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On January 26th, the 40-day Spring Festival travel rush officially started. According to the latest data from the Ministry of Transport, during the period of Spring Festival travel rush in 2024, the national cross-regional personnel flow is expected to be as high as 9 billion.

Spring Festival travel rush has come, and people from all corners of the country are heading for home. The hurried figure is full of worries, and the bulging luggage is full of thoughts. People set out from all corners of the country, crossed Qian Shan and went to reunion; And ready to go, luggage, car trunk filled with the smell of hometown, to Qian Shan, far away.

For this reunion, the railway, airport and highway departments took precautions and joined forces to escort Spring Festival travel rush. Recently, reporters went to airports, railway stations and bus stations to make on-the-spot visits to see how these departments can make their management more intelligent and service more intimate, so that people in Qian Qian and anxious to return can go home more smoothly and comfortably.

Ningxia Highway is expected to send 3.55 million passengers.

The tidal characteristics of traffic flow are obvious, and February 17 is the peak of travel.

Volunteers help the elderly to use mobile phones to buy tickets. Reporter Jiang Mei Zhao Lei photo

　　Recently, the reporter learned from the Transportation Department of the autonomous region that Spring Festival travel rush and Ningxia highways are expected to send 3.55 million passengers this year. During the Spring Festival holiday, the expressway traffic in our region will be mainly in the region, and the tidal characteristics of traffic flow are obvious. During the Spring Festival, it is expected that February 17 will be the highest peak and the lowest peak will appear on February 10. During the period of Spring Festival travel rush, Ningxia Transportation Department strengthened the daily operation monitoring of highway network through highway monitoring video, traffic flow detector, meteorological monitoring and other equipment, and grasped the running status of highway network in real time. Real-time analysis and judgment are made by road network big data monitoring platforms such as Gaode and Baidu, and abnormal events and road congestion are diverted and dispatched.

"It is estimated that 3,500 passengers and 240 flights will be sent every day. We will strictly control the entrance and exit and strictly implement the real-name registration system." Reporter Li Xiaojiao, Passenger Transport and Dispatching Section of Yinchuan Bus Station, recently, most of the travelers are returning home, and Yinchuan Bus Station is fully prepared for the pre-holiday travel peak. "The staff of each post at the station are configured according to the peak. We monitor the pre-sale of the line every day and add shifts according to the needs of the guests. At the same time, sufficient spare capacity has been prepared. "

During the stay in Spring Festival travel rush, Ningxia will optimize the passenger ticketing service, continuously improve the travel environment, provide diversified volunteer services for the vast number of tourists, especially the "sick and pregnant" groups, and strive to improve the service quality in Spring Festival travel rush. For migrant workers and students with relatively concentrated travel needs, strengthen communication and docking with human resources and social security departments and education departments, organize and implement service actions such as "Spring Breeze Action" and "Spring Warm Migrant Workers", actively carry out group services and door-to-door services, and organize "point-to-point" chartered transportation. For routes with relatively concentrated passengers, measures such as encrypting the number of flights, shortening the departure interval, opening customized passenger lines, and dispatching mobile capacity are taken to ensure travel demand.

Combined with the pre-sale of tickets in key scenic spots and the holding of various entertainment activities during the Spring Festival, Ningxia’s transportation system timely allocates transportation capacity, runs special tourist lines, extends bus operation hours, encrypts bus operation shifts at night, and meets tourists’ travel needs in many ways. We will effectively ensure the travel needs of people in rural areas by increasing the number of classes for market gathering and spring ploughing, providing reservation response and chartered services, and extending urban public transport to rural areas.

In addition, in order to ensure people’s safe travel, Ningxia transportation system also comprehensively drags the net for weak links and key sections such as bridges, tunnels, sharp bends and steep slopes, water-facing cliffs, linear complex sections, continuous long and steep downhill slopes, "three special" bridges, natural disasters and traffic accidents-prone sections. Looking at the lively scene of people coming and going at the station, passenger Zhang Xu has begun to calculate the travel plan after the Spring Festival. "I plan to find a place to travel with my family and feel the fireworks." (Reporter Jiang Mei Zhao Lei)

Yinchuan Railway Station is expected to send 1.29 million passengers.

