On the morning of June 17th, Publicity Department of the Communist Party of China held a series of press conferences on the theme of "This Decade in China". Weng Jieming, deputy director of the State-owned Assets Supervision and Administration Commission of the State Council, introduced at the meeting that adhering to the party’s leadership and strengthening party building are the "roots" and "souls" of state-owned enterprises and their unique advantages. Since the National Party Construction Meeting of State-owned Enterprises was held, state-owned central enterprises, including the whole field of state-owned enterprises, have continued to thoroughly implement the spirit of the important speech of the Supreme Leader General Secretary, with a special topic every year, pushing forward five special actions, namely, the year of party building implementation, the year of improving the quality of party building, the year of grassroots party building promotion, the year of party building consolidation and deepening, and the year of party building innovation and expansion, with the implementation of the requirements of strictly administering the party in an all-round way as the main line and solving problems as the breakthrough point, and promoting the awareness and responsibility of state-owned enterprises to manage the The weakening of the party’s leadership, the lack of party building, and the inability to strictly manage the party have obviously improved. The reform and development have achieved remarkable results, and the development of enterprises and the mental outlook of cadres and workers have become one of the new ones.
First, state-owned enterprises are more determined to achieve "two maintenances". Adhere to the party’s political construction as a fundamental construction, profoundly understand the decisive significance of the "two establishment", adhere to the "first issue" system, establish a working mechanism for supervision and implementation, and build a closed-loop work of conveying learning, research and deployment, implementation, tracking supervision, and reporting feedback, so as to ensure that state-owned central enterprises will be implemented wherever the decision of the CPC Central Committee and the Supreme Leader General Secretary is deployed.
Second, the party’s overall leadership over state-owned enterprises is more powerful. We should fully implement the "two consistency", speed up the construction of a modern enterprise system with China characteristics, strengthen the leadership of the Party in improving corporate governance, and fully implement the systems of "Party building into chapters", "one shoulder to shoulder" and "pre-list" to ensure that the leadership of the Party is regulated in the system, guaranteed in the procedure and implemented in practice. Adhere to the principle that the party manages cadres and talents, and build a loyal, clean and responsible team of high-quality professional cadres and talents.
Third, the grassroots foundation of party building is more stable. Insist on strengthening the grass-roots party organizations in state-owned enterprises, insist on the same planning, deployment, implementation and assessment of party building work and business work, and actively promote the standardization of party building at the grass-roots level. Since the 18th National Congress of the Communist Party of China, more than 40,000 party organizations have been newly established in central enterprises, and 1.148 million party member have been newly developed. Grassroots party organizations have been built to the full, and their political functions and organizational power have been continuously enhanced.
Fourth, the responsibility of managing the party has been strengthened. Establish and implement three systems: the Party Committee (Party Group) of central enterprises reports the annual party building work to the Party Committee of SASAC, the secretary of the Party Committee (Party Group) reports to the Party Committee of SASAC on the spot, and the secretary of grass-roots party organizations pays attention to the party building work, and formulates the implementation measures of the responsibility system for party building work in central enterprises, continuously improves the evaluation system for party building, and compacts the party building responsibility of enterprises at different levels.
Fifth, the corporate political ecology is more optimized. We will continue to strengthen the enterprise’s work style and clean government building and the anti-corruption struggle, constantly rectify the "four winds", persistently investigate the mental problem of violating the eight central regulations, effectively increase the anti-corruption efforts of state-owned enterprises, and accelerate the formation of a good political ecology that does not dare to rot, cannot rot, does not want to rot, and is clean and upright.
The party leadership and party building in state-owned enterprises have been fundamentally strengthened, which has provided a strong guarantee for the reform and development of enterprises. We will continue to thoroughly study and implement the spirit of the national party building meeting of state-owned enterprises, constantly "strengthen the roots and strengthen the soul", focus on deepening the promotion, and ensure the high-quality development of enterprises with the guidance of high-quality party building.
CCTV News:In 2023, China successfully achieved the main expected goals of economic and social development, laying a solid foundation for economic development in 2024. At present, the factors supporting high-quality development are constantly gathering and increasing, the macro-policy space is still sufficient, and the basic trend of China’s economic recovery is good and long-term.
It’s not easy to pick up and be bright.
Kang Yi, director of the National Bureau of Statistics, said that in the past year, China’s economy has produced a report card with good quality and sufficient weight, which can be summarized in four sentences: the rebound is good, the quality is full, the performance is bright, and it is not easy.
China is still the biggest "engine" of world economic growth.
Director of the National Bureau of Statistics Kang Yi:In 2023, China’s economic growth rate of 5.2% is not only higher than the estimated global growth rate of about 3%, but also among the best in the world’s major economies. The contribution rate of China’s economy to world economic growth in 2023 is expected to exceed 30%, which is the biggest "engine" of world economic growth.
China’s economy has won advantages in structural adjustment and transformation and upgrading.
In 2023, China promoted the economy to win advantages in structural adjustment, transformation and upgrading, and the quality of high-quality development was better.
The investment intensity of research and experiment funds in the whole society reached 2.64%
Director of the National Bureau of Statistics Kang Yi:According to the preliminary calculation, in 2023, the investment in social research and experimental development reached 3,327.82 billion yuan, and the investment intensity of social research and experimental development reached 2.64%, up by 0.08 percentage points over the previous year. Some major scientific and technological innovations have been reported frequently, especially the high-end, intelligent and green development of manufacturing industry has been solidly promoted.
The contribution rate of domestic demand to economic growth reached 111.4%.
In 2023, final consumption expenditure, total capital formation, import and export of goods and services will drive China’s economic growth by 4.3, 1.5 and -0.6 percentage points respectively, and their contribution rates to economic growth will be 82.5%, 28.9% and -11.4% respectively.
New progress has been made in building a new development pattern, the driving role of domestic circulation in economic development has been significantly enhanced, and the contribution rate of domestic demand to economic growth has reached 111.4%, an increase of 25.3 percentage points over the previous year.
In the face of adverse effects such as shrinking external demand, exports have achieved positive growth and the share of the international market has remained generally stable. The advantages of super-large-scale market appear, and domestic and international circulation promote each other.
Director of the National Bureau of Statistics Kang Yi:In the next step, we should make overall plans to expand domestic demand and deepen supply-side structural reform, make overall plans for high-quality development and high-level security, make overall plans to promote deep-level reform and high-level opening-up, open up key "blocking points" that restrict the economic cycle, and promote the mutual promotion of domestic and international double cycles.
In 2023, the GDP increased by 5.2% year-on-year.
The State Council Press Office held a press conference on January 17th, and Kang Yi, director of the National Bureau of Statistics, introduced the national economy in 2023. In 2023, the gross domestic product increased by 5.2% year-on-year.
According to preliminary calculation, the annual GDP in 2023 was 126,058.2 billion yuan, calculated at constant prices, an increase of 5.2% over the previous year.
By industry, the added value of the primary industry was 8,975.5 billion yuan, an increase of 4.1% over the previous year; The added value of the secondary industry was 48,258.9 billion yuan, an increase of 4.7%; The added value of tertiary industry was 68,823.8 billion yuan, up by 5.8%.
Quarterly, GDP increased by 4.5% in the first quarter, 6.3% in the second quarter, 4.9% in the third quarter and 5.2% in the fourth quarter.
China’s grain output will reach a new high in 2023.
In 2023, China’s grain output reached a new high, reaching 695.41 million tons, an increase of 8.88 million tons or 1.3% over the previous year.
In 2023, the national industrial added value increased by 4.6% year-on-year.
In 2023, industrial production rose steadily. The added value of industrial enterprises above designated size increased by 4.6% over the previous year. Among them, the added value of equipment manufacturing increased by 6.8% year-on-year, and the growth rate was 2.2 percentage points faster than that of industries above designated size.
In 2023, the added value of service industry increased by 5.8% over the previous year.
In 2023, the service industry grew rapidly, and the added value of the service industry increased by 5.8% over the previous year. Among them, the contact aggregation service industries such as accommodation, catering industry and information transmission have improved significantly.
In 2023, the total retail sales of consumer goods increased by 7.2% year-on-year.
In 2023, the market sales recovered quickly, and the total retail sales of social consumer goods in the whole year was 47,149.5 billion yuan, an increase of 7.2% over the previous year. Among them, service consumption grew rapidly, and the annual service retail sales increased by 20.0% over the previous year.
The scale of investment in fixed assets will increase in 2023.
In 2023, the scale of investment in fixed assets increased, and the investment in high-tech industries increased well. The investment in fixed assets (excluding farmers) in the whole year was 50,303.6 billion yuan, an increase of 3.0% over the previous year. Among them, investment in high-tech manufacturing and high-tech service industries increased by 9.9% and 11.4% respectively.
In 2023, China’s employment situation was generally stable, and residents’ income continued to increase. The national urban survey unemployment rate averaged 5.2% in the whole year, down 0.4 percentage points from the previous year. The per capita disposable income of the national residents was 39,218 yuan, a real increase of 6.1% over the previous year.
In the past year, with the rapid development of the Internet and e-commerce, the retail industry has experienced waves of innovation, which has put forward higher requirements for the goods, channels and services of offline traditional retailers, and digital transformation has gradually become the key. What will happen to the retail industry in 2024 under the development dilemma of market competition, traditional retail model challenge and channel change?
