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China mutual gold which strong? We will think of Ant Financial, JD Finance, lufax, WeChat Payment, etc. If we take the city as the dimension, we can easily think of the cities where these giants are located: Beijing, Shanghai, Shenzhen, Hangzhou … all seem to be important towns for mutual gold. Which of these cities has stronger mutual gold strength? What are the characteristics of each city’s mutual gold industry?

　

There are many indicators to evaluate the development level of a city’s internet finance, such as the number of mutual fund enterprises, the scale of mutual fund assets, the scale of transactions, financial infrastructure, the number of mutual fund enterprises with unicorn valuation, and the strength of policy support. For the sake of simplicity, this paper observes the mutual gold development degree of major cities from the most intuitive angle, that is, from the index of the number and development level of mutual gold enterprises in the region. Large-scale enterprises will have layouts in big cities such as Beijing, Shanghai, Shenzhen and Hangzhou. This article is based on the location of the headquarters.

　

Beijing: a well-deserved domestic capital of mutual gold

　

In the field of domestic mutual gold, Shanghai, Hangzhou, Shenzhen and other places can be called important cities of mutual gold, but when it comes to the first city of mutual gold industry, Beijing is still doing its part. In Beijing’s mutual gold industry, there are mutual gold businesses owned by Internet giants such as Jingdong Finance and Baidu Finance, as well as large-scale mutual gold companies such as CreditEase, Renren Loan, Lacarra and Rong360, as well as mutual gold businesses owned by state-owned financial institutions such as workers, peasants and China Construction.

　

To sum up, Beijing’s mutual gold industry has several characteristics:

　

First, the format is complete., whether it is payment, wealth management, peer-to-peer lending, financial search, crowdfunding, financial technology and other relatively large formats, or consumer finance, supply chain finance, smart investment, product crowdfunding, equity crowdfunding and other more subdivided areas, Beijing’s mutual gold enterprises have a layout. Mutual gold formats that exist in other cities can basically find the target enterprises in Beijing;

　

Second, there are many mutual gold enterprises.. From the perspective of large Internet companies that carry out Internet finance business, Beijing has the largest number, such as JD.COM, Baidu, Xiaomi, 360, 58, LeTV, Sohu, Sina, etc.

　

In the online lending industry, the data of online lending house shows that by the end of October 2016, the top five provinces with normal online lending platforms were Guangdong, Beijing, Zhejiang, Shandong and Shanghai, with 394, 295, 268, 210 and 205 respectively. In terms of provinces, Beijing is second only to Guangdong, and in terms of cities, Beijing has the largest number.

　

In the third-party payment industry, there are nearly 270 companies that have obtained payment licenses. From the perspective of the provincial distribution of licensed companies, the highest number is Beijing, and 57 companies have obtained licenses.

　

Third, there are many enterprises in the forefront of the industry.. Among the TOP100 platforms of online loan volume launched by Online Loan House in September 2016, there are 33 platforms in Beijing, ranking first among cities. IResearch’s Q2 2016 third-party payment transaction scale ranking shows that among the TOP10 enterprises (Alipay, Tenpay, Bank Merchants, Quick Money, Zhongjin Payment, Remittance to the World, yeepay, Jingdong Payment, Yifubao and Baofu.), Beijing enterprises accounted for 3.

　

From the mutual gold business of large companies, JD Finance has scale advantages in wealth management, supply chain financing, consumer finance and other fields. Baidu Finance has certain advantages in financial technology and has demonstrated its strength in consumer finance fields such as education staging.

　

Fourth, the shortcoming is that Beijing is the domestic Internet center and a big city of mutual gold, but the largest Internet companies and mutual gold companies in China are not in Beijing.. Beijing’s Internet industry and mutual gold industry are superior to enough enterprises, and entrepreneurial enterprises are active enough.

　

It is not surprising that Beijing is the domestic leader in the field of mutual gold. First of all, Beijing is a place where domestic Internet companies gather, and entrepreneurial activities are in full swing. It is normal for large enterprises to have a large number of mutual gold businesses and mutual gold startups. Secondly, Beijing is also a place where financial institutions gather, and has a good industrial foundation in terms of asset-capital docking and talent flow.

　

Hangzhou: a new force of mutual gold in the rise

　

Compared with Hangzhou, Beijing has strong comprehensive strength, but the industry leader is not there; Hangzhou, on the other hand, is the leader in the domestic mutual gold field. Compared with Beijing, its comprehensive strength is insufficient, but it is rising rapidly.

　

Compared with the first-tier cities such as Beijing, Shanghai and Shenzhen, Hangzhou is currently a quasi-first-tier city, but there is not much gap between the Internet industry and the mutual gold industry in Hangzhou. There is a giant ant financial service in the domestic mutual gold field, which makes it impossible to ignore the existence of Hangzhou’s mutual gold territory in China. In fact, in addition to Ant Financial, Hangzhou also has rising Netease Finance, 51 credit cards and other enterprises, as well as online lending institutions with large transactions such as micro-loan network and Xinhehui.

　

Needless to say, Ant Financial is already the leader in the domestic mutual gold field, with a valuation of 75 billion US dollars. It has gradually formed business segments such as payment, wealth management, financing, comprehensive finance and financial infrastructure, and is one of the few Internet finance companies in China that have advantages in both assets and funds, as well as technical advantages. (However, it is worth noting that Ant Financial has moved Alipay’s registered place to Shanghai. )

　

Compared with Beijing, although Hangzhou has a leader in domestic mutual gold industry, the number of mutual gold companies that reach a large volume is less than that of Beijing. However, at present, the mutual gold industry in Hangzhou is developing rapidly and has the potential to become a new benchmark for mutual gold.

　

51 Credit Card, which has been established for four years, is currently valued at more than US$ 1 billion, and has received a total investment of US$ 394 million in the last two months. Judging from the financing amount and the latest valuation, it can be regarded as a mutual gold benchmark enterprise in Hangzhou except ants. At present, the monthly revenue of 51 credit cards has exceeded 100 million. It is estimated that this year’s revenue will exceed 1 billion yuan and the net profit will be 200-300 million yuan. Many large companies, including lufax and JD Finance, are still losing money. It is rare that the revenue of 51 credit cards can continue to grow and keep its net profit positive, which is closely related to its earliest entry into the credit card management field and its accumulated over 70 million cardholders with strong credit demand in four years.

　

In addition, Netease established the financial business department in Hangzhou in May 2015, and has now formed business segments such as Netease Payment, Netease Wealth Management and Netease Small Loan. The data shows that Netease Finance has 100 million registered users, including 30 million real-name accounts. In 2015, the transaction volume of various types exceeded 50 billion yuan.

　

In addition to these three pioneers, the rankings of Online Loan Home and Zero One Finance show that the monthly transaction volume of online loan companies such as Micro-loan Network and Xinhehui are among the top 10 in the industry.

　

It can be found that the development momentum of mutual gold in Hangzhou is relatively rapid. This city not only has ant financial services, but also has a wave of entrepreneurial enterprises growing rapidly, and Hangzhou has become a new rising force in the field of mutual gold.

　

Shanghai: a battleground for mutual gold enterprises.

　

Shanghai is a domestic financial center and a relatively developed field of internet economy, and mutual financial development has a good foundation. The competition between Beijing and Shanghai is an eternal topic. Compared with Beijing, Shanghai’s mutual gold strength cannot be underestimated. To sum up, Shanghai Internet finance has the following characteristics:

　

First, there are a large number of mutual fund enterprises, and the number of online loan enterprises and third-party payment enterprises is second only to Beijing at the city level, and the gap is not big.. At present, 54 enterprises in Shanghai have obtained third-party payment licenses, second only to 57 enterprises in Beijing. There are 205 online lending platforms operating normally in Shanghai, second only to 295 in Beijing from the perspective of cities. In addition, even if the mutual fund enterprises headquartered in other places have a certain scale, they will generally establish branches in Shanghai.

　

Second, some of Shanghai’s well-known mutual gold platforms are set up in Shanghai by enterprises from other regions.Li, such as lufax, Zhongan Insurance, Wanda Internet Finance, etc., also includes Xiaomi’s recently established rice financing service in Shanghai. In addition, companies including Baidu, SouFun and Vipshop have also set up small loan companies in Shanghai. This shows that Shanghai, as a financial center, has great attraction to financial business. Shanghai is a battleground for mutual gold enterprises to compete.

　

Third, compared with Beijing, Shanghai has certain advantages in the field of payment., including UnionPay Business, Quick Money, Remittance to the World, Fu You Payment, Tonglian Payment, Baofu, Shengfutong, Huanxun Payment, etc., are all payment enterprises with large transaction scale in China.

　

Fourth, the top companies in Shanghai’s domestic mutual gold industry are lufax, Zhongan Insurance and Oriental Fortune, followed by Wanda Internet Finance, Paipai Loan and Dianrong.com..

　

Lufax’s current valuation has reached US$ 18.5 billion, and it has launched a listing plan in Hong Kong. The number of its users and transaction volume are dominant in the domestic online lending and wealth management fields. China Ping An’s Q3 2016 quarterly report shows that as of September 30, 2016, the cumulative number of registered users of lufax Platform was 25.5 million, and the number of active investment users was 6.55 million. In the first three quarters of 2016, the retail transaction volume was 1,077.220 billion yuan, and the institutional transaction volume was 3,220.583 billion yuan.

　

The valuation of Zhongan Insurance once reached US$ 8 billion. As of May 31, 2016, Zhongan Insurance had served more than 414 million customers and the number of policies exceeded 4.583 billion. Recently, Zhongan Insurance established a new company, Zhongan Technology, focusing on inclusive finance and health care, and exporting technical capabilities to the outside world.

　

Fifth, some mutual gold formats developed earlier in Shanghai.For example, Kuaiqian was established in 2004, Paipai Loan was established in 2007, and Tiantian Fund Network, a subsidiary of Oriental Fortune, was established in 2008. It is an early platform for payment, online lending and online fund sales in China. This shows that Shanghai has always been in a leading position in the exploration of new financial formats.

　

Generally speaking, as a financial center and an important Internet town, Shanghai also has a good development soil for Internet finance, and the current mutual gold ecology is relatively sound. Like Beijing, Shanghai is a battleground for every mutual gold enterprise, but it is slightly inferior to Beijing in terms of the number of mutual gold enterprises and the number of well-known start-ups at present.

　

Shenzhen: A Hot Land of Mutual Gold Led by Tencent and Ping An Group

　

Shenzhen is also a place where financial institutions gather, and the atmosphere of Internet entrepreneurship is also very strong, laying the foundation for the development of mutual funds. Internet giant Tencent and Ping An Group, which have full financial licenses, have developed good mutual gold business. In addition, online lending institutions with large transactions such as Hongling Venture Capital and Mavericks Online have emerged in Shenzhen.

