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Although it has only been widely concerned by the outside world in the past two years, from the timeline, Hezhong Automobile, which was established in October 2014, is actually older than Wei Xiaoli.

On the development path, Hezhong Automobile, which has been "sold" many times since its establishment, has almost taken a different path, which may be related to the financial ownership behind it. From local state-owned assets, housing enterprises to Internet brands, Hezhong Automobile is open to all, but only lacks professional investment institutions. But even so, it does not affect the status of Hezhong Automobile as the "second echelon of new forces". In 2021, the delivery volume of new cars of Hezhong Automobile was 69,674 units; By 2022, Hezhong Automobile can guarantee the delivery of more than "10,000" units per month on average. Judging by the standard of single-month delivery or cumulative delivery, Hezhong Automobile has properly led the new forces in building cars.

However, as we just said, Hezhong Automobile took an atypical financing mode in the early days, which greatly limited its ability to develop rapidly. At present, there are many reports that "Hezhong Automobile’s cash reserves are already stretched". To make matters worse, United Auto is still in the stage of making ends meet. According to the relevant announcement issued by the company’s shareholder 360 Group, Hezhong Automobile’s operating income in 2021 was 5,734.768 million yuan, with a loss of 2,907.7234 million yuan. When calculated in relation to the sales volume in 2021, Hezhong Automobile will lose about 40,000 yuan for almost every car sold. The only thing to be thankful for is perhaps the fact that Wei Xiaoli is in the same boat.

However, what many people can’t figure out is: the same sales volume is so large, and it is also losing money. Why doesn’t Hezhong Automobile seem to be seen on the street? If "Wei Xiaoli" gives people the impression of running all over the street, then the presence of Hezhong Automobile is really not strong. Some insiders have analyzed that this is because the brand awareness of Hezhong Automobile is not high, and there are not many stories and gimmicks in itself, so even if passers-by see it, they don’t recognize it, and if they recognize it, they lack corresponding discussion.

We flipped through the hot spots related to United Auto and found that only two things were mentioned most: (1) the capital injection of 360 Group; (2) I would like to invite Canadian artist Wu Mou Fan to speak for me. The former’s action has some controversy in the industry, while the latter is a direct rollover. It is said that the official even fired half of the public relations team for this. Looking back, it can be said that Hezhong Automobile is either inactive or overexert in marketing. It just comes and goes, but it has never succeeded in "taking the lead".

The brand itself can’t create heat, and managers have made no achievements in this respect. Most of the top executives of Hezhong Automobile come from traditional car companies. I don’t know if it is because of this reason that Hezhong Automobile is not good at "making" the topic for the facade. Although it is called the new force of building cars, it is still the genes of traditional car companies. In contrast, Li Xiang, Li Bin, He Xiaopeng and Yu Chengdong are all worthy of learning. On the other hand, Zhang Yong, CEO of United Auto, shouted in Weibo: "Nezha S is the best coupe within 1 million", which did not arouse any splash. In extension, the genes of traditional car companies in the bones also make Hezhong Automobile commit a common problem of traditional car companies: starting from To B and To G.

For a long time in the past, the label that Hezhong Automobile left to the outside world was "This car is running Didi", because its customers were either taxis or network car companies in the early days, which was very similar to the development path of Geometric Cars. Nearly half of the sales of Geometric Cars in that year were contributed by Cao Cao, a subsidiary of Geely. In addition, the equity of the early Hezhong Automobile was deeply bound with the industrial funds in Tongxiang, Nanning and Yichun, and the enterprises and institutions in these three places were also important digestion channels for the early sales of Hezhong Automobile. In other words, United Auto is the first bucket of gold earned in the public market, which is essentially different from "Wei Xiaoli".

In fact, CEO Zhang Yong has frankly expressed his views on this: "We also wanted to be a C-end market in the early days, but the situation couldn’t be opened at that time. In order to get some data support, we had to take the channels of To B and To G". Translated, another meaning of this sentence is: at first, our products were not very competitive, so it was difficult to take the C-end market.

No matter whether it is a black cat or a white cat, it is a good cat that can catch mice. For car companies, it is the most practical to sell their cars, but the source of the sustainable development of most new car-making forces is external financing. Neither To B nor To G is sustainable. After all, the former is better than BD ability, while the latter is relationship-driven. For investors, only C-side sales data have reference significance. Before holding hands with 360 Group, this was also the most questioned point of Hezhong Automobile. As you can see, in order to reverse the stereotype of the outside world, Hezhong Automobile specially added a category of "the proportion of private users at the C end" when releasing the sales data, which is not available in other new forces. According to Hezhong Automobile, this category has exceeded 90% by the end of last year. According to this, there will be at least 62,000 C-end users of Hezhong Automobile in 2021.

From To B, To G to To C, Hezhong Automobile has been difficult all the way, but even though it has successfully entered the second-tier echelon, Hezhong Automobile still gives the impression that it is "exclusive to young people in small towns", which is related to its vague positioning at the beginning. At the beginning, United Auto didn’t understand where its customer base was, and its top priority was to build the car. It was not until Nezha U came out that Hezhong Automobile decided the route of "encircling the city from the countryside". Then you can see that many large supermarkets have the figure of "Wei Xiaoli", but when did Hezhong Automobile only appear in places like Auto Parts City?

Another aspect of unclear positioning is that United Auto initially thought that the name "Nezha" didn’t sound high-end. At first, it didn’t even let go of channels and advertisements. The original Nezha U was named United U. Only after Ne Zha got angry later, the management decided to continue to use "Nezha" to name its products.

After sorting out the positioning problem and gaining a certain mass base, Hezhong Automobile finally remembered to be "upward", and the product that bears the heavy responsibility now is Nezha S. But just like all similar brands, it is indeed difficult to change from low to high. If you don’t believe me, go and see Xiaomi next door. So far, the label of "diaosi" has not been completely torn off.

