标签归档 西安夜生活论坛

通过admin

Tik Tok made efforts to "interest in e-commerce", where does the star take the goods?

Laiyuan Mixiniu Entertainment

Text | Founder   

"Many stars want to do live e-commerce. They don’t know that this is much more complicated than they think. You need a very strong supply chain team, not your fans who stand there and talk can make money …"

 

A few days ago, Luo Yonghao made this speech on a hot search in Tik Tok. At the same time, he also set a flag, hoping to complete the target income of 10 to 15 billion this year. There are thousands of stars with goods. Why can Lao Luo get a drink alone and occupy a seat in the "Four Kings with Goods Live"?

The word "supply chain" was repeatedly mentioned in Lao Luo’s speech, which reflected the hidden e-commerce operation system behind the seemingly simple live broadcast. At the first Tik Tok E-commerce Ecological Conference that Lao Luo appeared this time, Tik Tok first proposed the concept of "interest e-commerce": an e-commerce based on people’s longing for a better life, satisfying users’ potential shopping interests and improving consumers’ quality of life.

 

In other words, traditional e-commerce relies on users’ search behavior, while Tik Tok e-commerce relies on "short video-based interest content" to actively provide Amway good things for users and lead the improvement of people’s quality of life. After the "interest e-commerce" strategy has landed, or the brand store broadcast has ushered in a big outbreak, the traditional star live broadcast has an uncertain road ahead.

On the other hand, bid farewell to "the first year of star live broadcast with goods". In 2021, the world of star goods will no longer grow wildly, and most brands have a good idea about the strength of each big coffee. After the big waves, the stars who have not made a successful start will fly away, and the remaining "gold" will either return to the main business of performing arts, or face the decline of GMV cliff, or gradually delegate power to their disciples …

 

Star live broadcast with goods 2021, the situation is changing.

"First year" in 2020 and "Fever" in 2021.

"The destination of stars is to bring goods."

 

In the just-concluded Tucao Conference 5, Viya, a "sister with goods", made fun of the trend of stars grabbing her job. Due to the epidemic situation, film and television winter, 2020 is indeed the "first year" when stars flock to the live broadcast room.

 

However, only one year later, seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse, the star is becoming a cash cow in the eyes of the live broadcast platform, and it is no pity to abandon it. The market is "cooling down".

 

Open the "Star Cafe Kanban" with the data of Gourd for nearly 30 days. No matter the platforms of Amoy, Shake, Express and Beijing, the average sales of most star live broadcasts are below 10 million, and only Zhang Ting, Stephy, Tu Lei and Hu Haiquan are higher than this figure.

Among the four, Zhang Ting faded out of the entertainment circle for a long time, and now her main identity is the founder of Wechat business brand TST. Strictly speaking, she is more inclined to businessmen than stars; Tu Lei, who scored 27.86 million sales per game, is best known as the emotional tutor of Tianjin Satellite TV’s people’s livelihood mediation program "love battle". It is also far-fetched to call him a star.

 

In terms of monthly total GMV, from last year to this year, all the stars have an amazing falling curve. According to the statistics of Hulu, in the second half of last year, eight stars, including Zhang Ting, Tamia Liu and Lin Yilun, achieved GMV of hundreds of millions in some months, but only Luo Yonghao can do it this year.

 

On the one hand, the decline of GMV per game, on the other hand, the sharp drop of broadcasting frequency. With the spread of the epidemic and the revival of the entertainment industry this year, many stars who originally brought goods because they were "idle at home" began to shift their focus back to their main business, and it was inevitable that they could not do their best to bring goods live.

 

Tamia Liu, the "Liu Yidao" who once dominated Taobao’s cargo industry, only broadcasted two shipments in the past 30 days, with an average sales of only 6.095 million; Last year, the last live broadcast of Li Birthday, which had a stable record, had to be traced back to January 17, and it had not been broadcast for nearly three months, and his live broadcast only achieved 9.2768 million sales. As for Michael Chen, Stephy and others, they can only keep one or two live broadcasts every month.

 

Another phenomenon is that stars gradually fade out of the live broadcast room, and more and more frequently they are handed over to new anchors to replace them. For example, in Luo Yonghao’s live broadcast room, on the surface, the "daily broadcast" has increased the frequency, but in fact, Lao Luo’s appearance times are getting less and less, and the audience is even tired of watching new anchors such as Zhu Xiaomu, Li Zheng, An Tian and Lin Duola, because they really appear too many times.

Standing at the node of 2021, the world of star goods delivery has undergone more than a year’s evolution. Brands have more or less gradually realized the truth that "flow is not equal to sales", and there are fewer sloppy projects that blindly attract stars into the game. Nowadays, the remaining high-quality star goods are gradually evolving in two fixed directions.

 

The first category is the mode of "head anchor+traffic star assistant". In fact, "supporting performance" may be a more suitable position for stars than "solo anchor" to bring goods. Visiting the live studio in Li Jiaqi and Viya and participating in it as a supporting actor can not only ensure the professionalism of the delivery operation process, but also interact closely with the anchor, and it is easy to be fired into a loud "out-of-circle event".

 

For example, last month, "Lu Han walked into the live broadcast room in Viya and changed to eat and broadcast" boarded a hot search. In the live broadcast, he ate and drank hot pot and barbecue without idol burden, which made the topic reading volume soar to 670 million; A few days later, Dilraba appeared in the live broadcast room in Li Jiaqi, announcing the new drama "Long Songs", hoping to finish the announcement task efficiently while mentioning the hot search.

The second category is that the star leads a supply chain team, the establishment of MCN company, or the star actively signs a contract with MCN to obtain MCN’s full set of live technical support. For example, Luo Yonghao’s "Make Friends" team signed a note for Stephy and other stars to provide live broadcast solutions for a long time.

 

No matter what kind of form, the above-mentioned star live broadcast with goods is becoming more and more professional. Brands are no longer superstitious about inviting high-flow stars to create momentum, but more calmly choose stars with experience in goods cooperation, and match the most suitable goods according to their people’s settings, and operate the projects with goods with stars more finely.

The stars belong to MCN?

Where will the star live broadcast take the goods?

 

First of all, it must face the competition with other modes of carrying goods. Combined with the macro e-commerce ecology, whether it is the "interest e-commerce" first mentioned by Tik Tok or the "content+private domain" live e-commerce that Aauto Quicker has been talking about, its core is to create an immersive shopping scene for users to "tap their potential consumption needs".

 

In this respect, "brand shop broadcasting" is a new threat. According to "Flying Melon Data: Trend Report of Brand Store Broadcasting in 2021", in February 2021, the number of brand store broadcasts nearly doubled compared with January; Up to now, Tik Tok’s brand-name store broadcast sales have accounted for more than 50% of the total sales.

The advantage of brand store broadcasting is to bring users a "cloud shopping" experience, especially watching clothing store broadcasting, which is very similar to walking into a clothing store in a shopping mall. The way the anchor controls the rhythm and mobilizes the atmosphere in the live broadcast room is very close to the shopping guide scene that the public is most accustomed to; And brand stores communicate seamlessly online and offline, and it is easier to carry out profit concessions, so it is easier to obtain high conversion.

 

Of course, star live broadcast also has its competitive advantages, that is, high traffic and the spread of endorsement effect. In public cognition, the appeal of stars is usually far greater than that of brands. It is easier to occupy users’ minds by using celebrity endorsements to bind with brands than by directly and rudely preaching brands.

 

In addition, if the star live broadcast wants to compete with the brand store broadcast track, the most essential thing is the positive contest of live broadcast frequency and live broadcast time. This means that stars who are interested in live e-commerce must adopt a "professional" attitude, one is to ensure a stable and continuous live broadcast frequency, and the other is to cooperate with excellent supply chain teams.

 

From this point of view, this is why a large number of middle-aged stars, artists who have left the entertainment circle, and stars below the third line will be active in the live broadcast room. Cao Ying and Lin Yilun, "representatives of middle-aged stars", Zhang Ting and Ye Yixi, "representatives far away from the entertainment circle", and Yu Zhen and Ji Jie, "representatives of stars below the third line", all of whose GMV are among the best in the industry.

As for the excellent supply chain team, it will become the core factor to determine the star GMV in the future. As Lao Luo said, the biggest contributor to the live broadcast is not the anchor, but the supply chain team behind it. If there is no foundation of supply chain, even if you are eloquent, you can’t bring goods. People, goods and fields are indispensable.

 

In fact, keen artists have long smelled the changing trend of stars with goods. In the middle of last year, Hu Haiquan, who is a musician and an investor, has been personally involved in every link of product selection, script planning and live broadcast. In June last year, he conveniently founded MCN Company Jujiang Xingchen, and signed a number of artists such as Yu Zhen, Li Naiwen, Charmaine Sheh and Jiang Shan to form a live matrix.

 

When he settled in Aauto Quicker, Hua Shao founded a brand-new MCN company in the same period. He hoped that his live broadcast career would last at least three to four years, and he could build the brand of "Feizaihua Department Store" by accumulating users in the future, so as to develop his own brand supply chain in the future.

 

At the Tik Tok E-commerce Ecological Conference, Luo Yonghao took another step forward. On the one hand, he announced that he would serve more stars and online celebrity through accumulated supply chain capabilities; On the other hand, the "Make Friends" brother company will start the education and training for anchor online celebrity, with Lao Luo as honorary principal and training lecturer.

 

This sends at least two signals. First, for the stars, "making friends" may be the best service provider for the current stars to live broadcast. Previously, they provided a full set of live broadcast solutions for Stephy, Li Dan, Jerry Lee and others. Now, Qiwei’s average sales have reached 30 million. Become a "friend of Lao Luo", or the best destination for all stars to bring goods in the future.

