标签归档 西安桑拿

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The second academic and technical exchange meeting of the Security Committee of China Military Industry Society was held in Shenzhen.

  In order to thoroughly implement the national strategy of integration of defense and civilian technologies’s development, better guide and promote the frontier research and integrated development of China’s military security, and provide an academic and technical research and exhibition platform for experts, scholars, engineers and technicians engaged in research in related fields, as well as related enterprises and institutions, on December 15, 2018, it was jointly sponsored by China Military Industry Society and Shenzhen Security Industry Association. Nanjing University of Science and Technology, Beijing Yihualu Information Technology Co., Ltd., Guangdong Qianhai Akihabara Group, and Zhongku (Beijing) Data System Co., Ltd. co-organized, and the second academic and technical exchange meeting of the Security Committee of China Military Engineering Society was held in Shenzhen.

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  An Yude, Deputy Secretary General of China Military Industry Society, Yang Jincai, Party Secretary and President of Shenzhen Security Industry Association, Sun Yikai, Chairman of Guangdong Qianhai Akihabara Group, Chairman of China Security System Integration Technology Innovation Industry Alliance and Chairman of Shenzhen Maichi IOT Co., Ltd. attended the meeting and delivered speeches. Qian Linfang, vice president of Nanjing University of Science and Technology, chairman of the Security Committee of China Military Industry Association, Tao Junsheng, former deputy director of the Equipment Finance Bureau of the Ministry of Public Security, Yu Chuanxin, secretary general of integration of defense and civilian technologies Research Center of the Academy of Military Sciences, Wang Fangming, deputy chief engineer of China Military Industry Association, and Zhou Kedong, deputy director and director general of the Security Committee of China Military Industry Association, attended the meeting. More than 300 experts, scholars and business representatives in the fields of military industry and security attended the meeting.

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  Qian Linfang, chairman of the Security Committee of the Chinese Academy of Military Engineering, made a work report. He summarized the main work and achievements of the Security Committee in 2018 and expounded the work plan of the Security Committee in 2019.

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  In the work report, Qian Linfang informed the leading guests and delegates attending the meeting about editing and publishing the China Military Security Yearbook (2016-2017 edition), evaluating the design, manufacturing, construction and maintenance capabilities of military security enterprises, evaluating the level of military security practitioners, formulating group standards, and formulating the Articles of Association of the Military Security Industry Alliance. He said that in 2019, the professional security committee will continue to evaluate the design, manufacturing, construction and maintenance capabilities of military security enterprises and the level of military security employees, continue to accept the entrustment of enterprises, institutions and relevant departments, carry out the review and appraisal of security technology and engineering projects, edit and publish the China Military Security Yearbook (2018 edition), carry out investigation and study, and grasp the industry situation. Carry out industry statistics, collect and analyze data, publish industry information, participate in the formulation and revision of national standards and industry standards, comprehensively carry out the work of the military security industry alliance, and continue to provide services for enterprises.

  An Yude, Dean of the Military Security Research Institute of the Chinese Academy of Military Engineering and Deputy Secretary General of the Chinese Academy of Military Engineering, announced the establishment of the Military Security Research Institute of the Chinese Academy of Military Engineering, and announced the establishment of the Shenzhen Branch of the Military Security Research Institute of the Chinese Academy of Military Engineering. Subsequently, An Yude presented letters of appointment to Sun Yikai, president of Shenzhen Branch of Military Security Research Institute of China Military Industry Society, and Sun Lijing, vice president.

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  Dr. Wang Fangming, deputy chief engineer of China Military Industry Society, announced that he had awarded the first-class qualification of Guangdong Shengjie Fire Fighting Enterprise Group and the second-class qualification of Guangzhou Julian Logistics Co., Ltd. and issued certificates. At the same time, he also announced the winners of the second batch of "Professional and Technical Qualification Certificates for Military Security Practitioners" in 2018, and issued certificates to the participants.

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  At the meeting, the establishment ceremony of the "Military Security Industry Alliance" was also held, and Qian Linfang, the chairman of the industrial alliance, announced the establishment of the alliance. Subsequently, the host read out the appointment list and held an unveiling ceremony.

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  The list of alliance appointments is as follows: Sha Zhaohe, the rotating chairman of the alliance in 2019; An Chun, the rotating vice chairman of the alliance in 2019; Chairman Qian Linfang; Tao Junsheng, Director of Professional Committee; Zhou Kedong, Deputy Director and Vice Chairman of Professional Committee; Wang Fangming, Secretary-General and Vice Chairman; Vice Chairman Sun Yikai, Feng Zhang, Xu Zhiwei, Liu Hongxi, Li Jianming, Yi Feng, Liang Dehua, Liu Yanhua, Zhu Yaliang, Lv Gang, Shen Weimin and Zhang Yue.

  The establishment of the military security industry alliance is of great milestone significance to the technical promotion and industrial development of China’s military security.

  At the conference, 18 experts from well-known military fields in China discussed the application achievements of military enterprises and technologies in various fields at this stage. Tao Junsheng, inspector of the Equipment Finance Bureau of the Ministry of Public Security, Wang Fangming, deputy chief engineer of the China Society of Military Engineering, Xing Chunhong, director/professor of the Anti-terrorism Equipment Research Center of the Armed Police Special Police College, Tan Songhui, technical director of Zhongku (Beijing) Data System Co., Ltd., Han Chunxiao, chief engineer of the product department of industry technical experts of Zhejiang Yushi Technology Co., Ltd., Lv Gang, director of Guangdong Jiesite Institute of Audio-visual Data Judicial Appraisal and senior engineer of criminal technology, and Wang Hongtao, deputy general manager of CNNC (Beijing) Ding Hongliang, deputy general manager of Shenzhen Keweitai Industrial Development Co., Ltd., Xiang Husheng, researcher of Armed Police Command College, Chen Jiande, chairman of Huizhou Qiuyeyuan Industrial Co., Ltd. of Guangdong Qianhai Qiuyeyuan Group, Li Yun, general manager of Zhongke Rongtong Enterprise Cooperation Department of Shida Group, Jun Guo, deputy director and senior engineer of Mechanical Engineering Training Center of Beijing University of Technology, and Hu Xiaodong, senior engineer of Xi ‘an Qinghua Civil Blasting Equipment Co., Ltd. Guo Yangchen, technical director of Baotou North Safety Protection Equipment Manufacturing Co., Ltd., Gu Shuaibing of Shenzhen University of Technology Equity Investment Management Co., Ltd., Liang Dehua, president and senior engineer of Guangzhou Julian Logistics Co., Ltd., zhangqin, director of research and development department of Shenzhen Tianding Microwave Technology Co., Ltd., Tan Zhengjun, president and senior engineer of production and research department of Zhonglian Zhike High-tech Co., Ltd. and other well-known industry experts and business leaders,From the perspective of the industry, the development trend and application of security in traditional military enterprises, the application in the field of UAV security, AI engineering and the anti-terrorism equipment system for large-scale activities are discussed wonderfully.

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  After the conference report and exchange, in order to better cooperate and develop, Shenzhen Security Industry Association and China Military Industry Association held a signing ceremony of strategic cooperation agreement.

