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"sauna day" is coming.

China Jiangsu Net News entered the "first crouch" in the dog days yesterday, and the weather also matched the "dog days" powerfully. The temperature went straight to 35℃, and the highest temperature in Taixing even reached 35.7℃. While the blue sky and white clouds reappear in Taizhou, the high temperature returns strongly, which is the hottest in a year. Whether you like it or not, it is coming.
It is understood that this year’s "dog days" total 40 days, which is the fourth consecutive year that our city has encountered the "extended version" of the "dog days". The hot mode of summer is about to start. Are you ready for this high-temperature protracted war?
Since the summer of May 14th this year, all parts of our city have generally experienced many "baking tests" in high temperature days. Among them, Hailing and Jingjiang have survived five high-temperature days respectively, Jiangyan and Xinghua have survived seven high-temperature days respectively, and Taixing, the "burning value" of off the charts, has even killed 12 of them, which once refreshed the record of the highest temperature this summer to 37.5℃ (June 26th).
The Municipal Meteorological Observatory said that under the control of subtropical high, the weather in our city will continue to be fine from Tuesday to Saturday this week. Among them, it will change from sunny to cloudy to sunny to partly cloudy in the next two days, which means the sunshine will be more vicious. During this period, the highest temperature during the day is around 35℃, and the burning feeling is obvious. The lowest temperature at night is basically 26℃ to 27℃, which is also very sultry.
It is expected that by Sunday, the city may be affected by the periphery of the tropical system, the weather will switch to cloudy to cloudy with showers or thunderstorms, and the temperature will drop slightly, at 26℃ to 33℃. This round of continuous high temperature weather may come to an end.
As the saying goes, "cold has three or nine, and heat has three volts." The dog days officially opened yesterday are another extended version. Judging from the situation in recent years, from 2015 to 2018, the city’s 40-day long rainy days have been four consecutive years.
According to experts from the Municipal Meteorological Observatory, starting from the summer solstice, according to the arrangement of the dry and branch dates, the third Geng Day began to fall. The first and last days are 10 days, while the middle period depends on the beginning of autumn time in those years. If it is 10 days after the middle period, it will be another 10 days before beginning of autumn. Therefore, there are cases in which the dog days are 30 days in some years and 40 days in some years. From the average analysis of climate, the dog days are in the midsummer heat, but it doesn’t last every day.
The grid load hit a new high this year yesterday.
Emergency plan to ensure safe and reliable operation of power grid
Since the plum blossom, the temperature in our city has gradually increased, which has brought about a rising power load. Yesterday, the highest load of the power grid was 4.322 million kilowatts, setting a new record this year, of which more than 30% came from air conditioning. According to the forecast, the highest dispatching load of Taizhou Power Grid this year is 4.9 million kilowatts, up 5.92% year-on-year.
In order to meet the peak summer, actively respond to the possible extreme high temperature weather and unplanned outage of power plant generators, State Grid Taizhou Power Supply Company has compiled the Emergency Plan for Power Supply in 2018 and the Order Table for Power Limit of Taizhou Power Grid Accidents in 2018.
Up to now, State Grid Taizhou Power Supply Company has completed the elimination of various key equipment and lines ahead of schedule, improved the health level of equipment, and ensured the "zero defect" operation of transmission, distribution and substation equipment. At the same time, strengthen the check of main transformer oil temperature, strengthen the close cooperation between county dispatching and transmission, transformation and distribution inspection personnel at all levels, monitor the operation of all kinds of power grid equipment and maintain some important transmission channels above 220 kV in real time, and deal with hidden dangers immediately when found.
In the next step, the company will also closely track the overloading of users’ equipment, increase the intensity and frequency of the rectification of users’ overload, and prevent the overload of power grid equipment caused by users’ overload or affect the stable operation of the power grid. Carry out special power grid anti-accident drills in a targeted manner, standardize the emergency duty system, and improve the accident handling ability and contingency ability of the operators. In addition, pay close attention to the changes of high temperature weather and the power supply and demand situation in the city, constantly optimize the operation mode of the power grid, and rationally distribute the load to ensure the safe and reliable operation of the power grid during the summer peak period.
High temperature allowance for 4 months in a row.
