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＂The Long Season＂ Jiang Qiming became an ideal type, with a good script and good acting skills.

The suspense drama "The Long Season" starring Fan Wei and Qin Hao has been broadcast for some time, but the discussion has not ended, but it has shown a gradual upward trend, which is actually due to one of the biggest characteristics of this drama, that is, its great stamina.

Every actor, every role, every plot design and even every prop in the play can be used by everyone to analyze and taste it carefully. It’s no wonder that the index of its related videos suddenly soared on some short video platforms, and everyone found that there was a kind of hot video keyword in Erchuang video, called "Fu Weijun’s sexual tension".

Fu Weijun is not the protagonist in this play, and there are not many scenes. He is Shen Mo’s younger brother, a mute who can’t talk since he was a child, moved from several families to welfare homes and eventually became a gangster in society.

He will stand up when his sister is hurt; He will be shy when he meets the girl he likes; He is even more ruthless, chopping at his face with a kitchen knife desperately, and then with a handsome sign language posture. Various high-light scenes have made many netizens shout that he is our best ideal type now. Also because of the setting of the little mute, a stalk was born, called "Mute is a man’s best medical beauty".

Such charming male characters have charmed many female audiences and possessed many "dream girls". Originally, this name is a derogatory term, which sounds a little uncomfortable, but many viewers are willing to become Fu Weijun’s dream girl. Naturally, the actor Jiang Qiming has become a hot topic recently.

Experience life and accumulate experience.

When you search for Jiang Qiming, you will find a very interesting thing, that is, he once posted a job search message to himself in Weibo during the epidemic. Not only that, the job he is looking for is not like other actors who want to film, but he is completely looking for a career different from that of an actor.

Of course, Jiang Qiming didn’t do it blindly. He himself said it was to experience life and accumulate experience. Actors don’t live in utopia, they can imagine what a business has done without sitting at home. To be a good actor among the people is to walk from the people.

Jiang Qiming didn’t just express himself in Weibo and hype himself. He really went to a chain convenience store to train and work, to observe all kinds of people, and to experience the ups and downs of this profession.

Don’t focus on drama for fame and fortune

Jiang Qiming, born in 1992, graduated from the Central Academy of Drama, with a well-deserved background. It has been seven years since he graduated from college. Until now, the audience didn’t see him because he didn’t rush into the entertainment circle like other students after graduation and started making movies and TV dramas. He really took part in musicals and dramas.

Think about the young actors now. People who are willing to play a drama are more or less utilitarian, just to show fans and passers-by that they are mobile actors who have played a drama.

Yes, for young people, the entertainment circle can get up quickly and make a lot of money. Why go to a small stage where you can’t make money in obscurity? However, for Jiang Qiming, this is his pleasure and his pursuit. After graduating from college, he chose drama and musical as his main direction, and there are many representative works, which are also famous in the minority literary circle.

Follow the script blessing

Jiang Qiming, who has been filming drama for several years and has accumulated a lot of life experience, has gradually begun to set foot in large and small screens. In fact, he has already laid a lot of foreshadowing that he is gold before.

For example, "Dear Children" and "Cosmic Editors’ Club", which are well-received plays and movies, all have his participation. Time has finally arrived today. Fu Weijun, who is like a wild dog and full of sexual tension and pity, has finally gained a large number of fans through the shaping of the script itself and the actor’s perception of this role.

Seeing this Fu Weijun, who wants almost nothing, has made him the male role with the most so-called dream girls, which must have made many actors who have appeared in idol dramas recently jealous. Many actors in idol dramas want to occupy the right place, the right time and the right people. They want it and want it, but it’s not worth the loss, which makes the audience feel that the logic doesn’t match and the shit doesn’t work. Therefore, it is the truth to hone yourself in a down-to-earth manner and meet a good script, in which you can play a complex role with real depth that can resonate with everyone.

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Hangzhou binds Ant Financial Services, Shanghai pushes lufax, and who is the mutual gold power in Beijing and Shenzhen？

China mutual gold which strong? We will think of Ant Financial, JD Finance, lufax, WeChat Payment, etc. If we take the city as the dimension, we can easily think of the cities where these giants are located: Beijing, Shanghai, Shenzhen, Hangzhou … all seem to be important towns for mutual gold. Which of these cities has stronger mutual gold strength? What are the characteristics of each city’s mutual gold industry?

　

There are many indicators to evaluate the development level of a city’s internet finance, such as the number of mutual fund enterprises, the scale of mutual fund assets, the scale of transactions, financial infrastructure, the number of mutual fund enterprises with unicorn valuation, and the strength of policy support. For the sake of simplicity, this paper observes the mutual gold development degree of major cities from the most intuitive angle, that is, from the index of the number and development level of mutual gold enterprises in the region. Large-scale enterprises will have layouts in big cities such as Beijing, Shanghai, Shenzhen and Hangzhou. This article is based on the location of the headquarters.

　

Beijing: a well-deserved domestic capital of mutual gold

　

In the field of domestic mutual gold, Shanghai, Hangzhou, Shenzhen and other places can be called important cities of mutual gold, but when it comes to the first city of mutual gold industry, Beijing is still doing its part. In Beijing’s mutual gold industry, there are mutual gold businesses owned by Internet giants such as Jingdong Finance and Baidu Finance, as well as large-scale mutual gold companies such as CreditEase, Renren Loan, Lacarra and Rong360, as well as mutual gold businesses owned by state-owned financial institutions such as workers, peasants and China Construction.

　

To sum up, Beijing’s mutual gold industry has several characteristics:

　

First, the format is complete., whether it is payment, wealth management, peer-to-peer lending, financial search, crowdfunding, financial technology and other relatively large formats, or consumer finance, supply chain finance, smart investment, product crowdfunding, equity crowdfunding and other more subdivided areas, Beijing’s mutual gold enterprises have a layout. Mutual gold formats that exist in other cities can basically find the target enterprises in Beijing;

　

Second, there are many mutual gold enterprises.. From the perspective of large Internet companies that carry out Internet finance business, Beijing has the largest number, such as JD.COM, Baidu, Xiaomi, 360, 58, LeTV, Sohu, Sina, etc.

　

In the online lending industry, the data of online lending house shows that by the end of October 2016, the top five provinces with normal online lending platforms were Guangdong, Beijing, Zhejiang, Shandong and Shanghai, with 394, 295, 268, 210 and 205 respectively. In terms of provinces, Beijing is second only to Guangdong, and in terms of cities, Beijing has the largest number.

　

In the third-party payment industry, there are nearly 270 companies that have obtained payment licenses. From the perspective of the provincial distribution of licensed companies, the highest number is Beijing, and 57 companies have obtained licenses.

　

Third, there are many enterprises in the forefront of the industry.. Among the TOP100 platforms of online loan volume launched by Online Loan House in September 2016, there are 33 platforms in Beijing, ranking first among cities. IResearch’s Q2 2016 third-party payment transaction scale ranking shows that among the TOP10 enterprises (Alipay, Tenpay, Bank Merchants, Quick Money, Zhongjin Payment, Remittance to the World, yeepay, Jingdong Payment, Yifubao and Baofu.), Beijing enterprises accounted for 3.

　

From the mutual gold business of large companies, JD Finance has scale advantages in wealth management, supply chain financing, consumer finance and other fields. Baidu Finance has certain advantages in financial technology and has demonstrated its strength in consumer finance fields such as education staging.

　

Fourth, the shortcoming is that Beijing is the domestic Internet center and a big city of mutual gold, but the largest Internet companies and mutual gold companies in China are not in Beijing.. Beijing’s Internet industry and mutual gold industry are superior to enough enterprises, and entrepreneurial enterprises are active enough.

　

It is not surprising that Beijing is the domestic leader in the field of mutual gold. First of all, Beijing is a place where domestic Internet companies gather, and entrepreneurial activities are in full swing. It is normal for large enterprises to have a large number of mutual gold businesses and mutual gold startups. Secondly, Beijing is also a place where financial institutions gather, and has a good industrial foundation in terms of asset-capital docking and talent flow.

　

Hangzhou: a new force of mutual gold in the rise

　

Compared with Hangzhou, Beijing has strong comprehensive strength, but the industry leader is not there; Hangzhou, on the other hand, is the leader in the domestic mutual gold field. Compared with Beijing, its comprehensive strength is insufficient, but it is rising rapidly.

