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　　Virtual anchor "Gan Gan Xian Jun"

　　Recently, the news about virtual anchor has attracted much attention: overseas virtual anchor VOX made its live debut in China, with a revenue of 1.11 million RMB. This makes everyone focus on the virtual anchor industry.

　　What is the development of this industry, when it is really a blue ocean? Will disputes between content creators, guilds and MCN, which are common in the live broadcast industry, occur in the virtual anchor industry? In this regard, Chengdu Business Daily-Red Star journalists contacted relevant practitioners and chatted with them about virtual anchors.

　　It is very important to set up a virtual anchor.

　　Tone affects his popularity.

　　The so-called virtual anchor refers to people who post videos or live broadcasts on video websites with virtual images. Because it originated in Japan, the current active audience area is concentrated in Asia.

　　One weekend in May, in the office of an office building in the west section of Fucheng Avenue, Xiaoxin (a pseudonym) sat in front of two computers and started his live broadcast with a low and magnetic voice into the microphone. On the screen in front of me is a young man with long hair, named "Gan Gan Xian Jun". Xiaoxin is a junior and a serious second-year enthusiast. It happened that he studied broadcast host, and after several rounds of interviews, he finally became a virtual anchor — — Strictly speaking, Xiaoxin is a "man in the middle", and "dry fairy king" is his "condom".

　　People in China and holsters are terms of virtual anchor circle. Compared with real anchors, virtual anchors never appear as real people, but carefully prepare a moving image for themselves, which is called holster. Leather covers are generally divided into full three-dimensional simulated real people, three-dimensional simulated cartoon images and plane cartoon images. The anchor himself, who is responsible for providing the voice, movement and expression for the holster, is called the man in the middle.

　　The first live broadcast of "Gan Gan Xian Jun" was on May 27th. "Be sure to have your own personnel. Like vox, people are particularly touching, so there will be so many fans. " One of the founders of the virtual brand V1 Cube selected Xiaoxin is not the VOX mentioned here, but a virtual anchor who just premiered in bilibili a few days ago. This Englishman from Japan is a member of Rainbow Society, a famous virtual anchor company in Japan. The Englishman is his design: he will communicate and interact with the audience in British English during the live broadcast. Although he spoke English all the time, he paid an astonishing 73.3% for the first night in China. In other words, for every 10 users who entered the live broadcast room, more than 7 spent money on him.

　　According to the data, VOX’s live broadcast lasted for 1.7 hours, and thousands of people charged him with "prefect" (bilibili’s live broadcast room level, prefect is 1998 yuan per month) and "captain" (captain is 198 yuan per month), with revenue of 1.11 million RMB, paying nearly 40,000 people and interacting with more than 50,000 people. At present, his number of fans has reached 991,000.

　　"As we have always emphasized, it is very important to set up a virtual anchor. Vox is very talkative, and his conversation content and style are moderate, and many netizens evaluate him ‘ Gentleman ’ ‘ High emotional intelligence ’ 。” Yang Shiqi, another founder of V1 Cube, told reporters, "Secondly, the sound, whether the timbre is moving or not, has a great influence on the popularity of virtual anchors. When you first contact a virtual anchor, whether the timbre is beautiful or not and whether there is enough recognition is extremely critical. " They chose Xiaoxin precisely because his voice is moving enough.

　　The ability to collect money is extraordinary

　　The income gap between the rich and the poor is huge.

　　The virtual anchor’s extraordinary ability to collect money is really surprising. In China, when it comes to the realization of virtual anchors, bilibili’s 2021 annual report points out that users can buy virtual gifts in the application and give them to their favorite anchors to express their approval and reward. Bilibili will share the sales revenue of virtual goods generated by live broadcast with anchors and guilds, in addition to attractive rewards. The annual report also mentioned, "We plan to sign cooperation agreements with more anchors in the future to attract popular anchors and further expand our live broadcast business." In the value-added services (including big member services) section where bilibili’s live broadcast business is located, the revenue in 2021 was 6.93 billion yuan, accounting for 35.78%, up 80% year-on-year, and the revenue in the fourth quarter was 1.895 billion yuan, up 52% year-on-year.

