标签归档 夜西安论坛

通过admin

Entertainment Review | Why do variety shows compete for 34-year-old Ada?

       "We have been knocking on Ada’s show. If only she could come." As far as the people in the industry I have contacted are concerned, this sentence has been heard many times.

        Ada, how did it become the beacon of variety shows? Even become a "reassuring" in the eyes of some people?

Ada’s Wet Show in Hubei Satellite TV’s If Love Program

Take a fancy to somebody else’s figure

        Ada’s figure, this need not talk about. Baidu search her name, you can see a lot of sexy photos. Maybe you will ask, there are many sexy actresses, but why is she so marketable? -Dare to show off, let go, and know what the program group wants. This is the most important thing.

        Have you noticed that the program "If Love" of Hubei Satellite TV has become Ada’s one-person show, which completely overshadows other actresses by virtue of wet body and lip-synching. Have you noticed that as soon as Ada appeared in diors man, he was absolutely full of jokes and bent over to show his legs, all of which were highlights. Have you noticed, in the first issue of "The Chamber of Stars", when Ada’s explosive modeling came out, it almost stole the limelight from the dawn.

        Ada’s figure seems to have become the "standard" for the first shot of variety shows.

In The Chamber of Stars, Ada looks at the dawn.

A big smile can lead to a topic.

        He is famous for his beauty pageant, and his hosting skills are average. At the age of 34, there are few scandals. How can it be a topic? Don’t worry!

        "I recently recorded a program and made a new boyfriend in Korea." "If Degang Guo is unmarried and chases me, I will marry him." "I like Dawn very much. I saw him when I recorded Chamber of Secrets, and I didn’t even move my eyes." "I am 250." ….. These are the golden sentences of Ada’s variety show, which can be directly on the title.

        If those words were put on the average star, it would probably drive the brokerage team crazy. However, Ada, like no circumstances, continued to face the question of "big woman" and "big chest and no brain". Because of this, this kind of careless character has been completely applied to the extreme by the program group.

The neutral price of actresses is relatively high

        A list of appearance fees has been circulated on the Internet. The price of Shang Yan in Ada is about 500,000, which is only a quarter of that in Fan Bingbing. In this way, even if you go to a variety show, it won’t be too expensive.

        The price is actually only secondary. Looking at the current entertainment circle, there are really few actresses who are more competitive than Ada in the same position. May I ask, among the second-tier stars, which actress can accept going uphill, downhill, getting wet and jumping off a building? Which actress can be willing to play variety shows with low gold content instead of filming movies and TV series? Which actress can joke about love and sacrifice her parents’ privacy for the show like Ada?

        ……

        However, with more and more programs on Ada, we have also seen some changes. She has learned to deliberately hide her figure, sometimes she will take the initiative to avoid some discourse storms, and she will deliberately package herself more culturally.

        This is a good thing for her, but it is a nightmare for some variety show creators. Or maybe, in Ma Yun’s words, the money is not enough. 

通过admin

Double Eleven snapped up to guard against bad psychology.

November 11th was originally an ordinary day of the year, but because of the "operation" of the online shopping era, it became a shopping carnival for everyone.

Shopping is a necessary part of normal human activities. First of all, shopping solves people’s actual needs. Everyone’s food, clothing, housing and transportation need to be realized through "shopping". Secondly, shopping behavior, as a social activity, is also a basic psychological need of human beings. "Shopping behavior" enables us to maintain an interactive relationship with the outside world and obtain psychological satisfaction. Even "online shopping" has the same social activity function. In addition, with the improvement of human economic prosperity, "shopping behavior" has also produced the functions of satisfying human vanity and relieving psychological pressure. These functions are becoming hidden dangers in various shopping sprees.

"Shopaholic" is a typical mental illness.

Shopaholic is actually a typical mental illness, which has the same influence on human psychological behavior as alcoholism, drug addiction and other psychological behaviors, and will cause great harm to people’s mental and psychological functions and physical health. The damage to their social functions is also obvious, and it is a destructive behavior to individuals and society. This kind of patient is keen on all kinds of shopping, and most of the goods he buys are related to his appearance decoration, such as clothing, shoes and socks, cosmetics, gold and silver jewelry and so on. It pays more attention to the shopping process than the shopping result, and the goods it buys always exceed the actual needs of its own life, even unnecessary goods. In severe cases, they will not hesitate to get into debt, but also complete the crazy shopping behavior, otherwise they will be anxious and restless all day. Psychology believes that the underlying causes are mostly lack of self-esteem, excessive mental pressure, psychological emptiness, etc., and they can’t cope with it in a reasonable and good way, so they have to use shopping to alleviate their mental and psychological difficulties, but they are constantly falling into a mental and psychological abnormal state of deeper pain. Most of these people show some specific mental and psychological states. Such as: 1. Emotionally fragile, full of fantasy, too romantic and unrealistic, relying too much on external materials to satisfy themselves. 2. Jealous vanity, lack of self-confidence, often shopping out of comparison mentality, but also more vulnerable to the temptation of various commodity propaganda and shopping. 3. Mental and psychological stress is too great or the mind is empty, so as to relieve stress through shopping and gain a sense of relaxation and fulfillment. I often regret what I bought when I found out later that I didn’t need it. 4. Wrong concept of life, inner insecurity,Excessive possession of goods, regardless of the actual needs of the goods bought.

Bad shopping psychology is related to personal growth environment.

Bad shopping psychology is influenced by many factors. There are mainly long-term personal growth environment and realistic adverse factors. Maybe the mind is traumatized, and there is a lack of care and security in the heart after adulthood, resulting in personality defects. Faced with the pressure of real life, they can’t get good social support, and unconsciously use shopping spree to alleviate their inner anxiety and dissatisfaction. On the other hand, because of their own psychological fragility, in the face of complex pressures in real life, people will also fall into excessive shopping behavior in an attempt to fight against the dilemma of relieving psychological pressure. Sick shopping dependence is not only a problem of "waste" of money and material, nor a simple personal bad habit, but a typical mental and psychological abnormal disease, which will have an adverse impact on the harmony of individuals, families and social life. Among the patients of the author, there are often cases in which the husband and wife go shopping crazily, which leads to the bankruptcy of family economy and the breakdown of marriage feelings. Many of these patients suffered from psychological trauma in their early life, or adverse factors such as realistic pressure, which led to emotional anxiety and depression, and the secondary morbid shopping behavior did not get the corresponding timely treatment results. In daily life, most people don’t know enough about "morbid shopping", so people around them often respond by criticizing, accusing, obstructing and even violence, but they can’t change morbid behavior and forward more intense family conflicts and contradictions.

Shopping should be rational and match your own needs.

It is true that the shopping behavior itself is to meet people’s real life needs, and it can also make people’s brains excited and produce pleasant emotions. Therefore, not all shoppers are "shopaholics", but the increasingly rich material and economic development and the improving shopping environment make it more difficult for most people to control the urge to shop strongly. So what we need to know is what kind of "shopping behavior" is pathological behavior. Notably, first of all, pathological shoppers mostly show unrealistic shopping, buying things that are actually not used at all or things that they like beyond their financial ability for various reasons. Secondly, after buying something, I regret, blame myself and worry constantly, so I can’t let it go for a long time. Third, neither self-restraint nor external pressure can stop the impulse of shopping desire and stop unnecessary shopping behavior.

All the above three points reflect the excessive shopping behavior. Whether shopping in traditional shopping malls or new online shopping, it is reasonable to buy things that can make us happy according to our actual ability. On the contrary, it may be morbid psychological behavior.

Like other mental diseases, in the face of morbid shopping behavior, we should first actively introspect and adjust ourselves to win the understanding and help of family and friends. If there are serious psychological and personality factors, we should seek the help of professional doctors in time to make correct diagnosis and treatment, so as to avoid serious consequences.

通过admin

Development of the third batch of female fighter pilots in the Air Force

  In an airport in Northeast China, under the blue sky, a group of dashing female flight cadets marched to the tarmac … … Planes rushed into the sky and drew beautiful tracks in the sky. The tenth batch of female pilots of the Air Force, trained by a brigade of the Air Force Harbin Flight Academy, will soon graduate and be awarded a bachelor’s degree in military science, which means that the status of these dozen girls will be officially changed from flight students to pilots and become the third batch of fighter pilots of the Air Force.

  One woman in ten thousand miles is too good to have any friends.

  "You were born to fly." Dai Yu, a student, still remembers the words of Zhao Fei’s leader when she applied for "Female Flying" and her own "face covered" at that time. "I thought it was a joke, but I was actually arranged to go to the medical examination one day in advance." Dai Yu said that what she didn’t expect was that the physical fitness test of female flight students was actually conducted with male flight students. "There is no gender difference in the test, only qualified or unqualified!" Dai Yu said. The final test shows that Dai Yu is better than boys in many indicators, and her grades perfectly verify that sentence — — Who says women are not as good as men!