Below, based on the Ten Trends of Retail Consumption in China in 2024, Ai Media Consulting | Big Data of Global Retail Operation in 2023-2024 and Monitoring Report of China Market Innovation, let’s take a look at what new growth space and new development trends the retail industry will have in 2024. Facing the new trend, how should enterprises respond, explore new growth points from the trend and add new kinetic energy to enterprises?
First, the eight key trends of retail digital development in 2024
Trend 1: digital transformation is accelerating.
After years of digital empowerment and transformation, most enterprises have established their basic digital capabilities. Under the new demand of consumption, retail enterprises will intensify their digital transformation in 2024, with the focus on achieving full integration with business, and turning all kinds of digital tools introduced into their own capabilities to create value for enterprises.
For example, with the help of big data, artificial intelligence and other technologies, enterprises have improved their overall operational efficiency and service quality. This trend is reflected in two aspects: the digital upgrade of physical retail and the innovation and diversification of online retail channels.
(1) the digital upgrade of physical retail.
In recent years, physical retail stores have introduced virtual reality (VR), augmented reality (AR) and other technologies to help customers try on virtual goods in the store, or obtain information and recommendations of goods through AR technology, thus improving the shopping experience of customers.
At the same time, use big data and artificial intelligence technology to analyze customers’ behaviors and preferences, so as to provide them with more personalized services.
(2) Innovation and diversification of online retail channels
With the popularity of mobile Internet and the change of consumers’ shopping habits, online retail channels are constantly innovating and improving. Social media, short video platforms and live broadcast sales have become the norm of new retail channels. Brands can directly interact with consumers and sell products through these platforms, with better experience and faster transformation.
Trend 2: Online+Offline+Intelligent Logistics will be deeply integrated to create a new retail business model.
Under the new consumption trend, personalized demand becomes the key, and consumer experience becomes the competitive advantage of retail enterprises.
In 2024, if retail enterprises want to maintain their competitive advantage, they need to continue to optimize logistics and upgrade their stores, and deepen their omni-channel operation ability to realize the deep integration of online+offline+intelligent logistics.
The trend is manifested in:
Experiential Retail: Retailers provide personalized product recommendation and shopping experience, and the user experience is better.
Value-added service: provide consumers with more convenient and novel shopping experience through innovative interactive experience and value-added service in stores.
Intelligent retail solution: with the help of the capabilities of third-party global consumer service providers and their AI and big data analysis capabilities, optimize inventory management and personalized marketing, improve distribution efficiency and member experience, and uniformly manage member stock assets. For example, digital supply chain can realize the visualization and monitoring of the whole process of commodity circulation, improve the accuracy and turnover efficiency of inventory, and reduce the cost pressure caused by inventory backlog.
In the future, with the development of digital technology, there may be more new formats and modes, such as unmanned convenience stores and self-checkout systems, to provide consumers with more convenient and intelligent services.
Trend 3: The impact of technological innovations such as artificial intelligence and big data on the retail industry continues to expand.
In 2023, the application of artificial intelligence made a great breakthrough and began to be widely cited in the retail industry, including product digitization, member operation, intelligent customer service, product knowledge base, image processing, marketing and so on.
Some enterprises apply AIGC to the digitalization of commodities, realizing automatic image shooting, AI product matting and animation synthesis. Some enterprises use AI for member operation and marketing design to realize real-time production of copywriting, design and personalized marketing content. From this, we see the broad prospects of artificial intelligence in the retail industry, which will be expanded even more in 2024, and at the same time bring challenges in law, compliance, data security and privacy protection.
On the one hand, technological innovation will bring more efficient and accurate operation mode to the retail industry. Through artificial intelligence and big data analysis, retailers can more accurately predict market demand and consumer behavior, thus optimizing inventory management and sales strategies. This can not only reduce waste and cost, but also improve sales and customer satisfaction.
On the other hand, technological innovation will also bring consumers a more convenient and personalized shopping experience. Through artificial intelligence, Internet of Things, virtual reality, augmented reality and other technologies, consumers can obtain and compare commodity information more conveniently, and at the same time enjoy more personalized services and experiences.
Retailers need to keep up with the pace of scientific and technological development, actively explore and apply new technologies, so as to adapt to the changes in the market and the needs of consumers, and improve their competitiveness and sustainable development ability. At the same time, we also need to pay attention to issues such as data security and privacy protection to ensure that consumers’ rights and interests are protected.
Trend 4: The service upgrade trend is obvious.
In 2023, China launched a set of "combination boxing" to promote consumption-a series of policies and measures to promote consumption continued to be effective, and multi-departments coordinated national consumption promotion activities. From January to November, 2023, the total retail sales of social consumer goods reached 42.8 trillion yuan, up 7.2% year-on-year, of which the year-on-year growth rate in November reached 10.1%, while the growth rate of retail sales of services was as high as 19.5, which significantly enhanced the pulling effect of consumption on economic growth.
With the continuous efforts of the consumption promotion policy, consumer demand is expected to continue to grow in 2024, and the potential of the consumer market is expected to be further released. In such a market environment, consumers are not blindly consuming, but the overall demand is more focused and personalized.
Quality consciousness: consumers pay more and more attention to product quality and brand value.
Personalized demand: customized and personalized products are favored by consumers, especially in the fields of clothing, beauty and home.
Experiential consumption: Experiential consumption, such as tourism, catering and entertainment, has become an important aspect of consumption upgrading.
In order to adapt to these changes, retailers need to constantly innovate and upgrade their business models and services to win the trust and loyalty of consumers.
Trend 5: The global business model will inevitably become the key for retail enterprises to achieve business growth.
Under the digital transformation and global trend, the global business model effectively helps enterprises to start to understand traffic, coordinate traffic, series traffic and use traffic again, help enterprises to cover a wider user base and achieve different marketing goals, and achieve high repurchase rate and retention rate.
For example, take a maternal and child brand and an operating fashion brand served by Huibo Technology as examples.
A TOP maternal and infant brand:
In last year’s Double Eleven, the brand achieved global scientific management, in addition to using UD content of the platform+Gravitational Rubik’s Cube to plant grass omni-directionally, reaching out to users’ consumption, and at the same time, with the help of Huibo customer management platform, the combination of global serialization was launched based on the target group of brand users, and global reach such as CRM short messages and intelligent AI outbound calls was achieved. In the end, it generated 1.4 billion yuan in omni-channel revenue and achieved precise marketing in the era of all-media management.
A fashion operation brand:
During the period of double 11 last year, the brand took the trump card product as the first contact, planted grass and stored water in advance from outside the station in the form of talent wearing+shopping strategy+community recommendation, and took short video+shopping as the content undertaking in the station, carried out multi-platform and multi-form exposure, spread the brand volume and reached potential customers, and combined with star IP and high-quality goods of the same paragraph to build the brand’s global communication ability. These actions brought considerable growth to the brand in the double 11 cycle last year, with GMV increasing by 34% year-on-year, ranking second in the industry (promoted by 3 places), and the number of buyers increasing by 15% year-on-year, achieving an efficient explosion.
Trend 6: Cross-border e-commerce is expected to become a new growth point.
According to relevant research reports, the cross-border e-commerce market in China will reach 10.5 trillion yuan in 2020, up 16.6% year-on-year. It is estimated that by 2024, the cross-border e-commerce market in China will reach 15.7 trillion yuan, with a compound annual growth rate of 11.3%.
In addition, according to the data of the General Administration of Customs, in the first half of 2021, the import and export volume of cross-border e-commerce in China was 886.7 billion yuan, up 28.6% year-on-year. Among them, the export was 604.3 billion yuan, a year-on-year increase of 28.4%; Imports reached 282.4 billion yuan, a year-on-year increase of 29.4%.
These data show that the cross-border e-commerce market in China has great development potential. With the continuous growth of the global e-commerce market and the diversification of consumer demand, cross-border e-commerce is expected to become a new growth point. At the same time, policy support and the improvement of international trade environment, the improvement of infrastructure such as logistics and payment, and the promotion of technological innovation also provide favorable conditions for the development of cross-border e-commerce.
However, cross-border e-commerce also faces some challenges, such as cultural differences, tax policies and intellectual property protection. Therefore, retail enterprises need to strengthen market research and compliance management when laying out cross-border e-commerce to meet these challenges.
Trend 7: The basic guarantee function of data security is increasingly prominent.
With the development of digitalization, data, as a core factor of production, has become a basic strategic resource, and the basic guarantee role of data security has become increasingly prominent.
The data of retail enterprises is huge, involving consumers, transactions and commodities. With the improvement of consumers’ legal awareness and the continuous improvement of national supervision mechanism, high requirements are put forward for data collection, storage and use.
However, the concept and architecture of data governance in retail enterprises are relatively traditional, resulting in the contradiction between high data usage and low governance level. If it is not handled well, it may rise to administrative punishment or even judicial level. Cases in this regard are not uncommon in the industry.
In order to ensure the security of data, enterprises need to establish a perfect data security management system, adopt effective technical means and safety measures, and improve employees’ safety awareness and operation skills, so as to ensure the data security of enterprises in all directions.
Trend 8: Unmanned retail will improve the current retail pattern.
With the development of emerging technologies such as big data, artificial intelligence, cloud computing and mobile payment, the technology of unmanned retail convenience stores is becoming more and more mature. According to Ai Media Consulting analysts, unmanned retail, as a new format of the new retail industry, can save labor costs and penetrate into the full-time consumption scene, and has certain development potential.
