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China Yongkang Hardware Index

　　In April 2020, the domestic market demand of Yongkang Hardware slowed down, and the production boom declined steadily.

　　In April, the production boom index of hardware products closed at 93.29 points, a slight decrease of 2.58 points from the previous month, which was basically the same as the same period last year. The prosperity indexes of twelve major industries showed a pattern of "five rises and seven falls", among which the production prosperity indexes of kitchen hardware and building decoration hardware industries were among the top losers, down by 14.10 points and 14.00 points respectively from the previous month.

　　First, the order volume dropped significantly, and the demand boom was slightly sluggish.

　　In April, the demand boom index of the production market closed at 92.07 points, down 3.91 points from the previous month. Among them, the prosperity index of commodity sales and orders was 92.73 points, down 13.65 points from the previous month, and the prosperity index of customer volume was 91.03 points, down 11.28 points from the previous month. Among the twelve major industries, there are ten industries whose demand boom index is in the range of falling and shrinking below the critical point. In terms of industries, the decline of building decoration hardware and kitchen hardware industries was the most obvious, falling by 24.18 points and 24.09 points respectively compared with the previous period.

　　Second, the sales revenue of commodities declined, and the growth rate of operating efficiency slowed down.

　　In April, the business efficiency prosperity index closed at 92.92 points, down 2.05 points from the previous month. Among them, the prosperity index of commodity sales income was 95.76 points, down 11.45 points from the previous month; The prosperity index of commodity inventory turnover speed was 94.62 points, down 8.26 points from the previous month. In terms of industries, the business benefit prosperity index of building and decoration hardware and kitchen hardware industries dropped the most, down 17.93 points and 12.29 points from the previous month respectively.

　　Third, the production boom is expected to show a flat trend.

　　In April, the expected index of production and operation status was 95.09 points, which is expected to be lowered by 0.30 points. It is expected that the production boom will continue to show a stable and volatile operation trend in May.

　　In April 2020, the demand operation of Yongkang hardware market rose, and the boom index continued.

　　In April, the trading prosperity index of Yongkang hardware market was 100.64 points, up 5.23 points from the previous month. The prosperity of the twelve major industries showed a pattern of "ten ups and two downs". Structural indicators fluctuated greatly, among which factor supply decreased by 7.43 points, market demand boom index increased by 9.73 points, operational benefit boom index increased by 5.40 points, and overall judgment boom index increased by 9.04 points.

　　First, the market sales volume and price have risen together, and the demand boom has continued to rise.

　　In April, the demand boom index of the hardware trading market was 102.68 points, up 9.73 points from the previous month. Among them, the market sales price boom index was 102.08 points, up 8.29 points from the previous month, and the commodity sales boom index was 101.88 points, up 8.16 points from the previous month. Twelve categories of industries showed a pattern of "nine liters and three drops", among which doors and accessories and building decoration hardware were among the top gainers, rising by 33.84 points and 29.83 points respectively.

　　Second, the speed of commodity turnover accelerated, and the efficiency boom increased month on month.

　　In April, the trading benefit prosperity index of hardware market closed at 101.37 points, up 5.40 points from the previous month, among which the prosperity index of commodity inventory turnover speed was 101.59 points, up 7.53 points from the previous month, and the prosperity index of gross profit of commodity sales was 101.82 points, up 7.81 points from the previous month. The sales revenue boom index was 101.71 points, up 8.00 points from the previous month. Among the 12 categories of industries, eight industries’ benefit prosperity index rose, and four industries’ benefit prosperity index fell, among which doors and accessories and building decoration hardware rose by 19.69 points and 16.76 points respectively.

　　Three, the hardware market trading boom index forecast

　　In April, the expected prosperity index of the hardware trading market closed at 99.34 points, with a slight increase of 0.95 points. Merchants expand sales channels to boost consumption by bringing goods from online celebrity, improving quality and transferring exports to domestic sales. It is expected that the market boom will remain stable in May.

　　In April, 2020, Yongkang hardware export demand dropped, and the foreign trade boom was slightly adjusted.

　　In April, the general index of foreign trade prosperity of hardware products closed at 93.42 points, down 1.36 points slightly from the previous period. From the perspective of industry composition, among the twelve major industries, the prosperity index of four industries rebounded, the prosperity index of seven industries declined, and the prosperity index of one industry was basically the same.

　　First, the export delivery volume decreased month-on-month, and the demand boom fluctuated slightly.

　　In April, the export demand boom index closed at 90.79 points, down 4.34 points from the previous period. Among them, the export delivery index was 89.65 points, down 9.67 points from the previous month; The customer volume boom index was 89.81 points, down 6.58 points from the previous period. The twelve categories of industries generally showed a pattern of "three rises, eight falls and one leveling", among which the export market demand boom index of building decoration hardware, kitchen hardware and electromechanical hardware industries dropped significantly, dropping by 40.49 points, 20.07 points and 17.80 points respectively from the previous month.

　　Second, the export volume fell month-on-month, and the operating efficiency shrank.

　　In April, the prosperity index of foreign trade operation efficiency closed at 91.33 points, down 2.99 points from the previous month. Among them, the export sales boom index was 92.21 points, down 5.17 points from the previous month; The prosperity index of commodity gross profit margin was 81.81 points, down 5.31 points from the previous month. Twelve industry categories showed a pattern of "two rises, nine falls and one level". The top losers were kitchen hardware and sports and leisure hardware, down 18.21 points and 10.16 points respectively from the previous month.

　　Third, the forecast of foreign trade prosperity index

　　The expected prosperity index in April closed at 95.20 points, and it is expected to rise by 1.39 points. It is expected that the foreign trade boom will maintain a stable operation in May.

　　China Yongkang Hardware Index authorized strength office

　　May 12, 2020

　　Data source: China Yongkang Hardware Index Compilation Office (the data in this article has been rounded, with two decimal places reserved).

　　Producer: China Yongkang Hardware Index Compilation Office Zhejiang China Science and Technology Wujincheng Group Co., Ltd. Website: http://www.ykindex.org.cn Tel: 0579-87101573/89260616 Fax: 0579-87101580/87138010 Official WeChat of China Science and Technology Hardware City:

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Brief introduction of patent affairs service

　　Patent affairs service (the original public service of patent examination process) is that the patent office is open to the public in accordance with the provisions of the Patent Law of People’s Republic of China (PRC) (hereinafter referred to as the Patent Law), the Detailed Rules for the Implementation of the Patent Law of People’s Republic of China (PRC) (hereinafter referred to as the Detailed Rules for the Implementation of the Patent Law) and the Patent Examination Guide (2010), based on information such as documents, deadlines, fees, approval process and legal status in the whole patent examination process. The scope of patent affairs service includes not only the whole patent examination and approval process from application to authorization, but also the maintenance and application of the patent right after authorization, and even various legal procedures and affairs after the patent expires.