Raise the standard and issue 300 yuan every month.
The high temperature for several days failed to stop the construction progress of the rapid reconstruction project of Haijiang section of National Highway 328. In order to ensure that the project was completed on time, the operators of all participating units braved the heat, overcame difficulties and fought in the front line.
From a distance, pavers, rubber-tyred (steel-wheel) rollers, loaders, waterwheels, oil tankers, material trucks and many other types of work work work in an orderly manner. With the rolling of asphalt, the pavement has been formed in a short time, braving bursts of hot air, and it looks like an "open-air sauna room".
It is understood that with the gradual increase of temperature, all project departments of the project have taken corresponding measures, especially adjusting the construction period of aerial work, and starting work in non-urban sections early in the morning to avoid the high temperature at noon and prevent safety accidents caused by heatstroke in aerial work. In addition, each project department also set up a rest area in the operation section with relatively concentrated personnel, and prepared heatstroke prevention and cooling supplies such as herbal tea, cold boiled water, Huoxiang Zhengqi liquid and cool oil and medical boxes.
According to the relevant person in charge of the Municipal Bureau of Human Resources and Social Security, this year, our province raised the standard of high-temperature allowance, and paid 300 yuan every month for four months (June, July, August and September). If the employing unit arranges workers to engage in outdoor open-air operations in high temperature weather above 35℃ (including 35℃), and cannot take effective measures to reduce the workplace temperature below 33℃ (excluding 33℃), it shall pay high temperature allowance to the workers.
The wages of workers during normal working hours and the minimum wage standard stipulated by the state do not include the high-temperature allowance. The employer shall not reduce the wages of workers because of the high-temperature allowance, and the expenses of labor protection articles such as heatstroke prevention drinks and medicines provided by the employer shall not offset the high-temperature allowance.
If the employer fails to pay the high temperature allowance according to the regulations, the employee may report the complaint to the human resources and social security department, or apply for mediation, arbitration or bring a lawsuit according to law.
During the hot weather, the employing unit shall, according to the production characteristics and specific conditions, adjust the labor and rest system according to law, and take measures such as reasonably arranging working hours, rotating operations, appropriately increasing the rest time of workers in the hot working environment, reducing labor intensity, and reducing outdoor operations during the hot period to ensure safe production and ensure the health and life safety of employees.
The working hours of sanitation workers have been adjusted.
Leave work early, call it a night, and stop work at high temperature in the afternoon.
Continuous sultry weather will bring extremely adverse effects to sanitation operations and the health of sanitation workers. Recently, the Environmental Sanitation Department of the Municipal Urban Management Bureau held a production work meeting, formulated a work plan for heatstroke prevention and cooling during high temperature, and adjusted the outdoor working hours of sanitation workers to prevent heatstroke.
From July 14th, the Municipal Environmental Sanitation Department adopted the measures of "leaving work early, closing work late, and stopping work at high temperature in the afternoon (12:30-15:00)" to shorten the continuous operation time of front-line workers and ensure the health and safety of sanitation workers. At the same time, combined with the actual work needs, strengthen the overall dispatch of motor vehicles such as garbage trucks, compression trucks, small side loading trucks, small road maintenance vehicles, and micro road sweepers, and increase the frequency of mechanized cleaning and sprinkling water to reduce dust in a timely manner, which not only minimizes the labor intensity of sanitation workers, but also ensures the normalization of road environmental sanitation.
At present, the sanitation department has distributed towels, rendan, ten drops of water and other heatstroke prevention products to employees, and timely distributed high-temperature subsidies according to standards. Timely arrange staff to send water and medicine on the road, and set up tea supply points in various transfer stations, love stations and urban harbors, equipped with first-aid medicine boxes for heatstroke prevention.
According to the plan, the Municipal Environmental Sanitation Department has also set up a leading group for heatstroke prevention and cooling during high temperature, which is managed by sections, and the deputy directors in charge are responsible for supervising the implementation of various measures for heatstroke prevention and cooling in each district. Every day, each grass-roots department is on duty by a director, and each transfer station arranges a manager to be on duty, carefully counting the number of people before and after work, and immediately reporting to the leaders in charge in case of emergencies and emergencies to ensure timely and proper handling.
