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A few days ago, the State Council issued the "14th Five-Year Plan for the Development of Digital Economy", which clarified the guiding ideology, basic principles, development goals, key tasks and safeguard measures to promote the healthy development of digital economy during the 14th Five-Year Plan period. When it comes to creating a new digital life with shared wisdom, the Plan mentions "cultivating a number of new consumption demonstration cities and leading enterprises" and "cultivating the awareness and habits of digital consumption of the whole people".

According to the "White Paper on the Development of Digital Economy in China" released by China Information and Communication Technology Research Institute last year, the scale of digital economy in China will reach 39.2 trillion yuan in 2020, accounting for 38.6% of GDP, ranking second in the world; The growth rate increased by 9.7% year-on-year, ranking first in the world, which indicates that the digital economy industry has become an important engine for China’s stable economic growth.

Among them, digital consumption is the key driving force to promote the development of digital economy in China, and it is also an important force to accelerate the recovery and continuous expansion of domestic demand. In recent years, new formats and models of digital consumption, represented by online shopping, live webcasting, digital culture and online medical care, have developed rapidly, profoundly changing people’s consumption habits. No matter in urban or rural areas, new highlights of digital consumption are frequent, and various new technologies are accelerated to be applied, and the development prospects are expected.

Give birth to new formats

Help urban space transformation

"Digital consumption refers to the consumption that occurs in the consumer market for the digital connotation of goods." Zhu Yan, president of Tsinghua University Internet Industry Research Institute and professor of Tsinghua University Institute of Economics and Management, believes that in the era of digital economy, both construction machinery and daily necessities need digital and cultural connotations. When the product is endowed with digital performance, the consumption pattern will change accordingly, which will inject new vitality into the market and bring new development opportunities to enterprises.

Many cities have seen the potential of digital consumption and strongly supported the development of related new formats.

Zhang Lin, a citizen of Ningbo, Zhejiang Province, who is over 80 years old, suffers from hypertension and renal dysfunction. Last year, his family registered the "Ningbo Cloud Hospital" system for him, and he was able to make an online appointment with an expert doctor. At the appointed time, Zhang Lin told her symptoms through videos and doctors at home. The doctor read his health records, combined with the diagnosis information, made an electronic prescription and submitted the prescription to the "cloud". One day later, Zhang Lin received the drugs for controlling hypertension delivered to her home, and completed the visit easily.

In addition to online medical care, Ningbo also displayed 27 interactive projects of digital consumption experience at the information consumption experience day held in October last year, involving consumption scenes such as communication, medical care, people’s livelihood, finance and entertainment; It also released 13 municipal-level information consumption experience centers such as Ningbo Mobile Tianning Flagship Store and Ningbo Smart City Science and Technology Museum to cultivate and guide citizens’ digital consumption. The relevant person in charge of Ningbo Economic and Information Bureau said that building an information consumption experience center can not only provide a rich new experience of digital life and promote the development of digital consumption, but also drive information technology products and services to move towards the high end of the industrial chain and enhance people’s sense of gain, happiness and security in the field of information consumption.

Digital consumption can also promote the upgrading of urban space.

Longfu Building, Dongcheng District, Beijing, a former department store, has now become a new consumption landmark with deep integration of "culture+technology". Bookstores, art galleries, boutique coffee shops, trendy art markets … Old buildings have turned into fashionable punching places in online celebrity, where technology, digitalization, intelligence and cultural experience consumption are perfectly integrated. Changhong Cinema, one of the second phase renovation projects of Longfu Temple block, which will open this year, includes three functional areas: flying cinema, "Walking into China" and Wenchuang Experience Zone. Tong Tao, the relevant person in charge of Beijing Longfu Wenchuang Business Management Co., Ltd., introduced that the transformed Changhong Cinema will become a brand-new flying theater, with 70 somatosensory seats and a giant ball screen. The suspended dynamic flying platform can push the passengers’ seats into the huge ball screen, creating an immersive entertainment experience. In addition, Changhong Cinema also plans to install a curved naked-eye 3D screen on the fa? ade to further enhance the sense of science and technology of the building.

Chen Huanwen, deputy director of the Beijing Municipal Bureau of Economy and Information Technology, said that in accelerating the construction of a new scene of digital consumption, Beijing will actively cultivate no less than 15 information consumption experience centers in key areas. We will demonstrate the integration of new retail technologies such as unmanned retail and smart retail with traditional retail, promote new digital travel services such as smart parking and driverless taxis, and build new consumer service scenarios.

Expand coverage

Promote rural consumption upgrading

Digital consumption has also become an important starting point to incite rural consumption upgrading and help rural revitalization.

