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New format, new technology-new experience of digital consumption life

A few days ago, the State Council issued the "14th Five-Year Plan for the Development of Digital Economy", which clarified the guiding ideology, basic principles, development goals, key tasks and safeguard measures to promote the healthy development of digital economy during the 14th Five-Year Plan period. When it comes to creating a new digital life with shared wisdom, the Plan mentions "cultivating a number of new consumption demonstration cities and leading enterprises" and "cultivating the awareness and habits of digital consumption of the whole people".

According to the "White Paper on the Development of Digital Economy in China" released by China Information and Communication Technology Research Institute last year, the scale of digital economy in China will reach 39.2 trillion yuan in 2020, accounting for 38.6% of GDP, ranking second in the world; The growth rate increased by 9.7% year-on-year, ranking first in the world, which indicates that the digital economy industry has become an important engine for China’s stable economic growth.

Among them, digital consumption is the key driving force to promote the development of digital economy in China, and it is also an important force to accelerate the recovery and continuous expansion of domestic demand. In recent years, new formats and models of digital consumption, represented by online shopping, live webcasting, digital culture and online medical care, have developed rapidly, profoundly changing people’s consumption habits. No matter in urban or rural areas, new highlights of digital consumption are frequent, and various new technologies are accelerated to be applied, and the development prospects are expected.

Give birth to new formats

Help urban space transformation

"Digital consumption refers to the consumption that occurs in the consumer market for the digital connotation of goods." Zhu Yan, president of Tsinghua University Internet Industry Research Institute and professor of Tsinghua University Institute of Economics and Management, believes that in the era of digital economy, both construction machinery and daily necessities need digital and cultural connotations. When the product is endowed with digital performance, the consumption pattern will change accordingly, which will inject new vitality into the market and bring new development opportunities to enterprises.

Many cities have seen the potential of digital consumption and strongly supported the development of related new formats.

Zhang Lin, a citizen of Ningbo, Zhejiang Province, who is over 80 years old, suffers from hypertension and renal dysfunction. Last year, his family registered the "Ningbo Cloud Hospital" system for him, and he was able to make an online appointment with an expert doctor. At the appointed time, Zhang Lin told her symptoms through videos and doctors at home. The doctor read his health records, combined with the diagnosis information, made an electronic prescription and submitted the prescription to the "cloud". One day later, Zhang Lin received the drugs for controlling hypertension delivered to her home, and completed the visit easily.

In addition to online medical care, Ningbo also displayed 27 interactive projects of digital consumption experience at the information consumption experience day held in October last year, involving consumption scenes such as communication, medical care, people’s livelihood, finance and entertainment; It also released 13 municipal-level information consumption experience centers such as Ningbo Mobile Tianning Flagship Store and Ningbo Smart City Science and Technology Museum to cultivate and guide citizens’ digital consumption. The relevant person in charge of Ningbo Economic and Information Bureau said that building an information consumption experience center can not only provide a rich new experience of digital life and promote the development of digital consumption, but also drive information technology products and services to move towards the high end of the industrial chain and enhance people’s sense of gain, happiness and security in the field of information consumption.

Digital consumption can also promote the upgrading of urban space.

Longfu Building, Dongcheng District, Beijing, a former department store, has now become a new consumption landmark with deep integration of "culture+technology". Bookstores, art galleries, boutique coffee shops, trendy art markets … Old buildings have turned into fashionable punching places in online celebrity, where technology, digitalization, intelligence and cultural experience consumption are perfectly integrated. Changhong Cinema, one of the second phase renovation projects of Longfu Temple block, which will open this year, includes three functional areas: flying cinema, "Walking into China" and Wenchuang Experience Zone. Tong Tao, the relevant person in charge of Beijing Longfu Wenchuang Business Management Co., Ltd., introduced that the transformed Changhong Cinema will become a brand-new flying theater, with 70 somatosensory seats and a giant ball screen. The suspended dynamic flying platform can push the passengers’ seats into the huge ball screen, creating an immersive entertainment experience. In addition, Changhong Cinema also plans to install a curved naked-eye 3D screen on the fa? ade to further enhance the sense of science and technology of the building.

Chen Huanwen, deputy director of the Beijing Municipal Bureau of Economy and Information Technology, said that in accelerating the construction of a new scene of digital consumption, Beijing will actively cultivate no less than 15 information consumption experience centers in key areas. We will demonstrate the integration of new retail technologies such as unmanned retail and smart retail with traditional retail, promote new digital travel services such as smart parking and driverless taxis, and build new consumer service scenarios.

Expand coverage

Promote rural consumption upgrading

Digital consumption has also become an important starting point to incite rural consumption upgrading and help rural revitalization.

"I didn’t expect it to be so convenient. I paid for it with a touch!" Shen Cailing, a villager from Yinghu Village, wangting town, Xiangcheng District, Suzhou City, Jiangsu Province, bought some daily necessities in the supermarket with a digital RMB physical card, and said that she was very surprised to "try the digital RMB".

In October last year, Yinghu Village took the express train of digital economy, set up a number of digital RMB consumption scenes in farmhouses, hotels, supermarkets and other merchants, and distributed nearly 1,000 digital RMB physical cards to villagers one after another, so that more villagers could get in touch with digital RMB at zero distance and experience the convenience of digital consumption.

Nowadays, with the advancement of digital rural construction, digital consumption in rural areas is growing rapidly, and the difference between urban and rural areas is getting smaller. Taking online shopping as an example, in 2014, the rural online retail sales in China was 180 billion yuan; By 2020, it has increased to 1.79 trillion yuan. More than 2,000 county-level e-commerce public service and logistics distribution centers have been built nationwide, and more than 130,000 village-level e-commerce service sites have been built. Express outlets have covered more than 30,000 towns and villages nationwide, with a coverage rate of 97.6%.

The popularity of digital consumption in rural areas has enabled villagers to enjoy more abundant and high-quality goods and gain a better shopping experience. "I used to buy milk powder for my children, and I had to ride a motorcycle to the town. It was so troublesome and there were few brands. Now that the mobile phone is online, it can be bought at once, and the post can be sent home. " The son and daughter-in-law of Li Meizhu, a villager in Jiangping Village, Hengdong County, Hengyang City, Hunan Province, all work in other places, and she lives in her hometown with her grandson and granddaughter. A few years ago, there were few shops selling maternity products in villages and towns. In order not to delay children’s food, Li Meizhu learned to buy online. "Now, I can understand watching short videos and ordering discounts from the live room. The more I buy, the more skilled I am. I also help other elderly people in the village to’ purchase’, and everyone can fight together, which is more affordable! "

While villagers’ consumption habits and consumption structure have changed, more and more villages have taken advantage of digital consumption demand and embarked on a new way to get rich and increase income.

Ruihao Village, Zheng ‘an County, Zunyi City, Guizhou Province, is better known as "Guitar Taobao Village" among the people around it. This mountain village was once in deep poverty. Villager Tang Yujiang remembers that when he was in the most difficult time, he had to borrow money to buy the seeds of crops. But later, the guitar industry rose in the county, and it opened its market through the e-commerce platform. Every year, millions of guitars went from here to the world. At the beginning of 2020, Zheng ‘an County was officially lifted out of poverty. Hong Yong, an associate researcher at the E-commerce Research Institute of the Ministry of Commerce, said that it was precisely because e-commerce changed the traditional economic layout that it contributed to the transformation of Ruihao Village.

The change in Ruihao Village is not a case. According to the standards formulated by Ali Research Institute, in rural areas, taking administrative villages as a unit, the annual sales of e-commerce reaches 10 million yuan, and the number of active online stores in the village reaches 100 or 10% of the local households, which can be recognized as "Taobao Village". The latest data shows that in 2021, the number of "Taobao villages" has reached 7023, an increase of nearly 30% year-on-year. Luo Zhendong, executive director of the Spatial Planning Research Center of Nanjing University, believes that this shows that the deep integration of digital economy and rural areas still has great potential. Under the background of rural revitalization, "Taobao Village" will provide a feasible path for common prosperity.

New landing technology

Empowering traditional consumption scenarios

The upgrading and increment of digital consumption in China cannot be separated from the support of information infrastructure construction.

The White Paper on the Development of Digital Economy in China pointed out that the scale of information infrastructure construction in China is leading the world. China has the largest optical fiber network and 4G network in the world. By the end of 2020, the penetration rate of fixed broadband households will reach 96%. The speed and scale of 5G network construction ranks first in the world, with 718,000 built 5G base stations and more than 200 million connections of 5G terminals.

The application of more new technologies brings new opportunities for the upgrading of digital consumption. Jiang Xiaojuan, dean of the School of Public Administration of Tsinghua University, pointed out that with the support of a new generation of technologies, including artificial intelligence, big data, cloud computing, Internet of Things, advanced robots, 3D manufacturing, etc., digital consumption, digital production, digital network chain and digital resource allocation will be significantly improved. By the end of the "Tenth Five-Year Plan", the overall shape of the digital economy will take shape and continue to evolve and have a far-reaching impact.

Some areas that are at the forefront are accelerating the application of various new technologies and enabling digital technology to empower traditional consumption scenarios.