　

In terms of the total amount, the data of Shenzhen Financial Office shows that by the end of June 2015, there were more than 1,200 Internet finance enterprises in Shenzhen. According to incomplete statistics, the scale of Internet third-party payment transactions in Shenzhen exceeded 3 trillion yuan, accounting for nearly half of the country. Equity crowdfunding and Internet wealth management rank among the top three in China.

　

When it comes to mutual gold giants in Shenzhen, the first thing that comes to mind is Tencent and Ping An, which have made great efforts in the field of mutual gold.

　

Tencent’s financial business scale is among the highest in the industry. At present, Tencent Tenpay is second only to Alipay in the field of third-party payment. Weizhong Bank has been online for one year. Relying on two super portals, WeChat and QQ, and using big data risk control technology, it has issued loans exceeding 40 billion yuan. In terms of financial management, as of the end of April 2016, the number of general-purpose users of Tencent’s financial management has exceeded 50 million, and the scale of funds has exceeded 100 billion.

　

In addition to lufax, China Ping An also has mutual gold business such as Ping An Pratt & Whitney Finance, One Wallet and Ping An One Account. According to the third quarterly report, as of September 2016, the amount of new loans in inclusive finance was 111.901 billion yuan; The transaction scale of one wallet payment and points business reached 2,005.718 billion yuan, with a total of 64,987,000 registered users and an average monthly active user of 6,206,900. The user scale of the one-account platform is nearly 157 million, and the monthly active users exceed 22.2 million.

　

In addition to Tencent and Ping An, there are many online lending institutions with the largest transaction scale in Shenzhen, including Hongling Venture Capital and Mavericks Online. This shows that the mutual gold industry in Shenzhen also has a high status in the country.

　

　Major mutual gold enterprises in Beijing, Shanghai, Shenzhen and Hangzhou

Generally speaking, at present, Beijing is in a relatively leading position in the field of mutual gold, but the gap with other cities is not large, and there is also the possibility of being overtaken; The scale of mutual gold between Shanghai and Shenzhen also has a relatively large volume, with large enterprises in bring up the rear; There are mutual gold leaders in Hangzhou, and there are also entrepreneurial enterprises that are constantly emerging and their strength is constantly increasing. In addition, Guangzhou (There are enterprises or businesses such as WeChat Pay, Evergrande Financial Services, Vipshop Finance and PPmoney.), Nanjing (There are Suning Finance, Kaixin Loan and other enterprises.) and other places also have a certain scale of mutual gold industry. The future mutual gold competition will still be fierce.

　

How to interpret the competitive market of urban mutual gold industry in the future?

　

Summarizing the mutual development paths of cities, we can find that the development level is highly related to the following factors:

　

The development level of internet industry.Basically, the urban distribution pattern of mutual gold follows the development pattern of the Internet industry, with Beijing being the largest, followed by Shanghai, Shenzhen and Hangzhou. The high level of Internet development means that there are many Internet giants in this city, and they have first-Mover advantages such as traffic and scenes. It also means that the internet entrepreneurial atmosphere in this city is relatively strong. As the main field of current entrepreneurship, mutual gold projects will continue to emerge to ensure the quantity and quality of the mutual gold industry in this city.

　

Level of financial development.Beijing, Shanghai and Shenzhen are the top three in the development of domestic financial industry, and Hangzhou is located in Zhejiang, where the economy is developed and private finance is prosperous, and the financial industry has a good foundation. Having a developed traditional financial industry means that Mujin has a lot of offline assets that are easy to dock, and it is easier to introduce financial talents, which will help Mujin’s development.

　

Policy support. Compared with the above two factors, the influence of policies on the overall mutual development level of a region is not decisive, but it cannot be ignored. In particular, if a city prohibits the development of a mutual gold format, the impact will definitely be immediate. If the policy is biased towards promoting the development of the industry, it will be a more important auxiliary factor, such as preferential policies may attract some enterprises to settle down, but relatively speaking, the level of Internet and financial development is a more influential factor. The influence of these three factors is relatively intuitive. If we dig deeper, it may be that the level of rule of law, urban governance and development details of a city are at work.

　

As far as the competition among the four major cities is concerned, Beijing’s advantages of big companies and entrepreneurial ecology ensure that its position as a mutual gold leader will continue. It is possible for Shanghai, Shenzhen and Hangzhou to challenge Beijing’s position, but it is not difficult. It is necessary to make more efforts in Internet entrepreneurial environment, financial ecology and policy support.

　　"Huawei terminals have reached the most difficult moment."

　　Two weeks ago, Yu Chengdong, CEO of Huawei’s consumer business, revealed to the outside world the dilemma that Huawei is about to face — — Five days later, the US "sanctions" came into effect. Huawei’s "broken plane" was officially "cut off".

　　As of today (September 26), Huawei has been "cut off" for more than ten days. What is the current situation of Huawei, and how will they break through in the face of the expanding blockade? Is it Huawei’s darkest hour, or is it the darkness before dawn?

　　Huawei employees: It is assumed every day that the supply will be cut off tomorrow.

　　"September 15th is an ordinary Tuesday for us."

　　Jingzi (pseudonym as requested by the interviewer) has been working in Huawei for 2 years. When she first joined the company, it was when Huawei was put at the forefront by the United States. In 2018, the United States opened the so-called "sanctions" against Huawei. In May last year, the United States listed Huawei in the "entity list"; In May this year, the control was further upgraded. After a 120-day buffer period, the "ban" came into effect on September 15.

　　"As early as two years ago, the company has established an idea from top to bottom — — Sanctions ‘ Tomorrow ’ Will start. " Although more than 800 days have passed since tomorrow, it seems that all this has become "accustomed" to Huawei employees.

　　Jing Zi told the reporter of Dongfang.com that when the United States officially waved a big stick at Huawei, his department had asked employees to "give up their illusions" — — Even if there is an "exemption period", it seems that Huawei has adjusted its working status to the rhythm of "no supply".

　　"Although the business is likely to face difficulties, the company’s salary and benefits for employees are increasing instead of decreasing. The rumors about layoffs in domestic business are basically rumors. " Shizuko told reporters that after working in Huawei for two years, his salary level has been about twice that of other companies. "Of course, at the same time, the work intensity is also the top level in the industry." Shizuko quipped.

　　Supplier: After the supply was cut off, some people were speculating on Huawei mobile phones.

　　6388 yuan, this is the price of a second-hand Huawei Mate 30 pro 5G mobile phone on an e-commerce platform after Huawei was "cut off". However, when Dongfang. com and Zongxiang News visited Huawei offline recently, they found that the price of this Huawei flagship machine, which was released a year ago and equipped with Kirin 990 chip, was as low as 5,399 yuan, and most of it was well supplied.

　　Why is a second-hand mobile phone sold a year ago more expensive than a brand-new mobile phone? Liqun Huang, a Huawei distributor, seems to be "not surprised" by this. "Since the US sanctions, there have been many people speculating on Huawei mobile phones."

　　"Due to the second round of sanctions, the chip can’t be produced, which is very difficult. At present, it is out of stock. This may be the last generation of Kirin’s high-end chips. " In August this year, before the ban came into effect, Yu Chengdong tragically announced to the outside world that Kirin was "out of print".

　　On September 15th, after Huawei was officially "cut off", Kirin Chip also began to go out of print. A seller of a second-hand platform once said that the "collection significance" of Huawei Mate30 pro is far greater than the use significance when selling Huawei mobile phones to Dongfang.com and Zongxiang journalists. There are even sellers who say that buying Huawei mobile phones now is "patriotism".

　　In this regard, Liqun Huang said that the interruption of supply does not mean the suspension of production, and the out-of-print Kirin chip does not mean the out-of-print Huawei mobile phone. "It is not reliable to buy second-hand mobile phones for collection." According to several responsible persons of Huawei authorized experience stores, the old Huawei mobile phones, including Huawei Mate30 pro, are in sufficient supply, and there will be no "one machine is hard to find" in a short time.

　　At the same time, Liqun Huang told the reporter of Dongfang. com that after the "supply cut-off", Huawei’s mobile phones really became more scarce than before, but this did not affect the current sales of Huawei’s mobile phones. Liqun Huang also said, "We can’t be sure about Huawei’s future, but we can conclude that Huawei will ‘ Cool ’ It seems too early to say. "

　　Forced by the United States to "cut off the supply"? Huawei suppliers are pleading.

　　On August 17, the US Department of Commerce further tightened the restrictions on Huawei’s access to American technology, and listed 38 subsidiaries of Huawei in 21 countries around the world in the "entity list". This is seen as a comprehensive "encirclement and suppression" of Huawei — — It means that from the whole production to the purchase of parts, even the road of "saving the country by curve" has been blocked by the United States.

　　On the eve of the supply cut-off, Huawei chip suppliers who have been on the sidelines have also made statements. TSMC said that the company has no plans to continue supplying Huawei after September 14th. Subsequently, Micron Technology, Samsung and SK Hynix all indicated that they would not be able to ship to Huawei after September 14th.

　　Earlier, Guo Ping, Huawei’s rotating chairman, once shouted to global chip companies that "helping Huawei is helping yourself". Many companies seem to know their way well. Before and after the supply cut-off, some Huawei suppliers still hoped that the U.S. government would be lenient, and at the same time, they were striving to continue to supply Huawei.

　　In terms of OEM, TSMC said that while the company cancelled the supply to Huawei, it was actively applying for and submitting the supply license to the US government. According to the news, TSMC’s previous application was not allowed by the United States. However, TSMC still pointed out that it will continue to try to supply Huawei. The data shows that Huawei is TSMC’s second largest customer, and its revenue contribution is as high as 15%.

　　As for the chip manufacturer, the designer MediaTek has confirmed that at the end of August this year, the company has applied to the US for continued supply of Huawei in accordance with regulations, and the memory chip manufacturer Micron also applied at the same time. In addition, including chip manufacturers Qualcomm, Samsung and SK Hynix, which had previously made it clear that they would not be able to supply Huawei, all made it clear that they had applied for export licenses and sought to continue to supply Huawei.

　　It is worth mentioning that during the supply suspension period, many Huawei suppliers have obtained supply licenses.

　　On Monday (21st), Intel officially said that it had obtained permission to continue supplying Huawei, and Intel is the main supplier of Huawei notebooks. On the 19th, AMD, an American chip company, also said that it had obtained permission to sell its products to some companies in the US "entity list". It is widely believed that "some companies" are Huawei.

　　In fact, many American companies also understand the truth that "you hurt the enemy by one thousand, and you will lose yourself by eight hundred". In June this year, Semiconductor Association of America shouted to the US government that the Trump administration’s ban would not only affect Huawei, but also bring huge restrictions to American companies and even global chip companies. Many chip manufacturers, including Qualcomm, have repeatedly called on the US government to lift the so-called "sanctions".

