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There are too many pits for live broadcast.

  Live broadcast with goods has sprung up and become a major shopping channel for consumers. However, the anchor is crazy "fudge", the marketing "routines" are diverse, and even problems such as counterfeit goods rampant and difficult refund have become problems. "Double 12" is approaching, and the judges of Haidian Court combined with typical cases to broadcast live shopping to avoid pits and defend rights for consumers.

  case

  The gold necklace became a "golden thread"

  "Three gold necklaces, ready, welfare 1000 single, 18-inch chain, original price 13 thousand, anywhere 13 thousand, limited to one single per person" "Today, not in 9999, not in 6999, not in 3999, get on the bus in 1999! Come to the bottom! " … …

  In the live broadcast room of a jewelry store, the anchor’s "words" attracted many onlookers, including Ms. Wang. The anchor with the goods is showing a gold necklace and claiming that it is the "bargain-hunting" price for the whole year. On the spur of the moment, Ms. Wang felt that the price was over-valued. She immediately clicked the "spike" button and paid the full amount at 9 o’clock that night.

  Soon, Ms. Wang received a gold necklace with the label of "all-gold phoenix tail chain". When she opened the package, she was blindsided — — This is not a gold necklace. The chain is as thin as silk thread. The inspection certificate of precious metal products is attached to the package, indicating: main gold (Au), pure gold, with a total mass of 2.48g.

  Ms. Wang suddenly felt cheated. "I really didn’t ask about the weight of the necklace before I bought it, because the anchor always emphasized ‘ There are not many goods ’ I am afraid that I can’t buy it before I quickly place an order. " Ms. Wang said that she estimated the weight of the necklace before deciding to buy it according to the anchor’s statement of "original price of 13 thousand" and the average market price of gold ornaments.

  Ms. Wang believes that the weight of the gold necklace received is only 2.48g g. Obviously, the jewelry store and the anchor falsely reported the original price, which constituted fraud to consumers.

  Ms. Wang sued for a refund and triple compensation. The court decision supported her claim.

  Judge’s statement

  The anchor is responsible for "opening his mouth"

  Different from shopping on e-commerce platform, a major feature of live broadcast with goods is the "marketing skill" of the anchor, which some people call "network shouting". The value, price and quality of goods are all introduced by the anchor’s mouth. In most cases, the goods described by the anchor are provided by merchants such as sellers.

  In the above-mentioned case, the court found that the anchor of the jewelry store on the live broadcast platform is the employee of the store, so the legal consequences caused by the anchor’s statement during the live broadcast should be borne by the jewelry store.

  The judge pointed out that the biggest controversy in this case lies in the original price of the gold necklace stated by the anchor. According to the definitions of "original price" and "fictitious original price" in the Notice of the National Development and Reform Commission on the Interpretation of the Provisions on Prohibiting Price Fraud, "original price" refers to the lowest transaction price with trading bills that the operator has made in this trading place within seven days before this promotion; If there is no transaction within the first seven days, the last transaction price before this promotion is the original price; "Fictitious original price" means that the original price marked by the operator in the promotion activities is false and fabricated, and it does not exist or has never had a transaction record.

  During the trial, the jewelry store did not submit evidence to prove that the gold necklace involved in the case had the "original price" in its online store, so it had to bear the adverse consequences of failing to provide evidence, and the court therefore decided that the "original price of 13,000" was not true and constituted fraud.

  At the same time, the judge pointed out that if the false delivery of goods or services related to consumers’ life and health causes damage to consumers, if the anchor is an independent individual, not an employee of the merchant, such as the merchant inviting stars to bring goods, celebrities to bring goods, etc., then the spokesperson should be responsible for the legal consequences caused by the contents of his display and oral statement during the live broadcast. If there is a problem with the goods, consumers can sue the merchants and anchors for rights protection, and the merchants and anchors bear joint and several liability.

  case

  The trial found that the phone was not good and the return was rejected.

  Xiao Li is a college student. He wants to buy a mobile phone with good camera function and smooth mobile games with a low budget. After browsing several mobile phone e-commerce, he is always hesitant. One day, when he watched a live broadcast of an anchor, the anchor was promoting a certain brand of mobile phone. The price, performance and appearance all met Xiao Li’s expectations, so he placed an order to buy it.

  After receiving the mobile phone, Xiao Li tried it for two days. It didn’t feel as good as the anchor said, so she wanted to return it and buy other brands of mobile phones. However, when negotiating with the merchant to return the goods, Xiao Li was rejected on the grounds that there was a prompt on the website that the goods that had been activated or depreciated in a large amount were not applicable for 7 days and there was no reason to return them.

  Repeated returns failed, and Xiao Li filed a lawsuit.

  Judge’s statement

  7 days no reason to return regardless of platform.

  According to the judge, the Consumer Protection Law provides for goods that are not returned without reason. In short, two conditions must be met at the same time before unreasonable return is not applicable: First, once activated or tried out, the value is derogatory; Second, online commodity sellers have set up significant confirmation procedures in the necessary process of commodity sales for consumers to confirm the single purchase behavior.

  However, in reality, merchants often use the platform particularity and commodity particularity as an excuse to ask consumers to click on the purchase when selling goods, that is, "confirm that it is not applicable and return goods without reason". The judge said that this is contrary to the legal provisions and is generally regarded as the "overlord clause". Merchants use this as an excuse to reply and the court will not accept it.

  The court held through trial that there was a legal relationship between Xiao Li and the live broadcast merchants. As a consumer, Xiao Li’s unreasonable return request within 7 days after shopping met the conditions stipulated by law. In addition, the merchant did not prove that the mobile phone depreciated greatly after activation. Therefore, the court supported Xiao Li’s claim for a refund.

  case

  Credulous "online celebrity" acne becomes disfigured

  Exaggeration, false propaganda, traffic fraud, selling toxic and harmful food … … In recent years, the rollover of "online celebrity" has become the "hardest hit" for live broadcast.

  The judge pointed out that many "online celebrity" rely on their own traffic, become the darling of businesses, and even "stand on their own feet", but the quality of the goods they sell frequently appears problems. Liu, a well-known online celebrity model, attracted countless fans in the live broadcast room with her beautiful style. Relying on the huge energy of "online celebrity effect", Liu bought a stirring kettle, a pulverizer and other equipment, and made and sold the acne-removing and whitening universal cream by himself using Baiyanjing and chloramphenicol as raw materials. After many fans bought and used it, their faces were damaged to varying degrees. The victim reported to the public security organ, involving nearly 300,000 yuan. The public security organ immediately arrested Liu. After the court concluded the criminal case, the victim filed a civil lawsuit with the court, demanding that Liu refund the purchase price and pay ten times the compensation.

  In the end, Liu was sentenced to one year and eight months in prison, suspended for three years and fined 150,000 yuan. In civil litigation, the court also supported the consumer’s claim.

  In another case, Zhao Dan (stage name: fat ya), an actor of a media company, publicized and sold a self-made "pure Chinese medicine slimming capsule" through a live broadcast platform without obtaining a license for drug production and sales, which made huge profits and caused many users to have adverse reactions. The court sentenced Zhao Dan to 3 years’ imprisonment and fined 500,000 yuan for the crime of producing and selling counterfeit drugs.

  Judge’s statement

  Be careful with fake goods, criminal and civil responsibilities

  “‘ Online celebrity ’ It’s not easy to become famous, so we should cherish our feathers. After gaining huge traffic, we should attach importance to our personal image and focus on spreading positive energy. The so-called ‘ A gentleman loves money and takes it wisely ’ 。” The judge said that in recent years, the fake bird’s nest incident of well-known anchors, the "fake sweater incident" of Luo’s goods, and some well-known TV hosts have also been exposed for fraud … … These behaviors of the anchor not only harm the rights and interests of consumers, but also wander on the edge of illegal crimes.

  If there are serious quality problems in the goods, according to the provisions of the Criminal Law, producers and sellers adulterate the products, pass the fake products off as genuine ones, pass the substandard products off as qualified products, and the sales amount reaches more than 50,000 yuan, which constitutes the crime of producing and selling fake and inferior products. Whoever produces or sells fake and inferior products may be sentenced to life imprisonment at the highest. In product liability, criminal punishment does not exempt civil compensation, and consumers can still ask sellers or producers to refund the payment and make compensation.

  "The anchor should take honesty as the foundation and play the law ‘ Edge ball ’ No! " The judge stressed.

  Pit avoidance guide

  Remember three tricks for live shopping

  In view of the current chaos of live broadcast, the judge gave three suggestions:

   When consumers choose live shopping with goods, they should try to choose those platforms and sellers with large scale and high credibility.

   Before buying, you can know the brand, origin, performance and price of the product through physical stores and e-commerce platforms, and don’t be fooled by the anchor’s mouth. We must consume rationally. "The lowest in the whole network", "the lowest in the whole year", "the best in quality" and "never lose money when you buy it" have become the cliché of the live broadcast industry. Consumers should not believe this absolute term. At the same time, consumers should not blindly consume out of their personal love and admiration for the anchor, let alone be confused by the commodity shortage atmosphere deliberately created by the anchor and the platform.

   When shopping, you should keep relevant evidence, such as advertising, promises, purchase records, payment vouchers and express delivery numbers, for future rights protection. If negotiation with the merchants fails, consumers should promptly complain to the Consumers Association and other departments or go to court to avoid missing the statute of limitations. At present, China has implemented the "Management Measures for Webcast Marketing (Trial)". Accordingly, when consumers are "chopped up" in the live broadcast room, the main bodies that can be held accountable are the anchor, the operator of the live broadcast room, and the live broadcast platform. If the product quality responsibility is involved, the producer can also claim rights.

  The judge reminded that the live broadcast of goods is no longer just the commodity marketing of household appliances and daily necessities, but also the live broadcast of goods in financial services such as funds, wealth management and insurance, which is not differentiated on the live broadcast platform, resulting in confusion of the main body of financial live broadcast marketing, or hiding the risk of fraud. The judge suggested that the live broadcast platform should be supervised by classification to help different consumer groups identify products.

