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Stop rumors and don’t let your health be "slandered" by these rumors.

Villagers in Chunquan Village, Wuxia Town, Wushan County, Chongqing see a doctor in the village health center. Xinhua news agency

Image source: Xinhua News Agency

Image source: Xinhua News Agency

Image source: Xinhua News Agency

  Today, with the rapid development of science and technology, rumors under the banner of science are also emerging one after another. Moreover, many rumors like to start with the health and safety issues that the public cares about, sensationalize and create panic. A few days ago, under the guidance of the Beijing Association for Science and Technology, the Beijing Association of Editors of Science and Technology Journalists and the Beijing website jointly released the platform of dispelling rumors, "stop rumors and seek true knowledge — — Top Ten in 2019 ‘ Science ’ Most of the rumors in the gossip list are related to health. This edition extracts some health rumors and their truth interpretation and routine analysis to set the record straight.

  Keywords: 5G base station radiation

  ● Gossip:

  Mobile phone base stations have radiation, and 5G base stations are more than 4G, so 5G radiation will be greater than 4G, which is very harmful to human body.

  ● The truth:

  Radiation is actually a way of energy transfer. Network speed-up has nothing to do with base station radiation increment. Network speed-up depends not on enhancing the signal transmission power of communication base stations, but on expanding transmission bandwidth, just like widening highways. The same is true for 5G communication base stations. Moreover, the more communication base stations there are, the better the effect of mobile phone calls, and the smaller the electromagnetic radiation generated between mobile phones and base stations.

  The earth itself is a large magnetic field, and electromagnetic radiation is generated by lightning, thunder and sunspot activity in nature. In life, radio stations, base station antennas, microwave ovens, computers, televisions, hair dryers, radios and other household appliances that are inseparable from people’s lives will also produce electromagnetic radiation. Generally speaking, the radiation of the hair dryer can reach 100 microwatts/cm2, and the radiation of the induction cooker can even reach 580 microwatts/cm2. The wireless router commonly used in the home also generates more than 60 microwatts/cm2 within 1 meter.

  The electromagnetic radiation of communication base stations should be less than 40 microwatts per square centimeter according to the requirements of national standards. In the actual implementation, the operator should consider the signal superposition, and the project construction should be controlled within 8 microwatts/cm2. Therefore, whether compared with national standards or common household appliances, the radiation of communication base stations is very small and will not cause harm to human body.

  ● Routine:

  New things, exaggerated.

  This kind of gossip takes advantage of people’s ignorance of new things and exaggerates them, so that rumors can be widely spread.

  ● Similar rumors:

  1.PX is teratogenic, carcinogenic and highly toxic, and the explosion is comparable to an atomic bomb.

  Truth: PX has a long history. It is a widely used low-toxicity chemical product and a raw material for medicine, perfume and ink.

  2. Eating genetically modified food is childless, and Americans don’t eat it.

  Truth: The safety evaluation of genetically modified food is much stricter than that of ordinary food, and the genetically modified food approved by the government is safe.

  Keywords: high-speed rail radiation

  ● Gossip:

  High-speed rail has had serious radiation problems since its birth, and the greatest harm to people is to destroy the female reproductive system and cause infertility.

  ● The truth:

  Trains running on high-speed railways in China generally use 25,000 volts and 50 Hz alternating current. Accordingly, the high-voltage power equipment of high-speed rail radiates the electric field and magnetic field in this frequency band, which is "extremely low frequency electromagnetic radiation", belonging to non-ionizing radiation and will not affect women’s fertility. The statement that "high-speed rail radiation seriously causes infertility" is purely misleading.

  Where there is electricity, there is radiation, ordinary trains and subways have radiation, mobile phones and razors have radiation, and sunlight also has radiation. As long as the radiation is within a safe value, it will not affect people. The International Commission on Non-ionizing Radiation Protection stipulates that the safety standard of magnetic field radiation generated by high-speed rail is below 100 micro Tesla (magnetic induction intensity unit), and the safety standard of electric field radiation is below 5 kV/m.

  Professionals of Beijing Railway Department have specially measured the electric field radiation in high-speed rail cars and made the measured data public. The electric field radiation values of first-class cars, second-class cars, car joints, cabs and other positions of different models are distributed in the range of 0.011-0.021 kV/m.. Comparing these data, it is not difficult to find that the electromagnetic radiation of high-speed rail in China is far below international standards, and it is impossible to cause harm to human body.

  ● Routine:

  Don’t talk about dosage, exaggerate the harm.

  Alarming and exaggerating threats are the main characteristics of such rumors. Talking about radiation without dose has no practical significance in science. We have similar misunderstandings about many phenomena in life.

  ● Similar rumors:

  1. Drinking coffee will cause cancer by ingesting acrylamide.

  Truth: Acrylamide produced by high temperature in the process of making coffee is only potentially dangerous, and the content is very small. A person needs to drink at least 318 cups a day to have cancer risk.

  2. The X-ray security instrument is harmful to human body.

  Truth: The radiation of the security detector is far below the safety standard, so there is no need to worry about harm to the body.

  Keywords: plague

  ● Gossip:

  The mortality rate of plague is as high as 100%, and there is no cure. If you get infected, you will die!

  ● The truth:

  Plague, also known as the Black Death, is a severe infectious disease caused by Yersinia pestis. According to different infection sites and clinical manifestations, plague can be divided into bubonic plague, pneumonic plague, septicemia plague, mild plague and other rare types of plague. Historically, plague did cause large-scale deaths, but it was because people didn’t know enough about the cause, treatment and prevention of plague at that time.

  Although human beings are generally susceptible to plague, in modern medicine, plague is no longer hopeless. In fact, clinical plague cases can already be treated by standardizing the use of antibiotics. If patients can see a doctor early and get standardized treatment, the cure rate is very high, and suspicious contacts can also avoid getting sick by preventive medication.

  However, it should be reminded that untreated plague patients have a very high mortality rate, such as the most dangerous pneumonic plague, which can be fatal within 18-24 hours of onset. If septic plague is not treated in time, the mortality rate is almost 100%. Therefore, early diagnosis and treatment are very important for patients to survive and reduce complications.

  Gao Fu, academician of China Academy of Sciences and director of China CDC, said that at present, China has basically established a relatively complete prevention and control system. As long as it is scientifically responded, there will be no risk of widespread spread of plague.

  ● Routine:

  In sensitive times, create panic.

  Plague has caused heavy casualties in history, so related rumors spread rapidly when two cases of imported plague were found in Beijing. In the event of sudden events such as major epidemics and major disasters, people tend to be very sensitive and panic, and relevant rumors are easy to spread at this time. When dealing with extreme statements, we should develop the habit of questioning more.

  ● Similar rumors:

  1. Sodium cyanide may cause toxic rain at the explosion site in Tianjin.

  Truth: Solid sodium cyanide itself is highly toxic and can be dissolved in water, but it has no gaseous form in the conventional environment, so it is impossible to enter the air and spread with the wind, so there is no possibility of mixing with other components in the atmosphere and forming toxic rain by precipitation.

  Smoking can prevent SARS.

  Truth: It is recognized that smoking is harmful to health, one of which is to weaken the defense function of human respiratory system and increase the chance of infection. Besides, smoking also increases the contact between hands and nose and increases the chance of infection.

  Eating iodized salt can prevent nuclear radiation.

  Truth: The iodine content of iodized salt sold in the market is very low. In order to get the dose level required for the radiation protection of iodine, an adult needs to eat at least 2 to 3 kilograms at a time. Eating too much iodized salt or iodine tablets blindly according to the actual situation is harmful to the health and may cause diseases such as iodine exceeding the standard and iodine hyperthyroidism.

  Keywords: thyroid nodules

  ● Gossip:

  Detection of thyroid nodules is a precursor to thyroid cancer.

  ● The truth:

  Generally speaking, most thyroid nodules are benign lesions, and real thyroid malignant tumors only account for a small part, so patients with thyroid nodules need not worry too much.

  The diagnosis of thyroid cancer mainly depends on palpation, ultrasound, puncture and intraoperative pathology. With the continuous improvement of the resolution of modern ultrasound technology, more and more concealed papillary microcarcinoma of thyroid can be found, and most thyroid cancers can be cured through scientific and standardized treatment.

  However, although there is no need to worry too much about thyroid nodules, we should not take them lightly. We need to go to a regular hospital as soon as possible for a definite diagnosis, so as not to delay the illness and miss the "golden time" of treatment.

  In addition, because thyroid cancer usually has no obvious symptoms in the early stage, it is difficult to be detected. If there are symptoms such as sudden enlargement of nodules, dysphagia and adhesion of tissues near nodules, a comprehensive thyroid function test should be carried out to judge the nodules. Nodules that are difficult to distinguish should be examined regularly every 6 to 12 months.

  ● Routine:

  Catering to demand, selling anxiety.

  At present, people generally pay more attention to the topic of health and health preservation, but there are different opinions on online information, and some ambiguous rumors will take advantage of people’s psychological communication of "preferring to believe it, not believing it."

  ● Similar rumors:

  1. There is rubbish in blood vessels, and if it is not cleaned up, it will be riddled with diseases.

  Truth: There are no so-called garbage and toxins in blood vessels, but only metabolic wastes. Drinking plenty of water and increasing urination at ordinary times can help accelerate the cleaning of metabolic waste. In addition, any health food and detoxification soup can’t clear them out of the body.

  2. Acidity is the root of all diseases.

  Truth: The human body has an effective regulation system, which keeps the pH value basically stable and only fluctuates in a small range. In other words, eating any food will not change the pH value of the human body, and even drinking vinegar will not make the human body more acidic.

  Keywords: artificial snow catalyst

  ● Gossip:

  The large-scale snowfall in North China from February 13 to 14, 2019 was artificial snow increase. Silver iodide contained in artificial snow-increasing catalyst will endanger human health and cause environmental pollution.