In Xicheng District, Beijing, Beijing Square Business Circle has built the world’s first "5G+ Virtual Reality" smart business circle. The "River Map Technology +5G" provided by Huawei has realized the three-dimensional real-life walking navigation function in the business circle. Consumers can see the location of each online celebrity punch point on the mobile phone, which is convenient for sightseeing; Walking into the underground garage, you can receive navigation reminders and easily find your own parking space. In addition, using AR (Augmented Reality) technology, colorful virtual digital content will be displayed on the map, superimposed with the surrounding real environment, so that consumers can interact with virtual elements. For example, you can double-click a virtual shop to participate in the lucky draw and receive coupons issued by real merchants. You can also take photos with cartoon characters in the virtual world and see gorgeous fireworks online.

"Digital consumption has promoted industrial quality improvement and efficiency improvement, stimulated economic growth, and is an important support for promoting Beijing to cultivate and build an international consumption center city." According to the relevant person in charge of the Beijing Municipal Bureau of Economy and Information Technology, Beijing will digitally transform more traditional business districts, use digital technology to promote smart applications such as online queuing, smart membership, online live broadcast and smart parking, and analyze consumers’ residence time, travel time, consumption preferences and other data through big data, and adjust the operation direction in time to provide consumers with a better consumption experience. In addition, it will actively promote the full coverage of "Double Gigabit" networks represented by 5G and Gigabit optical networks in key business districts. "It will not only enable people to obtain various digital contents through the Internet to provide better network services, but also meet the new demands of new digital consumer intelligent terminals such as intelligent networked cars and unmanned delivery vehicles for high-speed and high-reliability networks." (Reporter Li Wei)

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Multi-departments strengthen prevention and control measures to block the inter-provincial spread of the epidemic

CCTV News:The National Health and Wellness Commission notified on October 24th, at 0: 00 on October 23rd — At 24: 00, 26 newly confirmed cases were reported in various places. They are: 7 cases in Inner Mongolia, including 3 cases in Hohhot, 2 cases in Xilin Gol League and 2 cases in Alashan League; 6 cases in Gansu, including 5 cases in Lanzhou and 1 case in Zhangye; 6 cases in Ningxia, including 3 cases in Yinchuan and 3 cases in wuzhong; 4 cases in Beijing, all in Changping District; One case in Hebei, one case in Hunan and one case in Shaanxi.

In addition, Beijing reported on October 24 that on the 24 th, 2 cases of local confirmed cases and 1 case of local asymptomatic infection outside Beijing were added; Shaanxi added a local confirmed case in the early morning of the 24 th; Ejina Banner, Alxa League, Inner Mongolia, reported 18 new confirmed cases in China on the 24th.

What are the characteristics of this epidemic and how to curb its spread? The joint prevention and control mechanism of the State Council held a press conference on October 24th, and also responded to the prevention and control situation and hot issues.

Among 133 infected patients, 106 cases were related to the transmission chain of tour groups.

According to the relevant person in charge of the National Health and Wellness Commission, among the 133 cases reported as of 24: 00 on October 23rd, 106 cases were related to the transmission chain of tour groups, involving 13 tour groups or go on road trip. The virus in this epidemic is a Delta mutant, and the viral nucleic acid load of respiratory samples in some cases is high, suggesting that the virus has a large amount of detoxification and strong transmission. Most of the infected people have cross-regional tourism activities, and the risk of further spread of the epidemic is still increasing.

Wu Liangyou, deputy director of the CDC of the National Health and Wellness Commission:The whole genome sequence of the virus in this case has low homology with the previous epidemic in China, suggesting that this epidemic was caused by a new source of foreign input. Generally speaking, the epidemic situation is in a stage of rapid development, and the number of cases without tour groups has begun to increase. It is expected that with the continuous investigation and screening of risk groups, the number of cases found will continue to increase in the coming days. The scope of the epidemic may be further expanded.

Ministry of Culture and Tourism: Implementing the "fuse" mechanism of inter-provincial tourism management activities

In order to stop the spread of the epidemic across provinces, many departments have strengthened prevention and control measures. The Ministry of Culture and Tourism recently issued an urgent notice, proposing 20 measures to strengthen epidemic prevention and control in travel agencies, A-level tourist attractions, star-rated hotels, cultural and entertainment venues, especially for long-distance inter-provincial tourism.

Liu Kezhi, Director of Market Management Department of Ministry of Culture and Tourism:First, strictly implement the "fuse" mechanism of inter-provincial tourism management activities. For provinces (autonomous regions and municipalities) with medium and high-risk areas, travel agencies and online travel enterprises are immediately suspended from operating inter-provincial group tours and "air tickets+hotels" business in the provinces (autonomous regions and municipalities). Up to now, the middle and high-risk areas in China are distributed in five provinces (autonomous regions and municipalities) such as Beijing, Inner Mongolia, Guizhou, Gansu and Ningxia, and accordingly, the above five provinces (autonomous regions and municipalities) have suspended inter-provincial tourism business activities. The second is to suspend the operation of tourist train business. From October 23, the operation of special tourist trains was suspended nationwide.

Ministry of Communications: Road passenger service in relevant areas will be completely suspended.

The transportation department has strengthened the passenger traffic control measures, in principle, suspended the county-level administrative region where the medium and high-risk areas are located to carry out foreign road passenger transport services, and suspended the cross-city bus, taxi and shuttle service in the cities where the medium and high-risk areas are located.

Up to now, Lanzhou, Jiayuguan and Zhangye in Gansu, Erenhot and Ejina Banner in Inner Mongolia have completely suspended road passenger service.

Weaving dense prevention and control network to block prevention and control loopholes

It is not difficult to see from the source of the virus that tour groups have become the main transmission chain of this round of epidemic. In view of the current situation of epidemic prevention and control, how to weave the epidemic prevention network?

Beijing and other five places have suspended cross-provincial travel.

According to the requirements of the Ministry of Culture and Tourism, up to now, the middle and high-risk areas in China are distributed in five provinces (autonomous regions and municipalities) such as Beijing, Inner Mongolia, Guizhou, Gansu and Ningxia, and accordingly, these five provinces (autonomous regions and municipalities) have suspended inter-provincial tourism business activities.

Shaanxi Terracotta Warriors: The scenic spot requires 48-hour nucleic acid detection to block the spread in time.

The tour group that triggered the large-scale spread of this epidemic came from Shanghai and passed through Gansu and Inner Mongolia, but it was first discovered in Shaanxi. At that time, a couple in a tour group was asked to hold a negative nucleic acid test report within 48 hours before entering the park when visiting the Terracotta Warriors Museum. So they did a nucleic acid test, and it was this time that the test was screened positive.

With the continuous disclosure of the latest progress of the epidemic situation in various places, some loopholes in the prevention and control of the epidemic situation are gradually exposed.

You should take the initiative to seek medical treatment in time if you have specific symptoms.

One of them is that cases with symptoms are not reported and treated in time. According to the circular issued by Beijing police on October 24th, two confirmed cases of this epidemic have symptoms such as sore throat and fever, and they still go out to eat and invite many people to their homes to play mahjong. At present, five people who play mahjong together have been diagnosed, and two people have been criminally investigated. The police suggested that when specific symptoms appear, you should take the initiative to go to the prescribed medical and health institutions for medical treatment in time.

Pharmacy should register the real name of fever personnel to buy medicine.

In addition, it is also a loophole that pharmacies fail to register the real names of people who buy medicines according to regulations. In another case notified by the Beijing police, two pharmacies in Changping District failed to register the real name of drug sales information in the process of selling antipyretic, cough-relieving, cold and sore throat drugs to confirmed cases for many times, which caused the spread of COVID-19 epidemic, and the responsible person has been criminally investigated.

Wang Fuyi, Deputy Director of Beijing Drug Administration:For those who buy "Class IV drugs", pharmacies in the whole city should register their sales names in strict accordance with the prescribed procedures, ensure that the registration information is complete, true, accurate and traceable, and report the information to the epidemic prevention and control department designated by the district government in time. 

Strengthen the prevention and control of hospital feeling and keep the bottom line of prevention and control

At present, the epidemic situation in Ejina Banner, Inner Mongolia is still in progress, and the local bulletin also shows that the relevant staff of Ejina Banner Public Security Bureau have failed in their duties, and the people’s hospital of Ejina Banner has failed to implement the responsibility of epidemic prevention and control, resulting in three children with fever and their families entering the potentially polluted area of the hospital isolation ward, causing serious safety accidents. The relevant units and individuals will be given a full flag of informed criticism, and the supervision committee of the Banner Commission for Discipline Inspection will seriously pursue the responsibility and accountability. Keep the bottom line of prevention and control, and the prevention and control of hospital sense cannot be relaxed.

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Ministry of Ecology and Environment: "Screening, evaluation and control" and "prohibition, reduction and treatment" are the key points in controlling new pollutants.

CCTV News:New pollutants involve many industries, and the industrial chain is long. It is difficult to research and develop substitutes and alternative technologies, which requires multi-sectoral and cross-disciplinary collaborative governance. At today’s (March 30th) press conference, the person in charge said that the treatment of new pollutants should focus on "screening, evaluation, control" and "prohibition, reduction and treatment".

Ren Yong, Director of Solid Waste and Chemicals Department of the Ministry of Ecology and Environment:The general idea of new pollutant control is to screen and evaluate the environmental risks of toxic and harmful chemicals, and then "screen" and "evaluate" the new pollutants that need to be controlled, and then control the key new pollutants in the whole process, including the source prohibition of production and use, process emission reduction and terminal treatment.

