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Wen | Blue Hole Business Qian Xinyao

Editor | Zhao Weiwei

In the long audio market, Tencent planned a "the glory of the king-style" battle.

In December 2020, Tencent launched "WeChat Listening to Books", which is a more subdivided vertical listening product under the WeChat business group. It can listen to books for 90 minutes for free every day. Like WeChat’s "video number" in 2020, WeChat listening to books also supports individuals to open "audio number".

According to the "the glory of the king" style of play, WeChat Listening to Books is responsible for attacking the "off-road". In the development road which is mostly a two-person line, the hero who assists it is the huge social traffic of WeChat. As a vertical subdivision of "WeChat reading", WeChat listening to books focuses on audio content such as audio novels, published books and podcasts.

Attacking the "ear economy" is not a new battlefield, and it is not Tencent’s first shot. Before "WeChat Listening to Books", Tencent launched Penguin FM, which belongs to the social network business group, as early as 2015, and then Tencent Music Entertainment Group (hereinafter referred to as "TME") launched "Cool I Listen" in 2020.

At this point, in the long audio battlefield, Tencent has assembled three teams: upper, middle and road, focusing on Penguin FM on the road, cool listening in the middle, and listening to books on WeChat on the road to assist the attack. However, in the long audio market, there are old players such as Himalayan and Litchi, and then there are new recruits such as ByteDance’s Tomato Listening Book and Netease Cloud Music.

Although one-on-one combat is not as good as a team battle, what is the odds of Tencent’s attack by the whole army?

Three-line attack　

Listening to books on WeChat is undoubtedly a boundary extension of WeChat business group.

Wechat reading focuses on serious content, starting from the small market of WeChat users who prefer to read and publish books. As early as the 2.0 version of WeChat reading in 2017, the audio storytelling function has been realized. At that time, WeChat reading signed many famous writers and intellectuals to enrich the content ecology and reduce the time cost and threshold for users to read.

In order to expand the volume of users, Wechat Reading has gradually expanded its content boundaries to online literature, comics and WeChat WeChat official account articles to meet the reading needs of more users. This market positioning is in line with the advantages of WeChat’s acquaintance relationship chain, which helps users meet their reading needs and realize social fission.

According to the 2019 WeChat Reading Annual Data Report, there were 115 million reading users in 2019, and 475 million books were added to the shelves. In 2019, the per capita reading time of WeChat reading was 85.8 minutes/day, up 14% from 2018, and the per capita listening time was 142.2 minutes/day, up 39% from last year. The focus of WeChat reading is still on continuous customer acquisition and retention, so it is necessary to dig deep into user needs and increase user conversion and retention.

So far, the official data report of WeChat reading in 2020 has not been published, only the annual book list has been published, and users can also view personal reading reports, covering statistics such as personal reading time and total reading.

However, in 2020, WeChat reading added the paper book purchase function in version 5.0, launched WeChat listening to books, and will soon launch an ink screen reader in 2021. All these actions indicate that WeChat business group is beginning to dig deeper in reading consumer content scenes.

Even though WeChat Listening Books came out soon, judging from the download volume in the past 90 days in the seven wheat data, although WeChat Listening Books are far less than Himalayan, it has surpassed Penguin FM and Cool Me Listening with its traffic advantage, and is far higher than ByteDance’s tomato listening and other similar products.

In the previous long audio content market, Himalayan, Litchi and Dragonfly FM have occupied the mainstream market. In 2015, relying on the advantages of Tencent’s social network business group, Penguin FM began to provide free audio digital listening services such as listening to books and news, and opened up Tencent resources in one stop with diversified content modes to form a complete audio ecological chain of "UGC+PGC+ copyright".

Relying on the resource ecology of Tencent Music Entertainment Group, Cool Listen will focus on new exploration in the field of long audio in 2020. In the "the glory of the king" mobile game, the middle road is the shortest of the three lines, and team battles often occur here. Why can "Cool Me Listen" shoulder this heavy responsibility?

Cussion Pang, CEO of Tencent Music Entertainment Group, once said that long audio will be a strategic area that will continue to exert its strength in the future, and the group will accelerate the integration of music and audio to provide users with richer and higher-quality audio-visual content and product experience.

In Cool I Listen, there are not only the first exclusive radio drama Tomb Notes, but also many long audio products such as Wang Gang Telling Stories, which are all kinds of audio content, aiming at a younger market.

As the main force in the middle road, "Cool I Listen" has the ability of long-range attack. Cool listening is verifying two current internet trends: users pay for high-quality content to get more advanced audio-visual enjoyment, and the platform is making up for the shortcomings of the industrial chain through new exploration.

TME’s exploration in the field of long audio is even more traceable. Before the release of "Cool I Listen", TME’s QQ Music, Cool I Music and Cool Dog Music were all launched in the audio book area.

According to TME’s financial report in the third quarter of 2020, the average user duration of long audio has been continuously improved, and the number of paying users of long audio has further increased. Its MAU penetration rate has increased from 4.7% in the same period last year to 11.7%, while the financial report in the second quarter shows that its MAU penetration rate of long audio has increased to 9.4%.

The blood transfusion behind it

Behind Tencent’s listening products, there is a powerful content blood supply machine-Reading Group.

At the end of April 2020, Tencent took over the Reading Group as the largest shareholder. Wu Wenhui, the founder of Reading, retired and Cheng Wu became the new CEO. This move is considered by the outside world to further strengthen the linkage between Reading and Tencent’s internal ecology.

As disclosed by Tencent Music Entertainment Group in its financial report in 2020, TME has the right to adapt most of the audio works in the Top100 list of the most popular works of Reading Group. It is relying on the strategic cooperation with Yuewen Group and other leading online literature platforms in China that Tencent Music has realized the content play of "exclusive from the head to the full coverage as far as possible".

As the largest IP copyright library in China, Yuewen Group began to lay out audio services through the acquisition of "Tianfang Listening to Books" in 2010. In 2015, it made continuous strategic investment in Himalaya, the largest integrated audio online platform in China, and "Lazy Listening to Books", a vertical audio content platform for audio books, and launched paid services.

At the end of 2018, at the "Symbiosis and Content" sub-forum of Tencent Global Partner Conference, Reading Group released the audio reading brand "Reading and Listening to Books".

In addition to "supplying blood" to the content of third-party audio platforms such as Himalayan, lazy listening to books, Penguin FM, etc., the app "QQ Reading" and "Starting Reading" under Reading Text will be launched in 2016 and 2017 respectively, so reading text naturally needs to be convenient for its own channels. According to the "2018 Network Literature Development Report", 70% of the original content of domestic mainstream audio frequency channels comes from reading.

By analyzing the revenue of reading articles, it is found that it consists of two parts: online business income and copyright operation and other income from paid reading, online advertising and distribution of third-party games. With the rise of free reading in recent years, the development of reading has been impacted.

The financial report of Reading Group in the second quarter of 2020 released shortly after Tencent took over reading shows that the total reading income was 3.2 billion yuan, up 9.7% year-on-year, and the operating loss was 3.556 billion yuan, compared with the profit of 530 million yuan in the same period last year. This is the first loss in reading for many years.

For Tencent, what it cares about is not the income of reading the text itself, but the role it plays in Tencent’s "new cultural creation" ecology.

James Mitchell, Chairman of the Board of Directors of Reading Group, once said, "Reading is an important original IP source for Xinwen to create a big ecology", and what he expects more is that the new management can promote reading to be more closely connected with Tencent Xinwen to create a big ecology, "in film and television, animation, games and other content businesses."

Reading is the IP source of the "new cultural innovation" strategy for Tencent, while paying for reading is the maximization of IP value, and Tencent is more keen on the quick realization of the latter.

a race against time

It is undeniable that long audio has always been a narrow track.

Based on the Research Report on the Development of Network Audiovisual in China released in 2019 and 2020, the network audio market is stable, with the highest penetration rate of Himalayan users, followed by litchi and dragonfly FM, and the third echelon includes niche platforms such as Penguin FM.

In addition, the number of online audio users exceeded 300 million in 2019, but the number of users in 2020 was 275 million, which showed a downward trend in the total number of netizens.

What is even more worrying is that in the long audio market, the head players of "three points in the world" are still in a state of perennial loss.

For Himalaya, which has repeatedly heard rumors of listing, some investors once told Caixin, "From the earliest plan to go public in 2018 to now, the listing time has been delayed, and at present, Himalaya has not found a suitable business model, and we are not sure whether it can successfully complete the IPO this time."

At the beginning of 2020, Litchi was listed on NASDAQ as the first audio stock in China, but since then, its share price has been falling from $500 million to $180 million. Even if it made its first profit in the third quarter of 2020 and launched a new product, Litchi Podcast, it will have limited effect on the stock price.

Old players’ problems remain to be solved, and new players begin to flood in.

In June 2020, ByteDance launched an App called "Tomato Listening" and entered the director’s audio market; On September 8, 2020, Netease Cloud Music launched a new content section "Theatre of Sound" and continued to increase the audio market. In this context, the current ear economy looks like a "capital besieged city".