An increase of 20% compared with 2023, with an average daily delivery of 32,200 people.

Passengers take "Fu" home. Reporter Yan Yunyun photo

　　Recently, the reporter learned from the railway department that Spring Festival travel rush and Yinchuan railway stations are expected to send 1.29 million passengers this year, an increase of 20% compared with 2023, with an average of 32,200 passengers per day. According to the passenger flow law and people’s travel habits over the years, the peak of passenger flow is mainly concentrated on February 7 and February 16. Before the holiday, business flow, returning from work and visiting relatives dominated, while after the holiday, students returning to school, returning from work and traveling mainly focused on popular directions such as Beijing, Shanghai, Hangzhou, Chengdu, Zhengzhou, Xi ‘an and Lanzhou.

In view of the passenger flow characteristics of "visiting relatives+traveling" in Spring Festival travel rush this year, Yinchuan Railway Station keeps abreast of the situation of passenger flow and ticket pre-sale, formulates the ticket sales organization plan, continues to give full play to the advantages of high-speed rail transportation, and accurately puts the capacity in areas and time periods where passenger flow is concentrated. In order to meet the travel needs of the people, Yinchuan Railway Station implemented the "Spring Festival travel rush Map" during its stay in Spring Festival travel rush, adding 9 pairs of peak lines from Yinchuan to Tianshui South, Lanzhou West to Yinchuan, Qingyang to Yinchuan and Lanzhou West to Qingyang. Change the number of trains of three pairs of peak line EMUs between Yinchuan and Xi ‘an North.

In order to make passengers travel more efficiently and conveniently, Yinchuan Railway Station continues to optimize the "green express" channel for urgent passengers, the "green" channel for key passengers and the convenient transfer channel for passengers, and arranges staff in the ticket office, waiting room service center and other places to provide exclusive services such as inquiry, ticket purchase, and bus guidance for elderly passengers who can’t use smart phones to buy e-tickets, who can’t scan their codes to enter the station and ride unaccompanied, and off-line passengers.

This year in Spring Festival travel rush, Yinchuan Railway Station and Lanzhou Railway International Travel Service jointly held a "New Year’s Goods Collection" in the waiting room of the railway station. Agricultural products such as Ningxia Yanchitan mutton, Zhongning Lycium barbarum, Babao tea and Hongsibao wine were all over the display cabinets. The dazzling array of agricultural products not only enriched passengers’ suitcases, but also made them feel the strong annual flavor of railway Spring Festival travel rush during the journey, and also played an active role in helping Ningxia rural revitalization.

Adhere to the heart and feelings, and make every effort to create a warm "home road." This year in Spring Festival travel rush, Yinchuan Railway Station, relying on deepening the service brand of "Sunflower" and optimizing the measures to facilitate the people and benefit the people, warmed the passengers’ way home with sincere and enthusiastic service. On the eve of Spring Festival travel rush, the railway station added 23 free charging stations for mobile phones to 14 passenger stations in the pipeline, and installed 132 hand warmers and 99 toilet cartons in the toilets.

In 2024, Spring Festival travel rush will be the first Spring Festival travel rush after the optimization of the train ticket change rules in China State Railway Group Co.,Ltd.. Yinchuan Railway Station will do its best to change passengers’ tickets at the manual ticket window and the "Sunflower" service center to provide convenience for passengers with travel delays and travel changes. The ticket office opened a special ticket-selling port for students and migrant workers, and arranged staff to introduce students and migrant workers how to book tickets in the "student migrant workers" area of mobile phone 12306App. "Sunflower" comprehensive service center continuously optimizes and improves the search service for lost articles of passengers, so as to ensure that passengers can register and search on the 12306 website on the basis of the original manual search. (Reporter Yan Yunyun)

Ningxia airport company

It is estimated that 876,000 passengers will be transported.