　　Reflection after ten days of supply suspension: China Core, where to go?

　　"Huawei has been developing in the field of chip design for more than ten years. From being seriously backward, to being a little backward, to catching up, to leading, the R&D investment is huge and the process is very difficult. However, in the field of heavy assets such as chip manufacturing, Huawei did not participate. After September 15, the flagship chip could not be produced, which was a great loss for us. "

　　Of course, as emphasized by Huawei, China enterprises, especially China chip enterprises, can’t pin their hopes on the United States to relax sanctions. "Self-improvement" may be the most effective and only way to achieve real results.

　　In recent years, China has been the largest chip importer in the world. The data shows that in 2018 and 2019, the total value of imported integrated circuits in China exceeded 300 billion US dollars.

　　However, while importing, China’s chip self-sufficiency is not enough. The data shows that in 2019, China’s chip self-sufficiency rate is only about 30%. According to the development plan of relevant departments, in 2025, China is expected to raise its chip self-sufficiency rate to 70%, which is almost the average level of chip power countries such as the United States.

　　In that case, where did China chip get stuck in the neck by the United States? As a huge and complex industry, the chip industry has a long industrial chain. It can be divided into four parts: design, manufacturing, packaging and testing. Except in the field of design, Huawei Hisilicon has a certain breakthrough ability, and in the other three links, especially in the manufacturing link, the ability of domestic manufacturers still has great room for improvement.

　　"No one can extinguish the starlight in the sky." At the Huawei Developers Conference in 2020 held before the supply was cut off, Huawei conveyed its determination and will to work hard to the outside world.

　　In the first half of the extreme pressure in the United States, Huawei still achieved the first global market share of smartphones, the first global market share of wearable devices and the second global market share of smart watches. Notebooks have achieved more than 100% growth, and products such as headphones have achieved more than 100% or even 200% high-speed growth.

　　As Ren Zhengfei, the founder of Huawei, said, "We may encounter unimaginable difficulties, but this is also the biggest opportunity period." Unprecedented difficulties may be the best opportunity to hone enterprises.

　　Huawei’s future is still unknown. However, for China enterprises, it seems to be an important proposition for a long time how to make Huawei and others no longer lonely on the stage of global industrial competition through unremitting efforts. In the face of the big stick sanctions from the United States and the future of the chip industry, I am afraid that it is far more than Huawei itself.

　　Live broadcast with goods has sprung up and become a major shopping channel for consumers. However, the anchor is crazy "fudge", the marketing "routines" are diverse, and even problems such as counterfeit goods rampant and difficult refund have become problems. "Double 12" is approaching, and the judges of Haidian Court combined with typical cases to broadcast live shopping to avoid pits and defend rights for consumers.

　　case

　　The gold necklace became a "golden thread"

　　"Three gold necklaces, ready, welfare 1000 single, 18-inch chain, original price 13 thousand, anywhere 13 thousand, limited to one single per person" "Today, not in 9999, not in 6999, not in 3999, get on the bus in 1999! Come to the bottom! " … …

　　In the live broadcast room of a jewelry store, the anchor’s "words" attracted many onlookers, including Ms. Wang. The anchor with the goods is showing a gold necklace and claiming that it is the "bargain-hunting" price for the whole year. On the spur of the moment, Ms. Wang felt that the price was over-valued. She immediately clicked the "spike" button and paid the full amount at 9 o’clock that night.

　　Soon, Ms. Wang received a gold necklace with the label of "all-gold phoenix tail chain". When she opened the package, she was blindsided — — This is not a gold necklace. The chain is as thin as silk thread. The inspection certificate of precious metal products is attached to the package, indicating: main gold (Au), pure gold, with a total mass of 2.48g.

　　Ms. Wang suddenly felt cheated. "I really didn’t ask about the weight of the necklace before I bought it, because the anchor always emphasized ‘ There are not many goods ’ I am afraid that I can’t buy it before I quickly place an order. " Ms. Wang said that she estimated the weight of the necklace before deciding to buy it according to the anchor’s statement of "original price of 13 thousand" and the average market price of gold ornaments.

　　Ms. Wang believes that the weight of the gold necklace received is only 2.48g g. Obviously, the jewelry store and the anchor falsely reported the original price, which constituted fraud to consumers.

　　Ms. Wang sued for a refund and triple compensation. The court decision supported her claim.

　　Judge’s statement

　　The anchor is responsible for "opening his mouth"

　　Different from shopping on e-commerce platform, a major feature of live broadcast with goods is the "marketing skill" of the anchor, which some people call "network shouting". The value, price and quality of goods are all introduced by the anchor’s mouth. In most cases, the goods described by the anchor are provided by merchants such as sellers.

　　In the above-mentioned case, the court found that the anchor of the jewelry store on the live broadcast platform is the employee of the store, so the legal consequences caused by the anchor’s statement during the live broadcast should be borne by the jewelry store.

　　The judge pointed out that the biggest controversy in this case lies in the original price of the gold necklace stated by the anchor. According to the definitions of "original price" and "fictitious original price" in the Notice of the National Development and Reform Commission on the Interpretation of the Provisions on Prohibiting Price Fraud, "original price" refers to the lowest transaction price with trading bills that the operator has made in this trading place within seven days before this promotion; If there is no transaction within the first seven days, the last transaction price before this promotion is the original price; "Fictitious original price" means that the original price marked by the operator in the promotion activities is false and fabricated, and it does not exist or has never had a transaction record.

　　During the trial, the jewelry store did not submit evidence to prove that the gold necklace involved in the case had the "original price" in its online store, so it had to bear the adverse consequences of failing to provide evidence, and the court therefore decided that the "original price of 13,000" was not true and constituted fraud.

　　At the same time, the judge pointed out that if the false delivery of goods or services related to consumers’ life and health causes damage to consumers, if the anchor is an independent individual, not an employee of the merchant, such as the merchant inviting stars to bring goods, celebrities to bring goods, etc., then the spokesperson should be responsible for the legal consequences caused by the contents of his display and oral statement during the live broadcast. If there is a problem with the goods, consumers can sue the merchants and anchors for rights protection, and the merchants and anchors bear joint and several liability.

　　case

　　The trial found that the phone was not good and the return was rejected.

　　Xiao Li is a college student. He wants to buy a mobile phone with good camera function and smooth mobile games with a low budget. After browsing several mobile phone e-commerce, he is always hesitant. One day, when he watched a live broadcast of an anchor, the anchor was promoting a certain brand of mobile phone. The price, performance and appearance all met Xiao Li’s expectations, so he placed an order to buy it.

　　After receiving the mobile phone, Xiao Li tried it for two days. It didn’t feel as good as the anchor said, so she wanted to return it and buy other brands of mobile phones. However, when negotiating with the merchant to return the goods, Xiao Li was rejected on the grounds that there was a prompt on the website that the goods that had been activated or depreciated in a large amount were not applicable for 7 days and there was no reason to return them.

　　Repeated returns failed, and Xiao Li filed a lawsuit.

　　Judge’s statement

　　7 days no reason to return regardless of platform.

　　According to the judge, the Consumer Protection Law provides for goods that are not returned without reason. In short, two conditions must be met at the same time before unreasonable return is not applicable: First, once activated or tried out, the value is derogatory; Second, online commodity sellers have set up significant confirmation procedures in the necessary process of commodity sales for consumers to confirm the single purchase behavior.

　　However, in reality, merchants often use the platform particularity and commodity particularity as an excuse to ask consumers to click on the purchase when selling goods, that is, "confirm that it is not applicable and return goods without reason". The judge said that this is contrary to the legal provisions and is generally regarded as the "overlord clause". Merchants use this as an excuse to reply and the court will not accept it.

　　The court held through trial that there was a legal relationship between Xiao Li and the live broadcast merchants. As a consumer, Xiao Li’s unreasonable return request within 7 days after shopping met the conditions stipulated by law. In addition, the merchant did not prove that the mobile phone depreciated greatly after activation. Therefore, the court supported Xiao Li’s claim for a refund.

　　case

　　Credulous "online celebrity" acne becomes disfigured

　　Exaggeration, false propaganda, traffic fraud, selling toxic and harmful food … … In recent years, the rollover of "online celebrity" has become the "hardest hit" for live broadcast.

　　The judge pointed out that many "online celebrity" rely on their own traffic, become the darling of businesses, and even "stand on their own feet", but the quality of the goods they sell frequently appears problems. Liu, a well-known online celebrity model, attracted countless fans in the live broadcast room with her beautiful style. Relying on the huge energy of "online celebrity effect", Liu bought a stirring kettle, a pulverizer and other equipment, and made and sold the acne-removing and whitening universal cream by himself using Baiyanjing and chloramphenicol as raw materials. After many fans bought and used it, their faces were damaged to varying degrees. The victim reported to the public security organ, involving nearly 300,000 yuan. The public security organ immediately arrested Liu. After the court concluded the criminal case, the victim filed a civil lawsuit with the court, demanding that Liu refund the purchase price and pay ten times the compensation.

　　In the end, Liu was sentenced to one year and eight months in prison, suspended for three years and fined 150,000 yuan. In civil litigation, the court also supported the consumer’s claim.

　　In another case, Zhao Dan (stage name: fat ya), an actor of a media company, publicized and sold a self-made "pure Chinese medicine slimming capsule" through a live broadcast platform without obtaining a license for drug production and sales, which made huge profits and caused many users to have adverse reactions. The court sentenced Zhao Dan to 3 years’ imprisonment and fined 500,000 yuan for the crime of producing and selling counterfeit drugs.

　　Judge’s statement

　　Be careful with fake goods, criminal and civil responsibilities

　　“‘ Online celebrity ’ It’s not easy to become famous, so we should cherish our feathers. After gaining huge traffic, we should attach importance to our personal image and focus on spreading positive energy. The so-called ‘ A gentleman loves money and takes it wisely ’ 。” The judge said that in recent years, the fake bird’s nest incident of well-known anchors, the "fake sweater incident" of Luo’s goods, and some well-known TV hosts have also been exposed for fraud … … These behaviors of the anchor not only harm the rights and interests of consumers, but also wander on the edge of illegal crimes.

　　If there are serious quality problems in the goods, according to the provisions of the Criminal Law, producers and sellers adulterate the products, pass the fake products off as genuine ones, pass the substandard products off as qualified products, and the sales amount reaches more than 50,000 yuan, which constitutes the crime of producing and selling fake and inferior products. Whoever produces or sells fake and inferior products may be sentenced to life imprisonment at the highest. In product liability, criminal punishment does not exempt civil compensation, and consumers can still ask sellers or producers to refund the payment and make compensation.