  ● The truth:

  In this snowfall, it is true that artificial snowfall has been carried out in some areas, but even if all the silver iodide catalysts used for snowfall have landed on the ground, the content of silver iodide per square kilometer is only 0.21g.. According to the precipitation, the silver ion concentration is about 0.000035 mg/L, which is far lower than the requirement of the World Health Organization standard and China’s national sanitary standard for drinking water that the silver content should not exceed 0.05 mg/L, and it will not pollute the ecological environment, and will not endanger human health.

  As early as 1960s, scientific research institutions began to study the impact of silver iodide catalyst on the environment. The detection data of precipitation and soil after artificial rain and snow increase in the United States, Spain, Greece, Australia and Russia show that the average concentration of silver ions is very low. Therefore, the adverse impact of silver iodide, a catalyst used for weather modification, on the ecological environment can be ignored.

  ● Routine:

  Technical terms lead to misinterpretation.

  It is a common routine to take for granted the explanation of professional words that the public can’t understand, and spread it by taking advantage of people’s vanity that "I know more than you". Many people simply don’t know what "silver iodide" is, so they naturally believe and spread such rumors.

  ● Similar rumors:

  1. Domestic salt contains potassium ferrocyanide, which is as toxic as arsenic.

  Truth: Potassium cyanide is a well-known toxic substance, which is not the same as potassium ferrocyanide contained in salt. Potassium ferrocyanide is a low toxic substance, and a person needs to eat three or two salts a day to have a negative effect on the human body, while the salt that we normal people eat a day is already very salty when it reaches 20 grams.

  2. Cereal contains pesticide glyphosate, which can cause cancer.

  Truth: Scientific research shows that glyphosate has no negative effects on the development, reproduction and endocrine system of human beings and other mammals, and it has no chronic toxicity and neurotoxicity to animals in farmland within the scope of normal use.

  Keywords: X-ray film

  ● Gossip:

  X-ray has a great influence on human health, especially on pregnant women, babies and fetuses. Therefore, after taking the X-ray, I found that I was pregnant, so the child could not have it, and I had to have an abortion in time.

  ● The truth:

  There is a threshold for the adverse effects of X-rays on all mammals, including humans, and even embryos. No matter for adults or fetuses, the radiation must reach a certain level to be damaged. Therefore, we can’t talk about the damage without the "dose" of radiation.

  For the fetus, different gestational ages correspond to different safe doses of radiation. In 2017, the American Association of Obstetricians and Gynaecologists issued relevant guidelines: from 0 to 2 weeks of pregnancy, the threshold of teratogenic dose is 50 to 100mSv (millisieverts), and the main impact is fetal death; From 2 to 8 weeks of pregnancy, the threshold of teratogenic dose is 200mSv, and the main influence is congenital malformation; From 8 to 15 weeks of pregnancy, the threshold of teratogenic dose is 60 to 310mSv, which mainly affects mental development and deformity. Therefore, the threshold of the minimum influence dose of the fetus is 50mSv, which is safe as long as it does not exceed this value in theory.

  In general, the radiation dose of an ordinary chest radiograph is 0.02mSv, that of a knee joint X-ray is 0.005mSv, that of a head CT is 2mSv, and that of a chest CT is 8mSv. Obviously, these radiation doses are within the safe range. To reach 50mSv is equivalent to 2,500 chest radiographs in continuous shooting, or 6 consecutive CT scans.

  Many hospitals will take corresponding protective measures for those who are examined. For example, when taking a chest X-ray, the examinee will be put on a special lead hat and collar, and a heavy lead apron will be put around the waist and below to avoid unnecessary radiation to the human body.

  ● Routine:

  Inertia thinking affects judgment.

  In life, many medical institutions will remind pregnant women and pregnant people to avoid taking X-rays, which may make people form a "mindset", thus affecting rational analysis and judgment.

  ● Similar rumors:

  1. The "grotesque" big strawberries are all hormonal.

  Truth: hormones are substances that exist in plants themselves, and there is no need to talk about it. Most of the big strawberries on the market are "lucky" strawberries, which are very big in themselves. Some strawberries look strange, because the temperature and humidity conditions in the greenhouse are not good enough, and the lack of bees leads to uneven pollination.

  2. Low outdoor visibility is caused by heavy pollution.

  Truth: Atmospheric visibility is mainly affected by four factors: particle concentration, chemical composition, relative humidity and solar radiation. We often say that "air quality" only represents the concentration of particulate matter. In summer, the humidity of "sauna day" is relatively high, which significantly enhances the scattering effect of sunlight, resulting in a decrease in the amount of light input into people’s eyes, so the visibility is reduced.

  Keywords: running

  ● Gossip:

  People who run regularly are prone to hip and knee arthritis.

  ● The truth:

  Risk factors leading to arthritis include age, family history, overweight and injury, but the length, intensity, distance and the number of long-distance runs completed have nothing to do with arthritis. In other words, people who are older, heavier, have a family history of arthritis or have had joint injuries are more likely to get arthritis.

  Long-distance running does not destroy joints, but the proportion of marathon runners suffering from arthritis is lower than that of ordinary people. A large-scale study in 2017 showed that the incidence of arthritis in runners for fitness purposes was only 3.5%, while that in sedentary people was 10.2%. In other words, running can be a protective factor for the knee, and the key lies in the correct running mode.

  In short, you should run within your power according to your physical condition. As long as the method is proper, it is beneficial to your joints and health.

  ● Routine:

  Causality is confused and logic is misleading.

  Misleading grafting causality. Succession or association is not equal to causality, and causality needs strict argumentation. It is a kind of thinking mistake that we often make to mistake the relationship of precedence or association for causality.

  ● Similar rumors:

  1. Cold stimulation weakens the immune defense ability, and freezing can lead to arthritis.

  Truth: By the age of 40, almost all people will have some pathological changes of osteoarthritis in their weight-bearing joints. Catch cold or catch cold is only an inducing factor that leads to the aggravation of arthritis symptoms, not a direct cause.

  2. The woman in Xi ‘an died after being bitten by a dog and vaccinated, and the rabies vaccine was useless.

  Truth: After the rabies vaccine is injected, there is indeed the possibility that the vaccine will be ineffective due to accidents, such as incomplete wound treatment and a small amount of virus remaining, but this does not mean that the vaccine is useless. In most cases, rabies vaccine is safe and effective.

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Press conference on the outline of the "14 th Five-Year Plan"

On March 25th, the Information Office of the provincial government held a press conference to release the Outline of the 14th Five-year Plan for National Economic and Social Development in Hunan Province and the Long-term Objectives for the Year 2035 (hereinafter referred to as the Outline).

This is the first five-year plan for our province to start a new journey of modernization, and it is the action program for the common struggle of Hunan people. How to draft and compile the Outline? How to describe Hunan’s "14th Five-Year Plan"? Zhou Haibing, Party Secretary of the Provincial Development and Reform Commission, introduced the relevant situation.

Compilation of scientific democracy: nearly 110,000 words, lasting 22 months, involving 33 departments.

The "Outline" was officially started in April 2019 and completed in one year and ten months. It consists of 10 articles, 39 chapters and 128 sections, with more than 190 pages and nearly 110,000 words. "Gather people’s wisdom and consensus to ensure the establishment of scientific democracy." Zhou Haibing said.

The provincial party committee and government attached great importance to the preparation of the 14th Five-Year Plan, and set up a leading group for the coordination of the preparation of the 14th Five-Year Plan, in which 33 departments participated. The Standing Committee of the Provincial Party Committee, the Party Committee of the provincial government and the Standing Committee of the provincial government will include the "Fourteenth Five-Year Plan" as an important topic.

Xu Dazhe, secretary of the provincial party committee, made many special studies, and made the general requirements of "adhering to political guidance, strategic orientation, strengthening strategic thinking, maintaining strategic strength, and strengthening strategic coordination to ensure the preparation of a high-quality plan that implements the central government’s deployment, conforms to Hunan’s reality, reflects people’s expectations, and leads future development".

Governor Mao Weiming presided over a series of symposiums for deputies, academicians, experts, entrepreneurs, provincial veteran comrades, democratic parties, federations of industry and commerce, personages without party affiliation and city governors, and fully listened to opinions and suggestions.

The compilation of the "Outline" always pays attention to the unification of strengthening the top-level design and insisting on asking questions for the people, and promoting the compilation of the "Fourteenth Five-Year Plan" is in line with the people’s thoughts and expectations.

The provincial government has set up a "14th Five-Year Plan" expert committee composed of 41 experts to carry out consultation and demonstration. The provincial government portal, the provincial development and Reform Commission portal and WeChat WeChat official account set up columns to carry out planning suggestions and suggestions, and solicit opinions from all walks of life through multiple channels.

Focusing on the key areas and links of economic and social development, the provincial development and reform commission has formed 35 major topics and preliminary research results such as the "Basic Ideas" for the development of the 14 th Five-Year Plan, and actively planned major reforms, major policies and major engineering projects in the 14 th Five-Year Plan. Docking with a number of provincial departments and bureaus, covering 14 cities and States to investigate and listen to opinions and suggestions.

In January this year, the provincial "14 th Five-Year Plan" expert Committee reviewed and demonstrated the Outline. Feedback and suggestions from all sides will be fully absorbed by improving the text of the Outline, including major projects and deepening special planning, so as to ensure that the Outline truly gathers people’s wisdom, accepts people’s opinions and gathers people’s hearts.

Start a new journey: focus on building "eight modern new Hunan" and strive to achieve seven "more"

The "14th Five-Year Plan" period is the beginning of building socialist modernization in an all-round way. The development of our province faces both great historical opportunities and many risk challenges. How to ensure a good start in the construction of a modern new Hunan? The "Outline" seeks the overall situation and draws a path, and proposes to focus on building "eight modern new Hunan".

Implement the strategy of "three highs and four innovations" and focus on building a modern new Hunan supported by "three highlands". Gather strength to build an important national advanced manufacturing highland, a scientific and technological innovation highland with core competitiveness, and a highland for reform and opening up in inland areas.

