标签归档 西安品茶

Lynk & Co, as a relatively high-end brand under Geely, is also accelerating its transformation to new energy. Recently, Lynk & Co officially unveiled the new medium-sized hybrid sedan Lynk & Co 07 EM-P. The car is developed on the basis of the CMA Evo architecture and is equipped with a 1.5T EM-P system. According to the pricing strategy of Lynk & Co 08 EM-P, the estimated price of Lynk & Co 07 EM-P is likely to be around 179,900 yuan. In the future, the new car will compete with DM-i and other models.

The Lynk & Co 07 EM-P has undergone a comprehensive reform in the appearance design, adopting the second-generation design language of the Lynk & Co family, and continuing the traditional symmetrical urban opposition aesthetic style. This innovative design has been highly praised by consumers on the Lynk & Co 08 EM-P. The LED daytime running lights of the Lynk & Co 07 EM-P adopt a novel H-shaped structure, the angle of the lamp cavity is sharper, and the central through-type light strip, as a popular decorative element, also caters to the aesthetic needs of modern cities. The front of the Lynk & Co 07 EM-P is still designed with a closed surface, and there is also a trapezoidal air intake grille below. There are also longitudinal diversion grooves on both sides, which increase the dynamic temperament of the front face.

The side shape design was inspired by the Lynk & Co concept car, and the production car accurately inherits the design concept of the concept car. By using the ABC column and roof of the black design, the visual center of gravity of the whole vehicle is effectively reduced, creating a more stable body posture. The waist line design of the body highlights a strong sense of movement and the atmosphere of the times. This hard line design is particularly precious in the current market that pursues wind resistance coefficient. The waist line rises rapidly at the C pillar and integrates with the roof. This design not only pays tribute to the reverse shark fin design in the first generation of Lynk & Co design language, but also optimizes the head space of the rear passengers, achieving a harmonious unity of beauty and practicality.

The rear part of the Lynk & Co 07 EM-P also emphasizes the overall movement. The top area of the tailgate adds a slightly warped individual duck tail corner. The through-type taillight structure echoes the front face design. The slender light strip and the short longitudinal light group structure on both sides keep the lighting effect avant-garde. The rear enclosure has a convex structural profile, the bottom is also covered with a black component guard, and a longitudinal diffuser trim is added. The upward cladding design also makes the rear tighter.

The interior design of Lynk & Co 07 EM-P continues the minimalist concept of 08 EM-P, showing the harmonious unity of technology and fashion by reducing the physical buttons. The steering wheel design is rough and provides a superior grip. The multi-function buttons are presented in physical form, and the direction buttons in the middle are borrowed from the design elements of the game console joystick. The central control screen adopts a 15.4-inch ultra-narrow frame floating design, which not only conforms to the aesthetics of modern technology, but also brings users a broader visual experience.

The Lynk & Co 07 EM-P continues to be equipped with the Flyme Auto intelligent connection system. This car-machine system specially created by Meizu has a unique UI design and efficient response speed. The system has rich functional application configurations and meets the current mainstream needs. One of the highlights of the central control screen is that it can be rotated 15 degrees to the main driver or the passenger side, which fully considers the needs of different passengers. There is a wireless charging area below the screen, which supports wireless fast charging up to 50W, and is equipped with ventilation function. However, it should be noted that currently only the main driver side supports wireless charging, while the passenger side is not equipped with this function yet.

The Lynk & Co 07 EM-P also shows excellent quality in the seat design, choosing a whole leather cloud-feeling pressure-relieving seat, which is soft to the touch and extremely comfortable to ride. In addition, the vehicle is also equipped with a borderless outer rearview mirror and an inner rearview mirror, which not only provides a wider field of vision, but also gives the vehicle a more beautiful appearance. In the main driver part, a headrest stereo is specially equipped, which can play a variety of information such as navigation and music. In order to maintain the coordination and consistency of the overall design, the headrest of the passenger adopts an open-hole design, but does not support the headrest sound function.

The Lynk & Co 07 EM-P uses a plug-in hybrid system, consisting of a 1.5T engine and dual motors, and is equipped with a 3-speed DHT hybrid steering gearbox. The maximum power of the engine reaches 120kW, while the comprehensive power of the entire system is as high as 280kW, and the total torque is a considerable 615N · m. Under CLTC conditions, the Lynk & Co 07 EM-P has a comprehensive cruising range of more than 1400 kilometers, and the pure electric cruising range has not yet been announced. In addition, the new car also has a 3.3kW external discharge function, which further enhances its practicality and convenience.

Summarize:

At present, the most concerned about the Lynk & Co 07 EM-P is still the price level. The vehicle has a relatively young and sporty exterior design and a simple technology interior design. These elements meet the mainstream aesthetic needs, and its strong power performance is also its main selling point. I wonder how much this car will cost.

