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"Qingyu Nian" was sued for paying ahead of time. How can Tencent iQIYI earn a decent income?

It seems that 50 yuan has triggered a lawsuit, but it is actually a collective counterattack by consumers against the company’s business model.

Text | Sixth Sense

It is difficult to make a play, even more difficult to watch a good play, and it is even more difficult to follow the hit online drama "Celebration of More Than Years". How difficult? 50 yuan, making Tencent Video and VIP members enemies and going to court.

On December 11, 46 episodes of "Qingyu Nian" were broadcast to 22 episodes, and a charging window suddenly popped up on the screen. Fans who were chasing the drama were informed that Tencent Video and iQIYI Video had launched the "Qingyu Nian" VIP advanced on-demand service, that is, on the basis of VIP watching 6 episodes first, VIP members can watch 6 more episodes during the update by paying another 50 yuan.

VVIP is set up outside of VIP, and the on-demand mode directly touches the bottom line of users, causing thousands of waves with one stone. Some users are angry: "It’s too ugly to eat" "It’s crazy to think about money" "This operation is really slutty." The People’s Daily immediately issued an article criticizing "some websites that are caught in the water, burning forests and hunting, and destroying their future." For a time, the video platform became the target of public criticism, and the criticism was boiling.

Things continued to ferment until December 17, and Tencent and iQIYI, who were unable to bear the pressure of public opinion, responded one after another, admitting that they were "not considerate enough to members’ consumption psychology". "The original intention was to meet user requests, but it was not done well." However, as of December 19, the advanced payment on-demand model was still not removed from the shelves. iQIYI adjusted the charging rules to VIP members to conduct on-demand at a price of 3 yuan per episode. After watching the rest of the plot, it cost a total of 63 yuan, which did not drop but rose.

In the face of a series of operations on the video platform, most users said they could no longer bear it and had to protect their rights. Weibo blogger @logos logicspublished a public post on the 19th, saying that he had sued Tencent, demanding confirmation of multiple terms under the Tencent Video Super Film and Television VIP membership service agreement, and compensation for economic losses of 500 yuan. This move triggered 24,000 people to participate in the discussion, and the number of supporters continued to rise.

A domineering president-like increase in money on demand has made the video platform a "public enemy of the whole people". Regardless of whether the lawsuit is won or lost, the platform’s reputation has been greatly backlashed. It seems that 50 yuan has triggered a lawsuit, but it is actually a collective counterattack by consumers against the business model of the enterprise. For video platforms, business conduct is understandable, but how to make users willing to pay for a variety of payment methods and earn decent money? This requires deep thinking.

Is it worth watching 6 more episodes for 50 yuan?

In fact, the model of advanced on-demand is not the first of "Celebration of More Than Years". This summer’s hot "Chen Qing Ling" also adopted the method of advance on-demand in the final finale. Whether it is VIP or SVIP, users can pay 6 yuan for a single episode, or directly unlock it for 30 yuan to the finale. In addition, the finale is not sold alone, that is, users must spend 30 yuan to see the finale.

This move also attracted a crusade, but at the same time, users have to pay for it, more than one million people pay on demand, according to the package price of 30 yuan, Tencent overnight nearly 80 million yuan in the bag.

After "Chen Qing Ling", latecomers have followed suit. As of now, with the addition of "Celebrating More Than a Year", five episodes have been launched in an attempt to advance on-demand: the manga drama "Once Upon a Time There Was a Spirit Sword Mountain", users can watch the last five episodes in advance for 12 yuan; the urban romance drama "You Without Secrets" remade from "Hear Your Voice", users pay 2 yuan to watch the next episode in advance, and pay 3 yuan to unlock to the finale; the ancient costume romance drama "The Bright Moon Shines on My Heart" launched members to spend an additional 12 yuan to enjoy the last 6 episodes of the finale.

The video platform has tried to test the bottom line of users again and again. Why did "Qingyu Nian" become the "scene of a large car accident"? "Behind the scenes" believes that this is directly related to the user attributes corresponding to various dramas.

When "Chen Qing Ling" was broadcast, the reputation was not good in the first week, complaining more than praising. Later, the breakthrough in the promotion of the series was transferred to the marketing point of the two male protagonists’ appearance, attracting a large number of fans. The biggest difference between fans and fans is that the focus is on Idol itself, willing to pay for idols and regard spending money as support, which is fundamentally different from the mentality of fans who watch the show in advance.

After that, the manga drama "Once Upon a Time There Was a Spirit Sword Mountain", the remake drama "You Without Secrets", and the ancient costume romance drama "The Bright Moon Shines on My Heart" all hit the secondary payment point at the "Unlocked Finale". From the perspective of the mentality of the drama fans, spending money once can see the end, and you don’t have to worry about waiting for more, which is equivalent to solving the problem at one time.

As the popular drama "Celebration of More Than a Year" at the end of 2019, the identity of the drama chaser is relatively complex and can be roughly divided into three categories:

◆ The first is the original party. The original novel "Qingyu Nian" was first published in Qidian Chinese in 2007. It is an early work of the platinum writer China Literature Limited, and it is also its famous work. Compared with the general adaptation, "Qingyu Nian" opened with a comic and humorous style, which won the favor of many original parties, which also won the first batch of fans for the script itself.

Secondly, there is the fan club. "Celebration of More Than a Year" brings together young idol stars such as Zhang Ruoyun, Li Qin, Xiao Zhan, Song Yi, and Li Chun. Chen Daoming, Wu Gang, and other actors are blessed. They have their own fan attributes, and girls and women take it all, which coincides with "Chen Qing Ling".

◆ Finally, there are drama chasers, who belong to retail investors. Most of them come for the reputation and popularity of the drama, and the purpose is simply to watch the drama. Therefore, it is not difficult to infer that the drama chasers in "Qingyu Nian" cover a wide range of age groups, and most of them are rational drama watchers.

The video platform obviously did not understand the user. "Qingyu Nian" chose to start on-demand in the 22nd episode, which was more than half ahead of the previous drama. The so-called advanced on-demand was only to quench the hunger and thirst for a week. Even if the drama fans spent 50 yuan, they still couldn’t get rid of more suffering. For VIP users, the meaning of VIP lies in dignity, privilege, level, and identity. If you pay for the second time without prior notice, you will disregard the user’s right to know. It doesn’t matter whether you spend money or not. The key is not this truth. On the other hand, "Qingyu Nian" suffered copyright leakage, and the number of pirated episodes was more than that of advanced on-demand. For the time being, regardless of piracy violations and violations, from the choice level, it has already provided a new release outlet for drama fans. Internal and external factors are mixed together, and the video platform naturally causes fans to boycott.

"Advanced on-demand" is just the beginning?

The emergence of "advanced on-demand" is not a whim of video platforms. "Behind the scenes" understands that behind the pay-and-pay is a reflection of the difficulties and pressures currently facing video platforms.

According to official data, in 2018, the three video platforms of "Aiyouteng" lost a total of about 19 billion yuan. In 2019, the loss continued to grow. The third quarter report of 2019 released by iQIYI showed that the net loss in the quarter reached 3.70 billion yuan, an increase of 19.4% compared with the loss in the same period last year.

The losses are caused by various factors, but in the final analysis, there are problems with the business model of Internet audio-visual. As early as 2018, Yang Weidong, the former rotating president of Alibaba Entertainment, bluntly said, "If the business model is just pure advertising and membership buyout model, there is no problem with simple production, purchase and sales relationships. But as the investment in head content gradually increases, the value of content cannot be fully digested by advertising and membership alone. Video platforms will usher in a cold winter after the capital ebb."

Looking back over the past few years, under the impetus of "content is king", the copyright battle between video-based websites has become more and more intense. In the era of PC Internet video in 2013, the competition for video rights triggered a "money-burning war".

In 2013, Sohu Video spent nearly 100 million to buy the exclusive broadcast rights of "The Voice of China"; in 2014, iQIYI bought the "Dad Where to 2", "Happy Camp", "Every Day Up", "Variety Big Coffee Show" and "Let’s Date" in one breath. The copyright of the five variety shows cost close to 200 million yuan; in 2015, Tencent bought NBA exclusive broadcast rights for 5 years and 500 million dollars.

The competition of online video platforms has caused copyright fees to soar. It is understood that in 2006, the copyright fee for a single episode of "Wulin Gaiden" was 1250 yuan; in 2011, the copyright fee for a single episode of "Step by Step" was more than 700,000 yuan; in 2016, the copyright fee for a single episode of "Ruyi Chuan" was 9 million yuan… In just ten years, the copyright fee has skyrocketed by 7,200 times, which is naturally the main reason why Internet video platforms are difficult to make profits.

