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500,000 Krypton 009 rear entertainment screen does not support touch: with TV with the same remote control controversy

Similarly, the polar krypton 009 sold from 499,000 is also equipped with a rear entertainment screen, but the operation of this screen has caused controversy among netizens.

It is understood that this screen measures 15.6 inches and is located in the center of the roof of the first and second rows.Support 5-speed angle adjustment, you can watch movies, listen to songs, cooperate with the roof camera, and start remote conferences,

However, this screen does not support touch, and users can control it by voice. Of course, they can also use the remote control that comes with the car, which is similar to a TV.

This slightly antique operation has attracted the attention of netizens, and everyone’s opinions have also been divided into two factions.

Some people said that they 500,000 car, and they need to use the remote control to control it.And even at home, the remote control is often not found. Are you really not afraid of losing it in the car?

However, some netizens said that this screen does not support touch.If you want to use it while driving, stand up and point with your handsIt’s not only unsafe, but also very stupid.

At the same time, there are also netizens who hold a third view: Extreme Krypton should allow this screen to be operated through the mobile phone, so that even if the remote control is lost, you don’t have to worry about not being able to use it.

So which of the above three views do you agree with?

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2024 Beijing Auto Show | FAW-Volkswagen New Generation Maiteng Prospect Detailed Explanation

As the opening of the Beijing Auto Show in April 2024 approaches, many new cars that will make their debut at this auto show are also beginning to reveal more information one after another. As one of the key models of FAW-Volkswagen this year, the new generation will be officially released at the 2024 Beijing Auto Show. The new car has completed the pre-listing declaration work in January this year. Recently, this new car has a set of latest trial car no-fake photos exposed. With this set of spy photos, we can also get a first look at the whole picture of the new generation of Maiteng. The following will bring a detailed forward-looking interpretation.

In terms of appearance, the new generation of FAW-Volkswagen Maiteng will still be based on the new generation of Volkswagen Passat B9 of European regulations. However, since the new generation of Volkswagen Passat B9 is only available in the European market. Therefore, as a sedan, the new generation of Maiteng will be localized by FAW-Volkswagen in design to meet the consumer demand of the Chinese market.

Judging from the previous declaration pictures and the latest exposure of the prototype car photos, the new generation of Maiteng adopts the exclusive design language of the FAW-Volkswagen brand. The new LED headlights are connected to the Chinese network, and the front face is visually cut through a belt that runs through the entire Chinese network and integrates the luminous LOGO. This makes the visual focus of the new generation of Maiteng’s front shift down, looking very sharp and atmospheric, thus highlighting the sense of sports and luxury. On the side of the body, a straight waist line runs from the front to the rear, creating an elegant sense of luxury. At the rear, the through-the-line LED taillights that also integrate the luminous LOGO not only echo the front design, but also strengthen the recognition and fashion sense of the rear. Overall, the exterior design of the new generation of Maiteng is very much in line with the aesthetics of mid-range cars in the Chinese market in the new era. While retaining the traditional solemn and atmospheric style of Maiteng, the new car also brings trendy and sporty design elements with the times to reflect the sense of fashion.

In the interior part, from the photos of the new generation of Maiteng’s trial car, the new car adopts a similar intelligent cockpit design, and the center console will be offset towards the driver’s seat, thus creating an environmentally friendly cockpit atmosphere. At the same time, the new car is also equipped with a 10.25-inch full LCD instrument screen + a 15-inch floating central control screen + a passenger entertainment screen, making it the first Volkswagen model to be equipped with three screens.

In other details, the new generation of Maiteng will adopt an electronic shift design and return to the use of physical buttons. In the central control area, the new car air conditioner control panel still adopts touch type, and is equipped with the wireless charging function of the front mobile phone. These designs and configurations are the same as the new generation Passat B9 of European regulations. In the car and machine part, the new car will be built on the basis of the ID. OS 2.0 on-board intelligence system carried by the ID.7 VIZZION, and also supports mainstream functions such as AI intelligent voice, Apple Carplay, Baidu Carlife mobile phone interconnection function, car KTV, third-party APP ecology, vehicle to everything and OTA upgrade. In addition, the new car is equipped with in-car ambient lights, digital keys and other configurations, and can be optionally equipped with AR-HUD head-up display system.

In terms of size, the new generation of Maiteng body measurements still based on the Volkswagen Group MQB EVO platform are: 4990/1854/1487mm, and the wheelbase is 2871mm. Compared with the previous generation, the wheelbase of the new generation of Maiteng remains unchanged, and the length, width and height have all increased.

In the power part, the new generation of Maiteng 330TSI models will be equipped with the EA888 series 2.0T low-power version engine; the 380TSI models will continue to be equipped with the EA888 evo series 2.0T high-power version engine, with a maximum power output of 162kW and a 7-speed DSG wet dual-clutch transmission. In addition, if the new car continues to launch the 280TSI model, it is expected to be equipped with the latest 1.5TSI evo engine.

Review:Although new energy models are currently gaining popularity in China’s auto market, in the relatively traditional and conservative mid-range car market, fuel-powered cars are still the absolute protagonists. Data show that among the top ten models in China’s mid-range car market in 2023, GAC Toyota, SAIC Volkswagen, FAW-Volkswagen Maiteng and GAC Honda Accord are still in the top four, still dominating in sales. Among them, FAW-Volkswagen Maiteng’s cumulative sales in 2023 are 189,400, reaching an average monthly sales level of only 16,000 vehicles, which is really good. In 2024, with the launch of a new generation of models, FAW-Volkswagen Maiteng’s product power will be fully evolved from the outside to the inside, which will undoubtedly boost its sales to a higher level.

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Xiaomi customized Xiao Ai is out of service and offline: rice noodles are reluctant to part

The recent announcement made by the Xiaomi Xiaoai team made Xu Fan regret. According to the announcement, due to the adjustment of product strategy, the "Customized Xiaoai" function will stop operating at 24:00 on July 10 and will be offline.

The offline will include the closure of the custom Xiao Ai function setting entrance, the data related to the customized image in the user account will be cleared, and the enabled customized image will be restored to the default "no image" state. The reluctant rice noodles posted their customized Xiao Ai images in the Xiaomi community on the eve of the offline as a souvenir. At the same time, some rice noodles proposed a solution: uninstall the update Xiao Ai, return to the original version of Xiao Ai, and then ban Xiao Ai’s updates. The purpose of this is to keep their customized Xiao Ai classmates. Although the official has not made it clear whether this method works, for interested users, you can try it.

The official said that the purpose of offline customization of Xiaoai is to optimize performance, reduce unnecessary system occupation, and improve the user experience of Xiaoai App. Next, they will focus on creating more core functions and providing users with a more stable and smooth experience.

According to the data, Xiaomi announced the "customized Xiao Ai" function at the Xiaomi Mi 10 conference, which includes that users can use exclusive wake-up words to summon Xiao Ai classmates, and users can create their own Xiao Ai classmates’ voices. The customized image function of Xiao Ai will be launched in November 2021.

