Why do middle-aged and elderly people pay more attention to Spring Festival travel rush？

　　Core reading

　　In Spring Festival travel rush this year, the new features and highlights are worth paying attention to: the mobile phone is more and more convenient to buy tickets, the railway extends its services to the outside of the railway station, and the sharing economy opens up the "last mile" of Spring Festival travel rush, and so on. At the same time, there are still some pain points in big data display. How to make middle-aged and high-aged people adapt to the mobile network era faster? How to standardize the market order while introducing the mobile Internet? How to strengthen the credit constraint of practitioners under the background of active sharing economy? Our reporter interviewed relevant issues.

　　Spring Festival travel rush is about to enter the peak period, and the Ministry of Transport, the National Development and Reform Commission and China Railway Corporation have joined hands with the Internet platform to release Spring Festival travel rush Big Data.

　　Spring Festival travel rush Big Data reflects the great changes in travel and indicates the general trend of the market. Careful analysis of the big data of Spring Festival travel rush in the Year of the Rooster shows that there are really many "golden eggs".

　　Silver hair market needs attention

　　People over 50 pay more attention to Spring Festival travel rush.

　　Who is most concerned about Spring Festival travel rush? According to the data report jointly released by Tiezong and today’s headlines, people over 50 pay more attention to Spring Festival travel rush than other age groups. This result is different from the general impression of society. People seem to be more inclined to think that scholars and employees who go out are the main causes of Spring Festival travel rush, and people over 50 are obviously not the main force of these two groups.

　　Why do middle-aged and elderly people pay more attention to Spring Festival travel rush? Some experts have analyzed, "Middle-aged and high-aged people generally choose traditional and economical ways to travel, and rarely adopt new ways like carpooling and renting cars. Trains are the best choice. The technical threshold also makes them a more vulnerable group. "

　　Liu Fengjun, the 55-year-old Yueyue, confirmed this. Liu Fengjun just learned to use the 12306 official APP to buy tickets last year, and he is completely layman to the ticketing software. Out of the train station, I also took public transportation, and I didn’t know much about carpooling and special cars. "I’m going to my niece’s house for the New Year. I have to bring seafood and sauerkraut. I can’t express them. It’s inconvenient to catch the train in a big bag. It’s good to have someone to help me send the new year’s goods." Liu Fengjun’s voice also represents some middle-aged and elderly people.

　　In addition, experts also said that in addition to people traveling, middle-aged and elderly people who stay at home are also paying attention to Spring Festival travel rush. Spring Festival travel rush’s destination is more "home", and Spring Festival travel rush’s road is the way home. Parents pay attention to Spring Festival travel rush, expecting their children to return, which is the best New Year gift they expect to receive. This part of the middle-aged and elderly people will care about their children’s home date and mode of travel, and care more about the safety and comfort of the journey. They will contribute more details to Spring Festival travel rush’s reading data.

　　Experts believe that big data allows us to see more social mentality, and also allows us to realize the more subdivided needs of different groups in Spring Festival travel rush. Whether it is business support or public services, we can make more accurate efforts according to the data results.

　　Internet service to be standardized

　　Railway network tickets account for 70%

　　Big data shows that the Internet has become the largest channel for Spring Festival travel rush to purchase tickets. The proportion of railway internet ticket purchase in all ticket purchases has increased from about 1/3 in 2013 to 73.1% in 2017, of which mobile phones account for 66%. While enjoying the convenience brought by the Internet, passengers have also encountered many embarrassments.

　　The ticketing software is the first star to catch fire in Spring Festival travel rush in the Year of the Rooster. "In the past, the ticketing software was free, but this year it will be charged. Tickets are only available in 200 yuan, but the ticketing software has to increase the price of 62 yuan. " Xiao Lu, who works in Beijing, downloaded the Zhixing train ticket APP in order to buy two tickets for the K148 hard sleeper train returning to Beijing from her hometown in Bozhou on February 2, and successively purchased the priority ticket and VIP express channel, deducting the package fee of 62 yuan. "I bought the ticket, but I was depressed. If we connive at the continued development of this paid ticketing software, will we not be able to buy train tickets without increasing the price? "

　　According to the latest survey of China Youth Newspaper Social Investigation Center, 45.9% of the respondents think that paying for tickets is not a reasonable way to buy tickets, and 30.7% of the respondents think it is reasonable. 60.3% of the respondents believe that the ticketing software is a disguised "network scalper".

　　Not only is the ticketing software lacking supervision, but also phishing websites, virus software and fraudulent QR codes under the cover of ticketing services have compromised the security of Internet services.

　　Connection service is valued.

