标签归档 西安高端外卖

通过admin

On the atmosphere, China football is still far ahead, far ahead of German football.

Do you remember that last year, the Top10 classic story happened in China football?

It is said that there was a big upset in the second round of the FA Cup in 2022. Beijing Guoan was eliminated by Jingchuan Wenhui, the Chinese champion team, at 5: 7, which broke the big upset. You should know that Zhongguan is the fourth professional league in China and it is an amateur team, but Jingchuan Wenhui still belongs to the downstream team in the Chinese champion.

However, after the game, the official account of Beijing Guoan issued a document saying: This is a close game, and finally said that Jingchuan Wenhui, which is better in strength, won the game. This also made some Guoan fans angry, lost to amateur teams, and boasted that they were stronger than themselves, and they really lost face.

In a word, the top team in the top football league in China lost to the fourth league, which is quite calm. How easy it is to respect that this is a close game.

Let’s go to German football, Bundesliga and European football overlord Bayern Munich, needless to say; The other team, Saarbrü cken, is quite unknown to us. According to media reports.Saarbrü cken is a German football team in the third division. In the second round of the German Cup between these two teams with such a big difference, Saarbrü cken actually pulled down the giant Bayern 2-1 in 96 minutes.

The 96 th minute lore

After the game, start fromThe Saarbrü cken team came to see their mood. Saarbrü cken player Zelitz said: Up to now, my mind is in a mess. I don’t know how to be happy. No one can guess the result. Before the game, we had achieved the result that we might suffer a fiasco, but in the end, when you saw that the scoreboard said 2-1, it was incredible.

The winner is not as calm as our China team, which is quite understandable, because it is difficult to leapfrog the victory because of the details and systematization of German football.

Look at Bayern again, losing and losing. From the club official, "this is unacceptable. I don’t understand why the players played so badly in the first half." Disappointment is huge. " To the players’ "Unbelievable. Unbelievable. We are really disappointed with this result. "

Compared with Beijing Guoan, Bayern’s tolerance is much smaller and a little frustrated. Look at the official announcement of Guoan: this is a close game, and the opponent’s strength is even better.

My humble opinion, rather critical, I wonder if football in China is the real atmosphere, or is it shameful.

通过admin

The meaning of sports

The significance of sports In modern society, sports have become an indispensable part of people’s lives. Whether sweating in the gym or running outdoors, sports play an important role in nature.

First of all, exercise is very important for good health. Moderate exercise can enhance muscle strength, improve cardiopulmonary function and promote blood circulation, thus reducing the risk of disease. Moreover, through exercise, you can consume excess fat in your body, shape your ideal body shape and improve your self-confidence.

Secondly, exercise also helps to release stress and emotions. In busy work, people often bear all kinds of pressures, and moderate exercise can make the body and mind relax briefly. Whether it’s running, swimming or yoga, it can make people feel happy, relax and bring a happy experience.

通过admin

9 am! AFC executives announced major news: Congratulations to China Football! The fans cheered in unison

Before reading this article, please click "attention", which is convenient for you to discuss and share, and can bring you a different sense of participation. Thank you for your support.

Title: Rekindle the Blood: The Road to the Revitalization of China Football and the Asian Charm of Badminton When the hope of China Football is far away in the international arena, a sudden news is like a dawn, which breaks the dawn and illuminates the hope of China Football Revitalization. This is not only an exciting news, but also a confirmation of the deep belief of hundreds of millions of China fans. Let’s open a new chapter in China football and Asian badminton, which is a story about perseverance and continuous progress.

1. China Football: Preface to Challenge, Reform and Revitalization In the history of China football, we witnessed many tragic scenes. Our players wore battle shirts and sweated, and countless setbacks failed to break their progress. But this time, the meeting between AFC President Salman and China Football Association President Song Kai was like a long-lost rain after a drought, which injected vitality into China football.

President Salman’s full support is not an empty slogan, it indicates the recognition and expectation of China’s football reform in international football. This is not only an opportunity, but also an important task, a commitment to history and to hundreds of millions of China fans.

Second, the expectation of fans and the cultural connotation of China football. The spirit of China football is far more than a 90-minute game. It is related to a culture, a kind of perseverance and unity and cooperation deeply rooted in the bone marrow of the Chinese nation. Our fans expect not only the victory of the game, but also the embodiment and inheritance of this spirit.

Third, the witness of history: China’s tenacious spirit. Every struggle in adversity and every competition is the best interpretation of China’s football spirit. This spirit is our precious wealth. It tells us that no matter how powerful our opponent is, we will never give up.

Fourth, unite as one: the unchangeable principle of China football. Within the China football team, unite as one is an eternal theme. This unity can help us overcome difficulties in international competitions and create miracles in domestic leagues.

5. Enterprising mentality: The transformation and breakthrough of China football. From the introduction of coaches to the training of players, China football has been constantly trying and reforming. This enterprising mentality is our best weapon in the face of international competition.

6. Badminton in the Asian Games: A venue for displaying Asian charm. Let’s take a look at badminton events in the Asian Games. This is not only a sports competition, it is an exchange of cultures and skills of Asian countries, and it is also a concentrated display of badminton charm.