In the second half of 2018, salary restrictions and entertainment restrictions were introduced one after another, and the copyright cost of video platforms decreased. But new problems have come again. First, the overall slowdown in the growth rate of the industry. In 2018, the overall user growth rate of online video has dropped to 5.7%, compared with 25.5% in 2008. According to QuestMobile statistics, as of June 2019, the number of active users of online video increased by only 2.4% year-on-year, which is the lowest level in the pan-entertainment industry. Second, as the entertainment industry encounters a capital winter, advertisers have taken a conservative attitude towards the overall growth of the marketing budget of video platforms. This is undoubtedly worse for video platforms that achieve commercial closed-loop through "new user acquisition through ads" and merchant advertising.

In response to the "Qingyu Nian" advanced on-demand incident, both platforms involved gave official responses. Wang Juan, vice president of Tencent Video, said, "We have also thought about the controversy caused by" Qingyu Nian "this time, and we are still not considerate enough in our understanding of members’ notification and consumer psychology. In the future, we will further optimize and enhance the service experience of members, and bring you more high-quality content and considerate service." iQIYI also made a similar statement. Dai Ying, vice president of iQIYI and general manager of the self-produced drama development center, said, "Our original intention is to meet users’ more diverse content needs, but we may not have done a good job. In the future, we hope to take more into account users’ psychology and do a good job in the design and notification of the broadcast."

The anxiety of video platforms comes from the disparity between revenue and cost, so exploring new business growth points will become inevitable.For users, "advanced on-demand" is just the beginning. Compared with the forced buying and selling of "Qingyu Nian", the difference in the future will only be the improvement of consumer comfort.

How can video platforms earn a decent income?

The video industry is an early industry of the Internet. As early as 2005, Tudou was launched. In 2006, Youku was launched, and the industry has a history of more than ten years. At present, the companies in the first camp of the video industry include iQIYI, Tencent Video, Youku, and Mango TV, PPTV, etc. Unfortunately, these video platforms are all lossmaking.

Looking at the foreign video industry, it is a hot one. In the early morning of October 17, Netflix, the largest video platform in the United States, announced its third-quarter financial results for this year. According to the financial data, Netflix’s third-quarter revenue was $5.245 billion, an increase of 31.1% over the same period last year’s $3.999 billion. Net profit was $665 million, an increase of 65% over the same period last year’s $403 million. At the same time, in November this year, Apple TV + and Disney + were launched one after another, and Disney + gained 4 million users in the first month and received $55 million in revenue.

"Behind the scenes" Horizontal comparison found that these foreign profitable mainstream video platforms have exclusive profit models, which is also a good reference for domestic video platforms.

1) Increase the price of membership fees and make a good transition to new and old customers

Judging from the "Qingyu Nian" storm, it is not easy for members of video websites to raise prices. Netflix also encountered such a development crisis in 2014. At that time, Netflix’s approach was to divide members of different levels according to the resolution and sound effects of video signals. First, the price was raised for new high definition members, from the original $7.99/month to $9.99/month, and old users enjoyed the price of $7.99 until two years later. In this way, not only did it fully respect the existing rights of old users, but also allowed new members to enjoy better high definition services. Correspondingly, Netflix’s paid members still increased by 18.9% in 2014.

Apple TV + and Disney +, which launched in November this year, have also done their homework on the user experience. Both new services support 4K and HDR format content. The increasing technological content brings users a sense of freshness, and the membership fee increase naturally becomes appropriate.

2) Homemade content, deeply engaging users

High-quality and unique content, available only to paying subscribers, has always been a must-kill weapon for Netflix to dominate the market. Have you seen the TV series "House of Cards"? Former US President Barack Obama is said to be fascinated by it and complained that the sequel is too slow. Some even say that the plot of "House of Cards" will affect the outcome of the US presidential election. Its production and distribution company is Netflix.

How strong is Netflix’s homemade content? On December 10, 2019, at the Golden Globe Awards, known as the "Oscar weathervane", it successfully led with 17 nominations in the TV category and 17 nominations in the film category. This seems to mean that Netflix is not far from the Academy Awards for Best Picture. Spending money, throwing money, or throwing money, under the strategy of desperately making content, Netflix’s goal must not only be the Oscars. It is Netflix’s ambition to bring the film and television industry to the main track of streaming media.

Coincidentally, on December 17, 2019, the Shanghai Magnolia Awards announced that online dramas will also be able to participate in the competition from next year. This is undoubtedly a good opportunity for domestic video platforms to break through the circle and gain mainstream recognition in the industry, and it is bound to stimulate the high-quality development of online dramas.

3) Multimeson propagation to expand overseas markets

Every industry has a bonus period and a ceiling. In September 2010, Netflix took the first step in overseas expansion – entering Canada, and in the following six years, it has been deployed in more than 190 countries and regions around the world. In July this year, Netflix also extended its tentacles to India, launching a subscription model for Indian mobile phone users only 199 rupees per month. In addition, at the beginning of this year, Netflix also won the global streaming rights of "Wandering Earth" except for the Chinese mainland. Then, in April this year, Netflix announced that it had obtained the exclusive broadcast rights of Korean dramas "The Abyss", "Spring Night" and "Asda Chronicles". Netflix Chief Content Officer Ted Sarandos disclosed that Netflix’s current paying user growth is mainly from the international market.

In recent years, Netflix has also been exploring multi-meson communication, and has deployed in three OTT devices with the highest popularity of streaming media players/playback sticks, smart TVs, and game consoles. According to the latest survey data, Netflix has become the most frequently used platform on TV in the United States, surpassing traditional cable TV and cable broadcasting. Recently, Netflix also announced the lease of New York’s iconic cinema, the Paris Theater, and plans to use this location for special events, screenings, and theatrical releases of some large-scale works.

A discussion on the profit model of the video industry triggered by the on-demand model of "Qingyu Nian" is far from over. It is foreseeable that the way to increase profits should not be to pick up users’ wool, but how to improve service quality and formulate reasonable charging standards. Looking to the future, the potential of long and short video aggregation, the new opportunities brought by users’ willingness to pay, the new value generated by cross-content ecological linkage, and the vast international market will all be opportunities for the domestic video industry.

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Which is better than the open source multimodal model? The TOP12 list is coming

Organize from Happy

Quantum bit | WeChat official account QbitAI

The explosion of GPT-4 has completely set off the research upsurge of multi-modal large models in academic circles.

However, how to measure the performance of this kind of model has been controversial in the industry, and there is no comprehensive evaluation standard.

In addition, there is no complete review to define and study it.

In view of this, Tencent Youtu, jointly with China University of Science and Technology and Xiamen University, published two papers on multi-modal large models.

There is not only the first multi-modal large-scale model review-

There is also a comprehensive evaluation list!

Related projects have exploded on GitHub, and as of July 3, they have already won 2200+ stars.

So, what are the best multi-modal large models in the industry at present? What are its definition, key technologies, advantages and challenges?

Let’s take a look together.

TOP12 ranking of multi-modal large models

The researchers set a total of 16 lists, including two general lists and 14 subtasks.

The overall list can be regarded as the score of the "overall ability" of the model, which is divided into perceptual and cognitive categories, and 14 subtasks are some of the subdivided tasks, which can evaluate whether the multi-modal large model is better at doing something.

The researchers selected a total of 12 open source multi-modal models to "demonstrate" the evaluation criteria.

The total list of perception categories is the total score of all perception tasks, and the display is the highest in BLIP-2:

The general list of cognitive classes is a list of various cognitive tasks, which adds up to the highest in MiniGPT-4:

The evaluation results show that BLIP-2 and InstructBLIP are in the top three in these two lists, and they are really the "top players" of the current open source multimodal model.

Specific to the 14 subtasks, the ranking of the model is different.

The evaluation results are as follows. It can be said that it is clear at a glance who is more "partial" and who can achieve comprehensive optimization in various tasks:

So, how is the score result of this list obtained?

How to get the scoring standard?

The paper holds that a good multi-modal large-scale model scoring standard should have the following four characteristics:

(1) It should cover as many areas as possible, including perception and cognitive ability (perception is the basis of cognition).

Among them, the former refers to identifying objects, including their existence, quantity, position and color; The latter refers to more complex reasoning based on comprehensive perceptual information and knowledge in LLM, including common sense reasoning, numerical calculation, text translation and code reasoning.

(2) Its data or labeling should avoid using existing public data sets as much as possible to reduce the risk of data leakage.

Therefore, all instruction-answer pairs in the evaluation should be artificially constructed. For a small number of public data sets, only their images are used without relying on their original labels. At the same time, try to collect data by manual shooting and image generation.

(3) Instruction design should be as concise as possible and conform to human cognitive habits.

Different instruction designs may greatly affect the output of models, but all models are evaluated under unified and concise instructions to ensure fairness. A good multi-modal large model should have the ability to generalize to such concise instructions and avoid falling into hint engineering.

(4) The output of multi-modal large model under this concise instruction should be intuitive and convenient for quantitative statistics.

The open answer of multi-modal large model poses a great challenge to quantitative statistics. The existing methods tend to use GPT or manual scoring, but they may face inaccurate and subjective problems.