On January 26th, the passengers at the security checkpoint of Yinchuan Hedong International Airport were in good order. Reporter Yuna Cheung Trainee reporter Wang Na photo

　　On January 28th, in the departure hall of the terminal building of Yinchuan Hedong International Airport, passengers dragged their luggage and walked in a hurry, and the check-in, security check-in and information counter were in an orderly way. Ningxia Airport Company predicts that the three airports will transport 876,000 passengers during Spring Festival travel rush. During the period, flights from Yinchuan to Shihezi will be added, and flights from Yinchuan to Beijing, Chengdu, Chongqing, Xi ‘an, Zhengzhou and other 12 trunk cities and winter tourist hotspots will be encrypted.

Ma Xiaopeng, deputy director of the Coordination Center of Ningxia Airport Company, told the reporter that this year, Spring Festival travel rush showed a trend of "visiting relatives+traveling" with multiple market demand elements superimposed, and the demand potential of the aviation market was released. To this end, Ningxia Airport has formulated a Spring Festival travel rush work guarantee scheme, forming a complete guarantee chain, providing comprehensive, reliable, high-quality and efficient services for passengers in terms of sincere service, special weather response, special passenger protection and passenger travel convenience.

"Elderly passengers, pregnant women passengers, passengers with mobility difficulties, first-time passengers, unaccompanied children and all kinds of group passengers can apply for airport special passenger service and group passenger service in WeChat official account at Yinchuan Airport in advance. After receiving the reservation information, the airport will give full play to the brand effect of’ Love Red Ribbon’, set up love counters and passages, do a good job in guiding and helping special passengers, and create a good service atmosphere and a civilized and harmonious service environment." Ma Xiaopeng said.

"If you can check in online for the flight you purchased, it is recommended to check in online as early as possible to improve travel efficiency." On behalf of Ningxia Airport Company, Ma Xiaopeng also reminded passengers that if they carry more luggage and special products, it is recommended to choose the self-service baggage service in advance or handle it on site. You can’t carry inflammable and explosive dangerous goods in the checked baggage, and you can’t use boxes or boxes marked with fireworks, radioactivity and infectivity to pack your luggage. (Reporter Yuna Cheung, trainee reporter Wang Na)

Refine the emergency plan and improve the response measures

Yinchuan Passenger Transport Section Strengthens Full Service Skills to Escort Spring Festival travel rush.

The conductor guided the elderly passengers on board. Reporter Yan Yunyun photo

The train leaves the station. Reporter Yan Yunyun photo

　　Recently, the reporter learned from China Railway Lanzhou Bureau Group Co., Ltd. that in Spring Festival travel rush in 2024, before the holiday, the tourists mainly came from Jiangsu, Zhejiang, Guangdong, Sichuan and other places to do business and work in the northwest, and after the holiday, they mainly came from returning students and working in Beijing, Shanghai, Guangzhou and Zhengzhou. On the same day, Yinchuan Passenger Transport Section organized party member Pioneer and Spring Festival travel rush volunteers to provide services for passengers in crowded areas such as platforms and carriages.

In order to do a good job in transportation safety and crew organization, Yinchuan Passenger Transport Section aims at comprehensively improving passengers’ travel experience, and according to the actual situation of lines, models, personnel skills and quality requirements, special training and practical drills are carried out in terms of makeup etiquette, service procedures, operation procedures, etc., to strengthen the service skills of all staff. At the same time, a leading group for Spring Festival travel rush was set up in this section to promote all kinds of safe transportation work during Spring Festival travel rush as a whole, and to arrange managers at all levels to strengthen the boarding inspection and on-site operation guidance for each train, focusing on the abnormal situations such as sudden passenger flow, large-scale delay and sudden illness of passengers caused by extreme weather, passenger backlog and other factors, further refining the emergency plan and improving the response measures to escort Spring Festival travel rush.