However, there are different views in the industry on whether Hezhong Automobile has succeeded in breaking through. Zhengfang believes that most of the 16 cities with sales of Hezhong Automobile exceeding 1,000 last year are first-tier cities and new first-tier cities, including Beijing, Shanghai, Nanning, Zhengzhou, Wenzhou, Guangzhou and Chengdu, which is enough to illustrate the depth of the brand. However, it needs to be understood that the development of the low-end electric vehicle market in the past two years has been ignited by the "old man music" such as Wuling Hongguang MINIEV, and there are also many fans of Wuling Hongguang MINIEV in traditional first-line areas such as Beishangguangshen and Shenzhen, which is bound to indirectly increase the market popularity of Hezhong Automobile, so to some extent, we have reason to believe that Hezhong Automobile is just standing on the cusp, not taking off by itself. In turn, this can explain why Hezhong Automobile is selling at a loss. After all, the whole low-end electric vehicle market is "selling at a loss". Fame is there, but the wallet is getting tighter and tighter.

At present, there is still the biggest question: how far can Hezhong Automobile go?

Some time ago, the news that 360 Group gave up the capital increase of Hezhong Automobile was heated up, and the reasons were speculated by all parties. For Zhou Hongyi, the new energy vehicle market has officially entered the stage of melee in the Red Sea, and "reshuffle" is inevitable in the near future, so prudent investment is necessary; For Hezhong Automobile, without the continued support of the 360 Group, it is probably a matter of life and death. Li Bin, the founder of Weilai Automobile, famously said that "the threshold for building a car is at least 20 billion yuan". If the estimation is correct, Hezhong Automobile still has a certain gap from this threshold, and the remaining cash reserves are probably only enough to continue burning for 1-2 years.

On second thought, even if Zhou Hongyi resists the pressure and continues to inject capital, United Auto may not be able to run out in the next stage, because it lacks certain advantages in core technology. In the early days, the products of Hezhong Automobile were obviously "changing from oil to electricity". After Nezha V and Nezha U, Hezhong Automobile began to build some self-developed technologies, and during this period, it also embraced the thighs of 360 Group, Huawei and Blackberry. However, today, there are only a handful of technologies that Hezhong Automobile can get its hands on, and the "mountain and sea platform" is more discussed.

There is another point: United Auto lacks new stories to tell. The key point of attacking the city in the electrification era is to occupy consumers’ minds, which requires brands to provide consumers with a good story. Similarly, taking "Wei Xiaoli" as an example, Weilai Automobile takes a high-end private domain traffic route, and there are stories about the third space and power exchange devices to tell; Xpeng Motors is playing with technology and has made great achievements in intelligence; The ideal is to benchmark the family car and focus on the SUV field with extended-range power. It’s Hezhong Auto’s turn, and it’s hard for you to think of any picture, and the biggest reason why most car owners decide to buy Hezhong Auto is "it’s the least like the old man’s music at the same price" and "it has the best space in this price range".

Obviously, United Auto lacks some Internet thinking, and the wisest choice seems to be the direction of "cost performance" on the premise of being too honest and responsible. However, "cost-effective" can not effectively build a moat of the brand, nor can it deeply connect the brand loyalty of consumers. Once the horn of "breaking up" sounds, potential users will only be scattered. This is a price dilemma that has to be broken, otherwise United Auto will eventually be stuck in a low price like Chery, BAIC and Weimar.

EV said:

"Surrounding the city from the countryside" is an effective survival mode for the early United Auto, but today, when Zero Run and Weimar have chosen to list on the Hong Kong Stock Exchange, United Auto must find a new brand focus. Otherwise, the next chapter of the story is bound to be a chicken feather.

For Hezhong Automobile, it needs not only continuous cash flow, but also correct decision-making at key nodes. There are still many challenges before Zhang Yong.

　　Detective Conan’s new theatrical version of Pure Black Nightmare, a masterpiece of Japanese anime representatives, has quickly set off a wave of "classic nostalgia" since it was released in domestic cinemas on November 25, and netizens who participated in the evaluation even gave a super high evaluation of 7.1 points. As a masterpiece commemorating the 20th anniversary of Conan Animation, the film set a new box office record for a series of theatrical versions during its release in Japan, and it just opened in China this week, which also achieved amazing word-of-mouth effect. Many netizens said that "the new theatrical version of Detective Conan: A Black Nightmare can be described as a peak feast for Ke fans".

　　The strongest lineup in history! All members of the dark group are out

　　Detective Conan: The Dark Nightmare is a dramatic version of Detective Conan: The Dark Tracker, which has been violated for seven years, and a large number of plots about dark organizations have appeared again. In the new theatrical version, a bunch of characters of the dark organization are all out, which makes people feel powerful deterrence as soon as they appear, and all the characters are described emphatically. The audience who saw the film praised that "the performance of the members of the dark organization also lived up to expectations, giving the film a more weighty villain." I have to say that this setting makes people realize the real villain charm in this series of movies.

　　In Detective Conan: The Nightmare of Pure Black, the members of the dark organization rarely appeared in the previous theatrical version: Stout, Riesling, Aquavit, Kir, Bourbon)… … Even the rare No.2 Boss rum will be unveiled. Most importantly, not only the dark organization, Detective Conan: The Nightmare of Pure Black also involved the FBI, CIA, Japanese public security and other forces in the plot. Their gathering not only made the film lineup unprecedentedly strong, but also created a tense situation of peak confrontation.

　　Ultimate Boss big guess! The puzzle of 20 years needs to be solved urgently.

