Interview with the person in charge of vivo products： X100 series sales are hot, and a follow-up order has been arranged.

On the evening of November 13th, a series of new machines were officially released, including X100 and X100 Pro models, starting at 3999 yuan. The new machine pursues "perfect image, perfect performance and perfect experience" with a new generation of self-developed image chip V3, a brand-new upgraded image experience, Tianji 9300 chip jointly developed with MTK, and blue heart model with excellent intelligence.

After the meeting, Huang Tao, vice president of vivo products, and Han Boxiao, general manager of vivo X series products, accepted media interviews and answered questions of interest to everyone. Let’s see what they said.

This launch of vivo X100 series is not a simple product launch, and technology brands’s "Blue Technology" of vivo also appeared at the launch. The so-called "Blue Technology", in Huang Tao’s words, "is the cornerstone of the core competitiveness of vivo products and the source of leading product experience", which includes four aspects: Blue Crystal Chip technology stack, Blue Ocean Endurance System, Blue Heart Model and Blue River Operating System.

At present, these four technologies are applied to the new products of this conference. The first three technologies are used in the vivoX100 series, and vivo WATCH 3 is equipped with the Blue River operating system. Among them, the big blue heart model left the deepest impression on me.

• Blue heart model: end-side AI has been switched on.

Blue-core big model, vivo’s self-developed universal big model matrix, vivoX100 series fully covers the core application scenarios through the end-side deployment and cloud service of large parameter AI computing power. Figurative to the product, Huang Tao showed the function of the blue heart small V wisdom assistant to everyone at the press conference. On the vivo X100 series, it can provide excellent semantic search, super question and answer, super writing, super drawing and super intelligent interaction.

When referring to the degree of functional completion, Huang Tao said that the vivo X100 series has a complete end-to-end and cloud model capability, and the end-to-end AI of the X100 series has been fully tuned. In other words, Blue Heart Small V is not just a "try-on", and some of its smart functions can be realized without networking locally.

Of course, at present, it is not the final state of "Blue Heart Small V". vivo will gradually build mobile phone applications, and its functions will become richer and stronger. "The function that is put in now is also the most comprehensive and best that everyone experiences on the mobile phone side."

Because of the end-side deployment of AI, its intelligent function has certain requirements for the hardware of the mobile phone, such as the AI computing power of SoC and at least 8GB of DRAM space. As for whether the future products of vivo will support relevant AI functions, Huang Wei said that vivo is still planning accordingly.

• Blue Crystal Chip technology stack: Definition Makes Chip Play Higher Value.

Technology stack, a blue crystal chip, is also a highlight of this conference. After all, the performance of Tianji 9300 jointly developed by vivo and MediaTek is excellent, and the self-developed video chip V3 has brought excellent 4K movie portrait video experience.

Talking about the joint research and development of vivo and MediaTek, Huang Tao said: "We have always felt that there are three levels of cooperation, the first is the adjustment mentioned in the past, and the second is the research and development and definition. The so-called definition is to do something together from scratch. In fact, two or three years ago, we have been talking about what our chip looks like on X100. This is our so-called definition. "

Han Boxiao also added: "We are open to each other at every track. From the beginning of chip design, there are many things. We ask them to design according to our standards in advance." The advantage of this is that whether it is performance release or functional adaptation, Tianji 9300 can achieve a very high degree of fit with vivo’s mobile phone.

In addition, vivo also has enough confidence in the self-developed image chip V3. When talking about which is stronger or weaker than 15 Pro video shooting, Huang Tao said frankly: "If it is a normal scene video shooting, we can probably achieve 80% or 90% of Apple’s, mainly due to some problems caused by power consumption", but with the blessing of the self-developed video chip V3, "In the 4K portrait video scene, we will definitely surpass it, which is certain". At the same time, "we are definitely ahead in the whole Android, and this is absolutely certain."

