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After participating in more than a dozen Guangzhou Auto Shows, I suddenly pondered a question this year: Why is the conclusion of the domestic auto show held in Guangzhou every year?

Summarize for several reasons:

On the one hand, Guangzhou’s automobile industry is developed, and Guangzhou’s surrounding area has also formed a complete industrial chain layout. The output value of Guangdong’s automobile industry is among the best in the country. On the other hand, users in the southern China market have super purchasing power, and they can charge sales through the Guangzhou Auto Show and improve their annual sales performance. In addition, the climate in Guangzhou is still warm in November, and the taste is good. Come to the Guangzhou Auto Show at the end of the year, and you can always get a good prize. So after so many years, no other city can shake the position of the Guangzhou Auto Show at the end of the year.

Then under the pressure of development in the automotive industry, the status of car companies at this year’s Guangzhou Auto Show will largely reflect market expectations for next year. In the drizzle, the 2024 Guangzhou Auto Show officially kicked off.

Walk on two legs

I was very worried that the overall atmosphere of the Chengdu Auto Show this year would "infect" the Guangzhou Auto Show, but the hot atmosphere in the exhibition hall quickly dispelled this worry.

Although some brands such as Jaguar Land Rover, Rolls-Royce, Chevrolet and other different user positioning brands were absent from this year’s auto show, new brands such as Xiaomi, Jishi, and Ledao also participated for the first time. Some brands such as Infiniti, Pentium, Dongfeng Fengxing, Baojun, etc. chose to participate again after a year, which reflects the attractiveness of the Guangzhou Auto Show.

In this auto show, from the booth area, you can also see the current situation of car companies. For example, BYD, which has become the "leader" in domestic sales, has occupied an entire exhibition hall to display new cars of many brands in an all-round way; while the booth area of most brands is obviously much smaller.

However, regardless of the size of the booth, this time the car companies are very attentive in the construction of the booth, and the "density" of the vehicles is significantly higher. It is clear that they attach great importance to this Guangzhou Auto Show and want to show the new dynamics and style of the car companies.

Although new energy models are the mainstream of new cars, the newly released fuel vehicles also have many highlights. For joint venture brands, the "upside down" from the previous overlook to the present is not only the adjustment of relevant market strategies, but also the adjustment of mentality after facing the gap.

In fact, affected by the large market environment, it is not only the joint venture car companies that encounter problems. The similar market play of new forces and the similar product functional design of new energy models are also weakening their attractiveness to users.

Judging from the current demand for models in the domestic and international markets, it is too early for new energy to fully replace fuel vehicles. Continue to enhance and strengthen the attractiveness and competitiveness of fuel vehicles, and keep up with the trend of new energy and intelligence through self-research and cooperation. "Walking on two legs" will make car companies more proactive in the market performance next year.

Increased sense of synergy

The day before the opening of the Guangzhou Auto Show, Geely released a blockbuster news to integrate JK and Lynk & Co. Just a few days ago, SAIC announced the integration of Roewe and Feifan. No matter how big the group is, it will face limited resources. So car companies reduce cost consumption through internal integration, and external cooperation speeds up the research and development cycle. At the same time, reduce the horizontal competition of its models, increase the vertical market segmentation and price coverage, and finally achieve the effect of reducing costs and increasing efficiency.

At this Guangzhou auto show, car companies are not just here to spend money, but to make money. The beautiful and gorgeous booths not only leave a good impression on the audience, but also to retain consumers. Many brands "sell" on the first day of the auto show, and the auto show offers high discounts. Even the day before the opening of the auto show, some brands began to train their sales teams, so the atmosphere in the exhibition hall was more enthusiastic than before.

At this year’s auto show, although some brand booths do have their own traffic, the popularity of the booths is not as one-sided with new forces as before. Many joint venture brands are also very popular, and they also introduce industry-leading or unique new technologies and functions.

The purpose of full competition in the auto market has never been to be a monopoly. As long as the model has characteristics and highlights, and the pricing is competitive, it will be attractive. The less concentrated crowd from the auto show booth also reflects the diversity of model choices.

Next year, there will be pressure and opportunities for car companies. Although the market environment may be worse next year, many car companies will face greater pressure in terms of sales and profits, and there will be many difficulties in predicting and unpredicting, but the industry will continue, and in the face of adversity, it is even more necessary to shout loudly and cheer on each other! Guangzhou Auto Show, car companies roared!