　　So far, the ultimate Boss is still the biggest mystery in Conan’s series of movies. His identity has always been a mystery, even in comics, he has never appeared or had a silhouette. Author Gôshô Aoyama once pointed out in an interview that Boss is actually a character in previous cartoons, which also caused some speculation among fans. In this regard, some netizens said, "According to all the plots so far, it is impossible to determine the ultimate behind-the-scenes Boss through reasoning, and the scriptwriter’s brain hole is too big …"

　　Who is the real Boss behind the scenes? In this regard, Detective Conan: A Black Nightmare did not reveal much, and the only relevant clue appeared in the flashback of the mysterious woman’s memory. The mysterious woman who was stimulated by five-color lights recalled that she had been a failure of human experiments in dark organizations. When she was tied to the operating table and was about to be killed, rum said that she would save her life to be her own body double, so she survived. In this clip, the camera specially gives a close-up of rum. His number in the dark organization is 002, so the film implicitly implies the existence of 001, the Boss behind the scenes.

　　Some netizens bluntly said, "Although I really want to know who Boss is, I hope Conan can accompany me forever. See you next year! " Is related to the final Boss, maybe Gôshô Aoyama would have given the audience the Boss disclosure!

　　Who is undercover? Seamless docking of comic plot

　　The new theatrical version has changed Conan’s powerful protagonist charm in the film, but the supporting actors have become the highlights in the film. Although the villains pose a great threat to Conan, the dark organization is not monolithic. Gin, aware of the existence of spies, decided to eliminate the undercover in the organization. So at the beginning of Detective Conan: A Nightmare of Pure Black, Gin, Vodka, Cohen and Chianti wantonly killed the former undercover intelligence personnel in various places, and forced them to ask other undercover officers in the organization.

　　The plot of the theatrical version naturally connects with the content of the comic series. As we already know from cartoons before, Gin always suspected that two members, Bourbon and Kiel, were undercover, but they had no evidence to do it. In this film, he finally caught Bourbon and Kiel, and forced them with a gun. Whether these two people are undercover or not, their fate also closely affects the hearts of the audience. And many fans of Ke who have seen the film have also published such calls as "Sure enough, all the dark organizations are undercover" and "I feel so bad about Gin and Boss".

　　Mysterious girl with different pupils! National Treasure Actress’s First Role in Voice Excellence

　　In addition to the known members of the dark group, there is also a mysterious woman in this film. The mysterious woman has long silver hair, different colors on the left and right irises, and lost her memory because she participated in a certain task. The plot begins with the story after she met Conan, which can be said to be an indispensable core figure in Detective Conan: A Black Nightmare. It’s hard to imagine that the new theatrical version has introduced a beautiful female killer role, especially this role has full personality and bright spots, which is simply in the hearts of otaku. How can such a personalized and differentiated role setting not fascinate people?

　　Amami Yuki, a Japanese national treasure actress, acted as the voice actor for this woman. It is reported that inviting guests to seiyuu for members of the dark organization is also the first time in Conan’s theatrical version for 20 years. Therefore, despite his rich experience, Amami Yuki said modestly: "I will gamble on my acting experience for 20 years and try my best to make my work icing on the cake." The actress, dubbed "Queen" by fans at home and abroad, has always maintained a dedicated and humble attitude towards her work, and her dubbing in the film has also been praised by Ke fans.

　　As a commemorative work for the 20th anniversary, at the same time, the plot involves many main lines and foreshadowing, which makes Detective Conan: The Dark Nightmare favored by the original powder. After winning the box office champion of Japanese local movies in the first half of this year with 6.7 billion yen, the film was opened in national cinemas on November 25, and the phenomenon of a sharp increase in good reputation is the inevitable result of the efforts of the main creative team. So far, Detective Conan: A Dark Nightmare has attracted the attention of netizens and won the support of a large number of viewers.

Influence of interest rate increase on economyIt is a complex and multidimensional topic, which involves many aspects such as monetary policy, financial market, enterprise and consumer behavior. Raising interest rates, that is, raising interest rates, is usually a measure taken by the central bank to control inflation or stabilize the economy. The following are the main impacts that interest rate hikes may have on the economy.

1. Curb inflation

One of the most direct purposes of raising interest rates is to curb inflation. When the economy is overheated and prices generally rise, the central bank may reduce the money supply by raising interest rates, thus reducing the demand for consumption and investment and slowing down the rate of price increase.

2. Affect the cost of borrowing

Raising interest rates will increase the borrowing costs of enterprises and individuals. For enterprises, the increase in loan interest rate may lead to a decrease in investment, especially for those enterprises that rely on bank loans for expansion. For consumers, the rising interest rates of consumer loans such as mortgage and car loan may reduce their willingness to consume, thus affecting the overall economic activities.

3. Affect the stock market and bond market

Raising interest rates usually affects the stock market and bond market. In the short term, the stock market may fluctuate because investors expect corporate profits to fall. In the bond market, with the increase of bond yields, bond prices tend to fall, which may be a negative news for investors holding a large number of bonds.

4. Affect the exchange rate

Raising interest rates may also affect a country’s exchange rate. Usually, the increase in interest rates will attract foreign investors to buy the country’s currency in order to obtain higher returns, which will lead to the appreciation of the country’s currency. This appreciation may affect export competitiveness, because foreign buyers need to pay more domestic currency to buy the country’s goods and services.

5. Affect the real estate market

The impact of interest rate hikes on the real estate market is particularly significant. The rise of mortgage interest rate will directly increase the repayment pressure of buyers, which may lead to a decline in demand for housing, which in turn will affect housing prices. In the long run, this may lead to the adjustment of the real estate market.

In a word, raising interest rates is a powerful monetary policy tool, which can achieve macroeconomic goals by influencing multiple economic levels. However, the timing and extent of raising interest rates need to be carefully considered to avoid excessive negative impact on the economy.

　　According to the notification of Dongguan Center for Disease Control and Prevention, October 3rd 0-mdash; At 12: 00, there were 2 asymptomatic infected people imported from other provinces in Dongguan, all of which were found by non-closed-loop management key personnel. The situation is as follows:

　　Asymptomatic infected person 1: male, 35 years old, truck driver from other provinces. September 25th, 26th and 29th — On October 1st, every day, Covid-19’s nucleic acid test results were negative.