Sweating like rain, Taizhou players prepare for the provincial games
Losing weight has become the most devilish training for players.
For Taizhou athletes who are preparing for the provincial games, they are still sweating in the training room without air conditioning or even under the scorching sun this summer.
"There are still two months before the provincial games, so the athletes in our sports school have no holidays this summer." The relevant person in charge of the city sports school said.
At 3 o’clock yesterday afternoon, the temperature in the weightlifting hall of the city sports school exceeded 40 degrees Celsius. More than a dozen athletes are doing strength training in the museum. Most of the male athletes are shirtless, while the clothes on the female athletes have already been soaked with sweat.
An athlete told reporters that they had been training for half an hour in this weightlifting gym, which is similar to a sauna. During the interval of training, athletes will run outside the stadium from time to time to get some air. "If you stay in such a stuffy museum all the time, it is easy to get heatstroke, so you must constantly come out for air."
For some judo athletes, losing weight is more painful than exercising in the sun. In order to achieve the effect of losing weight quickly, these athletes have to wear thermal underwear and airtight coats for training in sauna days.
"Before every competition, you have to go through the process of losing weight." Jian Cao, head coach of the city judo team, said that if it’s fine in spring and autumn, once it’s summer, losing weight will become the devil’s training for the players. "Do you think about it, what does it feel like to train the players in thermal underwear on such a hot day? More enjoyable than a sauna! "
"Really, after training every day, we are all like fishing out of the water." An athlete said with a smile.
In fact, not only the judo team athletes need to lose weight, but also many athletes in wrestling, boxing and Sanda need to lose weight before the game.
The relevant person in charge of the municipal sports school said that with the approach of the provincial sports meeting, Taizhou athletes have a growing sense of urgency to prepare for the provincial sports meeting. "This summer, all sports teams in our sports school basically practice at least twice a day. No matter how hot the weather is, everyone insists, and the training time is at least 6 hours a day. Some sports teams also practice at night."
Zoo animals
Enter the "summer mode"
In hot weather, the animals in the city zoo are also undergoing "baking inspection". Install air conditioners and electric fans for animals, let them take a shower, take a cold bath, and set up a sunshade net … The administrators have come up with many ways to relieve summer heat and quench their thirst for them.
Tigers, bears and other wild animals are the animals most afraid of heat in the park. These days, the breeders also take special care of them. In addition to giving them a shower, they also add Rendan to the meat they feed to prevent them from being upset and hurting themselves at high temperature. At the same time, ice cubes will be added to the "private swimming pool" of tigers and bears every day, so that the beasts can enjoy the unique summer cold.
In the panda’s "home" in the zoo, two air conditioners have been installed for a long time, and they have been on every day for these two days. Red pandas are just like people. In hot weather, they will be depressed and too lazy to walk, and they will ignore anyone who teases them. "As long as the temperature exceeds 27 C, the air conditioner will automatically turn on." A keeper of the city zoo said that the cool environment made the little pandas feel much better. When they saw the keeper, they would take the initiative to come and say hello.
In some animal residential areas, managers have built arbor for animals to rest and avoid the suffering of roasting; Some pens also put ice cubes in them to let the animals touch and cool down. "As long as we can think of cooling facilities, we have installed them in place." The breeder said.
The diet structure of animals has not changed much during the summer, but fruit is an essential food to cool down and quench their thirst, especially watermelon, which is widely welcomed by animals.
Around 1 pm is the hottest time every day. As usual, the breeders opened the food warehouse, where hundreds of kilograms of watermelons were piled up. "Don’t look at such a big pile, the animals can eat fiercely. In about two or three days, these melons will be wiped out by them."
With that, the keepers picked up several big watermelons, cut them into many small pieces and fed them to the animals one by one. When several camels saw the watermelon held by the breeder, they were so happy that they jumped on all fours. After grabbing a piece of watermelon, they even ate the skin.
(Dandan Tong Kai Meng Qi Chen Ling)
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Rizhao Mountain Haitian New Year’s Day Sunrise Celebration is coming ~