  The platform should consolidate its responsibilities and implement the platform certification mechanism. For example, for the live broadcast rooms and anchors with good consumer evaluation and high authenticity of goods and services, the platform responsibility is materialized and visualized, so that consumers can intuitively choose guaranteed live broadcast rooms for shopping consumption. Make good use of big data to increase the efficiency of consumer risk warning. The platform can dynamically match consumers’ identity information with their consumption behaviors. For example, for minor consumers, once they find abnormal consumption behaviors such as large consumption and inappropriate consumption of alcohol and tobacco minors, they will send prompt information in time to contact their guardians, so as to reduce the situation that guardians can only cancel the large consumption of minors through litigation. Our reporter Gao Jian correspondent Qin Pengbo

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The Ending of "Ideal Shines on China": A Tribute Poem with Short Feelings.

"Ideal Shines on China" reflects the magnificent times with small incisions and short stories, and explains what is ideal and why China with the characters and stories shining in the century-old Milky Way.

On the evening of July 8th, with the broadcast of the last story "The Next Hundred Years", the series of short plays "Ideal Shines on China" ended in Hunan Satellite TV.

"I really like a classic line in the play-everyone works together for a dream, which I think is ordinary and meaningful. I think, the connotation of "ideal shines on China" is that these people full of faith collectively shine on the beautiful China like fireflies. Everyone is just an ordinary glimmer, but they gather together. " At the closing ceremony, many netizens said that the closing ceremony with "The Next Hundred Years" was too appropriate, and the initial heart did not die, and the inheritance continued, and the light was always there.

As "The State Administration of Radio and Television Celebrates the 100th Anniversary of the Founding of the Communist Party of China (CPC)", Ideal Shines on China is directed by the State Administration of Radio and Television and the Propaganda Department of Hunan Provincial Committee of the Communist Party of China, supported by Hunan Radio and Television Bureau, and produced by Hunan Radio and Television Station, Xiaoxiang Film Group, Mango Super Media Co., Ltd., Hunan Mango Entertainment Co., Ltd. and Mango Film and Television Culture Co., Ltd. Like a bundle of meaningful "Youth Poems", under the guidance of the theme of "ideal", the 40 topics in the play reflect the magnificent times with small incisions and short stories, and explain what is ideal and why China is with the characters and stories shining in the century-old Milky Way.

 

Since its launch on May 4th, the audience has not only actively shared their feelings of watching the drama on social platforms, but also actively turned their enthusiasm for pursuing the drama into an action of pursuing light by consulting party history materials, visiting red landmarks and organizing observation and study.

"ideal burning power" lights up the screen

What is an ideal?

In Ideal Shines on China, "ideal" is the pursuit of "Taste of Truth" and "Guarding" is the light of justice, the road ahead illuminated by "Bonfire of Snow Country", the source of life attracted by "Tianhe" and an inspirational chapter carried by "Button". It is full of "Singing! The sincerity of Motherland, the belief of Far Away, Not Far, the courage of Starting from scratch, and the affection of I sent my relatives across the river; It was written into the Fifty-fifth Letter of Farewell between husband and wife, cast in the obscure Medal of Lei Lei, and boarded the galloping Time Train …

"The words lightly brushed in the book are the condensation of their lives, and finally I understand how heavy spirit and strength are hidden behind those seemingly thin words." It is the exam season, and these true and full stories have also become the composition materials and supplementary materials for the majority of students. They said that in this dialogue between times and times, young people and young people, they feel the baptism of spirit, the questioning of their initial heart and the assembly of faith.

 

After the premiere, "Ideal Shines on China" lit up the screen with "ideal burning power". The ideal story with tears, laughter and feelings has gained a lot of praise, and the Douban score reached 8.2. Many viewers described the drama-chasing experience as opening a "red blind box", because generate was moved by meeting new people every day.

The mode of "Poetry Selected Drama" meets multiple aesthetic expectations.

"Ideal Shines on China" adopts the mode of "poetry selection drama", which is independent and scattered, and records the Communist Party of China (CPC)’s moving journey since 100 years by telling 40 groups of characters and flash stories in different periods. The series condensed each story into a limited space of less than 30 minutes. From the feedback after broadcast, this mode is highly compatible with the current "micro-short drama" trend and suitable for the fragmented Internet communication context.

 

Because the story of each unit can’t take into account the completeness of the story, the drama series carefully cuts off the brightest part, presenting romantic poetic images with rich audio-visual language and freehand symbolism: The Taste of Truth arranges the important nodes in the process of truth birth according to the thoughts of the protagonist Chen Wangdao through voice-over and montage, so as to show the early days of party building; In "The Fifty-fifth Letter", the appearance of Chen Yian’s martyrs fighting and the pictures of his wife waiting in different scenes appear alternately, which makes this love interweave with a different kind of grandeur, sadness and profundity …

The Scholar Meets the Soldier is a light comedy, The Rebel is a spy movie, Your Eyes is full of suspense, The bonfire of the Snow Country and Our Wulan Muqi adopt a documentary style … The series meets the inclusive and diverse aesthetic expectations of young audiences.

As the audience praised, Ideal Shines on China provides a new way of thinking for the systematic development and creation of major themes with its free and unique aesthetic exploration. Although it is more like a few sketches or a short poem, it conveys great emotion with a small incision.

Pay tribute to "youth fellow travelers" and boost "party history fever"

In "Ideal Shines on China", the audience got to know many strange and respectable "young fellow travelers": Fang Daceng, a war correspondent who took the camera as a cannon, Ba Mei, who died generously in her singing, Xiong Dazhen, who served the motherland with knowledge, Long Yongcheng, who loved to protect the soul, and Liu Leilei, who was willing to practice with the dream of becoming a world champion. His line "All people work together for the same ideal, which is both ordinary and meaningful".

In order to let the works enter the young audience more deeply, Ideal Shines on China launched a nationwide interactive collection in the creative process, which gathered the wisdom of the masses from topic selection to creativity, from script to music. During the production and broadcast, the publicity team actively created fancy companionship experience: In the past two months, Ideal Shines on China has successively held film watching activities in Peking University, Hunan University, Shandong University of Science and Technology and China Communication University, and jointly held a short drama review of "One word pays tribute to the ideal" with Wuhan University, Huazhong University of Science and Technology, Huazhong Normal University and Hubei University, and also initiated the whole people to participate in the ideal punching "Let the ideal burn together" on the Weibo special page, and linked bilibili.

The century-old tide has started, and youth has started. "Ideal Shines on China" gathers young beliefs and plays the horn of struggle-the real "party history fever". It is time to turn the spirit into a torch and start again with a down-to-earth attitude.

Editor | Ning Yahong Sui Fangfang

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Behind the death of female drivers: Are the traffic of motorcycle online celebrity exchanged for safety?

  Jimu journalist Zhan Shuo

  Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

  The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

  According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

  Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

  Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

  There was an accident in online celebrity with 12,000 fans.

  In the video of the driving recorder, a motorcycle quickly overtook from the right.

  In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

  In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

  An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

QQ Pictures 20230919231044.jpg

  "Boss" is riding (Source: Network)

  On the 18th, Jimu journalist called the police in the jurisdiction where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

  After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

  On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

  Lessons learned from broken clavicle by experienced riders.

  According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

  For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

  Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

QQ Pictures 20230919231201.jpg

  Social media account of "Touge" (Source: Internet)

  Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

  In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

  Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

  After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

  It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

  Security issues behind traffic.

  In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

  Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

QQ Pictures 20230919231454.jpg

  Online celebrity social account of a motorcycle (Source: Network)

  "In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

  "Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

  Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

  Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

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The income gap is huge, and industry disputes are constant! Who is making the virtual anchor bubble?

  Virtual anchor "Gan Gan Xian Jun"

  Recently, the news about virtual anchor has attracted much attention: overseas virtual anchor VOX made its live debut in China, with a revenue of 1.11 million RMB. This makes everyone focus on the virtual anchor industry.

  What is the development of this industry, when it is really a blue ocean? Will disputes between content creators, guilds and MCN, which are common in the live broadcast industry, occur in the virtual anchor industry? In this regard, Chengdu Business Daily-Red Star journalists contacted relevant practitioners and chatted with them about virtual anchors.

  It is very important to set up a virtual anchor.

  Tone affects his popularity.

  The so-called virtual anchor refers to people who post videos or live broadcasts on video websites with virtual images. Because it originated in Japan, the current active audience area is concentrated in Asia.

  One weekend in May, in the office of an office building in the west section of Fucheng Avenue, Xiaoxin (a pseudonym) sat in front of two computers and started his live broadcast with a low and magnetic voice into the microphone. On the screen in front of me is a young man with long hair, named "Gan Gan Xian Jun". Xiaoxin is a junior and a serious second-year enthusiast. It happened that he studied broadcast host, and after several rounds of interviews, he finally became a virtual anchor — — Strictly speaking, Xiaoxin is a "man in the middle", and "dry fairy king" is his "condom".

  People in China and holsters are terms of virtual anchor circle. Compared with real anchors, virtual anchors never appear as real people, but carefully prepare a moving image for themselves, which is called holster. Leather covers are generally divided into full three-dimensional simulated real people, three-dimensional simulated cartoon images and plane cartoon images. The anchor himself, who is responsible for providing the voice, movement and expression for the holster, is called the man in the middle.

  The first live broadcast of "Gan Gan Xian Jun" was on May 27th. "Be sure to have your own personnel. Like vox, people are particularly touching, so there will be so many fans. " One of the founders of the virtual brand V1 Cube selected Xiaoxin is not the VOX mentioned here, but a virtual anchor who just premiered in bilibili a few days ago. This Englishman from Japan is a member of Rainbow Society, a famous virtual anchor company in Japan. The Englishman is his design: he will communicate and interact with the audience in British English during the live broadcast. Although he spoke English all the time, he paid an astonishing 73.3% for the first night in China. In other words, for every 10 users who entered the live broadcast room, more than 7 spent money on him.

  According to the data, VOX’s live broadcast lasted for 1.7 hours, and thousands of people charged him with "prefect" (bilibili’s live broadcast room level, prefect is 1998 yuan per month) and "captain" (captain is 198 yuan per month), with revenue of 1.11 million RMB, paying nearly 40,000 people and interacting with more than 50,000 people. At present, his number of fans has reached 991,000.

  "As we have always emphasized, it is very important to set up a virtual anchor. Vox is very talkative, and his conversation content and style are moderate, and many netizens evaluate him ‘ Gentleman ’ ‘ High emotional intelligence ’ 。” Yang Shiqi, another founder of V1 Cube, told reporters, "Secondly, the sound, whether the timbre is moving or not, has a great influence on the popularity of virtual anchors. When you first contact a virtual anchor, whether the timbre is beautiful or not and whether there is enough recognition is extremely critical. " They chose Xiaoxin precisely because his voice is moving enough.