Overall, the Xiaomi Xiaoai team’s offline customized Xiaoai function is designed to improve product performance and user experience. For those users who are used to customized Xiaoai, although it is a pity, they also expect the Xiaomi team to provide better functions and experiences in the future.

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Fan Bingbing 16-year-old film and television tycoon 4 million foster, fan mother know (picture)

  China News Service, June 4, recently, a forum netizens broke the news, alleging that actress Fan Bingbing had been picked up by the chairman of the Pickup King Group and film and television tycoon Jia Yun, the price is 4 million yuan.

  The whistleblower identified himself as Jia Yun’s hometown, Taiwan’s Today News reported, citing the mainland media outlet Southern Metropolis Daily. "When I went to my aunt’s house, she chatted with me a bit. She said that Jia Yun was a very vain person. He once said’Money is what I pursue, but after making money, investing in the entertainment industry is my ambition ‘."

  "He ordered his secretary to make the wall outside the office into a star wall, which was covered with photos of various celebrities. Jia Yun has always been generous to the actresses he likes. When my aunt was chatting privately with some bosses, she heard that Jia Yun once took care of an actress in Qiongyao’s play, who was only 16 years old. At that time, everyone didn’t care much, but after thinking about it, this person was Fan Bingbing."

  "They said that from the time Fan Bingbing left the pickup company, Jia Yun gave Fan Bingbing a total of 4 million maintenance fees. It is said that Fan’s mother also knew about it."

  Internet rumors said that Jia Yun had taken care of many female celebrities, and Fan Bingbing was one of them. Jia Yun liked being young, so he fell in love with Fan Bingbing at first glance, and even signed three plays with her.

  Jia Yun later signed a contract with actress Shu Chang in the form of "taking care of". He threatened to make Shu Chang more popular than Zhang Ziyi. But there were also actresses who rejected him, such as Mei Ting.

  

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This documentary scored 9.5 points, and Hu Ge dubbed the whole process, or "Cold?"

"Flowers."

Once published, it was rated by thousands of readers as "one of the best Shanghai novels".

The theatrical version of the movie was then launched.

Wong Kar Wai + Hu Ge, 30 TV series.

Sir’s expectations are directly full, but one year, two years, three years… what about the movement?

Not only was Wang Jiawei slow, but Hu Ge was also slow.

After "The Wild Goose Lake", it was mostly a cameo and a friendship.

Want to become invisible?

Sorry, Sir can agree, but neither can the audience:

"But there are also books 2."

A documentary produced by Bilibili, with Hu Ge dubbed throughout the process.

In the first season, Bilibili scored 9.8, and Douban was also rated 9.1.

In the second season, it was higher and harder, with a score of 9.5.

The fast-paced era where traffic is king.

We talk about fighting "fragmentation," but how?

Documentaries dig up dusty answers from books

Go and see those who are still holding on.

01

hold on

The library.

The quietest corner of a city is filled with the most vibrant thoughts.

For some people.

It preserves the spark of civilization and is a paradise for resting the soul.

At the age of 98, Shen Xieyuan is a veteran figure in the field of domestic bibliography.

Mr. Shen has been retired for more than 30 years, but he is still living his pre-retirement life.

From six o’clock in the morning, take the bus at seven o’clock, and then stay in the library for a whole day.

When the wind blows, so does the rain.

Only do two jobs.

Catalog, buy books, repeat.

He described being in the library as a fish swimming in the water, "if I get out of the water I will die".

But the senators are not in longevity, nor in attitude.

And in practical learning.

By observing the lines, taboos, engraving, paper, fonts and seals, we can easily distinguish the version and authenticity of ancient books.

For example, "Western Han Dynasty will", one can tell at a glance that it is the Song Dynasty.

Due to the frugality of the time, government documents were not destroyed, but reprinted into books.

Or "Qing Tang Han Question".

Tang Han in the Qing Dynasty?

Or was the comment written by Tang Han in the Qing Dynasty?

He could tell at a glance that it was the former.

Because there was really someone named Tang Hanti in the Qing Dynasty.

He is upright and has a trendy mind. He once served as the military curtain of Zeng Guofan, and then rose all the way to the third rank.

It was not until he witnessed the corruption of the Qing court that he returned to his hometown after several fruitless remonstrations. His son Tang Jixun was still one of the seven martyrs of 1911.

After more than 70 years of research on ancient books, Shen Lao is known in the industry as the "Living Dictionary of Ancient Books".

In 1975, Premier Zhou proposed to compile a national catalogue of rare books as soon as possible, thus starting the largest ancient book compilation project in the history of our country in the past 100 years.

In the era without the Internet, 40 researchers including Shen Lao read hundreds of thousands of ancient book cards in a concentrated manner.

Relying on your own knowledge, check carefully whether there are any errors or omissions in the title, author, volume number, edition, and various descriptions of the book.

This check is the "dead sitting" for 18 years.

After the book was completed, the academic world was shocked.

It was unanimously elected as "the most authoritative joint catalogue of rare ancient books".

Mr. Shen was also awarded the "Special Contribution Award" by the Ministry of Culture for this.

Sir said earlier that Shen Lao still insisted on working for nearly 30 years after retirement.

What he did was a knot in his heart

Huang Pelie.

A famous book collector and collator in the Qing Dynasty, known as "the first person to collect books in 500 years".

He loved to write postscript (referring to the comments behind books, articles, etc.), and most of the ancient books he reviewed were of great value, even making "yellow postscript" a proper term.

And Old Shen just wanted to sort out his postscript collection.

First, re-proofread the collection of yellow postcards organized by the predecessors, and then do everything possible to search for unrecorded trudges. Every time you find a place, you can’t help but smile.

Happy as a 100-year-old child.

It was not until 2020 that Mr. Shen finally compiled the "Shiliju Inscription and Postscript" of more than 800,000 words, and quickly put it into the huge project of secondary proofreading.

But such an energetic person, when interviewed by the documentary creator, the most mentioned word was "time".

Apart from drinking tea, eating and sleeping, he devoted all his time to compiling ancient books, but he still felt that there was not enough time.

Shen Lao told us with practical actions.

There is no need to lament how many 18 years there are in a person’s life. What makes people happy is what they desire.

There is no need to whine about the difficulties of life.

If you can live every day in a down-to-earth manner, the good times will always be there.

02

seek knowledge

From heavy possession to light use, to hiding and using, to resource sharing.

With the development of the times, the main functions of the library have undergone many iterations.

But the only constant is for people to learn.

As Bacon said.

Human nature is like wild flowers, seeking knowledge and learning is like pruning and transplanting.

For people outside the industry, the significance of libraries is not to facilitate research.

On the grasslands of Tagong, Sichuan Province, more than 3,700 meters above sea level, the Tibetan monk Jiumi built a library called "Narangma".