Another signal, for the new anchor in the industry. On the one hand, Lao Luo will build a group of high-quality and professional anchor teams to improve the employment environment of low-quality "gang-type" anchors in the past; On the other hand, he stressed that on the basis of laying a solid supply chain, excellent amateur anchors may not be inferior to stars in bringing goods, and among them, Li Jiaqi and Viya are likely to be born.

 

From this trend, the future industry will be divided into two parts: a group of stars with stable live broadcast time will be advanced to "professionalization" under the system of self-built supply chain; High-quality new anchors trained by professionals have the opportunity to grow into independent Li Jiaqi and Viya.

 

In the future, the live broadcast with goods will be surging.

(

通过admin

What does a hot search think of AI’s "resurrection" of the dead star?

From Bao Xiaobai’s "resurrection" of her daughter who died of illness to netizens’ "resurrection" of CoCo Lee with AI, AI "resurrection" has become one of the hottest topics at present.

Merchants on the e-commerce platform have already smelled business opportunities. Shops and studios that "resurrect" their loved ones with AI are everywhere, and the lowest 10 yuan can "make old photos move". Some merchants’ interfaces show "move and don’t talk" 40 yuan and "make talk" 150 yuan, and the interface shows that more than 800 copies have been sold.

However, the head enterprises that have been deeply involved in the field of digital people for many years seem calm. Silicon-based intelligence has "resurrected" thousands of people in the past few years. Founder and CEO Sima Huapeng told CBN that the whole enterprise has cloned about 500,000 digital people in the past, which means that in the whole big market, digital immortality business only accounts for a small part. "It’s not an industry that everyone looks so beautiful."

"Many people don’t want to put their loved ones ‘ Copy ’ When you come out, some bring happiness, others leave, and then watching and communicating repeatedly will deepen the pain, you know? " Sima Huapeng said that the silicon-based intelligent team has also experienced many rejections in the project of exploring the "resurrection" of AI. In his view, digital immortality may be an industry with a low ceiling in China, but in the field of digital people, whether it is short video, live broadcast or interactive application under the blessing of large models, there is a lot of imagination.

At present, digital immortality is also facing legal and ethical problems. Recently, the "resurrection" of AI stars has also caused a lot of controversy and been opposed by family members.

You Yunting, a senior partner of Shanghai Dabang Law Firm, believes that "public figures have a certain particularity, because there are many fans, who are familiar with themselves. If they see the videos of such public figures, they are cherished, even if they are created by artificial intelligence, I believe that most fans will not have opinions." He said that if it is a harmless behavior to the society, it is no problem, but if family members or their heirs raise objections to it, they should respect their opinions and take some content off the shelves.

Details stamp: "AI" Resurrection "is as low as 10 yuan, but it is not necessarily a good business"

通过admin

The new SUV Satus Shanghai Auto Show listed Kia’s global model lineup.

  On April 18th, Kia unveiled its global strategic vehicle matrix at the 20th Shanghai International Automobile Industry Exhibition, and adopted a brand-new "Windows of inspiration" booth design, which shone with a brand-new lineup and a brand-new look. At this auto show, KIA’s brand-new compact SUV Satus went on the market, further enhancing the market competitiveness of the fuel vehicle product lineup. At the same time, EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a platform dedicated to electric vehicles, were unveiled, demonstrating Kia’s determination to go all out to transform into electrification. KIA will unswervingly dig deep into the China market, gather global superior resources to empower the China market, introduce global hot-selling models one after another to improve the product matrix, improve the user ecological chain system, and ensure the success of the China market.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image001

  Brand transformation has achieved remarkable results. Kia has unswervingly taken root in the China market

  Facing the rapidly changing global automobile market, Kia launched a comprehensive and thorough brand transformation in 2021, and made changes in the whole business field, so as to realize corporate vision as a "sustainable mobile travel solution provider". At the same time, based on the "Plan S" strategy, Kia is expanding its business map in an all-round way, creating innovative travel products and solutions in the new travel era, and is committed to becoming a global leader in mobile travel.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image002

  At the auto show, Kim Kyung-hyun, general manager of Kia China, said: "In 2022, Kia achieved unprecedented brilliant results in the world, ranking seventh in the global auto brand sales list with sales of 2.9 million vehicles. As the most dynamic and potential automobile market in the world, China’s success in the China market is the core of Kia’s global strategy. " In order to better promote the development in China market, Kia is also adhering to the brand innovation strategy of New Kia, taking customer experience innovation as the goal, unswervingly pushing forward the localization reform, renewing and upgrading the brand, products, channels, services, marketing and other aspects, accelerating the electrification transformation, and making every effort to meet the increasingly rich mobile travel needs of China users.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image003

  The brand-new SUV Satus is officially listed, and the Kia fuel vehicle lineup will be added.

  At this auto show, KIA’s brand-new compact SUV Satus was officially launched, and four models were launched. The official guide price was 109,900 yuan-139,900 yuan. At the same time, it also brought consumers an eight-fold value-for-money car purchase gift. After comprehensive concessions, the amazing price only started at 99,900 yuan.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image004

  Satus adopts the brand-new design concept of Kia’s "Opposites United" and takes "Power to Progress" as the design inspiration to create a tough, confident, smart and fashionable appearance style. In terms of interior, Setus has a dual 10.25-inch intelligent integrated display screen, equipped with a newly upgraded Kia Connect intelligent interconnection system, which supports intimate functions such as valet mode and rear seat mute mode unique to the same level, creating a higher-level driving experience for users. In addition, Satus is also equipped with L2+ intelligent driver assistance system to protect users’ travel. In terms of power, Setus not only has a 1.5L powertrain with better fuel economy, but also the comprehensive fuel consumption of WLTC is only 6.05L; per 100 kilometers. Add 1.4T surge power system, the maximum torque is 242N·m, and the comprehensive fuel consumption of WLTC is as low as 6.26L per 100 kilometers, which fully meets users’ demand for extreme vehicles with strong power and low fuel consumption.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image005

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image006

  As a star model of KIA’s global strategy, the listing of Satus is another achievement of KIA’s brand innovation strategy, which will help KIA’s fuel vehicle lineup accelerate its rejuvenation. At the auto show, KIA’s world-famous star models such as Lion Platinum Tuojie, Jiahua, K5 and K3 also made their debut, attracting many favorable eyes.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image007

  KIA China’s New Energy Strategy Accelerated Landing KIA Pioneer Pure Trams Shined All over the Hall.

  In response to the explosive growth of new energy vehicles in China, Kia has formulated a medium-and long-term electrification blueprint to help Kia China become a leading electrification brand. Starting this year, Kia will launch at least one pure electric vehicle based on the E-GMP platform for electric vehicles every year. By 2027, a total of six pure electric vehicles will be launched. At the same time, KIA will increase its R&D investment in advanced technologies such as mobile travel, electrification, interconnection technology and autonomous driving, and integrate the research results of China Forward Digital R&D Center based on KIA’s special platform for electric vehicles, so as to bring more and more excellent electrification products to China consumers.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image008

  At this auto show, KIA EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a special platform for electric vehicles, appeared on the same stage to show the profound strength of KIA Pioneer pure electric technology. Among them, the comprehensive output power of EV6 GT is as high as 430kW, the acceleration time of 100 kilometers is only 3.5 seconds, and the performance is comparable to that of super-running; At the same time, it supports 800V high-voltage fast charging system, and it only takes 18 minutes to charge the power from 10% to 80%. In terms of intelligence, the EV6 GT is equipped with an enhanced intelligent driving assistance system including semi-automatic lane change assistance and rear collision avoidance assistance, and is also equipped with AR HUD reality enhanced head-up display technology to fully escort users’ travel. It is worth mentioning that, on a global scale, EV6 is in the limelight. After winning the "2022 European Car of the Year" award and the "2023 North American Car of the Year" award, EV6 GT has recently won the title of "2023 World Performance Car", demonstrating Kia’s unparalleled electric technology strength. In August this year, EV6 will be listed in China in the form of imported cars, maintaining the high quality with the global unified standards.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image009

  The EV5 concept car adopts the brand-new design concept of Kia’s "Opposites United", which shows the new trend of design aesthetics of pure electric vehicles in the future. The interior innovation of EV5 concept car adopts a new rotatable seat layout, which breaks the boundary between the interior and exterior space and creates an unbounded space for users to live in harmony with nature. The battery life of more than 700km (CLTC standard) and the fast charging time of less than 20 minutes greatly alleviate users’ anxiety about the mileage and charging of electric vehicles. In addition, EV5 is KIA’s first vehicle equipped with the 2nd generation remote control intelligent parking assistance system in China, and will apply a number of cutting-edge intelligent safety configurations to provide users with a safer and smarter car experience. The EV5 is scheduled to be listed in China in November this year, and it will be the first global electric vehicle produced in China and listed for the first time by Kia, which is of great significance.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image010

  Kia Pure Electric’s flagship SUV EV9 concept car has a car length of over 5,000mm and a wheelbase of 3,100mm, and adopts three rows and six seats of luxury seats, plus a flat floor design, creating a luxury space that is ahead of its peers. The EV9 will be equipped with an 800V high-voltage fast charging system, which can increase the cruising range by 239 kilometers after charging for 15 minutes. At the same time, through the application of the fourth-generation battery and the second-generation battery management system, the competitiveness of the cruising range will be further ensured. As KIA’s first vehicle equipped with highway automatic driving system (HDP) in China, EV9 is expected to achieve L3-class automatic driving, and at the same time, the whole system will be equipped with 10 airbags as standard to escort drivers and passengers all over the world. According to the plan, the new car will be officially launched in China next year.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image011

  In addition to increasing product layout, Kia will also maximize the expansion of electric vehicle sales channels and brand contacts through strategic cooperation with large dealer groups, and comprehensively innovate the user experience. At the same time, in addition to providing personal home charging stations and installation services, Kia also plans to cooperate with Shell to establish a high-speed charging network, and further expand the layout of the basic charging network through cooperation with third-party charging enterprises in China to provide users with a convenient and cost-effective electric travel experience. In addition, Kia plans to launch the brand APP in the second half of this year. As a comprehensive platform built with user thinking, Kia APP will comprehensively enhance the user experience from all areas of car life such as car purchase, car use, service and infotainment.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image012

  This year is an advanced year for the brand transformation of Kia China. Kia will accelerate the comprehensive implementation of China’s new energy strategy, provide China consumers with a higher quality mobile travel service experience by introducing more world-leading electrification technologies and products, and strive to take off again in the China market. (Photo courtesy of Kia Motors)

通过admin

Campus pop culture can’t just be a game of expression.