In any case, Tencent is a new generation of listening products. Wechat listening to books is to Wechat reading, and cool listening to books is to TME. These new generation of listening products all belong to the product content branches under different business groups, each in a subdivided track station.

The author found that the high-ranking programs in the WeChat listening book, such as Xiao Yearbook, Jiang Xun’s Youth Edition of Dream of Red Mansions, and Feng Tang’s Method of Getting Things Done, all came from Dragonfly FM, and Tsinghua Han Xiuyun’s Talk on Economy was the same as that in Himalaya.

The new generation of listening products is not completely different from the previous generation in content. They urgently need to obtain high-quality content that has been verified from the previous generation of listening products, and at the same time, they should build their own personalized content system.

Compared with the old players, the new players are more looking for a new mode of audio book product experience. For example, the highlight of WeChat listening to books is that it supports individuals to open audio numbers, which is a logic with WeChat’s current video number: occupying traffic portals and making attention a monetization tool.

Will the long audio market be broadened by the new generation of listening products?

This is obviously not a problem that can be solved in a short time. For Tencent, it is a time race within Tencent that who can promote the success of the listening products of the three major departments.

Special feature of 1905 film network Last week, it was officially released and won the favor of many audiences. In just five days, the box office exceeded 500 million, which is expected to become the first Hollywood blockbuster to break the box office of 1 billion this year.

On the premise of weakening the plot of the film, director Spielberg used a brand-new film language, which broke the dimension of the film and made the "film-audience" have a strong and in-depth interaction in the cinema.

Therefore, this kind of interaction of breaking the secondary wall has made many viewers get enough emotional resonance in the cinema. Presumably, many viewers heard a lot of cheers in the cinema, and even in the gundam section, they still heard applause.

I believe many viewers have realized that a good viewing atmosphere will definitely add a lot to the film itself. But after all, "there are a thousand Hamlets in the eyes of a thousand audiences".

So, what posture should such an interactive film be viewed in?

This time, Xiao Dianjun did the opposite.The 2D version is not recommended, but the 3D version is mainly recommended.

Previously, some colleagues had seen an ordinary 2D version of the film. However, after watching the 3D version of DMAX, he felt that the latter was more immersed and could more easily grasp the detailed eggs in the movie.

So, this time we gathered 15 spectators,The vision, sound effects and seat comfort of IMAX 3D, DAMX 3D, 4D and ordinary 3D are evaluated in all aspects.

This movie-watching test only judges the movie-watching effect, so in terms of version, we consulted relevant professionals in advance and learned that the screen size of IMAX cinema in Beijing UME Studios (Huaxing Store) is 23.91*13.84 meters, with a slight advantage of 0.18 meters as the largest IMAX screen in all Beijing cinemas (the second place is Lumiere Studios Changying Tianjie Store, 23.91*13.66 meters).

Therefore, Xiao Dianjun finally chose IMAX, DAMX, 4D and ordinary 3D cinemas with the best audio-visual effects in Beijing UME Studios as evaluation cinemas.

Below, let’s experience it from the top (visual effect) to the bottom (comfortable seat).

Visual effect

Open your eyes.

Ready Player One is a visual blockbuster, and the visual effect (brightness and texture) given by the screen of the cinema is absolutely the most critical! Based on the previous cognition of the four versions, the order of watching movies is IMAX, DMAX, 4D and ordinary 3D respectively.

In terms of brightness, everyone agrees that among the four versions,DMAX has the best visual effect.

On the contrary, IMAX is not as clear as everyone expected. Many viewers said in the feedback after watching the movie that the overall brightness was not enough.

Because the time of IMAX and DMAX is very close, as soon as they are compared, they can immediately feel that the previous IMAX version seems to be covered with a layer of fog.

Especially at the beginning of the film, when the man enters the game world through VR glasses, the lens of that pixel world can immediately feel the difference between the two versions in cinema. In terms of brightness and color saturation, DMAX is far superior to IMAX version.

As we all know, the brightness of the film is closely related to the light bulb of the projector. According to the life cycle of general light bulbs, the average life span is 600 to 800 hours. Of course, the general cinema will also adjust according to the corresponding film situation.

For example, some viewers said that the picture was dark when it was released some time ago. In this case, the cinema itself will turn on the light bulb accordingly.

Black Panther’s night play is a test of the cinema’s specialty.

Of course, in order to save costs, there are also some cinemas that will do it themselves, even if the light bulb reaches its life, it will not be replaced in time. This directly affects the audience’s perception.

However, there may be some differences in the power standard of xenon lamps for different versions. This is why, even if it is slightly weak, the visual effect of IMAX version is still far better than 3D and 4D.

Special for projectorxenon lamp

According to Ms. Cui, technical director of UME Cinema in North China, both IMAX and DMAX are shown through their respective core systems with two digital projectors as the media. Both of them simulate people’s left and right eyes, so that they are more transparent after screening, and the depth, smoothness and saturation of the film will be more textured. There is no difference between 3D and 4D on the projector, and most of them are single-machine projection.

Of course, in addition to the powerful influence of movie pictures on eyes, the role of 3D glasses can not be ignored.

During the test, Xiao Dianjun found thatThe four versions of 3D glasses are not the same..

As mentioned above, there is no difference in visual effects between 3D and 4D, so their glasses can be universal. But on the contrary, there are obvious differences between IMAX glasses and DMAX glasses.

Of the three pairs of glasses,Ordinary 3D glasses are the lightest and IMAX glasses are the heaviest.. However, in terms of use, DMAX glasses are constantly vomited by a long-haired young lady, which is too unfriendly!

“Although it’s light and thin, it’s too hard to wear. It’s not hung on the ear but strapped on the head. It’s strange to put it inside and outside your hair, which seriously affects your makeup and face value. Please choose carefully when dating, especially blind date!"

Therefore, this slot, please focus on the little brothers, it is definitely a key question for dating!

Comprehensive evaluation:

IMAX: ★★★★

DMAX：★★★★☆

3D: ★★★☆

4D：★★★

Next Page: Sound Test

Special feature of 1905 film network　 　The birth of is neither a propositional composition nor an accidental probability, but comes fromDerek KwokandWhere is it now?The "unyielding" strength in my heart. This strength breeds from each other’s growing environment, and burns into a fire after absorbing their anger at social injustice and their stubbornness in adhering to their ideals. However, until(hereinafter referred to as "Demonization") When they were preparing, they met formally. As soon as the two fires began to meet, they were out of control and directly burned out a "free revolution" in the image. The leader of this revolution is the symbol of "resisting tyranny" — — “Qitiangreat sage"The Monkey King.

The birth of Wukong Biography originated from two fireworks that were not easily convinced.

In the process of embodying The Story of Wukong, director Guo Zijian, the author of the original book and the screenwriter of this film have been thinking about how to bring the "rebellious spirit" in the novel to the hearts of every audience. The director thinks that the style of the original stream of consciousness is illusory, and after reading it, "it can make people re-identify themselves" is considered powerful. Did he achieve this level? During the interview, the two spent a lot of time stating "how to integrate modern thinking into the film". For example, they will turn heaven into a "company" and set God as a middle-level manager. the Monkey King and his party at the bottom always feel that the people above are wrong, and the middle-level people will feel that the people above are wrong. So how will they consider the gains and losses and make a choice?

Guo Zijian and today how to integrate modern people’s thinking into the film.

I have to say that this setting has really enhanced the audience’s sense of substitution. However, what attracts most non-book fans is still the role of the Monkey King. Regarding the Monkey King’s handling, Guo Zijian frankly brought in the state that he once felt "omnipotent", and made a contrast before and after, comparing the "awesome and failure" that everyone had experienced.

PART1 characters

"Tell the story of Wukong first, and the others will stay in the next part."

Today’s novel, which continues the main characters of The Journey to the West, tells the story of Tang Priest’s master and disciples who "disobeyed the destiny and criticized all hypocrisy", and the content consists of two lines, 500 years ago and 500 years later. The movie version of The Story of Wukong deleted the classic characters such as Tang Priest, Little White Dragon, Friar Sand and Bai Jingjing, and only kept the Monkey King, A Zi, Yang Jian, Tianpeng and Ayue. This kind of trade-off has made many book fans look a question mark.

In today’s view, firstly, the deletion of characters stems from the requirements of film volume. "The story of Tang Yan is another line, and he is parallel to the story of the Monkey King, so there is no room for two protagonists in a film." Secondly, "if all the characters are kept, it will take at least 6 hours to make a film, and I don’t want my favorite characters to run old-fashioned."

So, how are the preserved characters shaped? They mainly introduced the adaptation of the Monkey King, Yang Jian and Shangshengtianzun.

The Monkey King, Yang Jian and Shangshengtianzun are the characters with the most pen and ink and the most three-dimensional characters in the film.