　

Compared with the first-tier cities such as Beijing, Shanghai and Shenzhen, Hangzhou is currently a quasi-first-tier city, but there is not much gap between the Internet industry and the mutual gold industry in Hangzhou. There is a giant ant financial service in the domestic mutual gold field, which makes it impossible to ignore the existence of Hangzhou’s mutual gold territory in China. In fact, in addition to Ant Financial, Hangzhou also has rising Netease Finance, 51 credit cards and other enterprises, as well as online lending institutions with large transactions such as micro-loan network and Xinhehui.

　

Needless to say, Ant Financial is already the leader in the domestic mutual gold field, with a valuation of 75 billion US dollars. It has gradually formed business segments such as payment, wealth management, financing, comprehensive finance and financial infrastructure, and is one of the few Internet finance companies in China that have advantages in both assets and funds, as well as technical advantages. (However, it is worth noting that Ant Financial has moved Alipay’s registered place to Shanghai. )

　

Compared with Beijing, although Hangzhou has a leader in domestic mutual gold industry, the number of mutual gold companies that reach a large volume is less than that of Beijing. However, at present, the mutual gold industry in Hangzhou is developing rapidly and has the potential to become a new benchmark for mutual gold.

　

51 Credit Card, which has been established for four years, is currently valued at more than US$ 1 billion, and has received a total investment of US$ 394 million in the last two months. Judging from the financing amount and the latest valuation, it can be regarded as a mutual gold benchmark enterprise in Hangzhou except ants. At present, the monthly revenue of 51 credit cards has exceeded 100 million. It is estimated that this year’s revenue will exceed 1 billion yuan and the net profit will be 200-300 million yuan. Many large companies, including lufax and JD Finance, are still losing money. It is rare that the revenue of 51 credit cards can continue to grow and keep its net profit positive, which is closely related to its earliest entry into the credit card management field and its accumulated over 70 million cardholders with strong credit demand in four years.

　

In addition, Netease established the financial business department in Hangzhou in May 2015, and has now formed business segments such as Netease Payment, Netease Wealth Management and Netease Small Loan. The data shows that Netease Finance has 100 million registered users, including 30 million real-name accounts. In 2015, the transaction volume of various types exceeded 50 billion yuan.

　

In addition to these three pioneers, the rankings of Online Loan Home and Zero One Finance show that the monthly transaction volume of online loan companies such as Micro-loan Network and Xinhehui are among the top 10 in the industry.

　

It can be found that the development momentum of mutual gold in Hangzhou is relatively rapid. This city not only has ant financial services, but also has a wave of entrepreneurial enterprises growing rapidly, and Hangzhou has become a new rising force in the field of mutual gold.

　

Shanghai: a battleground for mutual gold enterprises.

　

Shanghai is a domestic financial center and a relatively developed field of internet economy, and mutual financial development has a good foundation. The competition between Beijing and Shanghai is an eternal topic. Compared with Beijing, Shanghai’s mutual gold strength cannot be underestimated. To sum up, Shanghai Internet finance has the following characteristics:

　

First, there are a large number of mutual fund enterprises, and the number of online loan enterprises and third-party payment enterprises is second only to Beijing at the city level, and the gap is not big.. At present, 54 enterprises in Shanghai have obtained third-party payment licenses, second only to 57 enterprises in Beijing. There are 205 online lending platforms operating normally in Shanghai, second only to 295 in Beijing from the perspective of cities. In addition, even if the mutual fund enterprises headquartered in other places have a certain scale, they will generally establish branches in Shanghai.

　

Second, some of Shanghai’s well-known mutual gold platforms are set up in Shanghai by enterprises from other regions.Li, such as lufax, Zhongan Insurance, Wanda Internet Finance, etc., also includes Xiaomi’s recently established rice financing service in Shanghai. In addition, companies including Baidu, SouFun and Vipshop have also set up small loan companies in Shanghai. This shows that Shanghai, as a financial center, has great attraction to financial business. Shanghai is a battleground for mutual gold enterprises to compete.

　

Third, compared with Beijing, Shanghai has certain advantages in the field of payment., including UnionPay Business, Quick Money, Remittance to the World, Fu You Payment, Tonglian Payment, Baofu, Shengfutong, Huanxun Payment, etc., are all payment enterprises with large transaction scale in China.

　

Fourth, the top companies in Shanghai’s domestic mutual gold industry are lufax, Zhongan Insurance and Oriental Fortune, followed by Wanda Internet Finance, Paipai Loan and Dianrong.com..

　

Lufax’s current valuation has reached US$ 18.5 billion, and it has launched a listing plan in Hong Kong. The number of its users and transaction volume are dominant in the domestic online lending and wealth management fields. China Ping An’s Q3 2016 quarterly report shows that as of September 30, 2016, the cumulative number of registered users of lufax Platform was 25.5 million, and the number of active investment users was 6.55 million. In the first three quarters of 2016, the retail transaction volume was 1,077.220 billion yuan, and the institutional transaction volume was 3,220.583 billion yuan.

　

The valuation of Zhongan Insurance once reached US$ 8 billion. As of May 31, 2016, Zhongan Insurance had served more than 414 million customers and the number of policies exceeded 4.583 billion. Recently, Zhongan Insurance established a new company, Zhongan Technology, focusing on inclusive finance and health care, and exporting technical capabilities to the outside world.

　

Fifth, some mutual gold formats developed earlier in Shanghai.For example, Kuaiqian was established in 2004, Paipai Loan was established in 2007, and Tiantian Fund Network, a subsidiary of Oriental Fortune, was established in 2008. It is an early platform for payment, online lending and online fund sales in China. This shows that Shanghai has always been in a leading position in the exploration of new financial formats.

　

Generally speaking, as a financial center and an important Internet town, Shanghai also has a good development soil for Internet finance, and the current mutual gold ecology is relatively sound. Like Beijing, Shanghai is a battleground for every mutual gold enterprise, but it is slightly inferior to Beijing in terms of the number of mutual gold enterprises and the number of well-known start-ups at present.

　

Shenzhen: A Hot Land of Mutual Gold Led by Tencent and Ping An Group

　

Shenzhen is also a place where financial institutions gather, and the atmosphere of Internet entrepreneurship is also very strong, laying the foundation for the development of mutual funds. Internet giant Tencent and Ping An Group, which have full financial licenses, have developed good mutual gold business. In addition, online lending institutions with large transactions such as Hongling Venture Capital and Mavericks Online have emerged in Shenzhen.

　

In terms of the total amount, the data of Shenzhen Financial Office shows that by the end of June 2015, there were more than 1,200 Internet finance enterprises in Shenzhen. According to incomplete statistics, the scale of Internet third-party payment transactions in Shenzhen exceeded 3 trillion yuan, accounting for nearly half of the country. Equity crowdfunding and Internet wealth management rank among the top three in China.

　

When it comes to mutual gold giants in Shenzhen, the first thing that comes to mind is Tencent and Ping An, which have made great efforts in the field of mutual gold.

　

Tencent’s financial business scale is among the highest in the industry. At present, Tencent Tenpay is second only to Alipay in the field of third-party payment. Weizhong Bank has been online for one year. Relying on two super portals, WeChat and QQ, and using big data risk control technology, it has issued loans exceeding 40 billion yuan. In terms of financial management, as of the end of April 2016, the number of general-purpose users of Tencent’s financial management has exceeded 50 million, and the scale of funds has exceeded 100 billion.

　

In addition to lufax, China Ping An also has mutual gold business such as Ping An Pratt & Whitney Finance, One Wallet and Ping An One Account. According to the third quarterly report, as of September 2016, the amount of new loans in inclusive finance was 111.901 billion yuan; The transaction scale of one wallet payment and points business reached 2,005.718 billion yuan, with a total of 64,987,000 registered users and an average monthly active user of 6,206,900. The user scale of the one-account platform is nearly 157 million, and the monthly active users exceed 22.2 million.

　

In addition to Tencent and Ping An, there are many online lending institutions with the largest transaction scale in Shenzhen, including Hongling Venture Capital and Mavericks Online. This shows that the mutual gold industry in Shenzhen also has a high status in the country.

