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Education and population: 11.78 million college graduates versus 8 million newborns.

Education and population issues have always been two major concerns in social development. But this year, serious challenges have occurred in both areas. Because there are 11.78 million college graduates this year, but there are only 8 million newborns.

According to recent data, the number of college graduates nationwide is expected to reach 11.79 million in 2024, an increase of 210,000 year-on-year. This huge group of graduates will face fierce competition in the job market and the pressure of employment opportunities. In order to effectively meet this challenge, the Ministry of Education and the Ministry of Human Resources and Social Security held a meeting to deploy and take corresponding measures to promote graduates’ employment and entrepreneurship.

This concern reflects the government’s emphasis on the adaptability of the education system. When formulating relevant policies, the government may consider providing more training opportunities to ensure that graduates have the skills and knowledge required by the market. In addition, supporting entrepreneurial projects and promoting industrial structure upgrading are also key factors to create more employment opportunities. This all-round consideration shows that the government hopes to promote graduates’ better integration into social and economic life through multi-pronged means.

At the same time, however, another piece of information revealed by Qiao Jie, an academician of China Academy of Engineering, at the 2023 Frontier Forum on Medical Innovation and Science and Technology has aroused widespread concern. He pointed out that the number of newborns in China has dropped by about 40% in the past five years. In 2022, the national birth population was 9.56 million, and it is estimated that the birth population in 2023 will be about 7 million to 8 million. This trend has led to profound thinking on the population structure and the decline of fertility rate.

The decline of newborn population may have a far-reaching impact on society and economy. One of them is the further aggravation of the problem of social aging. With the decrease of newborn population, the age structure in society will become more aging, which may lead to a series of social problems such as increasing the burden of old-age care and increasing the demand for medical care. In addition, labor shortage may also become a serious challenge. The decreasing newborn population will have a negative impact on the labor market in the future, which may lead to the shortage of employment in some industries and fields, and then affect the overall economic operation.

These two aspects of information jointly reveal the multi-level challenges faced by China society. In order to effectively meet these challenges, a series of comprehensive policies and measures are needed. First of all, reform and upgrade the education system to meet the needs of economic development and cultivate talents that are more in line with market demand. Secondly, measures should be taken to encourage childbearing, so as to alleviate the problems of population aging and labor shortage. This may include providing birth policy incentives and improving parenting conditions.

The government, enterprises and all sectors of society should work together to form a joint force and formulate and implement targeted policies to ensure that education and population problems can be effectively solved. At the same time, innovation and the development of science and technology should be encouraged to promote the upgrading of industrial structure and provide a better growth environment for newborns. Only by comprehensive consideration and coordinated promotion can we realize the sustainable development of society and create a more prosperous social environment for the future.

A wise man doesn’t tell lies. You have read it all, so you don’t have to praise it or pay attention to it, but please make a recommendation and forward it. Thank you!

I am a college teacher, and I am willing to share the topic of education with you. The picture comes from the network, and the infringement is informed. This article is original and any form of infringement is prohibited.

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In 2022, the cosmetics industry bid farewell to high growth: the cosmetics market has declined significantly, and it is true that wearing masks affects makeup.

Every reporter: Shu Dongni Every editor: Chen Junjie

"In 2025, China cosmetics will reach a trillion scale and is expected to become the world’s largest consumer market." In 2021, some data institutions gave predictions. However, according to the market research results of Intemin, the growth rate of cosmetics market has obviously slowed down this year. What changes have the epidemic brought to the cosmetics industry? A few years ago, the tide of domestic products was rough, but now it’s gone?

Around the above two issues, from August 23rd to 24th, at the 15th China Cosmetics Conference in Pinguan 2022, six entrepreneurs from the upstream and downstream of the cosmetics industry, from brands, channels and raw material producers, accepted an exclusive interview with the reporter of national business daily, including Li Jianfei, chairman and CEO of Vitality Group, Liu Qianfei, founder of Zhuben, Wu Tao, CEO of Yanli Cosmetics (China) Co., Ltd., and Shi Mingliang, founder of global growth system.

They told reporters that under the influence of the epidemic, the cosmetics industry as a whole bid farewell to high growth, but the sub-sectors such as efficacy skin care are gaining momentum; In the past, star enterprises entered a painful period of transformation, but it does not mean that the tide of domestic products has subsided, but the tide of capital has subsided. Farewell to the flow dividend, the cosmetics industry has entered the research and development era from the marketing era.

Image source: Photo Network -500692755

With the development of national economy, many industries, including cosmetics industry, are welcoming the wave of substitution of domestic products.

In 2020, Perfect Diary (that is, Yixian e-commerce YSG, with a share price of 1.32 US dollars and a market value of 788 million US dollars) landed in the capital market, becoming the first share of domestic beauty products, bringing the light of domestic products to the cosmetics industry, accelerating the influx of capital, and spreading financing news one after another in the industry, which also opened the biggest stage of domestic products.

However, the performance of the perfect diary after listing fell short of expectations. In less than a year and a half, it received a warning of delisting, and the impact of the epidemic was superimposed. The voice of the domestic product tide in the market was not as good as before. So, did the tide fall?

In response to this problem, the six interviewees all said that the tide of domestic products has not subsided. They believe that the fundamental driving force of the tide is the change of consumer demand, and young consumers have more confidence in national brands. Although affected by the epidemic, consumers are still enthusiastic about domestic products.

"Capital is an amplifier. The so-called ebb and flow is the ebb of capital investment in cosmetics industry." Liu Qianfei, the founder of the book, said.

In Liu Qianfei’s view, the perfect diary was successfully listed, and the capital had a good exit case in the secondary market, which led to a lot of "hot money" flooding into the primary market. Capital began to ripen cosmetics enterprises, resulting in a large number of capital grabbing projects, overvaluation of projects, rapid growth of new domestic brands and so on, which is also the time when the wave of domestic products is the biggest.

Now that capital has returned to rationality, investors of the whole consumer brand are worried about uncertainty, project selection is more critical, the threshold is higher, decision-making is more prudent, and the calmness of the secondary market is passed on to the primary market. Liu Qianfei believes that capital magnifies fear and anxiety.

Shi Mingliang, founder of the global growth system, said that in the past few years, domestic beauty products have experienced multiple dividend periods of price leveling, channel and online development of low-cost traffic, and domestic brands have ushered in rapid development. Now these dividends have subsided, and star enterprises in the past have also entered a transition period. But this does not mean that the tide of domestic products is fading.

Shi Mingliang pointed out that the fundamental driving force of the domestic goods boom stems from the national confidence of the younger generation. "Looking back to Japan, South Korea and the United States, in the past 100 years, a large number of national brands have risen, and China is also experiencing great development. Many local brands have risen. Any country will surely usher in the rise of the national tide in the process of the same economic development."