  The ability to collect money is extraordinary

  The income gap between the rich and the poor is huge.

  The virtual anchor’s extraordinary ability to collect money is really surprising. In China, when it comes to the realization of virtual anchors, bilibili’s 2021 annual report points out that users can buy virtual gifts in the application and give them to their favorite anchors to express their approval and reward. Bilibili will share the sales revenue of virtual goods generated by live broadcast with anchors and guilds, in addition to attractive rewards. The annual report also mentioned, "We plan to sign cooperation agreements with more anchors in the future to attract popular anchors and further expand our live broadcast business." In the value-added services (including big member services) section where bilibili’s live broadcast business is located, the revenue in 2021 was 6.93 billion yuan, accounting for 35.78%, up 80% year-on-year, and the revenue in the fourth quarter was 1.895 billion yuan, up 52% year-on-year.

  Lu Luoyi, co-founder of Chengdu Aurora Technology, told the reporter, "At present, there are more than 160 virtual anchors cooperating with the company. On the list of the top 100 released by bilibili, there are 3 anchors of TOP 100 and 1 anchor of Top30, and the monthly income range ranges from 300 to 1 million."

  In Lu Luoyi’s view, the 28 th effect is more obvious in this industry. The reporter learned that in the three months from February to April, 2022, 90 samples of bilibili’s monthly Top30 were taken, and the number of people with monthly revenues ranging from 200,000 to 500,000 was the largest, accounting for 71%; There are 3 people with a monthly income of more than 1 million, accounting for 3.3%. According to incomplete statistics, the top 120 virtual anchors in bilibili severely squeezed the income of other anchors, and the average monthly revenue of the other anchors only accounted for 1% ~ 5% of the top 120 virtual anchors. Polarization is quite serious.

  According to another set of public data, as of August 18th, 2021, among the 3,472 virtual anchors with relative attention in bilibili, 1,827 people earned money in 0 yuan that month, and more than half of them had no income.

  According to the data analysis, among the top five anchors in bilibili in April this year, two live broadcasts lasted more than 700 hours, two were around 600 hours, and one was around 500 hours, close to 600 hours. The reporter saw that the first-ranked "Wubi Crescent" had a live broadcast duration of 711.9 hours, but his income was only 6 yuan, and only three people were rewarded; The live broadcast of 581.2 hours "Heron wants to drink ice" earned 61,600 yuan, and the hourly revenue was about 0.01 yuan. In the event of such an exception, there is a high probability that the middleman is not online, just hanging the holster in the live broadcast room, without performance and interaction, naturally no one will pay attention and reward.

  The reporter learned that the salary composition of Chinese people is similar to that of real anchors, and they are divided into two parts: basic salary and reward. Because this industry has not yet formed a unified standard, enterprises are free to decide to adopt piecework system, hourly wage system or monthly salary system, so the basic salary gap between different enterprises is large. "

  "The Soul of Virtual Anchor"

  But can’t get the same treatment.

  Virtual anchor has won more and more attention with its huge ability to attract gold. On the other hand, some contradictions have gradually become prominent. The focus of controversy is the huge gap between the low income of Chinese people and the high income of holsters.

  "We are a little different from other companies. We don’t give the Chinese people a basic salary, but we share the income directly, and we will make it very clear when signing the contract. The average income commission of people in the industry is 4.5% of a live broadcast, and ours is 5%. In the early stage of the role, we have to invest a lot of resources, and when we sign an agreement with the trade union, we will also give us some help and support, so that the virtual anchor can quickly realize the benefits. One more thing, we don’t want to give people in China a kind of ‘ Part-time job ’ The feeling is that we will do this together. " The founder of V1 Cube said frankly.

  Xiaoxin said, "Maybe I’m more Buddhist. In addition, the company gave me a share of running water income, and the follow-up increased step by step, up to 20%. As long as I can keep up, I can actually make more money. " He regards himself as a member of the company and thinks that he is working with the company to create a virtual idol. "Although the audience sees that the virtual idols are very glamorous, the Chinese people have made great efforts in the back, so the contradiction between the company and the Chinese people will really make the Chinese people very chilling."

  Some insiders told reporters that although enterprises provide all-round support for virtual anchors, this does not mean that Chinese people can enjoy the same treatment as virtual anchors. "Even if fans think that the person in China is ‘ The Soul of Virtual Anchor ’ However, Chinese people have no special status within the enterprise and are even subject to stricter labor control. "

  It is understood that people in many companies have to bear the expenses incurred in their work. "Rent and transportation expenses account for the bulk. Secondly, find a vocal music teacher to train and buy computer equipment and game cards … … These are all burning money. " Chunye (a pseudonym), the person in China, revealed. "There are usually two kinds of contracts in the industry to create virtual anchors, business brokerage contracts or labor contracts. The common goal of Chinese people and the company is to maximize the content of virtual IP. In this process of character output, fans like not only the holster, but also the emotional connection and deduction of Chinese people. Their roles and identities complement each other. People in China will have different needs at different stages of growth and some plans for their future. In fact, there will be some variables. Regardless of the details of the facts, in fact, these incidents have occurred from time to time in Rainbow Society, so these variables will be considered when signing a contract and creating a virtual IP at the beginning, and several students will be tried (the holster will not be changed, and the Chinese will be rotated). Constantly output high-quality content and continue to let fans pay for the content. " Lu Luoyi bluntly said that it is quite rational for the industry to look at these.

  Industry pain points need to be solved

  Otherwise it will be another bubble.

  In any case, VOX proves that the virtual anchor industry is a blue ocean. Earlier, ANYCOLOR, the parent company of Rainbow Society, said that its listing application submitted to the Tokyo Stock Exchange had been approved and it was scheduled to be officially listed on June 8. According to the prospectus, Rainbow Society has set up five revenue modules, including live broadcast, content sales, performance activities, advertising and others (mainly for overseas businesses, etc.). In the past four fiscal years, Rainbow Society’s revenue and net profit increased rapidly, from the revenue of April 2018 (May 1, 2017-April 30, 2018) to 16.62 million yen and net profit.

  Will the IPO of Rainbow Society become the vane of virtual idol companies? The reporter learned that since 2019, companies of the same type have sprung up like mushrooms after rain, and all segments have been involved. Bilibili, for example, is making efforts in the virtual anchor sector. At the 12th anniversary of bilibili, CEO Rui Chen mentioned that from June 2020 to June 2021, a total of 32,412 new virtual anchors were launched, up 40% year-on-year, with a total contribution of over 1.89 million, and more than 60% of the world-renowned virtual anchors were launched in bilibili. According to bilibili’s 2021 financial report, value-added services (mainly live broadcast and big membership services) are still the largest source of income in bilibili. Relying on live broadcast and big membership services, bilibili’s value-added service revenue reached 1.89 billion yuan in the fourth quarter, with a high growth rate of 52% year-on-year. The annual revenue from value-added services reached 6.93 billion yuan, up 80% year-on-year. Among them, in the entertainment field, virtual anchor has become the fastest growing category of live broadcast in bilibili.

  Nowadays, more attention is paid to the resources of head factories. But in the virtual anchor industry, the majority is still small companies. Yang Shiqi said frankly, "Although the growth rate is very fast, the revenue base of virtual live broadcast is very small, which is not prominent in the total revenue of live broadcast business, so the industry scale is quite small." In Lu Luoyi’s view, generally speaking, the subject of live broadcast with high-intensity output and more repetitive content may turn from real people to virtual. "From the perspective of saving labor costs and protecting the health and safety of personnel, the problem of ROI conversion rate can be solved to some extent by using AI and other technical means, and such content can be broadcast repeatedly by virtual people — — Such an iteration may be good. Because of the replacement, there will naturally be some new jobs. "

  But first of all, we must solve the problems in the short video and live broadcast industries, such as the disputes between content creators, guilds and MCN, which have repeatedly occurred in the virtual anchor industry; Secondly, both the virtual anchor and the virtual idol are produced in the cultural circle with extremely high concentration of two elements, and how to break the circle is also a big problem. In the reporter’s opinion, only by solving these two major pain points can the virtual anchor industry ride the wind and waves. Otherwise, it may be another virtual economy bubble.

  Chengdu Business Daily-Red Star Journalist Ren Hongwei

  Intern He Yanling

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Is the mobile phone a "multiplier" or a "jammer" for children’s growth?

After 00 and 10, they seem to face two "parallel worlds" since they became sensible — — Virtual world and real world. To some extent, they have two sets of "ways of living" and even two "social support systems".

  Under such circumstances, banning their contact with mobile phones and depriving one world may not make another world better. This also means that parents’ management of their children’s mobile phones is not simply to isolate their children from their mobile phones, but to help them better survive in the "parallel world" and add value to their lives.

  Video games and social software firmly attract children’s attention, and even many parents think that mobile phones are the "root of all evils" that affect children’s studies.

  Since the beginning of this year, the Ministry of Education has issued documents, clearly requiring five management in primary and secondary schools, namely, mobile phone management, sleep management, extracurricular reading management, homework management and physical health management. Before the start of school in autumn, the State Press and Publication Administration issued a document to strictly regulate the time when online game enterprises provide online game services to minors.

  Under such circumstances, do parents still need to control the time and scope of use of teenagers’ mobile phones? The answer is yes.

  Under the rude ban, children are more likely to indulge in the internet.

  If mobile phones are completely banned, can we go back to the era of rolling iron rings and playing glass balls?

  The answer is probably impossible. Today, the mobile phone is not only a communication tool, but also a "leisure tool" with the update of the times. Not to mention that children love to play, many parents take their mobile phones and it is difficult to put them down. Whether children or parents, the first thing they need is to think calmly about what kind of existence mobile phones and online games are; How should we deal with this mode of existence and achieve a better life for ourselves?

  What exactly is a mobile phone? Mobile phone is a bridge of interpersonal communication, which makes the world smaller and our life circle bigger. Mobile phones are also a tool to transform the world, and many traditional industries have been reshaped online; Including online education, has also entered the study and life of minors.

  According to the "Research Report on the Internet Use of Minors in China in 2020" issued by the Central Committee of the Communist Youth League and the China Internet Information Center, 11.5% of minors spend more than 2 hours online every day on weekdays, and 12.2% spend more than 5 hours online every day on holidays; Among these underage netizens, 62.5% often play games online, and more than half play mobile games.