New cars keep coming, FAW Toyota has 5 new cars on the market this year

In the past 2020, the COVID-19 pandemic has had a huge impact on the auto market. In the harsh market environment, the Matthew effect has become more obvious. Even though the auto market environment is sluggish, FAW Toyota still achieved a good result of breaking through 800,000 new car sales and increasing by 9% year-on-year. The reason for this achievement is inseparable from the outstanding product strength of FAW Toyota’s models.

With the introduction of the TNGA architecture a few years ago, large space, strong control, high safety, and high technology have become the standard features of FAW Toyota’s mainstream models. Coupled with the characteristics of low fuel consumption and high value retention, FAW Toyota has achieved a contrarian growth in sales. After all, no one can refuse a car with sufficient comprehensive strength. Excellent product strength and impressive sales have laid a good foundation for FAW Toyota’s future development. At the same time, consumers will naturally pay more attention to FAW Toyota’s new products and plans in the future. According to the information released by FAW Toyota, this year there will be 5 models including Crown Land, ALLION Asian Lion, RAV4 Rongfang Dual Engine E +, Yize Dual Engine, and K-CROSS. Except for the mystery of K-CROSS, the other four new cars have all appeared at the Shanghai Auto Show.

As the first blockbuster model listed this year, the arrival of ALLION Asian Lion has opened a good start for FAW Toyota’s development in the new year. First of all, it has a 2750mm long wheelbase comparable to B-class cars, providing more possibilities for interior space. At the same time, FAW Toyota also provides high-specification power for ALLION Asian Lion. It has the same 2.0-liter naturally aspirated engine + CVT transmission powertrain of the Asian Dragon, and its power performance is fully guaranteed.

For FAW Toyota, after the arrival of ALLION Asian Lion and Asian Dragon formed a new pattern of "Dragon Lion Dance", which further enriched the product matrix of FAW Toyota’s mid-to-high-end cars. Externally, ALLION Asian Lion’s starting price of 142,800 yuan and leapfrog space and power performance make it possible to reduce the dimensionality of A-class cars, but also to impact the market of B-class cars, reshaping the pattern of the mainstream car market. Therefore, the significance of the birth of ALLION Asian Lion is self-evident.

The characteristics of the RAV4 Rongfang dual-engine E + are even more vivid. As a plug-in hybrid vehicle, it combines the advantages of fuel vehicles, hybrid vehicles, and electric vehicles. First of all, its comprehensive battery life can reach 1400 kilometers, even more extreme than fuel vehicles, and there is no mileage anxiety at all; thanks to the larger battery pack capacity, its pure electric cruising range is 95 kilometers, enough to meet the needs of a day’s commute; at the same time, its motor rated power is also increased by 50% compared with the RAV4 dual-engine, and the power performance is very obvious. With the cooperation of the 2.5-liter Atkinson cycle engine, it can achieve a speed of over 100 in 7.4 seconds.

Therefore, it is no exaggeration to say that the RAV4 Rongfang Dual Engine E + with stronger power, lower fuel consumption and faster acceleration is the most powerful RAV4 Rongfang to date. At the same time, the biggest selling point of other plug-in hybrid vehicles is unlimited, unlimited purchase, no purchase tax, and no vehicle and ship tax. It is just a plus for the RAV4 Rongfang Dual Engine E +. After all, with its outstanding performance alone, it has been able to capture many consumers who pay attention to the car experience.

As a unique hybrid among small SUVs, it will be equipped with Toyota’s latest 2.0-liter hybrid system. In addition to the low fuel consumption characteristics of Toyota’s hybrid models, the power performance will also be greatly improved. In other words, Yize will "want the horse to run, and want the horse to eat less grass" to the extreme. It has to be said that Toyota’s technical background in the hybrid field is really convincing.

The brand is on the rise, and the crown has become a high-end brand series

Through the analysis of the above new cars, it is not difficult to see that whether it is ALLION Asian Lion, RAV4 Rongfang Dual Engine E + or Yize Dual Engine, the more outstanding product strength than the same model is their common feature. But the advantages of FAW Toyota’s products do not stop there, and word-of-mouth is also a valuable asset belonging to FAW Toyota.

When it comes to word-of-mouth, the "Crown" must have a name. After all, since it first entered the Chinese market in the 1960s, Crown has always been synonymous with dignity, luxury and quality. With the debut of the new SUV model in this auto show named Crown Land, the name "Crown" has been officially upgraded from a single model name to a high-end brand series under FAW Toyota.

