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A cultural lecture │ Dialogue with ian mcewan: Fictional Writing in the Age of Mass Media

Beijing │ China’s Surrounding Security Environment and Surrounding Strategy

Time:October 26th (Friday) 19:00-20:30.

Location:Room 602, Floor 6, Cultural Building, No.59 Zhongguancun Street, Haidian District

Speaker:Fang Changping (Associate Dean, School of International Studies, Renmin University of China)

The Trump administration of the United States provoked a global trade war and stepped up the implementation of the so-called "Indo-Pacific strategy", and the competitive factors in Sino-US relations became more prominent. Sino-US trade talks are deadlocked. When the United States, Mexico and Canada reach a new North American Free Trade Agreement, the United States actively appeases its Asian allies in an attempt to force China to back down. How can China break through? The United States, Japan and Europe have accelerated pragmatic cooperation, and the linkage and cooperation between other countries in the region have become more active; The ups and downs of the DPRK nuclear issue and the new trends of the South China Sea issue have important influences on the regional situation. Global terrorist activities tend to be diversified and decentralized, traditional threats rise and fall, non-traditional threats continue to spread, and the fear of global disorder is pervasive. How does China deal with the increasingly complex surrounding security environment by taking the surrounding relations into consideration? Professor Fang Changping from the School of International Studies of Renmin University of China will give you a wonderful lecture.

Beijing │ Recognition of Sanzang’s Hometown, Race and Identity

Time:October 26th (Friday) 19:30-21:30.

Location:Chengxintang, Room 101, Unit 2, Building 1, Yard 6 Chama Street, Xicheng District

Speaker:Yang Zeng (postdoctoral fellow, Department of Asian Studies, University of British Columbia, Canada)

Sanzang Bukong was the founder of Dahong esoteric Buddhism in the middle Tang Dynasty and translated a large number of Buddhist classics. At the same time, as a foreign monk, he gained great political power in the Su Dynasty and the Dai Dynasty. Therefore, various materials appeared behind him to remember his achievements. Such a famous figure, when the historian started writing, adopted a different way to write a basic message: as a foreigner, what country did he come from? In this regard, the statements in the scriptures are also very different. This problem has puzzled many esoteric scholars in ancient and modern times. Are these statements really contradictory to each other as they literally seem? His background is not well known to his disciples and colleagues? Or is there a different historical orientation behind this different statement?

Beijing │ A person who doesn’t experience failure can’t stick to what spirit —— A reader sharing meeting of Huang Fan’s poetry collection "The Moon Has Insomnia"

Time:October 27th (Saturday) 14:00-16:00

Location:One-way space on the third floor of Aegean Shopping Center, No.12 Qisheng Middle Street, Chaoyang District

Guest:Huang Fan (poet, novelist), Ouyang Jianghe (poet), Wang Jiaxin (poet, translator), Xiaoxiao (poet), Gu He (poet), Yasufu (poet).

Huang Fan is a poet who pursues an independent style and enjoys wide popularity in the poetry circles on both sides of the Taiwan Strait. He is also an excellent novelist and a literary preacher. The Moon is Insomnia is an anthology of Huang Fan’s poetry creation for more than 30 years. In this sharing activity, Huang Fan will come to the site to tell the story of writing, share the secrets of writing and interact with readers. Specially invited guests Ouyang Jianghe, Wang Jiaxin, Xiaoxiao, Gu He and Yasef (Cuba) will discuss Huang Fan’s writing together. Readers can communicate with the guests on the spot about their concerns, and they can also hear Huang Fan and the guests’ wonderful recitation.

Beijing │ Beijing Opera in the Qing Dynasty and the various styles of the market.

Time:October 27th (Saturday) 14:30-16:30

Location:Yanjiyou Bookstore, Floor 1, Building 3, No.35, Chengxi Street, Haidian District.

Guest:Guo Anrui (Associate Professor, Department of History, UCLA) and Yang Nianqun (Professor, Institute of Qing History, Renmin University of China)

In the Qing Dynasty, traditional Chinese opera performances conveyed ideas about self, family, society and politics in different social classes. Beijing has attracted a variety of traditional Chinese opera performance factions and audiences, and extended to become the center of cultural value diffusion. It is against this background that Guo Anrui took opera performances as a perspective to examine the cultural history of the city, carefully and interestingly analyzed the diversity of opera performances in Beijing at that time, and explored the role of the theater as an important place to express public discourse in Beijing in the Qing Dynasty. Opera, like a kind of cultural adhesive, provides cultural knowledge across gender, class and ethnic differences in Beijing. In this activity, the author revealed the operation of traditional Chinese opera performances by the imperial court and various organizations, and provided a window for understanding the great social changes in the late Qing Dynasty.

Beijing │ Fictional Writing in the Age of Mass Media: ian mcewan’s Dialogue with Gefei

Time:October 27th (Saturday) 15:00-17:00

Location:Lecture Hall, Building C, China Modern Literature Museum, No.45 Literature Museum Road, Chaoyang District

Guest:Ian mcewan (writer), Ge Fei (writer) and Li Er (writer)

Ian mcewan is not only a recognized British national writer, but also a Booker Prize winner and a popular candidate for Nobel Prize in Literature. He is well-known in the world literary world for his works full of charm, style and keen wisdom and his outstanding contribution to narrative art. By 2018, Shanghai Translation Publishing House has introduced and published 17 works by ian mcewan, including The First Ceremony of Love, Atonement, Sweet Teeth and Children’s Bill. On the afternoon of October 27th, ian mcewan will visit China Museum of Modern Literature, and have a dialogue with China writers Ge Fei and Li Er to discuss the fictional narrative in the mass media era.

Beijing │ "Human Games" New Book Conference

Time:October 27th (Saturday) 15:00-17:00

Location:Yufeng Library, No.69 Chengfu Road, Haidian District

Guest:Zhong Yu (best-selling author, national second-level psychological counselor) and Tang Jiayu (screenwriter)

Zhong Yu, nicknamed the "master of digging holes" by fans, is good at American drama-style digging and digging, and keeps digging and filling holes to keep readers’ high reading pleasure and interest. The writing material of the new book "Game on Earth" comes from the follow-up investigation of mental patients that lasted for two years. It has been revised for three times, trying to wave the flag for mental patients around people through literary creation, hoping that people will understand and pay more attention to them. On the afternoon of October 27th, Zhong Yu came to Yufeng Library with his new work "Human Games" to talk about why he was so familiar with and interested in mental illness. What is the daily psychological consultation like? Are half of us mentally ill? How many souls are there in your body …

Beijing │ │ Shadow —— Film Conceptual Design and China Painting Style

Time:October 27th (Saturday) 19:00-20:30.

Location:RENDEZ-VOUS Bookstore, 4th Floor, Beijing SKP Shopping Center, No.87 Jianguo Road, Chaoyang District

Guest:Thomas Lautenbach (film visual effects director), Song Tao (film concept designer), Huang Fei (film column extraordinary salon host)

Chinese painting pays attention to charm and artistic conception. It wasn’t built in a day. Ancient literati began to learn calligraphy and painting since childhood, and solid basic skills are the foundation of their achievements in calligraphy and painting. In a chapter of The Doctrine of the Mean, the phrase "to the greatest extent and to the smallest extent" is the most appropriate way to evaluate the visual effect of the film Shadow. Painting is precious in aura and understanding. What qualities should a film conceptual designer have? What is conceptual design? On the evening of October 27th, Song Tao revealed the secret to you. Let’s take a look at his basic skills and feel his understanding and aura! There is also the mysterious guest Thomas Lautenbach, an international blockbuster special effects artist. How does he understand the ink painting style in China and how does he translate the director’s intention into CG visual language?

Beijing │ Philosophy meets chemistry, what will happen? -The Art of Thinking and the Secret in the Flame Salon

Time:October 28th (Sunday) 14:00-15:30

Location:798 Creative Plaza, No.2 Jiuxianqiao Road, Chaoyang District, Beijing German Cultural Center Goethe Institute

Guest:Zhang Xingang (Assistant Professor, Department of History, Peking University Western Classics Center) and Zhang Hongzhang (Researcher, Dalian Institute of Chemical Physics, Chinese Academy of Sciences).

What kind of sparks will be sparked when different disciplines collide? In the eyes of experts and scholars in different fields, what is the significance of humanities to researchers in science and engineering, and what impact will science and engineering have on humanities in turn? In this reading salon, we invited Zhang Xingang, a classical scholar from Peking University, and Zhang Hongzhang, a researcher from Dalian Institute of Chemistry, Chinese Academy of Sciences, to have a dialogue between philosophy and chemistry, humanities and science.

Beijing │ │ Imperial Hand Magic and Royal Politics —— Interpretation of The King’s Miracle

Time:October 28th (Sunday) from 14: 00 to 16: 00.

Location:Floor 2, Hanfenlou Bookstore, No.36 Wangfujing Street, Dongcheng District

Guest:Zhang Xushan (Professor of History Department of Tsinghua University) and Li Longguo (Professor of History Department of Peking University)

In this activity, Professor Zhang Xushan and Professor Li Longguo will introduce Marc Bloch, the author of The King’s Miracle, the book’s connotation and academic significance.

Beijing │ Telling life by religion and transcending it in the secular world —— Siddhartha by hermann hesse

Time:October 28th (Sunday) 14:00-17:00

Location:Dongcheng District Ditan Jia He Deng Chan Yi living space

Speaker:Yihui (Editor of China Modern Literature Museum)

Siddhartha is not a biography. Siddhartha, the protagonist, has spiritual similarities with the Buddha in history, and has also experienced loneliness and trouble, pursuit and penance, twists and turns and transcendence, awakening and enlightenment. In the book, Siddhartha is the seeker and Gautama is the seeker. In the fifth reading session of Ditan Reading Club’s first season "The Way of Life" series, we will read Hesse’s Siddhartha and experience Siddhartha’s life together. This issue will be read by the editor of China Museum of Modern Literature, the editor of China Modern Literature Research Series, and teacher Yi Hui, a doctor of Peking University literature.

Beijing │ Wandering: Movies and Travel

Time:October 28th (Sunday) from 14: 00 to 16: 00.

Location:Sanlian Taofen 24 Hours Bookstore, No.43 Sanlitun North Street, Chaoyang District

Guest:Europa (film critic), Caoxi (magazine editor)

Independent film critic Europa travels all over the world in his new book "A Adventure: Movies and Travel". By visiting filming locations all over the north and south and exploring the preferred streets of many directors, he blurs the sense of distance between "real space" and "distant place" with words and photos. On the afternoon of October 28th, Europa and Caoxi will visit Beijing Sanlian Taofen 24-hour Bookstore (Sanlitun Store) to communicate with the readers on how to examine the scenery in movies and discover the scenery during their travels.

Beijing │ The Beauty of Director’s Art

Time:October 28th (Sunday) from 14: 30 to 16: 00.

Location:National Grand Theatre, No.2 West Chang ‘an Street, Xicheng District

Speaker:Luo Jinlin (Professor, Central Academy of Drama)

In the art of drama, director is actually quite young as a profession. It is only a century and a half since the first Duke Meningen was recognized as a special director. However, with the rapid development of drama in modern times, the director’s art has increasingly become the most striking charm in contemporary drama. In this classic art lecture hall, we are still honored to invite Professor Luo Jinlin, a famous drama director and professor of the Central Academy of Drama, to listen to the third lecture in the series of discovering the beauty of drama: the beauty of directing art.

Beijing │ Universal Chinese Characters: the Structure of Chinese Characters and the Beauty of Calligraphy

Time:October 28th (Sunday) 14:30-16:30

Location:Multifunctional Hall, Floor 1, Block A, Capital Library, No.88 East Third Ring South Road, Chaoyang District

Speaker:He Daqi (painter, Beijing special teacher)

In China, the most influential calligraphy book is Shuowen Jiezi written by Xu Shen, a native of the Eastern Han Dynasty. On October 28th, Mr. He Daqi will explain the classic Shuowen Jiezi, the relationship between the radicals of Shuowen Jiezi and the structure of Chinese characters, the common misunderstandings of Chinese characters in daily life, and the relationship between calligraphy art and the etymology of Chinese characters. Wonderful calligraphy and painting demonstrations and explanations of the etymology of Chinese characters with historical and cultural connotations will make this lecture rich in humanistic connotation and aesthetic taste.

Beijing │ Half-Blood, Dense Forest, Isolated Island —— Jamaican Novels with Multiple Blends

Time:October 28th (Sunday) 14:30-16:30

Location:Yanjiyou Bookstore, Floor 1, Building 3, No.35, Chengxi Street, Haidian District.

Guest:Alesia Mackenzie (writer, painter, journalist) and Chen Yongguo (professor and doctoral supervisor of Tsinghua University Foreign Languages and Literature Department).

Since Auliffe senior, a Jamaican writer, won the Commonwealth Writer Award for the first time in 1987, Jamaican literature has attracted more and more attention in the global literary field, gradually separated from "Caribbean literature" and entered the vision of international readers. On the occasion of the publication of The Queen’s Case: A Collection of Contemporary Jamaican Short Stories, I have the honor to invite alesia Mackenzie, winner of the Jamaica Commonwealth Writers Award and editor-in-chief of The Queen’s Case: A Collection of Contemporary Jamaican Short Stories, to re-examine the history and development of Jamaican literature and its position in world literature.

Beijing │ The Literary Roaming of the Old Soul —— Zhu Tianxin’s Novel Trilogy New Book Salon

Time:October 28th (Sunday) 15:00-17:00

Location:F5 one-way space of Chaoyang Joy City, No.101 Chaoyang North Road, Chaoyang District

Guest:Zhu Tianxin (writer) and Tang Nuo (writer)

Wang Dewei, a critic, called these three novels a trilogy of novels written by Taiwan Province at the end of last century. Long before the uproar, Zhu Tianxin left an oral historical record as a literary gesture for the ethnic groups scattered in the city and faded from memory, "naively dreaming of earning some freedom of disapproval in the recognition of the island." In these three novels, we can see Zhu Tianxin’s truest unbearable heart and remember that she once wrote Taiwan Province with such pen and courage. On the afternoon of Sunday, October 28th, we invited Zhu Tianxin and Tang Nuo, a writer, to visit the one-way space together, starting with her novel trilogy, and entering the literary roaming of the old soul together.

