标签归档 西安桑拿论坛

Every edited Cheng Peng　　　　

On the afternoon of April 18th, Lei Jun, founder, chairman and CEO of Xiaomi Group, started a live broadcast at Xiaomi Beijing Delivery Center to "talk about the 20 days when Xiaomi SU7 was on sale" with netizens, and responded to the concerns of many netizens online. At the beginning of the live broadcast,Lei Jun personally appeared in Xiaomi SU7.Only one minute after the broadcast, the number of viewers exceeded 100,000, the number of likes exceeded 4.8 million, the live broadcast lasted for 20 minutes, and the number of likes was 44 million.

The opening form of this live broadcast is not a direct "link", but Lei Jun first leads everyone to visit the delivery center of Xiaomi Automobile.Lei Jun said, "Today’s live broadcast is free of goods, so let’s chat."Lei Jun also connected Wei Jianjun, chairman and executive director of Great Wall Motor, in the live broadcast.As of the end of the live broadcast, Lei Jun’s live broadcast has accumulated 190 million praises.

Lei Jun said that the Xiaomi Automobile Delivery Center has now covered 29 cities across the country, which cover the major markets of new energy vehicles. By the end of this year, Xiaomi Automobile Delivery Center will cover 40 cities. Lei Jun also revealed that Xiaomi SU7 has started the delivery of official models in Beijing and Shenzhen today.

In addition, Lei Jun also responded to the problem of car loss in the live broadcast. He said,Today, the pure electric car (market) has never heard of any company (enterprise) making money, and basically an outrageous car will lose hundreds of thousands.

Refusing rumors and refreshing life: I am not the top student in the college entrance examination

There is no cold 4 billion in Cary.

In the live broadcast, Lei Jun denied the rumors of his "cool life". Lei Jun said,I am not the top student in the college entrance examination, and I didn’t get 700 points. Moreover, there is no cold 4 billion in Cary. I hope everyone can help dispel the rumor.

Lei Jun also said: "When I was most frustrated, it was not that Cary only had a cold 4 billion. Like everyone else, I came from the countryside, relying on diligence, hard work and the opportunity of this era to get to today step by step. The success of life is not cool, but depends on dreams, struggles and the help of nobles. Without the support of so many rice noodle friends today, I believe that Xiaomi SU7 will not be so successful. "

Regarding the news circulating on the Internet, Lei Jun said, "Just look at it and smile. These are not true, so please help me dispel the rumors.When they told me that I had become the first man in Shuangwen, I felt sick all over.I really hope rice noodles. Recently, some friends told me that he is a thunder powder. Anyway, help me write a rumor. I don’t know how to express it. I hope everyone can understand my feelings. There are a lot of rumors on the internet, and you will never finish the rumor. "

In the live broadcast, a number of netizens commented that Lei Jun was a billionaire, and Lei Jun said that it really didn’t count.

On December 1 last year, pictures about Xiaomi founder Lei Jun were circulated on the Internet. The photo copy shows that "when Lei Jun was the most depressed, only the cold 4 billion in the bank card was left".

Image source: Network screenshot

On December 1, 2023, Xiaomi Company said through its official Weibo @ Xiaomi Company spokesperson that there were a lot of untruths about Lei Jun, the founder of the Group, on the Internet today.hearsayThe so-called "cold 4 billion" is completely false and completely inaccurate. Please don’t believe it or pass it on. Life is never cool, but a down-to-earth course. Thank you for your understanding and support.

Lei Jun himself forwarded and commented: "Life is never cool, it is a down-to-earth process, thank you for your understanding and support."

Dress like Jobs and Musk? Lei Jun responded:If you are wronged, you will hit your shirt.