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  The meeting was rich in content, and the participants involved military enterprises, scientific research institutes, public security, armed police, colleges and universities, private enterprises and other units. The expert report was forward-looking and detailed. The meeting also took the form of meeting and exhibition, and achieved good results. The convening of this meeting is of great significance for promoting the development of China’s military security industry.

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Regarding the N states of new citizens’ ideal life, the first national research report on the consumer industry was released.

I believe many people are familiar with the mention of new citizens in the financial field. They are a huge group, with more than 300 million people accounting for more than 20% of the country’s total population, and they are an important group served by inclusive finance. In October this year, the State Council issued the "Implementation Opinions on Promoting High-quality Development in inclusive finance", which clearly stated that the financial services for new citizens such as agricultural transfer population will continue to deepen in the next five years.

This means that serving new citizens will become a key issue for the entire financial industry. What changes have been made to the new citizens now compared with the past? What are their demands in finance? How do financial institutions accurately provide services? These problems are worthy of attention and exploration.

Consumer finance, as a financial service format that can directly touch people’s life, is an important subject to provide inclusive finance services for new citizens. As a licensed financial institution, Consumer Now has taken the lead in the gold consumption industry and launched a number of measures to serve new citizens. On December 11th, Immediate Consumption, together with its product Anyihua, and Southern Metropolis Daily, released the first survey report on new citizens in the consumer finance industry in China, showing new citizens’ new lives and improving the quality of new citizens’ services by gaining insight into their consumption preferences, entertainment methods, living habits, personal investment and financial use scenarios.

Most of the new citizens who participated in this survey were migrant workers, accounting for more than 80% of the participants. They are mainly distributed in super-first-tier cities such as Beishangguangshen and Shenzhen, and quasi-first-and second-tier cities with fast economic development such as Hangzhou, Chongqing, Chengdu, Dongguan, Qingdao and Xi ‘an. Their age is concentrated in 20-40 years old, and they become the main force after 80, 90 and even early 00. Compared with the previous junior high school education, the education of new citizens is constantly improving, and the proportion of high schools, technical secondary schools and junior colleges is constantly rising.

It is worth noting that they have been working hard in the city for a long time, and their ideas, lifestyles and development demands have been deeply influenced by the city. They have long been different from traditional migrant workers and have a stronger desire for urban life and resource sharing. In the past, new citizens were labeled as "long working hours", "high mobility", "low income", "moonlight", "monotonous amateur life" and "high proportion of peer-to-peer lending". Now these have changed: through the survey data, we can find that they pay attention to practicality and cost performance in consumption; It is no longer just a corner where there is only one bed in the village in the city, and food, clothing and housing are the main things, but more and more attention is paid to the quality of life; Instead of just making money and not spending money in the city, more and more attention is paid to leisure and cultural travel, and even there are many actions in self-investment.

In terms of employment, 90% of the new citizens interviewed this time have stable jobs and incomes. On the basis of stable work, some new citizens will also expand sideline business to increase their income and improve their living standards. According to the survey, 20% of the new citizens who participated in the survey all have 1-2 sideline jobs. In their view, multiple jobs represent more opportunities and provide more possibilities. Employment opportunities increase, and income is better, stable and considerable. The data shows that the average monthly income of new citizens exceeds 6,000 yuan, accounting for nearly 70%.

In terms of consumption, most of them are more cost-effective, taking into account the function and practicality of goods, and changing from "making do" to "paying attention". For example, in the survey, more than 75% of the new citizens have a per capita housing area of over 40 square meters, and nearly 70% spend more on each meal than in 20 yuan. Over 60% of the new citizens will actively participate in social activities, outdoor leisure, sports and fitness, shopping and so on. Some of them will spend more time and money on learning and upgrading, accounting for nearly 30% of their income in self-improvement and education investment.

In terms of finance, they will ease the economic pressure brought by daily consumption and unexpected situations through installment repayment, and will also use consumer loan products such as Anyihua. Zhang Xiao, a new citizen with an income of 8,000 yuan, explained the reasons. "Because our parents-in-law do housework, many of them are introduced by intermediaries and friends. The money is transferred by WeChat, and there is no bank card, so there is no credit record. I can’t get a loan in case of emergency. However, consumer financial products such as Anyihua are different. They can respond to emergencies and are still an indispensable means for me. "

Like Zhang Xiao, many new citizens often face the dilemma of strict banking supervision, strict internal risk control and weak qualifications of new citizens when obtaining financial services. From the demand side, the demand of new citizens for financial services is highly coincident with the long-tail customer groups served by financial institutions. From the policy point of view, strengthening the financial service ability of new citizens is the proper meaning for licensed consumer financial institutions to actively respond to the development of the industry and fulfill their social responsibilities.

Consumers immediately understand this, try first in the industry, and innovatively carry out a number of service measures. According to the data, this year, consumers immediately distributed coupons through Anyihua marketing activities, and held interest-free activities to benefit the people. Anyihua staging mall launched 254 interest-free activities to benefit the people in 3C digital, household daily use, rural revitalization products and other fields, distributed 1.002 million coupons, and distributed coupons worth 22.81 million yuan, providing benefits to 3.45 million new citizens.

In the depth of serving users, immediate consumption will improve the level of financial services for farmers, returning rural groups and new agricultural business entities, and effectively meet the financial needs of new citizens such as agricultural transfer population. It expanded inclusive finance business to third-and fourth-tier cities, county towns and rural areas, with an average loan of about 3,000 yuan, serving 33 million rural users and 39 million county users.

In addition, in the battlefield of financial services for new citizens, the advantage of consumer financial institutions lies not only in the high fit of the people covered, but also in the support of cutting-edge technology and strong risk control ability. Taking immediate consumption as an example, relying on more than 1,000 sets of core technology systems and 100,000+derivative variables, we can broaden the radius of customer service, and also achieve second-level lending, meet the needs of users for timely use of funds, and improve the efficiency of financial services. Not long ago, I immediately consumed the self-developed large model "Tianjing", put AIGC technology into practical use, and empowered financial business links such as intelligent marketing and intelligent customer service.

In addition to focusing on the financial services needed by the new citizen groups, it is also necessary to constantly pay attention to the growth of the groups. This year, immediate consumption has taken the lead in doing three things in the industry in serving new citizens — — Employment, dreams, peers, let the service for new citizens go deeper and more practical, and help new citizens tide over the difficulties.

In May of this year, Consumption Now launched a new project — — Escape Job. The original intention of a project with high cost but free for users is to help new citizens who need to find jobs. The data shows that since its launch, the "Looking for a Job" area has visited more than 2 million people, providing nearly 220,000 jobs to choose from, and nearly 50,000 people have submitted their job hunting intentions. In September this year, the Yi Li Dream Building Public Welfare Platform jointly established by Consumption Now and Science and Technology Development Foundation was officially launched. This public welfare project is mainly aimed at groups, including new citizens, to help them realize their wishes of solving basic living problems and improving their living conditions.

