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"The Long Season" Jiang Qiming became an ideal type, with a good script and good acting skills.

The suspense drama "The Long Season" starring Fan Wei and Qin Hao has been broadcast for some time, but the discussion has not ended, but it has shown a gradual upward trend, which is actually due to one of the biggest characteristics of this drama, that is, its great stamina.

Every actor, every role, every plot design and even every prop in the play can be used by everyone to analyze and taste it carefully. It’s no wonder that the index of its related videos suddenly soared on some short video platforms, and everyone found that there was a kind of hot video keyword in Erchuang video, called "Fu Weijun’s sexual tension".

Fu Weijun is not the protagonist in this play, and there are not many scenes. He is Shen Mo’s younger brother, a mute who can’t talk since he was a child, moved from several families to welfare homes and eventually became a gangster in society.

He will stand up when his sister is hurt; He will be shy when he meets the girl he likes; He is even more ruthless, chopping at his face with a kitchen knife desperately, and then with a handsome sign language posture. Various high-light scenes have made many netizens shout that he is our best ideal type now. Also because of the setting of the little mute, a stalk was born, called "Mute is a man’s best medical beauty".

Such charming male characters have charmed many female audiences and possessed many "dream girls". Originally, this name is a derogatory term, which sounds a little uncomfortable, but many viewers are willing to become Fu Weijun’s dream girl. Naturally, the actor Jiang Qiming has become a hot topic recently.

Experience life and accumulate experience.

When you search for Jiang Qiming, you will find a very interesting thing, that is, he once posted a job search message to himself in Weibo during the epidemic. Not only that, the job he is looking for is not like other actors who want to film, but he is completely looking for a career different from that of an actor.

Of course, Jiang Qiming didn’t do it blindly. He himself said it was to experience life and accumulate experience. Actors don’t live in utopia, they can imagine what a business has done without sitting at home. To be a good actor among the people is to walk from the people.

Jiang Qiming didn’t just express himself in Weibo and hype himself. He really went to a chain convenience store to train and work, to observe all kinds of people, and to experience the ups and downs of this profession.

Don’t focus on drama for fame and fortune

Jiang Qiming, born in 1992, graduated from the Central Academy of Drama, with a well-deserved background. It has been seven years since he graduated from college. Until now, the audience didn’t see him because he didn’t rush into the entertainment circle like other students after graduation and started making movies and TV dramas. He really took part in musicals and dramas.

Think about the young actors now. People who are willing to play a drama are more or less utilitarian, just to show fans and passers-by that they are mobile actors who have played a drama.

Yes, for young people, the entertainment circle can get up quickly and make a lot of money. Why go to a small stage where you can’t make money in obscurity? However, for Jiang Qiming, this is his pleasure and his pursuit. After graduating from college, he chose drama and musical as his main direction, and there are many representative works, which are also famous in the minority literary circle.

Follow the script blessing

Jiang Qiming, who has been filming drama for several years and has accumulated a lot of life experience, has gradually begun to set foot in large and small screens. In fact, he has already laid a lot of foreshadowing that he is gold before.

For example, "Dear Children" and "Cosmic Editors’ Club", which are well-received plays and movies, all have his participation. Time has finally arrived today. Fu Weijun, who is like a wild dog and full of sexual tension and pity, has finally gained a large number of fans through the shaping of the script itself and the actor’s perception of this role.

Seeing this Fu Weijun, who wants almost nothing, has made him the male role with the most so-called dream girls, which must have made many actors who have appeared in idol dramas recently jealous. Many actors in idol dramas want to occupy the right place, the right time and the right people. They want it and want it, but it’s not worth the loss, which makes the audience feel that the logic doesn’t match and the shit doesn’t work. Therefore, it is the truth to hone yourself in a down-to-earth manner and meet a good script, in which you can play a complex role with real depth that can resonate with everyone.

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Ask the new M7 to break through 100,000. Two smart-driving rear-drive Max models are coming.

  Huawei brand, which people often mention, has blossomed in many fields and has achieved very good results. Take the field of new energy vehicles as an example. The joint development of Huawei and some brands with new power in car-making has gained a good reputation in the industry. In May this year, the new energy vehicles of Huawei and Cyrus completed the production line of 100,000 vehicles at the fastest speed, and the production capacity of the new M7 in the world kept climbing, with 27,000 vehicles delivered. The monthly delivery capacity will reach 23,000 vehicles in December, and the monthly delivery capacity will reach 30,000 vehicles from 2024, meeting the expectations of more users for the new M7 in the world!

  Now, the new M7 in the world has reached another milestone. It has a super-high "Chinese content", and it will definitely exceed 100,000 vehicles in two and a half months after its listing, becoming the best-selling model of HarmonyOS Zhixing. For the new M7, 100,000 orders are not only an honor, but also a heavy responsibility. After being congratulated by Huawei Yu Chengdong, the new M7 will also face a more rigorous test. It should not only face the challenges of the market, but also keep believing in itself and have unlimited determination to reassure consumers and the market about the "speed of asking the world".

  In this regard, Huawei has taken some measures. First, Huawei has invested 1 billion yuan in the whole supply chain, expanded the recruitment of more than 20,000 people and increased production shifts, and carried out continuous production 22 hours a day with a double-shift operation mechanism. Secondly, Huawei Yu Chengdong personally went to the factory to control the production quality of products and deal with them seriously in many aspects, so as to achieve high-efficiency and high-quality continuous production, so as to promote the continuous improvement of the production capacity of the new M7.

  Not only that, in order to bring consumers more diversified choices and meet the needs of different consumers, the new M7 two-wheel drive intelligent driving version came into being. Among them, the official guide price of the new M7 MAX five-seat rear-drive intelligent driving version is 289,800 yuan; The official guide price of the new M7 MAX six-seat rear-drive intelligent driving version is 309,800 yuan. Such a price, looking at the same price, has few rivals. Of course, this is closely related to its own product strength.

  With Huawei’s technological advantages, the new M7 in Wenjie is equipped with HarmonyOS Intelligent Cockpit 3.0 and HUAWEI ADS 2.0 advanced intelligent driving system, which truly improves the interactive experience and intelligent driving in an all-round way. The spacious top-class intelligent cockpit brings more advanced driving enjoyment, focusing on how to get comfortable. It not only has a car system with excellent humanized intelligent experience, but also has a Huawei Maglink magic suction car interface, which can complete equipment linkage, and also has the closed loop of Huawei’s technology ecology, such as the connection function of mobile phones, glasses, stereos and other equipment.

  In addition, in the field of intelligent driving, which is highly valued by the market, the new M7 has broken through the restrictions. Through 27 sensing hardware, upgraded GOD network 2.0 and RCR network 2.0, the vehicle is endowed with powerful functions of knowing things and knowing the way, which not only can accurately identify the traffic lights on the straight road, but also can actively yield to pedestrians and complete civilized intelligent driving. In addition, the new M7 set up a "sentry mode", which can intelligently detect threats, send out alarm reminders and record videos synchronously, which not only looks clear, but also covers the head and face more comprehensively, and always protects the rights and interests of users.

  Safety is an unavoidable topic in the automotive industry. Huawei took the lead in putting forward the concept of combining physical and intelligent means to empower safety, and applied it to the new M7. It launched an omni-directional anti-collision system in the world, which can effectively prevent forward, backward and lateral collisions. In terms of passive safety, the proportion of submarine-grade thermoformed steel, high-strength steel and aluminum alloy in the new M7 is excellent, and it is truly the best in its class, and its compression resistance is even better than that of a heavy truck.