Focus on building a modern new Hunan with coordinated regional development. Based on the whole country, Hunan will be built into a strategic cooperation zone in Guangdong-Hong Kong-Macao Greater Bay Area, an efficient economic belt with close cooperation in the upper, middle and lower reaches of the Yangtze River, an important growth pole for the rise of the central region, and a two-way channel for land and sea economic exchanges in the west; Based on the whole province, promote the formation of "one core, two pairs, three belts and four districts" pattern; Enlarge and strengthen the modern metropolitan area of Changsha, Zhuzhou and Xiangtan, and optimize the formation of a new urban pattern of "one circle, one group and many points".

Focus on building a modern new Hunan that is fully integrated into the new development pattern. Build a smooth and efficient market system, grasp investment and promote consumption, and make our province an important node of the domestic big cycle and the domestic and international double cycle. Coordinate the construction of new and traditional infrastructure and create "five networks"-comprehensive transportation network, energy security network, water security network, logistics transportation network and new infrastructure.

Focus on building a modern new Hunan with rural revitalization. Carry out the "Six Strong Agriculture" action, promote the safety project of grain and seed industry, build a modern agricultural industrial system, production system and management system, and accelerate the leap from a large agricultural province to a strong agricultural province. We will carry out rural construction, deepen the reform of rural land system and collective property right system, increase the investment in agriculture, rural areas and farmers, realize the effective connection between consolidating and expanding the achievements of poverty alleviation and rural revitalization, and build beautiful countryside.

Focus on building a modern new Hunan where man and nature coexist harmoniously. Adhere to the principle of "joint protection and no development", put the restoration of the ecological environment of the Yangtze River in an overwhelming position, unremittingly fight the tough battle against water, gas and soil pollution, and protect "one river, one lake and four waters". Coordinate the management of lake and grass system in landscape forest fields and strengthen the construction of ecological functional areas. Implement the national action plan for carbon emission peaking, and comprehensively advocate green production methods and lifestyles. Deepen the reform of ecological civilization system, establish a mechanism to realize the value of ecological products, and build a beautiful Hunan.

Focus on building a modern new Hunan with an all-round improvement in people’s livelihood and well-being. Adhere to the people as the center, plan and implement a number of key livelihood projects around strengthening employment and entrepreneurship, promoting education modernization, building a healthy Hunan, improving social security, promoting balanced population development, and improving residents’ income level, and strive to solve the problem of people’s "urgent difficulties and worries".

Focus on building a modern new Hunan with cultural integrity and innovation. Culture is Hunan’s business card. The Outline adheres to the guidance of cultural integrity and innovation and the guidance of advanced socialist culture, promotes red culture and excellent Huxiang culture, improves social civilization, prospers cultural undertakings, expands cultural industries, builds a global tourism base, further enhances the soft power and influence of Huxiang culture, and accelerates the construction of a strong cultural province.

Focus on building a modern new Hunan with social security. We will comprehensively promote governance according to law, comprehensively strengthen social governance, comprehensively guarantee security and stability, and comprehensively improve emergency response capabilities. We will make safe development run through all areas and the whole process of the province’s development, transform institutional advantages into quality and efficiency to promote the province’s high-quality development, and build a higher level of safe Hunan.

The "Outline" defines the main goal of building a modern new Hunan. By 2025, Hunan will strive to achieve seven "more"-better economic results, stronger innovation ability, deeper reform and opening up, higher civilization, more beautiful ecological environment, better quality of life and better governance efficiency; By 2035, it is necessary to basically build a strong economic province, a strong science and education province, a strong cultural province, an open province and a healthy Hunan, basically realize the beautiful vision of a rich, beautiful and happy new Hunan and basically realize socialist modernization.

It has both the characteristics of the times and Hunan: standing high, observing the general trend, and focusing on "six manifestations"

The Outline is a strategic map, which guides Hunan to take advantage of the situation to start a new journey of building socialist modernization in an all-round way and March towards the goal of the second century. Zhou Haibing said that the "Outline" takes a high position and looks at the general trend, fully demonstrating the characteristics of the times and Hunan characteristics.

The "Outline" embodies the characteristics of the times in the new stage of development. The spirit of the Fifth Plenary Session of the 19th CPC Central Committee and the spirit of the General Secretary of the Supreme Leader’s inspection of Hunan’s important speech run through the whole chapter and process of the "Outline". Carefully compare the "Proposal" of the provincial party committee, and implement the major tasks, major initiatives and major actions specified in the "Proposal".

Reflecting the regional orientation in the new development pattern, the "Outline" insists on highlighting Hunan’s regional advantages in integrating into the "two cycles", based on "One Belt and One Department", docking the national regional strategy, making overall plans for regional layout, and showing new responsibilities in promoting the rise of the central region and the development of the Yangtze River Economic Belt.

Reflect the forging long board in the development of high quality, make up the short board, adhere to the priority development of advantageous areas and advantageous fields, gather together to create "three highlands" and give full play to Hunan’s advantages; Adhere to the problem orientation, focus on solving the problem of insufficient imbalance, and continue to fill the shortcomings.

Reflect the inherent requirements of the new development concept, adhere to the system concept in accordance with the five development concepts of innovation, coordination, green, openness and sharing, and strive to organically unify the development speed, quality, efficiency and safety.

Reflect the main support for economic stability and progress, take the real economy and new urbanization as the two major supports for the development of our province during the 14 th Five-Year Plan, tap the development potential in depth and form new growth points.

Reflect the public interests of the overwhelming majority of the people, effectively solve the employment, education, medical care, old-age care, social security, emergency, security and other issues that the people are concerned about, solidly promote common prosperity, and continuously enhance the people’s sense of acquisition, happiness and security.

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Fashion Design of Love Outstanding

    Love Excellence is a fashion movie, in which polly is a magazine editor. She loves fashion from the bottom of her heart and dresses herself up very beautifully every day. She puts her great passion for fashion into her work. She is capable, serious and independent.

Li Wei:

    I created the feeling of polly’s debut, made a shape with high shoulder pads and a sleeveless jacket, which showed her overall temperament. Inside is a jumpsuit. Only girls who are confident and in great shape may dare to dress like this. I chose a black high-heeled shoe, and the other one made an asymmetrical shape, just to have fun.

Wang Hao:

    My theme is elevation, because all angles are viewed from the elevation. These lines on my body represent polly’s passion in her work, and there is a period of ups and downs. Their work has a high period and a low period, so my inspiration comes from ECG of the heart, high peaks in physics, and low valleys. In addition, a fashion editor should have a long black dress and a handbag for dinner.

Ren Xi:

    One scene in the script is that polly hides in the closet and cries after being criticized. Although she has a very capable appearance, she is very weak at heart, so I choose silk fabric as my skirt, and use a lot of interlacing and layering to show the ups and downs of her mood and the versatility of her personality.

Han Lipeng:

    I think polly’s appearance is mature, but actually she is a little girl at heart, such as this necklace, which is very flamboyant. The little girl may like this bright and shiny, reflecting that she pretends to be tough or atmospheric on the outside, but what she likes inside is still the little girl’s things. In general, she is fashionable, atmospheric and simple, which will make people feel that this girl is very interesting.

Qiu Qiyang:

    I don’t think a serious person will wear a skirt, because she has to work, so I choose pants. I choose flesh color because people who are confident dare to wear flesh color, and they can express the fashionable side. The collocation of colors is green and pink, and I don’t want to steal the color of the protagonist, but also have a sense of fashion. Then I choose some special fabrics, such as PVC, as the finishing touch.

Chen Zhigang:

    Polly, as a fashion person who works in an office, must have a professional spirit. I chose the combination of three clothes and the usual colors in the fashion industry to make a set of such designs.

Meng Xiangqian:

    I think Polly is a person who can say different things on different occasions. I use black and white to express in different scenes, and what she said is two completely different feelings.

Zhao Haixin:

    This dress I made was worn by Polly at the dinner party. I think Hermes’ dinner party should be more fashionable. Personally, I think Polly is a confident person, who may occasionally wear something wrong or overdo it, so I made her a short dress.

Guan Qiqi:

    I chose a scene of Polly and Phillips in the fitting room. After reading the whole script, I think Polly is a person who can see through, but can’t say it through. She is a contradiction. I use this texture and flat suit fabric to express her feeling of being separate but integrated.

NeIson Lo:

    I chose the scene where Polly just appeared. The script mentioned her taste and her weight. Because she is an editor of a magazine after all, I think the clothes should have an international sense.

Wang mingrui

    I chose this scene of Hermes dinner to create a dress for Polly. The biggest highlight of this dress is the version of the upper body. Without cutting this version, two belts extend directly from the dress. They are not only decorative, but also important for the upper body. My whole dress was cut diagonally, so it fits me better.

Cui Miao:

    I chose a scene where Polly was in the studio, shooting a big movie for the hero. I made a suit with tough lines. Because Polly is a enterprising girl, I made an asymmetric design of this suit to show her character, flexibility and competence.

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Central Network Information Office: Short videos such as posing, rubbing and vulgarity will be rectified.

  Yesterday (December 12), the Central Network Information Office issued the "Notice on Launching the Special Action of" Clearing and Rectifying the Bad Orientation of Short Video Information Content ".

  According to the special action arrangement of "Clear and Clear" series in 2023, the Central Network Information Office launched a one-month special action of "Clear and Clear, Rectify the Bad Orientation of Short Video Information Content" from yesterday. The special action focuses on the frequent chaos in the field of short video, focusing on rectifying the poor guidance of three types of short video information content.

  The first category is the problem of short video spreading false information. 1. Make a fake short video by posing. Make and publish rumors about people’s livelihood. Fabricate a plot to help the disadvantaged groups in society and consume public sympathy. Posing at the scene of an emergency, fabricating false scenes and spreading panic. 2. Technology generates false short videos. Using artificial intelligence and other technologies to fabricate and splice content, illegally using other people’s portraits and voices for face replacement or voice synthesis, and generating false short videos. 3. Disregarding facts and tampering with fraud. Tampering with official authoritative information or taking it out of context.