According to Announcement No.244 issued by China National Intellectual Property Administration, since July 1, 2017, China National Intellectual Property Administration has implemented new administrative fees. Among them, the new patent document copy certification fee, each 30 yuan.

Collect the patent document copy certification fee for the following nine kinds of patent document copies or certification documents:

(1) a copy of the patent register; (2) Proof of the legal status of batch patents; (3) A copy of the earlier application documents; (4) A copy of the patent authorization document; (5) a copy of the patent certificate; (6) patent certificate; (7) Proof of patent authorization procedure; (8) Certificate of change of the applicant’s name; (9) Proof of consulting and copying patent documents.

Matters needing attention of the requester in handling business:

1, the name of the payment for the certificate or copy of the document is "patent document copy certificate fee".

2. When handling the above business, the requester should pay the fee first, and then make a request for handling.

Note: (1) No matter how you submit the request, you can generally enter the business system within three working days at the earliest; (2) Payment of fees, except for online banking, it usually takes three to seven working days or even longer for fees to enter the system through windows or mail; (3) It takes five to ten working days to issue copies of documents and supporting documents, and the starting point of the issuing time is that the request and expenses are qualified; Therefore, if the requester has time to consider the business, he needs to pay attention to the payment of the fee and the submission time of the request at the same time.

3. When paying fees, except for the patent application number or patent number of the relevant supporting documents or copies of documents, the name of the "payer" who issued the receipt should be as consistent as possible with the name of the "requester" filled in the document copy or supporting documents request.

Note: Due to the copies of relevant documents or supporting documents, many people will handle related business with the same patent number. The name of payer and the name of requester are one of the important bases for the business system to judge the corresponding relationship between "paid fees" and "submitted requests" at this stage (before system optimization), and the requester must pay great attention to it when handling business.

4. When handling the legal status certificate of batch patent, the first number in the batch patent application number or patent number list should be filled in when paying the fee.

Note: There are two kinds of batch patent legal status certificates: one is "batch patent legal status certificate", and the documents issued by this certificate only contain the authorized patents; The other is "batch patent, application for legal status certificate", which includes authorized patents and unauthorized patents, and only the patentee or applicant can request it.

5. When handling the business of "patent document consulting and copying certificate", only the patent office is requested to issue electronic parts, and no charge is charged.

6, through the mail or window to handle the request business, should use three new forms of patent affairs service.

From July 1, 2017, three new forms will be enabled, including patent document copy request, patent certification document request and patent document query copy request.

If you have any questions, please call the telephone number: 010-62086383; E-mail for consultation: cpquery@cnipa.gov.cn.

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Be alert! This infectious disease has entered a period of high incidence! Many people have been diagnosed.

Recently,

Beijing Municipal Center for Disease Control and Prevention issued a reminder:

Fever, sore throat, rash

Beware of scarlet fever

China CDC also issued a reminder:

Scarlet fever enters the high season.

Recently, on social media,

Many netizens posted that,

The child is infected with scarlet fever.

Some netizens said that the child’s body temperature exceeded 39 C.

Many parents also left a message in the comment area, saying that with this disease, "children suffer a lot."

What is scarlet fever?

Scarlet Fever is an acute respiratory infectious disease caused by GroupA Streptococcus (GAS) infection, which can cause tonsillitis, angina and other upper respiratory infectious diseases in children. Its complications, rheumatic fever and acute glomerulonephritis, seriously endanger the health of teenagers, and it is a legal Class B infectious disease in China. Scarlet fever, there is no vaccine to prevent at present.

Scarlet fever can occur all year round, with the peak in spring and winter. May-June is the peak season in spring, and November to January is the peak season in winter.

Cough and sneezing can spread it.

Patients and asymptomatic carriers are the main sources of infection.

1. droplet propagation

The main route of transmission is droplet transmission, such as coughing and sneezing.

2. Spread of contaminated appliances

Accidental contact with utensils contaminated by bacteria may also be infected.

Children aged 2-10 are susceptible to infection.

The population is generally susceptible, and kindergarten children and primary school students are the main groups. Strong immunity can be obtained after infection, and it is less likely to be infected with the same serotype pathogen again.

The incubation period is 1-12 days, mostly 2-5 days.

The early symptoms of scarlet fever are atypical, mainly fever and sore throat. After 2~3 days of fever, the following typical manifestations will appear:

1. Diffuse needle-tip-sized rash all over the body, which fades and itches slightly.

The child starts to break out within 24 hours after fever, from behind the ear and neck, and then quickly spreads to trunk and limbs;

A typical rash is evenly distributed on the skin, which fades when pressed, accompanied by itching, and the skin will desquamate after fading.

2. strawberry tongue

Let the child open his mouth wide, focusing on whether the child’s tongue is like strawberry or bayberry;

Observe the child’s tonsils, whether there is tonsil inflammation, congestion or purulent exudation.

3. Flushed face and pale mouth.

The child’s face is bloodshot, but the lip is not as obvious as the face, and the lip looks like a white circle.

Most of the symptoms of scarlet fever are mild, but a small part can cause damage to the heart, kidneys and joints!

How to prevent it?

At present, there is no vaccine to prevent scarlet fever, and it can also be effectively prevented by doing the following.

Manage the source of infection

If the child is diagnosed with scarlet fever, he should avoid going to school, seek medical treatment in time, and return to school after illness;

Appliances contaminated by patients can be boiled and disinfected. Furniture desks should be scrubbed and disinfected with soapy water or disinfectant. Items that cannot be scrubbed can be exposed to the sun for 1~2 hours.

Cut off the route of transmission

Pay attention to personal hygiene, wash your hands frequently and ventilate indoors frequently.

During the period of high incidence of scarlet fever, try to reduce taking children to crowded and poorly ventilated places, such as wearing masks as much as possible.

Improve children’s immunity

Appropriate outdoor exercise, a balanced diet and adequate sleep can all improve immunity.

Enter the high incidence period, please take precautions.

Forward reminder!

Source: Beijing Daily

(Transferred from: Workers Daily)

(Disclaimer: The purpose of reprinting this article is to convey more information. If the source is marked incorrectly or infringes on your legitimate rights and interests, please contact us in time, and we will correct and delete it in time. )

Original title: "Be alert! This infectious disease has entered a period of high incidence! Many people have been diagnosed. "

Read the original text

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Alien visitors have come to explore the earth？ There are different opinions about ＂Omo Mo＂!