"I didn’t expect it to be so convenient. I paid for it with a touch!" Shen Cailing, a villager from Yinghu Village, wangting town, Xiangcheng District, Suzhou City, Jiangsu Province, bought some daily necessities in the supermarket with a digital RMB physical card, and said that she was very surprised to "try the digital RMB".

In October last year, Yinghu Village took the express train of digital economy, set up a number of digital RMB consumption scenes in farmhouses, hotels, supermarkets and other merchants, and distributed nearly 1,000 digital RMB physical cards to villagers one after another, so that more villagers could get in touch with digital RMB at zero distance and experience the convenience of digital consumption.

Nowadays, with the advancement of digital rural construction, digital consumption in rural areas is growing rapidly, and the difference between urban and rural areas is getting smaller. Taking online shopping as an example, in 2014, the rural online retail sales in China was 180 billion yuan; By 2020, it has increased to 1.79 trillion yuan. More than 2,000 county-level e-commerce public service and logistics distribution centers have been built nationwide, and more than 130,000 village-level e-commerce service sites have been built. Express outlets have covered more than 30,000 towns and villages nationwide, with a coverage rate of 97.6%.

The popularity of digital consumption in rural areas has enabled villagers to enjoy more abundant and high-quality goods and gain a better shopping experience. "I used to buy milk powder for my children, and I had to ride a motorcycle to the town. It was so troublesome and there were few brands. Now that the mobile phone is online, it can be bought at once, and the post can be sent home. " The son and daughter-in-law of Li Meizhu, a villager in Jiangping Village, Hengdong County, Hengyang City, Hunan Province, all work in other places, and she lives in her hometown with her grandson and granddaughter. A few years ago, there were few shops selling maternity products in villages and towns. In order not to delay children’s food, Li Meizhu learned to buy online. "Now, I can understand watching short videos and ordering discounts from the live room. The more I buy, the more skilled I am. I also help other elderly people in the village to’ purchase’, and everyone can fight together, which is more affordable! "

While villagers’ consumption habits and consumption structure have changed, more and more villages have taken advantage of digital consumption demand and embarked on a new way to get rich and increase income.

Ruihao Village, Zheng ‘an County, Zunyi City, Guizhou Province, is better known as "Guitar Taobao Village" among the people around it. This mountain village was once in deep poverty. Villager Tang Yujiang remembers that when he was in the most difficult time, he had to borrow money to buy the seeds of crops. But later, the guitar industry rose in the county, and it opened its market through the e-commerce platform. Every year, millions of guitars went from here to the world. At the beginning of 2020, Zheng ‘an County was officially lifted out of poverty. Hong Yong, an associate researcher at the E-commerce Research Institute of the Ministry of Commerce, said that it was precisely because e-commerce changed the traditional economic layout that it contributed to the transformation of Ruihao Village.

The change in Ruihao Village is not a case. According to the standards formulated by Ali Research Institute, in rural areas, taking administrative villages as a unit, the annual sales of e-commerce reaches 10 million yuan, and the number of active online stores in the village reaches 100 or 10% of the local households, which can be recognized as "Taobao Village". The latest data shows that in 2021, the number of "Taobao villages" has reached 7023, an increase of nearly 30% year-on-year. Luo Zhendong, executive director of the Spatial Planning Research Center of Nanjing University, believes that this shows that the deep integration of digital economy and rural areas still has great potential. Under the background of rural revitalization, "Taobao Village" will provide a feasible path for common prosperity.

New landing technology

Empowering traditional consumption scenarios

The upgrading and increment of digital consumption in China cannot be separated from the support of information infrastructure construction.

The White Paper on the Development of Digital Economy in China pointed out that the scale of information infrastructure construction in China is leading the world. China has the largest optical fiber network and 4G network in the world. By the end of 2020, the penetration rate of fixed broadband households will reach 96%. The speed and scale of 5G network construction ranks first in the world, with 718,000 built 5G base stations and more than 200 million connections of 5G terminals.

The application of more new technologies brings new opportunities for the upgrading of digital consumption. Jiang Xiaojuan, dean of the School of Public Administration of Tsinghua University, pointed out that with the support of a new generation of technologies, including artificial intelligence, big data, cloud computing, Internet of Things, advanced robots, 3D manufacturing, etc., digital consumption, digital production, digital network chain and digital resource allocation will be significantly improved. By the end of the "Tenth Five-Year Plan", the overall shape of the digital economy will take shape and continue to evolve and have a far-reaching impact.

Some areas that are at the forefront are accelerating the application of various new technologies and enabling digital technology to empower traditional consumption scenarios.