  The second category, short video shows misconduct. 1. "erotic rubbing" behavior. Deliberately display actions with sexual hints or teasing, and publish "soft pornography", "rubbing" and "yellowing" content. Using the name of college students to produce and disseminate "soft pornography" information and conduct vulgar marketing. 2. Create vulgar people. Through short video special effects and props, we deliberately dress up as ugly, create vulgar people in the name of "cross-dressing", and challenge the public aesthetics without a bottom line. 3. online celebrity malicious marketing. Online celebrity anchor gains traffic by any means through uncivilized interaction and irrational expression. Abuse of influence to incite fans’ emotions and organize fans to maliciously "irrigate". Release information on marketing fake and shoddy goods to mislead consumers. 4. Show high-risk behaviors. Publish and disseminate bad information that causes physical and mental discomfort, such as suicide, self-harm and cruelty to animals. Show high-risk behaviors that ignore life safety, such as high-altitude parkour and speed racing.

  The third category is the problem of short video communication misconceptions. 1. Challenge the bottom line of public cognition. Deliberately infringing on national customs and habits, inciting national hatred or regional discrimination. Spreading wrong views on marriage and love, deliberately creating gender opposition. 2. Spread the wrong value orientation. Spreading wrong career views, advocating unscrupulous and negative world-weariness, and spreading wrong values such as showing off wealth and worshipping money and extravagant enjoyment.

  The Central Network Information Office said that it will strengthen the short video platform management optimization recommendation mechanism. Efforts should be made to solve the problems such as the deviation of value orientation of short video platform algorithm and the insufficient presentation of high-quality short video. Optimize the traffic distribution mechanism to prevent "emphasizing indicators over quality", and unilaterally use quantitative indicators such as praise rate and forwarding rate as the basis for traffic distribution. Strengthen the platform audit. Efforts should be made to solve the problems of nonstandard audit mechanism and insufficient comprehensive audit standards for short video platforms. Prevent oversimplification or across-the-board review and manual review from going through the motions. It is necessary to adhere to the problem orientation, focus on the problems reflected by the people in the short video field, focus on the protection of the rights and interests of special groups such as minors and the elderly, and fully implement the rectification task.

  Text/reporter Wen Wei Coordinator/Yu Meiying

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Opinions of General Office of the State Council on Accelerating the Transformation of Agricultural Development Mode

General Office of the State Council about
Opinions on accelerating the transformation of agricultural development mode