Second, how to break the global digital operation of the retail industry in 2024?
As a leading global consumer digital operation service provider in China, Huibo Technology has been committed to helping retail enterprises build a digital consumer ecosystem and enhance the value of consumer assets. Up to now, Huibo Technology has provided related services for 300,000+retail enterprises or brand customers to build consumers’ digital ecology, with rich experience and outstanding performance.
1. Providing customized solutions: Huibo Technology can provide customized digital operation solutions for consumers according to the characteristics and needs of different retail enterprises. Through in-depth understanding of the business and objectives of enterprises, Huibo Technology can provide enterprises with digital technology and operation strategies that meet their needs, and help enterprises achieve more efficient management and better user experience.
2. Integrating online and offline global data: Huibo Technology can help retail enterprises to integrate online and offline global data and realize omni-channel digital operation. Through data analysis ability and technical application, Huibo Technology can help enterprises to deeply understand consumers’ needs and behaviors and provide consumers with more accurate personalized services and marketing promotion. At the same time, through data sharing and channel collaboration, the interaction and conversion rate between channels can be improved.
3. Establish and improve the membership system: Huibo Technology can help retail enterprises to establish and improve the membership system and improve the loyalty and stickiness of corporate consumers. Through the establishment and improvement of the membership system, consumer data and membership information can be better managed, and more personalized services and discounts can be provided for members. At the same time, through member marketing and data analysis, we can improve the repurchase rate and consumption of members and help retail enterprises achieve sustained growth.
4. Innovative digital marketing: Huibo Technology can innovate the promotion and application of digital marketing and improve brand awareness and user stickiness. For example, accurate advertising and content marketing can be carried out through platforms such as social media and short videos; Through data analysis, personalized recommendation and precise marketing can be realized. At the same time, offline activities and online interaction can be combined to improve consumer participation and interactivity.
5. Provide all-round service support: Huibo Technology can provide all-round service support to help retail enterprises realize digital transformation. Including project planning, technology selection, system integration, data security and other aspects of support, as well as professional consulting and operation service team to provide enterprises with a full range of digital solutions and after-sales operation service support.
Write it at the end
With the rapid development of science and technology, the retail industry is welcoming a new wave of digital development in 2024. In this change, how to catch the market pulse and find new growth points has become an important topic for every enterprise decision-maker.
Huibo Technology, as the leading global consumer digital operation service provider in China, is not only committed to the innovation and application of technology, but also plays the dual role of leader and practitioner in helping enterprises realize digital transformation.
Facing the future, Huibo Technology firmly believes that only by embracing change and continuous innovation can we stand out in the fierce market competition. We look forward to working with more retail enterprises to explore new paths of digital development and help more retail enterprises achieve long-term development.
Disclaimer: This article is reprinted by our website, aiming to provide readers with more news information. The contents involved do not constitute investment and consumption suggestions, and are for readers’ reference only.
"Life is too bitter. I really need this kind of funny drama to slow down. This is my favorite cooking drama recently." A Douban netizen commented on a costume love comedy "Qing Qing Daily" that was recently launched.
On November 16th, the peak content of "Qing Qing Daily" in the iQiyi station exceeded 10,000, making it the fourth series of iQiyi this year and the fastest series in the history of iQiyi. Since its launch, the drama has attracted more than 2,000 hot searches on social platforms, and it has caused heated discussions in Weibo, Tik Tok and other major social platforms. # Qingqing’s daily life seems to be a comprehensive collection of ancient costumes # # Qingqing’s daily electronic mustard tuber # # King Gigi plays a Neptune in Qingqing’s daily life # # Qingqing’s daily life is qingqing grasslands bar # and many other topics have been repeatedly searched, which has helped the drama break the circle successfully.
The "high opening and crazy walking" of "Qing Qing Daily" can not be separated from the "accurate" grasp of the taste of the mainstream audience, which gives a good emotional outlet to the audience surrounded by pressure and anxiety in real life with a relaxed and funny plot; At the same time, it also tells a story with modern social characteristics in the ancient background, and shows the true personality and emotional needs of contemporary women through the mouth of the women in the play, which has won many female audiences’ resonance.
Daily narration of anti-routine
Qing Qing Daily is adapted from the novel qing wear Daily by online writer Mu Muduo. The original work belongs to the representative work of "Farming Literature", which refers to a style of work in which stories mostly take place in underdeveloped periods and regions, focusing on describing trivial matters and psychological changes of small people in their lives.
In the process of adaptation, Qing Qing Daily abandons the Qing Dynasty background and crossing elements of the original novel, and retains the basic character setting and narrative style. For example, Li Wei, the heroine, is a poor girl with mediocre qualifications and no ambition. She only wants to eat, drink and live a good life every day. The emotional progress between her and Yin Zheng is not based on the two people experiencing "big winds and waves" together, but gradually warming up in three meals a day; In the play, the scene between Li Wei and his sisters-in-law is either cooking or eating. In addition, the drama also downplays the battle for power between Yin Zheng and the head of the office and the brothers, as well as the plot in the conflict between Xinchuan and other Sichuan provinces, which makes the drama more like intercepting a corner of life in the grand historical background. Such a plain, daily and light narrative method presents a slow life picture of "taking quiet in the middle of trouble" and gives the audience with fast-paced life a "decompression" experience.
The play is also full of many unexpected and innovative "anti-routine" plots. For example, in the audience’s cognition, the show girls who participated in the draft are generally well-known families, but the show girls sent by Ji Chuan are Li Wei because of her poor family and inability to deal with the relationship; Everyone’s mouth is charming and looks less than Pan An’s three masters, but the real person is Liu Guanlin, who was nicknamed "King Gigi" by netizens in "The Widowed Husband"; In the play, Yin Zheng was given a wedding and came home without saying a word. When there was about to be a conflict with Li Wei, the old servant’s "long mouth" spoke, which also made the audience straightforward.
In addition, the comedy’s punchline design is also very dense, and by constantly throwing stalks, shaking burdens, and creating funny scenes, it continues to give the audience the motivation to pursue the drama. For example, Li Wei mistook Yin Zheng’s "Book Examination Day" as the day of his death, so she not only marked "Widowhood Day" on her calendar, but also mentioned many times in her family letters: "My husband is going to die, an all-consuming love, I can come home as soon as possible." Even on the day of Yin Zheng’s book test, he held an onion in his hand to tear, and put on hemp for him, Dai Xiao. The plot setting full of jokes attracted the audience to laugh constantly, so "Qing Qing Daily" was called "electronic mustard tuber" by many viewers.
Female group images of "anti-female competition"
"It’s good that all women don’t love their husbands. Haha." This comment by a Douban netizen has won more than 800 praises.
As a costume drama that focuses on love, Everyday for Qing Qing does not follow the path of "seeing for ten thousand years and being in love for three generations" in most fairy tale dramas. I didn’t take the script of "step by step, breaking my love" in the traditional palace drama; Nor is it like "men and women pull and throw industrial saccharin to the limit" in the general sweet pet drama; In a light, daily and joyful way, it tells the story of the secret affection between men and women due to long-term coexistence, satisfying the audience’s psychology of "watching others fall in love the sweetest".
First of all, from the perspective of role setting, as a love drama in ancient costume, "Qing Qing Daily" takes the emotional progress of Ji Chuan’s poor scholar Li Wei and Xin Chuan’s six sons Yin Zheng as the main story, but it does not simplify the side story, but gives two young masters and their two wives, three young masters and their "twenty-five wives", five young masters and seven young masters a certain narrative space respectively. Therefore, " Such a role setting can, on the one hand, contrast and reflect the personality, characteristics and mode of getting along with each other from different angles; On the other hand, it also enriches the story and meets the audience’s demand for "one drama and more CP".
Everyday in Qing Qing also created a group of female characters with modern female consciousness. For example, Li Wei, the heroine, comes from Jichuan, which pursues equality between men and women and monogamy. Therefore, from the moment she stepped into Xinchuan, which pursues polygamy, she was waiting for her husband to return home, and she repeatedly threw out a modern view of equality between men and women in the play. However, Erhao, a woman who grew up in an environment where men are superior to women and was born in a common woman, chose to "abandon love" after witnessing the influence of marriage and childbirth on women’s status since childhood, and chose the most powerful husband as her owner, just to earn a good future; Shangguan Jing, the monarch of Danchuan County, who comes from a woman who is in charge of the family and recruits her husband’s wife, has a bold personality and a superb martial arts. She prefers to walk freely in the rivers and lakes than marriage. Before being "collected" by the three young masters, the girls in the twenty-four solar terms also worked hard for their livelihood. Such a female role with different personalities, sober human life and certain personality independence has won many female audiences’ welcome.
In addition, although the story in "Qing Qing Daily" mainly takes place in Xinchuan, where men are in power, there is almost no "female competition" bridge where women are fighting for favor and jealousy. On the contrary, the friendship of mutual help and mutual understanding among women is reflected everywhere. For example, Song Dance, who was secretly in love with Yin Zheng and opposed to Li Wei everywhere, was unfortunately chosen to marry and kiss, and Li Wei actively advised her to avoid kissing; When the girl in the twenty-four solar terms was punished by the three young masters, Li Wei and Yuan Ying went to the door directly to rescue her. This plot of mutual help between women can be seen everywhere in the play, which reflects the pursuit of independence, freedom and self-improvement by contemporary female audiences.