Watch the sunrise on the sea, welcome the rays of the sun.
Enjoy wonderful programs and make good wishes.
January 1, 2024, 6: 00-8: 00
Laishan Haitian tourist resort
Welcome together.
The first sunshine in 2024!
Sunrise Celebration of "Meet Happiness in 2024" in Shanhaitian Tourist Resort;
Holding time:January 1, 2024, 6: 00-8: 00
Venue:Yanghui Square in Shanhaitian Tourist Resort (east of the intersection of Taigong 3rd Road and Bihai Road)
During the sunrise celebration on New Year’s Day, parking lots No.3 and No.4 of Sunshine Coast were opened free of charge from 5: 00 to 10: 00 on January 1, 2024 for the convenience of citizens and tourists.
2024 wishing bottles will be distributed on site, representing 2024 good wishes. You can write down your most sincere expectations and prayers for your future life, and gain more luck and happiness through these good wishes.
There are also wonderful cultural performances at the scene to welcome the sunrise with you, and to welcome the first ray of sunshine in the New Year with the sound of drums and laughter of Longteng drums!
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The consumer market in Liangjiang New Area is hot during the New Year holiday.

Citizens choose goods at Boxma Xiansheng Auto Expo Store. Photo by Lei Bin
Welcome the New Year and celebrate New Year’s Day. During the New Year’s Day holiday, a wave of consumption upsurge was set off in Liangjiang New District, and there were many bright spots in new business forms in various business districts. Driven by the joint promotion activities of various businesses on New Year’s Day, the consumption enthusiasm climbed.
In Aulery, a ship of sand (two rivers in Chongqing), New Year’s Eve shopping activities are in full swing, with traffic and people coming and going, and many citizens have already carried several bags of clothes in their hands. In the shopping mall, consumers go in and out in front of various merchants to buy New Year clothes.
In addition to shopping, Aolai, a ship of sand (Chongqing Liangjiang), also has rich and wonderful entertainment activities. During the New Year’s Day holiday, there are many wonderful activities. The Jiu Muwang New Year’s Eve Music Festival was held on December 31, and various music was played on the scene. On January 1, the Bosideng activity area in the central square created an immersive visual feast in early winter, and there were more rich and interesting interactive experiences on the scene. Many citizens punched in and took photos.
Adventure, children’s drama, fun lab, flea market … In the Olympic World, various New Year’s Eve activities add atmosphere to the New Year, and the New Year decorations everywhere light up the warmth in the cold winter.
Besides all kinds of attractive activities, shopping also enjoys fun. In various clothing stores, the popularity is full, and the door of the fitting room is crowded with jubilant citizens waiting to buy new clothes. "On New Year’s Day, I will eat, play and buy with my family in buy buy." Ms. Li from Jinshan Street said.
Skating, going to the supermarket, shopping … During this New Year’s holiday, you can all experience it in the star club of Aijia and Liangjiang.
In Boxma Xiansheng Auto Expo Store, consumers are bustling, and there are many kinds of fresh meat, poultry, eggs, vegetables, food, drinks and fruits on the shelves. Consumers are pushing shopping carts and carefully selecting them.
In addition to exciting shopping activities, a skating movement has also quietly emerged. The Aijia Liangjiang Xingyuehui Real Ice Park opened, and many parents took their children to slide in the ice rink and feel the joy of winter.
In Ren ‘an N+, the colorful bonfire ball made people stop, and the third social festival of Ren ‘an N+ officially kicked off, igniting 2024 with a warm and healing fireworks party. Fireworks in winter, dancing in red waves, and fireflies in flower stands, the theme scenes of three bonfires, ignited the romance of warm winter. Many citizens sang and danced in the bonfire, and there were "warm winter" booths such as hot red wine, sugar fried chestnuts and baked sweet potatoes, which sent everyone the warmth of winter.
During the New Year’s holiday, Jinke Yuefang held a number of rich cultural performances such as art, dance and table tennis exhibitions with the theme of "Shining over the Year of the Star". On New Year’s Eve, Jinkele also set up a "Star Wish Balloon Rain" activity for the citizens to enjoy a ceremonial New Year’s Eve.
It is understood that Liangjiang New District is further boosting consumer confidence and vigorously developing the consumer market. In all major business districts under its jurisdiction, the social security card Huimin service consumption festival activities are simultaneously launched online and offline.
The activity time is from December 29th, 2023 to March 31st, 2024. Vouchers are distributed in three rounds during New Year’s Day, Spring Festival and Lantern Festival, including "Refueling Voucher" and "General Voucher". (Fontaine)
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life

Life is the warmth of family and the companionship of relatives and friends. It brings us strength and support, and makes us indomitable in the face of difficulties. Whether it is laughter or silent companionship, it is the most precious moment in life.

Life is a process of continuous learning and exploration. Every day, we are exposed to new things and learning new knowledge. Whether it is the improvement of professional skills or the development of personal interests, it is a part of our lives.

Life is a journey. We find ourselves and know the world on the journey. Whether it is a short trip or a long adventure, it is an unforgettable experience in our lives.

Life is a song, full of melody and rhythm. Sometimes it is high-pitched and passionate, sometimes it is low and slow. Whether it is a happy melody or a sad melody, it is a part of our life.

Life is a movie, full of plots and characters. Sometimes it is full of drama, and sometimes it is full of plain truth. Whether it is a comedy or a tragedy, it is a scene in our life.