Li Jianfei, chairman and CEO of Vitality Group, also expressed the same view. He believed that it was unrealistic to accomplish what others had done in 20 or 30 years in just two or three years by relying on traffic, new channels and new demands. To a certain extent, the epidemic has accelerated the retreat of bad enterprises and brought the market back to rationality, which is more conducive to the development of the industry.

Li Jianfei also mentioned that the tide of domestic products has attracted more people’s attention to this industry, and resources and talents have flooded into the industry, which has also brought new development momentum and opportunities to the industry.

At present, the national pride of consumers in China is increasing. According to an Intel survey, 48% of beauty consumers aged 18-49 support the local economy. They are not only full of confidence and pride in local products/raw materials, but also hope to express their support for the local economy through their purchase behavior.

In the observation of Jin Yaoting, a senior analyst at Intemin, in recent years, consumers’ enthusiasm for buying domestic brands has surpassed that of Japanese and Korean brands.

Located as a direct chain brand of imported cosmetics, Yanli Cosmetics (China) Co., Ltd. has cooperated with more than 300 brands so far. Wu Tao, CEO of Yanli Cosmetics () Co., Ltd., said that Yanli started as an international brand at first, because there are no particularly high-quality brands in China. With the development of the industry, high-quality domestic brands have been rising in recent years. Since 2020, Yanli has also begun to introduce domestic brands.

"It’s not particularly much. We will inspect many aspects such as unit price, technology research and development and brand concept." Wu Tao said that although the current operation is still dominated by international brands, domestic products are still in fashion.

Image source: Photo Network -500553887

However, it is undeniable that the domestic tide of cosmetics encountered an epidemic, and both of them also reacted. Six entrepreneurs all talked about the three-year epidemic has brought many changes to the cosmetics industry. To sum up, there are three points. The first is that the cosmetics industry has entered the era of research and development from the marketing era, and the past traffic play method is not feasible.

Li Hewei, founder and chairman of Weibo Haitai Biological Group, said that one change is the intensified competition in channel marketing. Whether it is from live broadcast, short video or planting grass in the whole channel, the input-output ratio (ROI) is getting lower and lower.

Wu Tao said that under the influence of the epidemic, offline traffic decreased, prompting cosmetics companies to look for new traffic online, and channels and brands were online, which also made online traffic more and more expensive, and enterprises that smashed traffic as brands and channels were accelerated to be eliminated.

The epidemic has also accelerated the cosmetics industry into the era of intensive cultivation. "Before 2022, the playing styles of all brands tend to be the same. In the live broadcast era of online celebrity’s economy, there will be differentiation in every subdivision of the track. Some will intensively cultivate ecology, some will focus on efficacy skin care, and some will be medical beauty skin care. The future category and traffic play will be extremely differentiated." Liu Qianfei said.

"Before the epidemic, enterprises paid attention to traffic-driven, and now everyone pays more and more attention to the operation of internal strength. Before the meeting, everyone focused on live broadcast, traffic, private domain and operation, and this year it focused entirely on the profit level." Shi Mingliang mentioned that in the cosmetics industry, the cost before the epidemic has been pre-positioned, and the post-epidemic era has become a cost post-positioning.

"Cost pre-positioning means that a lot of costs are invested before the results are obtained, such as traffic delivery, high pit fees and endorsements, which means that the representatives are very confident in themselves. After the epidemic, especially since the beginning of this year, it is basically a post-cost thinking. Everyone may not even be willing to pay a penny before seeing the sales, and the advertising revenue of the platform is greatly affected. " Lion bright explained.

Shi Mingliang believes that the main reason for this change is "expected deterioration", and the future uncertainty of the market, new policies and external factors may lead to sudden changes in the industry.

The expected deterioration has directly brought about the second change, and the supply chain and upstream enterprises have gained more attention, which is also the aforementioned R&D era. "Competition is intensifying, and enterprises have to differentiate themselves at the product end, which naturally extends to the source of the supply chain." Li Hewei said that another obvious change brought about by the intensification of traffic competition is that the competitive situation extends upstream, focusing on research and development and raw material production.

Shi Mingliang also mentioned that the integration of upstream and downstream is strengthening, changing the traditional marketing orientation, and now focusing more on R&D orientation or product strength orientation to enhance competitiveness. "In the past, factories may be owned by factories, brands by brands, and channels by channels. Now it may be the integration of factories, brands and channels, and brands with integrated production and marketing will be more competitive."

In the past few years, the development of brands has also brought prosperity to supply chain enterprises. Under the background of expected deterioration, supply chain enterprises have become more stable. Shi Mingliang believes that this also explains the transfer of capital to the upstream supply chain, the rapid development of the upstream supply chain, and more and more supply chain enterprises seek listing.

As an upstream supply chain enterprise of freeze-dried mask sub-brands, Weibo Haitai has cooperated with L ‘Oré al, Betaine, shanghai jahwa, Yiyi Herbal Medicine, Baiqueling and other brands. Li Hewei has positioned Weibo Haitai as a technology-driven raw material company, and as the company behind the brand, it has also begun to enter the public’s field of vision in recent years.

The third change is that in 2022, the make-up market showed an obvious downward trend, consumers paid more attention to skin care, and cosmetics as a whole bid farewell to high growth, but the sub-sectors ushered in rapid development.

According to the data of cosmetics retail sales of National Bureau of Statistics, in 2021, the total retail sales of cosmetics in China was 402.6 billion yuan, an increase of 18.41% over the previous year, which was the largest increase in the total retail sales of cosmetics in China in the past eight years. However, according to the latest main data of the total retail sales of social consumer goods in July 2022, the total retail sales of cosmetics from January to July was 216.1 billion yuan, down 2.1% year-on-year.

Source: National Bureau of Statistics.

In fact, since the beginning of this year, the total retail sales of cosmetics has shown an obvious downward trend. From February to June, the monthly retail sales of cosmetics increased by 1.8%, -3.6%, -5.2% and -2.5% respectively, which is far from the high double-digit growth in previous years.

In the first half of this year, Mintel conducted a survey of nearly 3,000 consumers in four first-tier cities in the north, Guangzhou and Shenzhen. According to the observation of consumers in Mintel’s report "The Impact of COVID-19 Epidemic on Consumers in China-May 2022", consumers are more inclined to buy necessities such as food and basic home care products, which are more important than beauty and personal care products.

Make-up products are no longer the primary consideration in difficult times. Consumers may downgrade to cheaper products and lower the priority of non-necessities. Consumers will choose to use up their previous stocks or even stop buying. "There is a very interesting data in our survey. Only 26% of consumers said that even wearing masks, the steps of makeup are still the same as before the epidemic, and wearing masks still has a great impact on everyone’s overall makeup." Jin Yaoting, a senior analyst at Intemin, said.

According to Mintel data, the makeup market in China is subdivided by face, lips, eyes and nails. Compared with 2021, the total sales and growth rate in 2022 have declined to varying degrees.