　　Cctv newsHuman beings have always been full of imagination about civilizations that exist outside the earth and even outside the solar system. But up to now, there is still no conclusive evidence that can be generally accepted by the scientific community to prove the existence of alien civilization. However, in October last year, NASA observed a special cigar-shaped interstellar flying object and named it Omo. In the past year, the astronomical community has been tracking and observing Omo Mo. Recently, the Smithsonian Center for Astrophysics of Harvard University published a paper saying that Omo Mo is probably an "earth probe" from an alien civilization and an alien visitor that people have long imagined.

　　On October 19, 2017, it was the Pan-Star Project No.1 telescope in Hawaii that first discovered this mysterious object that suddenly flew over the solar system. This is the first time astronomers have observed interstellar matter visiting the solar system.

　　However, Omo Mo came and went in a hurry, only giving the telescope on the earth a short observation time of two weeks, and the Hubble telescope in space only had three months to observe it.

　　However, according to the data obtained, astronomers have been able to draw a general picture of Omo. By measuring the maximum and minimum brightness, astronomers speculate that Omo is about 800 meters long and only about 80 meters wide, and looks like a huge cigar. Previously, in the solar system, astronomers have never found a celestial body with a ratio of more than 3: 1.

　　Astronomers also found that Omo Mo has a flat hyperbolic orbit and flies very fast, crossing the solar system at a speed of 38.3 kilometers per second.

　　[Omo Mo’s Space Fantasy Drifting] Comet? Planets? Starcraft?

　　So, how do you define Omo Mo? Is it a comet, an asteroid, or is it really a star-rated aircraft sent by alien civilization? Scientists do not agree on this.

　　Some people think it should be an aperiodic comet. However, opponents point out that it doesn’t release gas like a comet. The outgassing process usually occurs when sunlight heats the surface of a small celestial body, which will cause the celestial body to eject plume gas and make it behave like a rocket accelerator. Exhalation is a typical feature of comets, but Omo does not have this feature, nor does it have coma, which is a cloud coating composed of gas and dust produced by comet nucleus.

　　Therefore, the astronomical community only vaguely calls it "interstellar matter" at present.

　　Recently, however, one of the boldest guesses has appeared.

　　Lebo and Bialy, two astronomers from the Smithsonian Center for Astrophysics at Harvard University, published a paper in the latest issue of Astrophysics Journal Communication, saying that Omo was probably sent by an alien civilization and was an interstellar spacecraft that deliberately entered the solar system to observe the Earth.

　　Lebo and Bialy believe that Omo is likely to be an alien "light sail aircraft", a high-tech spacecraft powered by solar radiation, based on its extremely fast flight speed and even acceleration. This idea is not groundless, because at present, some scientists are developing this kind of light sail aircraft on the earth, trying to use it for future space exploration, but this research and development is still in its infancy.

　　However, this bold idea has aroused doubts.

　　There is a research group specializing in Omo Mo at Queen’s University in Belfast, England. They don’t think there is an alien civilization behind Omo Mo.

　　Astrophysicist bannister is a member of the team. He pointed out that Omo’s shape is really unusual, but its color is very similar to that of other celestial bodies on the edge of the solar system.

　　Omo Mo’s surface is very dark, but it has a reddish hue, which absorbs about 96% of the light. The researchers analyzed that this color should be caused by the bombardment of interstellar space cosmic rays for hundreds of millions of years.

　　[Omo Momo’s Fantasy Drifting in Space] Nature Paper: Omo Momo is actually a big ice cube.

　　On December 18th last year, bannister and his colleagues published a paper in Nature, pointing out that Omo is actually a big ice cube, and its shell is covered with a thick layer of carbon. As for Omo Momo’s special sports mode, they noticed that Omo Momo moved forward in a way similar to "somersault".

　　Today, Omo Mo continues its fantasy drifting in space.

　　It crossed Jupiter’s orbit in May 2018, and is expected to cross Saturn’s orbit in January 2019 and Neptune’s orbit in 2022, and eventually it will fly away from the solar system in the direction of Pegasus.

　　Astronomers are expecting more interstellar visitors like Omo Mo to bring more information about the universe.

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A spokesman for the Ministry of Foreign Affairs responded to the US sanctions against Chinese enterprises for Russian-related factors： it will be resolutely countered.

　　Xinhua News Agency, Beijing, February 27th (Reporter Cheng Xin, Feng Xinran) In response to the U.S. sanctions against Russian enterprises on the grounds of China-related factors, Foreign Ministry spokeswoman Mao Ning said at a regular press conference on the 27th that the U.S. actions have seriously damaged China’s interests, and China is strongly dissatisfied with and resolutely opposed to this, and will resolutely counter it.

　　"The US actions have no basis in international law and are not authorized by the Security Council. They are typical illegal unilateral sanctions and ‘ Long arm jurisdiction ’ It has seriously damaged China’s interests. China is strongly dissatisfied and resolutely opposed to this and has made solemn representations to the US. " Mao Ning said.

　　Mao Ning said that China adheres to an objective and fair position on the Ukrainian issue, and actively strives to persuade peace and promote talks and promote a political solution, while the United States keeps throwing fire and knives, and has provided more than 32 billion US dollars of military assistance to Ukraine so far, including a large number of advanced weapons and equipment. Just a few days ago, the United States announced that it would provide Ukraine with a new round of military aid worth $2 billion. On the one hand, the United States intensified its arms delivery to one side of the conflict, which led to endless wars and no peace in sight; on the other hand, it frequently spread false information that "China provided weapons to the Russian Federation" and took the opportunity to punish Russian enterprises for no reason. "This is naked bullying and double standards, which is very hypocritical."

　　"I want to point out in particular that on the first anniversary of the comprehensive escalation of the Ukrainian crisis, China published a position paper on the political settlement of the Ukrainian crisis, while the United States introduced sanctions against enterprises in China and other countries. Who is persuading peace and promoting talks and promoting the situation to cool down, who is fueling the fire and fearing that the world will not be chaotic, it is clear at a glance. " Mao Ning said.

　　Mao Ning said that China urges the US to reflect on itself, proceed from the common interests of all countries in the world, do things to ease the situation, persuade peace and promote talks, and at the same time stop spreading false information and lift sanctions against China enterprises. China will continue to take necessary measures to firmly safeguard the legitimate rights and interests of enterprises in China. "We will resolutely counter the wrong actions of the US in sanctioning China enterprises."