Vii. The Beauty of Competition: A Review of Badminton Events in the Last Asian Games. In the badminton events in the last Asian Games, the outstanding performance of players from various countries showed the world the level of Asian badminton. Every swing, every leap tells the dream and sweat of Asian badminton players.

Badminton in China: The embodiment of honor and team spirit. Every minute and second of the China team on the court is telling honor and responsibility. Our athletes make friends with the ball and promote peace with the game, which embodies the team spirit and the principle of friendship first in badminton.

Cultural exchange of badminton events in the Asian Games The Asian Games is not only a sports feast, but also a bridge of culture and friendship. In badminton competitions, we saw mutual respect and learning in different cultural backgrounds.

X. Looking to the Future: A New Journey of Asian Badminton With the continuous development of Asian badminton, we look forward to seeing more Asian faces on the international stage in the future, and we also hope that this sport will continue to spread its unique charm.

From China football to Asian badminton, we see not only the fierceness and beauty of sports, but also the depth and breadth of culture behind sports. Let’s hope that in the future, China football and Asian badminton will shine on the international stage, bringing more excitement and encouragement to sports fans all over the world.

Because of the platform rules, only when you have more interaction with me will you be recognized as iron powder. If you like my article, you can click "Follow" and receive the article push as soon as you become an iron powder.

通过admin

A crazy night in European football: Rome turned Manchester United out, Serie A made history, and Ligue 1 was wiped out.

On April 21st, Beijing time, let’s take a look at the latest situation of European football.

Manchester United went away to Seville 0-3, and the total score was 2-5.

In the second round of the Europa League quarter-final, Maguire and Degea gave gifts one after another. In the end, Manchester United lost to Seville 0-3 away and went out with a total score of 2-5. Manchester United were eliminated from the European Games for six consecutive seasons by La Liga teams, including three by Seville.

Juventus 1-1 away to Portugal Sports, with a total score of 2-1.

In the second round of the Europa League quarter-final, Rabiot scored a goal and sent a point. In the end, Juventus drew 1-1 away from Portugal Sports and still advanced with a total score of 2-1. According to statistics, this is the 22nd time in the history of Juventus team to break into the European semi-finals, ranking first in Serie A and second only to Emperor Rensa in Europe.

Rome 4-1 at home to Feyenoord, with a total score of 4-2.

In the second round of the Europa League quarter-final, Rome conceded the goal in the 80th minute, and the total score was 1-2 behind. Dibala scored a life-saving goal in the 89th minute, which abruptly dragged the game into overtime. In extra time, Roma defeated Feyenoord 4-1 with goals from Sharawi and pellegrini, and reversed the promotion with a total score of 4-2.

Leverkusen away to San Giros 4-1, with a total score of 5-2.

In the second round of the Europa League quarter-final, Hlozek and Barker crossed the ball, Diaby and Frimpong each scored a goal, and Leverkusen beat the Belgian team Saint-Giros 4-1 away, and advanced with a total score of 5-2.

Under the leadership of young Alonso, Leverkusen returned to the European semi-final after 21 years. The last time they reached the European semi-final was in the Champions League in 2001/02. In the last 12 games, Leverkusen remained unbeaten with 8 wins and 4 draws. The last time they lost was 2-3 Mainz in the Bundesliga in February this year.

In the UEFA, Florence lost 2-3 away and still advanced with a total score of 6-4. While Basel eliminated Nice with a total score of 4-3. Alkmar beat Andre Laichter 4-1 on penalties and advanced 6-3 on aggregate. West Ham United beat Ghent 4-1 away and advanced 5-2 with a total score.

Serie A became the biggest winner. Together with AC Milan and Inter Milan in the Champions League, a total of five teams entered the European semi-finals, which is the first time in history. The French team was completely annihilated. This is the first time since 2019 that no French team has advanced to the semi-finals of the European War.

通过admin

In 2022, the cosmetics industry bid farewell to high growth: the cosmetics market has declined significantly, and it is true that wearing masks affects makeup.

Every reporter: Shu Dongni Every editor: Chen Junjie

"In 2025, China cosmetics will reach a trillion scale and is expected to become the world’s largest consumer market." In 2021, some data institutions gave predictions. However, according to the market research results of Intemin, the growth rate of cosmetics market has obviously slowed down this year. What changes have the epidemic brought to the cosmetics industry? A few years ago, the tide of domestic products was rough, but now it’s gone?

Around the above two issues, from August 23rd to 24th, at the 15th China Cosmetics Conference in Pinguan 2022, six entrepreneurs from the upstream and downstream of the cosmetics industry, from brands, channels and raw material producers, accepted an exclusive interview with the reporter of national business daily, including Li Jianfei, chairman and CEO of Vitality Group, Liu Qianfei, founder of Zhuben, Wu Tao, CEO of Yanli Cosmetics (China) Co., Ltd., and Shi Mingliang, founder of global growth system.