The children nearby would read books, sing songs, write homework assigned by Kume, and make new friends here…

In 14 years, Jiumi was studying at Gusu Hanshan Temple.

That winter, an earthquake broke out in Tagong, and Jiumi participated in the rescue and distribution of supplies.

After that, he no longer took a passenger boat to listen to the bells in the temple at midnight, but stayed at the tower.

Jiumi had spent time in "big cities" and felt that the people there had a good attitude towards progress and a good plan for their future life. She believed that only knowledge could lift a region out of poverty.

From making and selling highland barley sauce to raising funds, to self-learning architectural design and drawing, to moving wood and hundreds of catties of stones.

Jiumi spent nearly two years building the first library on the Tagong grassland.

Narangma, which means "in the forest", is the old name of the village where it is located.

It is also a true portrayal.

19-Year-old Ram has just completed the college entrance examination, but still comes here often to read, and his favorite novel is "Notre Dame de Paris".

Quasimodo, who was very ugly, was abandoned by his relatives and society.

He had a tetrahedral nose, a horseshoe-shaped mouth, one eye, a hunchback, and a lame man. His body was about the same height and width, and his lower parts were square. His legs looked like two scythes from the front, with the hilts connected to the hilts.

But Ram loved it.

He was considered "pure at heart" and "helped the heroine many times."

She said she resembled Quasimodo in a way.

Also because of Quasimodo’s literary image, his personality became cheerful and his face often bloomed with a smile.

Ram wrote his first short story in middle school, titled "The Last Smile."

The protagonists are her and her father, who passed away six years ago.

Recently, she is writing another novel.

In this twenty-first century, where technology and transportation were developing rapidly, families without a car of their own were as few as the stars in the daylight. In poor households, there was at least one motorcycle, but in Auntie Zeji’s house, not to mention a car, there wasn’t even a motorcycle…

Look, in less than a hundred words, metaphors and contrasts are used to accurately describe the poverty of Auntie Zeji’s family.

Ram said it was a story about her and her mother.

The family depends on her mother for their livelihood.

This hard-working mother, who raised two children alone, is one of the few female construction workers in the area. When she is not alive, she will dig for Cordyceps.

She hopes her child can study hard.

Ram did exactly that.

But sometimes, she feels "so useless" and doesn’t know what the meaning of reading is.

Ram’s confusion was not unfamiliar to Kumei.

Some children want to share their worries for their families early, believing that it is better to go to work early to subsidize their families.

Kumi will do its best to broaden children’s horizons and change their minds.

For example, invite friends from all walks of life to share with them.

Music teacher, painter, writer…

This is the deeper meaning of "Naram":

He wants books to be "a window into a wider future" for children.

Rather than being trapped in the "forest".

03

look back

Sir found that more and more documentaries have been successful in recent years.

Especially in conversation and humanities.

And the audience is eager to score high, starting with four stars and not high with five stars.

Except for "Thirteen Invitations" and "Round Table", it was as strong as ever.

There are also "The World", "Childhood in a Foreign Country", "Talking to Strangers", "Unreached Realm"…

Sir harshly said that many documentaries still have a lot of room for improvement in terms of creative techniques and forms of expression.

9 points + at every turn, it is better in the subject matter and better in the angle.

More importantly, it is better to touch the deepest and softest sincerity in people’s hearts.

And this is what many creators in the current film and television industry lack.

For example, "Book 2", in the effective rating of Douban, the proportion of four or five stars is as high as 96.4%.

One or two stars?

Not one.

But Sir believes that a large part of this high score is "shame score".

The only officially authorized Chinese translator of One Hundred Years of Solitude?

A researcher who has compiled many ancient books for decades?

I’ve heard it for a long time.

The explosion of MCA writers, so many outstanding writers I have never even heard of?

Are there still people in such poor conditions in poor areas who are working hard to study and support their families?

Ashamed.

I’m ashamed of my lack of knowledge about the book industry.

It’s a shame that so many people have been loving books for decades.

Or feel ashamed to forget how long you haven’t read.

Look at the data.

In 2020, the per capita reading volume of paper books for adult Chinese citizens was 4.70, up from 4.65 in 2019. The per capita reading volume of e-books was 3.29, up from 2.84 in 2019. The per capita reading volume of paper newspapers was 15.36 issues (copies), down from 16.33 issues (copies) in 2019. The per capita reading volume of paper periodicals was 1.94 issues (copies), down from 2.33 issues (copies) in 2019.

China Academy of Press and Publication "The 18th National Reading Survey"

4.65 and 4.70 per capita.

Are you being pulled down? Or are you being raised?

The answer doesn’t matter

Compared to this year’s answer.

Many media are accustomed to, or eager to create contrast in reading.

We seem to be able to glimpse an elitist arrogance in similar news.

But the reality is always that there is arrogance above arrogance.

Luo Xiang once shared a true story.

The university held a Hunan fellow meeting, but no one called him. He asked why?

Others said that today was the Changsha Provincial City Fellow Meeting.

He didn’t give up and asked another Changsha classmate, You are from Changsha, why don’t you go?

The classmate replied, today is the Changsha City Fellow Association, and I am from Changsha County.

Finally, he used it to dissect himself.

In fact, you are using your

False sense of moral superiority

To hide your heart

And use it to correct the trajectory of your life.

Remind yourself to "move from books to reality".

Many people have talked about the significance of reading in reality.

The black hair does not know how to study early, and the white hair regrets studying late.

– Yan Zhenqing

Reading a good book is like talking to many noble people.

Goethe.

Child, I ask you to study hard, not because I want you to compare your grades with others, but because I want you to have the right to choose a meaningful and time-consuming job in the future, rather than being forced to make a living.

– Long Yingtai

Some people may ask, after studying for so long and reading so many books, why do girls still have to go back to an ordinary city, work an ordinary job, marry as a wife, do laundry and cook, meet their husbands and raise their children? I think our persistence is because, even if we eventually fall into the tedious and wash away the lead, the same job, but with a different mood; the same family, but with a different mood; the same descendants, but with different literacy.

– Yang Lan

There are ancient teachings that have been passed down to this day, as well as famous sayings that were born not long ago.

You’re right, it’s just a different perspective.

Shen Lao and Jiumi both talked about the significance of their actions.

One is "no regrets".

One is to hope that "our mindset is open to the world, even if I sit on this grassland, my heart can be connected to some development of the whole world, and then we can truly walk out of the mountain."

What is the significance of reading for us?

Faith, charging, passing the time, escaping loneliness, finding a kind of spiritual sustenance, peeping into other people’s lives…

Sticking to cultural positions, weaving ideological carriers, a means to fight against nothingness, a way to find oneself…

Whether it is utilitarianism or love, Sir agrees.

After working for a long time, Sir often thinks of his student days.

There is no such pressure in life, nor is there any academic pressure of having to take exams.

Just read a book.

Sometimes you can feel trees standing in the sun, weathered stones, a beast, a mountain, etc., all of which have their lives and their histories.