  Campus popular culture is becoming an important way for college students to express themselves. Bright pictures/vision china

  Perspective of educational reform

  editorial comment/note

  I like online literature, and I am keen on chasing foreign film and television dramas. I say "Meng Meng Da" and write "Martian". This is the cultural life picture of many college students at present. Together with spoof culture, enthusiasm for textual research, fanaticism about idolize and fashion consumption, they constitute the popular culture of colleges and universities that is popular on campus. What is the fundamental reason for the popularity of popular culture in colleges and universities? From this, what trends of current pop culture phenomena can be seen? What makes such a culture go deep into the hearts of college students? How to guide students in popular culture? In recent years, Wang Ying, an associate professor at capital university of economics and business Marxist Institute, has been tracking popular culture in colleges and universities for a long time, and our reporter interviewed her in this regard.

  1. Popular culture in colleges and universities is associated with fashion, but it is quickly "switched".

  Reporter: What are the main manifestations of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities can be divided into network culture, foreign culture, language culture and behavior culture.

  Network culture is mainly manifested in network literature, online games and online socialization. We know from the questionnaire survey that college students like online literature only less than classic works. College students are both online writers and the main source of online readers. For example, Zhang Weixuan (pen name Feng Qingyang), a post-90s college student of Hubei University of Technology, as the signing author of 17K novel network under Chinese Online, has gained a large number of fans and millions of income by virtue of his network fantasy novel "Dragon Blood God of War". The attraction of online games to college students comes from its realistic scene design and imitation and transcendence of real life. At the same time, the influence of online games will also spread to the real life of college students, such as "God and horse are all floating clouds" and "tragedy" and other buzzwords all come from the online game World of Warcraft. Social networking mainly takes social networking sites and social software as platforms, such as Zhihu, Guoke, Renren, Kaixin, QQ and WeChat.

  Foreign cultures occupy college students’ spare time with foreign film and television dramas, pop songs and variety shows. This leads to college students’ pursuit of foreign idol stars, clothing styles, food culture and brand products, the most typical of which is "Korean culture". At the beginning of 2016, Descendants of the Sun was a hit, and the cosmetics used by Song Hye Kyo, the heroine in the play, became the main target of college students’ online purchasing. Song Joong Ki, the actor of the leading actor, became the first of the top ten popular stars on campus.

  Language and culture are mainly manifested in popular buzzwords on campus. Popular words in colleges and universities reflect more about the living conditions and emotional changes of college students, such as "being drunk", "being speechless", "being rich is willful", "single dog" and "mainly depending on temperament". Moreover, the emergence of buzzwords is almost related to a popular event at that time, such as "the boat of friendship turns over when it is said", "the power of the wild", "blue thin, mushrooms" and "people who eat melons" in 2016.

  Mock culture, blind textual research, fanaticism about idolize and extravagant consumption are all popular behavior cultures among college students. In campus activities, college students often imitate popular dances, remake classic photos, and ridicule mainstream culture to play their own funny creativity and spoof spirit. In addition, such as buying the latest clothes in the season, doing all kinds of fashionable hairstyles, participating in exciting outdoor sports, attending various classes and starting their own businesses are all indispensable fashion elements in contemporary college students’ lives.

  Reporter: What are the characteristics of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities is often associated with fashion. Although it can be quickly accepted by the majority of students, it has the characteristics of being quickly "switched". They are just a "game" for college students to know themselves and express themselves. Just as they borrow online buzzwords for irony and banter, they don’t use it to resist society, but are trying to participate in and transform society by their own strength. Popular culture in colleges and universities does not have the popularity of popular culture. It is a "minority" culture of a specific group and a popular culture that only happens among young college students.

  2. Internal and external factors make popular culture popular in university campus.

  Reporter: What do you think is the external cause of popular culture in colleges and universities?

  Wang Ying:Economic globalization and the development of China’s market economy after the reform and opening up are the breeding ground for popular culture in colleges and universities. China’s reform and opening up has fostered an open social environment and cultural mentality. Under the trend of globalization, foreign pop culture is competing for beauty in China. The foreign popular culture, which is mainly based on film and television plays, has quickly grasped the psychological needs of young college students for innovation, rebellion and individuality with its excellent production and commercial operation. It not only opened college students’ eyes, aroused their curiosity, but even affected their cultural attitudes and values.

  At the same time, the consumer society’s change of college students’ consumption concept has become the internal driving force of the flourishing popular culture in colleges and universities. With the gradual prosperity of family life in our country, the consumption power of college students who are mostly only children has also increased year by year, and colleges and universities have become the "cakes" for businesses to compete for. Merchants who follow the trend of profit are extremely sensitive to the popular trends among college students. Every "foreign festival", the merchants will take action, do enough atmosphere rendering and consumption induction, take out the students’ pockets and bring the carnival of the merchants. An invasion of the Korean Wave triggered the popularity of various Korean costumes, Korean cosmetics and Korean food.

  In addition, the powerful communication function of mass media and the emergence of new media have accelerated the process of popular culture being popular in colleges and universities. With the development of internet, college students can understand social trends, watch Hollywood blockbusters and grasp popular elements without leaving campus. You can buy all kinds of fashion items online without leaving the dormitory. Some cultural concepts and contents excluded by the mainstream media have also crossed cities, regions and countries through computers, mobile phones and other media, entered the lives of college students, and influenced their thoughts, behaviors and judgments.

  Reporter: You talked about external causes, but what about internal causes? Why can college pop culture affect college students’ hearts?

  Wang Ying:The popularity of popular culture is not because of its profound content, but mainly because of its immediacy, which embodies the current life value of college students and satisfies their feelings, desires, pursuits and impulses at this moment. The nearly perfect idol star on the screen can attract fans to scream; The ups and downs of love stories in Korean dramas can make Korean drama fans cry or laugh; The grand and well-made online games on the network make those game experts feel like they are there. These popular cultures, which take audio-visual as the main form, can not only satisfy the sensory enjoyment of college students, but also infect their feelings and emotional changes with their contents that are consistent with their real feelings and internal needs.

  College students are in the transition stage from adolescence to adulthood. They are eager to be independent and to rely on their own strength to gain respect and understanding from others, so they pay special attention to the evaluation, attitude and acceptance of the group. Popular culture in colleges and universities can effectively meet the needs of college students’ group identity. Similar costumes, similar languages and similar lifestyles can make college students feel that they are a member of the group. In order to gain the recognition of the group, college students will take the initiative to understand the popular culture of colleges and universities and help themselves to integrate into the group in order to gain a sense of psychological security. Conformity intensifies the infection, suggestion and imitation among groups, and promotes the spread of popular culture in colleges and universities.

  Physiologically, college students’ bodies have matured, which makes them feel that they are adults. They don’t like being treated as "children" any more, and hope to be understood and respected. Therefore, they hold a critical attitude towards the opinions of parents and teachers and tend to accept them selectively according to their own understanding. Pop culture just caters to the psychological needs of college students. They can express themselves freely, show their individuality, be free from restraint and control, and their self-esteem and sense of adulthood are fully satisfied.

  In addition, college students are in a critical period — — Promote their own socialization. The main tasks in this process are: socialization of knowledge and skills, socialization of political ideas, socialization of ethics, socialization of professional consciousness and socialization of value orientation. The popular culture in colleges and universities is playing a role in promoting the socialization of college students. Due to the closed campus environment, the contact between students and society is mainly through computers, mobile phones and other electronic devices. Therefore, through the Internet, popular culture in colleges and universities, with its strong penetration and coverage, has realized the "point-to-face" communication between college students and society, and has become an emotional expression outlet for them to understand, contact and participate in society. The ubiquity of the Internet also makes the life concept, values and beliefs conveyed by popular culture in colleges and universities penetrate into the hearts of college students, affecting everyone’s ideal pursuit and behavior choice.

  3. Clever use of pop culture context, leading the mainstream culture value.

  Reporter: What suggestions do you have for guiding popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities not only greatly enriches and changes the spiritual and cultural life of college students, but also challenges the influence and educational function of mainstream culture among students. We should learn to skillfully use the context of popular culture to effectively realize the value guidance of mainstream culture in colleges and universities.

  Today’s universities are moving towards ideological pluralism and cultural openness, and the independence, selectivity, variability and differences of college students’ ideological activities are also increasing. The group psychology of equal rights and the open information environment make the traditional authoritarian model and preaching indoctrination have no room. The construction of college students’ spiritual world is not from external compulsion and pressure, but from internal recognition and awakening. In order for the mainstream culture in colleges and universities to establish a correct ideological theory and enable students to form a recognition of mainstream values and a clear criterion for judging right and wrong from the bottom of their hearts, we must immediately understand the real ideological trends, psychological preferences and personality characteristics of college students, and earnestly pay attention to their internal demands and emotional needs, instead of simply, vaguely and rigidly overriding their life world.

