Qilu Evening News Qilu Yidian reporter Xu Ning Zhang Zisen
Lead the development of the industry and create a better future together. The 19th China International Motorcycle Expo (hereinafter referred to as China Motorbook Expo) will be held in Chongqing (Yuelai) International Expo Center from September 17th to 20th this year. China Motorbook Fair is the only national professional motorcycle fair approved by the State Council, and has been held for 18 consecutive sessions. China Mobo Fair is the largest professional motorcycle exhibition in China and even in the world this year. It is an important publishing platform for new products and technologies, leading the new development trend of the industry.
At the same time, China Mobo Fair represents China motorcycle industry enterprises and motorcycle enthusiasts, the core scene of communication with all walks of life and countries around the world, represents the current level of China motorcycle enterprises, promotes the vigorous development of China motorcycle culture, and shows the vitality and vitality of China motorcycle enthusiasts to the world.
In 2021, the exhibition area of China Mobo Fair exceeded 100,000 square meters, with over 1,000 complete vehicle and clothing equipment brands, and brand-new exhibitions were presented in six exhibition halls. The exhibition area increased by 50% compared with last year, and the number of exhibitors doubled compared with last year.
During the exhibition period, there will be more than 50 new car launches, including 2 international big-name annual new car launches, and the on-site carnival night will also be held for 3 consecutive nights. The whole scene will be performed, the program will be upgraded, and star drivers and hipsters from all fields will join in, bringing an immersive experience to the audience.
Under the guidance and support of the relevant government departments, the organizing committee of China Mobo Fair will make prevention and control measures and emergency plans in combination with the latest technical means to fully protect the health and safety of exhibitors and visitors during the exhibition and ensure the orderly and efficient development of the exhibition.
New scene, new form and new mode
The exhibition service mode has been fully upgraded.
The 2021 China Mobo Fair will be innovated in an all-round way, and an industrial chain with systematic development of exhibitions, conferences, competitions, performing arts and cultural tourism ecology will be built, and multi-dimensional and multi-city scenes will be linked to expand the activity space and participation capacity.
The exhibition scene mode has been upgraded in an all-round way, and the "1+1+2+7" scene is integrated in the whole city and even the whole country. There is a main venue of Chongqing Guobo Center (Yuelai) with an area of over 100,000 square meters, a "CIMA Locomotive Park" specially built for motorcycle friends all over the country, and at least two hot pot business districts representing Chongqing characteristics, including Xi ‘an in Shaanxi, Taiyuan in Shanxi, Chengdu in Sichuan, Nanjing in Jiangsu, Changsha in Hunan, Kunming in Yunnan and Fangchenggang in Guangxi.
Therefore, combining the cutting-edge Internet technology and online display forms, we can open up online and offline interactive scenes and show the creativity and value of motorcycles in all directions. In the 5G era, we will build a benchmark for the service model of C-side exhibitions, explore new scenes, new forms and new models, and promote the development of new consumption.
As the largest professional motorcycle exhibition in China and the world, this exhibition will have more than 30,000 square meters of outdoor venues to carry out dynamic motorcycle exhibitions. The "920 Labor Knight’s Day", "CIMAMotor’s C-bend debut", "CIMAMotor’s Owner Selling" and "CIMA Motor’s Favorite Model Selection and Test Drive Experience of the Year", which are deeply loved by motorcyclists, are about to start registration or voting. This year’s newly added "Go to Chongqing for Barbecue" national motorcyclists reception area is in full swing, and more special interactive activities will be unlocked one after another, presenting the interactive participation and appreciation of motorcycles to the audience in all directions.
Among them, the "920 Labor Knight’s Day" will adopt the latest Internet technology to realize the cross-regional linkage communication of exhibition brands between Chongqing’s main venue and seven key regional sub-venue cities across the country. The sub-venue cities will not only hold special theme activities such as motorcycle and accessories product display, motorcycle riding parade and motorcycle music festival simultaneously with the main venue, but also connect with the main venue to enjoy the national motorcycle lottery.
It is reported that the value of prizes this year will continue to double on the basis of 2020, and motorcycle friends can realize "cloud gathering and cloud gathering" with motorcycle friends all over the country in their territories.
New Breakthrough of Fashion Trend Culture
Cross-border integration leads the industry to break the circle
Grasping and focusing on youth culture, fashion trends and creative design, China Mobo Fair is not only a fashion exhibition but also a cattle club, leading the new trend of fashion and entertainment in motorcycle industry, and will present a cool lifestyle with attitude to the audience, fully display motorcycle trend culture and gain insight into future consumption trends.
Stunts, please don’t try.