  At that time, it was not just Dai Yu. After more than 100 physical examinations, 38 teenage girls stood out from hundreds of thousands of fresh high school graduates across the country. All the college entrance examination scores were above the first-class undergraduate level, and many people scored more than 600 points, which was simply "excellent to have no friends".

  "Flying is one in a million, but that definitely does not mean that you can sit back and relax. The cruel elimination has just begun." After entering the school, the teachers’ cold water made the girls feel a heavy sense of crisis before they could be happy enough.

  Dai Yu still can’t forget the sad eyes when "24" left. "24" is the code name of the student who once slept with her, and Dai Yu is unwilling to mention her name. "Too sad." Dai Yu said that on that day, everyone was preparing for flight, and the captain announced the news: "24" was grounded for technical reasons. "24", who was still discussing the action with her sisters a moment ago, suddenly froze in place, for a long time, for a long time … …

  "Intense training has turned these girls into ‘ Quick temper ’ 。” Cui Jianjie, a teacher, told the Beijing Morning Post reporter, "Half a year before graduation, at ‘ Whole process elimination ’ In the training mode, no one wants to fold their wings before the finish line. "

  One sonorous rose after another bloomed in the blue sky. By the beginning of August last year, there were more than a dozen students left in this group. It is this "cruelty" that enables them to become "arrogant women of heaven" after being beaten and tempered.

  No preferential treatment requirements are exactly the same as male students.

  "If you want to fly well, you have to forget that you are a girl and remember that you are ‘ Female fly ’ 。” This is a word that girls often talk about. Female pilot, an identity that countless people envy and yearn for. However, few people know what the girls need to pay behind this aura.

  "Don’t talk to me about physical fitness!" Although after years of exercise, physical fitness has no pressure on Wang Yanran, but it is definitely a "nightmare" that I don’t want to recall. "Can you imagine how sour it is to run one 10000 meters, two 3000 meters, two 1500 meters and n 400 meters in one day?" Wang Yanran "complained" to reporters, "That’s not all. There are also single parallel bars, spiral ladders and rollers … … On this day, you won’t even have the strength to eat! " On one occasion, after continuous practice, Wang Yanran ran and ran, feeling that his brain was blank, and his ears kept thinking about his heavy panting, and his legs seemed to be filled with lead. "‘ I can’t hold on any longer! ’ At that time, this idea kept flashing in my mind, but my footsteps never stopped. "

  Compared with physical training, students are healthy and feel that aviation learning is more abusive. This girl with the aura of "Xueba" has to complain again and again in the face of complicated aviation theory. In the whole flight training stage, there are nearly 20 aviation courses, countless data and endless principles. If you don’t pass the test, you can’t transfer to flight training or even be grounded. Before an aviation competition, Kang Jian memorized the parameters when he slept and talked in his sleep. As a result, he was awarded the title of "Aviation Madman" in the worship of his sisters.

  "Everyone had to bring a plastic bag when they first flew." Teacher Liu Huanyi gave the reporter "popular science". The intermediate teaching machine is fast and loaded, and many students will have different degrees of dizziness and vomiting when they first go to the intermediate teaching machine.

  What makes the students "desperate" is that they didn’t get any "care" in the training, and the requirements are exactly the same as those of male students. "The syllabus is gender-neutral, and there is nothing special about female students. Although they are not as good as male students in physical quality, the girls never flinch." Kui Li, instructor of the brigade, said.

  Flying at night draws the most beautiful line in the night sky.

  Flying at night is a technical ability that every qualified pilot must master. In the night flight training, the flight cadets’ reaction is relatively slow, and their judgment of state and manipulation are not as timely as those in the daytime. In this case, they are more likely to cause nervousness, irritability and even fear and anxiety, which is a great test for female flight cadets.

  "Drive, slide out!" At the command of the commander, the trainee Ma Hongyu flew off the takeoff line under the guidance of the instructor, turning, accelerating and pulling the rod in one go. Hawk roared into the air, and there was another blooming "rose" in the night sky. Looking at the plane gradually disappearing from sight, the brigade leaders who followed the scene told the Beijing Morning Post reporter that in order to complete the night flight training, they carefully prepared and scientifically coordinated the course according to the characteristics of high risk, difficulty and difficulty in coordination, highlighting key links such as simulation exercise, special situation exercise, night cockpit practice and psychological intensive training, and organizing competitions such as ground preparation knowledge competition and night flight knowledge assessment to improve the preparation standards of students and ensure the quality and safety of night flight training.

  With the student Wang Yanran flying back smoothly, the girls completed the first batch of flights. "I was a little nervous before boarding the plane, afraid of making mistakes. If I really fly, I won’t think so much. All my energy is concentrated on flying." Wang Yanran got off the plane with a big smile on his face.

  Behind the smile is hard work. Student Hui Wenjing has a booklet full of flight characteristics of different meteorological models and training courses, which he keeps in his pocket every day to record and familiarize himself with flight knowledge at any time. This night flight, her brochure has added several pages of dense training experience.

  Do not forget your initiative mind firmly believes in realizing the blue sky dream.

  Since entering the flight training, the female flying girls have completely said goodbye to the words "lying in" and "waking up naturally". At 4: 30 in the morning, many people are still asleep, and the girls have already started their busy training by flying planes. "Each flight day takes up about 7 hours of flight, with nearly 20 ups and downs per person. At the end of the flight, there is a summary comment, and there is an hour and a half of physical training that can’t be shaken every day. This intensity is really beyond the reach of ordinary girls if there is no physical reserve in the early stage. " When the teacher Zheng Qiang told the reporter, there was praise in his words. "But I have never seen them complain. They all worked hard."

  Practice hard on the ground and fly in the air. In order to learn how to fly well, even in the winter when dripping water turns into ice, the girls have to do ground drills outside before flying, which lasts for one hour. In many cases, the time will be longer, because once you encounter a difficult subject, the girls will consciously practice. At the end of the drill, everyone’s body was basically frozen and his face was red with cold.

  Why did you choose to fly? This is a question that every female pilot has to answer in the interview at the beginning of the recruitment. I like military movies since I was a child, and I feel that the female flying parade in 2009 is very handsome, and I like the female astronaut Liu Yang … … Everyone’s blue sky dream is inseparable from the military feelings rooted in their hearts since childhood.

  Fighter plane is one of the most risky models, and at the beginning of the recruitment, the female flying girls already knew this and knew the challenges in the future.

  "I was involved in flying, and there was a contradiction at home. My mother was worried that flying was dangerous and said it was not suitable for girls. In the end, I couldn’t resist my insistence. But my mother has changed now, always saying that she has raised a female flying girl for the country, and she is extremely proud. " Student Yang Liu said happily.

  After nine days of sonorous roses, I know that women don’t let men. From the young girl at the beginning of the flight, to the arrogant girl who can skillfully control the plane now. Soon, the girls will graduate and become pilots. They are just around the corner from becoming real fighter pilots.

  Beijing Morning Post reporter Cao Jingrui correspondent Liu Yang Wang Zhijia/Wen correspondent Mao Yulei Li Mingwei Cao Zhanli Liu Wei/photo

通过admin

The country’s steel production capacity exceeds 600 million tons, and ultra-low emission transformation is implemented.

       CCTV News:This year is the closing year of the blue sky defense war. Last year, the Ministry of Ecology and Environment and other five ministries and commissions jointly issued the Opinions on Promoting the Implementation of Ultra-low Emission in the Steel Industry, clearly stating that by the end of 2020, the ultra-low emission transformation of steel enterprises in key areas should make significant progress. Then, it is less than two months before the end of the year. At present, what is the progress of ultra-low emission transformation in iron and steel enterprises?

       To produce one ton of steel, 3.5 tons of various raw materials are needed. For iron and steel enterprises, how to reduce the emission pollution caused by raw materials in the process of transshipment and storage is actually the first process of ultra-low emission transformation. In Handan Xinjin Iron and Steel Company, the reporter saw five greenhouses with a total area of 260,000 square meters, which "covered" all the main links that caused pollution.

       It is as small as adjusting the water mist diameter of the spraying device and sprinkling water regularly in the factory, and as large as transporting the fully sealed iron inside the factory and transporting the revolving iron outside the factory. Through a series of transformation, Xinjin Iron and Steel can reduce particulate emissions by 3,200 tons per year.

       The second key to ultra-low emission is the smelting process. In Qian ‘an, Tangshan, shougang shares Qian ‘an Iron and Steel Company has just completed the 20th upgrading of sintering and pelletizing desulfurization and denitrification devices. The real-time emission index of sintering machine has been reduced to a very low level by increasing the denitration process of independent innovation.