　　Arrived in Dongguan from other provinces at about 22 o’clock on the evening of October 1. On the evening of October 2, the initial screening result was positive for Covid-19 nucleic acid, and in the early morning of October 3, the re-examination result by the municipal CDC was positive for Covid-19 nucleic acid. Now it has been closed-loop transported to COVID-19 designated hospital for isolation treatment. After further examination and expert consultation, he was diagnosed as asymptomatic infection in COVID-19.

　　Asymptomatic Infected Person 2: Female, 45 years old, from other provinces, living in Hongfu Community, Nancheng Street. The nucleic acid test results of the new coronavirus on September 30th and October 1st were all negative.

　　On September 30th, I arrived in Guangzhou by flight CZ6895 from other provinces, and then arrived in Nancheng Street of Dongguan by car that night. In the early morning of October 3rd, the initial screening result was positive for Covid-19 nucleic acid, and the re-examination result by the Municipal Center for Disease Control and Prevention was positive for Covid-19 nucleic acid. Now it has been closed-loop transported to COVID-19 designated hospital for isolation treatment. After further examination and expert consultation, he was diagnosed as asymptomatic infection in COVID-19.

　　In-depth epidemiological investigation is being carried out at the city and town levels, and the activity trajectory and personal contact of the two asymptomatic infected people are comprehensively investigated, and the tracked close contacts and sub-close contacts have been controlled as required. The residences of the two asymptomatic infected people have been controlled, and environmental nucleic acid sampling and terminal disinfection have been carried out in key places where they have been active.

　　In order to eliminate the risk of epidemic spread, if citizens have been to the following places in the following time, please immediately take the initiative to report to the community, work unit or hotel where they live, and cooperate with health management measures such as medical isolation observation and health monitoring.

　　The places and investigation periods involved are as follows:

　　Asymptomatic infection 1:

　　Dongcheng Street:

　　1. The parking lot of Adong Fruit Industry Co., Ltd. (Room 101, No.258, Dongcheng Section, Guanlong Road), at 22: 05 on October 1st & mdash; 22:13。

　　2. Homesick Convenience Store (Room 135, No.4 Yinzhu Street), October 2, 10:10— 10:25，17:10— 17:25。

　　3. Jinye Convenience Store (220 meters walk from Exit C of a Xiaqiao subway station in Xinweilou, Xiaqiao), October 2, 17:25— 17:35。

　　4. Nucleic acid sampling point of Xiaqiao Xinyuan Gate Building (No.23, Yinxing Road, Xiaqiao Xinyuan), October 2, 15:10— 15:20。

　　Asymptomatic infection 2:

　　Nancheng Street:

　　1. Building 2 of Dongjiang Star Community (150m south of the intersection of Baxiang Commercial Street and Hongfu West Road), September 30th — October third.

　　2. No.312 Kechuang Road, October 1, 10:49— 12:52。

　　3. Chunrun Dadi chicken coconut (City Scenery Street Store) (Shop 121, South Section of Guantai Road), September 30, 19:49— 21:29。

　　4. No.3 Kangti Road, October 1st, 15:15— 19:01。

　　5. Haidilao (Huishengcheng Store) (No.211-223, Floor 2, Building 4, Wangnan Huishengcheng, No.115, Nancheng Section of Guantai Road), October 1, 19:01— 22:36。

　　Dongcheng Street:

　　1. Zijingju in Qingfeng Garden (the intersection of Qingxing Road and Huancheng East Road), October 1, 13:42— 15:32, October 2, 10:40— 14:54、15:48— 19:25。

　　2. Sampling point of nucleic acid in Xingcheng community (No.3 East School Road), October 2, 15:11— 15:37。

　　In addition, according to the relevant regulations on epidemic prevention and control, I visited Guanlong Road in Dongcheng Street on October 1 — Yinzhu Street — Yinfeng Street — Citizens in the temporary control area of the fruit street enclosure area should take the initiative to complete the "three-day and three-inspection" of nucleic acid, and at the same time do a good job in self-health monitoring. In case of discomfort such as sore throat, fever, dry cough, fatigue, decreased sense of smell (smell), stuffy nose, runny nose, conjunctivitis, myalgia and diarrhea, please go to the fever clinic in time.

　　At present, the epidemic situation in China is sporadic, frequent and local. The epidemic situation in surrounding cities is severe and complicated, which coincides with the National Day holiday, and the situation of epidemic prevention and control is not optimistic. The general public are requested to consciously abide by the relevant regulations on epidemic prevention and control, firmly establish the consciousness that "everyone is the first responsible person for their own health", wear masks scientifically, wash their hands frequently, ventilate frequently, and keep a social distance. When entering public places, we should consciously abide by various epidemic prevention and control measures such as temperature measurement, wearing masks, scanning place codes, and checking travel cards, and actively participate in nucleic acid testing organized by the village (community) and unit.

　　According to the relevant requirements of epidemic prevention and control:

　　1. Those who have lived in medium and high-risk areas in the past 7 days or have crossed with the activity track of positive infected people, please take the initiative to report to their communities, work units or hotels as soon as possible, and cooperate with health management such as medical isolation observation or health monitoring.

　　2. Passengers are required to take the plane, high-speed rail, train, inter-provincial long-distance passenger bus, inter-provincial passenger ship and other means of transportation with negative proof of nucleic acid test within 48 hours.

　　Promote "landing inspection". In accordance with the principle of "taking and leaving voluntarily and free of charge, without restricting the flow", the inter-provincial migrants will take nucleic acid samples as soon as they arrive at their destinations. According to the requirements, complete the nucleic acid test in time, and incorporate the nucleic acid test results into the health code, so as to facilitate the masses to inquire about the test results.

　　3. Advocate that people from other cities (except Xinjiang, Jiamusi City and Aihui District of Heihe City) come (return) to Dongguan for "three days and two inspections" of nucleic acid free of charge (complete two nucleic acid tests within three days, with an interval of 24 hours), and do a good job in self-health monitoring. Do not gather within 7 days, do not visit, do not go to crowded places, and strictly do personal protection when going out.