  It can be said that the mobile phone seems to be the entrance to a "parallel world". When you open the mobile phone, there are surprises and temptations. Some people are "hunting" and "growing vegetables" in it, and some people are lost in it. Both parents and children must learn to survive in this world. Don’t be afraid of strangeness, don’t shrink back from challenges, don’t be lost by temptation, and don’t be disqualified by ignorance.

  But the reality is that the survey shows that 10% of parents don’t let their children play mobile phones at all, and even when their children surf the Internet, such parents are nervous. There are 60% children who check the information online normally, and they have been mistaken by their parents for playing games.

  However, many parents talk about the wrong of mobile phones and games, but they can’t let go of their mobile phones. Their preaching is often difficult to convince children. At the same time, the study found that compared with children who are not addicted to the internet, the proportion of parents who surf the internet frequently is 16% higher, and the proportion of parents who don’t communicate with each other and play separately is 10% higher.

  Research from China Youth Research Center shows that children are more likely to indulge in the internet in families that rudely prohibit their children from surfing the internet.

  Those children who are academically gifted are not completely free from playing mobile phones and games.

  Many parents think that after children are separated from mobile phones and games, the "extra" time will be spent on learning. After all, time is constant. If you don’t spend it on mobile phones or games, you will spend it on learning. Is it true?/You don’t say.

  In fact, because learning efficiency is related to learning time and effect, the longer the learning time, the lower the learning efficiency without obvious improvement in learning effect.

  To make matters worse, the inefficient learning mode will only bring children a low sense of self-efficacy, and they will become less and less fond of learning, even tired of learning and refuse to learn.

  Whether you study, use your mobile phone or play games, in the final analysis, it is to let your children grow up and make them more knowledgeable, capable and valuable.

  No matter whether the child goes online or plays games, when he becomes better and better, it means that parents should let go moderately and don’t dwell on details such as his study time; If the child becomes worse and worse, then parents should pay attention to his state. In our investigation, we found that those children with excellent academic performance are not students who don’t play mobile phones and games at all. From many dimensions, we can see that their lives are complete and their vitality is high.

  Parents’ intelligent management of their children’s mobile phones does not mean that children and mobile phones are completely isolated. Mobile phone management is not a means to control children, nor a tool to reward and punish children, nor is it a way for parents to vent their emotions. Managing mobile phones is to improve the parent-child relationship, not break it.

  Let children learn self-discipline, not heteronomy.

  How to survive better in both virtual and parallel worlds? This requires parents and children to face together and explore together through agreement. Parents should be well-founded and avoid unilaterally adjusting their children’s rules of using mobile phones based on their own subjective wishes. Some parents said that it is not that children are not allowed to play mobile phones, but it is stipulated that they can only play for 30 minutes every day. Then why 30 minutes?

  In the eyes of experts, children under 3 years old should not touch mobile phones and video games. They should climb, run, play with mud, play house, touch and feel the world with their bodies, instead of raising children on the screen.

  At the age of 3-6, children can watch cartoons, science and education films, play interactive games and learn to sing and dance, but it is best not to spend more than one hour every day, and they should play with adults or children in the rest of the time.

  At the age of 7-9, children can use their mobile phones to complete daily tasks, look up information in online courses, and interact in a circle of friends. However, these activities should be carried out under the supervision of parents, monitoring, guiding and managing the online content, interactive objects and overall time.

  Children aged 10-12 can have personal privacy. Parents don’t have to supervise everything. They should grasp the overall direction, control the overall time, solve the problems they encounter, often communicate with their children about their online experience, and improve the online rules through mutual negotiation and interaction.

  Children aged 13-18 should independently manage their own mobile phones and time, incorporate mobile phone management into their master plan of life, study and communication, constantly adjust and improve their mobile phone management level, and make mobile phones a "multiplier" rather than a "jammer" for their own life growth. In this process, the relationship between parents and children should be cooperative rather than antagonistic, and parents should gradually give their children the initiative in mobile phone management. In the whole process, maintaining a good parent-child relationship has always been the first magic weapon to give children the ability to manage their mobile phones.

  Managing mobile phones is to let children learn self-discipline rather than heteronomy. Parents always let go and children always grow up. One day, children will use and manage their mobile phones and play games online completely independently. Theoretically, the earlier parents let their children learn the autonomous management of mobile phones and games when they enter adolescence, the less likely their children are to become addicted to mobile phones or games, and the lower the probability of parent-child conflicts.

  Never choose "screen parenting" because you are afraid of trouble.

  The essence of mobile phone management, like emotional management, network management, wealth management and time management, is a part of life management, so mobile phone management for children should start from an early age.

  First of all, parents can’t "screen parenting" when their children are young because they are afraid of trouble.

  Children’s best playmates are parents. Many parents give their children a mobile phone when they are young, so that they can calm down and play by themselves. When children develop the habit of playing with electronic products such as mobile phones through this "screen parenting" method, or find fun in it, parents often upgrade "screen parenting" to a way to control their children. If you are satisfied with your child’s performance, reward him to play with his mobile phone for a long time. If you are not satisfied, deprive him of the right to play with his mobile phone. Over time, in children’s minds, playing mobile phones and playing games is happy, and the occurrence of this happiness is irregular. Only when parents are in a good mood can they play as long as they can.

  When the child enters rebellious adolescence in this way, he will think, why can I play casually when I was a child, but I can’t play now? Why can’t adults just play and I can’t? Why can’t I play when other children can decide for themselves?

  At this time, it is easy for parents to enter the parent-child war if they want to take care of their children’s mobile phone use. This is why parents should manage their children’s mobile phones early, slowly and flexibly, not late, quickly and rigidly.

  Secondly, parents should help their children to start a variety of happy modes. Some children have no playmates, no leisure activities, and can only stay at home alone after studying, and there is no one to communicate with, and they also lack independent activities at home. At this time, mobile phones and online games are the fastest thing for them to get started, the most timely positive feedback, and the easiest thing to put into their emotions. When they turn on their mobile phones, they can escape from reality and forget their unhappiness.

  For such children, we should help them reduce their study pressure, reduce their rankings, reduce their homework, improve the parent-child relationship and teacher-student relationship, increase exercise, increase classmate interaction, increase extracurricular reading, give play to their hobbies and specialties, let them get in touch with nature and engage in social service activities, and rescue them from mobile phone addiction.

  At the same time, we must help children build a circle of friends. From the middle and senior grades of primary school, the influence of peers began to surpass that of parents and teachers. In junior high school, peer influence becomes the "first influence", and developing peer relationship is one of the most important life tasks for adolescents. At this time, it is a critical period to help children build their own circle of friends, develop friendship and find their own social support system. Therefore, parents should provide more time, space, financial support, guidance and protection for their children’s socialization. With social circles such as painting circle, technology circle, performance circle and sports circle, children will not be lonely and depressed, nor will they just play mobile phones in their lives.

  At this time, parents should retreat appropriately, don’t snoop and monitor, and let go appropriately to let their children grow up in the group. Otherwise, parents with high sense of control will encounter children who pursue high autonomy, and parent-child conflicts will be inevitable.

  Facing adolescent children, parents should learn to "quit" appropriately.

  The research shows that once a conflict occurs, the worse the parent-child relationship, the higher the proportion of children addicted to the Internet, and the higher the proportion of playing games and brushing videos. Therefore, in the face of adolescent children, parents should learn to "quit" appropriately, leaving enough room for their children to be independent.

  Let children manage their own time bank. Nowadays, many parents are keeping an eye on the time when their children play mobile phones. As a result, the more they stare, the more they can’t stare, and conflicts occur. In fact, mobile phone management is a problem that children must face in this life. If they can’t control it when they are young, they can’t control it when they are older. In fact, many of us adults and even the elderly are no better than children in cell phone addiction.

  The author’s suggestion here is: When children go to middle school, they should learn to manage their mobile phone use. If parents are not at ease, they can set up a mobile phone use time bank for their children. Parents and children agree on the total time of playing mobile phones every week. Within the total time range, children can choose when to play or how long to play each time. If the total time runs out this week, parents can confiscate their mobile phones in the remaining days. If it is overtime or has special needs, with the consent of parents, it can be borrowed in advance from the total time next week, but the time interest should be paid at 1: 1.5 or 1: 2 times. If you have a balance this week, you can automatically transfer it to next week or redeem the prizes your child wants. In short, it is necessary to gradually shift the parental management mode of mobile phones to the self-management mode of children.

  With the era of cloud storage, big data, 5G Internet of Things, artificial intelligence and mobile terminals coming to us, no one can stop it, and everyone must open their arms to meet the changes. For parents, this requires courage and wisdom. It is not feasible to rely on blocking. It is better to equip the children’s body and mind first and let them be "Peter Pan" who embraces the new era.

  (He Lingfeng is a professor at Shanghai Institute of Physical Education and a member of the Steering Committee of College Psychology Teaching of the Ministry of Education.)

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Did you see the best movie last week?

As we said yesterday, there were quite a few good movies released last week.

Therefore, in last week’s Douban movie-Zhoukou tablet list, six new films were on the list at the same time. Among them, the best evaluation is this Hollywood blockbuster "13 lives" which just went online in August.

This film is now rated by nearly 10,000 people, and it still maintains 8.3 points. In this year’s new film, it is also very worthy of attention.

At first glance, Thirteen Lives may not be so amazing, just a traditional disaster film. But thanks to this solidity and tradition, the film has maintained a very good visibility, which is the kind of familiar taste.

Of course, from the line-up, this film is really worthy of attention. The director of this film is the old director Ron Howard, who is also a heavyweight director in Hollywood. Both the director and the producer have participated in many excellent works.

Many well-known films, such as A Beautiful Mind, The Iron Fist Man, Fast Wind, Apollo 13, Dialogue with Nixon and so on, are all directed by Ron Howard.

Of course, he also has an actress daughter, bryce dallas howard, who is also well known to everyone.

In addition to director Ron Howard, Vigo Mortensen, Colin Farrell, joel edgerton and others also added a lot of color to the film. Only from the line-up, this is indeed the most noteworthy film in the near future.

Besides, the film is also very attractive in plot.

The movie "Thirteen Lives" is based on a real event, from the cave rescue incident in Thailand in 2018. It is estimated that some friends still remember that incident, because it happened to be during the World Cup.