  At the same time, for today’s college students who often decide their information choice psychology by their own subjective feelings and direct experience of emotional likes and dislikes, the process of leading the mainstream value is not only the process of individual cognitive participation, but also the process of group emotional intervention, and they pay special attention to truth and respect. Therefore, the disseminators of mainstream culture in colleges and universities should adhere to the principle of equality, tolerance and openness, communicate and share ideas with students, listen to their voices and ideas more, give them more understanding, respect and guidance, reduce didactic and indoctrinating language in the education process, and use vivid online language and humorous expressions to bridge the "generation gap between teachers and students". By tuning into the same channel as the students’ discourse system, students can fully involve their own emotions and feel the same for the mainstream culture.

   (Reporter Wang Qinghuan)

通过admin

A-level wanted man who shot and killed two Foshan patrolmen 12 years ago was seized (Figure)


Cheng Ruilong, who served his sentence incognito in Jiangxi prison. (Image from Dajiang. com)



Cheng Ruilong, a Class A wanted suspect in the Ministry of Public Security. (data picture)


  Running around, committing crimes, carrying 7 lives


  Killed two Foshan patrolmen 12 years ago.


  The Ministry of Public Security offered a reward of 50,000 yuan.


  He was arrested after serving his sentence under a pseudonym in Jiangxi for many years.


  This newspaper (reporter Weng Xiaopeng, Wang Guangyong, Zhang Zhang) once fled to Zhaoqing, Foshan, Guilin, Guangxi, Chongqing and other places. The A-level wanted criminal suspect of the Ministry of Public Security, Cheng Ruilong, a murderer with seven lives on his back, was finally seized in Jiangxi. On June 2, Jiangxi Provincial Public Security Bureau revealed through the media that Cheng Ruilong had been anonymous for many years. On May 31 this year, the criminal police detachment of Nanchang Public Security Bureau verified that Cheng Ruilong, who was serving his sentence under an alias, was the suspect on the A-level wanted order of the Ministry of Public Security. Cheng Ruilong was also the suspect who brutally killed two policemen in Foshan.


  The reporter learned from the Foshan Public Security Bureau yesterday that Cheng Ruilong will be taken back to Foshan for trial. The Foshan Public Security Bureau is currently preparing relevant materials and plans to hold a press conference in the near future to inform the relevant case.


  Foshan police:


  A press conference will be held to inform the case.


  Yesterday evening, the reporter contacted Wu Jinning, the current deputy director of Foshan Public Security Bureau, who was in charge of investigating the case at that time. He told the reporter that the Foshan Public Security Bureau is actively studying the relevant case and the Public Security Bureau is preparing to hold a press conference to announce the situation at an appropriate time.


  According to a police insider, Cheng Ruilong is from Guangdong, because he killed two Foshan policemen, and the case will be handed over to Foshan police. At present, all the old policemen who participated in the battle 12 years ago have received orders from their superiors to actively prepare relevant materials, including the case at that time.


  Case review


  Kidnapping Nanhai boss


  According to the police officer Chen who was involved in the arrest at that time, in the summer of 1995, when Cheng Ruilong came to Foshan, Guangdong Province to find friends to play, he found that Li Hua (a pseudonym), the owner of Nanhai, who was engaged in refrigeration business, was rich. On the same day, he discussed with three friends, "It is better to kidnap Li Hua and get some money."


  Later, Cheng Ruilong and his friends followed Li Hua home. As soon as Li Huagang opened the door, Cheng Ruilong and other four people rushed in to control Li Hua, his wife and children, and then found more than 10,000 Hong Kong dollars and US dollars in his home. Cheng Ruilong thinks that the money is too little, so he wants Li Hua to take another 300,000 yuan, or he will kill his family. But Li Hua said that there was only 200,000 yuan. After 30 minutes, Li Hua took 200,000 yuan from the frozen shop and gave it to Cheng Ruilong and others.


  One hour after the incident, one of Cheng Ruilong’s associates was arrested, and another was shot dead on the spot for resisting arrest. Cheng Ruilong fled to Guangxi, and then committed many crazy crimes in Guangxi, Chongqing and Jiangxi.


  Kill two patrolmen


  At 7: 30 pm on May 12, 1997, Jiang Minghua, the third squad leader of the second squadron of the first brigade of the patrol detachment city, took Deng Yongjian to perform plainclothes pre-crouching on the section of National Highway 325.


  At 10 pm, Jiang Minghua and Deng Yongjian prepared to withdraw as planned. Just as they were turning from National Highway 325 to Qinren West Road in the city, through the dim street lamp, they suddenly found two men acting suspiciously on the sidewalk of the bustling Bai Yan Park, one of whom was Cheng Ruilong. At the moment when the two men came forward to conduct an investigation, the gangsters who saw the bad situation suddenly pulled out their pistols from their trouser pockets and shot at Jiang Minghua and Deng Yongjian. They died after being shot. A policeman who came to support later was also shot and injured.


  Crime-ridden Cheng Ruilong


  Cheng Ruilong, male, 36 years old, lives in Fudong Management District, Dalubian Town, Lianzhou City, Guangdong Province. He has a grumpy personality since he was a child and has been playing with some "gangsters" nearby for a long time. In 1993, he was re-educated through labor in Foshan for two years for theft. He has been on the run since the kidnapping case in 1995. In the summer of 1997, Cheng Ruilong returned to Foshan again. When the police found something suspicious, they went forward to check it. Without the police being prepared at all, Cheng Ruilong shot and killed two policemen, Jiang Minghua and teammate Deng Yongjian.


  In 2001, the Ministry of Public Security issued an A-level wanted order for the whole country, wanted Cheng Ruilong, a fugitive suspected of armed robbery and murder. At that time, the wanted order said that Cheng Ruilong had committed six armed robberies and murders with others in Zhaoqing, Foshan, Guilin and Chongqing from 1996 to 1999, killing seven people and injuring two others, and had been absconding ever since.


  In 2005, Cheng Ruilong was arrested for robbery and sentenced to seven years in prison. Cheng Ruilong used the pseudonym "Zhou Quan", and other criminal facts were not exposed at that time. Since then, he has been serving his sentence in a prison in Jiangxi Province.


  The police investigating the case recalled that Deng Yongjian, who died, had just entered the police camp and had not worn a gun.


  "It has been 12 years. I received instructions from my superiors at 9 o’clock that night. All our patrolmen were armed and on standby, and then searched the city, but unfortunately I couldn’t catch him." Chen Jianxin, the deputy commander of the Eighth Brigade of the Criminal Police Detachment of Foshan Public Security Bureau, told the reporter that all the policemen who knew this matter were old policemen, and he still remembered the case vividly. At about 8 pm on May 12, 1997, Jiang Minghua, two comrades-in-arms of his patrol detachment, and Deng Yongjian, a teammate, were ordered to crouch near Bai Yan Park in Chancheng District, that is, Qinren West Road. At that time, the two of them found Cheng Ruilong suspicious. "They went up and checked without knowing that the suspect had a gun." Captain Chen said that Deng Yongjian had just entered the police camp and had not worn a gun. I didn’t expect the suspect to shoot just after going up to check, and the young Deng Yongjian died on the spot. Later, another comrade-in-arms, Jiang Minghua, was also shot in the struggle with the gangsters.


  "Jiang Minghua was rescued in the hospital for many days, but he still couldn’t save his life. My two comrades-in-arms sacrificed like this." Chen Jianxin and other comrades-in-arms received an order one hour after the incident, armed to the teeth to search around the crime scene, but still failed to catch the suspect.


  "(Cheng Ruilong is going to be escorted back) I learned the news on June 1, when there was a meeting and everyone was very excited. It has been 12 years." Chen Jianxin told reporters that the information came from the Jiangxi police at that time, and all the police were very excited, and at the same time, they felt very heavy, because it brought back a memory. However, Cheng Ruilong’s arrest finally comforted his comrades in the sky, and he could also give the public an account. The justice of the sky is long and the net is not leaking.


  Extended reading


  Hiding one’s name in prison


  Four years later, it happened.


  According to the Jiangxi Provincial Public Security Department, on May 21st, the Criminal Investigation Corps of the Department immediately deployed the criminal investigation technical department of the whole province to conduct an investigation after receiving the notification from the Ministry of Public Security on the investigation of Cheng Ruilong, a major fugitive. Three days later, Nie Nianming, a policeman of the Criminal Investigation Detachment of Nanchang Public Security Bureau, made repeated inquiries through the online information system, and initially determined that "Zhou Quan" who was serving his sentence in a prison in Jiangxi was the same person as Cheng Ruilong, a Class A wanted criminal of the Ministry of Public Security. After repeated examination by criminal investigation experts of Jiangxi Provincial Public Security Department, it was finally confirmed that "Zhou Quan" was Cheng Ruilong, a murderous maniac who had absconded for 13 years. Subsequently, the police took it away for further examination. After the trial, Cheng Ruilong confessed to his criminal facts.


  During the trial, the police learned that Cheng Ruilong was re-educated through labor for theft for two years in Foshan, Guangdong Province in 1993. He has been on the run since the kidnapping case in 1995. "At first, he said nothing." Police said that after six hours of trial, Cheng Ruilong’s psychological defense line completely collapsed. Until 10 o’clock on June 1, Cheng Ruilong truthfully confessed the whole process of committing the crime.