With regard to the Monkey King, Guo Zijian wants to present its first stage, that is, it was still in a state of youth 500 years ago, and needs an indomitable spirit. In terms of personality, the Monkey King is written as an ordinary person, not as a heroic myth. "When everyone first entered the society, he had a stage of feeling very awesome, but after experiencing setbacks, he found that he would also fail. This is a necessary process of growth, and the Monkey King is the comparison between himself and himself."

The Monkey King will also fail, but this is only a necessary process for growth.

The reason why Guo Zijian can say this is actually related to his own experience. He was inexplicably confident since he was a child. After graduation, he made movies across banks, almost starting from scratch. Not only was he once said to be the worst reporter in Hong Kong, but he was also scolded by the director and burst into tears. Only then did he realize that he was far from being as awesome as he thought.

After the Monkey King is set, find an opponent who is equal to him — — Yang Jian. In the film, Yang Jian has always been worried about his mother being crushed at the foot of the mountain and his own background. Emotionally, he has a subtle love triangle with A Zi and the Monkey King. The director has set a more complicated background and mood in dealing with Yang Jian’s personality.

Yang Jian in the film has experienced the process from resistance to submission, and his personality is very complicated.

After falling into the mortal world, Yang Jian didn’t go to his mother directly, but had feelings with a substitute of "mother". In this way, Guo Zijian also projected his own preferences in it. "I like the feeling that things don’t have to be realized, but they can make you feel as perfect in your life.". In fact, Yang Jian is also a lover, and he may be more fragile than anyone else. This character also led him to finally accept his destiny. Because compared with the Monkey King, Yang Jian represents the majority of people in real life. "We know that our hearts are on fire and our emotions are not dead, but we will still give in in the face of powerful forces.".

Regarding the villain, the "God in Heaven" in the film is very innovative. At the beginning of his creation, Guo Zijian and Jin Zai decided to abandon the iconic figure of heaven "Jade Emperor and Queen Mother" and instead conceived a villain with the concept of department manager. At the beginning of the film, she tried to kill Wukong without reporting to her superiors. Including her lofty strength of regarding "the incompetence of the gods" and her expansive desire, are also her own small thoughts.

Shangshengtianzun was constructed by the director according to the image of "the middle layer of the company", with a strong sense of modernity.

In this regard, Guo Zijian said frankly, "If you look at it from the middle level of the company and report to the people above, the Buddha said one thing, but he was thinking another. Neither the following nor the above knows the real thoughts of the middle level. What she will do when she has the ability is also her own business. This is like a department manager grasping a good product, not giving it to the boss, but taking it out to start a business. "

As for the film, after Tianzun was defeated, there were no problems with other celestial boss. Now, I push my glasses and show a sly smile to respond "If boss is finished in this film, how can we make a sequel?".

PART2 story:"It’s a terrible thing to control fate by a machine."

Luoyang maisike electronics overcame the adverse effects such as epidemic situation, and achieved both production and sales prosperity. The picture shows the company park. Photo courtesy of respondents

Xinxiang Tianli lithium energy production workshop. (photo by Du Kun and Zhang Chenlei)

　　Core tip:Emerging industries are the fundamental way to promote the national economy and enterprise development to the track of innovation-driven and endogenous growth. In recent years, our province firmly takes the high-quality development of manufacturing industry as the main direction, promotes the iterative upgrading of traditional industries, the key cultivation of emerging industries, and the future industries to break the ice and seize the beach, promotes the accelerated development of manufacturing industry to digitalization, networking and intelligence, and improves the stability and modernization level of industrial chain supply chain. Throughout the province, epidemic prevention and control and economic and social development are efficiently coordinated. In many places, the development of emerging industries is bright and vibrant, injecting new kinetic energy into economic development and bringing new opportunities.

　　Luoyang

　　Strive to build a 100 billion photoelectric industry cluster

　　On December 11th, all the automatic production lines were running in an orderly way in Maisike Electronic Materials Co., Ltd. located in Luoyang High-tech Zone, and the workers were stepping up their efforts to make customer orders.

　　"In the first three quarters of this year, through reform and innovation, we overcame the adverse effects such as the epidemic situation, achieved a booming production and sales, and reached a new high in profits." Shi Jianqiang, deputy secretary of the Party Committee and general manager of Luoyang Monocrystalline Silicon Group and chairman of Maisk Electronics, told the reporter, "Our 8-inch silicon polishing wafer has been recognized by more and more domestic and foreign customers, and the production and sales volume have steadily increased. During the’ 14 th Five-Year Plan’ period, the company will have more high-quality silicon polishing sheets entering the market and gradually realize the domestic substitution of silicon polishing sheets. "

　　From the introduction of the first foreign production line of monocrystalline silicon products in 1965 to the continuous filling of the gaps in the field of silicon materials in China with independent innovation, Luoyang Monocrystalline Silicon Group has adhered to the road of scientific and technological innovation. Mesker Electronics, a subsidiary of the Group, is the first high-tech enterprise in the central region with the ability to produce IC-grade 8-inch silicon polishing wafers on a large scale, with an annual production capacity of 1 million wafers, and its products are sold to the United States, South Korea, Singapore, Japan, India and other countries.

　　Report to the 20th CPC National Congress, the Communist Party of China, put forward that we should focus on the strategic needs of the country, gather strength to tackle innovative and leading scientific and technological problems, and resolutely win the tough battle of key core technologies.

　　Industry is the foundation of urban development. In recent years, Luoyang city regards industrial development as the primary task, based on the advantages of industrial base, seizes the opportunity of tuyere development, and makes every effort to promote the construction of ten industrial clusters such as photoelectric components, agricultural machinery and equipment, and high-end bearings.

　　"Luoyang photoelectric component industry cluster ranks second in the province, and has a relatively complete foundation for the development of photoelectric component industry, forming a photoelectric component and material manufacturing system led by AVIC Optoelectronics. In 2021, the scale of photoelectric component industry in our city exceeded 30 billion yuan, and it showed a rapid growth trend." According to the relevant person in charge of Luoyang Municipal Government, according to the plan, the annual average growth rate of Luoyang photoelectric component industry will exceed 25% during the "Tenth Five-Year Plan" period, and the industrial scale will exceed 100 billion yuan by 2025, so as to build a 100 billion-level industrial cluster with international competitiveness.

　　In 2022, the development of Luoyang photoelectric component industry cluster was fruitful: the investment attraction was outstanding. Enterprises such as AVIC Optoelectronics and Fenglianke Optoelectronics appeared in the Henan Pavilion of the 10th China Electronic Information Expo, and key enterprises such as AVIC Huayi and Kaimai Environmental Measurement participated in the 4th World Sensor Conference. Six projects in Luoyang were signed at the opening ceremony of the conference, with a total amount exceeding 1.3 billion yuan. Leading enterprises have made major breakthroughs. In November 2022, AVIC Optoelectronics won the "2022 Nokia Quality Diamond Award" and "ZTE’s 2022 Best Technology Innovation Award" for its excellent product quality. AVIC Optoelectronics was identified as a national intellectual property demonstration enterprise and was selected as the top ten in the ESG Pioneer 50 Index of Central Enterprises …

　　The relevant person in charge of the Luoyang Municipal Bureau of Industry and Information Technology said that in the next step, Luoyang will persist in putting innovation into the industry, grasp the industry on the "window", build a 100-billion-level photoelectric component industrial cluster based on the industrial base of photoelectric components, and plant high-quality development new advantages in Luoyang. (Reporter Tian Yilong Henan Daily, all-media reporter Fan Kunpeng)

　　Xinxiang

　　"adding strength" to new kinetic energy

　　On December 10th, the machines in the production workshop of Xinxiang Tianli Lithium Energy Co., Ltd. (hereinafter referred to as "Tianli Lithium Energy") located in Xinxiang Power Industry Development Zone were running at high speed, and everything was in order.

　　Tianli Lithium Energy is mainly engaged in the research, development, production and sales of ternary materials and their precursors for lithium batteries. It is a high-tech enterprise with independent research and development and innovation capabilities. "The company maintained excellent profitability, and achieved operating income of 1.939 billion yuan in the first three quarters, a year-on-year increase of 75.93%." Wang Ruiqing, chairman of Tianli Lithium Energy, told the reporter that with the help of measures taken by governments at all levels to help stabilize their posts and resume work, all the indicators of the company have increased substantially, and it is estimated that the annual revenue will exceed 2.5 billion yuan.

　　According to reports, in August this year, the company successfully landed on the Growth Enterprise Market of Shenzhen Stock Exchange and became the first listed company of new energy battery enterprises in Xinxiang City. At the same time, a number of production bases have been completed and put into operation, and the product structure and domestic development layout have been continuously optimized.

　　For a long time, Tianli Lithium has been able to anchor the strategic positioning of the development of small power lithium batteries. With years of deep cultivation in the segmentation field, in 2021, the shipment of ternary materials in the field of lithium batteries for electric bicycles and electric tools ranked first in the industry, with a market share of over 40%.