For the online teasing of his dress at the Xiaomi conference to imitate Musk,Lei Jun saidThis is a "unjust verdict",He said, "I’m actually quite depressed. There are only a few colors in men’s suits. Musk’s dress seems to have only been worn once. He really accidentally bumped into his shirt. If I want to imitate Musk, I can imitate it better. "

"What is more aggrieved is that I used to make a mobile phone before, and I was also said to imitate Jobs. At that time, I didn’t think about changing clothes at the press conference, so I went on stage in my usual clothes. If I imitate Jobs, I can "Cosplay" more like it. " He said.

Lei Jun said that Xiaomi is an eco-friendly company, and its core is a technology company, focusing on technological innovation. More than ten years ago, he visited Musk and was the first owner of Tesla."Don’t compare me with Musk. I don’t do exactly the same thing with him. It’s not easy to compare, but they all help popularize science and technology and promote social progress."

Car sales are three to five times higher than expected.

Netizens urged Lei Jun to go to the factory to make screws.

Lei Jun said in the live broadcast that the sales volume of Xiaomi car is three to five times higher than expected, which is also a headache. However, the partners are more powerful and speed up quickly.　

Lei Jun thinks, "In the past 20 days, to be honest, Xiaomi SU7 is really too hot, and I am afraid of it every day, because after it is too hot, the public beta is started, and there is no dead angle in 360 degrees. Almost every small detail is magnified, and many people don’t know cars very well, so all kinds of interpretations and analyses make me really nervous. These 20 days have passed, and my nervous mood has eased a little. Xiaomi Automobile is in such a high-intensity ‘ Terrible ’ Under the public beta, I think Xiaomi SU7 has caught up. "

When answering the question about whether Xiaomi has succeeded., Lei Jun saidIt is too early to talk about the success of Xiaomi car, but the first stage is a success.It takes a long time to build a car. Xiaomi is a long-term enterprise, and now it is necessary to grasp the car.ofQuality kimonoaffairGood customer.

During the live broadcast, many netizens urged Xiaomi SU7 to deliver it quickly, and even joked to let Lei Jun go to the factory to make screws. Lei Jun responded, "Many people urged us to deliver it quickly, and also said that Lei Zong could you go to the factory to make screws. I would also like to take this opportunity to tell you that our factory is a modern factory, and the main processes are fully automated.In fact, I went to play the screws, but it was not as fast as the machine production, which was purely confusing."

According to the Securities Times, for netizens asking whether Xiaomi Weilai will launch off-road vehicles, Lei Jun said that there is no such plan for the time being, "The off-road vehicles of the Great Wall are doing very well". Lei Jun reiterated in the live broadcast that the future model plan is confidential within the company.

Lei Jun’s live broadcast responded to the problem of car loss.

Recently, it was reported that Citigroup released a report, and it is estimated that the delivery volume of SU7 of Xiaomi Group will reach 5,000 to 6,000 in April, and the annual delivery volume will be about 55,000 to 70,000.It is estimated that every SU7 sold by Xiaomi in 2024 will lose an average of 68,000 yuan, and the entire car-making business will lose a total of 4.1 billion yuan.

In response to this news, the relevant person of Xiaomi Group responded in Weibo: "This information may be biased." Li Jianli, managing director of Jiuding Investment Manufacturing, told the First Financial Reporter that compared with the huge R&D investment in the early stage, the gross profit margin of the first car is not important. More importantly, the market feedback, whether we recognize it.

According to CBN, on today’s live broadcast, Lei Jun also responded to the question of cost performance.Today, the pure electric car (market) has never heard of any company (enterprise) making money, and basically an outrageous car will lose hundreds of thousands. Therefore, in an industry with huge losses, we really don’t talk about cost performance.

Lei Jun also said in a previous interview that the competition in the current electric vehicle market is so fierce that only Tesla dares to raise prices. At present, many pure trams, except Tesla, are huge losses.