Therefore, after the production, the final evaluation question is about this:

Then, according to the accuracy of the model answer, the score is judged.

It is worth mentioning that the authors have also tried to design multiple-choice instructions, but found that the current multi-modal large model is still difficult to follow such complicated instructions. (doge)

Summary of the first multi-modal large model

Of course, the evaluation criteria of this list are not "groundless".

To understand why the list is rated like this, you can look at another paper review on multimodal large models, which carefully sorts out its definition, key technologies and challenges.

Specifically, the paper defines the multimodal megamodel (MLLM) as "a model with the ability of receiving and reasoning multimodal information, which is extended from LLM".

Compared with the popular single-mode LLM, this model has the following advantages:

It is more in line with the habit of human cognition of the world. Human beings have multiple senses to receive multiple modal information, which are usually complementary and synergistic. Therefore, using multimodal information can generally better recognize and complete tasks.

More powerful and user-friendly interface. By supporting multimodal input, users can input and convey information in a more flexible way.

Broader mission support. LLM can usually only accomplish the tasks related to pure text, while MLLM can accomplish more tasks through multimodal, such as picture description and visual knowledge quiz.

Therefore, if you want to study this kind of multi-modal large model, you often need to master three key technologies:

1. Multimodal instruction tuning (M-IT).

2. Multimodal in-context learning (M-ICL).

3. Multimodal Chain of Thought, M-CoT).

In addition, we need to study one of its applications (multimodal system with LLM as the core), namely LLM-Aided Visual Reasoning, LAVR).

However, at present, the multi-modal large-scale model is still in its infancy, so there are also some challenges, such as limited perceptual ability, fragile reasoning chain, further improvement of command obedience ability and the widespread problem of object illusion.

For more summary details and list details, you can poke the paper to view it ~

Multi-modal big model list:

https://github.com/BradyFU/Awesome-Multimodal-Large-Language-Models/tree/Evaluation

Paper address:

[1] Summary: https://arxiv.org/abs/2306.13549

[2] Evaluation: https://arxiv.org/abs/2306.13394

End—

Advances in science and technology meet every day ~

Original title: "Which is the strong open source multimodal model? The TOP12 list is coming, and GitHub has won 2.2k+ stars.

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"cut interest rates" landed! Just now, the central bank released

Official website, the People’s Bank of China, announced today that in order to maintain a reasonable and abundant liquidity in the banking system at the end of the season,On September 29th, 2024, the People’s Bank of China carried out the reverse repurchase operation of RMB 182 billion by means of fixed interest rate and quantity bidding, and the operating interest rate was 1.50%, compared with 1.70% before..

The central bank issued a notice on September 27th, saying that from September 27th, the operating interest rate of 7-day reverse repurchase in the open market was adjusted from the previous 1.70% to 1.50%. The operating rates of 14-day reverse repurchase and temporary positive and negative repurchase in the open market will continue to be determined by adding and subtracting points on the operating rate of 7-day reverse repurchase in the open market, and the range of adding and subtracting points will remain unchanged.

On September 27th, the central bank did not carry out the 7-day reverse repurchase operation, but carried out the 14-day reverse repurchase operation of 278 billion yuan, with an operating interest rate of 1.65%. Therefore,Today is the official landing of the 7-day reverse repurchase operation interest rate reduction.

On September 24th, at the press conference held by the State Council Press Office, Pan Gongsheng, Governor of the People’s Bank of China, announced that the policy interest rate of the central bank would be lowered, and the 7-day reverse repurchase operating rate would be lowered by 0.2 percentage point.From the current 1.7% to 1.5%,Guide the loan market quotation interest rate and deposit interest rate to go down simultaneously, and keep the net interest margin of commercial banks stable.. Pan Gongsheng said that this policy interest rate adjustment is expected to drive the medium-term loan facility (MLF) interest rate down by 0.3 percentage points, and the loan market quotation rate (LPR) and deposit interest rate will also drop by 0.2 to 0.25 percentage points.

Earlier, Director Zou Lan of the Monetary Policy Department of the People’s Bank of China introduced at the press conference of the State Council Office on September 5 that the central bank had made it clear that the operating interest rate of the 7-day reverse repurchase was the main policy interest rate, and changed the bidding of the 7-day reverse repurchase from the original interest rate to the fixed interest rate and quantity bidding, which fully met the bidding needs of primary dealers. The interest rate is no longer the result of winning the bid, but is determined by the central bank according to the needs of implementing monetary policy; Quantity is no longer a means for the central bank to regulate liquidity, but is jointly determined by primary dealers according to the policy interest rate and their market judgment, which is conducive to enhancing the initiative of institutional liquidity management.

Source: CCTV Finance (ID: cctvyscj)

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Mobo will come! September 17th.