"Guanyin Mountain" poster

Fan Bingbing and Chen Bolin kiss


Kissing between women

And there’s lots of beautiful shots.

　　Directed by Li Yu and starring Fan Bingbing, Chen Bolin and Zhang Aijia, the film "Guanyin Mountain" will be officially released nationwide on March 4. A few days ago, the film released the ultimate one-minute trailer. BingFan bing and Chen Bolin kiss and fight together in the film, and the veteran actress Zhang Aijia also unleashes a long-lost passion, dancing and drinking with young people. In "Guanyin Mountain", the subversive performances of the three stars are directly aimed at the hearts of young people. In addition to romance and passion, the gory scenes also touch people’s hearts. What worries the audience the most is the "urgent love" between Fan Bingbing and Chen Bolin, and Zhang Aijia’s fate is in doubt and full of suspense.

Fan Bingbing, Chen Bolin "Love is in a hurry"

　　In "Guanyin Mountain", Fan Bingbing and Chen Bolin are friends of the opposite sex, and their relationship is between friendship and love, but the sweetness of expectation does not know whether it will come in the end.

　　There are only two lines in this ultimate version of the trailer. First, Fan Bingbing says in a provocative tone, "I enjoy it, you", and then Chen Bolin says, "You are not a man, you will not understand", which exposes the problems between the two. In addition, the clip of him having an affair with another woman also flashes a red light on his relationship with Fan Bingbing. In the end, whether the two can "have a lover and finally get married" in the film has to draw a big question mark.

Zhang Aijia dances and drinks, staging a double heaven of joy and sorrow

　　In addition to Fan Bingbing, a new international actress, "Guanyin Mountain" also invited two-time Academy Award-winning actress Zhang Aijia to play the heroine. In the film, she plays a mother who has fallen into extreme grief because of the loss of her son. Finally, with the help of Fan Bingbing, Chen Bolin and other young people, she finally regains the meaning of life.

　　In the trailer, although Zhang Aijia only has a few short shots, she shows the opposite sides of the character. She sometimes frowns, even cuts her wrists to commit suicide, and sometimes dances and drinks with young people, vividly expressing the joy and sadness of a lonely woman.

The kiss scene is full of passion, and the fate of the characters is in doubt

　　The ultimate trailer shows viewers a variety of kissing scenes in "Guanyin Mountain," including not only Chen Bolin’s passionate kiss with Fan Bingbing, but also Chen Bolin’s affair with the hot girl he met in the bar. In previous interviews, Chen Bolin revealed that his most memorable kissing scene was with Fan Bingbing. He admitted that none of his previous scenes were as intense as "Guanyin Mountain," but he was still not satisfied with his performance. In an interview with the media, he said, "If I could do it again, I think the kissing scene could be better."

　　In addition to romantic imprints and moments of passion, there are many gory scenes in the trailer. Fan Bingbing smashes his head with a beer bottle as soon as he comes up, looking wild. A suicide scene performed by Zhang Aijia is even more heart-wrenching. She slashes a long hole in her wrist with a blade, but the expression on her face is relieved, and the polarized performance makes the audience curious about the final fate of the character.

Next page: Reveal the secret of "Guanyin Mountain" Fan Bingbing underwear net socks, showing rebellious and wild

"The character special effects and graphics are beautifully done, and the soundtrack is also very good, but I just had a fight, and the combat gameplay has not yet been deeply experienced, but it is difficult to feel the combat (system)." A player who was guarding the computer after the "Black Myth: Wukong" was unlocked at 10:00 on the 20th Beijing time told Shell Financial Reporter.

"The picture looks good, but the copy is uncomfortable. It feels like the creator is a law of the jungle." Another player did not express all the praise. Previously, the overseas creator "Video Game dunkry" also considered the game to be suspected of borrowing from Dark Souls in reviews.

"Black Myth: Goku’s biggest advantage is that its overall quality reaches the world’s top level. In other words, the overall quality of gameplay, plot, technology, etc., gives it the ability to discuss and compare with the top product, which is the most important advantage of this product. But it is also just a’good product ‘, not a product that creates a sub-category or a new track," said Xu Fanke, a senior data analyst at Gamma Data.

Like the above players, there are millions of stand-alone players around the world who are regularly waiting for "Black Myth: Wukong" to be unlocked. According to the observation of shell financial reporters, as of 19:00 on August 20, the game had about 1.547 million real-time players on the Steam platform (a world-renowned game and software platform), and the peak online number on that day was about 1.547 million people. Bilibili has more than one million people watching the Game LIVE, and at the same time ranked first in the game LIVE platform Twitch stand-alone game playback outside Shanghai.

Screenshot of Steam platform at 17:00 on August 20. Figure | Screenshot of Steam platform.