Beijing │ Leading Children into the World of Science Fiction —— The launching signing ceremony of the new book "Science Fiction for Children" in Sisyphus Bookstore

Time:October 28th (Sunday) 15:00-17:30

Location:Chaoyang District Chaoyang North Road Longhu Beijing Changying Tianjie Shopping Center East Zone 1F Atrium Sisif Bookstore

Guest:Kitajima (poet), Liu Cixin (science fiction writer), Han Song (science fiction writer) and Dai Jinhua (professor at the Institute of Comparative Literature, Peking University Chinese Department).

In traditional reading, children’s exposure to fantasy literature should be fairy tales, but the fantasy of fairy tales is doomed to disillusion. In fact, everyone’s growth process is the process of disillusionment of fairy tales. We gradually understand that animals can’t talk, plants have no souls, and stones and rivers can’t have life. But science fiction is different. Science fiction goes the opposite way to fairy tale fantasy. If children have read science fiction, as they grow up, science fiction will not be shattered, but will become more and more real. With the development of the times, the possibility of these imaginations becoming reality is increasing. On October 28th, let’s talk about science fiction for children.

Beijing │ The Last Novelist of the Republic of China —— The mainland premiere of Zhu Xining’s works Iron Slurry and Hiderigami.

Time:October 29th (Monday) 19:30-21:00.

Location:Gulou west Theater, No.6 Xiaobadao Hutong, gulou west Street, Xicheng District

Guest:Dai Jinhua (Professor, Institute of Comparative Literature, Chinese Department, Peking University), Hong Ying (writer), Tang Nuo (writer), Zhao Lixin (actor), Zhu Tianwen (writer) and Zhu Tianxin (writer).

Utopia is fortunate to launch a series of works by Mr. Zhu Xining for the first time in mainland China. On the evening of October 29th, with his novels "Iron Slurry" and "Hiderigami" first published in mainland China, we invited the writer’s daughter Zhu Tianwen, Ms. Zhu Tianxin, Mr. Tang Nuo, a student, and many other guests, such as Dai Jinhua, Hong Ying, Shi Hang and Zhao Lixin, to reread the forgotten classics and enter Zhu Xiceng’s literary life to get to know this "last novelist of the Republic of China".

Shanghai │ How do we get news in the new media era?

Time:October 26th (Friday) 18:30-20:00.

Location:Shanghai American Center, Room 540, Dongfeng, shanghai centre, No.1376 Nanjing West Road, Jing ‘an District.

Speaker:Stephanie Edgerly (associate professor, Meade School of Journalism, Northwestern University, USA)

Where do you get the news? Will people’s access to information affect their views and thus society? In the new media era, the audience is in a lot of information every day. As news consumers, it is very important to understand this environment and its characteristics. In the lecture on October 26th, the American Center in Shanghai invited Stephanie Edgerly, an associate professor at Madison School of Journalism, Northwestern University, to talk with you about the new media landscape in the United States.

Shanghai │ The moon is full tonight: philip larkin’s poetry collection "High Window"

Time:October 26th (Friday) 19:30-21:00

Location:3rd Floor, Sinan Bookstore, No.517 Fuxing Middle Road, Huangpu District

Speaker:Hu Sang (poet, translator)

The poetry collection "High Window" contains all the works published by Larkin before his death, including his four most famous poetry collections "Northern Boat", "Less Deceived", "Weddings on Whitsunday", "High Window" and some anecdotal works, so we can see the whole picture of Larkin’s poetry creation. This Friday night, we will read "High Window" with Hu Sang, and draw energy from Larkin’s "mourning".

Shanghai │ Translation and Rewriting: Crazy Roland by Wang Jun and Calvino

Time:October 27th (Saturday) 14:00-16:00

Location:Sinan Literature House, No.505 Fuxing Middle Road, Huangpu District

Guest:Wang Jun (Italian Professor and Doctoral Supervisor of Beijing Foreign Studies University) and Romack (Lecturer of Zhejiang Normal University).

This year, Wang Jun, a professor of Italian at Beijing Foreign Studies University, won the literary translation award of the 7th Lu Xun Literature Award for his translation of the narrative poem Crazy Roland by the great Italian poet Ludovico Ariosto in the 16th century. Undoubtedly, translating Crazy Roland is an extremely arduous task. Translators have to face not only obvious but endless differences in language expression, but also a huge gap in style between Italian literature and China literature. So, how to make this great narrative poem of Ariosto understood by China readers? Professor Wang Jun and Italian scholar Romack will discuss the inevitable relationship between faithfulness and betrayal, regression and transcendence when rewriting the text through the Chinese version of Crazy Roland by Professor Wang Jun and the version rewritten by Calvino in modern Italian in 1970.

Shanghai │ Bethune in Historical Materials —— The launching ceremony of the new book Not Far from Wan Li

Time:October 27th (Saturday) 14:00-16:00

Location:Zhongshuge, 4th Floor, Ruiou Department Store, No.1601 Nanjing West Road, Jing ‘an District

Guest:Li Yan (writer, dean of Confucius Institute at the University of Waterloo), Chen Xingeng (former editor-in-chief of Literary Newspaper) and Yang Yang (vice president of Shanghai Theatre Academy)

Bethune is a household name in China. With a high degree of internationalism, communism and selfless work enthusiasm, he has made brilliant contributions to the liberation of the people of China. Besides, he also has a richer, more three-dimensional and more real life. On October 27th, Shanghai Literature and Art Publishing House officially released a new book "Not Far from Wan Li" in Zhong Shuge Jing ‘an Store to commemorate the eightieth anniversary of Bethune’s medical team’s visit to China. Li Yan, a Chinese writer, together with famous critics Yang Yang and Chen Xingeng, recalled Bethune’s visit to China and explored the spiritual world of this idealist.

Shanghai │ Shanghai culture: tracing back to its two sources

Time:October 27th (Saturday) 14:00-16:00

Location:Art Garden Zhenshangshe, 3rd Floor, Art Bookstore, No.424 Fuzhou Road, Huangpu District

Speaker:Li Tiangang (Professor, Department of Religious Studies, School of Philosophy, Fudan University)

Shanghai in the 19th century had the most cosmopolitan urban culture at that time, surpassing Paris, London and new york. The cosmopolitanism of the Bund and Nanjing Road made Shanghai different from other cities in modern China. In the Victorian era, Shanghai was the first city in China to use street lamps, the first city to introduce cars and open bus lines, and built the earliest power plant in China and the third in the world. In the 1980s, the old jazz band of Peace Hotel became one of the representatives of Shanghai characteristics … Professor Li Tiangang will take Nanjing Road as an example, starting from Shanghai in the 19th century, and trace back to the two sources of Shanghai-style culture with you: the "Victorian era" imported by modernity and the "golden age" of Chinese and foreign integration.

Shanghai │ What is the "Godel Program"

Time:October 27th (Saturday) 14:00-16:00

Location:Fudan Jingshi Bookstore, No.579 Guoquan Road, Yangpu District

Speaker:Hao Zhaokuan (Professor, School of Philosophy, Fudan University)

In a famous paper in 1947, Godel predicted the independence of the continuum hypothesis (CH), and pointed out that as a clear mathematical proposition, CH must be either true or false. Its independence only shows that the existing axiomatic system ZFC of set theory is incomplete for the concept of set. So he suggested that we should try to find new axioms to strengthen ZFC and finally prove or deny CH. This is the "Godel Program". In this activity, Hao Zhaokuan, a professor at the School of Philosophy of Fudan University, will discuss the "Godel Program" with you.

Shanghai │ destiny takes a hand book-the story of that man

Time:October 27th (Saturday) 14:00-15:00

Location:Muji 3F, No.775 Huaihai Middle Road, Huangpu District

From small to large, is there a person whose words have always inspired you to grow up? Is there a person’s story that has always accompanied you on your journey? Above the temple, the story may be that the princes and princes will make great efforts to govern and work hard; Far away from the rivers and lakes, the story may also be a red story of talented people and beautiful women, and they are at ease. Open MUJI launched a long-term planning book exchange activity of "Destiny is Destiny’s Book", and brought a book that he wanted to share with others. Through interactive communication, he finally took away the most interesting book from the books brought by others, so that each other’s "stories" and "books" could be passed on. The theme of this time is "People’s Stories", which can be biographies, writers’ essays, or even famous sayings … As long as people and things have an impact on you, you are welcome.

Shanghai │ In the era of one-click beauty, do we still need aesthetics?

Time:October 27th (Saturday) 16:00-17:00

Location:7/F Guangde Space Xinhua Bookstore, Aegean Shopping Park, No.1588 Wuzhong Road, Minhang District

Guest:Li Lei (Moderator) and Ma Xiaohui (Erhu Artist)

In Aesthetics of this Era, Li Lei interviewed 13 unique people from different fields, such as Ma Weidou, Xiao Quan, Lu Chuan, Ji XIII and Ma Xiaohui, and redefined the strong spirit of the times and aesthetic style. They are seen, remembered and recorded, which is the comfort of our times. Beauty makes us recognize each other and meet in this era. On the afternoon of October 27th, Li Lei and Ma Xiaohui will discuss with you what kind of aesthetics this era needs.

Shanghai │ Meeting with Internet Gods —— Looking forward to China’s online literature in the next 20 years

Time:October 27th (Saturday) 16:15-18:00

Location:Sinan Literature House, No.505 Fuxing Middle Road, Huangpu District

Guest:Hong Xue (network writer), Luo Shui (network writer), Fu Tian (network writer) and Ding Ye (network writer)

As a new literary form, online literature is stepping on the time node of "20 years". In the past 20 years, online literature has grown from scratch, from "non-mainstream" to "mainstream", from unknown to profoundly dominated the reading habits of hundreds of millions of people, and has become a literary phenomenon that cannot be ignored at present. In order to thoroughly study the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era and the important exposition of the Supreme Leader on literary and artistic work, implement the spirit of the 19th National Congress of the Communist Party of China and the National Conference on Ideological and Political Work, promote the sustained and healthy development of online literature in China, and build a highland of online literature in Shanghai, 2018 Shanghai Online Literature Week was held from October 22 to 27 this year, during which many activities were held, including readers’ meetings and exchange forums. This Saturday afternoon, with the theme of "Looking forward to China’s online literature in the next 20 years", four newly elected presidents and vice presidents of Shanghai Online Writers Association will come to Sinan Reading Club to have a close contact with readers.

Shanghai │ Local accent has not changed Ⅵ: Keep the homesickness in the dialect.

Time:October 28th (Sunday) 14:00-15:30

Location:Muji 3F, No.775 Huaihai Middle Road, Huangpu District

Guest:Zhu Zhenmiao (Ph.D., Chinese Language and Literature, Shanghai University) and Miss Mai (columnist)

Protecting language diversity is as important as protecting species diversity and ecological diversity. Dialect, like snacks and buildings, is an important symbol of local culture, but nowadays fewer and fewer people can speak "hometown dialect". Faced with the gradual decline of dialects, there are such a group of people in Shanghai who are committed to studying Shanghai dialect, protecting Shanghai dialect, carrying out various activities to popularize Shanghai dialect and contributing their own strength to the inheritance and development of Shanghai dialect. Do we need to learn dialects? What can we do to protect dialects? In October this year, Open MUJI invited Mr. Zhu Zhenmiao, who is committed to the inheritance and protection of Shanghai dialect, and together with Miss Mai, a columnist of Shanghai dialect, to review her own road of Shanghai dialect inheritance.

Shanghai │ What can we read when they are talking about short stories?

Time:October 28th (Sunday) from 14: 00 to 16: 00.

landPoint:7/F Guangde Space Xinhua Bookstore, Aegean Shopping Park, No.1588 Wuzhong Road, Minhang District

Guest:Xiao Bai (writer), Zhang Yiwei (writer) and Wang Ruoxu (writer).

Nowadays, the old literary magazine "Fiction World" is about to usher in the third year after its revision. In this era of indulging in traffic, it is still building its own paper kingdom by word, brick and tile. This Sunday afternoon, let’s unveil the mystery of this kingdom and see the light of this world together with the authors of Novel World.

Shanghai │ China Folk Religion: The Belief World of China People One Hundred Years ago

Time:October 28th (Sunday) 14:00-17:00

Location:Building a bookstore on the first floor of Jiayu Building, Building 8, No.18 Gongping Road, Hongkou District

Speaker:Li Tiangang (Professor, Department of Religious Studies, School of Philosophy, Fudan University)

This Sunday, in the fourth lecture of JIC Lecture Hall "Civilization" series, Mr. Li Tiangang, a professor of religious studies at Fudan University, will help us understand the universal revelation elements in China’s official and folk religious beliefs from ancient times to the present through his own years of research and folk investigation. We will follow Professor Li Tiangang, and see the religious life of China people, its past, present and future from the folk custom changes of a small town in the south of the Yangtze River in the past hundred years.

Shanghai │ "The Charm of Time: Architecture and Town Protection in Four European Countries" New Book Sharing Meeting

Time:October 28th (Sunday) 14:30-17:00

Location:Building 2, Science and Technology Oasis Phase III, No.2570 Hechuan Road, Minhang District, ICICLESPACE Zhihe Space

Guest:He Xiaoxin (scholar), Lv Weifeng (architect), Wu Yunxia (professor of architecture department of Shanghai University) and Zhang Qingping (editor-in-chief of the magazine)

On October 28th, He Xiaoxin will come to Wo Space in ICICLESPACE, take us on a tour of European ancient architecture and town protection, and discuss with architect Lv Weifeng, professor Wu Yunxia of Shanghai University, and professor Zhang Qingping, editor-in-chief of id+c magazine of Interior Design and Decoration: the enlightenment and reference significance of the beauty of thousands of cities in Europe to China today.