　　"The company’s leading market share is inseparable from an efficient R&D system and accumulated technological advantages." Wang Ruiqing said that the company started the research and development of ternary materials and precursors in 2009, and has accumulated a series of core technologies of ternary materials. Tianli Research Institute, established by the company, has achieved more than 30 scientific and technological achievements, and established several R&D platforms such as Henan High Nickel Ternary Cathode Material Engineering and Technology Research Center, and has successively won the honors of Henan Touyan Cultivation Enterprise, four-star industrial enterprise and national-level specialized and innovative "Little Giant" enterprise.

　　In view of the large number of downstream customers in the small power market and the great product differentiation, Tianli Lithium can design a flexible production line, which can respond quickly according to customer needs and adjust production line and capacity at any time, which meets the flexible purchasing needs of customers in the small power market.

　　Since its listing, Tianli Lithium has developed rapidly: Pingdingshan subsidiary’s annual output of 10,000 tons of battery-grade lithium carbonate project has been completed and put into production, and Sichuan Ya ‘an subsidiary’s annual output of 20,000 tons of Ferrous lithium phosphate materials project is expected to be put into production in the first quarter of next year; Huaibei ternary materials project with a total investment of 857 million yuan and Xinxiang high nickel and single crystal ternary materials construction project were accelerated. Meanwhile, the company is also actively exploring the international market.

　　"The company is actively marching into the field of big power. At present, it has cooperated closely with many well-known lithium battery manufacturers in the field of big power, and is building an ecological closed loop for the production, recycling and reuse of battery materials." Wang Ruiqing said.

　　Driven by Tianli Lithium Energy, a number of leading power industry enterprises have successively landed in Xinxiang Power Industry Development Zone through "external introduction and internal support". At present, there are nearly 200 enterprises, and the annual output of various battery materials can reach 50 thousand tons; Lithium battery, Ni-MH, Ag-Zn and other batteries have an annual production capacity of 500 million ampere-hours, and electric vehicles have an annual production capacity of 200,000 vehicles, forming a relatively complete industrial chain from battery raw materials to battery finished products and battery packs, from special equipment for battery production to low-speed electric vehicles. (Reporter Li Hucheng Henan Daily, all-media reporter Wang Yongle, correspondent Ma Shizhen)

　　Louhe

　　Build a billion-dollar industry by gathering parks and chains.

　　Plastic irrigation needle used to rinse teeth, filling the gap in China; One-time use of light-proof infusion set can effectively avoid drug decomposition in the light … On December 10th, Jiao Xibin, chief engineer of Henan Shuguang Jianshi Group, located in Yuanhui District, Luohe City, introduced innovative products. He said, "Our products are exported to Russia and Brazil, and the demand exceeds supply."

　　Henan Shuguang Jianshi Group is a national high-tech enterprise, with an annual R&D investment of more than 10 million yuan. It cooperates with xidian university, Henan University of Traditional Chinese Medicine and other universities in Industry-University-Research, and launches six or seven new products every year. Continuous innovation has enabled the group to seize the commanding heights of the industry and lead the trend of the medical device market.

　　Henan Meshawa Medical Technology Co., Ltd. is not far from Henan Shuguang Jianshi Group, providing medical needles, medical packaging and other upstream products in the industrial chain, and the development trend is equally gratifying. "This year’s sales have doubled compared with the same period of last year, and the third phase of the new project is under steady construction." Yang Xuangao, head of the company, said.

　　Based on the Medical Device Industrial Park, Yuanhui District has brought together major projects represented by Shuguang Jianshi Group, Meikai Bio, and Continental Medical Devices by introducing leading enterprises and upstream and downstream related projects, forming a relatively complete infusion industry chain, with products covering more than 100 varieties and more than 300 specifications. "The establishment of professional parks and the clustering of parks will help upstream and downstream enterprises to cooperate nearby, ensure industrial safety and promote economic cycle." Hu Wei, director of the Bureau of Industry and Information Technology of Yuanhui District, said.

　　Accurately attract investment, attract big and strong. Yuanhui District scientifically compiled the investment map of medical device industry, sorted out 547 related enterprises in 10 sub-sectors, determined 91 target enterprises and 4 research institutions in key chains, and carried out "one-on-one" investment promotion activities. "This year, a number of key projects such as Luming Medical Device Industry Incubation Park and Zhongmao Medical Device Luohe Production Base were newly introduced to support the medical device industry in the whole region to become bigger and stronger." Zhao Mingming, director of the Bureau of Commerce of Yuanhui District, said.

　　Innovative research and development, seize the opportunity. Yuanhui District issued a policy of benefiting enterprises, built a "bridge" for cooperation between medical device enterprises and universities, and guided enterprises to improve their core competitiveness and enhance their development potential through scientific and technological innovation and technological transformation. Medical device-related enterprises in Yuanhui District have cooperated with scientific research institutions to build 15 provincial-level R&D platforms, such as engineering technology R&D centers and postdoctoral R&D bases. Among them, the provincial medical infusion device engineering technology research center and Henan medical polymer engineering technology research center are the only R&D platforms in the province.

　　At present, the product scale of the medical device industry in Yuanhui District ranks first in the whole province and in the forefront of the whole country, and it has been awarded as "the most competitive’ 10 billion industrial cluster’ in Henan Province". Yuanhui District has successively won the titles of "Henan Medical Device Characteristic Industrial Park" and "National Medical Device Industry Demonstration Pilot Zone". According to the plan, by 2025, Yuanhui District is expected to introduce 45 new medical device enterprises, with an output value of 12 billion yuan.

　　Report to the 20th CPC National Congress of the Communist Party of China proposed to promote the development of strategic emerging industries integration clusters. Wang Qishan, secretary of Yuanhui District Party Committee, introduced that Yuanhui District will actively integrate into the new development pattern, relying on the medical device industrial park, focusing on the four industrial fields of "in vitro diagnosis, medical consumables, medical equipment and circulation services", lengthening the industrial chain, expanding the industrial cluster, and making every effort to build a medical device industrial base in central and southern Henan. (Reporter Lu Song correspondent Wang Huifeng)

　　short review

　　Make the new engine of the economy stronger

　　Industrial prosperity leads to economic prosperity, and industrial Excellence leads to sufficient kinetic energy. Compared with traditional industries, emerging industries have the characteristics of high technology content, high added value and intensive resources, and their development and growth is the fundamental way to promote economic development driven by innovation and endogenous growth. Report to the 20th CPC National Congress, the Communist Party of China, proposed to promote the development of strategic emerging industries integration clusters and build a number of new growth engines such as new generation information technology, artificial intelligence, biotechnology, new energy, new materials, high-end equipment and environmental protection. This provides direction and guidance for us to develop emerging industries.

　　Hyper-fusion leads Henan’s computing power to improve, and cloud computing and intelligent computing serve economic and social development. Leading enterprises such as BYD and Contemporary Amperex Technology Co., Limited have settled in Henan one after another, driving the whole new energy industry to jump … To develop emerging industries, it is necessary to aim at those major projects with strong traction, strengthen the chain and extend the chain, and promote the whole industry to a new level through the development of integrated clusters, forming new economic growth points. Emerging industries are inseparable from the strong support of the scientific and technological innovation system. In recent years, our province has actively docked the national strategic scientific and technological strength system, rebuilt and revitalized the provincial academy of sciences, reconstructed and reshaped the provincial laboratory system, and Songshan Laboratory and Longmen Laboratory have carried out a number of cutting-edge research projects in line with the needs of industrial development. The booming scientific and technological strength has provided strong intellectual support for the development of emerging industries.

　　The development of emerging industries will not happen overnight. It is necessary to see things early and act quickly, but also to make contributions and do good deeds for a long time. It is necessary to aim at leading industries, strengthen financial support, tax incentives, human security and other policy support packages, apply "sunshine and rain", maintain sufficient patience and determination, and promote the weak seedlings of emerging industries to become strong and grow into towering trees. (Ding Xinke)

On March 13th, Glory held the first AI PC technical communication meeting in Beijing. The protagonist of this communication meeting is MagicBook Pro 16, which has attracted the attention of overseas media at the just-concluded MWC24. This is the first AI PC of glory notebook, but it is also an important turning point for glory to enter the full-scene AI ecology.

The industry will generally position the first year of AI PC in 2024. In terms of hardware, semiconductor manufacturers represented by Intel have launched new processors equipped with neuron network unit NPU, such as Core Ultra；; In terms of software, Lenovo and ASUS have both announced their plans for developing large models on new products to help users finish their work more easily with AI.

(Source: Glory)

But compared with these mature PC brands, glory has always been a "new recruit" in the PC market, not to mention the new glory that has just bid farewell to the three-year ordeal and finally returned to the market focus.So what should be the first AI PC of glory, or the first AI PC of mobile phone manufacturers?

The notebook market has always been the most difficult area to "serve".Thin and light, strong performance and long battery life.The notebook computer is what most users crave. But these three requirements can hardly be met at the same time, at least not until the existing physical conditions are broken.

This problem, glory intends to hand it over to AI to solve.