  All in all, the new M7 in the world has won 100,000 orders in two and a half months, which is not a whim, but a result of strength. With the continuous empowerment of Huawei technology, the new M7 in the world has made great strides in many fields and has become the first choice for consumers to choose smart cars, shaping the benchmark image of "smart cars". The latest news, in the cycle of November 20-November 26 in car home, in the sales list of SUVs, the new M7 car in the world topped the list. In addition, from November 28, 2023 to December 31, 2023, users of the new M7 Max rear-drive intelligent driving version can enjoy a 27,000-yuan equity package, which includes 12,000-yuan interior and exterior decoration matching money and 15,000-yuan matching rights, of which 15,000-yuan matching rights can be deducted from the optional ADS2.0 urban intelligent driving package. Or users can choose to install a combination of rights and interests worth 15,000 yuan (21-inch wheels worth 10,000 yuan and one of the original aftermarket products), which can be said to be over-value. riders who need to change cars should not miss it.

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Work together to curb the phenomenon of "online celebrity children"

  Xu Junzuo (Xinhua News Agency)

  Recently, more and more accounts with the main content of "Meng Wa" have appeared on some short video and live broadcast platforms. Many parents have turned their children into "online celebrity" and realized the flow through business cooperation. Recently, the General Office of the Ministry of Culture and Tourism issued the Opinions on Strengthening the Protection of Minors in the Network Culture Market, which prohibits the use of "online celebrity children" for profit and protects the legitimate rights and interests of minors in cyberspace.

  Some "sunbathing babies" are deformed.

  On a short video platform, there is an account that focuses on "A Little Play Girl". The video content is a conversation between a seven-or eight-year-old girl and a boy of similar age, and it has more than 2 million fans on the platform. In the video thumbnail of this account, words such as "it’s like quarreling with my girlfriend", "overbearing small president", "Don’t guess the girl’s mind" and "the pain of the rich" are not uncommon.

  In another short video platform, a 4-year-old and 2-year-old female baby attracted the attention of more than 37 million netizens. The video account takes two sisters as the main appearances, showing the funny daily life of "Meng Wa Keng Dad" and mother and daughter fighting wits. In the message area, many netizens said that "the baby is so cute" and "the little expression is in place and I like this child too much".

  On some live broadcast and short video platforms, there are many "online celebrity Children" accounts like this, with fans ranging from tens of thousands to tens of millions. Among them, most of them mainly record children’s daily life. However, with the increase of homogeneous content, many accounts have begun to "find another way", and there have been modes such as eating and broadcasting, wearing beauty, and deducing plot paragraphs: eating and broadcasting blogger "Paiqi" was fed by her parents at the age of 3; The little girl who just finished her fifth birthday skillfully picked up foundation and eye shadow and introduced how to make up for the camera. Some parents deliberately feed their babies with pungent food and film their babies’ expressions to please the audience … … Immature children are doing actions that are not in line with their age, and some of them are gradually deformed.

  "Eating small" is harmful.

  When the child made trouble at home, the mother said helplessly, "What can I do with this holiday?" My father then read an advertisement for a certain brand of TV and replied, "With this, she will stop."

  Similar advertisements exist in a large number of "online celebrity Children" accounts, which has become the main way to realize traffic realization of such accounts. When you open the homepage of these accounts, most of them can see the signs of "good things recommendation", "live news" and "find my official cooperation" Parents who operate children’s short video accounts said that they can earn 150,000 yuan a month by relying on the baby.

  According to insiders, there may be an "interest chain" behind the explosion of "online celebrity children". Some parent-child accounts simply share their daily lives in the early stage. After the sudden explosion of traffic, some institutions will take the initiative to sign contracts with them, and after signing, they will get more business opportunities, which also leads some parents to use their children to create accounts as business operations. The reporter also saw on a short video data analysis platform that many accounts that have exploded have signed up for MCN (online celebrity Incubator).

  Experts said that in order to make a profit, it is actually a "pit baby". On the one hand, pushing children to the front of the camera, "selling cute" according to the script, over-overdrawing their physical strength and over-exposing their privacy, can easily cause psychological anxiety. On the other hand, children’s premature participation in commercial activities through live short videos will also lead to distorted values and form utilitarian thinking and impetuous mentality.

  Some experts pointed out that there are many legal risks in hyping "online celebrity children". According to the relevant provisions of the Law on the Protection of Minors, no organization or individual may organize minors to perform activities that endanger their physical and mental health. The Law on the Protection of Minors, which came into effect on June 1 this year, has clearly stipulated that webcasting service providers shall not provide webcasting publisher account registration services for minors under the age of 16.

  Prevent excessive consumption

  In view of some unhealthy phenomena and problems such as using "online celebrity children" to make profits on some online cultural platforms, the Opinions on Strengthening the Protection of Minors in the online cultural market proposes that minors’ participation in online performances should be strictly controlled, and accounts that appear in the live broadcast room or short video account that minors appear alone or are carried by adults for more than a certain period of time and are approved to accumulate popularity and seek profits by minors, or use children’s models to pose indecent poses and make sexual hints to attract traffic and make profits with goods should be severely punished according to law.

  For the platform, we must also consciously fulfill the main responsibility. Experts pointed out that the network platform should be strictly controlled. On the one hand, it should strictly implement the anchor access conditions and age restrictions; on the other hand, it should strictly review the live broadcast information and video content involving minors, and take measures such as banning the accounts that excessively consume "online celebrity children". The person in charge of a short video platform said that at present, video accounts featuring children have been identified through machine algorithms and manual labeling, and the management of such accounts has been strengthened.

  It is understood that many registrants of "Mengwa" accounts are adults, which makes it difficult for the platform to directly supervise through registered identity. The key to curb the hype of "online celebrity children" lies in parents. Sun Yunxiao, chief expert of family education in China Youth Research Center, believes that parents should take a long-term view and create a safe and clean environment for their children, and should not let their children enter the adult world prematurely for their own selfish interests.

  Experts said that schools and society should strengthen the guidance and education for parents and supervise them to fulfill their guardianship responsibilities. For those parents who completely regard their children as cash cows, relevant departments should play a role in effectively protecting the legitimate rights and interests of minors.

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Huawei and Cyrus want to zoom in! The new car has a maximum of 600,000; Yu Chengdong once again voiced: "This kind of traffic accident is reduced by 90%"!

After the launch of Huawei’s flagship new product in spring at the end of March, He Gang, chief operating officer of Huawei’s terminal business, once said: "With the release of Huawei’s Mate 50 series last autumn and the release of the P60 series this spring, the release rhythm of Huawei’s mobile phone has returned to normal, which is also the result of Huawei’s breakthrough in various difficulties in the face of many constraints, constraints and challenges." Now, the release rhythm of Huawei’s mobile phone has really begun to normalize.

On April 17th, Huawei’s mobile phone "upgraded" and "released in one breath" new machines such as nova 11 series and Huawei Enjoy 60X, as well as new terminal products such as Huawei Bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16 and Huawei Smart Screen S3 Pro. At the same time, it also released the first time that it was equipped with infinitely close L3 (the entry threshold for automatic driving, In a specific environment, it can complete the response of driving operation, surrounding environment monitoring, etc., without the driver’s own operation). Huawei’s AITO intelligent driving system is the M5 series, and it is predicted that the M9 will be released in the fourth quarter.

Among them, nova 11 Ultra supports the two-way Beidou satellite message function, which also confirms what He Gang said in an interview not long ago: "At present, our flagship product will support the two-way Beidou satellite message, and other products will choose whether to support it according to the situation. The old products have no plans to upgrade this function at present."

Mobile phone innovation differentiation

Last autumn, Huawei’s flagship Mate 50 launched a number of black technologies, including Kunlun Glass, low-power emergency mode, two-way Beidou communication and variable aperture, to "hard" the Apple iPhone 14 series. At that time, after the product was launched, Huawei Mate 50 Kunlun Glass Edition was once out of stock.