Life is rich, colorful, full of unknowns and possibilities. No matter where we are, no matter who we are, we have the right to experience, enjoy and love our lives. Because life is our life, the proof of our existence and the embodiment of our value.

On the road of life, we may encounter difficulties and challenges, but these are catalysts for our growth. We can learn a lot from it, such as courage, tenacity, wisdom and kindness. At the same time, we should also learn to appreciate the beauty and happiness in life. Those tiny moments-a warm smile, a kind act, a beautiful scenery-deserve our treasure and gratitude.

In addition, we should learn to cherish our life experience and life experience. These are our unique wealth and cannot be replaced or copied. We should cherish every growth, every setback, every happiness and every pain. Because these experiences have shaped our outlook on life, values and world outlook, and made us who we are today.

Finally, we should be full of hope and expectation for life. No matter what the present situation of our life is, it is possible to get better. We should have confidence and courage to pursue our dreams and goals. Because only in this way can we truly realize the value and significance of live high’s life.

Generally speaking, life is a beautiful and complicated journey. We should keep learning, growing, exploring and discovering in this journey. No matter how tortuous and difficult the future road is, we should keep our love and pursuit of life. Because this is life-a journey full of unknowns, challenges, beauty and miracles.

The above contents and materials are all from the internet, and the pictures are from AI creation. The author of this article has no intention of targeting or alluding to any real country, regime, organization, race or individual. Relevant data and theoretical research are based on online materials. The above content does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of relevant materials. The author of this article is not responsible for any problems arising from the above or related issues, nor does he bear any direct or indirect legal responsibilities. Support the author’s point of view, please pay attention, praise and comment. I am polite, thank you for your support.

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Football analysis of Friday’s SMG, Bologna vs Lazio, Palmas vs Atletico Madrid, Greater Paris

Friday 001: Bologna vs Lazio

This game is the 11th round of Serie A. Bologna plays against Lazio at home. As a mid-stream team in the League, Bologna’s unbeaten rate is still relatively high this season, with 15 points, ranking eighth in the League. The team has never lost in the face of some strong teams, Juventus, Inter Milan and La Burroughs, and its gold content is still very high. Lazio, as a team that performed very well in the league last season, is second only to Naples. However, in the case of multi-line operations this season, the current lineup seems to be not very supportive, and its performance in the league is relatively unstable. At present, it only gets 16 points and ranks seventh in the league. Judging from the past confrontation between the two teams, Bologna has not lost at home in recent seasons, and its mentality is still relatively stable.

In this game, the game data of the whole game gives 0 tower with the same value as that of the two teams, and the on-the-spot reference in the later stage is basically stable, and there is not much tendency for the two teams as a whole. Based on the preparation situation of the two teams, the author thinks that it is difficult for La Chan ‘ao to win away.

Conclusion: the main push wins, and the second push draws.

Score recommendation: 1-1, 1-0, 2-1 (for reference only)

Friday 003 las palmas vs Atletico Madrid

Las palmas, they performed well in recent games, successfully won Manakol 3-0 away, and won two consecutive games in various competitions. However, it should be noted that the team has just become a King’s Cup game in the middle of the week, so it may be at a certain disadvantage in physical reserve. Atletico Madrid’s offensive performance is stable, with only one goal in the last 10 matches, and the average efficiency is as high as 2.1 goals. They occupied a big advantage in the last six meetings with las palmas, and achieved 5 wins and 1 loss.

This game: On the whole, this game will be a match between two powerful teams. Although Rasl Mas’s defense is excellent, Atletico Madrid’s offensive strength and overall performance are even better. Therefore, this game is more optimistic about Atletico Madrid’s chances of winning.

Recommend negative and let negative.

The score is 0-2 1-2

Friday 004 Paris Saint-Germain vs Montpellier

Paris Saint-Germain: Paris Saint-Germain beat brest 3-2 away from home in the league, and won four consecutive victories in all competitions. It should be noted that the team has a strong momentum at home and won all the last four home games. This game may still be highly regarded at home.

Montpellier: Montpellier beat Toulouse 3-0 at home in the league, and won two of the last three games. It is in good condition. On the other hand, the team’s recent away play is still insufficient, and the last four away games have only achieved 1 win, 1 draw and 2 losses. You still need to be more careful in this away game.

In the last five meetings between the two sides, Paris Saint-Gervais scored 4 wins and 1 draw, and its track record was dominant. According to the data given by the institutions, most of the concessions given by the relevant institutions were at -1.5 initially, and most of them are at -1.75 at present, but the value of the home team is still declining, and the support of the institutions for the home team is increasing, which is beneficial to the home team. This field can pay attention to the big Paris victory.