　　4. Advocate teachers and students to celebrate the National Day holiday in the local area, minimize cross-city travel, and do not go to medium and high-risk areas unless necessary. All teachers, students and employees who travel across cities during holidays, those who have lived in medium-high risk areas will be given health management according to those who have come (returned) to Dongguan in risk areas, and those who have not lived in medium-high risk areas will return to school with a negative certificate of 24-hour nucleic acid detection after completing the "three-day double inspection".

　　5 Shenzhen, high-risk areas to (return) Dongguan personnel according to the requirements of concentration, home isolation.

　　Those who come (return) to Dongguan with a history of living in Shenzhen (except for the above areas) should check the negative nucleic acid certificate for 48 hours, complete the nucleic acid detection twice within 3 days (with an interval of 24 hours), and do a good job in self-health monitoring. Do not gather within 7 days, do not visit, do not go to crowded places, and strictly do personal protection when going out.

　　Commuters in Dongguan and Shenzhen advocate increasing the frequency of nucleic acid detection on the premise of keeping nucleic acid negative for 48 hours, and suggest keeping nucleic acid negative for 24 hours.

　　6. Those who come (return) to Dongguan from non-medium and high-risk areas in Jiamusi City and Aihui District of Heihe City, Heilongjiang Province, will be strictly monitored at home for five days after arriving in Dongguan (counting from the day they leave Jiamusi City and Aihui District of Heihe City), and will not go out during the monitoring period, and will be tested for nucleic acid on the first, third and fifth days respectively. Personal health monitoring should be carried out for people living together, and two-point and one-line activities between home and unit should be strictly implemented. Public transport such as buses and subways should be avoided, and parties, dinners and gathering activities should not be attended.

　　7. Since September 26th, those who have lived in non-medium-high-risk areas in Xinjiang have been strictly monitored at home for three days (counting from the day they leave Xinjiang), and they will not go out during the period of home health monitoring, and they will be tested for nucleic acids on the first, second and third days respectively, and they advocate that they be tested for nucleic acids on the fifth and seventh days respectively.

　　8. Those who have lived in Tibet, Qinghai, Ningxia and Heilongjiang in non-medium-high-risk areas will be monitored at home for three days (counting from the day they leave Tibet, Qinghai, Ningxia and Heilongjiang), and will not go out during the period of home health monitoring. They will be tested for nucleic acids on the first and third days respectively, and they advocate receiving nucleic acid tests on the fifth and seventh days respectively.

　　9. Do not go to Xinjiang, Tibet, Qinghai, Ningxia, Heilongjiang and other epidemic-related areas unless necessary.

　　Did not complete the whole vaccination of Covid-19 vaccine, to take the initiative to the designated inoculation point vaccination of COVID-19 vaccine. If you have symptoms such as fever, dry cough, fatigue, sore throat, decreased sense of smell (smell), nasal congestion, runny nose, conjunctivitis, myalgia and diarrhea, do a good job of personal protection, avoid taking public transport, and go to the fever clinic of the nearest medical institution in time.

Up to now, the Assassin’s Creed series has produced 12 orthodox works, from Damascus during the Crusade to Italy during the Renaissance, and then to the legend of the Vikings in the 9th century. Following the dispute between the assassin’s organization and the Templar and its predecessor, we have been accompanying this series for 14 years in the world where video games and real history meet.

In these 14 years, Assassin’s Creed has created a magical world outlook based on real history, with the above ancient civilizations as clues, supplemented by bold fantasies. This world view not only includes the development and collision of different civilizations, but also is constantly interspersed with the intricate struggle of two secret associations.

At the same time, around 12 true stories, Ubisoft has also enriched this imaginary world with a large number of rumored games, novels, comics, movies and radio dramas.

Previously, we had glimpsed some China elements in "Assassin’s Creed Universe" in the background story of the game and the rumored work "Assassin’s Creed Chronicles: China".

In fact, Ubisoft has never given up adding more Chinese culture and historical elements to this unique world view. Earlier, we got news from the government that Ubisoft is about to jointly produce a series of Chinese local publications of Assassin’s Creed with a large number of China writers and creators.

Today, we had the honor to interview the storyteller, the editor of the whole project, and the author of two novels, Chu Xiyao and Gravel, and chatted with them about the derivative novels of Assassin’s Creed and China that are being created, as well as their "Assassin’s Creed".

The following is the complete interview content:

Q: What kind of games do you usually play? What games are you playing recently?

Gravel: I’m an old gamer. I’ve played many games over the years. Of course, my favorite games are action games and strategy games. Recently, I have been playing an antique hand tour, and StarCraft has remained unchanged for 20 years.

Chu Xidao: I play more RPG games. Since 1997, I have been playing all the way from the "Three Swords", and other types such as Age of Empires and Warcraft have also been played long ago. Ubisoft’s games "Lehman" and "Crazy Rabbit" are also very fond of them, but their hands are disabled, so they all watch others play. Recently, I’m mainly playing some antique mobile games on my mobile phone.

Q: Which Assassin’s Creed series games have you played? What’s your favorite work? Why?

Gravel: I started playing Assassin’s Creed: Apocalypse, but because I’m a crippled party, I went to see someone else after playing for about half. Later, I played Origin and Odyssey. My personal favorite was Odyssey, because its ancient Greek background attracted me, especially its painting style, which made me feel amazing.

Chu Xidao: My words are "Assassin’s Creed: The Revolution". The scenery in Paris attracts me very much, but because I have a broken hand, I mainly watch my son play. The others are basically cloud players, watching the process videos played by others.

Storyteller: Personally, I prefer Assassin’s Creed: Lean, which is a little industrial. The overall style and background of the game are very attractive to me. However, it is also a disabled party. I often can’t get through the raiders, so I finally have to go to the "cloud" game.