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The closing of Beijing Fashion Week 2020 presents the design of intangible culture and national wind trend online and offline.

　　　　　　 CCTV News:Last night (September 22nd), with the announcement of awards such as "Fashion Brand Award", "Forbidden City Design Award" and "Forbidden City Brand Award", the eight-day 2020 Beijing Fashion Week came to an end in Wangfujing Pedestrian Street in Beijing.

　　　　　　 Under the new normal of epidemic prevention and control, this fashion week is presented in the form of "offline fashion release+cloud venue". Nearly 70 online events have been staged in turn, with the total number of people watching live online broadcasts exceeding 60 million, the number of videos played more than 83 million, and the official Weibo Beijing Fashion Week reading nearly 200 million, creating a fashion event that is linked by the whole network and participated by the whole people. In addition, this year’s Fashion Week and the Intangible Cultural Heritage Office of China National Textile and Apparel Council jointly created the "Intangible Cultural Heritage Fashion" section for the first time, at the featured show of Fashion Week — — Beijing Longfu Cultural Center focuses on the characteristics of intangible cultural heritage and gathers traditional intangible skills, so as to gather fashion design works of traditional crafts and national trends, and show the beauty of collision and integration of traditional culture and trend design. It will bring more quality design works and aesthetic experience with more time value to the audience, and also give the fashion industry new connotation and vitality for traditional crafts and intangible culture.

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The 2014 National Accounting Professional and Technical Qualification Examination in Heilongjiang Province was successfully concluded.

　　　　　　　 The national advanced qualification examination for junior high school of accounting specialty and technology was held from September 20 to 24 and October 25 to 26 this year. Our province strictly implements the relevant examination standards of the Ministry of Finance, and all examination areas complete the examination work safely and smoothly. During the period, Wang Qingjiang, director of the Provincial Department of Finance, and Guan Yuzhong, deputy director of the Provincial Department of Finance, visited the provincial test center and expressed condolences to the relevant staff. From November 8 to 13, the marking of the intermediate and advanced qualification examination was successfully completed.
　　　　　　　 First, the examination organization is meticulous and strict. There are 35 test sites, 438 examination rooms and 57511 registered candidates for the junior high school advanced examination in the province. Our province has successively issued examination work plan, examination work guide, examination work rules and operation, revised and improved examination rules and invigilation rules, and provided institutional guarantee for standardizing examination work. Through the application of radio monitoring and other high-tech means, closely monitor the cheating behavior of candidates, seriously deal with violations of discipline and discipline according to the law, and safeguard the fairness and justice of the examination.
　　　　　　　 Second, the marking quality index is good. The data index "three evaluation rates" for testing the quality of marking papers is good. The "three evaluation rates" of financial management, economic law, intermediate accounting practice and advanced accounting practice were 1.58%, 1.2%, 3.72% and 1.09% respectively, which was lower than that of the previous year. The "zero spot check rate" of the four subjects all reached 100%, and the overall "quality inspection spot check rate" was as high as 62%.

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Tengshi Z9GT released： a new benchmark for new energy GT! Pre-sale starts from 339,800 yuan.

On August 20th, at "E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E | E |Tengshi Z9GT and Tengshi Z9 dual flagship models officially opened for pre-sale, and the pre-sale price range was 339,800 yuan to 419,800 yuan.. This not only marks a new breakthrough of Tengshi Automobile in the field of new energy luxury, but also sets a new technical benchmark for the future high-end market.

Tengshi Z9GT, as the world’s first model equipped with a three-way platform, redefines the new energy GT with extreme performance and luxury, leading the luxury GT into the new energy era. Wang Chuanfu, Chairman and President of BYD Group, said: "With the blessing of Yi Tripartite, Z9GT will bring users a unique new experience of intelligent driving."

In order to let everyone better understand the highlights of Tengshi Z9GT and Tengshi Z9 and the innovation of Yisan platform,Action carI have prepared some key questions and answers for you, hoping to help you clearly grasp the core information of these new cars.

1. What is Easy Tripartite Platform?

Easy Tripartite Platform is a brand-new exclusive technology platform tailored by BYD for Tengshi. It integrates technologies such as independent driving of three motors and independent steering of rear wheels with two motors. It is the world’s first vehicle intelligent control technology platform. The platform combines the advantages of the fifth-generation DM technology and E-platform 3.0 Evo, and creates a new energy luxury technology benchmark with surging power, smart control, safety and comfort.

2. What is the core highlight of Tengshi Z9GT?

Tengshi Z9GT is the world’s first new energy GT model equipped with easy tripartite platform, and its pre-sale price range is 339,800 yuan to 419,800 yuan. This model has achieved a 3-second acceleration of 100 kilometers with a three-motor power system of nearly 1,000 horsepower, which exceeds the performance of a 12-cylinder engine. Its elk test score reached 93.6km/h, setting a new global benchmark. In addition, Tengshi Z9GT also has ultra-high safety, which can achieve a new safety height at a speed of 140km/h without running off after three rounds of puncture.

3. What is the difference between Tengshi Z9 and Z9GT dual flagship models?

Tengshi Z9 and Z9GT together form Tengshi’s dual flagship vehicle lineup. The Z9GT is positioned as a high-performance new energy GT, emphasizing the ultimate power and handling experience, while the Z9 pays more attention to comprehensive performance and comfort, which is suitable for the diversified needs of business and home. Both models are equipped with a three-way platform, which achieves a perfect balance between power and comfort, but in terms of design and driving experience, the Z9GT is more dynamic and sporty.

4. What’s unique about Tengshi Auto’s Easy Tripartite Platform?

Tengshi Automobile’s easy tripartite platform not only realizes the world’s first three-motor independent drive+rear-wheel dual-motor independent steering control architecture, but also incorporates a number of world-leading technologies, such as VMC vehicle motion control technology and CTB battery body integration technology. This makes Tengshi Z9GT reach the industry leading level in dynamic performance, handling flexibility and safety, and also provides strong technical support for future intelligent driving.

5. What does the release of Tengshi Z9GT mean?

The release of Tengshi Z9GT marks a key step for Tengshi Automobile in the field of new energy luxury. This model not only sets a new benchmark for the new energy GT, but also demonstrates Tengshi’s strong strength in technological innovation and product research and development through the easy tripartite platform. In the future, Tengshi Automobile will continue to exert its strength in the integration of luxury and technology to further consolidate its position in the global high-end market.