       According to the data provided by China Iron and Steel Industry Association, at present, there are 229 steel enterprises in China with 620 million tons of crude steel capacity undergoing ultra-low emission transformation.

通过admin

Taking "Boqi pet", "daily life of shovel officer" and "pet chubby" as examples, this paper discusses the pet community APP.

In recent years, more and more people have started to keep pets, and the pet track has also become hot. With the rise of pet economy, there are many users who socialize through pets, and pet social products are also developing constantly. This article evaluates pet social products, let’s take a look.

  • Understand the current situation and development trend of the pet market industry by studying the market background of the industry.
  • By combing the product positioning, functional structure and business model of different competing products, the development trend, operation mode, business mechanism and characteristic function points of their products are analyzed.
  • Through the analysis of competing products and my own thinking, this paper puts forward the summary and suggestions on pet social products.
  • Improve the individual’s ability to write competitive product analysis reports.

(1) Market size

China’s pet economy continues to heat up and the market scale grows steadily.

China’s pet industry started late. With the increase of national income and the continuous expansion of pet owners, the types of goods and services related to pet consumption are constantly enriched, and the market scale of China’s pet industry is expanding rapidly. After 2020, the pet industry in China will enter a mature stage. With the rise of domestic pet brands, the market share of overseas brands has gradually decreased, and the new online+offline retail model dominates the market. There are many participants in the pet industry, and the market structure is relatively scattered, and the concentration is expected to be further improved.

According to the white paper data of pet industry, the market size of China’s pet industry (dogs and cats) reached 270.6 billion yuan in 2022, up 8.7% year-on-year, and the compound annual growth rate from 2012 to 2022 was about 23.2%. With the continuous improvement of the penetration rate of pet families and the maturity of the industry, it is estimated that the market size will increase by 297.7 billion yuan in 2023.

Source: White papers on pet industry over the years.

(2) Development space

Compared with developed countries, China’s pet penetration rate is low and there is a big room for development.

As the earliest and fastest-growing country in the global pet industry, America’s pet economy has entered a mature and stable period. In 2021, the penetration rate of pets in the United States ranked first in the world, and American families with dogs and cats accounted for more than 70%. On the other hand, the development of pet economy in China is entering the fast lane, and the penetration rate of pets is relatively low, about 22%. On the whole, there is still a big gap between China’s pet penetration rate and overseas developed countries, and the industry still has a big room for development in the future.

Data source: public information collation and insight research report analysis.

(3) consumption structure

The penetration rate of sub-categories is relatively stable, the penetration rate of snacks and nutrition products has increased slightly, and the penetration rate of drugs has increased greatly.

As just-needed products for pets, food is still the main consumer market for pets, with a market share of 50.7%. Among them, the penetration rate of snacks and nutrients increased significantly, accounting for 84.7% and 66.1% respectively. Among them, the market share of staple food and snacks decreased slightly, while the market share of nutritional products increased slightly. In terms of pet medical treatment, the market share of dogs’ medical treatment was 29.1%, which was 0.8 percentage points lower than that in 2021, including 1.6 percentage points lower for diagnosis and treatment and 0.7 percentage points higher for medicines. The medical market share of cats is 29.2%, up 0.6 percentage points from 2021. In addition, the market for supplies and services has a large room for growth. The market penetration rate of pet products increased slightly compared with 2021, with a market share of 13.3%. The market share of pet service is 6.8%.

Source: White Paper on Pet Industry in China-Report on Pet Consumption in China in 2022

(4) consumption channels

In recent years, pet e-commerce channels have developed rapidly, and domestic brands have quickly seized the market with the advantage of high cost performance. At the same time, due to the decline in the proportion of traditional channels, the advantages of foreign pet food enterprises in traditional channels such as Shangchao have gradually shrunk.

The data shows that in 2022, 62.9% of consumers tend to buy pet food through online e-commerce platform, which accounts for a much higher proportion than other channels, and online shopping has become the mainstream scene. And 67% of consumers think that domestic brands are more cost-effective and more and more in line with international standards. In the future, domestic brands are expected to be laid out through channel construction, brand marketing, category development, etc., and the market share may be further improved.

Data source: Euromonitor, public information collation.

From the data analysis, China’s pet economy has steadily increased, and the market scale has been steadily increasing, which has survived the stage of the overall economic environment decline. Now the pet industry has great opportunities; Compared with some developed countries in the mature stage of pet industry, the domestic pet industry still has great room for development; Due to the continuous upgrading of the role of pets in pet owners’ families, consumers’ consumption stickiness in the pet field is gradually strengthening; From the perspective of consumption channels, online shopping has become the mainstream scene.

(1) Age distribution of pet owners and users

Pet owners show a "two-terminal" growth trend, with the number of young pet owners increasing continuously and the number of older pet owners increasing slightly.

The pet population presents a younger distribution, and the post-80 s and post-90 s become the main consumers. Due to the differences in educational background, lifestyle, growth environment, etc., young people have a relatively high acceptance of the concept of pet raising and a higher emotional demand for pets. The data shows that in 2022, pet owners are further younger, and after 95, pet owners have dominated, reaching 36.8%; Compared with 2021, the proportion of pet owners after 80s decreased by 10.2 percentage points; After 70, the proportion of pet owners rebounded, rising by 0.5 percentage points.

Source: White Paper on Pet Industry in China-Report on Pet Consumption in China in 2022

In addition, with the growing number of empty nesters and young people living alone, the "lonely economy" has promoted the upsurge of pet raising, pets have gradually become emotional sustenance, and family attributes have been further strengthened. The data shows that in 2022, the population aged 65 and over in China is about 210 million, accounting for 15% of the total population; The number of people living alone has rapidly increased from 70 million in 2013 to 146 million in 2022, which has created a good environment for the rapid growth of the pet industry.

Source: National Bureau of Statistics.

(2) Income and consumption of pet owners

The frequency of pet consumption by pet owners is mostly concentrated in 1-2 times or 3-4 times per month; Pet consumption is mainly reflected in pet food, supplies and medical care. 88.3% of pet consumers in China spend more than 500 yuan annually; The higher the population in disposable personal income, the more they spend on pets. This means that the consumption and demand of the pet industry will also maintain steady growth under the social macro-background of the current steady growth of national consumption.

Source: Shanghai Securities

(3) Consumption stickiness

The change and continuous upgrading of the role of pets has strengthened the consumption stickiness of consumers in the field of pets.

In order to improve the health and quality of life of pets, the average consumption amount of a single pet has increased steadily-from 1,532 yuan/pet in 2017 to 2,216 yuan/pet in 2021, and the consumption upgrading trend appears. At the same time, according to the changes of pet consumption demand, consumers also gave birth to new consumption scenes such as pet photo, social intercourse and birthday, further consolidating the growth foundation of pet consumption amount.

Source: Gongyan.com.

(4) pet factors change user needs.

In recent years, the reasons why consumers are fond of pets have also changed. Compared with the early domestic animals, whose main motivation was "use value", modern urban families began to raise pets based on "emotional value". 85% of consumers keep pets for companionship, followed by fun (61%) and decompression (47%).

From the perspective of pet-keeping motivation, pets are given more emotional roles to accompany their owners and add interest. The role of pets is mainly friends and family with companionship function, and pet owners are more willing to devote themselves to their pets and spend time, energy and money to get a better pet raising experience.

Source: iResearch (as of March 2021)

Among the pet owners, the proportion of young people and old people is gradually increasing, and the pet owners after 1995 are dominant. The "lonely economy" promotes the upsurge of pet raising, and the group of young people living alone and empty nesters is huge, which also creates a good environment for the pet industry.

The spiritual needs of pet owners are increasing day by day. Young people’s acceptance of the concept of pet ownership has also changed, and they are more willing to uphold the concept of pet ownership such as scientific feeding. At the same time, the proportion of high-income people has gradually increased, which has also made the consumer demand of the pet industry gradually increase. The change of pet-keeping motivation has changed the role of pets in the family, and pet-keeping people are more willing to spend more time, energy and money to improve the pet-keeping experience.

In this paper, the direct competing products in the existing APP products in the App Store are selected for analysis. Pets can be divided into two categories: pet mall and pet community. Search the pet community from the seven wheat data website, and select the top two products in the past month as the main competing products under this classification. (Inquiry date is August 29th, 2023)

According to the search results, the top two products in the pet community category are "daily life of the shovel officer" and "pet fat" for analysis.

TOP3 Competition Trend of Search Results of "Pet Community" in the Last Month

These three products have different emphases and outstanding fields. Boqi pet is mainly based on pet e-commerce and operates products in the form of community; The daily life of shovel officials is mainly based on community sharing and pet keeping records, and there is also a pet e-commerce part, which pays more attention to and emphasizes the instrumental nature of products; Pet Fat is based on the community of interest, and provides users with more comprehensive and convenient services in the form of online and offline cooperation.