It is understood that Kunlun glass has grown hundreds of millions of nanocrystals through compound ion enhanced implantation, which greatly improves the toughness of the glass and makes the mobile phone more reliable and resistant to falling.

This time, Huawei adopted Kunlun Glass for the first time in the nova 11 series. In addition, the nova 11 series is also equipped with the industry’s first short video engine, which supports the dual scenes of subway and high-speed rail with Tik Tok app, covering 38 major cities, and nova 11 Ultra also supports the two-way Beidou satellite message function. In addition, Nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging mode and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes. At the same time, nova 11 series also supports emergency mode and intelligent startup at 2% low battery.

In terms of price, nova 11 starts at 2499 yuan, nova 11 Pro starts at 3499 yuan, and nova 11 Ultra starts at 4499 yuan.

In addition to nova 11, Huawei Enjoy Series also welcomes the "X" version for the first time-Huawei Enjoy 60X, which is equipped with a 6.95-inch large screen, a 7000mAh dual-cell battery, a maximum of 512GB of large storage, and a 50 million AI dual camera system, starting from 1799 yuan.

Will Huawei’s mobile phone go to the top of the high-end market?

In the second quarter of 2018, Huawei once surpassed Apple in the global smartphone shipment list, ranking second in the world. In the second quarter of 2020, Huawei’s global smartphone shipments surpassed Samsung, ranking first in the world for the first time.

However, according to the latest data of mobile phone shipments from market research organization IDC, the top five manufacturers in China’s smartphone market in 2022 are vivo, Glory, OPPO, Apple and Xiaomi, among which Huawei has disappeared.

It is worth noting that according to Counterpoint Research data, in the fourth quarter of 2022, Huawei’s mobile phone increased by 15% year-on-year, becoming the only domestic mobile phone brand in Top6 to achieve contrarian sales growth, and its domestic market share increased to 9.5%.

On March 31st, at the release conference of Huawei’s 2022 annual report, when asked when Huawei’s 5G mobile phone would return, Xu Zhijun, Huawei’s rotating chairman, said that the mobile phone business was the business most affected by sanctions, from the second in the world or the first bragging in Yu Chengdong to others now. Now the US Department of Commerce only licensed 4G mobile phone chips, so Huawei can only make 4G mobile phones. Due to Huawei’s continuous efforts in screens, cameras and other aspects, some people are still willing to buy this kind of 4G mobile phone. "If you want to buy Huawei’s 5G mobile phone, you have to wait for the permission of the US Department of Commerce, so that we can manufacture Huawei’s 5G mobile phone."

"We are pleased to see that at present, we have come from generations of high-end mobile phones in the market, accumulated a large number of flagship machine users, and saw that there are still a large number of high-end users using our old mobile phones. Although it is old, through the upgrade of HarmonyOS, plus our preferential screen change and battery change services, we have retained many consumers, and also reserved our fans and users for the continuous innovation of our high-end mobile phones in the future. I also believe that in the high-end market in the future, Huawei will come first. " Not long ago, He Gang said in an interview.

It is understood that in the folding screen market, Huawei’s leading edge is quite obvious. According to the data released by iResearch, in China folding screen market in 2022, Huawei’s mobile phone has achieved 51.3% market share, and it has accounted for more than 50% of the market shipments for three consecutive years.

The M5 version of Zhijie was officially released.

At this conference, the models of the Wenjie brand jointly built by Huawei and Sailis were also synchronized.

Yu Chengdong, CEO of BU, Huawei’s smart car solution, announced on the spot that the M5 series of AITO Jiejie Huawei Advanced Intelligent Driving Edition was officially launched, becoming the first vehicle equipped with HUAWEI ADS 2.0? Advanced Intelligent Driving System and HarmonyOS Intelligent Cockpit 3.0 at the same time, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, taking the lead in realizing high-speed and urban advanced intelligent driving functions independent of high-precision maps.

"Huawei ADS 2.0 is infinitely close to the high-order intelligent driving L3, which is L2.9999, which can reduce traffic accidents caused by inattention and complex road conditions by 90%, far ahead of other friends." Yu Chengdong said.

According to Huawei’s plan, the unmanned commercial high-order intelligent driving scheme will be extended to 15 cities nationwide in the second quarter of this year and 45 cities in the fourth quarter.

In terms of battery life, the M5 Smart Drive Edition has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. The official guide price of the M5 Smart Drive Edition is: 279,800 yuan for the M5 rear-drive smart drive edition, 299,800 yuan for the M5 four-wheel drive smart drive edition, 289,800 yuan for the M5 pure electric smart drive rear-drive edition and 309,800 yuan for the M5 pure electric smart drive four-wheel drive edition.

In addition, Yu Chengdong also revealed that as the flagship product of Huawei’s deep empowerment, the M9 will be officially released in the fourth quarter of 2023. At that time, Huawei’s smart car full-stack technology solution will be fully boarded, in the intelligent cockpit and intelligent driving. On the basis of the "ceiling", Huawei’s mega-pixel smart headlights, HUAWEI AR-HUD, AI big model, sensor federation and other black technologies will all be boarded, and the pre-sale price will be 480,000 yuan -60 yuan.

Previously, AITO successively released three intelligent smart cars, namely, Wenjie M5, Wenjie M7 and Wenjie M5 pure electric version. At present, AITO Wenjie series has delivered more than 80,000 vehicles, making it the fastest growing brand of new energy vehicles.

Proofreading: Zhao Yan

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Behind the death of female drivers: Are the traffic of motorcycle online celebrity exchanged for safety?

  Jimu journalist Zhan Shuo

  Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

  The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

  According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

  Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

  Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

  There was an accident in online celebrity with 12,000 fans.

  In the video of the driving recorder, a motorcycle quickly overtook from the right.

  In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

  In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

  An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

QQ Pictures 20230919231044.jpg

  "Boss" is riding (Source: Network)

  On the 18th, Jimu journalist called the police in the jurisdiction where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

  After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

  On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

  Lessons learned from broken clavicle by experienced riders.

  According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

  For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

  Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

QQ Pictures 20230919231201.jpg

  Social media account of "Touge" (Source: Internet)

  Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

  In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

  Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

  After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

  It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

  Security issues behind traffic.

  In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

  Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

QQ Pictures 20230919231454.jpg

  Online celebrity social account of a motorcycle (Source: Network)

  "In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

  "Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

  Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

  Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

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Tik Tok made efforts to "interest in e-commerce", where does the star take the goods?

Laiyuan Mixiniu Entertainment

Text | Founder   

"Many stars want to do live e-commerce. They don’t know that this is much more complicated than they think. You need a very strong supply chain team, not your fans who stand there and talk can make money …"

 

A few days ago, Luo Yonghao made this speech on a hot search in Tik Tok. At the same time, he also set a flag, hoping to complete the target income of 10 to 15 billion this year. There are thousands of stars with goods. Why can Lao Luo get a drink alone and occupy a seat in the "Four Kings with Goods Live"?

The word "supply chain" was repeatedly mentioned in Lao Luo’s speech, which reflected the hidden e-commerce operation system behind the seemingly simple live broadcast. At the first Tik Tok E-commerce Ecological Conference that Lao Luo appeared this time, Tik Tok first proposed the concept of "interest e-commerce": an e-commerce based on people’s longing for a better life, satisfying users’ potential shopping interests and improving consumers’ quality of life.

 

In other words, traditional e-commerce relies on users’ search behavior, while Tik Tok e-commerce relies on "short video-based interest content" to actively provide Amway good things for users and lead the improvement of people’s quality of life. After the "interest e-commerce" strategy has landed, or the brand store broadcast has ushered in a big outbreak, the traditional star live broadcast has an uncertain road ahead.