Action carIt is believed that the release of Tengshi Z9GT and Z9 marks a solid step for Tengshi automobile in the field of new energy luxury. The innovative design of E-Tripartite Platform has made Tengshi make a qualitative leap in power, control and safety, and set a new industry benchmark.

In the future, can Tengshi Automobile occupy a place in the global luxury car market with this series of technological breakthroughs? Welcome everyone to share your views in the comments section!

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Telling the truth ｜ Australian independent scholars questioned western lies about Xinjiang but were madly ＂cyber-exploded＂

　　Xinhua News Agency, Sydney, May 26th (Reporter Hao Yalin, Wang Qi) Maureen Chuberre lives in Australia. On social media, she questioned the western "big V" who concocted lies in Xinjiang, and expressed her desire to go to Xinjiang to see what is believed, so she was attacked rhythmically by the other party. Her personal account was not only used as a "propaganda tool", but also was "besieged by the internet" and even banned by people.

　　"They would rather I am a robot than a real person," the independent scholar and her husband, Robert Chuberre, said in an exclusive interview with Xinhua News Agency reporters in the suburbs of Melbourne recently. "Just because they don’t like that I have different opinions from them."

　　"I don’t care what the western media say"

　　In 2021, Chuberre repeatedly questioned Adrian Zentz (named "Zheng Guoen" in Chinese), one of the western fabricators of Xinjiang-related lies, on social media, pointing out that his report on the existence of genocide in Xinjiang was not based on field research, but might be funded by relevant forces, so it lacked evidence and impartiality.

　　Cenz immediately claimed that Chuberre "uncritically spread political propaganda about Xinjiang" and "hanged" Huber’s personal account. This "rhythmic" operation attracted some cyber mobs to attack Huber.

　　After the storm, Chuberre still bravely expressed his views on some China-related issues on social media, and the result was "targeted" again. In March of this year, Chuberre posted on social media: "I plan to go to Xinjiang in 2024 to study the actual contribution of Uighurs to Xinjiang’s economic growth and understand their population growth."

　　Screenshot of Maureen Chuberre’s social media personal account.

　　But it is such a post that she was attacked on social media again.

　　Idris Ahmed, who claimed to be a media editor, left a message calling her a "cheap propagandist" and "shameless". According to the Australian News Network, Chuberre’s social media account was accused of being a "well-designed fake account" because she often published content supporting China and condemning the United States, and was "regarded as part of China’s complicated action to expand its network influence".

　　Maureen Chuberre was interviewed by Xinhua News Agency. (Photo by Gui Qing)

　　"I don’t care what the western media say, and that won’t affect me." Chuberre told reporters, "Fortunately, I don’t go into politics or work for the government, otherwise I might be in trouble. I have never intended to enter these fields, so nothing can stop me from telling the truth. "

　　Chuberre’s experience is known to more people because of media reports. She has now put this release that she wants to go to Xinjiang at the top of her personal account, and has won thousands of praises.

　　Pay attention to topics such as China, Xinjiang and poverty alleviation.

　　"I am not employed by the China government. I am not a robot. I am a living person." Chuberre said.

　　She was born in England and came to Australia at the age of 19. Her husband Robert is from Australia. In the interview, Robert was deeply angry at his wife’s unfair treatment on social media.

　　Maureen Chuberre and her husband Robert were interviewed by Xinhua News Agency. (Photo by Gui Qing)

　　Chuberre learned something about China through his acquaintance with Chinese, and found that it was not the same as what he saw in some western media, so he had the idea of visiting China on the spot. She herself is very interested in geopolitical topics. As an independent scholar, she hopes to study some issues in a rigorous academic way during her trip to Xinjiang. She plans to provide her research methods to some scholars and institutions and listen to their suggestions before leaving.

　　"There is nothing like fieldwork. If you can’t visit in person and talk to the local people, you can’t get first-hand information, so I have to go." Chuberre said, "See it with your own eyes, feel it with your own eyes, and then record it."

　　She said that she hopes that Xinjiang can be as close to the lives of local people as possible. Besides Xinjiang, she also plans to travel to Chengdu, Shanghai and Beijing.

　　Their husband and wife provide rental houses with relatively low rents for low-income people. Therefore, she is also interested in the topic of poverty alleviation in China.

　　"When I was growing up, China was always described as a poor country, but China has now lifted many people out of poverty." She said.

　　"The anti-China narrative movement has never stopped"

　　Chuberre’s experience is not uncommon, once again exposing the "anti-China narrative" of some western media and some so-called scholars.

　　In October last year, Australian News reported that some bloggers posted videos on different social media platforms to promote Xinjiang’s beautiful food, and some even spoke English or had English subtitles. The report claimed that these people were supported by the China government.

　　In 2019, Streem, a media monitoring and analysis agency in Australia and New Zealand, released a report. After collecting and analyzing the reports of 28 so-called "mainstream media" in Australia, it was found that their reports on China not only increased significantly, but also were mostly negative.

　　John Menadu, who served as the head of the Cabinet Department of the Australian Prime Minister and the Australian ambassador to Japan, recently published an article on his current affairs commentary website, saying that from the Hong Kong issue and Xinjiang issue to the so-called "debt trap" issue, some western media’s "anti-China narrative movement has never stopped".

　　Screenshot of articles on the current affairs review website founded by John Menadu.

　　He also gave a clear "contrast" in the article: "Of course, these white media are ‘ Experts ’ Never mention the 800 American military bases all over the world — — Some of them directly threaten China, and they will not mention the threat that we have brought to China by cooperating with the United States under the mechanism of the United States, Britain and Australia. "

　　-END-

　　Planning: Ni Siyi

　　Producer: Feng Junyang

　　Coordinator: Xie Peng Yan Jueyan Xu Haijing

　　Implementation: Sun Hao

　　Reporter: Hao Yalin Wang Qi

　　Reporter: Hu Jingchen Gui Qing

　　Video Participation Reporter: Sun Shaoxiong, Zhou Shengbin, Zhou Ye

　　Edit: Wang Pei

　　Editor: Sun Hao Zhang Dailei Diao Ze Shen Haoyang

　　Produced by Xinhua News Agency International Department

　　Produced by Xinhua News Agency’s International Communication Integration Platform

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Taking ＂Boqi pet＂, ＂daily life of shovel officer＂ and ＂pet chubby＂ as examples, this paper discusses the pet community APP.

In recent years, more and more people have started to keep pets, and the pet track has also become hot. With the rise of pet economy, there are many users who socialize through pets, and pet social products are also developing constantly. This article evaluates pet social products, let’s take a look.