According to the communication meeting, the glory MagicBook Pro 16 enables AI-aided design, including the whole machine structure, body shape and even heat dissipation. However, it is hard to say how much AI has done in design. Thanks to this, the overall weight of MagicBook Pro 16 is reduced by 8%, the reliability is improved by 10%, and the maximum temperature of the shell is reduced by 4, with remarkable effect.

AI-enabled OS Turbo also appeared on MagicBook Pro 16. As a platform-level AI, it makes intelligent decisions in four dimensions: application scenarios, intelligent scheduling, system optimization and underlying resources. To give a simple example, when most laptops run PPT production, they often don’t adjust the CPU frequency according to the actual needs, which will lead to unnecessary performance waste and greatly reduced battery life. Platform-level AI is more flexible in decision-making. When you only fill in PPT text, the CPU will keep the low frequency.

(Source: Glory)

As for how much improvement users will feel in actual use, the figures given by Glory are: power consumption will drop by 30% and battery life will increase by 10%. At the same time, MagicBook Pro 16 is also the benchmark in the current Windows platform.

(Source: Glory)

Glory also used AI in an unexpected place-audio. MagicBook Pro 16 is the first PC product supporting spatial audio in Windows platform. Through intelligent decision-making at platform level AI, audio scenes are divided into games, music and conferences, and different scenes have different optimization directions. AI also needs to be responsible for accurately identifying different instrumental music and sound effects in audio, stripping and reorganizing them to generate space music with a sense of presence.

Compared with mainstream manufacturers, glory has made different AI PC in its familiar fields, especially the efforts made by platform-level AI, and its advantages stand out. But after all, AI PC is a very new concept. If consumers want to feel its difference, it seems that they must create some "super functions".

At the launch conference of MagicOS 8.0 and Magic6 series held at the beginning of this year, Glory brought the first self-developed big model "Magic Big Model", and its functions such as "Arbitrary Door", "Global Collection" and "YOYO Assistant" attracted numerous praises.

And some of these functions have landed on the first AI PC of glory.

First of all,MagicBook Pro 16, like most AI PC, supports generative AI functions such as document summarization and article writing.We have seen similar abilities in Copilot assistant of Windows 11, which is really a small coup to improve production efficiency. However, glory did not describe in detail whether these functions are similar to Microsoft’s practice, using cloud+end-side combination to generate, which may not be known until the official release.

(Source: Glory)

Secondly, Glory introduced the "global collection" which received rave reviews into MagicBook Pro 16, supported web pages, pictures, documents and other materials, and incorporated them into a workbench-like area, which can be retrieved at will when users need to use it. The practicability of this function has been verified on the mobile phone. Xiao Lei believes that "global collection" seems to be more practical for PC users than on the mobile phone.

(Source: Lei Technology on-site shooting)

More importantly, MagicBook Pro 16 also has a newly upgraded "YOYO Assistant". According to reports, the "YOYO Assistant" on the PC side can realize global suggestions, smart search and other functions. Simply put, if you open a game, YOYO Assistant will give some settings optimized for the game scene, which will pop up in the lower right corner of the screen in the form of floating icons, and users can open it with one click.

Of course, in addition to these, there are many interesting small functions realized by Glory based on platform-level AI, such as meeting minutes and local image search. As a mobile phone brand, glory’s idea of building hardware products will still be from a practical point of view, which is highlighted from the earlier notebook computer products of glory. For example, thin and light users pay more attention to battery life, and glory will make more bottom-level optimization for this.

When it comes to a mobile phone manufacturer to build PC products, it has to mention the "killing skill" of glory on AI PC-smart interconnection.

At MWC24, glory emphasized the new deployment of AI full-scene strategy. whether it is Magic6 series or the first AI PC MagicBook Pro 16, it is the most important part of this strategy.

MagicBook Pro 16 continues the glorious Magic Ring feature of "trust ring", emphasizing the cross-device connection between mobile phone, tablet and PC. In the live demonstration, glory staff showed a cross-platform sharing of PPT between PC and tablet, such as Excel data table, which you can edit on PC and consult on tablet.

(Source: Glory)

From a technical point of view, MagicBook Pro 16 has been upgraded to a new generation of trust ring with full-stack reconfiguration. It is found that the waiting time of equipment is shortened to infinitely close to zero, the networking speed is increased by 500%, and the maximum support for eight groups of services is concurrent, which improves the bandwidth utilization by 20%.

In fact, this is multi-screen sharing, which is an emerging field that most PC manufacturers urgently need to win. For example, ASUS and Lenovo have all laid out dual-screen notebook devices in recent years, and their purpose is self-evident. And glory has a more important mobile ecology. You can even let your mobile phone act as a PC-side camera, reflecting higher-definition image quality in video conferencing.

(Source: Glory)

In addition to the "trust ring", Glory also plans to jointly deploy smart home and sports health into the AI ​ ​ full-scenario strategy. As for how to achieve it, there is no more information to be disclosed for the time being. However, it can be guessed that the learning ability is the most important thing for the big model in the AI ​ ​ era. For example, Sora, as a literary video tool, is still learning the physical laws of the real world. The same is true of the big model of glory, which uses the mobile phone to learn the user’s living habits and infer when the peak time of using the computer is, so as to better schedule the performance in advance and help users realize the real "one-on-one use".

As one of the earliest mobile phone brands to deploy AI PC, MagicBook Pro 16 has given sincere configuration and rich AI functions as soon as it appeared, which is worthy of recognition, especially the glory takes into account subtle aspects such as audio and performance scheduling, which is also exciting.

(Source: Glory)

However, the MagicBook Pro 16 is a bit too "luxurious". Whether it is the body design, the new Core Ultra processor or the concept of "it is a thin and light book and a game book", it is destined to be a quite high-end product, and its price may be beyond the reach of the public. The high-end positioning also makes it more difficult for the glory of the AI PC strategy to start.

However, according to the official, MagicBook Pro 16 is only the first AI PC this year, and there will be more products with different positioning on the road. Perhaps at that time, it is not too late for us to talk about the success of the glorious AI PC.

Editor’s Guide: Picking operation refers to the process that the warehouse operator picks the designated goods from the warehouse after receiving the picking task, and the actual picking operation occupies a high proportion in the whole warehouse operation. This paper only shares the process of operation and product design, and does not involve related strategic logic such as location allocation and path planning.

Logically speaking, the selection in the warehouse is mainly divided into two modes: sorting while picking and sorting first; The sorting process can be subdivided into fruit picking sorting and sowing sorting. The types of orders targeted by these three methods are also different.

Pick while sorting: As the name implies, it means picking goods for employees directly according to the order, and the picking process is directly a sorting process. Mainly for orders with multiple products and multiple pieces, and the goods required for each order are very different.

Picking first and then sorting: it is to split the general picking and sorting into two links. General picking: picking all the goods needed in multiple orders from the warehouse (usually the general picking list after wave summary); Sorting: sorting one by one according to the outbound order. It is suitable for orders with different SKU and quantity of goods in single item, multiple items and multiple items.

The operation instructions for fruit picking and sowing will be expanded in detail in the following paragraphs.

The above figure shows the personnel and system operation in the process of picking and dividing by flow chart.

Picking is the collection of picking tasks. Usually, the picking tasks in the warehouse are collected in the dimension of wave orders, that is, a picking task contains multiple orders. After receiving the task, before picking, the user needs to bind the container and the order in advance (the container code is attached to the container). After binding, the system will inform the user that N pieces of Y goods need to be picked and put into M containers in the subsequent picking process. In general practice, after binding, the operator will directly place the order in this container (there are also documents directly associated with equipment in the design, and paper documents are not needed).

Path planning is that the system outputs the shortest route according to the location of the required goods in the required order, combined with the route in the warehouse. This is the logic of the system, and the user is actually unconscious. After the planning is completed, the system outputs the first picking location to the user. According to the guidance, the user will pick the location here. In order to prevent users from making mistakes (because there are many warehouses and similar goods), it is suggested that before picking, the system requires users to confirm the goods that have arrived at the warehouse and will be picked by scanning the code (or combining with other hardware equipment). After confirmation, the user selects the corresponding number of commodities for each container according to the system prompt order, and confirms to scan the containers in the system and enter the number of selected commodities.

After a location finishes picking all the goods required by the order, the system will prompt the next location and the goods to be picked. This picking list will not be finished until all the goods are picked.

It is inevitable that there will be inventory differences in the warehouse. In the process of picking goods, it is embarrassing to find that there is insufficient inventory after going to the picking warehouse. Therefore, in the process of picking goods, it is necessary to support the reporting of abnormal inventory and secondary path planning. That is, after finding that the current location is out of stock, the system will be triggered by reporting to re-acquire the location with inventory and calculate the route.

In this case, the inventory of the current location will be frozen abnormally, and it is necessary for the exception handler to manually intervene the inventory after confirming the actual situation of the inventory.

In extreme cases (for example, there is really no goods in the warehouse), then this document needs to be reported manually and contacted with the demander (or customer) to confirm whether it is a partial delivery or a return.

It is worth mentioning that for some warehouses with large storage capacity or managed by sub-storage areas, if an order is picked by a picker from beginning to end, it will lead to too many invalid paths and reduced efficiency due to unfamiliarity with the whole storage area.