In Xicheng District, Beijing, Beijing Square Business Circle has built the world’s first "5G+ Virtual Reality" smart business circle. The "River Map Technology +5G" provided by Huawei has realized the three-dimensional real-life walking navigation function in the business circle. Consumers can see the location of each online celebrity punch point on the mobile phone, which is convenient for sightseeing; Walking into the underground garage, you can receive navigation reminders and easily find your own parking space. In addition, using AR (Augmented Reality) technology, colorful virtual digital content will be displayed on the map, superimposed with the surrounding real environment, so that consumers can interact with virtual elements. For example, you can double-click a virtual shop to participate in the lucky draw and receive coupons issued by real merchants. You can also take photos with cartoon characters in the virtual world and see gorgeous fireworks online.

"Digital consumption has promoted industrial quality improvement and efficiency improvement, stimulated economic growth, and is an important support for promoting Beijing to cultivate and build an international consumption center city." According to the relevant person in charge of the Beijing Municipal Bureau of Economy and Information Technology, Beijing will digitally transform more traditional business districts, use digital technology to promote smart applications such as online queuing, smart membership, online live broadcast and smart parking, and analyze consumers’ residence time, travel time, consumption preferences and other data through big data, and adjust the operation direction in time to provide consumers with a better consumption experience. In addition, it will actively promote the full coverage of "Double Gigabit" networks represented by 5G and Gigabit optical networks in key business districts. "It will not only enable people to obtain various digital contents through the Internet to provide better network services, but also meet the new demands of new digital consumer intelligent terminals such as intelligent networked cars and unmanned delivery vehicles for high-speed and high-reliability networks." (Reporter Li Wei)

When I got the book "I Illustrate Famous Books-A Little Girl’s Private Book List and Graffiti in Haidian" published by 21st Century Publishing House, I saw the sincere works of contemporary middle school students full of creativity and speculation.

This book originated from the author’s daydream. When Liu Tianyun, a fashion student in Grade Two of the High School Attached to Peking University, was chatting with her parents about the books she had read recently, she suddenly had a "daydream": drawing illustrations for her favorite masterpieces. Because the illustrations in many books are not what she thinks. Liu Tianyun wants to draw the world in her own mind and express the beauty she thinks. At the same time, I always heard many students say that they didn’t know what to read, so Liu Tianyun thought, while drawing illustrations, I would like to share with you a list of books that I like. Teacher Jiang Xun said that the author is blessed by heaven and earth, but everyone familiar with the author knows that she still has unimaginable efforts, sacrifices and efforts. During the year of writing, there were dozens of crashes and crying. Liu Tianyun cursed and swore for several times that he would never paint or write again, but in a few days, he silently picked up the brush. It is conceivable that the publication of this book itself is not the author’s greatest benefit, but the entanglement, tribulation, collapse and persistence suffered during the publication process are the wealth that can be enjoyed for life. I envy her for gaining such a rich life experience at an early age.

Illustration of Mango Cat

The structure of this book is also quite interesting. The author has selected 25 classics from nearly a thousand reading experiences, covering the first grade to the ninth grade, and created 75 illustrations and 25 reading notes based on them. The books recommended by the author focus on "atypical" masterpieces. Although these works are not familiar to most parents, most of them have ways to prove their "strength". For example, Lord of the Flies is the most influential masterpiece of British Nobel Prize in Literature winner Golding; Asimov, the author of Eternal End, is a master of science fiction, and has won the Hugo Award and the Nebula Lifetime Achievement Master Award, the highest awards in science fiction. The author of "Golden Insects Fly at dusk" won the highest prize in children’s literature, the International Andersen Prize; The global sales of "Cat Warrior" exceeded 80 million copies; What kind of life do you want to live? was selected as a Japanese primary school textbook, and many works in the book list won the Newbury Children’s Literature Award (one of the most influential awards in the field of international children’s literature).

Liu Tianyun’s writers are also widely distributed: the United States, Britain, France, Germany, Japan, Australia, Sweden, Norway, South Korea … In addition, this round of books does not include Chinese classics for the time being, because most of them are relatively familiar, and many of them are required readings in class, so there is no repeated recommendation.

Illustration of Mao Mao

Wang Donghua, a well-known family education expert, felt deeply after reading this book: "I Illustrate Famous Books" is a reference book list selected for peers from a child’s dimension and from his own reading practice. Not only did she write a brief introduction to every famous book she read, but she also wrote some beautiful stories, plots, characteristics, and even her own experiences and comments on the book. It can be said that it is a very good bridge book for children to read famous books. "

Illustrated "What kind of life do you want to live"

Zhang Pincheng, a famous children’s literature writer, commented in a different way: "This book is actually a reading note written by Liu Tianyun with a brush after reading famous books from primary school."