Recommend letting win and letting even.

The score is 4-0 3-1 4-1

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The meaning of sports

The significance of sports In modern society, sports have become an indispensable part of people’s lives. Whether sweating in the gym or running outdoors, sports play an important role in nature.

First of all, exercise is very important for good health. Moderate exercise can enhance muscle strength, improve cardiopulmonary function and promote blood circulation, thus reducing the risk of disease. Moreover, through exercise, you can consume excess fat in your body, shape your ideal body shape and improve your self-confidence.

Secondly, exercise also helps to release stress and emotions. In busy work, people often bear all kinds of pressures, and moderate exercise can make the body and mind relax briefly. Whether it’s running, swimming or yoga, it can make people feel happy, relax and bring a happy experience.

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Introduction to live broadcast of games

Game live broadcast refers to the live webcast with the theme of electronic games, including live games, game explanations, game tutorials and so on. This type of live content is usually performed and explained by the anchor in the game, attracting the attention and interaction of the audience.

In the live broadcast of games, anchors usually choose the games that they are good at and love, such as League of Legends, Survival of the Jedi, the glory of the king and so on. They will give explanations and tutorials in the game, at the same time, they will also interact with the audience, answer the audience’s questions and share the game experience. -Some anchors will also hold games, competitions and challenges to attract more viewers and business opportunities.

The audience of the live broadcast of games is mainly game lovers, who can learn game skills and strategies in the live broadcast, and at the same time feel the game style and personality of the anchor. Viewers can express their support and love by commenting, praising and giving gifts in the live broadcast.

Game live broadcast platforms usually provide live broadcast functions and social functions to facilitate the interaction between the anchor and the audience. At the same time, the platform will also review and manage the live content to ensure the health and legality of the content. Some platforms will also provide value-added services such as virtual gifts and membership privileges to attract more viewers and anchors.

The characteristics of live broadcast of games are mainly manifested in the following aspects:

1. Interaction: During the live broadcast, the audience can communicate with the anchor in real time through barrage, comments, etc. This interaction not only enables the audience to share their views and opinions, but also provides feedback for the anchor to adjust the live broadcast content and strategy.

2. Immersion: Through high-definition image quality and smooth audio and video transmission, it provides an immersive viewing experience for the audience. The audience seems to be in the game world and can feel the excitement and fun brought by the game.

3. Diversification: The content of live games is rich and varied, covering various types of games. From massively multiplayer online role-playing games (MMORPG) to strategy games, competitive games and leisure games, the live broadcast platform provides viewers with endless choices. In addition, the live broadcast of the game also incorporates elements such as music and talk shows, making the live content more ornamental and entertaining.

4. Professionalism: Audiences of live games often have high demand for game skills and knowledge, so professionalism is also one of the important features of live games. Many anchors will meet the needs of the audience by sharing their own game experience, tactical analysis and operational skills.

5. Real-time: The live broadcast of games is usually real-time, and the anchor can interact and communicate with the audience in real time, which enables the audience to better participate in the live broadcast and share their ideas and opinions in time.

6. Community: Many live broadcast platforms of games are community-based, and viewers can communicate with others, share experiences and discuss games on the platform. This kind of community enables the audience to better integrate into the game world and feel the fun of the game better.

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The beauty industry is shocking, with low cost and high marketing. It turns out that we are all capital leeks.

Recently, a picture of "Cost Distribution of 79 yuan Flower Xizi Eyebrow Pencil" has gone viral on the Internet.

The insider of the industry revealed in it is surprising.

The picture shows that,79 yuan’s Huaxizi Eyebrow Pencil was awarded as high as 63 yuan in Li Jiaqi, accounting for nearly 80%.

This makes people wonder why the anchor, as a lip-service salesman, draws such a high proportion.

You know, the percentage of ordinary cosmetics counters only accounts for about 5% of the total selling price, and the maximum is no more than 20%.

Back in March, 2019, Huaxizi Loose Powder became popular in the live broadcast room in Li Jiaqi.

In 2020, in the live broadcast room in Li Jiaqi, Hua Xizi appeared 71 times, with an average cooperation of 5.9 times per month.

With Li Jiaqi’s amazing ability to carry goods, Hua Xizi surpassed the perfect diary from the "618" promotion in 2020 and became the first seller of domestic cosmetics.