The epidemic has caused a local shrinkage in the cosmetics market. Liu Qianfei said that consumers’ consumption habits have changed and impulse purchases have decreased, but not all categories are declining, but structural changes have taken place.

Shi Mingliang also expressed the same view. He said that the pressure on mass cosmetics is very serious this year, especially the decline of cosmetics is obvious, but there are also new opportunities for growth, that is, the growth of segmentation areas. Focus on, functional skin care, Light medical cosmetology, children’s maternal and child skin care, men’s beauty cosmetics and other sub-sectors have increased significantly.

According to IT Orange, the number of investment events in the cosmetics industry in the domestic primary market from 2018 to 2021 was 37, 38, 70 and 113 respectively, and the number only increased, but from the beginning of 2022 to the end of August, the number of investment events in the cosmetics industry was only 17. Among these 17 investment events, production, supply, research and development, skin care and men are the key words of the enterprises that have been invested.

At the same time, as the executive director of China Flavor Cosmetics Association, Li Hewei is also concerned that in recent years, policies such as "Standards for Quality Management of Cosmetics Production", "Measures for Supervision and Management of Cosmetics Production and Operation" and "Regulations on Supervision and Management of Cosmetics" have been intensively promulgated, and the requirements for enterprise compliance are also improving.

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Take you to know the history of beauty and makeup development in China and enter the world of beauty.

Press:The new generation pays more attention to new concepts such as "functional beauty" and "pure makeup".

"The clouds want clothes, flowers, and capacity, and the spring breeze blows the threshold to show off China." Beauty has always been ever-changing, and people have different standards and needs for beauty in different periods.

From "Yanzhi" 3,000 years ago to 2023, China has gone through the 3,000-year beauty history of Haohao Tangtang. Ancient facial makeup was generally suitable for women, and it was especially popular from the Shang and Zhou Dynasties to the Sui, Tang and Five Dynasties. People pounded the red orchid leaves in Yan’s land into juice and condensed it into fat makeup, which was called "Yanzhi", which was later rouge. The powder was called "Fu Powder" and the thrush was called "Daihei". The aesthetic habits of different periods in the past dynasties made the types of face makeup colorful, such as white makeup in Han Dynasty, oblique red makeup in Wei Dynasty, gorgeous peach blossom makeup in Tang Dynasty, drunken makeup, simple and elegant thin makeup in Song Dynasty, etc.

The earliest cosmetics was Guangshenghang, which was founded in Hong Kong in 1905. It mainly produced "Shuangmei" toilet water and vanishing cream, only 10 years later than "Ponzi’s vanishing cream" which came out in 1895. At that time, only a few big cities in China produced cosmetics, and the quantity was also small.

Image source: official website, shanghai jahwa

During the 1920s and 1940s, elegant and beautiful oriental makeup became popular. The makeup features in the 1930s are somewhat the same as those in the 20s, with white as the base, while the rest of the makeup focuses on circles, round faces, round blushes, half-moon eyebrows, round lips, and curved facial lines. In the early 1940s, due to the difficulties in material life at that time, the whole social atmosphere tended to be natural and simple, the popular characteristics were universal but not obvious, and makeup was also in line with nature.

In a word, the beauty of the 1940s can be said to be a kind of introverted sexiness. Characterized by soft and curved eyebrows. The balsam and vanishing cream used by Chinese people in this period were the two most used cosmetics at that time, and vanishing cream may be familiar to the older generation. This cosmetic, called vanishing cream, is a non-greasy skin care cosmetic. It disappears immediately after being applied to the skin, and it is named after snowflakes. However, vanishing cream is not a brand of cosmetics, but a general term for skin care cosmetics.

At that time, the most popular cosmetic brand was Baique Ling, which was the representative of balsam and the preferred skin care product for celebrities and nobles. At the same time, it is also a skin care luxury that has influenced generations. In addition, there are Friendship, Hongmei and Ya Shuang, which, according to the present words, were hot brands of vanishing cream at that time, and they were very popular at that time.

Image source: Baique Ling official Weibo

From 1950s to 1970s and 1950s, western makeup was highly sought after, with Monroe as a model of feminine charm. As a whole, facial makeup in this period was mainly characterized by the wisdom style with distinct facial features, and the colors were mainly blue, green and brown. The eyeliner rises above the end of the eye. In the 1960 s, when material resources became increasingly abundant, a new generation of young people grew up. Fashion is bolder, ladies’ skirts are shorter, and miniskirts and neutral clothes are sought after by young people. In makeup, thick eyeliner has become a very popular trend, making eyes look bigger and brighter. This decade has also spread false eyelashes to all parts of the world. Soon, many people began to use long false eyelashes and mascara, and the lower eyelashes began to become longer. With colored eye shadow, the lip color was also light at this time.

In the 1970s, more "natural ingredients" were added to cosmetics to meet people’s growing demand for beauty. Bronze began to be incorporated into makeup in large quantities, and pearl powder became popular, in order to make people look healthier and shine and highlight cheekbones. Twilight and cream eye shadow have become very popular trends, and transparent lip gloss has become the mainstream. At that time, the advertisements on TV didn’t know how many times to broadcast "Dabao" a day.

In addition, Procter & Gamble, which is the first representative of international cosmetic brands to enter the China market, has touched the hearts of many young people with OLAY Olay. In this era, people pursue fashion and pay considerable attention to their appearance beauty. Coupled with the continuous improvement of material living standards, people’s requirements for cosmetics are getting higher and higher. Therefore, Dabao’s cosmetics were all the rage at that time, and Olay was not inferior.

80-90 years, 80 years is an era of color, popular hair and makeup are exaggerated. With the return of disco music and the rapid development of economy, women began to make a fuss about eye makeup. Singers such as Madonna, who was all the rage at that time, led the trend, and blue, purple and pink eye shadows were overlaid to obtain a rainbow-like effect. Colored mascara and bright and bold lips were very popular in this decade, and the first anti-aging skin care products appeared in the late 1980s. During this period, Meijiajing and Xiafei were well-known cosmetics brands.

The 1990s seemed to be a counterattack against the fashion excess in the 1980s, and makeup began to return to minimalism. At that time, classic Hong Kong and Taiwan stars such as Brigitte Lin, Joey Wong, Maggie Cheung, Athena Chu, and other great beauties’ makeup was very simple, and they returned to health and nature without heavy makeup, which was very in line with the oriental aesthetics.

In the 21st century, with the emergence of new things, makeup has a higher level of leap and development. At this time, the makeup becomes more feminine, women’s eyebrows become thinner, the eyebrow arch becomes clearer, and it is matched with shiny lip gloss. Thick, feathered eyelashes are popular again, and various mascara and eyelash care products enter the market.

Image source: the idea of the worm

2021 is also an era of skin rejuvenation and nude makeup. Due to environmental factors, the frequency of going out is decreasing, and more and more time is spent at home. Wearing masks has become a daily life, but in contrast, people began to look for patterns in other places, for example, the demand for eye makeup products and nail art has become increasingly strong.