Guo Ban Fa [2015] No.59   

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:
  In recent years, China’s grain production has increased "11 consecutive years", farmers’ income has continued to grow rapidly, and agricultural and rural economic development has made great achievements, which has provided strong support for sustained and healthy economic and social development. At present, China’s economic development has entered a new normal, and agricultural development is facing new challenges such as the ceiling of agricultural product prices, the rise of production costs and the intensification of "hard constraints" on resources and environment. It is urgent to speed up the transformation of agricultural development mode. With the consent of the State Council, we hereby put forward the following opinions.
  I. General requirements
  (1) Guiding ideology.Fully implement the spirit of the 18th CPC National Congress and the 2nd, 3rd and 4th Plenary Sessions of the 18th CPC Central Committee, take the transformation of agricultural development mode as the fundamental way to accelerate agricultural modernization at present and in the future, focus on developing various forms of moderate-scale agricultural operation, focus on building modern agricultural management system, production system and industrial system, and strive to transform agricultural management mode, production mode, resource utilization mode and management mode. Promote agricultural development from quantitative growth to equal emphasis on quantity, quality and efficiency, from relying mainly on material factors to relying on scientific and technological innovation and improving the quality of workers, from relying on extensive management of resource consumption to sustainable development, and take the road of modern agricultural development with high output efficiency, product safety, resource conservation and environmental friendliness.
  (2) Basic principles.
  Adhere to the enhancement of grain production capacity as the primary premise.Adhere to the red line of cultivated land, so that the area does not decrease, the quality does not decline, and the use does not change. We will steadily increase the grain production capacity, ensure that the rice bowl is firmly in our own hands at all times, and lay a solid foundation for transforming the agricultural development mode.
  Adhere to improving quality and efficiency as the main direction.Guided by market demand, we should adapt to the changes in residents’ consumption structure, adjust and optimize the agricultural structure, seek efficiency from scale operation, benefit from the integration of primary, secondary and tertiary industries, and profit from brand operation, and comprehensively promote cost reduction, quality improvement and efficiency improvement.
  Insist on promoting sustainable development as an important content.Based on the carrying capacity of resources and environment, optimize the distribution of agricultural productive forces, strengthen the governance of outstanding problems in agricultural environment, and promote the sustainable utilization of resources.
  Insist on promoting reform and innovation as the fundamental driving force.Break the dependence of traditional agricultural development path, comprehensively deepen rural reform, accelerate agricultural scientific and technological innovation and institutional innovation, improve the price formation mechanism of important agricultural products such as grain, and activate various agricultural production factors.
  Adhere to respect for farmers’ dominant position as the basic principle.Respect farmers’ wishes, safeguard farmers’ rights and interests, and give full play to the role of the government to protect and mobilize farmers’ enthusiasm on the basis of giving full play to the role of the market mechanism.
  (3) Main objectives.
  By 2020, positive progress will be made in transforming the mode of agricultural development. Moderate scale operation of various forms of agriculture has been accelerated, the comprehensive agricultural production capacity has been steadily improved, the industrial structure has been gradually optimized, the level of agricultural resources utilization and ecological environment protection has been continuously improved, the conditions of material, technology and equipment have been significantly improved, and farmers’ income has been continuously increased, providing important support for building a well-off society in an all-round way.
  By 2030, the transformation of agricultural development mode has achieved remarkable results. High-quality and safe products, efficient utilization of agricultural resources, good ecological environment of producing areas, organic integration of industrial development, obvious improvement of agricultural quality and efficiency, and remarkable enhancement of competitiveness.
  Two, enhance the grain production capacity, improve the level of food security.
  (4) Accelerate the construction of high-standard farmland.On the platform of high-standard farmland construction, we will integrate the paid land use fees for newly-increased construction land, funds for comprehensive agricultural development, funds for modern agricultural production development, subsidies for the construction of irrigation and water conservancy facilities, funds for soil testing and formula fertilization, investment in the continuous construction of large irrigation areas and water-saving renovation, and investment in the planning of adding 100 billion Jin of grain production capacity, etc., make overall use of funds, and concentrate on the construction of land leveling, irrigation and water conservancy, soil improvement, tractor-ploughing roads, supporting power grid forest networks, etc., and put them into storage in a unified way by 2020 There are plans to promote the transformation of low-and medium-yield fields, improve agricultural production conditions, and enhance the ability to resist natural disasters. Explore the establishment of an effective mechanism, encourage financial institutions to support the construction of high-standard farmland and the transformation of low-and medium-yield farmland, and guide all kinds of new agricultural business entities to actively participate. In accordance with the principle of "who benefits, who protects", clear the main body of responsibility, establish a reward and punishment mechanism, and implement management and protection measures.
  (5) Effectively strengthen the protection of cultivated land.Implement the strictest farmland protection system, speed up the demarcation of permanent basic farmland, and ensure that basic farmland is put into households, put into storage as shown in the above picture, and share information. Improve the legal system for the protection of cultivated land quality, and study and formulate national standards for cultivated land quality grades. Improve the compensation mechanism for farmland protection. Give full play to the role of national land inspectors, adhere to both quantity and quality, strengthen the construction of land inspectors, implement supervision responsibilities, and focus on strengthening the quality protection of cultivated land in Northeast China and other regions. We will carry out actions to protect and improve the quality of cultivated land, carry out the comprehensive management of degraded cultivated land, the prevention and control of contaminated cultivated land, the protection and improvement of soil fertility, and the monitoring of cultivated land quality in different regions, carry out pilot projects for the protection and utilization of black land in Northeast China, gradually expand the pilot projects for the treatment of cultivated land contaminated by heavy metals and the adjustment of planting structure, and comprehensively promote the stripping and reuse of soil in the cultivated land occupied by construction.
  (6) Actively promote the construction of grain production bases.In combination with the demarcation of permanent basic farmland, we will explore the establishment of grain production functional zones, give priority to building a number of high-quality and efficient grain production bases in the main rice and wheat producing areas such as the Northeast, the Huang-Huai-Hai and the middle and lower reaches of the Yangtze River, and implement the grain production capacity to the fields. Increase the fiscal balance transfer payment, and the funds for agriculture-related projects should be tilted to the main grain producing areas. Vigorously carry out the activities of creating high-yield grain, popularize the green yield-increasing model, and improve the yield per unit area. Guide enterprises to actively participate in the construction of grain production bases and develop production and circulation services in pre-,mid-and post-natal links. Strengthen the construction of grain drying and storage facilities.
  Third, innovate the agricultural management mode and extend the agricultural industrial chain
  (7) Cultivate and expand new agricultural business entities.Gradually expand the scale of agricultural projects such as comprehensive agricultural development and central infrastructure investment undertaken by new agricultural business entities. Support farmers’ cooperatives to build cold chain logistics facilities for agricultural products processing and storage, and allow the assets formed by financial subsidies to be transferred to farmers’ cooperatives for holding and management. Encourage and guide grain and other bulk agricultural products storage and processing enterprises to provide services such as order purchase, baking and storage for new agricultural business entities. Implement the policy of land use for production of new agricultural management entities. Study and reform the agricultural subsidy system, so that the subsidy funds will be tilted to new agricultural business entities such as grain farmers and family farms. Support the main body of grain production scale operation to carry out marketing loan pilot. Innovate financial services, include new agricultural business entities in the credit evaluation scope of banking financial institutions, implement incentive measures such as loan priority under the same conditions for those with higher credit ratings, and provide comprehensive credit to those who meet the conditions; Explore the pilot projects of mortgage loans for rural contracted land management rights and financial leasing of large-scale agricultural machinery, actively promote the mortgage of factories and fishing boats, the pledge of production orders and agricultural policies, and broaden the scope of collateral; Support new agricultural business entities to use derivatives such as futures and options for risk management; Guide the establishment and improvement of the agricultural credit guarantee system supported by finance throughout the country, and provide credit guarantee and risk compensation for the loans of the main business entities of grain production scale; Encourage commercial insurance institutions to develop multi-grade and high-security insurance products that meet the needs of new agricultural business entities, and explore pilot projects such as output value insurance and target price insurance.
  (eight) to promote various forms of moderate scale operation of agriculture.We will steadily carry out the registration and certification of rural land contractual management rights. All localities should take measures such as financial awards and subsidies, support various forms of moderate-scale agricultural operation and development, and guide farmers to transfer contracted land by subcontracting, leasing, exchanging, transferring and shareholding according to law. Where conditions permit, under the premise of insisting on agricultural land use and resolutely preventing "non-agriculturalization", arable land can be unified and arranged one after another according to farmers’ wishes, so as to minimize the ridge, expand the area of cultivated land and improve the level of mechanized operation. Take financial support, credit support and other measures to speed up the cultivation of agricultural business service organizations, carry out pilot projects for the government to purchase agricultural public welfare services, and actively promote cooperative, trusteeship and order-based service forms. Support supply and marketing cooperatives to carry out agricultural socialization services and accelerate the formation of a comprehensive, large-scale and sustainable service system for agriculture. Summarize and promote typical cases of moderate scale operation of various forms of agriculture, and give full play to its demonstration and driving role. On the basis of insisting on collective ownership of rural land and fully respecting farmers’ wishes, we will steadily carry out a pilot project of paid withdrawal of farmers’ contracted land in the rural reform pilot area, and guide farmers who have stable non-agricultural employment income and have lived in cities and towns for a long time to voluntarily withdraw from the right to contracted land management.
  (9) Vigorously develop agricultural industrialization.We should organically combine the development of various forms of moderate-scale agricultural operation with the extension of agricultural industrial chain, encourage farmers to develop large-scale breeding, agricultural product processing and rural service industries through cooperation and alliance based on resource advantages, and carry out pilot projects for farmers to share shares in farmer cooperatives and leading enterprises in agricultural industrialization with land management rights, so that farmers can share the value-added benefits of industrial chain. Enrich and improve the financial incentive mechanism for leading enterprises to link agriculture with agriculture, encourage leading enterprises to provide technical training, loan guarantee, agricultural insurance funding and other services for farmers, and vigorously develop the production and marketing docking model of one village, one product and village-enterprise interaction; Establish a demonstration base for agricultural industrialization, promote the integrated development of primary, secondary and tertiary industries such as raw material production, processing logistics and marketing, and promote the value-added benefits of the industrial chain to stay in the place of origin and leave them to farmers. Support agricultural industrialization demonstration bases to develop public service platforms such as technology research and development, quality inspection and logistics information. Designate a certain proportion from the national technical transformation fund projects to support the transformation and upgrading of leading enterprises.
  (ten) to accelerate the development of agricultural products processing industry.Expand the scale, implementation area and variety scope of subsidies for primary processing of agricultural products. In-depth implementation of the promotion of staple food processing, and promote the development of staple food products such as potatoes. Support the upgrading of intensive processing equipment, build a number of agricultural product processing technology integration bases, and improve the level of intensive processing of agricultural products. Support grain-saving technological transformation of grain and oil processing enterprises and carry out pilot projects for comprehensive utilization of by-products. Strengthen the construction of standardized pig slaughtering system and support the integrated operation of slaughtering and processing enterprises.
  (eleven) innovative agricultural marketing services. Strengthen the construction of national and regional agricultural products producing markets, increase agricultural products promotion support, and enhance farmers’ marketing ability. Cultivate new circulation formats, vigorously develop agricultural e-commerce, formulate and implement agricultural e-commerce application technology training plans, guide all kinds of agricultural business entities to connect with e-commerce enterprises, and promote the development of logistics and distribution, cold chain facilities and equipment. Accelerate the development of e-commerce in supply and marketing cooperatives. Actively promote the auction of agricultural products.
  (twelve) actively develop a variety of functions of agriculture.Strengthen planning guidance, study and formulate land use, finance and financial support policies to promote the development of leisure agriculture and rural tourism, increase support for the construction of supporting public facilities, strengthen the training of employees, strengthen the creativity of experience activities, agricultural landscape design, local cultural development, and enhance service capabilities. Maintain traditional rural features, inherit farming culture, strengthen the excavation and protection of important agricultural cultural heritage, and support the construction of a number of scenic tourist villages and towns with historical, regional and ethnic characteristics. Improve the level of leisure agriculture and rural tourism demonstration, and increase the promotion of beautiful countryside.
  Four, deepen the adjustment of agricultural structure, and promote the coordinated development of breeding industry.
  (thirteen) vigorously promote crop rotation and intercropping.Support the development of ecological compound planting according to local conditions, scientifically and rationally utilize cultivated land resources, and promote the combination of land cultivation and land cultivation. Focus on the promotion of corn/soybean (peanut) rotation in Northeast China, corn/peanut (soybean) intercropping in Huang-Huai-Hai region, double cropping rice-green manure or rice-rape planting in the middle and lower reaches of the Yangtze River, corn/soybean intercropping in Southwest China and corn/potato (soybean) rotation in Northwest China.
  (fourteen) to encourage the development of circular agriculture.Facing the market demand, we will speed up the construction of a modern forage industry system, carry out pilot projects of subsidies for planting and promoting high-quality forage materials, guide the development of high-quality forage materials such as silage corn and alfalfa, and improve the comparative benefits of planting. We will increase support for the conversion of food crops into forage crops, and support the pilot projects in arid areas, high-cold and high-latitude corn planting areas, groundwater over-exploitation funnel areas in North China and rocky desertification areas in South China. Overall consideration of planting and breeding scale and environmental absorptive capacity, and actively carry out the pilot demonstration of planting and breeding combined with circular agriculture. Develop modern fishery, carry out demonstration of comprehensive planting and breeding technology in paddy fields, and popularize new models of comprehensive planting and breeding technology such as rice-fishery symbiosis and aquaponics.
  (fifteen) actively develop herbivorous animal husbandry.To promote the production of safe and green animal products according to the changes of residents’ dietary structure and nutritional needs. We will carry out pilot experiments on the development of modern herbivorous animal husbandry in different regions, and carry out pioneering explorations in the adjustment of planting and breeding structure, moderate scale operation and cultivation, financial and credit support, and improvement of grassland contract management system. Vigorously promote standardized scale breeding of herbivorous livestock, focus on disease prevention and control, accelerate the popularization of advanced and applicable technology models, focus on supporting the development of ecological recycling animal husbandry, and guide the formation of a new industrial structure for breeding in pastoral areas and fattening in agricultural areas. Implement the financial incentive and subsidy policy for cattle and sheep breeding counties.
  Five, improve the efficiency of resource utilization, fight the battle of agricultural non-point source pollution control.
  (sixteen) vigorously develop water-saving agriculture.Implement the strictest water resources management system, and gradually establish agricultural irrigation water consumption control and quota management system. Further improve farmland irrigation and drainage facilities, speed up the continuous construction and water-saving transformation of large and medium-sized irrigation areas, update and transform large and medium-sized irrigation and drainage pumping stations, promote the construction of new irrigation areas and small farmland water conservancy projects, and expand the effective irrigation area of farmland. Vigorously develop water-saving irrigation and fully implement regional large-scale and efficient water-saving irrigation. Carry out demonstration of water-saving agriculture in different regions, improve water-saving facilities and equipment in the field, and actively promote drought-resistant and water-saving varieties, sprinkler irrigation and drip irrigation, integration of water and fertilizer, deep ploughing and subsoiling, circulating aquaculture and other technologies. Actively promote the comprehensive reform of agricultural water prices, rationally adjust agricultural water prices, and establish a precise subsidy mechanism. Carry out the investigation of fishery resources and environment, increase the intensity of proliferation and release, and strengthen the construction of marine pastures. Coordinate the promotion of water ecological protection and governance in river basins, increase support for comprehensive management of agricultural non-point source pollution, and carry out comprehensive prevention and control demonstrations of agricultural non-point source pollution in lakes and reservoirs such as Taihu Lake, Erhai Lake, Chaohu Lake, Dongting Lake and Three Gorges Reservoir Area.
  (seventeen) the implementation of zero growth of chemical fertilizers and pesticides.Adhere to the reduction of chemical fertilizers to improve efficiency, pesticide reduction to control harm, establish and improve the incentive mechanism, and strive to achieve zero growth in the use of chemical fertilizers and pesticides and increase the utilization rate to over 40% by 2020. In-depth implementation of soil testing and formula fertilization, expand the use of formula fertilizer, encourage agricultural socialization service organizations to provide formula fertilization services to farmers, and support new agricultural business entities to use formula fertilizer. Explore the implementation of a reasonable ratio plan of organic fertilizer and chemical fertilizer, encourage farmers to apply more organic fertilizer, support the development of new fertilizers such as high-efficiency slow (controlled) release fertilizer, and improve the proportion of organic fertilizer application and fertilizer utilization efficiency. Strengthen the management of pesticide use, strengthen source management, and standardize farmers’ use of pesticides. Fully implement the fixed-point management of highly toxic pesticides and establish a traceability system for highly toxic pesticides. We will carry out pilot projects for the use of low-toxic and low-residue pesticides, increase subsidies for high-efficiency large and medium-sized medical equipment, and promote accurate application and scientific use of drugs. Encourage agricultural socialized service organizations to provide guidance and services for farmers to use pesticides.
  (eighteen) to promote the resource utilization of agricultural waste.Implement the environmental impact assessment system for large-scale livestock and poultry breeding. Start the demonstration project of agricultural waste resource utilization. Promote the integrated development model of large-scale livestock and poultry breeding, biogas production and farmyard manure production, support large-scale farms (districts) to carry out comprehensive utilization of livestock and poultry manure, and support the construction of livestock and poultry manure treatment facilities; Promote the transformation and upgrading of rural biogas projects and carry out pilot projects for large-scale biogas production; Guide and encourage farmers to use livestock manure to accumulate farmyard manure. Support the demonstration of new technologies, such as straw collection machinery returning to the field, green and yellow storage for feed, microbial decay and curing carbonization, and accelerate the construction of straw collection, storage and transportation system. Expand the application of dry farming technology and support the use of thickened or degradable agricultural films; Carry out regional plastic film recycling and comprehensive utilization, support the construction of a number of waste agricultural film recycling and processing outlets, and encourage enterprises to recycle waste agricultural films. Accelerate the research and development and application of degradable agricultural films. Accelerate the establishment of a collection and treatment system for pesticide packaging waste.
  Six, strengthen agricultural science and technology innovation, improve the level of scientific and technological equipment and the quality of workers.
  (nineteen) to strengthen the independent innovation of agricultural science and technology.In accordance with the overall requirements of deepening the reform of science and technology system, we will further promote the reform of agricultural science and technology management system and improve innovation efficiency. Promote the construction of agricultural science and technology collaborative innovation alliance. Accelerate the construction of agricultural science and technology innovation capacity, start key scientific research projects in the agricultural field according to procedures, strengthen international exchanges and cooperation in agricultural science and technology, and strive to break through common key technologies such as efficient utilization of agricultural resources and ecological environment restoration. Explore and improve the incentive mechanism for the distribution of rights and interests of scientific research achievements. Build a cloud platform for agricultural science and technology services to improve the efficiency of agricultural technology extension services. We will further promote the rural science and technology entrepreneurship of science and technology commissioners, speed up the entry of science and technology into villages and households, and let farmers master more agricultural science and technology knowledge.
  (twenty) deepen the reform of the seed industry system.On the basis of summarizing and perfecting the pilot work of the reform of the rights and interests distribution of seed scientific research achievements, gradually expand the scope of the pilot; We will improve the system of sharing achievements, improve the flow mechanism of scientific and technological resources and talents in seed industry to enterprises, and make seed enterprises bigger and stronger. The national financial research funds will be increased for basic public welfare research, and gradually reduced for agricultural research institutes and universities to carry out commercial breeding. Implement the modern seed industry upgrading project, strengthen the construction of national germplasm resources system, new plant variety testing system and regional variety testing system, increase the protection of germplasm resources, and improve the plant variety database. We will implement the policy of financial incentives and subsidies for major counties in grain crop seed production, actively promote the construction of three national breeding and seed production bases in Hainan, Gansu and Sichuan, and plan to build a number of regional breeding and seed production bases.
  (twenty-one) promote the mechanization of agricultural production.Appropriately expand the pilot project of subsidy for subsoiling and soil preparation of agricultural machinery, vigorously promote conservation tillage technology, carry out full-scale mechanized demonstration of grain, cotton, oil and sugar production, and build a full-scale mechanized production technology system for major crops. We will improve the research and development support policies of agricultural mechanization technology and equipment suitable for China’s national conditions, focus on the mechanization of weak links, promote the integration of agricultural machinery and agronomy, and promote the integrated application of technologies such as engineering, biology, information and environment. Explore and improve the implementation methods of agricultural machinery scrapping and updating subsidies.
  (twenty-two) to accelerate the development of agricultural informatization.Carry out "internet plus" modern agricultural action. Encourage Internet companies to establish agricultural service platforms and strengthen the connection between production and marketing. Promote the mature and reproducible application mode of agricultural Internet of Things, and develop precise production methods. Vigorously implement the regional pilot project of agricultural Internet of Things, and accelerate the demonstration application of Internet of Things in facilities gardening, livestock and poultry aquaculture, quality and safety traceability and other fields. Strengthen the construction of the Internet of Things in the field of grain storage and transportation supervision. Support the research and development of a number of practical information technologies and products to improve the level of agricultural intelligence and precision. Strengthen the comprehensive agricultural information service capacity, improve the monitoring and early warning level of agricultural production factors, resources and environment, supply demand, cost and income, promote the application of agricultural big data, and improve the agricultural information release system. Vigorously implement the project of information entering villages and households, and study and formulate policies to support agricultural informatization. Accelerate the construction of a national rural informatization demonstration province.
  (twenty-three) vigorously cultivate new professional farmers.Accelerate the establishment of a new professional farmer cultivation system with education and training, standardized management and policy support. Establish a public welfare farmer training system, carry out the new professional farmer training project in depth, and promote the farmers’ continuing education project. Strengthen the capacity building of farmers’ education and training system, deepen the integration of production and education, school-enterprise cooperation and group-run schools, and promote the connection between academic qualifications, skills and entrepreneurship training. Encourage migrant workers and vocational college graduates to return to their hometowns to start businesses, and implement the modern young farmer plan and the rural practical talent training plan.
  Seven, improve the quality and safety level of agricultural products, to ensure "safety on the tip of the tongue".
  (twenty-four) the full implementation of agricultural standardized production.Strengthen agricultural standardization and improve the extension and service system. Accelerate the formulation and revision of pesticide and veterinary drug residue standards, formulate and promote a number of simple and easy-to-understand production technology operating procedures, continue to promote the construction of agricultural standardization demonstration zones, horticultural crop standard parks, livestock and poultry standardization demonstration sites and aquaculture demonstration sites, support new agricultural business entities to take the lead in standardized production, and realize the standardization of production facilities, processes and products. Actively promote production reduction and cleaner production technology, standardize production behavior, control the residues of agricultural and veterinary drugs, and purify the environment of producing areas.
  (twenty-five) to promote the construction of agricultural brand.Strengthen policy guidance, create a fair and orderly market competition environment, carry out agricultural brand building and cultivation, promotion and marketing, and social publicity, and strive to create a number of influential agricultural brands with cultural connotations to enhance the value-added space. Encourage enterprises to register trademarks in the international market, and increase the overseas protection of trademarks and brand cultivation. Give play to the role of relevant industry associations, strengthen industry self-discipline and standardize enterprise behavior.
  (twenty-six) to improve the quality and safety supervision ability of agricultural products.Carry out the activities of establishing quality and safety counties for agricultural products, and explore the establishment of effective supervision mechanisms and models. Strengthen the supervision of agricultural inputs according to law and crack down on all kinds of illegal additions. We will carry out pilot projects to trace the quality and safety of agricultural products, give priority to the inclusion of new agricultural business entities in the pilot scope, explore the establishment of quality certification and quality and safety traceability systems for producing areas, and promote the export of producing areas and market access. Establish a traceability information system for agricultural product quality and safety supervision, and promote the interconnection of various traceability platforms and the sharing of regulatory information. Strengthen environmental monitoring of agricultural products producing areas and agricultural non-point source pollution monitoring, and strengthen safety management of producing areas. Support the construction of harmless treatment facilities for sick and dead livestock and poultry, and accelerate the establishment of a long-term mechanism for operation. Strengthen the capacity building of agricultural law enforcement and supervision, improve the conditions of comprehensive agricultural law enforcement, and steadily increase financial support.
  Eight, strengthen international cooperation in agriculture, and co-ordinate the two resources in the international and domestic markets.
  (twenty-seven) to promote international capacity cooperation.Expand agricultural cooperation with countries and key regions along the "Belt and Road" and promote foreign cooperation in advantageous production capacity such as agricultural equipment and means of production. Improve the inter-ministerial joint meeting system of agricultural foreign cooperation. While making full use of the existing policy channels, we should study the supporting policies for agricultural foreign cooperation and accelerate the cultivation of internationally competitive agricultural enterprise groups. Actively guide foreign investors to invest in modern agriculture.
  (twenty-eight) to strengthen the regulation of agricultural trade.Actively support the export of advantageous agricultural products. Improve the import control mechanism of agricultural products, improve the management of state-owned trade and tariff quotas of important agricultural products, grasp the import scale and pace, and make rational and effective use of the international market. Accelerate the construction of a global monitoring, early warning and analysis system for important agricultural products, build a basic data platform, and establish a medium-and long-term forecasting model and a graded early warning and response mechanism.
  Nine, strengthen organizational leadership
  (twenty-nine) to implement local responsibilities.The people’s governments of all provinces (autonomous regions and municipalities) should improve their understanding of the importance, complexity and long-term nature of changing the mode of agricultural development, enhance their sense of urgency and consciousness, strengthen organizational leadership and overall coordination, implement their work responsibilities, improve their working mechanisms, and effectively implement various tasks and measures; According to the requirements of this opinion, combined with local conditions, formulate specific implementation plans.
  (30) Strengthen departmental cooperation.The Ministry of Agriculture should strengthen the organization and guidance on the transformation of agricultural development mode, closely track the progress of the work, and sum up and popularize the experience in time. The Development and Reform Commission and the Ministry of Finance should strengthen support for major policies, major projects and major projects. People’s Bank of China, China Banking Regulatory Commission, China Securities Regulatory Commission and China Insurance Regulatory Commission should actively implement financial support policies. The Ministry of Education, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Land and Resources, the Ministry of Environmental Protection, the Ministry of Water Resources, the Ministry of Commerce, the General Administration of Quality Supervision, Inspection and Quarantine and other departments should promptly introduce relevant supporting policies in accordance with the division of responsibilities.