  According to Jiangxi police, Cheng Ruilong said that he knew that he had committed a murder, and if he was caught, he would be sentenced to death, so he dared not go home, hid in hiding, changed several names and traveled a lot, and finally settled in Ganzhou, Jiangxi Province and hid in anonymity.


  On January 18th, 2005, Cheng Ruilong was arrested by Jiangxi police for robbery with others and sentenced to 7 years’ imprisonment. At this time, Cheng Ruilong used the transformation method, changed his name, and used the pseudonym of "Zhou Quan" when he was in prison. At that time, he did not reveal other criminal facts for various reasons. After that, he was put into two prisons in Jiangxi Province to serve his sentence, until the incident broke out.


  The Ministry of Public Security issued a wanted order.


  There is a reward of 50,000 for Cheng Ruilong.


  In 2001, the Ministry of Public Security issued an A-level wanted order to the whole country, and published Cheng Ruilong’s information in detail. He was born in Hanchong Village, Pudong Management District, Dalubian Town, Lianzhou City, Guangdong Province, on January 10, 1973. He used to be alias "Jackie Chan, Huanglong, AARON Li, He Moshi and libing" and had a mole (removed) on the right side of his nose, but he did not disclose his pseudonym of "Zhou Quan". From June, 1996 to April, 1999, he committed six armed robberies and homicides in Zhaoqing, Foshan, Guilin and Chongqing, Guangdong, killing seven people and injuring two others before fleeing.


  According to the wanted order of the Ministry of Public Security, 50,000 yuan will be awarded to informants who have found clues and units and individuals who have made meritorious arrests.

Editor: Li Erqing

通过admin

A tribute to the ordinary heroic novel "Qingtan" will be released.

  BEIJING, Beijing, March 21 (Reporter Xu Wenxin) "This work is dedicated to the ordinary heroes on the red sorghum land. They bravely took the lead and defended their country before the national justice, which is worth remembering." The film "Qingtan" will be released on March 22nd. The director of the film, Liu Ke, was interviewed by reporters a few days ago, telling about the creative background and shooting process of the film.

  The film "Qingtan" is adapted from the novel of the same name by Gaomi writer Xinyi. It is set in Jiaodong area in War of Resistance against Japanese Aggression period and shows the story of ordinary heroes guarding national dignity. Liu Ke said that although the film and the original novel have changed in story clues and role setting, the film still inherits the spiritual core of the ebony tree in the novel, that is, no matter how harsh the environment is, it can insist on the castle peak, break through the rocks, survive tenaciously and persevere.

  Rooted in barren rocks and thin cliffs, and growing in barren hills, the ebony tree can survive and thrive in a harsh environment without the nourishment of fertile fields and fertile soil and the comfort of greenhouses. In the dense green sandalwood garden, there are thousands of green sandalwood trees, some of which have a history of thousands of years.

  "Qingtanyuan is the energy supply station for the crew." Liu Ke said that the character Leng Yufeng was a spy planted by the Japanese invaders in China. In the process of getting along with the people in Jiaodong, Leng Yufeng’s inner kindness was slowly awakened. She was complicated and painful. The actress failed to get out of the role for a long time after she appeared, and the ebony tree gave her a lot of strength.

  "The film production cycle is short and it is in the heat, which brings a great test to the whole crew, especially in the drama part. Some actors have no martial arts skills and still practice and go into battle in person. It can be said that the green sandalwood spirit of the film not only runs through the play, but also is reflected outside the play." Liu Wei said.

  Liu Ke said that "Qingtan" takes the provincial intangible project "Lumbricus Classic Boxing" as the main line, takes the inheritance of red culture as the main theme, and combines the "four treasures" of Gaomi folk art, such as ash-throwing New Year pictures, clay sculptures, paper-cutting and Mao Qiang, and tells the ups and downs of the three families of Lumbricus Classic Boxing, rebel leader Leng Tieshan and mantis boxer Wan Haimin.

  "Guan Feinian (the nephew of Guan Datong) learned that Master was killed by the Japanese and that he was a descendant of the treasure of Qingtan, and he grew rapidly. In order to protect the treasure of Qingtan, Guan Feinian joined hands with people with lofty ideals to launch a life-and-death duel with the Japanese ronin and embarked on the road of resisting Japan and saving the country. " Liu Ke said that the reason why he decided to put Qingtan on the screen was because he was moved by the emotional entanglements and national spirit of the characters in the novel under the background of the Anti-Japanese War.

  Gaomi is the place where the "Sunjiakou ambush" occurred in War of Resistance against Japanese Aggression. On March 16th, 1938, Cao Zhizheng commanded more than 400 people from Cao Keming and other departments to ambush in the courtyard of Sunjiakou Village and Taitiangou on both sides of the road around the village, set up roadblocks on the roads in the village, and arranged some guerrillas to cooperate with local farmers to pretend to farm in the fields beside the road. When a car full of Japanese troops passed by, a road barrier came into play, and the Japanese army was hit hard by the grenade attack of guerrilla ambush. The villagers in Sunjiakou Village showed great courage.

  "On March 16th, I held a movie premiere, hoping to pay tribute to ordinary heroes through" Qingtan "and let more people know their efforts to defend national dignity." Liu Wei said. (End)

通过admin

Venetian, New Portugal in Macau … Shaanxi police announced typical cases of cross-border gambling.

  "Venetian" and "New Portuguese Capital of Macau" … … Shaanxi police announce typical cases of cross-border gambling

  On May 13th, Shaanxi police held a publicity campaign on the theme of "Rejecting Cross-border Gambling" in Xi ‘an, and Shaanxi Provincial Public Security Department released six typical cases of cross-border gambling:

  1. The case of "Venetian" network opening a casino investigated by Xi ‘an public security organ. Gambling sites, a Venetian, was discovered by the police of public security organs in Xi ‘an. After landing, he can play more than a dozen gambling games such as Texas Hold ’em, Bullfighting and Slot Machine, with high user activity. After five months of investigation, the personnel composition, organizational structure and payment platform of the cross-border online gambling gang were found out. With the strong support of the Ministry of Public Security and close cooperation with the public security organs of the sister provinces, 19 suspects were arrested, 765 bank accounts involved were frozen, and hundreds of millions of funds involved were frozen. At present, the case has been transferred to the procuratorate for prosecution.

  2. The case of opening a casino on the network of "New Portugal in Macau" investigated by Shangluo Public Security Bureau. In June, 2018, the suspect Su Mou opened the "gambling sites of New Portugal in Macau" in the Golden Triangle area of Bojiao Province, Laos, attracting a large number of China residents to log on to the website and register members to participate in gambling games. In this case, 97 suspects were arrested, 2 illegal payment platforms were destroyed, 254 personal accounts were frozen, 15 third-party payment platform merchants were frozen, and the amount involved was more than 93 million yuan.

  3. The case of using the Internet to open a casino was investigated by Qishan County Public Security Bureau. After investigation, Hui Moufei and others used the "Fish Poker" APP platform to open online casinos in Macao, Thailand, the Philippines and other places for the purpose of making profits, so as to attract domestic gamblers to bet on gambling funds and conduct online gambling on the platform, and collect 3% from it & mdash; 5% fee. The gang organized more than 6,600 online gambling games, involving more than 30 million yuan. In this case, 25 suspects were arrested and more than 4 million yuan of funds involved were frozen. At present, it has been transferred to the procuratorate for prosecution.

  4. hancheng city Public Security Bureau investigated the case of opening a casino by using the Internet. Hancheng city Public Security Bureau found that Gao Moujun, Wang Mou and others were suspected of using the network to organize clues to open casinos in the process of investigating the case of Dang Moupeng and others, and there were many people involved and the amount involved was huge. After careful investigation, the case destroyed 7 platform agents, arrested 13 suspects and seized and frozen 71.2 million yuan of funds involved.

  5. The case of "GM Entertainment" online casino investigated by Chengcheng County Public Security Bureau. In 2020, Chengcheng County Public Security Bureau received an alarm saying that some people downloaded the "GM Entertainment" APP platform through mobile phones many times to participate in game gambling and lost more than 300,000 yuan. After investigation, for the purpose of making illegal profits, the criminal suspect rented the network "GM" and the legendary game platform APP by borrowing other people’s identities and registering several Alipay users in two companies in Guangzhou, and organized unspecified gamblers through the network through backstage manipulation of the magnification, size, title and score, so as to make online gambling in the form of betting on single points, single and double sizes, crown and value of the racing car, and seek benefits from it. In this case, 23 suspected criminals were arrested, one gambling platform and one agent were destroyed, the gambling funds were over 100 million yuan, and more than 2.3 million yuan was seized and frozen.

  6. The case of opening a casino using the Internet investigated by Huazhou Branch of Weinan Public Security Bureau. In July 2020, Weinan police got clues, and some people participated in online gambling through mobile APP, losing more than 20,000 yuan. After investigation, since the beginning of 2018, criminal suspects He Moudong, Fan Moujun, Liang Mouming and others have used the online platform to open casinos, acting as agents for the online gambling "Tribal Pioneer, Depp Circle, Micro Poker" APP platform, and organizing online gambling to profit from it. In this case, 9 suspects were arrested, 1 platform agent was destroyed, and the gambling funds were about 46 million yuan. At present, the case has been transferred to the procuratorate for prosecution.

  (General Station reporter Lei Wei)

通过admin

Foresight: The route of Beijing Marathon is flat and suitable to play. Zhou Chunxiu is expected to win gold.

  At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.


  Compared with other marathon routes of large-scale events, the marathon route of Beijing Olympic Games is not only beautiful, but also a track suitable for creating good results.


  During the "Good Luck Beijing" International Marathon Invitational Tournament held in April, the contestants said that the marathon track of the Beijing Olympic Games is very suitable for them to play their level 100%.