"Modern" Narration by Metaphoring the Ancient to the Present
Another reason for the popularity of "Qing Qing Daily" is that it tells a story with modern social characteristics in the ancient background. This expression of borrowing ancient times to describe the present is closer to the living conditions of contemporary young people, which is more likely to resonate with the audience.
First of all, the characters’ personalities, ways of thinking and logic in Everyday for Qing Qing are all "modern people". For example, the seven young couples in the play are a couple who are "numb-headed" at the thought of communicating with others in social occasions. In the play, the two are in great pain because they need to prepare for the opening banquet, which shows the daily life of social fear to the fullest.
Secondly, the play also sets many topics that are also concerned by women in today’s society. For example, in order to avoid the situation of "being kissed" in Song dance again, Li Wei proposed to look at each other-a blind date in modern society-to find a husband for them, and in the process, he restored several common men in modern women’s blind date bureaus, such as Ma Baonan, a boastful "trustworthy man" and a greasy man with malicious intentions, which caused female audiences to smile.
Thirdly, under the historical background of overhead, the respective regions and cultures of "Jiuchuan" can easily remind the audience of the unique local customs of various regions in China, such as Danchuan, which likes to eat spicy food and is dominated by women, and most men are "raking their ears", which can easily remind people of Sichuan and Chongqing; Mo Chuan, which lives in the north, has strong troops and tough folk customs as a military fortress, can correspond to the three northeastern provinces and Inner Mongolia; Cangchuan, located in the northwest, full of deserts and rough folk customs, is more reminiscent of southern Xinjiang.
All these settings make Qing Qing Daily more like a modern drama in a costume. From the explosion of Qing Qing Daily, it can be seen that young audiences have new requirements for novelty, interest and richness of roles in costume love dramas. Qing Qing Daily has also made some innovations in the content category of costume love dramas: it can make people move, not only the wind and waves, but also the love of the two.
However, at the same time, Everyday for Qing Qing also has some relative regrets. For example, at present, although there are many female roles and different personalities in the play, all their efforts to change their own destiny are ultimately invincible to the "husbands and godsons" under the oppression of imperial power and patriarchy. For example, the channels and directions for Li Wei and Yuan Ying to gain freedom in the play are based on the "good future" of six young masters. From this point of view, if it is not enough as a rebellious female group drama "Qing Qing Daily", but as a light and daily sweet drama, "Qing Qing Daily" is undoubtedly an excellent student.
Major projects are "stabilizers" and "ballast stones" for social and economic development. As the chief steward of government projects, Shenzhen Construction and Works Department will be responsible for more than 200 projects in 2020, and plans to complete the investment of 15.6 billion yuan in the whole year. Among them, there are as many as 30 major projects, and it is planned to complete an investment of 11.9 billion yuan this year.
How to speed up the construction of government projects in the critical period of epidemic prevention and control and resumption of work and production?
On March 16th, the Municipal Department of Construction and Public Works signed the "Target Responsibility Letter" with all directly affiliated units, and issued a "military order": in 2020, 29 projects such as Shenzhen Middle School (Nigang Campus) and Guangqiao Yayuan Safe Housing will be fully guaranteed to be put into use; Promote the steady development of 34 projects under construction, including Sun Yat-sen University Shenzhen Campus, Xinhua Hospital and Second Children’s Hospital; Comprehensively promote the construction of 48 projects including Shenzhen Opera House and Reform and Opening Exhibition Hall; Accelerate the efficient promotion of 90 preliminary projects such as the new Shenzhen Cultural Center.
"Resolutely implement the decisions and work arrangements of the central, provincial and municipal governments, adhere to the prevention and control of epidemic situation and the resumption of work and production, so that the prevention and control of epidemic situation will not be reduced, and the pace of government engineering projects will be accelerated, which will provide strong support and inject strong impetus into Shenzhen’s economic development." The relevant person in charge of the Municipal Construction and Public Works Department introduced that through the scale advantage, professional advantage, long-term owner advantage and institutional advantage of the Public Works Department, the investment plan was completed with high quality and high standard, making contributions to the construction of the pioneering demonstration zones in Guangdong-Hong Kong-Macao Greater Bay Area and Socialism with Chinese characteristics.
48 projects including the Conservatory of Music started this year.
All along, people from all walks of life have always paid attention to the construction of livelihood projects such as education, health care and medical care. What projects will be promoted and put into use by the Municipal Construction and Works Department this year?
Ensure that 29 projects under construction, such as Shenzhen Middle School (Nigang Campus), Shenzhen Maternal and Child Health Hospital Fuqiang Campus Inpatient Building, Huanggang Port Temporary Travel Inspection Site, shenzhen public Third Generation Command Center, Shenzhen Power Grid North Ring Cable Tunnel, Pinghe Yayuan, Guangqiao Yayuan, Shanghai Gold Exchange and Radio and Television Financial Center, will be put into use this year.
We will promote the expansion project of the Municipal Science and Technology Museum (new museum), Sun Yat-sen University Shenzhen Campus, Harbin Institute of Technology (Shenzhen) Campus, Shenzhen University Xili Campus (Phase II), Xinhua Hospital, Second Children’s Hospital, Jihua Hospital, Guangming Campus of Chinese Medicine Hospital (Phase I) and other 34 projects under construction with high social concern.
We will comprehensively promote the "Top Ten Cultural Facilities in the New Era" projects such as Shenzhen Opera House, Exhibition Hall of Reform and Opening-up, Ocean Museum, Natural Museum, School of Innovation and Creative Design, Conservatory of Music, and start construction of 48 projects such as the new project at Huanggang Port, the Chinese University of Hong Kong (Shenzhen) (Phase II), Shenzhen Hospital of the University of Hong Kong (Phase II), Shenshan High School and Guangming Branch of Shenzhen Institute of Drug Inspection.
We will speed up the construction of the campus of Georgia Institute of Technology, Tianjin University, the safety renovation project of the school building of Yuxin School in Shenzhen, the renovation and expansion project of Shenzhen People’s Hospital (Phase I), the acupuncture and massage branch of Shenzhen Hospital of Traditional Chinese Medicine, and the new museum of Shenzhen Cultural Center.
All 30 major projects resumed work.
This year, the Municipal Construction and Works Department plans to complete an investment of 15.6 billion yuan, involving more than 200 projects. Among them, 30 major projects will complete an investment of 11.9 billion yuan. How to speed up the resumption of work and production on the basis of effective prevention and control of epidemic situation?
"Under the leadership of the Municipal Party Committee and Municipal Government, the Municipal Construction and Works Department unified its thoughts and actions in this COVID-19 epidemic prevention and control and resumption of production, timely and accurately grasped and implemented the decision-making and deployment of the CPC Central Committee, the deployment and arrangement of provincial and municipal work, scientific prevention and control, and precise policy." The relevant person in charge of the Municipal Construction and Works Department introduced.
At the beginning of the epidemic, the Municipal Department of Construction and Public Works quickly introduced ten measures for post-holiday epidemic prevention and control and safe production of projects under construction, forming the "1234 Tactics"; Combined with the development of the epidemic situation, in view of the work of resuming work and production, some precise measures such as orderly resumption of work, "six requirements" of closed management on the construction site, and "three areas, two controls and one specialty" risk management were put forward, and the implementation of all measures was guaranteed by formulating assessment and reward rules to minimize potential risks. In addition, the leaders of the Municipal Department of Construction and Public Works, the leading cadres of various offices and directly affiliated units took root in the front line, carried out supervision and inspection, helped enterprises to solve problems, vigorously promoted the resumption of work and production of projects under construction, and accelerated the preliminary work of major projects.
Up to now, all the 30 major municipal projects under the responsibility of the Municipal Construction and Works Department have resumed work, and the overall progress and investment plan of the projects are basically less affected by the epidemic. Individual projects that are lagging behind due to the epidemic are expected to catch up in the second quarter.
Among the 30 major projects, there are two projects in the early stage this year: the first phase of Pengcheng Laboratory Shibilong Park, the Longhua District People’s Procuratorate handling cases and the professional and technical housing project; During the year, four new projects were started: land formation and soft foundation treatment of Shenzhen Airport’s third runway expansion project, Huanggang Port new construction project, shenzhen polytechnic North Campus Phase I, and shenzhen polytechnic Overseas Chinese Town Campus overall renovation project.
There are four projects completed before the end of the year: Shenzhen Medical Device Testing and Biomedical Safety Evaluation Center Construction Project, Pinghe Yayuan Project, Guangqiao Yayuan Project and North Ring Cable Tunnel Project; The remaining 20 projects will be under construction this year.
The branch was built on the project, and party flag floated on the construction site.
Strengthen the guidance of party building and promote the comprehensive integration of party building and business work. Carry out the "Party Building+"activities in a targeted manner, improve the cohesion and combat effectiveness of the team, ensure the smooth progress of the project in a safe, efficient and high-quality manner, and let the bright red party flag fly high in the front line of the project.
It is understood that in the past year, the Municipal Construction and Works Department has carried forward the glorious tradition of "the branch is built on the company", combined with the actual work, focused on building a characteristic party building brand of the Municipal Construction and Works Department of "the branch is built on the project and party flag floats on the construction site", strengthened the organizational co-construction, resource sharing, mechanism convergence and function optimization of grassroots party organizations, and established a temporary party branch based on key projects, which was set up by party member, a member of the construction, construction and supervision units. Through party member’s role as a link, strengthen contact with employees of all parties involved in the construction, help solve practical difficulties, and pass on the party’s care to every builder; Through co-construction with local party organizations, integrate social resources of all parties to serve employees; By carrying out the "Party Building Plus" activity, we can solve the urgent and dangerous problems, give play to party member’s exemplary leading role in engineering construction, strengthen the guarantee of quality, safety, time limit, safe and civilized construction and investment control, and give full play to the role of the Party branch as a fighting fortress and party member’s vanguard and exemplary role in government engineering construction.