Boqi Pet APP Product Structure Diagram

Structure diagram of daily APP product of shovel officer

Product structure diagram of Pangpang APP

The positioning and core functions of each product can be seen from the product structure diagram.

The product of Boqi Pet APP is positioned as a community+e-commerce pet products mall app. As can be seen from the product structure, its function focuses on the mall part, and its community function is more about assisting the e-commerce part.

The daily life of shovel officials is mainly based on online community and pet e-commerce. Compared with the other two products, the daily product structure of the shovel officer also provides an entrance for the e-commerce part on the first-level page, which meets the product positioning and adopts the product model of community+e-commerce.

There are very rich contents under the pet-raising function, including medical treatment, e-commerce, pet-raising tools, daily records and other modules. At the same time, online to offline, a pampered city, can effectively contact merchants and users in the same city, and provide a platform for merchants in the same city in the vertical field.

The above is the induction and summary after experiencing three products. By comparison, we can draw the following conclusions:

① High coincidence of core functions.

All three products are in the form of content output, with community sharing as the core function. Users can publish trends on the platform, share the daily life of pets or experience planting grass in the output products, and create a community exclusively for pet owners to interact with each other through content. At the same time, the function of planting grass or using pet mall can realize the profit of pet e-commerce in the products. In addition to the interactive community, while the core functions are developing steadily, all platforms have also broadened their business scope to varying degrees, such as medical care, popular science, daily records, regular reminders, etc., and finally formed a phenomenon of high overlap of functions.

② There are differences among individual functional plates.

There are differences in the functional arrangement of the home page of each product. Boqi Pet arranges some functions of e-commerce and community dynamic display on the home page at the same time. The daily homepage of the shovel officer only arranges daily functions and popular science article recommendations, and arranges all community dynamics on the pet circle page; The home page of Pet Fat is the community dynamics. It recommends the display of graphic notes with double feed streams, and arranges all pet raising functions on the pet raising page. The e-commerce sector also has its own emphasis, and the Boqi pet platform has its own pet products; The daily shopping mall of shovel officer is rich and comprehensive, and the function of the whole shopping mall is mature; The products in Pangpang Mall are linked to other platforms in the form of a third party, which mainly plays a guiding role, but the O2O function of this product is more perfect than the other two products, forming a good cooperation model with offline stores.

③ The emphases of different products are different.

The core function of these products is the pet community, but in different products, the proportion of the pet community plate is different, and other functions except the community also have their own characteristics. From the arrangement of different first-level pages of each product, we can see the functional focus of each product. Boqi Pet strives to build an e-commerce platform to assist the main business with community functions; However, the daily life of the shovel officer focuses on the tool attribute of the product, and the community attribute is weak; Pangpang focuses on its pet community plate, and at the same time provides a more comprehensive pet raising function. Among these products, the medical and city functions of Pangpang are more prominent.

The following is an analysis of the core processes of some major functions of each APP. The product experience analyzes the two core functions of pet community and pet e-commerce. Taking "publishing dynamic function" and "pet e-commerce function" as the breakthrough points, this paper experiences from these two functional modules, compares the same functions in different products, and puts forward improvement suggestions for product optimization.

(1) Publishing dynamic functions

① Boqi pet

Part of screenshot of Boqi pet publishing dynamic process

Boqi pet publishes dynamic flow chart.

Experience feelings:

Advantages:

  • There are many forms for publishing;
  • There is no word limit in editing content, so editing operation is more convenient;
  • When uploading photos, you can choose a variety of upload forms, and choosing photos and videos can be simply beautified and edited;
  • Pets and related topics can be selected at the bottom of the editing page when publishing trends. On the one hand, it is convenient for users with multiple pets to use, on the other hand, it increases the convenience and versatility of users’ sharing, increases the communication opportunities between users and enhances the product experience.
  • The release can participate in the evaluation, which brings convenience for users to plant grass and e-commerce functions.

Insufficient:

  • You can’t choose openness in publishing dynamics, but it is open by default, which is not conducive to users who want to keep privacy;
  • The published trends need to be viewed from my-personal information, with many levels, and the entrance is hidden, which is not convenient for users to operate;
  • In the display of community pages, there are few contents displayed on each page, so it is difficult to identify the contents.

(2) the daily life of the shovel officer

Screenshot of the daily publishing dynamic process of the shovel officer

Daily release dynamic flow chart of shovel officer

Experience feelings

Advantages:

  • Increase the page entrance obviously, and distinguish it from other buttons by color and button size, which is convenient for users to find;
  • The whole process has fewer operation steps, which is simple and convenient for users to operate;
  • There is no word limit in editing content, so editing operation is more convenient;
  • You can choose whether to make it public or not to protect users’ privacy. In terms of privacy, users can choose whether the content is public or not, which eliminates the concerns caused by privacy issues.

Insufficient:

  • When adding a video, you can only select one video at a time. If you want to publish multiple videos, you can only select Add multiple times.
  • Not editable when adding photos;
  • You can’t save the draft if you exit the editing page and then enter the content that needs to be edited again. If the user accidentally quits the editing page, the edited content will be lost and the user needs to edit it again.

③ Pet chubby.

Screenshot of the dynamic process of pet chubby publishing.

Pang Pang released the dynamic flow chart.

Experience feelings

Advantages:

  • When editing content, you can simply edit (crop) the selected photos and simply edit (clip the video length) the selected videos;
  • With topics, users, activities, addresses and other related choices;
  • In addition to the body content, you can edit the title within 20 words;
  • There is a function of saving drafts, and there is a prompt whether to save drafts when quitting halfway.

Insufficient:

  • Only one video can be selected when publishing the selected video;
  • The selected video cannot be less than 2 seconds.

Through the analysis of the dynamic function process of publishing in three apps, this paper gives some optimization suggestions for the dynamic function of publishing Boqi pet:

  • You can add the option whether to disclose it or not, which is convenient for some users.
  • When choosing the photo/video format for publication, a title can be added before the text, which is convenient for users to browse different contents. When dynamically displaying to the pet circle, only the title can be displayed, which makes the display page cleaner and easier to browse, and increases the information content of the page.
  • After editing the text content, the related options are not limited to pets and topics, and you can add tags, @ Other Users and other options.
  • You can improve the personal dynamic portal, raise the level, add personal dynamic functions to the community dynamic homepage, or add recognizable entrance buttons.

(2) Commodity purchase function

Functional Structure Diagram of Boqi Pet Mall

Functional structure diagram of daily shopping mall of shovel officer

Functional Structure Diagram of Chongpangpang Shopping Mall

The daily life of Boqi pets and shovel officials in the three apps is relatively complete in the e-commerce part. The fat e-commerce part is more inclined to merchants in the same city, and drives the e-commerce part of the whole product in the form of O2O.

Boqi Pet uses the community plate to assist the e-commerce part. For example, the functional plates such as evaluation and talent in the community can help users plant grass, so as to purchase goods and form a cooperation with the e-commerce part. The evaluation square in Boqi pet is a special function, which makes full use of the community function, and a large number of evaluations also make users more efficient when choosing goods.

At the same time, Boqi pets have self-operated goods, and adopting self-operated mode has many advantages. Self-operated goods have more exposure, which not only has higher search weight, but also provides independent entrance for priority recommendation. Self-operated goods have perfect quality assurance and after-sales service; The repurchase rate of self-operated goods is higher, so it is more helpful for the conversion rate and retention rate of users.

Some pages of Boqi Pet Mall are displayed.

The daily life of the shovel officer has an independent shopping mall section, and the search page provides popular search and historical search. Keeping historical search records can make users use this function more conveniently. Among them, the classification of dogs and cats is more comprehensive, but it does not provide the classification of small pets and different pets. Share function is not set on the product details page.

Some pages of the daily shopping mall of the shovel officer are displayed

There is a big difference between the focus of the shopping mall and the other two products. In the shopping mall, the traditional sales of goods are not the main business, but the mode of good goods recommendation is used as the link between online and offline, goods and users. Through the platform, users can browse the general situation of goods, and click on the details of goods to automatically jump to the original product platform for purchase. Chong Pang Pang Mall strives for greater concessions for users, thus improving the retention rate of users.

In the same city merchants section, users can find the services or goods they need faster, and the distance of offline stores can be screened by positioning, which greatly improves the efficiency of users to solve offline needs. At the same time, as an integrated O2O platform, Pangpang can reach cooperation with offline merchants, which is mutually beneficial and win-win. However, due to the particularity of offline transactions, how to ensure the activity of the platform and the retention rate of users is a problem that needs to be considered.