In recent years, the Ministry of Ecology and Environment, together with relevant departments, first revised the Measures for the Registration of Environmental Management of New Chemicals and formulated technical specifications such as Technical Methods for Environmental Risk Assessment of Chemicals. Strengthen the management of source access and continue to carry out environmental management registration of new chemical substances. For example, in 2021, a total of 564 new chemical substances were registered and more than 500 environmental risk control measures were proposed. In addition, the relevant departments have issued two batches of the List of Chemicals for Priority Control, including 40 kinds of chemicals that should be controlled first, and eliminated 20 kinds of persistent organic pollutants.

At present, the Ministry of Ecology and Environment, together with the National Development and Reform Commission and other 13 departments, is studying and formulating an action plan for the treatment of new pollutants, and put forward the overall requirements, main objectives, action measures and safeguard measures for the treatment of new pollutants in China during the 14 th Five-Year Plan period.

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Many places have intensively introduced measures to stabilize growth, promote consumption and expand effective investment.

  Recently, many places have intensively introduced measures to stabilize economic growth, especially in expanding domestic demand and promoting effective investment.

  Intensive measures to stabilize the economy have been introduced in many places

  Recently, the Development and Reform Commission of Xiamen City, Fujian Province issued the Work Plan for Steady Growth of Xiamen City in the First Quarter of 2023 (hereinafter referred to as the Work Plan). The Work Plan includes 34 items in 11 aspects, and it is proposed to strive for the growth rate of regional GDP in the first quarter to be higher than the provincial average, so as to achieve a smooth start of economic operation.

  A few days ago, the municipal government office of Xuzhou City, Jiangsu Province issued 17 policies and measures to stabilize the economy and promote development under the new situation, making greater efforts to optimize the business environment, accelerate the construction of projects, promote the development of industrial innovation clusters, ensure the smooth flow of transportation and logistics, promote the healthy development of the real estate market, open up overseas markets, strengthen financial support, and promote employment and entrepreneurship.

  On January 9th, the press conference of Zhejiang’s economic policy in 2023 was held in Hangzhou, where the "8+4" policy system of steady progress and quality improvement was released. This system includes eight key policy packages, including expanding effective investment, scientific and technological innovation, cultivating "415X" advanced manufacturing clusters, building a world-class strong port and a strong transportation province, and ensuring and improving people’s livelihood, and four factor guarantee lists, including finance, natural resources, energy and talents.

  On January 3rd, the first working day of 2023, the Information Office of Henan Provincial Government held a press conference to introduce "Policies and Measures for Vigorously Boosting Market Confidence and Promoting Economic Stability". Henan planned and launched 90 policies and measures around six major areas, including expanding consumption, increasing investment, educating industries, strengthening the main body, opening up, and benefiting people’s livelihood.

  On January 3rd, Chongqing issued the "Policy Package for Stabilizing the Economy (Third Edition)", and issued the first batch of policy documents of "enhancing confidence, stabilizing growth and strengthening the main body".

  Ding Changfa, an associate professor in the Department of Economics of Xiamen University, analyzed the First Financial Report. Due to the epidemic situation, the difficulties and pressures faced by economic development in the first quarter of this year were relatively great. Therefore, it is of great significance for all localities to stabilize the overall macroeconomic situation through a series of measures including expanding investment, which will promote sustainable economic development in the future. Follow-up with the improvement of the epidemic situation, the recovery of orders and demand, the overall economy will further pick up.

  Expanding domestic demand and promoting effective investment

  Among the measures to stabilize the economy issued by various places, expanding consumption and expanding effective investment are important contents. Peng Peng, executive president of Guangdong Economic Restructuring Research Association, analyzed CBN, and found that there is still great potential to tap domestic demand among the troika driving economic growth at present. It is very important to expand domestic demand and increase effective investment such as public facilities investment in 2023.

  For example, in promoting the accelerated recovery of consumption, Xiamen proposed to continue to implement policies and measures such as increasing consumption support during the holiday season, support key business districts, characteristic business streets, business enterprises, e-commerce platforms, industry associations, etc., and carry out various consumption promotion activities around shopping hotspots, catering housekeeping, automobile appliances, time-honored brands and national trends, and continue to launch the brand of "Xiamen Consumer Festival". The urban area arranged financial funds to issue electronic coupons through online platforms from January 1 to February 28 to create a festive consumption atmosphere.

  The "Several Policies and Measures for Helping Enterprises in Shenyang to Help Stabilize Economic Growth" proposes that in the first quarter of 2023, 100 million yuan of Chinese New Year coupons will be issued, focusing on automobiles, home appliances, supermarkets, restaurants and other fields.

  Henan Province proposes to fully release the consumption potential, stabilize the consumption of bulk commodities and accelerate the recovery of contact consumption. Actively cultivate and develop new consumption and continuously optimize the consumption environment.

  Among them, many places have proposed to release the housing consumption potential. Henan proposed to guide all localities to steadily implement the long-term mechanism for the stable and healthy development of the real estate market, fully implement 16 packages of policies such as financial support, make good use of the policy toolbox for one city, one policy for the city, cancel unnecessary demand restrictions, optimize the identification standards for second homes, encourage group purchases of commercial housing, and take multiple measures to release housing demand.

  Xuzhou proposed that efforts should be made to promote housing consumption. Promote the healthy development of the real estate market. Do a solid job in ensuring the delivery of buildings, people’s livelihood and stability. Implement differentiated housing credit policies to support the reasonable demand, rigid and improved housing demand of individual housing loans.

  Zhang Bo, Dean of the Branch of 58 Housing Research Institute, analyzed that from the demand side, there are still many tools in the policy toolbox of first-and second-tier hotspot cities that have not been used, especially in terms of down payment and interest rate adjustment for improving demand. From the point of view of third-and fourth-tier cities, combined with the multi-child policy, aging adaptation and policy room, it needs to be strengthened in a targeted manner in combination with the characteristics of cities.

  In terms of accelerating effective investment, Xiamen proposed to focus on major projects in the fields of industry and infrastructure that support the city’s high-quality development, strengthen the awareness of "investment pull" and the first-line service guarantee of projects, ensure the adequate supply of various elements, and promote the rolling succession of projects throughout the life cycle, and strive to increase the growth rate of fixed assets investment in the first quarter higher than the annual target level.

  In this year’s work report of Guangzhou Municipal Government, "Insist on expanding demand, unblocking circulation, and go all out to stabilize economic growth" is a separate chapter. In order to stabilize economic growth, this year, Guangzhou proposed to release the effective investment potential, and specifically mentioned that the total investment for the whole year should exceed 1 trillion yuan.

  Henan Province proposed to implement the "Double Hundred Projects" for provincial key projects, and start about 100 major projects of tens of billions in four major areas, including industrial transformation and infrastructure.

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Liangshan 500,000 Jin apples unsalable crying little girl? Reporter’s investigation: fake!

  Unveiling e-commerce "sad marketing" routine

  purpose Give priority to selling poor and miserable, "arouse sympathy" and improve sales effect.

  picture Most of them are pictures of old people and children crying, or rendering harsh natural conditions. Most of the pictures are posed, previous or published online.

  characters Falsification of data and facts; The language is sensational, describing misery, and labeling it as "helping agriculture" and "poverty"; Call on caring people to "help them"

  case "Linyi apples are unsalable"; "100 million Jin of onions in Daliangshan are unsalable, and 9 cents a catty has not been bought"; "50,000 Jin of sugar orange 2 yuan can’t be sold"; "Slow-moving grandfather", a portrait of an uncle is widely used by merchants to sell "slow-moving fruit" … …

  "Seeing the snow closing the mountain, 500,000 Jin of apples can’t be harvested. Please lend a helping hand … …” Recently, a post about apples in Yanyuan County of Liangshan attracted attention on the Internet.

  In response to this matter, the Yanyuan County Government of Liangshan Prefecture urgently issued a statement saying that the content of the post was seriously untrue.

  In the past few days, Chengdu Business Daily reporters went deep into Yanyuan County to investigate and interview, and found that behind the "sad marketing" of such e-commerce companies, it was actually a full routine … …

  Event background

  Online posts:

  "Liangshan snow closes the mountain,

  500,000 Jin of apples can’t be harvested? "

  This article is called "sad! Sichuan Daliangshan saw that the snow closed the mountain, and 500,000 Jin of crisp, sweet and ugly apples could not be harvested. Please help the elderly and children tide over this difficulty! ",distributed dozens of photos, most of them are photos of old people and children, and the text is very tragic, describing Yanyuan apples as" ugly apples ". According to the content, because of frequent natural disasters and inconvenient transportation, it is difficult for apples to be shipped out of the mountains for sale, and the purchase price is pressed to two or three cents a catty. "The villagers are also helpless. They have insufficient conditions. The sooner they pick it, the better they can sell it, and they can only let the acquirer take it away at a low price. We can’t bear to tell them that the original ecological apples outside the mountain can often sell for more than ten yuan a catty. "

  The post also mentions a fifth-grade girl who has 30,000 Jin of apples for sale at home, and the text is accompanied by a photo of the little girl crying. According to the post, the cold and frosty weather is coming, and many times it is necessary to close mountains and roads for safety, which also brings great difficulties to the picking work. The post appealed, "Please buy with 100% confidence! This is responsible for your love and the maintenance of the reputation of fruit farmers in this mountain! "

  Government statement:

  The content of the post is seriously untrue.

  Improper marketing of merchants playing "sad card"

  In response to this matter, on October 12, the People’s Government of Yanyuan County, Liangshan Prefecture issued a statement on improper marketing methods. According to the statement, the false post spread "virally" on online platforms such as WeChat WeChat official account, Today Headline and friends circle, which seriously misrepresented Daliangshan, Yanyuan County and Yanyuan Apple.