They told reporters that under the influence of the epidemic, the cosmetics industry as a whole bid farewell to high growth, but the sub-sectors such as efficacy skin care are gaining momentum; In the past, star enterprises entered a painful period of transformation, but it does not mean that the tide of domestic products has subsided, but the tide of capital has subsided. Farewell to the flow dividend, the cosmetics industry has entered the research and development era from the marketing era.

Image source: Photo Network -500692755

With the development of national economy, many industries, including cosmetics industry, are welcoming the wave of substitution of domestic products.

In 2020, Perfect Diary (that is, Yixian e-commerce YSG, with a share price of 1.32 US dollars and a market value of 788 million US dollars) landed in the capital market, becoming the first share of domestic beauty products, bringing the light of domestic products to the cosmetics industry, accelerating the influx of capital, and spreading financing news one after another in the industry, which also opened the biggest stage of domestic products.

However, the performance of the perfect diary after listing fell short of expectations. In less than a year and a half, it received a warning of delisting, and the impact of the epidemic was superimposed. The voice of the domestic product tide in the market was not as good as before. So, did the tide fall?

In response to this problem, the six interviewees all said that the tide of domestic products has not subsided. They believe that the fundamental driving force of the tide is the change of consumer demand, and young consumers have more confidence in national brands. Although affected by the epidemic, consumers are still enthusiastic about domestic products.

"Capital is an amplifier. The so-called ebb and flow is the ebb of capital investment in cosmetics industry." Liu Qianfei, the founder of the book, said.

In Liu Qianfei’s view, the perfect diary was successfully listed, and the capital had a good exit case in the secondary market, which led to a lot of "hot money" flooding into the primary market. Capital began to ripen cosmetics enterprises, resulting in a large number of capital grabbing projects, overvaluation of projects, rapid growth of new domestic brands and so on, which is also the time when the wave of domestic products is the biggest.

Now that capital has returned to rationality, investors of the whole consumer brand are worried about uncertainty, project selection is more critical, the threshold is higher, decision-making is more prudent, and the calmness of the secondary market is passed on to the primary market. Liu Qianfei believes that capital magnifies fear and anxiety.

Shi Mingliang, founder of the global growth system, said that in the past few years, domestic beauty products have experienced multiple dividend periods of price leveling, channel and online development of low-cost traffic, and domestic brands have ushered in rapid development. Now these dividends have subsided, and star enterprises in the past have also entered a transition period. But this does not mean that the tide of domestic products is fading.

Shi Mingliang pointed out that the fundamental driving force of the domestic goods boom stems from the national confidence of the younger generation. "Looking back to Japan, South Korea and the United States, in the past 100 years, a large number of national brands have risen, and China is also experiencing great development. Many local brands have risen. Any country will surely usher in the rise of the national tide in the process of the same economic development."

Li Jianfei, chairman and CEO of Vitality Group, also expressed the same view. He believed that it was unrealistic to accomplish what others had done in 20 or 30 years in just two or three years by relying on traffic, new channels and new demands. To a certain extent, the epidemic has accelerated the retreat of bad enterprises and brought the market back to rationality, which is more conducive to the development of the industry.

Li Jianfei also mentioned that the tide of domestic products has attracted more people’s attention to this industry, and resources and talents have flooded into the industry, which has also brought new development momentum and opportunities to the industry.

At present, the national pride of consumers in China is increasing. According to an Intel survey, 48% of beauty consumers aged 18-49 support the local economy. They are not only full of confidence and pride in local products/raw materials, but also hope to express their support for the local economy through their purchase behavior.

In the observation of Jin Yaoting, a senior analyst at Intemin, in recent years, consumers’ enthusiasm for buying domestic brands has surpassed that of Japanese and Korean brands.

Located as a direct chain brand of imported cosmetics, Yanli Cosmetics (China) Co., Ltd. has cooperated with more than 300 brands so far. Wu Tao, CEO of Yanli Cosmetics () Co., Ltd., said that Yanli started as an international brand at first, because there are no particularly high-quality brands in China. With the development of the industry, high-quality domestic brands have been rising in recent years. Since 2020, Yanli has also begun to introduce domestic brands.

"It’s not particularly much. We will inspect many aspects such as unit price, technology research and development and brand concept." Wu Tao said that although the current operation is still dominated by international brands, domestic products are still in fashion.

Image source: Photo Network -500553887

However, it is undeniable that the domestic tide of cosmetics encountered an epidemic, and both of them also reacted. Six entrepreneurs all talked about the three-year epidemic has brought many changes to the cosmetics industry. To sum up, there are three points. The first is that the cosmetics industry has entered the era of research and development from the marketing era, and the past traffic play method is not feasible.

Li Hewei, founder and chairman of Weibo Haitai Biological Group, said that one change is the intensified competition in channel marketing. Whether it is from live broadcast, short video or planting grass in the whole channel, the input-output ratio (ROI) is getting lower and lower.

Wu Tao said that under the influence of the epidemic, offline traffic decreased, prompting cosmetics companies to look for new traffic online, and channels and brands were online, which also made online traffic more and more expensive, and enterprises that smashed traffic as brands and channels were accelerated to be eliminated.