Qilu Evening News Qilu Yidian reporter Xu Ning Zhang Zisen
Lead the development of the industry and create a better future together. The 19th China International Motorcycle Expo (hereinafter referred to as China Motorbook Expo) will be held in Chongqing (Yuelai) International Expo Center from September 17th to 20th this year. China Motorbook Fair is the only national professional motorcycle fair approved by the State Council, and has been held for 18 consecutive sessions. China Mobo Fair is the largest professional motorcycle exhibition in China and even in the world this year. It is an important publishing platform for new products and technologies, leading the new development trend of the industry.
At the same time, China Mobo Fair represents China motorcycle industry enterprises and motorcycle enthusiasts, the core scene of communication with all walks of life and countries around the world, represents the current level of China motorcycle enterprises, promotes the vigorous development of China motorcycle culture, and shows the vitality and vitality of China motorcycle enthusiasts to the world.
In 2021, the exhibition area of China Mobo Fair exceeded 100,000 square meters, with over 1,000 complete vehicle and clothing equipment brands, and brand-new exhibitions were presented in six exhibition halls. The exhibition area increased by 50% compared with last year, and the number of exhibitors doubled compared with last year.
During the exhibition period, there will be more than 50 new car launches, including 2 international big-name annual new car launches, and the on-site carnival night will also be held for 3 consecutive nights. The whole scene will be performed, the program will be upgraded, and star drivers and hipsters from all fields will join in, bringing an immersive experience to the audience.
Under the guidance and support of the relevant government departments, the organizing committee of China Mobo Fair will make prevention and control measures and emergency plans in combination with the latest technical means to fully protect the health and safety of exhibitors and visitors during the exhibition and ensure the orderly and efficient development of the exhibition.
New scene, new form and new mode
The exhibition service mode has been fully upgraded.
The 2021 China Mobo Fair will be innovated in an all-round way, and an industrial chain with systematic development of exhibitions, conferences, competitions, performing arts and cultural tourism ecology will be built, and multi-dimensional and multi-city scenes will be linked to expand the activity space and participation capacity.
The exhibition scene mode has been upgraded in an all-round way, and the "1+1+2+7" scene is integrated in the whole city and even the whole country. There is a main venue of Chongqing Guobo Center (Yuelai) with an area of over 100,000 square meters, a "CIMA Locomotive Park" specially built for motorcycle friends all over the country, and at least two hot pot business districts representing Chongqing characteristics, including Xi ‘an in Shaanxi, Taiyuan in Shanxi, Chengdu in Sichuan, Nanjing in Jiangsu, Changsha in Hunan, Kunming in Yunnan and Fangchenggang in Guangxi.
Therefore, combining the cutting-edge Internet technology and online display forms, we can open up online and offline interactive scenes and show the creativity and value of motorcycles in all directions. In the 5G era, we will build a benchmark for the service model of C-side exhibitions, explore new scenes, new forms and new models, and promote the development of new consumption.
As the largest professional motorcycle exhibition in China and the world, this exhibition will have more than 30,000 square meters of outdoor venues to carry out dynamic motorcycle exhibitions. The "920 Labor Knight’s Day", "CIMAMotor’s C-bend debut", "CIMAMotor’s Owner Selling" and "CIMA Motor’s Favorite Model Selection and Test Drive Experience of the Year", which are deeply loved by motorcyclists, are about to start registration or voting. This year’s newly added "Go to Chongqing for Barbecue" national motorcyclists reception area is in full swing, and more special interactive activities will be unlocked one after another, presenting the interactive participation and appreciation of motorcycles to the audience in all directions.
Among them, the "920 Labor Knight’s Day" will adopt the latest Internet technology to realize the cross-regional linkage communication of exhibition brands between Chongqing’s main venue and seven key regional sub-venue cities across the country. The sub-venue cities will not only hold special theme activities such as motorcycle and accessories product display, motorcycle riding parade and motorcycle music festival simultaneously with the main venue, but also connect with the main venue to enjoy the national motorcycle lottery.
It is reported that the value of prizes this year will continue to double on the basis of 2020, and motorcycle friends can realize "cloud gathering and cloud gathering" with motorcycle friends all over the country in their territories.
New Breakthrough of Fashion Trend Culture
Cross-border integration leads the industry to break the circle
Grasping and focusing on youth culture, fashion trends and creative design, China Mobo Fair is not only a fashion exhibition but also a cattle club, leading the new trend of fashion and entertainment in motorcycle industry, and will present a cool lifestyle with attitude to the audience, fully display motorcycle trend culture and gain insight into future consumption trends.
Stunts, please don’t try.
This year’s China Mobo Fair will deeply explore the consumer demand, and it will show the characteristics of intelligence, electrification, networking and personalization, and new products, new designs, new ways of travel and entertainment will be presented one by one. At the same time, the offline scene of this year’s exhibition will be upgraded, and the world’s first 80,000 lumen laser projection equipment will be used to create a brand-new night environment and create a phenomenal communication event; With the support of Chongqing municipal government and relevant departments, CIMA motorcycle park, motorcycle racing field and camping ground will be built for motorcycle friends all over the country, and an interactive experience in which motorcycle friends can participate extensively will be carried out.
In the era of short video communication, the online and offline scenes of China Mobo Fair are comprehensively planned and innovated, covering all kinds of motorcycle and youth trend cultural scenes.
Cooperate with domestic short video platforms, social platforms and e-commerce platforms such as Aauto Quicker, Tik Tok, bilibili and Tmall, and cross-border integrate youth cultural groups such as blind box play, CIMA IP development, tattoos, extreme bicycles, skateboards, retro motorcycles and refits, car refits and underground bands. There are not only stars, trendy V, and motorcycle friends from all over the country, but also the cross-border cooperation of well-known automobile brands, car modification clubs and extreme sports brands to jointly create a youth trend cultural circle.
Not only can the motorcycle friends who can’t attend the "Yun Guan Exhibition" learn about the new trends, new technologies and new highlights of the motorcycle industry in China from multiple angles, but also introduce potential consumer groups into the circle, so that the pan-motorcycle circle will continue to expand.
The enthusiasm of motorcycle friends across the country is high.
I am eagerly looking forward to the China Mobo Fair.
As the most influential annual event in motorcycle industry, China Mobo Fair is the annual punching place and gathering place for motorcycle practitioners and enthusiasts. Near the exhibition period, the official fans of the exhibition, the backstage of official accounts of major platforms, the fans of major media and the fans of national clubs are enthusiastic and are very much looking forward to this year’s party. Three days after the online ticket collection channel was opened, the number of pre-registered visitors was nearly 20,000, 2.5 times that of last year.
In order to better provide exhibition services for the audience, enhance the exhibition experience and ensure the smooth arrival of motorcycle friends, the organizing Committee encouraged motorcycle friends to arrive in the form of clubs this year, and gave motorcycle friends riding subsidies and organizational rewards, as well as other on-site service resources. According to incomplete statistics, the number of motorcycle riders who are going to ride this year has tripled compared with last year. The organizing committee will provide free exhibition places and more services for motorcycle clubs and motorcycle riders at the exhibition site, and invite the clubs and motorcycle riders who support the development of the China Motorcycle Expo to share the success.
This year, in order to thank the motorcycle riders for coming, the organizing committee opened the North Outdoor Plaza, and carried out interactive activities such as C-bend debut, car owners selling their cars, motorcycle riders’ favorite car test drive experience of the year. At the same time, 50-200 square meters of national motorcycle riders reception areas were set up at the exhibition site and CIMA Locomotive Park, inviting motorcycle riders from all clubs in China to barbecue in Chongqing, and jointly operating to provide special services for motorcycle riders, so as to promote motorcycle riders’ exchanges and interactions while ensuring health and safety.
Some exhibitor brands
Motorcycles of participating brands: Harley, BMW, Honda, Kawasaki, Ducati, piaggio Group, Indian, Polaris, MV Agusta, Benelli and other international brands, Haojue Suzuki motorcycles, Seclon, Zongshen piaggio, Wuji, QJMOTOR, Lifan, Universiade, Haojin, Excelle, Gaojin, Jedi motorcycle, and so on.
Electric motorcycles: brands such as Davinci Tech, SOCO, Dianfei, Senlan, Moling, World of Warcraft Travel, Jilong, DOFERN, Haolin and Shenyun.
Participating brands of motorcycle parts: Chuangcheng, Bosch, Marpai, Tengsen Tire, Wanda Tire, Chaoyang Tire, Michelin Tire, Yuanxing Tire, Yu ‘an Shock Absorber, Collotte, Leipai, Zhenghe, shun feng, DID, Chaohui, Changxing, Marshal, Liyang, Huawei, Tianfeng, repsol, Sharp, Degang, Huixin and Ye Sheng.
Participating brands of electric vehicle parts: Jinyuxing Motor, Siqi Technology, Saiying Motor, Transit Motor, Lingbo Motor, Xinwei Motor, Boliwei Power Supply, Songli Power Supply, Aolong Power Supply, Gates Belt Drive and Conditek Drive.
Exhibiting brands of equipment: TORC, JUST1, TankedRacing, Nolan, Cardo, Scorpion, Helstons, LS2, LEXIN, Osa, AVA, Jiguan, SHAD, ForceGarder, NERVE, LAZER, A Star, MOTOBOY, Saiyu, CYRIL, NEXX and Qiyiqixing. YOHE, RYMIC, mount fuji, KOMINE, DRAG, SENA, HHI, WEEPRO, NANSH, Active Region, FASEED.
(The picture in the article comes from the previous China Mobo Fair)
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When the boys put on the mask, VC came.

Original Yang Wenjing Wild Consumption Bar

Maybe one day, boys will be as crazy as their girlfriends in the live room of skin care and beauty.

Author I Yang Wenjing

Report I PEdaily in the investment community

Girls who were worried about skin care and beauty makeup 10 years ago never imagined that one day, men around them would get together to discuss which brand mask to put on and which set of skin care products to use.

This scene has become a reality today. In recent years, the exclusive men’s skin care and beauty track has been popular. In the beginning of 2022, Guochao men’s personal care brand "Blue Department" announced the completion of tens of millions of Series A financing, which was led by Meihua Venture Capital, followed by Jiuchuang Capital and Jinhuifeng Capital. Established more than two years ago, Blue Department has obtained three rounds of financing, with investors including Qifu Capital, Magellan Group Gaosaier and Qianhai Luojin Fund.

Interestingly, it was a woman who founded this male consumer brand. Ten years ago, Ding Jie, the founder, overheard two male friends borrowing masks from each other during a camping trip, which showed her the blue ocean of the domestic market for male cosmetics. After some research, Ding Jie established the Blue Department. Aiming at the young consumer groups after 1995, the Blue Department quickly circled several major e-commerce platforms shortly after its establishment, and in the Tmall Double Eleven last year, the turnover in the first hour of sales increased by 50 times year-on-year.

At one time, the consumption power of male groups was ranked at the end by entrepreneurs and investors, especially in the field of cosmetics and personal care with obvious female labels, and there were very few male consumers. However, with the Z-generation boys gradually stepping onto the consumption stage, the anxiety of face value spread to young men, and the makeup and skin care brands of exclusive boys began to enter the public eye.

A set of data shows that the post-90 s and post-95 s have become the main consumers of online male skin care products, accounting for about 60%. In recent years, with the rise of brands such as Li Ran, Blue, Tabula Rasa, and Dear Boyfriend, VCs have also begun to move.

A girl who makes men’s skin care products was voted by VC.

The blue department was born out of a missed business opportunity.

Ten years ago, there was a wave of "other economy" consumption in China. Grasping women’s needs meant seizing business opportunities. During that time, many domestic beauty brands such as Perfect Diary and Hua Xizi were founded one after another, but Ding Jie, who is considering starting a business at this time, missed this wave perfectly.

By chance, Ding Jie and his friends participated in a camping trip in the hinterland of the desert. During the camping trip, they heard two male friends borrowing masks from each other. At that time, cosmetics and skin care products for male consumers were still scarce in China, but the number of boys who already had skin care awareness was increasing. This made Ding Jie smell the potential business opportunities in the field of men’s cosmetics.

With 15 years of experience in e-commerce and traffic management, Ding Jie began to conduct in-depth market research. She found that in the face of the growth and diversification of the demand side, the domestic market for men’s cosmetics still lacks high-quality supply. Some brands have low prices and ignore quality control, which leads to the inability to guarantee the repurchase rate. Some brands even change the packaging directly and sell it to male consumers on the basis of women’s makeup formula, lacking the exclusive supply of men.

In addition, international brands have strict control over profit margins, and most of their men’s makeup products cost several hundred yuan, so there is still room for improvement in cost performance. In the sinking market where the purchase channels of skin care products are relatively simple, young men are more dependent on online shopping.

So, Ding Jie found a breakthrough. In October 2018, Ding Jie officially started the brewing of blue brands, and found team members with experience in leading cosmetics industries such as L ‘Oreal, Huaxizi and Martin. Their goal is very clear-insist on high-quality products that are really suitable for men, and build Blue into a more popular domestic brand of men’s cosmetics.

