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　　Recently, the Ministry of Ecology and Environment has issued the technical guide for accounting the pollution sources of automobile manufacturing and ceramic products manufacturing (hereinafter referred to as the "guide") as the national environmental protection standard. The relevant person in charge of the Department of Environmental Impact Assessment and Emission Management of the Ministry of Ecology and Environment answered the reporter’s questions on the compilation background, main contents, industry characteristics and implementation focus of the guide.

　　Q: What is the position of the technical guide of source strength accounting in the EIA technical system? What problems are mainly solved? What is the overall progress in the construction of the current source strength system?

　　A:The environmental impact assessment system has been developed in China for nearly forty years. Along the way, the technical guideline system of environmental impact assessment has developed from scratch, from scattered to systematic, and has formed a relatively complete technical specification system composed of guideline general outline, factor guideline, industry guideline, thematic guideline and source strength accounting technical guideline. Among them, the source intensity guide is a technical method to standardize the selection and accounting of pollutant source intensity in construction projects, which is conducive to mastering the emission law of pollution sources, improving the accuracy and scientificity of source intensity accounting, and providing support for the fine management of pollution sources.

　　In view of the problems existing in the source strength accounting of environmental impact assessment of construction projects, such as incomplete identification of pollution sources and determination of pollutants, insufficient consideration of the activity level of pollution sources and the effective time of discharging pollutants, and nonstandard and inconsistent accounting methods, the source strength guide unifies the source items such as pollution sources and pollutants, and solves the problem of missing items in source strength identification in environmental impact assessment; The accounting period is unified, reflecting the effective time of pollutant discharge from various pollution sources in the industry, especially considering the characteristics of equipment that runs intermittently and equipment that needs maintenance and shutdown; Unifying the calculation method is convenient for the examination and approval personnel to judge the quality of project EIA documents from a technical point of view, which is of great significance to improve the management level of project EIA. Since 2018, the Ministry of Ecology and Environment has successively issued the Technical Guidelines for Pollution Source Strength Accounting (hereinafter referred to as "Guidelines") and the source strength guidelines for 17 key industries such as thermal power, pulp and paper, steel, cement, flat glass, pharmaceuticals, pesticides and fertilizers, which have played a positive role in standardizing industry source strength accounting.

　　The source strength guidelines for automobile manufacturing and ceramic products manufacturing issued this time are the development and improvement of the standard system of source strength guidelines, and the overall idea continues the requirements of the guidelines. In the identification of pollution sources, it covers all processes, places, facilities or devices that may produce waste gas, waste water pollutants, noise and solid waste; In accounting methods, including the measured method, material balance algorithm, pollution coefficient method, analogy method and experiment method. In addition, the overall framework and content are consistent with the published source strength guide. In the next step, we will promote the compilation and revision of the source strength guide according to the management needs.

　　Q: After the institutional reform, the responsibility of pollutant discharge permit was assigned to the newly established Environmental Assessment Department. Compared with the previous guidelines, what work has been done in the connection with pollutant discharge permit?

　　A:The technical guide of source strength accounting is an important means to accelerate the reform of environmental assessment and licensing system and establish a streamlined, efficient, scientific and reasonable environmental management system for stationary pollution sources. The previously published series of source intensity guidelines have been fully connected and consistent with the Technical Specification for Application and Issuance of Pollution Discharge Permit (hereinafter referred to as "Permit Specification") in terms of application scope and accounting method, including making it clear that the source intensity guidelines are applicable to new (renovated) and existing engineering pollution sources, and can be used for environmental assessment, pollution discharge permit and other fixed pollution source management, among which the accounting method of organized source intensity of existing engineering waste gas and wastewater is the same as the permit specification.

　　After the institutional reform, in order to implement the requirements of the Notice on Doing a Good Job in Linking the Environmental Impact Assessment System with the Discharge Permit System (Environmental Assessment [2017] No.84) and promote the deep connection between the environmental assessment and the permit system, the two guidelines issued this time have deepened the following contents: First, it is proposed that the emissions of major discharge outlets and general discharge outlets need to be accounted, which is consistent with the permitted emissions calculated by the permit specification; Second, in the attached table "List of Accounting Results and Related Parameters of Pollution Sources", the column of "Discharge Outlet Type" is added, which requires identifying the main discharge outlet and general discharge outlet corresponding to a single pollution source, which is not only connected with the permit, but also based on the requirements of Atmospheric Environment (HJ 2.2) (hereinafter referred to as "Atmospheric Guide"), and accounts for the organized discharge of the main discharge outlet, general discharge outlet and the whole plant, so that the source can be controlled.