Since it is a high-end brand series, it is naturally not just a model of Crown Lvfang. The imported high-end MPV models sold in FAW Toyota channels have also joined the Crown brand and are named Crown Weifa. From the positioning of these two models, Crown Weifa is an imported flagship MPV model, and Crown Lvfang is a domestic flagship SUV model. The model positioning is extremely compatible with the high-end image of the Crown brand. At this point, the product strength and brand recognition necessary for the success of the luxury brand series are already available, and it can be said that FAW Toyota’s brand upward plan has achieved initial success.

In fact, with the name of Crown alone, FAW Toyota has been able to arouse the resonance of Chinese consumers, but the road to high-end of a brand is by no means based on feelings that can go a long way. Obviously, FAW Toyota also knows it well. Therefore, in order to further enhance the strength of the Crown brand, FAW Toyota will conduct new considerations for the high-end products of the Crown brand, and create a new "Crown Standard" in terms of design, quality control, craftsmanship, materials, etc., highlighting the unique charm of Crown. Therefore, when it comes to building a high-end brand, FAW Toyota is definitely serious.

In the age of electrification, FAW Toyota is once again demonstrating its strength

From the two high-end hybrid models of the Crown brand, Crown Land Release and Crown Wilfa, we can see not only FAW Toyota’s determination to attack the high-end and continue to make progress, but also FAW Toyota’s answer under the wave of electrification. But rather than FAW Toyota following the wave of electrification, it is more that the innovative car companies represented by FAW Toyota have set off the wave of electrification.

After all, FAW Toyota introduced the first hybrid model Prius in China at the beginning of its establishment. In the era when cars just began to enter the homes of ordinary people, FAW Toyota’s forward-looking layout has begun to emerge. In the subsequent development, Corolla, RAV4 Rongfang, Asian Dragon, Yize and other main models have successively launched dual-engine hybrid models, followed by plug-in hybrid models Corolla dual-engine E +, RAV4 Rongfang dual-engine E + and pure electric models Yize E into the engine. At present, the cumulative sales of new energy models sold by FAW Toyota throughout the year have approached 130,000, accounting for 16.2%. FAW Toyota’s electrification strategy has achieved a lot.

From the lineup at the auto show, Toyota also released the TOYOTA bZ pure electric exclusive series. FAW Toyota will inevitably become an important carrier of the new pure electric vehicle series in China, and there will be more new cars with e-TNGA pure electric vehicle architecture in succession. FAW Toyota’s position in the new energy field will be further consolidated.

But new energy is not just a technical route of electrification. The appearance of Costa Hydrogen Engine has made FAW Toyota’s ambition in the field of hydrogen energy clear. Its forward-looking layout is even better than that of the Prius of the year. Before everyone said that "there are two kinds of hybrid in the world, one is Toyota and the other is other". Maybe in a few years there will be a new legend: "There are two kinds of hydrogen energy in the world, one is Toyota and the other is other". After all, FAW Toyota has never been afraid of any opponent in the development and accumulation of advanced technologies.

Shu Brocade

Through FAW Toyota’s lineup at the Shanghai Auto Show, we can see that the TNGA model lineup has been continuously strengthened, the Crown brand has given off a new vitality, and the development of new energy has also risen to a new height. The achievement of this series of strategies will naturally push FAW Toyota’s sales to a new height. According to FAW Toyota’s plan, the sales target in 2021 will be 880,000 vehicles, and it will challenge the overall goal of 920,000 vehicles, which means that FAW Toyota is only one step away from annual sales of one million. For FAW Toyota, which has a good reputation and a good harvest of strength, it will not take too long to achieve annual sales of one million.

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With its unique exterior design, RAV4 Rongfang shows a strong sense of modernity and power. The front face is designed with an exquisite grille, with smooth lines, which is both recognizable and dynamic. The overall style is exquisite and tough, and the body lines are full, which not only meets the aesthetics of urban consumers, but also reflects the off-road atmosphere, making it unique in the streets and alleys. The details are full of ingenuity, and no matter which angle you look at, RAV4 Rongfang shows its extraordinary appearance charm.

The RAV4 shows off its unique side design with elegant body proportions, and the 4600mm body length is just right with the 1855mm width, creating a solid visual effect. The wheelbase is up to 2690mm, ensuring the comfort of the interior space and driving stability. The side lines are smooth and dynamic, and the front and rear wheel tracks are 1605mm and 1620mm respectively, further emphasizing its balanced handling performance. The tire specifications are 225/65 R17, and the classic wheel design not only enhances the appearance of mobility, but also ensures the grip and stability during driving.

