The new Jetta VS5／VS7 is officially launched at a price of 87,900.
On April 25th, 2024, with the theme of "Five Years with Jieda, Beautiful Innovation", Jetta brand brought two new Jetta VS5 and VS7 models, and in the form of "Jetta parlor 2.0", it showed a new look of the joint venture brand in the world-renowned auto china in 2024, and officially announced that it had entered a new stage of "Jetta 2.0" strategy.
On the 5th anniversary of the establishment of Jetta brand, Jetta has built a series of popular models in the market, which not only achieved the growth from 1.0 to 2.0, but also achieved the growth of brand users from 0 to 700,000. The brand awareness and market share of Jetta have been significantly improved, especially among young consumers.
At the auto show, Mr. Liu Hongtao, general manager of Jetta Brand Sales Division, reviewed the brand history and shared the future development strategy of the brand. "Today, we are not only here to celebrate the fifth anniversary of Jetta, but also to show our commitment to the future. Jetta 2.0 strategy will lead us to higher technological innovation and international market expansion. "
In addition, the brand-new Jetta VS5 and VS7 were listed in a brand-new differentiated design language at this auto show, pursuing "the beauty of each, the beauty of the United States and the United States". The brand-new Jetta VS5 has evolved into a 100,000-class German sports SUV with "strength and omnipotence", and the listing price is 879-121,900 yuan. The brand-new Jetta VS7 is a German exquisite five-seat SUV with both inside and outside strength, and the listing price is 107,900-141,900 yuan.
[Brand-new Jetta VS5: Powerful and All-round]
Facing the young consumers who are looking for dynamic and fashionable design, the new Jetta VS5 adopts the latest "three-dimensional carving" body design language to create the appearance and interior design full of strength, vitality and movement.
Externally, the air intake grille of spirit of war Armor creates a sharp and aggressive style. The side skirt of Wings of the Wind and the dynamic tail of Wings of the Cloud form an engraved streamline running from front to back. The characteristic line around the body visually increases the width of the car, enhances the visual tension, and forms a rich light and shadow level. With the sharp daytime running lights and slender front LED headlights, the whole car is full of power like carved armor. The character "JETTA" suffix replaces the traditional LOGO, which is more modern and quality. The new Jetta VS5 adds "Shining Blue" car paint, which gives people a clear and transparent sense of cleanliness. At the same time, there are five body colors to choose from, such as Jumping Blue, Polar White, Xinghe Grey and Manganese Stone Black, to meet the needs of different people.
In the interior, the combination of blue and black highlights the cold and sporty temperament, which is lively outside and capable in the middle. The Y-shaped quilted seat echoes the line pattern of the door panel, upgrading the interior texture of the whole vehicle. Upgrade intelligent dual-zone automatic air conditioning system to realize independent dual-temperature zone. The new Jetta VS5 version and above models are also equipped with keyless entry function in the front row, so both the main driver and the auxiliary driver can enjoy a more convenient car experience.
In terms of intelligent technology, the new Jetta VS5 adopts J-Connect zebra car, which is comparable to pad in fluency and capacity. It is more efficient and convenient to use by adding video projection function and upgrading dual microphones and voice assistants. Adopting PDC intelligent system and adding OPS visual parking assistance function can realize intelligent linkage of panoramic images, visual automatic activation and more accurate prompt. TOPVIEW high-definition image has 1 million pixels, which expands the field of vision from multiple perspectives and is displayed in linkage with steering, making it easier to reverse, park and turn around in dark scenes.
[Brand-new Jetta VS7: both inside and outside with strength]
As a German exquisite five-seat SUV, the new Jetta VS7 shows the taste of German powerful SUV with its "unbounded aesthetics" design and a series of innovative scientific and technological facilities.
In terms of appearance and interior, the new Jetta VS7 after this renovation adopts a grid composed of borderless Milky Way three-dimensional lattice rhombus, combined with the dome-enclosed outline, with free light wing LED headlights and carved hood, creating an atmosphere, technology and future. The family design language of the same color side skirt of the Wings of the Wind and the dynamic tail of the Wings of the Cloud embodies the atmospheric and steady body incisively and vividly. The newly-added "starry sky blue" car paint is matched with the galaxy lattice air intake grille, showing a deep night sky and shining stars. The new brown and black interior color matching and suede microfiber coating materials, luxury quilted craft seats, enhance the high-grade texture of the whole vehicle.
In the aspect of intelligent humanized design, the user’s needs are considered in an all-round way to optimize the car experience. Add the function of "POI sent to the car", which can send the mobile navigation target to the car, or project it and share the navigation position. When the parking position of the user is less than one kilometer, the walking navigation to the destination can be obtained without inquiry. At the same time, the function of "team travel" is added, so that users can know the information of team members when traveling in groups, strengthen the sense of social interaction and enhance the fun of self-driving travel. Car KTV, music rhythm ambience lights and J-Audio audio and customized interactive configuration can create a new entertainment experience with higher quality for users.
In addition, for recent college graduates, Jetta brand launched the "Zero Enjoy Plan", making the new Jetta the first car within reach of young people. Mr. Bo Huang, spokesman of Jetta brand, also visited the site to deliver the car for the first college student owner.
["Jetta 2.0": Strategic Deepening of Global Layout]
At this conference, Jetta brand announced the "2.0" stage strategy, which will focus on multi-dimensional deepening such as user experience upgrade, electrification transformation, product layout and export plan. Jetta brand launched the "User Co-creation, Co-construction and Sharing Plan", deepened the proportion of users’ participation and feedback, actively invited users to provide valuable suggestions on brand, product design and modification, and provided resources for customers to pursue two-way travel with users. In terms of product strategy, Jetta is committed to the "oil and electricity advance together" plan, and announced that it will launch a new fuel SUV in 2025 and accelerate the electrification transformation. This year, Jetta will launch a brand-new Jetta version and a brand-new Jetta flagship car — — Jetta VA5. By 2025, the brand-new flagship SUV Jetta VS8 will also be available, and these products will meet the diversified market demand.
In addition, the export strategy of Jetta brand has been officially launched, and Uzbekistan was selected as the first stop. This not only represents the substantial development of the strategy of going to sea, but also indicates that Jetta will gradually promote high-quality products and services to more countries and regions with Uzbekistan as the starting point. The implementation of this strategy will further expand the global footprint of Jetta brand and strengthen its competitiveness in the international market.
Through the above strategic layout, Jetta brand not only strengthens its position in the global automobile market, but also reflects its firm commitment to sustainable growth and innovation in the future. In the future, Jetta brand will be committed to providing more choices and better driving experience for users around the world through continuous product upgrading and rejuvenation, under the guidance of product strategy of quality persistence, design innovation and intelligent network breakthrough.