Shanghai │ "Luo Shen Fu": Meeting with readers of the famous illustrator Ye Luying Sisif Bookstore.

Time:October 28th (Sunday) 15:00-16:30.

Location:Sisif Bookstore, Floor 2, LuOne Kaide Jingcui Plaza, No.268 Xujiahui Road, Huangpu District

Speaker:Ye Luying (illustrator, picture book author)

Luo Shenfu (picture book version) won many illustrations prizes such as "Oscar in the global Chinese animation industry" and "China Animation Golden Dragon Award for Best Illustrator Award", and was listed in CCTV’s "National Treasure", which was exhibited on the same stage as the national treasure Gu Kaizhi’s "Luo Shenfu Map". The magnificent and long-drawn picture, the imaginative scene of the gods gathering, and the poetic scene with oriental artistic conception show the endless imagination of the disappointment of love between man and god in every detail. On October 28th, let’s go through the beautiful myth of the Millennium and appreciate the beauty of Luoshen together.

Shanghai │ Horror, Dreamer and Magician —— ian mcewan’s Style Elements: ian mcewan’s Dialogue with Xiaobai

Time:October 31st (Wednesday) 14:00-16:00.

Location:Sinan Literature House, No.505 Fuxing Middle Road, Huangpu District

Guest:Ian mcewan (writer) and Xiaobai (writer)

Ian mcewan is one of the most influential writers in English literature. He is good at sketching the inner anxieties and fears of modern people with delicate, sharp and cold writing, and actively exploring the problems of violence, death, lust, good and evil. Most of the works are short stories, the contents of which are bizarre and absurd, and they are called "black comedies". Many works reflect the dominant power of sexuality and the distortion of human nature under the influence of sexual desire. In this activity, ian mcewan will talk about the style of Xiao Bai’s works.

Shanghai │ Reading of ian mcewan’s Works

Time:October 31st (Wednesday) 19:00-20:30.

Location:Yanjiyou Bookstore, B1 Floor, raffles city West District, No.1139 Changning Road, Changning District

Guest:Ian mcewan (writer), Huang Yuning (publisher, translator and writer), Feng Tao (publisher and translator), Xing Hang (news anchor) and Chen Xuan (news anchor).

Ian mcewan, a British writer, is one of a series of activities in China. This is a reading session. The writer himself, publishers, translators, news anchors and other guests read McEwan’s novels.

Shanghai │ Hope and Challenge: Immigration Stories of Asian American Writers

Time:November 1st (Thursday) 18:30-20:00

Location:Shanghai American Center, Room 540, Dongfeng, shanghai centre, No.1376 Nanjing West Road, Jing ‘an District.

Guest:Lin Yuling (writer) and Karen Yamashita (writer)

"Who am I?" I believe many people have thought about this ancient, important and occasionally disturbing question at some point. It is this question that makes Asian American writers Shirley Geok-lin Lim and Karen Yamashita begin to think about the hopes and challenges related to the fate of human beings and individuals. In the lecture, the two writers will talk about their works and their Asian-American identity.

Shanghai │ Rebuilding Fictional Belief: McEwan’s Dialogue with Sun Ganlu

Time:November 1st (Thursday) 19:00-20:30.

Location:Building a bookstore on the first floor of Jiayu Building, Building 8, No.18 Gongping Road, Hongkou District

Guest:Ian mcewan (writer) and Sun Ganlu (writer)

In this activity, McEwan will talk to Sun Ganlu, a China writer, with the theme: Rebuilding fictional beliefs.

Guangzhou │ "Mamma Mia! The significance of female symbols in musicals

Time:October 26th (Friday) 19:30-21:00

Location:Fang Fang, MU35, taikoo hui, No.383 Tianhe Road, Tianhe District

Guest:Shi Yijun (director), Shen Xiaocen (singer), etc.

On the evening of October 26th, the musical Mamma Mia! "The Chinese main creator and some starring actors will be guests in Guangzhou, explaining the secret of this script that has been popular all over the world for 20 years, revealing the story behind the Chinese version of the Chinese team, and telling their eyes" Mamma Mia! The significance of "the book" to women’s freedom.

Chengdu │ approaching Sanxingdui and talking with God —— Ancient Shu Civilization Communication Conference and New Book Sharing Conference of Legend of Shu Emperor

Time:October 27th (Saturday) 14:00-15:45.

Location:No.4 Renmin West Road, Qingyang District No.2 Academic Lecture Hall of Sichuan Provincial Library

Guest:Zhu Jiake (curator of Sanxingdui Museum) and Liu Caicai (Sanxingdui cultural promotion ambassador and writer)

As a bright pearl on the vast land of Sichuan, the ancient Shu civilization shines with the excavation of Sanxingdui site. There are few written records of ancient Shu civilization, but what kind of brilliant civilization does that mysterious country that really existed have? Who was the King of Shu during the Battle of Makino? What does he have to do with Sanxingdui site? Have Emperor Yan and Huangdi, the ancestors of China, ever been to the ancient Shu State? Is Huangdi Xuanyuan the son-in-law of King Can Cong? What did Baodun Site, known as the third existing ancient city site in China, look like thousands of years ago? Is the ancient Shu kingdom at the same time as Xia, Shang and Zhou Dynasties, Spring and Autumn and Warring States Period a closed place or a country with extensive diplomacy extending in all directions? Thousands of years ago, in the vast Sichuan Plain, how many heroes were there and how many great achievements were made? If you are a little curious, please join us and start a trip to ancient Shu.

Chengdu │ │ Approaching Ancient Shu and Talking with God —— Ancient Shu Civilization Dissemination Conference and New Book Sharing Conference of Legend of Shu Emperor

Time:October 27th (Saturday) 16:30-18:00

Location:Water bar on the first floor of Southwest Bookstore, No.350 Shangdong Street, Jinjiang District

Guest:Tang Miao (captain of the archaeological team of Baodun site) and Liu Caicai (ambassador and writer of Sanxingdui culture promotion)

The dissemination of ancient Shu civilization and the second series of new book sharing sessions of the legend of Shu Emperor.

Hangzhou │ Erhunzi talks about history.

Time:October 26th (Friday) 19:00-20:30.

Location:Xingshanghui Living Room, Huanglong Vanke Center, No.77 Xueyuan Road, Xihu District

Speaker:Chen Lei (from the media)

The whole network has more than 5 million fans, and published four historical comic books including Half-hour Comic History of China and Half-hour Comic World History in two years-the name of popular writer Chen Lei, which has been firmly remembered by more and more people. On the evening of October 26th, in the living room of Xingshanghui of Hangzhou Huanglong Vanke Center, Chen Lei will take his new book "Half-hour Comic History of China 3" as a guest at the scene of "Qianbao Reading Club IP Fengyunlu". What are you waiting for? Come and talk about history with Chen Lei and laugh at your ABS!

Hangzhou │ The image of Hangzhou in the travel notes of Japanese modern writers visiting China.

Time:October 27th (Saturday) 9:30-11:00.

Location:Wenlan Lecture Hall, the first floor of Zhejiang Library, No.73 Shuguang Road, Xihu District

Speaker:Sun Lichun (Professor, School of Foreign Languages, Hangzhou Normal University)

This lecture will take the travels of Meiji writer Tokutomi Sohō, Taisho writer Ryunosuke Akutagawa and Showa writer Kobayashi Hideo as examples to analyze the image of Hangzhou. Generally speaking, Japanese modern writers who came to China basically created the contradictory and divided image of Hangzhou, which set the ideal Hangzhou against the real Hangzhou. This praise for the ideal Hangzhou has weakened with the deterioration of Sino-Japanese relations in modern times, while the contempt for the real Hangzhou has become more and more obvious. In their orientalist discourse, Hangzhou was otherized and objectified. They saw themselves from the other Hangzhou, and their distorted description of Hangzhou made the Japanese at that time satisfied themselves.

Hangzhou │ Love in Shakespeare’s Works

Time:October 27th (Saturday) 14:00-15:30.

Location:Wenlan Lecture Hall, the first floor of Zhejiang Library, No.73 Shuguang Road, Xihu District

Speaker:Hao Tianhu (Professor, School of Foreign Languages, Zhejiang University)

Shakespeare came from a small town in England and went to London to work hard. How did he become a master of literature without going to college? What is the charm of his plays? In this lecture, the guest will introduce why Shakespeare can’t help becoming Shakespeare. In Shakespeare’s time, drama was equivalent to our movies. What did the thrilling and popular love stories in Shakespeare’s plays tell us, such as Romeo and Juliet, Othello and Desdemona, troilus and Cresida?

Hangzhou │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │

Time:October 27th (Saturday) 14:30-16:00

Location:Wangxiaobo Bookstore, 1st Floor, Building 28, Rainbow City, Binjiang District

Speaker:Xu Yanming (data analyst, text researcher)

A pure science and engineering man has an indissoluble love affair with Chinese characters. Xu Yanming said that he had a strong interest in Chinese studies since he was in middle school. He taught himself eight characters, Chinese medicine and so on, and liked reading Chinese classics. With in-depth study, he gradually realized that if he wants to read classics, he must learn Chinese characters well first, and then he began to pay attention to philology and learn to "explain Chinese characters". From Xu Shen’s Shuo Wen Jie Zi to various Oracle Bone Inscriptions, bronze inscriptions and unearthed documents, after work, Xu Yanming spent most of his time on Chinese character research and education, sorting out more than 400,000 words in reading notes. On October 27th, we invited xu teacher to the bookstore to talk about a data analyst’s love affair with Chinese characters from the hieroglyphics of "the words hide mountains and rivers from birds and beasts".

Hangzhou │ five key words to understand Xiao Hong —— A new book sharing session of One Hundred Details about Xiao Hong

Time:October 27th (Saturday) 15:00-16:00

Location:F2 Zhongshuge, Building 4, Avenue of Stars International Plaza, No.228 Jiangnan Avenue, Binjiang District

Speaker:Ju Mang (freelance writer)

Xiao Hong, a famous modern female writer, has attracted the most attention in two aspects, one is her literary height, and the other is her short and tortuous legendary life. There are too many contradictory materials and opinions about her in the past, which are both fascinating and curious. In this sharing session, Ju Mang will extract five most important keywords, namely, times, literature, freedom, youth and women, and tell the fundamentals of Xiao Hong’s life-Xiao Hong created in the "golden age", Xiao Hong nurtured by new literature, Xiao Hong carrying the May 4th freedom gene, Xiao Hong who personally staged "Nora ran away" in her youth, and Xiao Hong who just started to explore gender equality but needed love …

Hangzhou │ "Gourmet" Wang Zengqi

Time:October 28th (Sunday) 9:30-11:00.

Location:Wenlan Lecture Hall, the first floor of Zhejiang Library, No.73 Shuguang Road, Xihu District

Speaker:Zhai Yejun (Associate Professor, Chinese Department, Zhejiang University)

Wang Zengqi is delicious, good at cooking and good at talking about eating, so that the literary and art circles "rumor" and "say that Wang Zengqi is a gourmet". However, how can a eater who does nothing more than cook dried shredded pork, cold radish, stuffed meat, fried dough sticks and other home-cooked dishes, but also say that "meat eaters don’t despise" and "fish I want" can’t get on the table? In this regard, Wang Zengqi is quite self-aware. He said that he is not as good at eating as Zhang Daqian. He just loves cooking and loves to ponder how to "cook coarse dishes carefully". From this self-report, we may be able to see clearly the uniqueness of this gourmet who needs quotation marks, how this uniqueness carved himself in the history of China’s food culture, and how it corresponded with his novel creation. In this activity, let’s listen to Zhai Yejun, an associate professor of Chinese Department of Zhejiang University, and talk about Wang Zengqi, a "gourmet".

Nanjing │ Why Love Has Becomes History —— Zhang Yiwei’s New Chamber Book Sharing Meeting

Time:October 26th (Friday) 19:00-21:00

Location:Pioneer bookstore, No.173 Guangzhou Road, Gulou District

Guest:Zhang Yiwei (writer) and Jing Zhu (writer)

New Tune is a collection of lyrical literary works by Zhang Yiwei, a young Shanghai writer and lecturer in the Chinese Department of Fudan University. The title of New Tune is taken from Huang Tingjian’s poem "Always be able to tune the tune, show the sentence and enter the new tune". In this activity, the two guests will reinterpret the classics from a brand-new perspective, relive the literary stories, understand the old stories, and explore the new songs of the times in the close reading and comparison of novels, operas and movies.

Nanjing │ │ The longer you will be, the more you will look like the book you have read —— Reading Sharing Meeting of legendary translator Yu Zemin

Time:October 27th (Saturday) 14:00-16:00

Location:Wanxiang Bookstore, No.8 Jinyinjie, Gulou District

Speaker:Yu Zemin (translator and writer)

Human communication is inseparable from translation; Understanding the world is inseparable from literature. Reading is a way of life that runs through literature, translation and writing. Reading shapes the soul, personality and life. In this activity, translator Yu Zemin will talk with readers about his reading experience, how he embarked on the road of literature from a medical graduate, and how he became attached to Hungarian literature. He will also talk with you about his stories and experiences in reading, translation and writing, starting with Hungarian literary giants such as Si Nuo Holkay laszlo and Marai Sandor.