On the other hand, bid farewell to "the first year of star live broadcast with goods". In 2021, the world of star goods will no longer grow wildly, and most brands have a good idea about the strength of each big coffee. After the big waves, the stars who have not made a successful start will fly away, and the remaining "gold" will either return to the main business of performing arts, or face the decline of GMV cliff, or gradually delegate power to their disciples …

 

Star live broadcast with goods 2021, the situation is changing.

"First year" in 2020 and "Fever" in 2021.

"The destination of stars is to bring goods."

 

In the just-concluded Tucao Conference 5, Viya, a "sister with goods", made fun of the trend of stars grabbing her job. Due to the epidemic situation, film and television winter, 2020 is indeed the "first year" when stars flock to the live broadcast room.

 

However, only one year later, seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse, the star is becoming a cash cow in the eyes of the live broadcast platform, and it is no pity to abandon it. The market is "cooling down".

 

Open the "Star Cafe Kanban" with the data of Gourd for nearly 30 days. No matter the platforms of Amoy, Shake, Express and Beijing, the average sales of most star live broadcasts are below 10 million, and only Zhang Ting, Stephy, Tu Lei and Hu Haiquan are higher than this figure.

Among the four, Zhang Ting faded out of the entertainment circle for a long time, and now her main identity is the founder of Wechat business brand TST. Strictly speaking, she is more inclined to businessmen than stars; Tu Lei, who scored 27.86 million sales per game, is best known as the emotional tutor of Tianjin Satellite TV’s people’s livelihood mediation program "love battle". It is also far-fetched to call him a star.

 

In terms of monthly total GMV, from last year to this year, all the stars have an amazing falling curve. According to the statistics of Hulu, in the second half of last year, eight stars, including Zhang Ting, Tamia Liu and Lin Yilun, achieved GMV of hundreds of millions in some months, but only Luo Yonghao can do it this year.

 

On the one hand, the decline of GMV per game, on the other hand, the sharp drop of broadcasting frequency. With the spread of the epidemic and the revival of the entertainment industry this year, many stars who originally brought goods because they were "idle at home" began to shift their focus back to their main business, and it was inevitable that they could not do their best to bring goods live.

 

Tamia Liu, the "Liu Yidao" who once dominated Taobao’s cargo industry, only broadcasted two shipments in the past 30 days, with an average sales of only 6.095 million; Last year, the last live broadcast of Li Birthday, which had a stable record, had to be traced back to January 17, and it had not been broadcast for nearly three months, and his live broadcast only achieved 9.2768 million sales. As for Michael Chen, Stephy and others, they can only keep one or two live broadcasts every month.

 

Another phenomenon is that stars gradually fade out of the live broadcast room, and more and more frequently they are handed over to new anchors to replace them. For example, in Luo Yonghao’s live broadcast room, on the surface, the "daily broadcast" has increased the frequency, but in fact, Lao Luo’s appearance times are getting less and less, and the audience is even tired of watching new anchors such as Zhu Xiaomu, Li Zheng, An Tian and Lin Duola, because they really appear too many times.

Standing at the node of 2021, the world of star goods delivery has undergone more than a year’s evolution. Brands have more or less gradually realized the truth that "flow is not equal to sales", and there are fewer sloppy projects that blindly attract stars into the game. Nowadays, the remaining high-quality star goods are gradually evolving in two fixed directions.

 

The first category is the mode of "head anchor+traffic star assistant". In fact, "supporting performance" may be a more suitable position for stars than "solo anchor" to bring goods. Visiting the live studio in Li Jiaqi and Viya and participating in it as a supporting actor can not only ensure the professionalism of the delivery operation process, but also interact closely with the anchor, and it is easy to be fired into a loud "out-of-circle event".

 

For example, last month, "Lu Han walked into the live broadcast room in Viya and changed to eat and broadcast" boarded a hot search. In the live broadcast, he ate and drank hot pot and barbecue without idol burden, which made the topic reading volume soar to 670 million; A few days later, Dilraba appeared in the live broadcast room in Li Jiaqi, announcing the new drama "Long Songs", hoping to finish the announcement task efficiently while mentioning the hot search.

The second category is that the star leads a supply chain team, the establishment of MCN company, or the star actively signs a contract with MCN to obtain MCN’s full set of live technical support. For example, Luo Yonghao’s "Make Friends" team signed a note for Stephy and other stars to provide live broadcast solutions for a long time.

 

No matter what kind of form, the above-mentioned star live broadcast with goods is becoming more and more professional. Brands are no longer superstitious about inviting high-flow stars to create momentum, but more calmly choose stars with experience in goods cooperation, and match the most suitable goods according to their people’s settings, and operate the projects with goods with stars more finely.

The stars belong to MCN?

Where will the star live broadcast take the goods?

 

First of all, it must face the competition with other modes of carrying goods. Combined with the macro e-commerce ecology, whether it is the "interest e-commerce" first mentioned by Tik Tok or the "content+private domain" live e-commerce that Aauto Quicker has been talking about, its core is to create an immersive shopping scene for users to "tap their potential consumption needs".

 

In this respect, "brand shop broadcasting" is a new threat. According to "Flying Melon Data: Trend Report of Brand Store Broadcasting in 2021", in February 2021, the number of brand store broadcasts nearly doubled compared with January; Up to now, Tik Tok’s brand-name store broadcast sales have accounted for more than 50% of the total sales.

The advantage of brand store broadcasting is to bring users a "cloud shopping" experience, especially watching clothing store broadcasting, which is very similar to walking into a clothing store in a shopping mall. The way the anchor controls the rhythm and mobilizes the atmosphere in the live broadcast room is very close to the shopping guide scene that the public is most accustomed to; And brand stores communicate seamlessly online and offline, and it is easier to carry out profit concessions, so it is easier to obtain high conversion.

 

Of course, star live broadcast also has its competitive advantages, that is, high traffic and the spread of endorsement effect. In public cognition, the appeal of stars is usually far greater than that of brands. It is easier to occupy users’ minds by using celebrity endorsements to bind with brands than by directly and rudely preaching brands.

 

In addition, if the star live broadcast wants to compete with the brand store broadcast track, the most essential thing is the positive contest of live broadcast frequency and live broadcast time. This means that stars who are interested in live e-commerce must adopt a "professional" attitude, one is to ensure a stable and continuous live broadcast frequency, and the other is to cooperate with excellent supply chain teams.

 

From this point of view, this is why a large number of middle-aged stars, artists who have left the entertainment circle, and stars below the third line will be active in the live broadcast room. Cao Ying and Lin Yilun, "representatives of middle-aged stars", Zhang Ting and Ye Yixi, "representatives far away from the entertainment circle", and Yu Zhen and Ji Jie, "representatives of stars below the third line", all of whose GMV are among the best in the industry.

As for the excellent supply chain team, it will become the core factor to determine the star GMV in the future. As Lao Luo said, the biggest contributor to the live broadcast is not the anchor, but the supply chain team behind it. If there is no foundation of supply chain, even if you are eloquent, you can’t bring goods. People, goods and fields are indispensable.

 

In fact, keen artists have long smelled the changing trend of stars with goods. In the middle of last year, Hu Haiquan, who is a musician and an investor, has been personally involved in every link of product selection, script planning and live broadcast. In June last year, he conveniently founded MCN Company Jujiang Xingchen, and signed a number of artists such as Yu Zhen, Li Naiwen, Charmaine Sheh and Jiang Shan to form a live matrix.

 

When he settled in Aauto Quicker, Hua Shao founded a brand-new MCN company in the same period. He hoped that his live broadcast career would last at least three to four years, and he could build the brand of "Feizaihua Department Store" by accumulating users in the future, so as to develop his own brand supply chain in the future.