  • Understand the current situation and development trend of the pet market industry by studying the market background of the industry.
  • By combing the product positioning, functional structure and business model of different competing products, the development trend, operation mode, business mechanism and characteristic function points of their products are analyzed.
  • Through the analysis of competing products and my own thinking, this paper puts forward the summary and suggestions on pet social products.
  • Improve the individual’s ability to write competitive product analysis reports.

(1) Market size

China’s pet economy continues to heat up and the market scale grows steadily.

China’s pet industry started late. With the increase of national income and the continuous expansion of pet owners, the types of goods and services related to pet consumption are constantly enriched, and the market scale of China’s pet industry is expanding rapidly. After 2020, the pet industry in China will enter a mature stage. With the rise of domestic pet brands, the market share of overseas brands has gradually decreased, and the new online+offline retail model dominates the market. There are many participants in the pet industry, and the market structure is relatively scattered, and the concentration is expected to be further improved.

According to the white paper data of pet industry, the market size of China’s pet industry (dogs and cats) reached 270.6 billion yuan in 2022, up 8.7% year-on-year, and the compound annual growth rate from 2012 to 2022 was about 23.2%. With the continuous improvement of the penetration rate of pet families and the maturity of the industry, it is estimated that the market size will increase by 297.7 billion yuan in 2023.

Source: White papers on pet industry over the years.

(2) Development space

Compared with developed countries, China’s pet penetration rate is low and there is a big room for development.

As the earliest and fastest-growing country in the global pet industry, America’s pet economy has entered a mature and stable period. In 2021, the penetration rate of pets in the United States ranked first in the world, and American families with dogs and cats accounted for more than 70%. On the other hand, the development of pet economy in China is entering the fast lane, and the penetration rate of pets is relatively low, about 22%. On the whole, there is still a big gap between China’s pet penetration rate and overseas developed countries, and the industry still has a big room for development in the future.

Data source: public information collation and insight research report analysis.

(3) consumption structure

The penetration rate of sub-categories is relatively stable, the penetration rate of snacks and nutrition products has increased slightly, and the penetration rate of drugs has increased greatly.

As just-needed products for pets, food is still the main consumer market for pets, with a market share of 50.7%. Among them, the penetration rate of snacks and nutrients increased significantly, accounting for 84.7% and 66.1% respectively. Among them, the market share of staple food and snacks decreased slightly, while the market share of nutritional products increased slightly. In terms of pet medical treatment, the market share of dogs’ medical treatment was 29.1%, which was 0.8 percentage points lower than that in 2021, including 1.6 percentage points lower for diagnosis and treatment and 0.7 percentage points higher for medicines. The medical market share of cats is 29.2%, up 0.6 percentage points from 2021. In addition, the market for supplies and services has a large room for growth. The market penetration rate of pet products increased slightly compared with 2021, with a market share of 13.3%. The market share of pet service is 6.8%.

Source: White Paper on Pet Industry in China-Report on Pet Consumption in China in 2022

(4) consumption channels

In recent years, pet e-commerce channels have developed rapidly, and domestic brands have quickly seized the market with the advantage of high cost performance. At the same time, due to the decline in the proportion of traditional channels, the advantages of foreign pet food enterprises in traditional channels such as Shangchao have gradually shrunk.

The data shows that in 2022, 62.9% of consumers tend to buy pet food through online e-commerce platform, which accounts for a much higher proportion than other channels, and online shopping has become the mainstream scene. And 67% of consumers think that domestic brands are more cost-effective and more and more in line with international standards. In the future, domestic brands are expected to be laid out through channel construction, brand marketing, category development, etc., and the market share may be further improved.

Data source: Euromonitor, public information collation.

From the data analysis, China’s pet economy has steadily increased, and the market scale has been steadily increasing, which has survived the stage of the overall economic environment decline. Now the pet industry has great opportunities; Compared with some developed countries in the mature stage of pet industry, the domestic pet industry still has great room for development; Due to the continuous upgrading of the role of pets in pet owners’ families, consumers’ consumption stickiness in the pet field is gradually strengthening; From the perspective of consumption channels, online shopping has become the mainstream scene.

(1) Age distribution of pet owners and users

Pet owners show a "two-terminal" growth trend, with the number of young pet owners increasing continuously and the number of older pet owners increasing slightly.

The pet population presents a younger distribution, and the post-80 s and post-90 s become the main consumers. Due to the differences in educational background, lifestyle, growth environment, etc., young people have a relatively high acceptance of the concept of pet raising and a higher emotional demand for pets. The data shows that in 2022, pet owners are further younger, and after 95, pet owners have dominated, reaching 36.8%; Compared with 2021, the proportion of pet owners after 80s decreased by 10.2 percentage points; After 70, the proportion of pet owners rebounded, rising by 0.5 percentage points.

Source: White Paper on Pet Industry in China-Report on Pet Consumption in China in 2022

In addition, with the growing number of empty nesters and young people living alone, the "lonely economy" has promoted the upsurge of pet raising, pets have gradually become emotional sustenance, and family attributes have been further strengthened. The data shows that in 2022, the population aged 65 and over in China is about 210 million, accounting for 15% of the total population; The number of people living alone has rapidly increased from 70 million in 2013 to 146 million in 2022, which has created a good environment for the rapid growth of the pet industry.

Source: National Bureau of Statistics.

(2) Income and consumption of pet owners

The frequency of pet consumption by pet owners is mostly concentrated in 1-2 times or 3-4 times per month; Pet consumption is mainly reflected in pet food, supplies and medical care. 88.3% of pet consumers in China spend more than 500 yuan annually; The higher the population in disposable personal income, the more they spend on pets. This means that the consumption and demand of the pet industry will also maintain steady growth under the social macro-background of the current steady growth of national consumption.

Source: Shanghai Securities

(3) Consumption stickiness

The change and continuous upgrading of the role of pets has strengthened the consumption stickiness of consumers in the field of pets.

In order to improve the health and quality of life of pets, the average consumption amount of a single pet has increased steadily-from 1,532 yuan/pet in 2017 to 2,216 yuan/pet in 2021, and the consumption upgrading trend appears. At the same time, according to the changes of pet consumption demand, consumers also gave birth to new consumption scenes such as pet photo, social intercourse and birthday, further consolidating the growth foundation of pet consumption amount.

Source: Gongyan.com.

(4) pet factors change user needs.

In recent years, the reasons why consumers are fond of pets have also changed. Compared with the early domestic animals, whose main motivation was "use value", modern urban families began to raise pets based on "emotional value". 85% of consumers keep pets for companionship, followed by fun (61%) and decompression (47%).

