Digitalization of education is an important foundation for building an educational power. Facing the advent of the digital age, with the rapid development of new information dissemination channels such as the Internet, the education system has firmly grasped the strategic opportunity of digital education development, widely applied the new mode of "employment in internet plus", and provided rich policies, job information and guidance services around the needs of college graduates in the process of job hunting and employment, thus providing wings for college graduates to "cloud job hunting".
Cloud recruitment helps graduates to find jobs accurately.
Online recruitment information is pushed, online job fairs are held, and live posts are broadcast … From "face to face" to "screen to screen", the education system builds a good job-seeking platform for graduates and accurately pushes high-quality job resources to graduates in need. "Cloud recruitment" has gradually become an important channel for college graduates to apply for jobs, ensuring that college graduates’ employment is "not dropped".
The Ministry of Education actively promotes the strategic action of digitalization of education. On the basis of the original platform, it has newly upgraded and built the "National Employment Service Platform for College Students". By building a "full-time, intelligent" platform for 24 hours and 365 days, it will provide better "internet plus Employment" service for graduates and employers, strengthen the connection between supply and demand, and accelerate the sharing of employment resources. In the eyes of college graduates, this is a platform to empower job hunting. The employment services provided by the platform for graduates cover the whole job hunting cycle from employment intention registration, resume production, job inquiry, job interview to online signing. During the 2023 Employment Promotion Week for College Graduates, the National Employment Service Platform for College Students held 14 online recruitment activities intensively, with more than 15,000 employers participating and providing more than 800,000 job information.
Colleges and universities all over the country continue to accurately push employment information to graduates through online platforms while carrying out offline "visiting enterprises to promote employment" and "all enterprises enter the campus" recruitment activities. On Donghua University Student Employment and Entrepreneurship Service Network and "Donghua Employment" WeChat WeChat official account, graduates can search the industry, nature and type of the recruiting unit according to their job hunting intentions.
Colleges and universities around the country have also explored and tried to "bring people live" and "recommend" jobs for graduates. Shanghai Ocean University leaders, college leaders, professional teachers and graduating class counselors took turns to walk into the live broadcast room and set up recruitment sessions to promote graduates to employers. In order to make the live broadcast promotion more accurate, the school combed and analyzed the industries and industries corresponding to its own disciplines and majors, and delineated key cooperative enterprises.
The Education Department of Hebei Province organized the live broadcast of college graduates to help them find jobs, and invited 3-4 job recommendation officers each time to introduce the general situation of employers and recommend high-quality jobs for graduates. At the online self-recommendation matchmaking meeting in west anhui university, graduates actively introduced their learning experience, social practice, job hunting intention and other information in the live broadcast room, and the staff of the employer met the students "face to face" and chose their favorite positions in two-way docking.
Cloud guidance, providing rich employment guidance resources
Strengthening the employment guidance service will help graduates understand the national employment policies, objectively understand themselves, find a correct position, and then establish a correct outlook on success, occupation and employment. When the education system conducts face-to-face employment guidance, it also takes career planning and employment guidance courses to the "cloud" and carries out personalized "cloud" guidance to enhance graduates’ job-seeking skills and boost their confidence in job hunting.
In order to help more college graduates know about various employment promotion policies, the Ministry of Education has set up a series of special topics to deeply interpret the policies related to college graduates’ employment and entrepreneurship through the "internet plus Employment Guidance" public welfare live broadcast class, guiding graduates to make good use of policies such as grassroots employment, self-employment, enlistment, guidance and assistance. Up to now, the National Employment Service Platform for College Students of the Ministry of Education has produced and broadcasted 34 public welfare live classes for the 2023 college graduates, such as "Set sail in the spring", "Enhance legal awareness, guard against job-hunting risks" and "Join the army with a pen, be a hero tomorrow", with a total of over 100 million people watching.
Colleges and universities around the country have carried out targeted online employment guidance courses in light of the actual situation. The Yunnan Provincial Department of Education organized the interactive activity of "Micro-classroom of Graduate Employment and Entrepreneurship Policy", and invited the heads of employment departments of eight universities to give video explanations around eight sections, including "grass-roots employment, enlistment and research assistant", attracting nearly one million teachers and students to watch and participate in online answering questions. Tianjin University has promoted online career education, and set up online career evaluation, career consultation and appointment, online micro-courses for employment guidance, and typical tree selection for "shining days" to expand the carrier of career education.
"Why do resumes sink into the sea? What are the’ pits’ that can’t be stepped on in the interview? " From prologue to video content planning and script modification, Dong Pengfei, a teacher of Southwest Jiaotong University, led the team to innovate the working mode and created an online employment guidance platform represented by the video number of "Old Dong of Employment Office", which pushed the information of job hunting and employment to students by short video. The team also explained the job-hunting experience by visiting the employer on the spot and inviting the person in charge of human resources to communicate.
Integrating intelligent applications into employment guidance, Zhejiang University has connected to platforms such as AI video simulation interview on the basis of "Employment Guidance massive open online course", "Live Platform for Entrepreneurship" and "Career Evaluation" to provide students with personal growth reports and suggestions for improvement. Jilin Normal University launched the "AI Resume Optimization Laboratory" service, which provides various services such as beautifying the layout, improving the writing style and refining the content, so as to help graduates perform better in the job application.
Cloud service, let information run more.
Smooth information channels, simplify all kinds of employment procedures, widely implement "cloud" employment services in the education system, and implement online registration, online reception and online signing of employment materials to facilitate the employment of college graduates, so that "information runs more and students run less errands".
Not long ago, the Central Organization Department, the Ministry of Human Resources and Social Security, the Ministry of Education, the Ministry of Public Security and the State-owned Assets Supervision and Administration Commission jointly issued a notice, clarifying that from 2023, employment registration cards will no longer be issued, and the procedures for reissue and reassignment of employment registration cards will be cancelled, and employment registration cards will no longer be used as necessary materials for handling the recruitment, employment, settlement, file reception and transfer of college graduates.
In order to optimize the job-seeking and employment service process for college graduates, the Ministry of Education has opened a national registration system for college graduates’ graduation destination, providing online signing function, which is convenient for employers and graduates to sign online.
To promote the exchange of employment information, Dalian University of Technology expanded the service of "internet plus" and developed the functions of self-service printing of employment agreements, so that students can complete the signing of the agreements online, meeting the needs of different places in one school, three districts and serving more than 8,000 people. The school also launched an intelligent question-and-answer assistant, and answered more than 6,400 employment-related questions. Xi ‘an Jiaotong University integrates the data of educational administration, academic work, scientific research and other business departments, and forms an organic link from student information collection, employment intention investigation, online career evaluation to employment signing, destination registration, campus recruitment and resume delivery, and builds an open one-stop employment management service with data integration and sharing. Nanjing University of Posts and Telecommunications has built more than 20 online video interview rooms and launched digital talent training camps to provide convenience for graduates who need interviews.
At present, it is getting closer and closer for college graduates to leave school. The education system continues to make good use of the new mode of "employment in internet plus" and give full play to the advantages of information sharing, resource integration and data analysis, so as to tap more job resources and provide more employment information for graduates and help them find jobs.
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