The epidemic has also accelerated the cosmetics industry into the era of intensive cultivation. "Before 2022, the playing styles of all brands tend to be the same. In the live broadcast era of online celebrity’s economy, there will be differentiation in every subdivision of the track. Some will intensively cultivate ecology, some will focus on efficacy skin care, and some will be medical beauty skin care. The future category and traffic play will be extremely differentiated." Liu Qianfei said.

"Before the epidemic, enterprises paid attention to traffic-driven, and now everyone pays more and more attention to the operation of internal strength. Before the meeting, everyone focused on live broadcast, traffic, private domain and operation, and this year it focused entirely on the profit level." Shi Mingliang mentioned that in the cosmetics industry, the cost before the epidemic has been pre-positioned, and the post-epidemic era has become a cost post-positioning.

"Cost pre-positioning means that a lot of costs are invested before the results are obtained, such as traffic delivery, high pit fees and endorsements, which means that the representatives are very confident in themselves. After the epidemic, especially since the beginning of this year, it is basically a post-cost thinking. Everyone may not even be willing to pay a penny before seeing the sales, and the advertising revenue of the platform is greatly affected. " Lion bright explained.

Shi Mingliang believes that the main reason for this change is "expected deterioration", and the future uncertainty of the market, new policies and external factors may lead to sudden changes in the industry.

The expected deterioration has directly brought about the second change, and the supply chain and upstream enterprises have gained more attention, which is also the aforementioned R&D era. "Competition is intensifying, and enterprises have to differentiate themselves at the product end, which naturally extends to the source of the supply chain." Li Hewei said that another obvious change brought about by the intensification of traffic competition is that the competitive situation extends upstream, focusing on research and development and raw material production.

Shi Mingliang also mentioned that the integration of upstream and downstream is strengthening, changing the traditional marketing orientation, and now focusing more on R&D orientation or product strength orientation to enhance competitiveness. "In the past, factories may be owned by factories, brands by brands, and channels by channels. Now it may be the integration of factories, brands and channels, and brands with integrated production and marketing will be more competitive."

In the past few years, the development of brands has also brought prosperity to supply chain enterprises. Under the background of expected deterioration, supply chain enterprises have become more stable. Shi Mingliang believes that this also explains the transfer of capital to the upstream supply chain, the rapid development of the upstream supply chain, and more and more supply chain enterprises seek listing.

As an upstream supply chain enterprise of freeze-dried mask sub-brands, Weibo Haitai has cooperated with L ‘Oré al, Betaine, shanghai jahwa, Yiyi Herbal Medicine, Baiqueling and other brands. Li Hewei has positioned Weibo Haitai as a technology-driven raw material company, and as the company behind the brand, it has also begun to enter the public’s field of vision in recent years.

The third change is that in 2022, the make-up market showed an obvious downward trend, consumers paid more attention to skin care, and cosmetics as a whole bid farewell to high growth, but the sub-sectors ushered in rapid development.

According to the data of cosmetics retail sales of National Bureau of Statistics, in 2021, the total retail sales of cosmetics in China was 402.6 billion yuan, an increase of 18.41% over the previous year, which was the largest increase in the total retail sales of cosmetics in China in the past eight years. However, according to the latest main data of the total retail sales of social consumer goods in July 2022, the total retail sales of cosmetics from January to July was 216.1 billion yuan, down 2.1% year-on-year.

Source: National Bureau of Statistics.

In fact, since the beginning of this year, the total retail sales of cosmetics has shown an obvious downward trend. From February to June, the monthly retail sales of cosmetics increased by 1.8%, -3.6%, -5.2% and -2.5% respectively, which is far from the high double-digit growth in previous years.

In the first half of this year, Mintel conducted a survey of nearly 3,000 consumers in four first-tier cities in the north, Guangzhou and Shenzhen. According to the observation of consumers in Mintel’s report "The Impact of COVID-19 Epidemic on Consumers in China-May 2022", consumers are more inclined to buy necessities such as food and basic home care products, which are more important than beauty and personal care products.

Make-up products are no longer the primary consideration in difficult times. Consumers may downgrade to cheaper products and lower the priority of non-necessities. Consumers will choose to use up their previous stocks or even stop buying. "There is a very interesting data in our survey. Only 26% of consumers said that even wearing masks, the steps of makeup are still the same as before the epidemic, and wearing masks still has a great impact on everyone’s overall makeup." Jin Yaoting, a senior analyst at Intemin, said.

According to Mintel data, the makeup market in China is subdivided by face, lips, eyes and nails. Compared with 2021, the total sales and growth rate in 2022 have declined to varying degrees.

The epidemic has caused a local shrinkage in the cosmetics market. Liu Qianfei said that consumers’ consumption habits have changed and impulse purchases have decreased, but not all categories are declining, but structural changes have taken place.

Shi Mingliang also expressed the same view. He said that the pressure on mass cosmetics is very serious this year, especially the decline of cosmetics is obvious, but there are also new opportunities for growth, that is, the growth of segmentation areas. Focus on, functional skin care, Light medical cosmetology, children’s maternal and child skin care, men’s beauty cosmetics and other sub-sectors have increased significantly.