Professor Wu Bin, a well-known ceramist and painter who has been engaged in art education for more than 20 years, made a detailed comment on this book from the perspective of painting: "It is not easy to draw illustrations for famous works, it is a’ re-creation’ behavior of the illustrator, a good literary work, it bears the writer’s unique life experience and sentiment, and it is the art of language. If readers can combine the contents of pictures in the reading process, they will undoubtedly extend their reading space and enrich their readers. It requires picture book authors not only to have modeling skills, but also to have good literary accomplishment.

Liu Tianyun didn’t calcify her painting form, nor did she "change with the constant", but she had her own thinking and creativity, and treated each literary work differently, such as; In order to express the illusion in the mystery of detective novels, Endless is a print effect with strong contrast between black and white. "Animal Farm" is a political fable, in which the lines are sketched, and the expressions of animals are well held. Little Women and The Count of Monte Cristo are both classical masterpieces. She uses techniques similar to black-and-white movies, with appropriate scene rendering and delicate and realistic characterization, which makes people feel immersive. When reading "Grandma’s Apology Letter", she vaguely read out the faint sadness in the book, so her illustrations adopt blue tones, which appropriately reflect the connotation of literary works; In the book "What kind of life do you want to live" by Japanese writer Yoshino Gensaburo, her illustrations seem to have some Miyazaki Hayao style, fresh and romantic, and there is a feeling that people want to return to nature. "

Illustration of Little Women

A parent of a middle school student in Beijing left a message to the author: "Behind each painting is a book, which is another interpretation of the original work. The wonderful words are graffiti, handwriting, elegance and calmness, and sincerity! Reminds me that I also want to read those books … "

Xinhua News Agency, Beijing, May 14th Question: How is the system running after the expressway resumed charging for one week? —— The relevant person in charge of the Ministry of Transport responded to hot spots.

Xinhua News Agency reporters Fan Xi and Wei Yukun

With the consent of the State Council, toll roads will resume charging at 0: 00 on May 6th. How has the expressway network toll collection system been running since the resumption of toll collection for a week? The relevant person in charge of the Ministry of Transport responded to this on the 14th.

The system runs smoothly and orderly, and the road network runs smoothly as a whole.

The reporter learned from the Ministry of Transport that as of 0: 00 on May 13, the optimized and improved expressway network toll collection system was running smoothly and orderly, and the road network was running smoothly as a whole, and the effect of canceling expressway provincial toll collection stations was further revealed.

According to the person in charge, from May 6 to 12, the traffic volume of the expressway continued to grow, and the overall operation of the road network was stable. The total traffic of expressways increased from 25,928,800 to 27,298,300, with an average daily increase of 228,300. Among them, the daily average number of buses increased by 47,800, and the daily average number of trucks increased by 180,500, which effectively promoted the resumption of work and production and the restoration of economic and social order.

After the cancellation of the provincial toll stations of expressways, the number of toll stations with daily average congestion of more than 500 meters in the whole network decreased by 6.9% compared with the same period of 2019, and the sections with congestion of more than 1000 meters decreased by 17.54% compared with the same period of 2019.

In addition, at present, 61.52% of vehicles (about 16 million vehicles) use ETC to pass quickly at the entrance and exit toll stations without stopping, and the utilization rate of ETC has increased by 19.32 percentage points compared with the same period of last year, among which the proportion of buses using ETC has reached 71.2%, and the proportion of trucks using ETC has also increased from 25.9% on May 6 to 31.45% at present. The efficiency of the whole network has been further improved.

Basically realize the real-time display of the charge amount.

The person in charge said that since the expressway toll was resumed for a week, the real-time display of the toll amount and "one pass, one bill, one deduction and one notification" have been basically realized.

Statistics from the Ministry of Transport show that from May 6 to 12, there were 180 million toll transactions on expressways across the country, and all the 9263 toll stations and 68604 toll lanes in the country displayed the toll amount in real time, and the toll was charged according to the principle of "deduction upon display".

According to reports, all 417 ETC cooperative banks across the country send SMS messages with deduction fees according to the unified template specification. Various places also provide payment information and bill inquiry channels such as App, applet and WeChat WeChat official account, which are convenient for consumers to inquire and supervise. In addition, all localities have taken the initiative to adjust the mileage charges outside the expressway toll stations around 133 cities, reducing the mileage charges by 485 kilometers and reducing the fees by about 3.1 billion yuan each year.

In terms of improving customers’ travel experience and issuing electronic invoices, the person in charge introduced that from May 6 to 12, an average of 81,521.57 telephone calls were provided to the public every day, with an average connection rate of 95.98%; A total of 448,700 toll electronic bills were issued nationwide, and 2,430,200 invoices were collected, with a tax credit of 10,954,200 yuan, which effectively reduced the financial cost and labor burden of transportation enterprises, and users no longer worried about one trip and multiple invoices.

Promote the "station withdrawal" work to go deeper and deeper.