• Blue Ocean Endurance System: Lightness and thinness are in the same place, and we will continue to focus on it in the future

The Blue Ocean battery life system is multi-pronged, and at the same time, it creates a brand-new model of open source, consumption reduction and efficiency improvement to meet the new needs of users for mobile phone battery life. Reflected in the vivoX100 series, the battery capacities of X100 and X100 Pro are equivalent to 5000mAh and equivalent to 5400mAh, respectively. Among them, X100 uses dual-cell 120W wired flash charging, X100Pro uses dual-cell 100W wired flash charging, and supports 50W wireless flash charging. Under the optimization of the system, it can achieve 10 days of long standby, nearly 8 hours of heavy game life, and 4 seconds of zero-power quick start, so that users can stay away from power anxiety.

It is worth mentioning that this vivo X100W series mobile phone not only supports the fast charging of private protocols, but also supports more general protocols, and the power can reach 100 W. This provides great convenience for friends who travel frequently.

Han Boxiao mentioned that one of the advantages of the Blue Ocean battery life system on the vivo X100 is that it is fast (charging) and large (capacity) on the image flagship, and at the same time it is relatively light and thin. "We will focus on the battery this year to next year, and even in the next three to five years."

As the image flagship of the Blue Factory, the image of vivo X100 series will naturally be greatly upgraded: X100Pro is equipped with a one-inch main camera to achieve leapfrog improvement in image quality; At the same time, it is also the first mobile imaging equipment equipped with Zeiss APO super telephoto lens. With the blessing of floating lens group technology, X100Pro has more extreme color difference control and telephoto image quality with resolution performance. X100 is not weak either. vivo directly moved X90 Pro+’ s large bottom periscope telephoto, and upgraded the aperture to f/2.57 to support telephoto macro function.

Vivo also has its own in-depth thinking about the choice of multi-focus segments. Han Boxiao said that in the previous generation of products, when selecting the focal segment, some people persuaded to change 3.5X to the mainstream 5X, but because the experience of 3.5X at that time was better, the 3.5X scheme was still chosen. "The logic of choosing the focal section today is the same. I also have other alternatives, but I just choose which one is the best for our product, regardless of cost and space, which one is the best choice."

In this regard, Huang Tao also added: "What we want is what is the most important focal length when users take pictures", and how to measure the user’s demand for focal length. "When taking pictures, people will really be willing to save and send them out. I think this is the most useful for users."

This year, the telephoto of vivo X100 series is a highlight, because vivo has customized higher standards than the industry to pursue better results. "From the very beginning, we set up the lens structure design, selection and chip customization," said Han Boxiao.

Based on excellent telephoto images, vivo X100 series also has a fist function, that is, "telephoto hanging sun", which can help users easily shoot a round of perfect and warm red sun. "This is a typical process from consumer demand insight to final technology development and key implementation."

Han Boxiao explained this in detail. When the vivo imaging team conducted research on users, it was found that many consumers thought that the most important moment in their lives was the moment when the mobile phone was most needed to play the role of camera ability. And the sunset is precisely this important moment. For vivo, this is a typical star scene, and the image value that the sunset can play is taken well.

Of course, this is a complicated and difficult process, and it took vivo about two years to realize this function. It is this insight and investment that creates the unique differentiation advantage of vivo X100 series.

The price of vivo X100 series is indeed low enough. Compared with the increase of vivo X100, it will be sold at 3999 yuan. Compared with X90Pro+, X100 Pro has been upgraded by leaps and bounds in many aspects, such as image and battery life, but the price starts at 4999 yuan.

Good products and the price of "real fragrance" have also brought explosive sales. In the interview, Huang Tao revealed that the vivo X100 series was sold for 5 minutes, which exceeded the whole-day sales of the X90 series. Before the deadline, the author also checked the latest data. On the day of the conference, the sales volume of X100 series pre-sales increased by 740% compared with that of X90/X90 Pro.

"As you can see, I have just been sending messages on my mobile phone, that is, I am arranging to chase the order. Although some devices have a long cycle, it is a happy distress for us." Huang Tao said.