According to IT Orange, the number of investment events in the cosmetics industry in the domestic primary market from 2018 to 2021 was 37, 38, 70 and 113 respectively, and the number only increased, but from the beginning of 2022 to the end of August, the number of investment events in the cosmetics industry was only 17. Among these 17 investment events, production, supply, research and development, skin care and men are the key words of the enterprises that have been invested.

At the same time, as the executive director of China Flavor Cosmetics Association, Li Hewei is also concerned that in recent years, policies such as "Standards for Quality Management of Cosmetics Production", "Measures for Supervision and Management of Cosmetics Production and Operation" and "Regulations on Supervision and Management of Cosmetics" have been intensively promulgated, and the requirements for enterprise compliance are also improving.

national business daily

通过admin

Tencent Miha Tour heads-on confrontation! Who won the second chaos in 2023?

Hello, everyone, I’m Dr. X. With the official arrival of the summer file, our long-awaited 2023 second tour chaos has finally reached the white-hot stage of bayonet fighting. In the last three months alone, there have been more than 10 new second tours on the market, which are huge and very lively.

However, after a hand-to-hand combat, the result of the firefight was terrible. Except for Star Rail, which stands on the best-selling list, it seems that none of them can play. So, what’s the performance of these two tours recently? What is the specific reason behind the product rushing to the street?

Today, I will take you to make a mid-term observation of the battlefield and take stock of a wave of recently launched secondary games.

Collapse: Star Dome Railway

First of all, Lao Mi’s "Star Rail" is definitely a success beyond expectations. Before the launch of the Star Railway, many friends were actually wondering, it’s 2023, but Mihayou turned around and played such an old turn-based game. Can it really be done?

As a result, the people who questioned were once again beaten in the face, and Xingtie made about 5 billion yuan in the first month. Players originally wanted to see the drama of other manufacturers fighting the original god, but in the end it was old rice who came to sister battle himself.

As a Kryptonian who has been working full-time and has filled the abyss (chaotic memories), I still have some research on Xingtie.

The success of Star Rail can be summarized as follows: firstly, it inherits the basic disk of Mijia users, and on this basis, it optimizes and improves various minor problems next door, which is not liver-warming to play. Even the new version was sent to ten companies. He really, I cried to death.

Second, the role-building and plot performance of Star Rail go further, which is the core profit point of Mijia Game. At the same time, because it is a turn-based system, the skill design of the role can be more unconstrained.

Let’s just say that Jingyuan and Yinyuejun are not within my scope at all in terms of XP. But he meowed, the design was so handsome that he really couldn’t help but want to take it home.

Thirdly, if you have studied the battle of Xingtie in depth, you will find that its underlying mechanism is quite complicated. A seemingly simple round can be divided into several stages, and the judgment nodes of skills are also very particular. Therefore, despite the turn-based system, it has made a strong strategy and playability.

In May, I raised the problem of insufficient cultivation resources, which has been basically solved after the official activities have been intensified in the past two months. Therefore, although Xingtie itself was born with a golden key, it still broke through its own upper limit and achieved great success.

The seventh epic

Then let’s talk about the second winner, The Seventh Epic of the Middle Horse (E7 for short).

E7 has been on the line for more than a month, ranking ninth on the best-selling list. At present, 50 people are fluctuating up and down, and the score is still rising, which is considered stable. Moreover, the world arena, the core of the game, just opened half a month ago, and it is estimated that there will be some stamina to go up again.

There is no doubt that E7 is also successful, and even achieved a counterattack. Old X When I talked about E7 in video last time, most of the audience were cautious, indicating that the game was out of date. As a result, I didn’t expect it, but it became the best one except Star Rail.

And according to the news I got from my friends in Zi Long, they did a very good deal. In fact, E7′ s agent was signed as early as 18 years ago. At that time, because Korean games couldn’t get in, no one robbed it, and the agency fee was very low, so it was a big bargain. Can only say that Zi Long boss in business, is really a little level.

Aurora at White Night

Then there are two other medium-sized horses, Aurora on a White Night and Back to the Future, which I would like to call "Rucheng". That is, it seems that it didn’t work, and it seems to work again.

As "Aurora at White Night", which carries Tencent’s second-yuan ambition and contains a golden key at birth, it is really full in art vertical painting. I took these pictures as wallpaper after reading them.

But apart from art, Aurora at White Night is almost all short-board. Even the grid is like a hand rush, and it will wither immediately after a wave breaks out; The secondary flavor can’t be said to be absent, which is partial templating and almost meaningless; The domestic performance is only about 100, so I’m sorry about my background.

At this point, it’s all a failure, right? It’s really hard to say that "Aurora at White Night" has achieved one thing, that is, relying on conscience to help Tencent gain a kind nickname in the small circle-"Tengzi".