Nanjing │ Seventeen years old is the amber chosen by time —— Sharing meeting of the new book "Seventeen-year-old hussars" in Nanjing

Time:October 27th (Saturday) 14:30-16:30

Location:Pioneer bookstore, No.173 Guangzhou Road, Gulou District

Speaker:Lu nei (writer)

Seventeen-year-old light cavalry is the only collection of short stories in the writer’s road so far, which includes 13 novels that he wrote intermittently in the past nine years from 2008 to 2017. Using the capacity of a book to fully display such a critical moment of life as 17 years old is to find such an equivalent time weight for readers to some extent. At the age of 17, it seems that everything is still confused and chaotic, but many hidden lines have been buried, and the life after that is just revealed one by one. For a writer, short stories are usually a better way for him to roam other writing fields, but on the way, he used this book to complete his complement to the "Follow the Trilogy". In the eyes of continuous attention on the road, their 17-year-old time provided not only a thin sample of youth, but a deeper and wider field.

Nanjing │ A game of chess in a fleeting time —— Chu Fujin’s new book release conference of Chess Language

Time:October 28th (Sunday) 14:00-16:30.

Location:Pioneer bookstore, No.173 Guangzhou Road, Gulou District

Guest:Chu Fujin (Vice Chairman of Jiangsu Writers Association) and Shao Zhenzhong (President of Jiangsu Chess Academy)

Chu Fujin was praised as "the best writer in Weiqi field and the best writer in Weiqi", and Li Jingze praised him as "the first person in China literary world". The coming out of the novel Chess Language is inevitable by accident, and it is another masterpiece of Chu Fujin’s writing about people, history and China’s traditional culture with chess after Black and White and Black and White. In this activity, the author will bring a new book to talk about "chess language" with readers.

Nanjing │ Your Name —— Readers’ Sharing Meeting of Selected Poems of Ji Xian

Time:October 28th (Sunday) 16:00-18:00

Location:Pioneer bookstore, No.173 Guangzhou Road, Gulou District

Guest:Lu Xuexun (writer, son of Ji Xian), Huang Fan (poet, associate professor of Nanjing University of Science and Technology), He Ping (professor college of nanjing normal university, doctoral supervisor), Wu Xinhai (researcher of modern literature historical materials), He Tongbin (writer, deputy editor of Zhongshan) and Yu Bang (poet and novelist).

Ji Xian, an advocate of modern poetry in Taiwan Province, is also known as the "three elders" in the poetry circle with Qin Zihao and Zhong Dingwen, and enjoys a high reputation in the Taiwan Province poetry circle and even the whole Chinese poetry circle. His works, such as The Wolf’s Alone, Your Name, and A Leaf of a Sophora japonica, are widely known and can be called the classics of new poetry. In this activity, several guests will talk with readers about the rhyme of Ji Xian’s poems.

Changsha │ "Knowledge of The National SouthWest Associated University’s Legacy" Editorial Sharing Meeting

Time:October 27th (Saturday) 14:30-15:30.

Location:Desiqin 24-hour bookstore on the first floor of Desiqin City Plaza, No.18 Xiangfu Road, Yuhua District

Guest:Chen Baoxin (Zhizhong social media operation) and YUKI (Zhizhong book publishing director)

The National SouthWest Associated University, a university bred in suffering, witnessed the break of the times, but shouldered the cultural revival. On October 27th, Zhizhong social media operator Chen Baoxin and Zhizhong content producer YUKI visited Desiqin 24-hour Bookstore with the special edition of "The Legacy of Zhizhong The National SouthWest Associated University" to restore the historical truth of The National SouthWest Associated University for you and take you through the Guanghua era in which there were endless string songs in the war.

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If you are reliable, you can choose SAIC Volkswagen LaVida, which is new and cutting-edge, and the entry is high.

  Speaking of Lavida of SAIC Volkswagen, many consumers who are concerned about the sedan market know that, do you know about LaVida XR, a new member of the LaVida family? Do many people have this question? What kind of car is LaVida Xinrui? How is the positioning? What is the difference between LaVida and LaVida? Let’s take a look at those who are interested.

  Let’s take a look at the size first. It has the most intuitive difference from LaVida. LaVida has a length, width and height of 4561/1740/1494 mm and a wheelbase of 2651 mm, which is between LaVida and Santana.

  Like LaVida, LaVida Xinrui also comes from MQB platform, which is essentially different from Santana’s PQ25 origin. After being linked to LaVida’s name, LaVida Xinrui also played a role in bringing LaVida series into the starting price of 100,000 yuan.

  In terms of design, LaVida’s cutting edge is also interesting enough. It adopts the latest design elements of Volkswagen, and the double-layer front face is very eye-catching. The upper part is fused with two chrome trim strips, and the surrounding part below is fused with the dotted chrome plating of the starry sky version. Although it is an entry-level model, it still has many new ideas.

  A waistline runs through the side of the car body, which brings some smart feeling. The rear design is simple, but the duckling tail, blackened taillights and black lower fender pay attention to the creation of three-dimensional sense and layering. The overall design of the vehicle is relatively young, which is also the style that Volkswagen has tried its best to create in recent models. You can also feel the new trend of the vehicle from five exterior paintings.

  LaVida’s cutting-edge instrument and central control panel are both 8 inches in size, and the central control panel adopts embedded design. For the size of 8 inches, the existing shape has a more unified feeling. The three-spoke steering wheel supports four-way adjustment, and the knob air conditioning control key is arranged under the embedded central control panel to meet the convenience of operation.

  The car supports wireless CarPlay and CarLife. At the same time, through SAIC Volkswagen App, it can also remotely control the vehicle to lock and unlock, check the vehicle status, and also control the vehicle to flash lights and whistle when looking for a car. The technology is certain.

  LaVida Xinrui adopts a 1.5-liter naturally aspirated engine with a maximum power of 110 HP and a maximum torque of 141 Nm. This engine is installed on most entry-level models of SAIC Volkswagen. In terms of gearbox, LaVida Xinrui offers five-speed manual and six-speed automatic options. It is understood that SAIC Volkswagen stopped the production of manual transmission in March this year, so friends who like to drive manual transmission should seize the opportunity and cherish it. The 6AT gearbox has passed the test of the market and has a good performance in ride comfort and durability. The suspension structure of front McPherson+rear torsion beam is the same as LaVida.

  Last but not least, the cutting-edge price of SAIC Volkswagen LaVida is very favorable. Now, you can enjoy a high-value and cost-effective family sedan with a price of 79,900 yuan, which is very cost-effective, and there is a 10% discount for one year/15% discount for two years/20% discount for three years. If you also want to buy a family car, I believe LaVida XR is an infallible choice.

  (Source: News Express)

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How much is the quotation of Hongqi Guoya car?

The price range of Hongqi Guoya is in1.08 million to 2.08 millionAmong them, the price of the 3.0T model is1.1 million to 1.2 millionBetween, the entry-level models are priced at about1.08 million, the high version is about1.18 million. The price range of 4.0T models is1.3 million to 1.46 million, the five-seat version is priced at about1.3 million, while the four-seat version is priced at about1.46 million.

Hongqi Guoya is positioned higher than Mercedes-Benz S series in the market, and may even compete with top luxury car brands such as Bentley or Rolls-Royce, showing its market positioning as a high-end model. This luxury car not only has strong power performance, but also has exquisite craftsmanship and high-end configuration to meet the ultimate pursuit of luxury travel by consumers.

Hongqi Guoya’s high-end positioning is not only reflected in the price, but also in its excellent quality and luxurious configuration. From interior design to vehicle performance, every detail shows the unique charm and high-end positioning of Hongqi brand. Whether it’s a business trip or a family car, Hongqi Guoya can provide excellent driving experience and comfortable riding experience.

Generally speaking, although the price of Hongqi Guoya is high, its high-end positioning and excellent performance make it one of the luxury cars that have attracted much attention in the market.

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How about Gree air conditioning? Introduction to the price performance of Gree air conditioning [detailed explanation]

  Now there are many air-conditioning brands in the home appliance market, and Gree air-conditioning can be regarded as a standout among all air-conditioning brands! Gree is an air-conditioning brand with many years of production experience, so it can be said that no one can beat it in terms of air-conditioning performance, but most people don’t understand Gree air-conditioning and feel that there is no guarantee to buy Gree air-conditioning. What about Gree air conditioning? Next, Xiaobian will introduce to you in detail what Gree air conditioning is like!

  How about Gree air conditioning?

  Gree not only pays attention to technology, but also maintains its manufacturing advantages through advanced equipment and tooling and constantly improving process level. Gree not only has an intelligent assembly line suitable for various working fluids (R22, R407C, R134A, R410A), but also forms a set of high-quality and high-efficiency production process of the whole machine through the cooperation of nitrogen-filled welding process of outdoor pipeline, efficient and accurate refrigerant filling process, two-way impurity filtering process of the system, automatic commodity inspection system with simulated working conditions and automatic packaging and wrapping process.

  What are the characteristics of Gree air conditioning?

  1. Energy-saving and low-carbon. Gree’s household central air conditioner has adopted the first-class DC frequency conversion technology and R410A environmental protection refrigerant, and the related products have reached the national first-class energy efficiency standard. According to the calculation, under the condition of equal room type and equal energy efficiency, Gree’s domestic central air conditioner is only less than 30% higher than that of ordinary air conditioners, but it saves electricity by 45.6% and prolongs its life span by 1.5-2 times.

  2, silent design, Gree household central air-conditioning products choose leading silent skills, indoor noise is only 26 decibels, only suitable for the sound of falling leaves. The temperature conditioning and air supply of home central air conditioning are more uniform, which makes people feel more comfortable. The fresh air and humidification function can keep the indoor air fresh and clean, which is beyond the reach of traditional air conditioning.

  3, constant temperature is more comfortable, general household air conditioning air supply is uneven, often hot and cold, simply forming family discomfort. Gree household central air conditioning completes stepless conditioning and precise temperature control, so that you can leave the troubles of hot and cold.

  4. Invisible space saving. The thinnest body of Gree family central air conditioner is only 185MM, which not only does not damage the wall but also does not occupy the ground space, making the interior decoration more perfect and saving space.

  5, defrosting skills: Gree air conditioning uses patented intelligent frost to save energy. A new generation of defrosting CPU chip can judge whether it is needed to defrost according to the change of environmental temperature, and it can defrost with or without frost, and it can defrost cleanly under any circumstances, saving energy and being comfortable.

  Price list of Gree air conditioner

  1. Gree (GREE) KFR-35GW/(35592)FNhDa-A3 Pinyuanda 1.5 in addition to formaldehyde wall-mounted air conditioner with variable frequency of heating and cooling, RMB 3299 (the price comes from the network for reference only).

  2. Gree (GREE) KFR-35GW/(35592)NhDa-3 is 1.5 fixed-speed in addition to formaldehyde air conditioner, RMB 2,779 (the price comes from the Internet for reference only).

  3. Gree (GREE) KFR-72LW/(72596)FNAa-A3 3 sets of variable-frequency air conditioning, RMB 6499 (the price comes from the network, for reference only).

  4. Gree (GREE) KFR-35GW/(35559)FNAd-A3 plus 1.5 variable frequency wall-mounted air conditioner, RMB 3,479 (the price comes from the network, for reference only).

  5. Gree (GREE) KFR-26GW/(26583)FNCb-A2 One variable frequency wall-mounted air conditioner, RMB 3279 (the price comes from the network, for reference only).

  6. Gree (GREE) KFR-50LW/(50551)NhAa-3 2 sets of fixed-frequency air conditioning, RMB 5899 (the price comes from the network, for reference only).

  7. Gree (GREE) KFR-72LW/(72555)FNhAd-A3 3 variable frequency cold and warm cylinder cabinet air conditioner, RMB 8699 (the price comes from the network, for reference only).

  8. GREE (GREE) Jingzhi KFR-35GW/(355931)FNhAbD-A1 plus 1.5 pieces of wall-mounted variable-frequency air conditioner, RMB 4299 (the price comes from the network, for reference only).

  9. GREE Cool Quiet ⅡKFR-35GW/(355971)FNCaD-A2 plus 1.5 pieces of wall-mounted variable-frequency air conditioner, RMB 3,999 (the price comes from the Internet for reference only).

  10. GREE (GREE) Jingxuan KFR-72LW/(725891)NhAbD-3 3 sets of air conditioners with fixed frequency for cooling and heating, RMB 6099 (the price comes from the Internet for reference only).

 

  Now everyone should have a certain understanding of Gree! Gree has gained a place in the air-conditioning market with decades of experience in air-conditioning production. Its product performance and quality are very trustworthy, so everyone can rest assured to buy it. The best point is that the price of Gree air conditioners is also much more favorable. The air conditioners with the same function are much cheaper than other brands, which is enough to show the advantages of Gree, so everyone will choose Gree when purchasing air conditioners in the future!

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Geely and FAW are both involved in the re-expansion of Dong Mingzhu’s "building a car map"

Gree Electric, a domestic home appliance giant, has made new moves in the automobile field.  

Recently, the reporter learned that Gree Electric provided systematic solutions for all smart factories planned by Geely Automobile in 2019, as well as all air-conditioned parts of staff quarters and commercial facilities. According to Gree Electric, the adoption of this cooperation mode can save the bidding process and manpower, material resources and financial resources.  

It is reported that this action originated from a cooperation reached between the two sides a year ago. At that time, Gree Electric and Zhejiang Geely Holding Group Co., Ltd. reached a strategic procurement cooperation agreement, and Geely adopted standard central air conditioners in all newly-built factories in China, including magnetic levitation, centrifuges, screw machines, multi-line machines and terminal equipment.  

It is worth noting that the reporter learned that in fact, in recent years, in addition to Geely, Gree has cooperated with many automobile manufacturers such as FAW-Volkswagen and Dongfeng Honda, and Gree central air conditioning has almost become the "standard" of automobile manufacturers.  

Gree is taking the manufacturing of home appliances and equipment as an incision to accelerate its penetration into the automotive field.  

In fact, nine years ago, Volkswagen FAW Foshan Branch cooperated with Gree Electric once, and Gree provided it with a system solution of energy-saving series centrifugal chillers. Since then, the production base set up by FAW-Volkswagen in the southwest-the third phase project of FAW-Volkswagen in Chengdu and the fourth phase of the new factory building project have also adopted Gree’s high-efficiency centrifugal chiller.  

