"My Altay Xinjiang Promo"
"My Altay Cyber Oxygen Drama"
"My Altay is reluctant to say goodbye."
Special feature of 1905 film network "My Altay" has become a veritable screen explosion recently.
The online drama landed on a set of prime files of CCTV for the first time, and the first broadcast reached the top. Douban 8.7 was divided into annual drama TOP1, and iQiyi was 7200+, making it the hottest mini drama in iQiyi … …
Based on Li Juan’s collection of essays of the same name, My Altay, a mini-drama starring Ma Yili, Zhou Yiran and Yu Shi, became popular again after successfully "going out to sea" in Cannes and detonating the screening in Beijing International Film Festival, with both reputation and ratings.
With humorous and cured characters, it directly hits the freedom of the soul and the beauty of life, and the wallpaper-level film-like picture successfully "hard-controls" the audience for 8 episodes. CCTV News Network and Xinjiang TV Station also reported this work many times.
Where did the audience of the whole network come from after saying "I can’t see enough", "I want to brush N" and "I want to continue shooting"? Four key words show you the success and charm of My Altay!
Have both "breath" and "vitality"
The texture of prose adaptation is full
In the original work My Altay, Li Juan recorded her colorful life experience in Altay with delicate and simple brushwork. Such classic literature IP not only provides important content support for film and television works, but also puts forward higher requirements for the expression and transformation of art forms.
How to realize the effective connection of emotion and resonance with the audience and achieve the effective integration of literature, film and television, art and market on the basis of continuing the ingenious and far-reaching artistic conception of the original work? My Altay has captured the most accurate balance in this creation and is known as "a drama like prose".
Director Teng Congcong once said, "The times are moving forward, and we have the responsibility to go a little further than the audience in terms of thinking, soul and seeing the world, so that the works made are worth the audience to spend hundreds of minutes in their lives, which is also the meaning of movies and TV dramas."
In the face of My Altay, on the basis of completely retaining the essence and texture of the prose collection and keeping the non-fiction literary works true and faithful to the artistic characteristics of life, she endowed Li Wenxiu, Zhang Fengxia, Batai and other characters with full tension through the second creation of images, showing the fresh flavor of the times and vigorous vitality of Altay.
The poetic, long and agile features in Li Juan’s writing also found a perfect picture under the lens of the drama My Altay, which brought the audience visual enjoyment and emotional resonance.
Core healing spirit "oxygen supply"
After the broadcast, it was sharply commented by netizens on "nomadic blockbusters", "cyber oxygen-absorbing dramas" and "directly weakening people’s hearts". "My Altay" knows how to treat internal friction and get rid of class.
Following Li Wenxiu’s perspective, the audience saw a relaxed, chic and independent female image — — Zhang Fengxia, a "mother who doesn’t spoil the fun", said the sentence "Look at the trees and grasses on this grassland. If someone eats them and uses them, it will be useful. If no one uses them, it will stay free on the grassland, which is also very good", which not only relieved Wen Xiu, but also poked us in front of the screen. It turns out that a free soul can be "useless" and warm people all day.
Seeing the Kazakh boy Batai flying freely in the grassland with his beloved pony "walking through the snow", at that moment, the emotional connection between the ancient nomadic people and Altay suddenly had a concrete expression.
Li Juan once wrote, "I fell in love with Messila out of youth", and in the drama My Altay, Batai conquered the audience with her wildness and simplicity, pure love and fragmentation — — The netizen shouted, "My Altay let me play two episodes." After all, who can’t help but look at the eyes of Shangbatai?
In addition, jumping out of the bustling city, the harmonious coexistence between man and nature, and the pure and perfect local conditions and customs, also attracted the audience to pursue the inner truth with Wen Xiu in the slow-paced narrative, and once again found the powerful spiritual power of "to love and to live" explained in My Altay.
The "wallpaper level" picture is well received.
A Benchmark Upgrade of Aesthetics of Chinese Opera
In Li Juan’s works, Altay, north of northern Xinjiang, is a "wild dream" and "the wind of Shan Ye".
The drama "My Altay" also frames the vitality of this "life is the wilderness" into the picture. 4K ultra-high-definition original material shooting, Dolby panoramic sound design, and Dolby HDR monitor shooting screen calibration have brought a qualitative leap in audio-visual quality, but also made the drama unique aesthetic innovation.
Taking advantage of Altay’s unique natural ecology and simple life style, the four seasons scenery of the pasture is unreservedly displayed on the screen.
In the early spring breeze, cattle and sheep pastures are low, horses migrating in summer, noisy dances, endless birch forests in autumn, and snowy mountains in winter, so that the audience can "cross" the screen and "immerse" this beautiful vast land.
When Beijing International Film Festival appeared on the big screen, "My Altay" has satisfied and conquered the audience with the audiovisual effect full of film feeling.
After the network was launched simultaneously, the audience of "tap water" even recommended "the picture is absolutely beautiful" and "the impact that this scene brought to me cannot be described" … … Every frame is a good drama with the texture of "wallpaper", and the heart that wants to go to Altay can no longer wait for a second.
Show the beauty of national integration
Successfully promoted the tourism growth of Altay.
The drama "My Altay" is not long, but the national charm and harmonious beauty displayed in it are integrated into every detail.
Zhang Fengxia, Li Wenxiu, Batai and other figures highlight the tenacity, independence and simplicity of compatriots of all ethnic groups. Zhang Fengxia helped herders protect the grassland environment, Batai and his son kept their promise of "camel paying debts", and the love story between Token and the forest ranger also fully demonstrated the warm friendship of all ethnic groups.
At the same time, "My Altay" also presents the unique and diverse cultural folklore of ethnic minorities through the seemingly dull daily narrative of summer pasture, and subtly and profoundly records the influence of the new era process on the lifestyle and civilization transformation of Kazakh nomads.
Su Litan, the father who has always been stubborn, handed over the shotgun that followed him for decades at the end of the series and reached a settlement with the "rebellious" son; "No matter how bumpy the life is, it must be shining", so Wen Xiu and Batai also returned to their hometown after seeing the "bigger world" and continued to look for the life they really yearned for in Altay.
"My Altay" ended, and 8 collective volumes made a large number of viewers who were still on the top sigh that "life always has to go to Altay!"
The popularity of ratings has exploded, which has found correct innovative methods for the high-quality development of domestic dramas. At the same time, the strong circle of dramas has also promoted the explosion of Altay cultural tourism. Where to go data shows that since the publication of My Altay on May 5, the popularity of search in Altay has more than doubled.
According to the data of Tujia B&B, in the past week, the search volume of Altay B&B increased by 200% month-on-month, and the number of hotel reservations surged, making Altay, which was only on fire in June-July last year, enter the peak season two months ahead of schedule.
From domestic hit to successful sailing, "My Altay" released the amazing influence and communication power of strong content and high word-of-mouth dramas to the public and the industry, and ignited the public’s expectation for the infinite possibilities of quality Chinese dramas in the future. We look forward to more and better high-quality Chinese dramas in the future, which will continue to empower the creation and production and lead the story of China to a broader stage.
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