the General Office of the State Council      
July 30, 2015   

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Omicron vaccine research and development is carried out by many technical routes in China.

  Feng Zijian, executive vice president and secretary general of the Chinese Preventive Medicine Association, said that the real-world research on the preventive effect of domestic vaccines inoculated in Hong Kong and mainland China showed that Chinese vaccines still had a good protective effect on severe illness and death caused by Omicron mutant.

  Feng Zijian introduced that at present, many technical routes in China have developed univalent and multivalent Omicron mutant vaccines. The univalent inactivated vaccine of Omicron mutant has been approved by clinical trials, and clinical trials are being carried out in Zhejiang, Hunan and Hongkong. The tetravalent recombinant protein vaccine, which has made rapid progress, has been approved for phase III clinical trial in UAE, and related research has been started. In addition, the research on broad-spectrum COVID-19 vaccine has been laid out, and the vaccine with rapid progress has been approved for clinical trials, and related research has been started.

  Generally speaking, the research and development of Omicron mutant vaccine in China is progressing steadily and rapidly. As long as it is necessary and in accordance with the requirements of relevant laws and regulations, emergency use procedures can be quickly started to provide vaccination. As to whether and when to vaccinate the vaccine specifically targeting Omicron mutant, this issue is being studied not only in China but also internationally, mainly to judge the situation of virus mutation and immune escape. (Reporter Gu Tiancheng, Dong Ruifeng)

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Ministry of Human Resources and Social Security: The contribution ratio of basic old-age insurance units has dropped to 16% to reduce the burden on enterprises.