  What impressed the athletes most was the "flatness" of the track. In the whole route of the Olympic Marathon, except for crossing the railway bridge opening near Zhichun Road, other places are quite flat, and there is almost no uphill and downhill, which is also very beneficial for the runners to run well. In addition, the beautiful scenery along the way can also make athletes always feel comfortable. Therefore, we can expect that the runners on this marathon route will definitely create good results that will cheer us up. At the same time, it is very possible for excellent athletes to break the world record.


  Chongjindian


  Zhou Chunxiu is expected to win gold.


  If Beijingers are going to watch the marathon of the Olympic Games, they must pay attention to China athlete Zhou Chunxiu. In the women’s marathon, Zhou Chunxiu is likely to surprise us.


  Zhou Chunxiu was the champion of the London Marathon in 2007. She lost to the Kenyan veteran Ndereba, the silver medalist in Athens, by 8 seconds in the case of a foot injury at the Osaka World Championships, and was the second runner-up, so she has a strong gold medal strength. Not long ago, Mizuki Noguchi, the champion of women’s marathon in Athens Olympic Games, announced that she had withdrawn from the Olympic Games due to injury, thus Zhou Chunxiu lost another major competitor. In the Olympic Games, Zhou Chunxiu’s main rivals for the gold medal are Radcliffe, the world record holder, and Ndereba, the world champion. However, due to the home game, Zhou Chunxiu has an advantage in the familiarity of the terrain and the adaptation to the climate, and the hope of winning the gold medal is quite great.


  rule


  Athletes can’t drink water casually


  The distance of 42.195 kilometers is a challenge to the limit of physical fitness for human beings. In the competition, although athletes will also receive some water from small tables on the roadside or people standing on the roadside. But this drinking water can’t be handed over casually by anyone.


  In the marathon, water and other drinks are provided at the beginning and end of the race, and there is a drink station every 5 kilometers on the race route. Water and drinks should be placed where athletes can easily get them when they pass by. Athletes can also bring their own drinking water, and they can set up drink stations where they require. Drinking water and wet sponge supply stations are arranged between two beverage stations. There, long-distance runners and race walkers can get drinking water when they pass by, and they can also squeeze water from sponges to wash their heads, which plays a cooling role. Besides, athletes can’t get drinks from other places on the competition route.


  It can be said that "water" is the most strict part of marathon. In addition, athletes can race along the correct route under the supervision of the referee. If there are special reasons, they can leave the race route under the supervision of the referee, but if they leave without supervision, they will lose their qualification.


  Watching etiquette


  You can experience the Olympic Games without tickets.


  For those Beijing people who haven’t bought tickets for the Olympic Games, watching the marathon is the best chance to experience the Olympic Games for free. In the marathon, spectators can cheer for the athletes on both sides of the track, but they must also pay attention to some etiquette.


  1. Don’t pass water to athletes casually.


  When watching the game, some spectators will hand the water in their hands to the athletes out of kindness, which is strictly forbidden, because the athletes can’t drink the water or drinks provided by the organizing Committee at will. The spectator’s action of handing water can not only help the athletes, but also lead them to be sentenced to a foul or even out.


  2. Don’t cross the line casually


  Just like watching a game in a stadium, spectators are not allowed to cross the line, rush to the track or cross the track.


  3. Civilization cheers without booing


  When the athletes run past, the audience should applaud, cheer and applaud, without clapping their hands and booing. Don’t make noise or shout loudly during watching, but be polite and enthusiastic when applauding.


  4. No balloons and kites


  Because the TV media will broadcast live all the time during the competition, and sometimes even helicopters are needed for aerial photography, it is forbidden to hang or fly balloons and kites at the starting point and the surrounding areas along the track during the competition. Residents along the track should not air their clothes outdoors.


  5. Be careful not to crowd and trample.


  Corresponding traffic management will be carried out during the marathon, during which pedestrians, non-motor vehicles and motor vehicles are strictly prohibited from crossing the race route except those with marathon vehicle passes. It is forbidden for the audience to be crowded and trampled; It is strictly forbidden to occupy the road in the competition route, set up stalls and occupy the road for parking; It is forbidden to throw things at the competition route, and the road should be kept clean and tidy.


  brief introduction


  There was only a world record four years ago.


  Most marathon races are held on urban roads. Because of the different terrain, there is no official world record at the beginning, but only the best result in the world. It was not until January 2004 that the IAAF stipulated that the marathon also began to have its own official world record. At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.


  history


  The Olympic Games has the longest history.


  Since the first modern Olympic Games, marathon has been the official event of the Olympic Games, so it can be said that it is the oldest event in the Olympic history.


  In 490 BC, the Persians hit a marathon outside Athens. The Greek governor sent a soldier named Pheidides to Sparta for help. As a result, Pheidides spent 35 hours walking 150 kilometers, but the Spartans said it would take ten days to send troops. Phidias returned to the marathon with the fastest speed, and as a result, the Athenians could only compete with the Persian army last stand.


  Finally, the Athenian soldiers defeated the Persians. In order to send the news of victory back to Athens quickly, Phidias ran from marathon to the central square of Athens in one breath. As a result, Pheebs only had time to shout, "We have won! Celebrate! " Immediately fell to the ground and died.


  The marathon of the first Olympic Games ran from marathon to Athens, which was about 40.2 kilometers. In the subsequent races, the distance of the marathon is different. Until 1924, the distance of the marathon was determined to be 42.195 kilometers by the IAAF.

Editor: Tang Liang

通过admin

Wei Jianjun is a little annoyed by the internal and external difficulties of Great Wall Motor.

  Wei Jianjun has been a little annoyed recently. A week ago, the news that "a number of middle and high-level employees of Great Wall Motor resigned" made Great Wall Motor once again stand on the cusp.

  According to this report, before and after the Spring Festival, many middle and senior employees of Great Wall Motor Brand Company (including brands such as Haval, Wei, Tanks and Euler) offered to leave, including at least three senior employees at the vice president level and over ten section chiefs and ministers (directors and senior directors).

  The personnel adjustment of Great Wall Motor is nothing new.

  In 2023, many senior executives of brands such as Wei Pai and Haval changed frequently. There are many speculations about the reasons for the resignation of relevant executives, including unbearable work pressure and poor management. For the departure tide around the Spring Festival, Tencent’s "High Beam" column pointed to the internal anti-corruption. "The top management may have to make a big adjustment and change blood through this incident."

  Great Wall Motor does not recognize this. In a statement provided to Time Finance, it said that it would sue for accusing the report of "malicious speculation and misleading public opinion". However, Great Wall Motor did not inform the specific information of the relevant employees in this statement.

  Wei Jianjun, the chairman of Great Wall Motor, still has a lot of troubles in the past two years-in 2022, the annual sales volume of Great Wall Motor suddenly dropped from 1.28 million in the previous year to less than 1.07 million, showing signs of decline. At that time, Wei Jianjun shouted, "Great Wall Motor will squat in 2022, in order to accumulate strength and achieve a better take-off in 2023", and set the annual sales target for 2023 as 1.6 million vehicles.

  Great Wall Motor finally failed to achieve this set sales target. In 2023, it sold 1.231 million vehicles, nearly 370,000 vehicles short of the target set at the beginning of the year, and also lower than the sales of 1.28 million vehicles in 2021. Sales in 2023 failed to meet expectations, and the net profit of Great Wall Motor also fell by more than 15% year-on-year.

  Wei Jianjun, the helmsman, may not be able to sit still, because of the slumping sales volume and declining profits, and he began to make frequent appearances and voices at the front desk.

  Lao Wei’s persistence and employees’ helplessness

  Wei Jianjun is the soul of Great Wall Motor.

  In 1990, in the sixth year of the establishment of Great Wall Motor Factory, Wei Jianjun became the general manager of Great Wall Motor Industry Corporation. Since then, Wei Jianjun has been at the helm of this enterprise for 34 years. In private, many employees call him "Lao Wei".

  In 2016, the annual sales volume of Great Wall Motor exceeded 1 million vehicles for the first time, making it one of the independent brands with the highest sales volume in China. Its pickup trucks and SUVs are selling well, and Haval H6 sells more than 30,000 vehicles a month, making it one of the best-selling models in China.

  In the eyes of many employees of Great Wall Motor, Lao Wei is a "technology fanatic", and he is especially persistent and serious about technology, which is one of the key factors for the success of Great Wall Motor in the field of fuel SUV and pickup truck. Lao Wei is also a racing driver and a car fan, and studying cars is his great hobby. Today, he often appears in front of employees and the outside world in overalls.

  In the documentary "The Road to Brand Power" launched by CCTV, Wei Jianjun once recalled the experience of building a car more than 30 years ago: "We lacked technology at that time and were always envious and even admired foreign capital (enterprises), so we always spared no effort in technology to break through."

  "In terms of investment in technology research and development, we have an unwritten slogan called’ excessive investment in research and development’. Excessive investment is not a waste, but a longer-term investment." Wei Jianjun said.

  Anyone who has had contact with Wei Jianjun knows that he is strict with his work. "Lao Wei’s requirements for product technology are strictly critical." A Great Wall Motor employee disclosed to Time Finance, "The technical department of Great Wall Motor has the most resources, but it is also the most stressful, and it is more common for (employees) to be scolded."

  Yang Lin (pseudonym), who worked in Great Wall Motor for 4 years, recalled that Wei Jianjun used to ask the relevant leaders of the brand to lead the main person in charge of the model to report to him regularly. "(Wei Jianjun) If he is not satisfied with his work, he will directly complain." The main person in charge of these models is often an old employee of Great Wall Motor who has been in office for more than 10 years.

