The situation of domestic epidemic prevention and control is improving, and it coincides with the superposition of Children’s Day and Dragon Boat Festival. Many businesses are gearing up for this year’s "6 ? 18" promotion, hoping to gain sales growth against the trend in the biggest consumption season in the middle of the year.
How will consumers react to the marketing offensive of merchants?
Selling is not only on the platform, but also on the phone?
"In the past, the merchants of’ 618′ all sent text messages, and this year they received several calls." A consumer told Zhongxin Finance that the merchants who called her were all brands that she had placed orders for two or three times.
On the social platform, many netizens are also voicing the marketing call of "618". Originally, they subscribed to stores or joined members for convenience, but they did not expect to become the source of "marketing calls": "Send a bunch of text messages, not enough push in the platform, but also call to buy."
Netizens on a social platform exposed the sales calls they received.
Zhongxin Finance noticed that these calls have both landline and private mobile phone numbers. The merchants who call are not only niche brands, but also many big brands such as Lancome, L ‘Oreal and Estee Lauder.
"I feel that many bloggers are promoting the’ 618′ promotion this year, but they can’t buy it in buy buy." Another interviewee said that 618 only bought some necessary summer clothes and bought cat food for the "hairy children" at home.
More preferential treatment, or secretly raise prices?
Frequent harassing sales calls reflect the eagerness of merchants to promote sales. Some platforms also offer many discounts, such as Tmall’s "cross-store full 300 minus 50" and JD.COM’s "cross-store full 299 minus 50".
However, compared with the eager mood of the business platform, many consumers are quite calm.
"300-50 is equivalent to 200-33.3, and we have to make more goods from 100 yuan." Some netizens said that "300 MINUS 50" seems to be more cost-effective, but in fact it costs more.
618 order page presented by a consumer to Zhongxin Finance.
Some consumers told Zhongxin Finance that some merchants seem to have great discounts, but in fact they secretly raise prices. "I put together a list of more than 1,200 yuan in advance and added a shopping cart. I didn’t expect the amount to rise after the event started."
She told Zhongxin Finance that one of the clothes changed from 400 yuan to 600 yuan after the promotion began, which led to an increase of about 200 yuan. "I was so angry that I gave up buying all the goods directly."
Sino-Singapore Finance found that,Although the shopping carts of some e-commerce platforms will show the price reduction of goods, they will not prompt the price increase of goods."The shopping cart and the product page show no signs of rising prices, so it is difficult to leave evidence."
Can the goods ordered be delivered on time?
In the case that the epidemic has not been completely affected, logistics has become a common concern for consumers and businesses: "Can the goods under order be delivered on time?"
Regarding the logistics problem, JD.com Express, in combination with the requirements of accurate management and control measures for community classification, quickly delivered JD.COM "618" goods throughout the country through various service modes, and some consumers received the goods on the day of placing an order.
Data Map: Logistics workers are sorting the "618 Shopping Festival" goods. China News Service reporter Cui Nan photo
Tmall told Zhongxin Finance that some agricultural products suppliers in remote areas chose to use the urban pre-warehouse of Tmall Supermarket to keep the logistics running continuously, thus ensuring the certainty of goods sales during the epidemic. "It is estimated that this year’s’ 618′, the transaction of agricultural and livestock products directly issued by Tmall Supermarket can achieve an increase of 35% to 120%."
Relevant departments are also actively implementing the work of ensuring communication and smoothness.Recently, the smoothness of postal express network has rebounded significantly.According to the data released by the State Post Bureau on June 6, during the Dragon Boat Festival holiday this year (June 3 -5), the national postal express delivery industry collected about 940 million express parcels, an increase of 17% compared with the same period last year. About 970 million express parcels were delivered, an increase of 13.1% compared with the same period of the Dragon Boat Festival last year.
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