They survive independently, with pain, adversity, and pleasure, and then gradually die.

At a certain moment, he would also feel that the question of "what is the use of reading" was useless.

The book is there for people to read.

Just as the name of the documentary originated from Milosz’s poem:

But the books will stand on the shelves.

This is the true existence.

The pictures in this article are from the Internet

Editorial Assistant: Li Xunhuan does not make fun

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The sales volume of the new M7 has broken 50,000, and the car purchase benefits worth 30,000 yuan continue to be exported

  In the second half of this year, the launch of the Huawei Mate 60 must have been one of the most popular events. However, in addition to the Huawei Mate 6, the new energy vehicle market is also very hot. After the launch of the new M7 series on September 12, it took only 25 days, and the accumulated orders exceeded 50,000 +. Moreover, on October 6, it achieved an amazing result of 7,000 + in a single day, which shows its popularity with consumers.


  Golden Autumn Thanksgiving Welfare, Ask the World for the Second Wave of Car Buying Rights

  Although the Double Festival of the 11th Mid-Autumn Festival is over, the benefits of the new M7 in the world are non-stop. In order to give back the support and recognition of the majority of consumers, after the first round of first-sale rights and interests ended on October 7, the official continued to launch the second round of car purchase rights and interests worth 30,000 yuan. From October 8 to October 31, users of Dading will enjoy three major rights and interests policies: 1. Users can enjoy a reservation discount of 3,000 yuan when they place an order. 2. Enjoy an interior and exterior accessories matching gold worth up to 12,000 yuan. 3. Users can also enjoy the matching rights and interests worth 15,000 yuan (1 out of 3).

  The rights and interests worth 15,000 yuan include three options, and users can choose one of them at will: 1. Buy a technology comfort bag worth 15,000 yuan. Technology comfort includes the main driver’s private pillow, head-up display HUD, silent electric suction door and crystal gear handle and other configurations. 2. Buy 21-inch wheels worth 10,000 yuan and superimpose the original products (fully automatic comfort electric pedal or 2 small table boards or 1 set of Huawei car smart screen system). 3. Users who purchase the Max version can also use it to activate the ADS 2.0 urban pilot NCA function (reduced by 15,000 yuan, you can use the rights and interests in the AITO APP after picking up the car, and pay 3,000 yuan to activate the ADS 2.0 urban pilot NCA function, which is expected to be pushed in the fourth quarter). Users can choose according to their own needs.


  500 million upgrade vehicle safety performance and win the trust of consumers

  The new M7 has spent 500 million of money on upgrades, mainly to improve vehicle safety, which is also one of the key factors that have been enthusiastically sought after by the market. The new M7 has re-matched the body and re-engineered the welding production line. And 24.4% of the body is made of the industry’s strongest submarine-grade high-strength steel, which can withstand 17 tons per square centimeter, which is equivalent to the weight of a heavy truck. In addition, the proportion of high-strength steel and aluminum alloy is more than 80%. The full-dimensional super-strong body that has been rebuilt at any cost and far exceeds the average level of the industry in the same class of cars has raised the passive safety of the new M7 to a new height. Thanks to the HUAWEI ADS 2.0 high-level intelligent driving system, the new M7 supports omnidirectional active collision prevention, including forward collision prevention, lateral collision prevention and low-speed collision prevention, which is safe in every direction. And the maximum braking speed of automatic emergency braking is increased to 90km/h, which can greatly ensure safety. When active safety and passive safety are deeply combined, the new M7 creates a "solid shield". With intelligent safety and physical safety as the core, the new M7 redefines the car safety in the new era.


  In addition, the Hongmeng smart cockpit of the new M7 is also very fun. The super desktop brings more mobile phone applications. The HUAWEI MagLink Huawei car smart screen system expands the new gameplay of space scenes. The Huawei Mate∞ tablet is connected immediately, realizing multi-device linkage and flexible switching of magic space. Upgrade the new intelligent range extension technology to find the perfect balance between the range and power performance. The new M7 has a comprehensive battery life of 1300km under the condition of full oil and full power CLTC, and the fuel consumption is as low as 5.6L/100km under the feeding condition.

  As a future-oriented smart model, the new M7 is deeply loved by consumers once it is listed, which shows everyone’s desire for smart cars and confidence in the new energy vehicle market. In order to allow more consumers to enjoy the intelligent driving experience of the new M7, the second wave of car purchase benefits worth 30,000 yuan will continue. For consumers who are excited about the new M7, please go to Huawei Mall, Huawei Authorized Experience Store and AITO User Center to consult and book!

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K Financial Report | NIO (Part 1): Sales revenue has risen, not only is there no profit, but the loss is even greater

The more cars are sold, the higher the income, but when can the loss stop?

On the evening of April 2, NIO disclosed its delivery performance for March and the first quarter. The next day, NIO’s Hong Kong stock price rose by 2.14%, but it fell by 7.63% and 5.6% respectively in the following two trading days. Its US stock price fell for three consecutive trading days.

Coincidentally, when NIO disclosed its 2022 earnings and February sales in early March, the first feedback from NIO’s dual-stock was equally optimistic. So how did NIO perform in March and the first quarter? What about its performance in 2022?

The first quarter of the first quarter met expectations, and the sales volume was "among the best"

Data show that in March, NIO deliveries were 10,400, an increase of 3.94% year-on-year, down 14.63% month-on-month; among them, 3203 high-end smart electric SUVs were delivered, and 7175 high-end smart electric cars were delivered. In the first quarter of this year, NIO deliveries were 31,000, an increase of 20.46% year-on-year.

In terms of industry level, whether in March or the first quarter, among several new power car companies, NIO’s performance can be regarded as "among the best". In addition to being led by Li Auto, Nezha, Xiaopeng, Zero Run, etc. were all left behind by NIO. It is worth mentioning that the ideal sales volume in March was twice that of NIO.

However, once upon a time, the throne of the new power delivering the championship has been firmly occupied by NIO. Whether the future NIO can regain the championship throne is uncertain, but it seems unlikely this year.

This can be seen from the annual sales target and current sales performance of NIO and Ideal 2023: the former’s goal this year is 250,000 vehicles, the first quarter sales of 31,000 vehicles, to complete the annual sales target of 12.4%; while the latter’s goal is between 250,000 – 300,000 vehicles, the first quarter sales of 52,600 vehicles, to complete the annual sales target of 21.04% -17.53%.

From the current data performance, NIO has suffered a lot.

It is worth noting that although NIO has achieved its sales target for the first quarter of this year, it can only be said to be a near miss.

According to NIO’s previous expectations in the 2022 annual performance report, its delivery volume in the first quarter of this year will be between 31,000 – 33,000 vehicles, an increase of about 20.3% -28.1% year-on-year. It can be said that NIO completed the delivery task in the first quarter.


"The image is from the NIO announcement."