　　Lu Luoyi, co-founder of Chengdu Aurora Technology, told the reporter, "At present, there are more than 160 virtual anchors cooperating with the company. On the list of the top 100 released by bilibili, there are 3 anchors of TOP 100 and 1 anchor of Top30, and the monthly income range ranges from 300 to 1 million."

　　In Lu Luoyi’s view, the 28 th effect is more obvious in this industry. The reporter learned that in the three months from February to April, 2022, 90 samples of bilibili’s monthly Top30 were taken, and the number of people with monthly revenues ranging from 200,000 to 500,000 was the largest, accounting for 71%; There are 3 people with a monthly income of more than 1 million, accounting for 3.3%. According to incomplete statistics, the top 120 virtual anchors in bilibili severely squeezed the income of other anchors, and the average monthly revenue of the other anchors only accounted for 1% ~ 5% of the top 120 virtual anchors. Polarization is quite serious.

　　According to another set of public data, as of August 18th, 2021, among the 3,472 virtual anchors with relative attention in bilibili, 1,827 people earned money in 0 yuan that month, and more than half of them had no income.

　　According to the data analysis, among the top five anchors in bilibili in April this year, two live broadcasts lasted more than 700 hours, two were around 600 hours, and one was around 500 hours, close to 600 hours. The reporter saw that the first-ranked "Wubi Crescent" had a live broadcast duration of 711.9 hours, but his income was only 6 yuan, and only three people were rewarded; The live broadcast of 581.2 hours "Heron wants to drink ice" earned 61,600 yuan, and the hourly revenue was about 0.01 yuan. In the event of such an exception, there is a high probability that the middleman is not online, just hanging the holster in the live broadcast room, without performance and interaction, naturally no one will pay attention and reward.

　　The reporter learned that the salary composition of Chinese people is similar to that of real anchors, and they are divided into two parts: basic salary and reward. Because this industry has not yet formed a unified standard, enterprises are free to decide to adopt piecework system, hourly wage system or monthly salary system, so the basic salary gap between different enterprises is large. "

　　"The Soul of Virtual Anchor"

　　But can’t get the same treatment.

　　Virtual anchor has won more and more attention with its huge ability to attract gold. On the other hand, some contradictions have gradually become prominent. The focus of controversy is the huge gap between the low income of Chinese people and the high income of holsters.

　　"We are a little different from other companies. We don’t give the Chinese people a basic salary, but we share the income directly, and we will make it very clear when signing the contract. The average income commission of people in the industry is 4.5% of a live broadcast, and ours is 5%. In the early stage of the role, we have to invest a lot of resources, and when we sign an agreement with the trade union, we will also give us some help and support, so that the virtual anchor can quickly realize the benefits. One more thing, we don’t want to give people in China a kind of ‘ Part-time job ’ The feeling is that we will do this together. " The founder of V1 Cube said frankly.

　　Xiaoxin said, "Maybe I’m more Buddhist. In addition, the company gave me a share of running water income, and the follow-up increased step by step, up to 20%. As long as I can keep up, I can actually make more money. " He regards himself as a member of the company and thinks that he is working with the company to create a virtual idol. "Although the audience sees that the virtual idols are very glamorous, the Chinese people have made great efforts in the back, so the contradiction between the company and the Chinese people will really make the Chinese people very chilling."