There are usually two ways to deal with this situation:

• Through the way of solitaire, the task is segmented by many people from beginning to end until the picking is completed. After picking in area 1 is completed, the personnel will place the pickup truck in the handover area and complete the task in stages, and the picker in area 2 will continue to receive the task to pick the goods in the current area and continue the handover in the future.
• By splitting the task list in the warehouse (the most direct way is to split it according to the warehouse area to which the goods belong and the scope of the warehouse area to which the personnel are responsible), each person is only responsible for picking the goods in this area, and the picked containers are sent to the system to specify the partition position (the system will specify the same partition position for the regional picking tasks with the same order split), and the reviewer will check and pack the goods after the whole single picking is completed.

Picking while sorting is accurate for the confirmation and control of picking process, which requires users to confirm the location, goods, containers and picking quantity, and the operation accuracy is high. Suitable for picking with complex order structure. The disadvantage is that the cumbersome process has a certain impact on the operation efficiency. Therefore, for wave orders with simple order structure, the method of picking first and then sorting is usually used.

Total picking, also called total picking, refers to picking all the goods needed in the wave picking list from the warehouse first, and does not distinguish or operate the orders to which the specific goods belong during the picking process. For orders with simple order structure and large overall quantity, batch operation is beneficial to improve efficiency.

Taking platform sales as an example, it can be said that 20% of the goods account for 80% of the sales (explosive products), especially for activities and gift boxes, and this trend is more obvious. Therefore, the existence of this picking method can greatly improve the overall efficiency.

The operation and flow of the total picking process can be said to be the same as picking while dividing, and all of them are picking at the corresponding location according to the guidance of the system. The difference lies in:

• The selected goods are the goods needed by the whole wave order.
• There is no need to bind containers and orders, only need to associate containers with the current general picking list, which can be used to find the corresponding goods when sorting.

Therefore, this paragraph will not repeat the process decomposition.

The relationship between general picking and sorting:

In addition, the process of total picking and sorting is not strongly related, and it is not necessary to always pick before sorting. When designing a warehouse, a special sorting platform can be set for thermal goods (which can be understood as a hot picking location). For hot goods, besides the conventional location, this location also has inventory for a long time and triggers replenishment tasks according to the strategy. After receiving the sorting task, the sorter can directly operate the sorting at the sorting table, but there is no direct preorder general sorting operation.

Fruit picking refers to picking out the goods one by one from the containers that are always picked according to the goods required by the order and placing them in the order container. Just like picking fruit from a fruit tree. Schematic diagram of fruit picking process:

After picking fruits and picking goods, users actually sort each order. For the picking order displayed by the system, the user scans the container to associate this order. According to the demand information prompted by the system, a specified number of goods are selected from different general picking containers and placed in the containers. After picking is completed, submit the confirmed quantity and enter the picking of the next order.

Fruit picking and sorting are usually aimed at wave orders with the same SKU range and different user demand quantity. In order to improve the accuracy and efficiency of picking, the technology of electronic tag and pick to light can be combined to visually remind the picker of the quantity to be picked for this order. Reduce the interaction between users and the system.

Simplified system flow design:

Sowing is to operate the general picking tray, and the user distributes one commodity separately according to the goods needed in each order. It’s like a farmer’s uncle sowing seeds. Schematic diagram of seeding process:

Although the goods in Order 1 and Order 2 are different in the above illustration, in most cases, the warehouse is mainly aimed at the same order structure. When the sowing and sorting method is adopted, this mode can almost become "brainless operation". The following flow chart is aimed at the mode of process design when the order structure is completely consistent.

After the operation is started, the user enters the container in batches according to the order quantity, and the system automatically matches the order with the container (for subsequent review). If the order is pre-typed, the user can directly place the order in the container, and the system does not need to bind the container operation. However, if the documents are lost on the way, they will be pitted, so there are still risks. After the container is entered, the system prompts the user to place the ordered goods (the same). After completion, confirm the quantity of goods in the system.

Simplified system flow design:

In the process of sorting goods, there will also be the risk of shortage, and there needs to be an entrance for abnormal handling. And what needs to be remembered is that in the design of the system, the end of the picking task cannot be blocked because of abnormal shortage, which will lead to the suspension of the subsequent process. For sowing and picking fruits, the design idea of exception handling is the same.

This paper mainly introduces the common picking methods and picking process design in the warehouse. I hope today’s sharing can help you. Thank you for your attention. PS, I don’t know if you have found one thing. Picking while dividing is actually a combination of picking fruits and sowing, so it is also called compound picking.

Elk Products, WeChat official account: Elk Product Manual, everyone is a product manager columnist. Focus on supply chain mining and upgrading, love life and love products.

This article was originally published in everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CCO protocol.

　　陕西省咸阳市礼泉县袁家村因地制宜，积极探索乡村振兴新模式，村干部带领村民一起致富。新华社发

　　无论人民对美好生活的需要变得如何多样，党为人民谋幸福的初心永远不会变。新华社发

　　5月5日，中共一大会址纪念馆副馆长徐明（右）向观众赠送纪念馆馆藏《共产党宣言》的复制件。新华社发

　　97年前，浙江嘉兴南湖红船见证了中国历史上开天辟地的大事变，自此“一船红天下，万众跟党走”。

　　2005年6月，时任浙江省委书记的最高领袖同志在《光明日报》发表署名文章，首次提出“红船精神”。2017年10月31日，最高领袖总书记带领新一届中央政治局常委同志前往上海和浙江嘉兴，瞻仰上海中共一大会址和嘉兴南湖红船，宣示党中央的坚定政治信念。

　　Don’t forget that you can open up the future. The "Red Boat Spirit" is like a dialogue between history and reality, which shows us that we should integrate it into the blood and turn it into genes, strive to be firm, enterprising and fighter in the new era, and continue to write glory on the new long March to realize the Chinese nation’s great rejuvenation of the Chinese dream.

　　"Red Boat Spirit" is the source of power for the Communist Party of China (CPC) people’s initial mission.

　　"It is simple at the beginning, and it will be great when it is finished." The "Red Boat Spirit" bred on the Party’s "Mother Boat" condenses the unchanging initial heart and mission of the Communist Party of China (CPC) people, warning us that no matter how far we go, we can’t forget where and why to start.

　　"Red Boat Spirit" marks the historical starting point of the Party. In modern times, Chinese’s "Dream of a Great Power in China" has been shattered by the naval bombardment of western powers. Many people with lofty ideals have made many arduous attempts and explorations, but they have failed to change the social nature of old China and the tragic fate of the people of China. At a critical juncture, the Communist Party of China (CPC) came into being, and since then hundreds of millions of people have had the backbone. The birth of the Communist Party of China (CPC) marked the beginning of Marxism–Leninism’s integration with China’s revolutionary reality, and the communist movement began to flourish in China. The "Red Boat Spirit" marks the starting point of our Party’s independent exploration of China’s revolutionary road, and plays an important role in the history of the Party.

　　"Red Boat Spirit" Structure Revolutionary Spirit Pedigree. Any political party can’t do without spiritual nourishment. The "Red Boat Spirit" is rooted in the great practice of the Party’s founding, is the source of the Party’s progressiveness, and is of tracing significance to China’s revolutionary spirit. It is with the "Red Boat Spirit" as its internal source and logical starting point that our party has cultivated and formed a series of great revolutionary spirits that show the nature of Marxist political parties, such as Jinggangshan spirit, Long March spirit, Yan ‘an spirit, Xibaipo spirit, Daqing spirit and "two bombs and one satellite" spirit. These spirits not only come down in one continuous line, but also keep pace with the times. They always run through the main line of innovation, struggle and dedication contained in the "Red Boat Spirit", and jointly build an ideological monument of our party that never forgets history, reflects reality and reflects the future, guiding us to overcome all kinds of difficulties and risks on the way forward and constantly win new victories.

　　"Red Boat Spirit" highlights the pursuit of value for the people. General Secretary of the Supreme Leader emphasized that upholding the principle of building the Party for the public and governing for the people and always maintaining the flesh-and-blood ties between the Party and the people are the inherent political qualities and the highest political ethics of the Marxist ruling party and the fundamental yardstick for measuring the Party’s advanced nature. When our party was born on the South Lake Red Boat, it deeply engraved the word "people" on its own banner, and publicly declared that it had no special interests except the interests of the working class and the overwhelming majority of the people. A major party program of the Party pointed out that "the proletariat revolutionary army overthrew the bourgeoisie and the working class rebuilt the country". Throughout the history of the development of human society, no political party in the world has always placed the people at the highest level and regarded them most seriously like our party. The concept of "sailing by the water and being loyal to the people" inherited from Nanhu Red Boat urges us to fix our initial intention and mission on seeking happiness for the people of China and rejuvenation for the Chinese nation.

　　"Red Boat Spirit" is the strength guarantee for entering a new era and starting a new journey.