It can be said that Hua Xizi grew up by relying on Li Jiaqi. In order to maintain cooperation with Li Jiaqi, he can only increase the proportion of rebates.

In addition to Li Jiaqi, Hua Xizi also used a set."high rebate"In the mode of anchor with goods, more than 300 online celebrity bloggers were launched within 3 months.

In addition to cooperating with the anchor, Hua Xizi has a similar growth path to other cutting-edge domestic cosmetics brands, and also has a variety of marketing methods.

Please be endorsed by the first-line stars, put in elevator advertisements, plant grass in KOL, online celebrity, etc.

howeverHua Xizi, who started from marketing, has a low cost performance.

69 yuan’s eyebrow pencil in the official flagship store of Huaxizi,The refill is only 0.07 grams.

What is this concept? In other words, Hua Xizi’s eyebrow pencil averages 985.71 yuan per gram, which is equivalent to 1.5g of gold.

This is not selling eyebrow pencils, this is selling gold pens!

Lao Yang, who OEM eyebrow pencils for various brands, revealed that,An ordinary eyebrow pencil of 49-69 yuan on the market, the cost price is 4.3 yuan/piece.

In addition, except for a few domestic beauty brands with self-built factories, most enterprises choose to entrust OEM production.

The same foundry often produces products for multiple brands at the same time, so it is easy to produce products with different brands and different prices, but with the same quality.

It is understood that the manufacturer of Hua Xizi Eyebrow Pencil not only OEM for Hua Xizi, but also owns its own brand.

The price of two eyebrow pencils sold by the factory’s own brand is lower than that of Hua Xizi, and the price of one of them is 0.2g in 57 yuan.

According to the unit price of grams, the price of the factory’s own brand eyebrow pencil is three times cheaper than that of Huaxizi eyebrow pencil.

Normal people can choose which product is cost-effective with their toes.

But as the eyebrow pencil incident happened, a beauty blogger said:"If you only talk about the product itself, you can buy the same quality eyebrow pencil for 10 yuan, but if you don’t care about the quality and just want to spend the shell of Xizi eyebrow pencil, then 79 pieces are worth it."

In reality, there are also many people who are eager for the fancy appearance of the brand.

What can I buy for 799 yuan? You’ll never believe it.

Huaxizi gift box with gorgeous appearance can be called "straight man gift ceiling".

On major social platforms, Tucao received countless posts from her boyfriend’s Huaxizi gift box.

In the luxurious packaging similar to the moon cake box, only three lipsticks are filled, and the other boxes are all empty.

Things are average, and the price is not low. Which fairy is not angry when she receives this?

In addition to Hua Xizi, other domestic beauty cosmetics have made a lot of efforts in appearance.

For example, Yixian E-commerce, the parent company of Perfect Diary, and Fanmilin, who sponsored a variety show, applied for most of the patents related to design, and the patents for component research and development accounted for a relatively low proportion.

Some netizens said: "I won’t buy a cosmetic when it starts to emphasize how beautiful the packaging is."

The gaudy domestic beauty made on the outside can only fool boyfriends who don’t understand cosmetics, and exquisite pig girls would rather pay higher prices to buy foreign goods with higher quality in their hearts.

However, high-priced international beauty brands must represent good quality?

Please take a look at Netease Commercial’s published price composition chart that analyzes international big-name beauty and skin care products.

The price of perfume is 776.6 yuan, and its raw material cost is only 15.6 yuan, accounting for 2%; The tariff is as high as 257 yuan, accounting for 33%.

The advertising and promotion expenses of Lancome Essence Muscle Liquid are as high as 334.8 yuan, accounting for 31%; The cost of raw materials is 21.6 yuan, accounting for only 2%.

SK-II Fairy Water, which costs thousands of dollars, and Shiseido 730 yuan/15g eye cream, all cost less than 10 yuan.

This shows that,International big-name beauty and skin care products are expensive in advertising promotion fees and tariffs, and the cost of the products themselves is extremely low.

Why can the raw material cost of international brands be so low? It is because many of their products are also produced by domestic foundries.

For example, Kosmeishi, the first makeup factory in China, which works for many domestic brands, also cooperates with international brands such as Lancome, Shu Uemura and Maybelline.

In other words, many imported cosmetics you bought are actually Made in China. But after putting on the coat of an international brand, it was presented to the altar.

After all, consumers are willing to spend a lot of money to buy international beauty brands for it.Brand awareness and international brandsPay for this identity.