According to the research report of Shanghai Securities, Xiaomi SU7, as the first automobile product of Xiaomi, has achieved good order results. In the long run, Xiaomi has a customer base, with 641 million monthly active users worldwide, and Xiaomi automobile products have a large number of potential customer groups. Judging from the financial strength, Xiaomi has prepared a large amount of reserve funds for the car-making business. In 2023, Xiaomi Group invested 19.1 billion yuan in research and development. It is estimated that in 2024,R&D investment will reach 24 billion yuan. The capital reserve ensures the sustainable development of product technology, and can also help Xiaomi automobile seize market share in the fierce price war.

edit|Dubo Duheng Peak, Cheng Peng

Proofread |Sun Zhicheng

Cover pictureSource: Video screenshot

National business daily is integrated from Red Star News, Lei Jun Live, Cailian, Securities Times and CBN.

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Haval Xiaolong is a highly recognizable SUV model. Its front face design adopts a unique "flying wing" air intake grille, and with streamlined body lines, it presents a dynamic and stable overall style. The body lines are smooth, the lines are strong, and the front of the car is wide and powerful, which is very domineering. The lines on the side of the car are smooth and full of tension, the rear design is simple and generous, and the appearance design of the whole car is very visual impact. In addition, Haval Xiaolong’s body is decorated with a lot of chrome, which makes the whole car more luxurious and upscale. Generally speaking, the design of Haval Xiaolong is very recognizable, and it also has a sense of movement and luxury. It is a very attractive SUV model.

Haval Xiaolong’s body size is 4600*1877*1675 mm, with a wheelbase of 2710 mm and a front and rear track of 1583/1587 mm. Its side lines are smooth, showing a sense of movement and strength. The front and rear wheels are made of 225/60 R18 tyre size, and the matching of tires and rims makes the whole car side more exquisite.

Haval Xiaolong’s interior design is simple and atmospheric, with black and silver color matching, creating a high-end atmosphere. The steering wheel is made of leather, which feels comfortable, and the position can be manually adjusted up and down and back and forth, which is convenient for the driver to operate. The central control screen size is 12.3 inches, which supports speech recognition control system, including multimedia system, navigation, telephone, air conditioning, skylight and window, and is easy to operate. USB/Type-C interfaces are configured in the front row and the rear row to facilitate the charging needs of passengers. The seat is made of imitation leather. The main driver’s seat can be adjusted in front and back, backrest and height, the co-pilot’s seat can be adjusted in front and back, and the rear seat supports proportional tilting, which increases the flexibility of the interior space. The overall interior design gives consideration to comfort and practicality, providing a good driving experience for drivers and passengers.

Haval Xiaolong is equipped with a 1.5-liter four-cylinder engine with a maximum power of 74kW and a maximum torque of 132 N m. The engine uses a 2-speed DHT gearbox, which can provide a smooth shifting experience. At the same time, the car also adopts advanced hybrid technology, which makes it perform well in fuel economy. If you have higher requirements for power performance, Haval Xiaolong also provides other power configurations for you to choose from.

In terms of appearance, Haval Xiaolong does have an irresistible charm. The owner of car home said that he was very interested in the appearance of Haval Xiaolong, and the overall sense of science and technology was full. The front line is clear, and the design of the closed middle net and headlight groups on both sides makes the whole front look very simple and dynamic. Although the body size is quite satisfactory, the real car looks not small, the side lines are tough, the proportion is coordinated and very sharp. The sunken design of the roof and the triangular shape of the D-pillar forward tilt make the whole rear feel very rich. In addition, the design of the taillights on both sides of the rear is also very eye-catching, and the overall appearance is heavy and elegant. It can be said that the design of Haval Xiaolong is very successful, which not only conforms to the aesthetics of young consumers, but also makes people feel the tough style of Haval brand.

A Special New Year Gift: Come to Huawei’s Qingdao Flagship Store "Ha Beer"

In the past two years, we have often heard manufacturers’ beautiful descriptions of "smart life". But for many ordinary consumers, the feeling of smart life only exists in imagination, and those cool technological experiences seem to be difficult to touch in daily life.

How to let consumers personally experience the beauty and convenience of the whole scene life and make it more concrete is a problem that many enterprises are thinking about.In Huawei’s view, user experience is the core, and product design pays more attention to human feelings. As an important part of the smart life of the whole scene, Huawei’s flagship store came into being.