　

　Major mutual gold enterprises in Beijing, Shanghai, Shenzhen and Hangzhou

Generally speaking, at present, Beijing is in a relatively leading position in the field of mutual gold, but the gap with other cities is not large, and there is also the possibility of being overtaken; The scale of mutual gold between Shanghai and Shenzhen also has a relatively large volume, with large enterprises in bring up the rear; There are mutual gold leaders in Hangzhou, and there are also entrepreneurial enterprises that are constantly emerging and their strength is constantly increasing. In addition, Guangzhou (There are enterprises or businesses such as WeChat Pay, Evergrande Financial Services, Vipshop Finance and PPmoney.), Nanjing (There are Suning Finance, Kaixin Loan and other enterprises.) and other places also have a certain scale of mutual gold industry. The future mutual gold competition will still be fierce.

　

How to interpret the competitive market of urban mutual gold industry in the future?

　

Summarizing the mutual development paths of cities, we can find that the development level is highly related to the following factors:

　

The development level of internet industry.Basically, the urban distribution pattern of mutual gold follows the development pattern of the Internet industry, with Beijing being the largest, followed by Shanghai, Shenzhen and Hangzhou. The high level of Internet development means that there are many Internet giants in this city, and they have first-Mover advantages such as traffic and scenes. It also means that the internet entrepreneurial atmosphere in this city is relatively strong. As the main field of current entrepreneurship, mutual gold projects will continue to emerge to ensure the quantity and quality of the mutual gold industry in this city.

　

Level of financial development.Beijing, Shanghai and Shenzhen are the top three in the development of domestic financial industry, and Hangzhou is located in Zhejiang, where the economy is developed and private finance is prosperous, and the financial industry has a good foundation. Having a developed traditional financial industry means that Mujin has a lot of offline assets that are easy to dock, and it is easier to introduce financial talents, which will help Mujin’s development.

　

Policy support. Compared with the above two factors, the influence of policies on the overall mutual development level of a region is not decisive, but it cannot be ignored. In particular, if a city prohibits the development of a mutual gold format, the impact will definitely be immediate. If the policy is biased towards promoting the development of the industry, it will be a more important auxiliary factor, such as preferential policies may attract some enterprises to settle down, but relatively speaking, the level of Internet and financial development is a more influential factor. The influence of these three factors is relatively intuitive. If we dig deeper, it may be that the level of rule of law, urban governance and development details of a city are at work.

　

As far as the competition among the four major cities is concerned, Beijing’s advantages of big companies and entrepreneurial ecology ensure that its position as a mutual gold leader will continue. It is possible for Shanghai, Shenzhen and Hangzhou to challenge Beijing’s position, but it is not difficult. It is necessary to make more efforts in Internet entrepreneurial environment, financial ecology and policy support.

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Huawei and Cyrus want to zoom in! The new car has a maximum of 600,000; Yu Chengdong once again voiced： ＂This kind of traffic accident is reduced by 90%＂!

After the launch of Huawei’s flagship new product in spring at the end of March, He Gang, chief operating officer of Huawei’s terminal business, once said: "With the release of Huawei’s Mate 50 series last autumn and the release of the P60 series this spring, the release rhythm of Huawei’s mobile phone has returned to normal, which is also the result of Huawei’s breakthrough in various difficulties in the face of many constraints, constraints and challenges." Now, the release rhythm of Huawei’s mobile phone has really begun to normalize.

On April 17th, Huawei’s mobile phone "upgraded" and "released in one breath" new machines such as nova 11 series and Huawei Enjoy 60X, as well as new terminal products such as Huawei Bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16 and Huawei Smart Screen S3 Pro. At the same time, it also released the first time that it was equipped with infinitely close L3 (the entry threshold for automatic driving, In a specific environment, it can complete the response of driving operation, surrounding environment monitoring, etc., without the driver’s own operation). Huawei’s AITO intelligent driving system is the M5 series, and it is predicted that the M9 will be released in the fourth quarter.

Among them, nova 11 Ultra supports the two-way Beidou satellite message function, which also confirms what He Gang said in an interview not long ago: "At present, our flagship product will support the two-way Beidou satellite message, and other products will choose whether to support it according to the situation. The old products have no plans to upgrade this function at present."

Mobile phone innovation differentiation

Last autumn, Huawei’s flagship Mate 50 launched a number of black technologies, including Kunlun Glass, low-power emergency mode, two-way Beidou communication and variable aperture, to "hard" the Apple iPhone 14 series. At that time, after the product was launched, Huawei Mate 50 Kunlun Glass Edition was once out of stock.

It is understood that Kunlun glass has grown hundreds of millions of nanocrystals through compound ion enhanced implantation, which greatly improves the toughness of the glass and makes the mobile phone more reliable and resistant to falling.

This time, Huawei adopted Kunlun Glass for the first time in the nova 11 series. In addition, the nova 11 series is also equipped with the industry’s first short video engine, which supports the dual scenes of subway and high-speed rail with Tik Tok app, covering 38 major cities, and nova 11 Ultra also supports the two-way Beidou satellite message function. In addition, Nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging mode and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes. At the same time, nova 11 series also supports emergency mode and intelligent startup at 2% low battery.

In terms of price, nova 11 starts at 2499 yuan, nova 11 Pro starts at 3499 yuan, and nova 11 Ultra starts at 4499 yuan.

In addition to nova 11, Huawei Enjoy Series also welcomes the "X" version for the first time-Huawei Enjoy 60X, which is equipped with a 6.95-inch large screen, a 7000mAh dual-cell battery, a maximum of 512GB of large storage, and a 50 million AI dual camera system, starting from 1799 yuan.

Will Huawei’s mobile phone go to the top of the high-end market?

In the second quarter of 2018, Huawei once surpassed Apple in the global smartphone shipment list, ranking second in the world. In the second quarter of 2020, Huawei’s global smartphone shipments surpassed Samsung, ranking first in the world for the first time.

However, according to the latest data of mobile phone shipments from market research organization IDC, the top five manufacturers in China’s smartphone market in 2022 are vivo, Glory, OPPO, Apple and Xiaomi, among which Huawei has disappeared.

It is worth noting that according to Counterpoint Research data, in the fourth quarter of 2022, Huawei’s mobile phone increased by 15% year-on-year, becoming the only domestic mobile phone brand in Top6 to achieve contrarian sales growth, and its domestic market share increased to 9.5%.

On March 31st, at the release conference of Huawei’s 2022 annual report, when asked when Huawei’s 5G mobile phone would return, Xu Zhijun, Huawei’s rotating chairman, said that the mobile phone business was the business most affected by sanctions, from the second in the world or the first bragging in Yu Chengdong to others now. Now the US Department of Commerce only licensed 4G mobile phone chips, so Huawei can only make 4G mobile phones. Due to Huawei’s continuous efforts in screens, cameras and other aspects, some people are still willing to buy this kind of 4G mobile phone. "If you want to buy Huawei’s 5G mobile phone, you have to wait for the permission of the US Department of Commerce, so that we can manufacture Huawei’s 5G mobile phone."

"We are pleased to see that at present, we have come from generations of high-end mobile phones in the market, accumulated a large number of flagship machine users, and saw that there are still a large number of high-end users using our old mobile phones. Although it is old, through the upgrade of HarmonyOS, plus our preferential screen change and battery change services, we have retained many consumers, and also reserved our fans and users for the continuous innovation of our high-end mobile phones in the future. I also believe that in the high-end market in the future, Huawei will come first. " Not long ago, He Gang said in an interview.

It is understood that in the folding screen market, Huawei’s leading edge is quite obvious. According to the data released by iResearch, in China folding screen market in 2022, Huawei’s mobile phone has achieved 51.3% market share, and it has accounted for more than 50% of the market shipments for three consecutive years.

The M5 version of Zhijie was officially released.

At this conference, the models of the Wenjie brand jointly built by Huawei and Sailis were also synchronized.

Yu Chengdong, CEO of BU, Huawei’s smart car solution, announced on the spot that the M5 series of AITO Jiejie Huawei Advanced Intelligent Driving Edition was officially launched, becoming the first vehicle equipped with HUAWEI ADS 2.0? Advanced Intelligent Driving System and HarmonyOS Intelligent Cockpit 3.0 at the same time, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, taking the lead in realizing high-speed and urban advanced intelligent driving functions independent of high-precision maps.