  The statement of Yanyuan County People’s Government said: The pictures intercepted in the false posts are online pictures, which are falsely pieced together, deliberately exaggerating the descriptions of a few broken houses, muddy roads and unsanitary people in Daliangshan and Yanyuan counties in their early years, which is seriously inconsistent with the actual situation in Daliangshan and Yanyuan counties, and is a deliberate attempt to create a sad picture and maliciously guide consumers.

  According to the statement, after investigation, this WeChat official account is registered by a Guangdong science and technology company, which mainly sells agricultural special products in poor and backward areas of the country, and the sales methods are mainly poor and miserable. This unfair marketing method of merchants playing "sad card" to seek benefits has caused serious negative impact on the overall image of Daliangshan and Yanyuan Apple.

  Yanyuan County will resolutely correct and crack down on such improper marketing behaviors such as "sad marketing" according to law. It is hoped that the network platforms and businesses involved will take the initiative to quickly and timely eliminate the negative impact and maintain the good image of Daliangshan, Yanyuan County and Yanyuan Apple.

  False revelation

  1. "The purchase price is two and a half cents a catty?"

  Truth: This year, most of them exceeded 2 yuan by a catty, and the price was several corners higher than in previous years.

  "A few days ago, there was indeed a snow in Yanyuan County, but there was no road closure, and there was no apple that could not be shipped. The net post also said that the purchase price of Yanyuan Apple is two or three cents a catty, which is completely untrue. " Song Shuping, deputy director of the Agriculture and Animal Husbandry Bureau of Yanyuan County, told reporters that in the past ten years, Yanyuan apples have never sold such a low price, and the price per catty is basically more than one yuan.

  In the past few days, Chengdu Business Daily reporters visited several apple producing areas such as Shuanghe Township, Weicheng Town and Ganhai Township. Dozens of farmers and fruit merchants interviewed all said that Yanyuan apples sold well this year and the supply was more sought after. On the morning of October 17th, in the apple field of Peng Xianhua, a group of villagers in Yangliuqiao Village, Shuanghe Township, a foreign fruit merchant was buying his apples. "This batch of apples sells a catty of 2.6 yuan, and my family has 70,000 kilograms, and the gross income is about 200,000 yuan." Peng Xianhua said with a smile that in recent years, his apples have been bought by fruit merchants at home, and they are not worried about selling. Wu Weicheng, an apple buyer from Fujian, said that the production of apples in the north was reduced this year, and he went to Yanyuan County to buy apples a month ago, but the supply was tight, and the purchase price was nearly one catty in 3 yuan.

  Li Dehai, the supervisor of Shuangliu Apple Cooperative in Yanyuan County, said that there are 120 fruit farmers in the cooperative, with a total output of about 5,000 tons this year. Apples were ordered by fruit merchants before they were ripe. At present, the harvest has reached 70%, and the prices are basically above 2 yuan, which is a few cents higher than last year.

  2. "The little girl has 30,000 Jin of apples for sale?"

  Truth: There are no apples at the little girl’s house, and the photos are grafted in the post.

  "According to our investigation, this post used three times of data, all of which have not been verified." Yang Yun, the chief of the comprehensive law enforcement team of the Food and Drug Administration of Yanyuan County, introduced that, first of all, the post mentioned that 500,000 Jin of Yanyuan apples were unsalable, but there was no unsalable situation at all, misleading consumers. Secondly, the words 100% are used in the post, which is the limit word that is not allowed to be used in the Advertising Law. In addition, the article claims that the little girl has 30,000 Jin of apples for sale, which is also a fabrication.

  Chengdu Business Daily reporter found that the little girl in this article is a primary school student in Tianwan Township, Yanyuan County, and Tianwan Township doesn’t produce apples at all, and there is no apple tree in her home. In this regard, Yang Yun confirmed that after their investigation, the e-commerce company had made a donation to the local area, took this photo of the little girl who was moved to tears, and grafted it into this post. Yang Yun told reporters that most of the pictures in the post are photos of Liangshan many years ago. "Deliberately selling poverty and suffering, deliberately labeling Liangshan, seriously damaging the image of Liangshan and Yanyuan."

  He said, "Because the e-commerce company is registered in Tianhe District, Guangdong Province, we have sent an official letter to the Tianhe District Administration for Industry and Commerce in Guangzhou, requesting that the company be investigated. If the investigation is true, it will be punished according to relevant laws. At present, the local industry and commerce department is investigating. "

  3. "Is it difficult to sell Yanyuan apples this year?"

  Truth: The department responded that the production and sales are booming, and the output of 500,000 tons has sold 400,000 tons.

  Yanyuan County is the largest apple production base in Southwest China, and Yanyuan Apple has obtained "Sichuan Famous Trademark" and "China Well-known Trademark". Most local fruit farmers have an annual income of 100,000 ~ 150,000 yuan, and there are also millions of yuan. "The fruit farmers in the apple producing areas are still relatively rich, not as described in the net post." Song Shuping, deputy director of Yanyuan County Agriculture and Animal Husbandry Bureau, said.

  Song Shuping said that there was a sharp cooling in the northern region at the beginning of this year, which led to a reduction in production in major apple producing areas such as Shaanxi, Gansu and Shandong. The supply in the country was tight and prices all rose. Therefore, there is no difficulty in selling Yanyuan apples at all. This year, the county’s apple production is expected to be more than 500,000 tons, and the output value will exceed 2 billion yuan. Up to now, it has sold about 400,000 tons, and all dealers have entered a state of grabbing goods, and the freezer has been booked out.

  "In fact, last year, some e-commerce companies issued a document on Yanyuan Apple ‘ Sad marketing ’ But it didn’t have any impact. " Song Shuping said that this year’s "sad marketing" reappeared, and the Yanyuan County Party Committee and the county government attached great importance to it and issued a statement in time to set the record straight. "This time, Yanyuan Apple was tragically marketed by illegal e-commerce, and it was reported in the news some time ago ‘ Slow-moving grandfather ’ The routine is almost the same. "

  Sad routine

  E-commerce company:

  Most pictures are found online.

  Sell 100 thousand apples a day

  The reporter’s investigation found that the first posting of the unsalable post of Yanyuan Apple was a WeChat WeChat official account named "Help Sell and Help Agriculture". The subject of the account belongs to Guangzhou Bangmai Information Technology Co., Ltd. The company posted this post on October 11, and it has now displayed that "this content cannot be viewed due to violation of regulations". It is understood that after the post was issued, there were other e-commerce WeChat public accounts and network reprints, and most of them have been deleted.

  WeChat official account’s brief introduction shows that the concept of "helping agriculture with business and helping the poor with love" helps farmers solve unsalable agricultural products and brings green, healthy and pollution-free consumer goods to consumers. The reporter found that the company released a lot of news about the slow sales of agricultural special products, such as: linden honey is looking forward to selling, Cuihong Li is trapped in the mountains, local eggs are looking forward to selling, and Hainan mango is slow-selling & HELIP; …

  On October 17th, the reporter contacted Chen Xinquan, the purchasing director of Guangzhou Bangmai Information Technology Co., Ltd., and had a face-to-face interview. Chen Xinquan said that the unsalable posts of apples in Yanyuan County were processed by employees, most of which were found online, some were photos of Liangshan before 2007, and some were found in posts published by other shopping malls. "Now many e-commerce companies are using these pictures when promoting agricultural products."

  He said that there is something wrong with this article, which has caused some bad effects on the local government and Yanyuan Apple. "We also apologize for dealing with this problem in Yanyuan County these days." He said that because the pictures and tweets of the article are not in line with reality, the WeChat WeChat official account has been frozen by the Guangdong Provincial Network Information Department. "We are dealing with this matter and hope that WeChat official account can unblock it as soon as possible, so as to learn from it and post articles according to the facts in the future."

  "Last year, we were selling Yanyuan apples and sold more than 500,000 pieces in more than a month." Chen Xinquan said that this year, they ordered millions of kilograms of apples, and the purchase price per kilogram was 1~2 yuan. A box of 7 kilograms of Yanyuan Apple Net sold for 49.9 yuan, and 100,000 apples could be sold a day.

  Reporter’s investigation:

  The "slow-moving grandfather" was removed

  The sad routine is still there.

  In fact, the experience of Yanyuan Apple is only a microcosm of the "sad marketing" of e-commerce companies. Nowadays, there are countless online posts that appeal to everyone to love to buy, such as slow-moving pineapples, slow-moving red dates, slow-moving tangerines and slow-moving onions.

  The reporter learned that in May this year, a number of e-commerce platforms released "100 million kilograms of onions in Daliangshan are unsalable" and "9 cents a catty has not been purchased", which attracted attention. The Xichang Municipal Government Information Office responded that its propaganda was obviously exaggerated and did not conform to the facts. In this regard, relevant departments in Xichang have taken measures to investigate and deal with it.

  In the same month, the Linyi County Government of Shanxi Province issued a statement on "Linyi apples are unsalable", saying that several e-commerce companies issued the marketing plan of "Linyi apples are unsalable" and adopted the "posing" method to deliberately create the poor image of fruit farmers, which had a serious impact on the overall brand image of the fruit industry.