CCTV News:At the beginning of the Year of the Loong, foreign trade enterprises all over the country kept a close eye on market changes, prepared exhibitions, visited customers, developed new products, and tried their best to grab orders and expand new markets.
In the production workshop of this enterprise, the production line is running at full capacity, and the enterprise is rushing to make a batch of orders for newly developed new products. In 2024, the company set up new salesmen in overseas markets to do real market research and innovate according to the needs and preferences of foreign consumers.
At Shanghai Pudong International Airport, the person in charge and colleagues of a foreign trade company in Ningbo are carrying big bags and small bags to check in. They are going to Morocco to attend the Moroccan International Solar Exhibition. This portable solar folding board is a product specially customized by the enterprise for the Moroccan market.
Linking domestic and international markets through exhibitions, the enthusiasm of enterprises to go out in 2024 will become more and more high. Foreign trade enterprises, with the support of relevant departments, act early to take the lead in various international exhibitions. Some enterprises also explore the development and expansion of new formats such as overseas warehouses, expand high-end markets, and use good products and services to become hard product brands.
Behind the Busy International Logistics Village: Cross-border e-commerce is accelerating.
The year is in spring. Recently, in Shenzhen’s "International Logistics Village", trucks are busy coming in and out here, and the volume of foreign trade freight orders has increased rapidly.
Fuwei Community in Baoan District of Shenzhen is called "International Logistics Village" because it is adjacent to Baoan International Airport and Fuyong Port. Early in the morning, it was busy here, and there was a constant stream of container trucks coming and going. The truck driver took the order early in the morning and rushed to the destination.
A total of 649 logistics companies have settled in the busy "International Logistics Village", with nearly 30,000 truck drivers. After the cross-border bulk cargo is assembled in the warehouse here, it can be sent to the nearby airport by truck for customs clearance and transnational transportation. According to the data of cargo Lala, after the Spring Festival holiday started, the freight volume here increased by 23.5% year-on-year.
According to the person in charge of logistics enterprises, from the end of 2023 to the beginning of 2024, a number of head cross-border e-commerce platforms were expanding air logistics transportation in order to make goods go out to sea more efficiently, and the "international logistics village" was therefore busier.
All localities implement new measures to stabilize foreign trade and enhance export competitiveness
Recently, various localities have introduced policies to stabilize foreign trade, helping foreign trade enterprises achieve new development in the New Year and boosting China’s foreign trade to stabilize its scale and optimize its structure.
Recently, Fujian Province issued the Action Plan for Promoting Foreign Trade Export Advantage Industries (2024— 2025). It is proposed to continuously expand the export scale of the two pillar industries of electronic information, petrochemical industry and chemical industry, enhance the export competitiveness of the three traditional dominant industries of textile, shoes and clothing, nonferrous metals and special agricultural products, and actively expand the international market demand of four strategic emerging industries such as lithium batteries and new energy vehicles.
Shaanxi recently issued the "Implementation Opinions on Supporting Enterprises to Explore the International Market", and put forward 16 measures from five aspects: fully expanding the market, cultivating new advantages, developing new formats, upgrading new services, and vigorously grasping security.
In 2024, Jiangsu will provide broader market opportunities and "escort" more foreign trade enterprises to go out steadily by launching the "Jiangsu Excellent Conduct Global" campaign, building a comprehensive service platform for green trade, and continuously promoting the development of "cross-border e-commerce+industrial belt".
Shenzhen recently issued 24 measures to "stabilize foreign trade", proposing to cultivate and expand automobile exports, enhance processing trade, promote the integration of production, supply and marketing, expand international freight capacity, and promote the healthy and sustainable development of cross-border e-commerce.
The Ministry of Commerce said that it will continue to implement the previous opinions on stable scale and excellent structure of foreign trade issued by the state. According to the new situation and new tasks in 2024, it will promptly carry out a new round of policy research and evaluation, form a "combination boxing" with existing policies, expand the trade of intermediate products such as raw materials, semi-finished products and parts, formulate a catalogue of import and export goods of green low-carbon products, and promote the green development of trade and the digital transformation of the whole chain.
Constantly innovating small and medium-sized scientific and technological enterprises and bravely entering the global market.
As the most dynamic and growing innovation group, small and medium-sized scientific and technological enterprises have become an important carrier to cultivate new kinetic energy. In Guiyang, Guizhou, a high-tech small and medium-sized enterprise specializing in driverless field is growing rapidly, and all kinds of driverless vehicles they produce have gone to more than 30 countries around the world.
In the past two days, an unmanned mobile retail car with no head or tail appeared in Qingyun Market in Guiyang for the first time, which attracted many citizens to stop and take photos.
Relying on sensors such as radar and camera on the car body, this driverless retail car can complete the perception of road information and provide sales services for passengers. From the core technology of the chassis to the design, it is all independently developed by a small and medium-sized enterprise with the post-80 s and post-90 s as the main body.
Engineer Chen Hai and his team independently developed the real-time molding model system, combined with AI algorithm design, integrated metal 3D printing and other technologies, and the parts needed for vehicles only need 2-mdash from design to manufacturing; 3 weeks, while traditional automobile manufacturing takes 3-mdash; Six months. The cycle and cost are greatly reduced, which effectively meets the needs of the autonomous driving market with small batch, multiple models and fast iteration.
Yu Chuan, CEO of the company, said that autonomous driving can abandon the definition of transportation and become a platform that can move autonomously.
With this in mind, in 2018, Yu Chuan led a team of only 15 people to start a business. This group of young people with an average age of less than 28 years old, some were originally engaged in robotics, and some were transformed from the automotive engineering industry. They were enthusiastic, but they were not optimistic at first.
Financing is blocked and the initial capital consumption is too fast, which makes the start-up enterprises face serious financial difficulties. Yu Chuan told reporters that even during the Spring Festival two years ago, he was still raising funds to pay employees.
In the face of difficulties, Zhang Ming, the person in charge of technical support of the company, and many other employees took the initiative to take out their savings and continue research and development.
The young team’s hard work and technological innovation have also made the local government see their potential for development and growth. Give financial support, help enterprises to reduce relevant taxes and fees, reduce their worries, and coordinate multiple departments to provide them with test roads.
In the past seven years, this young team has expanded from the initial dozen to more than 200, of which 58% are R&D personnel. More than 200 patents have been applied for innovative technologies in China, Europe and the United States.
In Guizhou, the scale of small and medium-sized science and technology enterprises is growing. In 2023, there were 1,747 high-tech SMEs in Guizhou. Relying on the local industrial advantages of developing big data, enterprises continuously improved their scientific and technological innovation capabilities, and the output value of high-tech industries in the province grew at an average annual rate of 14.2%.