 

At the Tik Tok E-commerce Ecological Conference, Luo Yonghao took another step forward. On the one hand, he announced that he would serve more stars and online celebrity through accumulated supply chain capabilities; On the other hand, the "Make Friends" brother company will start the education and training for anchor online celebrity, with Lao Luo as honorary principal and training lecturer.

 

This sends at least two signals. First, for the stars, "making friends" may be the best service provider for the current stars to live broadcast. Previously, they provided a full set of live broadcast solutions for Stephy, Li Dan, Jerry Lee and others. Now, Qiwei’s average sales have reached 30 million. Become a "friend of Lao Luo", or the best destination for all stars to bring goods in the future.

Another signal, for the new anchor in the industry. On the one hand, Lao Luo will build a group of high-quality and professional anchor teams to improve the employment environment of low-quality "gang-type" anchors in the past; On the other hand, he stressed that on the basis of laying a solid supply chain, excellent amateur anchors may not be inferior to stars in bringing goods, and among them, Li Jiaqi and Viya are likely to be born.

 

From this trend, the future industry will be divided into two parts: a group of stars with stable live broadcast time will be advanced to "professionalization" under the system of self-built supply chain; High-quality new anchors trained by professionals have the opportunity to grow into independent Li Jiaqi and Viya.

 

In the future, the live broadcast with goods will be surging.

(

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What does a hot search think of AI’s "resurrection" of the dead star?

From Bao Xiaobai’s "resurrection" of her daughter who died of illness to netizens’ "resurrection" of CoCo Lee with AI, AI "resurrection" has become one of the hottest topics at present.

Merchants on the e-commerce platform have already smelled business opportunities. Shops and studios that "resurrect" their loved ones with AI are everywhere, and the lowest 10 yuan can "make old photos move". Some merchants’ interfaces show "move and don’t talk" 40 yuan and "make talk" 150 yuan, and the interface shows that more than 800 copies have been sold.

However, the head enterprises that have been deeply involved in the field of digital people for many years seem calm. Silicon-based intelligence has "resurrected" thousands of people in the past few years. Founder and CEO Sima Huapeng told CBN that the whole enterprise has cloned about 500,000 digital people in the past, which means that in the whole big market, digital immortality business only accounts for a small part. "It’s not an industry that everyone looks so beautiful."

"Many people don’t want to put their loved ones ‘ Copy ’ When you come out, some bring happiness, others leave, and then watching and communicating repeatedly will deepen the pain, you know? " Sima Huapeng said that the silicon-based intelligent team has also experienced many rejections in the project of exploring the "resurrection" of AI. In his view, digital immortality may be an industry with a low ceiling in China, but in the field of digital people, whether it is short video, live broadcast or interactive application under the blessing of large models, there is a lot of imagination.

At present, digital immortality is also facing legal and ethical problems. Recently, the "resurrection" of AI stars has also caused a lot of controversy and been opposed by family members.

You Yunting, a senior partner of Shanghai Dabang Law Firm, believes that "public figures have a certain particularity, because there are many fans, who are familiar with themselves. If they see the videos of such public figures, they are cherished, even if they are created by artificial intelligence, I believe that most fans will not have opinions." He said that if it is a harmless behavior to the society, it is no problem, but if family members or their heirs raise objections to it, they should respect their opinions and take some content off the shelves.

Details stamp: "AI" Resurrection "is as low as 10 yuan, but it is not necessarily a good business"

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The new SUV Satus Shanghai Auto Show listed Kia’s global model lineup.

  On April 18th, Kia unveiled its global strategic vehicle matrix at the 20th Shanghai International Automobile Industry Exhibition, and adopted a brand-new "Windows of inspiration" booth design, which shone with a brand-new lineup and a brand-new look. At this auto show, KIA’s brand-new compact SUV Satus went on the market, further enhancing the market competitiveness of the fuel vehicle product lineup. At the same time, EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a platform dedicated to electric vehicles, were unveiled, demonstrating Kia’s determination to go all out to transform into electrification. KIA will unswervingly dig deep into the China market, gather global superior resources to empower the China market, introduce global hot-selling models one after another to improve the product matrix, improve the user ecological chain system, and ensure the success of the China market.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image001

  Brand transformation has achieved remarkable results. Kia has unswervingly taken root in the China market

  Facing the rapidly changing global automobile market, Kia launched a comprehensive and thorough brand transformation in 2021, and made changes in the whole business field, so as to realize corporate vision as a "sustainable mobile travel solution provider". At the same time, based on the "Plan S" strategy, Kia is expanding its business map in an all-round way, creating innovative travel products and solutions in the new travel era, and is committed to becoming a global leader in mobile travel.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image002

  At the auto show, Kim Kyung-hyun, general manager of Kia China, said: "In 2022, Kia achieved unprecedented brilliant results in the world, ranking seventh in the global auto brand sales list with sales of 2.9 million vehicles. As the most dynamic and potential automobile market in the world, China’s success in the China market is the core of Kia’s global strategy. " In order to better promote the development in China market, Kia is also adhering to the brand innovation strategy of New Kia, taking customer experience innovation as the goal, unswervingly pushing forward the localization reform, renewing and upgrading the brand, products, channels, services, marketing and other aspects, accelerating the electrification transformation, and making every effort to meet the increasingly rich mobile travel needs of China users.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image003

  The brand-new SUV Satus is officially listed, and the Kia fuel vehicle lineup will be added.

  At this auto show, KIA’s brand-new compact SUV Satus was officially launched, and four models were launched. The official guide price was 109,900 yuan-139,900 yuan. At the same time, it also brought consumers an eight-fold value-for-money car purchase gift. After comprehensive concessions, the amazing price only started at 99,900 yuan.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image004

  Satus adopts the brand-new design concept of Kia’s "Opposites United" and takes "Power to Progress" as the design inspiration to create a tough, confident, smart and fashionable appearance style. In terms of interior, Setus has a dual 10.25-inch intelligent integrated display screen, equipped with a newly upgraded Kia Connect intelligent interconnection system, which supports intimate functions such as valet mode and rear seat mute mode unique to the same level, creating a higher-level driving experience for users. In addition, Satus is also equipped with L2+ intelligent driver assistance system to protect users’ travel. In terms of power, Setus not only has a 1.5L powertrain with better fuel economy, but also the comprehensive fuel consumption of WLTC is only 6.05L; per 100 kilometers. Add 1.4T surge power system, the maximum torque is 242N·m, and the comprehensive fuel consumption of WLTC is as low as 6.26L per 100 kilometers, which fully meets users’ demand for extreme vehicles with strong power and low fuel consumption.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image005

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image006

  As a star model of KIA’s global strategy, the listing of Satus is another achievement of KIA’s brand innovation strategy, which will help KIA’s fuel vehicle lineup accelerate its rejuvenation. At the auto show, KIA’s world-famous star models such as Lion Platinum Tuojie, Jiahua, K5 and K3 also made their debut, attracting many favorable eyes.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image007

  KIA China’s New Energy Strategy Accelerated Landing KIA Pioneer Pure Trams Shined All over the Hall.