In order to make passengers enjoy a better travel experience, this section focuses on playing a good service card, giving full play to the advantages of train service brands such as "Rainbow Xinlv", "Silk Road Love High-speed Rail Crew Pioneer" and "Love Service 110". Each train is equipped with a convenient service box, equipped with multifunctional chargers, folding hangers, sewing kits, women’s sanitary products, etc. Some ordinary trains are added with a mobile "Baoma Station" to focus on launching special services.

"This year in Spring Festival travel rush, we have also prepared many special services. For example, our rainbow girl will use Chinese knots of different colors to distinguish key passengers such as the old, the young, the sick, the disabled and the pregnant, and will also use colored knots to help passengers distinguish suitcases of the same color. We have also prepared a love stool, which will be provided to the elderly and pregnant women holding seatless tickets in time when the train is overcrowded. " Gao Ru, the train conductor, said. (Reporter Yan Yunyun)

Recently, the "2023 Intangible Brand Conference" hosted by the Ministry of Culture and Tourism and the Guangdong Provincial People’s Government, undertaken by the Guangzhou Municipal People’s Government and the Guangdong Provincial Department of Culture and Tourism, and implemented by the Guangzhou Municipal Bureau of Culture, Radio, Film and Television Tourism was held in the new Guangzhou Cultural Center (Guangzhou Intangible Cultural Heritage Protection Center). By rallying the strength of all parties, the conference thoroughly studied the construction of intangible brands and explored new paths for the development of intangible heritage. Through a variety of professional and public activities, such as the "Intangible Cultural Heritage Night" performance and creative intangible cultural heritage interaction, the conference also enabled intangible cultural heritage brands to be presented in a way that everyone can appreciate, taste, wear and experience, and promoted intangible cultural heritage to better integrate into modern life, which was widely used and within reach. The picture shows the scene of the activity. Ingenuity and ingenuity of traditional crafts In the exhibition area of traditional crafts brands in Hanmo Garden, the new building of Guangzhou Cultural Center, a dazzling array of exhibits attracted the attention of journalists: spinning and dyeing embroidery, weaving and binding, carving and shaping, paper-cutting and painting, ceramics firing, lacquerware decoration … There are many categories of traditional crafts, and the exhibits are unique and dazzling. The picture shows the scene of the event. "Today we are bringing litchi patterns and a complete set of engraving with Lingnan characteristics. I hope everyone can know more about Rong Baozhai woodcut watermark." In the exhibition area, the "Rong Baozhai" brand shows the audience the production process of the national intangible heritage project "Woodblock Watermarking Technology", and the audience can participate in the experience production. The on-site staff told reporters that this traditional technique is different from printing with various colors of "ink" in modern printing technology, but through"Sketching", "Engraving" and "Printing" are printed in sequence from shallow to deep, and printed together in three steps. "I hope that art can enter the public life and let the audience feel the infinite charm of traditional national cultural treasures at close range." "’Mud-dyed Clothing Series Born in Mud and Growing Up in Soil’ is the name of this exhibition product. The works in this exhibition are mainly cotton and linen clothing series dyed and woven in Guizhou’s oil-red soil. With Guizhou mud dyeing combined with Guizhou’s national intangible skill ponytail embroidery as the main production technique, product design innovation is carried out, and clothing is used as the expression carrier to express the love for the land. " In front of Plum Liuxiang brand exhibition area, Chen Mei enthusiastically introduced the works she brought to the audience. In Chen Mei’s eyes, the clothes dyed by indigenous methods have the color of the earth, giving people the feeling of home and home. In particular, Chen Mei also brought several bottles of clay specimens collected from Guizhou to Guangzhou, and the audience was amazed by the beauty and charm of the soil. Xie Yu, the founder of "Hanyu Tiangong" jade carving brand from Xuzhou, Jiangsu Province, brought a number of jade carving works to this intangible brand conference. His work Qian Xuesen, a meritorious scientist with two bombs and one satellite, was carved out of the white Lingbi stone in Anhui Province, and the hair and collar of the characters were carved out of the true colors of jade. The works are lifelike, attracting a large audience to watch them