Nowadays, with the rise of the "Z" era, their understanding of makeup, as well as the diversification and deep-seated needs of makeup are constantly changing. The new generation pays more attention to new concepts such as "functional beauty" and "pure makeup", and pays more attention to factors such as safety, health, ingredients and interest in choosing cosmetics.

Image source: the idea of the worm

For the generation of young people who grew up in China’s rapid economic development and digital development, they are independent, willing to try new things and have a global vision and a sense of social responsibility. They are more willing to find their place in traditional culture and consciously choose domestic brands. Such as the perfect diary of popular brands, Hua Xizi, and popular national beauty cosmetics such as Mao Geping and Hua Zhiming. Perfect Diary defines the brand slogan as "beauty has no limit", and advocates that the younger generation should not be bound by external labels, strive to break through themselves, actively explore the infinite possibilities of life and make themselves better. It embodies the young people’s exploration, remolding and expression of beauty.

With the steady development of China’s economy and the rapid improvement of the cultural self-confidence of the new generation of consumers, the brand influence of China is expanding, and the domestic beauty brands will rise by the "national tide" and will be favored by more and more consumers.

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Introduction to live broadcast of games

Game live broadcast refers to the live webcast with the theme of electronic games, including live games, game explanations, game tutorials and so on. This type of live content is usually performed and explained by the anchor in the game, attracting the attention and interaction of the audience.

In the live broadcast of games, anchors usually choose the games that they are good at and love, such as League of Legends, Survival of the Jedi, the glory of the king and so on. They will give explanations and tutorials in the game, at the same time, they will also interact with the audience, answer the audience’s questions and share the game experience. -Some anchors will also hold games, competitions and challenges to attract more viewers and business opportunities.

The audience of the live broadcast of games is mainly game lovers, who can learn game skills and strategies in the live broadcast, and at the same time feel the game style and personality of the anchor. Viewers can express their support and love by commenting, praising and giving gifts in the live broadcast.

Game live broadcast platforms usually provide live broadcast functions and social functions to facilitate the interaction between the anchor and the audience. At the same time, the platform will also review and manage the live content to ensure the health and legality of the content. Some platforms will also provide value-added services such as virtual gifts and membership privileges to attract more viewers and anchors.

The characteristics of live broadcast of games are mainly manifested in the following aspects:

1. Interaction: During the live broadcast, the audience can communicate with the anchor in real time through barrage, comments, etc. This interaction not only enables the audience to share their views and opinions, but also provides feedback for the anchor to adjust the live broadcast content and strategy.

2. Immersion: Through high-definition image quality and smooth audio and video transmission, it provides an immersive viewing experience for the audience. The audience seems to be in the game world and can feel the excitement and fun brought by the game.

3. Diversification: The content of live games is rich and varied, covering various types of games. From massively multiplayer online role-playing games (MMORPG) to strategy games, competitive games and leisure games, the live broadcast platform provides viewers with endless choices. In addition, the live broadcast of the game also incorporates elements such as music and talk shows, making the live content more ornamental and entertaining.

4. Professionalism: Audiences of live games often have high demand for game skills and knowledge, so professionalism is also one of the important features of live games. Many anchors will meet the needs of the audience by sharing their own game experience, tactical analysis and operational skills.

5. Real-time: The live broadcast of games is usually real-time, and the anchor can interact and communicate with the audience in real time, which enables the audience to better participate in the live broadcast and share their ideas and opinions in time.

6. Community: Many live broadcast platforms of games are community-based, and viewers can communicate with others, share experiences and discuss games on the platform. This kind of community enables the audience to better integrate into the game world and feel the fun of the game better.

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Tencent Miha Tour heads-on confrontation! Who won the second chaos in 2023?

Hello, everyone, I’m Dr. X. With the official arrival of the summer file, our long-awaited 2023 second tour chaos has finally reached the white-hot stage of bayonet fighting. In the last three months alone, there have been more than 10 new second tours on the market, which are huge and very lively.

However, after a hand-to-hand combat, the result of the firefight was terrible. Except for Star Rail, which stands on the best-selling list, it seems that none of them can play. So, what’s the performance of these two tours recently? What is the specific reason behind the product rushing to the street?

Today, I will take you to make a mid-term observation of the battlefield and take stock of a wave of recently launched secondary games.

Collapse: Star Dome Railway

First of all, Lao Mi’s "Star Rail" is definitely a success beyond expectations. Before the launch of the Star Railway, many friends were actually wondering, it’s 2023, but Mihayou turned around and played such an old turn-based game. Can it really be done?

As a result, the people who questioned were once again beaten in the face, and Xingtie made about 5 billion yuan in the first month. Players originally wanted to see the drama of other manufacturers fighting the original god, but in the end it was old rice who came to sister battle himself.

As a Kryptonian who has been working full-time and has filled the abyss (chaotic memories), I still have some research on Xingtie.

The success of Star Rail can be summarized as follows: firstly, it inherits the basic disk of Mijia users, and on this basis, it optimizes and improves various minor problems next door, which is not liver-warming to play. Even the new version was sent to ten companies. He really, I cried to death.

Second, the role-building and plot performance of Star Rail go further, which is the core profit point of Mijia Game. At the same time, because it is a turn-based system, the skill design of the role can be more unconstrained.

Let’s just say that Jingyuan and Yinyuejun are not within my scope at all in terms of XP. But he meowed, the design was so handsome that he really couldn’t help but want to take it home.

Thirdly, if you have studied the battle of Xingtie in depth, you will find that its underlying mechanism is quite complicated. A seemingly simple round can be divided into several stages, and the judgment nodes of skills are also very particular. Therefore, despite the turn-based system, it has made a strong strategy and playability.

In May, I raised the problem of insufficient cultivation resources, which has been basically solved after the official activities have been intensified in the past two months. Therefore, although Xingtie itself was born with a golden key, it still broke through its own upper limit and achieved great success.

The seventh epic

Then let’s talk about the second winner, The Seventh Epic of the Middle Horse (E7 for short).

E7 has been on the line for more than a month, ranking ninth on the best-selling list. At present, 50 people are fluctuating up and down, and the score is still rising, which is considered stable. Moreover, the world arena, the core of the game, just opened half a month ago, and it is estimated that there will be some stamina to go up again.

There is no doubt that E7 is also successful, and even achieved a counterattack. Old X When I talked about E7 in video last time, most of the audience were cautious, indicating that the game was out of date. As a result, I didn’t expect it, but it became the best one except Star Rail.

And according to the news I got from my friends in Zi Long, they did a very good deal. In fact, E7′ s agent was signed as early as 18 years ago. At that time, because Korean games couldn’t get in, no one robbed it, and the agency fee was very low, so it was a big bargain. Can only say that Zi Long boss in business, is really a little level.