The interior design of the RAV4 Rongfang focuses on practicality and comfort. The interior of the cabin is in a modern and minimalist style, with a large area of soft fabric wrapping the seat for a warm touch. In front of the driver is a plastic steering wheel, which supports manual up and down and front and rear adjustments to ensure a comfortable grip for the driver. A 10.25-inch high definition touch screen is installed on the center console, which is easy to operate and integrates multimedia functions and navigation systems. The front row is equipped with a USB interface for easy charging and data transmission for passengers. The seat configuration is rich, and the main and passenger seats support multi-directional adjustment of front and rear, backrest and height, providing passengers with personalized space. The second row of seats also has backrest adjustment function, while the rear seats are proportionally reclined, which increases the space flexibility. The overall interior design is designed to provide a practical and comfortable interior environment.

The RAV4 is powered by a 2.0L L4 engine with a maximum power of 126 kW and 206 Nm of torque. This engine is paired with a high-efficiency CVT continuously variable transmission, which can simulate a 10-gear shift, ensuring smooth power output and fuel economy.

To sum up, the RAV4 Rongfang has undoubtedly won the approval of Autohome owners with its tough body design and atmospheric front face. The increase in the width of the model and the aesthetic style of the front face he mentioned undoubtedly strengthen the visual impact of this SUV, reflecting its global vision and adaptability to different markets. For those who are looking for a car that is both tough and stylish, the RAV4 Rongfang is undoubtedly a worthy choice.

China Economic News Network (Xing Rui)After the success of the M8 and M6, GAC Trumpchi has been continuously advancing towards new energy.

On November 17, Trumpchi’s new energy E8 was officially launched. A total of two models were launched, of which the PRO version was 209,800 yuan and the MAX version was 229,800 yuan. Since then, Trumpchi has officially entered the new energy household MPV market. It is reported that as of now, the E8 blind order has exceeded 20,000 units. At the auto show, Huang Yongqiang, general manager of GAC Passenger Cars, said: "The super MPV that understands Chinese families best is the Trumpchi E8." He also said that the E8 will be delivered on December 9.

First established GAC Xingling architecture, the strongest "central brain" understands you better

The Trumpchi new energy E8 is equipped with the latest GAC Xingling electronic and electrical architecture, which makes up for the shortcomings of the family car market at the intelligent level with excellent strength. While MPVs of the same level are still exploring how to improve the reaction speed of function keys, the E8 has been "far ahead" in the intelligent track, achieving "one call and one hundred responses".

The fully upgraded Xingling architecture consists of three core computer groups: the automotive digital mirror cloud and the central computer, the intelligent driving computer, and the infotainment computer. The overall computing power is increased by 50 times, and the data transmission rate is increased by 10 times. This means that it can support the E8 to run a large amount of data at the same time in a short time, making the car more smooth and silky when running. When driving, multiple functions of the whole car can be mobilized "at a single order", and even if multiple intelligent applications are running at the same time, it can be executed "with one click". At the same time, the E8 can also support the global OTA update of the vehicle software throughout the life cycle, so that the software can be iterated in minutes and seconds, greatly improving the efficiency and stability of OTA.

With the "strongest brain" of the Star Spirit Architecture, E8 is like an all-round housekeeper who can solve problems for the family, meeting the needs of the whole family at the same time, leaving more time for us to chat and share joy with our families during the journey.

E8 is equipped with the latest ADiGO 5.0 system, Qualcomm Snapdragon 8155 chip empowers, with 14.6-inch high definition touch display and 8.88-inch digital LCD instrument, bringing a new interface design and interaction language, more convenient and fast interaction logic, which can give users a more intelligent and smooth interaction experience. The new AI image "Xiaoqi" is not only cute, but natural anthropomorphic voice and natural logic dialogue give the cold machinery the temperature of home.

In addition, the E8 is also equipped with the "Decathlon" ADiGO PILOT super-sensory intelligent driving system, which can achieve L2-level intelligent driving assistance. With the "assistance" of 10 driving auxiliary features such as FCW forward collision warning assistance, TJA traffic congestion assistance, and AEB-P pedestrian identification and protection, driving and parking are safe. The 540 ° high definition panoramic image, equipped with a transparent chassis, also allows the driver to clearly perceive the wheel position and the road conditions under the car, whether it is walking through streets or over mountains, can easily drive through.

i-GTEC has the strongest "three electricity", which can travel with oil and electricity without worry

At this Guangzhou Auto Show, GAC Trumpchi officially launched the technology brand – Trumpchi Intelligent Electronic Technology i-GTEC, which will integrate China’s strongest three electric, high-end electronic and electrical architecture, high-performance intelligent driving, emotional intelligent cockpit, etc., which is more advanced than "super".