at close range. It is reported that there are nearly 150 participating brands in this conference. As an important part of intangible cultural heritage, traditional crafts bear profound humanistic heritage, rich practical experience and exquisite ingenuity.35 traditional craft brands were selected and exhibited in the traditional craft brand exhibition of the 2023 Intangible Heritage Brand Conference. These brands include Maotai, Xiling Printing House, Rong Baozhai, Jinwen Yunjin, Chaoshan Seal, etc. They are not only Chinese time-honored brands that have been passed down for a hundred years, but also emerging brands founded by non-legacy representatives. In addition to the traditional craft brand exhibition, the research and training plan achievement exhibition focuses on 36 traditional craft innovation brands and works hatched by the research and training plan; The brand exhibition of non-legacy workshops focuses on 30 non-legacy workshop brands and related achievements; The exhibition "Haisi Bay Area Guangzuo Huazhang" focuses on the traditional craft brands in Guangdong-Hong Kong-Macao Greater Bay Area, which are mainly Guangzuo (traditional handicrafts made in Guangfu area). Guangzhou’s non-genetic inheritors made a stunning appearance. Many inheritors from Guangzhou also took their own brands to participate in this non-legacy brand conference. Among them, the main products of Zeng Zhaohong’s olive carving brand are not only olive carving, but also many new olive carving handicrafts with flexible composition and various forms. Zeng Zhaohong, the national non-genetic inheritor of the nuclear sculpture (Guangzhou Olive Carving), told reporters that in the future, we will continue to carry out activities such as the spread of olive carving culture and the teaching of olive carving, which will inject new vitality into the traditional olive carving in China. Zhou Chengjie is an apprentice of Zhai Huiling, the founder of Yicai brand, and also a representative inheritor of Guangcai city. He believes that brand building is an indispensable part of cultural heritage. "In addition to making traditional vases and color plates, we also do some cultural creations, using different carriers, such as refrigerator stickers, mobile phone cases, tidal clothes, etc., combined with traditional patterns and elements. We neglected the brand building in the early days.Now, in addition to guarding the traditional skills, we should also promote this skill in the form of cultural brands. Only by polishing our brand can more people see and appreciate it. " The picture shows the scene of the event. I am eager to try. "It is a very interesting experience to listen to the teacher’s on-site explanation." "Raise your right hand and start to experience AR somatosensory dressing." In the traditional craft brand exhibition area, the citizens who made an appointment to visit the museum had a great time. Fantuo Digital’s super-realistic digital homo sapiens and Li Jiashi’s drumming interaction all make the citizens eager to try and feel the charm of digital interaction. The 2023 Intangible Cultural Heritage Brand Conference has creative intangible cultural heritage experience activities, such as "Intangible Cultural Heritage Night" performance, food and cultural creation market, and Han and Tang clothing garden, which show the development results of the integration of traditional intangible cultural heritage projects and contemporary stage art. Through immersive experience scenes, the citizens can deeply feel the beauty of intangible cultural heritage, which lies in various forms, ingenious application, closeness to life and unlimited creativity. The child from Guangzhou Academy of Fine Arts told the reporter that what impressed him most was the interaction with several teachers of Xiling Printing Society. "There are many stresses on rubbing, and it is a very interesting experience to listen to the teachers’ on-site explanations." Dressed in ancient costumes, Ayi revealed that she was deeply impressed by the brand exhibition of drama costumes. "The traditional drama in China is charming and elegant, and you can watch the details of drama costumes at close range, which is an excellent experience." "the night of the past"In the exhibition, Lingnan Guqin, Xiao and Chen Tai Ji Chuan jointly performed "Bijian Liuquan", in which the sound of the piano, the sound of the Xiao and the boxing were integrated, and the audience was immersed in it. After the performance, when interviewed by the media, Chen Juan, the 12th generation of Tai Ji Chuan, a human intangible cultural heritage project, and vice president of Guangdong Wushu Association, said that Tai Ji Chuan has developed for about 400 years, and this well-known sport in China was listed as a world-class intangible cultural heritage in 2020. "Why is Tai Ji Chuan loved by everyone? Ordinary people can practice Tai Ji Chuan in their