Where do Hong Kong Meicheng mooncakes come from？ ＂Hong Kong mooncakes cannot be bought in Hong Kong＂： The account of Three Sheep has brought goods for it many times, and the store involved： does not c

As the Mid-Autumn Festival approaches, mooncakes have become a hot business. On September 12, "Hong Kong mooncakes with a monthly sales volume of 50 million yuan cannot be bought in Hong Kong" rushed to the hot search. According to media reports, recently, Crazy Brother Yang and his major live streaming hosts are selling a mooncake called Hong Kong Meicheng brand. The mooncakes have different styles such as 99 yuan for 3 boxes and 169 yuan for 3 boxes. According to third-party data platforms, the brand’s sales in Douyin in the past 30 days have exceeded 50 million yuan.

A number of live slice videos of Brother Yang and live streaming host show that when displaying the product, Brother Yang and its live streaming host declared "Hong Kong Meicheng Mooncake" and "High-end Mooncake". However, the media searched for "Hong Kong Meicheng" and "Meicheng Mooncake" through HKTVmall, the largest online shopping platform in Hong Kong, but did not obtain the corresponding results. Some media consulted Meicheng Mooncake agents and learned that the origin of the brand is basically Guangzhou and Foshan.

So, where does this "Hong Kong Meicheng Mooncake" come from? On September 13, the reporter searched for "Meicheng Mooncake" in Tianyancha, which showed that it was Guangzhou Meicheng Food Co., Ltd., established in 2019, and the legal person was Zhang Shaodeng. Search for "Hong Kong Meicheng", and the search results show that there is a company called Hong Kong Meicheng Food Group Co., Ltd., established in 2019, and the person in charge column is not displayed.

The reporter noticed that on September 13, the "official flagship store of Meicheng Li" has been live, and its official account IP display is Zhejiang. In the live broadcast comments, people continue to ask product questions, but the live streaming host does not reply positively. In the "official flagship store of Meicheng Li" Show Window, a mooncake gift box priced at 169 yuan shows that the sales volume is 272,000, and the other 89 yuan mooncake gift box sells 10,000 +. In the place of delivery of the goods, it shows Qingyuan City, Guangdong Province.

The reporter then consulted the "official flagship store of Meicheng Li". Regarding whether the mooncake is a Hong Kong brand, the customer service said that the Meicheng brand is registered in Hong Kong and has a trademark certificate. In order to better expand and develop market demand, it has established marketing centers and production bases in Guangzhou and Foshan. The reporter then asked if the mooncake can be purchased locally in Hong Kong, and the customer service replied with the same content as before. When the reporter asked again whether the brand is a mooncake brought by Brother Yang, the customer service said that the store does not cooperate with third parties except for the platform.