　　Q: What are the characteristics and innovations of the automobile manufacturing source guide from the industry point of view?

　　The main pollutants emitted by automobile manufacturing industry are volatile organic compounds (VOCs), which is a major concern in the Three-year Action Plan to Win the Blue Sky Defence War, the Work Plan for the Prevention and Control of VOCs Pollution in the Thirteenth Five-Year Plan and the Comprehensive Treatment Plan for VOCs in Key Industries. The characteristics and innovations of this guide in the industry mainly include:

　　First, the accounting method highlights the characteristics of the industry, especially the use of volatile organic matter material balance algorithm is refined.For the material balance algorithm that the source of volatile organic compounds in automobile manufacturing industry belongs to "organic solvent use" and is discharged through "non-single process", the emission standard compilation process of American Air Pollutant Emission Factor Compilation (AP-42 Manual), German Institution of Engineers "Emission Control-Mass Production of Automobile Body Painting" (VDI3455 Standard) and automobile manufacturing places such as Beijing, Shanghai, Shandong, Guangdong and Zhejiang are integrated.

　　The second is to implement the latest standards and environmental protection policies.For example, the requirements of "dual control of emission concentration and removal efficiency" put forward in the newly issued Unorganized Emission Control Standard for Volatile Organic Compounds (GB 37822) and the Notice on Printing and Distributing the Comprehensive Treatment Scheme for Volatile Organic Compounds in Key Industries (Huan Da Qing [2019] No.53) are fully reflected in the accounting requirements of the vehicle source strength guide.

　　Q: What are the characteristics and innovations of the source strength guide for ceramic products manufacturing from the industry point of view?

　　Ceramic products manufacturing industry has a large emission of air pollutants, which is the key control industry determined in the Comprehensive Control Plan for Air Pollution in Industrial Kilns. The main emission sources are firing kilns and spray drying towers (hot stoves). The characteristics and innovations of this guide in the industry are as follows:

　　First, it is clear for the first time that when the material balance algorithm is used to calculate the intensity of sulfur dioxide source, the sulfur input by fuel and the sulfur input by raw materials should be considered comprehensively.In the process of compiling the guide, a confirmatory experiment was carried out to study the transportation and transformation of sulfur in ceramic products industry, and 42 samples from 6 companies were tested, resulting in 22 test reports. The experimental results show that the proportion of sulfur input from raw materials is high when using clean fuel, and the sulfur input from raw materials should be considered in the sulfur dioxide material balance formula.

　　The second is to further understand the operation of ceramic products manufacturing facilities and the law of waste gas emission, which is reflected in the accounting requirements.The appendix of the guide gives the data reference values of the emission laws of waste gas pollutants from the main production facilities and processes of ceramic products manufacturing, including the fluctuation of source intensity in facilities hours, the generation laws of pollutants such as normal production, shutdown arrangements and annual emissions, which is of great guiding significance for reasonably determining the source intensity and prediction parameters, facilitating the application of source intensity accounting results to atmospheric guidelines, guiding specific construction projects to set up reasonable prediction scenarios, and scientifically carrying out predictions and judging the acceptability of environmental impacts.

　　The third is to clarify the requirements of special circumstances such as limited production and suspension of production in the ceramic products industry.Under special circumstances, such as dealing with heavy polluted weather, the situation of stopping production in ceramic products manufacturing industry is not regarded as "abnormal working conditions" referred to in the guide. It is clear in the appendix of the guide that the situation of stopping production and limiting production should be considered when calculating the allowable emissions.

　　Related content: Announcement on the release of two national environmental protection standards, such as Technical Guide for Accounting of Pollution Sources and Manufacturing of Ceramic Products.

Birth defects, also known as congenital anomalies, refer to the abnormalities in morphology, structure, function, metabolism, behavior and other aspects caused by the disorder of baby’s development in the mother’s womb before birth, which can be caused by genetic and environmental factors. There are four common types: ① congenital malformation; ② Hereditary metabolic diseases; ③ Congenital disability; 4 mental retardation. China is a populous country in the world, and the incidence of defective infants is about 5.6%, which is an important cause of early abortion, stillbirth, congenital disability, perinatal and infant death.