After the provincial toll stations of expressways were abolished, a "net" was formed for the national expressways. However, the new online toll collection system also had some problems in the initial stage of conversion and running-in, which brought inconvenience to the masses.

The person in charge said that in view of the problems in the initial stage of system conversion, local transportation authorities made every effort to improve the system, optimize policies and improve services, and the system operation and service level were further improved. After the toll collection is resumed, the toll collection system runs smoothly and the road network runs smoothly as a whole. However, it is a complex systematic project to cancel the provincial toll station of expressway, which will continue to consolidate, improve, optimize and upgrade.

According to reports, in the next step, the Ministry of Transport will adhere to problem-oriented, goal-oriented and result-oriented, strengthen overall analysis and dispatching and road network operation monitoring, timely study and solve newly discovered problems, quickly handle customer complaints, and strengthen service personnel’s business training to promote the cancellation of provincial toll stations on expressways.

November 11th was originally an ordinary day of the year, but because of the "operation" of the online shopping era, it became a shopping carnival for everyone.

Shopping is a necessary part of normal human activities. First of all, shopping solves people’s actual needs. Everyone’s food, clothing, housing and transportation need to be realized through "shopping". Secondly, shopping behavior, as a social activity, is also a basic psychological need of human beings. "Shopping behavior" enables us to maintain an interactive relationship with the outside world and obtain psychological satisfaction. Even "online shopping" has the same social activity function. In addition, with the improvement of human economic prosperity, "shopping behavior" has also produced the functions of satisfying human vanity and relieving psychological pressure. These functions are becoming hidden dangers in various shopping sprees.

"Shopaholic" is a typical mental illness.

Shopaholic is actually a typical mental illness, which has the same influence on human psychological behavior as alcoholism, drug addiction and other psychological behaviors, and will cause great harm to people’s mental and psychological functions and physical health. The damage to their social functions is also obvious, and it is a destructive behavior to individuals and society. This kind of patient is keen on all kinds of shopping, and most of the goods he buys are related to his appearance decoration, such as clothing, shoes and socks, cosmetics, gold and silver jewelry and so on. It pays more attention to the shopping process than the shopping result, and the goods it buys always exceed the actual needs of its own life, even unnecessary goods. In severe cases, they will not hesitate to get into debt, but also complete the crazy shopping behavior, otherwise they will be anxious and restless all day. Psychology believes that the underlying causes are mostly lack of self-esteem, excessive mental pressure, psychological emptiness, etc., and they can’t cope with it in a reasonable and good way, so they have to use shopping to alleviate their mental and psychological difficulties, but they are constantly falling into a mental and psychological abnormal state of deeper pain. Most of these people show some specific mental and psychological states. Such as: 1. Emotionally fragile, full of fantasy, too romantic and unrealistic, relying too much on external materials to satisfy themselves. 2. Jealous vanity, lack of self-confidence, often shopping out of comparison mentality, but also more vulnerable to the temptation of various commodity propaganda and shopping. 3. Mental and psychological stress is too great or the mind is empty, so as to relieve stress through shopping and gain a sense of relaxation and fulfillment. I often regret what I bought when I found out later that I didn’t need it. 4. Wrong concept of life, inner insecurity,Excessive possession of goods, regardless of the actual needs of the goods bought.

Bad shopping psychology is related to personal growth environment.

Bad shopping psychology is influenced by many factors. There are mainly long-term personal growth environment and realistic adverse factors. Maybe the mind is traumatized, and there is a lack of care and security in the heart after adulthood, resulting in personality defects. Faced with the pressure of real life, they can’t get good social support, and unconsciously use shopping spree to alleviate their inner anxiety and dissatisfaction. On the other hand, because of their own psychological fragility, in the face of complex pressures in real life, people will also fall into excessive shopping behavior in an attempt to fight against the dilemma of relieving psychological pressure. Sick shopping dependence is not only a problem of "waste" of money and material, nor a simple personal bad habit, but a typical mental and psychological abnormal disease, which will have an adverse impact on the harmony of individuals, families and social life. Among the patients of the author, there are often cases in which the husband and wife go shopping crazily, which leads to the bankruptcy of family economy and the breakdown of marriage feelings. Many of these patients suffered from psychological trauma in their early life, or adverse factors such as realistic pressure, which led to emotional anxiety and depression, and the secondary morbid shopping behavior did not get the corresponding timely treatment results. In daily life, most people don’t know enough about "morbid shopping", so people around them often respond by criticizing, accusing, obstructing and even violence, but they can’t change morbid behavior and forward more intense family conflicts and contradictions.

Shopping should be rational and match your own needs.