　　Some insiders told reporters that although enterprises provide all-round support for virtual anchors, this does not mean that Chinese people can enjoy the same treatment as virtual anchors. "Even if fans think that the person in China is ‘ The Soul of Virtual Anchor ’ However, Chinese people have no special status within the enterprise and are even subject to stricter labor control. "

　　It is understood that people in many companies have to bear the expenses incurred in their work. "Rent and transportation expenses account for the bulk. Secondly, find a vocal music teacher to train and buy computer equipment and game cards … … These are all burning money. " Chunye (a pseudonym), the person in China, revealed. "There are usually two kinds of contracts in the industry to create virtual anchors, business brokerage contracts or labor contracts. The common goal of Chinese people and the company is to maximize the content of virtual IP. In this process of character output, fans like not only the holster, but also the emotional connection and deduction of Chinese people. Their roles and identities complement each other. People in China will have different needs at different stages of growth and some plans for their future. In fact, there will be some variables. Regardless of the details of the facts, in fact, these incidents have occurred from time to time in Rainbow Society, so these variables will be considered when signing a contract and creating a virtual IP at the beginning, and several students will be tried (the holster will not be changed, and the Chinese will be rotated). Constantly output high-quality content and continue to let fans pay for the content. " Lu Luoyi bluntly said that it is quite rational for the industry to look at these.

　　Industry pain points need to be solved

　　Otherwise it will be another bubble.

　　In any case, VOX proves that the virtual anchor industry is a blue ocean. Earlier, ANYCOLOR, the parent company of Rainbow Society, said that its listing application submitted to the Tokyo Stock Exchange had been approved and it was scheduled to be officially listed on June 8. According to the prospectus, Rainbow Society has set up five revenue modules, including live broadcast, content sales, performance activities, advertising and others (mainly for overseas businesses, etc.). In the past four fiscal years, Rainbow Society’s revenue and net profit increased rapidly, from the revenue of April 2018 (May 1, 2017-April 30, 2018) to 16.62 million yen and net profit.

　　Will the IPO of Rainbow Society become the vane of virtual idol companies? The reporter learned that since 2019, companies of the same type have sprung up like mushrooms after rain, and all segments have been involved. Bilibili, for example, is making efforts in the virtual anchor sector. At the 12th anniversary of bilibili, CEO Rui Chen mentioned that from June 2020 to June 2021, a total of 32,412 new virtual anchors were launched, up 40% year-on-year, with a total contribution of over 1.89 million, and more than 60% of the world-renowned virtual anchors were launched in bilibili. According to bilibili’s 2021 financial report, value-added services (mainly live broadcast and big membership services) are still the largest source of income in bilibili. Relying on live broadcast and big membership services, bilibili’s value-added service revenue reached 1.89 billion yuan in the fourth quarter, with a high growth rate of 52% year-on-year. The annual revenue from value-added services reached 6.93 billion yuan, up 80% year-on-year. Among them, in the entertainment field, virtual anchor has become the fastest growing category of live broadcast in bilibili.

　　Nowadays, more attention is paid to the resources of head factories. But in the virtual anchor industry, the majority is still small companies. Yang Shiqi said frankly, "Although the growth rate is very fast, the revenue base of virtual live broadcast is very small, which is not prominent in the total revenue of live broadcast business, so the industry scale is quite small." In Lu Luoyi’s view, generally speaking, the subject of live broadcast with high-intensity output and more repetitive content may turn from real people to virtual. "From the perspective of saving labor costs and protecting the health and safety of personnel, the problem of ROI conversion rate can be solved to some extent by using AI and other technical means, and such content can be broadcast repeatedly by virtual people — — Such an iteration may be good. Because of the replacement, there will naturally be some new jobs. "

　　But first of all, we must solve the problems in the short video and live broadcast industries, such as the disputes between content creators, guilds and MCN, which have repeatedly occurred in the virtual anchor industry; Secondly, both the virtual anchor and the virtual idol are produced in the cultural circle with extremely high concentration of two elements, and how to break the circle is also a big problem. In the reporter’s opinion, only by solving these two major pain points can the virtual anchor industry ride the wind and waves. Otherwise, it may be another virtual economy bubble.

　　Chengdu Business Daily-Red Star Journalist Ren Hongwei

　　Intern He Yanling

　　At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.