And the efficacy of international big-name products may not match its high-end image.

Previously, Zhihu netizens anonymously broke the news that Estee Lauder products used hormones.

This netizen’s original skin has never been allergic, and there is no need to worry about eating spicy acne.

After using Estee Lauder’s products, her face always itches, and she also has red pimples that can’t be eliminated.

In addition to the quality of the products themselves can not be guaranteed, some international brands also make false advertisements in order to increase sales.

Just at the end of last month, Watsons was fined 80,000 yuan by the Market Supervision Administration for publishing a false advertisement that moisturizing aquatic products contained "whitening" and other effects.

So you see, international brands are not as perfect as we thought, and there may be deeper inside information in places you don’t know.

Domestic beauty cosmetics want to crack the big-name worship of consumers and seize the market quickly, not by overwhelming marketing means.But listen to the real needs of consumers, improve the quality of products and lower the price.

In this respect, other categories of domestic brands provide a good reference.

With the continuous fermentation of Li Jiaqi’s live rollover event, "a flower falls and everything comes to life", many domestic brands have taken advantage of the situation to come to the table.

Among them, the most representative is the old-fashioned daily chemical brand "Bee Flower" founded in 1985.

On the night of Li Jiaqi’s rollover, the live broadcast room of Bee Flower flooded into ten thousand people, and was teased by netizens: "This is the most unpretentious business war".

The official account of Bee Flower in Tik Tok has also increased by 569,000 in one day. Some people say that all the fans lost in Li Jiaqi have been picked up by Bee Flower.

Compared with picking up fans, Fenghua is better at picking up boxes.

Before, some netizens placed an order for bee flowers, but I didn’t expect the courier box I received was not a bee flower.

The bee flower responded that the box was too expensive and had to pick up the unwanted box thrown away by other families.

When some netizens commented that the packaging of bee flowers was "cheap", it replied "I am already very cheap".

Not long ago, when actress lareina was caught in a tax evasion scandal, Bee Flower released a video in Tik Tok saying, "If I don’t have the money to invite a spokesperson, I won’t collapse."

Why are the bees that have been selling badly so poor that they have no money to buy boxes, change packaging and invite spokespersons?

Because it is to reduce their own profits to provide you with cost-effective products.

"The price increase is only 2 yuan in 10 years"

"It has been established for 36 years without any punishment record"

"The only funds are used to research the breakthrough and upgrade of products."

……

It is this business strategy that is considered for consumers everywhere, which makes bee flowers win the hearts of consumers.

According to the chairman of Bee Flower, the gross profit margin of Bee Flower is only 15%, which is far lower than 40% of international brands.

In his view, instead of spending a lot of money on advertising, it is better to win by product quality and give profits to consumers.

Until now, bee flower is still implementing this strategy.

And Fenghua is just the epitome of many high-quality domestic brands.

For example, Hongxing Erke, an old shoe company that donated money to Henan, and Baixiang instant noodles, which have always insisted on hiring employees with disabilities, have all caught this "splash of wealth" and once again glow in the second spring.

Compared with the beauty brands who spend money on marketing, these domestic brands only use high-quality products to stand at the core of the brand.

Without the guarantee of high quality and reasonable price of products, no matter how gorgeous packaging and fancy marketing are, what is built is just a castle in the air that may collapse at any time.

Obviously, Hua Xizi did not see this clearly.

This time, it is inevitable that Huaxizi will follow Li Jiaqi’s word-of-mouth rollover.

First of all, Hua Xizi, who relies heavily on the anchor, needs to bear the negative impact of the anchor’s personal mistakes on the brand.

Secondly, the business strategy of focusing on R&D and marketing has left a flashy impression on consumers.

In addition, in the apology statement, I have always stressed that I am a domestic product, but the product has not achieved the same high cost performance as other domestic products.

For domestic products that have national feelings and are really considered for consumers, the masses will support them sincerely and with real money.

But for those brands that make money under the banner of domestic products, no one wants to be kidnapped by morality and become the leek of capital.

With the maturity of the concept of national consumption, the people’s fascination with foreign beauty brands has gradually dispersed.

If domestic beauty cosmetics want to seize the market, they still have to rely on excellent products and innovation that keeps pace with the times while "marketing opens the way".

Believe that even if there is no anchor shouting "buy it, buy it", there are still people who are willing to pay for the truly good quality products.

No one likes routines, and sincerity is always king.

Author of this article | Zhang Mo Yi
Editor in charge | faint Cui
Planning | Blue Orange