From the perspective of pet-keeping motivation, pets are given more emotional roles to accompany their owners and add interest. The role of pets is mainly friends and family with companionship function, and pet owners are more willing to devote themselves to their pets and spend time, energy and money to get a better pet raising experience.

Source: iResearch (as of March 2021)

Among the pet owners, the proportion of young people and old people is gradually increasing, and the pet owners after 1995 are dominant. The "lonely economy" promotes the upsurge of pet raising, and the group of young people living alone and empty nesters is huge, which also creates a good environment for the pet industry.

The spiritual needs of pet owners are increasing day by day. Young people’s acceptance of the concept of pet ownership has also changed, and they are more willing to uphold the concept of pet ownership such as scientific feeding. At the same time, the proportion of high-income people has gradually increased, which has also made the consumer demand of the pet industry gradually increase. The change of pet-keeping motivation has changed the role of pets in the family, and pet-keeping people are more willing to spend more time, energy and money to improve the pet-keeping experience.

In this paper, the direct competing products in the existing APP products in the App Store are selected for analysis. Pets can be divided into two categories: pet mall and pet community. Search the pet community from the seven wheat data website, and select the top two products in the past month as the main competing products under this classification. (Inquiry date is August 29th, 2023)

According to the search results, the top two products in the pet community category are "daily life of the shovel officer" and "pet fat" for analysis.

TOP3 Competition Trend of Search Results of "Pet Community" in the Last Month

These three products have different emphases and outstanding fields. Boqi pet is mainly based on pet e-commerce and operates products in the form of community; The daily life of shovel officials is mainly based on community sharing and pet keeping records, and there is also a pet e-commerce part, which pays more attention to and emphasizes the instrumental nature of products; Pet Fat is based on the community of interest, and provides users with more comprehensive and convenient services in the form of online and offline cooperation.

Boqi Pet APP Product Structure Diagram

Structure diagram of daily APP product of shovel officer

Product structure diagram of Pangpang APP

The positioning and core functions of each product can be seen from the product structure diagram.

The product of Boqi Pet APP is positioned as a community+e-commerce pet products mall app. As can be seen from the product structure, its function focuses on the mall part, and its community function is more about assisting the e-commerce part.

The daily life of shovel officials is mainly based on online community and pet e-commerce. Compared with the other two products, the daily product structure of the shovel officer also provides an entrance for the e-commerce part on the first-level page, which meets the product positioning and adopts the product model of community+e-commerce.

There are very rich contents under the pet-raising function, including medical treatment, e-commerce, pet-raising tools, daily records and other modules. At the same time, online to offline, a pampered city, can effectively contact merchants and users in the same city, and provide a platform for merchants in the same city in the vertical field.

The above is the induction and summary after experiencing three products. By comparison, we can draw the following conclusions:

① High coincidence of core functions.

All three products are in the form of content output, with community sharing as the core function. Users can publish trends on the platform, share the daily life of pets or experience planting grass in the output products, and create a community exclusively for pet owners to interact with each other through content. At the same time, the function of planting grass or using pet mall can realize the profit of pet e-commerce in the products. In addition to the interactive community, while the core functions are developing steadily, all platforms have also broadened their business scope to varying degrees, such as medical care, popular science, daily records, regular reminders, etc., and finally formed a phenomenon of high overlap of functions.

② There are differences among individual functional plates.

There are differences in the functional arrangement of the home page of each product. Boqi Pet arranges some functions of e-commerce and community dynamic display on the home page at the same time. The daily homepage of the shovel officer only arranges daily functions and popular science article recommendations, and arranges all community dynamics on the pet circle page; The home page of Pet Fat is the community dynamics. It recommends the display of graphic notes with double feed streams, and arranges all pet raising functions on the pet raising page. The e-commerce sector also has its own emphasis, and the Boqi pet platform has its own pet products; The daily shopping mall of shovel officer is rich and comprehensive, and the function of the whole shopping mall is mature; The products in Pangpang Mall are linked to other platforms in the form of a third party, which mainly plays a guiding role, but the O2O function of this product is more perfect than the other two products, forming a good cooperation model with offline stores.

③ The emphases of different products are different.

The core function of these products is the pet community, but in different products, the proportion of the pet community plate is different, and other functions except the community also have their own characteristics. From the arrangement of different first-level pages of each product, we can see the functional focus of each product. Boqi Pet strives to build an e-commerce platform to assist the main business with community functions; However, the daily life of the shovel officer focuses on the tool attribute of the product, and the community attribute is weak; Pangpang focuses on its pet community plate, and at the same time provides a more comprehensive pet raising function. Among these products, the medical and city functions of Pangpang are more prominent.

The following is an analysis of the core processes of some major functions of each APP. The product experience analyzes the two core functions of pet community and pet e-commerce. Taking "publishing dynamic function" and "pet e-commerce function" as the breakthrough points, this paper experiences from these two functional modules, compares the same functions in different products, and puts forward improvement suggestions for product optimization.

(1) Publishing dynamic functions

① Boqi pet

Part of screenshot of Boqi pet publishing dynamic process

Boqi pet publishes dynamic flow chart.

Experience feelings:

Advantages:

  • There are many forms for publishing;
  • There is no word limit in editing content, so editing operation is more convenient;
  • When uploading photos, you can choose a variety of upload forms, and choosing photos and videos can be simply beautified and edited;
  • Pets and related topics can be selected at the bottom of the editing page when publishing trends. On the one hand, it is convenient for users with multiple pets to use, on the other hand, it increases the convenience and versatility of users’ sharing, increases the communication opportunities between users and enhances the product experience.
  • The release can participate in the evaluation, which brings convenience for users to plant grass and e-commerce functions.

Insufficient:

  • You can’t choose openness in publishing dynamics, but it is open by default, which is not conducive to users who want to keep privacy;
  • The published trends need to be viewed from my-personal information, with many levels, and the entrance is hidden, which is not convenient for users to operate;
  • In the display of community pages, there are few contents displayed on each page, so it is difficult to identify the contents.

(2) the daily life of the shovel officer

Screenshot of the daily publishing dynamic process of the shovel officer

Daily release dynamic flow chart of shovel officer

Experience feelings

Advantages:

  • Increase the page entrance obviously, and distinguish it from other buttons by color and button size, which is convenient for users to find;
  • The whole process has fewer operation steps, which is simple and convenient for users to operate;
  • There is no word limit in editing content, so editing operation is more convenient;
  • You can choose whether to make it public or not to protect users’ privacy. In terms of privacy, users can choose whether the content is public or not, which eliminates the concerns caused by privacy issues.