"Huawei ADS 2.0 is infinitely close to the high-order intelligent driving L3, which is L2.9999, which can reduce traffic accidents caused by inattention and complex road conditions by 90%, far ahead of other friends." Yu Chengdong said.

According to Huawei’s plan, the unmanned commercial high-order intelligent driving scheme will be extended to 15 cities nationwide in the second quarter of this year and 45 cities in the fourth quarter.

In terms of battery life, the M5 Smart Drive Edition has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. The official guide price of the M5 Smart Drive Edition is: 279,800 yuan for the M5 rear-drive smart drive edition, 299,800 yuan for the M5 four-wheel drive smart drive edition, 289,800 yuan for the M5 pure electric smart drive rear-drive edition and 309,800 yuan for the M5 pure electric smart drive four-wheel drive edition.

In addition, Yu Chengdong also revealed that as the flagship product of Huawei’s deep empowerment, the M9 will be officially released in the fourth quarter of 2023. At that time, Huawei’s smart car full-stack technology solution will be fully boarded, in the intelligent cockpit and intelligent driving. On the basis of the "ceiling", Huawei’s mega-pixel smart headlights, HUAWEI AR-HUD, AI big model, sensor federation and other black technologies will all be boarded, and the pre-sale price will be 480,000 yuan -60 yuan.

Previously, AITO successively released three intelligent smart cars, namely, Wenjie M5, Wenjie M7 and Wenjie M5 pure electric version. At present, AITO Wenjie series has delivered more than 80,000 vehicles, making it the fastest growing brand of new energy vehicles.

Proofreading: Zhao Yan

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＂It’s all Google’s fault＂： Samsung admitted that the Galaxy S23 series mobile phones were occasionally insensitive to touch after updating One UI 6.1.

IT House reported on April 5th that Samsung started to launch the One UI 6.1 update for Galaxy S23 series mobile phones in late March. However, after installing related updates, many users found that the touch response of the mobile phone screen was sometimes insensitive, and they had to tap the screen several times to operate.

IT House noticed that Samsung has issued an official press release in the community to admit this problem, claiming that the root cause of the problems in the series of mobile phone screens is a Bug in the Google Discover Feed application. At present, Samsung is working with Google to solve related problems, and users with insensitive mobile phone screens can temporarily clear the Google application data in the settings, and then the screen "should respond normally as expected".

According to public information, Google launched the Discover Feed control application in September 2018, which is somewhat similar to Microsoft’s Microsoft Start, and mainly provides a series of information flow cards for Google’s independent application of users’ mobile phones and the negative screen of the system.

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There are too many pits for live broadcast.

　　Live broadcast with goods has sprung up and become a major shopping channel for consumers. However, the anchor is crazy "fudge", the marketing "routines" are diverse, and even problems such as counterfeit goods rampant and difficult refund have become problems. "Double 12" is approaching, and the judges of Haidian Court combined with typical cases to broadcast live shopping to avoid pits and defend rights for consumers.

　　case

　　The gold necklace became a "golden thread"

　　"Three gold necklaces, ready, welfare 1000 single, 18-inch chain, original price 13 thousand, anywhere 13 thousand, limited to one single per person" "Today, not in 9999, not in 6999, not in 3999, get on the bus in 1999! Come to the bottom! " … …

　　In the live broadcast room of a jewelry store, the anchor’s "words" attracted many onlookers, including Ms. Wang. The anchor with the goods is showing a gold necklace and claiming that it is the "bargain-hunting" price for the whole year. On the spur of the moment, Ms. Wang felt that the price was over-valued. She immediately clicked the "spike" button and paid the full amount at 9 o’clock that night.

　　Soon, Ms. Wang received a gold necklace with the label of "all-gold phoenix tail chain". When she opened the package, she was blindsided — — This is not a gold necklace. The chain is as thin as silk thread. The inspection certificate of precious metal products is attached to the package, indicating: main gold (Au), pure gold, with a total mass of 2.48g.

　　Ms. Wang suddenly felt cheated. "I really didn’t ask about the weight of the necklace before I bought it, because the anchor always emphasized ‘ There are not many goods ’ I am afraid that I can’t buy it before I quickly place an order. " Ms. Wang said that she estimated the weight of the necklace before deciding to buy it according to the anchor’s statement of "original price of 13 thousand" and the average market price of gold ornaments.

　　Ms. Wang believes that the weight of the gold necklace received is only 2.48g g. Obviously, the jewelry store and the anchor falsely reported the original price, which constituted fraud to consumers.

　　Ms. Wang sued for a refund and triple compensation. The court decision supported her claim.

　　Judge’s statement

　　The anchor is responsible for "opening his mouth"

　　Different from shopping on e-commerce platform, a major feature of live broadcast with goods is the "marketing skill" of the anchor, which some people call "network shouting". The value, price and quality of goods are all introduced by the anchor’s mouth. In most cases, the goods described by the anchor are provided by merchants such as sellers.

　　In the above-mentioned case, the court found that the anchor of the jewelry store on the live broadcast platform is the employee of the store, so the legal consequences caused by the anchor’s statement during the live broadcast should be borne by the jewelry store.

　　The judge pointed out that the biggest controversy in this case lies in the original price of the gold necklace stated by the anchor. According to the definitions of "original price" and "fictitious original price" in the Notice of the National Development and Reform Commission on the Interpretation of the Provisions on Prohibiting Price Fraud, "original price" refers to the lowest transaction price with trading bills that the operator has made in this trading place within seven days before this promotion; If there is no transaction within the first seven days, the last transaction price before this promotion is the original price; "Fictitious original price" means that the original price marked by the operator in the promotion activities is false and fabricated, and it does not exist or has never had a transaction record.

　　During the trial, the jewelry store did not submit evidence to prove that the gold necklace involved in the case had the "original price" in its online store, so it had to bear the adverse consequences of failing to provide evidence, and the court therefore decided that the "original price of 13,000" was not true and constituted fraud.

　　At the same time, the judge pointed out that if the false delivery of goods or services related to consumers’ life and health causes damage to consumers, if the anchor is an independent individual, not an employee of the merchant, such as the merchant inviting stars to bring goods, celebrities to bring goods, etc., then the spokesperson should be responsible for the legal consequences caused by the contents of his display and oral statement during the live broadcast. If there is a problem with the goods, consumers can sue the merchants and anchors for rights protection, and the merchants and anchors bear joint and several liability.

　　case

　　The trial found that the phone was not good and the return was rejected.

　　Xiao Li is a college student. He wants to buy a mobile phone with good camera function and smooth mobile games with a low budget. After browsing several mobile phone e-commerce, he is always hesitant. One day, when he watched a live broadcast of an anchor, the anchor was promoting a certain brand of mobile phone. The price, performance and appearance all met Xiao Li’s expectations, so he placed an order to buy it.

　　After receiving the mobile phone, Xiao Li tried it for two days. It didn’t feel as good as the anchor said, so she wanted to return it and buy other brands of mobile phones. However, when negotiating with the merchant to return the goods, Xiao Li was rejected on the grounds that there was a prompt on the website that the goods that had been activated or depreciated in a large amount were not applicable for 7 days and there was no reason to return them.

　　Repeated returns failed, and Xiao Li filed a lawsuit.

　　Judge’s statement

　　7 days no reason to return regardless of platform.

　　According to the judge, the Consumer Protection Law provides for goods that are not returned without reason. In short, two conditions must be met at the same time before unreasonable return is not applicable: First, once activated or tried out, the value is derogatory; Second, online commodity sellers have set up significant confirmation procedures in the necessary process of commodity sales for consumers to confirm the single purchase behavior.

　　However, in reality, merchants often use the platform particularity and commodity particularity as an excuse to ask consumers to click on the purchase when selling goods, that is, "confirm that it is not applicable and return goods without reason". The judge said that this is contrary to the legal provisions and is generally regarded as the "overlord clause". Merchants use this as an excuse to reply and the court will not accept it.