Since the beginning of this year, the consumption of comfortable flowers has also started the story of the real people of new citizens, "Those who chase the light", showing the struggle figure of new citizens and providing them with struggle funds. The second season will be launched in 2024, which will continue to explore user stories and show their optimistic and tenacious spirit in the face of difficulties and dilemmas in life. Simultaneously launch the "Craftsman Plan" in 2024. Focus on traditional culture, pay attention to non-legacy craftsmen, a special group of new citizens, and explore their stories of keeping the arts.

Through this survey, we can find that the new citizens are a group of energetic and creative people with a wide range of interests and unique personalities. They grow together with the city and strive for a better life. Pay attention to new citizens immediately, and try first in the field of serving new citizens in the consumer finance industry. It has served 2.56 million people and spent 100 million yuan on serving new citizens.

In the future, the initial intention of immediately consuming "user-centered" will not change, and we will provide financial services with temperature for new citizens, give them the longest-lasting companionship, and join hands with more new citizens to start a better life. Let the wind of inclusive finance blow to more new citizens.

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(Sports International Football) Serie A Synthesis: Lazio beat Florence Atlanta and Empoli.

Xinhua News Agency, Rome, October 30 (Li Mengqing) The 10th round of Italian Football League ended on the 30th. Lazio beat Florence with a penalty in stoppage time, with a countdown of 1:0. Atalanta beat Empoli 3-0 away, and Scamacca contributed two goals and one assist for the team.

The "Blue Eagle" played against the "Viola". In the 13th minute, Florence striker beltran scored a goal, but it was ruled that the handball was first and the goal was invalid. In the 16th minute, his header hit the post again. Since then, both sides have tried to shoot one after another, but the score of 0-0 lasted until stoppage time. Lazio’s Vecino headed the goal, but I didn’t expect milenkovic to open his arm and stop the ball at the crucial moment. This was an obvious hand ball, and the referee decisively awarded a penalty. Inmobile hit a penalty, helping Lazio beat their opponents with a 1:0 countdown, and Serie A won three consecutive victories.

Atalanta dominated the game against Empoli, and Scamacca’s performance was very eye-catching from the beginning of the first half. In the 5th minute, he received lukman’s assist and hit the ball with his heel, winning the first prize. In the 29th minute, Scamacca sent a cross to teammate Cooper Menas, who pushed the goal in the restricted area to expand the visiting team’s lead.

Yi Bian fought again, and Scamacca received De Roon’s dexterous assist, and volleyed at the edge of the restricted area to break the goal, and finally Atalanta won 3-0. (End)

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The 10 low-key famous mountains that must be visited in a lifetime are as beautiful as the three mountains and five mountains, and are more beautiful than the famous mountains of Buddhism and Taoism.

China has vast territory and abundant resources.It has a vast territory and magnificent natural scenery, especially the famous mountains and rivers. When it comes to famous mountains, people are most familiar with Sanshan (Huangshan, Lushan and Yandang) and Wuyue (Taishan, Hengshan, Huashan and Hengshan).?, Songshan), five famous Buddhist mountains (Wutai Mountain, Emei Mountain, Putuo Mountain, Jiuhua Mountain and Fanjing Mountain) and four famous Taoist mountains (Wudang Mountain, Qiyun Mountain, Qingcheng Mountain and Longhu Mountain), in fact,Across China,In addition to these well-known famous mountains,There are also some spectacular and shocking mountains, which are not inferior to any of the famous mountains mentioned above, and because they are not so famous, there will not be so many tourists, and even some.Raised in the boudoir, no one knows. Today Xiaobian will take you to see these styles that are not famous mountains but better than famous mountains.

I. Tianzhu Mountain

Tianzhu Mountain is also known as the "source mountain" in Anhui.Its main peak is 1488.8 meters above sea level, such as "a pillar in the sky", which lives deep above the ridge. The solitary peak is protruding, the stone bones are rugged, and it goes straight to the sky, which is very extraordinary, so it is named Tianzhu Mountain. At that time, Tianzhu Mountain in West Zhou Wuwang was named Anhui, so Tianzhu Mountain was also called Anhui Mountain, and the abbreviation of Anhui Province came from it, and it has been used for more than two thousand years. tianzhu mountainKnown for its "secluded caves and strange rocks","Tianzhu Mountain Records" says that "peaks are all strange, stones are all strange, caves are all awkward, and springs are all roaring", which shows the beauty of its natural scenery.

Tianzhu Mountain is beautiful, fantastic and full of fun. You can climb to the top of the mountain to enjoy Tianzhu Peak, walk the breathtaking Qinglong Back, or go to the dangerous ancient village and the mysterious valley to find out.

The sea of clouds in Tianzhu Mountain is also a beautiful scenery. It is misty and full of the feeling of fairyland, with rugged rocks. It is a hot summer below the mountain, but there are bursts of cool breeze on Tianzhu Peak. In Tianzhu Mountain, you can not only escape the summer but also appreciate the infinite charm of nature. It is known as "the first mountain in Jianghuai".

Address:Qianshan County, Anqing City, Anhui Province

Admission: 145 yuan (including two-way scenic bus, Ctrip)

Second, Sanqingshan

Sanqingshan Mountain is named after the three peaks of Yujing, Yuxu and Yuhua, which stand tall and straight, and look like the three deities of Taoist Jade Qing, Shangqing and Taiqing sitting on the top of the mountain.

Sanqingshan Mountain is a sacred place of Taoism for thousands of years, and it is the most beautiful mountain in Jiangxi Province. It is known as the first fairy mountain in the world. There are many peaks and peaks, beautiful peaks and steep cliffs. Many grotesque rocks are more strange, richer and denser than Huangshan Mountain. The three stones, the Python, the Oriental Goddess and the Fairy, are the most beautiful, lifelike and amazing.

The clouds here are more beautiful than Huangshan Mountain, and the clouds are entangled among the peaks and forests. They are elegant and gentle in various ways, especially in the west coast scenic spot, where the peaks turn around, every step is a surprise, and every turn is a different world. Everyone who has been to Sanqingshan Mountain will be intoxicated by its beauty.

The strange pines in Sanqingshan Mountain can also be compared with Huangshan Mountain. On the cliff, there are many strange pines with beautiful shapes, which are intertwined, tough and tall, or weird, showing the sage like style and charm.

Address: Yushan County, Shangrao City, Jiangxi Province
Admission: 245 yuan (including tickets and ropeway tickets)

Third, Wugong Mountain

Since the Han and Jin Dynasties, Wugong Mountain has been chosen as a paradise for self-cultivation by Taoism and Buddhism. In the Ming Dynasty, the incense of Wugong Mountain reached its peak, and there were more than 100 temples in an tang on the whole mountain.

Wugong Mountain has magnificent alpine waterfalls, strange rock Gu Song, charming alpine meadows and spectacular sunrise in the sea of clouds. The scenery is magnificent and wonderful, and the natural landscape is unique among the famous mountains in China.

Jinding is 1918 meters above sea level, also known as Baihefeng. Its summit is flat and the summer climate is cool. It is a good place to watch the sunrise and enjoy the sea of clouds. Whenever the sunrise bursts out and shines on the top of the mountain, a large meadow is covered with a golden luster, showing unparalleled and shocking beauty.