  Some media surveys also found that the portrait of a grandfather was widely used by merchants and was called "slow-moving grandfather" by netizens, but there was no slow-moving fruit in his home, which was just a routine of "sad marketing" of e-commerce. The reporter’s search network found that after the incident was exposed, major e-commerce platforms removed the pictures of "slow-moving grandfathers", but some e-commerce companies and WeChat public accounts replaced them with other sad pictures: young children holding agricultural products, old farmers crying, aunts sighing for fruits, and disabled people asking for help. It is difficult to tell whether they are slow-moving or not.

  Netizens who suffered from "sad marketing" said that they were very angry when they saw the order for "helping farmers". "I will never dare to be kind again", "I have cheated netizens and also cheated fruit farmers".

  Chengdu Business Daily reporter Jiang Long’s photo report

  Views of all parties

  Doctor of Economics:

  Overdrawing consumer sympathy will only sever the bond of trust.

  Deng Qijun, President of Liangshan E-Commerce Association: In recent years, the phenomenon of "sad marketing" has been widespread. Individual e-commerce companies have won the sympathy of consumers by means of fraud, which has ruined the overall business environment of e-commerce, and we also hate it.

  Zhu Qiming, Ph.D. in Economics and Chairman of Wharton Technology-Marketing Joint Consulting Agency, said: "Sad marketing" has never been an innovation, such as "the boss is crazy and the boss has run away". But in recent years, it has almost become a public hazard to consume consumers’ "love" and "sympathy" without a bottom line. It will only split the bond of trust with consumers, and in the overall and long run, it will damage the overall brand image and the overall interests of all fruit farmers.

  The lawyer said:

  False propaganda has violated the law, and the administrative organ may punish it.

  Lawyer Zhang Tianhong of Sichuan Qianheng Law Firm: From the consumer’s point of view, the news sent by e-commerce companies is mixed with a lot of fictional plots and pictures, and the content of the statement is seriously inconsistent with the objective facts. It is completely false propaganda and will bring consumers wrong cognition. This kind of false "sad marketing" behavior and means must be severely cracked down to maintain the stability of the market economy.

  Lawyer Wang Yingzhan of Beijing Lanpeng (Chengdu) Law Firm: According to the Advertising Law, the behavior of the above-mentioned merchants is a kind of false propaganda, and the administrative organ may impose administrative punishment on them according to law. "Producers, publishers and operators of advertisements should be punished accordingly."

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Joseph, the godfather of cross-border European and American independent music, the whole international team is luxurious

  Sohu Entertainment News Recently, Joseph, a new actor from the mainland, officially launched the annual new single "baby’s romance as Me", with Chris Garneau, the godfather of international top independent music and an American singer-songwriter and musician, arranging and arranging the music, and Adele used Matt Lawrence from sound mixer to bless him. It lasted for a year, and it was the first time to try lyrical healing, which was a minority genre. Dayanzi told this song with its unique magnetic voice. The lazy voice of shallow singing and natural emotion touched the deepest emotional resonance of everyone. The good singing was praised by many people inside and outside the industry, which triggered a heated discussion among netizens and fans.

  The new single behind-the-scenes luxury lineup adds fuel to the flames. Transnational cooperation detonates audition.

  The pure music version of "baby’s romance When I’m Alone", which was launched before, has attracted the public’s attention. The piano and electronic synthesizer arrangement throughout the whole song gives people a deep and lonely resonance. The pure music version has a slightly lonely atmosphere, and the hesitation and growth of being alone on the road to dreams is the theme that this song wants to express and convey to the audience. A year later, the brand-new masterpiece made the audience see the growth and sincerity of Big Eye.

  When asked why he chose this song as the new album of the year, Joseph said: "baby’s romance is an early classic work of American independent musician Chris Garneau, which he admired very much. I always had a wish that I could have the opportunity to perform this work in my own way. I am very happy this time, and I thank Chris Garneau for accepting this cooperation quickly after receiving the contact from our producer, and personally arranging and making music for me, and especially proposing to record harmony for me. It’s really a wonderful feeling. I can’t believe that I really cooperated with Chris! "In addition, Big Eye also invited Adele’s royal sound mixer Matt Lawrence and other masters to cooperate, making the whole song not only full of international standards, but also creating a dreamy music scene. It is understood that the behind-the-scenes luxury lineup of "baby’s romance When I’m Alone" has aroused heated discussion among fans once it was exposed, and the loneliness of the genre lingering in my ears has aroused a lot of netizens’ resonance.

  In addition, the outstanding production level of the song itself and Joseph’s mind-wandering interpretation endow this song with more imagination space. The balance of timbre levels and the appropriate proportion of vocal instruments show his diverse musical possibilities to the audience and bring them a brand-new audio-visual experience.

  Charming voice, interpretation of inner world, all-international team, creating luxury

  After "morning call for Good Morning Teenagers", the whole song "baby’s romance When I’m Alone" subverts Joseph’s always sunny and uplifting style, but focuses on psychedelic lyric lines, telling the depth and loneliness, self-restraint and loneliness in the process of growth. The release of the new list lasted for a year, and the cooperation between independent music masters in Europe and America triggered a new round of speculation among fans and the media about Joseph. What kind of existence is Joseph himself? Lively appearance and lonely heart, contradictory and harmonious coexistence, is he a so-called "deep autism"?

  In addition to master figures such as Chris Garneau and Matt Lawrence, Kirby Conn, a leading figure in modern romantic and aesthetic painting in Europe and America, was invited to personally paint Joseph’s new single "baby’s romance When I Am Alone". The new single cover attracted a lot of attention, and the silence, introversion, loneliness and profundity conveyed in the picture instantly attracted countless eyeballs. The combination of pictures and songs directly hit the 19-year-old boy’s heart, which was lonely and beautiful. It is reported that the cover of Chris Garneau’s version of "baby’s romance" was drawn by Kirby Conn earlier, and the two have cooperated tacitly as friends for many years. This time, Joseph not only invited Chris Garneau to personally arrange and make "baby’s romance as I Am Alone", but also invited Kirby Conn to draw the cover of this song. After ten years, their collaboration for this song is enough to add a lot of value and heat to "baby’s romance as I Am Alone", with the magnetic voice of big eyes singing softly. The interpretation of this song that hits the soul directly touches the deepest emotional resonance of everyone’s heart, which makes Joseph’s new 2017 single "baby’s romance When I’m Alone" hot before it is broadcast, and the expected value is bursting! And it is worth mentioning that,With the release of "baby’s romance When I’m Alone", it also includes the second trailer of art film, which was jointly planned by Benjamin Tucker, a cutting-edge British visual director, and the Joseph brokerage team and filmed in Monaco. Full of artistic vision and international team, the public is more looking forward to the appearance of this song and the full version of the art film!

  It is reported that "baby’s romance When I’m Alone" will also be the theme song of Joseph’s 17-year-old new photo book with the same name, and top production teams will join us. What surprises will Big Eye bring us next? Let’s wait and see!

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It is difficult to identify the compensation for intellectual property damage, how to solve it?

  Winning the lawsuit, but not getting much compensation, or even losing the market, is an embarrassment for the obligee in many intellectual property cases.

  "For a long time, China’s judicial practice has been plagued by the difficulty in calculating the compensation for intellectual property damage and the low amount of compensation awarded, and the trial of intellectual property cases is widespread ‘ Argument on emphasizing infringement and neglecting compensation ’ The phenomenon. Due to the lack of clear reasoning about the amount of damages in the judgment, both the original defendant and the defendant were unconvinced by the verdict. " Wu Handong, director and professor of the Intellectual Property Research Center of Zhongnan University of Economics and Law, pointed out at the "Seminar on Judicial Protection of Intellectual Property".

  On the occasion of the 16th World Intellectual Property Day, the Publicity and Education Guidance Office of the Central Political and Legal Committee and the Institute of Applied Law of China, the Supreme People’s Court jointly held a seminar on judicial protection of intellectual property rights. Experts and scholars from academic and practical circles have conducted in-depth discussions on the worldwide problem of determining the amount of compensation for intellectual property damage and put forward solutions.

  It is common that the amount of damages is low.

  In the face of repeated prohibitions of intellectual property infringement, many experts pointed out that an important reason is that the amount of damages is not enough to effectively deter infringement.

  Through data analysis, the Intellectual Property Research Center of Zhongnan University of Economics and Law found that in copyright cases, the proportion of "actual loss", "illegal income" and "legal compensation" adopted by the court was 21.21%, 0.25% and 78.54% respectively. In trademark infringement and patent infringement cases, the proportion of "statutory compensation" is as high as 97.63% and 97.25% respectively. Wu Handong believes that excessive application of statutory compensation is a prominent feature of the judicial organs’ determination and amount calculation of intellectual property damage compensation in China.

  The calculation of damages is low, which is another feature of judicial organs in the trial of intellectual property cases. Wu Handong pointed out that the average compensation for more than 97% of patent, trademark infringement and more than 79% of copyright infringement cases in China is 80,000 yuan, 70,000 yuan and 15,000 yuan respectively, which is lower than the same patent licensing fee, advertising fee for cultivating trademark awareness or the average remuneration for similar works.

  "Between 2009 and 2013, the median amount of total compensation for patent litigation in the United States was as high as $4.3 million. Compared with the amount of compensation awarded in intellectual property litigation in developed countries, the problem of low amount of compensation for intellectual property damage in China is objective. " Wu Handong said.