On December 31st, on the last day of 2021, Huawei’s Qingdao flagship store was grandly opened, giving consumers in the world beer city a "special New Year gift".

Brand-new design of 1269 square meters: Huawei flagship store landed in the world beer city

Very unique. Here, we can not only experience Huawei’s latest product experience, the most personalized scene experience, and the full-service experience, but also launch the whole house smart beer party model in combination with Qingdao local culture for Qingdao consumers to enjoy exclusively.

To some extent, this should be the most special flagship store of Huawei. It is of great significance to maintain the leading position of the whole scene experience for the next layout of Huawei’s flagship store.

The address of Huawei’s flagship store usually chooses the core business district of a city, and this time is no exception.Huawei Qingdao flagship store is located in Vientiane City business district, one of the core business districts in Qingdao, including the first and second floors, with a total area of 1,269 square meters.

It is understood that Huawei’s Qingdao flagship store has adopted a brand-new design concept, which is inspired by Qingdao’s special geographical environment "the sea and the fresh air around it", and takes "sailing" as the design concept, paying tribute to marine culture from the perspectives of time, space and form, and expressing the pure, dynamic and static streamline of the flagship store incisively and vividly through design.

For example, the stone for the facade of the flagship store is made of natural marble Beijin beige from Turkey. It is a kind of hard building material, which transforms the sedimentary rocks of ancient ocean into ancient marine life and shell fossil texture after hundreds of millions of years of crustal movement. It has warm color and clear shell texture, which can arouse people’s memory of the primitive ocean.

The overall spatial logic of the flagship store draws lessons from the spatial layout logic of yachts. The first floor is a functional display and sales area, including automobile display and 3C product display, with high clear height and open space.

The second floor is an area with a strong sense of experience, such as the intelligent experience area of the whole house and the consumer community. The clear height is lower and more comfortable and quiet. Standing on the second floor, the unobstructed curved floor-to-ceiling windows make consumers feel like they are on the deck of a cruise ship, and the outdoor scenery is net.

It is worth mentioning that the floor between the first floor and the second floor draws lessons from the streamline internal cutting profile commonly used in yacht side lines, and with the elevation of LOW-E ultra-white glass, the whole has a very transparent visual experience.

HUAWEI P50 Pocket, Smart Glasses, AITO Ask the World M5 Smart Car Huawei’s latest products are caught in the net.

As a venue to show consumers a full range of Huawei products, Huawei’s flagship store in Qingdao includes the latest and most fashionable technology products of Huawei at this stage, and a full range of products of Huawei’s mobile phones, watches, PCs, PADs, earphones, smart screens and smart devices, including the new HUAWEI P50 Pocket, smart glasses, HUAWEI WATCH D and AITO Wenjie M5 smart car released on December 23rd, which can be experienced by almost all Huawei products on sale.

There are five experience tables on the first floor of the store. The mobile phone products cover Mate series, P series and nova series, among which Mate and P series tables are more diversified.

In addition, it also includes theme tables, wearing tables, office tables, and a full range of products and related accessories to help consumers better experience and choose according to their own preferences.

In addition, in the product display,Conduct immersive scene experience design, covering smart scenes such as audio-visual entertainment, smart office, sports health, smart travel, and smart home.

For example, in the smart travel area, you can experience the HarmonyOS cockpit on the newly released first HarmonyOS AITO Wenjie M5 smart car. The mobile phone is the car key. No matter winter or summer, you can turn on the air conditioner in the car with one button to control the temperature. After getting on the bus, the car screen changes to the mobile phone screen every second, continue to listen to the unfinished music, and make unfinished calls.

In the smart office area, experience multi-screen collaboration, touch the computer with your mobile phone, and continue to operate unfinished work on the computer; The mobile phone interface is displayed on the computer side, so that the mobile phone can be completely operated on the computer side, and the distributed cooperation between the mobile phone and the notebook can be realized, with complementary advantages.