The alpine meadow of Wugong Mountain is the most beautiful place in Wugong Mountain, and its area is unique among the famous mountains of the same latitude in the world. The 100,000-mu meadow stretches for more than 20 kilometers from the cloud boundary to the Jinding peak, just like the grassland in the clouds, which is green in spring and summer, and golden in autumn, just like a fairyland on earth. The alpine meadow of Wugong Mountain is well-known in the outdoor hiking field in China. It is a natural tent camp. When camping on the mountain, you can watch the sunrise in the morning and the stars at night, which is a rare experience in life.

Address: Luxi County, Pingxiang City, Jiangxi Province

Admission: 70 yuan, 65 yuan on the ropeway and 50 yuan on the next.

Fourth, Laojunshan

Laojun Mountain, formerly known as Jingshi Mountain, is the main peak of the 800-mile Funiu Mountain Range. During the Spring and Autumn Period, Laozi, the ancestor of Taoism, rode a green ox and came here to practice in seclusion, making it the birthplace of Taoism and the home of his ancestors. In 637, Emperor Taizong rebuilt the laojunmiao on the iron roof of Jingshi Mountain and named it "Laojun Mountain", hence the name Laojun Mountain, the longest mountain in Taoism with a human history of more than 2,000 years.

As a world geological park, Laojun Mountain has steep mountains, unique "slippage peak forest" landform, spectacular stone forest landscape groups, such as knives and axes, jagged teeth, majestic and spectacular, and the wonders of nature are shocking.

The Taoist temple of Jinding in Laojun Mountain was built on the precipice, all in the style of royal palace architecture in Ming and Qing Dynasties. It is majestic, majestic and commanding, overlooking all beings, forming a beautiful picture of "harmony between man and nature", which is the most beautiful and shocking landscape in Laojun Mountain.

When the sea of clouds appeared, the clouds of Laojun Mountain covered thousands of miles, and the fog locked the peaks, which made it feel like a fairyland.

Another famous landscape of Laojun Mountain is the snow scene. After the heavy snow, Laojun Mountain is as beautiful and moving as an oil painting thousands of miles away.

Address: Luanchuan County, Luoyang City

Tickets: 100 yuan (Ctrip)

V. Yuntai Mountain

Yuntai Mountain belongs to the most beautiful section of South Taihang Mountain. It has unique geological landscape and rich geological relics. It has been named "Yuntai landform" by geological experts, and it is said that "Taihang Mountain is the most beautiful in Yuntai". It is the first batch of world geological parks in the world.

Yuntai Mountain is different from the arid canyon landform of the Loess Plateau in the West Taihang Mountain. There are dense virgin forests, deep valleys and ponds, various waterfalls and flowing springs, strange peaks and rocks, and unique and beautiful natural landscapes, especially Hongshi Gorge, Tanpu Gorge and Quanpu Gorge.

Hongshixia, a precipice of red rocks, is exquisite and graceful, which perfectly combines the masculinity of the canyon with the softness and quietness of Xiushui. It is a rare Danxia landform landscape in northern China, and is known as the "first scene in the Central Plains" and the wonder gorge in the world.

Yuntai Waterfall, with a drop of 314 meters, is one of the largest waterfalls found in China, at the end of the spring waterfall gorge in the scenic spot.

Cornus Peak, the highest peak in Yuntai Mountain, is famous all over the world because the great poet Wang Wei in the Tang Dynasty wrote a poem entitled "Being a stranger in a foreign land, I miss my family twice during the festive season".

Address: Xiuwu County, Jiaozuo City, Henan Province
Admission: 180 yuan (including two-way scenic spot bus, Ctrip)

Sixth, Mingyue Mountain

Mingyue Mountain is composed of more than a dozen peaks, such as Taiping Mountain, Yujingshan Mountain, Laoshan Mountain and Yangshan Mountain. The main peak, Taiping Mountain and Sea, is 1736 meters high. Because the whole mountain is semicircular, just like a half moon, it is called Mingyue Mountain.

Here, there are strange peaks and dangerous valleys, misty clouds, hot springs and waterfalls, bamboo seas and fresh air, which are pleasing to the eye and unforgettable. It is also the birthplace of Luyang Sect, one of the five major sects of Zen Buddhism in China.

Qingyun plank road is located at the top of Mingyue Mountain, which is shrouded in mist all the year round.Unique scenery,Walking above, there is a smooth progress.Wonderland, Hence the name Qingyun plank road.

Yungu Waterfall, like a dragon, splashed down from the cliff, and after five steps, the drop reached 120 meters.

Address: Wentang Town, Yichun City, Jiangxi Province

Tickets: 90 yuan (Ctrip)

Seven, the sheeplion curtain

Sheep and lion worship is the sister peak of Jinding in Wugong Mountain, a famous mountain in Jiangxi Province. Wugong Mountain is famous in China, but few people know about it.It is a very low-key famous mountain.

Yang Wanli, one of the four masters in the Southern Song Dynasty, once traveled to the sheep and lion worship and wrote poems praising the beautiful scenery of this mountain, so later generations also called the sheep and lion worship "Yang Simu". Although this mountain is unknown, it has beautiful scenery. The local people say that martial arts are wonderful, and the scenery is all admired by sheep and lions.

The Yangshi Curtain is dominated by granite peaks and forests, with strange peaks and rocks, ancient trees and famous flowers, flowing springs and waterfalls, which are various and magnificent.

The Tianzi Peak, the main peak of Sheep and Lions Mu, is 1674 meters above sea level, also known as "stalagmite through the clouds". It stands majestic like mushrooms after rain, which is one of the most spectacular scenery of Sheep and Lions Mu. The plank road built by sheep and lions around Tianzi Peak is like an elegant dragon winding around the mountain stream. There is also a small mountain train leading to sheep and lions at the top of the bright moon, which passes through the mountains and has a unique flavor.

Address: the junction of Luxi County, Pingxiang City, Jiangxi Province and Taishan and Zhangzhuang Township, Anfu County.

Admission: 228 yuan (including ropeway tickets and Ctrip)

Eight, Mangshan Mountain

Mangshan Mountain is the best preserved virgin forest in the same latitude of the earth, and it is also the largest forest park in Hunan, which is known as the second "Zhangjiajie" and "Little Huangshan" in Hunan.

There are more than 150 peaks over 1000 meters in Mangshan, and the unique cliffs, strange rocks and watery skylight have created the magnificent and beautiful landscape of Mangshan. haveWuzhifeng,There are many scenic spots such as Guizi Village, Yazishi Village and Monkey King Village, especiallyWuzhifeng scenic spot is the most beautiful, here.Cliffs are like swords,Strange pines and grotesque rocks abound, with towering peaks, misty clouds floating and glowing sunlight, drawing a magnificent picture.

Mangshan Mountain is above 1000 meters above sea level, with high mountains and dense forests, and superior mountain forest climate conditions. The average temperature here is only 20℃ in July. In midsummer, the heat in South China is unbearable, but Mangshan Mountain is a natural summer resort without summer in Changchun.