Insufficient:

  • When adding a video, you can only select one video at a time. If you want to publish multiple videos, you can only select Add multiple times.
  • Not editable when adding photos;
  • You can’t save the draft if you exit the editing page and then enter the content that needs to be edited again. If the user accidentally quits the editing page, the edited content will be lost and the user needs to edit it again.

③ Pet chubby.

Screenshot of the dynamic process of pet chubby publishing.

Pang Pang released the dynamic flow chart.

Experience feelings

Advantages:

  • When editing content, you can simply edit (crop) the selected photos and simply edit (clip the video length) the selected videos;
  • With topics, users, activities, addresses and other related choices;
  • In addition to the body content, you can edit the title within 20 words;
  • There is a function of saving drafts, and there is a prompt whether to save drafts when quitting halfway.

Insufficient:

  • Only one video can be selected when publishing the selected video;
  • The selected video cannot be less than 2 seconds.

Through the analysis of the dynamic function process of publishing in three apps, this paper gives some optimization suggestions for the dynamic function of publishing Boqi pet:

  • You can add the option whether to disclose it or not, which is convenient for some users.
  • When choosing the photo/video format for publication, a title can be added before the text, which is convenient for users to browse different contents. When dynamically displaying to the pet circle, only the title can be displayed, which makes the display page cleaner and easier to browse, and increases the information content of the page.
  • After editing the text content, the related options are not limited to pets and topics, and you can add tags, @ Other Users and other options.
  • You can improve the personal dynamic portal, raise the level, add personal dynamic functions to the community dynamic homepage, or add recognizable entrance buttons.

(2) Commodity purchase function

Functional Structure Diagram of Boqi Pet Mall

Functional structure diagram of daily shopping mall of shovel officer

Functional Structure Diagram of Chongpangpang Shopping Mall

The daily life of Boqi pets and shovel officials in the three apps is relatively complete in the e-commerce part. The fat e-commerce part is more inclined to merchants in the same city, and drives the e-commerce part of the whole product in the form of O2O.

Boqi Pet uses the community plate to assist the e-commerce part. For example, the functional plates such as evaluation and talent in the community can help users plant grass, so as to purchase goods and form a cooperation with the e-commerce part. The evaluation square in Boqi pet is a special function, which makes full use of the community function, and a large number of evaluations also make users more efficient when choosing goods.

At the same time, Boqi pets have self-operated goods, and adopting self-operated mode has many advantages. Self-operated goods have more exposure, which not only has higher search weight, but also provides independent entrance for priority recommendation. Self-operated goods have perfect quality assurance and after-sales service; The repurchase rate of self-operated goods is higher, so it is more helpful for the conversion rate and retention rate of users.

Some pages of Boqi Pet Mall are displayed.

The daily life of the shovel officer has an independent shopping mall section, and the search page provides popular search and historical search. Keeping historical search records can make users use this function more conveniently. Among them, the classification of dogs and cats is more comprehensive, but it does not provide the classification of small pets and different pets. Share function is not set on the product details page.

Some pages of the daily shopping mall of the shovel officer are displayed

There is a big difference between the focus of the shopping mall and the other two products. In the shopping mall, the traditional sales of goods are not the main business, but the mode of good goods recommendation is used as the link between online and offline, goods and users. Through the platform, users can browse the general situation of goods, and click on the details of goods to automatically jump to the original product platform for purchase. Chong Pang Pang Mall strives for greater concessions for users, thus improving the retention rate of users.

In the same city merchants section, users can find the services or goods they need faster, and the distance of offline stores can be screened by positioning, which greatly improves the efficiency of users to solve offline needs. At the same time, as an integrated O2O platform, Pangpang can reach cooperation with offline merchants, which is mutually beneficial and win-win. However, due to the particularity of offline transactions, how to ensure the activity of the platform and the retention rate of users is a problem that needs to be considered.

Some pages of Chongpangpang Shopping Mall are displayed.

The market situation of the pet industry is rising steadily, and the pet economy is developing very well. From the analysis of users, the age of consumers is more and more inclined to be younger. With the general increase of consumers’ income, the status of pets in the family is becoming more and more important, and the willingness of pet owners to spend for pets is gradually increasing. The pet industry has a good momentum of "other economy".

(1) Social function

Comparing the products with the dynamic publishing function, the process of Boqi Pet is more comprehensive, and the page hierarchy and interface are relatively simple. When publishing dynamically, you can choose options such as positioning, topic and pet at the same time, which makes the user feel better. Publishing dynamic content can directly participate in commodity evaluation, which also brings convenience for users to plant grass and platform e-commerce to a certain extent, improves users’ activity and stickiness, and has a higher retention rate.

Because the product is a vertical product for pets, the cost of obtaining pet-related content is lower for content viewers, and for content creators, the community operation in the vertical field can get better attention, attract users from both sides through the community, and drain the product at the same time, the community and e-commerce can get very good cooperation, which improves the conversion rate of users and has a positive effect on platform profitability.

(2) mall function

Compared with traditional e-commerce, vertical e-commerce has its own advantages, and vertical e-commerce has more targeted consumer users. The products of interest community can be more convenient from the aspects of customer acquisition mode and user stickiness. Boqi Pet Mall is operated in the mode of B2C+B2B2C, and profits are made by the way of merchants entering+commodity commission+commodity self-management. In view of the daily life of the shovel officer, Boqi Pet has increased the mode of self-operated goods and merchants’ presence. Self-operated goods can face consumers directly, which can obtain higher profits, and at the same time increase consumers’ dependence on the platform. Vertical e-commerce can better understand the characteristics of consumers’ needs, and use the platform to obtain the most direct market information and consumer feedback, so as to optimize products faster and grasp the control rights of users.

From the above analysis, it can be seen that products featuring interest communities can attach importance to the connection between communities and e-commerce, and provide users with interests, popular science, sharing and other services from the community, so as to promote the user activity and user stickiness of the platform by increasing user traffic, and at the same time, use the interaction of users in the community to drain the e-commerce part of the platform.

E-commerce in the vertical field can gain greater trust from consumers, and it is more concentrated in categories. The platform is cooperative with enterprises, and it can also win greater preferential strength for consumers, making users more selective. Therefore, e-commerce in the vertical field should pay more attention to the quality and service of goods and increase the product experience of users. Consumers will be more inclined to choose more professional and trustworthy shopping channels.

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