Screenshot of live broadcast platform Twitch on August 20. Figure | Screenshot of Twitch.

A number of game industry practitioners to shell finance forecast "black myth: Wukong" present on all major platforms sales are expected to reach 5 million to 7 million sets, according to the lowest sales price of 268 yuan, the game’s buyout sales flow is 1.34 billion yuan to 1.876 billion yuan. Previously, "black myth: Wukong" pre-sale volume over 1.20 million copies, pre-sale sales over 400 million yuan, into the Steam platform August 6 to 13 global weekly sales champion.

The value of "Black Myth: Wukong" goes far beyond the game buyout revenue. Xu Fanke, a senior data analyst at Gamma Data, believes that "Black Myth: Wukong" has high IP (intellectual property) value both inside and outside the game field. "In 2023, 83% of the top 100 overseas stand-alone games will have IP, which means that if" Black Myth: Wukong "launches a sequel, its sequel will have a relatively large opportunity on the stand-alone platform. In addition, IP-related fields can be monetized, such as figures, joint licensing, cultural tourism, etc."

Game body sales or over 1.30 billion, figures, peripherals, cultural tourism on the way

In "Journey to the West", Tang Seng’s master and apprentice experienced 81 difficulties and walked 108,000 miles before obtaining the true scriptures. And what kind of "golden road" did Shenzhen Youke Interactive Technology Co., Ltd. (hereinafter referred to as: Youke Interactive), which produced "Black Myth: Wukong", experience?

"Black Myth: Wukong" is an action role-playing game set in Chinese mythology produced by Youke Interactive. In addition to releasing digital versions such as the PC (PC) Standard Edition for 268 yuan and the PC Deluxe Edition for 328 yuan, the game also released a limited edition of 20,000 sets of "Physical Deluxe Edition" and a limited edition of 10,000 sets of "Collector’s Edition". The prices of the two reached 820 yuan and 1998 yuan respectively.

Previously, Feng Ji, founder of Youke Interactive, revealed in an interview that the development cost of "Black Myth: Wukong" players per hour experience is about 15 million yuan to 20 million yuan, and the team estimates that the overall game time will reach more than 15 hours, while the actual development time is more than 1.5 times this time. If this rough calculation, the production cost is at least 337 million yuan to 450 million yuan.

The R & D cost of foreign 3A games (referring to high-quality, high-volume, and high-cost stand-alone games) is usually more than $100 million, and the R & D time is between three and five years. "The cost [of" Black Myth: Wukong "] should be around $100 million, and about 50% of the sales can be returned to the production side," a senior analyst in the game industry told Shell Financial Reporter. But some game company respondents said that the revenue that can be returned to the production side is 50% to 60%, depending on how the channel side and the publisher negotiate, and the degree of strength. (The cut is mainly used to pay the cost of the channel side such as the host factory and platform, and the cost of marketing activities)

A number of game industry practitioners to shell finance is expected to "black myth: Wukong" present on all major platforms sales are expected to reach 5 million to 7 million sets, according to the lowest sales price of 268 yuan, the game’s buyout sales flow is 1.34 billion yuan to 1.876 billion yuan. "Because the current number of Steam online is 1.50 million, according to the industry’s 1:2 rule, Steam buyers about 3 million, this does not include PS5, WeGame and other channels, conservative also have 5 million sets."

If the producer gets 50% of the sales roughly calculated, the game’s producer Youke Interactive can get at least 670 million yuan of gross income, and up to 938 million yuan. "The cost is about 100 million US dollars, that is to say, according to the pre-sale situation, it can not be recovered, but the current sales are good, relying on the game product buyout income can be stabilized or even profitable." The senior analyst of the game industry told reporters.

But as the first domestic 3A masterpiece, "Black Myth: Wukong" has far more appeal to consumers than that.

Xu Fanke, a senior data analyst at Gamma Data, said that "Black Myth: Wukong" has become a big IP, and the follow-up will be launched, and there are still great opportunities in the stand-alone platform. In addition, he believes that the general market trend of peripheral goods, figures and other industries in China is better than that of games, so IP licensing can also be realized. Currently, Luckin, Nvidia, Hisense TV, Lenovo Savior, JD.com and Didi Qingju plan to interact with "Black Myth: Wukong". Furthermore, IP also has the value of radiating to other industries. For example, "Black Myth: Wukong" has taken a lot of scenery in Shanxi, and the Shanxi Provincial Department of Culture and Tourism has released a number of videos, which is expected to promote local tourism consumption.

The first domestic 3A game masterpiece,Youke InteractiveHow to obtain the scriptures

The producer of "Black Myth: Wukong", Shenzhen Youke Interactive Technology Co., Ltd. was established on June 13, 2014 with a registered capital of 697,900 yuan. It is mainly engaged in software design and development, game development, system integration, network engineering, enterprise information system, website design and development; web page production; e-commerce operation; communication system development and integration; automation control system development and integration; automation engineering construction; software sales, technical services; domestic trade, etc. Feng Ji served as the legal representative, chairperson and general manager of Youke Interactive, and Yang Qi and other 6 people served as directors.