It is true that the shopping behavior itself is to meet people’s real life needs, and it can also make people’s brains excited and produce pleasant emotions. Therefore, not all shoppers are "shopaholics", but the increasingly rich material and economic development and the improving shopping environment make it more difficult for most people to control the urge to shop strongly. So what we need to know is what kind of "shopping behavior" is pathological behavior. Notably, first of all, pathological shoppers mostly show unrealistic shopping, buying things that are actually not used at all or things that they like beyond their financial ability for various reasons. Secondly, after buying something, I regret, blame myself and worry constantly, so I can’t let it go for a long time. Third, neither self-restraint nor external pressure can stop the impulse of shopping desire and stop unnecessary shopping behavior.

All the above three points reflect the excessive shopping behavior. Whether shopping in traditional shopping malls or new online shopping, it is reasonable to buy things that can make us happy according to our actual ability. On the contrary, it may be morbid psychological behavior.

Like other mental diseases, in the face of morbid shopping behavior, we should first actively introspect and adjust ourselves to win the understanding and help of family and friends. If there are serious psychological and personality factors, we should seek the help of professional doctors in time to make correct diagnosis and treatment, so as to avoid serious consequences.

In response to climate change, President Xi has always attached great importance to it, and the development concept of "Lucid waters and lush mountains are invaluable assets" emphasized and expounded many times has been deeply rooted in China today. At present, China is carrying out unprecedented actions to deal with climate change, and has achieved remarkable results.

In a reply to the pupils of Francis Holland School in the UK, President Xi said that all kinds of schools in China attach great importance to the education of ecological civilization, and the pupils in China start from little things, develop good habits of energy conservation and environmental protection, and learn a green and low-carbon lifestyle.

President Xi also sent an invitation to the pupils of Francis Holland School in England: Welcome to China, and visit the world’s largest wind power station and solar power station, the most extensive plantation and the beautiful national park. You are welcome to communicate with the primary school students in China, so that the concept of green development can take root in your heart and become an active builder of a beautiful home for mankind when you grow up.

April 22nd this year is the 53rd World Earth Day, with the theme of "Cherishing the Earth and Harmonious Coexistence between Man and Nature". How to cherish our blue home? What can a little effort in life add green to the earth?

CCTV’s "Network Broadcast+"specially combs the general secretary’s related expositions on protecting the earth and advocating a low-carbon life, scans the QR code below, and acts together to protect the blue planet.

　　With the arrival of the 618 shopping festival, all links from production, sales to distribution have been fully mobilized, and the "fast forward button" has been pressed for the recovery of consumption. The data shows that as of June 18, during the "6.18" period in 2022, the accumulated order amount of JD.COM platform exceeded 379.3 billion yuan, a new high; Since its launch on May 23, the sales scale of all categories of household appliances in Pinduoduo has increased by 103% year-on-year, doubling; The total live broadcast time of e-commerce in Tik Tok was 40.45 million hours, and the sales volume driven by the mall scene increased by 514% year-on-year.

　　With the gradual stabilization of epidemic prevention and control situation in various places and the implementation of a series of policies to promote consumption, what is the consumption situation of the 618 shopping festival? What are the new consumption trends?

　　Consumption vitality extends from online to offline.

　　Online sales are hot, reflecting the concentrated release of people’s consumer demand. The shopping festival has also stimulated the development of real economy such as county agricultural products, time-honored brands and traditional supermarkets. Regional specialty products from all over the country go to the dining table of national consumers through online e-commerce. In JD.COM, the sales volume of Guangdong litchi industrial belt increased by 112% year-on-year, and that of Ningxia wine industrial belt increased by 600% year-on-year. Time-honored brands have also renewed their vitality. In JD.COM, the turnover of time-honored goods increased by 94% year-on-year.

　　Consumption vitality extends from online to offline, and human fireworks return. In Wuhan, Hubei Province, many shopping malls and shopping centers have attracted many consumers through activities such as discount of coupons, redemption of points and summer weekend market. In Xi ‘an, Taiyuan, Chongqing and other places, the single-day sales of Suning.cn stores reached a record high, among which the orders for household appliances such as air conditioners, refrigerators and color TVs increased significantly.

　　Zhang Junkuo, former deputy director of the State Council Development Research Center, pointed out that "618" is an important opportunity for entity enterprises. Since 2022, due to the contraction of domestic consumer demand, it has had a great impact on entity enterprises, especially small and medium-sized enterprises, which generally face the problems of reduced orders, decreased sales and blocked circulation. Merchants and entities should make full use of the "618" activities to serve the real economy and promote structural optimization. While trying to promote short-term sales, we should focus on improving product quality and service, and provide more marketable and inexpensive products to the society.

　　Healthy and intelligent products have become a new trend of consumption.

　　This year’s 618 Shopping Festival shows a wave of consumption upgrading, and people’s consumption is more personalized and diverse.