In December last year, the MEB project of FAW-Volkswagen Foshan with an area of nearly 100,000 square meters once again adopted Gree CE series centrifugal water-cooled chillers. Gree insiders said that this bid has set a model for the Gree brand in South China, and since then Gree has cooperated extensively with FAW.  

It is understood that at present, Gree Electric has provided 23 sets of high-efficiency centrifugal chillers for three manufacturing bases of FAW-Volkswagen in Foshan, Changchun and Chengdu.  

Not only FAW-Volkswagen, Gree also provided systematic solutions for the refrigeration station project of the third base of SAIC-GM-Wuling Automobile (Chongqing) and the production capacity expansion project of Dongfeng Honda Automobile Co., Ltd. in Guangzhou.  

The above-mentioned person of Gree said: "At present, Gree is negotiating with more automobile manufacturers and providing them with more air conditioning system solutions, and it does not rule out that it will continue to expand into other fields."  

Dong Mingzhu expressed his strong interest in the automobile field very early, and led Gree into the automobile field several times.  

As early as three years ago, Gree announced that it planned to acquire Zhuhai Yinlong, which is mainly engaged in new energy vehicles, for 13 billion yuan. At the same time, Gree also issued another 10 billion yuan for supporting financing, which was later abandoned because it was not approved by the shareholders’ meeting.  

However, Dong Mingzhu personally paid nearly 1 billion yuan to participate in the issuance. It took Gree only about half a year from the announcement to the official production, which shows its persistence in the automotive field.  

Since then, Gree Electric has not publicly announced its actions in the automotive field. In the meantime, it was reported that Gree Electric intended to take a stake in faw xiali, which was later denied. A few years ago, a plum-blossom logo was suddenly exposed. It was reported that this car from Guangtong Yinlong was a new energy vehicle in Dong Mingzhu.  

This time, Gree’s cooperation with Geely and FAW can be said to be a relatively clear action in the automotive field.  

Dong Mingzhu, the "queen of air conditioning", has always been playing cards against common sense. She used to make mobile phones across the border to catch up with Xiaomi, but now she is making cars across the border, which has attracted the attention of the outside world.  

It is worth noting that in recent years, the concept of internet plus automobile has aroused heated discussion. Before Gree, LeTV had been frequently deployed on Internet cars. Alibaba, owned by Ma Yun, also invested 1 billion yuan to develop an internet car in cooperation with SAIC.  

For those who cross the border, whether they can gain a foothold can only be seen.  

"From the current route of Gree, it is still relatively stable, starting with familiar home appliances and testing the water with the mode of cooperation with traditional automobile manufacturers. Gree will not enter the vehicle field in the short term, which is an industry that needs huge investment. At present, Gree is facing an environment of poor overall sales in the industry, and it needs to establish more profitability in familiar areas as soon as possible, instead of investing huge sums of money to expand into a strange field. " The industry believes that.

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Fengyun T9&10: Long voyage, Chery’s new energy strength display, personal test report

Today, with the increasingly fierce competition in the new energy vehicle market, Chery, as a leader in its own brand, constantly brings forth the new and tries to occupy a favorable position in the market. Recently, Chery’s two new energy flagship models-and have attracted much attention. We were fortunate to have an in-depth test drive experience of these two cars and felt Chery’s strong strength in the field of new energy vehicles.

Fengyun T9 attracts our attention with its excellent endurance and luxurious interior. The newly launched 210km long battery life model has significantly improved the convenience of commuting in cities, reduced the charging frequency and saved users time and money. In the interior, the application of large-area soft packages and environmentally-friendly materials not only enhances the sense of grade, but also ensures the fresh air inside the car. The 15.6-inch 2.5K HD central control panel is equipped with 8155 chips, which is full of technology and provides users with an intelligent and convenient driving experience.

In terms of power, the Chery self-developed Kunpeng C-DM hybrid system carried by Fengyun T9 performed well. In the test drive, you can feel the strong and stable power output provided by this system whether you are accelerating at the start or cruising at high speed. Equipped with CDC "magnetic suspension" and a number of comfort configurations, the ride experience is further enhanced.

Fengyun T10 pushes performance, safety and comfort to a new height. Equipped with the same powerful Kunpeng C-DM hybrid system, the four-wheel drive model only takes 4.9 seconds to accelerate at zero speed and the top speed can reach 200km/h, which is a performance beast. At the same time, it is equipped with 3DHT variable speed structure, which not only realizes efficient transmission, but also effectively reduces energy consumption.

In terms of safety, Fengyun T10 adopts a cage-type safety body covered with high-strength steel and 6 airbags as standard in the whole system, and the top model is equipped with as many as 10 airbags, providing passengers with all-round protection. The addition of L2.5 intelligent driver assistance system not only improves driving safety, but also reduces the fatigue of drivers.

In terms of comfort, Fengyun T10 also spares no effort. Spacious cockpit space, luxurious seat configuration and advanced suspension system together create an excellent ride experience.

Through the test drive experience, we deeply feel Chery’s technical accumulation and innovation ability in the field of new energy vehicles. Fengyun T9 and Fengyun T10, two flagship models, will undoubtedly become strong competitors in the market.

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Cry directly! Esther Yu dream ballet style blockbuster goddess becomes swan princess


1905 movie network news On May 18th, the cover of the June issue of Wonderland. New Vision, which was shot as a cover figure, was released in a stunning way. The whole group of large films is full of feminine breath, like a dream. The ballet girl turns into an elegant white swan, white gauze and feathers, weaving a pure white dream together, dancing with thousands of hibiscus, and blooming with confidence.


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Cigarette cards are popular among primary school students’ "friends circle" experts

Don’t panic To guide children to understand correctly, we should also face up to children’s game needs

"pa!" "This is mine!" In the classroom corridor between classes, a group of primary school students gathered around a pile of cards, slapping the ground with their hands on the ground while shouting and playing in full swing. When the reporter approached the inquiry, the students replied that they were playing the recently popular "cigarette card".

Recently, cigarette card games have become popular among primary school students in Guangdong and Hainan, which has attracted the attention of schools and parents. Some parents are worried that it will affect their children’s health, and they are anxious about it: "There was a radish knife in front, now there is a cigarette card, and I don’t know what the next one will be." Many primary schools in Guangzhou have also issued official reminders.

In this regard, many experts said that there is no need to be overly anxious, but schools and parents should promptly understand the influence behind it on children, face up to children’s game needs, guide children to correctly understand, and choose more suitable substitutes to play games.

■ Liao Muxing/map

Reporter visits

Cigarette cards are popular among primary school students’ "friends circle"

What is the cigarette card game that is popular among primary school students? The reporter learned that cigarette cards are made of discarded cigarette cases, and the cigarette labels on the discarded cigarette cases are cut off and folded into rectangular cards. Students put different brands of cigarette cards on the ground, put their hands together and hit the ground. Those who knock over the cigarette cards can win the other card.

With the popularity of games, discarded cigarette cases for adults have become a "social hard currency" among primary school students. The reporter searched for the keyword "cigarette card" on the social media platform, and videos such as "gesture tutorial for taking cigarette cards", "cigarette card folding tutorial" and "cigarette card rarity ranking list" appeared. Some videos have reached tens of thousands of likes, and there are also many students who post their collected photos of cigarette cards on the social media platform with the words "seeking valuation" and "cigarette card display", with thousands of likes and comments, and students in the comment area follow.

A parent in Zengcheng District, Guangzhou showed his son’s cigarette card supply depot to reporters. Dozens of cigarette cards were neatly laid out on the balcony like harvest trophies. This is also what she suddenly found when she came home one day. After careful questioning, she learned that her son had recently become addicted to taking cigarette cards at school. These cigarette cases were "all from children asking his grandmother to ask his neighbors to find them from the chess room." "The boys in the class are playing this game. They often see boys blocking the door or playing in the passage. There are also incidents in which students in the third and fifth grades fight for cigarette cards." Zhan, who lives in Jieyang, also told reporters.

The online store sells cigarette cards with a sales volume of up to 20,000.

The popularity of cigarette cards has also made many businesses rush. The reporter searched on Taobao, Pinduoduo and other platforms and found that there are many shops with the title of "Rare Fine Cigarette Cards" dealing in cigarette cards, and there are also cigarette card recycling applets on WeChat. In Taobao, the store with the highest sales volume of cigarette cards has reached 20,000 orders, and the sales volume in Pinduoduo is even higher, and some businesses have spelled out more than 1 million orders.

In private, students will also trade cigarette cards and make a second assignment according to the grade of cigarettes. "Students will sell each other at a price of 50 cents, but there are also rare cigarette cards, and the most expensive one can be sold to 12 yuan." Chen Tongxue, who lives in Jieyang City.

But not all children will choose to buy cigarette cards. Many students interviewed by the reporter obtained cigarette cards by "collecting discarded cigarette cases everywhere and making them themselves" or "winning cards among classmates". "The school canteen has a printed cigarette card, which is not really a cigarette card. So I didn’t spend money to buy it. " Chen showed the reporter a box full of cigarette cards and introduced the source of the cigarette cards. "The first few were sent by others, and later I won them myself." The reporter then visited shops near many schools in Guangzhou and found that it was rare to sell cigarette cards.

Parents are worried.

"Invisibly plant the seeds of smoking for children"

In fact, it is not the first time that student games such as cigarette cards have sparked heated discussion among the public. From the middle-aged and elderly groups to the primary school students, there are various kinds of crystal mud and wax seals, to the retractable radish knives and the cigarette-making cards gathered in the ground … In recent years, all kinds of novel toys for primary school students have emerged in an endless stream, with new patterns.

"It’s boring to play at home alone." "The students are playing. It’s fun to play together!" "It’s a great sense of accomplishment to win" … Asked why children like to play these games, this is the answer with the highest response rate among children in random interviews.

Parents also hold different opinions on this kind of games. Some parents think that this kind of game is a childlike interest in childhood, and it can also make children play mobile phones less, so there is no need to make a fuss. "Whoever didn’t play games as a child, don’t worry too much about toys, leave a complete childhood."

However, some parents expressed concern that the hidden safety hazards and induced risks behind it should not be ignored: cigarette raw materials remain on cigarette cards, long-term and high-intensity bracelet-twisting is easy to cause tenosynovitis, the tip of radish knife is easy to accidentally injure others, wax seal is easy to burn when it melts at high temperature, and crystal mud is rich in borax, a highly toxic raw material. In addition, "children are young, playing with cigarette cards will invisibly plant smoking seeds for children, and radish knives may lead to violent tendencies …"

School reminder

Encourage comparison, be alert to gambling in disguise

The popularity of cigarette cards has also attracted the attention of teachers and schools. At present, many primary schools in Guangzhou have issued relevant reminders. "A Letter to Parents from Liuxi Primary School in Conghua District on the Harmfulness of Cigarette Card Games" indicates that children may be exposed to the information and culture of smoking in cigarette card games, which will lead to their interest and curiosity in smoking and affect their health; Children may also have bad behaviors such as picking up cigarette cases everywhere, asking others for them at will, and taking credit in the canteen, which encourages the comparison psychology. "A Letter to Parents from Xixian Primary School in Conghua about the Harmfulness of Cigarette Card Games" mentioned that cigarette card games are easy to evolve into disguised gambling, and students will also "steal cards" in order to obtain rare cigarette cards. Excessive exposure to cigarette cards also makes students know a lot about the types and brands of cigarettes, prompting some students to try smoking.

There are also class teachers in Panyu District and Zengcheng District of Guangzhou City, saying that some students even play with cigarette cards to the extent of "computer addiction". Sometimes they secretly shoot in class, and some make their own cigarette cards with drawing paper and cardboard. "The school meeting and class meeting are clear that you can’t bring cigarette cards into school, but some people will secretly play." In teachers’ view, playing with cigarette cards has a great negative impact, which will not only affect daily classes, but also cause health problems.

Expert advice

Guiding children to correctly understand cigarette cards should also face up to children’s game needs

Yu Hui, an associate professor at the Research Center for Basic Education Governance and Innovation of South China Normal University, expressed concern about cigarettes getting stuck on campus. He believes that, although cigarette cards are similar to many card games played as children after 1980s and 1990s, they are not new games, but they should also be distinguished-cigarette cards use cigarettes as a medium, which has its own brand effect, and there is a distinction between high and low grades. Letting children get in touch with cigarette-related products prematurely will not only easily encourage the trend of comparison, but may also have the negative effect of publicizing tobacco information in disguise.

"But parents don’t have to be overly anxious. Tobacco cards are also the carrier of students’ games. We must face up to the needs of children’s games." Yuan Jie, a special researcher at the School of Psychology of South China Normal University, saw the positive side of the cigarette card game. He mentioned that similar to the toys made by children in the last century, such as hoops and gyroscopes, homemade cigarette cards exercised the hands-on practical ability of primary school students, which is the embodiment of children’s development of nature and creativity. In his view, the game is essentially an activity that follows the rules, and it is no different from running and playing ball. As parents, they should give their children reasonable play space, respect their needs for games, and look at the problem of cigarette card games more comprehensively.

Regarding how to manage the home school reasonably, Yu Hui said that schools and parents should know the adverse effects behind the cigarette card in time and guide children to choose more suitable substitutes to play games. "As the first responsible person for children’s physical and mental health, parents should patiently communicate with their children, actively guide their children to correctly understand cigarette cards, and curb bad tendencies in time." Yu Hui said.

In response to the concern that excessive exposure to cigarette cards leads to minors smoking, Yuan Jie said that in addition to explicitly prohibiting minors from smoking, parents should also set a good example for their children to live a healthy life and refuse cigarettes from themselves.

Lawyer’s statement

Selling cigarette cards without permission or suspected of illegal business operation

Regarding the phenomenon of selling cigarette cards around the school and online platforms, lawyer Tang Hao, a partner of Guangdong Nuochen Law Firm, said, "According to the relevant provisions of China’s tobacco monopoly law, cigarettes are franchised products. Without the relevant permission, no unit or individual may sell illegally produced tobacco products, and unauthorized sales will involve illegal business." He pointed out that cigarette cards, as accessories of cigarettes, should be included in the scope of legal regulation.