　　The court held through trial that there was a legal relationship between Xiao Li and the live broadcast merchants. As a consumer, Xiao Li’s unreasonable return request within 7 days after shopping met the conditions stipulated by law. In addition, the merchant did not prove that the mobile phone depreciated greatly after activation. Therefore, the court supported Xiao Li’s claim for a refund.

　　case

　　Credulous "online celebrity" acne becomes disfigured

　　Exaggeration, false propaganda, traffic fraud, selling toxic and harmful food … … In recent years, the rollover of "online celebrity" has become the "hardest hit" for live broadcast.

　　The judge pointed out that many "online celebrity" rely on their own traffic, become the darling of businesses, and even "stand on their own feet", but the quality of the goods they sell frequently appears problems. Liu, a well-known online celebrity model, attracted countless fans in the live broadcast room with her beautiful style. Relying on the huge energy of "online celebrity effect", Liu bought a stirring kettle, a pulverizer and other equipment, and made and sold the acne-removing and whitening universal cream by himself using Baiyanjing and chloramphenicol as raw materials. After many fans bought and used it, their faces were damaged to varying degrees. The victim reported to the public security organ, involving nearly 300,000 yuan. The public security organ immediately arrested Liu. After the court concluded the criminal case, the victim filed a civil lawsuit with the court, demanding that Liu refund the purchase price and pay ten times the compensation.

　　In the end, Liu was sentenced to one year and eight months in prison, suspended for three years and fined 150,000 yuan. In civil litigation, the court also supported the consumer’s claim.

　　In another case, Zhao Dan (stage name: fat ya), an actor of a media company, publicized and sold a self-made "pure Chinese medicine slimming capsule" through a live broadcast platform without obtaining a license for drug production and sales, which made huge profits and caused many users to have adverse reactions. The court sentenced Zhao Dan to 3 years’ imprisonment and fined 500,000 yuan for the crime of producing and selling counterfeit drugs.

　　Judge’s statement

　　Be careful with fake goods, criminal and civil responsibilities

　　“‘ Online celebrity ’ It’s not easy to become famous, so we should cherish our feathers. After gaining huge traffic, we should attach importance to our personal image and focus on spreading positive energy. The so-called ‘ A gentleman loves money and takes it wisely ’ 。” The judge said that in recent years, the fake bird’s nest incident of well-known anchors, the "fake sweater incident" of Luo’s goods, and some well-known TV hosts have also been exposed for fraud … … These behaviors of the anchor not only harm the rights and interests of consumers, but also wander on the edge of illegal crimes.

　　If there are serious quality problems in the goods, according to the provisions of the Criminal Law, producers and sellers adulterate the products, pass the fake products off as genuine ones, pass the substandard products off as qualified products, and the sales amount reaches more than 50,000 yuan, which constitutes the crime of producing and selling fake and inferior products. Whoever produces or sells fake and inferior products may be sentenced to life imprisonment at the highest. In product liability, criminal punishment does not exempt civil compensation, and consumers can still ask sellers or producers to refund the payment and make compensation.

　　"The anchor should take honesty as the foundation and play the law ‘ Edge ball ’ No! " The judge stressed.

　　Pit avoidance guide

　　Remember three tricks for live shopping

　　In view of the current chaos of live broadcast, the judge gave three suggestions:

　　 When consumers choose live shopping with goods, they should try to choose those platforms and sellers with large scale and high credibility.

　　 Before buying, you can know the brand, origin, performance and price of the product through physical stores and e-commerce platforms, and don’t be fooled by the anchor’s mouth. We must consume rationally. "The lowest in the whole network", "the lowest in the whole year", "the best in quality" and "never lose money when you buy it" have become the cliché of the live broadcast industry. Consumers should not believe this absolute term. At the same time, consumers should not blindly consume out of their personal love and admiration for the anchor, let alone be confused by the commodity shortage atmosphere deliberately created by the anchor and the platform.

　　 When shopping, you should keep relevant evidence, such as advertising, promises, purchase records, payment vouchers and express delivery numbers, for future rights protection. If negotiation with the merchants fails, consumers should promptly complain to the Consumers Association and other departments or go to court to avoid missing the statute of limitations. At present, China has implemented the "Management Measures for Webcast Marketing (Trial)". Accordingly, when consumers are "chopped up" in the live broadcast room, the main bodies that can be held accountable are the anchor, the operator of the live broadcast room, and the live broadcast platform. If the product quality responsibility is involved, the producer can also claim rights.

　　The judge reminded that the live broadcast of goods is no longer just the commodity marketing of household appliances and daily necessities, but also the live broadcast of goods in financial services such as funds, wealth management and insurance, which is not differentiated on the live broadcast platform, resulting in confusion of the main body of financial live broadcast marketing, or hiding the risk of fraud. The judge suggested that the live broadcast platform should be supervised by classification to help different consumer groups identify products.

　　The platform should consolidate its responsibilities and implement the platform certification mechanism. For example, for the live broadcast rooms and anchors with good consumer evaluation and high authenticity of goods and services, the platform responsibility is materialized and visualized, so that consumers can intuitively choose guaranteed live broadcast rooms for shopping consumption. Make good use of big data to increase the efficiency of consumer risk warning. The platform can dynamically match consumers’ identity information with their consumption behaviors. For example, for minor consumers, once they find abnormal consumption behaviors such as large consumption and inappropriate consumption of alcohol and tobacco minors, they will send prompt information in time to contact their guardians, so as to reduce the situation that guardians can only cancel the large consumption of minors through litigation. Our reporter Gao Jian correspondent Qin Pengbo

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Chongzuo Xingyue L is on sale! The discount is 15,000, and the car is sufficient.

In the car home Chongzuo preferential promotion channel, there is a model that has attracted much attention, and preferential activities are being launched at present. If you are in Chongzuo, you will have the opportunity to enjoy a discount of up to 15,000 yuan. The starting price has dropped to 122,200 yuan, making this model more close to the people. If you are interested in this model, you can click "Check the car price" in the quotation form to get a higher discount.

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Xingyue L is a stylish and dynamic SUV model. Its front face adopts a streamlined design style, and the air intake grille is decorated with a large area of chrome, which makes the whole model look more atmospheric. The body lines are smooth, the lines are concise and smooth, and the overall style is fashionable and dynamic. In addition, Xingyue L is also equipped with full LED headlights with excellent lighting effect, which not only improves the safety of driving at night, but also increases the sense of science and technology of the vehicle. The side of the car body adopts the design of double waistline, which makes the whole model more layered. In the rear part, the taillights of Xingyue L adopt a penetrating design, and the taillights are perfectly integrated with the body lines, demonstrating its sense of fashion and technology. Generally speaking, the design style of Xingyue L is fashionable and dynamic, which is very in line with the aesthetic needs of young consumers and is a very recommended SUV model.

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As a medium-sized SUV, the body size of Xingyue L is 4770*1895*1689mm, the wheelbase is 2845mm, the front and rear wheel tracks are 1610mm, and the tyre size is 235/50 R19. The side lines are smooth and the roof lines are tilted backwards, creating a dynamic coupe SUV style. The body lines of Xingyue L are simple and smooth, and the side skirts are decorated with chrome, which increases the layering of the car side. The rim adopts a five-spoke design, which is fashionable and atmospheric, showing the sense of movement of the vehicle. The overall design is fashionable and atmospheric, and it is a medium-sized SUV that cannot be ignored.

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The interior style of Xingyue L car series is simple and atmospheric, with leather-like seats and leather steering wheel, giving people a comfortable feeling. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which can control functions such as multimedia system, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which are convenient for charging and connecting devices. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support four-way adjustment, while the co-driver’s seat supports front and rear adjustment and backrest adjustment. The front seats also have heating and ventilation functions, and the driver’s seat also has electric seat memory function. The rear seats can be tilted in proportion to provide more storage space. The overall interior design is simple and practical to meet the needs of daily driving.

https://car2.autoimg.cn/cardfs/product/g31/M09/21/08/autohomecar__ChxoHmXpBgWAIHgoAB7MnsSJbe0449.jpg

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160 kW and a maximum torque of 325 N m.. With the 7-speed wet dual-clutch gearbox, the dynamic response of the vehicle is faster and the driving experience is more comfortable. At the same time, this engine also has excellent fuel economy performance, bringing users a more fuel-efficient driving experience.