Q: What do you think of the IP of Assassin’s Creed? What is your overall impression or cognition of Assassin’s Creed?

Gravel: I think the IP of Assassin’s Creed is a very broad concept and a very specific description. Because of the word "Assassin’s Creed", people can easily enter a preset scene including darkness, secrecy, mystery, fighting, fantasy and so on. Moreover, I think this IP can reflect this feature from games to novels, and it can make people have different sensory experiences regardless of Chinese and western, ancient and modern.

Chu Xidao: I think it develops the route of scientific crossing to some extent, and combines real history with virtual stories. In addition, Assassin’s Creed’s worldview is also wide-open, which means that many events in history are explained from the perspective of science fiction, and different nationalities and cultures can be combined, and a lot of history can be learned in the game. Especially some we may have seen in history books, but we don’t have much impression in our daily life. It should be much more interesting to experience these histories in the game than to watch a simple documentary.

Storyteller: Actually, the most surprising thing about Assassin’s Creed is that when I first came into contact with this game, I thought it was a historical game. As a result, after I played it deeply, I found that it actually had the underlying settings of grand science fiction. In fact, the fantasy literature genre of "secret history" is still quite popular abroad. On the surface, many things seem to have happened in history, which are given a new explanation by this school in the new logic, and behind them are all kinds of mysterious organizations and secret associations. These secret histories are very legendary.

This is also the biggest surprise of the series Assassin’s Creed. In a story that everyone is used to, they found and excavated unprecedented novel elements.

Q: What is the experience when creating an extended work with the world view of Assassin’s Creed as the background? Will this experience be different from previous creations?

Gravel: It should be said that it is very different. Because it is a combination of science fiction and martial arts, a fusion of real history and overhead history.

Even though I’ve written martial arts and science fiction myself, it’s the first time I’ve tried to combine the two. And because Assassin’s Creed itself has many derivative works. Therefore, when creating, it is more like the feeling of putting a specific label on a masterpiece that spans the past and the present. This is a completely different experience from previous creations.

Chu Xidao: For me, some experiences are similar to my previous creations. For example, Kyushu Series is also written in the existing world outlook, and it is always necessary to understand the world outlook before starting to play. But Assassin’s Creed is different from science fiction, and there will be more modern thinking in it.

Another interesting point is that many mysteries left in history can now be explained by Assassin’s Creed’s worldview.

Storyteller: I think about this problem more from the perspective of editing.

In fact, people in Jianghu are a marginal group in real history, but Assassin’s Creed can describe these things in a broader context. For example, the book "The Prophecy of the King of the Tang Dynasty and Qin Dynasty" written by the teacher Gravel is actually about the influence of political changes in the era of Wu Zetian.

The work of Teacher Chu Xiedao is the change of these worldly affairs and interpersonal relationships during the Sui and Tang Dynasties, thus putting this group of marginal figures who were originally confined to the rivers and lakes under a grand historical trend and giving everyone more fresh feelings. In addition, Assassin’s Creed provides two secret associations, namely, the long-term struggle between the assassin’s organization and the Templars, so that the fate of the characters can be directly linked to historical events, rather than being limited to Jianghu grievances.

Q: Storyteller, you are the editor of this project. How do you coordinate the contents of various works and make them reasonably unified under the world view of Assassin’s Creed?

Storyteller: Actually, all our Chinese series of Assassin’s Creed were first created under the official guidance. However, because this time it is based on a brand-new linguistic scene in the eastern world, it is also relatively independent.

In fact, the official setting, the essence is very emphasis on religious sense, in fact, the temple and the assassin are sectarian organizations in the final analysis. The struggle between them, such as light and darkness, or order and freedom, is not suitable in the context of China, because China has never had such an absolute binary opposition concept since ancient times.

We use more "destiny" to string the clues of various novels. In the series of Assassin’s Creed novels we planned, the most important thing is who the "destiny" is.

"Being ordered by heaven, we will live forever", which is one of the key clues in our whole series. Whether it is the Wu Zetian period, the struggle between the Wu family and the Li family; It is still the Ding Ge in the Sui and Tang Dynasties, the heroes in the world, and the gathering of the clouds. In fact, they are all in the changes of these dynasties. This is a main thread that we string together all the stories of Assassin’s Creed and China that we are writing. We hope to bring more historical weight and sci-fi grand narrative to these stories.

Q: Without spoilers, would you please tell us about the stories that will be created and what are their biggest features?

Gravel: At present, the story I created has been finished. It tells the early process of power transfer from the Li family to the Wu family during the period of Tang Gaozong and Wu Zetian. Of course, there is also a particularly big point, that is, the TuiBei Map, which was widely circulated at that time. Its background lies in the fact that we can introduce some typical contradictions of the assassin IP into China’s classical regime change and political struggle to show their respective ideas. Of course, many historical figures will be involved, which will be explored by everyone in the future.

Chu Xidao: Because the gravel wrote about the Tang Dynasty, and then I am also very interested in the Tang Dynasty, but I don’t want to write about the repeated times with him. At that time, I asked my son, and I said, how about writing about the Tang Dynasty? He said you might as well write about the Sui Dynasty.

I think that during the Sui and Tang Dynasties, the most famous one was actually the Hong Fu girl in the legendary "Biography of the Campus Guest" in the Tang Dynasty. In fact, history has always said that she has a unique vision and can boldly go to the person she likes. I think the story of Hong Fu’s daughter is not limited to this, and I hope I can continue to dig down, so I wrote her story. And because she belongs to Yang Su’s family, there are well-known allusions like "second time around".

Of course, these are all based on Assassin’s Creed’s worldview and made some new interpretations.

　　BEIJING, August 21 (Xinhua) According to the Kyodo News Agency, the latest poll released by Kyodo News Agency on August 20 showed that a total of 88.1% of Japanese people were worried that Japan’s nuclear pollution discharged into the sea would "damage its image". Meanwhile, Japanese Prime Minister kishida fumio’s disapproval rating rose to 50%, the highest level since last December.