Tang Hao believes that the sale of cigarette cards to minors is suspected of violating the relevant provisions of the Law of People’s Republic of China (PRC) on the Protection of Minors (hereinafter referred to as the "Unprotected Law"). "Article 55 of the Unprotected Law clearly stipulates that the production and sale of food, medicines, toys, utensils, game and entertainment equipment and amusement facilities for minors shall conform to national or industrial standards and shall not endanger the personal safety and physical and mental health of minors." He said that the act of selling cigarette cards itself is suspected of disguised tobacco marketing. At the stage of immature mind and active curiosity of minors, premature contact with cigarette products is not conducive to the physical and mental health of adolescents.

At the same time, Tang Hao pointed out that the trademark logo of tobacco products must be printed by enterprises designated by the provincial administrative department for industry and commerce, and the act of printing cigarette cards privately is suspected of illegally printing the trademark logo of tobacco products. "According to Article 34 of the Tobacco Monopoly Law, the administrative department for industry and commerce has the right to destroy the trademark logo printed by it, confiscate its illegal income and impose a fine."

New Express reporter Wang Juan Intern Chen Yuhan Xie Lin Chen Yongxin

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Chapter VIII Development of Personal Internet Applications

In 2015, China’s personal Internet applications developed rapidly. Except /BBS, the user scale of other applications showed an upward trend. Among them, online stock trading or fund speculation became a hot spot for netizens to invest, with the user scale increasing by 54.3%, and the online payment scenarios were constantly enriched, with the user scale increasing by 36.8%. On the mobile side, business transactions and online financial applications are still leading, and the user scale of other applications has increased in different degrees.

There is limited room for improving the utilization rate of basic applications, and the user experience has made a big breakthrough.

Internet applications based on instant messaging, search engines, online news and social networking have maintained a steady and rising trend in user scale: the utilization rate of instant messaging has basically peaked, and the trend of extending from basic functions is more obvious, becoming a comprehensive platform for users to connect with various life services; The transformation of search engine from information service to ecological platform service has been rapidly promoted, and the rapid growth of mobile search engine market has been continued; The online news market is developing towards the integration of "senior editors" and "intelligent algorithms" to achieve accurate and personalized recommendations; Social applications are integrated with other fields with the help of big data and mobile social technology.

Business transaction applications maintained steady growth, and enterprises actively expanded the market and explored new growth points.

Business transaction applications have entered a period of steady development after years of rapid growth. The online shopping market has maintained rapid development, and cross-border e-commerce and rural e-commerce have become market hotspots; The group buying industry continues to "de-group buying" and dig deep into the consumption potential of online to offline; The online ordering market actively expands offline merchants under the strategic capital injection of large Internet companies; Driven by the rapid growth of tourism consumption, the online travel booking industry has developed rapidly.

Online entertainment applications have developed steadily, with high-quality content as the core to promote the rapid growth of entertainment applications.

In 2015, the online entertainment industry chain with intellectual property as the core showed great commercial value. The film and television works adapted from popular online literature works not only reached new heights, but also the adapted games quickly gained the attention of loyal fans. The successful adaptation of film and television and games also fed back the development of online literature itself, prompting its business model to change from simply charging users to expanding the audience with free mode and then cultivating high-quality IP(Intellectual Property). At the same time, with the development of live video service, live video of online music festivals has become a new business model being explored, which not only attracts users, but also provides new development opportunities for music practitioners.

Internet regular financial management has become popular, and online payment has rapidly expanded to offline payment scenarios.

In 2015, the development of Internet finance applications was further deepened: while the scale of users in the Internet wealth management market continued to expand, the product structure has changed from the current wealth management products in the early stage of development to the common development of current and regular wealth management products; Online payment quickly extended and expanded to offline payment scenarios, and actively opened foreign currency payment and other services, which increased the number of online payment users by 112 million compared with the end of 2014.

The medical and educational service modes have been accelerated to be networked, and the Internet has effectively improved the level of public services.

In 2015, the influence of the Internet on personal lifestyle was further deepened and integrated into people’s livelihood services such as education, medical care and transportation. The survey results show that the number of users of public service applications such as online education, internet medical care and online car rental is over 100 million, and user habits are gradually developed.

 (A) the development of basic applications

 1.1 Instant messaging

As of December 2015, the number of instant messaging users among netizens reached 624 million, an increase of 36.32 million compared with the end of 2014, accounting for 90.7% of the total netizens, including 557 million mobile instant messaging users, an increase of 49.57 million compared with the end of 2014, accounting for 89.9% of mobile netizens.

Internet users’ usage rate of instant messaging is still the highest among all kinds of applications, and the scale of users is still increasing. The development direction of instant messaging based on market share is very different. For mainstream instant messaging, because the user utilization rate has basically peaked, its development direction has begun to shift from meeting the basic communication needs of users to exploring new services, thus forming a value extension based on enhancing user stickiness. For other instant messaging tools, it is still its development focus to increase the user scale by tapping the vertical user needs.

The advertising business of instant messaging has achieved significant growth in 2015. On the one hand, PC-side instant messaging tools are more closely related to e-commerce websites, and users’ potential shopping needs can be more clearly obtained through instant messaging user portraits, thus delivering traffic to e-commerce websites. On the other hand, the advertising mode of instant messaging on the mobile phone has been widely recognized. WeChat friends circle advertising has made great contributions to its advertising business revenue only after it was launched for one year, and corporate WeChat official account has gradually become a standard in the marketing process of merchants’ products.

In addition, the situation that instant messaging extends outward from basic functions is more obvious, and it has gradually become a comprehensive platform to connect various services in users’ lives while enhancing users’ stickiness. In addition to providing users with basic information communication services, instant messaging service companies are constantly committed to the development of mobile payment, and use this as a link to connect users’ shopping, travel, entertainment business needs and people’s livelihood services such as medical care, government office and public payment. In the future, instant messaging will be the most basic application type in the daily life of netizens, and its value as an information communication tool will be reflected in more life scenarios.

1.2 search engines

As of December 2015, the number of users of search engines in China reached 566 million, with a utilization rate of 82.3%, and the number of users increased by 44 million compared with the end of 2014, with a growth rate of 8.4%; The number of mobile phone search users reached 478 million, with a utilization rate of 77.1%, and the user scale increased by 48.7 million compared with the end of 2014, with an increase rate of 11.3%. Search engine is the basic internet application, and its usage rate is second only to instant messaging. Mobile phone search ranks third in the application of mobile phone internet, and its usage rate is lower than that of mobile phone instant messaging and mobile phone network news.

In 2015, the rapid growth of the mobile search market continued. First, the number of mobile search users is still growing faster than the whole field; Second, the search traffic from the mobile terminal completely exceeds the PC terminal. In the third quarter of 2015, the corporate financial report showed that more than two-thirds of Baidu’s search traffic came from the mobile terminal, and sogou search’s mobile terminal traffic also exceeded the PC terminal; Thirdly, mobile revenue has contributed more and more to the overall revenue growth. The financial report shows that Baidu’s mobile revenue has increased from 50% in the first quarter to 54% in the third quarter, and sogou’s mobile search revenue has also increased from 22% in the first quarter to 30% in the third quarter.

The transformation of search engine from information service to ecological platform continues to advance. The major search platforms integrate advanced technologies such as voice recognition, image recognition, artificial intelligence and machine learning, and rely on basic search services to provide search services for maps, shopping, local life services, news, social networking and other contents. Through in-depth excavation of user behavior big data, search product innovation and user experience are realized, providing better services for netizens and enterprises, and thus achieving new growth and e-commerce transaction scale in different aspects.

Big data and intelligent technology complement each other to promote the development of search technology to cope with the rapid increase in the scale and complexity of Internet data. On the one hand, based on the website cooperation plan and search open platform, a large number of high-quality content in the deep network and the dark network (Note 13) are gradually included in the crawling range of search engines, and the search quality is improved imperceptibly; On the other hand, under the trend that the economy shifts from offline to online, and the Internet of Things and the Internet merge with each other, the search scene is fragmented, the information structure is complicated, and users’ search needs are more diversified, not only searching for Internet content, services, geographical location, but also searching for networked devices, which also poses a greater challenge to the intelligent level of search engine model algorithms and the display method of search results in the future.

 1.3 Network news

As of December 2015, the number of online news users in China was 564 million, an increase of 45.46 million compared with the end of 2014, with a growth rate of 8.8%. The usage rate among netizens was 82.0%, an increase of 2 percentage points over the end of 2014. Among them, the number of mobile phone network news users was 482 million, an increase of 66.26 million compared with the end of 2014, with a growth rate of 16.0%, and the utilization rate of netizens was 77.7%, an increase of 3.1 percentage points compared with the end of 2014.

As a basic application of information, online news has become the third largest Internet application besides instant messaging and search engines. The number of users close to the overall size of netizens means that the cost of developing potential users will increase day by day, and the online news market will also follow the internet law of "the stronger the stronger", and the future market structure will be further clarified. Some brands with first-Mover advantage have rapidly accumulated users in the past two years, and will be more likely to become industry leaders-including portal news and information brands that have existed for many years and have influence, and emerging news and information brands that took advantage of technology or hardware and were born in the mobile era. For new entrants, it is difficult to become the news information media at the level of "entrance platform" in this market, and more opportunities will exist in the vertical field.

With the advent of the mobile era, the transformation of traditional paper media and portals is accelerating, self-media is constantly emerging, robots and algorithm technologies are constantly upgrading, and the production and dissemination of content have undergone profound changes. In the future, products in the field of online news will be iteratively upgraded to meet the diverse needs of news users under the background of information explosion. In the mobile and fragmented mobile era, "short, flat and fast" is still the basic attribute of online news. With the continuous maturity of the market, fierce user competition and user retention pressure will prompt online news to pay more attention to content quality and personalized and accurate recommendation. In the future, the online news information market will develop towards the integration of "senior editors" and "intelligent algorithms"-high-quality content will guide users to settle down, and intelligent technology will realize accurate and personalized recommendation, which will make it possible to meet the news information needs of users.

1.4 Social applications

With the development of mobile Internet, social applications (Note 14) have also entered a new stage. With the help of LBS, interest, address book and other functions, users can communicate, share, serve and entertain, and meet their needs in different scenarios. According to CNNIC’s analysis of the current social application market, the domestic social application market is mainly divided into two categories: one is the comprehensive social application with various information gathering, such as QQ Space and Weibo; The other category is relatively subdivided, professional and niche vertical social applications, such as photo/video social, community social, marriage/dating social, anonymous society, workplace social and so on.

In the field of comprehensive social interaction, the typical applications are QQ Space and Weibo, and the utilization rate of netizens is 65.1% and 33.5% respectively. Among them, QQ space mainly meets the needs of users for personal relationship chain information, and has always insisted on changes in product form and commercial marketing. With a good user base, it has made many useful explorations in relationship marketing based on big data, with remarkable returns; Weibo mainly meets users’ demand for interest information, and is an important platform for users to obtain and share "news hotspots", "interest content", "professional knowledge" and "public opinion orientation". At the same time, Weibo has also played an active role in helping users expand social relationships based on common interests. In the past year, Weibo adhered to the decentralization strategy, fostered various vertical industries from the media, stimulated the production of original content, attracted and maintained users’ activity with high-quality content, and the user scale grew steadily, further enhancing the value of the content platform.

For vertical social applications, social applications in different fields have different characteristics in user attributes and behaviors, business models, information categories and usage scenarios. At present, the depth of social applications used by domestic users is far from enough, and vertical social applications will be further developed in the future.

In the era of mobile Internet, with the help of big data and mobile social technology, social applications show remarkable characteristics of mobility and localization, and are a good commercial diversion entrance. At present, e-commerce, games, videos, and even online education and internet finance have all introduced social elements to drive the scale of users and enhance their stickiness. The development prospect of social applications in China is improving.

(B) Development of business transaction applications

2.1 Online shopping

By December 2015, the number of online shopping users in China had reached 413 million, an increase of 51.83 million compared with the end of 2014, with a growth rate of 14.3%. China’s online shopping market still maintained a steady growth rate. At the same time, the scale of mobile online shopping users in China has grown rapidly, reaching 340 million, with a growth rate of 43.9%, and the proportion of mobile online shopping has increased from 42.4% to 54.8%.

In 2015, government departments issued a number of policies to promote the rapid development of the online retail market. The internet plus Circulation Action Plan and the Guiding Opinions on Actively Promoting the internet plus Action clearly put forward: promoting e-commerce into rural areas, small and medium-sized cities, communities, online and offline integration and interaction, and upgrading industries in cross-border electronic commerce and other fields; Promote 11 key actions including collaborative manufacturing, modern agriculture and smart energy. The above policies are conducive to the construction of a large consumption pattern under the e-commerce model. "the Central Committee of the Communist Party of China’s Proposal on Formulating the Thirteenth Five-year Plan for National Economic and Social Development" puts forward "sharing" as one of the development concepts, and the "platform economy" of online retail conforms to this development concept, so that businesses and consumers can benefit from the co-construction and sharing of enterprise platforms.

With the support of policies, cross-border e-commerce has become a new growth point in the online retail market, and its influence has reached the whole world. According to the data of the Ministry of Commerce, the average growth rate of major cross-border e-commerce transactions in China is about 40%, of which the growth rate of import online retail is about 60% and that of export online retail is about 40%. The online retail platform introduces all imported categories of more than 5,000 overseas famous brands from more than 25 countries and regions such as the United States, Europe, Japan and South Korea, and 50 million kinds of discounted goods from more than 5,000 domestic merchants are sold to 64 countries and regions including the Belt and Road Initiative. At the same time, online retail enterprises have tapped the consumption potential of rural markets, and the proportion of online shopping users in rural areas has reached 22.4%. Alibaba, JD.COM, Suning and other e-commerce platforms have set up e-commerce service stations in rural areas to recruit rural extension workers to serve the vast number of rural consumers.