Twelve Thai football teenagers went to explore caves with their coaches, but because the rainy season came early, they were trapped in caves by a heavy rain, which lasted for many days.

After that, the Thai government and thousands of volunteers from all over the world began a long rescue work.

Just last year, there was a documentary about this incident, so we can watch it together with reference.

That’s last year’s Cave Rescue in Thailand:

This documentary is also very exciting. Today, the score of Douban is over 10,000, with a score of 9.0, which is also a high-scoring documentary last year.

Its director is Jimmy Chin and Elizabeth Chai Vasarhelyi, a well-known documentary couple. Their previous documentary "Rock Climbing with Hands" must have been seen by many friends.

In fact, whether it is the documentary "Cave Rescue in Thailand" or the drama "Thirteen Lives", the content is similar. After all, they all originated from the same real event.

Or, you can look at these two films this way. The documentary "Cave Rescue in Thailand" is more like a background information display, so that you can better understand the whole incident.

The drama "Thirteen Lives", because it is a drama performed by actors, will naturally add some detailed descriptions and emotional clues, including the recurrence of some events that cannot be presented in documentaries, which will make the audience feel the event more intuitively.

Of course, for me, whether it is a documentary or a drama, the feelings are actually similar.

As mentioned earlier, in fact, we often see all kinds of news or movies about disaster rescue, but what is special about this incident is that apart from the official rescue in Thailand, there are thousands of volunteers from all over the world who work together and do their best to participate in this rescue.

Even the people who played a key role in the final rescue were amateur cave divers, not professional rescuers.

When this group of volunteers from all over the world, who had nothing to do with these teenagers, volunteered to participate in the rescue without fear of hard work.

Is the most touching part of this incident.

It shows the rare goodwill in human nature, ignoring language, race and national boundaries …

Is across everything.

The reason why I was moved by such a plot is that in the last two years, such goodwill has become more and more scarce.

When teenagers were found trapped in caves, the Thai authorities quickly organized a rescue team. However, this rescue is indeed very difficult.

Because the cave was very deep and filled with water, at first, they were not even sure whether these teenagers were alive or dead.

In order to get further information or promote rescue work, it is necessary to dive in caves.

Although Thai SEALs have rich diving experience, they are not good at cave diving.

After all, cave diving is not a routine diving, it will be more dangerous and more difficult. Compared with conventional diving, cave diving will face more complex and unknown terrain, including the possibility of passing through a very narrow hole.

Especially, in the process of cave diving, the visibility of divers is extremely low. On the one hand, the water in the cave is very turbid, on the other hand, there is really no light in the cave, and the function of their own lighting equipment is very limited, which is why they have to touch the guide rope all the way, because that is their eyes.

Therefore, although in the movie, for the convenience of the audience, we can still see their various behaviors in the water.

But according to the description of the real cave diver, you can’t see anything there.

Of course, the film can’t be made like this, so the audience can’t see anything. We just need to understand that rescue in reality will be more difficult and dangerous than in movies.

So, when the SEALs were unable to perform the diving rescue mission. Several main characters in the film, a group of cave diving amateurs appeared.

Because there is no occupation in cave diving, these people with rich experience in cave diving are actually amateurs, and they also have other jobs themselves.

Their participation has promoted the rescue process to a certain extent. First of all, the two leading men, John and Richard, went deep into the cave through hours of cave diving, and found these 13 people and brought back precious images.

This discovery undoubtedly brings hope to the families of teenagers and lets them know that the children are still alive. At least people are still alive, so we can carry out the next rescue work.

Of course, it’s not that simple.

As mentioned earlier, cave diving is a very demanding diving activity, especially the whole process is very long and complicated, and it often takes several hours to dive, which has very high requirements for the specialty.

At the same time, not long after the discovery of these teenagers, a tragic event happened. A former Thai Navy SEAL member died during rescue diving due to lack of experience in cave diving and oxygen exhaustion.

And his misfortune further hinted at the difficulty of rescue work. A well-trained professional SEAL can’t finish the cave diving and escape successfully.

How can a group of inexperienced children get out of the dark caves by diving?

Therefore, the film shows that after the two protagonists find that these teenagers are still alive. In fact, the two men were so complicated that they even wanted to escape and didn’t want to make this discovery public.

Because they don’t know what to do next, and they are completely incapable of bringing those teenagers out alive.

How to safely take this group of teenagers who have no diving experience and spend a few hours diving through the dark caves.

Officially, it is: an impossible task.

Of course, in the end, they successfully completed the rescue mission, and 13 people, including the coach, were successfully rescued.

Specific how to rescue, the film also tells the process in detail, interested parties can also pay attention to it.

What the film finally presents is that human beings have achieved the impossible with their efforts.

Such a result is always touching.

In fact, whether it is this "13 lives" or the event itself, the touching reason is that most of the participants are ordinary people.

So in the climax of the rescue, the director specially arranged an emotional scene. One of the rescuers accidentally got lost while taking a child away. Because he was too flustered, he thought that the teenager might die. Tension and fear made him close to collapse and kept blaming himself.

Fortunately, in the end, it was just a false alarm. Everything went well and the children were saved.

However, this scene will also make the audience more aware that these rescuers are really not heroes, they are just ordinary people, and they also have fragility and fear.

However, the heroic behavior from ordinary people will be even more touching.

And the most wonderful thing about this "Thirteen Lives" is that it tells a story of a civilian hero and their kindness across national boundaries.

At the same time, the actors have also paid a lot for this film. For example, several leading actors have done a lot of diving exercises for the film, and they need to shoot their own diving. But diving, especially cave diving, is really very difficult and dangerous, and the actors also said that there will be great panic during diving.

Colin Farrell, the male host, even said that in the future, he might be cautious about making a film about water sports, because this film left a great shadow on him.

Of course, although it is very serious, Colin Farrell has made a lot of preparations and efforts for this film. In addition to practicing diving, I have been communicating with the prototype of the character to better understand the role.

Even, because the prototype he played was keen on long-distance running, Colin Farrell practiced long-distance running, and even ran a Brisbane Marathon during filming.

Finally, I finished the race in 3 hours and 54 minutes.

According to official data, he averaged 5 minutes and a half kilometers, and finally ranked 34 in his 45-49 age group (64 in total) and 222 among all the players. As a player who practices and plays, this result is still ok.

Therefore, this group of actors is really too hard to run a marathon for the movie.

After the film was released, the overall evaluation was also good. In addition to douban, IMDb also scored 7.8 points.

Of course, I also saw some questioning voices. It seems that some netizens on Douban feel that this film overemphasizes the role of several white cave divers and ignores the efforts of other volunteers, because thousands of volunteers from many countries actually participated in this rescue activity, including the Thai government.

How can I put it? I can only say that this is the limitation of the creator, or it is called a choice. After all, movies are always limited by time, and creators also have their own direction of expression. Movies can’t cover everything, and they always have to be prominent and choose.

There’s nothing I can do about it.

Of course, watching such a movie, I still hope to give up more bad feelings and just feel the film from the perspective of ordinary people.

Whether white, black or yellow, when participating in this rescue activity.

In fact, they are all kind people first.

Including, in this rescue, a group of China volunteers also participated and provided a lot of support.

All of them are worthy of respect.

通过admin

Interview with Zhang Haidong, the producer of Opponent | Don’t blindly pursue novelty in spy war dramas.

A pair of spy couples living on the mainland from abroad suffered a midlife crisis and lived a trivial life. There is a female team leader of the National Security Bureau leading a close investigation in front of her, and there is a cruel online push behind her. Struggling in the cracks, what should they do? From heaven to earth to chicken feathers, the "atypical" spy war drama "Opponent" featuring two anti-routine spies unexpectedly became popular in 2022, and the heated discussion continued, and the spontaneous publicity of netizens also became a grand occasion.

Facing the double harvest of popularity and word of mouth, producer Zhang Haidong admits that popularity can’t be met, and the only thing he can do is to strive for good quality in the professional field. From conception and creation to shooting and online, The Opponent, which took three years to polish, confirmed Zhang Haidong’s idea as a content creator and producer. Good works are not mass-produced. She enjoys the whole production process, and has accumulated more insights on preparation, production and publicity in her years of work as a producer. In addition, more is still the original heart has not changed. The ups and downs in the industry go round and round, and Zhang Haidong always believes in making products with sincerity and heart, and puts limited energy on every project that can be selected to witness their birth.

Q

A

ICONSPRO: You have actually participated in the production of spy war works before. What do you think is particularly attractive about Opponent?

Zhang Haidong:The theme of modern spy war is relatively rare in the market. Everyone has watched more time dramas, and they are already familiar with some of the usual scenes and deductive methods of time dramas, and they don’t have much expectation. Because this play is a modern spy war, the background of the story is put into the present, and I think it is a very strong attraction for the audience.

ICONSPRO: The audience has some interesting comments on Opponents, such as "The Poor Smith". Have you ever paid attention to them?

Zhang Haidong:We have a group in which all the actors and actresses are creative, and everyone will post some comments from some netizens on the Internet and update them every day. I think people say it is a poor version of Mr. and Mrs. Smith, which is also quite vivid.

ICONSPRO: In the work "Opponent", the characters are very well shaped, and the characters are multi-faceted. Which characters are you particularly fond of or impressed by in this play?

Zhang Haidong:From the creative point of view, I like every character very much, and every character is very lifelike, not the kind of facebook and flat figure, but very three-dimensional. Moreover, the screenwriter also devoted himself to his enthusiasm, and he wrote very full, whether it was the leading role, supporting role or marginal character, so it was equally important. However, if we are most impressed, of course, Li Tang and Ding Meixi are quite different from the spies we have shaped in the past. Those (spies) that I saw in literary and artistic works before, who are in heaven and earth, can do anything in suits and beautiful dresses. Do people think that the imaginary spy should not be like 007? How can we be so poor and forced by life, so trivial, everyone will have such a big contrast, in fact, this is exactly what kind of breakthrough point we said when we were doing this play as the main creator, and what innovations we made on the theme is precisely a reflection of our original intention.

ICONSPRO: The powerful cast of "Opponent" is a highlight of this work. What are the considerations in the choice of actors? In particular, the young actors of several protagonists and the newcomers of the National Security Bureau did not cater too much to the current market to choose actors with high popularity and popularity. How is this considered?