  Cctv newsOn January 14th, 2020, Ministry of Human Resources and Social Security held a press conference for the fourth quarter of 2019. The heads of the Employment Promotion Department, the Vocational Capacity Building Department, the Pension Insurance Department, the Labor Security Supervision Bureau and the Information Center answered questions from reporters.

 

  The reporter asked, can you specifically introduce the effect of the policy of reducing social insurance rates in 2019? Are there any new measures to reduce fees in the next step?

  Nie Mingxi, Director of the Pension Insurance Department of Ministry of Human Resources and Social Security, introduced that on April 1, 2019, after the General Office of the State Council issued the Comprehensive Plan for Reducing Social Insurance Rates, all localities actively implemented it, and the work progressed very smoothly, with obvious results, which were mainly reflected in the following four aspects:

  First, all policies and measures have been put in place. From May 1, 2019, all the 29 provinces and Xinjiang Production and Construction Corps, as well as the basic endowment insurance units of government agencies and institutions, whose contribution rate is higher than 16%, have reduced to 16%. The provinces continued to reduce unemployment insurance rates in stages, and 26 provinces that met the conditions for reducing fees continued to reduce industrial injury insurance rates in stages. At the same time, the provinces have adjusted the payment base policy according to the actual situation, and the lower limit of the payment base has generally decreased, further reducing the payment burden of difficult enterprises and their employees, and further improving the flexibility of flexible employees in choosing the payment base.

  Second, the annual fee reduction target was exceeded. In 2015, the total premium rate of five social insurances for employees was 41%, and then it was reduced six times. Last year, it was the largest reduction. At present, the total premium rate of five social insurances has dropped to 33.95%, of which the unit premium rate has dropped to 23.45%, and the six fee reductions have decreased by 7.05 percentage points. According to the latest statistics, in 2019, the expenses of basic old-age insurance, unemployment insurance and industrial injury insurance for enterprise employees were reduced by 425.2 billion yuan, exceeding the target of 310 billion yuan at the beginning of the year. The previous five fee reductions totaled 550 billion yuan. Together with the total fee reductions last year, social insurance fees have been reduced by nearly one trillion yuan since 2015.

  Third, the effect of reducing the burden on enterprises is obvious. The fee reduction policy has strong inclusiveness and wide benefits, and the burden reduction effect is direct and effective. Both large and medium-sized enterprises and small and micro enterprises generally have a real sense of gain. Since the second half of last year, many media have intensively covered the feelings and effects of fee reduction at the grassroots level. Enterprises generally reported that the fee reduction policy has effectively reduced the labor cost of enterprises, and the fee reduction bonus has been transformed into the driving force for enterprise development and innovation, or into employee welfare to enhance enterprise cohesion, realize enterprise cost reduction, market vitality and employee benefits, which has been welcomed by the majority of enterprises and employees. At the same time, the social security rate is basically unified throughout the country, which has played a positive role in promoting the formation of a fair market competition environment and promoting balanced development among regions.

  The fourth is to promote the sound development of the old-age insurance system. According to the latest monthly statistics, in 2019, the total income of enterprise basic endowment insurance fund was 3,783 billion yuan, the total expenditure was 3,463.1 billion yuan, the current balance was 319.9 billion yuan, and the accumulated balance was 5,086.9 billion yuan. It is a very gratifying situation that we can still achieve a balance of more than 300 billion yuan in the current period under the circumstances that the fee reduction has exceeded expectations and the basic pension level of retirees has been further improved. It fully shows that after the fee reduction, the threshold for participating in insurance payment has been lowered, the vitality of enterprises has been enhanced, and the enthusiasm of participating units and individuals has been improved, which has not only stabilized and promoted employment, but also achieved reasonable growth in fund income, which has promoted a virtuous circle of enterprise development and pension insurance system development. At the same time, through measures such as compacting the responsibilities of provincial governments, increasing the proportion of central fund transfers, and increasing support for provinces with special difficulties, the structural contradiction of funds between provinces has been effectively alleviated, ensuring that basic pensions are paid in full and on time.

  In 2020, the State Council decided to reduce unemployment insurance and industrial injury insurance rates in stages for another year. It is a long-term strategic arrangement to reduce the old-age insurance rate to 16%, and Ministry of Human Resources and Social Security will further consolidate the results of the fee reduction.

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Mass entrepreneurship should have four key elements.

  Mass entrepreneurship and innovation are strategic choices under the situation of "three phases" of China’s economic and social development, which is not only a major reform measure to fully stimulate the wisdom and creativity of hundreds of millions of people, but also an important way to achieve national prosperity and people’s prosperity; It is not only a scientific choice to improve the efficiency of spatial and temporal redistribution of production factors, but also an inevitable choice for people to move from an economic power to an economic power. However, mass entrepreneurship is a systematic project. To set off a wave of mass entrepreneurship in the whole society, we need to have and solve the following four key factors:

  One is the human factor. To form the situation of mass entrepreneurship, people, as the main body of entrepreneurship, must meet two conditions: they must have a strong entrepreneurial will; Have enough entrepreneurial ability. The stimulation of entrepreneurial will needs to form a strong cultural atmosphere of entrepreneurship and innovation in the whole society, respect innovation, advocate entrepreneurship, respect talents, protect the rights and interests of talents, and tolerate entrepreneurial failure. Encourage people to stress morality, value honesty, abide by the rule of law, and abide by contracts, so that innovation and entrepreneurship will become a common way of life, and the public will pay attention to entrepreneurship, think about entrepreneurship and be willing to practice entrepreneurship. It is necessary to increase publicity and recognition of typical entrepreneurship and give play to the role of demonstration. Moreover, the cultivation of entrepreneurial ability needs to start with education, change from exam-oriented education to quality education, strengthen employment guidance and entrepreneurship education for college graduates, implement the college students’ entrepreneurship leading plan, and support college graduates to start businesses in emerging industries. Governments at all levels should encourage and support the development of entrepreneurship counseling and training institutions, so that more willing entrepreneurs can improve their entrepreneurial ability and their chances of success.

  The second is the factor of capital. Mass entrepreneurship, especially "grassroots entrepreneurship", is often based on self-owned funds or raising funds from relatives and friends, but the risk of entrepreneurship is relatively high. Once entrepreneurship fails, entrepreneurs and their families will fall into life difficulties. Therefore, whether the external financing channels of venture capital are smooth has become the key factor for the formation of mass entrepreneurship wave. First of all, the government can set up a "venture fund for mass entrepreneurship" to ensure the continuous chain of funds for the follow-up development of entrepreneurship, and to really help the horse, it is necessary to send a ride. This year, the state plans to allocate 40 billion yuan to guide the start-up of emerging industries. How to manage and improve the efficiency of the use of funds is worthy of our consideration. Second, carry out financial structure reform. The existing financial structure tends to be higher and heavier. It is suggested that a part of the financial structure should be dedicated to serving entrepreneurs. For example, more standardized small and medium-sized banks can be established to serve entrepreneurs. Large funds managed by the state should increase the proportion of investment in innovation and entrepreneurship. In addition, entrepreneurs should be encouraged and supported to adopt equity financing, so as to make social funds flow from virtual economy to real economy.

  The third is the factor of entrepreneurial opportunities. The search and grasp of entrepreneurial opportunities depends on the ability of entrepreneurs to search and recognize entrepreneurial information and opportunities, and on the supply ability of government entrepreneurial opportunities. From the government’s point of view, there are at least four aspects to be done: First, increase the publicity and interpretation of the existing innovation and entrepreneurship policies, so that entrepreneurs can learn more about the cultivation and support that innovation and entrepreneurship can obtain, and enhance the chances and confidence of entrepreneurial success. Second, the key to opening up the channel of transformation of scientific and technological achievements is to speed up the reform of the use and disposal of scientific and technological achievements and revenue management, so that scientific and technological personnel are willing to innovate, start businesses and transform, encourage all kinds of innovations, directly use them for entrepreneurship, participate in entrepreneurship through cooperation, and promote entrepreneurship through transfer. Innovation will inevitably lead to mass entrepreneurship. Third, create a fair and orderly market environment, change more "preferential" policies into "inclusive" policies, break some industry monopolies, reduce market access, and cancel unnecessary industry restrictions. For the innovation of some new formats and business models, we should give legal protection, protect, standardize and supervise them, promote fair competition and maintain market order. Fourth, accelerate social innovation, guide and support the establishment of social enterprises, realize cross-border cooperation among the government, enterprises, non-profit organizations and the media, solve social problems such as youth education, old-age care, women’s employment difficulties, and safeguarding the human rights of the disabled, and provide more channels and opportunities for mass entrepreneurship.

  The fourth is the policy system factor. Policy system is the condition and guarantee factor of mass entrepreneurship, so it is necessary to create conditions and environment for mass entrepreneurship, and clear the obstacles to entrepreneurship instead of setting obstacles. First, the government decentralizes profits to do "subtraction", promotes decentralization, simplifies administrative examination and approval procedures, and promotes the facilitation of investment and entrepreneurship. Second, formulate a classified and guided entrepreneurship policy system. At present, the concepts of innovation and entrepreneurship are usually blurred. In fact, even innovation is not the same as high-tech industry. Innovation also includes technological innovation, management innovation, model innovation, format innovation, market innovation, etc. At present, policy support or capital supply tend to be innovative and entrepreneurial in high-tech industries, while ignoring other industries and groups. Mass entrepreneurship is mostly "grass-roots" entrepreneurship, lacking high-tech support, and mostly related to traditional industries. However, these entrepreneurship may involve innovation in business format and mode, especially the application of "internet plus". Similar entrepreneurship has important contributions and significance for increasing employment and expanding domestic demand. Therefore, formulating a classified and guided entrepreneurship policy system can better stimulate the enthusiasm of mass entrepreneurship. Third, further promote the reform of financing system, taxation and circulation system, increase entrepreneurial opportunities in service industries, and provide convenient conditions for entrepreneurship in other industries. Improve the construction of legal environment, strengthen supervision after the event, punish illegal acts according to law, protect intellectual property rights, and establish a market environment of honest operation and fair competition. Further improve the policy system that is conducive to mass entrepreneurship, and implement and improve the cultivation and support policies that encourage mass entrepreneurship, such as tax reduction and exemption, small loan guarantee, capital subsidy, and venue arrangement.Form a new mechanism that the government supports entrepreneurship, the society supports entrepreneurship, and the public is willing to start a business and dares to start a business.