  The management of Great Wall Motor is self-contained and strict. On many social platforms, many former employees of Great Wall Motor complained that Great Wall Motor needed to participate in military training, prohibit eating and wasting, queue up to go to work, and go to designated areas to answer calls.

  "Take eating as an example. When I am on the job, I will be fined for eating waste, and the section chief and minister in charge will be jointly punished." Yang Lin told Time Finance. Others need military training and other content, and Yang Lin also said that most of them are true.

  Time Finance verified the authenticity of the above-mentioned internal staff daily regulations with Great Wall Motor. No reply has been received as of press time.

  Wei Jianjun’s Great Wall Motor’s pursuit of technology and strict management coexist, which makes employees feel nervous and stressed, and also discourages some job seekers. However, in Yang Lin’s view, Great Wall Motor is still a good choice if you want to get tempered and improve your technical level.

  Be involved in the eye of public opinion storm

  The sudden departure of a number of middle and senior managers made Great Wall Motor and Wei Jianjun stand in the eye of public opinion storm.

  "I heard that the departure before the Spring Festival was too fast, and it was only two months." Tencent reported that Li Peng, the head of the sales and service center of Great Wall Motor, left the company suddenly, which surprised his colleagues.

  Also leaving before and after the Spring Festival was Qiao Xinyu, executive vice president of Harvard brand marketing, who worked for Great Wall Motor for more than 6 years. According to the above report, Qiao Xinyu officially resigned at the end of December last year and completed the resignation procedures in mid-January before the Spring Festival this year. Qiao Xinyu’s last Weibo about Great Wall Motor was released on December 19th, 2023.

  Time Finance also noticed that the deputy general-level employees who left at almost the same time as Li Peng Cheng and Qiao Xinyu, as well as Gu Huajun, the head of the user operation center of Great Wall Motor. Gu Huajun has worked for Great Wall Motor for many years, and has served as Director of Digital Marketing Department of Great Wall Motor, Senior Director of Wei Brand User Operation Department and Senior Director of User Operation of Great Wall Motor.

  After the above information was exposed, Great Wall Motor issued a statement to respond, but it did not deny the information about the resignation of relevant executives. Time Finance once again verified the resignation information of the above-mentioned senior executives with Great Wall Motor, but no reply was received as of press time.

  Despite this, the information from official channels can also reflect the changes of executives within Great Wall Motor.

  On November 3, last year, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motor, announced the latest appointment in Weibo: Liu Yanzhao is also the general manager of Wei brand and tank brand, responsible for the overall management of Wei brand and tank brand; Zhao Yongpo will be the general manager of Haval brand, taking charge of the overall management of Haval brand; Gu Yukun, the commodity director of the former Tank 500, will serve as the executive deputy general manager of the tank brand.

  The hasty departure and frequent changes of executives can’t help but make the outside world suspicious. What’s wrong with Great Wall Motor? Why do talents leave one after another?

  Media reports pointed the reason to the internal anti-corruption of Great Wall Motor, saying that Wei Jianjun had great doubts about the marketing of vehicle business last year. At the same time, in November, 2023, Wei Jianjun at Wuzhen Internet Summit denounced employees as passive defenders in the face of public opinion, saying that they were "not even as good as a watchdog" and were questioned as dissatisfied with employees.

  The above reasons may have triggered a new round of organizational structure and personnel adjustment quietly and quickly at the end of the year.

  In fact, Great Wall Motor has already started organizational restructuring. In June, 2023, Feng Mu, President of Great Wall Motor, revealed at the shareholders’ meeting that Great Wall Motor has completed the global management mode, and the "541" management mode of five large and medium-sized companies-four brand organizations-one Great Wall Motor is being consolidated, and the talent echelon construction and incentive mechanism are also accelerating.

  According to media reports, at an internal meeting at the end of December last year, Feng Mu and Li Ruifeng announced the organizational structure adjustment plan of the large, medium and Taiwan departments in Great Wall Motor’s vehicle business unit, from which the former five large, medium and Taiwan units were changed into seven large, medium and Taiwan units, with the aim of optimizing and integrating resources, improving efficiency and avoiding power concentration.

  The organizational structure adjustment plan has undergone major changes after half a year, or it means the failure of the old plan of Great Wall Motor and the confusion of the status quo. Time Finance also asked Great Wall Motor for the change of the above organizational structure plan, but no reply was received as of press time.

  "For Great Wall Motor, technological changes such as batteries and interconnection are not the ultimate challenges. The biggest challenge is the changes in system, mechanism and culture." Wei Jianjun has publicly stated.

  In addition to the changes in organizational structure, it is difficult for latecomers to integrate, which may also be the reason why some senior executives left, as Li Peng showed.

  "There will be contradictions between’ Old Baoding’ and newcomers." Yang Lin said to Time Finance: "Older employees in Great Wall Motor may not agree with the newcomers’ ideas, and some old leaders will directly deny the newcomers’ plans."

  In addition, in Yang Lin’s view, there is still a phenomenon of "one word at a time" in the department. "Even if the leader’s idea is wrong, employees will be required to implement it." He said.

  Internal and external difficulties, Wei Jianjun came forward to stabilize the situation

  The internal organizational structure is unstable, and the external market environment of Great Wall Motor is not optimistic.

  Wei Jianjun once said that the squat in 2022 is to take off better in 2023. However, Great Wall Motor did not "jump" as expected in 2023.

  According to the performance report, the total operating income of Great Wall Motor in 2023 was 173.410 billion yuan, a year-on-year increase of 26.26%. However, the net profit is shrinking. In 2023, the net profit was 7.01 billion yuan, down 15.06% year-on-year. Great Wall Motor said that the decline in net profit was mainly due to the impact of exchange rate gains during the same period.

  For Great Wall Motor, 2023 is a challenging year: in 2023, Great Wall Motor sold 1.231 million vehicles at home and abroad, failing to meet the sales target of 1.6 million vehicles set at the beginning of the year. Compared with BYD, Chery and Geely, which are also the top four independent brands, Great Wall Motor’s sales in 2023 were at the bottom. In 2023, the sales of the first three vehicles were 3.02 million, 2.55 million and 1.88 million respectively.

  Great Wall Motor performed well in overseas markets in 2023. From 2021 to 2023, the overseas sales of Great Wall Motor were 143,000 vehicles, 173,000 vehicles and 316,000 vehicles, respectively, which increased substantially for many years. Its overseas market sales in 2023 also surpassed Geely, BYD, Changan and other car companies, and the overseas sales of the latter three companies in the same year were 274,000, 242,000 and 236,000 respectively.

  Great Wall Motor’s sales growth in the domestic market is limited. According to calculation, the domestic sales of Great Wall Motor from 2021 to 2023 were 1.138 million, 894,000 and 915,000, and its domestic sales in 2023 decreased by 223,000 compared with the peak period in 2021.

  When attending the 2022 Annual General Meeting of Shareholders in June last year, Feng Mu revealed that he would strive to achieve sales of 1.9 million vehicles and a net profit of 7.2 billion yuan. Great Wall Motor confirmed the accuracy of this goal to Time Finance at the beginning of this year. This means that Great Wall Motor plans to achieve a 54.5% year-on-year sales growth of about 670,000 vehicles this year.

  The attitude of the outside world to Great Wall Motor to achieve this goal is not optimistic. Debon Securities Research Report pointed out that in 2024, Great Wall Motor will still face multiple risks such as market price competition exceeding expectations, the company’s new energy transformation falling short of expectations, and the company’s new car sales falling short of expectations.

  According to the rating report published by Dahua Jixian quoted by Titanium Media, it believes that the sales target of 1.9 million vehicles in 2024 is "impossible to achieve". Based on this, the bank cut the net profit forecast of Great Wall Motor from 2023 to 2025 by 13%, 27% and 28% respectively, lowered the target price from HK$ 13.5 to HK$ 9, and downgraded its rating from "buy" to "hold".

  Wei Jianjun went to the front of the stage more often, and began to create momentum for new cars frequently-before and after the listing of 700 Hi-4T, a new Great Wall car, at the end of February, the tank brand released a video of Wei Jianjun personally "strictly reviewing" the new car, and Wei Jianjun praised the new car.

  A screenshot provided by the tank shows that Wei Jianjun said in the WeChat circle of friends that "Tank 700 has been experienced for more than two months, and it feels very good, surpassing the million-class luxury SUV in an all-round way. The work of the tank team and technical center is worthy of recognition, which definitely brings value to users. Enjoy."

  Wei Jianjun also attended the new car delivery ceremony and presented the new car keys to the car owners’ representatives. According to this, market participants believe that Wei Jianjun’s frequent appearances are intended to send a signal to the outside world: Great Wall Motor’s products and internal structure are constantly being optimized and tend to be stable, hoping to boost market and consumer confidence.

  As far as the most intuitive market sales are concerned, Great Wall Motor is still facing a severe test this year. In the first two months of this year, Great Wall Motor sold a total of 175,000 vehicles, achieving 9.2% of the annual sales target. In the next 10 months, Great Wall Motor needs to sell about 173,000 cars every month to achieve the annual sales target. It’s not easy.

通过admin

Third-and fourth-tier cities are welcoming the "reverse" regulation of the property market, and at least seven cities have issued "price limit orders".

  While first-tier cities and hot-spot second-tier cities have increased the regulation of the property market, some third-and fourth-tier cities are welcoming "reverse" regulation, and "limit orders" have landed everywhere.

  According to the incomplete statistics of The Paper, at least 7 cities have restricted the price reduction behavior of housing enterprises by interviewing them or issuing policies. However, behind the price reduction behavior, the debt pressure is high and the slow return of funds is a reality that some housing enterprises have to face, and a house price defense war is being staged.