Three-level prevention and control of birth defects is a comprehensive prevention and control system covering pre-pregnancy, pregnancy and postpartum stages. Prenatal screening and prenatal diagnosis belong to the category of secondary prevention of birth defects. Its purpose is to minimize the birth of newborns with serious defects such as severe illness, severe disability or fatal diseases. They make up for the primary prevention and further prevent and control the tertiary prevention, and play an important role in the birth defect prevention and control system.

I believe pregnant mothers have heard the names of "prenatal screening" and "prenatal diagnosis" many times. What are prenatal screening and prenatal diagnosis? What is the difference between the two? Let Xiaobian give you one together. ……

First, about prenatal screening

To put it simply, prenatal screening mainly uses some basic and simple methods to screen the fetus for birth defects and malformations, such as serological screening and medical image screening, so as to judge the probability of the fetus suffering from some birth defects or genetic diseases such as Down syndrome and open neural tube defects. Commonly used screening methods include:

(1) Down syndrome screening technology. Down’s syndrome screening technology is the most widely used prenatal screening method in clinic at present. It detects the concentrations of alpha-fetoprotein (AFP), chorionic gonadotropin (HCG) and free estriol (FE3) in maternal blood by extracting the peripheral blood of pregnant women at 15-20+6 weeks of pregnancy, and calculates the detection method of fetal risk coefficient with birth defects in combination with the gestational age, weight and age of pregnant women. The detection method is mainly aimed at the risk assessment of Down syndrome (trisomy 21), trisomy 18 syndrome and congenital neural tube defects. The detection method has the advantages of fast detection speed and low cost, but the false negative and false positive rates of this method are high, and the method fails to cover all the population, and there are many factors that affect the results (including the age and weight of pregnant women, diabetes, medication during pregnancy, etc.). Only the risks of Down syndrome, trisomy 18 syndrome and neural tube defects are predicted, and the number and structure of other chromosomes cannot give specific risk values, so there are strict requirements for pregnant women’s gestational age. The emphasis is on screening, and the screening results generally show low risk, critical risk and high risk. Screening out high risk does not mean that there must be some diseases in the fetus, and it needs to be further diagnosed by prenatal diagnosis technology.

(2) Non-invasive prenatal screening technology. That is to say, we often say that the detection of fetal free DNA in maternal peripheral blood is more sensitive and specific than screening for Down syndrome. Routine non-invasive three methods can screen 13- trisomy, 18- trisomy and 21- trisomy, while non-invasive PLUS developed in some hospitals can screen nearly 100 kinds of fetal chromosomal abnormalities. However, this technology still belongs to prenatal screening and its cost is high, so it can’t detect fetal congenital neural tube defects. If the test result is high risk, further prenatal diagnosis is needed to confirm the diagnosis. The advantage of this test project is that it can be tested after 12 weeks of pregnancy, and only 10 ml of venous blood of pregnant women is needed, and the results can be obtained in a few days. Because this method is non-invasive and painless, it can avoid the risk of abortion and infection caused by amniocentesis. However, it is not perfect. The disadvantages of this technology are: First, it can’t detect twins or multiple births, because it can’t judge which fetus the free DNA in pregnant women’s blood comes from; Second, if the mother’s own chromosome has problems, such as aneuploidy or chimera, then this technique is also not applicable; Third, if the pregnant woman has recently received allogeneic blood transfusion, the foreign DNA will interfere with the analysis results, and it is not suitable for this technology.