  Li Mingde, director of the Intellectual Property Center of China Academy of Social Sciences, also pointed out according to data analysis that in copyright infringement cases, the amount of compensation for each work mostly ranges from several thousand yuan to 20,000 yuan. In patent infringement cases, the average amount of damages is about 80 thousand yuan. This is in sharp contrast with the amount of copyright damages of tens of thousands to hundreds of thousands of dollars and the amount of patent damages of millions to tens of millions of dollars in the United States and other western developed countries.

  The cost of patent research and development should be taken as an important reference factor.

  According to Yin Fenglin, an associate professor in the Department of Law and Intellectual Property, Chinese Academy of Sciences, how to effectively improve the compensation standard for patent infringement in China to a reasonable level is not only related to the interests of patentees, but also related to the implementation of the national innovation-driven development strategy.

  Yin Fenglin pointed out that there is an obvious direct correspondence between the patent price and the amount of patent infringement compensation. "According to the analysis of statistical samples, the average amount of patent infringement compensation in China is less than 100,000 yuan. Suppose the court decides that the amount of infringement compensation for a patent is 100,000 yuan, then the patent transfer price or price given by the patent technology user will usually not exceed 100,000 yuan. But in fact, the average technology research and development cost of each patent application in China is 441,000 yuan. "

  "It can be seen that the amount of patent infringement compensation and patent price in China are far lower than the research and development cost of patented technology. It is an exaggeration to say that if we rely on patent protection for technology research and development in China, we will not only make profits, but will generate huge losses. " Yin Fenglin said.

  Yin Fenglin believes that to solve this dilemma, the fundamental policy is that the amount of patent infringement compensation should be higher than the R&D cost of patented technology, and the people’s court can take the R&D cost as an important reference factor when applying the calculation method of statutory compensation.

  "At present, the calculation method of compensation for intellectual property damage in China usually adopts the principle of leveling, that is, how much the right holder loses and how much the court orders the defendant to compensate, which greatly underestimates the actual value of infringed works, patented technologies, designs, trademarks and trade secrets." Li Mingde said.

  He said that if the court can determine the loss of the obligee, the benefit of the defendant or a reasonable multiple of the license fee based on the market value of the relevant works, patented technology, designs, trademarks and trade names, rather than simply based on the value of the created works, designs and trademark products themselves, it can award the obligee a reasonable amount of damages.

  The amount of compensation should conform to the law of market value

  "The ultimate concern of justice lies in justice, and the amount of compensation conforms to the law of market value, so the people can feel justice; In violation of the law of market value, the people will feel unfair. " Lin Guanghai, vice president of Guangzhou Intellectual Property Law Institute, said frankly.

  Lin Guanghai believes that compared with punitive damages, it is more operable and predictable to determine tort compensation from market value, which can better balance and balance the innovation incentives for the creation and application of intellectual property rights.

  "Determining the amount of damages from the perspective of market value can not only make up for the loss of the obligee, but also convey the concept that intellectual property rights are valuable to the society and warn potential infringers not to do things that violate the rules." Li Mingde said.

  Li Mingde further pointed out that the amount of damages thus determined will also make the infringer realize that instead of paying high damages for infringement, it is better to seek permission to use related works, patented technologies and designs after paying reasonable fees. On this basis, the court can also apply two to three times the high damages to those malicious infringers or repeated infringers, forcing them to either go bankrupt or return to the normal market competition order.

  "In addition, we should also highlight the important role of criminal punishment in cracking down on and preventing intellectual property crimes, innovate the prosecution system of intellectual property crimes, lower the threshold for criminal infringement of intellectual property rights, and improve the deterrence of criminal judicial protection of intellectual property rights." Wu Handong said.

  However, Lin Guanghai also pointed out that there is no "standard answer" to the specific amount of compensation in a case, and it is usually not "zero cost" for the parties to obtain fair compensation. Therefore, the judicial judgment of intellectual property rights must fully analyze the law, correctly reflect the characteristics of the market value involved in the case, reasonably balance the interests of all parties, and prevent money from overriding everything. (Guangming Daily reporter Yin Wei)

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Interview with the person in charge of vivo products: X100 series sales are hot, and a follow-up order has been arranged.

On the evening of November 13th, a series of new machines were officially released, including X100 and X100 Pro models, starting at 3999 yuan. The new machine pursues "perfect image, perfect performance and perfect experience" with a new generation of self-developed image chip V3, a brand-new upgraded image experience, Tianji 9300 chip jointly developed with MTK, and blue heart model with excellent intelligence.

After the meeting, Huang Tao, vice president of vivo products, and Han Boxiao, general manager of vivo X series products, accepted media interviews and answered questions of interest to everyone. Let’s see what they said.

This launch of vivo X100 series is not a simple product launch, and technology brands’s "Blue Technology" of vivo also appeared at the launch. The so-called "Blue Technology", in Huang Tao’s words, "is the cornerstone of the core competitiveness of vivo products and the source of leading product experience", which includes four aspects: Blue Crystal Chip technology stack, Blue Ocean Endurance System, Blue Heart Model and Blue River Operating System.

At present, these four technologies are applied to the new products of this conference. The first three technologies are used in the vivoX100 series, and vivo WATCH 3 is equipped with the Blue River operating system. Among them, the big blue heart model left the deepest impression on me.

  • Blue heart model: end-side AI has been switched on.

Blue-core big model, vivo’s self-developed universal big model matrix, vivoX100 series fully covers the core application scenarios through the end-side deployment and cloud service of large parameter AI computing power. Figurative to the product, Huang Tao showed the function of the blue heart small V wisdom assistant to everyone at the press conference. On the vivo X100 series, it can provide excellent semantic search, super question and answer, super writing, super drawing and super intelligent interaction.

When referring to the degree of functional completion, Huang Tao said that the vivo X100 series has a complete end-to-end and cloud model capability, and the end-to-end AI of the X100 series has been fully tuned. In other words, Blue Heart Small V is not just a "try-on", and some of its smart functions can be realized without networking locally.

Of course, at present, it is not the final state of "Blue Heart Small V". vivo will gradually build mobile phone applications, and its functions will become richer and stronger. "The function that is put in now is also the most comprehensive and best that everyone experiences on the mobile phone side."

Because of the end-side deployment of AI, its intelligent function has certain requirements for the hardware of the mobile phone, such as the AI computing power of SoC and at least 8GB of DRAM space. As for whether the future products of vivo will support relevant AI functions, Huang Wei said that vivo is still planning accordingly.

  • Blue Crystal Chip technology stack: Definition Makes Chip Play Higher Value.

Technology stack, a blue crystal chip, is also a highlight of this conference. After all, the performance of Tianji 9300 jointly developed by vivo and MediaTek is excellent, and the self-developed video chip V3 has brought excellent 4K movie portrait video experience.

Talking about the joint research and development of vivo and MediaTek, Huang Tao said: "We have always felt that there are three levels of cooperation, the first is the adjustment mentioned in the past, and the second is the research and development and definition. The so-called definition is to do something together from scratch. In fact, two or three years ago, we have been talking about what our chip looks like on X100. This is our so-called definition. "

Han Boxiao also added: "We are open to each other at every track. From the beginning of chip design, there are many things. We ask them to design according to our standards in advance." The advantage of this is that whether it is performance release or functional adaptation, Tianji 9300 can achieve a very high degree of fit with vivo’s mobile phone.

In addition, vivo also has enough confidence in the self-developed image chip V3. When talking about which is stronger or weaker than 15 Pro video shooting, Huang Tao said frankly: "If it is a normal scene video shooting, we can probably achieve 80% or 90% of Apple’s, mainly due to some problems caused by power consumption", but with the blessing of the self-developed video chip V3, "In the 4K portrait video scene, we will definitely surpass it, which is certain". At the same time, "we are definitely ahead in the whole Android, and this is absolutely certain."

  • Blue Ocean Endurance System: Lightness and thinness are in the same place, and we will continue to focus on it in the future

The Blue Ocean battery life system is multi-pronged, and at the same time, it creates a brand-new model of open source, consumption reduction and efficiency improvement to meet the new needs of users for mobile phone battery life. Reflected in the vivoX100 series, the battery capacities of X100 and X100 Pro are equivalent to 5000mAh and equivalent to 5400mAh, respectively. Among them, X100 uses dual-cell 120W wired flash charging, X100Pro uses dual-cell 100W wired flash charging, and supports 50W wireless flash charging. Under the optimization of the system, it can achieve 10 days of long standby, nearly 8 hours of heavy game life, and 4 seconds of zero-power quick start, so that users can stay away from power anxiety.

It is worth mentioning that this vivo X100W series mobile phone not only supports the fast charging of private protocols, but also supports more general protocols, and the power can reach 100 W. This provides great convenience for friends who travel frequently.

Han Boxiao mentioned that one of the advantages of the Blue Ocean battery life system on the vivo X100 is that it is fast (charging) and large (capacity) on the image flagship, and at the same time it is relatively light and thin. "We will focus on the battery this year to next year, and even in the next three to five years."

As the image flagship of the Blue Factory, the image of vivo X100 series will naturally be greatly upgraded: X100Pro is equipped with a one-inch main camera to achieve leapfrog improvement in image quality; At the same time, it is also the first mobile imaging equipment equipped with Zeiss APO super telephoto lens. With the blessing of floating lens group technology, X100Pro has more extreme color difference control and telephoto image quality with resolution performance. X100 is not weak either. vivo directly moved X90 Pro+’ s large bottom periscope telephoto, and upgraded the aperture to f/2.57 to support telephoto macro function.