  In response to the explosive growth of new energy vehicles in China, Kia has formulated a medium-and long-term electrification blueprint to help Kia China become a leading electrification brand. Starting this year, Kia will launch at least one pure electric vehicle based on the E-GMP platform for electric vehicles every year. By 2027, a total of six pure electric vehicles will be launched. At the same time, KIA will increase its R&D investment in advanced technologies such as mobile travel, electrification, interconnection technology and autonomous driving, and integrate the research results of China Forward Digital R&D Center based on KIA’s special platform for electric vehicles, so as to bring more and more excellent electrification products to China consumers.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image008

  At this auto show, KIA EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a special platform for electric vehicles, appeared on the same stage to show the profound strength of KIA Pioneer pure electric technology. Among them, the comprehensive output power of EV6 GT is as high as 430kW, the acceleration time of 100 kilometers is only 3.5 seconds, and the performance is comparable to that of super-running; At the same time, it supports 800V high-voltage fast charging system, and it only takes 18 minutes to charge the power from 10% to 80%. In terms of intelligence, the EV6 GT is equipped with an enhanced intelligent driving assistance system including semi-automatic lane change assistance and rear collision avoidance assistance, and is also equipped with AR HUD reality enhanced head-up display technology to fully escort users’ travel. It is worth mentioning that, on a global scale, EV6 is in the limelight. After winning the "2022 European Car of the Year" award and the "2023 North American Car of the Year" award, EV6 GT has recently won the title of "2023 World Performance Car", demonstrating Kia’s unparalleled electric technology strength. In August this year, EV6 will be listed in China in the form of imported cars, maintaining the high quality with the global unified standards.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image009

  The EV5 concept car adopts the brand-new design concept of Kia’s "Opposites United", which shows the new trend of design aesthetics of pure electric vehicles in the future. The interior innovation of EV5 concept car adopts a new rotatable seat layout, which breaks the boundary between the interior and exterior space and creates an unbounded space for users to live in harmony with nature. The battery life of more than 700km (CLTC standard) and the fast charging time of less than 20 minutes greatly alleviate users’ anxiety about the mileage and charging of electric vehicles. In addition, EV5 is KIA’s first vehicle equipped with the 2nd generation remote control intelligent parking assistance system in China, and will apply a number of cutting-edge intelligent safety configurations to provide users with a safer and smarter car experience. The EV5 is scheduled to be listed in China in November this year, and it will be the first global electric vehicle produced in China and listed for the first time by Kia, which is of great significance.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image010

  Kia Pure Electric’s flagship SUV EV9 concept car has a car length of over 5,000mm and a wheelbase of 3,100mm, and adopts three rows and six seats of luxury seats, plus a flat floor design, creating a luxury space that is ahead of its peers. The EV9 will be equipped with an 800V high-voltage fast charging system, which can increase the cruising range by 239 kilometers after charging for 15 minutes. At the same time, through the application of the fourth-generation battery and the second-generation battery management system, the competitiveness of the cruising range will be further ensured. As KIA’s first vehicle equipped with highway automatic driving system (HDP) in China, EV9 is expected to achieve L3-class automatic driving, and at the same time, the whole system will be equipped with 10 airbags as standard to escort drivers and passengers all over the world. According to the plan, the new car will be officially launched in China next year.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image011

  In addition to increasing product layout, Kia will also maximize the expansion of electric vehicle sales channels and brand contacts through strategic cooperation with large dealer groups, and comprehensively innovate the user experience. At the same time, in addition to providing personal home charging stations and installation services, Kia also plans to cooperate with Shell to establish a high-speed charging network, and further expand the layout of the basic charging network through cooperation with third-party charging enterprises in China to provide users with a convenient and cost-effective electric travel experience. In addition, Kia plans to launch the brand APP in the second half of this year. As a comprehensive platform built with user thinking, Kia APP will comprehensively enhance the user experience from all areas of car life such as car purchase, car use, service and infotainment.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image012

  This year is an advanced year for the brand transformation of Kia China. Kia will accelerate the comprehensive implementation of China’s new energy strategy, provide China consumers with a higher quality mobile travel service experience by introducing more world-leading electrification technologies and products, and strive to take off again in the China market. (Photo courtesy of Kia Motors)

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Campus pop culture can’t just be a game of expression.

  Campus popular culture is becoming an important way for college students to express themselves. Bright pictures/vision china

  Perspective of educational reform

  editorial comment/note

  I like online literature, and I am keen on chasing foreign film and television dramas. I say "Meng Meng Da" and write "Martian". This is the cultural life picture of many college students at present. Together with spoof culture, enthusiasm for textual research, fanaticism about idolize and fashion consumption, they constitute the popular culture of colleges and universities that is popular on campus. What is the fundamental reason for the popularity of popular culture in colleges and universities? From this, what trends of current pop culture phenomena can be seen? What makes such a culture go deep into the hearts of college students? How to guide students in popular culture? In recent years, Wang Ying, an associate professor at capital university of economics and business Marxist Institute, has been tracking popular culture in colleges and universities for a long time, and our reporter interviewed her in this regard.

  1. Popular culture in colleges and universities is associated with fashion, but it is quickly "switched".

  Reporter: What are the main manifestations of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities can be divided into network culture, foreign culture, language culture and behavior culture.

  Network culture is mainly manifested in network literature, online games and online socialization. We know from the questionnaire survey that college students like online literature only less than classic works. College students are both online writers and the main source of online readers. For example, Zhang Weixuan (pen name Feng Qingyang), a post-90s college student of Hubei University of Technology, as the signing author of 17K novel network under Chinese Online, has gained a large number of fans and millions of income by virtue of his network fantasy novel "Dragon Blood God of War". The attraction of online games to college students comes from its realistic scene design and imitation and transcendence of real life. At the same time, the influence of online games will also spread to the real life of college students, such as "God and horse are all floating clouds" and "tragedy" and other buzzwords all come from the online game World of Warcraft. Social networking mainly takes social networking sites and social software as platforms, such as Zhihu, Guoke, Renren, Kaixin, QQ and WeChat.

  Foreign cultures occupy college students’ spare time with foreign film and television dramas, pop songs and variety shows. This leads to college students’ pursuit of foreign idol stars, clothing styles, food culture and brand products, the most typical of which is "Korean culture". At the beginning of 2016, Descendants of the Sun was a hit, and the cosmetics used by Song Hye Kyo, the heroine in the play, became the main target of college students’ online purchasing. Song Joong Ki, the actor of the leading actor, became the first of the top ten popular stars on campus.

  Language and culture are mainly manifested in popular buzzwords on campus. Popular words in colleges and universities reflect more about the living conditions and emotional changes of college students, such as "being drunk", "being speechless", "being rich is willful", "single dog" and "mainly depending on temperament". Moreover, the emergence of buzzwords is almost related to a popular event at that time, such as "the boat of friendship turns over when it is said", "the power of the wild", "blue thin, mushrooms" and "people who eat melons" in 2016.

  Mock culture, blind textual research, fanaticism about idolize and extravagant consumption are all popular behavior cultures among college students. In campus activities, college students often imitate popular dances, remake classic photos, and ridicule mainstream culture to play their own funny creativity and spoof spirit. In addition, such as buying the latest clothes in the season, doing all kinds of fashionable hairstyles, participating in exciting outdoor sports, attending various classes and starting their own businesses are all indispensable fashion elements in contemporary college students’ lives.

  Reporter: What are the characteristics of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities is often associated with fashion. Although it can be quickly accepted by the majority of students, it has the characteristics of being quickly "switched". They are just a "game" for college students to know themselves and express themselves. Just as they borrow online buzzwords for irony and banter, they don’t use it to resist society, but are trying to participate in and transform society by their own strength. Popular culture in colleges and universities does not have the popularity of popular culture. It is a "minority" culture of a specific group and a popular culture that only happens among young college students.

  2. Internal and external factors make popular culture popular in university campus.

  Reporter: What do you think is the external cause of popular culture in colleges and universities?

  Wang Ying:Economic globalization and the development of China’s market economy after the reform and opening up are the breeding ground for popular culture in colleges and universities. China’s reform and opening up has fostered an open social environment and cultural mentality. Under the trend of globalization, foreign pop culture is competing for beauty in China. The foreign popular culture, which is mainly based on film and television plays, has quickly grasped the psychological needs of young college students for innovation, rebellion and individuality with its excellent production and commercial operation. It not only opened college students’ eyes, aroused their curiosity, but even affected their cultural attitudes and values.