Zhang Haidong:First of all, I think the image temperament of the actor should be highly consistent with the revealed characteristics of this role. Why is it that all the audience will say it’s true and have a sense of substitution this time? It seems that everything that happened is true, and the enthusiasm for pursuing the drama is so high because they have seen it. I think the authenticity of the actors is very critical, and it will not let the audience drift out, and it will not make the audience think that you are fake, acting or making up. I think the actor is a very important part in shaping the role, so its accuracy and the fit between the actor and the role are very important. (ICONSPRO: After reading the script, the starring teachers expressed their willingness to attend? ) Yes, I’m very excited to read all the scripts, and it’s imperative to say that I won’t consider other plays for the time being, so I must go to the "Opponent" play, which is absolutely true.

ICONSPRO: Are the young actors chosen according to them after they are created by the master?

Zhang Haidong:After we decided to play the leading role at that time, we must look for actors who are similar to them in appearance. Again, we must be true. From the current screen performance, we will feel that they are not only similar in shape, but also similar in spirit, that is, they are highly consistent and very predestined.

ICONSPRO: As a modern spy war drama, it is necessary to have a certain understanding of the daily work and life of spies and national security personnel. What preparations did the team make in this regard?

Zhang Haidong:Our screenwriter, Mr. Wang Xiaoqiang, consulted a lot of information in this field at the early stage of his creation. Moreover, we also have experts from the national security department to give us some further guidance, so many viewers, especially some in the industry, will think it is very real.

ICONSPRO: How long did it take "Opponent" from script creation to final shooting? Compared with ancient costumes, sweet pets and other themes, spy war works are not the hot type in the market. Why do you insist on doing works with this theme?

Zhang Haidong:First of all, I don’t resist any theme. It’s not that I can only shoot spy wars. I’ve been trying to pursue such a project with the best of both word-of-mouth and market popularity. It just so happens that I think it is this type of project from the beginning of Mask to the present Opponent. It doesn’t mean I did it on purpose. Spy warfare is because it has strong drama elements, it is a strong plot, and then there is suspense and a particularly strong life-and-death contest, which are very important reasons to attract the audience.

ICONSPRO: What is the biggest difficulty in the whole process of creation and shooting? The plot of "Opponent" is developing at a fast pace, and spy war dramas often need active thinking and understanding skills. Are you worried that the audience will be more difficult and difficult to understand?

Zhang Haidong:I think this phenomenon will definitely exist, and we can only try our best to express it in the most important way. I think Mr. Xiao Qiang is very capable in constructing stories, and he combines strong plots with strong emotions without showing any traces, so everyone doesn’t feel far-fetched The play serves the emotion, which in turn promotes the plot of the play. He has done very well in this respect. In fact, if you construct the whole structure of the story very well in the early stage of creation, and then have the appropriate actors to perform it, it will definitely be a favorite work, and the audience will look at the story first, right? We didn’t say that we should focus on the extreme pursuit of the plot of the spy war drama, because in that case, I think it may divert the audience. The most important thing is to try to lay out some plots that the audience can understand, including its internal reasoning logic, and try to be acceptable to the audience. There is another one. Why do you think the emotional part of this play is very eye-catching? This is a narrative rhythm. In the end, the incident will bring out the relationship between people, and the feelings generated by the incident will be laid out. We have also done very well this time. Therefore, it is very good to grasp this rhythm one by one. And from the feedback now, some viewers will say that he will be a little dizzy in the first few episodes, and there will be more roles, and then he will sort out all aspects of character relations. But slowly, after about three or four episodes, I will go in, and I will not be particularly constrained by the plot. On the contrary, I will pay more attention to the relationship between the characters behind me.What caused all their recent situations and experiences actually happened to be our original intention and our intention to do this play. If everyone pays special attention to the bridge above the plot, maybe I think we will express something, and its degree will be weakened.

ICONSPRO: In fact, we didn’t make much changes in this script in the later period, basically maintaining the original script written by the original little gun teacher?

Zhang Haidong:Because Mr. Xiao Qiang is a very mature screenwriter, he wrote every work himself. He is very strict with himself, and the script has not passed his own level, and he generally won’t take it out easily. Our main creations, including actors, are very recognized after reading the script. Moreover, especially in the spy war drama, its buttons are tightly connected, and it is necessary to be very cautious in unbuttoning, so it is easy not to move its structure and move its bridge. Everyone has reached such a consensus. So we basically didn’t move his script during the creation period, which is based on a common recognition.

ICONSPRO: How long does it take from the beginning of the creation of the small gun teacher to the completion of the final shooting?

Zhang Haidong:There are three years from conception to creation to our real shooting, and then to editing and synthesizing and meeting the audience.

ICONSPRO: With the current trend of younger users, is there any special consideration and design in the expression of younger opponents?

Zhang Haidong:There is a very clear line, that is, the emotional line of Guoan soldiers, which is a very obvious one. Their age groups are all in their twenties. There are also Ding Meixi and Li Tang. Their daughter Li Xiaoman is seventeen or eighteen. She happens to be ignorant in adolescence, and she also represents a very large group. Duan Yingjiu’s son, such a group of seventeen or eighteen, is just about to enter the society. There are also a group of people like Zhu Hui, Huang Hai and Ding Xiaohe, who have entered the society and have made some choices between work and emotion. The puzzles in work and life and how to solve these puzzles are all in this film.

ICONSPRO: Compared with previous spy war dramas, Opponent has some innovations in the background of the times, the setting of characters, the cut-in perspective, etc. In your opinion, what are the new development directions of spy war themes in the future?

Zhang Haidong: Personally, I think that is to say, there are undoubtedly two aspects. One is the laying out of the plot. If it is a spy war now, it is not like a time drama, because it has the looseness of time scope, so you still have some room for imagination and play in the plot design. In modern drama, you just have to fit in, be very real and realistic. Blindly pursuing the strangeness of the plot is prone to flaws, so I think the setting of the plot should not be divorced from people, and simply describe the event, which will be thinner and shallower. Then there is the relationship between the characters and the feelings of the characters behind the incident, which really need to be described by pen and ink. They are organically combined and cannot be separated from each other, just like one or two skins, and the audience will not be moved.

ICONSPRO: Why did the title of the play change from the original Lover to Opponent? Is there any other interpretation of the title of the play besides the "opponent" between the national security personnel and the spies?

Zhang Haidong:As creators, our thoughts or our ideas have grown and changed. From the creative point of view, we may focus on how strange the relationship between characters is. In the process of creation, experts give us some guidance, and we will find that this angle and conception will be narrow, so we should enlarge it, because when you hear the name "Love", it will definitely be closely related to love. Moreover, if you simply describe the love of this spy couple, your original intention and conception will be lower. "Opponent" divides the enemy and me, even a camp, into different people at once, right? The degree of their persistence in faith is laid out in all aspects. So I think the title of "Opponent" is still relatively accurate, and it is the opposition in all aspects. And when they face emotions, whether they let go or fight for it, it is a feeling of game in it. For example, Duan Yingjiu actually loves her husband deeply, but she is in the big love area, and she gives up small love. "Opponent" can be interpreted as a neutral word, in fact, it is your choice, whether you choose side A or side B, it can also be extended to be like this. For a spy war drama, you must have a title that is relatively intuitive and clear.

ICONSPRO: There has always been a problem of uneven reputation and ratings of film and television works in the industry. In fact, the popularity of Opponent, which has a high reputation, was not particularly high at the beginning of its broadcast. What do you think of this phenomenon? What do you think is the reason?

Zhang Haidong:The only thing we can do is to do a good job in the quality of this play in our professional field. I think this is something we can do. I think the heat is hard to meet. From the perspective of the industry, I think word of mouth is more significant and very important for us. The general environment is getting better and better now. Everyone’s recognition and pursuit of good content is the pursuit of this enthusiasm, and the awareness is also increasing. In fact, it is a very good direction. From my play "Opponent", it is true that the publicity has not reached the kind of popularity that everyone expected. Of course, there are many objective reasons for it, but as long as everyone watches this film, they say it is very good-looking. This good-looking is not only the story design, but also the actor’s performance and the picture presentation. This is a particularly gratifying thing. All the hard work and payment have been highly recognized and agreed by everyone, and I think it is a positive feedback.

ICONSPRO: After participating in many spy war dramas, have you summarized the rules of content production of this theme work?

Zhang Haidong:Don’t blindly pursue its novelty in the plot of spy war drama, because you are bound by all aspects, your wisdom, your professional knowledge and your ability to set and release buttons may not be perfect in the plot. And once the audience is caught in the situation of tracking the plot, they will repeatedly pick your flaws very severely and meticulously in the plot. I think it is easier for make a fool of oneself. It’s not that we have to speculate or anything, because no one can say that I can be perfect in all aspects of the plot, so I think we must rub the feelings of the characters in. Because what the audience sees is actually an emotion and a state, you see that he is attracted by strong plots. In fact, he is also tracking particularly intense emotions. At this time, after adding emotions, you will give him a pause and a relaxation, which can meet the viewer’s aesthetic needs at a higher level. So I think we should make more efforts in this respect, from the perspective of the combination of events and emotions, rather than blindly pursuing strong plots.

ICONSPRO: Will some friends have some feedback on your play?

Zhang Haidong:I saw a WeChat just now. Look at my friend. He said that you made an atypical spy war drama with fireworks. It was great. What is uncovered is the entanglement, dreams and helplessness of adults, and the works with human flavor have temperature. A WeChat like this, I receive a lot every day, and I feel particularly beautiful.

ICONSPRO: You have been studying dance at first, then why did you choose to enter the film and television industry? What is the turning point?

Zhang Haidong:I think it may be that life has reached a certain stage and there may be another pursuit. I think I’m lucky. After nearly six years of training in a dance, I have a deep understanding of beauty. It is a very opportune opportunity to come into contact with film and television dramas, and there is an internal connection between them. For example, they are all based on literature, and they are expressed in different forms in the depiction of characters. These things are common, but there are some differences in the forms of expression, but it is precisely a space for me to continue to study, explore and improve myself, so I will try to turn to film and television production.

ICONSPRO: From joining Hairun in 2002, to becoming a independent filmmakers in 2005, to signing Huayi to set up his own studio in 2010, and to set up Haidong Tomorrow Film and Television in 2016, what are your different feelings at these important time points in your life?