　　Compared with other marathon routes of large-scale events, the marathon route of Beijing Olympic Games is not only beautiful, but also a track suitable for creating good results.

　　During the "Good Luck Beijing" International Marathon Invitational Tournament held in April, the contestants said that the marathon track of the Beijing Olympic Games is very suitable for them to play their level 100%.

　　What impressed the athletes most was the "flatness" of the track. In the whole route of the Olympic Marathon, except for crossing the railway bridge opening near Zhichun Road, other places are quite flat, and there is almost no uphill and downhill, which is also very beneficial for the runners to run well. In addition, the beautiful scenery along the way can also make athletes always feel comfortable. Therefore, we can expect that the runners on this marathon route will definitely create good results that will cheer us up. At the same time, it is very possible for excellent athletes to break the world record.

　　Chongjindian

　　Zhou Chunxiu is expected to win gold.

　　If Beijingers are going to watch the marathon of the Olympic Games, they must pay attention to China athlete Zhou Chunxiu. In the women’s marathon, Zhou Chunxiu is likely to surprise us.

　　Zhou Chunxiu was the champion of the London Marathon in 2007. She lost to the Kenyan veteran Ndereba, the silver medalist in Athens, by 8 seconds in the case of a foot injury at the Osaka World Championships, and was the second runner-up, so she has a strong gold medal strength. Not long ago, Mizuki Noguchi, the champion of women’s marathon in Athens Olympic Games, announced that she had withdrawn from the Olympic Games due to injury, thus Zhou Chunxiu lost another major competitor. In the Olympic Games, Zhou Chunxiu’s main rivals for the gold medal are Radcliffe, the world record holder, and Ndereba, the world champion. However, due to the home game, Zhou Chunxiu has an advantage in the familiarity of the terrain and the adaptation to the climate, and the hope of winning the gold medal is quite great.

　　rule

　　Athletes can’t drink water casually

　　The distance of 42.195 kilometers is a challenge to the limit of physical fitness for human beings. In the competition, although athletes will also receive some water from small tables on the roadside or people standing on the roadside. But this drinking water can’t be handed over casually by anyone.

　　In the marathon, water and other drinks are provided at the beginning and end of the race, and there is a drink station every 5 kilometers on the race route. Water and drinks should be placed where athletes can easily get them when they pass by. Athletes can also bring their own drinking water, and they can set up drink stations where they require. Drinking water and wet sponge supply stations are arranged between two beverage stations. There, long-distance runners and race walkers can get drinking water when they pass by, and they can also squeeze water from sponges to wash their heads, which plays a cooling role. Besides, athletes can’t get drinks from other places on the competition route.

　　It can be said that "water" is the most strict part of marathon. In addition, athletes can race along the correct route under the supervision of the referee. If there are special reasons, they can leave the race route under the supervision of the referee, but if they leave without supervision, they will lose their qualification.

　　Watching etiquette

　　You can experience the Olympic Games without tickets.

　　For those Beijing people who haven’t bought tickets for the Olympic Games, watching the marathon is the best chance to experience the Olympic Games for free. In the marathon, spectators can cheer for the athletes on both sides of the track, but they must also pay attention to some etiquette.

　　1. Don’t pass water to athletes casually.

　　When watching the game, some spectators will hand the water in their hands to the athletes out of kindness, which is strictly forbidden, because the athletes can’t drink the water or drinks provided by the organizing Committee at will. The spectator’s action of handing water can not only help the athletes, but also lead them to be sentenced to a foul or even out.

　　2. Don’t cross the line casually

　　Just like watching a game in a stadium, spectators are not allowed to cross the line, rush to the track or cross the track.

　　3. Civilization cheers without booing

　　When the athletes run past, the audience should applaud, cheer and applaud, without clapping their hands and booing. Don’t make noise or shout loudly during watching, but be polite and enthusiastic when applauding.

