How to make consumers "easier to get rid of the old and more willing to replace the new"? Actively practice in many places to get through the "blocking point"

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How to make consumers "easier to get rid of the old and more willing to replace the new"? Actively practice in many places to get through the "blocking point"

CCTV News:In March this year, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods. Subsequently, the Ministry of Commerce and other departments successively issued the Action Plan for Promoting Trade-in of Consumer Goods and the Implementation Rules for Automobile Trade-in Subsidies. Various localities have successively issued implementation plans and introduced policies such as subsidies and concessions.

In the past two months, the reporter visited and found that, driven by the policy, the number of consumers who are willing to redeem has increased significantly. However, some consumers have encountered difficulties in recycling. In particular, some old large household appliances are difficult to handle. Where are the blocking points and difficulties? How to make consumers "easier to get rid of the old and more willing to replace the new"? Let’s take a look at the difficult problems in home appliance recycling.

Mr Meng, who lives in Beijing, wants to buy a new refrigerator recently, but the old refrigerator has not been disposed of. "This refrigerator cost more than 1,000 yuan when it was bought. It has been used for three or four years. Now it looks a little small, and it is a bit old. I want to change it to a new one, but I found a recycler and only agreed to receive the goods from 20 yuan. This is too cheap."

Shang Libo, a citizen of Qingdao, also said: "When the washing machine was bought at that time, it was more than 4,000 yuan. Now it is only a few tens of dollars to check the recycling on the Internet. There is also a refrigerator, which was also three or four thousand yuan when it was bought. Now it is only ten pieces and eight pieces to recycle. People say no, it is not enough to lift it down, so heavy."

Why is the recycling price so low? The reporter saw a car of used household appliances being unloaded at this recycling point.

In the interview, the reporter learned that recyclers will not refer to the brand and market price when recycling used household appliances, but only evaluate them according to the size and transportation distance of used household appliances. In Beijing and other cities, because of the high rent and remote location of transit sites, the recycling cost is high. The difficulty of small cities is mainly that there are fewer recycling outlets and there are no large-scale and standardized recycling enterprises.

Shi Feng, deputy manager of China Renewable Resources and Environment Co., Ltd. said: "At present, the enthusiasm of the operators at the recycling end and the front end is not particularly high, and the profits are relatively low." 

Why does the replacement of used household appliances emphasize "recycling" at the same time?

In fact, in this round of documents related to promoting the trade-in of consumer goods, it is also mentioned that it is necessary to improve the recycling system of used household appliances. Why should we emphasize recycling? What is the value of recycled waste household appliances?

In this waste household appliance dismantling factory in Yutian, Hebei, the reporter saw that workers were skillfully dismantling refrigerators on the assembly line. Here, 3 million sets of waste household appliances can be dismantled every year, and 60,000 tons of resources can be recovered. After that, these recycled materials extracted from waste household appliances will be transported to manufacturing enterprises to become raw materials for new products.

Experts say that renewable resources are an effective supplement to primary resources. In 2023, China recycled about 260 million tons of waste steel, which ensured more than 20% of crude steel production needs. Up to now, the number of household appliances such as refrigerators, washing machines and air conditioners in China has exceeded 3 billion. Every year, 100 million to 120 million used household appliances are eliminated. If these used household appliances are not disposed of properly, it will harm our environment.

Zhu Liyang, president of China Circular Economy Association, said: "Waste household appliances contain a lot of heavy metals such as lead and mercury, and hazardous wastes such as fluorescent powder and waste oil. If they are dismantled through informal channels, it will increase the risk of environmental pollution and cause serious waste of resources."

Experts said that waste household appliances entering the standardized recycling channel can not only reduce potential safety hazards and promote consumption, but also save resources, promote energy conservation and carbon reduction and protect the environment.

"internet plus Recycling" household appliances recycling is more convenient.

Now, it seems that low price, few outlets, and no one coming to recycle are the "embarrassing" problems encountered in the replacement of home appliances. How to get through this blocking point and smooth the consumption cycle of household appliances renewal? What are the practices in various places? Let’s go to Hangzhou, Zhejiang first.

Zhang Xiaoyi, who lives in Yuhang District, can’t use his computer because it is old and damaged. Under the recommendation of the community, he made an appointment for recycling used household appliances from the mobile phone applet. The staff of the recycling company came to the door soon, and Zhang Xiaoyi got the environmental protection fund from 20 yuan.

These waste household appliances will be clearly marked on the mobile phone applet. After recycling, they will be transported to the sorting center for sorting and warehousing, waiting to be sent to the downstream for dismantling and sales. Each household appliance will be labeled with a QR code, and the staff can scan it and enter the relevant information into the big data platform.

At present, Hangzhou, Zhejiang Province has established a whole chain of waste household appliances recycling from user recycling, transportation to dismantling enterprises. The reporter learned from the Yuhang District Bureau of Commerce that in 2023, only Yuhang District recycled more than 82,000 tons of used household appliances, and the retail sales of household appliances exceeded 5.76 billion yuan, a year-on-year increase of 43.5%.

Fu Rong, director of the Yuhang District Bureau of Commerce, expressed the hope that consumers can replace outdated household appliances with smarter, greener and more environmentally-friendly high-tech products by exchanging old ones for new ones, and enjoy the dividend of the times when technology is changing with each passing day.

"One-stop" for recycling, dismantling and reuse of recycling factories in home appliance enterprises

In Shandong, not only did the government implement relevant reward and compensation programs to help household appliances trade in old ones, but some household appliance enterprises also used their own production lines and logistics advantages to establish a more sophisticated recycling system for used household appliances. Let’s watch together.

In Laixi, Qingdao, Shandong Province, this home appliance recycling interconnection factory, which integrates "recycling, disassembly, regeneration and reuse", iron, aluminum, copper, some hard plastics, wires and wires produced by dismantling waste home appliances can be utilized as resources.

The person in charge calculated an account for us: taking a 220-liter refrigerator as an example, about 9 kilograms of plastic, 38.6 kilograms of iron, 0.6 kilograms of aluminum and 1.4 kilograms of copper can be produced after disassembly and circulation; A drum washing machine can remove about 11 kilograms of plastic, 23 kilograms of iron, 1.5 kilograms of copper and 0.5 kilograms of aluminum. These materials can be recycled.

Household appliance stores integrate resources for new ones and collect old ones at the same time.

In order to make it easier for people to replace their home appliances with new ones, many shopping malls and e-commerce platforms have now launched a one-stop service of "buy+collect old ones". Whether online or offline, when buying a new machine, just fill in the old model and express logistics personnel can come to the door for recycling.

In this home appliance store in Beijing, the salesperson told the reporter that recently, according to Beijing’s old-for-new subsidy policy and the preferential conditions of home appliance manufacturers, a home appliance can be given a maximum discount of 15%. At the same time, the price of used household appliances evaluated by small programs can be deducted to buy new machines. Household appliances that used to cost 10,000 yuan can now be cheaper than 1,500 yuan through trade-in, and manufacturers have also introduced convenient services. Users only need to move their fingers on their mobile phones to complete the replacement.

It’s easier to get rid of the old and more willing to get new ones.

It is easier to get rid of the old and more willing to get a new one. If the recycling channels are unblocked, the people can better enjoy the policy and upgrade their home appliances to intelligent and green, which will eventually benefit the environmental construction of energy conservation and emission reduction.

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