This year’s China Mobo Fair will deeply explore the consumer demand, and it will show the characteristics of intelligence, electrification, networking and personalization, and new products, new designs, new ways of travel and entertainment will be presented one by one. At the same time, the offline scene of this year’s exhibition will be upgraded, and the world’s first 80,000 lumen laser projection equipment will be used to create a brand-new night environment and create a phenomenal communication event; With the support of Chongqing municipal government and relevant departments, CIMA motorcycle park, motorcycle racing field and camping ground will be built for motorcycle friends all over the country, and an interactive experience in which motorcycle friends can participate extensively will be carried out.
In the era of short video communication, the online and offline scenes of China Mobo Fair are comprehensively planned and innovated, covering all kinds of motorcycle and youth trend cultural scenes.
Cooperate with domestic short video platforms, social platforms and e-commerce platforms such as Aauto Quicker, Tik Tok, bilibili and Tmall, and cross-border integrate youth cultural groups such as blind box play, CIMA IP development, tattoos, extreme bicycles, skateboards, retro motorcycles and refits, car refits and underground bands. There are not only stars, trendy V, and motorcycle friends from all over the country, but also the cross-border cooperation of well-known automobile brands, car modification clubs and extreme sports brands to jointly create a youth trend cultural circle.
Not only can the motorcycle friends who can’t attend the "Yun Guan Exhibition" learn about the new trends, new technologies and new highlights of the motorcycle industry in China from multiple angles, but also introduce potential consumer groups into the circle, so that the pan-motorcycle circle will continue to expand.
The enthusiasm of motorcycle friends across the country is high.
I am eagerly looking forward to the China Mobo Fair.
As the most influential annual event in motorcycle industry, China Mobo Fair is the annual punching place and gathering place for motorcycle practitioners and enthusiasts. Near the exhibition period, the official fans of the exhibition, the backstage of official accounts of major platforms, the fans of major media and the fans of national clubs are enthusiastic and are very much looking forward to this year’s party. Three days after the online ticket collection channel was opened, the number of pre-registered visitors was nearly 20,000, 2.5 times that of last year.
In order to better provide exhibition services for the audience, enhance the exhibition experience and ensure the smooth arrival of motorcycle friends, the organizing Committee encouraged motorcycle friends to arrive in the form of clubs this year, and gave motorcycle friends riding subsidies and organizational rewards, as well as other on-site service resources. According to incomplete statistics, the number of motorcycle riders who are going to ride this year has tripled compared with last year. The organizing committee will provide free exhibition places and more services for motorcycle clubs and motorcycle riders at the exhibition site, and invite the clubs and motorcycle riders who support the development of the China Motorcycle Expo to share the success.
This year, in order to thank the motorcycle riders for coming, the organizing committee opened the North Outdoor Plaza, and carried out interactive activities such as C-bend debut, car owners selling their cars, motorcycle riders’ favorite car test drive experience of the year. At the same time, 50-200 square meters of national motorcycle riders reception areas were set up at the exhibition site and CIMA Locomotive Park, inviting motorcycle riders from all clubs in China to barbecue in Chongqing, and jointly operating to provide special services for motorcycle riders, so as to promote motorcycle riders’ exchanges and interactions while ensuring health and safety.
Some exhibitor brands
Motorcycles of participating brands: Harley, BMW, Honda, Kawasaki, Ducati, piaggio Group, Indian, Polaris, MV Agusta, Benelli and other international brands, Haojue Suzuki motorcycles, Seclon, Zongshen piaggio, Wuji, QJMOTOR, Lifan, Universiade, Haojin, Excelle, Gaojin, Jedi motorcycle, and so on.
Electric motorcycles: brands such as Davinci Tech, SOCO, Dianfei, Senlan, Moling, World of Warcraft Travel, Jilong, DOFERN, Haolin and Shenyun.
Participating brands of motorcycle parts: Chuangcheng, Bosch, Marpai, Tengsen Tire, Wanda Tire, Chaoyang Tire, Michelin Tire, Yuanxing Tire, Yu ‘an Shock Absorber, Collotte, Leipai, Zhenghe, shun feng, DID, Chaohui, Changxing, Marshal, Liyang, Huawei, Tianfeng, repsol, Sharp, Degang, Huixin and Ye Sheng.
Participating brands of electric vehicle parts: Jinyuxing Motor, Siqi Technology, Saiying Motor, Transit Motor, Lingbo Motor, Xinwei Motor, Boliwei Power Supply, Songli Power Supply, Aolong Power Supply, Gates Belt Drive and Conditek Drive.
Exhibiting brands of equipment: TORC, JUST1, TankedRacing, Nolan, Cardo, Scorpion, Helstons, LS2, LEXIN, Osa, AVA, Jiguan, SHAD, ForceGarder, NERVE, LAZER, A Star, MOTOBOY, Saiyu, CYRIL, NEXX and Qiyiqixing. YOHE, RYMIC, mount fuji, KOMINE, DRAG, SENA, HHI, WEEPRO, NANSH, Active Region, FASEED.
(The picture in the article comes from the previous China Mobo Fair)
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