In the evaluation of the owner of car home, we can see that he spoke highly of the power and interior design of Xingyue L. He especially likes the power combination of 2.0T engine and Aisin 8AT, which brings a steady stream of power and makes him feel the smooth driving feeling during driving. In addition, he is also very satisfied with the interior design of Xingyue L. He thinks that there is no exaggerated design at this price, and even the one-meter-long three-level company is reasonable. It can be said that Jiang Hefang is also particularly domineering about the design of Xingyue L, giving people a feeling of love at a glance. All these evaluations show that the Xingyue L has excellent performance in power and interior design, and it is a model worthy of recommendation.

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Tik Tok made efforts to ＂interest in e-commerce＂, where does the star take the goods？

Laiyuan Mixiniu Entertainment

Text | Founder　 　

"Many stars want to do live e-commerce. They don’t know that this is much more complicated than they think. You need a very strong supply chain team, not your fans who stand there and talk can make money …"

　

A few days ago, Luo Yonghao made this speech on a hot search in Tik Tok. At the same time, he also set a flag, hoping to complete the target income of 10 to 15 billion this year. There are thousands of stars with goods. Why can Lao Luo get a drink alone and occupy a seat in the "Four Kings with Goods Live"?

The word "supply chain" was repeatedly mentioned in Lao Luo’s speech, which reflected the hidden e-commerce operation system behind the seemingly simple live broadcast. At the first Tik Tok E-commerce Ecological Conference that Lao Luo appeared this time, Tik Tok first proposed the concept of "interest e-commerce": an e-commerce based on people’s longing for a better life, satisfying users’ potential shopping interests and improving consumers’ quality of life.

　

In other words, traditional e-commerce relies on users’ search behavior, while Tik Tok e-commerce relies on "short video-based interest content" to actively provide Amway good things for users and lead the improvement of people’s quality of life. After the "interest e-commerce" strategy has landed, or the brand store broadcast has ushered in a big outbreak, the traditional star live broadcast has an uncertain road ahead.

On the other hand, bid farewell to "the first year of star live broadcast with goods". In 2021, the world of star goods will no longer grow wildly, and most brands have a good idea about the strength of each big coffee. After the big waves, the stars who have not made a successful start will fly away, and the remaining "gold" will either return to the main business of performing arts, or face the decline of GMV cliff, or gradually delegate power to their disciples …

　

Star live broadcast with goods 2021, the situation is changing.

"First year" in 2020 and "Fever" in 2021.

"The destination of stars is to bring goods."

　

In the just-concluded Tucao Conference 5, Viya, a "sister with goods", made fun of the trend of stars grabbing her job. Due to the epidemic situation, film and television winter, 2020 is indeed the "first year" when stars flock to the live broadcast room.

　

However, only one year later, seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse, the star is becoming a cash cow in the eyes of the live broadcast platform, and it is no pity to abandon it. The market is "cooling down".

　

Open the "Star Cafe Kanban" with the data of Gourd for nearly 30 days. No matter the platforms of Amoy, Shake, Express and Beijing, the average sales of most star live broadcasts are below 10 million, and only Zhang Ting, Stephy, Tu Lei and Hu Haiquan are higher than this figure.

Among the four, Zhang Ting faded out of the entertainment circle for a long time, and now her main identity is the founder of Wechat business brand TST. Strictly speaking, she is more inclined to businessmen than stars; Tu Lei, who scored 27.86 million sales per game, is best known as the emotional tutor of Tianjin Satellite TV’s people’s livelihood mediation program "love battle". It is also far-fetched to call him a star.

　

In terms of monthly total GMV, from last year to this year, all the stars have an amazing falling curve. According to the statistics of Hulu, in the second half of last year, eight stars, including Zhang Ting, Tamia Liu and Lin Yilun, achieved GMV of hundreds of millions in some months, but only Luo Yonghao can do it this year.

　

On the one hand, the decline of GMV per game, on the other hand, the sharp drop of broadcasting frequency. With the spread of the epidemic and the revival of the entertainment industry this year, many stars who originally brought goods because they were "idle at home" began to shift their focus back to their main business, and it was inevitable that they could not do their best to bring goods live.

　

Tamia Liu, the "Liu Yidao" who once dominated Taobao’s cargo industry, only broadcasted two shipments in the past 30 days, with an average sales of only 6.095 million; Last year, the last live broadcast of Li Birthday, which had a stable record, had to be traced back to January 17, and it had not been broadcast for nearly three months, and his live broadcast only achieved 9.2768 million sales. As for Michael Chen, Stephy and others, they can only keep one or two live broadcasts every month.

　

Another phenomenon is that stars gradually fade out of the live broadcast room, and more and more frequently they are handed over to new anchors to replace them. For example, in Luo Yonghao’s live broadcast room, on the surface, the "daily broadcast" has increased the frequency, but in fact, Lao Luo’s appearance times are getting less and less, and the audience is even tired of watching new anchors such as Zhu Xiaomu, Li Zheng, An Tian and Lin Duola, because they really appear too many times.

Standing at the node of 2021, the world of star goods delivery has undergone more than a year’s evolution. Brands have more or less gradually realized the truth that "flow is not equal to sales", and there are fewer sloppy projects that blindly attract stars into the game. Nowadays, the remaining high-quality star goods are gradually evolving in two fixed directions.

　

The first category is the mode of "head anchor+traffic star assistant". In fact, "supporting performance" may be a more suitable position for stars than "solo anchor" to bring goods. Visiting the live studio in Li Jiaqi and Viya and participating in it as a supporting actor can not only ensure the professionalism of the delivery operation process, but also interact closely with the anchor, and it is easy to be fired into a loud "out-of-circle event".

　

For example, last month, "Lu Han walked into the live broadcast room in Viya and changed to eat and broadcast" boarded a hot search. In the live broadcast, he ate and drank hot pot and barbecue without idol burden, which made the topic reading volume soar to 670 million; A few days later, Dilraba appeared in the live broadcast room in Li Jiaqi, announcing the new drama "Long Songs", hoping to finish the announcement task efficiently while mentioning the hot search.

The second category is that the star leads a supply chain team, the establishment of MCN company, or the star actively signs a contract with MCN to obtain MCN’s full set of live technical support. For example, Luo Yonghao’s "Make Friends" team signed a note for Stephy and other stars to provide live broadcast solutions for a long time.

　

No matter what kind of form, the above-mentioned star live broadcast with goods is becoming more and more professional. Brands are no longer superstitious about inviting high-flow stars to create momentum, but more calmly choose stars with experience in goods cooperation, and match the most suitable goods according to their people’s settings, and operate the projects with goods with stars more finely.

The stars belong to MCN?

Where will the star live broadcast take the goods?

　

First of all, it must face the competition with other modes of carrying goods. Combined with the macro e-commerce ecology, whether it is the "interest e-commerce" first mentioned by Tik Tok or the "content+private domain" live e-commerce that Aauto Quicker has been talking about, its core is to create an immersive shopping scene for users to "tap their potential consumption needs".

　

In this respect, "brand shop broadcasting" is a new threat. According to "Flying Melon Data: Trend Report of Brand Store Broadcasting in 2021", in February 2021, the number of brand store broadcasts nearly doubled compared with January; Up to now, Tik Tok’s brand-name store broadcast sales have accounted for more than 50% of the total sales.

The advantage of brand store broadcasting is to bring users a "cloud shopping" experience, especially watching clothing store broadcasting, which is very similar to walking into a clothing store in a shopping mall. The way the anchor controls the rhythm and mobilizes the atmosphere in the live broadcast room is very close to the shopping guide scene that the public is most accustomed to; And brand stores communicate seamlessly online and offline, and it is easier to carry out profit concessions, so it is easier to obtain high conversion.

　

Of course, star live broadcast also has its competitive advantages, that is, high traffic and the spread of endorsement effect. In public cognition, the appeal of stars is usually far greater than that of brands. It is easier to occupy users’ minds by using celebrity endorsements to bind with brands than by directly and rudely preaching brands.

　

In addition, if the star live broadcast wants to compete with the brand store broadcast track, the most essential thing is the positive contest of live broadcast frequency and live broadcast time. This means that stars who are interested in live e-commerce must adopt a "professional" attitude, one is to ensure a stable and continuous live broadcast frequency, and the other is to cooperate with excellent supply chain teams.