Compared with the single product experience area in the past, consumers here can really feel in the corresponding wisdom scene and truly realize what is smart life and what is technology changing life.

One-stop service experience in four VIP areas: making maintenance waiting a pleasure.

In addition to the immersive experience of smart scenes, Huawei’s Qingdao flagship store also provides four VIP areas to enjoy Huawei’s most complete service experience in one stop.

On the second floor of the flagship store, Huawei’s full product service authorization is provided, which includes four regional functions, namely, acceptance area, maintenance area, rest area and download and backup area, and can provide consumers with consulting and answering, fault detection, product maintenance, value-added services (Yanchangbao), data backup, cleaning and disinfection, mobile phone maintenance and other services.

For consumers who come to repair, they can make an appointment in advance and arrange the number on WeChat to reduce the queuing and waiting time. Not only that, Huawei will also provide special backup machines for configuration services, so that users can have no worries when repairing their mobile phones.

When you are tired, you can also ask for a free drink in the rest area, turning the waiting for maintenance into a relaxed and comfortable enjoyment.

Original whole house intelligent beer party mode: in a word, "Ha beer" is unprecedented.

The "Smart Home" experience area on the second floor of Huawei’s Qingdao flagship store also creates a real home environment for consumers. Here, the intelligent operation of the whole room can be realized through the whole house intelligent host control, air purifier, 360 sweeper, incense lamp, body fat scale and other equipment, and the smart home atmosphere and custom key control can be realized.

In addition, consumers can preset music light show modes such as home mode, home mode, movie viewing mode and dining mode in the mobile APP.Trigger lighting and product linkage to cooperate with corresponding scenes, making home management more humanized.

For example, in the home mode, after the fingerprint opens the smart lock, the living room speaker will broadcast a welcome message to go home, and the porch light will be turned on, and it will automatically go out after detecting that there is no one for a period of time. When the living room lights are turned on, the gauze curtain and the living room camera will be automatically turned off.

Not only that, Huawei’s Qingdao flagship store has also created a whole house smart beer party mode, which can be awakened by the voice of Xiaoyi "Ha Beer", which is also a special New Year gift brought by Huawei to Qingdao consumers.

After the voice wakes up the whole house smart beer party mode, the atmosphere lighting is turned on, the bonfire light is turned on, and the Sound X smart speaker will play the specified music, allowing consumers to instantly enter the party scene.

Here, holding a beer party can be done in just one sentence.

Innovative technology and integration of local culture are the smart life that consumers want.

With the advent of the era of Everything Smart, the consumption trend is becoming more and more scene-oriented, and the consumption service based on single products can no longer meet the diversified scene needs of consumers.

To this end, Huawei has long established a full-scenario intelligent strategy. Behind the full-scene smart life strategy, on the one hand, it is high-quality products and services, on the other hand, it is really acceptable to users. The immersive experience under the online scene is very important, and the opening of Huawei’s flagship store is the most effective catalyst to promote this strategy.

Here, consumers can experience the most complete product categories and intelligent scenes, and present the full-scene smart life in front of users in one stop, which reflects the leading role of Huawei’s full-scene smart life experience.

Its greater significance lies in that while successfully replicating the past successful experience of Huawei’s flagship store, it better combines smart technology with Chengdu’s cultural characteristics, and through continuous innovation and upgrading, consumers can better understand, feel and experience Huawei’s full-scene smart life.

In my opinion, the opening of Huawei’s Qingdao flagship store not only marks the steady advancement of Huawei’s offline layout, but also accelerates the landing of Huawei’s full-scenario strategy. This kind of immersive experience that combines innovation with local culture and a brand-new design concept of sharing smart life is the smart life that consumers want to experience.

Huawei’s keen insight into consumption trends, through the rich personalized scene experience and the sincerity of warm and characteristic service, is leading the consumption reform in the era of all things.