　　When Socialism with Chinese characteristics enters a new era, the Party will lead the people to achieve the grand goal set by the 19th National Congress and build China into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modern power. In particular, it is necessary to inherit and carry forward the "Red Boat Spirit", fill up the oil, keep the rudder steady, and work hard to promote the China ship to ride the wind and waves and make steady progress.

　　The new era needs to be determined to reform and innovate with the pioneering spirit of creating the world and being the first. This is the soul of "Red Boat Spirit". Since its founding 97 years ago, our Party has always insisted on integrating Marxism with China’s reality, neither taking the old road of being closed and rigid, nor taking the evil road of changing its flag, thus forging a socialist road with China characteristics. In the new era, we must carry out great struggles, build great projects, advance great undertakings and realize great dreams. This is a pioneering undertaking that has never been seen before. "There is no spirit of pioneering, no point ‘ Take ’ The spirit of, without a gas, strength, you can’t walk a good road, you can’t walk a new road, you can’t do a new career. " We must vigorously carry forward the "Red Boat Spirit", get rid of all outdated ideological concepts and institutional mechanisms with greater determination, tackle hard bones and wading into dangerous beaches with greater strength, and strive to promote new practices and write new glories.

　　The new era needs to overcome difficulties and obstacles with firm ideals and indomitable spirit of struggle. This is the pillar of "Red Boat Spirit". Sailing from South Lake to today, the history of our party’s revolutionary struggle is not smooth. The reason why we can chop one storm after another and create one miracle after another lies in our rock-solid ideals and beliefs and unswerving revolutionary spirit. Stepping into the new era, we are closer to the goal of the great rejuvenation of the Chinese nation than at any time in history, and we are more confident and capable of achieving this goal than at any time in history. However, "those who travel a hundred miles are half ninety", and there are still many "snow-capped mountains and grasslands" and "Loushan dangerous pass" on the way forward, which can by no means be achieved easily and with gongs and drums. General Secretary of the Supreme Leader has emphasized on many occasions that happiness is a struggle. Difficulties and hardships, jade is successful. We must vigorously carry forward the "Red Boat Spirit". We will never change our mind in good times or bad times, and we will never lose our fighting spirit. We will overcome many difficulties on the road ahead with a never-ending mental state and an indomitable struggle posture, and we will resolutely move towards a bright future.

　　The new era needs to practice the fundamental purpose with the dedication of building the party for the public and loyalty for the people. This is the essence of "Red Boat Spirit". The question of why people are the touchstone to test the nature of a political party and a political power. "Red boat spirit" shows us that "water can carry a boat or capsize it", and only the rushing water that carries the "red boat" through the waves and sails for the people and depends on the people will never be exhausted. In the new era, the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development. The people not only put forward higher requirements for material and cultural life, but also have increasing requirements for democracy, rule of law, fairness, justice, security and environment. But no matter how diverse the people’s needs for a better life become, the party’s initial intention of serving the people wholeheartedly will never change. We must vigorously carry forward the "red boat spirit", always sit on the side of the people end to end, take the people’s longing for a better life as the goal, unswervingly follow the mass line, enhance the well-being of the people, and always share the same breath, destiny and heart with the people.

　　"Red Boat Spirit" is the belief support for Xianyang to climb over the ridge to catch up and surpass.

　　After the "Red Boat" in South Lake ignited the single spark of China revolution, the land of Xianyang quickly started a prairie fire, leaving behind the glorious footprints of the older generation of proletarian revolutionaries such as Xi Zhongxun. Whether the party created the first revolutionary base area in the northwest — — Weibei revolutionary base area, or Sanyuan area, became the starting point for the Red Army to be reorganized into the Eighth Route Army to go to the anti-Japanese front; Both Jingyang Anwu Youth Training Class, which has trained tens of thousands of revolutionary youth, and Xunyi Malan Border Region, which has long been the south gate of Yan ‘an, echo the "Red Boat Spirit" from a distance and brand Xianyang with a bright red mark. We should follow the footsteps of the revolutionary ancestors, promote the "Red Boat Spirit" to blossom and bear fruit in Xianyang, strive to climb over the hill, be determined to catch up and surpass, and strive to create achievements worthy of the times, the people and the ancestors.

　　Draw the strength of faith and truth from the "red boat spirit" and keep the direction of the prison from deviating. There is faith in the heart and strength under the feet. The "Red Boat Spirit" is a portrayal of the Communist Party of China (CPC) people’s beliefs and a spiritual symbol. Standing in the historical position of the new era, to promote the "Red Boat Spirit" to blossom and bear fruit in Xianyang is to consciously calibrate the value orientation with the supreme leader Socialism with Chinese characteristics Thought in the new era, combine with the theme education of "Do not forget your initiative mind, Keep in mind the mission", make full use of all kinds of red resources, guide party member to learn spiritual nutrients from revolutionary historical sites, strengthen the "four consciousnesses" and strengthen the "four self-confidences", and let the revolutionary blood and red genes be passed down from generation to generation in Xianyang. Speak politics in a clear-cut manner, always maintain a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in terms of political stance, political direction, political principles and political road, thoroughly implement the spirit of the 19th Party Congress, practice the requirements of "five solidities", implement the "five new" strategic tasks, and creatively carry out work in accordance with the decision-making arrangements of the Central Committee and the Shaanxi Provincial Party Committee and the provincial government and the actual situation of the city.

　　Draw the strength of struggle and innovation from the "red boat spirit" and catch up with it. Struggle is the cornerstone of happiness, and innovation is the source of success. To promote the "Red Boat Spirit" to blossom and bear fruit in Xianyang, it is necessary to show the ambition of not being afraid of risks, the spirit of courageously striving for the first place, the courage to dare to venture and fight, focus on the problem of insufficient imbalance in economic and social development, focus on the supply-side structural reform, give priority to quality and efficiency, make great efforts to break the contradictions of system, structure and resources, and promote the development of quality change, efficiency change and power change. Bravely set the tide of reform, further intensify reforms in key areas such as "streamline administration, delegate power, strengthen regulation and improve services", state-owned enterprises and agricultural supply side, accelerate the formation of institutional mechanisms conducive to the implementation of new development concepts, and open up better development prospects; Bravely open up the tide, seize the historical opportunities such as the "Belt and Road", the Guanzhong Plain urban agglomeration and the construction of Greater Xi’ an, and vigorously develop the hub economy, portal economy, mobile economy and sharing economy to achieve wider mutual benefit and win-win results; Bravely stand on the forefront of innovation, deepen mass entrepreneurship and innovation, accelerate the local transformation of scientific and technological achievements and the pace of integration of defense and civilian technologies, release stronger growth momentum, and strive to be the vanguard of Shaanxi in the new era.

　　Draw the strength of hard work and dedication from the "red boat spirit" and improve people’s livelihood without stopping. The "red boat" set sail with the support of the people, and the voyage is inseparable from the support of the people. To promote the "Red Boat Spirit" to blossom and bear fruit in Xianyang is to persist in taking the people as the center, closely follow the new changes in major social contradictions, and constantly meet the people’s growing needs for a better life. Taking consolidating the achievements of the creation of a national civilized city as the starting point, focusing on the most urgent, worrying and complaining problems of ordinary people, implementing the "two 80%" hard indicators, and doing a good job in the people’s livelihood with responsibility and feelings, so that the people’s sense of happiness and security is more substantial, more secure and more sustainable. At present, there are still 42,000 households with 123,400 poor people in Xianyang. We must take the fight against poverty as the biggest political responsibility, the biggest livelihood project and the biggest development opportunity, adhere to the pattern of poverty alleviation, combine the implementation of the rural revitalization strategy, highlight the precise strategy, and do a good job of "needlework". Really help the point to the root, and ensure that no one is left on the road to building a well-off society in an all-round way.

　　Draw the strength of loyalty and responsibility from the "red boat spirit" and strictly manage the party. The advanced political thought of "Red Boat Spirit" has guided the early Party building and is the purest spirit of "party building". To promote the "Red Boat Spirit" to blossom and bear fruit in Xianyang is to give full play to the value leading and spiritual inspiring role of the "Red Boat Spirit", implement the general requirements of party building in the new era, highlight political integrity, strict discipline and high skills, and comprehensively promote the party’s political, ideological, organizational, work style and discipline construction. Put political construction in the first place, guide party member to learn from party constitution, abide by party constitution, implement party constitution, safeguard party constitution, and polish the political nature of communist party people. Adhere to the principle of the Party’s management of cadres and the standards of good cadres, and use the "three mechanisms" to strengthen the orientation that those who are practical and promising will be rewarded and reused, those who dare to be aggressive and tolerant, and those who are mediocre and inaction must be laid off and dismissed, and strive to build a team of high-quality professional cadres. Make overall plans to promote party building in rural areas, cities, government agencies, schools, state-owned enterprises and "two new" organizations, and enhance the organizational power and political functions of grassroots party organizations. We will make unremitting efforts to rectify the "four winds", call for the implementation of the style of "doing it right away and doing it well", and strictly abide by politics, organization, honesty, the masses, work and life."Six major disciplines", pay attention to the construction of family education and family style, and protect the beautiful political ecology and clean and honest political environment.