Aurora at White Night

Then there are two other medium-sized horses, Aurora on a White Night and Back to the Future, which I would like to call "Rucheng". That is, it seems that it didn’t work, and it seems to work again.

As "Aurora at White Night", which carries Tencent’s second-yuan ambition and contains a golden key at birth, it is really full in art vertical painting. I took these pictures as wallpaper after reading them.

But apart from art, Aurora at White Night is almost all short-board. Even the grid is like a hand rush, and it will wither immediately after a wave breaks out; The secondary flavor can’t be said to be absent, which is partial templating and almost meaningless; The domestic performance is only about 100, so I’m sorry about my background.

At this point, it’s all a failure, right? It’s really hard to say that "Aurora at White Night" has achieved one thing, that is, relying on conscience to help Tencent gain a kind nickname in the small circle-"Tengzi".

It is hard to imagine that "Aurora at White Night", which was born in Tencent, has actually become the most conscientious player in this wave. Some media headlines are directly, "Tencent has given a lesson to the domestic second tour operation?" 》

To sum up, White Night Aurora has achieved two things: the operation listens to people and the welfare is generous.

For example, if the player is tired of fighting and the UI is ugly, the game will be swept up and the UI will be redone. If there is any opinion, he will really change it. Recently, the role has been lifted out of the bug, but it has not been lifted at all, and everyone gives the highest-grade reward for nothing;

In terms of payment, the game itself has sent a lot of cigarettes, and various small gift packages have been designed, such as 2 yuan for 1 cigarette and 9 yuan for 5 cigarettes. In today’s two-tour world, which is often 648 to 50, it is quite cracked;

Faced with this situation, even if the player does not intend to pay sincerity, he will leave the game like a spare tire.

Therefore, from the results, although the income of "Aurora at White Night" is average, it has earned a drink and experience for Tencent and achieved a wonderful "Rucheng". Looking at the recent developments of the game, it is obvious that the project team is still working hard. Whether the follow-up can rise against the trend by word of mouth will be observed again.

Reverse: 1999

Compared with Aurora on a White Night, which earned a shout from the operation, the other "Rucheng" Return to the Future is completely the opposite, because the operation has lost half of its life.

In terms of packaging, Back to the Future is one of the most advanced and least-funded two tours in recent years. The plot and people of the main line are quite wonderful. Although I deleted it later, I still watched the video to make up the plot.

With excellent packaging, "Back to the Future" rushed to the third best-selling list when it was launched, which was the highest ranking except Star Railway.

However, I didn’t expect that after the highlight, the game was just like taking laxatives, and it directly plunged into a thousand miles, operating all kinds of illnesses to give players the whole job. The most classic is that "everything is as perfect as planned", which makes people wonder whether he is playing dumb or really stupid.

In short, it was originally in 1999 before it was launched, but it became a memory after it was launched. "Back to the Future" ruined the beginning of Tianhu itself, and I don’t know if it can be rescued later. It can only be said that this is also a kind of "success".

Forbidden area of dust and white

The last medium-sized horse, Dust and White Forbidden Area, unfortunately became the only clear loser.

Say this game has no advantages, right? There are also some. The large-scale BOSS war is really ok, with a strong sense of presence and quite exciting to play. But other than that, "Dust and White Forbidden Zone" is almost all a problem.

For example, game art is too picky. Because of the limitation of 3D level, the project team chose an art style close to the white model, which is full of plastic feeling. Many friends around me were dissuaded by this artistic style.

And the gameplay is still unclear. In the online version, a "bunker" was finally added, but the enemy’s excessive face-to-face melee and justice from heaven made this bunker equal to nothing, which was very tasteless, and it was easy to see that it was the result of compromise.

It can only be said that Xishanju did spend money but it didn’t work. It’s like when you want to play seriously and shoot, you suddenly find yourself dying.

If there is no other reason, it is that the step is too big and the egg is pulled. First, the team used to do "Twin Vision" and "Girl Coffee Gun", and they have completely zero experience in 3D secondary elements; Secondly, 3D two-dimensional+shooting is a brand-new field, with high risk, and success is a small probability event.

Don’t swim like Miha.

In short, except Dacheng’s Star Rail and Xiaocheng’s E7, this wave of players can basically jump. So, why is it so miserable? From an objective point of view, it is really because the second tour market is too big now.

Not only do you jump on the street on the line, but there are many others who jump on the street before going online recently, such as Other Boundaries, Time Series Residual Noise and Touring Trains. Either the data is not good, or the team is infighting, and the timing is lingering. The number of reservations is over one million, and it is still impossible. Looking back, it was a wise choice to cut down the secondary project at an early stage like Lilith did last year.

But aside from the objective reasons that the market is too big, I want to say one thing: I really don’t copy Mikhail’s tour hard for the next two tours. Without Jin Gangzuan, why do you have to take that porcelain job?

Cut through the recent wave of games, several models can see the traces of "copying Mihayou", and this kind of copying has led to various problems.

For example, in "1999", although the main frame is "Tomorrow’s Ark", it has copied the abyss of the original god, creating intensity anxiety for players when they open their clothes, and searching for resources. Who do players scold if they don’t scold you?

On the other hand, Tengzi’s "Aurora at White Night" only opened a permanent climbing tower in the early stage, and players can play whenever they want, without any pressure on players. Let’s just say we’ve reached a verdict.

There is also "Dusty Forbidden Zone", where the probability of drawing five stars from the role pool list is 0.7%, including the guaranteed rate of 1.86%, and 80 is guaranteed, but it is not written on the face.

I wonder if your family’s "Twin Vision" single withdrawal rate was 3% four years ago. How did it become like this four years later? Let’s put inflation here, right And the result? Players don’t buy it at all On the third day of the launch, the official found that the data was wrong, and it was too late to raise the level reward from 20 diamonds to 50.

Therefore, after this wave of lessons, the following products really don’t copy Mihayou hard. Many factors interact with each other, forming their own unique competitiveness. What’s the use of copying and paying or playing? I hope that the manufacturers behind will think clearly and adjust in time. You can also leave your favorite games in the second half of the year in the comments area to see which one is the most popular.

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Spring sports: Do you know anything about badminton?

Spring is a season suitable for physical exercise, which can enhance physical fitness, promote body growth and metabolism. Badminton is a sport that is very suitable for spring.

The benefits of badminton

Badminton is suitable for men, women and children, and the amount of exercise can be determined according to one’s age, physique, sports level and venue environment. Moderate badminton can promote teenagers’ height growth and cultivate their excellent psychological qualities such as self-confidence, courage and decisiveness. The elderly and infirm can exercise as a method of health care and rehabilitation to achieve the purpose of stretching joints, thereby enhancing the functions of cardiovascular and nervous systems and preventing and treating cardiovascular and nervous system diseases in the elderly. Badminton requires practitioners to judge the ever-changing ball path in a short time and fight back decisively, so it can improve the sensitivity and coordination of human nervous system.