In addition, NIO expects revenue guidance for the first quarter of this year to be 10.62 billion – 11.54 billion yuan, an increase of about 10.2% -16.5% year-on-year. But there is no clear guidance for earnings expectations.

However, it may be reasonable. After all, NIO, which saw a 33.97% year-on-year increase in sales in 2022, has not achieved profitability despite a significant increase in revenue. Instead, its losses have further expanded.

Sales revenue has skyrocketed, so why are there more losses?

According to the financial report disclosed by NIO, in 2022, NIO sales reached 122,500 vehicles, an increase of 33.97% year-on-year; revenue reached 49.269 billion yuan, an increase of 36.34% year-on-year.

From the perspective of sales and revenue data, both have reached new highs, and NIO’s performance last year seems to be good. However, in the face of both sales and revenue growth exceeding 30%, NIO’s overall profitability not only did not rise, but its losses further expanded.

The financial report shows that NIO’s net profit attributable to the parent last year was a loss of 14.559 billion yuan, 10.572 billion yuan from the loss in 2021, an increase of 37.71% year-on-year.

At the same time, NIO’s bicycle net profit also changed from a loss of 115,600 yuan in 2021 to a loss of 118,900 yuan in 2022. That is, in 2022, NIO lost nearly 120,000 yuan for every car sold.

In addition, NIO’s net loss reached 14.437 billion yuan last year, compared with the net loss of 4.017 billion yuan in 2021, and the loss expanded by 2.6 times.

The question is, sales are rising and revenue is increasing, so why are you losing more and more money? Where is the money being spent?

From the financial report, the two largest expenses of NIO are sales costs and research and development expenses, which alone cost nearly 55 billion yuan, directly exceeding revenue.

Specifically, in 2022, NIO’s sales cost reached 44.125 billion yuan, an increase of 50.5% year-on-year. This is not unrelated to last year’s "expensive electricity" and the large-scale laying of replacement stations, charging stations, charging piles, etc., which has become a direct cause of dragging down NIO’s profitability.

In 2022, affected by the skyrocketing price of lithium carbonate, battery costs skyrocketed simultaneously, which also caused the cost of new energy vehicles to rise sharply, which in turn led to a sharp drop in automotive gross profit margins. According to the financial report, NIO gross profit margin has dropped from 20.1% in 2021 to 13.7% in 2022.


"The image is from the NIO announcement."

NIO’s R & D expenses last year were as high as 10.836 billion yuan, up 136% year-on-year from 4.592 billion yuan in 2021, accounting for nearly 22% of revenue. Whether it is from the investment amount or the proportion of revenue, it can be regarded as a big deal in the automotive industry, which shows NIO’s emphasis on R & D.

You know, Li Auto and XPeng Motors invested 6.78 billion and 5.215 billion yuan in research and development last year, respectively, while accounting for 14.97% and 19.42% of revenue respectively.

To sum up, NIO’s sales revenue has increased, but it still loses money "for a reason", but for a for-profit company, this is obviously not "reasonable", but exposes its lack of cost control and profitability.

So, is the NIO that loses money really bad? Please continue to pay attention to "Automotive K Line", and we will look for answers in the next article of the NIO 2022 financial analysis article.

The text is original by [Car K Line], some pictures are sourced from the Internet, and the copyright belongs to the original author. The article of this number may not be reproduced without authorization, and violators will be investigated. At the same time, the content of the article does not constitute investment advice to anyone. The stock market is risky, and investment needs to be cautious.

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Focus interview: Wan Li’s "driving" that affects the relationship between the two places

  CCTV News(Focus interview): On January 2, the city of Korla in Xinjiang received a sincere thank-you letter from Peixian County, Jiangsu Province, 4,700 kilometers away. The letter thanked Mansour Patar, 38, and Maimaiti Nurdong, 42, of Korla City, for their nearly 10,000-mile "free chauffeur" from Xinjiang to Jiangsu. The letter said: "This kind act of righteousness has almost crossed the whole of China, warmed this winter, and vividly explained the deep friendship between brothers and sisters of all ethnic groups." One east and one west, the journey is long, why is this "free chauffeur" so affectionate and dreamy?

  Zhao Xulei, a truck driver recovering at home in Peixian County, Jiangsu Province, is video chatting with Mansour and Maimaiti, who are far away in Korla, Xinjiang. They chat like brothers, but they didn’t know each other a few months ago.

  "My name is Mansour Pattal, I’m 38 years old, I live in Korla, Xinjiang, and I’m a truck driver," said Mansour Pattal.

  "I am a truck driver from Korla, Xinjiang," says Mr. Nurdon. "We are busiest from July to November. We pull boxes of grapes in July, grapes in August and cotton, cottonseed and husks in November. We usually go to Aksu, Kashgar and southern Xinjiang a little more."

  Last October, Zhao Xulei, a truck driver from Jiangsu Province, rushed to Xinjiang with his wife, Wang Cui, to join the cotton caravan during the cotton harvest season. During this time, he met local Uighur truck drivers Mansour and Maimaiti, and the three became good friends because of their similar temperaments.

  However, the accident suddenly happened to Zhao Xulei. On November 17, 2021, Zhao Xulei was hit in the head by an iron chain while unloading, and his eyes were seriously injured. His wife Wang Cui was very anxious. They had no relatives in Xinjiang, only Mansour and Maimaiti, who had just known each other for 11 days. With the idea of giving it a try, Wang Cui asked them for help.

  Zhao Xulei’s wife, Wang Cui, said: "I called Mansour. He arrived at the scene immediately and arranged for us to stay in the hospital. He also took me to the responsible party and the court.

  When we first met, our eyes were fine, and Zhao Xulei was also quite handsome. Suddenly, after more than ten days, our eyes could not be seen. We felt very uncomfortable, because we were friends. "

  With the help of two Xinjiang friends who were very affectionate and righteous, Zhao Xulei was rescued in time. More than half a month later, because his injury was too serious, his treatment encountered new difficulties.

  Liu Jie, an eye, nose and throat doctor at Korla Hospital of the Second Division of the Corps, said: "When he was brought in, the trauma to his left eye was very serious, and he could no longer see anything in his eye. After our treatment, his vision did not recover. We suggested that he go to a better hospital in Beijing for treatment."

  It is urgent to go to Beijing for treatment. In addition to the treatment fee, what worries Zhao Xulei is that the source of the family’s livelihood – the large truck bought with a loan – is still in Xinjiang, who can drive it back to Xuzhou?

  "He’s under a lot of pressure," said Mr. Nurdon. "He has a loan for this car, and he can’t pay it back if he stops. The key is that he has four people in his family and two children."

  Zhao Xulei said: "At that time, I also called the old watch in my hometown and wanted to ask him to go to Xinjiang. He said that the journey was too long, and he had never run that far by himself."

  "Zhao Xulei is also in a hurry to use money, and his living conditions are average," said Mansoor Patar. "He also spent a lot of money, more than 100,000 yuan at Korla Hospital."