Zhang Haidong:At first, I did some plays by myself, but at that time I was still in a state of learning. I felt that I must use some more powerful forces to make myself grow faster. Later, I went to Hairun. At that time, Hairun was among the private film and television companies in our country. It was really a mobile phone, and the quality of its products was excellent. After working as an executive producer and producer for about five plays, I began to feel uneasy again at that time, just to see if I could apply what I had learned. So in 2005, I made the first drama of my company, which was a theme with a strong plot and a strong story. That play is my real release from production, and the whole chain has gone through itself from beginning to end, which is not a small promotion, but also a turn. In 10 years, I entered Huayi, set up my own studio, and then worked in Huayi for another 5 years. In 16 years, the contract expired, because I made several plays and all the transcripts were good. I took such a report card and continued to run my own company. At this time, I came into contact with the Internet. At that time, the Internet was just a stage of rapid development.

ICONSPRO: What are the differences and changes in your mentality at these important time nodes in your life and in your way of thinking about content production?

Zhang Haidong:I think that I am more and more determined, that is, I must be down-to-earth. There is really no speculation in this industry. Never think that a producer is a very glamorous identity. I am here to pursue this identity. In fact, it is a double-edged sword, because identity gives you the right to speak, but if your cognition and your industry experience do not reach a certain level, the greater your right to speak, the greater the risk may be. All aspects have been trained to a very objective and professional angle, so that you can say that the crew can carry out your will, or that you can work hard and move forward in the right direction, so that you can get the final result you particularly want. Otherwise, it is basically consumption. Don’t play the producer, you took a team to move forward. This project was born of you, and its life and death are really under your control. You should be responsible for the overall project and all the creative staff and actors. It is not carrying out your personal will, but amplifying a very objective thing. So I think my feeling is actually that I should be more confident and more confident in my heart, and these things are not blind, but more objective.

ICONSPRO: This is not the first time that "Opponent" has cooperated with the screenwriter and director. Is it possible to have a more tacit understanding in shooting?

Zhang Haidong:I think it is very important for a creative act to get to know each other. Because trust is based on understanding, film and television works are a working mode in which everyone works together. If there is no minimum trust, many creative inspirations or ideas will be consumed more or less, because people’s emotions are something you can’t avoid, and art has no criterion. In the process of communication, it is very consuming. We know each other very well, so everyone will think that we have different views on this matter because of our understanding of the matter. I think everyone’s communication takes place outside the play, in the early stage, and it’s okay to spend a lot of time. It’s okay to unify and express opinions with each other, but when we really enter the creative stage and the shooting stage, we must put all our energy on the drama expression.

ICONSPRO: Haidong Tomorrow Film and Television has basically maintained the production frequency of one work a year after its establishment. Was this planned from the beginning?

Zhang Haidong:Our company’s philosophy is to emphasize quality over quantity, and there is no special external pressure, pushing myself to say how many plays I will shoot every year. A good film and television work is not mass-produced, but it needs to be meticulously crafted in every detail, which itself consumes time. Personally, I enjoy the whole production process. I like to see my favorite works come out from scratch step by step. I didn’t say that my company must have a relatively large layout. I must open several projects a year. In the current market environment, I don’t think anyone will say that I can succeed in opening three projects a year. It is better to put my limited energy into every project that I like and can be selected by our company, and do it carefully.

ICONSPRO: Is the company basically responsible for one project now, or are many projects in parallel?

Zhang Haidong:At present, the focus is on grasping a project and making this project to the extreme. I think this direction should not change much. In 13 years and 14 years, when capital poured into our film and television circle, I didn’t even say that I would recruit more producers and open more plays to do my work, so as to meet the demands of the capital market. Now, it is even more impossible for me to do this because it is meaningless.

ICONSPRO: What standards does the company have in the selection of film and television works? What is the most important thing?

Zhang Haidong:There is no special setting. I think the only criterion is to make quality products and choose them objectively. I think these things are really hard to meet. If I meet a very good IP, I say I don’t do it, I only do the original, and there is no such choice. It is impossible to say that there are good original works in my hands. I must look for IP. I don’t think there is a necessary connection between the two. As long as it is a good script, it is not limited to the subject matter and its source. That is, how many good IP are there, and will you get the good IP? When it reaches you, it is still the original thing, but are there any other elements attached to it, which will interfere with your creation, and the investment may be large. How much money will you put on the original work itself to present it? Therefore, specific issues are treated in a specific way. The underlying logic means how much energy and thought you spend to present it. If you present it with your heart, it is impossible to say that the original IP foundation is very good, and it is ruined for you. There must be objective reasons for reducing its original heat or quality. We must respect objective laws in this line of work, not too many human factors.

ICONSPRO: So far, what is your most impressive or favorite work?

Zhang Haidong:At present, I think it must be "Opponent". I have been immersed in the creation of "Opponent" for more than a year. A masterpiece is not easy to be copied, and it is unlikely to be copied, because it has gathered too many excellent resources and very rare creative factors.

— THE

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The Guangzhou Auto Show closed today, with the number of visitors breaking 800,000 for the first time, and the wave of price cuts hit.

  On November 26th, the 21st Guangzhou International Automobile Exhibition came to an end. The ten-day exhibition attracted a total of 847,000 visitors. Compared with 760,000 person-times in 2019, it increased by 11.4%. This is also the first time that the number of visitors to Guangzhou Auto Show has exceeded 800,000. At the same time, the organizing Committee also announced thatThe next auto show will be held from November 15th to 24th, 2024.

  On the same day, because it was the weekend, the exhibition ushered in the peak of passenger flow, and many consumers rushed to place orders directly. Near the end of the year, with the listing of new cars, favorable policies, promotion of car companies and other effects gradually emerging, automobile production and sales are expected to continue to grow.

  Price reduction promotion, auto show ushered in an order boom.

  Guangzhou Auto Show is the last large-scale auto show this year. Around the end of the year, major manufacturers have tried their best to increase terminal promotion.

  BYD booth, the audience jostled shoulder to shoulder. Many passengers got into the new car and got in-depth understanding of the control details such as intelligent driving with the staff. In the negotiation area on the second floor, consumers and staff with calculators got in-depth understanding of the price and configuration. "It just happened that BYD cut the price again, and now it’s almost ready to shoot." Zhang Yi, a prospective car owner from Shunde, said.

  This is BYD’s second price cut this month. At the beginning of November, BYD announced the launch of preferential activities for five models, with the preferential range ranging from 5,000 yuan to 18,000 yuan. With the accelerated transformation of automobiles to intelligence and electrification, the "wide goods" represented by BYD are favored by consumers. The data shows that BYD’s sales of new energy vehicles reached 1.86 million in 2022, and it is expected to exceed 3 million this year.

  "The popularity of new energy vehicle booths is significantly higher than that of fuel vehicles." After visiting the auto show, Zhou Fatao, secretary-general of Guangdong New Energy Automobile Industry Association, said that the auto show is special, not only because of the dense cluster of brands and large traffic, but also because this lively atmosphere will stimulate consumers’ desire to buy each other.

  In order to cater to consumers’ mentality of "buying a car to go home for the New Year", the official selling prices announced by many first-time models are lower than market expectations and even lower than those of the previous generation models. For example, Polar Star 4 released during the Guangzhou Auto Show, the delivery price is 299,900 yuan to 399,900 yuan, which is about 50,000 yuan lower than the price displayed at the Shanghai Auto Show in April. Geely Automobile also led a number of brands such as Lectra to launch a "price offensive".

  In order to further promote consumption, Guangzhou Auto Show also introduced the "live broadcast with goods" mode. There are car critics and live broadcasters holding microphones, supporting tripods and talking to the screen of mobile phones everywhere in the booth.

  At the same time, the booth staff will also explain the models and distribute coupons and car purchase benefits to online audiences. The traditional car booth is transformed into a large live broadcast room, which further drives consumers to place orders.

  The technological advantages of new energy vehicles are being transformed into real money orders. The pre-sale of Zhijie S7 was opened for 4 days, and it was set to exceed 10,000 units; Haobo HT36-hour orders exceeded 10,000 units, and the cumulative orders exceeded 30,000 units … During the auto show, major car companies released "transcripts" one after another, showing great enthusiasm of consumers.

  With the help of policies, car sales are expected to hit a new high.

  As a mass consumption, automobile consumption is an important starting point for stabilizing the economy and promoting consumption at present. And policies often play an important role in promoting consumption.

  Just a few days ago, the general office of the provincial government issued "Several Measures to Further Boost and Expand Consumption in Guangdong Province", which proposed a number of measures to further promote consumption of automobiles. For example, Guangzhou and Shenzhen further relaxed the application qualification for car purchase indicators, and this year Guangzhou increased the quota of 50,000 unplanned energy-saving fuel vehicles. China Merchants Securities believes that relaxing the automobile purchase restriction policy is a low-cost and quick-acting stimulus, which can fully release the consumption potential.

  Increasing the index of energy-saving fuel vehicles has also accurately stepped on the needs of consumers. Feng Xingya, general manager of Guangzhou Automobile Group, said during the Guangzhou Auto Show that new energy vehicles continued to grow this year. Among them, compared with pure electric vehicles, energy-saving vehicles such as extended-range and plug-in vehicles grew faster.

  "Taking advantage of Guangzhou’s increase in energy-saving fuel vehicle indicators, I plan to buy a plug-in hybrid vehicle, and I don’t have to worry about queuing for charging on the expressway when I return home." Mr. Liu from Jiujiang, Jiangxi Province went straight to GAC Toyota. This time, his "Heart Water" model is a hybrid version of Toyota Lei Ling, and the maximum cruising range of the new car is close to 1000 kilometers.

  Driven by various consumption promotion policies, automobile marketing activities and a large number of new models, Guangdong’s automobile industry has shown a pattern of booming production and sales. According to the statistics of Guangdong Automobile Industry Association, from January to September this year, the production and sales of automobiles in the province were 3,558,100 and 3,504,300 respectively, up by 14.9% and 15.1% respectively, which was much higher than the national production and sales of 7.3% and 8.2% from January to September.

  After years of continuous decline, car sales are expected to rebound and hit a new high this year. Lang Xuehong, Deputy Secretary-General of china automobile dealers association, said that with the activities in double 11 and the year-end sales of car companies and dealers in December, the domestic retail sales of passenger cars in 2023 is expected to be close to 22 million, which is expected to achieve a 5% growth.