　　Practitioners’ integrity needs hard leverage

　　"Spring Festival travel rush this year, we put ‘ Mengjing Express Line ’ The service extended to the K7911/2 passenger train from Hohhot to Ejina, and combined with major hospitals in Baotou, Hohhot and even Beijing, it opened up the ‘ The last mile ’ 。” Guo Jie, the general branch secretary of Hujing Team in Baotou Passenger Transport Section, said that many passengers will return to their hometowns after seeing illness before the Spring Festival, but they need special care because of their poor physical strength after surgery. Therefore, "Mengjing Express" will provide passengers with full services such as purchasing, ordering, contacting 120 and wheelchair transfer, so that everyone can go home for the New Year in a practical and comfortable way.

　　Extending the service to the outside of the railway station has become the service highlight of Spring Festival travel rush Railway this year. It is not only the railway that attaches importance to the connection service. The "last mile" is changing from the "pain point" of Spring Festival travel rush to the breakthrough point of sharing economy. According to the big data released by Didi Chuxing, Spring Festival travel rush will transport about 8.4 million passengers by cross-city hitchhiking this year, which is close to 12% of the national railway passenger traffic during Spring Festival travel rush. Ctrip’s special car shuttle big data forecast, special car shuttle has also become a popular tool for connecting passengers in megacities, and the airport shuttle reservation orders in Beijing, Shanghai, Shenzhen and Sanya are even higher.

　　"There are more choices now, and the freedom of choosing carpooling, special car, hitchhiking, time and way to go home is much higher." Ms. Wang, a Wuhan native who works in Shanghai, said that the vigorous development of the sharing economy has made the road to Spring Festival travel rush more convenient for ordinary people.

　　I’m not at home for the holidays this year

　　Demand for travel and leisure has reached a new high.

　　"The older generation said that they would stay at home for the New Year, but their sons and daughters-in-law booked the air tickets and hotels for leaving the country early." Ms. Wang, a Beijinger, will spend the Spring Festival in Thailand this year. In her "circle of friends", the notice of "returning to Beijing in the early morning of the third day, let’s get together again in the fourth day" was also aired early. "Children are too busy at work at ordinary times, and it is rare to have time to accompany us. Traveling for the New Year, I experienced the exotic customs. Anyway, my children and grandchildren are around, and everywhere is reunion! "

　　"The world is so big, take your parents and children to see it together." The 7-day Spring Festival holiday is becoming a golden week for more and more office workers to travel abroad, and tourism for the New Year is gradually accepted by more people.

　　According to big data, the demand for public travel during Spring Festival travel rush will reach a new high due to the promotion of consumption concept, the convenience of visas and the increase of routes.

　　Look at the outbound tour first. In the Spring Festival of 2016, the number of outbound tourists was close to 6 million. According to the data of the donkey mother platform, compared with two years ago, the number of outbound tourists in the Spring Festival of 2017 is expected to nearly double, and the number of tourists who spend New Year’s Eve overseas is 2.6 times.

　　Look at the domestic line again. "Going south to avoid the cold" and "going north to enjoy the snow" are the two major themes of domestic travel during the Spring Festival. Big data shows that domestic tourist destinations with large tourist flows are Harbin, Sanya, Xiamen, Kunming and Guangzhou.

　　"Gaining Sense" from Big Data Perspective (Short Comment)

　　Near the New Year’s Eve, there was a young man from Hunan who worked in Beijing. He felt that Spring Festival travel rush’s way home had made him "gain the strongest sense" in recent years. "I used to buy a hard seat ticket, but now I have changed to a high-speed train, and the time has been shortened by half."

　　The change of Spring Festival travel rush is by no means an individual feeling. Judging from the 2017 Spring Festival travel rush Big Data released by various research institutions, Spring Festival travel rush is undergoing a gorgeous transformation: from being satisfied with "walking" to pursuing "walking fast", from caring about price to attaching importance to comfort, from asking people to buy tickets to carpooling freely … … The evolution of Spring Festival travel rush’s way home reflects the vitality of China’s economic transformation and upgrading.

　　Behind the shorter and faster Spring Festival travel rush Road is the improvement of traffic structure and the improvement of transportation services. The mainstream is more accessible, the tributaries are smoother, and the comprehensive transportation system is constantly improving, which is making up the traditional shortcomings and service depressions in Spring Festival travel rush, and speeding up the return road. Behind the more convenient and comfortable Spring Festival travel rush Road is the vitality of scientific and technological innovation and the contribution of sharing economy. The continuous emergence of new products, new technologies and new formats is integrating Internet genes into the traditional transportation service industry, making Spring Festival travel rush, a "arduous task" that people have long called hard, turn into a "market cake" with unanimous optimistic capital. Spring Festival travel rush Road is more expensive and hotter, and it is also the upgrading of people’s consumption and the prosperity of leisure industry. Spring Festival travel rush no longer only serves "going home", and the demand for public travel has hit record highs. With a bulging purse and enough time, Chinese’s consumption desire is stronger and its consumption level is higher.

　　When we pay attention to the big data of Spring Festival travel rush with nearly 3 billion people flowing, what we see is not only the largest migration map in the world, but also a navigation map to guide the world economy out of the predicament and boost the confidence of global development.