　　Kyodo News reported that the Japanese government is in the final stage of deciding when to start discharging nuclear polluted water. The government claims that this move is in line with international standards and safe, but local fishermen are worried about its impact.

　　According to the results of a national telephone poll conducted by Kyodo News Agency on 19th-20th, a total of 88.1% Japanese people expressed "great" or "certain" concern about "image damage". At the same time, most Japanese people are also worried that the discharge of nuclear polluted water into the sea may cause potential economic losses.

　　According to the report, 81.9% of the people think that the Japanese government’s explanation of the problem of discharging nuclear polluted water into the sea is "insufficient", and only 29.6% of the people support the discharge of nuclear polluted water into the sea.

　　In addition, the poll results also show that the support rate for kishida fumio’s cabinet remains at the worst level. The support rate of kishida fumio Cabinet was only 33.6%, and the disapproval rate rose to 50%. The last time the disapproval rate exceeded 50%, it appeared in December 2022.

　　Author: Ren Fuyi (researcher at Tianjin University of Science and Technology Base, Socialism with Chinese characteristics Theory System Research Center, Tianjin)

　　"Culture rejuvenates the country and prospers, and cultural power is strong." The efficiency of cultural governance is directly related to the modernization of the national governance system and governance capacity and the great rejuvenation of the Chinese nation. Report to the 20th CPC National Congress of the Party pointed out: We have established and adhered to the fundamental system of Marxism’s guiding position in the ideological field. In the new era, the Party’s innovative theory has been deeply rooted in people’s hearts, socialist core values have been widely spread, Chinese excellent traditional culture has been creatively transformed and innovatively developed, cultural undertakings have become increasingly prosperous, the network ecology has continued to improve, and the situation in the ideological field has undergone an overall and fundamental change. This is an incisive summary of China’s cultural construction and governance achievements in the past ten years in the new era. Achievement marks the direction, and achievement enlightens the future. In the new journey of building a socialist modern country in an all-round way, the international and domestic situation is complex and changeable. In the cultural field, it is necessary to effectively prevent the old problems from being changed and revived, and to scientifically deal with the new problems that come with the development of the times. If the situation is pressing, it will retreat. History and practice have repeatedly warned us: correct orientation, vision must be achieved; Wrong direction, endless harm. The new journey, new mission and new requirements, comprehensively improving the efficiency of cultural governance and building a cultural power must follow the following four correct orientations.

　　First, adhere to political orientation and lead the bright road

　　Politics guides the direction and the road determines success or failure. In the new journey, to strengthen cultural governance and build a strong cultural country, we must take a clear-cut stand and stress politics. On the one hand, we must always adhere to the party’s centralized and unified leadership over cultural work, adhere to the road of cultural development in Socialism with Chinese characteristics, enhance cultural self-confidence, build a socialist cultural power around raising flags, gathering people’s hearts, cultivating new people, promoting culture and displaying image, develop a national and scientific socialist culture facing modernization, the world and the future, stimulate the cultural innovation and creativity of the whole nation, and enhance the spiritual strength to realize the great rejuvenation of the Chinese nation; On the other hand, we must strengthen political acumen, enhance political judgment, political understanding and political execution, carry forward the spirit of struggle, improve the ability of struggle, resolutely fight against all kinds of beautifully packaged wrong ideological trends, defend justice, and promote righteousness.

　　Since the 18th National Congress of the Communist Party of China, historic achievements and changes have taken place in China’s cultural field, which lies in the fact that the CPC Central Committee with the Supreme Leader as the core is at the helm and the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era guides the course. Because of this, the Sixth Plenary Session of the 19th CPC Central Committee explicitly wrote "Two Establishments" into the Central Committee of the Communist Party of China’s Resolution on the Great Achievements and Historical Experience of the Party’s Hundred Years’ Struggle. "Two Establishments" is the most significant political achievement of Socialism with Chinese characteristics in the new era, and the most fundamental guarantee for the party and the country to achieve greater achievements in various undertakings in the new journey. To strengthen cultural governance and build a strong cultural country, we must resolutely defend the "two establishments", fully implement them in all fields and the whole process of cultural construction, and effectively transform them into political consciousness, ideological consciousness and action consciousness of strengthening the "four consciousnesses", strengthening the "four self-confidences" and achieving "two safeguards" on the cultural front, and lead cultural construction along the right path and direction with strong political identity and self-confidence.

　　Second, adhere to the problem orientation and pay attention to actual results

　　The problem is universal. General Secretary of the Supreme Leader pointed out: We in the Communist Party of China (CPC) have always engaged in revolution, construction and reform in order to solve the practical problems in China. In a certain sense, the process of improving the efficiency of cultural governance and building a strong cultural country is the process of constantly discovering and solving problems.

　　It is a fine tradition of the Communist Party of China (CPC) people to dare to admit problems and be good at discovering them. During the period of the new-democratic revolution, there would be no "correct development of revolutionary literature and art" without Comrade Mao Zedong’s in-depth investigation and study and hosting a symposium on literary and art work in Yan ‘an. In the new era of Socialism with Chinese characteristics, there would be no "literature and art entering a new era" without the Supreme Leader General Secretary going to the cultural front to find problems and hosting a symposium on literary and art work in the new era. In the new journey, to strengthen cultural governance and build a cultural power, we must adhere to the "eyes down", be good at using the sharp weapon of investigation and research, go deep into reality, go deep into the grassroots and the masses, actively check out various problems existing in the cultural field, list the problems, prioritize them, and lay the foundation for thoroughly solving the problems.