　　4. No balloons and kites

　　Because the TV media will broadcast live all the time during the competition, and sometimes even helicopters are needed for aerial photography, it is forbidden to hang or fly balloons and kites at the starting point and the surrounding areas along the track during the competition. Residents along the track should not air their clothes outdoors.

　　5. Be careful not to crowd and trample.

　　Corresponding traffic management will be carried out during the marathon, during which pedestrians, non-motor vehicles and motor vehicles are strictly prohibited from crossing the race route except those with marathon vehicle passes. It is forbidden for the audience to be crowded and trampled; It is strictly forbidden to occupy the road in the competition route, set up stalls and occupy the road for parking; It is forbidden to throw things at the competition route, and the road should be kept clean and tidy.

　　brief introduction

　　There was only a world record four years ago.

　　Most marathon races are held on urban roads. Because of the different terrain, there is no official world record at the beginning, but only the best result in the world. It was not until January 2004 that the IAAF stipulated that the marathon also began to have its own official world record. At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.

　　history

　　The Olympic Games has the longest history.

　　Since the first modern Olympic Games, marathon has been the official event of the Olympic Games, so it can be said that it is the oldest event in the Olympic history.

　　In 490 BC, the Persians hit a marathon outside Athens. The Greek governor sent a soldier named Pheidides to Sparta for help. As a result, Pheidides spent 35 hours walking 150 kilometers, but the Spartans said it would take ten days to send troops. Phidias returned to the marathon with the fastest speed, and as a result, the Athenians could only compete with the Persian army last stand.

　　Finally, the Athenian soldiers defeated the Persians. In order to send the news of victory back to Athens quickly, Phidias ran from marathon to the central square of Athens in one breath. As a result, Pheebs only had time to shout, "We have won! Celebrate! " Immediately fell to the ground and died.

　　The marathon of the first Olympic Games ran from marathon to Athens, which was about 40.2 kilometers. In the subsequent races, the distance of the marathon is different. Until 1924, the distance of the marathon was determined to be 42.195 kilometers by the IAAF.

Editor: Tang Liang

　　While first-tier cities and hot-spot second-tier cities have increased the regulation of the property market, some third-and fourth-tier cities are welcoming "reverse" regulation, and "limit orders" have landed everywhere.

　　According to the incomplete statistics of The Paper, at least 7 cities have restricted the price reduction behavior of housing enterprises by interviewing them or issuing policies. However, behind the price reduction behavior, the debt pressure is high and the slow return of funds is a reality that some housing enterprises have to face, and a house price defense war is being staged.

　　At least seven cities issued a "limit order"

　　According to The Paper’s incomplete statistics, up to now, seven cities including Zhuzhou, Jiangyin, Heze, Yueyang, Kunming, Shenyang and Tangshan have issued "price limit orders".

　　The reason why it is called "limit order" is that some real estate enterprises or intermediaries have been interviewed or stopped by the government when they sell or represent new commercial housing at a lower sales price and significantly lower than the normal market price.

　　Take Zhuzhou, Hunan Province as an example. On September 9th, some citizens and netizens reported that enterprises such as Jinbi Real Estate, Rongsheng Real Estate, Borui Real Estate, Xinsheng Wanbo, Shell Broker, etc. sold new commercial houses or sold them as agents at prices significantly lower than the normal market price, seriously disrupting the order of the real estate market. In this regard, Zhuzhou City Housing and Construction Bureau subsequently interviewed the person in charge of the above-mentioned enterprise project and included it in the bad credit record of the enterprise.

　　Earlier, on August 31, the Notice on Further Promoting the Healthy and Stable Development of the Real Estate Market issued by the Housing and Urban-Rural Development Bureau of Jiangyin City, Jiangsu Province clearly mentioned that after the sales price of commercial housing was put on record, the actual transaction price of commercial housing should not be higher than the record price. At the same time, it is strictly forbidden to dump at a low price (such as below the cost price, lowering the price in disguise, etc.) and resolutely put an end to vicious competition, lowering the standard and quality, overdue delivery and other illegal acts.