  Zhao Xulei’s unfortunate experience made Maimaiti and Mansour anxious in their eyes. If a friend is in trouble, they have to help. They decided on the spot that they would help Zhao Xulei send the car back to Jiangsu no matter what.

  Zhao Xulei said, "I was very surprised. They directly said that we will drive your truck back, not a penny, but send it to you. When they said this, they were moved to tears.

  With the help of a good friend, Zhao Xulei, accompanied by his wife, went to Beijing for treatment with peace of mind. Mansour and Maimaiti also immediately began to prepare for this special "driving". This time it was a long journey, and the decision was made in a hurry, and the family was unaware of it.

  Mansour Pattal said: "I said a word, and my wife also supported me. After that, I called my family. After calling, I was worried that if she didn’t agree, my friend would be embarrassed."

  "I said of course I agree," said Mr. Mansour’s wife, Patiguri Kurban. "What if it’s not Zhao Xulei or you in this situation? Can I go and fetch you back by myself? Can you handle this by yourself? It’s okay, if you can help, please help, and then I asked him how the travel expenses were solved?"

  Mansour and Maimaiti’s family are not well-off. This is the time of year in Xinjiang when there are many goods and busy cars to make money. Not only do they not care about making money, but they also post money to send cars to Zhao Xulei. It is estimated that the cost on the road is 10,000 to 20,000 yuan, which is indeed a big burden for them.

  Because of the delivery to Wuxi, this trip spanned 10,000 miles. He and Maimaiti shared the insufficient freight. The two of them had an idea not to let Zhao Xulei, who was still recovering, add a penny to the burden. On December 9, 2021, they set off. In order to save money and time, Mansour and Maimaiti ate and stayed in the car all the way, using the instant noodles and naan they brought when they left to satisfy their hunger.

  From Korla, Xinjiang to Peixian County, Xuzhou, Jiangsu, running through most of China. In the early morning of December 17, 2021, after a long journey of 8 days and 8 nights, Mansour and Maimaiti finally delivered the car to the agreed location with Zhao Xulei: Xuzhou, Jiangsu. As agreed, the car was safely delivered to Zhao Xulei’s hometown. Mansour and Maimaiti fulfilled their promise, and then they went to the hotel to have a good night’s sleep.

  Mr. Mansour’s wife, Patiguri Kurban, said: "My husband said the car has been delivered safely and we should go back to Xinjiang. I said don’t forget that my birthday is next week, and my husband said he will be back on time for your birthday."

  Just as they were about to buy tickets back to Xinjiang, Zhao Xulei, who was being treated in Beijing, stopped them. Zhao Xulei has not yet healed his eye injury, but he is in a hurry to return to Xuzhou despite the doctor’s dissuasion.

  Zhao Xulei said: "They put their truck there and drove my car back. During this period of more than half a month, they also lost more than 20,000 yuan. After arriving at their hometown, they called to leave, and I said you can’t leave. We haven’t met yet, and the family hasn’t thanked them yet."

  "He said never to go back. It would be best to have a meal before leaving. His father, mother and friends all look at their Xinjiang friends," said Mr. Nurdon.

  Vote for me with a wooden peach, and repay it with Qiongyao. In order to thank the two righteous good friends, Zhao Xulei took them to see his parents.

  Patiguri Kurban said, "Zhao Xulei’s mother was so moved that she cried. She hugged my husband and his friend Maimaiti and said that you are also my son. My husband was very touched when he said this.

  Considering their first visit to Jiangsu, Zhao Xulei’s family repeatedly asked them to stay for a few more days to see the scenery of Jiangsu. Zhao Xulei also endured the pain of his eye injury and insisted on guiding them throughout the journey. During his stay in Xuzhou, Zhao Xulei was most worried about the two Xinjiang brothers not having a good time, while the Xinjiang brothers were worried about Zhao Xulei’s injury.

  Wanli car delivery by Zhao Xulei’s friends after the praise by the media reports, won widespread praise.

  Huang Houli, director of the Rong Media Center in Peixian County, Jiangsu Province, said: "After the Rong Media Center reported the incident, the county party committee and county government immediately sent a thank you letter and took out rewards from the Peixian Good People Fund to reward the two Uighur brothers for their kind deeds."

  On December 27, 2021, Mansour and Maimaiti returned to Korla. On December 30, Mansour fulfilled his promise to his wife and celebrated her birthday.

  The three brothers’ love that spans nearly 10,000 miles has now become the link between the two cities, and the story of ethnic unity and one family continues: on January 12, more than a dozen media from Jiangsu and Xinjiang joined forces to launch a live broadcast to help Xinjiang Ruoqiang red dates sell, and the Peixian Rong Media Center invited the injured driver Zhao Xulei to help on the spot. Zhao Xulei said: "The righteous deeds of the Xinjiang brothers have made me realize the family love that spans thousands of miles. I hope more people can learn about Xinjiang through us. Xinjiang not only has red dates, but also Korla fragrant pears, Aksu apples, Xinjiang cotton, etc., and there are many good people." Seeing the little things, all ethnic groups are tightly hugged like pomegranate seeds, hand-in-hand matchmaking, watching and helping each other, so that we can share a beautiful life.

通过admin

Apple iPhone 16

  IT Home December 13th news, foreign technology media MacRumors today released a blog post, sharing the relevant information of Apple iPhone 16 standard version models.

  IT House quoted the media report, Apple iPhone 16
The design and development of the standard version is still in the early stages, and Apple engineers call it "DeLorean", which may differ somewhat from the final retail version.

  design

  According to the internal information currently available, Apple has designed a number of iPhone 16 prototypes internally.

  The yellow prototype has an operation button, and the volume button has a coherent design, and the back has a camera island design similar to the iPhone X.

  The pink prototype is equipped with an operation button, a separate mechanical volume button; the black prototype is equipped with a larger operation button and a dedicated camera button.

  Camera Island Adjustment

  Apple has tested a variety of camera island solutions, and compared with the existing diagonal design, the new model attempts to be designed vertically to enhance device recognition.

  However, reports say Apple is experimenting with two different camera bump solutions:

  iPhone 12 style design, square camera island, but the camera adopts vertical scheme;

  iPhone X style design, using pill shape design.

  Relative to the iPhone 15, both designs have the same flash position, indicating that Apple does not plan to change the position of the flash.

  No tactile volume/power button

  IT House previously reported that Apple is advancing the project internally with "Project Bongo", with plans to redesign the volume and power buttons to bring new interactive experiences in terms of functionality and appearance.

  And Project Bongo
The volume and power buttons are changed from traditional mechanical buttons to tactile buttons, which detect pressure and simulate the pressing of physical buttons by using a vibration-generating haptic engine (haptic feedback).

  The feedback mechanism for the Bongo project to press the haptic button is as follows:

  Below the button is a bend sensor that measures the pressure applied to the button.

  The strain gauge detects a change in pressure, converts it into a change in resistance, and accurately measures the change.