lives to achieve the functions of fitness, self-cultivation and self-defense, and they can also learn about profound traditional culture through this sport. ". Non-legacy new creations are integrated into life to show the artistic charm of "practicality and beauty": Yao embroidery, Guang embroidery, Chao embroidery, Xiaolan embroidery and bead embroidery … Recently, "Fashion Lingnan Non-legacy new creations" 2023 Guangdong non-legacy clothing exhibition and exchange activities and excellent case works release conference were held in Guangzhou. In the meantime, the release of outstanding case works of non-legacy clothing fully demonstrated the ingenious integration of non-legacy traditional skills and creative fashion, and led the audience to witness the contemporary value of traditional culture. In the interview, many non-genetic inheritors mentioned that the intangible cultural heritage can be displayed in a "practical and beautiful" way. Incorporating into the atmosphere of the times and entering daily life, intangible charm can be perceived and skills can be passed down from generation to generation. "Although the legacy comes from the past, it can still be integrated into modern life." Chen Mei, the brand holder of Plum Liuxiang, believes that,Intangible skills come from the lives of our ancestors. "We are engaged in this work, first of all, to explore the traditional crafts handed down by our ancestors, and how to better optimize and integrate them into life." Chen Mei applied soil dyeing to clothing, silk scarves, screens, furniture ornaments and other life scenes, which attracted the attention of several students from South China Normal University. Cai and Zhuang told reporters that they had traveled to Guizhou, Jiangxi and other places to learn about the inheritance, development and application of non-legacy in the local area. "In Guizhou, we learned that the application of non-legacy elements in cultural creation and clothing can bring economic benefits to local people. But they may need to be discovered and understood by more people, and we also help them expand their influence through the communication theory we have learned and some new media methods we have mastered. " The picture shows the scene of the event. In the eyes of young students, young people are very interested in traditional culture, and social networks just build a bridge between them. "Intangible heritage is a very regional thing. If you don’t know enough about local culture, it will be difficult to resonate and identify with those products. Therefore, we will work with the inheritor teacher to let everyone know the cultural story behind the exquisite products containing intangible elements through social networks. " Big coffee talks about cross-border thinking brand expansion. "Intangible heritage is the most temperature-sensitive cultural resource." At the theme forum of "2023 Intangible Cultural Heritage Brand Conference", Xiang Yong, a professor and doctoral supervisor of Peking University Art Institute and president of Peking University Cultural Industry Research Institute, said that there are many innovative paths for digital technology empowerment."Digital technology empowerment can improve production efficiency, reorganize production processes, build better production relations, and then meet more diversified consumption". At the forum, many experts, scholars, inheritors and people in the industry conducted extensive and in-depth discussions on brand building, value expression, market cultivation, innovation practice and other aspects in combination with many topics such as innovation, brand cultivation and development, market communication and promotion, and youth vocational education, so as to help the development of non-legacy brands with cross-border thinking. Form a powerful "intangible consumer brand" "brand is the ultimate expression of intangible value, because establishing a brand means that intangible value has been widely recognized, culturally recognized and qualitatively recognized, which is the goal that every intangible brand should strive to achieve." Sultan, deputy director of China Arts and Crafts Museum and China Intangible Cultural Heritage Museum, said that the construction of intangible brands includes two dimensions, namely "cultural brand" and "consumer brand". "There are many classic cases in the construction of intangible brands, such as Deyun Society and Tongrentang, who have achieved a gorgeous turn and integrated into the current society". To form a powerful "intangible consumer brand", we should consider the excavation of traditional symbols, the interpretation of historical value and the combination with the spirit of the times. "Live and rise" is the direction of development. When it comes to the infiltration of intangible heritage into a better life, Professor Huang Yonglin, director of the National Cultural Industry Research