Badminton needs to keep moving, jumping, turning and swinging on the court, and reasonably use various hitting techniques and footwork to hit the ball back and forth on the court, thus increasing the strength of upper limbs, lower limbs and waist muscles, accelerating the blood circulation of the exerciser, and enhancing the functions of cardiovascular system and respiratory system. It is a decompression and relaxation exercise.

What are the weight-loss advantages of badminton?

Relatively speaking, badminton is easy to operate and its technical content is not very high. If you don’t pursue the level of competition, it is a very easy sport to get started. In addition to singles, you can also play doubles and mixed doubles, which is richer and easier to stick to than running and skipping in a single form. After all, you are not exercising alone. So if you want to choose a long-term weight loss exercise that you can stick to, but don’t want to choose running, badminton is a good way.

Matters needing attention in playing badminton

There are many back and forth movements and lateral movements when playing badminton. In order to catch the ball "steadily, accurately and firmly", the movement speed will be very fast. Such rapid movement is easy to cause ankle sprain. The ligaments around the ankle joint and the ankle joint capsule are damaged, which causes joint instability and joint pain, and severe cases need surgical treatment. If you don’t pay attention to long-term exercise, your ankle will be sprained repeatedly, which may turn into arthritis in a few years.

Badminton is an over-the-shoulder sport, that is, the wrist and elbow move beyond the shoulders. Over-shoulder time is long, which easily leads to shoulder fatigue. The impact between the humerus and the acromion may cause subacromial bursitis, medial humeral condylitis, etc. Therefore, there must be sufficient warm-up exercise before playing badminton, so as to avoid injury in high-intensity exercise.

Badminton has low requirements on time, place and physical conditions of participants, and has obvious fitness and sports effects. It is a sport suitable for national fitness. However, it is easy to sweat in spring exercise, so you should wear underwear that can absorb sweat and a coat that can keep out the wind and dissipate heat. Similarly, cotton socks that can absorb sweat should be worn on the feet, and sports shoes should also wear a pair of sports shoes that are warm and breathable. (Tong Zhi)

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Three ways to repair feelings, uprooting stubborn emotional problems.

I don’t know if you have ever met such a dialogue scene:

"When you go home, you will know how to play with your mobile phone. I am taking care of my baby at home alone, and I have to wait on your family."

"I’m not tired? I work hard to make money outside every day, and I have to accept it when I come back. "

From being single to starting a family and then having children, this is the state that most people will eventually enter.

The breakdown of many couples’ feelings often occurs during the period after the two sides form a family and have children.

01

Why do feelings fade after giving birth to a child?

1) the transition period of the relationship.

There is one of the most common challenges in the relationship, which we call the relationship transition period.

If we regard a family as a person, it has a life cycle, and in each different life cycle, we have to adapt to the transformation of the family itself.

The challenge of this transformation is the biggest test of the relationship.

Many people may have experienced the challenge from students to the workplace, from love to marriage, but they may not be able to withstand the challenge of having children.

Because the challenges of having children are different from those from students to the workplace and from love to marriage, students can control the challenges they face in the workplace and love to marriage, but the birth of children brings third-party variables.

For example, after giving birth to a child, some people will say that "in-laws only care about the baby" and "when the husband comes over, it seems that there is no extra communication except eating and taking care of the baby", all of which are the results of the third-party variables of the child.

What you can decide by yourself has turned into having to make a decision with others, which is the biggest challenge after giving birth.

2) Increased responsibility and anxiety.

Many women will feel heavier responsibilities after giving birth, and with the biochemical changes in the body, they will gradually enter a state of anxiety.

For example, a reader once told me that after giving birth to a child, she would feel anxious when she saw the deposit in her account, and she would feel a sense of shame inside:

As a mother, if she goes out to work, she can’t stay with her children; As a lover, if you don’t go out to work, you won’t share the economic pressure for your husband.

She is in a hurry, but the more she wants to make money, the more busy she is, the more tired she is, and the more she is in a bad mood.

Fortunately, she didn’t meet an inactive husband, and her husband would patiently tell her, "You can’t sit for a long time now, you can’t be too tired, and you don’t have to rush to work."

But her anxiety made her lose sight of her own value and her husband’s thoughtfulness.

3) Lack of emotional communication.

There is no denying that in the matter of parenting, most women will always enter the role faster than men.

Most women will focus on their children after giving birth, and their bodies need to recover, so they will choose to sleep in separate beds, which also makes some boys feel left out.

A male reader once said that since his wife was pregnant and the child is two years old now, they have never had a one-time life.

He understands that sex is not all, but it is also a spice in emotional life.

He is the kind with strong sexual desire, but his wife never takes the initiative, and sometimes she is rejected when she wants it.

So he was hit hard, but he was sulking for his family and children, but he just felt that the relationship between husband and wife was getting worse and worse.

Although it is men’s ignorance of the father’s role that leads women to pay more attention to their children, one-way giving can never make a family enter a positive cycle.

02

How to keep the relationship between husband and wife from hibernating?

A reader once told me that since the birth of her child, no matter whether she is together or in a different place, there is nothing about both sides except talking about the child.

At first, she would take the initiative to talk about the daily life of some children. Later, her husband didn’t even talk to her about his work industry, content and treatment, and asked her not to tell him about the troubles of taking care of children.

Slowly, she didn’t say anything according to the meaning of the other party, but she found that there was something wrong with this life.

She put forward her own ideas carefully and actively, and finally found that communication was "bull’s head is not right for horse’s mouth", and what she expressed was completely different from what her husband understood.

Before marriage, they talked about everything, but now there is a backlog of things that have not been solved. Her husband is an avoidant personality, and she is a radical personality, so she really wants to know, "Can such a relationship between husband and wife return to pre-marriage?" .

1) mentality construction.

When most people encounter an emotional problem, there will be a common state: "How can I go back to the past?"

There are three states in life: past, present and future.

But the past can never go back, the future can never go, and people can only grasp the present.

Moreover, we need to deeply realize that we can never step into the same river twice.

As far as the child is born, we can’t go back to the past. The best solution to the problem is only to find a new way for husband and wife to get along and a new balance on the existing basis.

With the expectation that "the relationship between husband and wife can return to pre-marriage", the mentality is easy to collapse.

Only by grasping the present opportunity and rebuilding a new balance can we have a healthy and comfortable mentality.

2) The framework of emotional repair.

Emotional repair is a process, not a result.

When many people encounter problems, they directly think "I wish I could do something", for example, "I wish both husband and wife could bear with me, understand each other, care about each other and tolerate each other".

The problem is that it is absolutely impossible to do this without the process of intermediate change and learning.

For example, just like a boy chasing a girl, it is impossible to say to the other party just after meeting, "Shall we have a wedding tomorrow?"

Holding a wedding is a result, and it is a necessary process for two people to know, communicate and get married. It is impossible to omit all the processes and get the results directly.