Some pages of Chongpangpang Shopping Mall are displayed.

The market situation of the pet industry is rising steadily, and the pet economy is developing very well. From the analysis of users, the age of consumers is more and more inclined to be younger. With the general increase of consumers’ income, the status of pets in the family is becoming more and more important, and the willingness of pet owners to spend for pets is gradually increasing. The pet industry has a good momentum of "other economy".

(1) Social function

Comparing the products with the dynamic publishing function, the process of Boqi Pet is more comprehensive, and the page hierarchy and interface are relatively simple. When publishing dynamically, you can choose options such as positioning, topic and pet at the same time, which makes the user feel better. Publishing dynamic content can directly participate in commodity evaluation, which also brings convenience for users to plant grass and platform e-commerce to a certain extent, improves users’ activity and stickiness, and has a higher retention rate.

Because the product is a vertical product for pets, the cost of obtaining pet-related content is lower for content viewers, and for content creators, the community operation in the vertical field can get better attention, attract users from both sides through the community, and drain the product at the same time, the community and e-commerce can get very good cooperation, which improves the conversion rate of users and has a positive effect on platform profitability.

(2) mall function

Compared with traditional e-commerce, vertical e-commerce has its own advantages, and vertical e-commerce has more targeted consumer users. The products of interest community can be more convenient from the aspects of customer acquisition mode and user stickiness. Boqi Pet Mall is operated in the mode of B2C+B2B2C, and profits are made by the way of merchants entering+commodity commission+commodity self-management. In view of the daily life of the shovel officer, Boqi Pet has increased the mode of self-operated goods and merchants’ presence. Self-operated goods can face consumers directly, which can obtain higher profits, and at the same time increase consumers’ dependence on the platform. Vertical e-commerce can better understand the characteristics of consumers’ needs, and use the platform to obtain the most direct market information and consumer feedback, so as to optimize products faster and grasp the control rights of users.

From the above analysis, it can be seen that products featuring interest communities can attach importance to the connection between communities and e-commerce, and provide users with interests, popular science, sharing and other services from the community, so as to promote the user activity and user stickiness of the platform by increasing user traffic, and at the same time, use the interaction of users in the community to drain the e-commerce part of the platform.

E-commerce in the vertical field can gain greater trust from consumers, and it is more concentrated in categories. The platform is cooperative with enterprises, and it can also win greater preferential strength for consumers, making users more selective. Therefore, e-commerce in the vertical field should pay more attention to the quality and service of goods and increase the product experience of users. Consumers will be more inclined to choose more professional and trustworthy shopping channels.

通过admin

Parents and kindergarten teachers expect: to return kindergarten time to children.

  "The draft preschool education law once again clarifies the identity of preschool education in the whole school education system, which is really gratifying." When reading the report that "People’s Republic of China (PRC) Preschool Education Law (Draft)" (hereinafter referred to as "Draft") was submitted to the National People’s Congress Standing Committee (NPCSC) for deliberation, the stone in Yan Hong’s heart finally fell to the ground. She described her feelings at that time, "It was like running a marathon, and it was finally coming to the end".

  Engaged in preschool education for more than 20 years, Yan Hong has witnessed the rapid development of preschool education and has been paying attention to the legislative process of preschool education.

  "Almost every two sessions, we can see suggestions for preschool education legislation. We often pay attention to and discuss preschool education together." This time, Yan Hong believes that this shows that the whole society attaches great importance to preschool education, and it is also a milestone in the improvement of national education literacy.

  Preschool education is accelerating into a new era of "laws to follow". What are the expectations of parents, kindergarten teachers, principals and preschool education experts?

  _______________

  When the income of kindergarten teachers increases, more enthusiasm will be devoted to education.

  "The biggest obstacle before preschool education is the problem of money." Gao Bingcheng is the director and associate researcher of the Preschool Education Research Office of China Academy of Educational Sciences, and the deputy secretary-general of China Preschool Education Research Association. He has been engaged in preschool education research all the year round.

  "Kindergarten teachers have low salaries and it is difficult to attract outstanding talents to teach." Through investigation, Gao Bingcheng found that in kindergartens, there is a big wage difference between non-editing teachers and editing teachers, and the phenomenon of different pay for equal work is serious.

  Article 25 of the Teachers’ Law stipulates that the average salary level of teachers should not be lower than or higher than the average salary level of national civil servants, and gradually increase. This should include kindergarten teachers.

  Nowadays, all localities have clearly stipulated the highest charging standard for inclusive private parks, but most areas have not scientifically calculated the average cost per student for inclusive private parks. The subsidy standard for inclusive private parks is too low, the subsidy is weak, and the incentive effect is not obvious. Parents have to bear more school costs.

  To this end, he expects that after the legislation of preschool education, the mechanism of funding input and cost sharing can be improved to ensure the priority development of preschool education. Ensure the continuous improvement of the financial input level of preschool education, and form a more sound financial input and cost-sharing mechanism for preschool education.

  Talking about the issue of funding guarantee, Yan Hong hopes that preschool education can realize the rule of law in funding guarantee like compulsory education and higher education.

  She learned that most of the funds related to preschool education are now managed by local finance. If the local finance is good, there will be more investment in preschool education, and vice versa. As a result, the financial investment in preschool education fluctuates greatly.

  Yan Hong said that the funding guarantee for pre-school education is now flexible, and some places adopt the project system, and the amount of funds is greatly influenced by the project authorities. She expects to pass preschool education legislation and become more rigid in terms of funding guarantee.

  "I hope that education funds should be institutionalized and increase the proportion and importance of investment in preschool education." She said.

  Huang Qi, who works in Hainan, is the mother of two children. In the kindergarten stage, she has dealt with many teachers. She learned that the income of kindergarten teachers is generally not high, and their work enthusiasm needs to be improved. She hopes that the income level of kindergarten teachers can be improved. "When the income of kindergarten teachers is improved, more enthusiasm can be invested in preschool education."

  What is gratifying is that the draft clearly proposes to improve the investment mechanism and strengthen the funding guarantee.

  Ensure that the knowledge mastered by kindergarten teachers is scientific and keeps pace with the times.

  Xu Yuanfeng, a teacher of Dingxin Kindergarten in Hangzhou, Zhejiang Province, has been engaged in preschool education since she graduated from undergraduate course in 2016. Although her college major is preschool education, in recent years, with the development of preschool education and the acceleration of knowledge updating iteration, she found that the concepts and methods she had learned before could not meet the needs of her work.

  In the teaching work, she found that some children have behavior problems, and she didn’t have enough educational and psychological knowledge as theoretical support, so she couldn’t scientifically and objectively analyze the causes of children’s behavior, which led to the bottleneck in the education of these children.

  Xu Yuanfeng once encountered that some children walked into the kindergarten without talking, but they could talk naturally when they walked out of the kindergarten gate. This behavior lasted almost the whole kindergarten stage. At that time, she checked the relevant literature and thought that this may be "selective silence" and may be caused by serious separation anxiety. "But as a front-line teacher, I tried various ways such as encouragement and guidance, but it still didn’t work, which made me feel that my knowledge and methods still need to be improved."

  She told the reporter of China Youth Daily and China Youth Network that as a front-line teacher, it is necessary to constantly improve their professional quality, see the individual differences of different children in practical activities, master scientific physical and mental laws and age characteristics, match different educational methods, and teach students in accordance with their aptitude.

  "I look forward to allowing more teachers to receive continuing education and learn more scientific and advanced educational knowledge." What makes Xu Yuanfeng happy is that she saw what she expected in the draft. The draft stipulates that it is necessary to strengthen the construction of teaching staff and improve the quality of teachers. Kindergartens should scientifically carry out conservation and education activities according to the physical and mental development laws and age characteristics of preschool children, and should not teach the curriculum content in primary schools or adopt primary education methods.

  Huang Qi was very happy when she saw the draft that "kindergartens should scientifically implement conservation and education activities according to the physical and mental development laws and age characteristics of preschool children", because her children had encountered similar problems.

  Her eldest son has graduated from kindergarten and attended two private kindergartens, and the quality of the teachers he met is uneven. Individual teachers don’t understand the law of preschool children’s physical and mental development, don’t teach students in accordance with their aptitude, and only stay at the goal level of ensuring children’s personal safety, and can’t carefully guide children’s physical and mental healthy development.

  She recalled that when the eldest son entered the new kindergarten as a transfer student, he had separation anxiety and it was difficult to adapt to the new group. Once after Huang Qi left the kindergarten, the child hid under the table and sobbed softly. The teacher turned a blind eye and did not give any comfort. "I was very disappointed when other parents saw it when they sent their children to the kindergarten."