  A signal is sent to the main logic board indicating that the button has been pressed.

  The main logic board issues power commands to the Bongo haptic engine

  Bongo’s haptic engine uses electromagnetic fields to generate vibrations

  Then haptic feedback is generated by vibration, and a slight upward movement towards the finger mimics the sensation of a physical button being pressed.

  The component has two strain gauges, one on each side of the button. The strain gauge detects a change in pressure and converts it into a change in resistance within the circuit. The change in resistance causes a change in voltage, and the potential difference between the two strain gauges is used to determine the position of the pressure origin (volume increase or volume decrease).

  Apple originally planned to use it on iPhone 15 Pro series models, but it was cancelled earlier this year due to a number of technical issues.

  The media said Apple did not continue to deepen the project, Apple iPhone 16 models will still be equipped with mechanical buttons.

  operation button

  The biggest change in Apple’s iPhone 15 Pro series is to cancel the mute pick and use the operation button instead.

  The iPhone 16 series models launched next year will also follow, using operation buttons.

  Apple is working internally on Project Atlas, but is trying to change the operation buttons from mechanical to capacitive.

  Add a new photo button

  Apple tried to install a new button on the right side of the iPhone 16, bringing a new capacitive camera button, codenamed Project Nova internally.

  Not much is known about Project Nova, which will be equipped with force sensors in addition to a "touch toggle" feature.

  In addition, the photo button is located in the same location as the millimeter wave cutout on iPhone models sold in the United States, so in iPhone 16, the millimeter wave antenna has been moved to the left side of the device.

  Continue to use Dynamic Island and USB-C ports

  Without any noticeable changes to the front of the iPhone 16, the opportunity continues with Dynamic Island, and the base model iPhone 16 is expected to feature a similar display to its predecessor, with no major differences. With
iPhone 15, iPhone 16 has a USB-C port on the bottom of the device.

  color

  In terms of color, early prototypes were available in three colors: yellow, pink, and midnight.

  summary

  iPhone 16 overall appearance will not be much adjustment, the main updates are:

  Vertical camera arrangement, possibly similar to iPhone 12

  New capacitive camera button

  Capacitive operation button

Editor: Qi Shaoheng

通过admin

Smart TV, no one survived

Since the birth of the electronic TV in 1927, the global sales crown at every stage has been a leader in new technologies. From CRT to rear projection, from plasma to LED, Sony, Panasonic, and Samsung have taken turns dominating the global TV market.

The TV industry has always been dominated by technology, following the law of technological innovation, technological maturity, and a natural decline in product prices from high to low.

Until Xiaomi TV appeared and bombarded the market with low prices, the market law was once broken. The market trend changed rapidly, and the idea of technological breakthrough was replaced by competition for low prices. Domestic brands were dragged into the quagmire of price wars, which also artificially increased the difficulty for future high-end.

Xiaomi’s entry into the TV industry is not just a product, but a model.

In October 2013, the first Xiaomi TV went on sale, and only 18,000 units were sold until the end of the year. The total sales volume of the domestic color TV market was about 47 million units that year, and the market share of Xiaomi TV was only about 0.03%.

At that time, China’s per capita disposable income was only 18,311 yuan, and the price was still the top consideration for most domestic consumers to buy TVs. In China, rising stars such as Hisense, TCL, and Skyworth have left behind the slightly outdated Changhong technology. Although Japanese and Korean high-end brands have no match in the global market share, they are difficult to maintain the forefront in the Chinese market.

In the hearts of many consumers, Japanese and Korean TV brands are truly high-end. Sony and Samsung entered the industry early, with global leadership in patents and technologies and strong brand power. They have also gained higher premiums from it.

At that time, the technology of domestic brands was still growing, and foreign brands were "high and low", leaving a huge gap in the market.

With the launch of Xiaomi TV 2, Xiaomi TV sales exceeded 300,000 in 2014, entering people’s attention at a growth rate of 16 times. Xiaomi Internet + cost-effective play is suddenly enlightened.

Based on deep customization, MIUI TV transforms not only rice noodles, but the entire traditional TV client base, as well as the "Internet surfing" family.

Ambitious Xiaomi, a TV industry recruit with neither technical expertise nor strong brand appeal, has chosen its usual low-priced approach without suspense.

The first generation of Xiaomi TV has a 47-inch 8.4mm narrow frame, selling for only 2999 yuan. At the press conference, the Xiaomi-style slogan reappeared: "The first TV for young people"; perhaps it was consumers who waited and saw the new brand, which led to the first generation of Xiaomi TV’s listing being cold, while the second generation of Xiaomi TV pushed the price of the 40-inch ultra-narrow frame smart TV to 1999 yuan. This time, Lei Jun quickly made many friends.

In 2013, Internet TVs accounted for less than 1% of the domestic market. In an era when the Internet was developing rapidly and the smart TV industry had a market gap, Xiaomi TV used the Internet model to slash product prices.

The Internet ecosystem can become the main channel for Xiaomi’s TV profits, and the demand for hardware profits can be minimized, which almost replicates the way its mobile phones play and is also the model that Xiaomi is accustomed to.

Opponents have difficulty building an Internet ecosystem that can rival Xiaomi in a short period of time, and there is a relative lack of profit points other than hardware. The reason why first-tier domestic brands such as Hisense and TCL were able to successfully bring Changhong down lies in the great progress of exclusive technology until it surpasses. Xiaomi does not use technology to crush the market, but uses extremely low prices to drag opponents into unfamiliar battlefields.

The price is the appearance, and the support point is the Internet ecology. With Xiaomi TV becoming the domestic sales champion in 2019, the Xiaomi model has become the object of imitation in the industry, and the product price has become the focus of attention in the industry.

This has also indirectly led to an increasing number of peers prioritizing technological research and development over lowering product prices.

A team of domestic traditional TV brands began to make up for their shortcomings, each building a TV OS ecosystem based on it, increasing their profit points, and finally further reducing their hardware prices.

The price war is intensifying, consumers and brands are fixated on product prices, but fewer and fewer people pay for technology, craftsmanship and quality, and TV products are gradually "fast food".

At the same time, due to factors such as the relatively high cost of hardware due to brand identity and configuration of cutting-edge technologies, and the lack of profit points other than hardware in the Chinese market, foreign big-name TVs are gradually marginalized in the domestic low-end market.

According to Aowei Cloud Network data, only two foreign brands, Philips and Sony, ranked 8th and 10th among the top ten domestic TV sales in 2019, with sales of only a few million units, about one-tenth of Xiaomi’s.

Xiaomi TV has not only dragged domestic competitors into a price war, but also allowed foreign brands to further tilt their focus towards the high-end market in China.

With the traditional domestic TV brand Internet ecology, online channel construction and other shortcomings made up, no one has an absolute advantage in this price war, and some "micro-exercises" have begun to prevail. Real and fake 4K, old architecture towing new machines and other mixed industry chaos are frequent.