　　"The anchor should take honesty as the foundation and play the law ‘ Edge ball ’ No! " The judge stressed.

　　Pit avoidance guide

　　Remember three tricks for live shopping

　　In view of the current chaos of live broadcast, the judge gave three suggestions:

　　 When consumers choose live shopping with goods, they should try to choose those platforms and sellers with large scale and high credibility.

　　 Before buying, you can know the brand, origin, performance and price of the product through physical stores and e-commerce platforms, and don’t be fooled by the anchor’s mouth. We must consume rationally. "The lowest in the whole network", "the lowest in the whole year", "the best in quality" and "never lose money when you buy it" have become the cliché of the live broadcast industry. Consumers should not believe this absolute term. At the same time, consumers should not blindly consume out of their personal love and admiration for the anchor, let alone be confused by the commodity shortage atmosphere deliberately created by the anchor and the platform.

　　 When shopping, you should keep relevant evidence, such as advertising, promises, purchase records, payment vouchers and express delivery numbers, for future rights protection. If negotiation with the merchants fails, consumers should promptly complain to the Consumers Association and other departments or go to court to avoid missing the statute of limitations. At present, China has implemented the "Management Measures for Webcast Marketing (Trial)". Accordingly, when consumers are "chopped up" in the live broadcast room, the main bodies that can be held accountable are the anchor, the operator of the live broadcast room, and the live broadcast platform. If the product quality responsibility is involved, the producer can also claim rights.

　　The judge reminded that the live broadcast of goods is no longer just the commodity marketing of household appliances and daily necessities, but also the live broadcast of goods in financial services such as funds, wealth management and insurance, which is not differentiated on the live broadcast platform, resulting in confusion of the main body of financial live broadcast marketing, or hiding the risk of fraud. The judge suggested that the live broadcast platform should be supervised by classification to help different consumer groups identify products.

　　The platform should consolidate its responsibilities and implement the platform certification mechanism. For example, for the live broadcast rooms and anchors with good consumer evaluation and high authenticity of goods and services, the platform responsibility is materialized and visualized, so that consumers can intuitively choose guaranteed live broadcast rooms for shopping consumption. Make good use of big data to increase the efficiency of consumer risk warning. The platform can dynamically match consumers’ identity information with their consumption behaviors. For example, for minor consumers, once they find abnormal consumption behaviors such as large consumption and inappropriate consumption of alcohol and tobacco minors, they will send prompt information in time to contact their guardians, so as to reduce the situation that guardians can only cancel the large consumption of minors through litigation. Our reporter Gao Jian correspondent Qin Pengbo

　　Virtual anchor "Gan Gan Xian Jun"

　　Recently, the news about virtual anchor has attracted much attention: overseas virtual anchor VOX made its live debut in China, with a revenue of 1.11 million RMB. This makes everyone focus on the virtual anchor industry.

　　What is the development of this industry, when it is really a blue ocean? Will disputes between content creators, guilds and MCN, which are common in the live broadcast industry, occur in the virtual anchor industry? In this regard, Chengdu Business Daily-Red Star journalists contacted relevant practitioners and chatted with them about virtual anchors.

　　It is very important to set up a virtual anchor.

　　Tone affects his popularity.

　　The so-called virtual anchor refers to people who post videos or live broadcasts on video websites with virtual images. Because it originated in Japan, the current active audience area is concentrated in Asia.

　　One weekend in May, in the office of an office building in the west section of Fucheng Avenue, Xiaoxin (a pseudonym) sat in front of two computers and started his live broadcast with a low and magnetic voice into the microphone. On the screen in front of me is a young man with long hair, named "Gan Gan Xian Jun". Xiaoxin is a junior and a serious second-year enthusiast. It happened that he studied broadcast host, and after several rounds of interviews, he finally became a virtual anchor — — Strictly speaking, Xiaoxin is a "man in the middle", and "dry fairy king" is his "condom".

　　People in China and holsters are terms of virtual anchor circle. Compared with real anchors, virtual anchors never appear as real people, but carefully prepare a moving image for themselves, which is called holster. Leather covers are generally divided into full three-dimensional simulated real people, three-dimensional simulated cartoon images and plane cartoon images. The anchor himself, who is responsible for providing the voice, movement and expression for the holster, is called the man in the middle.

　　The first live broadcast of "Gan Gan Xian Jun" was on May 27th. "Be sure to have your own personnel. Like vox, people are particularly touching, so there will be so many fans. " One of the founders of the virtual brand V1 Cube selected Xiaoxin is not the VOX mentioned here, but a virtual anchor who just premiered in bilibili a few days ago. This Englishman from Japan is a member of Rainbow Society, a famous virtual anchor company in Japan. The Englishman is his design: he will communicate and interact with the audience in British English during the live broadcast. Although he spoke English all the time, he paid an astonishing 73.3% for the first night in China. In other words, for every 10 users who entered the live broadcast room, more than 7 spent money on him.

　　According to the data, VOX’s live broadcast lasted for 1.7 hours, and thousands of people charged him with "prefect" (bilibili’s live broadcast room level, prefect is 1998 yuan per month) and "captain" (captain is 198 yuan per month), with revenue of 1.11 million RMB, paying nearly 40,000 people and interacting with more than 50,000 people. At present, his number of fans has reached 991,000.

　　"As we have always emphasized, it is very important to set up a virtual anchor. Vox is very talkative, and his conversation content and style are moderate, and many netizens evaluate him ‘ Gentleman ’ ‘ High emotional intelligence ’ 。” Yang Shiqi, another founder of V1 Cube, told reporters, "Secondly, the sound, whether the timbre is moving or not, has a great influence on the popularity of virtual anchors. When you first contact a virtual anchor, whether the timbre is beautiful or not and whether there is enough recognition is extremely critical. " They chose Xiaoxin precisely because his voice is moving enough.

　　The ability to collect money is extraordinary

　　The income gap between the rich and the poor is huge.

　　The virtual anchor’s extraordinary ability to collect money is really surprising. In China, when it comes to the realization of virtual anchors, bilibili’s 2021 annual report points out that users can buy virtual gifts in the application and give them to their favorite anchors to express their approval and reward. Bilibili will share the sales revenue of virtual goods generated by live broadcast with anchors and guilds, in addition to attractive rewards. The annual report also mentioned, "We plan to sign cooperation agreements with more anchors in the future to attract popular anchors and further expand our live broadcast business." In the value-added services (including big member services) section where bilibili’s live broadcast business is located, the revenue in 2021 was 6.93 billion yuan, accounting for 35.78%, up 80% year-on-year, and the revenue in the fourth quarter was 1.895 billion yuan, up 52% year-on-year.

　　Lu Luoyi, co-founder of Chengdu Aurora Technology, told the reporter, "At present, there are more than 160 virtual anchors cooperating with the company. On the list of the top 100 released by bilibili, there are 3 anchors of TOP 100 and 1 anchor of Top30, and the monthly income range ranges from 300 to 1 million."

　　In Lu Luoyi’s view, the 28 th effect is more obvious in this industry. The reporter learned that in the three months from February to April, 2022, 90 samples of bilibili’s monthly Top30 were taken, and the number of people with monthly revenues ranging from 200,000 to 500,000 was the largest, accounting for 71%; There are 3 people with a monthly income of more than 1 million, accounting for 3.3%. According to incomplete statistics, the top 120 virtual anchors in bilibili severely squeezed the income of other anchors, and the average monthly revenue of the other anchors only accounted for 1% ~ 5% of the top 120 virtual anchors. Polarization is quite serious.

　　According to another set of public data, as of August 18th, 2021, among the 3,472 virtual anchors with relative attention in bilibili, 1,827 people earned money in 0 yuan that month, and more than half of them had no income.

　　According to the data analysis, among the top five anchors in bilibili in April this year, two live broadcasts lasted more than 700 hours, two were around 600 hours, and one was around 500 hours, close to 600 hours. The reporter saw that the first-ranked "Wubi Crescent" had a live broadcast duration of 711.9 hours, but his income was only 6 yuan, and only three people were rewarded; The live broadcast of 581.2 hours "Heron wants to drink ice" earned 61,600 yuan, and the hourly revenue was about 0.01 yuan. In the event of such an exception, there is a high probability that the middleman is not online, just hanging the holster in the live broadcast room, without performance and interaction, naturally no one will pay attention and reward.

　　The reporter learned that the salary composition of Chinese people is similar to that of real anchors, and they are divided into two parts: basic salary and reward. Because this industry has not yet formed a unified standard, enterprises are free to decide to adopt piecework system, hourly wage system or monthly salary system, so the basic salary gap between different enterprises is large. "

　　"The Soul of Virtual Anchor"

　　But can’t get the same treatment.

　　Virtual anchor has won more and more attention with its huge ability to attract gold. On the other hand, some contradictions have gradually become prominent. The focus of controversy is the huge gap between the low income of Chinese people and the high income of holsters.

　　"We are a little different from other companies. We don’t give the Chinese people a basic salary, but we share the income directly, and we will make it very clear when signing the contract. The average income commission of people in the industry is 4.5% of a live broadcast, and ours is 5%. In the early stage of the role, we have to invest a lot of resources, and when we sign an agreement with the trade union, we will also give us some help and support, so that the virtual anchor can quickly realize the benefits. One more thing, we don’t want to give people in China a kind of ‘ Part-time job ’ The feeling is that we will do this together. " The founder of V1 Cube said frankly.

　　Xiaoxin said, "Maybe I’m more Buddhist. In addition, the company gave me a share of running water income, and the follow-up increased step by step, up to 20%. As long as I can keep up, I can actually make more money. " He regards himself as a member of the company and thinks that he is working with the company to create a virtual idol. "Although the audience sees that the virtual idols are very glamorous, the Chinese people have made great efforts in the back, so the contradiction between the company and the Chinese people will really make the Chinese people very chilling."

　　Some insiders told reporters that although enterprises provide all-round support for virtual anchors, this does not mean that Chinese people can enjoy the same treatment as virtual anchors. "Even if fans think that the person in China is ‘ The Soul of Virtual Anchor ’ However, Chinese people have no special status within the enterprise and are even subject to stricter labor control. "

　　It is understood that people in many companies have to bear the expenses incurred in their work. "Rent and transportation expenses account for the bulk. Secondly, find a vocal music teacher to train and buy computer equipment and game cards … … These are all burning money. " Chunye (a pseudonym), the person in China, revealed. "There are usually two kinds of contracts in the industry to create virtual anchors, business brokerage contracts or labor contracts. The common goal of Chinese people and the company is to maximize the content of virtual IP. In this process of character output, fans like not only the holster, but also the emotional connection and deduction of Chinese people. Their roles and identities complement each other. People in China will have different needs at different stages of growth and some plans for their future. In fact, there will be some variables. Regardless of the details of the facts, in fact, these incidents have occurred from time to time in Rainbow Society, so these variables will be considered when signing a contract and creating a virtual IP at the beginning, and several students will be tried (the holster will not be changed, and the Chinese will be rotated). Constantly output high-quality content and continue to let fans pay for the content. " Lu Luoyi bluntly said that it is quite rational for the industry to look at these.

