Comparison and Analysis of Mainstream Cross-border E-commerce Platforms

With the global epidemic raging today, overseas consumers have developed the habit of online shopping. Facing the huge online consumer market opportunities overseas, how can we China sellers choose a cross-border e-commerce platform?

Piggy will find out the TOP three cross-border platforms of TOP through the global e-commerce traffic ranking, and compare and analyze them from five dimensions: platform traffic, target market, fee system, business model and seller’s operation model to help you clear your mind and position, and choose the correct cross-border market and track that suits you.

1, through Alex data analysis of the global e-commerce ranking TOP10 e-commerce platform.

According to the ranking and the three platforms that China sellers can settle in: amazon, ebay and aliexpress, then we make in-depth comparison and analysis through different dimensions.

2, Amazonebayaliexpress traffic comparison

Through the comparison of the traffic and ranking of the above three platforms, only amazon>ebay>aliexpress, and only amazon’s traffic in the United States has great advantages. Let’s take a look at the performance of Amazon’s other national sites in the global e-commerce rankings.

Together with TOP21 Amazon France and TOP22 Amazon Italy, Amazon occupies 9 in the global e-commerce platform TOP22. That is to say, more than half of the global e-commerce sales are generated in Amazon, a supermarket, far higher than ebay and alexpress.

3, Amazonebayaliexpress target market differences

Amazon is mainly aimed at consumers in mid-to high-end markets in Europe and America. At present, it has opened stores in 185 countries and regions around the world and has 18 sites. Each site has certain characteristics and relatively independent operation policies, and it is a platform for all categories of global markets. If you want to position your products in Europe, America and Japan in the middle and high-end market, then Amazon must be the first choice platform.

EBay is mainly aimed at middle-class customers in Europe and America. As the earliest online auction and shopping website, eBay still has a high popularity in Europe and America. EBay is a good choice if you are engaged in automobile and motorcycle parts industry and second-hand products.

Aliexpress is mainly aimed at developing countries, such as Russia, southern Europe, eastern Europe, South America and other markets; Low-end consumers who are extremely sensitive to commodity prices. If you mainly sell low-end products, you can choose AliExpress.

4, Amazonebayaliexpress fee system differences

Amazon has many sites all over the world, and the charging standards of each site are different. For example, the North American site is 39.9 US dollars per month, the European site is 25 pounds, and the Japanese site is 4,900 yen, which is basically less than 300 yuan when converted into RMB. When Amazon registers a store, it only charges rent and commission, including FBA fees, etc. The operation cycle of payment is 14 days.

Ebay stores are divided into three levels: basic stores, high-end stores and super stores. The basic stores cost $24.95 per month, including 250 products with one price, and 250 auctions. Then, one is uploaded in 1.5 yuan, and the auction in 1.8 yuan is about $74.95 per month for high-end stores and $349.95 per month for super stores. In addition, eBay still charges a lot. EBay is the most complicated and has many rules. I remember that when I was doing eBay, I spent a lot of time just studying its rules.

Aliexpress’s fee system is the simplest and the lowest among the three platforms. Opening a store on AliExpress requires a minimum annual fee of 10,000 yuan, which is different for different categories, and then an 8% commission is charged for product sales. AliExpress’s annual fee is returned according to the seller’s operation. If the store’s performance reaches the standard, the annual fee will be returned to the seller.

5, Amazonebayaliexpress business model differences

Amazon: self-operated+third party seller+follow-up +FBA. Amazon is a comprehensive market. More than 40% of its products are self-operated, and more than 50% are from third-party sellers. If they are goods of the same brand and style, they can follow them, so as to avoid the shopping troubles caused by the homogenization of goods on the platform to the maximum extent. The biggest difference between Amazon and AliExpress and eBay is that it has its own warehouse and distribution system and Amazon customer service support system. We sellers only need to send the goods to Amazon warehouse, and Amazon helps us with sorting, packaging, delivery and logistics.

EBay: platform type+auction. EBay is a market-oriented platform, and its biggest feature is auction. This is also different from the other two platforms.

Aliexpress: Platform+China Seller Resources. AliExpress is a market-oriented platform based on the traffic of Alibaba International Station. Its goods, logistics, overseas warehouses, etc. are all provided by sellers and third parties. The sellers above are all from China, and the competition is fierce. Therefore, the price war on it is very common, and many products are covered by US$ 1.99 worldwide.

6, Amazonebayaliexpress sellers operating model differences

Amazon: product-oriented+branding, focusing on single product creation. Amazon doesn’t have a store concept. Although it has a brand flagship store in the past two years, Amazon’s algorithm has always been based on products. Amazon stipulates that the ownership of all our published listing belongs to Amazon. If you don’t manage well, it may be modified and occupied by other sellers or removed by Amazon. Amazon regards the whole market as a whole, so our sellers pay great attention to the creation of single products and make differences in brands.

EBay: Store-operated. When the seller completes the store level, the products are easy to push, and the store weight is weighted.

Aliexpress: store management, where the seller raises the overall weight of the store and the products are easy to sell.

Store weight weighting.

To sum up, I analyzed the global traffic and visitors of Amazon, eBay and AliExpress, the top three cross-border e-commerce platforms in the world, and found that Amazon’s traffic has a huge advantage, and more than half of the global e-commerce sales are generated in Amazon, a supermarket; Then it analyzes the differences of the three platforms in target market, fee system, operation mode and operation mode of third-party sellers. It can be concluded that Amazon is the best platform for cross-border e-commerce for sellers in China.

(Source: Little Pig George)

The above content belongs to the author’s personal opinion and does not represent Hugo’s position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author.

(Source: Little Pig George)