Address: Yizhang County, Chenzhou City, Hunan Province

Tickets: 80 yuan (Ctrip)

Nine, Taimu Mountain

Taimu Mountain is located in fuding city on the border of Fujian and Zhejiang. According to legend, in Yao Dynasty, my mother planted orchids in the mountains, and when she met Taoist priests, she became immortal. Therefore, it was named "Taimu" and later renamed "Taimu". It is a scenic tourist attraction featuring granite peaks and forests and integrating mountains, seas, Sichuan, islands and human landscapes, and is known as the "fairy capital on the sea".

Taimu Mountain faces the sea on three sides and the mountain on the other.The mountains and seas depend on each other, proudly show off their shores, and the peaks and ridges are stacked, with grotesque rocks and different scenery, which perfectly interprets the reputation of mountains and seas as a grand view and a fairy capital on the sea.

taimu mountainsTowering and beautiful, strange rocks,It is famous for its "dangerous peaks, strange rocks, secluded caves and magical fog". The most amazing thing is the "secluded cave", especially the "Tongtian cave". When you look at it, you will flinch and walk in. There is a place called Jiuli Lake in Taimu Mountain, which is a natural round stone lake. The lake is inexhaustible all year round, green and green, and the lake is surrounded by lush trees, beautiful rocks, steep waterfalls and natural beauty.

Address: fuding city, Ningde.

Admission: 138 yuan (including two-way scenic bus, Ctrip)

Ten, Siguniang Mountain

Siguniang Mountain consists of four continuous peaks: Dafeng, Erfeng, Sanfeng and Momei Peak. Momei Peak is the main peak, with an altitude of 6,250 meters. The peak is snowy all year round, and it is as high as a cloud, second only to Gongga Mountain in king of the hill, Sichuan. It is the most beautiful of the four peaks and one of the most beautiful snow-capped mountains in China.

Siguniang Mountain Scenic Area consists of four snow peaks and three gullies, namely Shuangqiao Gully, changping valley Gully and Haizigou Gully, and tickets are sold separately for each ditch.Siguniang Mountain has steep mountain slopes and continuous peaks, forming the most typical snow-capped mountains, alpine lakes, mountain meadows and virgin forests in western Sichuan. It is a paradise beauty that can completely rival Switzerland’s scenery and is called the "Oriental Alps".

Siguniang Mountain is a large scenic spot, the most interesting place is Shuangqiaogou, the most challenging is changping valley, and the most affectionate is Haizigou.

With a total length of 34 kilometers and an elevation of 2,900 meters at the entrance, Shuangqiao Gully is the only scenic spot in Siguniang Mountain where the three gullies can connect to sightseeing bus all the way, and it is also the most relaxed and scenic spot.

Address: Xiaojin County, Aba Prefecture, Sichuan Province

Tickets: 150 yuan (including two-way scenic bus, Ctrip)

Welcome to pay attention to the monsoon in Muztag. Let’s see the world together.

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Common misconceptions in sports: if you don’t exercise for a long time, you will exercise hard when you have time.

Sudden large-scale and high-intensity exercise will make the body difficult to adapt, causing severe fatigue and soreness all over, and can also cause tendon and muscle strain, and even sudden death during exercise. The correct exercise method is to start with a small amount of exercise, a small range and simple movements, so that the body can have an adaptation process. After about half a month, gradually increase the amount of exercise and enhance the intensity of exercise, and the movements should be from easy to difficult, step by step. (via disease control science)

Source: Beijing 12320 is listening

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These four fitness exercises, if you persist for a long time, have different benefits to your health.

Original content, those who carry it without authorization will be investigated!

Exercise and fitness is one of the things that we should insist on doing every day.

If you wait until you are old or have health problems before you think about exercising, it will be a little late. Although we can’t make fitness exercise as punctual as eating and sleeping, exercise can help us improve our resistance, reduce the body fat rate and maintain our vitality. Fitness is something that we all insist on doing.

For us, fitness exercise can not only strengthen our body, but also help us lose weight, improve our physique and physical fitness, help you improve your muscle strength, and improve every aspect of the individual.

If you neglect exercise because of your career, money may not buy health when you have health problems. Without health, your career can’t go on. Therefore, exercise is something that we need to persist in for a long time.

Everyone’s time, energy, ideas and adaptability are different, and there are different exercise methods in fitness exercise, and some people want to choose the best exercise method, but different exercise methods have different effects on our body.

For example, strength training can help you build muscles, and aerobic exercise can help you improve your cardiopulmonary endurance and break down excess fat. We should choose the exercise mode that suits us and make ourselves interested in sticking to it. For example, some people think running is good, while others think running is not good, which varies from person to person.

However, it is best to insist on diversification of sports. Don’t do a single sport, which is not only boring but also easy for the body to adapt. If the part of each training is too single, it is not conducive to their all-round development.

The following four daily fitness exercises are shared, and people who have time can do them every day. If you don’t have time, then choose 1-2 actions to exercise, in short, let yourself move.

1. Squat

As a golden movement in the fitness field, this movement can not only enhance the strength of the individual’s lower limbs, but also help the whole body burn fat and lose weight. Insist on squat training, enhance bone density, slow down the speed of muscle loss, and also slow down the speed of aging.

Squat is an exercise suitable for men and women, which can lift hips and thin legs, increase muscles and reduce fat. If you can insist on 50-100 squats every day, your muscles and figure will change greatly.

Step 2: Walk

Some people don’t like running, mainly because running requires a certain degree of cardiopulmonary endurance, and the process of running is too tired. Overweight people will hurt their knees and thicken their calves after running, so it doesn’t matter. We can take a walk instead of running.

Walking is also a kind of running, at least the intensity is relatively low. However, walking is less harmful to knee joints and the fat burning efficiency is slow. However, walking is more suitable for heavy people. Walk for an hour every day, and you can lose 5 or 6 pounds after one month.

3. Running

There are many kinds of running, such as jogging, running fast, running fast, etc., and the change of venue will also make you get different benefits and feelings.

People who insist on running will eventually fall in love with running and sweating. It’s uncomfortable not to run for a day. Although some people think that the process of running will be boring, the physical transformation of those who persist is obvious, such as your heart and lung function will be strengthened, your legs will become thinner and your body will become slimmer.

Running can not only lose weight, improve personal immunity, but also improve personal cardiopulmonary function. Many diseases that doctors can’t cure can be treated by running. Do you believe it?

4. HIIT interval training

HIIT interval training belongs to moderate and high-intensity exercise, which requires short training time and high fat burning efficiency, and is more suitable for office workers who usually have little time to exercise.

You can finish a training in 20 minutes at home, and HIIT can quickly raise your heart rate and put your body into a state of burning fat. HIIT interval training combines aerobic exercise and anaerobic exercise, which can reduce muscle loss. If you persist in HIIT for one month, you can obviously feel that your body’s energy and vitality have become vigorous and you can shape your body.

These four kinds of fitness programs are common in fitness activities. Keep doing 1-2 kinds of training every day. If you keep doing it for a long time, you will find that your body will get many unexpected gains.

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9 am! AFC executives announced major news: Congratulations to China Football! The fans cheered in unison

Before reading this article, please click "attention", which is convenient for you to discuss and share, and can bring you a different sense of participation. Thank you for your support.