It is hard to imagine that "Aurora at White Night", which was born in Tencent, has actually become the most conscientious player in this wave. Some media headlines are directly, "Tencent has given a lesson to the domestic second tour operation?" 》

To sum up, White Night Aurora has achieved two things: the operation listens to people and the welfare is generous.

For example, if the player is tired of fighting and the UI is ugly, the game will be swept up and the UI will be redone. If there is any opinion, he will really change it. Recently, the role has been lifted out of the bug, but it has not been lifted at all, and everyone gives the highest-grade reward for nothing;

In terms of payment, the game itself has sent a lot of cigarettes, and various small gift packages have been designed, such as 2 yuan for 1 cigarette and 9 yuan for 5 cigarettes. In today’s two-tour world, which is often 648 to 50, it is quite cracked;

Faced with this situation, even if the player does not intend to pay sincerity, he will leave the game like a spare tire.

Therefore, from the results, although the income of "Aurora at White Night" is average, it has earned a drink and experience for Tencent and achieved a wonderful "Rucheng". Looking at the recent developments of the game, it is obvious that the project team is still working hard. Whether the follow-up can rise against the trend by word of mouth will be observed again.

Reverse: 1999

Compared with Aurora on a White Night, which earned a shout from the operation, the other "Rucheng" Return to the Future is completely the opposite, because the operation has lost half of its life.

In terms of packaging, Back to the Future is one of the most advanced and least-funded two tours in recent years. The plot and people of the main line are quite wonderful. Although I deleted it later, I still watched the video to make up the plot.

With excellent packaging, "Back to the Future" rushed to the third best-selling list when it was launched, which was the highest ranking except Star Railway.

However, I didn’t expect that after the highlight, the game was just like taking laxatives, and it directly plunged into a thousand miles, operating all kinds of illnesses to give players the whole job. The most classic is that "everything is as perfect as planned", which makes people wonder whether he is playing dumb or really stupid.

In short, it was originally in 1999 before it was launched, but it became a memory after it was launched. "Back to the Future" ruined the beginning of Tianhu itself, and I don’t know if it can be rescued later. It can only be said that this is also a kind of "success".

Forbidden area of dust and white

The last medium-sized horse, Dust and White Forbidden Area, unfortunately became the only clear loser.

Say this game has no advantages, right? There are also some. The large-scale BOSS war is really ok, with a strong sense of presence and quite exciting to play. But other than that, "Dust and White Forbidden Zone" is almost all a problem.

For example, game art is too picky. Because of the limitation of 3D level, the project team chose an art style close to the white model, which is full of plastic feeling. Many friends around me were dissuaded by this artistic style.

And the gameplay is still unclear. In the online version, a "bunker" was finally added, but the enemy’s excessive face-to-face melee and justice from heaven made this bunker equal to nothing, which was very tasteless, and it was easy to see that it was the result of compromise.

It can only be said that Xishanju did spend money but it didn’t work. It’s like when you want to play seriously and shoot, you suddenly find yourself dying.

If there is no other reason, it is that the step is too big and the egg is pulled. First, the team used to do "Twin Vision" and "Girl Coffee Gun", and they have completely zero experience in 3D secondary elements; Secondly, 3D two-dimensional+shooting is a brand-new field, with high risk, and success is a small probability event.

Don’t swim like Miha.

In short, except Dacheng’s Star Rail and Xiaocheng’s E7, this wave of players can basically jump. So, why is it so miserable? From an objective point of view, it is really because the second tour market is too big now.

Not only do you jump on the street on the line, but there are many others who jump on the street before going online recently, such as Other Boundaries, Time Series Residual Noise and Touring Trains. Either the data is not good, or the team is infighting, and the timing is lingering. The number of reservations is over one million, and it is still impossible. Looking back, it was a wise choice to cut down the secondary project at an early stage like Lilith did last year.

But aside from the objective reasons that the market is too big, I want to say one thing: I really don’t copy Mikhail’s tour hard for the next two tours. Without Jin Gangzuan, why do you have to take that porcelain job?

Cut through the recent wave of games, several models can see the traces of "copying Mihayou", and this kind of copying has led to various problems.

For example, in "1999", although the main frame is "Tomorrow’s Ark", it has copied the abyss of the original god, creating intensity anxiety for players when they open their clothes, and searching for resources. Who do players scold if they don’t scold you?

On the other hand, Tengzi’s "Aurora at White Night" only opened a permanent climbing tower in the early stage, and players can play whenever they want, without any pressure on players. Let’s just say we’ve reached a verdict.

There is also "Dusty Forbidden Zone", where the probability of drawing five stars from the role pool list is 0.7%, including the guaranteed rate of 1.86%, and 80 is guaranteed, but it is not written on the face.

I wonder if your family’s "Twin Vision" single withdrawal rate was 3% four years ago. How did it become like this four years later? Let’s put inflation here, right And the result? Players don’t buy it at all On the third day of the launch, the official found that the data was wrong, and it was too late to raise the level reward from 20 diamonds to 50.

Therefore, after this wave of lessons, the following products really don’t copy Mihayou hard. Many factors interact with each other, forming their own unique competitiveness. What’s the use of copying and paying or playing? I hope that the manufacturers behind will think clearly and adjust in time. You can also leave your favorite games in the second half of the year in the comments area to see which one is the most popular.