(3) Prenatal ultrasonic structure screening technology. At present, B-ultrasound examination is commonly used in clinic, which is the most widely used examination method in obstetrics. It is mainly used in: ① it can directly monitor the growth and development of the fetus and observe whether there are morphological abnormalities in the fetus, such as fetal neural tube development defects, skull abnormalities, visceral malformations, etc.; ② Confirm the gestational age, and calculate the risk of Down’s syndrome (DS) by risk calculation software, combining with serological screening markers; ③ Used to mediate chorionic sampling, amniocentesis and umbilical cord puncture; ④ The nuchal translucency (NT) and nuchal fold (NF) of fetus were detected. NT and NF are the most commonly used and effective indicators for ultrasound screening of Down syndrome. NT detection is mostly in the first trimester (10 ~ 14 weeks of pregnancy). When the thickness of transparent layer of fetal neck is more than 3 mm, DS high-risk pregnancy is considered. NF is mainly used for screening in the second trimester (16-24 weeks of pregnancy). When the fetal NF thickness is greater than or equal to 5 mm at 16-18 weeks of pregnancy, and the fetal NF thickness is greater than or equal to 6 mm at 19-24 weeks of pregnancy, it is considered as a DS high-risk pregnancy. Therefore, ultrasound, as a non-invasive examination method, has always played an important role in prenatal screening. It can not only detect fetal development, but also detect some serious fetal malformations and pregnancy complications. If abnormalities are found, further prenatal diagnosis and testing are needed.

Second, about prenatal diagnosis

Prenatal diagnosis refers to the detection and diagnosis of the development status and diseases of the embryo or fetus through certain methods before birth, which is the key link to prevent birth defects.

Prenatal diagnosis is based on prenatal screening or aimed at high-risk pregnant women. Therefore, prenatal diagnosis can be used to further diagnose the disease. Karyotype analysis of amniotic fluid (chorionic villus or umbilical cord blood) cell culture is a traditional method, which is called the "gold standard" for prenatal diagnosis.

So what is chromosome karyotype analysis?

Fetal karyotype is mainly based on the development of amniocentesis, chorionic villus biopsy and umbilical vein puncture technology, and the analysis of fetal karyotype has become the most widely used technology for prenatal diagnosis. This technique has high diagnostic accuracy and high reliability in clinic, so it is the gold standard for prenatal diagnosis.

It is necessary to remind expectant mothers that although prenatal diagnosis technology in China has developed by leaps and bounds, cytogenetics technology, molecular biology technology and gene sequencing technology have continued to develop, at present, all technologies still have their limitations, and prenatal diagnosis technology cannot detect all fetal abnormalities.

Original title: "Two Screens" Policy Knowledge Publicity on People’s Livelihood (II)-Prenatal Screening and Prenatal Diagnosis "

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It seems that 50 yuan has triggered a lawsuit, but it is actually a collective counterattack by consumers against the company’s business model.

Text | Sixth Sense

It is difficult to make a play, even more difficult to watch a good play, and it is even more difficult to follow the hit online drama "Celebration of More Than Years". How difficult? 50 yuan, making Tencent Video and VIP members enemies and going to court.

On December 11, 46 episodes of "Qingyu Nian" were broadcast to 22 episodes, and a charging window suddenly popped up on the screen. Fans who were chasing the drama were informed that Tencent Video and iQIYI Video had launched the "Qingyu Nian" VIP advanced on-demand service, that is, on the basis of VIP watching 6 episodes first, VIP members can watch 6 more episodes during the update by paying another 50 yuan.

VVIP is set up outside of VIP, and the on-demand mode directly touches the bottom line of users, causing thousands of waves with one stone. Some users are angry: "It’s too ugly to eat" "It’s crazy to think about money" "This operation is really slutty." The People’s Daily immediately issued an article criticizing "some websites that are caught in the water, burning forests and hunting, and destroying their future." For a time, the video platform became the target of public criticism, and the criticism was boiling.

Things continued to ferment until December 17, and Tencent and iQIYI, who were unable to bear the pressure of public opinion, responded one after another, admitting that they were "not considerate enough to members’ consumption psychology". "The original intention was to meet user requests, but it was not done well." However, as of December 19, the advanced payment on-demand model was still not removed from the shelves. iQIYI adjusted the charging rules to VIP members to conduct on-demand at a price of 3 yuan per episode. After watching the rest of the plot, it cost a total of 63 yuan, which did not drop but rose.

In the face of a series of operations on the video platform, most users said they could no longer bear it and had to protect their rights. Weibo blogger @logos logicspublished a public post on the 19th, saying that he had sued Tencent, demanding confirmation of multiple terms under the Tencent Video Super Film and Television VIP membership service agreement, and compensation for economic losses of 500 yuan. This move triggered 24,000 people to participate in the discussion, and the number of supporters continued to rise.