Vivo also has its own in-depth thinking about the choice of multi-focus segments. Han Boxiao said that in the previous generation of products, when selecting the focal segment, some people persuaded to change 3.5X to the mainstream 5X, but because the experience of 3.5X at that time was better, the 3.5X scheme was still chosen. "The logic of choosing the focal section today is the same. I also have other alternatives, but I just choose which one is the best for our product, regardless of cost and space, which one is the best choice."

In this regard, Huang Tao also added: "What we want is what is the most important focal length when users take pictures", and how to measure the user’s demand for focal length. "When taking pictures, people will really be willing to save and send them out. I think this is the most useful for users."

This year, the telephoto of vivo X100 series is a highlight, because vivo has customized higher standards than the industry to pursue better results. "From the very beginning, we set up the lens structure design, selection and chip customization," said Han Boxiao.

Based on excellent telephoto images, vivo X100 series also has a fist function, that is, "telephoto hanging sun", which can help users easily shoot a round of perfect and warm red sun. "This is a typical process from consumer demand insight to final technology development and key implementation."

Han Boxiao explained this in detail. When the vivo imaging team conducted research on users, it was found that many consumers thought that the most important moment in their lives was the moment when the mobile phone was most needed to play the role of camera ability. And the sunset is precisely this important moment. For vivo, this is a typical star scene, and the image value that the sunset can play is taken well.

Of course, this is a complicated and difficult process, and it took vivo about two years to realize this function. It is this insight and investment that creates the unique differentiation advantage of vivo X100 series.

The price of vivo X100 series is indeed low enough. Compared with the increase of vivo X100, it will be sold at 3999 yuan. Compared with X90Pro+, X100 Pro has been upgraded by leaps and bounds in many aspects, such as image and battery life, but the price starts at 4999 yuan.

Good products and the price of "real fragrance" have also brought explosive sales. In the interview, Huang Tao revealed that the vivo X100 series was sold for 5 minutes, which exceeded the whole-day sales of the X90 series. Before the deadline, the author also checked the latest data. On the day of the conference, the sales volume of X100 series pre-sales increased by 740% compared with that of X90/X90 Pro.

"As you can see, I have just been sending messages on my mobile phone, that is, I am arranging to chase the order. Although some devices have a long cycle, it is a happy distress for us." Huang Tao said.


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On the evening of November 13th, the new vivo X100 series machine was officially released, including X100 and X100 Pro models, starting at 3999 yuan. The new machine pursues "perfect image, perfect performance and perfect experience" with a new generation of self-developed image chip V3, a brand-new upgraded image experience, Tianji 9300 chip jointly developed with MTK, and blue heart model with excellent intelligence. After the meeting, …
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In the first month of "weaning", the sales of new energy car companies plummeted by over 80%! Weilai reduced the price by over 100,000 yuan? Here comes the response.

Every reporter | Sun Lei Li Xing every editor | Fan Wenqing Pei Jianru Lu Xiangyong    

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Tesla’s price reduction at the beginning of this year was a "fierce drug", which put pressure on a number of new domestic car companies. It is reported that Tesla China won an order for 30,000 new cars within three days after the official announcement of price reduction on January 6, 2023.

On February 1, a number of new energy automobile companies announced the delivery of new cars in January 2023. From the data point of view, at the beginning of the new year, the "national subsidy" for new energy vehicles that lasted for 13 years officially stopped. Most new energy vehicle companies generally experienced an expected decline in January, but some car companies significantly exceeded expectations. Among them,Only one new car-making force has achieved a monthly delivery of over 10,000 vehicles.

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Watchmaking: Every reporter Sun Lei

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The new forces are only ideal over 10,000, and the zero run is reduced by 80%.

Specifically, LI still maintained a strong momentum. Although it failed to deliver more than 20,000 vehicles per month again, it still ranked first in the new car delivery list of the new car-making forces in that month. Data show that in January, LI delivered a total of 15,100 new cars, up 23.4% year-on-year. Since the delivery, the cumulative delivery volume in LI has reached 272,500 vehicles.

LI said that as of January 31, 2023, LI had 296 retail centers nationwide, covering 123 cities; There are 320 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities. In addition, the new car ideal L7 will be officially released on February 8, 2023.

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Image source: Photo courtesy of the enterprise

After LI, Weilai delivered 8,506 new cars in January 2023, including 2,190 high-end intelligent electric SUVs and 6,316 high-end intelligent electric cars. As of January 31, 2023, Weilai has delivered a total of 298,000 vehicles.

Nezha ranked third, delivering 6,016 new cars in January, down 45.4% year-on-year. Among them, 3,487 vehicles were delivered by Nezha V, 1,012 vehicles by Nezha U and 1,517 vehicles by Nezha S. As of January this year, Nezha has delivered a total of 254,000 vehicles.

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Image source: Every reporter Zhang Jianshe (data map)

Xpeng Motors delivered 5,218 new cars in January, of which G9 delivered 2,249. Xpeng Motors said that the change in delivery data was due to the delay of some deliveries during the Spring Festival, and the monthly delivery volume reflected the seasonal slowdown of the Spring Festival holiday since mid-January.

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Image source: Every photo by reporter Zhu Wanping (data map)

National business daily reporter learned that the newly redesigned Tucki intelligent coupe P7 will be unveiled in the near future. According to the plan, Xpeng Motors will have two new cars on the market in 2023, and replace the existing three old models, with the goal of delivering 200,000 vehicles throughout the year.

In January, the fifth place in the new car delivery list of the new forces was the zero-running car. It is worth noting that,Zero-run cars have been going downhill since the IPO, with only 1,139 vehicles delivered in January, a sharp drop of over 80% from the previous month.The zero-run car announced that the C11 extended-range version of the zero-run car will be pre-sold on February 9 this year.

In terms of new car brands of traditional car companies, the latest sales data released by Ai ‘an showed that its sales volume in January was 10,200, but it was 36.3% lower than the same period last year. On February 1st, GAC Aian announced that the new version of AION S Plus, 70 Lexiang Edition, was officially launched, with a price of 149,800 yuan, with a view to accelerating the sales target of 500,000 vehicles in 2023.

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Watchmaking: Every reporter Sun Lei

According to the delivery data released by AITO brand, the delivery volume of the series in January reached 4,475 vehicles, and more than 80,000 vehicles have been delivered. It is worth mentioning that at the beginning of January, AITO officially announced that some models of its M5 and M7 cars would be adjusted in price. Among them, the adjusted price of Wujie M5 EV starts from 259,800; After adjustment, the price of the M7 in Wenjie started at 289,800.

It is worth mentioning that, after the price adjustment, the price of the M5 EV has been the same as the starting price of its extended-range model. In the past, due to the cost of raw materials, the price of the pure electric version of the same model was generally higher than that of the extended-range or plug-in hybrid version. For example, the starting price of the pure electric model of Changan Deep Blue SL03 was 189,900 yuan, while the starting price of the extended-range model was 171,900 yuan. The starting price of BYD Han EV is 2000 yuan higher than that of Han DM model.

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Is the hybrid market also "lying down"?

Some people think that as Tesla, Tucki and AITO reduce the price of their pure electric vehicles, the market popularity of extended-range or plug-in hybrid vehicles may be affected. According to the data of the Federation, in 2022, the cumulative retail volume of domestic PHEV models was about 1.42 million, up 160.5% year-on-year, and the growth rate was better than that of pure electric vehicles and the market.

However, there are also views that with the expansion of the market scale, the supply of range extenders, hybrid engines, reducers and other components carried by extended-range or plug-in hybrid vehicles has formed a scale effect, and it has a certain price adjustment space. On the other hand, due to the particularity of vehicle structure, the cost of power battery is not high in extended-range or plug-in hybrid vehicles, which also enables it to better cope with risks such as cost fluctuation of raw materials related to power battery.

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Image source: AITO auto official micro-screenshot

Yantu Automobile also announced the delivery data in January 2023. The data shows that Lantu Automobile delivered 1,548 new cars in January, down 10.5% from the previous month, and the average transaction price exceeded 382,000 yuan. Lu Fang, CEO of Lantu Automobile, said: "In January, it was the Spring Festival holiday, and the daily operation of national sales stores and users’ licensing were greatly affected."

In addition, 3,116 new cars were delivered in January, a year-on-year decrease of about 12%. On January 10, Extreme Krypton said that the Extreme Krypton Smart Factory will use the Spring Festival holiday and the period before and after it to upgrade its production line. It is estimated that the time for upgrading the equipment production line will be from January 11 to February 1, 2023.

It is worth noting that,BYD’s sales of new energy vehicles remained bright in January, with a sales volume of 151,300 vehicles, a year-on-year increase of 62.44%.Among them, the sales volume of pure electric passenger cars was 71,300, a year-on-year increase of 53.79%; There were 78,800 plug-in hybrid passenger cars, a year-on-year increase of 69.37%.

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Image source: Every photo by reporter yan wang

BYD’s Tengshi brand continued to grow, with sales of 6,439 vehicles in January, up 7.3% from the previous month. Among them, the average transaction price of Tengshi MPV D9 was 410,000 yuan, which also broke the old pattern of foreign brands dominating the traditional luxury MPV market. It is reported that since its listing, the cumulative order volume of Tengshi D9 has exceeded 50,000 vehicles.