通过admin

The beauty industry is shocking, with low cost and high marketing. It turns out that we are all capital leeks.

Recently, a picture of "Cost Distribution of 79 yuan Flower Xizi Eyebrow Pencil" has gone viral on the Internet.

The insider of the industry revealed in it is surprising.

The picture shows that,79 yuan’s Huaxizi Eyebrow Pencil was awarded as high as 63 yuan in Li Jiaqi, accounting for nearly 80%.

This makes people wonder why the anchor, as a lip-service salesman, draws such a high proportion.

You know, the percentage of ordinary cosmetics counters only accounts for about 5% of the total selling price, and the maximum is no more than 20%.

Back in March, 2019, Huaxizi Loose Powder became popular in the live broadcast room in Li Jiaqi.

In 2020, in the live broadcast room in Li Jiaqi, Hua Xizi appeared 71 times, with an average cooperation of 5.9 times per month.

With Li Jiaqi’s amazing ability to carry goods, Hua Xizi surpassed the perfect diary from the "618" promotion in 2020 and became the first seller of domestic cosmetics.

It can be said that Hua Xizi grew up by relying on Li Jiaqi. In order to maintain cooperation with Li Jiaqi, he can only increase the proportion of rebates.

In addition to Li Jiaqi, Hua Xizi also used a set."high rebate"In the mode of anchor with goods, more than 300 online celebrity bloggers were launched within 3 months.

In addition to cooperating with the anchor, Hua Xizi has a similar growth path to other cutting-edge domestic cosmetics brands, and also has a variety of marketing methods.

Please be endorsed by the first-line stars, put in elevator advertisements, plant grass in KOL, online celebrity, etc.

howeverHua Xizi, who started from marketing, has a low cost performance.

69 yuan’s eyebrow pencil in the official flagship store of Huaxizi,The refill is only 0.07 grams.

What is this concept? In other words, Hua Xizi’s eyebrow pencil averages 985.71 yuan per gram, which is equivalent to 1.5g of gold.

This is not selling eyebrow pencils, this is selling gold pens!

Lao Yang, who OEM eyebrow pencils for various brands, revealed that,An ordinary eyebrow pencil of 49-69 yuan on the market, the cost price is 4.3 yuan/piece.

In addition, except for a few domestic beauty brands with self-built factories, most enterprises choose to entrust OEM production.

The same foundry often produces products for multiple brands at the same time, so it is easy to produce products with different brands and different prices, but with the same quality.

It is understood that the manufacturer of Hua Xizi Eyebrow Pencil not only OEM for Hua Xizi, but also owns its own brand.

The price of two eyebrow pencils sold by the factory’s own brand is lower than that of Hua Xizi, and the price of one of them is 0.2g in 57 yuan.

According to the unit price of grams, the price of the factory’s own brand eyebrow pencil is three times cheaper than that of Huaxizi eyebrow pencil.

Normal people can choose which product is cost-effective with their toes.

But as the eyebrow pencil incident happened, a beauty blogger said:"If you only talk about the product itself, you can buy the same quality eyebrow pencil for 10 yuan, but if you don’t care about the quality and just want to spend the shell of Xizi eyebrow pencil, then 79 pieces are worth it."

In reality, there are also many people who are eager for the fancy appearance of the brand.

What can I buy for 799 yuan? You’ll never believe it.

Huaxizi gift box with gorgeous appearance can be called "straight man gift ceiling".

On major social platforms, Tucao received countless posts from her boyfriend’s Huaxizi gift box.

In the luxurious packaging similar to the moon cake box, only three lipsticks are filled, and the other boxes are all empty.

Things are average, and the price is not low. Which fairy is not angry when she receives this?

In addition to Hua Xizi, other domestic beauty cosmetics have made a lot of efforts in appearance.

For example, Yixian E-commerce, the parent company of Perfect Diary, and Fanmilin, who sponsored a variety show, applied for most of the patents related to design, and the patents for component research and development accounted for a relatively low proportion.

Some netizens said: "I won’t buy a cosmetic when it starts to emphasize how beautiful the packaging is."

The gaudy domestic beauty made on the outside can only fool boyfriends who don’t understand cosmetics, and exquisite pig girls would rather pay higher prices to buy foreign goods with higher quality in their hearts.

However, high-priced international beauty brands must represent good quality?

Please take a look at Netease Commercial’s published price composition chart that analyzes international big-name beauty and skin care products.

The price of perfume is 776.6 yuan, and its raw material cost is only 15.6 yuan, accounting for 2%; The tariff is as high as 257 yuan, accounting for 33%.

The advertising and promotion expenses of Lancome Essence Muscle Liquid are as high as 334.8 yuan, accounting for 31%; The cost of raw materials is 21.6 yuan, accounting for only 2%.

SK-II Fairy Water, which costs thousands of dollars, and Shiseido 730 yuan/15g eye cream, all cost less than 10 yuan.