A domineering president-like increase in money on demand has made the video platform a "public enemy of the whole people". Regardless of whether the lawsuit is won or lost, the platform’s reputation has been greatly backlashed. It seems that 50 yuan has triggered a lawsuit, but it is actually a collective counterattack by consumers against the business model of the enterprise. For video platforms, business conduct is understandable, but how to make users willing to pay for a variety of payment methods and earn decent money? This requires deep thinking.

Is it worth watching 6 more episodes for 50 yuan?

In fact, the model of advanced on-demand is not the first of "Celebration of More Than Years". This summer’s hot "Chen Qing Ling" also adopted the method of advance on-demand in the final finale. Whether it is VIP or SVIP, users can pay 6 yuan for a single episode, or directly unlock it for 30 yuan to the finale. In addition, the finale is not sold alone, that is, users must spend 30 yuan to see the finale.

This move also attracted a crusade, but at the same time, users have to pay for it, more than one million people pay on demand, according to the package price of 30 yuan, Tencent overnight nearly 80 million yuan in the bag.

After "Chen Qing Ling", latecomers have followed suit. As of now, with the addition of "Celebrating More Than a Year", five episodes have been launched in an attempt to advance on-demand: the manga drama "Once Upon a Time There Was a Spirit Sword Mountain", users can watch the last five episodes in advance for 12 yuan; the urban romance drama "You Without Secrets" remade from "Hear Your Voice", users pay 2 yuan to watch the next episode in advance, and pay 3 yuan to unlock to the finale; the ancient costume romance drama "The Bright Moon Shines on My Heart" launched members to spend an additional 12 yuan to enjoy the last 6 episodes of the finale.

The video platform has tried to test the bottom line of users again and again. Why did "Qingyu Nian" become the "scene of a large car accident"? "Behind the scenes" believes that this is directly related to the user attributes corresponding to various dramas.

When "Chen Qing Ling" was broadcast, the reputation was not good in the first week, complaining more than praising. Later, the breakthrough in the promotion of the series was transferred to the marketing point of the two male protagonists’ appearance, attracting a large number of fans. The biggest difference between fans and fans is that the focus is on Idol itself, willing to pay for idols and regard spending money as support, which is fundamentally different from the mentality of fans who watch the show in advance.

After that, the manga drama "Once Upon a Time There Was a Spirit Sword Mountain", the remake drama "You Without Secrets", and the ancient costume romance drama "The Bright Moon Shines on My Heart" all hit the secondary payment point at the "Unlocked Finale". From the perspective of the mentality of the drama fans, spending money once can see the end, and you don’t have to worry about waiting for more, which is equivalent to solving the problem at one time.

As the popular drama "Celebration of More Than a Year" at the end of 2019, the identity of the drama chaser is relatively complex and can be roughly divided into three categories:

◆ The first is the original party. The original novel "Qingyu Nian" was first published in Qidian Chinese in 2007. It is an early work of the platinum writer China Literature Limited, and it is also its famous work. Compared with the general adaptation, "Qingyu Nian" opened with a comic and humorous style, which won the favor of many original parties, which also won the first batch of fans for the script itself.

Secondly, there is the fan club. "Celebration of More Than a Year" brings together young idol stars such as Zhang Ruoyun, Li Qin, Xiao Zhan, Song Yi, and Li Chun. Chen Daoming, Wu Gang, and other actors are blessed. They have their own fan attributes, and girls and women take it all, which coincides with "Chen Qing Ling".

◆ Finally, there are drama chasers, who belong to retail investors. Most of them come for the reputation and popularity of the drama, and the purpose is simply to watch the drama. Therefore, it is not difficult to infer that the drama chasers in "Qingyu Nian" cover a wide range of age groups, and most of them are rational drama watchers.

The video platform obviously did not understand the user. "Qingyu Nian" chose to start on-demand in the 22nd episode, which was more than half ahead of the previous drama. The so-called advanced on-demand was only to quench the hunger and thirst for a week. Even if the drama fans spent 50 yuan, they still couldn’t get rid of more suffering. For VIP users, the meaning of VIP lies in dignity, privilege, level, and identity. If you pay for the second time without prior notice, you will disregard the user’s right to know. It doesn’t matter whether you spend money or not. The key is not this truth. On the other hand, "Qingyu Nian" suffered copyright leakage, and the number of pirated episodes was more than that of advanced on-demand. For the time being, regardless of piracy violations and violations, from the choice level, it has already provided a new release outlet for drama fans. Internal and external factors are mixed together, and the video platform naturally causes fans to boycott.