　　Finding problems lies in solving them. In the new journey, to strengthen cultural governance, we must take solving practical problems as the fundamental focus, go ahead with problems, face problems, and work against problems, and strive to achieve cultural governance effectiveness that satisfies the party and the people in constantly solving practical problems. On the one hand, we should hold the bull by the nose, accurately grasp the key areas and key objects, focus on solving the "urgent difficulties and worries" problems related to the realization of the people’s spiritual and cultural needs, focus on solving the problems of cultural vulgarity, kitsch and vulgarity strongly reflected by the people, focus on solving the problems of violation of law and discipline, dishonesty and low taste in individual fields and groups, focus on solving the institutional problems that restrict the improvement of cultural governance efficiency, and promote the improvement of overall governance efficiency with key breakthroughs. On the other hand, it is necessary to take the overall situation into consideration, strengthen strategic thinking, systematic thinking, rule of law thinking and innovative thinking, scientifically coordinate the main elements such as government, society, market and public, and various means such as economy, rule of law, morality and science and technology, and make multiple synergies and comprehensive policies to achieve governance according to law, source governance, system governance and ecological governance.

　　Third, adhere to the goal orientation and focus on the realization of the blueprint

　　Clear goals, get twice the result with half the effort; The goal is not clear, haste makes waste. In the new journey, to improve the efficiency of cultural governance, we must adhere to the goal orientation and guide the way forward with the beautiful blueprint jointly drawn by the party and the people in the new era.

　　The Chinese dream of basically realizing modernization in 2035, building a socialist modernization power in the middle of this century and then realizing the great rejuvenation of the Chinese nation is the top-level design for the development of the cause of the party and the country and the most fundamental goal of the party and the people in the new era. In the new journey, strengthening cultural governance, from a macro perspective, is to carry out all kinds of work closely around this big goal, deepen the structural reform of cultural supply side, strengthen the management of cultural demand side, develop advanced socialist culture, carry forward revolutionary culture and inherit Chinese excellent traditional culture. Everything that is conducive to the realization of the goal of rejuvenating the country must be adhered to and strengthened; Anything that hinders the realization of the goal of rejuvenating the country must be resolutely reformed and improved, so as to fully release the strong cohesion, leading power and creativity of Socialism with Chinese characteristics culture and help achieve the big goal smoothly.

　　The Party’s Report to the 20th CPC National Congress clearly stated that it would be a "cultural power" by 2035. In the new journey, to strengthen cultural governance, specifically, we should focus on the latest strategic arrangement of the Party’s 20th National Congress of "Promoting Cultural Self-confidence and Self-improvement, Creating New Brilliance of Socialist Culture", raise the banner, gather people’s hearts, cultivate new people, promote culture and display image, build a socialist ideology with strong cohesion and leading power, widely practice socialist core values, improve the civilization level of the whole society, prosper and develop cultural undertakings and industries, and enhance the influence of Chinese civilization communication.

　　Fourth, adhere to the orientation of the times and grasp the historical initiative.

　　An era has the theme and task of an era. Adhering to the orientation of the times, enhancing historical consciousness, grasping historical initiative, and promoting cultural governance to advance with the times and be new with the times are the only way for the cultural front of the new journey to hand over qualified answers.

　　Adhering to the orientation of the times means keeping pace with the times, keeping in mind the theme of the times, namely, building a socialist modernization power and realizing the great rejuvenation of the Chinese nation, actively adapting to the new missions, tasks and requirements in the new development stage, actively responding to the new problems, contradictions and challenges brought about by the development of the times, actively embracing the new carriers, formats and models that came into being with the development of the times, and making great efforts to promote cultural governance and respond to the concerns of the times.

　　To adhere to the orientation of the times, we must also carry forward the great historical initiative, follow the logic of cultural development and the law of construction, and plan the layout in advance. We should follow the trend of human civilization and the development trend of advanced socialist culture with a broader vision and a longer-term vision, enhance the predictability and creativity of governance, put forward new ideas, construct new theories and implement new strategies, and ensure that Socialism with Chinese characteristics culture will always stand at the forefront of the times and lead the trend of the times.

　　[This article is the phased achievement of the National Social Science Fund project "Research on Improving the Efficiency of Cultural Governance in China in the Era of Big Data" (project number: 20BKS085). 】

Source: Guangming. com-Party Construction Channel

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The exterior design of the BMW i4 is unique, and the front face adopts the iconic kidney-shaped air intake grille. However, on this electric vehicle, it is designed to be closed, and the edge is sharper, showing a sense of the future. The body lines are smooth, and the overall style is sporty and full of science and technology. The overall design shows the unique charm of BMW brand and highlights its futuristic sense as an electric vehicle.

The body size of the BMW i4 is 4785 * 1852 * 1455mm, the wheelbase is 2856mm, the front tread is 1601mm, and the rear tread is 1630mm. Its side lines are smooth and its outline is dynamic, showing a sense of modernity and sportsmanship. With an 18-inch aluminum alloy rim, the front tyre size is 245/45 R18 and the rear tyre size is 255/45 R18, which further improves the handling performance and stability of the vehicle.

The interior style of BMW i4 is mainly luxurious and technological. The center console is equipped with a 14.9-inch high-definition touch screen, which supports a variety of intelligent functions, such as multimedia system, navigation, voice recognition control of telephone and air conditioner. The steering wheel is made of leather, which supports manual adjustment up and down, forward and backward, providing excellent grip and adaptability. The seats in the car are made of imitation leather, genuine leather and leather /Alcantara mix and match. The main and co-pilot seats have heating function, which supports front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way), providing passengers with excellent riding experience. In addition, BMW i4 is equipped with electric seat memory function, wireless charging function in the front row, and multiple USB and Type-C interfaces, which are convenient for passengers to connect devices.

The BMW i4 is equipped with a powerful electric engine with a maximum power of 210kW and a maximum torque of 400N·m, which provides excellent acceleration performance and driving experience for the vehicle.

The owner of car home spoke highly of the BMW i4, and he specifically mentioned that the car has good sound insulation effect, abundant power and excellent exterior design, especially the volcanic red interior, which he thought was even comparable to the Mercedes-Benz model.