2.2 group purchase

By December 2015, the number of group buying users in China had reached 180 million, an increase of 7.55 million compared with the end of 2014, with a growth rate of 4.4%, and 26.2% of netizens used the services of group buying websites. Compared with the overall group buying market, mobile phone group buying continued to maintain rapid growth, with the number of users reaching 158 million, with a growth rate of 33.1%, and the proportion of netizens using mobile phone group buying increased from 21.3% to 25.5%.

In 2015, the group buying industry continued to "de-group buying" and further developed online to offline. As a typical O2O application, group-buying websites have laid out the O2O market in depth under the impetus of the strategic investment of Internet companies such as Tencent and Baidu. Following the strategic shareholding in Public Comment in 2014, Tencent invested in the new company after the merger of Meituan and Public Comment in 2015. In 2014, Baidu wholly acquired the glutinous rice network. In 2015, it promised to invest 20 billion yuan in Baidu glutinous rice within three years. With the support of the capital market, on the one hand, the large and comprehensive group buying platform is "intensively cultivated" in the vertical field. For example, Meituan seeks business breakthroughs, expands mature single-line businesses in online to offline, such as cat’s eye movies, Meituan takeout, Meituan Hotel, etc., and implements the "T-strategy". Public comment attracts and maintains high-end users through years of review data, and drives low-frequency business with high-frequency business in O2O field expansion, taking the lead in opening up beauty, wedding, home improvement market and in-store payment business. On the other hand, group buying websites enhance the user experience through membership strategy and reverse the situation of low user stickiness. For example, Baidu glutinous rice focuses on the "member+"O2O ecological layout with Baidu’s brand endorsement, product support and O2O strategic capital injection, and develops product-side business around stored value cards, payment at the store and VIP membership. However, online to offline is not a "life-saving straw" for the group buying industry. Because, at present, O2O is still in a state of long-term subsidy burning money, and the future profit prospects are still unclear. Online to offline is relatively mature in high-frequency categories such as catering, movies and take-away.However, the market potential of low-frequency categories such as home economics, beauty, manicure and hairdressing is overestimated.

 2.3 Online Takeaway

As of December 2015, the number of online take-out users reached 114 million, accounting for 16.5% of the total netizens, among which the number of mobile online take-out users was 104 million, accounting for 16.8% of mobile netizens. After the eco-platform model with short-distance logistics as the core value was defined in 2015, online take-out achieved rapid development, and gradually formed a relatively clear industry pattern in the tide of O2O industry integration in the second half of the year, with a high market concentration, but there are also many problems to be solved behind the rapid development.

In 2015, online take-out was transformed from a single merchant’s take-out distribution business model to an ecological industrial cluster model in which a professional take-out distribution platform docked with multiple merchants, and achieved rapid development. Since the second half of the year, various domestic O2O fields have been integrated under the impetus of capital power, and the entry of large-scale Internet enterprises’ capital has gradually made the previously chaotic online take-away market pattern clear. Tencent increased its investment after the merger of Meituan and Dianping to expand its influence on Meituan’s take-out. At the end of the year, Alibaba also supplemented its word-of-mouth O2O business by investing in Hungry. Together with Baidu’s take-out, the users of the three take-out distribution platforms accounted for 83.4% of the total online take-out users, and the market structure of online take-out platforms has been formed.

However, with the expansion of the scale of the take-away platform, the business qualification of merchants, personnel management and traffic safety of the distribution team, which have been puzzling its business development, have gradually begun to attract social attention. At the same time, the intensification of market competition makes it difficult for the take-away platform to obtain higher profits and establish a competitive advantage by simply catering express business, and it is also difficult to maintain the promotion method of subsidizing cooperative merchants for a long time. Therefore, how to strictly check the qualifications of the merchants staying in the foreign selling platform, improve the management ability of the distribution team, tap the specific needs of users and provide them with high value-added services are important issues that need to be considered in the future take-away platform.

 2.4 Travel reservation

By December 2015, the number of Internet users who had booked air tickets, hotels, train tickets or travel and holiday products online reached 260 million, an increase of 37.82 million compared with the end of 2014, with a growth rate of 17.1%. Internet users who book train tickets, air tickets, hotels and holiday products online account for 28.6%, 14.5%, 14.7% and 7.7% respectively. At the same time, the number of Internet users booking air tickets, hotels, train tickets or travel and holiday products by mobile phone reached 210 million, an increase of 75.69 million compared with the end of December 2014, with a growth rate of 56.4%. The proportion of Chinese netizens using mobile phones to book online travel has increased from 24.1% to 33.9%.

The tourist demand of China residents is increasing gradually. According to the data of National Tourism Administration, in 2015, China ranked first in the world in terms of domestic tourism, outbound tourism, domestic tourism consumption and overseas tourism consumption. The overseas travel market continues to be hot, and more and more countries, including Australia, Singapore, the United States and Canada, have introduced convenient visa policies for China tourists, which has stimulated people’s higher enthusiasm for tourism consumption, thus accelerating the development of China’s tourism industry. The status and role of tourism industry in improving people’s living standards, alleviating the pressure of urban residents’ life, stimulating domestic demand and promoting national consumption are becoming more and more obvious.

The increase of residents’ travel demand promotes the development of online travel booking industry. Online travel booking companies give consideration to both low-end and high-end markets, and use the profits earned in the high-end market to support the competitive cost of the low-end market. From the development trend of enterprises, in the field of air ticket booking, the direct mode will become the mainstream of industry development. On the one hand, the development momentum of airline direct business is improving year by year, and it is necessary to tighten the profit market of air ticket booking; On the other hand, some online travel booking companies have problems of irregular operation and lax supervision, and airlines have rectified their ticket agency business to alleviate a large number of passenger complaints. With the introduction of continuous commission reduction or even zero commission strategy, the competition between airlines and online travel booking companies (specifically their air ticket agency business) is becoming increasingly fierce.

(C) the development of online finance applications

 3.1 Internet financial management

In 2015, the development of Internet wealth management market was further deepened, and the product pattern changed greatly. It has changed from the initial development of demand wealth management products to a new situation in which demand wealth management products (Note 15) and fixed-term wealth management products (Note 16) develop together. By December 2015, the number of netizens who had purchased Internet wealth management products reached 90.26 million, an increase of 11.77 million compared with the end of 2014, and the utilization rate of netizens was 13.1%, an increase of 1.0 percentage points compared with the end of 2014.

In the economic environment of continuous "RRR cut and interest rate cut" by the central bank and continuous increase of money supply, the income of money fund Internet demand wealth management products and the interest rate of bank deposits have dropped simultaneously. At present, the yield of mainstream products has fallen below 3%, and the product positioning has changed from high-yield wealth management products to interest-bearing cash management tools. According to this survey, as of December 2015, the number of Internet current wealth management users was 85.94 million, which was higher than that at the end of 2014.

Internet regular wealth management products became popular in 2015. According to this survey, as of December 2015, the number of users reached 17.89 million. The rapid growth of Internet regular wealth management users is mainly due to the following reasons:

From the user’s point of view, first, the continuous decline in the income of Internet demand wealth management products has shifted users’ wealth management needs to relatively high-yield regular wealth management products; Second, due to the shock of the stock market in 2015, the public investment demand turned to regular wealth management products with stable income; Thirdly, after the healthy development of the previous market, users have developed a strong sense of security for online financial products, laying a good foundation for the development of online regular financial products.

From the product side, first, financial institutions design more low-threshold regular wealth management products according to the characteristics of Internet wealth management; Second, Internet companies use big data, cloud computing and other technical means to participate in product design, lowering the purchase threshold and improving the liquidity of regular wealth management products, making some online regular products more attractive; Third, the online regular financial sales platform brings together many financial resources such as funds, insurance, bills and loans, providing users with rich purchase options.

 3.2 Online payment

As of December 2015, the number of users using online payment in China reached 416 million, an increase of 112 million compared with the end of 2014, with a growth rate of 36.8%. Compared with December 2014, the proportion of Chinese netizens using online payment increased from 46.9% to 60.5%. It is worth noting that in 2015, the growth of mobile online payment was particularly rapid, with the number of users reaching 358 million, with a growth rate of 64.5%, and the proportion of users using mobile online payment increased from 39.0% to 57.7%.

In 2015, online payment developed rapidly and the popularization process accelerated. First, online payment enterprises vigorously expand online and offline channels, enrich payment scenarios, and play the "e-wallet" function of online payment. On the one hand, online payment companies use the marketing strategy of two-way subsidies to merchants and consumers to promote offline merchants to open mobile payment services. On the other hand, online payment companies have opened foreign currency payment services to expand overseas consumer payment markets. Second, online payment and personal credit investigation are linked to build a credit consumption system. At the beginning of 2015, eight institutions, including Sesame Credit, Tencent Credit and Lacarra Credit, obtained the personal credit business license of the central bank. Under the gradually established credit system, bad credit behaviors will be recorded, and their consumption behavior will be restricted through online payment, forcing users to pay attention to the maintenance of personal credit, thus standardizing and improving the payment environment for online credit consumption.

At the same time, the risk of online payment still exists, and third-party payment can easily become a cash-out tool. Under the e-commerce payment system, consumers or businesses can cash out directly through WeChat payment, Alipay and credit card online without POS machines, and the operation mode is simpler and more subtle. With the diversified development of network formats, it is more and more difficult to supervise online credit card cashing.

 (D) Development of online entertainment applications

 4.1 Online Games

As of December 2015, the number of online game users among netizens reached 391 million, an increase of 25.62 million compared with the end of 2014, accounting for 56.9% of the total netizens, of which the number of mobile online game users was 279 million, an increase of 31.05 million compared with the end of 2014, accounting for 45.1% of mobile netizens.

From the perspective of business development, the domestic mobile game industry gradually matured in 2015 after a period of rapid growth in user scale since 2013. The specific performance is that the user’s ability to pay has been significantly improved, the types of subdivided games have been recognized by the market, and the user’s game experience has been further enhanced by the improvement of software and hardware technology. It is worth noting that subdivided game types such as strategy, shooting, and even dressing up for female users have entered the forefront of the application bestseller list, which has changed the situation of serious homogenization of game types in the previous market. This change affects the single and solidified game evaluation method before the game channel, provides more innovation space for game developers, and reduces the right to speak of mobile game distribution channels in the industrial chain to some extent.

In 2015, the number of client games that went online in China and gained a large number of users in a short period of time was small, and most users concentrated on competitive games that had been in operation for more than three or four years, which made the competitive development trend of client games more obvious, and the surrounding ecological industries with it as the core also flourished. The income and bonus of competitive client-side game events have reached a new high, and the new formats such as star players, game anchors and events around their birth have gradually matured. Among them, the live game business is favored by investors, and many short-established live game platforms completed financing in 2015, but the profit model of this kind of business is not yet fully mature, and it will take a long time to explore in the future.

In addition, as the downstream link of IP(Intellectual Property) industrial chain, in 2015, many client games and mobile games adapted from online novels and TV dramas completed the transformation of a large number of loyal users in a short time. Pulling fans to pay for games with IP as the core has become a common means of game promotion. However, this result has also led to more intense competition among vendors for high-quality IP, and finally became a competition among vendors’ financial strength. In this context, small and medium-sized game development teams with relatively short funds give up the competition for high-priced IP and try to develop their own original IP for game creation, thus injecting new content elements into the game market.

4.2 Network literature

As of December 2015, the number of online literature users reached 297 million, an increase of 2.89 million compared with the end of 2014, accounting for 43.1% of the total netizens, of which the number of mobile phone online literature users was 259 million, an increase of 32.83 million compared with the end of 2014, accounting for 41.8% of mobile phone netizens.

In 2015, the film and television works adapted from online literature were repeatedly put on the screen and succeeded. IP(Intellectual Property) of high-quality online literature, with its huge potential commercial value, prompted major Internet companies to regard it as the strategic focus in the content field, which promoted the integration of online literature industry. Previously, the profit model of online literature websites relying solely on readers’ payment has gradually withdrawn from the stage, cultivating high-quality IP with a wide audience, and then selling copyright for a series of adaptations such as movies, TV dramas and games to seek cash has become the main development direction of the current online literature industry.

As the most upstream of IP production, online literature business has been highly valued by large Internet companies in the past year. Baidu, Tencent and Alibaba have set up their own online literature departments. Qidian, Zongheng Chinese Network, Shuqi Novel Network and other established online literature websites have been integrated into their newly established online entertainment groups. The new network literature group that has completed the integration actively cooperates with film and television and game companies by taking advantage of its own resources, which greatly increases the form and efficiency of IP secondary development. With the general trend of significant revenue growth in the film and game industry in 2015, the commercial value of high-quality online literature works will gain more opportunities in the future.

4.3 Network video

By December 2015, the number of online video users in China reached 504 million, an increase of 70.93 million compared with the end of 2014, and the utilization rate of online video users was 73.2%, an increase of 6.5 percentage points compared with the end of 2014. Among them, the number of mobile video users was 405 million, an increase of 92.28 million compared with the end of 2014, with a growth rate of 29.5%. The mobile phone network video usage rate was 65.4%, an increase of 9.2 percentage points compared with the end of 2014.

In 2015, the online video industry still failed to get rid of the demand for capital and traffic, and the Matthew effect became more and more prominent. The situation of iQiyi, Youku Tudou and Tencent Video leading was basically established, and the gap with other video websites gradually widened. Overall, the development of online video industry this year mainly presents the following two characteristics:

First, the user-paid services of major video websites have increased significantly, and the income structure is healthier. With the continuous growth of the network video user base, the strengthening of the crackdown on piracy and chain theft by relevant state departments, the popularity of online payment, especially mobile payment, and the promotion of IP(Intellectual Property) drama, the user payment market has changed from the previous quantitative accumulation to the qualitative change stage. In 2015, the number of new paid users of major video websites exceeded the previous accumulation, and the proportion of paid income of users in the overall income increased, which is expected to become an important source of income for video websites in the future.