Recently, the "2023 Intangible Brand Conference" hosted by the Ministry of Culture and Tourism and the Guangdong Provincial People’s Government, undertaken by the Guangzhou Municipal People’s Government and the Guangdong Provincial Department of Culture and Tourism, and implemented by the Guangzhou Municipal Bureau of Culture, Radio, Film and Television Tourism was held in the new Guangzhou Cultural Center (Guangzhou Intangible Cultural Heritage Protection Center). By rallying the strength of all parties, the conference thoroughly studied the construction of intangible brands and explored new paths for the development of intangible heritage. Through a variety of professional and public activities, such as the "Intangible Cultural Heritage Night" performance and creative intangible cultural heritage interaction, the conference also enabled intangible cultural heritage brands to be presented in a way that everyone can appreciate, taste, wear and experience, and promoted intangible cultural heritage to better integrate into modern life, which was widely used and within reach. The picture shows the scene of the activity. Ingenuity and ingenuity of traditional crafts In the exhibition area of traditional crafts brands in Hanmo Garden, the new building of Guangzhou Cultural Center, a dazzling array of exhibits attracted the attention of journalists: spinning and dyeing embroidery, weaving and binding, carving and shaping, paper-cutting and painting, ceramics firing, lacquerware decoration … There are many categories of traditional crafts, and the exhibits are unique and dazzling. The picture shows the scene of the event. "Today we are bringing litchi patterns and a complete set of engraving with Lingnan characteristics. I hope everyone can know more about Rong Baozhai woodcut watermark." In the exhibition area, the "Rong Baozhai" brand shows the audience the production process of the national intangible heritage project "Woodblock Watermarking Technology", and the audience can participate in the experience production. The on-site staff told reporters that this traditional technique is different from printing with various colors of "ink" in modern printing technology, but through"Sketching", "Engraving" and "Printing" are printed in sequence from shallow to deep, and printed together in three steps. "I hope that art can enter the public life and let the audience feel the infinite charm of traditional national cultural treasures at close range." "’Mud-dyed Clothing Series Born in Mud and Growing Up in Soil’ is the name of this exhibition product. The works in this exhibition are mainly cotton and linen clothing series dyed and woven in Guizhou’s oil-red soil. With Guizhou mud dyeing combined with Guizhou’s national intangible skill ponytail embroidery as the main production technique, product design innovation is carried out, and clothing is used as the expression carrier to express the love for the land. " In front of Plum Liuxiang brand exhibition area, Chen Mei enthusiastically introduced the works she brought to the audience. In Chen Mei’s eyes, the clothes dyed by indigenous methods have the color of the earth, giving people the feeling of home and home. In particular, Chen Mei also brought several bottles of clay specimens collected from Guizhou to Guangzhou, and the audience was amazed by the beauty and charm of the soil. Xie Yu, the founder of "Hanyu Tiangong" jade carving brand from Xuzhou, Jiangsu Province, brought a number of jade carving works to this intangible brand conference. His work Qian Xuesen, a meritorious scientist with two bombs and one satellite, was carved out of the white Lingbi stone in Anhui Province, and the hair and collar of the characters were carved out of the true colors of jade. The works are lifelike, attracting a large audience to watch them at close range. It is reported that there are nearly 150 participating brands in this conference. As an important part of intangible cultural heritage, traditional crafts bear profound humanistic heritage, rich practical experience and exquisite ingenuity.35 traditional craft brands were selected and exhibited in the traditional craft brand exhibition of the 2023 Intangible Heritage Brand Conference. These brands include Maotai, Xiling Printing House, Rong Baozhai, Jinwen Yunjin, Chaoshan Seal, etc. They are not only Chinese time-honored brands that have been passed down for a hundred years, but also emerging brands founded by non-legacy representatives. In addition to the traditional craft brand exhibition, the research and training plan achievement exhibition focuses on 36 traditional craft innovation brands and works hatched by the research and training plan; The brand exhibition of non-legacy workshops focuses on 30 non-legacy workshop brands and related achievements; The exhibition "Haisi Bay Area Guangzuo Huazhang" focuses on the traditional craft brands in Guangdong-Hong Kong-Macao Greater Bay Area, which are mainly Guangzuo (traditional handicrafts made in Guangfu area). Guangzhou’s non-genetic inheritors made a stunning appearance. Many inheritors from Guangzhou also took their own brands to participate in this non-legacy brand conference. Among them, the main products of Zeng Zhaohong’s olive carving brand are not only olive carving, but also many new olive carving handicrafts with flexible composition and various forms. Zeng Zhaohong, the national non-genetic inheritor of the nuclear sculpture (Guangzhou Olive Carving), told reporters that in the future, we will continue to carry out activities such as the spread of olive carving culture and the teaching of olive carving, which will inject new vitality into the traditional olive carving in China. Zhou Chengjie is an apprentice of Zhai Huiling, the founder of Yicai brand, and also a representative inheritor of Guangcai city. He believes that brand building is an indispensable part of cultural heritage. "In addition to making traditional vases and color plates, we also do some cultural creations, using different carriers, such as refrigerator stickers, mobile phone cases, tidal clothes, etc., combined with traditional patterns and elements. We neglected the brand building in the early days.Now, in addition to guarding the traditional skills, we should also promote this skill in the form of cultural brands. Only by polishing our brand can more people see and appreciate it. " The picture shows the scene of the event. I am eager to try. "It is a very interesting experience to listen to the teacher’s on-site explanation." "Raise your right hand and start to experience AR somatosensory dressing." In the traditional craft brand exhibition area, the citizens who made an appointment to visit the museum had a great time. Fantuo Digital’s super-realistic digital homo sapiens and Li Jiashi’s drumming interaction all make the citizens eager to try and feel the charm of digital interaction. The 2023 Intangible Cultural Heritage Brand Conference has creative intangible cultural heritage experience activities, such as "Intangible Cultural Heritage Night" performance, food and cultural creation market, and Han and Tang clothing garden, which show the development results of the integration of traditional intangible cultural heritage projects and contemporary stage art. Through immersive experience scenes, the citizens can deeply feel the beauty of intangible cultural heritage, which lies in various forms, ingenious application, closeness to life and unlimited creativity. The child from Guangzhou Academy of Fine Arts told the reporter that what impressed him most was the interaction with several teachers of Xiling Printing Society. "There are many stresses on rubbing, and it is a very interesting experience to listen to the teachers’ on-site explanations." Dressed in ancient costumes, Ayi revealed that she was deeply impressed by the brand exhibition of drama costumes. "The traditional drama in China is charming and elegant, and you can watch the details of drama costumes at close range, which is an excellent experience." "the night of the past"In the exhibition, Lingnan Guqin, Xiao and Chen Tai Ji Chuan jointly performed "Bijian Liuquan", in which the sound of the piano, the sound of the Xiao and the boxing were integrated, and the audience was immersed in it. After the performance, when interviewed by the media, Chen Juan, the 12th generation of Tai Ji Chuan, a human intangible cultural heritage project, and vice president of Guangdong Wushu Association, said that Tai Ji Chuan has developed for about 400 years, and this well-known sport in China was listed as a world-class intangible cultural heritage in 2020. "Why is Tai Ji Chuan loved by everyone? Ordinary people can practice Tai Ji Chuan in their lives to achieve the functions of fitness, self-cultivation and self-defense, and they can also learn about profound traditional culture through this sport. ". Non-legacy new creations are integrated into life to show the artistic charm of "practicality and beauty": Yao embroidery, Guang embroidery, Chao embroidery, Xiaolan embroidery and bead embroidery … Recently, "Fashion Lingnan Non-legacy new creations" 2023 Guangdong non-legacy clothing exhibition and exchange activities and excellent case works release conference were held in Guangzhou. In the meantime, the release of outstanding case works of non-legacy clothing fully demonstrated the ingenious integration of non-legacy traditional skills and creative fashion, and led the audience to witness the contemporary value of traditional culture. In the interview, many non-genetic inheritors mentioned that the intangible cultural heritage can be displayed in a "practical and beautiful" way. Incorporating into the atmosphere of the times and entering daily life, intangible charm can be perceived and skills can be passed down from generation to generation. "Although the legacy comes from the past, it can still be integrated into modern life." Chen Mei, the brand holder of Plum Liuxiang, believes that,Intangible skills come from the lives of our ancestors. "We are engaged in this work, first of all, to explore the traditional crafts handed down by our ancestors, and how to better optimize and integrate them into life." Chen Mei applied soil dyeing to clothing, silk scarves, screens, furniture ornaments and other life scenes, which attracted the attention of several students from South China Normal University. Cai and Zhuang told reporters that they had traveled to Guizhou, Jiangxi and other places to learn about the inheritance, development and application of non-legacy in the local area. "In Guizhou, we learned that the application of non-legacy elements in cultural creation and clothing can bring economic benefits to local people. But they may need to be discovered and understood by more people, and we also help them expand their influence through the communication theory we have learned and some new media methods we have mastered. " The picture shows the scene of the event. In the eyes of young students, young people are very interested in traditional culture, and social networks just build a bridge between them. "Intangible heritage is a very regional thing. If you don’t know enough about local culture, it will be difficult to resonate and identify with those products. Therefore, we will work with the inheritor teacher to let everyone know the cultural story behind the exquisite products containing intangible elements through social networks. " Big coffee talks about cross-border thinking brand expansion. "Intangible heritage is the most temperature-sensitive cultural resource." At the theme forum of "2023 Intangible Cultural Heritage Brand Conference", Xiang Yong, a professor and doctoral supervisor of Peking University Art Institute and president of Peking University Cultural Industry Research Institute, said that there are many innovative paths for digital technology empowerment."Digital technology empowerment can improve production efficiency, reorganize production processes, build better production relations, and then meet more diversified consumption". At the forum, many experts, scholars, inheritors and people in the industry conducted extensive and in-depth discussions on brand building, value expression, market cultivation, innovation practice and other aspects in combination with many topics such as innovation, brand cultivation and development, market communication and promotion, and youth vocational education, so as to help the development of non-legacy brands with cross-border thinking. Form a powerful "intangible consumer brand" "brand is the ultimate expression of intangible value, because establishing a brand means that intangible value has been widely recognized, culturally recognized and qualitatively recognized, which is the goal that every intangible brand should strive to achieve." Sultan, deputy director of China Arts and Crafts Museum and China Intangible Cultural Heritage Museum, said that the construction of intangible brands includes two dimensions, namely "cultural brand" and "consumer brand". "There are many classic cases in the construction of intangible brands, such as Deyun Society and Tongrentang, who have achieved a gorgeous turn and integrated into the current society". To form a powerful "intangible consumer