  [Written] South+Reporter Gao Xiaoping Wei Yuquan

  [Photography] South+Reporter Wang Juntao

  [Coordination] Southern+reporter Guo Xiaoge

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A-level wanted man who shot and killed two Foshan patrolmen 12 years ago was seized (Figure)


Cheng Ruilong, who served his sentence incognito in Jiangxi prison. (Image from Dajiang. com)



Cheng Ruilong, a Class A wanted suspect in the Ministry of Public Security. (data picture)


  Running around, committing crimes, carrying 7 lives


  Killed two Foshan patrolmen 12 years ago.


  The Ministry of Public Security offered a reward of 50,000 yuan.


  He was arrested after serving his sentence under a pseudonym in Jiangxi for many years.


  This newspaper (reporter Weng Xiaopeng, Wang Guangyong, Zhang Zhang) once fled to Zhaoqing, Foshan, Guilin, Guangxi, Chongqing and other places. The A-level wanted criminal suspect of the Ministry of Public Security, Cheng Ruilong, a murderer with seven lives on his back, was finally seized in Jiangxi. On June 2, Jiangxi Provincial Public Security Bureau revealed through the media that Cheng Ruilong had been anonymous for many years. On May 31 this year, the criminal police detachment of Nanchang Public Security Bureau verified that Cheng Ruilong, who was serving his sentence under an alias, was the suspect on the A-level wanted order of the Ministry of Public Security. Cheng Ruilong was also the suspect who brutally killed two policemen in Foshan.


  The reporter learned from the Foshan Public Security Bureau yesterday that Cheng Ruilong will be taken back to Foshan for trial. The Foshan Public Security Bureau is currently preparing relevant materials and plans to hold a press conference in the near future to inform the relevant case.


  Foshan police:


  A press conference will be held to inform the case.


  Yesterday evening, the reporter contacted Wu Jinning, the current deputy director of Foshan Public Security Bureau, who was in charge of investigating the case at that time. He told the reporter that the Foshan Public Security Bureau is actively studying the relevant case and the Public Security Bureau is preparing to hold a press conference to announce the situation at an appropriate time.


  According to a police insider, Cheng Ruilong is from Guangdong, because he killed two Foshan policemen, and the case will be handed over to Foshan police. At present, all the old policemen who participated in the battle 12 years ago have received orders from their superiors to actively prepare relevant materials, including the case at that time.


  Case review


  Kidnapping Nanhai boss


  According to the police officer Chen who was involved in the arrest at that time, in the summer of 1995, when Cheng Ruilong came to Foshan, Guangdong Province to find friends to play, he found that Li Hua (a pseudonym), the owner of Nanhai, who was engaged in refrigeration business, was rich. On the same day, he discussed with three friends, "It is better to kidnap Li Hua and get some money."


  Later, Cheng Ruilong and his friends followed Li Hua home. As soon as Li Huagang opened the door, Cheng Ruilong and other four people rushed in to control Li Hua, his wife and children, and then found more than 10,000 Hong Kong dollars and US dollars in his home. Cheng Ruilong thinks that the money is too little, so he wants Li Hua to take another 300,000 yuan, or he will kill his family. But Li Hua said that there was only 200,000 yuan. After 30 minutes, Li Hua took 200,000 yuan from the frozen shop and gave it to Cheng Ruilong and others.


  One hour after the incident, one of Cheng Ruilong’s associates was arrested, and another was shot dead on the spot for resisting arrest. Cheng Ruilong fled to Guangxi, and then committed many crazy crimes in Guangxi, Chongqing and Jiangxi.


  Kill two patrolmen


  At 7: 30 pm on May 12, 1997, Jiang Minghua, the third squad leader of the second squadron of the first brigade of the patrol detachment city, took Deng Yongjian to perform plainclothes pre-crouching on the section of National Highway 325.


  At 10 pm, Jiang Minghua and Deng Yongjian prepared to withdraw as planned. Just as they were turning from National Highway 325 to Qinren West Road in the city, through the dim street lamp, they suddenly found two men acting suspiciously on the sidewalk of the bustling Bai Yan Park, one of whom was Cheng Ruilong. At the moment when the two men came forward to conduct an investigation, the gangsters who saw the bad situation suddenly pulled out their pistols from their trouser pockets and shot at Jiang Minghua and Deng Yongjian. They died after being shot. A policeman who came to support later was also shot and injured.


  Crime-ridden Cheng Ruilong


  Cheng Ruilong, male, 36 years old, lives in Fudong Management District, Dalubian Town, Lianzhou City, Guangdong Province. He has a grumpy personality since he was a child and has been playing with some "gangsters" nearby for a long time. In 1993, he was re-educated through labor in Foshan for two years for theft. He has been on the run since the kidnapping case in 1995. In the summer of 1997, Cheng Ruilong returned to Foshan again. When the police found something suspicious, they went forward to check it. Without the police being prepared at all, Cheng Ruilong shot and killed two policemen, Jiang Minghua and teammate Deng Yongjian.


  In 2001, the Ministry of Public Security issued an A-level wanted order for the whole country, wanted Cheng Ruilong, a fugitive suspected of armed robbery and murder. At that time, the wanted order said that Cheng Ruilong had committed six armed robberies and murders with others in Zhaoqing, Foshan, Guilin and Chongqing from 1996 to 1999, killing seven people and injuring two others, and had been absconding ever since.


  In 2005, Cheng Ruilong was arrested for robbery and sentenced to seven years in prison. Cheng Ruilong used the pseudonym "Zhou Quan", and other criminal facts were not exposed at that time. Since then, he has been serving his sentence in a prison in Jiangxi Province.


  The police investigating the case recalled that Deng Yongjian, who died, had just entered the police camp and had not worn a gun.


  "It has been 12 years. I received instructions from my superiors at 9 o’clock that night. All our patrolmen were armed and on standby, and then searched the city, but unfortunately I couldn’t catch him." Chen Jianxin, the deputy commander of the Eighth Brigade of the Criminal Police Detachment of Foshan Public Security Bureau, told the reporter that all the policemen who knew this matter were old policemen, and he still remembered the case vividly. At about 8 pm on May 12, 1997, Jiang Minghua, two comrades-in-arms of his patrol detachment, and Deng Yongjian, a teammate, were ordered to crouch near Bai Yan Park in Chancheng District, that is, Qinren West Road. At that time, the two of them found Cheng Ruilong suspicious. "They went up and checked without knowing that the suspect had a gun." Captain Chen said that Deng Yongjian had just entered the police camp and had not worn a gun. I didn’t expect the suspect to shoot just after going up to check, and the young Deng Yongjian died on the spot. Later, another comrade-in-arms, Jiang Minghua, was also shot in the struggle with the gangsters.


  "Jiang Minghua was rescued in the hospital for many days, but he still couldn’t save his life. My two comrades-in-arms sacrificed like this." Chen Jianxin and other comrades-in-arms received an order one hour after the incident, armed to the teeth to search around the crime scene, but still failed to catch the suspect.


  "(Cheng Ruilong is going to be escorted back) I learned the news on June 1, when there was a meeting and everyone was very excited. It has been 12 years." Chen Jianxin told reporters that the information came from the Jiangxi police at that time, and all the police were very excited, and at the same time, they felt very heavy, because it brought back a memory. However, Cheng Ruilong’s arrest finally comforted his comrades in the sky, and he could also give the public an account. The justice of the sky is long and the net is not leaking.


  Extended reading


  Hiding one’s name in prison


  Four years later, it happened.


  According to the Jiangxi Provincial Public Security Department, on May 21st, the Criminal Investigation Corps of the Department immediately deployed the criminal investigation technical department of the whole province to conduct an investigation after receiving the notification from the Ministry of Public Security on the investigation of Cheng Ruilong, a major fugitive. Three days later, Nie Nianming, a policeman of the Criminal Investigation Detachment of Nanchang Public Security Bureau, made repeated inquiries through the online information system, and initially determined that "Zhou Quan" who was serving his sentence in a prison in Jiangxi was the same person as Cheng Ruilong, a Class A wanted criminal of the Ministry of Public Security. After repeated examination by criminal investigation experts of Jiangxi Provincial Public Security Department, it was finally confirmed that "Zhou Quan" was Cheng Ruilong, a murderous maniac who had absconded for 13 years. Subsequently, the police took it away for further examination. After the trial, Cheng Ruilong confessed to his criminal facts.


  During the trial, the police learned that Cheng Ruilong was re-educated through labor for theft for two years in Foshan, Guangdong Province in 1993. He has been on the run since the kidnapping case in 1995. "At first, he said nothing." Police said that after six hours of trial, Cheng Ruilong’s psychological defense line completely collapsed. Until 10 o’clock on June 1, Cheng Ruilong truthfully confessed the whole process of committing the crime.


  According to Jiangxi police, Cheng Ruilong said that he knew that he had committed a murder, and if he was caught, he would be sentenced to death, so he dared not go home, hid in hiding, changed several names and traveled a lot, and finally settled in Ganzhou, Jiangxi Province and hid in anonymity.


  On January 18th, 2005, Cheng Ruilong was arrested by Jiangxi police for robbery with others and sentenced to 7 years’ imprisonment. At this time, Cheng Ruilong used the transformation method, changed his name, and used the pseudonym of "Zhou Quan" when he was in prison. At that time, he did not reveal other criminal facts for various reasons. After that, he was put into two prisons in Jiangxi Province to serve his sentence, until the incident broke out.


  The Ministry of Public Security issued a wanted order.


  There is a reward of 50,000 for Cheng Ruilong.


  In 2001, the Ministry of Public Security issued an A-level wanted order to the whole country, and published Cheng Ruilong’s information in detail. He was born in Hanchong Village, Pudong Management District, Dalubian Town, Lianzhou City, Guangdong Province, on January 10, 1973. He used to be alias "Jackie Chan, Huanglong, AARON Li, He Moshi and libing" and had a mole (removed) on the right side of his nose, but he did not disclose his pseudonym of "Zhou Quan". From June, 1996 to April, 1999, he committed six armed robberies and homicides in Zhaoqing, Foshan, Guilin and Chongqing, Guangdong, killing seven people and injuring two others before fleeing.


  According to the wanted order of the Ministry of Public Security, 50,000 yuan will be awarded to informants who have found clues and units and individuals who have made meritorious arrests.

Editor: Li Erqing

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