　　Industry pain points need to be solved

　　Otherwise it will be another bubble.

　　In any case, VOX proves that the virtual anchor industry is a blue ocean. Earlier, ANYCOLOR, the parent company of Rainbow Society, said that its listing application submitted to the Tokyo Stock Exchange had been approved and it was scheduled to be officially listed on June 8. According to the prospectus, Rainbow Society has set up five revenue modules, including live broadcast, content sales, performance activities, advertising and others (mainly for overseas businesses, etc.). In the past four fiscal years, Rainbow Society’s revenue and net profit increased rapidly, from the revenue of April 2018 (May 1, 2017-April 30, 2018) to 16.62 million yen and net profit.

　　Will the IPO of Rainbow Society become the vane of virtual idol companies? The reporter learned that since 2019, companies of the same type have sprung up like mushrooms after rain, and all segments have been involved. Bilibili, for example, is making efforts in the virtual anchor sector. At the 12th anniversary of bilibili, CEO Rui Chen mentioned that from June 2020 to June 2021, a total of 32,412 new virtual anchors were launched, up 40% year-on-year, with a total contribution of over 1.89 million, and more than 60% of the world-renowned virtual anchors were launched in bilibili. According to bilibili’s 2021 financial report, value-added services (mainly live broadcast and big membership services) are still the largest source of income in bilibili. Relying on live broadcast and big membership services, bilibili’s value-added service revenue reached 1.89 billion yuan in the fourth quarter, with a high growth rate of 52% year-on-year. The annual revenue from value-added services reached 6.93 billion yuan, up 80% year-on-year. Among them, in the entertainment field, virtual anchor has become the fastest growing category of live broadcast in bilibili.

　　Nowadays, more attention is paid to the resources of head factories. But in the virtual anchor industry, the majority is still small companies. Yang Shiqi said frankly, "Although the growth rate is very fast, the revenue base of virtual live broadcast is very small, which is not prominent in the total revenue of live broadcast business, so the industry scale is quite small." In Lu Luoyi’s view, generally speaking, the subject of live broadcast with high-intensity output and more repetitive content may turn from real people to virtual. "From the perspective of saving labor costs and protecting the health and safety of personnel, the problem of ROI conversion rate can be solved to some extent by using AI and other technical means, and such content can be broadcast repeatedly by virtual people — — Such an iteration may be good. Because of the replacement, there will naturally be some new jobs. "

　　But first of all, we must solve the problems in the short video and live broadcast industries, such as the disputes between content creators, guilds and MCN, which have repeatedly occurred in the virtual anchor industry; Secondly, both the virtual anchor and the virtual idol are produced in the cultural circle with extremely high concentration of two elements, and how to break the circle is also a big problem. In the reporter’s opinion, only by solving these two major pain points can the virtual anchor industry ride the wind and waves. Otherwise, it may be another virtual economy bubble.

　　Chengdu Business Daily-Red Star Journalist Ren Hongwei

　　Intern He Yanling

　　Cucurbita pepo fires fire and cupps grandpa, and snake essence is busy broadcasting live. When online celebrity and Mario are taken away by the wolf as Little Red Riding Hood … … The animated characters of childhood have crossed, mixed and blended with modern elements, and turned into a series of new cartoons to brush up the circle of friends. After 80 s and 90 s, they called "ruining childhood", but they couldn’t help laughing. The creator Du Ke is an advertising designer, and he still hopes to record his childhood in such a special way. Du Ke said that since last week, after his works were turned into a fire by the Internet, he was overwhelmed by the business cooperation that followed. He was encouraged to be recognized by so many people, but he would not lose his mind and forget his original intention.

　　Pick up the brush after 12 years of work.

　　Last week, the circle of friends after 80s and 90s was screened by a series of cartoons that "ruined childhood", and the cartoon images in childhood memories were vividly moved into modern life, and they were mixed on the paper. The author’s mind is wide open, and his works look humorous and interesting, but they make many people who have passed their thirties laugh with tears.

　　The Beijing Morning Post reporter contacted the author Du Ke. At the age of 34, he worked in a well-known American advertising company, and all his online works were created in his spare time. "I am very busy at work, and I will work overtime endlessly when I meet urgent tasks. In order to decompress, I thought of painting. " He said.

　　Du Ke liked painting since he was a child, but he didn’t begin to receive professional training until he graduated from primary school. It took only half a summer vacation, and some Du Ke with artistic talent was admitted to the High School Attached to the Central Academy of Arts and Crafts. Since then, Du Ke has been admitted to Tsinghua Academy of Fine Arts after six years of study in cultural and professional courses.

　　"At that time, my understanding of studying art was to be a painter or illustrator in the future. I felt that my work could not be separated from brushes." By mistake, after graduating from college in 2005, Du Ke worked in a number of domestic and foreign companies, always focusing on the advertising industry. Busy work and endless overtime, Du Ke found that his career was far from his original ideal.

　　But how to find a balance between real life and dreams has become a problem he often thinks about. I think I have to find my past dream for myself and let it decompress my present life. Since 2015, there have been two more things on his desk, a large tin candy box filled with watercolor pens and a thick painting book.

　　Creativity is a "flash of light"

　　In a room of more than 10 square meters, there are almost two display cabinets tailored for his "collection". Plastic tumbler doll, cat shower, retro alarm clock, tin car … … Some of them are playmates that Du Kezhen has been hiding for more than 20 years, and some of them are "treasures" that he scoured back from the flea market in recent years. If it weren’t for the computer on the computer desk, standing in Du Ke’s room, the reporter would feel trance-like when he was a child.

　　"I’m a nostalgic person," said Du Ke, who likes painting and is engaged in advertising creative work. He simply opened his mind and had the idea of combining classic images with current life. "What kind of story would happen if the cartoon characters who accompanied us in childhood grew up and were around us?"

　　Du Ke picked up the album and told the reporter, "Every idea in it comes by accident, which can be said to be ‘ An epiphany ’ There is no preparation. For example, this dialogue between Spongebob and frozen tofu is that I think it is too like Spongebob when I eat frozen tofu one day. What will it look like if I put these unrelated things together? For example, in the gourd doll, the centipede looks at the red envelope in the Spring Festival Evening, which is also a brainwave during the New Year. It can hold many mobile phones with both hands and feet. This picture is funny. "

　　Although he had an idea, Du Ke couldn’t sit down and write at any time. In most cases, he quickly wrote a rough outline on his mobile phone and then took time to draw. "It takes five or six hours for each painting to draw lines with a pencil and finally paint with a watercolor pen, so he often stays up late and doesn’t care about eating." However, Du Ke said that even so, he was still very happy, especially after signing his name at the end of the work, his sense of accomplishment was bursting.

　　Reject all business cooperation

　　From June 22, the network became popular, which made Du Ke unexpected. Du Ke said that at first, several online celebrity ships in Weibo forwarded their works. On June 21st, Weibo, the official of Shanghai Animation Film Studio, forwarded a gourd doll’s cupping work for grandpa, and its influence was further expanded.

　　"On the same day, an editor of WeChat WeChat official account contacted me and wanted to reprint it. I agreed, but I didn’t expect the other party to tell me that the content had more than 100,000 hits that night. As of the evening of June 24, the number of hits has exceeded 2 million, and they are also very surprised. " Du Ke said that as his works were widely forwarded, his Weibo and WeChat WeChat official account also exploded with tens of thousands of fans overnight, and about a quarter of the messages were asking when he could publish his works.

　　"I am particularly touched, not because of the ‘ Red ’ Instead, many people have found resonance in my works and are even willing to share their memories with me. "

　　Among the many messages, many people came to seek business cooperation, and Du Ke refused them one by one. "It’s still the same idea. The original intention of my painting is to do what I like freely. At present, I have painted more than 60 paintings. When this book is full, I hope to publish a book. This is my dream. "

　　■ Reporter’s Notes

　　We don’t run away, but we miss it after all

　　From bidding farewell to the small commodity market to the return of "bag drenching", from fried kebabs in Daoxiang village to paying tribute to the old TV series Dream of Red Mansions and Journey to the West, in recent years, the "post-80 s" generation seems to suddenly become old-fashioned, with nostalgia prevailing and falling into collective memories. Although Du Ke’s cartoon is called "Subversion of Childhood Memories", its essence is still a deep nostalgia for the past years, only a funny stalk is changed, which makes those "old" cartoon characters catch up with the present years.

　　In the interview, Du Ke’s words left a deep impression on me, "It is escapism to be afraid of nostalgia". Du Ke, who has passed his thirties, misses the pure happiness and knows that he has a mortgage in his reality. Although he can’t ignore his willful pursuit of dreams, it doesn’t prevent him from picking up a brush to circle a "private plot" and creating his own utopia. This is not a "surrender" in the face of trivial life, but a "principled compromise". Naughty cartoonists have childlike innocence and initial heart that can’t be erased by years.

　　The "post-80s" have a distinct brand of the times and a unique growth track. As this generation has basically passed the "standing", its responsibilities are getting heavier and heavier, and the heart of that "child" is still looking back. Thanks to Dukes, we keep the silhouette of youth with creativity. We don’t dwell on the past, but we miss it after all.

　　Beijing Morning Post live news reporter Zhang Jingshu and photo

　　BEIJING, Beijing, March 21 (Reporter Xu Wenxin) "This work is dedicated to the ordinary heroes on the red sorghum land. They bravely took the lead and defended their country before the national justice, which is worth remembering." The film "Qingtan" will be released on March 22nd. The director of the film, Liu Ke, was interviewed by reporters a few days ago, telling about the creative background and shooting process of the film.

　　The film "Qingtan" is adapted from the novel of the same name by Gaomi writer Xinyi. It is set in Jiaodong area in War of Resistance against Japanese Aggression period and shows the story of ordinary heroes guarding national dignity. Liu Ke said that although the film and the original novel have changed in story clues and role setting, the film still inherits the spiritual core of the ebony tree in the novel, that is, no matter how harsh the environment is, it can insist on the castle peak, break through the rocks, survive tenaciously and persevere.

　　Rooted in barren rocks and thin cliffs, and growing in barren hills, the ebony tree can survive and thrive in a harsh environment without the nourishment of fertile fields and fertile soil and the comfort of greenhouses. In the dense green sandalwood garden, there are thousands of green sandalwood trees, some of which have a history of thousands of years.