brand", we should consider the excavation of traditional symbols, the interpretation of historical value and the combination with the spirit of the times. "Live and rise" is the direction of development. When it comes to the infiltration of intangible heritage into a better life, Professor Huang Yonglin, director of the National Cultural Industry Research Center of Huazhong Normal University, believes that traditional craft projects should be combined with modern life. "Originally, traditional craft projects came from the lives of working people.Life from the public must return to the life of the public. Only by returning to the daily life of the public and becoming a consumer product that we can see and use can it be passed down. We must be more grounded, more aura, and more lively fireworks, so that our traditional crafts can really live. " Professor Huang said: "Being alive and rising is our future development direction. Traditional crafts must also be combined with modern science and technology. It is necessary to use modern new media platforms to understand the trends that young people care about and make young people more interested in our traditional crafts, so that it is possible to truly achieve the effect of’ tide up’. " "Tradition" is enough to make people love the national intangible representative project (Beijing Mianrenlang). Lang Jiazi, the third-generation inheritor, talked about the feelings of non-genetic broadcasting from the perspective of young non-genetic inheritors. "I have been doing non-genetic broadcasting from the media and new media since I graduated from college. In this process, I can feel that the audience’s attitude towards tradition is changing quietly. In recent years, the original tradition has attracted more and more attention after 00, 10 and 15-in their view,’ tradition’ is enough to make people love. " In his view, "non-genetic inheritors are full of motivation and pressure", "we need to keep learning, especially young inheritors, and need product forms that adapt to the market environment and more diversified non-legacy forms". Guangzhou charm fosters "non-legacy+"business innovation. The guests believe that,The living intangible heritage and the vibrant city complement each other, forming a unique charm and character of Guangzhou. In recent years, Guangzhou has continuously improved the level of systematic protection of intangible cultural heritage, made great efforts to promote the creative transformation and innovative development of intangible cultural heritage, and gradually embarked on the road of Guangzhou intangible cultural heritage protection with strong protection, orderly inheritance, well-regulated management and moderate integration. The development of intangible cultural heritage protection in Guangzhou is good, and new experiences with distinctive features such as activation and utilization, "intangible cultural heritage plus" and "five existences" are summarized. As early as 2016, the first blue book of intangible cultural heritage in Guangzhou, Guangzhou Intangible Cultural Heritage Protection and Development Report, had put forward the experience of "attaching importance to activation and utilization", which was at the forefront of the country at that time. At present, Guangzhou has launched the Guangzhou Intangible Heritage Activation and Utilization Project in an all-round way, adhering to the concept of creative transformation and innovative development, and carrying out the transformation and application of traditional patterns of Cantonese embroidery, innovative utilization of leftover materials of Cantonese furniture, and the activation of Chebei Dragon Boat (one museum, one festival, one drama, one song, one video, one project, one movie and one animation). The picture shows the scene of the event, especially the development of non-legacy cultural and creative products. For example, Zhao Weibin, the inheritor of guangdong lion, founded the Nanguo Lion Dance Series Cultural and Creative Products and developed more than 200 lion dance cultural and creative products such as ornaments, toys, scarves and cups and saucers. Tan Guanghui, the inheritor of Guangcai, developed a series of teapots and teacups with modern aesthetics, while Zhai Huiling and Zhou Chengjie developed Guangcai furniture and Guangcai wedding appliances.Zeng Xianpeng, the inheritor of Guangzhou olive carving, has developed various daily necessities such as USB flash drive, earrings, necklaces, bookmarks, soaps and aromatherapy. Inheritance of Cantonese hardwood furniture manufacturing skills People have developed creative products such as miniature wicker doors, mortise and tenon toys, wood carving saucers, etc. Yang Zhifeng, the inheritor of Guangzhou enamel making skills, and Shao Chengcun, the inheritor of gray plastic, jointly developed the hanging picture of gray plastic enamel, and Yang Chengshen, the inheritor of the new generation, developed a series of enamel jewelry. At present, Guangzhou is rapidly promoting the integrated development of "non-legacy+industries", such as fashion, education, tourism, leisure, performing arts, movies, transportation, science and technology, games and new media, so as to fully play the role of non-legacy services in daily life.
Cctv newsSince the beginning of this year, China National Railway Group Co., Ltd. has gradually piloted and promoted e-tickets throughout the country. During Spring Festival travel rush this year, most high-speed rail lines in China will implement e-tickets.
On November 26th, the third batch of 24 stations of the Yangtze River Delta Railway launched e-tickets. At this point, the Yangtze River Delta high-speed rail lines and EMU stops have all entered the era of e-tickets.
At present, railway departments in Beijing, Shanghai, Sichuan, Shandong, Guangdong, Guangxi and other places have added hundreds of e-ticket pilot stations. From July 29th, all EMU trains with the prefix "C, D and G" in 13 stations of Chengdu-Chongqing high-speed railway can use e-tickets. There are 32 stations in Hanshi High-speed Railway, Wuxiao Intercity Line, Yichang East to Macheng North of Shanghai-Hanrong Railway, and Qingrong Intercity Railway, Qingyan Railway and Lunan High-speed Railway have also fully implemented e-tickets in Jinan Bureau. Passengers don’t have to pick up paper tickets in advance when they enter the station. They just need to brush their ID cards or mobile phone QR codes to check the tickets and take the bus.
During the period of Spring Festival travel rush in 2020, the railway department will expand the application scope of e-tickets for existing high-speed rail trunk lines and intercity railways, and implement e-tickets simultaneously with the opening of new high-speed rail lines, saving passengers time in ticket collection, ticket inspection and ticket checking. Among them, Shanghai-Kunming, Hefei, Chang Gan and other high-speed rail lines have piloted e-ticket business. Jiaoji Passenger Dedicated Line, Jiqing High-speed Railway and Shijike Passenger Dedicated Line will fully implement e-tickets before Spring Festival travel rush. The Rizhao-Linyi-Qufu section of Lunan (Rilan) high-speed railway will start e-ticket business at the same time when the new line is opened.
Speed up the efficiency of entering the station and solve the problems of ticket loss.
After the implementation of e-ticket, it not only improved the efficiency of passengers getting on the train at the station, but also curbed the troubles of loss reporting and replacement of paper tickets and fake train tickets.
As the future development trend of ticketing field, e-ticket is an important way to improve the level of railway intelligence. The implementation of e-ticket has opened up the service channels between the Internet and the station window, which is conducive to the implementation of non-interference services such as passenger self-service real-name verification and self-service ticket testing.
Because the e-ticket is bound with the passenger’s identity information, mobile phone number and other information, it becomes simple and fast to check the ticket. When the train staff checks the ticket, the passenger can complete the ticket check by showing the original valid identity document used when purchasing the ticket.
From the original depiction symbols unearthed from Jiahu site to Oracle Bone Inscriptions, inscriptions on bronze, bamboo and silk characters, seal script, official script and regular script … … The cultural development history of the Chinese nation for more than 5,000 years is a history of the development of Chinese characters, and almost all the production and important development stages of Chinese characters occurred in the Central Plains.
Approaching Oracle Bone Inscriptions’s hometown, Anyang City, Henan Province, the China Literature Museum, known as the "home of words", came face to face. A group of post-modernist buildings with the charm of Yin Shang court are magnificent, telling visitors about the profoundness of China’s writing art and the long history of Chinese culture.
China Chinese Character Museum is a national first-class museum approved by the State Council, which integrates cultural relics protection, exhibition and scientific research. It is a popular science center of Chinese character culture, a national popular science education base and a patriotic education base.
From the opening of the first phase of the project on November 16th, 2009, to the official opening of the continued construction project to the public on November 16th, 2022, the two phases of the project and the supporting Chinese character park cover a total area of 470 mu, with a construction area of over 90,000 square meters.
The overall construction of China Chinese Character Museum includes Zifang, the theme square of Oracle bone stele forest, the main pavilion "Xuanwen Pavilion", the continuation of the East Pavilion "Huiwen Pavilion", the continuation of the West Pavilion "Bowen Pavilion" and the Chinese character parks on the east and west sides of the museum. The first phase of the project mainly focuses on the basic exhibition of the development history of China characters, while the second phase mainly includes four special exhibitions, namely, the folk custom of Chinese characters, the calligraphy of Qionglin, the Yinghua in the Bookstore and the Gankun in the Word, which mainly meet the needs of the museum’s academic research, cultural exchange, education and training, and together with the basic exhibition of the first phase, a systematic and complete exhibition system of China characters and culture is constructed.
When you come to China Literature Museum, the first thing you see is Zifang, which takes the shape of "Zi" in Oracle Bone Inscriptions and Jinwen and is decorated with typical patterns on bronzes in Yin and Shang Dynasties. It is the symbolic symbol of China Literature Museum. Crossing Zifang is the main road leading to the main hall, and there are 28 pieces of Oracle bone tablets on both sides, which contain two most representative elements in the Yin and Shang Dynasties — — Oracle Bone Inscriptions and bronzes.
The main museum of China Literature Museum is Xuanwen Museum. The concept of "post-modernism" is adopted, and the modeling is based on the image of a high-level palace building in Yin and Shang Dynasties, which is based on the word "Yong" in Oracle Bone Inscriptions, that is, a large (Taiyin) room is built on a rammed earth platform with four slopes. The main building adopts the embossed golden dome with gluttonous and flat patterns in the Yin and Shang Dynasties, and the carved wall with red and black patterns, which fully embodies the artistic style of China traditional architecture.
Entering the "Hometown of Characters", the preface hall, the basic exhibition of the development history of China’s characters, the special exhibition of "A Piece of Oracle bones shocking the sky", the special exhibition of Chinese characters folklore, the special exhibition of Qionglin, the special exhibition of Yinghua in the Bookstore, the special exhibition of Gankun in the Word, the interactive video hall and the special exhibition are organically integrated.
From the legend of Cangjie word-making and ancient depicting symbols, to the laser phototypesetting technology and the informationization of Chinese characters and minority languages; From "a stunning Oracle bone" to "dry Kun in the word" … The materials are detailed and the layout is rigorous, showing the beauty of China characters from different angles and in different forms, and presenting a feast of Chinese character culture for the audience.
In recent years, China Literature Museum has actively demonstrated the academic nature of cultural relics in a popular way, carried out a variety of activities, and used interactive games, online platforms, IP images, live webcasts, digital blogs and other means to perfectly collide and integrate Chinese characters with modern science and technology and cultural life, helping China’s literary culture to "live" and "fire". Now, standing at a new starting point, the China Literature Museum is striving to become a window to show Chinese culture to the whole world and an international platform for literary and cultural exchanges.