According to Feng Ji and Yang Qi in interviews with CCTV and Zhejiang Daily, after seeing that "mobile games are exploding, I feel that this is an opportunity that should not be missed." Several old colleagues, including him and Yang Qi, left Tencent together to form Youke Interactive.

From "Hundred Generations" to "Red Tide", Youke Interactive made two games before "Black Myth: Wukong", which also became their "first pot of gold". "At that time, our strategy was to find the most popular mobile game category on the market, plus first-class art, world view and story." Feng Ji explained the journey, "We all knew that sooner or later we would make a stand-alone game, but we always felt that the timing and funding were not yet mature, so we kept waiting."

The original idea was eight years ago, when Youke Interactive conducted a market survey: in 2016, nearly a third of active users on Steam, the world’s largest game publishing platform, were from China. "This is a very exaggerated data, which shows that the whole Chinese stand-alone market has enough potential," Feng Ji said. In early 2018, Yang Qi took the initiative to find Feng Ji, hoping to start a stand-alone game project. He is currently more familiar to the majority of netizens as the head of art of "Black Myth: Wukong".

Since making a 3A game requires not only high quality and high volume, but also high cost, where does Youke Interactive’s funding come from? According to Qichacha information, Youke Interactive has undergone two rounds of financing, namely an undisclosed amount of angel investment from Hero Entertainment in May 2017 and an undisclosed amount of strategic investment from Tencent Investment in March 2021.

At present, Youke Interactive mainly has five shareholders, namely natural person Feng Ji, Shenzhen Youke Interactive Enterprise Management Center (Limited Partnership), Tianjin Hero Financial Control Technology Co., Ltd. (hereinafter referred to as: Hero Financial Control), Shenzhen Youke Research and Development Enterprise Management Center (Limited Partnership), Guangxi Tencent Venture Capital Co., Ltd. (hereinafter referred to as: Tencent Venture Capital), with shareholding ratios of 38.76%, 27.36%, 19%, 9.88% and 5% respectively. Among them, Shenzhen Youke Interactive Enterprise Management Center (Limited Partnership) and Shenzhen Youke Research and Development Enterprise Management Center (Limited Partnership) are natural persons Feng Ji and Zheng Runzong after penetration. Zheng Runzong is also the director and technical person in charge of Youke Interactive. After penetration, the two hold 44.10% and 31.90% respectively.

From the above analysis, we can see that there are currently only two external shareholders of Youke Interactive, namely Hero Financial Holdings, which holds 19%, and Tencent Venture Capital, which holds 5%. But it is worth mentioning that Hero Financial Holdings is a wholly-owned subsidiary of Hero Entertainment, and Wu Dan, CEO of Hero Entertainment, serves as a director of Youke Interactive. In addition, Ma Xiaoyi, senior vice president of Tencent Group, also serves as a director of Youke Interactive.

Talking about the significance of "Black Myth: Wukong" to China’s game industry. Xu Fanke, a senior data analyst at Gamma Data, believes that the first is the significance of industry growth and global status. Whether it is the domestic market or the overseas market, the difficulty of growing the market size in recent years is much higher than before, and the global sales of "Black Myth: Wukong" mean that the buyout game market is still very promising. "Black Myth: Wukong" is also expected to become an opportunity for Chinese companies to enter the overseas buyout market. If Chinese game companies want to further enhance their global competitiveness, then entering the PC and console fields that overseas companies are good at is likely to be unavoidable. The output of "Black Myth: Wukong" may help Chinese companies take this step more firmly.

Finally, "Black Myth: Wukong" can also help the Chinese game industry better sort out how to balance the game preferences of domestic users and overseas users, such as publicity, R & D (world view, combat system, etc.), which overseas users are willing to pay for and which domestic users are looking forward to. Whether it is in terms of global popularity, user expectations, sales or other aspects, "Black Myth: Wukong" is currently the best performing domestic buyout game, which also means that the industry can observe enough global user feedback.

The above-mentioned game industry analysts said that "Black Myth: Goku" has more confidence in the game industry than practical significance. "From the perspective of actual revenue, the impact on the industry is limited, but if it can be successful, it can give big manufacturers and investors greater confidence, boost the confidence of the industry, and make more content-oriented games." He said, "In addition, start IP linkage without release. This model is very new in the field of stand-alone games. Earn extra income in advance, but this method is very mature in the field of mobile games."

Beijing News Shell Financial Reporter, Bai Jinlei, Editor, Yue Caizhou, School Dealing with Chunyun