  At the same time, the consumer society’s change of college students’ consumption concept has become the internal driving force of the flourishing popular culture in colleges and universities. With the gradual prosperity of family life in our country, the consumption power of college students who are mostly only children has also increased year by year, and colleges and universities have become the "cakes" for businesses to compete for. Merchants who follow the trend of profit are extremely sensitive to the popular trends among college students. Every "foreign festival", the merchants will take action, do enough atmosphere rendering and consumption induction, take out the students’ pockets and bring the carnival of the merchants. An invasion of the Korean Wave triggered the popularity of various Korean costumes, Korean cosmetics and Korean food.

  In addition, the powerful communication function of mass media and the emergence of new media have accelerated the process of popular culture being popular in colleges and universities. With the development of internet, college students can understand social trends, watch Hollywood blockbusters and grasp popular elements without leaving campus. You can buy all kinds of fashion items online without leaving the dormitory. Some cultural concepts and contents excluded by the mainstream media have also crossed cities, regions and countries through computers, mobile phones and other media, entered the lives of college students, and influenced their thoughts, behaviors and judgments.

  Reporter: You talked about external causes, but what about internal causes? Why can college pop culture affect college students’ hearts?

  Wang Ying:The popularity of popular culture is not because of its profound content, but mainly because of its immediacy, which embodies the current life value of college students and satisfies their feelings, desires, pursuits and impulses at this moment. The nearly perfect idol star on the screen can attract fans to scream; The ups and downs of love stories in Korean dramas can make Korean drama fans cry or laugh; The grand and well-made online games on the network make those game experts feel like they are there. These popular cultures, which take audio-visual as the main form, can not only satisfy the sensory enjoyment of college students, but also infect their feelings and emotional changes with their contents that are consistent with their real feelings and internal needs.

  College students are in the transition stage from adolescence to adulthood. They are eager to be independent and to rely on their own strength to gain respect and understanding from others, so they pay special attention to the evaluation, attitude and acceptance of the group. Popular culture in colleges and universities can effectively meet the needs of college students’ group identity. Similar costumes, similar languages and similar lifestyles can make college students feel that they are a member of the group. In order to gain the recognition of the group, college students will take the initiative to understand the popular culture of colleges and universities and help themselves to integrate into the group in order to gain a sense of psychological security. Conformity intensifies the infection, suggestion and imitation among groups, and promotes the spread of popular culture in colleges and universities.

  Physiologically, college students’ bodies have matured, which makes them feel that they are adults. They don’t like being treated as "children" any more, and hope to be understood and respected. Therefore, they hold a critical attitude towards the opinions of parents and teachers and tend to accept them selectively according to their own understanding. Pop culture just caters to the psychological needs of college students. They can express themselves freely, show their individuality, be free from restraint and control, and their self-esteem and sense of adulthood are fully satisfied.

  In addition, college students are in a critical period — — Promote their own socialization. The main tasks in this process are: socialization of knowledge and skills, socialization of political ideas, socialization of ethics, socialization of professional consciousness and socialization of value orientation. The popular culture in colleges and universities is playing a role in promoting the socialization of college students. Due to the closed campus environment, the contact between students and society is mainly through computers, mobile phones and other electronic devices. Therefore, through the Internet, popular culture in colleges and universities, with its strong penetration and coverage, has realized the "point-to-face" communication between college students and society, and has become an emotional expression outlet for them to understand, contact and participate in society. The ubiquity of the Internet also makes the life concept, values and beliefs conveyed by popular culture in colleges and universities penetrate into the hearts of college students, affecting everyone’s ideal pursuit and behavior choice.

  3. Clever use of pop culture context, leading the mainstream culture value.

  Reporter: What suggestions do you have for guiding popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities not only greatly enriches and changes the spiritual and cultural life of college students, but also challenges the influence and educational function of mainstream culture among students. We should learn to skillfully use the context of popular culture to effectively realize the value guidance of mainstream culture in colleges and universities.

  Today’s universities are moving towards ideological pluralism and cultural openness, and the independence, selectivity, variability and differences of college students’ ideological activities are also increasing. The group psychology of equal rights and the open information environment make the traditional authoritarian model and preaching indoctrination have no room. The construction of college students’ spiritual world is not from external compulsion and pressure, but from internal recognition and awakening. In order for the mainstream culture in colleges and universities to establish a correct ideological theory and enable students to form a recognition of mainstream values and a clear criterion for judging right and wrong from the bottom of their hearts, we must immediately understand the real ideological trends, psychological preferences and personality characteristics of college students, and earnestly pay attention to their internal demands and emotional needs, instead of simply, vaguely and rigidly overriding their life world.

  At the same time, for today’s college students who often decide their information choice psychology by their own subjective feelings and direct experience of emotional likes and dislikes, the process of leading the mainstream value is not only the process of individual cognitive participation, but also the process of group emotional intervention, and they pay special attention to truth and respect. Therefore, the disseminators of mainstream culture in colleges and universities should adhere to the principle of equality, tolerance and openness, communicate and share ideas with students, listen to their voices and ideas more, give them more understanding, respect and guidance, reduce didactic and indoctrinating language in the education process, and use vivid online language and humorous expressions to bridge the "generation gap between teachers and students". By tuning into the same channel as the students’ discourse system, students can fully involve their own emotions and feel the same for the mainstream culture.

   (Reporter Wang Qinghuan)

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A-level wanted man who shot and killed two Foshan patrolmen 12 years ago was seized (Figure)


Cheng Ruilong, who served his sentence incognito in Jiangxi prison. (Image from Dajiang. com)



Cheng Ruilong, a Class A wanted suspect in the Ministry of Public Security. (data picture)


  Running around, committing crimes, carrying 7 lives


  Killed two Foshan patrolmen 12 years ago.


  The Ministry of Public Security offered a reward of 50,000 yuan.


  He was arrested after serving his sentence under a pseudonym in Jiangxi for many years.


  This newspaper (reporter Weng Xiaopeng, Wang Guangyong, Zhang Zhang) once fled to Zhaoqing, Foshan, Guilin, Guangxi, Chongqing and other places. The A-level wanted criminal suspect of the Ministry of Public Security, Cheng Ruilong, a murderer with seven lives on his back, was finally seized in Jiangxi. On June 2, Jiangxi Provincial Public Security Bureau revealed through the media that Cheng Ruilong had been anonymous for many years. On May 31 this year, the criminal police detachment of Nanchang Public Security Bureau verified that Cheng Ruilong, who was serving his sentence under an alias, was the suspect on the A-level wanted order of the Ministry of Public Security. Cheng Ruilong was also the suspect who brutally killed two policemen in Foshan.


  The reporter learned from the Foshan Public Security Bureau yesterday that Cheng Ruilong will be taken back to Foshan for trial. The Foshan Public Security Bureau is currently preparing relevant materials and plans to hold a press conference in the near future to inform the relevant case.


  Foshan police:


  A press conference will be held to inform the case.


  Yesterday evening, the reporter contacted Wu Jinning, the current deputy director of Foshan Public Security Bureau, who was in charge of investigating the case at that time. He told the reporter that the Foshan Public Security Bureau is actively studying the relevant case and the Public Security Bureau is preparing to hold a press conference to announce the situation at an appropriate time.


  According to a police insider, Cheng Ruilong is from Guangdong, because he killed two Foshan policemen, and the case will be handed over to Foshan police. At present, all the old policemen who participated in the battle 12 years ago have received orders from their superiors to actively prepare relevant materials, including the case at that time.


  Case review


  Kidnapping Nanhai boss


  According to the police officer Chen who was involved in the arrest at that time, in the summer of 1995, when Cheng Ruilong came to Foshan, Guangdong Province to find friends to play, he found that Li Hua (a pseudonym), the owner of Nanhai, who was engaged in refrigeration business, was rich. On the same day, he discussed with three friends, "It is better to kidnap Li Hua and get some money."