　　Judging from the cities that have announced the "limit order" at present, the main suppression in various places is malicious price reduction, and the sales pricing of some housing enterprises is far below the market price, which is considered to seriously disrupt the market.

　　Cartography: The Paper

　　What is the price reduction sales of real estate enterprises?

　　What are the reasons behind the price reduction of housing enterprises?

　　The scale of sales has "turned from rising to falling", and the pressure on housing enterprises to withdraw funds has increased or one of the reasons.

　　According to the data monitoring released by the National Bureau of Statistics, Tongce Research Institute showed that in July, the sales area of commercial housing nationwide was 115 million square meters, down 9.45% year-on-year and 40.6% quarter-on-quarter. This is also the first time in the past year that "from rising to falling", indicating that China’s real estate sales have entered a downward channel.

　　From the perspective of development fund structure, the proportion of sales return to financing reached 57.15%, which was 3.9 percentage points higher than that in 2020, and the proportion of domestic loans to financing was 12.95%, which was 0.87 percentage points lower than that in 2020. This shows that the financing of housing enterprises mainly depends on sales return, and it is on the rise. In the future, the financing of housing enterprises mainly depends on "self-hematopoiesis". The growth of sales scale for the first time "from rising to falling" shows that the core source of funds for housing enterprises has begun to decline, and the pressure on housing enterprises to withdraw funds has increased.

　　Sun Hongbin, Chairman of Sunac China’s Board of Directors, mentioned at this year’s interim results meeting that the market pressure in the second half of the year is relatively large, which mainly comes from two aspects. One is that some enterprises started to cut prices when they were under pressure, and the other is that the national policy is relatively firm, which made everyone expect that the house price would not rise. Now the economic pressure is relatively large, and everyone’s purchasing power has been affected.

　　Sun Hongbin believes that the current market is particularly like 2018. "The whole credit market is short of funds. In the first half of the year, sales were relatively good, and loans were relatively difficult. However, loans in the second half of the year were still equally difficult, and the sales market fell sharply. The sales pressure in the second half of this year is very high, and it is expected that the market will still be fierce in the second half of this year. "

　　The turn of the property market may also become an industry consensus. Guo Yingcheng, Chairman and Executive Director of Kaisa Group, said at the performance meeting that in recent years, especially this year, the regulation of the real estate market has been more precise and the implementation of policies has been faster than before. At the same time, however, we are also facing great challenges. After precise regulation and control, after the sale of the sales end, the withdrawal of mortgage funds may be slower than before, which also brings certain pressure to enterprises.

　　In addition, debt pressure is also a "sword" hanging over some housing enterprises.

　　According to the relevant data released by the same policy research institute, the debt due to housing enterprises reached 1.2 trillion this year, with an average monthly debt of over 100 billion. The average debt ratio of the real estate industry in the second quarter was 77.85%, which was 1.34 percentage points lower than that in the first quarter and 1.23 percentage points lower than that in 2020 when three red lines were proposed. This shows that the effect of regulation has begun to appear, and housing enterprises regard reducing debt and optimizing the three red lines as their primary strategies. At the same time, however, more stringent regulatory measures have also accelerated the exposure of some housing enterprises to their debt defects, and the cases of default of housing enterprises’ bonds are increasing.

　　According to the statistics of RealData, since this year, the phenomenon of bond default in the real estate industry has increased significantly compared with the past two years. In just 6 months, there are 12 real estate enterprises that have defaulted.

　　Song Hongwei, research director of Tongce Researcher, believes that in the first half of the year, when the real estate market sold well, it was easier for housing enterprises to withdraw funds to pay debts. However, since July, the whole industry has entered the downward channel, and it is difficult to withdraw funds, and the pressure of paying debts is prominent. For cash flow, selling at a reduced price and exchanging prices for quantity has become the choice of many housing enterprises.