"Advanced on-demand" is just the beginning?

The emergence of "advanced on-demand" is not a whim of video platforms. "Behind the scenes" understands that behind the pay-and-pay is a reflection of the difficulties and pressures currently facing video platforms.

According to official data, in 2018, the three video platforms of "Aiyouteng" lost a total of about 19 billion yuan. In 2019, the loss continued to grow. The third quarter report of 2019 released by iQIYI showed that the net loss in the quarter reached 3.70 billion yuan, an increase of 19.4% compared with the loss in the same period last year.

The losses are caused by various factors, but in the final analysis, there are problems with the business model of Internet audio-visual. As early as 2018, Yang Weidong, the former rotating president of Alibaba Entertainment, bluntly said, "If the business model is just pure advertising and membership buyout model, there is no problem with simple production, purchase and sales relationships. But as the investment in head content gradually increases, the value of content cannot be fully digested by advertising and membership alone. Video platforms will usher in a cold winter after the capital ebb."

Looking back over the past few years, under the impetus of "content is king", the copyright battle between video-based websites has become more and more intense. In the era of PC Internet video in 2013, the competition for video rights triggered a "money-burning war".

In 2013, Sohu Video spent nearly 100 million to buy the exclusive broadcast rights of "The Voice of China"; in 2014, iQIYI bought the "Dad Where to 2", "Happy Camp", "Every Day Up", "Variety Big Coffee Show" and "Let’s Date" in one breath. The copyright of the five variety shows cost close to 200 million yuan; in 2015, Tencent bought NBA exclusive broadcast rights for 5 years and 500 million dollars.

The competition of online video platforms has caused copyright fees to soar. It is understood that in 2006, the copyright fee for a single episode of "Wulin Gaiden" was 1250 yuan; in 2011, the copyright fee for a single episode of "Step by Step" was more than 700,000 yuan; in 2016, the copyright fee for a single episode of "Ruyi Chuan" was 9 million yuan… In just ten years, the copyright fee has skyrocketed by 7,200 times, which is naturally the main reason why Internet video platforms are difficult to make profits.

In the second half of 2018, salary restrictions and entertainment restrictions were introduced one after another, and the copyright cost of video platforms decreased. But new problems have come again. First, the overall slowdown in the growth rate of the industry. In 2018, the overall user growth rate of online video has dropped to 5.7%, compared with 25.5% in 2008. According to QuestMobile statistics, as of June 2019, the number of active users of online video increased by only 2.4% year-on-year, which is the lowest level in the pan-entertainment industry. Second, as the entertainment industry encounters a capital winter, advertisers have taken a conservative attitude towards the overall growth of the marketing budget of video platforms. This is undoubtedly worse for video platforms that achieve commercial closed-loop through "new user acquisition through ads" and merchant advertising.

In response to the "Qingyu Nian" advanced on-demand incident, both platforms involved gave official responses. Wang Juan, vice president of Tencent Video, said, "We have also thought about the controversy caused by" Qingyu Nian "this time, and we are still not considerate enough in our understanding of members’ notification and consumer psychology. In the future, we will further optimize and enhance the service experience of members, and bring you more high-quality content and considerate service." iQIYI also made a similar statement. Dai Ying, vice president of iQIYI and general manager of the self-produced drama development center, said, "Our original intention is to meet users’ more diverse content needs, but we may not have done a good job. In the future, we hope to take more into account users’ psychology and do a good job in the design and notification of the broadcast."

The anxiety of video platforms comes from the disparity between revenue and cost, so exploring new business growth points will become inevitable.For users, "advanced on-demand" is just the beginning. Compared with the forced buying and selling of "Qingyu Nian", the difference in the future will only be the improvement of consumer comfort.

How can video platforms earn a decent income?

The video industry is an early industry of the Internet. As early as 2005, Tudou was launched. In 2006, Youku was launched, and the industry has a history of more than ten years. At present, the companies in the first camp of the video industry include iQIYI, Tencent Video, Youku, and Mango TV, PPTV, etc. Unfortunately, these video platforms are all lossmaking.