As the third new model of GAC Trumpchi’s transition to new energy E series, Trumpchi’s new energy E8 benefits from i-GTEC’s strongest three-electric technology, which can achieve super long battery life, ultra-low fuel consumption, super power, super safety and other leapfrog leading performance. It is far ahead in household MPV within 250,000 yuan.

The E8 is equipped with a high-performance quark electric drive, and with Trumpchi’s first planetary gear series-parallel two-speed DHT, it leads the development of domestic DHT. It can achieve multi-speed multi-mode drive and high torque output, and the mode switching is smooth and impact-free. The maximum transmission efficiency of WLTC hybrid is as high as 97.5%, bringing a more powerful and smooth driving experience.

At the same time, the E8 uses a safer and more reliable power battery – magazine battery, which has a battery safety level far higher than the national standard, can withstand 23 tons of heavy material extrusion, and can not catch fire or explode under the needle, achieving thermal failure for 24 hours without open flame.

Through high-intelligence global electronic control, the E8 can realize intelligent switching of various energy modes to meet the needs of families in multiple scenarios. For daily urban travel, pure electric priority mode can be used. CLTC pure electric battery life is 150KM, and commuting only needs to be charged once a week. For long-distance family trips, high-speed smart electric hybrid mode is turned on. The Trumpchi hot topic efficiency of 42.1% with the highest thermal efficiency of the same displacement is 2.0ATK engine, which allows 7 people and luggage to ride without dust when fully loaded, and the CLTC comprehensive battery life is 1200KM to sweep away all mileage anxiety.

When going out to play, the 3.3KW car discharges to the load and the 5.5KW car discharges to the car to unlock more outdoor power gameplay, and the power protection priority mode is turned on in advance. A round of tea and outdoor movie viewing can easily unlock the colorful mobile life.

Variety Space is the most "home" company, and the whole family travel is safer and more secure

Moving your home into the car, Trumpchi’s new energy E8 is equipped with thousands of possibilities for home, incarnating a "mobile castle" for a family of seven, with a variety of space-changing gameplay, bringing the best company to your family.

The E8 length, width and height are 4920 × 1900 × 1760mm, the wheelbase length is 2930mm, which can be flexibly transformed into a 4/5/6/7 seat, the second row can be moved back and forth, the third row can be flipped back to form a viewing tea seat mode, or hidden under the platform to expand to the maximum 1100L trunk space, and directly incarnate the baby’s toy room and mother’s cloakroom when going out.

The most attractive is the double-sided super zero-gravity seat and long slide rail in the second row. Compared with other family cars, which have only one side, the E8 directly pulls up the comfort for home users. The seat adopts ergonomic design, which can be heated, massaged and ventilated. Not only can the leg support, seat cushion and backrest angle be adjusted, but also the multi-scene seat free combination mode such as one-button zero-gravity mode, lying-sleeping mode, space lying mode and large four-seat mode can be turned on, and the bedroom, mobile cinema and office study can be moved into the car.

More importantly, the "moving castle" itself is impregnable. The E8 uses 75% high-strength steel to account for the body skeleton and energy-absorbing body structure, and the roof pressure resistance is up to 9 tons. The whole vehicle can instantly turn the collision force of more than 800KN into invisible, bringing all-round golden bell protection to the family from the front, side, rear and top of the body. In addition, the 2.0m strongest side air curtain in the same class and the 6 airbags standard in the whole series, and activates the ECU system after the collision to fully protect the safety of the family in the first, second and third rows.

With its excellent and hardcore safety capabilities, the Trumpchi New Energy E8 has been recognized by authorities and won the "2023 China Top Ten Body" award, truly creating a 720 ° all-round safe mobile fortress for Chinese families, allowing the whole family to travel safely and with peace of mind.

Bigger than a sedan and more comfortable than an SUV, Trumpchi New Energy E8 holds several trump cards such as intelligence, oil and electricity, changeable space, and all-round safety. It gives back to consumers’ expectations with a value-added 209,800 yuan-229,800 yuan sales price and preferential policies. Not only that, GAC Trumpchi also adopts the innovative sales model of "direct connection, direct service, direct sales" to protect the rights and interests of different users in different regions. In addition, by the end of this year, 150 Trumpchi New Energy Experience Centers will go two-way with consumers.