　　Facing the current market environment, Xu Shitan, the chairman of Shimao Group, mentioned at the interim results meeting that the policies of housing, no speculation, three red lines and concentration management will continue. Under such a policy background, it is no longer suitable for enterprises to emphasize high growth rate, so the company’s strategy is to "turn from attack to prevention" and at the same time increase the assessment of cash and repayment rate.

　　Xu Shitan said that the company has taken some measures to resist the market downturn. The company analyzed the sales in July and August, and the sales of the whole industry declined. In September and October, the company arranged many supply and sprint targets. At present, there is still a gap in the mortgage amount. The company dynamically manages the price and promotes preferential measures for buyers with high down payment ratio. Not only that, Xu Shitan also revealed that the price will be dynamically managed in the second half of the year, and at the same time, preferential measures will be increased.

　　Can the price be reduced?

　　The decline in housing prices should have been a good thing in the eyes of many people. Why is there a "limit order"? China News Network appeared at the same time in the "Price Limit Order" and "Price Limit Order". What happened to the property market? As mentioned in the article, house prices are not "unable to fall", but "don’t fall blindly".

　　In the view of Li Yujia, chief researcher of Guangdong Housing Policy Research Center, "three stabilities" are the targets of property market regulation, whether for the central government or for the local government. Ups and downs are not desirable, and may trigger market expectations fluctuations and further strengthen this ups and downs. In other words, if there is a significant decline, it may lead to further decline due to market expectations, forming a downward cycle. At this time, it is necessary to prevent the formation and circulation of this expectation through government intervention.

　　The relevant staff of Yueyang Housing and Construction Bureau also said in response to the "Notice on the Transaction Price Limit of New Commercial Housing Online Sign in the Real Estate Market" that the debt pressure of leading housing enterprises is relatively high recently, and the price of real estate is maliciously reduced in order to withdraw funds, resulting in market confusion. This is the main reason for the introduction of the policy.

　　A marketing person of a TOP40 real estate enterprise pointed out, "When there is a correction in the market, many developers will carry out certain price reduction promotions according to their own conditions. Of course, the market is still divided. There is not much inventory problem in first-tier and second-tier cities, but the third-and fourth-tier properties are relatively slow to be converted during the property market correction period, so it is normal that we will give some concessions to accelerate sales. The government is mainly cracking down on malicious price cuts, fearing that it is not conducive to market stability and will also trigger social events such as rights protection. "

　　"The downward pressure on housing prices in some cities is indeed increasing. According to the data released by the Bureau of Statistics, in recent months, the number of cities with a downward trend in house prices has been increasing, and the pressure on housing enterprises to reduce debts has also been increasing, which has led to the phenomenon that housing enterprises in some cities or regions have accelerated the pace of shipment and reduced prices. However, once the price reduction behavior of housing enterprises triggers a price reduction tide, it will trigger a chain reaction, which will greatly affect the orderly development of the real estate market, and will also affect the land market and have a greater impact on the local economy. " Zhang Bo, dean of the branch of 58 Anjuke Real Estate Research Institute, said.

　　So, is the "limit order" effective? In Li Yujia’s view, the property market is running at the highest level in history, and all parties have high demands for stability. Whether it’s a rapid rise or a rapid decline, whether it’s a whole city or a part of the city, it’s necessary to intervene appropriately, including not allowing large-scale price reduction marketing. This is the same logic as not allowing large-scale rise, and this intervention must be effective.

　　Guo Zhen, a researcher in the real estate industry of GF Securities Development Research Center, told The Paper that the government does not want to see the situation that house prices have been falling after the real estate enterprises bid with each other, which will also make the market enter a relatively vicious state, so it has been the direction of regulation and control in recent years to maintain the stability of house prices without sharp rise or fall.