  Later, Cheng Ruilong and his friends followed Li Hua home. As soon as Li Huagang opened the door, Cheng Ruilong and other four people rushed in to control Li Hua, his wife and children, and then found more than 10,000 Hong Kong dollars and US dollars in his home. Cheng Ruilong thinks that the money is too little, so he wants Li Hua to take another 300,000 yuan, or he will kill his family. But Li Hua said that there was only 200,000 yuan. After 30 minutes, Li Hua took 200,000 yuan from the frozen shop and gave it to Cheng Ruilong and others.


  One hour after the incident, one of Cheng Ruilong’s associates was arrested, and another was shot dead on the spot for resisting arrest. Cheng Ruilong fled to Guangxi, and then committed many crazy crimes in Guangxi, Chongqing and Jiangxi.


  Kill two patrolmen


  At 7: 30 pm on May 12, 1997, Jiang Minghua, the third squad leader of the second squadron of the first brigade of the patrol detachment city, took Deng Yongjian to perform plainclothes pre-crouching on the section of National Highway 325.


  At 10 pm, Jiang Minghua and Deng Yongjian prepared to withdraw as planned. Just as they were turning from National Highway 325 to Qinren West Road in the city, through the dim street lamp, they suddenly found two men acting suspiciously on the sidewalk of the bustling Bai Yan Park, one of whom was Cheng Ruilong. At the moment when the two men came forward to conduct an investigation, the gangsters who saw the bad situation suddenly pulled out their pistols from their trouser pockets and shot at Jiang Minghua and Deng Yongjian. They died after being shot. A policeman who came to support later was also shot and injured.


  Crime-ridden Cheng Ruilong


  Cheng Ruilong, male, 36 years old, lives in Fudong Management District, Dalubian Town, Lianzhou City, Guangdong Province. He has a grumpy personality since he was a child and has been playing with some "gangsters" nearby for a long time. In 1993, he was re-educated through labor in Foshan for two years for theft. He has been on the run since the kidnapping case in 1995. In the summer of 1997, Cheng Ruilong returned to Foshan again. When the police found something suspicious, they went forward to check it. Without the police being prepared at all, Cheng Ruilong shot and killed two policemen, Jiang Minghua and teammate Deng Yongjian.


  In 2001, the Ministry of Public Security issued an A-level wanted order for the whole country, wanted Cheng Ruilong, a fugitive suspected of armed robbery and murder. At that time, the wanted order said that Cheng Ruilong had committed six armed robberies and murders with others in Zhaoqing, Foshan, Guilin and Chongqing from 1996 to 1999, killing seven people and injuring two others, and had been absconding ever since.


  In 2005, Cheng Ruilong was arrested for robbery and sentenced to seven years in prison. Cheng Ruilong used the pseudonym "Zhou Quan", and other criminal facts were not exposed at that time. Since then, he has been serving his sentence in a prison in Jiangxi Province.


  The police investigating the case recalled that Deng Yongjian, who died, had just entered the police camp and had not worn a gun.


  "It has been 12 years. I received instructions from my superiors at 9 o’clock that night. All our patrolmen were armed and on standby, and then searched the city, but unfortunately I couldn’t catch him." Chen Jianxin, the deputy commander of the Eighth Brigade of the Criminal Police Detachment of Foshan Public Security Bureau, told the reporter that all the policemen who knew this matter were old policemen, and he still remembered the case vividly. At about 8 pm on May 12, 1997, Jiang Minghua, two comrades-in-arms of his patrol detachment, and Deng Yongjian, a teammate, were ordered to crouch near Bai Yan Park in Chancheng District, that is, Qinren West Road. At that time, the two of them found Cheng Ruilong suspicious. "They went up and checked without knowing that the suspect had a gun." Captain Chen said that Deng Yongjian had just entered the police camp and had not worn a gun. I didn’t expect the suspect to shoot just after going up to check, and the young Deng Yongjian died on the spot. Later, another comrade-in-arms, Jiang Minghua, was also shot in the struggle with the gangsters.


  "Jiang Minghua was rescued in the hospital for many days, but he still couldn’t save his life. My two comrades-in-arms sacrificed like this." Chen Jianxin and other comrades-in-arms received an order one hour after the incident, armed to the teeth to search around the crime scene, but still failed to catch the suspect.


  "(Cheng Ruilong is going to be escorted back) I learned the news on June 1, when there was a meeting and everyone was very excited. It has been 12 years." Chen Jianxin told reporters that the information came from the Jiangxi police at that time, and all the police were very excited, and at the same time, they felt very heavy, because it brought back a memory. However, Cheng Ruilong’s arrest finally comforted his comrades in the sky, and he could also give the public an account. The justice of the sky is long and the net is not leaking.


  Extended reading


  Hiding one’s name in prison


  Four years later, it happened.


  According to the Jiangxi Provincial Public Security Department, on May 21st, the Criminal Investigation Corps of the Department immediately deployed the criminal investigation technical department of the whole province to conduct an investigation after receiving the notification from the Ministry of Public Security on the investigation of Cheng Ruilong, a major fugitive. Three days later, Nie Nianming, a policeman of the Criminal Investigation Detachment of Nanchang Public Security Bureau, made repeated inquiries through the online information system, and initially determined that "Zhou Quan" who was serving his sentence in a prison in Jiangxi was the same person as Cheng Ruilong, a Class A wanted criminal of the Ministry of Public Security. After repeated examination by criminal investigation experts of Jiangxi Provincial Public Security Department, it was finally confirmed that "Zhou Quan" was Cheng Ruilong, a murderous maniac who had absconded for 13 years. Subsequently, the police took it away for further examination. After the trial, Cheng Ruilong confessed to his criminal facts.


  During the trial, the police learned that Cheng Ruilong was re-educated through labor for theft for two years in Foshan, Guangdong Province in 1993. He has been on the run since the kidnapping case in 1995. "At first, he said nothing." Police said that after six hours of trial, Cheng Ruilong’s psychological defense line completely collapsed. Until 10 o’clock on June 1, Cheng Ruilong truthfully confessed the whole process of committing the crime.


  According to Jiangxi police, Cheng Ruilong said that he knew that he had committed a murder, and if he was caught, he would be sentenced to death, so he dared not go home, hid in hiding, changed several names and traveled a lot, and finally settled in Ganzhou, Jiangxi Province and hid in anonymity.


  On January 18th, 2005, Cheng Ruilong was arrested by Jiangxi police for robbery with others and sentenced to 7 years’ imprisonment. At this time, Cheng Ruilong used the transformation method, changed his name, and used the pseudonym of "Zhou Quan" when he was in prison. At that time, he did not reveal other criminal facts for various reasons. After that, he was put into two prisons in Jiangxi Province to serve his sentence, until the incident broke out.


  The Ministry of Public Security issued a wanted order.


  There is a reward of 50,000 for Cheng Ruilong.


  In 2001, the Ministry of Public Security issued an A-level wanted order to the whole country, and published Cheng Ruilong’s information in detail. He was born in Hanchong Village, Pudong Management District, Dalubian Town, Lianzhou City, Guangdong Province, on January 10, 1973. He used to be alias "Jackie Chan, Huanglong, AARON Li, He Moshi and libing" and had a mole (removed) on the right side of his nose, but he did not disclose his pseudonym of "Zhou Quan". From June, 1996 to April, 1999, he committed six armed robberies and homicides in Zhaoqing, Foshan, Guilin and Chongqing, Guangdong, killing seven people and injuring two others before fleeing.


  According to the wanted order of the Ministry of Public Security, 50,000 yuan will be awarded to informants who have found clues and units and individuals who have made meritorious arrests.

Editor: Li Erqing