　　"Qingtanyuan is the energy supply station for the crew." Liu Ke said that the character Leng Yufeng was a spy planted by the Japanese invaders in China. In the process of getting along with the people in Jiaodong, Leng Yufeng’s inner kindness was slowly awakened. She was complicated and painful. The actress failed to get out of the role for a long time after she appeared, and the ebony tree gave her a lot of strength.

　　"The film production cycle is short and it is in the heat, which brings a great test to the whole crew, especially in the drama part. Some actors have no martial arts skills and still practice and go into battle in person. It can be said that the green sandalwood spirit of the film not only runs through the play, but also is reflected outside the play." Liu Wei said.

　　Liu Ke said that "Qingtan" takes the provincial intangible project "Lumbricus Classic Boxing" as the main line, takes the inheritance of red culture as the main theme, and combines the "four treasures" of Gaomi folk art, such as ash-throwing New Year pictures, clay sculptures, paper-cutting and Mao Qiang, and tells the ups and downs of the three families of Lumbricus Classic Boxing, rebel leader Leng Tieshan and mantis boxer Wan Haimin.

　　"Guan Feinian (the nephew of Guan Datong) learned that Master was killed by the Japanese and that he was a descendant of the treasure of Qingtan, and he grew rapidly. In order to protect the treasure of Qingtan, Guan Feinian joined hands with people with lofty ideals to launch a life-and-death duel with the Japanese ronin and embarked on the road of resisting Japan and saving the country. " Liu Ke said that the reason why he decided to put Qingtan on the screen was because he was moved by the emotional entanglements and national spirit of the characters in the novel under the background of the Anti-Japanese War.

　　Gaomi is the place where the "Sunjiakou ambush" occurred in War of Resistance against Japanese Aggression. On March 16th, 1938, Cao Zhizheng commanded more than 400 people from Cao Keming and other departments to ambush in the courtyard of Sunjiakou Village and Taitiangou on both sides of the road around the village, set up roadblocks on the roads in the village, and arranged some guerrillas to cooperate with local farmers to pretend to farm in the fields beside the road. When a car full of Japanese troops passed by, a road barrier came into play, and the Japanese army was hit hard by the grenade attack of guerrilla ambush. The villagers in Sunjiakou Village showed great courage.

　　"On March 16th, I held a movie premiere, hoping to pay tribute to ordinary heroes through" Qingtan "and let more people know their efforts to defend national dignity." Liu Wei said. (End)

　　At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.

　　Compared with other marathon routes of large-scale events, the marathon route of Beijing Olympic Games is not only beautiful, but also a track suitable for creating good results.

　　During the "Good Luck Beijing" International Marathon Invitational Tournament held in April, the contestants said that the marathon track of the Beijing Olympic Games is very suitable for them to play their level 100%.

　　What impressed the athletes most was the "flatness" of the track. In the whole route of the Olympic Marathon, except for crossing the railway bridge opening near Zhichun Road, other places are quite flat, and there is almost no uphill and downhill, which is also very beneficial for the runners to run well. In addition, the beautiful scenery along the way can also make athletes always feel comfortable. Therefore, we can expect that the runners on this marathon route will definitely create good results that will cheer us up. At the same time, it is very possible for excellent athletes to break the world record.

　　Chongjindian

　　Zhou Chunxiu is expected to win gold.

　　If Beijingers are going to watch the marathon of the Olympic Games, they must pay attention to China athlete Zhou Chunxiu. In the women’s marathon, Zhou Chunxiu is likely to surprise us.

　　Zhou Chunxiu was the champion of the London Marathon in 2007. She lost to the Kenyan veteran Ndereba, the silver medalist in Athens, by 8 seconds in the case of a foot injury at the Osaka World Championships, and was the second runner-up, so she has a strong gold medal strength. Not long ago, Mizuki Noguchi, the champion of women’s marathon in Athens Olympic Games, announced that she had withdrawn from the Olympic Games due to injury, thus Zhou Chunxiu lost another major competitor. In the Olympic Games, Zhou Chunxiu’s main rivals for the gold medal are Radcliffe, the world record holder, and Ndereba, the world champion. However, due to the home game, Zhou Chunxiu has an advantage in the familiarity of the terrain and the adaptation to the climate, and the hope of winning the gold medal is quite great.

　　rule

　　Athletes can’t drink water casually

　　The distance of 42.195 kilometers is a challenge to the limit of physical fitness for human beings. In the competition, although athletes will also receive some water from small tables on the roadside or people standing on the roadside. But this drinking water can’t be handed over casually by anyone.

　　In the marathon, water and other drinks are provided at the beginning and end of the race, and there is a drink station every 5 kilometers on the race route. Water and drinks should be placed where athletes can easily get them when they pass by. Athletes can also bring their own drinking water, and they can set up drink stations where they require. Drinking water and wet sponge supply stations are arranged between two beverage stations. There, long-distance runners and race walkers can get drinking water when they pass by, and they can also squeeze water from sponges to wash their heads, which plays a cooling role. Besides, athletes can’t get drinks from other places on the competition route.

　　It can be said that "water" is the most strict part of marathon. In addition, athletes can race along the correct route under the supervision of the referee. If there are special reasons, they can leave the race route under the supervision of the referee, but if they leave without supervision, they will lose their qualification.

　　Watching etiquette

　　You can experience the Olympic Games without tickets.

　　For those Beijing people who haven’t bought tickets for the Olympic Games, watching the marathon is the best chance to experience the Olympic Games for free. In the marathon, spectators can cheer for the athletes on both sides of the track, but they must also pay attention to some etiquette.

　　1. Don’t pass water to athletes casually.

　　When watching the game, some spectators will hand the water in their hands to the athletes out of kindness, which is strictly forbidden, because the athletes can’t drink the water or drinks provided by the organizing Committee at will. The spectator’s action of handing water can not only help the athletes, but also lead them to be sentenced to a foul or even out.

　　2. Don’t cross the line casually

　　Just like watching a game in a stadium, spectators are not allowed to cross the line, rush to the track or cross the track.

　　3. Civilization cheers without booing

　　When the athletes run past, the audience should applaud, cheer and applaud, without clapping their hands and booing. Don’t make noise or shout loudly during watching, but be polite and enthusiastic when applauding.

　　4. No balloons and kites

　　Because the TV media will broadcast live all the time during the competition, and sometimes even helicopters are needed for aerial photography, it is forbidden to hang or fly balloons and kites at the starting point and the surrounding areas along the track during the competition. Residents along the track should not air their clothes outdoors.

　　5. Be careful not to crowd and trample.

　　Corresponding traffic management will be carried out during the marathon, during which pedestrians, non-motor vehicles and motor vehicles are strictly prohibited from crossing the race route except those with marathon vehicle passes. It is forbidden for the audience to be crowded and trampled; It is strictly forbidden to occupy the road in the competition route, set up stalls and occupy the road for parking; It is forbidden to throw things at the competition route, and the road should be kept clean and tidy.

　　brief introduction

　　There was only a world record four years ago.

　　Most marathon races are held on urban roads. Because of the different terrain, there is no official world record at the beginning, but only the best result in the world. It was not until January 2004 that the IAAF stipulated that the marathon also began to have its own official world record. At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.

　　history

　　The Olympic Games has the longest history.

　　Since the first modern Olympic Games, marathon has been the official event of the Olympic Games, so it can be said that it is the oldest event in the Olympic history.

　　In 490 BC, the Persians hit a marathon outside Athens. The Greek governor sent a soldier named Pheidides to Sparta for help. As a result, Pheidides spent 35 hours walking 150 kilometers, but the Spartans said it would take ten days to send troops. Phidias returned to the marathon with the fastest speed, and as a result, the Athenians could only compete with the Persian army last stand.

　　Finally, the Athenian soldiers defeated the Persians. In order to send the news of victory back to Athens quickly, Phidias ran from marathon to the central square of Athens in one breath. As a result, Pheebs only had time to shout, "We have won! Celebrate! " Immediately fell to the ground and died.

　　The marathon of the first Olympic Games ran from marathon to Athens, which was about 40.2 kilometers. In the subsequent races, the distance of the marathon is different. Until 1924, the distance of the marathon was determined to be 42.195 kilometers by the IAAF.

Editor: Tang Liang

　　In order to "grab business" and attract customers, the infighting between "black ambulance" around the hospital not only hurts peers, but also affects patients’ families. Gao Jin, who is 33 years old, makes a living by introducing black ambulances to patients, and has long been active near ditan hospital, Cuigezhuang Township, Chaoyang District. On July 9, last year, in order to grab business, Gao Jin began to injure the driver and ambulance contractor of another black ambulance, and injured the patient’s family. Yesterday morning, the case was heard in Wenyuhe Court of Chaoyang Court, and Gao Jin was charged with the crime of seeking trouble.

　　cause

　　A "black ambulance" intermediary is suspected of being robbed and beaten.

　　During yesterday’s trial, Gao Jin said that since 2009, he has been engaged in black ambulance-related industries in Beijing. In recent years, he advertised in the hospital and helped to contact the black ambulance when he saw that a patient’s family wanted to contact the ambulance for discharge. Gao Jin explained that he didn’t have an ambulance himself, and he played the role of "intermediary" in this industrial chain, that is, he contacted the black ambulance to pick up the patient and got a commission from it.

　　During the trial, Gao Jin complained that it was the victims Wang Long and Fu Lingling who robbed him of his "business" and he started to hit people. He said that on the same day, the patient’s family contacted him to call an ambulance to go to Shandong. He took the job and informed the owner of the individual ambulance who cooperated with him. Then the owner sent the driver Gao Jun to drive the ambulance to ditan hospital.

　　According to his memory, when the bus arrived, his family suddenly called him and said that he would not go to Shandong for the time being. In a short time, he found Wang lung’s ambulance driving into the parking lot in ditan hospital. Because he was robbed by Wang lung before, he remembered Wang lung’s license plate Later, Gao Jin came forward to communicate with Wang Long, but he said that Wang Long had hit him first, and then he returned his hand. Gao Jin also insisted that he was the only one who beat Wang lung and Fu Lingling at that time, and did not call others.

　　It is understood that this is not the first time that Gao Progress has committed crimes due to "peer infighting". In June 2012, when he blackened the ambulance advertisement card at the entrance of the cancer hospital, he had a dispute with another group, and the two sides fought, so he was detained.

　　The victim, Wang Long, said that he was the driver of a clinic in Baoding City, Hebei Province, driving a Hebei-licensed ambulance, which was contracted by Fu Lingling. After Fu Lingling found a patient who needed a vehicle, she would contact him to pick him up. Fu Lingling added that she bought the vehicle, but it was under the name of a clinic in Baoding. She usually used this black ambulance to earn money.