Center of Huazhong Normal University, believes that traditional craft projects should be combined with modern life. "Originally, traditional craft projects came from the lives of working people.Life from the public must return to the life of the public. Only by returning to the daily life of the public and becoming a consumer product that we can see and use can it be passed down. We must be more grounded, more aura, and more lively fireworks, so that our traditional crafts can really live. " Professor Huang said: "Being alive and rising is our future development direction. Traditional crafts must also be combined with modern science and technology. It is necessary to use modern new media platforms to understand the trends that young people care about and make young people more interested in our traditional crafts, so that it is possible to truly achieve the effect of’ tide up’. " "Tradition" is enough to make people love the national intangible representative project (Beijing Mianrenlang). Lang Jiazi, the third-generation inheritor, talked about the feelings of non-genetic broadcasting from the perspective of young non-genetic inheritors. "I have been doing non-genetic broadcasting from the media and new media since I graduated from college. In this process, I can feel that the audience’s attitude towards tradition is changing quietly. In recent years, the original tradition has attracted more and more attention after 00, 10 and 15-in their view,’ tradition’ is enough to make people love. " In his view, "non-genetic inheritors are full of motivation and pressure", "we need to keep learning, especially young inheritors, and need product forms that adapt to the market environment and more diversified non-legacy forms". Guangzhou charm fosters "non-legacy+"business innovation. The guests believe that,The living intangible heritage and the vibrant city complement each other, forming a unique charm and character of Guangzhou. In recent years, Guangzhou has continuously improved the level of systematic protection of intangible cultural heritage, made great efforts to promote the creative transformation and innovative development of intangible cultural heritage, and gradually embarked on the road of Guangzhou intangible cultural heritage protection with strong protection, orderly inheritance, well-regulated management and moderate integration. The development of intangible cultural heritage protection in Guangzhou is good, and new experiences with distinctive features such as activation and utilization, "intangible cultural heritage plus" and "five existences" are summarized. As early as 2016, the first blue book of intangible cultural heritage in Guangzhou, Guangzhou Intangible Cultural Heritage Protection and Development Report, had put forward the experience of "attaching importance to activation and utilization", which was at the forefront of the country at that time. At present, Guangzhou has launched the Guangzhou Intangible Heritage Activation and Utilization Project in an all-round way, adhering to the concept of creative transformation and innovative development, and carrying out the transformation and application of traditional patterns of Cantonese embroidery, innovative utilization of leftover materials of Cantonese furniture, and the activation of Chebei Dragon Boat (one museum, one festival, one drama, one song, one video, one project, one movie and one animation). The picture shows the scene of the event, especially the development of non-legacy cultural and creative products. For example, Zhao Weibin, the inheritor of guangdong lion, founded the Nanguo Lion Dance Series Cultural and Creative Products and developed more than 200 lion dance cultural and creative products such as ornaments, toys, scarves and cups and saucers. Tan Guanghui, the inheritor of Guangcai, developed a series of teapots and teacups with modern aesthetics, while Zhai Huiling and Zhou Chengjie developed Guangcai furniture and Guangcai wedding appliances.Zeng Xianpeng, the inheritor of Guangzhou olive carving, has developed various daily necessities such as USB flash drive, earrings, necklaces, bookmarks, soaps and aromatherapy. Inheritance of Cantonese hardwood furniture manufacturing skills People have developed creative products such as miniature wicker doors, mortise and tenon toys, wood carving saucers, etc. Yang Zhifeng, the inheritor of Guangzhou enamel making skills, and Shao Chengcun, the inheritor of gray plastic, jointly developed the hanging picture of gray plastic enamel, and Yang Chengshen, the inheritor of the new generation, developed a series of enamel jewelry. At present, Guangzhou is rapidly promoting the integrated development of "non-legacy+industries", such as fashion, education, tourism, leisure, performing arts, movies, transportation, science and technology, games and new media, so as to fully play the role of non-legacy services in daily life.