In March 2019, the "Blue Department", which focuses on men’s cosmetics, was formally established, moving in two directions towards men’s skin care line and men’s makeup product line. Team Ding Jie priced the single blue product below 100 yuan, hoping to reach the young consumers after 1995 and the people in the second, third and below cities through high cost performance.

Ding Jie once mentioned in his speech that the post-70s and post-80s may not develop skin care habits, but the post-90s group has developed skin care habits since childhood, and they are more willing to make independent decisions when they grow up. She is concerned that the market demand has changed and started to migrate to the younger Z generation.

Based on previous e-commerce marketing experience, Ding Jie paid special attention to product packaging design. In addition to forming a unique cool style, the Blue Department also focuses on combining the preferences of the Z generation, launching short video content marketing, and conducting cross-border cooperation with Guoman IP.

Less than a year after its establishment, the repurchase rate of some products of Blue Department in e-commerce channels such as Tmall, JD.COM and Xiaohongshu exceeded 10%, and it received nearly 15 million yuan of angel round financing from Locke Fund. During the period of June 18, 2021, the sales of the whole network of Blue Department exceeded 10 million yuan, and the following month, Qifu Capital was obtained, and the Pre-A round of financing of 10 million yuan of Magellan Group Gaosaier was obtained.

At the beginning of this year, Blue Department announced the completion of tens of millions of A-round financing, which was led by Meihua Venture Capital, followed by Jiuchuang Capital and Jinhuifeng Capital. The rapid entry of VC in a short period of time further proves the potential of men’s skin care and beauty track, but the market brought by "men’s beauty economy" is far more than that.

The rising male economy:

In the future, boyfriends may be crazier than you in grabbing skin care products.

When the anxiety of face value spreads from women to men, boys care for their faces as much as girls after 1980s and 1990s. According to the latest data of Ai Media Consulting, there is not a big gap between male cosmetics consumption level and female cosmetics consumption level in 2021. The average monthly consumption of 23.3% male consumers is between 1,000-2,000 yuan, and that of 25.6% male consumers is between 500-1000 yuan, while the proportion of women with the same consumption level is 22.1% and 33.6% respectively.

In the past two years, many new roles have been born in men’s skin care and cosmetics track. In 2019, the original beauty agency, which focuses on men’s beauty and skin care, and JACB, which provides trend grooming and skin care for Z generation boys, were established one after another. One year later, the popularity of men’s beauty and skin care tracks continued to increase, and brands such as Liran, Blue, Tabula Rasa and Dear Boyfriend entered the market, and they successively obtained financing soon after their establishment.

Among them, men’s comprehensive personal care brand has completed six rounds of financing more than a year after it was officially launched. The largest round of the disclosed amount was the B+ round of financing of nearly 300 million yuan in April, 2021, which was led by Tiger Global, with bilibili as the strategic investor, and the old shareholders Wuyuan Capital, Red Dot China and SIG followed suit in excess. In the previous rounds of financing, there were also many well-known institutions.

At the same time, the financing was announced by Tabula Rasa, a men’s fashion makeup brand, which won the angel round financing of China at the speed of light and Huaying Kaitai with millions of dollars. Tabula Rasa was founded in 2020. Founder and CEO Yi Zheng is a VIP and art collector of many luxury brands. In his early years, he worked hard in the financial investment banking industry. Under his leadership, Tabula Rasa was launched only a few months ago, and the monthly growth rate of sales exceeded 100%.

In addition, DearBoyFriend, a men’s grooming brand, also received tens of millions of RMB Series A financing from Black Ant Capital, Jinding Capital, Jinshajiang Venture Capital and Huachuang Capital in March 2021. This is the first self-owned consumer brand hatched by Zanyi and Jinshajiang Venture Capital in early 2020. One year later, DearBoyFriend’s monthly sales exceeded 10 million, and male buyers accounted for more than 90%.

For a long time, men have been ranked at the end of the consumer group, and the traditional investment value is compared with "men are not as good as dogs". However, with the younger generation of male consumers having a certain economic strength, the demand for male consumption has rapidly emerged and is constantly showing a diversified trend. Like the blue department, emotional factors such as game co-branding and trend packaging gradually enter the product elements.

A VC who focuses on the consumption track once said that boys are actually willing to spend money and are willing to spend a lot of money, but the money will be placed in a specific category with less explicit; On the other hand, men pay more attention to quality and practicality when buying, so their decision-making is relatively rational and the frequency of repurchase is relatively high. But this label has also changed at present, and these changes are the key to embracing the future.

Among them, the most obvious thing is that men’s appearance anxiety is magnified on social media, and they are willing to spend money on their faces like girls, thus giving birth to more and more male beauty and skin care brands. In the Double Eleven in 2021, Tmall data showed that the growth rate of men’s make-up in Z generation has reached 122%, and the growth rate of men’s skin care is 82%.

Vilen, a partner of Wuyuan Capital, once mentioned that "the demand of a new generation of male consumers for beauty image continues to evolve, and the cognition and creation of personal image need new product brands in new crowds and social scenes." The consumption habits of Z generation men have broken the traditional thinking. Maybe one day, boys will be as crazy as their girlfriends in the live room of skin care and beauty.

Original title: "When the boys put on the mask, VC came"

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Youxin is accused of selling accident cars and there is no after-sales second-hand car trading chaos.

  Zhongxin Jingwei Client September 29th (Wu Qilong) In December 2017, Ms. Tang’s family bought a used car through Youxinpai Tianjin Branch. After more than a month of use, the car began to have various faults. After inspection, it was found that the engine and gearbox of the car had traces of being disassembled for maintenance, which was suspected to be an accident car. Since then, Ms. Tang has embarked on a protracted road to safeguarding rights.

  "Your feedback question, Youxin used car has been accepted. After confirmation and verification, I will contact you actively within 1 working day. " Ms. Tang reluctantly told Zhongxin Jingwei that she had received hundreds of similar text messages, but there was no staff in Youxin to solve the problem. At the same time, because Ms. Tang said that she would refuse to repay the loan for this car, Ms. Tang’s family received more and more harassing calls for debt collection.

  For the problems reflected by Ms. Tang, Zhongxin Jingwei made a verification to the customer service of Youxin Group. The customer service staff confirmed that it has indeed received many complaints about the accident car, vehicle loan and loan collection from the platform about this order. However, the relevant person in charge of the public relations department of Youxin said that consumers bought cars from car dealers, and the vehicle problem had nothing to do with Youxin, which only provided financial leasing services.

  What is the problem? How can consumers protect their rights and interests when they encounter similar situations, and can the second-hand car trading platform not take responsibility?

▲ Data Map Photo courtesy of Ms. Tang
▲ Data Map Photo courtesy of Ms. Tang

  Buying a car | I feel that the platform service is good

  In mid-December 2017, Ms. Tang’s family took a fancy to a 2013 Buick Hideo XT used car in Tianjin Yunda used car market.

  Ms. Tang said that considering that it is only a means of transportation for the elderly to take care of their children, buying a used car is enough. During the car selection, a staff member of Yunda used car market said that if it was decided to buy this car, it would be arranged for the staff of Youxin to talk about it.

  "Then Sun Pei, a salesman wearing Youxin overalls, arrived at the scene and said that he was only responsible for business and not quality inspection. If he was not at ease, he would let his colleagues in the quality inspection department of Youxin test again. Immediately, two excellent quality inspectors arrived at the scene. After checking the car, the two said that the car was in good condition, there was no accident, and there were only a few scratches on the body. " Ms. Tang said.

  She recalled that she didn’t know much about cars and all the procedures were handled through the Youxin platform. Youxin promised to help with everything such as car loan, insurance and warranty, and felt the service was particularly good at that time.

▲ Bank card transaction details show that the down payment of the vehicle was delivered to Ms. Youxintang for the picture.
▲ Bank card transaction details show that the down payment of the vehicle was delivered to Ms. Youxintang for the picture.

  Ms. Tang also mentioned that Youxin said that due to the existence of loans for vehicles, vehicle property certificates, car purchase contracts, insurance documents, etc. must be placed on Youxin, so at present, she only has one car, one driving license and one transaction receipt for the down payment of vehicles.

  "My Youxin APP did not leave a transaction record." Ms. Tang said that the procedure was handled in the Youxinpai office of Tianjin Yunda used car trading market, and the whole process was completed offline without online operation.

  Car | Suspected to be an accident car

  After Ms. Tang paid the down payment, Youxin didn’t deliver the car directly, but it took a week to inform you to pick up the car at Youxin store (not the same Youxin store as when you saw the car). Ms. Tang said that when she picked up the car, she found a particularly deep scratch on the glass of the main cab of the vehicle, and immediately found Youxin. Because the quality inspector left a picture of the car condition when she first saw the car, she found that the car glass was intact when she checked the car.