　　With fitness and camping becoming a new trend, the sales of related products have ushered in a substantial increase. Within 4 hours after the opening of the JD.COM Shopping Festival, the turnover of sports professional running category and camping category increased by 80% and 170% respectively. In terms of outdoor scenes, the turnover of portable tables, chairs, beds, picnic supplies and table tennis trainers increased significantly year-on-year.

　　With the enhancement of residents’ concept of healthy living, fruit and vegetable cleaning machines, acaricides, chopsticks sterilizers and other health products are popular. On the Suning.cn platform, the sales of these products increased by 179%, 46% and 23% respectively. Health services and nutrition and health care products are also selling well in JD.COM, among which the turnover of early screening for severe diseases increased by 56 times year-on-year, and the turnover of HPV vaccine category increased by 9 times month-on-month.

　　Smart products are favored by more consumers. "Baidu× JD.COM 618 Consumer Trend Insight Report" shows that the turnover of game TV, VR glasses, self-cleaning sweeping robots and other products has risen sharply, and smart products make consumers experience smoother, more labor-saving and more comfortable. "New Consumption Trends of Tmall 618 in 2022" shows that dishwashers, smart toilets and electric competition chairs have become the "new three big pieces" of many families.

　　Li Yongjian, a researcher in national academy of economic strategy, said that in 2015, the number of middle-income groups in China was close to 330 million, and it will exceed 1.04 billion in 2030. Their consumption is undergoing a qualitative change, showing a new trend. On the whole, they are transforming from food and clothing to comfort, development and enjoyment consumption. Consumers pay more attention to personality, quality, health, beauty and other related products.

　　A stable supply chain ensures smooth consumption

　　From production plants, logistics warehouses, distribution sites to residential areas, fast and efficient distribution is inseparable from the stable supply chain support.

　　Wei Jianguo, vice chairman of China International Economic Exchange Center, pointed out that smooth logistics and stable supply chain are related to epidemic prevention and control, national economic development and social and people’s livelihood security. At present, the responsibility of the supply chain mainly lies in the smooth livelihood security and economic production: vertically, the main responsibility of the supply chain at this stage is to ensure the smooth production, distribution, circulation, consumption and other links; From a horizontal perspective, the main responsibility of the supply chain is to ensure the smooth flow between industries, regions, supply and demand.

　　Up to now, Jingdong Logistics has provided supply chain services for more than 1,000 agricultural specialty areas and industrial belts across the country, effectively promoting the efficient docking of production and marketing, and comprehensively helping rural revitalization. During the "618" period, the business volume of agricultural special projects in Jingdong logistics production area increased by 184% year-on-year. The rookie launched the "618" logistics "Juli Plan", and launched three measures for merchants to cut warehouses nationwide, pre-sell quickly, and cross-border worry-free, to ensure that merchants improve delivery efficiency; For consumers to launch home delivery, unmanned vehicle delivery, rookie green home and so on to enhance the consumer experience.

　　"Enterprises must conform to the trend of the times, coordinate the digital economy, high-tech and other fields with the supply chain guarantee, help the intelligent and digital transformation of the supply chain, smooth all links within the supply chain, integrate fragmented information, improve the efficiency of the supply chain by relying on big data analysis, and build a smart supply chain." Su Jian, a professor at Peking University University of Economics, said.

　　(Reporter Yao Yaqi)

　　　　　　 CCTV News:This year is the closing year of the blue sky defense war. Last year, the Ministry of Ecology and Environment and other five ministries and commissions jointly issued the Opinions on Promoting the Implementation of Ultra-low Emission in the Steel Industry, clearly stating that by the end of 2020, the ultra-low emission transformation of steel enterprises in key areas should make significant progress. Then, it is less than two months before the end of the year. At present, what is the progress of ultra-low emission transformation in iron and steel enterprises?

　　　　　　 To produce one ton of steel, 3.5 tons of various raw materials are needed. For iron and steel enterprises, how to reduce the emission pollution caused by raw materials in the process of transshipment and storage is actually the first process of ultra-low emission transformation. In Handan Xinjin Iron and Steel Company, the reporter saw five greenhouses with a total area of 260,000 square meters, which "covered" all the main links that caused pollution.

　　　　　　 It is as small as adjusting the water mist diameter of the spraying device and sprinkling water regularly in the factory, and as large as transporting the fully sealed iron inside the factory and transporting the revolving iron outside the factory. Through a series of transformation, Xinjin Iron and Steel can reduce particulate emissions by 3,200 tons per year.

　　　　　　 The second key to ultra-low emission is the smelting process. In Qian ‘an, Tangshan, shougang shares Qian ‘an Iron and Steel Company has just completed the 20th upgrading of sintering and pelletizing desulfurization and denitrification devices. The real-time emission index of sintering machine has been reduced to a very low level by increasing the denitration process of independent innovation.