  At least seven cities issued a "limit order"

  According to The Paper’s incomplete statistics, up to now, seven cities including Zhuzhou, Jiangyin, Heze, Yueyang, Kunming, Shenyang and Tangshan have issued "price limit orders".

  The reason why it is called "limit order" is that some real estate enterprises or intermediaries have been interviewed or stopped by the government when they sell or represent new commercial housing at a lower sales price and significantly lower than the normal market price.

  Take Zhuzhou, Hunan Province as an example. On September 9th, some citizens and netizens reported that enterprises such as Jinbi Real Estate, Rongsheng Real Estate, Borui Real Estate, Xinsheng Wanbo, Shell Broker, etc. sold new commercial houses or sold them as agents at prices significantly lower than the normal market price, seriously disrupting the order of the real estate market. In this regard, Zhuzhou City Housing and Construction Bureau subsequently interviewed the person in charge of the above-mentioned enterprise project and included it in the bad credit record of the enterprise.

  Earlier, on August 31, the Notice on Further Promoting the Healthy and Stable Development of the Real Estate Market issued by the Housing and Urban-Rural Development Bureau of Jiangyin City, Jiangsu Province clearly mentioned that after the sales price of commercial housing was put on record, the actual transaction price of commercial housing should not be higher than the record price. At the same time, it is strictly forbidden to dump at a low price (such as below the cost price, lowering the price in disguise, etc.) and resolutely put an end to vicious competition, lowering the standard and quality, overdue delivery and other illegal acts.

  Judging from the cities that have announced the "limit order" at present, the main suppression in various places is malicious price reduction, and the sales pricing of some housing enterprises is far below the market price, which is considered to seriously disrupt the market.

Cartography: The Paper

  Cartography: The Paper

  What is the price reduction sales of real estate enterprises?

  What are the reasons behind the price reduction of housing enterprises?

  The scale of sales has "turned from rising to falling", and the pressure on housing enterprises to withdraw funds has increased or one of the reasons.

  According to the data monitoring released by the National Bureau of Statistics, Tongce Research Institute showed that in July, the sales area of commercial housing nationwide was 115 million square meters, down 9.45% year-on-year and 40.6% quarter-on-quarter. This is also the first time in the past year that "from rising to falling", indicating that China’s real estate sales have entered a downward channel.

  From the perspective of development fund structure, the proportion of sales return to financing reached 57.15%, which was 3.9 percentage points higher than that in 2020, and the proportion of domestic loans to financing was 12.95%, which was 0.87 percentage points lower than that in 2020. This shows that the financing of housing enterprises mainly depends on sales return, and it is on the rise. In the future, the financing of housing enterprises mainly depends on "self-hematopoiesis". The growth of sales scale for the first time "from rising to falling" shows that the core source of funds for housing enterprises has begun to decline, and the pressure on housing enterprises to withdraw funds has increased.

  Sun Hongbin, Chairman of Sunac China’s Board of Directors, mentioned at this year’s interim results meeting that the market pressure in the second half of the year is relatively large, which mainly comes from two aspects. One is that some enterprises started to cut prices when they were under pressure, and the other is that the national policy is relatively firm, which made everyone expect that the house price would not rise. Now the economic pressure is relatively large, and everyone’s purchasing power has been affected.

  Sun Hongbin believes that the current market is particularly like 2018. "The whole credit market is short of funds. In the first half of the year, sales were relatively good, and loans were relatively difficult. However, loans in the second half of the year were still equally difficult, and the sales market fell sharply. The sales pressure in the second half of this year is very high, and it is expected that the market will still be fierce in the second half of this year. "

  The turn of the property market may also become an industry consensus. Guo Yingcheng, Chairman and Executive Director of Kaisa Group, said at the performance meeting that in recent years, especially this year, the regulation of the real estate market has been more precise and the implementation of policies has been faster than before. At the same time, however, we are also facing great challenges. After precise regulation and control, after the sale of the sales end, the withdrawal of mortgage funds may be slower than before, which also brings certain pressure to enterprises.

  In addition, debt pressure is also a "sword" hanging over some housing enterprises.

  According to the relevant data released by the same policy research institute, the debt due to housing enterprises reached 1.2 trillion this year, with an average monthly debt of over 100 billion. The average debt ratio of the real estate industry in the second quarter was 77.85%, which was 1.34 percentage points lower than that in the first quarter and 1.23 percentage points lower than that in 2020 when three red lines were proposed. This shows that the effect of regulation has begun to appear, and housing enterprises regard reducing debt and optimizing the three red lines as their primary strategies. At the same time, however, more stringent regulatory measures have also accelerated the exposure of some housing enterprises to their debt defects, and the cases of default of housing enterprises’ bonds are increasing.

  According to the statistics of RealData, since this year, the phenomenon of bond default in the real estate industry has increased significantly compared with the past two years. In just 6 months, there are 12 real estate enterprises that have defaulted.

  Song Hongwei, research director of Tongce Researcher, believes that in the first half of the year, when the real estate market sold well, it was easier for housing enterprises to withdraw funds to pay debts. However, since July, the whole industry has entered the downward channel, and it is difficult to withdraw funds, and the pressure of paying debts is prominent. For cash flow, selling at a reduced price and exchanging prices for quantity has become the choice of many housing enterprises.

  Facing the current market environment, Xu Shitan, the chairman of Shimao Group, mentioned at the interim results meeting that the policies of housing, no speculation, three red lines and concentration management will continue. Under such a policy background, it is no longer suitable for enterprises to emphasize high growth rate, so the company’s strategy is to "turn from attack to prevention" and at the same time increase the assessment of cash and repayment rate.

  Xu Shitan said that the company has taken some measures to resist the market downturn. The company analyzed the sales in July and August, and the sales of the whole industry declined. In September and October, the company arranged many supply and sprint targets. At present, there is still a gap in the mortgage amount. The company dynamically manages the price and promotes preferential measures for buyers with high down payment ratio. Not only that, Xu Shitan also revealed that the price will be dynamically managed in the second half of the year, and at the same time, preferential measures will be increased.

  Can the price be reduced?

  The decline in housing prices should have been a good thing in the eyes of many people. Why is there a "limit order"? China News Network appeared at the same time in the "Price Limit Order" and "Price Limit Order". What happened to the property market? As mentioned in the article, house prices are not "unable to fall", but "don’t fall blindly".

  In the view of Li Yujia, chief researcher of Guangdong Housing Policy Research Center, "three stabilities" are the targets of property market regulation, whether for the central government or for the local government. Ups and downs are not desirable, and may trigger market expectations fluctuations and further strengthen this ups and downs. In other words, if there is a significant decline, it may lead to further decline due to market expectations, forming a downward cycle. At this time, it is necessary to prevent the formation and circulation of this expectation through government intervention.

  The relevant staff of Yueyang Housing and Construction Bureau also said in response to the "Notice on the Transaction Price Limit of New Commercial Housing Online Sign in the Real Estate Market" that the debt pressure of leading housing enterprises is relatively high recently, and the price of real estate is maliciously reduced in order to withdraw funds, resulting in market confusion. This is the main reason for the introduction of the policy.

  A marketing person of a TOP40 real estate enterprise pointed out, "When there is a correction in the market, many developers will carry out certain price reduction promotions according to their own conditions. Of course, the market is still divided. There is not much inventory problem in first-tier and second-tier cities, but the third-and fourth-tier properties are relatively slow to be converted during the property market correction period, so it is normal that we will give some concessions to accelerate sales. The government is mainly cracking down on malicious price cuts, fearing that it is not conducive to market stability and will also trigger social events such as rights protection. "

  "The downward pressure on housing prices in some cities is indeed increasing. According to the data released by the Bureau of Statistics, in recent months, the number of cities with a downward trend in house prices has been increasing, and the pressure on housing enterprises to reduce debts has also been increasing, which has led to the phenomenon that housing enterprises in some cities or regions have accelerated the pace of shipment and reduced prices. However, once the price reduction behavior of housing enterprises triggers a price reduction tide, it will trigger a chain reaction, which will greatly affect the orderly development of the real estate market, and will also affect the land market and have a greater impact on the local economy. " Zhang Bo, dean of the branch of 58 Anjuke Real Estate Research Institute, said.

  So, is the "limit order" effective? In Li Yujia’s view, the property market is running at the highest level in history, and all parties have high demands for stability. Whether it’s a rapid rise or a rapid decline, whether it’s a whole city or a part of the city, it’s necessary to intervene appropriately, including not allowing large-scale price reduction marketing. This is the same logic as not allowing large-scale rise, and this intervention must be effective.

  Guo Zhen, a researcher in the real estate industry of GF Securities Development Research Center, told The Paper that the government does not want to see the situation that house prices have been falling after the real estate enterprises bid with each other, which will also make the market enter a relatively vicious state, so it has been the direction of regulation and control in recent years to maintain the stability of house prices without sharp rise or fall.

  Liang Nan, an analyst at Zhuge Housing Search Data Research Center, pointed out that from the perspective of cities that have issued "limit orders" at present, they are basically cities with high inventory and high pressure to remove chemicals. Perhaps some developers have drastically cut prices to speed up the sales repayment, which has led to market chaos to a certain extent, which is not conducive to the development of the property market. The introduction of the "limit order" policy can effectively curb the rapid decline in housing prices, avoid market chaos such as sharp price cuts, and further standardize the transaction behavior of the property market, which is conducive to promoting the healthy and stable development of the real estate market.

  (This article is from The Paper, please download the "The Paper" APP for more original information)