  After confirming that the scratches on the car glass occurred during the period from the down payment to the pickup of the car, Youxin guaranteed the car and compensated the car glass and the whole car for 5000 yuan. "There is a payment record of Youxin compensation at hand. At that time, there was a problem with the vehicle, and Youxin gave after-sales protection." Ms. Tang told Zhongxin Jingwei.

▲ 5,000 yuan payment record paid by Youxin. Photo courtesy of Ms. Tang
▲ 5,000 yuan payment record paid by Youxin. Photo courtesy of Ms. Tang

  In mid-January this year, Mr. Li (Ms. Tang’s father-in-law), the owner of the vehicle, found that the fault light was always on when the vehicle was in use, and then it rattled when it started, and it often happened that the gear could not be hung and the gear could not be picked up during driving.

  Ms. Tang said that by March of this year, it was already very difficult to start the car. It was difficult to shift gears and pick gears, and sometimes it would turn off, but it could still be driven with great efforts. In March, the car couldn’t run at all.

  "At this time, we realized that the problem of vehicles may be very serious." So, Ms. Tang sent the car to the vehicle repair shop for inspection. After inspection, the master of the repair shop told Ms. Tang that the engine and gearbox of the car had traces of being disassembled for maintenance. If it was to be repaired at its own expense, it would cost more than 30,000 yuan.

▲ You Xin sent a text message "Will reply within one working day". Photo courtesy of Ms. Tang.
▲ You Xin sent a text message "Will reply within one working day". Photo courtesy of Ms. Tang.

  Ms. Tang suspected that this was an accident car, so she began to contact the customer service of Youxin, and every time the customer service replied, "Your feedback question has been accepted by Youxin used car. After confirmation and verification, I will take the initiative to contact you within 1 working day, but in fact there has been no reply.

  In desperation, Ms. Tang had to contact Sun Pei, the salesman of Youxin who bought the car at that time. Sun Pei told Ms. Tang that he was only "responsible for pre-sales, regardless of after-sales" and gave Ms. Tang a customer service phone number of Youxin Beijing. However, after contacting Ms. Tang, she found that the rhetoric of Youxin Beijing customer service is still "the feedback problem has been accepted and will be contacted actively within one working day", and the problem has not been solved.

  Rights protection | Multi-party contact is blocked and long

  In the case that the problem has not been solved for a long time, Ms. Tang decided to suspend the car loan in August and return it after the vehicle problem was solved. However, since the suspension of car loan repayment, Mr. Li, the owner of the car, has received dozens of harassing calls from Youxin every day. Some of the calls also threatened, "We are the collection department of Youxin, and we don’t care if the car is an accident car, but if we don’t repay the car loan on time, someone will come to collect it and confiscate your house and car."

▲ Some harassing calls from the excellent letter collection department. Photo courtesy of Ms. Tang
▲ Some harassing calls from the excellent letter collection department. Photo courtesy of Ms. Tang

  "Now, this car has been lying downstairs," Ms. Tang said. "We can’t drive it after buying it, and we have to pay back the loan every month. We are really anxious."

  In August, Ms. Tang finally waited until someone from Youxin took the initiative to contact her. However, Han Jiahua, a self-proclaimed after-sales person of Tianjin Youxin Airport Branch, said that in early 2018, Youxin Tianjin Company was divided into two parts, one part was Youxin Airport Branch and the other part was Youxin Yunda Branch; The car was bought in Yunda Branch, but it will be fed back to Airport Branch every time after sale. This has nothing to do with Airport Branch, so we have to go to Yunda Branch to solve the problem.

▲ Communicate with Youxin after-sales WeChat for about a week. Ms. Tang was deleted. Photo courtesy of Ms. Tang.
▲ Communicate with Youxin after-sales WeChat for about a week. Ms. Tang was deleted. Photo courtesy of Ms. Tang.

  Later, Ms. Tang came to Yunda used car market again to find Youxin Yunda Branch, but the staff said that Yunda Branch was only responsible for pre-sales, and there was no after-sales. All after-sales services were handled by Tianjin Airport Branch, and the after-sales problem of the car glass incident was handled by Airport Branch, so the after-sales problem of this car should not be solved by Yunda Branch.

  "During the period, Sun Pei also coordinated and contacted the manager of Youxin Tianjin Region and the after-sales staff of Youxin Airport Branch (colleague Han Jiahua). After consultation, they said that they would give a reply within one week." Ms. Tang added that no one contacted after waiting for half a month, but no one answered the phone when she called the staff of Youxin who participated in the negotiation at that time.

  "At this time, I was embarrassed, so I was pushed around." Ms. Tang had no choice but to get through the customer service of Youxin again, hoping that the headquarters could coordinate a person to communicate the problem. The customer service promised to solve the problem again, but there was no reply.

▲ Weibo screenshot
▲ Weibo screenshot

  On September 25th, Ms. Tang organized and published the event through Weibo and @ Youxin Xiaoer. Youxin Xiaoer replied that he had received feedback and coordinated immediately. However, Ms. Tang said that no one has contacted her so far.

  "I contacted Sun Pei two days ago, and his feedback is that there is no solution at present." Ms. Tang recently told Zhongxin Jingwei.

  Ms. Tang said that now she is complaining about customer service again, and the customer service staff even asks her, "Haven’t the problems you have reflected been solved yet? We have expedited your registration for many times, and we have expedited your handling every time. " Referring to this, Ms. Tang feels a little dumbfounding.

  Speaking of the current demands for safeguarding rights, Ms. Tang told Zhongxin Jingwei that she hoped Youxin would stop threatening and harassing by phone. At the same time, because the accident car involves the safety of use, the vehicle is afraid to use it again. I hope Youxin will return the car for a refund.

  "If the problem has not been solved, I am not going to continue to repay. After all, no one can spend tens of thousands of dollars to buy an iron knot." Ms. Tang added that on September 19, the car had been voluntarily returned to Youxin Tianjin Branch.

  Response | Youxin said that it only provides loans.

  The lawyer suggested taking legal proceedings.

  Regarding Ms. Tang’s experience, the relevant person in charge of the used car public relations department of Youxin responded to Zhongxin Jingwei, saying that Youxin was not familiar with the vehicle condition, and when buying a car, Youxin signed an exemption confirmation letter with the consumer, confirming that it was purchased from the car dealer. This car has not been tested and certified by Youxin.

  The above-mentioned public relations personnel of Youxin said that if there is a problem with the vehicle, consumers should find a car dealer to coordinate and solve it. As for the customer’s claim that there is a problem with the vehicle and the repayment obligation is no longer fulfilled, the financing company has to urge the customer to repay, including telephone calls and text messages.

  Ms. Tang does not agree with this statement. She said that after discovering the problem with the vehicle, she first called the after-sales service of Youxin and also contacted the car dealer. Car dealers said, "If you buy a car from a car dealer and Youxin only provides car loans, then the down payment should be paid to the car dealer, not Youxin."

  "Actually, the down payment was paid directly to Youxin, and Youxin tested the vehicle before buying the car, which also shows that the car was bought from Youxin, and Youxin should be responsible for the test results." Ms. Tang revealed a detail. She once asked why the vehicle insurance premium was more than 8,000 yuan. At that time, Youxin said that because the test found that the car was in particularly good condition, the valuation was set at 98,000 yuan, and the premium was calculated based on the valuation.

  At the same time, she also mentioned that at present, she can’t prove that the car was purchased from a car dealer, and the payment record is indeed in Youxin’s place. And the loan-related financing company mentioned by the public relations staff of Youxin did not know when buying a car.

  So, how should consumers deal with this situation? Qiu Baochang, director of Beijing Huijia Law Firm and president of the E-commerce Rule of Law Research Association of Beijing Law Society, suggested in an interview with Zhongxin Jingwei that after a dispute occurs, consumers can negotiate with Youxin. If negotiation fails, they can complain to the market supervision department and consumer protection organizations. If it still can’t be solved, you can take legal proceedings to protect your rights. If Youxin doesn’t respond all the time, consumers can also take civil proceedings directly.

  Qiu Baochang further pointed out that if the negotiation is not good and mediation is impossible, we will go to court through legal procedures, and the law will collect evidence and divide responsibilities. If there is evidence to prove the original car’s promise of no accident, and now it is found to be an accident car, we can consider whether it is suspected of fraud. For the temporarily pressed contract and vehicle property certificate, you can claim; When faced with telephone threats, it is a more appropriate way to choose the police.

  In fact, in recent years, incidents of selling faulty cars in the used car market have occurred frequently. How to standardize this problem and resolve the credit crisis of second-hand car market transactions? Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, suggested that, first of all, information technology should be used to increase transparency. It is necessary to improve the second-hand car trading system, establish a national unified second-hand car quality traceability system, strengthen the monitoring of second-hand car quality, and disclose relevant information to consumers to avoid information asymmetry between consumers and e-commerce platforms; Secondly, it is necessary to increase the penalties imposed by the regulatory authorities on corporate advertising, urge enterprises to fulfill their information disclosure obligations to consumers, fully respect consumers’ right to know, choose, fair trade and security, and safeguard consumers’ rights and interests.