　　On July 8 last year, Wang Long received a notice from Fu Lingling to go to ditan hospital to pick up patients and their families, and then to Heze, Shandong. At 11 o’clock on the evening of the 8th, his family contacted Wang Long, claiming that he was threatened by the "underworld". Some people asked his family to rent an ambulance from a specific person to return to Shandong. Wang Long said that he was a little scared at that time, but he still came to ditan hospital. At 1 am on the 9th, Wang Long drove to the parking lot in ditan hospital, where Fu Lingling and two patients’ families were also sitting. Wang Long said that just as he was about to drive into the parking lot, he was stopped by Gao Jin and seven or eight men he led, several of whom were holding sticks. Wang lung was immediately dragged out of the car and beaten, and Fu Lingling and a patient’s family were also injured.

　　reveal a secret

　　"Black ambulance" or dividing hospital sites for work

　　The prosecution alleged that at about 1 am on July 9, 2016, in the south gate parking lot of ditan hospital, Cuigezhuang Township, Chaoyang District, Beijing, Gao Jin had a dispute with the driver Wang Long because of the black ambulance robbing, and Gao Jin later injured Wang Long and Fu Lingling, a woman in the car, together with others. After criminal science and technology appraisal, both victims were slightly injured. At the same time, the incident caused the vehicle driven by Wang Long to be damaged. After identification, the loss price was 2720 yuan.

　　Yesterday morning, the case was heard in Wenyuhe Court in Chaoyang District. It is understood that Gao Jun, a black ambulance driver contacted by Gao Progressive, said that he helped the owner to open a black ambulance in Beijing. On the evening of the 8th, the owner asked him to go to ditan hospital, Chaoyang District to pull a patient back to Heze, Shandong Province. Gao Jun parked the black ambulance near the inpatient department that night and fell asleep while waiting for the patient. When I woke up at about 1 am on the 9th, I saw a group of people fighting around an ambulance. The beating party had made great progress in contacting the business in ditan hospital.

　　Gao Jun said that ditan hospital’s work is given by Gao Progress. If other people go to the hospital to work at ordinary times, they must say hello to Gao Progress. If they don’t say hello, there will usually be disputes, because Gao Progress occupies ditan hospital and won’t let others work.

　　It is understood that when working as an intermediary of "black ambulance" in ditan hospital, Gao Jin maintained a good relationship with hospital parking lot managers. The police found that Gao Jin often used WeChat to transfer money to the parking lot manager, but the manager explained that he had a general relationship with Gao Jin, and sometimes Gao Jin borrowed money from him, and then he would pay him back through WeChat.

　　facts of a legal case

　　Be charged with the crime of seeking trouble and causing trouble.

　　On October 12, 2016, Tongzhou police arrested Gao Jin and brought him to justice. The next day, Gao Jin was criminally detained by Chaoyang police on suspicion of seeking trouble. The public prosecution agency believes that the defendant beat others at will with high progress, resulting in minor injuries and bad circumstances. His behavior has violated the relevant provisions of China’s Criminal Law, and the facts of the crime are clear and the evidence is indeed sufficient. He should be investigated for criminal responsibility for the crime of stirring up trouble.

　　The two victims, Wang Long and Fu Lingling, also filed a criminal incidental civil lawsuit, and Fu Lingling claimed medical expenses, lost cash and other losses of more than 52,000 yuan. Wang Long claimed medical expenses, gold necklace loss and other expenses totaling about 40,000 yuan. Wang Long and Fu Lingling said that they did not recognize Gao Progress and were accused of making trouble. After the incident, a gold necklace of Wang Long disappeared, and more than 20,000 yuan that Fu Lingling put in the car disappeared. The two believe that Gao Progressive and others have robbed these properties. Gao Jin denied the accusation, saying that he did not take the property of the two victims. The public prosecution agency said that regarding the loss of property, there is only the testimony of the victim, and there is no other testimony and evidence to assist. Based on the principle of no doubt, Gao was not accused of robbery. The case was not pronounced in court. (The characters in the text are all pseudonyms)

　　Text/reporter Lynn Yang

　　survey

　　"Black ambulance" fights guerrilla warfare by telephone.

　　Black ambulances charge 12 to 20 yuan per kilometer.

　　Although the relevant departments have repeatedly cracked down on the phenomenon of black ambulances, yesterday, the Beijing Youth Daily reporter found that some black ambulances turned into the dark and continued to attract patients. Yesterday afternoon, the reporter of Beiqing Daily visited several hospitals as the family members of patients. At the first-aid station of Chaoyang Hospital, a man who claimed to be a staff member of 120 volunteered to tell the reporter of Beiqing Daily that he had ambulance resources. If an ambulance with a Beijing license was used to transport patients to other places, the price would be 20 yuan per kilometer.

　　At the same time, he said that in addition to ambulances with Beijing licenses, ambulances with foreign licenses can also be booked. The man provided the reporter of Beiqing Daily with a phone number of "Doctor Zhang". He introduced that "Dr. Zhang" has many ambulances from other places, which can be "in Beijing ‘ Take private work ’ " . The man also told the reporter of Beiqing Daily that because these people who "take private jobs" don’t have a fixed position, they need an ambulance and can only contact by phone.

　　Subsequently, the reporter of Beiqing Daily called "Dr. Zhang", who said that he was responsible for contacting ambulances in other places. According to him, compared with Beijing-licensed ambulances per kilometer in 20 yuan, ambulances with foreign licenses charge 12 yuan per kilometer. "Doctor Zhang" said that ambulances with foreign licenses have the same structure as those with Beijing licenses, and there are necessary rescue facilities on board. "Including ECG monitoring, ventilators, etc., supporting instruments and equipment are readily available. If there is an accident on the road, we will try our best to treat it, and we don’t have to worry about the traffic police on the road. "

　　Black ambulance cards are still scattered in the hospital.

　　Yesterday afternoon, in a 3A hospital near Dongsishitiao, a cleaning staff told the reporter of Beiqing Daily that in the past, black ambulance owners often solicited business in the hospital, mainly by issuing small cards, and even directly talking to family members in need in the inpatient building. "Now we have more people patrolling every day. When we meet small cards, we have to clean them up. If small cards can’t recruit people, it will be much less."

　　However, the reporter of Beiqing Daily found that many small cards of black ambulances were still scattered in the hospital, but no one was seen distributing small cards on the spot. Among them, a small card printed with the words "Beijing Anda Escort Center" has an eye-catching ambulance picture printed on the front, with the contact person’s surname and contact number on it, while on the back of the card, various emergency equipment equipped with ambulances is marked, and the vehicle is introduced as "responsible for sending to all parts of the country".

　　Claiming that first aid facilities are complete and there is no attendant.

　　In addition to distributing small cards or taking jobs in hospitals, there are also many "black rescues" on the Internet. Yesterday afternoon, the reporter of Beiqing Daily contacted a black ambulance owner in the online mall. After establishing contact, the other party asked to "talk in detail on the phone".

　　As a family member of the patient, the reporter of Beiqing Daily asked whether a patient could be sent to Heze, Shandong. According to the owner, if you use a fake ambulance transformed from an ordinary car, the cost will be 4,500 yuan. "This car is modified. In addition to the patient, it can also take five family members. The first aid facilities on it are complete. You only need to bring what the doctor ordered and a quilt." Regarding the question of whether the car is equipped with medical staff, the owner responded that he had "learned from the ambulance, and I will protect the trade union."

　　The owner said that he can also provide regular ambulances for patients. "But the price is much more expensive, because a co-pilot and a caregiver must be equipped. It costs at least 6,000 yuan to go to Heze." The owner admits that both modified ambulances and regular ambulances are foreign licenses. "We don’t stop at a fixed place. If we need a car, we must make an appointment at least one day in advance."

　　Text/reporter Qu Chang Intern reporter Yang Zixi

　　While first-tier cities and hot-spot second-tier cities have increased the regulation of the property market, some third-and fourth-tier cities are welcoming "reverse" regulation, and "limit orders" have landed everywhere.

　　According to the incomplete statistics of The Paper, at least 7 cities have restricted the price reduction behavior of housing enterprises by interviewing them or issuing policies. However, behind the price reduction behavior, the debt pressure is high and the slow return of funds is a reality that some housing enterprises have to face, and a house price defense war is being staged.

　　At least seven cities issued a "limit order"

　　According to The Paper’s incomplete statistics, up to now, seven cities including Zhuzhou, Jiangyin, Heze, Yueyang, Kunming, Shenyang and Tangshan have issued "price limit orders".

　　The reason why it is called "limit order" is that some real estate enterprises or intermediaries have been interviewed or stopped by the government when they sell or represent new commercial housing at a lower sales price and significantly lower than the normal market price.

　　Take Zhuzhou, Hunan Province as an example. On September 9th, some citizens and netizens reported that enterprises such as Jinbi Real Estate, Rongsheng Real Estate, Borui Real Estate, Xinsheng Wanbo, Shell Broker, etc. sold new commercial houses or sold them as agents at prices significantly lower than the normal market price, seriously disrupting the order of the real estate market. In this regard, Zhuzhou City Housing and Construction Bureau subsequently interviewed the person in charge of the above-mentioned enterprise project and included it in the bad credit record of the enterprise.

　　Earlier, on August 31, the Notice on Further Promoting the Healthy and Stable Development of the Real Estate Market issued by the Housing and Urban-Rural Development Bureau of Jiangyin City, Jiangsu Province clearly mentioned that after the sales price of commercial housing was put on record, the actual transaction price of commercial housing should not be higher than the record price. At the same time, it is strictly forbidden to dump at a low price (such as below the cost price, lowering the price in disguise, etc.) and resolutely put an end to vicious competition, lowering the standard and quality, overdue delivery and other illegal acts.

　　Judging from the cities that have announced the "limit order" at present, the main suppression in various places is malicious price reduction, and the sales pricing of some housing enterprises is far below the market price, which is considered to seriously disrupt the market.

　　Cartography: The Paper

　　What is the price reduction sales of real estate enterprises?

　　What are the reasons behind the price reduction of housing enterprises?

　　The scale of sales has "turned from rising to falling", and the pressure on housing enterprises to withdraw funds has increased or one of the reasons.

　　According to the data monitoring released by the National Bureau of Statistics, Tongce Research Institute showed that in July, the sales area of commercial housing nationwide was 115 million square meters, down 9.45% year-on-year and 40.6% quarter-on-quarter. This is also the first time in the past year that "from rising to falling", indicating that China’s real estate sales have entered a downward channel.