Title: Rekindle the Blood: The Road to the Revitalization of China Football and the Asian Charm of Badminton When the hope of China Football is far away in the international arena, a sudden news is like a dawn, which breaks the dawn and illuminates the hope of China Football Revitalization. This is not only an exciting news, but also a confirmation of the deep belief of hundreds of millions of China fans. Let’s open a new chapter in China football and Asian badminton, which is a story about perseverance and continuous progress.

1. China Football: Preface to Challenge, Reform and Revitalization In the history of China football, we witnessed many tragic scenes. Our players wore battle shirts and sweated, and countless setbacks failed to break their progress. But this time, the meeting between AFC President Salman and China Football Association President Song Kai was like a long-lost rain after a drought, which injected vitality into China football.

President Salman’s full support is not an empty slogan, it indicates the recognition and expectation of China’s football reform in international football. This is not only an opportunity, but also an important task, a commitment to history and to hundreds of millions of China fans.

Second, the expectation of fans and the cultural connotation of China football. The spirit of China football is far more than a 90-minute game. It is related to a culture, a kind of perseverance and unity and cooperation deeply rooted in the bone marrow of the Chinese nation. Our fans expect not only the victory of the game, but also the embodiment and inheritance of this spirit.

Third, the witness of history: China’s tenacious spirit. Every struggle in adversity and every competition is the best interpretation of China’s football spirit. This spirit is our precious wealth. It tells us that no matter how powerful our opponent is, we will never give up.

Fourth, unite as one: the unchangeable principle of China football. Within the China football team, unite as one is an eternal theme. This unity can help us overcome difficulties in international competitions and create miracles in domestic leagues.

5. Enterprising mentality: The transformation and breakthrough of China football. From the introduction of coaches to the training of players, China football has been constantly trying and reforming. This enterprising mentality is our best weapon in the face of international competition.

6. Badminton in the Asian Games: A venue for displaying Asian charm. Let’s take a look at badminton events in the Asian Games. This is not only a sports competition, it is an exchange of cultures and skills of Asian countries, and it is also a concentrated display of badminton charm.

Vii. The Beauty of Competition: A Review of Badminton Events in the Last Asian Games. In the badminton events in the last Asian Games, the outstanding performance of players from various countries showed the world the level of Asian badminton. Every swing, every leap tells the dream and sweat of Asian badminton players.

Badminton in China: The embodiment of honor and team spirit. Every minute and second of the China team on the court is telling honor and responsibility. Our athletes make friends with the ball and promote peace with the game, which embodies the team spirit and the principle of friendship first in badminton.

Cultural exchange of badminton events in the Asian Games The Asian Games is not only a sports feast, but also a bridge of culture and friendship. In badminton competitions, we saw mutual respect and learning in different cultural backgrounds.

X. Looking to the Future: A New Journey of Asian Badminton With the continuous development of Asian badminton, we look forward to seeing more Asian faces on the international stage in the future, and we also hope that this sport will continue to spread its unique charm.

From China football to Asian badminton, we see not only the fierceness and beauty of sports, but also the depth and breadth of culture behind sports. Let’s hope that in the future, China football and Asian badminton will shine on the international stage, bringing more excitement and encouragement to sports fans all over the world.

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Football synthesis: the top 16 men’s soccer teams are released

Xinhua News Agency, Hangzhou, September 25th (Reporter Wei Yijun) On the 25th, there were seven football matches in the Hangzhou Asian Games. The men’s soccer team finished the last round of group matches, and all the top 16 were produced. The women’s football team played five games, and Vietnam, South Korea, Uzbekistan and Japan all beat their opponents by a big margin.

In the final round of the men’s soccer group match of the Asian Games, China lost to Uzbekistan 1-2 in Group C, and Japanese team beat Palestinian team 1-0 in Group D..

The score result of football match on 25th.

According to the rules, the top two of the six groups and the third place of the four best teams advanced to the top 16. The top two teams from China and India in Group A, Iran and Saudi Arabia in Group B, Uzbekistan and Hongkong, China in Group C, Japan and Palestine in Group D, South Korea and Bahrain in Group E, North Korea and Kyrgyzstan in Group F, and the four best teams, the third Myanmar, Qatar, Thailand and Indonesia, advanced.

According to the schedule, the China Men’s Football Asian Games team will play Qatar in the quarter-finals on the 27th.

The women’s football team played five games on the same day, and there were big scores in four games. In Group A, Uzbekistan beat Mongolia 6-0, ranking second in the group after China. In Group D, Vietnam beat Bangladesh 6-1, while Japan beat Nepal 8-0. In Group E, China lost to Myanmar 0-1, while South Korea beat the Philippines 5-1.

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Take you to know the history of beauty and makeup development in China and enter the world of beauty.

Press:The new generation pays more attention to new concepts such as "functional beauty" and "pure makeup".

"The clouds want clothes, flowers, and capacity, and the spring breeze blows the threshold to show off China." Beauty has always been ever-changing, and people have different standards and needs for beauty in different periods.

From "Yanzhi" 3,000 years ago to 2023, China has gone through the 3,000-year beauty history of Haohao Tangtang. Ancient facial makeup was generally suitable for women, and it was especially popular from the Shang and Zhou Dynasties to the Sui, Tang and Five Dynasties. People pounded the red orchid leaves in Yan’s land into juice and condensed it into fat makeup, which was called "Yanzhi", which was later rouge. The powder was called "Fu Powder" and the thrush was called "Daihei". The aesthetic habits of different periods in the past dynasties made the types of face makeup colorful, such as white makeup in Han Dynasty, oblique red makeup in Wei Dynasty, gorgeous peach blossom makeup in Tang Dynasty, drunken makeup, simple and elegant thin makeup in Song Dynasty, etc.

The earliest cosmetics was Guangshenghang, which was founded in Hong Kong in 1905. It mainly produced "Shuangmei" toilet water and vanishing cream, only 10 years later than "Ponzi’s vanishing cream" which came out in 1895. At that time, only a few big cities in China produced cosmetics, and the quantity was also small.

Image source: official website, shanghai jahwa

During the 1920s and 1940s, elegant and beautiful oriental makeup became popular. The makeup features in the 1930s are somewhat the same as those in the 20s, with white as the base, while the rest of the makeup focuses on circles, round faces, round blushes, half-moon eyebrows, round lips, and curved facial lines. In the early 1940s, due to the difficulties in material life at that time, the whole social atmosphere tended to be natural and simple, the popular characteristics were universal but not obvious, and makeup was also in line with nature.

In a word, the beauty of the 1940s can be said to be a kind of introverted sexiness. Characterized by soft and curved eyebrows. The balsam and vanishing cream used by Chinese people in this period were the two most used cosmetics at that time, and vanishing cream may be familiar to the older generation. This cosmetic, called vanishing cream, is a non-greasy skin care cosmetic. It disappears immediately after being applied to the skin, and it is named after snowflakes. However, vanishing cream is not a brand of cosmetics, but a general term for skin care cosmetics.

