"Phenomenal-level" urban marketing has set off a new upsurge, and the innovation, integration and upgrading of cultural tourism have increased "tourism volume"

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"Phenomenal-level" urban marketing has set off a new upsurge, and the innovation, integration and upgrading of cultural tourism have increased "tourism volume"

CCTV News:During the "May 1" holiday, many efforts were made to enrich the supply of new consumption, and efforts were made to cultivate new formats of cultural tourism with cultural characteristics, youthfulness, immersion and strong interaction. Some creative markets and fashion camping that are deeply integrated into life scenes and have regional characteristics have become new formats, new scenes and new highlights of cultural tourism consumption.

From the city to the countryside, the new format project of characteristic camping has become a new way to release consumption, and the refurbished camping has constantly refreshed the "new realm". Sichuan Xingwen Shihai Scenic Area has created a new scene "Tiankeng Tent Camping". Being in the sea of rocks and backing on the landmark scenic spots — — Tiankeng, with beautiful scenery, delicious food and singing, has a unique way of traveling to attract fans to come for an immersive experience. Baoquan Grand Canyon Scenic Area in Xinxiang, Henan Province has built two campsites, forest and canyon theme, to meet the diverse needs of young tourists with unique regional characteristics.

Various places have used ever-changing tricks to show the charm of local cultural tourism, dig deep into local unique historical and cultural resources to enhance the connotation, and enhance new experiences with all elements suitable for combination, so as to add convenience to travel with the most detailed considerations.

Zibo’s barbecue, Weifang, where everything can fly, and Xi ‘an, where Hanfu is free, are all examples of phenomenal city marketing. Embedding unique forms of expression in ancient traditional cultural symbols has made Xi ‘an’s "Twelve Hours of Chang ‘an" fire out of the circle. This year’s "May Day" holiday, national performances such as "Intangible Heritage" and "Da Tang Yan Le" and the night immersive game "Da Tang Never Sleeps" were added, and all tickets were sold out by appointment seven days before the holiday.

Experts in the industry said that with the theme of local traditional characteristics, careful planning and implementation will combine regional food, culture, art and sports with tourism, bringing tourists a scene and immersive cultural travel experience, attracting more tourists to punch in for dinner. The new format of cultural tourism constantly changes the traditional consumption pattern and social life, and also brings new kinetic energy to accelerate development. The innovation and integration of cultural tourism is driving the entire economic chain to improve in all directions. The Tenth Five-Year Plan for Tourism Development proposes to make full use of digital, networked and intelligent scientific and technological innovations, upgrade traditional tourism formats, innovate products and services, and promote the transformation of tourism from resource-driven to innovation-driven

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