　　From the perspective of development fund structure, the proportion of sales return to financing reached 57.15%, which was 3.9 percentage points higher than that in 2020, and the proportion of domestic loans to financing was 12.95%, which was 0.87 percentage points lower than that in 2020. This shows that the financing of housing enterprises mainly depends on sales return, and it is on the rise. In the future, the financing of housing enterprises mainly depends on "self-hematopoiesis". The growth of sales scale for the first time "from rising to falling" shows that the core source of funds for housing enterprises has begun to decline, and the pressure on housing enterprises to withdraw funds has increased.

　　Sun Hongbin, Chairman of Sunac China’s Board of Directors, mentioned at this year’s interim results meeting that the market pressure in the second half of the year is relatively large, which mainly comes from two aspects. One is that some enterprises started to cut prices when they were under pressure, and the other is that the national policy is relatively firm, which made everyone expect that the house price would not rise. Now the economic pressure is relatively large, and everyone’s purchasing power has been affected.

　　Sun Hongbin believes that the current market is particularly like 2018. "The whole credit market is short of funds. In the first half of the year, sales were relatively good, and loans were relatively difficult. However, loans in the second half of the year were still equally difficult, and the sales market fell sharply. The sales pressure in the second half of this year is very high, and it is expected that the market will still be fierce in the second half of this year. "

　　The turn of the property market may also become an industry consensus. Guo Yingcheng, Chairman and Executive Director of Kaisa Group, said at the performance meeting that in recent years, especially this year, the regulation of the real estate market has been more precise and the implementation of policies has been faster than before. At the same time, however, we are also facing great challenges. After precise regulation and control, after the sale of the sales end, the withdrawal of mortgage funds may be slower than before, which also brings certain pressure to enterprises.

　　In addition, debt pressure is also a "sword" hanging over some housing enterprises.

　　According to the relevant data released by the same policy research institute, the debt due to housing enterprises reached 1.2 trillion this year, with an average monthly debt of over 100 billion. The average debt ratio of the real estate industry in the second quarter was 77.85%, which was 1.34 percentage points lower than that in the first quarter and 1.23 percentage points lower than that in 2020 when three red lines were proposed. This shows that the effect of regulation has begun to appear, and housing enterprises regard reducing debt and optimizing the three red lines as their primary strategies. At the same time, however, more stringent regulatory measures have also accelerated the exposure of some housing enterprises to their debt defects, and the cases of default of housing enterprises’ bonds are increasing.

　　According to the statistics of RealData, since this year, the phenomenon of bond default in the real estate industry has increased significantly compared with the past two years. In just 6 months, there are 12 real estate enterprises that have defaulted.

　　Song Hongwei, research director of Tongce Researcher, believes that in the first half of the year, when the real estate market sold well, it was easier for housing enterprises to withdraw funds to pay debts. However, since July, the whole industry has entered the downward channel, and it is difficult to withdraw funds, and the pressure of paying debts is prominent. For cash flow, selling at a reduced price and exchanging prices for quantity has become the choice of many housing enterprises.

　　Facing the current market environment, Xu Shitan, the chairman of Shimao Group, mentioned at the interim results meeting that the policies of housing, no speculation, three red lines and concentration management will continue. Under such a policy background, it is no longer suitable for enterprises to emphasize high growth rate, so the company’s strategy is to "turn from attack to prevention" and at the same time increase the assessment of cash and repayment rate.

　　Xu Shitan said that the company has taken some measures to resist the market downturn. The company analyzed the sales in July and August, and the sales of the whole industry declined. In September and October, the company arranged many supply and sprint targets. At present, there is still a gap in the mortgage amount. The company dynamically manages the price and promotes preferential measures for buyers with high down payment ratio. Not only that, Xu Shitan also revealed that the price will be dynamically managed in the second half of the year, and at the same time, preferential measures will be increased.

　　Can the price be reduced?

　　The decline in housing prices should have been a good thing in the eyes of many people. Why is there a "limit order"? China News Network appeared at the same time in the "Price Limit Order" and "Price Limit Order". What happened to the property market? As mentioned in the article, house prices are not "unable to fall", but "don’t fall blindly".

　　In the view of Li Yujia, chief researcher of Guangdong Housing Policy Research Center, "three stabilities" are the targets of property market regulation, whether for the central government or for the local government. Ups and downs are not desirable, and may trigger market expectations fluctuations and further strengthen this ups and downs. In other words, if there is a significant decline, it may lead to further decline due to market expectations, forming a downward cycle. At this time, it is necessary to prevent the formation and circulation of this expectation through government intervention.

　　The relevant staff of Yueyang Housing and Construction Bureau also said in response to the "Notice on the Transaction Price Limit of New Commercial Housing Online Sign in the Real Estate Market" that the debt pressure of leading housing enterprises is relatively high recently, and the price of real estate is maliciously reduced in order to withdraw funds, resulting in market confusion. This is the main reason for the introduction of the policy.

　　A marketing person of a TOP40 real estate enterprise pointed out, "When there is a correction in the market, many developers will carry out certain price reduction promotions according to their own conditions. Of course, the market is still divided. There is not much inventory problem in first-tier and second-tier cities, but the third-and fourth-tier properties are relatively slow to be converted during the property market correction period, so it is normal that we will give some concessions to accelerate sales. The government is mainly cracking down on malicious price cuts, fearing that it is not conducive to market stability and will also trigger social events such as rights protection. "

　　"The downward pressure on housing prices in some cities is indeed increasing. According to the data released by the Bureau of Statistics, in recent months, the number of cities with a downward trend in house prices has been increasing, and the pressure on housing enterprises to reduce debts has also been increasing, which has led to the phenomenon that housing enterprises in some cities or regions have accelerated the pace of shipment and reduced prices. However, once the price reduction behavior of housing enterprises triggers a price reduction tide, it will trigger a chain reaction, which will greatly affect the orderly development of the real estate market, and will also affect the land market and have a greater impact on the local economy. " Zhang Bo, dean of the branch of 58 Anjuke Real Estate Research Institute, said.

　　So, is the "limit order" effective? In Li Yujia’s view, the property market is running at the highest level in history, and all parties have high demands for stability. Whether it’s a rapid rise or a rapid decline, whether it’s a whole city or a part of the city, it’s necessary to intervene appropriately, including not allowing large-scale price reduction marketing. This is the same logic as not allowing large-scale rise, and this intervention must be effective.

　　Guo Zhen, a researcher in the real estate industry of GF Securities Development Research Center, told The Paper that the government does not want to see the situation that house prices have been falling after the real estate enterprises bid with each other, which will also make the market enter a relatively vicious state, so it has been the direction of regulation and control in recent years to maintain the stability of house prices without sharp rise or fall.

　　Liang Nan, an analyst at Zhuge Housing Search Data Research Center, pointed out that from the perspective of cities that have issued "limit orders" at present, they are basically cities with high inventory and high pressure to remove chemicals. Perhaps some developers have drastically cut prices to speed up the sales repayment, which has led to market chaos to a certain extent, which is not conducive to the development of the property market. The introduction of the "limit order" policy can effectively curb the rapid decline in housing prices, avoid market chaos such as sharp price cuts, and further standardize the transaction behavior of the property market, which is conducive to promoting the healthy and stable development of the real estate market.

　　(This article is from The Paper, please download the "The Paper" APP for more original information)

Looking back on the big events that happened in the scientific and technological field in the past week, Rouyu Technology released FlexPai, the world’s first folding tablet, and then Samsung publicly demonstrated its Infinity Flex Display technology folding mobile phone. For a time, "folding screen" has become a hot word in the science and technology circle. This article will give you a quick explanation: What kind of black technology is folding screen?

It is actually very difficult to explain the technical details of the folding screen very simply, because at present, the technologies and products of various companies have not officially landed, and more technical details about the folding screen still belong to the trade secrets of various companies. For ease of understanding, you can think of the folding screen as a flexible screen Plus. Because literally, Samsung’s "Infinity Flex Display" is "Infinite Flexible Display", which can be bent 360 degrees infinitely, thus realizing folding.

Technical principle of Samsung flexible screen

However, we can roughly understand the principle of folding screen. According to the principle of flexible screen technology announced by Samsung, all the screens we use have a substrate, and pixels are distributed on this substrate to form a display screen. Traditional screens are hard, while flexible screens and folding screens "soften" the substrate through new materials, and can even be folded. Of course, the research and development direction of each family is not the same. It is reported that Apple’s folding screen patent is realized through micro hinges.

The appearance of folding screen makes people shine and stimulates people’s imagination. However, for products with extremely narrow internal space, such as mobile phones and tablets, screen folding can be described as "pulling one hair and moving the whole body", and not only the screen can be folded, everything will be fine. Space, battery, sealing, durability, even UI interface and software adaptation, almost everything you can think of will face great challenges, so the folding screen mobile phone is still in the conceptual stage.

First of all, the most direct problem is the volume. The picture above shows the FlexPai folding tablet released by China enterprise Rouyu Technology. It is reported that the thickness after folding has reached 15mm, which means that portability is worrying. According to the official information released by Rouyu, the second generation product of Zen Wing flexible screen independently developed by FlexPai has been folded for 200,000 times. This number seems large, but if you fold it 300 times a day, you will stop eating in less than two years … …

Since the official dare to officially release it, I believe it has certain commercial value, but whether the actual experience effect is good or not is another topic. As shown in the above figure, we can see that there is a whitening "crease" at the folding place, and the flatness will greatly affect the impression. It seems that the folding screen still has a long way to go. However, Rouyu Technology beat Samsung to release a folding screen product, which is indeed a milestone. This is the first product released in the world with a folding screen.

Even if we cross the physical barriers at the hardware level, the software level has to go through a lot of challenges. As we all know, Android is an extremely open platform, so adaptation and compatibility have become a headache for developers. In the era of phablet, adaptation and compatibility were not perfect, not to mention the future "deformed" mobile phone. Even if these problems are solved, there are still things that users’ habits need to change and can be seen directly. Why fold them?

Huawei folding screen concept mobile phone needs revolutionary notebook?

The folding screen is actually far from simple as we think, but it is not complicated. Straight mobile phones have been used for so many years, not to mention users. Even mobile phone manufacturers have begun to feel "aesthetic fatigue", so they try their best to make the screen "baiwan". The appearance of folding screen has indeed opened up our phenomenon space, and Huawei’s folding screen concept machine has painted a beautiful vision for us. Perhaps with the support of folding screen technology, mobile phones, tablets and computers will be unified in the world.

In the past, the popularity of flip phones was rooted in the era when voice communication was the mainstay. It was reasonable to answer the phone by flip, and it felt quite cool. The emergence of folding screen smart terminals not only challenged the limits of physics and technology, but also challenged the user’s usage habits. Simply folding for the sake of folding, it is obviously difficult for users to pay the bill by creating "freshness", and manufacturers need to explore reasonable application logic.

Before solving how to realize folding screen, we should first understand why we need folding screen!