At that time, the most popular cosmetic brand was Baique Ling, which was the representative of balsam and the preferred skin care product for celebrities and nobles. At the same time, it is also a skin care luxury that has influenced generations. In addition, there are Friendship, Hongmei and Ya Shuang, which, according to the present words, were hot brands of vanishing cream at that time, and they were very popular at that time.

Image source: Baique Ling official Weibo

From 1950s to 1970s and 1950s, western makeup was highly sought after, with Monroe as a model of feminine charm. As a whole, facial makeup in this period was mainly characterized by the wisdom style with distinct facial features, and the colors were mainly blue, green and brown. The eyeliner rises above the end of the eye. In the 1960 s, when material resources became increasingly abundant, a new generation of young people grew up. Fashion is bolder, ladies’ skirts are shorter, and miniskirts and neutral clothes are sought after by young people. In makeup, thick eyeliner has become a very popular trend, making eyes look bigger and brighter. This decade has also spread false eyelashes to all parts of the world. Soon, many people began to use long false eyelashes and mascara, and the lower eyelashes began to become longer. With colored eye shadow, the lip color was also light at this time.

In the 1970s, more "natural ingredients" were added to cosmetics to meet people’s growing demand for beauty. Bronze began to be incorporated into makeup in large quantities, and pearl powder became popular, in order to make people look healthier and shine and highlight cheekbones. Twilight and cream eye shadow have become very popular trends, and transparent lip gloss has become the mainstream. At that time, the advertisements on TV didn’t know how many times to broadcast "Dabao" a day.

In addition, Procter & Gamble, which is the first representative of international cosmetic brands to enter the China market, has touched the hearts of many young people with OLAY Olay. In this era, people pursue fashion and pay considerable attention to their appearance beauty. Coupled with the continuous improvement of material living standards, people’s requirements for cosmetics are getting higher and higher. Therefore, Dabao’s cosmetics were all the rage at that time, and Olay was not inferior.

80-90 years, 80 years is an era of color, popular hair and makeup are exaggerated. With the return of disco music and the rapid development of economy, women began to make a fuss about eye makeup. Singers such as Madonna, who was all the rage at that time, led the trend, and blue, purple and pink eye shadows were overlaid to obtain a rainbow-like effect. Colored mascara and bright and bold lips were very popular in this decade, and the first anti-aging skin care products appeared in the late 1980s. During this period, Meijiajing and Xiafei were well-known cosmetics brands.

The 1990s seemed to be a counterattack against the fashion excess in the 1980s, and makeup began to return to minimalism. At that time, classic Hong Kong and Taiwan stars such as Brigitte Lin, Joey Wong, Maggie Cheung, Athena Chu, and other great beauties’ makeup was very simple, and they returned to health and nature without heavy makeup, which was very in line with the oriental aesthetics.

In the 21st century, with the emergence of new things, makeup has a higher level of leap and development. At this time, the makeup becomes more feminine, women’s eyebrows become thinner, the eyebrow arch becomes clearer, and it is matched with shiny lip gloss. Thick, feathered eyelashes are popular again, and various mascara and eyelash care products enter the market.

Image source: the idea of the worm

2021 is also an era of skin rejuvenation and nude makeup. Due to environmental factors, the frequency of going out is decreasing, and more and more time is spent at home. Wearing masks has become a daily life, but in contrast, people began to look for patterns in other places, for example, the demand for eye makeup products and nail art has become increasingly strong.

Nowadays, with the rise of the "Z" era, their understanding of makeup, as well as the diversification and deep-seated needs of makeup are constantly changing. The new generation pays more attention to new concepts such as "functional beauty" and "pure makeup", and pays more attention to factors such as safety, health, ingredients and interest in choosing cosmetics.

Image source: the idea of the worm

For the generation of young people who grew up in China’s rapid economic development and digital development, they are independent, willing to try new things and have a global vision and a sense of social responsibility. They are more willing to find their place in traditional culture and consciously choose domestic brands. Such as the perfect diary of popular brands, Hua Xizi, and popular national beauty cosmetics such as Mao Geping and Hua Zhiming. Perfect Diary defines the brand slogan as "beauty has no limit", and advocates that the younger generation should not be bound by external labels, strive to break through themselves, actively explore the infinite possibilities of life and make themselves better. It embodies the young people’s exploration, remolding and expression of beauty.

With the steady development of China’s economy and the rapid improvement of the cultural self-confidence of the new generation of consumers, the brand influence of China is expanding, and the domestic beauty brands will rise by the "national tide" and will be favored by more and more consumers.

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The beauty industry is shocking, with low cost and high marketing. It turns out that we are all capital leeks.

Recently, a picture of "Cost Distribution of 79 yuan Flower Xizi Eyebrow Pencil" has gone viral on the Internet.

The insider of the industry revealed in it is surprising.

The picture shows that,79 yuan’s Huaxizi Eyebrow Pencil was awarded as high as 63 yuan in Li Jiaqi, accounting for nearly 80%.

This makes people wonder why the anchor, as a lip-service salesman, draws such a high proportion.

You know, the percentage of ordinary cosmetics counters only accounts for about 5% of the total selling price, and the maximum is no more than 20%.

Back in March, 2019, Huaxizi Loose Powder became popular in the live broadcast room in Li Jiaqi.

In 2020, in the live broadcast room in Li Jiaqi, Hua Xizi appeared 71 times, with an average cooperation of 5.9 times per month.

With Li Jiaqi’s amazing ability to carry goods, Hua Xizi surpassed the perfect diary from the "618" promotion in 2020 and became the first seller of domestic cosmetics.

It can be said that Hua Xizi grew up by relying on Li Jiaqi. In order to maintain cooperation with Li Jiaqi, he can only increase the proportion of rebates.

In addition to Li Jiaqi, Hua Xizi also used a set."high rebate"In the mode of anchor with goods, more than 300 online celebrity bloggers were launched within 3 months.

In addition to cooperating with the anchor, Hua Xizi has a similar growth path to other cutting-edge domestic cosmetics brands, and also has a variety of marketing methods.

Please be endorsed by the first-line stars, put in elevator advertisements, plant grass in KOL, online celebrity, etc.

howeverHua Xizi, who started from marketing, has a low cost performance.

69 yuan’s eyebrow pencil in the official flagship store of Huaxizi,The refill is only 0.07 grams.

What is this concept? In other words, Hua Xizi’s eyebrow pencil averages 985.71 yuan per gram, which is equivalent to 1.5g of gold.

This is not selling eyebrow pencils, this is selling gold pens!

Lao Yang, who OEM eyebrow pencils for various brands, revealed that,An ordinary eyebrow pencil of 49-69 yuan on the market, the cost price is 4.3 yuan/piece.

In addition, except for a few domestic beauty brands with self-built factories, most enterprises choose to entrust OEM production.

The same foundry often produces products for multiple brands at the same time, so it is easy to produce products with different brands and different prices, but with the same quality.

It is understood that the manufacturer of Hua Xizi Eyebrow Pencil not only OEM for Hua Xizi, but also owns its own brand.

The price of two eyebrow pencils sold by the factory’s own brand is lower than that of Hua Xizi, and the price of one of them is 0.2g in 57 yuan.

According to the unit price of grams, the price of the factory’s own brand eyebrow pencil is three times cheaper than that of Huaxizi eyebrow pencil.