 

  Source: Qiushi

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Li Jiachao will lead a delegation to Beijing to attend the third "Belt and Road" international cooperation summit forum.

  Xinhua News Agency, Hong Kong, October 13th (Reporter Wei Hua) The third "One Belt, One Road" international cooperation summit forum was held in Beijing from October 17th to 18th. On October 16th, Lee Ka Chiu John, Chief Executive of the Hong Kong Special Administrative Region (HKSAR) will lead a high-profile 70-member delegation from the Hong Kong Special Administrative Region to participate.

  Lee Ka Chiu John said that this year marks the 10th anniversary of the initiative to jointly build the Belt and Road Initiative, and the third Belt and Road International Cooperation Summit Forum is a key home event of the country this year, which is also a high-level international activity to promote the initiative. With the support of the state, he is honored to lead a high-profile delegation to actively participate in the summit forum, which fully shows that Hong Kong has fully assisted the country in building the "Belt and Road" work.

  It is reported that there are 11 senior officials participating in the SAR delegation, whose members span the political and business circles and also cover the professional sectors. Li Jiachao said that the delegation will actively demonstrate Hong Kong’s advantages in all aspects to the international community, including its role as an important functional platform to promote the high-quality development of the "Belt and Road", and introduce Hong Kong’s professional services and the unique advantages of relying on the motherland and connecting the world.

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Honey Bud Fu Rao: "Digging Deep" Economy, Entrepreneurship and Investment Behind Female Consumers

Honey bud.jpg

On July 24th, the Infinite Inspiration 2019 New Consumerism Summit (Wuhan) co-sponsored by Jianghan District People’s Government, Entrepreneurship and IDG was held in Wuhan CBD. At the meeting, Fu Rao, president of Honey Bud Group, published the theme sharing of "Digging Deep into Her" Economic Scene Selection Service.

Sharp views are as follows:

1. The "her" economy is no longer bought by buy buy, and there are many entrepreneurial opportunities and investment opportunities.

2. Today, our female consumer is no longer a consumer. She has become an entrepreneur and even a connected subject, which can make our goods and families have a huge connection.

3. Women’s leadership has many advantages. We should find the advantages of women in management and make use of our own advantages.

The following is an unaudited transcript of the speech:

Fu Rao: Hello, everyone. I’m from Honey Bud. My name is Fu Rao. Honey bud is a company founded, managed and served by women, so honey bud is a very special company. 70% of the staff in our company are women, and 95% of our customers’ users may be women, and then there are 5% Bao Da. Our whole company is actually studying women, how to tap women’s economy and how to achieve women.

Therefore, my theme today is to explore "her" economy and select services in scenes. "Her" economy is a new field and new consumption, because to be honest, "her" economy is not bought by buy buy, and there are many entrepreneurial opportunities and investment opportunities.

During the eight years of Honey Bud’s pioneering work, we have come a long way, from selling a pack of diapers at the beginning, to upgrading our family consumption now, to the latest vision-quality life for young mothers, which means that we cover the whole family consumption and family life, and we will hope to have more services for everyone.

The consumption power of women is a continuous growth, and the total expenditure of women in China has increased by 81% in the past five years. On our platform, there are users from Suining City, Sichuan Province, and many surrounding cities in Sichuan Province have a lot of female users to participate in our entrepreneurial platform, which is the form of saving money for personal use and sharing money.

We have led our members to many places, including New Zealand and South Korea, to meet with our brands, to understand how cross-border e-commerce works, how brands promote their products, and take them to visit, so that our members and consumption have a very close linkage, so today our female consumer is no longer a consumer, she has become an entrepreneur, and even a connected subject, which can make our goods and families have a huge connection.

In fact, on a global scale, this kind of female creativity is actually very much. No matter what we see in the United States, India, Canada and France, many countries in the world are encouraging women to start businesses.

Moreover, Premier Li Keqiang mentioned the value of double innovation and encouraged women to start their own businesses. When we were working as a platform for women’s entrepreneurship, we thought that these full-time treasure moms could be community stewards at home at 58, and they could also be the beneficiaries of sharing the economy on the platform of Honey Bud. Because we women naturally like to study products and consume them, they want to know about this product, its technology, its quality, its production process and its whole price system, and she will share and introduce it to her friends.

Therefore, in the process of making use of such a social relationship, they will also share their parents’ shortcomings, their parenting life and their in-laws’ problems today, and in the process, they will earn their own profits. So in fact, this platform has opened up a new world for everyone. I am often moved to say that many mothers send us private messages on the platform of Honey Bud. They are very grateful to the platform of Honey Bud for giving them a chance to start a business lightly. They can no longer be coldly treated by their in-laws or husbands. They have their own independent income and feel their own value. I am not only taking care of children, but also making family expenses. At the same time, I create my own life value. I am needed not only by my family, but also by society. Many women like it.

They never thought that they could work so hard and overcome such great difficulties. So they will say, I found a new self and a better one. We will find that such a light entrepreneurial platform gives them a very big opportunity to tap "her" economy.

In our opinion, the upgrading of China women’s consumption power is no longer just bought in buy buy, but has more fields, including investment, entrepreneurship, and more. For example, we are now exploring this way of being the queen of short videos, because users can not only buy and sell in buy buy, but also shoot short videos, introduce good products, become spokespersons of brand parties, and then become presenters of some food broadcasts. In fact, we are all digging for "her" We focus on the scene of women, but we will continue to explore in this scene.

This is Honey Bud’s vision to become the most influential women’s lifestyle service company in the world. We used to have many visions, including zero anxiety for women in the world, including Bao Ma getting rid of parenting anxiety. Now we are the most influential women’s lifestyle service company in the world. These two are also our product spokespersons. They shoot short videos of users introducing products. When we tap "her" economy, we find many entry points for them to create value.

Honey Bud also publishes some books related to women’s inspirational, all in the hope that in such a process, everyone can feel some emotional connections and some inspirational motivation.

At the same time, I also introduce the whole core management of Honey Bud. I just said that we are a company created by women and managed by women, so it is very wonderful. Our CEO is a woman, our CTO is also a woman, our brand vice president is a woman, our customer experience vice president is also a woman, and the supply chain vice president is also a woman, including me. Therefore, in fact, several core organizational structures of our company are all women, which is amazing and difficult for me, because to tell the truth, it is really a difficult thing for a group of women to get together, and everyone will still have a lot of emotional things in them. How can we make such a career more successful?

In fact, we think that women’s leadership still has many advantages. In fact, this is a coincidence, which does not mean that we need to use female managers in pursuit. Under this coincidence, we find that women’s advantages in management should be utilized.

When we are managers, we will say that women need to overcome the pain of decision-making power such as data, objective analysis and rational judgment. In fact, women often face it. Include that trend, rational insight is also something that women need to overcome, often because of perceptual reason, we use so-called perceptual things to think, and at the same time, this sensibility is an advantage, because we will know more about users, and we will know more about such a perceptual understanding of consumption, and in fact, these users are often more likely to empathize in social interaction.

That is to say, we can particularly understand their feelings of pursuing self-worth in family life, and they feel insecure. At home, they are eager to have organizations that can be recognized, have teams and comfort each other. We understand them very well. When we operate this platform, we will think that we have such a group of people, and we will deeply understand their pain points. The service we give them may be what they want most.

So-called in such a new consumption scene exploration, what is the solution we give? It is to select and adhere to the characteristics, from consumption to new consumption. Select service is to focus on changing characteristics, how to say it? It not only changed the entire supply chain of e-commerce to do selected services, but also broadened the content and methods of providing services.

There were hundreds of thousands or even a million kinds of goods on our platform before, and there were a lot of goods. We made a maternal and child platform featuring mothers and babies, with low unit price to high unit price for large and small customers. But when we explored the "she" economy and studied them, we found that what women wanted was not this, but a sense of certainty. They just wanted to know what I wanted to buy a bottle, what I bought a cart and what quality I bought sweet potatoes.

Moreover, I don’t want to compare the price and the difference between different places by one dollar or fifty cents. They need to be sure, save time, spend a lot of time taking care of their children, families and do other things, and they need a sense of certainty. Therefore, we have reduced 1 million kinds of goods to only tens of thousands of kinds of goods. I hope that when you choose a bottle or a sweet potato, there are only three choices. These three choices sum up whether you want to eat sweet or waxy, so when we give you two or three choices, you only need to choose according to your economic strength and habits.

At the same time, it is supported by mother-to-child word-of-mouth and KOL knowledge, so we have to make a lot of cuts from the goods first, and then reduce from our merchants, so that our service is getting better and better, so we emphasize the selection of good goods, good prices, and a good service experience.

At the same time, we should break through the border and deepen the field, that is to say, in addition to giving them a sense of certainty in the field of buying retail in buy buy and giving them a selected product, we hope to give them more services.

Therefore, we have changed from a special brand of imported mothers and babies to our own brand. Besides being a retail company, we have now become a brand company, and now there are four major brands.

We not only provide products with mother and baby as the core, but also expand into family life and many life services, such as fresh food, household department stores, men’s and women’s clothes, which are family-centered consumption. At the same time, we also provide services such as Fandeng Reading Club, from their giving birth and raising children to their education, and women’s beauty and health, and so on, we will cover a whole consumption field.

So we say that we will find a lot of women’s value when we tap her economy. In this process, we will feel that our boundaries are constantly being broken, and we can do more and more things, and everything actually runs through us users. Many of the things they can do are connected with us, so that we can constantly break through the boundaries and give us more new perspectives and opportunities. We also hope that more women can join the platform of Honey Bud.