　　　　　　 According to the data provided by China Iron and Steel Industry Association, at present, there are 229 steel enterprises in China with 620 million tons of crude steel capacity undergoing ultra-low emission transformation.

　　CCTV News:The Central Meteorological Observatory continued to issue a yellow typhoon warning at 10: 00 on October 9.

　　The center of the 14th typhoon "Little Dog" (a strong tropical storm) this year is located at 9: 00 am today (9th) in the northern part of the South China Sea, about 75km southeast of Taishan City, Jiangmen City, Guangdong Province, which is 21.6 degrees north latitude and 113.0 degrees east longitude. The maximum wind force near the center is 10 (25m/s), the lowest pressure in the center is 985 hectopascals, and the radius of the seven-level wind circle is 180-20.

　　It is estimated that the "Little Dog" will move to the south-south direction at a speed of about 10 kilometers per hour, and approach the coastal area from the west of Guangdong to the east of Hainan Island, and its intensity will gradually weaken.

　　Gale forecast:From 14: 00 on the 9 th to 14: 00 on the 10 th, there will be 6-7 winds and gusts of 8-9 winds in the west of the East China Sea, the Taiwan Province Strait, the east of Taiwan Province, the northern part of the South China Sea, the northern part of Beibu Gulf, the Qiongzhou Strait and the coastal areas of Zhejiang, Fujian, Guangdong and northeastern Hainan Island. Among them, there will be 8-9 winds and gusts of 10-11.

　　Precipitation forecast:From 14: 00 on the 9th to 14: 00 on the 10th, there will be heavy rain and local heavy rain (100-120mm) in southwest Guangdong.

　　Defense guide:

　　1. The government and relevant departments shall, in accordance with their duties, do a good job in typhoon prevention and emergency rescue.

　　2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

　　3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow and you should continue to stay in a safe place to avoid the wind.

　　5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

　　According to chengdu research base of giant panda news, the female elderly giant panda "successfully" died in the animal house at the age of 23. Details are as follows:

　　On the morning of September 3rd, 2023, chengdu research base of giant panda (hereinafter referred to as "Panda Base") female elderly giant panda "successfully" died in the animal house, at the age of 23, which is equivalent to the age of 70-80 years for human beings.

　　Recently, the "successful" eating of bamboo shoots and steamed buns is normal, the amount and weight of feces are normal, the coat is bright, and the overall condition is good. On the evening of September 2, the night shift keeper observed that he was in good health. When "Success" was found dead, he was lying on his left side, with a stretched posture, surrounded by a large number of bamboo shoots left over from last night, and no abnormalities were found in the animal house.

　　On the afternoon of September 3rd, Panda Base has carried out pathological analysis and comprehensive evaluation in conjunction with pathologists and animal pathologists from the top three hospitals in the province.

　　The giant panda "Success" was born in chengdu research base of giant panda on September 11th, 2000, and is the eldest of twins. It has bred nine giant pandas: Gong Zi (the prototype of Po in the movie Kung Fu Panda), Hexing, Hesheng, Hefeng, Heye, Heqi, Hemei, Heyu and Hehua (the top stream of the panda "Huahua").

　　　　　　　 The national advanced qualification examination for junior high school of accounting specialty and technology was held from September 20 to 24 and October 25 to 26 this year. Our province strictly implements the relevant examination standards of the Ministry of Finance, and all examination areas complete the examination work safely and smoothly. During the period, Wang Qingjiang, director of the Provincial Department of Finance, and Guan Yuzhong, deputy director of the Provincial Department of Finance, visited the provincial test center and expressed condolences to the relevant staff. From November 8 to 13, the marking of the intermediate and advanced qualification examination was successfully completed.
　　　　　　　 First, the examination organization is meticulous and strict. There are 35 test sites, 438 examination rooms and 57511 registered candidates for the junior high school advanced examination in the province. Our province has successively issued examination work plan, examination work guide, examination work rules and operation, revised and improved examination rules and invigilation rules, and provided institutional guarantee for standardizing examination work. Through the application of radio monitoring and other high-tech means, closely monitor the cheating behavior of candidates, seriously deal with violations of discipline and discipline according to the law, and safeguard the fairness and justice of the examination.
　　　　　　　 Second, the marking quality index is good. The data index "three evaluation rates" for testing the quality of marking papers is good. The "three evaluation rates" of financial management, economic law, intermediate accounting practice and advanced accounting practice were 1.58%, 1.2%, 3.72% and 1.09% respectively, which was lower than that of the previous year. The "zero spot check rate" of the four subjects all reached 100%, and the overall "quality inspection spot check rate" was as high as 62%.