  In the news reports, Huang Qi saw that there were many kindergartens, especially private ones. In order to meet the psychological needs of some parents, the middle class began to practice writing and learn addition and subtraction. "This obviously does not conform to the law of children’s physical and mental development. Children’s finger muscles are more mature after the kindergarten class, and they can skillfully hold the pen. "

  Zou Lina, director of the Kindergarten Mental Health Center of China Academy of Sciences and a doctor majoring in student development and education, found in teaching and scientific research that teachers’ mastery of children’s psychological laws is the basis for implementing all education, but in reality, many teachers have not paid due attention to it. "I found that many kindergartens are carrying out ineffective courses and activities and cannot take care of the individual needs of young children."

  She found that some kindergarten teachers take their children to do manual work, painting and scientific experiments, but because they are not based on understanding the children’s growth level, they just follow the steps and simply repeat them, which does not encourage children to think deeply and explore. "This kind of activity design itself is not to promote children’s effective learning, but to simply imitate and mechanically operate."

  She expects that kindergartens pay more attention to the individualized development needs of children and provide appropriate education for children from the perspective of the development of children’s psychological science. "Therefore, it is necessary to strengthen the training and guidance of preschool educators to ensure that the knowledge they have mastered is scientific and keeps pace with the times."

  Create a good atmosphere for the whole society to care for and support the reform and development of preschool education.

  Zou Lina believes that when the draft enters the deliberation stage for the first time, we should solicit more opinions from the public, gather the expectations and demands of all parties, and more benefit the people’s livelihood and public opinion. She suggested that parents, education administrators, preschool education practitioners, legal professionals and child psychologists should put forward more opinions and suggestions based on their own experiences and reach a consensus, so that the law can be enriched and improved.

  Gao Bingcheng said that in the process of reviewing the law, the education department should make full use of TV channels, newspapers and magazines, online media and other channels, and publicize it to kindergarten teachers, parents and the public through feature films, brochures, series of articles and other forms, so that more people can understand the legislative process and care about preschool education.

  He suggested that kindergartens, families and even the whole society should be guided to establish a scientific concept of protecting education and vigorously create a good atmosphere for the whole society to care for and support the reform and development of preschool education.

  "Now when it comes to preschool education, it is generally considered to be a matter of kindergarten." Yan Hong said that at present, there are misunderstandings about the concept and orientation of preschool education in the whole society. Most of the people who take the initiative to understand preschool education are kindergarten teachers and parents don’t know enough.

  She believes that since preschool education legislation has entered the preliminary examination procedure, it is necessary to carry out publicity and collect more opinions and feedback from everyone.

  Ding Ling, who works in Beijing, has a son in kindergarten. Knowing that the draft has entered the deliberation stage, she said that parents should also understand the legislative process and make more suggestions, "expecting to solve more practical problems through legislation."

  Ding Ling believes that parents can improve their legal literacy, have a more standardized and clear understanding of kindergarten management, and have a better understanding of children’s physical and mental development by understanding the relevant process of preschool education legislation and learning the specific contents in the draft. In addition, from the national level, better protection of children’s educational environment will play a very good role in alleviating parents’ educational anxiety.

  Zhongqingbao Zhongqingwang reporter Li Huaxi Source: China Youth Daily

通过admin

Notice of the General Office of the State Council on the arrangement of some holidays in 2024

General Office of the State Council on 2024

Notice of some holiday arrangements

State Council invented electricity No.7 [2023].


People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

With the approval of the State Council, we hereby notify you of the specific arrangements for the holidays of New Year’s Day, Spring Festival, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival and National Day in 2024.

First, New Year’s Day:It is a holiday on January 1st, even with weekends.

Second, the Spring Festival:From February 10 to 17, the holiday was suspended for 8 days. Go to work on February 4 (Sunday) and February 18 (Sunday). Encourage all units to implement the system of paid annual leave and arrange employees to rest on New Year’s Eve (February 9).

Third, Tomb-Sweeping Day:From April 4 to 6, we will have a holiday for 3 days. Go to work on Sunday, April 7.

Fourth, Labor Day:May 1 ST to 5 th, a total of 5 days. Go to work on Sunday, April 28th and Saturday, May 11th.

Five, Dragon Boat Festival:June 10th is a holiday, even with weekends.

Six, Mid-Autumn Festival:From September 15th to 17th, we will have a holiday for 3 days. Go to work on Saturday, September 14th.

Seven, National Day:From October 1 ST to 7 th, there will be a holiday for 7 days. Work on September 29th (Sunday) and October 12th (Saturday).

During the holidays, all regions and departments should properly arrange the work of duty and safety, security, epidemic prevention and control, etc. In case of major emergencies, they should report them in time and properly handle them according to regulations to ensure that the people spend the holidays peacefully.

the General Office of the State Council     

October 25, 2023     

通过admin

Love and companionship and house dogs disturbing neighbors How to solve the problem of raising dogs for office workers

  On September 17, an office worker left his friend’s dog at home alone in a residential area in Meishan, and the dog barked day and night, which attracted many owners in the residential area to complain to the property management.

  According to media reports, such a situation is not uncommon in many cities in Sichuan. In the past few days, a reporter from Chengdu Business Daily-Red Star News visited and found that nowadays, there are more and more dog lovers, including many young office workers. However, many office workers have limited time and energy. After going to work, they either keep their dogs at home alone, or give them away for a while, or ask someone to look after them. The difficulty of raising a dog is far beyond their original beautiful imagination.

  Should office workers have dogs? How to keep a dog to avoid "house dogs disturbing neighbors" after work? Many pet shop owners and dog owners suggest that if you don’t have enough affection, adequate preparation and enough patience and time for dogs, don’t keep dogs on impulse … …

  annoyed

  Nobody barks at home, disturbing people day and night.

  Owner’s complaint: property management

  At about ten o’clock in the morning of September 17th, a dog barked again in a residential area of Dongpo Avenue in Meishan City, Sichuan Province. "This dog has been barking for several days." Yang Jun, a citizen of Meishan, opened the window, and the barking of dogs came from the next unit, which made Yang Jun angry.

  Yang Jun is in business, and he can’t go home until very late every day these days because he is with customers. According to his previous schedule, he usually wakes up naturally until noon the next day, but these days, because the dogs in the community bark day and night, he can’t rest at all.

  "Property management." Yang Jun opened WeChat and complained in the community owners.

  "Yes, the dog barks with anxiety." As soon as Yang Jun spoke, the owners all spoke out in the group. "If you don’t have time, don’t keep a dog. Howling all day will affect your rest."

  After the property received the complaint, it came back in less than an hour: it was the dog of the owner’s friend, and it was temporarily fed for two days, and it was arrested later.

  "I know that the barking of the dog has caused great trouble to the neighbors. I am really sorry." On the evening of 17th, the reporter contacted the owner and talked about the dog sent by this friend. He was a little helpless. "My friend is on a business trip for a few days, and we have to go to work again, so we have to keep his dog in a cage."

  perplex

  Many office workers who raise dogs make complaints.

  How to keep a dog and go to work at the same time?

  In the past few days, Chengdu Business Daily-Red Star News has randomly visited more than 20 residential quarters in 13 cities and states in Sichuan Province, including Chengdu, Meishan, Ya ‘an, Leshan, Mianyang and Deyang. At least 50 owners said that in their own residential quarters, there have been disturbing phenomena such as the owner was not at home and the dog barked, which caused many complaints. Among them, about 70% of the dog owners are office workers. When the owner goes to work, the dog will "fly himself" at home.

  This situation is an annoyance to owners who don’t have dogs. For many dog owners, it is actually a problem.

  Li Qiang, who is engaged in the computer industry, once had a husky. Every time he went out to work, this husky would be called for ten minutes before he would stop. Li Qiang used to keep the dog at home. After the sofa and mattress at home were bitten by the dog, he kept the dog in the bathroom. Not only that, sometimes this husky runs downstairs to chase the puppy, glared at the old man and urinated everywhere. To this end, Li Qiang received many complaints from its neighbors.

  Tong Tong, who works in a cultural company, keeps two puppies at home. Because the working time and place are relatively free, she often takes the dogs with her when she goes out. Occasionally, when dogs can’t be brought, Tong Tong will put them in the kennel. "We have trained dogs to go to the toilet since childhood, let them get used to life in cages, and there may be playmates, so dogs rarely bark."

  Hu Ying, a pet owner in Meishan City, said that many young people kill two birds with one stone by sending their dogs to have a beauty treatment before going to work and picking them up after work.

  doubt

  If you can’t raise it well, why should you raise it again?

  "Have a companion when you are lonely."

  Before opening a pet shop, Hu Ying was also a working dog owner. Because of her love, she opened a pet shop. Nowadays, many of her clients are young office workers, among whom about 80% are women, and many of them are single.