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Tianjin RAV4 Rongfang price reduction is coming! The discount 41,000, if you miss it, there will be no

Welcome to [Autohome Tianjin Promotion Channel], bringing you the good news that you can’t miss when buying a car. Currently, high-profile models are undergoing an unprecedented promotion in Tianjin. The maximum discount range is as high as 41,000 yuan, which means that consumers have the opportunity to buy this hot-selling SUV at a lower starting price, with a minimum starting price of only 135,800 yuan. To seize this car buying opportunity, be sure to click on the quotation form below to inquire in depth and strive for higher discounts. Don’t hesitate, act now to make your driving experience more affordable and exciting.

天津RAV4荣放降价来袭!优惠4.1万,错过就没有

With its modern and dynamic exterior design, RAV4 Rongfang shows a strong visual impact. Its front face adopts a bold air intake grille to create a sharp and delicate temperament, with smooth lines, showing the perfect combination of strength and elegance. The overall style is simple and powerful, whether it is on the urban street or off-road in the countryside, it can attract many eyes and show its unique personality charm.

天津RAV4荣放降价来袭!优惠4.1万,错过就没有

The car series RAV4 Rongfang presents an elegant body profile with its exquisite side design. The body size is 4600mm*1855mm*1680mm and the wheelbase reaches 2690mm, ensuring a spacious interior space and good driving stability. The careful layout of the front and rear wheelbases of 1605mm and 1620mm, combined with 225/65 R17 size tires, not only provides a comfortable driving experience, but also gives the vehicle a unique dynamic appearance. The streamlined side line design shows the harmonious unity of power and aesthetics, which is unforgettable at a glance.

天津RAV4荣放降价来袭!优惠4.1万,错过就没有

The interior design of RAV4 Rongfang focuses on practicality and comfort, and adopts a modern minimalist style. The steering wheel is made of plastic material, although it is not genuine leather, it feels stable and supports manual up and down and front and rear adjustment to adapt to the different needs of the driver. The center console is equipped with a 10.25-inch high definition touch screen, the operation interface is intuitive and easy to use, and the integrated multimedia function and navigation system are convenient for the driver to easily control during driving. The seats are mainly made of fabric material, and the seat cushion is soft and wear-resistant. The main and passenger seats provide front and rear, backrest and high and low adjustment to ensure the comfort of long-distance driving. The second row of seats supports backrest adjustment, while the seat reclining function is proportional reclining, which is convenient for loading large items and improves the flexibility of space. Overall, the interior of the RAV4 takes into account both practicality and cost, as well as the comfort of details.

天津RAV4荣放降价来袭!优惠4.1万,错过就没有

The RAV4 is equipped with a 2.0L L4 engine, capable of delivering a maximum power of 126 kW and 206 Nm of peak torque. This powertrain, combined with the CVT continuously variable transmission (analog 10th gear), ensures a smooth driving experience and high-efficiency performance.

Summarizing the evaluation of the owner, RAV4 Rongfang shows a strong visual impact with its atmospheric and tough exterior design. The sharp front and dynamic waistline, as well as the simple and generous rear, work together to create a unique and charming model. And its excellent body craftsmanship, whether it is detail handling or overall quality, fully reflects Rongfang’s persistence and pursuit of high quality. Undoubtedly, whether it is appearance or internal, RAV4 Rongfang has won the deep recognition of the owner and become a powerful partner in his driving life.

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The "train" rushed into the toll booth in the early morning! Video hits the scene directly →

Inner Mongolia 1056 Traffic Voice

The incident occurred in Hebei!

At 0: 27 on April 8,

A big truck on fire rushed into a high-speed toll booth.

High-speed duty personnel change to firefighters every second,

Spray 14 fire extinguishers in 14 minutes

Stage a "textbook rescue"!

"At that time, a six-axle truck

Rushed into the toll booth,

The tires at the rear of the vehicle burst into open flames.

Smoke billowed from the back of the car,

The situation is very critical. "

Handan Jiaojian Center LAM Raymond Toll Gate

Richard Chang, the toll collector, recalled.

Seeing this situation,

Richard Chang rapid guidance vehicle

Park in a safe area of the outer square,

Report the situation immediately,

And use the spare fire extinguisher in the driveway for emergency treatment.

At the same time,

Monitoring indoor staff

I also noticed the emergency at the first time.

Quickly dialed the 119 fire alarm number;

Li Pengfei, the stationmaster on duty, and Wang Chao, the monitor of Class Three.

Start the toll booth self-use sprinkler immediately.

Get to the vicinity of the vehicle;

Wan Huochao, monitor of Class 4 of the standby team.

Lead the team members

Pick up the fire extinguisher and go forward quickly.

Spray on that fire point of the vehicle,

Control the fire.

As the straw is laid under the goods,

Worried that the fire will get bigger and burn to the fuel tank in front,

Cause an explosion,

Ten staff members participated in the rescue urgently.

Hold the fire extinguisher continuously for 14 minutes,

Dare not relax at all.

Blowing out 13 hand-held fire extinguishers,

And a cart fire extinguisher,

The fire vehicle arrived in time.

After 17 minutes,

The fire was completely extinguished and no one was injured at the scene.

Afterwards,

Yang Zhonghua, a truck driver, said,

In the morning, he pulled a load of steel to send to Shandong.

Drive to Handan Jiaojian Center LAM Raymond Toll Station.

Two or three kilometers nearby,

The vehicle suddenly had a flat tire.

Then the right rear tire was found to have flame from the mirror.

Thinking that it is not far from the toll booth,

He drove to the toll booth for help.

With the help of toll booth staff,

The vehicle was moderately damaged,

The goods are only blackened, and there is no substantial loss.

Directly recover economic losses of more than 100,000 yuan.

"At that time, I was really scared and my legs were weak.

Thanks to the staff at our toll booth.

And the timely rescue of firefighters,

If it weren’t for their quick response,

I don’t know how big the loss is yet. "

Yang Zhonghua said,

He must make a special trip to the door to send a banner to express his gratitude.

Calm, calm, professional,

At the critical moment, they made a move!

Like this group of people!

Source: Hebei Youth Daily

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Microsoft’s first AI PC is coming, so be wary of AI hardware’s "making up the number".

The PC market is very lively these days.

Apple released the first MacBook Air with M3 chip in the form of a press release, and declared that it was "the world’s best consumer laptop for AI" and ran into the AI PC track.

Since the birth of computers, Microsoft and Apple have been old enemies. In the AI era, the two giants pointed their fingers at Maimang. Microsoft and Apple have successively entered the $3 trillion club in terms of market value, and you are chasing after me. At the same time, Microsoft is determined to win the highest voice on AI PC. At the software system level, Microsoft has the trump card of OpenAI, and Copilot launched at the application level has become a global top-stream AI model application. Today, Microsoft’s first AI PC hardware is coming.

After being cut off by Apple, Microsoft’s first AI PC came.

According to the exclusive news of Windows Central, Microsoft will release a new generation of Surface Pro(Surface Pro 10) and Surface Laptop(Surface Laptop 6) on March 21st, 2024. As the first "AI PC" in Microsoft hardware, these two new Surfaces will be the first devices in the market to support Windows 11 "Next Generation AI", which shows that Microsoft attaches importance to these two new Surfaces.

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Image source: Microsoft

Although Microsoft has not announced the specific configuration of these two new computers, considering that Microsoft has repeatedly emphasized the AI performance of these two hardware, it is not difficult to guess the hardware configuration of these two computers:

As the benchmark of Microsoft notebook computers, Surface Laptop 6 and Surface Pro 10 will use the latest Core Ultra processor like other AI PC with high probability. Considering the memory requirements of NPU and Arc Graphic, Surface is expected to break away from the era of 8GB RAM and set 16GB memory as the initial configuration of Surface Laptop 6 and Surface Pro 10.

Considering the overall design idea of this year’s notebook computer, Surface Laptop 6 may also switch to a narrow border design, and follow the new specification of Microsoft, and change the Windows logo key on the right side of the keyboard to the Copilot key.

In addition, Microsoft also mentioned that these two computers will have "comparable performance to iPad Pro and MacBook Pro", and we can’t rule out the possibility that Microsoft will introduce ARM based processors into the Surface Laptop product line. In connection with Microsoft’s "platform" behavior for the X Elite processor during the Snapdragon Summit in 2023, it is not difficult to see that X Elite will also appear in the Surface series sooner or later.

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Image source: Lei Technology

However, according to Qualcomm’s schedule, the X Elite version of Surface may not be available until the middle of the year. In the case that the ARM based system itself needs additional adaptation, can the X Elite version of Surface, which has lost its first-Mover advantage, overtake Ultra in AI applications? This question needs to be answered by Microsoft and Qualcomm.