According to the data released by the Association, the retail sales volume of narrow passenger cars in January is expected to be 1.36 million, down 34.6% year-on-year and 37.3% quarter-on-quarter. Among them, the retail sales volume of new energy is expected to be 360,000 vehicles, with a year-on-year increase of 1.8%, a month-on-month decrease of 43.8% and a penetration rate of 26.5%. According to the analysis of the Federation, in January, under the influence of factors such as pre-consumption, epidemic distribution and early Spring Festival, the growth rate of the automobile market declined.

At the beginning of the new year in 2023, the subsidy for new energy vehicles that has been implemented for 13 years has withdrawn from the historical stage. The so-called subsidy refers to the purchase of qualified new energy vehicles, which can get a one-time subsidy. In 2010, the Ministry of Finance began to pilot subsidies for privately purchased new energy vehicles, and in 2013, a unified national subsidy standard was officially introduced. After that, for more than ten years, the subsidy standard was 60,000 yuan for buying a new energy vehicle at the beginning, and finally the benefit amount was reduced to 10,000 yuan. According to the latest statistics released by the Ministry of Industry and Information Technology, from the beginning of the policy in 2010 to 2020, the subsidy for new energy vehicles has exceeded 152.1 billion yuan, covering at least 3.17 million vehicles.

Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the sales growth of new energy vehicles has entered a bottleneck stage, and it will be a serious problem after the new energy subsidy policy is withdrawn from the market in 2023. "The price increase of new energy vehicles in the early stage was too high, and the orders were less. Then the price reduction of head enterprises such as Tesla was superimposed, which caused consumers’ wait-and-see mood, and the sales volume dropped significantly from the previous month." Cui Dongshu said.

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Weilai’s highest discount is over 100,000? Official response

On February 2, some media reported that Wei Lai (09866.HK)The price reduction promotion was started for the 2022 ES6 and ES8 models, with a maximum drop of over 100,000 yuan.

"The 2022 ES8, ES6 and EC6 are about to usher in a new generation of models.At present, there are still a small number of exhibition cars and stock cars available for sale, and these vehicles can enjoy the exhibition car policy.. In response to the above news, the relevant person in charge of Weilai replied to the reporter of national business daily.

However, the report said that the maximum decline of over 100,000 yuan has not been clearly confirmed by Weilai. The above-mentioned person in charge of Weilai only explained that Weilai Japan often has replacement policies, financial policies and technology configuration packages for users to choose from. At present, it is still valid for 2022 ES8, ES6 and EC6 models, among which financial policies are more favorable to car buyers. "The 2022 ES8, ES6 and EC6 models are equipped with 8155 intelligent cockpit chips and Alder intelligent system, and they are still very competitive intelligent electric vehicle products on the market. Weilai will update and maintain the Alder intelligent system software for a long time." The relevant person in charge of Weilai said.

According to the above media reports, the 2022 ES8 and ES6 can still enjoy the subsidy of over 10,000 yuan from Weilai for national new energy vehicles, and the loan has zero interest and zero handling fee for three years. If the old car is replaced in Weilai, Weilai will also give a replacement subsidy of 15,000 yuan. If it is a vehicle with an inventory cycle of more than 120 days, not only can you enjoy a cash discount of up to 40,000 yuan, but Weilai also presents a worry-free service package (including commercial insurance) worth over 10,000 yuan to the owner. In addition, for the promotion of the 2022 ES6 and ES8, Weilai also directly presented NIO Pilot complete package worth 39,000 yuan. If users choose 4,900 yuan NOMI and 6,500 yuan augmented reality, Weilai can also give a discount of 9,600 yuan directly.

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Image source: Wei Lai official website

In December last year, Qin Lihong, co-founder and president of Weilai, told reporters that before June 2023, Weilai would complete the iteration of the full range of ES8, ES6 and EC6 models to NT2.0 platform. At the "NIO Day2022" held in December last year, Weilai built a replacement model based on the second generation technology platform NT2.0 — — The new ES8 has been released to the public, and it is planned to start delivery in June this year.

The reporter checked Weilai official website, APP, etc. and found that the specific preferential sales plan for the 2022 ES8, ES6 and EC6 model exhibition cars and stock cars has not been announced. As for the opening time of the price reduction promotion activities of the above three replacement models, Wei Lai has not responded as of press time.

According to the previously disclosed plan, in the first half of 2023, Weilai will launch five new models. By June, 2023, Weilai will have 8 models on sale simultaneously, among which three models are the new generation models of ES8, ES6 and EC6.

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Image source: Every photo by reporter Zhu Wanping (data map)

Li Bin, chairman of Weilai, made it clear at the "NIO Day2022" media meeting that it is expected that by the fourth quarter of next year, the outside world will see the sales potential of Weilai’s entire second-generation platform product portfolio.

Reporter |Sun Lei Li Xing Edit |Fan Wenqing Pei Jianru Lu Xiangyong Du Hengfeng

Proofread |Sun Zhicheng

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| national business daily  nbdnews  Original article |

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I draw illustrations for masterpieces: the creation and speculation of a middle school student.

When I got the book "I Illustrate Famous Books-A Little Girl’s Private Book List and Graffiti in Haidian" published by 21st Century Publishing House, I saw the sincere works of contemporary middle school students full of creativity and speculation.

This book originated from the author’s daydream. When Liu Tianyun, a fashion student in Grade Two of the High School Attached to Peking University, was chatting with her parents about the books she had read recently, she suddenly had a "daydream": drawing illustrations for her favorite masterpieces. Because the illustrations in many books are not what she thinks. Liu Tianyun wants to draw the world in her own mind and express the beauty she thinks. At the same time, I always heard many students say that they didn’t know what to read, so Liu Tianyun thought, while drawing illustrations, I would like to share with you a list of books that I like. Teacher Jiang Xun said that the author is blessed by heaven and earth, but everyone familiar with the author knows that she still has unimaginable efforts, sacrifices and efforts. During the year of writing, there were dozens of crashes and crying. Liu Tianyun cursed and swore for several times that he would never paint or write again, but in a few days, he silently picked up the brush. It is conceivable that the publication of this book itself is not the author’s greatest benefit, but the entanglement, tribulation, collapse and persistence suffered during the publication process are the wealth that can be enjoyed for life. I envy her for gaining such a rich life experience at an early age.

Illustration of Mango Cat

The structure of this book is also quite interesting. The author has selected 25 classics from nearly a thousand reading experiences, covering the first grade to the ninth grade, and created 75 illustrations and 25 reading notes based on them. The books recommended by the author focus on "atypical" masterpieces. Although these works are not familiar to most parents, most of them have ways to prove their "strength". For example, Lord of the Flies is the most influential masterpiece of British Nobel Prize in Literature winner Golding; Asimov, the author of Eternal End, is a master of science fiction, and has won the Hugo Award and the Nebula Lifetime Achievement Master Award, the highest awards in science fiction. The author of "Golden Insects Fly at dusk" won the highest prize in children’s literature, the International Andersen Prize; The global sales of "Cat Warrior" exceeded 80 million copies; What kind of life do you want to live? was selected as a Japanese primary school textbook, and many works in the book list won the Newbury Children’s Literature Award (one of the most influential awards in the field of international children’s literature).

Liu Tianyun’s writers are also widely distributed: the United States, Britain, France, Germany, Japan, Australia, Sweden, Norway, South Korea … In addition, this round of books does not include Chinese classics for the time being, because most of them are relatively familiar, and many of them are required readings in class, so there is no repeated recommendation.

Illustration of Mao Mao

Wang Donghua, a well-known family education expert, felt deeply after reading this book: "I Illustrate Famous Books" is a reference book list selected for peers from a child’s dimension and from his own reading practice. Not only did she write a brief introduction to every famous book she read, but she also wrote some beautiful stories, plots, characteristics, and even her own experiences and comments on the book. It can be said that it is a very good bridge book for children to read famous books. "

Illustrated "What kind of life do you want to live"

Zhang Pincheng, a famous children’s literature writer, commented in a different way: "This book is actually a reading note written by Liu Tianyun with a brush after reading famous books from primary school."

Professor Wu Bin, a well-known ceramist and painter who has been engaged in art education for more than 20 years, made a detailed comment on this book from the perspective of painting: "It is not easy to draw illustrations for famous works, it is a’ re-creation’ behavior of the illustrator, a good literary work, it bears the writer’s unique life experience and sentiment, and it is the art of language. If readers can combine the contents of pictures in the reading process, they will undoubtedly extend their reading space and enrich their readers. It requires picture book authors not only to have modeling skills, but also to have good literary accomplishment.

Liu Tianyun didn’t calcify her painting form, nor did she "change with the constant", but she had her own thinking and creativity, and treated each literary work differently, such as; In order to express the illusion in the mystery of detective novels, Endless is a print effect with strong contrast between black and white. "Animal Farm" is a political fable, in which the lines are sketched, and the expressions of animals are well held. Little Women and The Count of Monte Cristo are both classical masterpieces. She uses techniques similar to black-and-white movies, with appropriate scene rendering and delicate and realistic characterization, which makes people feel immersive. When reading "Grandma’s Apology Letter", she vaguely read out the faint sadness in the book, so her illustrations adopt blue tones, which appropriately reflect the connotation of literary works; In the book "What kind of life do you want to live" by Japanese writer Yoshino Gensaburo, her illustrations seem to have some Miyazaki Hayao style, fresh and romantic, and there is a feeling that people want to return to nature. "

Illustration of Little Women

A parent of a middle school student in Beijing left a message to the author: "Behind each painting is a book, which is another interpretation of the original work. The wonderful words are graffiti, handwriting, elegance and calmness, and sincerity! Reminds me that I also want to read those books … "