  Hu Ying said that among office workers who have dogs, there are many impulsive people. Of course, more reasons are because dogs are spiritual, intelligent and loyal. Nowadays, many office workers are under great pressure, and having a dog has a sense of dependence and security, which is a good way for people with loneliness to relax.

  Wang Hong, who works in Meishan, is very handsome on the surface, but he doesn’t have many good friends in Meishan, so he bought a dog and brought it back to his family to keep him company.

  "Sometimes I know that I can’t take care of dogs, but I’m really lonely." Wang Hong said, but he goes to work during the day, and the dog is alone at home, and it is also lonely.

  Solve the situation

  It is private to have a dog.

  But how to break the "house dog disturbing neighbors"?

  The master trains the pulse to increase the sense of security and let it learn to wait.

  Having kept a dog for more than 10 years, Tong Tong has learned a lot about keeping a dog. She said that dogs love to bark, except for the breed of dogs, the limited space and the proximity of strangers. Another important reason is that dogs like to keep company with others and be separated from their owners for a long time, which will make them feel abandoned and left out.

  Hu Ying also agrees with this statement. She said that barking of dogs mostly occurs in the early stage of raising dogs. If the owner does not train his behavior habits, the dogs will feel insecure because of anxiety and other reasons.

  Shen Qunhui, who has run a pet shop in Meishan City for many years, said that it is best to increase the dog’s sense of security through training and let the dog learn to wait. For example, pretending to go out, the dog barks at home and scolds it. When it spends time alone and quietly, it needs to be rewarded. It can start for a minute or two, and then slowly increase the time, and so on.

  "The most important thing is to let the dog know clearly through training that the owner has only left temporarily and will come back later." Shen Qunhui said that in addition, office workers must take their dogs to play after work, so that the dogs can be satisfied physically and mentally, and the chances of howling will be reduced.

  Professional advice

  The quality of a dog reflects the quality of its owner.

  Don’t have the patience and time to get a dog on impulse.

  At the beginning of raising a dog, Li Qiang naively thought that raising a dog was very simple, as long as he had food and a place to live, but after raising it, he found that it was not as easy as he thought. After raising it for more than a year, the husky in Li Qiang was sent to his hometown in the countryside.

  Ren Yuan, who works in a pharmacy in Chengdu, once imagined that when she bought an Alaskan dog last year, people around her would look envious when she walked the dog after work, but in less than three months, Ren Yuan sent the dog away.

  "During the day, it curled up in a cage, and it was painful. When I was tired after work, it was even more difficult to think about walking it."

  "You think you have the energy to keep a dog, but the practical difficulties will far exceed your expectations. If you have no real feelings, patience and time for dogs, office workers should not keep dogs on impulse. " This is the common view of Li Qiang, Hu Ying and Shen Qunhui.

  Shen Qunhui said that in a sense, the quality of a dog is the quality of its owner. Dog owners should be responsible for their dogs, and it is most basic not to let dogs disturb their neighbors.

  Lawyer’s statement

  If a dog owner causes mental damage to his neighbor,

  You can claim compensation

  Wang Yingzhan, a lawyer of Beijing Lanpeng (Chengdu) Law Firm, believes that dog owners should keep dogs in accordance with the law and in a civilized manner, and must not harm the legitimate rights and interests of others. Dog owners and neighbors are neighbors, because the disputes between them are handled in line with the principle of facilitating production and life. Dog owners should try their best to stop barking when keeping dogs in their homes. If the barking does not affect the normal life and rest of their neighbors in time, dog owners should take active measures to put the pet dog up for adoption to others as soon as possible. If it causes serious mental damage to neighbors, neighbors can demand compensation for mental damage in addition to asking dog owners to stop barking.

  Letting pet noise continue to disturb people has serious consequences

  May be detained by public security

  Lawyer Wang Xinnian, director of Sichuan Xinnian Law Firm, said that the pet noise that keeps disturbing people is not only a civil tort, but actually an administrative violation. The new law on public security administration punishment has included this kind of pet noise nuisance into the new public security violation. Under this circumstance, the public security organ can give a warning to the breeder or manager of this related pet according to the owner’s complaint or report, and order him to correct it in time. If the public security organ warns them not to change, they can be fined. If the pet keeper or manager lets the pet noise disturb the people and causes serious consequences, they can be detained for public security. Therefore, if pet owners or managers infringe upon the interests of others when exercising their rights, they may not only be subject to civil tort claims, but also face administrative violations. (Chengdu Business Daily-Red Star News Chief Reporter Jiang Lin’s photo report)

通过admin

Government engineering construction sets a "military order" Shenzhen Construction and Works Department speeds up government engineering construction.

  Major projects are "stabilizers" and "ballast stones" for social and economic development. As the chief steward of government projects, Shenzhen Construction and Works Department will be responsible for more than 200 projects in 2020, and plans to complete the investment of 15.6 billion yuan in the whole year. Among them, there are as many as 30 major projects, and it is planned to complete an investment of 11.9 billion yuan this year.

  How to speed up the construction of government projects in the critical period of epidemic prevention and control and resumption of work and production?

  On March 16th, the Municipal Department of Construction and Public Works signed the "Target Responsibility Letter" with all directly affiliated units, and issued a "military order": in 2020, 29 projects such as Shenzhen Middle School (Nigang Campus) and Guangqiao Yayuan Safe Housing will be fully guaranteed to be put into use; Promote the steady development of 34 projects under construction, including Sun Yat-sen University Shenzhen Campus, Xinhua Hospital and Second Children’s Hospital; Comprehensively promote the construction of 48 projects including Shenzhen Opera House and Reform and Opening Exhibition Hall; Accelerate the efficient promotion of 90 preliminary projects such as the new Shenzhen Cultural Center.

Shenzhen high school nigang campus
Sun Yat-sen University Erbiao West Zone Gongjiao Building

  "Resolutely implement the decisions and work arrangements of the central, provincial and municipal governments, adhere to the prevention and control of epidemic situation and the resumption of work and production, so that the prevention and control of epidemic situation will not be reduced, and the pace of government engineering projects will be accelerated, which will provide strong support and inject strong impetus into Shenzhen’s economic development." The relevant person in charge of the Municipal Construction and Public Works Department introduced that through the scale advantage, professional advantage, long-term owner advantage and institutional advantage of the Public Works Department, the investment plan was completed with high quality and high standard, making contributions to the construction of the pioneering demonstration zones in Guangdong-Hong Kong-Macao Greater Bay Area and Socialism with Chinese characteristics.

  48 projects including the Conservatory of Music started this year.

  All along, people from all walks of life have always paid attention to the construction of livelihood projects such as education, health care and medical care. What projects will be promoted and put into use by the Municipal Construction and Works Department this year?

Panoramic aerial photography of the northeast of the main construction of Shenzhen University Xili Campus Construction Project (Phase II)

  Ensure that 29 projects under construction, such as Shenzhen Middle School (Nigang Campus), Shenzhen Maternal and Child Health Hospital Fuqiang Campus Inpatient Building, Huanggang Port Temporary Travel Inspection Site, shenzhen public Third Generation Command Center, Shenzhen Power Grid North Ring Cable Tunnel, Pinghe Yayuan, Guangqiao Yayuan, Shanghai Gold Exchange and Radio and Television Financial Center, will be put into use this year.

Science and Technology Museum
Shenzhen jihua hospital

  We will promote the expansion project of the Municipal Science and Technology Museum (new museum), Sun Yat-sen University Shenzhen Campus, Harbin Institute of Technology (Shenzhen) Campus, Shenzhen University Xili Campus (Phase II), Xinhua Hospital, Second Children’s Hospital, Jihua Hospital, Guangming Campus of Chinese Medicine Hospital (Phase I) and other 34 projects under construction with high social concern.

  We will comprehensively promote the "Top Ten Cultural Facilities in the New Era" projects such as Shenzhen Opera House, Exhibition Hall of Reform and Opening-up, Ocean Museum, Natural Museum, School of Innovation and Creative Design, Conservatory of Music, and start construction of 48 projects such as the new project at Huanggang Port, the Chinese University of Hong Kong (Shenzhen) (Phase II), Shenzhen Hospital of the University of Hong Kong (Phase II), Shenshan High School and Guangming Branch of Shenzhen Institute of Drug Inspection.

Shenzhen Art Museum

  We will speed up the construction of the campus of Georgia Institute of Technology, Tianjin University, the safety renovation project of the school building of Yuxin School in Shenzhen, the renovation and expansion project of Shenzhen People’s Hospital (Phase I), the acupuncture and massage branch of Shenzhen Hospital of Traditional Chinese Medicine, and the new museum of Shenzhen Cultural Center.

Technical university

  All 30 major projects resumed work.