If the release dates of Surface Pro(Surface Pro 10) and Surface Laptop(Surface Laptop 6) are really like March 21st, then we have reason to believe that Apple’s eagerness to release the MacBook Air M3 chip version may be a "cut-off". If it is released until the spring conference, Apple’s AI PC Virgo may "crash" with Microsoft’s original AI PC.

This reminds Xiao Lei of the way in which in 2023, a few days before the release of Vision Pro, the cheaper and more mature Quest 3 was first released. Afterwards, Andrew Bosworth, Meta CTO, said that the company "chose to release Quest 3 in June" based on consumers’ shopping habits instead of worrying about Apple’s competition-I believe you are a ghost. It can only be said that the business war of the giants is so unpretentious.

AI hardware is surging, and more and more people are making up for it?

On the other hand, even though X Elite and Ultra processors are fundamentally different in architecture, considering that both platforms have NPU for running local AI, Microsoft’s AI applications are still at the application layer at present, and Microsoft has mentioned on many occasions that its AI is a "mixed model" (local+online model), Lei boldly guesses here that the comprehensive performance of the AI applications launched by Microsoft in the future will not be much different between the two platforms.

Then the question follows: since most AI applications are still at the application layer at this stage, does it mean that as long as the PC can provide sufficient computing power and drive specific AI application layer use cases, this PC can be regarded as an AI PC?

Or in a more refined language: where is AI PC?

I know, this question looks very simple: the computer that can use AI is naturally AI PC. However, as far as the current progress of the AI industry is concerned, the development progress of hardware and software in the AI field does not match: as early as 2016, the AI model was applied to mobile phone images, and the AI technology applied to PCs can be traced back to Watson launched by IBM in 2011.

OpenAI, which became famous overnight because of ChatGPT, also used "traditional PC hardware" to develop an AI model that caused Internet giants to "panic". Can these HPC clusters that develop and run the latest AI models be called AI PC?

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Image source: Microsoft

Different from the "5G mobile phone" and "game notebook" determined by hardware differences, all kinds of AI use cases that stay at the application layer decouple the "AI use case" from the "hardware" to a certain extent: AI use cases do not need to pay attention to the computing power from HPC cluster, Tensor or CUDA core, NPU or remote high-performance server, so long as the model can run smoothly, this device can be regarded as the so-called "AI device".

Obviously, this way of distinguishing "AI devices" depending on whether the device can run the AI model will bring many problems: brands no longer need to devote themselves to research and development, as long as they change the name of the machine learning algorithm around 2010, they can openly call themselves "AI devices".

Take mobile phone brands as an example. Some brands just rename the new features provided by Android system every year. What’s more, only the simplified model of speech recognition is imported into the device locally, and then all the instructions of users are thrown to the HPC cluster running the AI language model at the far end, and then they flaunt their AI capabilities.

This is also the reason why I have always hated the name "AI device": as long as the model is concise enough, any hardware with basic computing power can be called "AI device". When all devices can be called AI devices, "AI" will be completely reduced to marketing vocabulary like graphene, quantum and metauniverse.

This is obviously not the AI era we want to see.

AI hardware is imperative, what is the real AI PC?

In my opinion, if we really want to expand the influence of AI in digital products, we should replace AI model with AI use cases: shift the definition standard of whether it belongs to "AI hardware" from whether it owns exclusive hardware and runs AI model to "whether AI can bring new experiences".

On the mobile phone, we should no longer worry about whether the speech recognition function of the mobile phone input method uses a brand-new AI model, but focus on whether this "black box" (users don’t need to know the running logic behind it) can bring users a brand-new experience, such as learning users’ phonemes locally and answering calls for users with simulated user’s original voice.

We don’t need to pay attention to whether the AI model of a Wensheng graph is a device-side machine learning model or a remote server model. Instead, we pay attention to how this model can be integrated into the daily application of mobile phones in a functional way, such as automatically generating and replacing wallpaper according to the user’s text description.

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Image source: Microsoft

The same is true for AI PC. Take Microsoft’s Copilot as an example. Traditionally, users need to tell the computer which tasks to perform through specific commands or clicks. However, with Copilot, computers will be able to participate in the workflow more actively, and predict and execute tasks in advance by understanding users’ intentions and habits. For example, when dealing with documents, Copilot can automatically put forward suggestions for improvement based on users’ past editing habits, and even help write and organize content.

In addition, Copilot can greatly improve the efficiency of information retrieval and management. Copilot can quickly extract key information from different data sources and make intelligent summaries for users. This is undoubtedly a great boon for professionals who need to deal with a lot of information. In the daily file management, Copilot can also help users organize and search files more effectively, and can quickly locate or classify documents through language instructions, which greatly saves time and energy.

In other words, the focus of "AI hardware" should not be what hardware can do, but what computing power and access port hardware can provide for local, cloud or hybrid models running on devices, and what future AI hardware is allowed to achieve. Computer technology, including AI, is a process of continuous self-denial and iteration, which means that the software strongly bound to equipment has fallen behind the industry since its release.

In other words, only by "platformizing" computing power can AI equipment catch up with the ever-changing AI era.

Zhao Ming, CEO of Glory, once shared Glory’s views on AI mobile phones in media interviews. I think the views are worth learning from all brands that emphasize their "AI device" attributes at this stage:

I think many manufacturers have great misunderstandings about AI mobile phones. Many people call the ability to provide generative AI on mobile phones AI phones. What is the core provided by mobile phones equipped with generative AI? Calculate power. As long as you provide the computing power, this program can have a variety of massive applications through the computing power of your platform. The ability of this generative AI should be a variety of applications provided by many AI service providers in the future.

I can link AIGC to ask a few questions in my notebook, "Write me a novel", and it becomes an AI notebook? You just provided a platform and display for calculating power and taking notes.

通过admin

"Five Hundred", Sketch the Portrait of "Ordinary Heroes"

  Recently, the 2022 China Positive Energy "Five Hundred" network boutique collection, selection, exhibition and broadcasting activities sponsored by the Central Network Information Office entered the stage of submission of works. A series of excellent works with morality in writing, courage in eyes and opinions in words are constantly emerging, such as a lamp, which lights up the clear sky of the network, warms up the cyberspace, and gathers the wisdom and strength to work hard together for the future.

  "Five Hundred" is the "thought spark" of fiery practice. "The long river of history is magnificent, and generations have continued to struggle to create today’s China." Today’s China is China with more abundant materials and more affluent economy, China with rapidly changing technology and colorful culture, and China &hellip with convenient transportation and more balanced education. … Look for spiritual motivation in the pulse of the times and explore the source of strength in the historical track. Guided by this, "Five Hundred Hundred" continues to tell the development story of Chinese modernization through multi-carrier forms such as words, pictures and videos, vividly displays the credible, lovely and respectable image of China, sets up the "coordinate system" of thoughts, glows with the passion of "spelling, doing and creating", and is full of enthusiasm for a new journey and a new era of achievements.

  "Five Hundred" is an era portrait of "ordinary heroes". Strength comes from unity, and happiness comes from struggle. A beautiful new era is a common struggle of every ordinary individual. From the "high-speed rail business card" to the "business trip in space", from the "China rice bowl" to the "country’s biggest person", the happy life is booming … … "All this is condensed with the hard work and sweat of countless people. A little spark, gathered into a torch, this is the power of China! " Keep pace with the times and walk with the home country. By collecting outstanding works, "Five Hundred" shows the trendsetters of the new era, praises the enterprising people who are running and chasing dreams, and praises the clouds steaming in China in the new era, leading the majority of netizens to glow with greater creativity, cohesion and combat effectiveness in deep understanding and high-spirited encouragement, so as to create new historical achievements with concerted efforts.

  "Five Hundred", playing the "strong voice of endeavor" in cyberspace. Internet is the common spiritual home of hundreds of millions of people. "The cyberspace is clear and the ecology is good, which is in the interest of the people." "Five Hundred" is based on a new historical position, focusing on topics with the flavor of the times, insisting on choosing the best from the best and striving for perfection, collecting, selecting and broadcasting a number of positive energy works on the Internet that are inspiring, inspiring and leading people, better promoting mainstream values and spreading mainstream voices, cultivating a positive, healthy and upward-oriented network culture, and creating a clean and upright network space for the majority of netizens, especially teenagers. In this sense, the excellent network works of the great era presented by "Five Hundred" are also one of the important components of building a clear cyberspace, which will boost the social fashion.

  Cyberspace will have vivid memories of objective history. "Five Hundred Hundred" spans time and space, and Qian Fan is full of wonderful events, full of positive energy. It not only tells the story of China, but also condenses the spiritual strength of self-confidence and self-improvement, leading hundreds of millions of netizens to "pursue the light" and explore a new journey full of glory and dreams with a struggling attitude, which will live up to the times and years. (Dai Zhiguo)