　　Liang Nan, an analyst at Zhuge Housing Search Data Research Center, pointed out that from the perspective of cities that have issued "limit orders" at present, they are basically cities with high inventory and high pressure to remove chemicals. Perhaps some developers have drastically cut prices to speed up the sales repayment, which has led to market chaos to a certain extent, which is not conducive to the development of the property market. The introduction of the "limit order" policy can effectively curb the rapid decline in housing prices, avoid market chaos such as sharp price cuts, and further standardize the transaction behavior of the property market, which is conducive to promoting the healthy and stable development of the real estate market.

　　(This article is from The Paper, please download the "The Paper" APP for more original information)

　　Spring is just right, and reading is just the time. Exhibition areas such as "Theme Publishing Area", "Boutique Publishing Area" and "Entity Bookstore Street" are crowded, and new book launches, famous lecture halls, parent-child reading and other activities are very popular … … On the occasion of World Reading Day, the 2023 Beijing Book Fair was held as scheduled. People get together, look around the world in reading and share their thoughts and feelings.

　　A book is a world, and a reading is a spiritual journey. At the Hong Kong Road Station of Wuhan Metro, the sound of books at the reading and sharing activities attracted passing passengers to stop and watch; On the new website of the National Library, new barrier-free browsing AIDS are added to bring convenience to special groups such as the elderly and the visually impaired. In Wuyangli Community, Chadian Street, Binhai New Area, Tianjin, volunteers carry out public welfare activities and enjoy reading with autistic children … … The scene of reading, rich book fragrance, can be felt by everyone. Regardless of age and region, everyone can swim in the ocean of books and reap the gift of reading.

　　鱼离水则身枯，心离书则神索。读书是一种生活方式，也是一种精神追求。习近平总书记深刻指出：“阅读是人类获取知识、启智增慧、培养道德的重要途径，可以让人得到思想启发，树立崇高理想，涵养浩然之气。”书页里，蕴藏着万千气象。人们徜徉其间，看成败、鉴得失、知兴替，情飞扬、志高昂、人灵秀，知廉耻、懂荣辱、辨是非，既能汲取知识雨露，也能吸收思想精华，学以益智、学以励志、学以立德、学以修身，在春风化雨中得到成长与淬炼。

　　时代快速发展，阅读的方式日新月异。有报告显示，过去一年，某短视频平台时长超过5分钟的读书类视频发布数量同比增长达279.44%，直播观看人次同比增长近一倍。无论是一页页地翻，还是一屏屏地刷，抑或是一段段地听，阅读助人开阔视野、陶冶情操、提升境界的功能没变，依然具有独特魅力。重内涵而非华而不实，重积淀而不急功近利，读书的个人意趣和社会效益必将日益彰显。

　　Report to the 20th CPC National Congress of the Party put forward: "Deepening the reading activities of the whole people." Today, we think about the significance of reading, explore the value of knowledge and emphasize the role of reading, precisely to better meet the new expectations of the people’s spiritual and cultural life. In recent years, the construction of "farmer’s bookstore" has been regarded as an important public cultural project to benefit the people, and the "Net Action" has been carried out in depth to maintain the clear cyberspace, and public libraries, museums, art galleries and cultural centers have been opened to the public free of charge … … Take measures simultaneously, gather all the efforts, the service network for reading by the whole people is becoming more and more dense, the scholarly atmosphere is getting stronger and stronger, filling the society, and the construction of a strong cultural country is taking a solid step.

　　Learning is the first thing to stand on, and learning is based on reading. Not long ago, the Ministry of Education and other eight departments issued the "Implementation Plan of National Youth Students’ Reading Action" to guide and motivate young students to study for the great rejuvenation of the Chinese nation. In the world of reading, everyone is a fellow traveler. The vast number of party member and cadres take the lead in studying, cultivating self-cultivation and increasing their talents; Teenagers and children develop reading habits, read happily and grow up healthily; The whole society participates in reading, forming a strong atmosphere of loving reading, reading well and being good at reading. We will certainly be able to enhance the inheritance of knowledge, the cultivation of culture and the continuity of spirit through reading, and inject strong positive energy into the new journey and the new era of making contributions.