  This year, the Municipal Construction and Works Department plans to complete an investment of 15.6 billion yuan, involving more than 200 projects. Among them, 30 major projects will complete an investment of 11.9 billion yuan. How to speed up the resumption of work and production on the basis of effective prevention and control of epidemic situation?

  "Under the leadership of the Municipal Party Committee and Municipal Government, the Municipal Construction and Works Department unified its thoughts and actions in this COVID-19 epidemic prevention and control and resumption of production, timely and accurately grasped and implemented the decision-making and deployment of the CPC Central Committee, the deployment and arrangement of provincial and municipal work, scientific prevention and control, and precise policy." The relevant person in charge of the Municipal Construction and Works Department introduced.

  At the beginning of the epidemic, the Municipal Department of Construction and Public Works quickly introduced ten measures for post-holiday epidemic prevention and control and safe production of projects under construction, forming the "1234 Tactics"; Combined with the development of the epidemic situation, in view of the work of resuming work and production, some precise measures such as orderly resumption of work, "six requirements" of closed management on the construction site, and "three areas, two controls and one specialty" risk management were put forward, and the implementation of all measures was guaranteed by formulating assessment and reward rules to minimize potential risks. In addition, the leaders of the Municipal Department of Construction and Public Works, the leading cadres of various offices and directly affiliated units took root in the front line, carried out supervision and inspection, helped enterprises to solve problems, vigorously promoted the resumption of work and production of projects under construction, and accelerated the preliminary work of major projects.

  Up to now, all the 30 major municipal projects under the responsibility of the Municipal Construction and Works Department have resumed work, and the overall progress and investment plan of the projects are basically less affected by the epidemic. Individual projects that are lagging behind due to the epidemic are expected to catch up in the second quarter.

  Among the 30 major projects, there are two projects in the early stage this year: the first phase of Pengcheng Laboratory Shibilong Park, the Longhua District People’s Procuratorate handling cases and the professional and technical housing project; During the year, four new projects were started: land formation and soft foundation treatment of Shenzhen Airport’s third runway expansion project, Huanggang Port new construction project, shenzhen polytechnic North Campus Phase I, and shenzhen polytechnic Overseas Chinese Town Campus overall renovation project.

Aerial photography of School of Standardization, South University of Science and Technology Phase II
South university of science and technology of china phase 2

  There are four projects completed before the end of the year: Shenzhen Medical Device Testing and Biomedical Safety Evaluation Center Construction Project, Pinghe Yayuan Project, Guangqiao Yayuan Project and North Ring Cable Tunnel Project; The remaining 20 projects will be under construction this year.

  The branch was built on the project, and party flag floated on the construction site.

  Strengthen the guidance of party building and promote the comprehensive integration of party building and business work. Carry out the "Party Building+"activities in a targeted manner, improve the cohesion and combat effectiveness of the team, ensure the smooth progress of the project in a safe, efficient and high-quality manner, and let the bright red party flag fly high in the front line of the project.

  It is understood that in the past year, the Municipal Construction and Works Department has carried forward the glorious tradition of "the branch is built on the company", combined with the actual work, focused on building a characteristic party building brand of the Municipal Construction and Works Department of "the branch is built on the project and party flag floats on the construction site", strengthened the organizational co-construction, resource sharing, mechanism convergence and function optimization of grassroots party organizations, and established a temporary party branch based on key projects, which was set up by party member, a member of the construction, construction and supervision units. Through party member’s role as a link, strengthen contact with employees of all parties involved in the construction, help solve practical difficulties, and pass on the party’s care to every builder; Through co-construction with local party organizations, integrate social resources of all parties to serve employees; By carrying out the "Party Building Plus" activity, we can solve the urgent and dangerous problems, give play to party member’s exemplary leading role in engineering construction, strengthen the guarantee of quality, safety, time limit, safe and civilized construction and investment control, and give full play to the role of the Party branch as a fighting fortress and party member’s vanguard and exemplary role in government engineering construction.

  Audit: Liu Yuchan

  Editor in charge: Wu Zixuan

通过admin

China Literature Museum: Continuing the Historical Context and Telling the Story of China Well

  From the original depiction symbols unearthed from Jiahu site to Oracle Bone Inscriptions, inscriptions on bronze, bamboo and silk characters, seal script, official script and regular script … … The cultural development history of the Chinese nation for more than 5,000 years is a history of the development of Chinese characters, and almost all the production and important development stages of Chinese characters occurred in the Central Plains.

  Approaching Oracle Bone Inscriptions’s hometown, Anyang City, Henan Province, the China Literature Museum, known as the "home of words", came face to face. A group of post-modernist buildings with the charm of Yin Shang court are magnificent, telling visitors about the profoundness of China’s writing art and the long history of Chinese culture.

[Freehand brushwork China explores the origin of Chinese characters] China Literature Museum: Continue the historical context and tell the story of China.

  China Chinese Character Museum is a national first-class museum approved by the State Council, which integrates cultural relics protection, exhibition and scientific research. It is a popular science center of Chinese character culture, a national popular science education base and a patriotic education base.

  From the opening of the first phase of the project on November 16th, 2009, to the official opening of the continued construction project to the public on November 16th, 2022, the two phases of the project and the supporting Chinese character park cover a total area of 470 mu, with a construction area of over 90,000 square meters.

  The overall construction of China Chinese Character Museum includes Zifang, the theme square of Oracle bone stele forest, the main pavilion "Xuanwen Pavilion", the continuation of the East Pavilion "Huiwen Pavilion", the continuation of the West Pavilion "Bowen Pavilion" and the Chinese character parks on the east and west sides of the museum. The first phase of the project mainly focuses on the basic exhibition of the development history of China characters, while the second phase mainly includes four special exhibitions, namely, the folk custom of Chinese characters, the calligraphy of Qionglin, the Yinghua in the Bookstore and the Gankun in the Word, which mainly meet the needs of the museum’s academic research, cultural exchange, education and training, and together with the basic exhibition of the first phase, a systematic and complete exhibition system of China characters and culture is constructed.

[Freehand brushwork China explores the origin of Chinese characters] China Literature Museum: Continue the historical context and tell the story of China.

  When you come to China Literature Museum, the first thing you see is Zifang, which takes the shape of "Zi" in Oracle Bone Inscriptions and Jinwen and is decorated with typical patterns on bronzes in Yin and Shang Dynasties. It is the symbolic symbol of China Literature Museum. Crossing Zifang is the main road leading to the main hall, and there are 28 pieces of Oracle bone tablets on both sides, which contain two most representative elements in the Yin and Shang Dynasties — — Oracle Bone Inscriptions and bronzes.

  The main museum of China Literature Museum is Xuanwen Museum. The concept of "post-modernism" is adopted, and the modeling is based on the image of a high-level palace building in Yin and Shang Dynasties, which is based on the word "Yong" in Oracle Bone Inscriptions, that is, a large (Taiyin) room is built on a rammed earth platform with four slopes. The main building adopts the embossed golden dome with gluttonous and flat patterns in the Yin and Shang Dynasties, and the carved wall with red and black patterns, which fully embodies the artistic style of China traditional architecture.

[Freehand brushwork China explores the origin of Chinese characters] China Literature Museum: Continue the historical context and tell the story of China.

  Entering the "Hometown of Characters", the preface hall, the basic exhibition of the development history of China’s characters, the special exhibition of "A Piece of Oracle bones shocking the sky", the special exhibition of Chinese characters folklore, the special exhibition of Qionglin, the special exhibition of Yinghua in the Bookstore, the special exhibition of Gankun in the Word, the interactive video hall and the special exhibition are organically integrated.

[Freehand brushwork China explores the origin of Chinese characters] China Literature Museum: Continue the historical context and tell the story of China.

  From the legend of Cangjie word-making and ancient depicting symbols, to the laser phototypesetting technology and the informationization of Chinese characters and minority languages; From "a stunning Oracle bone" to "dry Kun in the word" … The materials are detailed and the layout is rigorous, showing the beauty of China characters from different angles and in different forms, and presenting a feast of Chinese character culture for the audience.

  In recent years, China Literature Museum has actively demonstrated the academic nature of cultural relics in a popular way, carried out a variety of activities, and used interactive games, online platforms, IP images, live webcasts, digital blogs and other means to perfectly collide and integrate Chinese characters with modern science and technology and cultural life, helping China’s literary culture to "live" and "fire". Now, standing at a new starting point, the China Literature Museum is striving to become a window to show Chinese culture to the whole world and an international platform for literary and cultural exchanges.

[Freehand brushwork China explores the origin of Chinese characters] China Literature Museum: Continue the historical context and tell the story of China.

  Planning:Li zhengying Overall planning:Lei miaoxin Making:Liu Hao write an articleLi Fei Dubbing:Lei miaoxin Poster design:Du Dan and Kong Fanxin