Therefore, we can’t skip the repair process and directly get the result of two people’s emotional repair.

And all emotional repair frameworks are the relationship between "chasing" and "fleeing".

What is the relationship between "chasing" and "fleeing"?

If the other party has completely escaped, broken up or divorced, this time is not called "repair", but called "redemption."

Then what is repair?

Repair is that the two people have not divorced or separated, but the two sides have a relationship of escape and pursuit in terms of motivation.

It’s like the heroine of the story said that her husband is an avoidant personality and she is a radical personality. But in the restoration framework, we can put these things down first and simply regard the whole restoration framework as the relationship between "chasing" and "fleeing".

A successful restoration framework, first of all, the person who is chasing must stop first.

For example, if it is a state of accusation, it is necessary to stop first. Because only the person who stops blaming, chasing and running away will stop.

Maybe at the beginning, the other party won’t stop immediately, but will look back a little suspiciously until it is determined whether the other party will stop chasing and attacking, and then stop slowly.

This is an overall framework, and it is absolutely impossible to repair it successfully without grasping this point.

In order to repair successfully, the pursuers must stop first, and the fugitives will stop. Otherwise, one person chasing and one person fleeing will only make the relationship between the two people farther and farther.

3) See the change of the whole relationship at the macro level.

From a macro perspective, husband and wife used to be a small system in the world of men and women, but after giving birth, they will become a big system of ternary relationship between a man, a woman and a child.

In this process, we should understand a truth: all the methods used to deal with the binary system have failed in the new ternary system.

In other words, it is necessary to upgrade the whole system, instead of trying to face new problems with some tools and methods in the past.

Just as it is impossible to repair a car with the tools of repairing a carriage, because a carriage and a car are two different things, and the whole parts and systems of a car are different from them.

So you have to understand that in the face of new problems, you have to use new methods:

A, the way of expression.

Everyone has negative energy, which can be expressed and should be expressed.

Children are originally an emotional connection. Why do some boys ask not to tell him about the troubles of taking care of children?

Because many people will inadvertently complain when sharing their children’s daily lives.

I don’t know how you talk about children and the details, but I guess these "troubles" may be:

The child is crying again;

The child didn’t sleep well again;

The child soiled this sheet again;

……

If only these complaints and accusations can’t form an emotional connection, what could have been shared should be:

Wow, he is great today, he can turn over;

Yo, you can walk;

Can talk now;

……

These have a lot of happy growth parts, and I believe that as a father, I am willing to listen to them.

Don’t just turn a child into an annoyance. He should have become a common source of joy. This is the concrete operation of emotional connection.

B. Effective communication: step by step.

The management of marriage should be two-way. But don’t give each other a big indicator and a big problem at the beginning, but communicate with him clearly first: what is the division of labor between each other in this family?

We should learn to advance step by step, such as what is the economy, what is the housework, and what is the education of children?

List all the common things and housework that make you collapse, so that two people can get the task according to their contribution to the family. When they get the task, everyone will do it, and no one will say who.

Only by establishing rules can we measure the relationship between two people and let both sides know clearly what responsibilities they should bear.

In addition, when chatting, we should also pay attention to emotional lines and logical lines.

Because chatting is not looking for right or wrong, communication is connecting the subjective world of two people and the distance between hearts.

In a word, we humans live in two worlds:

One is the "objective fact", that is, what happened;

The other is "subjective view", that is, "what do I think of this matter? How do I feel? What are my joys and sorrows? "

Always remember that the connection between two people together is first of all the connection between heart and heart, and it is the connection of emotions.

If emotional joys and sorrows are not connected, and they don’t really see each other, there will be no each other in their eyes, and this feeling without spiritual connection will eventually dry up.

The above articles are sent to all couples who encounter emotional setbacks and difficulties. I sincerely hope that you can reactivate a relationship through heart-to-heart connection.

No website, newspaper, TV station, company, organization or individual can use the illustrations in this article in whole or in part without authorization.

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The beauty industry is shocking, with low cost and high marketing. It turns out that we are all capital leeks.

Recently, a picture of "Cost Distribution of 79 yuan Flower Xizi Eyebrow Pencil" has gone viral on the Internet.

The insider of the industry revealed in it is surprising.

The picture shows that,79 yuan’s Huaxizi Eyebrow Pencil was awarded as high as 63 yuan in Li Jiaqi, accounting for nearly 80%.

This makes people wonder why the anchor, as a lip-service salesman, draws such a high proportion.

You know, the percentage of ordinary cosmetics counters only accounts for about 5% of the total selling price, and the maximum is no more than 20%.

Back in March, 2019, Huaxizi Loose Powder became popular in the live broadcast room in Li Jiaqi.

In 2020, in the live broadcast room in Li Jiaqi, Hua Xizi appeared 71 times, with an average cooperation of 5.9 times per month.

With Li Jiaqi’s amazing ability to carry goods, Hua Xizi surpassed the perfect diary from the "618" promotion in 2020 and became the first seller of domestic cosmetics.

It can be said that Hua Xizi grew up by relying on Li Jiaqi. In order to maintain cooperation with Li Jiaqi, he can only increase the proportion of rebates.

In addition to Li Jiaqi, Hua Xizi also used a set."high rebate"In the mode of anchor with goods, more than 300 online celebrity bloggers were launched within 3 months.

In addition to cooperating with the anchor, Hua Xizi has a similar growth path to other cutting-edge domestic cosmetics brands, and also has a variety of marketing methods.

Please be endorsed by the first-line stars, put in elevator advertisements, plant grass in KOL, online celebrity, etc.

howeverHua Xizi, who started from marketing, has a low cost performance.

69 yuan’s eyebrow pencil in the official flagship store of Huaxizi,The refill is only 0.07 grams.

What is this concept? In other words, Hua Xizi’s eyebrow pencil averages 985.71 yuan per gram, which is equivalent to 1.5g of gold.

This is not selling eyebrow pencils, this is selling gold pens!

Lao Yang, who OEM eyebrow pencils for various brands, revealed that,An ordinary eyebrow pencil of 49-69 yuan on the market, the cost price is 4.3 yuan/piece.

In addition, except for a few domestic beauty brands with self-built factories, most enterprises choose to entrust OEM production.

The same foundry often produces products for multiple brands at the same time, so it is easy to produce products with different brands and different prices, but with the same quality.

It is understood that the manufacturer of Hua Xizi Eyebrow Pencil not only OEM for Hua Xizi, but also owns its own brand.

The price of two eyebrow pencils sold by the factory’s own brand is lower than that of Hua Xizi, and the price of one of them is 0.2g in 57 yuan.

According to the unit price of grams, the price of the factory’s own brand eyebrow pencil is three times cheaper than that of Huaxizi eyebrow pencil.

Normal people can choose which product is cost-effective with their toes.

But as the eyebrow pencil incident happened, a beauty blogger said:"If you only talk about the product itself, you can buy the same quality eyebrow pencil for 10 yuan, but if you don’t care about the quality and just want to spend the shell of Xizi eyebrow pencil, then 79 pieces are worth it."