Planning:Li zhengying Overall planning:Lei miaoxin Making:Liu Hao write an article：Li Fei Dubbing:Lei miaoxin Poster design:Du Dan and Kong Fanxin
P-robot has many functions. Photo courtesy of respondents
Criminals peddle AI atlas on the Internet. Photo courtesy of respondents
Many victims were p-pictured by criminals. Photo courtesy of respondents
On June 27th, the Central Network Information Office issued the Notice on Launching the Special Action of "Qinglang 2023 Summer Minors’ Network Environment Renovation", and launched the two-month special action of "Qinglang 2023 Summer Minors’ Network Environment Renovation" (hereinafter referred to as "Special Action"). In particular, it is pointed out that we should pay attention to the risks of new technologies and new applications, such as the generation of vulgar pornographic pictures and videos involving minors by technologies such as "AI face changing", and we should focus on rectification.
Today, "AI undressing" technology has generated a black industrial chain. Upstream criminals generate pictures through AI technology, integrate these pictures, package them into an atlas, and sell them to downstream buyers through complete sets of sales. Some people set up a "paid membership group" for this purpose, which makes some innocent people and even minors fall into the whirlpool of "yellow rumors". The reporter of China Youth Daily and China Youth Network conducted an investigation and interview.
The picture of "AI undressing" was publicly sold.
"It’s really my face in the picture, but here I am … … Why are you naked? "
In May this year, Li Yi (pseudonym), who was still in college, received a picture sent to her by a netizen. After reading it, she was angry and scared.
Li is also a Cosplay blogger, who often shares photos of himself playing various anime roles on social media. Later, she and netizens found Luo Fan (net name) who made nude photos. Luo Fen admitted that he put the photos into an AI (Artificial Intelligence) software and could "take off" Li Yi’s clothes in less than a few minutes. On the Internet, Luo Fen publicly peddles pictures at the price of one in 5 yuan, claiming that 60 yuan can package and buy "nude photos" of more than 60 bloggers, including photos of minors.
"I have never taken such a photo!" Angry Li also began to collect evidence of the other party’s illegal behavior using AI, with the intention of investigating its legal responsibility, so she added friends with Luo Fan as a buyer.
Luo fen does not directly solicit business with the word "AI undress", but implicitly expresses that she is "changing the picture". "Little sister, here comes Cosplay ‘ Change the map ’ , 5 yuan. " When Li further asked him how to "change the picture", Luo said vaguely that he used AI technology to generate various Cosplay pictures.
Li also found a clue from a group chat formed by Luofen. Here, Luofen not only continues to provide the service of "changing pictures", but also publishes a large number of suggestive and provocative pictures, which are publicly sold in the form of atlas, saying that 60 yuan can buy 65 pictures, and "it is estimated that a total of 300 pictures will be updated slowly through group chat".
"Who is this?" Li also found his own "nude photos" and went to ask Luo powder to understand. "This is clotho (the character name) wearing no clothes, and the blogger himself let it be filmed like this." Luo powder replied, and hinted in a secret way, "Don’t mess around, because more than 60 bloggers involved in the set of pictures don’t agree."
"He said it like we bloggers took large-scale photos ourselves!" Li is also very angry, revealing his identity and confronting Luo Fen.
"I’m sorry, sister!" Luo Fen admitted that she "re-created" Li Yi’s picture. Li also said that this is not the normal scope of "secondary creation", but an infringement of her personality right.
Luo Fen argued that these series of pictures were not made by him, "they were made by others". Luo Fen didn’t realize the seriousness of this matter and discussed with Li Yi, "My card balance is only 1200 yuan. Can you compensate you for 650 yuan’s personal settlement?"
"It’s not about money. You have broken the law." Li Yi and other bloggers chose to call the police.
Black industrial chain harms minors.
Li Yi’s experience is not a case. AI technology has been abused and a black industrial chain is taking shape.
On the internet, as long as you enter keywords, you can easily find businesses that provide "AI undressing" related technologies or services. They solicit business on social media under the banner of "AI painting" and "AI changing pictures", and guide customers to add their contact information. After one-on-one communication or private group chat, they will come up with suggestive pictures to induce netizens to buy.
There are many victims of "AI undressing", even harming minors. A seller claimed that he was "rich in resources" and sent a complete set of price lists, which divided the atlas into such categories as "stars", "online celebrity", "models" and "cartoons" in detail. In the sample pictures he sent, there were even high school students in school uniforms. He claimed that if there is no favorite type, customers can send photos of "single picture customization" for two yuan each, and "all pictures on the Internet can be used as material".
Another seller also invited customers to join the group by membership, saying that at present, "there are already two or three hundred atlases in the group", and as long as you spend 30 yuan to join the group, you can enjoy free continuous updates. When the reporter of China Youth Daily and China Youth Network further questioned the source of his atlas, he faltered that his resources were downloaded from a website, "I didn’t do it myself".
"In fact, as long as you master the relevant technology, people can use AI to make these pictures." Algorithm engineer Lantian, a senior reporter, told the reporter of China Youth Daily and China Youth Net that the "AI undressing" algorithm is called "DeepNude" and has been removed from the shelves in the United States because of ethical problems, but it is not excluded that some people train machines through other AI algorithms to achieve the same effect.
In a communication software, an AI robot has gained many users. It doesn’t need the user to master the complicated algorithm knowledge, but only needs to follow its prompts to complete the operations of "changing face" and "undressing" for photos. This robot also has detailed fine settings, which can adjust the parameters of the picture like a beauty camera.
This robot needs to be used for a fee. After clicking the "recharge" button, the user will be guided to a card recharge website for online payment. However, users do not pay merchants, but individuals, so it is difficult to track the operating subject of the robot. According to its price list, a strip photo can be generated at a minimum of two yuan.
"The machine is neutral, just give it ‘ Hello ’ With enough human body structure maps, the machine can redraw the whole map by recognizing features such as face and body, and generate a ‘ Stripping photos ’ 。” Blue sky said that the machine "only cares about the generation of photos" and will not take into account the wishes of the people in the photos and ethical and legal issues such as whether they are adults.
"According to the perspective of technology instrumentalism, technology is neutral and harmless, but this understanding ignores the moral relevance that technology should have." Xie Ling, an associate professor at the School of Criminal Investigation, Southwest University of Political Science and Law, and a tutor for master students, believes that there are differences between technologies, and the consequences of the abuse of some new technologies, such as deep forgery technology, are hard to predict, and their ethical and legal issues are more complicated.
Constructing network security rules from the principle of "most beneficial to minors"
Lawyer Yao Zhidou, a partner of Beijing Jingshi Law Firm, has been exposed to many cases of infringement of minors’ rights and interests due to the abuse of new technologies. In a case, a criminal used the "AI Face Change" software to replace the facial information of a large number of underage students collected from Internet channels, made a false face-changing obscene video, and then sold the video for a fee. "This not only infringes on the portrait rights and mental health of underage students, but also is suspected of spreading obscene articles for profit."
"To cope with the risks of new technologies and new applications, we need to learn from ‘ Most beneficial to minors ’ Principles and ‘ Children’s rights ’ To build security rules from the perspective of. " Guo Kaiyuan, an expert in juvenile legal research at China Youth Research Center, believes that in view of the risks brought by new technologies and new applications, it is necessary to grasp the dynamic balance between the special protection of minors and the application of new technologies. Relevant departments should set up rules to protect children, respect privacy and set up special protection as soon as possible, especially the rules of grading management according to age standards and the rules of informed consent of guardians.
Xie Ling called for the classification and evaluation of the application risks of new technologies, the establishment of an institutional barrier for the regulation of new technologies, and the definition of the boundaries of rational use of technologies. If there is no barrier against technology abuse, the networking application of this kind of high-risk new technology should be strictly regulated, because "new technology is very likely to lead to new illegal behaviors in the future".
Yao Zhidou said that it is difficult to supervise cybercrime. The evidence of cyber crime is mainly stored in the network server, and it is difficult to obtain evidence in the face of complex and diverse electronic data. In addition, it is difficult to determine the identity of the offenders, and some criminals are abroad, which brings challenges to the jurisdiction of the case.
In fact, in view of the risks brought by new technologies and applications on the Internet, relevant departments have stepped up efforts to rectify them.
One of the seven focuses of the special action of the Central Network Information Office is the risk of new technologies and applications, including the use of technologies such as "AI face changing", "AI drawing" and "AI one-button undressing" to generate vulgar pornographic pictures and videos involving minors; Use the so-called "burn after reading" secret chat software to trick minors into providing personal information and induce illegal activities; Using generative artificial intelligence technology to produce and publish harmful information about minors.
"This has released the signal that the state has stepped up efforts to rectify the network environment and effectively strengthen the network protection for minors." Xie Ling pointed out that this special action is aimed at the vulnerable characteristics of minors’ body and mind, aiming at preventing minors from using the Internet badly, and preventing them from becoming "tools" of new network illegal and criminal activities. It is also a concrete manifestation of implementing the law on the protection of minors and the relevant legal protection measures of the law on the prevention of juvenile delinquency.
Now, Li has also stepped out of the psychological shadow. She said, "I can’t stop loving life because of these things."
Zhongqingbao Zhongqingwang Trainee Reporter Liu Yiheng Reporter Xian Jiejie
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