Second, large-scale video websites have strengthened their ecological layout and built a video industry ecosystem. On the hardware equipment, video websites set foot in the manufacturing of mobile phones, televisions, boxes and other video viewing hardware equipment and the development of VR (virtual reality) equipment to seize the hardware entrance; In the marketing mode, test the water "video e-commerce", realize shopping while watching, and at the same time launch the mall business, bring users a one-stop shopping experience, and tap the e-commerce value and content derivative value of video; In terms of industrial layout, on the one hand, film and television companies were set up to enter the Internet film industry and extend to the upstream content production industry chain; on the other hand, the development of online dramas was increased, and based on high-quality content, it was deeply linked with the literature, games and animation sectors in the pan-entertainment industry chain, realizing high-quality content and promoting it with each other on a large cultural and entertainment platform to maximize the value of content.

4.4 Network Music

As of December 2015, the number of online music users reached 501 million, an increase of 23.3 million compared with the end of 2014, accounting for 72.8% of the total netizens. Among them, the number of mobile phone network music users reached 416 million, an increase of 49.97 million compared with the end of 2014, accounting for 67.2% of mobile phone netizens.

In 2015, the copyright issue of online music was highly valued by the relevant government departments, and the special rectification actions launched subsequently directly promoted the regularization process of the online music industry, and the copyright issue of online music that has plagued practitioners for many years has finally improved. As an important part of Internet content industry, online music has developed rapidly with the rise of streaming music business in the era of mobile Internet.

Although the scale of music users on mobile phone network is growing rapidly, the phenomenon that unauthorized pirated music is flooding the network has been hindering the development of the whole industry. To this end, the National Copyright Administration issued the Notice on Ordering Online Music Service Providers to Stop Unauthorized Dissemination of Music Works on July 8, 2015, and launched a special rectification campaign to regulate online music copyright. After standardization and rectification, the copyright problem of online music in China has been obviously improved. Major manufacturers began to cooperate by signing music copyright authorization agreements, and tried to charge users when downloading music involving copyright issues. For the buyers of music copyright, this is an inevitable choice to solve their own copyright dilemma under the background of increasingly strict copyright supervision; For the holder of music copyright, it means that the online music legalization that he has invested a lot of resources to promote is recognized, and the copyright sublicense also provides a profit path for himself. From the industrial chain point of view, the special rectification action of online music copyright in 2015 played a very positive role in establishing a healthy business model and promoting the healthy circulation of copyright in the online music industry, and jointly promoted the development of surrounding industries such as online live broadcast and offline performance.

(E) Development of public service applications

 5.1 Online education

As of December 2015, the number of online education users in China (Note 17) reached 110 million, accounting for 16.0% of netizens, of which the number of online education users on mobile phones was 53.03 million, accounting for 8.6% of mobile netizens. The country attaches great importance to the education industry and the application and promotion of new technologies such as cloud computing have promoted the rise and development of online education. Traditional education and training institutions, large-scale Internet enterprises, and vertical entrepreneurial enterprises have all launched the layout of online education. At present, online education in China is still in the early stage of development, and it will take a long time to popularize online education.

According to the different educational contents, online education is mainly divided into nine fields: primary and secondary education (also known as K12 education), vocational examination, vocational skills training, language training, studying abroad, interest education, early childhood education, college/graduate education and comprehensive education. In all fields of online education, primary and secondary education users have the highest utilization rate, accounting for 37.7%. This part of the market has the largest number of users and the strongest demand, and has always been favored by the capital market. Followed by vocational skills training and vocational examination, the user utilization rate is above 20%. With the development of social economy, enterprises will have higher and higher requirements for employees, and the markets in these two fields will have very broad development prospects in the future.

The rise of MOOC (Massive Open Online Course) has promoted the development of online education market. In April 2015, the Ministry of Education issued "Opinions on Strengthening the Application and Management of Online Open Courses in Colleges and Universities", which promoted the construction of large-scale online open courses in China to embark on the benign development path of "university subject, government support and social participation". Under the active guidance of the Ministry of Education, China University MOOC, Tsinghua University Xuetang Online, Shanghai Jiaotong University Good University Online, and various types of large-scale online open course platforms developed by many universities and Internet companies have been launched one after another, which has developed top-level higher education courses in China free of charge and promoted the continuous growth of online education users.

5.2 Internet medical care

As of December 2015, the number of Internet medical users in China was 152 million, accounting for 22.1% of netizens. Compared with other network applications, the usage habits of Internet medical care still need to be cultivated. Among them, the utilization rate of internet medical services in pre-diagnosis links is the highest-the total utilization rate of online medical and health information inquiry, online appointment registration and online consultation is 18.4%; In the fields of medical e-commerce and internet health management, the usage rate accounts for 4.6% and 3.9% of netizens respectively; In the O2O medical and health fields such as chronic disease management, scheduled physical examination and health care, the utilization rate is less than 1%.

At present, the internet medical industry chain has basically taken shape, and its development in the middle and back end is more concentrated and rapid, mainly reflected in the internetization of "medical care" and "drugs". In the medical field, "internet plus" has gradually covered the whole medical process-daily management applications have appeared in health management; In the pre-diagnosis link, online consultation platform, online appointment registration and online consultation service appeared; The intermediate link of diagnosis and treatment is gradually realizing remote consultation and online inquiry of diagnosis and treatment results; In the post-diagnosis chronic disease management, there have been online platforms for doctors and patients, applications for chronic disease management, wearable hardware health equipment, and health care O2O services. In the field of drugs, a closed loop of medical services is formed in the aspects of drug consultation, drug purchase and drug use, including online drug information platform, medical e-commerce and drug O2O, doctor-patient platform and online pharmacy service.

After experiencing the rapid development in the first year of Internet medical care in 2014, Internet medical care is still regarded as a market with great potential in 2015, and all families are stepping up the layout of the Internet medical and health field, thus forming a competitive situation in which large Internet enterprises and startups, pharmaceutical industry chain enterprises, real estate insurance and many other enterprises compete with each other. Large-scale Internet companies quickly build a framework of medical health ecology through capital acquisition, while traditional industry chain participants and startups make full use of their own advantages to cut into vertical segments. Although there is no platform to form a coherent and complete closed loop of Internet medical services, some platforms have initially obtained the scale of users and brand value, and began to extend to many links of the industry, trying to build a medical ecosystem.

 5.3 Internet car rental

In the first half of 2015, the number of online taxi booking users was the largest in the online car rental market, accounting for 96.64 million, accounting for 84.8% of the user groups using various car rental service software. There are 21.65 million users who book car online, accounting for 19.0% of the users who use various car-calling service software.

Internet-based booking of taxis improves the quality and efficiency of taxi service, which not only alleviates the difficulty for users to take taxis, but also meets the needs of users for high-quality personalized service. According to CNNIC survey data, 84.4% of online taxi booking users will use taxi calling software when they can’t get a taxi on the roadside. 77.6% users use the internet to book taxis when they are unfamiliar with the surrounding places; 67.2% of users have alleviated the difficulty of taking a taxi in bad weather because of the use of taxi calling software; 65.9% users use taxi calling software when they go to the airport, station or need to reserve a car; There are also 57.1% users who think it is convenient and practical to book a car and rent a car online, and they will use it when they are habitually traveling.

The network booking car service invigorates idle resources and becomes a useful supplement to taxis. Because the number of taxis is strictly controlled, it is difficult to meet people’s growing personalized travel needs, and the special car has made up for the market gap with convenient, refined and quality services, and the user scale has expanded rapidly. Judging from the frequency of users’ use, the frequency of occasional use of special cars is high. Users who occasionally use private cars are the mainstream, accounting for 52.6% of the whole market. From the user’s demand motivation, the special car makes up for the lack of market capacity. The vast majority of users will only use the car service when they can’t get a taxi, accounting for 55.1%; Only 23.3% of users usually use private cars when traveling.

 Notes:

 11. Travel booking: In this report, travel booking is defined as booking air tickets, hotels, train tickets or travel and holiday products online in the last six months.

 12. Social applications: Social applications in this report only include social networking sites, Weibo and vertical social applications. The users of instant messaging tools are large, and they are presented separately as typical applications, which are not included in social applications.

 13. Deep Web and Dark Web refer to the parts of the Internet that cannot be indexed by traditional search engines.

 14. Social applications in this report only include social networking sites, Weibo and vertical social applications. The users of instant messaging tools are large, and they are presented separately as typical applications, which are not included in social applications.


 15. Online current wealth management products refer to Yu ‘ebao wealth management products issued by Internet companies or banks and can only be purchased through Internet channels. These products have the characteristics of high income, low threshold and high liquidity.

 16. Online regular wealth management products refer to wealth management products with regular characteristics purchased through Internet channels, but do not include wealth management products sold on bank websites, closed-end funds and other wealth management products.

 17. Online education refers to an educational form that relies on information technologies such as cloud computing, big data mining and multimedia, and takes the Internet as the carrier for learning and teaching. Compared with traditional education, online education can break through the time and space constraints, lower the educational threshold, provide users with rich learning content and meet people’s different learning needs.

 18、Online car rental refers to the online booking taxi service, which refers to the business activities of building a service platform based on Internet technology, accessing qualified vehicles and drivers, and providing non-cruise booking taxi service by integrating supply and demand information. The main types of online car rental include: online car rental and online car rental.

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Can the EU’s "green card" with a digital vaccine passport boost tourism recovery?

  BEIJING, July 1 (Xinhua)-According to a comprehensive report, from July 1, the European Union will officially launch the digital vaccine passport, which will usher in another major measure on the road to coping with the epidemic. After arriving at the airport, passengers can quickly complete the relevant verification by simply turning on their mobile phones and showing their digital vaccine passports in App version.

  For several months, the EU has been busy promoting this "green passport" in its member countries, hoping to enhance people’s willingness and convenience to travel abroad, especially to restore the tourism industry frustrated by the COVID-19 epidemic and boost economic recovery.

  Officially opened!

  You can pass the "quarantine" by swiping your mobile phone.

  From July 1st, the EU will officially launch the digital vaccine passport. Digital passport with uniform specifications in the European Union, also known as "Digital Green Certificate". The passport can be used if the passenger’s Covid-19 screening result is negative, he has been infected but recovered or has been vaccinated.

  When scanning the barcode displayed by the App, the frontier quarantine officers can immediately know the name, date of birth, what kind of vaccine to vaccinate and the date of vaccination.

  At present, the application scope of digital vaccine passport covers 27 member States of the European Union, Iceland, Norway, Switzerland and Liechtenstein.

  Summer is the traditional tourist season in Europe. After being blocked by the epidemic for nearly two years, many people can’t wait to travel abroad. So far, Germany has issued tens of millions of vaccination certificates, and people can directly scan and convert them into digital vaccine passports that are popular throughout Europe with their mobile phones.

  The EU said that the current EU digital vaccine passport is valid for 12 months, counting from the date of official launch on July 1, 2021. The EU regards this document as an interim measure to restore freedom of movement in the region.

  The EU has repeatedly stressed that once the COVID-19 pandemic is over, it will suspend the issuance of this health passport.

  "Green Card" Promotes Tourism Recovery?

  But there are still these risks.

  However, the introduction of digital vaccine passports in the European Union has brought some benefits, but it is also accompanied by risks.

  Freedom of travel has been suspended for more than a year since the outbreak in Europe. The implementation of digital vaccine passport aims at restoring freedom of travel and promoting and easing freedom of movement.

  Didier Reynders, member of the European Commission in charge of legal affairs, said that the implementation of digital vaccine passports is good news for citizens of all EU member States, which can ensure people to move freely in a state of "complete health and safety".

  At the same time, this plan will also strongly support economic sectors such as transportation, which relies on free flow, and help revive the economy.

  However, at the moment when the epidemic situation in COVID-19 is still not completely over, the use of digital vaccine passports is still accompanied by the risk of virus transmission.

  At present, there is no conclusive evidence that people who have been vaccinated will not carry the virus and spread it to others.

  Another controversial point is that from the legal point of view, the concept of digital vaccine passport is also problematic. It violates data privacy and inevitably increases the possibility that personal information will fall into the hands of criminals.

  However, the EU has previously stated that it and WHO are working with technical experts to develop the digital health certificate to ensure privacy protection and deal with any cybersecurity issues related to citizens’ health data.

  Check in for three hours?

  International aviation agencies worry about airport chaos

  It is expected that the full launch of the digital vaccine passport will attract more people from the EU to travel, but at the same time, it also worries the tourism and aviation industries.

  A few days ago, the International Airport Association (ACI), the European Aviation Association (A4E), the International Air Transport Association (IATA) and the European Association of Regional Airlines (ERA) pointed out in a letter to EU leaders that the vaccine pass schemes in European countries are complicated and the situation is very worrying.

  In their joint letter, they wrote, "With the gradual increase of air passenger traffic in the next few weeks, the risk of chaos at European airports is real."

  One of the signatories, Rafael Schwarczman, Vice President of IATA Europe, said that after the outbreak of COVID-19, the time for checking in at the airport has increased from 1 to 1.5 hours before the outbreak to 3 hours.

  He said that if countries do not take emergency actions and the passenger volume at the airport returns to the pre-epidemic level, the waiting time at the airport may soar to an unacceptable five to eight hours.

  According to the letter, the only way to avoid long queues and delays at the airport during the peak summer season is to let the passengers submit their e-passports and entry information forms by remote means before they arrive at the airport.

  The letter stressed that the work of verifying the vaccine e-passport and other related information must and can only be carried out in the country where the passengers leave, not in their destination country; At the same time, health data should be managed by governments of all countries, and equipment for checking the QR code scanning system should be provided.