　　 (Author: Yue Liang, secretary of CPC Xianyang Municipal Committee, Shaanxi Province)

1905 movie network news The most cute animated film in summer, Magic Circus, was officially released nationwide today. At the same time, the film released a special feature of "Stars call", and dozens of stars, such as Huang Xiaoming and Bao Beier, supported the film and called the hamster crazy. The film was created by Tony Bancroft, the director of the classic animated film Mulan, and Carter goodrich, the image designer of Journey to the Dream Circle, and became the most powerful animated film this summer.

Hollywood-style family ties have become the biggest highlight, and family fun animation has been well received.

The film tells the story of Owen, a man who lived an ordinary and happy life, who accidentally got a box of "inedible" animal biscuits, which triggered a magical story. The film has attracted much attention since the announcement of the schedule. After the announcement of powerful dubbing lineups such as Emily Blunt, john krasinski, Ian McKellen  and Sylvester Stallone, the audience’s expectations for the film have been strengthened. Previously, when the film was nominated for the best animation in Golden Goblet Awards Animation Unit of the 21st Shanghai International Film Festival, its cute pet image was eye-catching, which captured the love of audiences of all ages, and even set off a nationwide craze for pick hamsters.

Affection, as an eternal theme, is also an important element of film success. From the master-apprentice relationship like father and son in The Return of the Great Sage to the touching affection between MiG and his great-grandfather in The Journey to the Dream Circle, the audience felt the same. When Tony Bancroft directed Mulan, he was already familiar with the family part. This time, the director in "Magic Circus" shows the family part in more aspects, and shows the realistic meaning in a relaxed and humorous way. At the same time, the choice between the man and the woman in the film has become the biggest highlight of the film.

Daddy Huang Xiaoming, together with the stars, recommended the changeable cute pet to make people love.　

On the first day of the film’s release, it was blessed by many stars, such as Huang Xiaoming, Bao Beier, Jin Zhiwen, Ren Quan, Yu Shaoqun, SHN48, Kotete, Peng Yu, William, Li Jiaming, Zhang Lu, and Yoko Lamu, who made crazy call for the film. Among them, Huang Xiaoming and Bao Beier, who have been upgraded to be wet dads, strongly recommended to netizens that "I hope everyone will take their children on a magical journey on July 21st". Tony Bancroft, the director of this film, even made a surprise appearance, revealing the magical elements in the film. I hope everyone can enjoy this film.

After the film landed in major theaters across the country today, Q Meng’s cute little animal image and Hollywood-level exquisite pictures won unanimous praise from the audience. After the film was released, senior film critics commented that "all the characters in this film are full of cuteness and unique personality, which makes people remember deeply." In addition, the parents who took the children to see it also said that "this movie is not only funny but also very warm, and it will feel very relaxed after watching it".

　　On November 15th, the 22nd Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") opened. HarmonyOS Zhixing’s four brands, Wen Jie, Zhi Jie, Xiang Jie and Zunjie, made their debut on the same stage for the first time.

　　Yu Chengdong, managing director of Huawei, chairman of BG, and chairman of BU, a smart car solution, appeared at HarmonyOS Zhixing booth of Guangzhou Auto Show on November 15th, and interacted with netizens through the live broadcast room in Weibo. When introducing Zunjie, Yu Chengdong "spoiled" that Huawei Mate70 series mobile phone conference will be held on 26th of this month.

　　At the scene, there are a number of models in the world of inquiry, intelligence and enjoyment, while Zunjie, which has attracted much attention from the market, is covered with a layer of black car clothes. "For the public, the appearance of (Zunjie) is estimated to be on the 26th (Sunday), and it will be officially announced at this month’s Mate70 conference." Yu Chengdong said.

　　Mate70, Zunjie, see you on November 26th.

　　The "spoiler" of the conference time is suspected to be Yu Chengdong’s slip of the tongue. Up to now, Huawei officials have not announced the specific release time of Mate70. However, the Shanghai Stock Exchange reporter confirmed that the Mate70 conference was indeed scheduled for November 26.

　　Yu Chengdong once said in his personal Weibo on November 4: "The strongest Mate in history, see you in November." Later, Yu Chengdong also sent Weibo that the new S7 in Zhijie will be released together with "the strongest Mate in history". This makes consumers full of expectations for this conference.

　　Yu Chengdong’s "Spoiler" will be released together with Mate70 series mobile phones and the new S7 in Zhijie. It is a model jointly built by Huawei and (), and it is also the fourth smart car brand under HarmonyOS Zhixing. It is positioned as "China Million-class High-end Luxury Intelligent Electric Vehicle". Yu Chengdong said that during the Guangzhou Auto Show, the first model of Zunjie will be open to some people in the form of a private meeting.

　　Yu Chengdong described this car as "big, respectable and beautiful", saying that from the appearance, "the front is handsome, the body is big and the rear is bright" and that "the core interior will be discussed later".

　　Together with Yu Chengdong at HarmonyOS Zhixing booth, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, also appeared. At this auto show, the Zhijie brand jointly built by Huawei and Chery brought Zhijie S7 and Zhijie R7, and the new S7 of Zhijie, which will be released soon, was also displayed at Guangzhou Auto Show.

　　Yin Tongyue said that the previous production capacity problem limited the sales of Zhijie S7, and Chery would go all out to ensure the production capacity of Zhijie brand even at the expense of Chery brand production capacity.

　　Impact the high-end automobile market

　　Yu Chengdong has previously revealed that the first model of Zunjie is benchmarked against Maibakh, and the estimated price will reach one million yuan.

　　At present, many automobile brands, such as HarmonyOS Zhixing, Xiaomi and (), are impacting the high-end automobile market, and related models are all displayed at this auto show.

　　Among them, BYD looks forward to the brand’s appearance with a full product matrix, and Xiaomi also exhibited Xiaomi SU7 Ultra with a price of more than 800,000 yuan.

　　Lei Jun, Chairman and CEO of Xiaomi Group, revealed at the Guangzhou Auto Show that Xiaomi SU7 Ultra was booked for 10 minutes, and the "Xiaoding" exceeded 3,680 vehicles.

　　HarmonyOS Zhixing’s M9 also focuses on high-end, among which the price range of M9 is 469,800-569,800 yuan. In October, 2024, the monthly delivery volume of the M9 reached 16,004 vehicles, and the total order volume issued in 10 months exceeded 170,000 vehicles.

　　Yu Chengdong said at the Guangzhou Auto Show that the best-selling M9 is the success of safety, intelligence and design concept. In terms of intelligence, the M9 has brought excellent experience in intelligent driving and intelligent cockpit, greatly reducing driving fatigue.

　　Huaxin Securities Research Report believes that the consumption upgrading trend of domestic passenger car market is obvious, and independent brands quickly seize the high-end market share with the opportunity of electrification and intelligence. Business attributes, comfort and luxury are important differences between millions of luxury cars and low-priced luxury cars. Independent brands such as HarmonyOS Zhixing have gradually broken the monopoly of high-end foreign brands, and the domestic luxury car market is expected to continue to expand.

"Five insurances and one gold": an important pillar to ensure your work and life.

In the modern workplace, "five insurances and one gold" is a frequently mentioned vocabulary, which is of vital significance to every worker. So, what exactly does "five insurances and one gold" mean?

First of all, the "five insurances" include endowment insurance, medical insurance, unemployment insurance, industrial injury insurance and maternity insurance.

Endowment insurance is to ensure that workers can have a stable source of income and maintain a basic standard of living after retirement. Workers pay the old-age insurance premium according to the regulations during their work, and when they reach the legal retirement age, they can receive a monthly pension after a certain number of years of accumulated contributions.

Medical insurance is used to pay the medical expenses of workers when they are sick or injured, reduce the medical burden and protect their health. It usually includes reimbursement of outpatient expenses, hospitalization expenses, drug expenses, etc.

Unemployment insurance is to provide living allowance and reemployment assistance for a certain period of time when workers are not willing to interrupt their employment.

Industrial injury insurance provides medical treatment and economic compensation for employees who suffer from accidents or occupational diseases at work, and protects their legitimate rights and interests.

Maternity insurance is mainly used to protect the basic living and medical needs of female workers during childbirth, including maternity allowance and maternity medical expenses.

Next, "one gold" refers to the housing provident fund. Housing accumulation fund is a long-term housing deposit paid by the unit and its employees. Employees can use it in housing-related situations such as buying a house, building a house, renting a house, etc., or withdraw it under the prescribed conditions.

Here is a table to show the relevant situation of "Five Risks" more clearly:

It should be noted that the specific policies and payment ratio of "five insurances and one fund" may be different due to different regions, industries and units. Workers should pay attention to their own rights and interests, understand the payment situation of their units, and ensure that their legitimate rights and interests are fully guaranteed.

In a word, "five insurances and one gold" is an important welfare that workers should enjoy at work, which provides various guarantees for our life and work and is an important part of building a stable and harmonious society.

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