　

From this point of view, this is why a large number of middle-aged stars, artists who have left the entertainment circle, and stars below the third line will be active in the live broadcast room. Cao Ying and Lin Yilun, "representatives of middle-aged stars", Zhang Ting and Ye Yixi, "representatives far away from the entertainment circle", and Yu Zhen and Ji Jie, "representatives of stars below the third line", all of whose GMV are among the best in the industry.

As for the excellent supply chain team, it will become the core factor to determine the star GMV in the future. As Lao Luo said, the biggest contributor to the live broadcast is not the anchor, but the supply chain team behind it. If there is no foundation of supply chain, even if you are eloquent, you can’t bring goods. People, goods and fields are indispensable.

　

In fact, keen artists have long smelled the changing trend of stars with goods. In the middle of last year, Hu Haiquan, who is a musician and an investor, has been personally involved in every link of product selection, script planning and live broadcast. In June last year, he conveniently founded MCN Company Jujiang Xingchen, and signed a number of artists such as Yu Zhen, Li Naiwen, Charmaine Sheh and Jiang Shan to form a live matrix.

　

When he settled in Aauto Quicker, Hua Shao founded a brand-new MCN company in the same period. He hoped that his live broadcast career would last at least three to four years, and he could build the brand of "Feizaihua Department Store" by accumulating users in the future, so as to develop his own brand supply chain in the future.

　

At the Tik Tok E-commerce Ecological Conference, Luo Yonghao took another step forward. On the one hand, he announced that he would serve more stars and online celebrity through accumulated supply chain capabilities; On the other hand, the "Make Friends" brother company will start the education and training for anchor online celebrity, with Lao Luo as honorary principal and training lecturer.

　

This sends at least two signals. First, for the stars, "making friends" may be the best service provider for the current stars to live broadcast. Previously, they provided a full set of live broadcast solutions for Stephy, Li Dan, Jerry Lee and others. Now, Qiwei’s average sales have reached 30 million. Become a "friend of Lao Luo", or the best destination for all stars to bring goods in the future.

Another signal, for the new anchor in the industry. On the one hand, Lao Luo will build a group of high-quality and professional anchor teams to improve the employment environment of low-quality "gang-type" anchors in the past; On the other hand, he stressed that on the basis of laying a solid supply chain, excellent amateur anchors may not be inferior to stars in bringing goods, and among them, Li Jiaqi and Viya are likely to be born.

　

From this trend, the future industry will be divided into two parts: a group of stars with stable live broadcast time will be advanced to "professionalization" under the system of self-built supply chain; High-quality new anchors trained by professionals have the opportunity to grow into independent Li Jiaqi and Viya.

　

In the future, the live broadcast with goods will be surging.

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The new rules are coming! The two departments issued opinions to encourage the development of shared cars.

　　CCTV News:The Ministry of Communications and the Ministry of Housing and Urban-Rural Development have issued new regulations to encourage the use of new energy vehicles to carry out time-sharing and encourage time-sharing operators to adopt credit model instead of deposit management.

　　The Guiding Opinions on Promoting the Healthy Development of Minibus Rental formulated by the Ministry of Transport and the Ministry of Housing and Urban-Rural Development was officially promulgated today. The Guiding Opinions includes 5 parts and 13 articles, including general requirements, laying a solid foundation for safety management, improving service capacity, encouraging time-sharing development and creating a good development environment.

　　It is understood that from June 1 to 14, the Ministry of Communications publicly solicited opinions on the Guiding Opinions on Promoting the Healthy Development of the Car Rental Industry. According to the suggestions, the Guiding Opinions were revised and improved: the scope of application was limited to the lease of minibuses; Enriched the relevant requirements of anti-terrorism prevention and added the contents of "maintaining public safety"; At the same time, the new format of time-sharing lease is standardized and managed.

　　What is a minibus??

　　Minibus refers to a minibus with seven seats or less. The "Guiding Opinions" clearlySmall minibus leaseIt refers to the operation mode that the minibus leasing operator delivers the minibus to the lessee for use within the agreed time, collects the leasing fee and does not provide driving services.

　　According to the Ministry of Communications, there are currently more than 6,300 car rental operators in China.The total number of leased vehicles is about 200,000.The market scale is growing at an annual rate of about 20%. but92.7% of car rental enterprises in China own less than 50 vehicles.It is difficult to implement network operation and form economies of scale.

　　In addition to insufficient service capacity,At present, there are no new laws and regulations for the car rental industry at the national level.. At the local level, only four provinces (cities) such as Beijing, Shanghai, Chongqing and Shanxi have issued special local regulations on car rental, while another 21 provinces only involve one or two principled provisions in the Road Transport Regulations and other relevant local regulations, while six provinces such as Tianjin, Hebei, Inner Mongolia, Guangxi, Hainan and Qinghai have not yet issued laws and regulations on car rental.

　　For the sake of vehicle insurance, scrapping and second-hand salvage value,At present, about 95% vehicles in the car rental market are registered as non-operating vehicles.As a result, it is difficult to guarantee the safety of vehicles, and users cannot get insurance compensation in case of traffic accidents.

　　In order to ensure the safety performance of leased vehicles and the legitimate rights and interests of users, the Guiding Opinions put forward requirements such as standardizing the management of leased vehicles and implementing the inspection system in real-name registration system. Rental vehicles shall be in accordance with relevant laws, regulations and technical standards.Go to the public security organ for registration., and in accordance with relevant regulations, carry out safety technical inspection, environmental inspection and scrapping of vehicles. Insure compulsory insurance and third party liability insurance according to the insurance rate corresponding to the registered nature of use.

　　To implement the identification system, minibus rental operators should have the facilities and equipment needed for identification and check the valid documents provided by the lessee.

　　Highlights of the new regulations ②: Encourage time-sharing of new energy vehicles.

　　In order to encourage the development of the new format of time-sharing lease, the Guiding Opinions proposes to consider the characteristics of time-sharing lease in non-intensive travel, reasonably determine the positioning of time-sharing lease in the urban comprehensive transportation system, and study and establish a vehicle delivery mechanism that is suitable for public travel needs, urban road resources and parking resources.

　　Time-sharing operators should improve their online and offline service capabilities, strengthen the intelligent organization and deployment of vehicles, and ensure the good safety of vehicles through daily inspections and self-inspection of vehicles by operators. Operators should adopt safe and compliant payment and settlement services to ensure the safety of users’ deposits and funds, and encourage the use of credit mode instead of deposit management.

　　This paper puts forward some support policies, such as encouraging public parking lots in crowded areas to provide convenience for parking time-sharing vehicles and exploring on-street parking concessions in cities. Encourage the use of new energy vehicles to carry out time-sharing leasing.

　　Highlights of new regulations ③: Promote the construction of parking spots in densely populated areas.

　　In order to improve the service ability of the industry, the Guiding Opinions put forward specific requirements from the aspects of infrastructure planning and construction and daily operation and management of operators. According to the local economic and social development and residents’ travel needs, it is required to formulate a development plan for minibus rental, and incorporate it into the comprehensive transportation system planning and urban comprehensive transportation system planning, strengthen the transfer connection between minibus rental and different modes of transportation, and promote the construction of transportation hub business outlets such as airports, railway stations, bus stations and ports, as well as parking stations in densely populated areas.

　　Encourage operators to use new technologies and new means to strengthen daily management and improve the convenience of car rental. Operators should improve network security protection measures and collect, store, use and protect personal information in compliance with laws and regulations. Strengthen the linkage between upstream and downstream industries and related industries, and promote the scale, networking and brand development of the industry.

　　List of other highlights

　　In addition, in order to further create a good development environment for the industry, the Guiding Opinions also put forward the requirements of accelerating the construction of system standards and promoting the resolution of outstanding problems such as illegal road traffic disposal of leased vehicles and fraud of leased vehicles. Accelerate the construction of credit system, establish a credit evaluation system for lease operators and lessees, and build a cross-departmental and cross-regional joint incentive and punishment mechanism.

　　The Guiding Opinions require that local transportation departments should formulate supporting policies, measures and implementation plans.

　　On August 2, the Ministry of Transport and other 10 departments jointly issued the draft of "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", which clearly pointed out that the development of Internet rental electric bicycles is not encouraged.