In reality, there are also many people who are eager for the fancy appearance of the brand.

What can I buy for 799 yuan? You’ll never believe it.

Huaxizi gift box with gorgeous appearance can be called "straight man gift ceiling".

On major social platforms, Tucao received countless posts from her boyfriend’s Huaxizi gift box.

In the luxurious packaging similar to the moon cake box, only three lipsticks are filled, and the other boxes are all empty.

Things are average, and the price is not low. Which fairy is not angry when she receives this?

In addition to Hua Xizi, other domestic beauty cosmetics have made a lot of efforts in appearance.

For example, Yixian E-commerce, the parent company of Perfect Diary, and Fanmilin, who sponsored a variety show, applied for most of the patents related to design, and the patents for component research and development accounted for a relatively low proportion.

Some netizens said: "I won’t buy a cosmetic when it starts to emphasize how beautiful the packaging is."

The gaudy domestic beauty made on the outside can only fool boyfriends who don’t understand cosmetics, and exquisite pig girls would rather pay higher prices to buy foreign goods with higher quality in their hearts.

However, high-priced international beauty brands must represent good quality?

Please take a look at Netease Commercial’s published price composition chart that analyzes international big-name beauty and skin care products.

The price of perfume is 776.6 yuan, and its raw material cost is only 15.6 yuan, accounting for 2%; The tariff is as high as 257 yuan, accounting for 33%.

The advertising and promotion expenses of Lancome Essence Muscle Liquid are as high as 334.8 yuan, accounting for 31%; The cost of raw materials is 21.6 yuan, accounting for only 2%.

SK-II Fairy Water, which costs thousands of dollars, and Shiseido 730 yuan/15g eye cream, all cost less than 10 yuan.

This shows that,International big-name beauty and skin care products are expensive in advertising promotion fees and tariffs, and the cost of the products themselves is extremely low.

Why can the raw material cost of international brands be so low? It is because many of their products are also produced by domestic foundries.

For example, Kosmeishi, the first makeup factory in China, which works for many domestic brands, also cooperates with international brands such as Lancome, Shu Uemura and Maybelline.

In other words, many imported cosmetics you bought are actually Made in China. But after putting on the coat of an international brand, it was presented to the altar.

After all, consumers are willing to spend a lot of money to buy international beauty brands for it.Brand awareness and international brandsPay for this identity.

And the efficacy of international big-name products may not match its high-end image.

Previously, Zhihu netizens anonymously broke the news that Estee Lauder products used hormones.

This netizen’s original skin has never been allergic, and there is no need to worry about eating spicy acne.

After using Estee Lauder’s products, her face always itches, and she also has red pimples that can’t be eliminated.

In addition to the quality of the products themselves can not be guaranteed, some international brands also make false advertisements in order to increase sales.

Just at the end of last month, Watsons was fined 80,000 yuan by the Market Supervision Administration for publishing a false advertisement that moisturizing aquatic products contained "whitening" and other effects.

So you see, international brands are not as perfect as we thought, and there may be deeper inside information in places you don’t know.

Domestic beauty cosmetics want to crack the big-name worship of consumers and seize the market quickly, not by overwhelming marketing means.But listen to the real needs of consumers, improve the quality of products and lower the price.

In this respect, other categories of domestic brands provide a good reference.

With the continuous fermentation of Li Jiaqi’s live rollover event, "a flower falls and everything comes to life", many domestic brands have taken advantage of the situation to come to the table.

Among them, the most representative is the old-fashioned daily chemical brand "Bee Flower" founded in 1985.

On the night of Li Jiaqi’s rollover, the live broadcast room of Bee Flower flooded into ten thousand people, and was teased by netizens: "This is the most unpretentious business war".

The official account of Bee Flower in Tik Tok has also increased by 569,000 in one day. Some people say that all the fans lost in Li Jiaqi have been picked up by Bee Flower.

Compared with picking up fans, Fenghua is better at picking up boxes.

Before, some netizens placed an order for bee flowers, but I didn’t expect the courier box I received was not a bee flower.

The bee flower responded that the box was too expensive and had to pick up the unwanted box thrown away by other families.

When some netizens commented that the packaging of bee flowers was "cheap", it replied "I am already very cheap".

Not long ago, when actress lareina was caught in a tax evasion scandal, Bee Flower released a video in Tik Tok saying, "If I don’t have the money to invite a spokesperson, I won’t collapse."

Why are the bees that have been selling badly so poor that they have no money to buy boxes, change packaging and invite spokespersons?

Because it is to reduce their own profits to provide you with cost-effective products.

"The price increase is only 2 yuan in 10 years"

"It has been established for 36 years without any punishment record"

"The only funds are used to research the breakthrough and upgrade of products."

……

It is this business strategy that is considered for consumers everywhere, which makes bee flowers win the hearts of consumers.

According to the chairman of Bee Flower, the gross profit margin of Bee Flower is only 15%, which is far lower than 40% of international brands.

In his view, instead of spending a lot of money on advertising, it is better to win by product quality and give profits to consumers.

Until now, bee flower is still implementing this strategy.

And Fenghua is just the epitome of many high-quality domestic brands.

For example, Hongxing Erke, an old shoe company that donated money to Henan, and Baixiang instant noodles, which have always insisted on hiring employees with disabilities, have all caught this "splash of wealth" and once again glow in the second spring.

Compared with the beauty brands who spend money on marketing, these domestic brands only use high-quality products to stand at the core of the brand.

Without the guarantee of high quality and reasonable price of products, no matter how gorgeous packaging and fancy marketing are, what is built is just a castle in the air that may collapse at any time.

Obviously, Hua Xizi did not see this clearly.

This time, it is inevitable that Huaxizi will follow Li Jiaqi’s word-of-mouth rollover.

First of all, Hua Xizi, who relies heavily on the anchor, needs to bear the negative impact of the anchor’s personal mistakes on the brand.

Secondly, the business strategy of focusing on R&D and marketing has left a flashy impression on consumers.

In addition, in the apology statement, I have always stressed that I am a domestic product, but the product has not achieved the same high cost performance as other domestic products.

For domestic products that have national feelings and are really considered for consumers, the masses will support them sincerely and with real money.

But for those brands that make money under the banner of domestic products, no one wants to be kidnapped by morality and become the leek of capital.

With the maturity of the concept of national consumption, the people’s fascination with foreign beauty brands has gradually dispersed.

If domestic beauty cosmetics want to seize the market, they still have to rely on excellent products and innovation that keeps pace with the times while "marketing opens the way".

Believe that even if there is no anchor shouting "buy it, buy it", there are still people who are willing to pay for the truly good quality products.

No one likes routines, and sincerity is always king.

Author of this article | Zhang Mo Yi
Editor in charge | faint Cui
Planning | Blue Orange