This shows that,International big-name beauty and skin care products are expensive in advertising promotion fees and tariffs, and the cost of the products themselves is extremely low.

Why can the raw material cost of international brands be so low? It is because many of their products are also produced by domestic foundries.

For example, Kosmeishi, the first makeup factory in China, which works for many domestic brands, also cooperates with international brands such as Lancome, Shu Uemura and Maybelline.

In other words, many imported cosmetics you bought are actually Made in China. But after putting on the coat of an international brand, it was presented to the altar.

After all, consumers are willing to spend a lot of money to buy international beauty brands for it.Brand awareness and international brandsPay for this identity.

And the efficacy of international big-name products may not match its high-end image.

Previously, Zhihu netizens anonymously broke the news that Estee Lauder products used hormones.

This netizen’s original skin has never been allergic, and there is no need to worry about eating spicy acne.

After using Estee Lauder’s products, her face always itches, and she also has red pimples that can’t be eliminated.

In addition to the quality of the products themselves can not be guaranteed, some international brands also make false advertisements in order to increase sales.

Just at the end of last month, Watsons was fined 80,000 yuan by the Market Supervision Administration for publishing a false advertisement that moisturizing aquatic products contained "whitening" and other effects.

So you see, international brands are not as perfect as we thought, and there may be deeper inside information in places you don’t know.

Domestic beauty cosmetics want to crack the big-name worship of consumers and seize the market quickly, not by overwhelming marketing means.But listen to the real needs of consumers, improve the quality of products and lower the price.

In this respect, other categories of domestic brands provide a good reference.

With the continuous fermentation of Li Jiaqi’s live rollover event, "a flower falls and everything comes to life", many domestic brands have taken advantage of the situation to come to the table.

Among them, the most representative is the old-fashioned daily chemical brand "Bee Flower" founded in 1985.

On the night of Li Jiaqi’s rollover, the live broadcast room of Bee Flower flooded into ten thousand people, and was teased by netizens: "This is the most unpretentious business war".

The official account of Bee Flower in Tik Tok has also increased by 569,000 in one day. Some people say that all the fans lost in Li Jiaqi have been picked up by Bee Flower.

Compared with picking up fans, Fenghua is better at picking up boxes.

Before, some netizens placed an order for bee flowers, but I didn’t expect the courier box I received was not a bee flower.

The bee flower responded that the box was too expensive and had to pick up the unwanted box thrown away by other families.

When some netizens commented that the packaging of bee flowers was "cheap", it replied "I am already very cheap".

Not long ago, when actress lareina was caught in a tax evasion scandal, Bee Flower released a video in Tik Tok saying, "If I don’t have the money to invite a spokesperson, I won’t collapse."

Why are the bees that have been selling badly so poor that they have no money to buy boxes, change packaging and invite spokespersons?

Because it is to reduce their own profits to provide you with cost-effective products.

"The price increase is only 2 yuan in 10 years"

"It has been established for 36 years without any punishment record"

"The only funds are used to research the breakthrough and upgrade of products."

……

It is this business strategy that is considered for consumers everywhere, which makes bee flowers win the hearts of consumers.

According to the chairman of Bee Flower, the gross profit margin of Bee Flower is only 15%, which is far lower than 40% of international brands.

In his view, instead of spending a lot of money on advertising, it is better to win by product quality and give profits to consumers.

Until now, bee flower is still implementing this strategy.

And Fenghua is just the epitome of many high-quality domestic brands.

For example, Hongxing Erke, an old shoe company that donated money to Henan, and Baixiang instant noodles, which have always insisted on hiring employees with disabilities, have all caught this "splash of wealth" and once again glow in the second spring.

Compared with the beauty brands who spend money on marketing, these domestic brands only use high-quality products to stand at the core of the brand.

Without the guarantee of high quality and reasonable price of products, no matter how gorgeous packaging and fancy marketing are, what is built is just a castle in the air that may collapse at any time.

Obviously, Hua Xizi did not see this clearly.

This time, it is inevitable that Huaxizi will follow Li Jiaqi’s word-of-mouth rollover.

First of all, Hua Xizi, who relies heavily on the anchor, needs to bear the negative impact of the anchor’s personal mistakes on the brand.

Secondly, the business strategy of focusing on R&D and marketing has left a flashy impression on consumers.

In addition, in the apology statement, I have always stressed that I am a domestic product, but the product has not achieved the same high cost performance as other domestic products.

For domestic products that have national feelings and are really considered for consumers, the masses will support them sincerely and with real money.

But for those brands that make money under the banner of domestic products, no one wants to be kidnapped by morality and become the leek of capital.

With the maturity of the concept of national consumption, the people’s fascination with foreign beauty brands has gradually dispersed.

If domestic beauty cosmetics want to seize the market, they still have to rely on excellent products and innovation that keeps pace with the times while "marketing opens the way".

Believe that even if there is no anchor shouting "buy it, buy it", there are still people who are willing to pay for the truly good quality products.

No one likes routines, and sincerity is always king.

Author of this article | Zhang Mo Yi
Editor in charge | faint Cui
Planning | Blue Orange