To some extent, this is a manifestation of manufacturers’ cost compression to the extreme.

In Q3 2022, Xiaomi’s internet service revenue was only 7.10 billion yuan, only about 10% of total revenue, and hovered between 7 billion yuan and 7.30 billion yuan for the sixth consecutive quarter, apparently not helped by hardware growth.

Internet revenue, as a fulcrum for Xiaomi TV to maintain low prices, may not be as strong as expected.

Once imitating the Xiaomi model, no one has succeeded in turning the Internet ecosystem into a revenue driver, while technology research and development has regained attention.

Consumption is under pressure, and brands that once pursued cost-effectiveness have seen an upward demand. The tide of high-end products has swept in, and low-end products have gradually become a painless spray.

Millet-style inner roll once triggered domestic peers to "actively go down", and the price melee undoubtedly solidified the "taste" of some users, and the brand was difficult to get out of trouble for a while.

Nowadays, brands that are proficient in going down have to consider how to go up.

Going high-end also means entering the home court of foreign brands.

Before 2016, Samsung also actively deployed low-end products in the Chinese market. However, as the price war intensified, domestic brand prices further declined, and online channels were already weak. Coupled with the lack of ecosystem in the Tizen system, Samsung TVs gradually fell short of their capabilities and completely withdrew from the price war stage. Since then, they have ranked last in the Chinese market for a long time.

The price war has squeezed Samsung and Sony out of the low-end market, and also stimulated them to completely move towards high-end. The industrial chain behind them also forms a virtuous circle around high-end.

The high premium of high-end products brings higher profits to the industrial chain. Theoretically, the investment in R & D can also be higher than the industry average to create cutting-edge technologies and consolidate high-end positioning. This is the logic of the industrial chain of high-end brands.

The Xiaomi model is completely different. By reducing the price of hardware to the extreme, the profit of the industrial chain is also reduced, which indirectly suppresses the technological progress of the industrial chain.

The cost-effective model is inherently unsustainable, prompting brands to rise; consumption is under pressure, the market is shrinking overall, and it has become more urgent for brands to raise demand.

Omdia data shows that global TV sales in the first three quarters of 2022 were 143 million units, down 4.4% year-on-year. TrendForce released data late last year, expecting global TV shipments to 202 million units last year, down 3.9% from 2021 and the lowest in nearly a decade.

The overall shrinkage of the TV industry has become a foregone conclusion, and domestic brands with an absolute share advantage in the domestic market have not shown a similar one-sided strong performance in the global market.

In the first three quarters of 2022, Xiaomi TV ranked fifth in the world with a 6.5% market share, and Samsung led the global TV sales list with an absolute advantage of over 20% market share.

Obviously, the "three-star model" is better.

The novelty brought to users by TV intelligence has long been gone, and Internet expansion has become a regular standard. As mentioned earlier, Xiaomi, which got up early, and the domestic brands that followed suit, failed to change the situation of low Internet revenue, but instead suffered brand damage in the price war.

Another drawback of the Xiaomi model is the potential for quality control after extreme price compression.

In May 2022, Xiaomi TV was exposed that the screen automatically fell off, and it was launched twice in three days, which once attracted widespread attention. In recent years, problems such as black screen and main board have also been complained by many Xiaomi TV users, and there is even a joke on the Internet: If it is over-insured, it will be bad.

Brands that have participated in the price melee have also frequently encountered similar quality control problems, but some brands can improve the problem to a certain extent by relying on their own production lines. In the fully OEM model, the quality control initiative is divided into two, and the extreme price compression will undoubtedly make things worse.

The frequent occurrence of quality control problems is extremely unfavorable for the brand to rise, and it relies heavily on the integration of third-party resources, and only "micro-innovation" to maintain fast-paced product iteration is not very helpful for technological development.

Comparing the data of the past four years, it is not difficult to find that although the market as a whole continues to shrink, the top ten rankings of global market share have hardly changed. In other words, relying on cost-effective tactics to kill the four parties in China, it is difficult to "eat all the sky in one move" in the global market.

Xiaomi TVs, which have often won sales in the domestic market in recent years, have been suppressed by TCL and Hisense in the global market. In the first three quarters of last year, TCL ranked third with a share of 11.7%, and Hisense ranked fourth with a share of 10.1%, continuing to lead Xiaomi.

The exclusive technological breakthrough has become a stepping stone to the high-end market of Hisense and TCL.

TCL has made technological breakthroughs in quantum dots, Mini LED, etc. to develop new display technologies; Hisense is also a major promoter of Mini LED, and it is a leader in the field of laser TV, accounting for 49.5% of the global laser TV market share in the first half of last year.

In terms of price, the flagship product of Hisense Laser TV is close to 100,000 yuan, the flagship of 8999 yuan flat-screen TV is "only" 85 inches, while the price of Xiaomi’s 86-inch flagship ES Pro is 7999 yuan, and Redmi’s 86-inch EA Pro is 5999 yuan.

The launch of Redmi has not allowed Xiaomi’s own brand to rise confidently, but has instead made Xiaomi’s TV product line slightly bloated and confused.

Redmi A, X, and MAX series are relatively easy to remember, while Xiaomi’s own brand TV models include Transparent, Master, Quantum Dot, Mural, Digital, EA, and ES series. This "machine sea tactic" reveals the chaotic product thinking of Xiaomi TV.

Users are easily confused when purchasing, and even if they recommend it to others, they are prone to misremember the model. It can be said that their ability to distinguish and remember is being tested.

The product line confusion is just a symptom of the Xiaomi model. At most, Xiaomi is not well-prepared to rise, which has limited impact on its high-end.

However, Xiaomi users’ perception of the brand’s value and the "Xiaomi model" that has long relied heavily on the supply chain have led to a relatively lack of exclusive technology, which may drag down the high-end process of Xiaomi TV for a long time.

The aftershocks of the price war have affected the high-end TV industry, which is not special. Manufacturers with comprehensive capabilities have always been the protagonists.

Compared with the "Xiaomi model", the "Samsung model" easily wins because of its advantages in technology, brand, global channels, and long-term important role in the upstream supply chain.

Similarly, domestic leading brands such as Hisense and TCL also place great emphasis on comprehensive development. The difference is that the price war has directly stimulated the traditional domestic brands to make up for the shortcomings of the Internet ecosystem. Their low-end product lines already have a strong cost-effective foundation, while brands with exclusive technical routes are undoubtedly more prominent.

The high and low ends are strong enough, and in the context of consumption pressure, it is undoubtedly a two-handed preparation. The "Hisense, TCL model" seems to be more sustainable.

As products move towards high-end, brand temperament also needs to keep up. Although controversial advertising slogans catch the eye, they run counter to high-end, which is not conducive to growth. In the past four years, global TV sales have been solidified, and domestic brands may need to put more thought into improving their overall strength.

Just like the way it came, it relies on step-by-step technological accumulation rather than loud slogans.