　　Li Jiangping, inspector of the Traffic Management Bureau of the Ministry of Public Security, said that such regulations mainly consider that vehicles generally exceed the standard and do not meet the standard requirements of the General Technical Conditions for Electric Bicycles; Prone to traffic accidents; Fire safety hazards are prominent; High risk of vehicle operation safety; In addition, the battery pollution problem is serious.

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What does a hot search think of AI’s ＂resurrection＂ of the dead star？

From Bao Xiaobai’s "resurrection" of her daughter who died of illness to netizens’ "resurrection" of CoCo Lee with AI, AI "resurrection" has become one of the hottest topics at present.

Merchants on the e-commerce platform have already smelled business opportunities. Shops and studios that "resurrect" their loved ones with AI are everywhere, and the lowest 10 yuan can "make old photos move". Some merchants’ interfaces show "move and don’t talk" 40 yuan and "make talk" 150 yuan, and the interface shows that more than 800 copies have been sold.

However, the head enterprises that have been deeply involved in the field of digital people for many years seem calm. Silicon-based intelligence has "resurrected" thousands of people in the past few years. Founder and CEO Sima Huapeng told CBN that the whole enterprise has cloned about 500,000 digital people in the past, which means that in the whole big market, digital immortality business only accounts for a small part. "It’s not an industry that everyone looks so beautiful."

"Many people don’t want to put their loved ones ‘ Copy ’ When you come out, some bring happiness, others leave, and then watching and communicating repeatedly will deepen the pain, you know? " Sima Huapeng said that the silicon-based intelligent team has also experienced many rejections in the project of exploring the "resurrection" of AI. In his view, digital immortality may be an industry with a low ceiling in China, but in the field of digital people, whether it is short video, live broadcast or interactive application under the blessing of large models, there is a lot of imagination.

At present, digital immortality is also facing legal and ethical problems. Recently, the "resurrection" of AI stars has also caused a lot of controversy and been opposed by family members.

You Yunting, a senior partner of Shanghai Dabang Law Firm, believes that "public figures have a certain particularity, because there are many fans, who are familiar with themselves. If they see the videos of such public figures, they are cherished, even if they are created by artificial intelligence, I believe that most fans will not have opinions." He said that if it is a harmless behavior to the society, it is no problem, but if family members or their heirs raise objections to it, they should respect their opinions and take some content off the shelves.

Details stamp: "AI" Resurrection "is as low as 10 yuan, but it is not necessarily a good business"

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The Guangzhou Auto Show closed today, with the number of visitors breaking 800,000 for the first time, and the wave of price cuts hit.

　　On November 26th, the 21st Guangzhou International Automobile Exhibition came to an end. The ten-day exhibition attracted a total of 847,000 visitors. Compared with 760,000 person-times in 2019, it increased by 11.4%. This is also the first time that the number of visitors to Guangzhou Auto Show has exceeded 800,000. At the same time, the organizing Committee also announced thatThe next auto show will be held from November 15th to 24th, 2024.

　　On the same day, because it was the weekend, the exhibition ushered in the peak of passenger flow, and many consumers rushed to place orders directly. Near the end of the year, with the listing of new cars, favorable policies, promotion of car companies and other effects gradually emerging, automobile production and sales are expected to continue to grow.

　　Price reduction promotion, auto show ushered in an order boom.

　　Guangzhou Auto Show is the last large-scale auto show this year. Around the end of the year, major manufacturers have tried their best to increase terminal promotion.

　　BYD booth, the audience jostled shoulder to shoulder. Many passengers got into the new car and got in-depth understanding of the control details such as intelligent driving with the staff. In the negotiation area on the second floor, consumers and staff with calculators got in-depth understanding of the price and configuration. "It just happened that BYD cut the price again, and now it’s almost ready to shoot." Zhang Yi, a prospective car owner from Shunde, said.

　　This is BYD’s second price cut this month. At the beginning of November, BYD announced the launch of preferential activities for five models, with the preferential range ranging from 5,000 yuan to 18,000 yuan. With the accelerated transformation of automobiles to intelligence and electrification, the "wide goods" represented by BYD are favored by consumers. The data shows that BYD’s sales of new energy vehicles reached 1.86 million in 2022, and it is expected to exceed 3 million this year.

　　"The popularity of new energy vehicle booths is significantly higher than that of fuel vehicles." After visiting the auto show, Zhou Fatao, secretary-general of Guangdong New Energy Automobile Industry Association, said that the auto show is special, not only because of the dense cluster of brands and large traffic, but also because this lively atmosphere will stimulate consumers’ desire to buy each other.

　　In order to cater to consumers’ mentality of "buying a car to go home for the New Year", the official selling prices announced by many first-time models are lower than market expectations and even lower than those of the previous generation models. For example, Polar Star 4 released during the Guangzhou Auto Show, the delivery price is 299,900 yuan to 399,900 yuan, which is about 50,000 yuan lower than the price displayed at the Shanghai Auto Show in April. Geely Automobile also led a number of brands such as Lectra to launch a "price offensive".

　　In order to further promote consumption, Guangzhou Auto Show also introduced the "live broadcast with goods" mode. There are car critics and live broadcasters holding microphones, supporting tripods and talking to the screen of mobile phones everywhere in the booth.

　　At the same time, the booth staff will also explain the models and distribute coupons and car purchase benefits to online audiences. The traditional car booth is transformed into a large live broadcast room, which further drives consumers to place orders.

　　The technological advantages of new energy vehicles are being transformed into real money orders. The pre-sale of Zhijie S7 was opened for 4 days, and it was set to exceed 10,000 units; Haobo HT36-hour orders exceeded 10,000 units, and the cumulative orders exceeded 30,000 units … During the auto show, major car companies released "transcripts" one after another, showing great enthusiasm of consumers.

　　With the help of policies, car sales are expected to hit a new high.

　　As a mass consumption, automobile consumption is an important starting point for stabilizing the economy and promoting consumption at present. And policies often play an important role in promoting consumption.

　　Just a few days ago, the general office of the provincial government issued "Several Measures to Further Boost and Expand Consumption in Guangdong Province", which proposed a number of measures to further promote consumption of automobiles. For example, Guangzhou and Shenzhen further relaxed the application qualification for car purchase indicators, and this year Guangzhou increased the quota of 50,000 unplanned energy-saving fuel vehicles. China Merchants Securities believes that relaxing the automobile purchase restriction policy is a low-cost and quick-acting stimulus, which can fully release the consumption potential.

　　Increasing the index of energy-saving fuel vehicles has also accurately stepped on the needs of consumers. Feng Xingya, general manager of Guangzhou Automobile Group, said during the Guangzhou Auto Show that new energy vehicles continued to grow this year. Among them, compared with pure electric vehicles, energy-saving vehicles such as extended-range and plug-in vehicles grew faster.

　　"Taking advantage of Guangzhou’s increase in energy-saving fuel vehicle indicators, I plan to buy a plug-in hybrid vehicle, and I don’t have to worry about queuing for charging on the expressway when I return home." Mr. Liu from Jiujiang, Jiangxi Province went straight to GAC Toyota. This time, his "Heart Water" model is a hybrid version of Toyota Lei Ling, and the maximum cruising range of the new car is close to 1000 kilometers.

　　Driven by various consumption promotion policies, automobile marketing activities and a large number of new models, Guangdong’s automobile industry has shown a pattern of booming production and sales. According to the statistics of Guangdong Automobile Industry Association, from January to September this year, the production and sales of automobiles in the province were 3,558,100 and 3,504,300 respectively, up by 14.9% and 15.1% respectively, which was much higher than the national production and sales of 7.3% and 8.2% from January to September.

　　After years of continuous decline, car sales are expected to rebound and hit a new high this year. Lang Xuehong, Deputy Secretary-General of china automobile dealers association, said that with the activities in double 11 and the year-end sales of car companies and dealers in December, the domestic retail sales of passenger cars in 2023 is expected to be close to 22 million, which is expected to achieve a 5% growth.

　　[Written] South+Reporter Gao Xiaoping Wei Yuquan

　　[Photography] South+Reporter Wang Juntao

　　[Coordination] Southern+reporter Guo Xiaoge

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