Normal people can choose which product is cost-effective with their toes.

But as the eyebrow pencil incident happened, a beauty blogger said:"If you only talk about the product itself, you can buy the same quality eyebrow pencil for 10 yuan, but if you don’t care about the quality and just want to spend the shell of Xizi eyebrow pencil, then 79 pieces are worth it."

In reality, there are also many people who are eager for the fancy appearance of the brand.

What can I buy for 799 yuan? You’ll never believe it.

Huaxizi gift box with gorgeous appearance can be called "straight man gift ceiling".

On major social platforms, Tucao received countless posts from her boyfriend’s Huaxizi gift box.

In the luxurious packaging similar to the moon cake box, only three lipsticks are filled, and the other boxes are all empty.

Things are average, and the price is not low. Which fairy is not angry when she receives this?

In addition to Hua Xizi, other domestic beauty cosmetics have made a lot of efforts in appearance.

For example, Yixian E-commerce, the parent company of Perfect Diary, and Fanmilin, who sponsored a variety show, applied for most of the patents related to design, and the patents for component research and development accounted for a relatively low proportion.

Some netizens said: "I won’t buy a cosmetic when it starts to emphasize how beautiful the packaging is."

The gaudy domestic beauty made on the outside can only fool boyfriends who don’t understand cosmetics, and exquisite pig girls would rather pay higher prices to buy foreign goods with higher quality in their hearts.

However, high-priced international beauty brands must represent good quality?

Please take a look at Netease Commercial’s published price composition chart that analyzes international big-name beauty and skin care products.

The price of perfume is 776.6 yuan, and its raw material cost is only 15.6 yuan, accounting for 2%; The tariff is as high as 257 yuan, accounting for 33%.

The advertising and promotion expenses of Lancome Essence Muscle Liquid are as high as 334.8 yuan, accounting for 31%; The cost of raw materials is 21.6 yuan, accounting for only 2%.

SK-II Fairy Water, which costs thousands of dollars, and Shiseido 730 yuan/15g eye cream, all cost less than 10 yuan.

This shows that,International big-name beauty and skin care products are expensive in advertising promotion fees and tariffs, and the cost of the products themselves is extremely low.

Why can the raw material cost of international brands be so low? It is because many of their products are also produced by domestic foundries.

For example, Kosmeishi, the first makeup factory in China, which works for many domestic brands, also cooperates with international brands such as Lancome, Shu Uemura and Maybelline.

In other words, many imported cosmetics you bought are actually Made in China. But after putting on the coat of an international brand, it was presented to the altar.

After all, consumers are willing to spend a lot of money to buy international beauty brands for it.Brand awareness and international brandsPay for this identity.

And the efficacy of international big-name products may not match its high-end image.

Previously, Zhihu netizens anonymously broke the news that Estee Lauder products used hormones.

This netizen’s original skin has never been allergic, and there is no need to worry about eating spicy acne.

After using Estee Lauder’s products, her face always itches, and she also has red pimples that can’t be eliminated.

In addition to the quality of the products themselves can not be guaranteed, some international brands also make false advertisements in order to increase sales.

Just at the end of last month, Watsons was fined 80,000 yuan by the Market Supervision Administration for publishing a false advertisement that moisturizing aquatic products contained "whitening" and other effects.

So you see, international brands are not as perfect as we thought, and there may be deeper inside information in places you don’t know.

Domestic beauty cosmetics want to crack the big-name worship of consumers and seize the market quickly, not by overwhelming marketing means.But listen to the real needs of consumers, improve the quality of products and lower the price.

In this respect, other categories of domestic brands provide a good reference.

With the continuous fermentation of Li Jiaqi’s live rollover event, "a flower falls and everything comes to life", many domestic brands have taken advantage of the situation to come to the table.

Among them, the most representative is the old-fashioned daily chemical brand "Bee Flower" founded in 1985.

On the night of Li Jiaqi’s rollover, the live broadcast room of Bee Flower flooded into ten thousand people, and was teased by netizens: "This is the most unpretentious business war".

The official account of Bee Flower in Tik Tok has also increased by 569,000 in one day. Some people say that all the fans lost in Li Jiaqi have been picked up by Bee Flower.

Compared with picking up fans, Fenghua is better at picking up boxes.

Before, some netizens placed an order for bee flowers, but I didn’t expect the courier box I received was not a bee flower.

The bee flower responded that the box was too expensive and had to pick up the unwanted box thrown away by other families.

When some netizens commented that the packaging of bee flowers was "cheap", it replied "I am already very cheap".

Not long ago, when actress lareina was caught in a tax evasion scandal, Bee Flower released a video in Tik Tok saying, "If I don’t have the money to invite a spokesperson, I won’t collapse."

Why are the bees that have been selling badly so poor that they have no money to buy boxes, change packaging and invite spokespersons?

Because it is to reduce their own profits to provide you with cost-effective products.

"The price increase is only 2 yuan in 10 years"

"It has been established for 36 years without any punishment record"

"The only funds are used to research the breakthrough and upgrade of products."

……

It is this business strategy that is considered for consumers everywhere, which makes bee flowers win the hearts of consumers.

According to the chairman of Bee Flower, the gross profit margin of Bee Flower is only 15%, which is far lower than 40% of international brands.

In his view, instead of spending a lot of money on advertising, it is better to win by product quality and give profits to consumers.

Until now, bee flower is still implementing this strategy.

And Fenghua is just the epitome of many high-quality domestic brands.

For example, Hongxing Erke, an old shoe company that donated money to Henan, and Baixiang instant noodles, which have always insisted on hiring employees with disabilities, have all caught this "splash of wealth" and once again glow in the second spring.

Compared with the beauty brands who spend money on marketing, these domestic brands only use high-quality products to stand at the core of the brand.

Without the guarantee of high quality and reasonable price of products, no matter how gorgeous packaging and fancy marketing are, what is built is just a castle in the air that may collapse at any time.

Obviously, Hua Xizi did not see this clearly.

This time, it is inevitable that Huaxizi will follow Li Jiaqi’s word-of-mouth rollover.

First of all, Hua Xizi, who relies heavily on the anchor, needs to bear the negative impact of the anchor’s personal mistakes on the brand.

Secondly, the business strategy of focusing on R&D and marketing has left a flashy impression on consumers.

In addition, in the apology statement, I have always stressed that I am a domestic product, but the product has not achieved the same high cost performance as other domestic products.

For domestic products that have national feelings and are really considered for consumers, the masses will support them sincerely and with real money.

But for those brands that make money under the banner of domestic products, no one wants to be kidnapped by morality and become the leek of capital.

With the maturity of the concept of national consumption, the people’s fascination with foreign beauty brands has gradually dispersed.

If domestic beauty cosmetics want to seize the market, they still have to rely on excellent products and innovation that keeps pace with the times while "marketing opens the way".

Believe that even if there is no anchor shouting "buy it, buy it", there are still people who are willing to pay for the truly good quality products.

No one likes routines, and sincerity is always king.

Author of this article | Zhang Mo Yi
Editor in charge | faint Cui
Planning | Blue Orange