Looking at the foreign video industry, it is a hot one. In the early morning of October 17, Netflix, the largest video platform in the United States, announced its third-quarter financial results for this year. According to the financial data, Netflix’s third-quarter revenue was $5.245 billion, an increase of 31.1% over the same period last year’s $3.999 billion. Net profit was $665 million, an increase of 65% over the same period last year’s $403 million. At the same time, in November this year, Apple TV + and Disney + were launched one after another, and Disney + gained 4 million users in the first month and received $55 million in revenue.

"Behind the scenes" Horizontal comparison found that these foreign profitable mainstream video platforms have exclusive profit models, which is also a good reference for domestic video platforms.

1) Increase the price of membership fees and make a good transition to new and old customers

Judging from the "Qingyu Nian" storm, it is not easy for members of video websites to raise prices. Netflix also encountered such a development crisis in 2014. At that time, Netflix’s approach was to divide members of different levels according to the resolution and sound effects of video signals. First, the price was raised for new high definition members, from the original $7.99/month to $9.99/month, and old users enjoyed the price of $7.99 until two years later. In this way, not only did it fully respect the existing rights of old users, but also allowed new members to enjoy better high definition services. Correspondingly, Netflix’s paid members still increased by 18.9% in 2014.

Apple TV + and Disney +, which launched in November this year, have also done their homework on the user experience. Both new services support 4K and HDR format content. The increasing technological content brings users a sense of freshness, and the membership fee increase naturally becomes appropriate.

2) Homemade content, deeply engaging users

High-quality and unique content, available only to paying subscribers, has always been a must-kill weapon for Netflix to dominate the market. Have you seen the TV series "House of Cards"? Former US President Barack Obama is said to be fascinated by it and complained that the sequel is too slow. Some even say that the plot of "House of Cards" will affect the outcome of the US presidential election. Its production and distribution company is Netflix.

How strong is Netflix’s homemade content? On December 10, 2019, at the Golden Globe Awards, known as the "Oscar weathervane", it successfully led with 17 nominations in the TV category and 17 nominations in the film category. This seems to mean that Netflix is not far from the Academy Awards for Best Picture. Spending money, throwing money, or throwing money, under the strategy of desperately making content, Netflix’s goal must not only be the Oscars. It is Netflix’s ambition to bring the film and television industry to the main track of streaming media.

Coincidentally, on December 17, 2019, the Shanghai Magnolia Awards announced that online dramas will also be able to participate in the competition from next year. This is undoubtedly a good opportunity for domestic video platforms to break through the circle and gain mainstream recognition in the industry, and it is bound to stimulate the high-quality development of online dramas.

3) Multimeson propagation to expand overseas markets

Every industry has a bonus period and a ceiling. In September 2010, Netflix took the first step in overseas expansion – entering Canada, and in the following six years, it has been deployed in more than 190 countries and regions around the world. In July this year, Netflix also extended its tentacles to India, launching a subscription model for Indian mobile phone users only 199 rupees per month. In addition, at the beginning of this year, Netflix also won the global streaming rights of "Wandering Earth" except for the Chinese mainland. Then, in April this year, Netflix announced that it had obtained the exclusive broadcast rights of Korean dramas "The Abyss", "Spring Night" and "Asda Chronicles". Netflix Chief Content Officer Ted Sarandos disclosed that Netflix’s current paying user growth is mainly from the international market.

In recent years, Netflix has also been exploring multi-meson communication, and has deployed in three OTT devices with the highest popularity of streaming media players/playback sticks, smart TVs, and game consoles. According to the latest survey data, Netflix has become the most frequently used platform on TV in the United States, surpassing traditional cable TV and cable broadcasting. Recently, Netflix also announced the lease of New York’s iconic cinema, the Paris Theater, and plans to use this location for special events, screenings, and theatrical releases of some large-scale works.

A discussion on the profit model of the video industry triggered by the on-demand model of "Qingyu Nian" is far from over. It is foreseeable that the way to increase profits should not be to pick up users’ wool, but how to improve service quality and formulate reasonable charging standards. Looking to the future, the potential of long and short video aggregation, the new opportunities brought by users’ willingness to pay, the new value generated by cross-content ecological linkage, and the vast international market will all be opportunities for the domestic video industry.