In April 2020, the domestic market demand of Yongkang Hardware slowed down, and the production boom declined steadily.
In April, the production boom index of hardware products closed at 93.29 points, a slight decrease of 2.58 points from the previous month, which was basically the same as the same period last year. The prosperity indexes of twelve major industries showed a pattern of "five rises and seven falls", among which the production prosperity indexes of kitchen hardware and building decoration hardware industries were among the top losers, down by 14.10 points and 14.00 points respectively from the previous month.
First, the order volume dropped significantly, and the demand boom was slightly sluggish.
In April, the demand boom index of the production market closed at 92.07 points, down 3.91 points from the previous month. Among them, the prosperity index of commodity sales and orders was 92.73 points, down 13.65 points from the previous month, and the prosperity index of customer volume was 91.03 points, down 11.28 points from the previous month. Among the twelve major industries, there are ten industries whose demand boom index is in the range of falling and shrinking below the critical point. In terms of industries, the decline of building decoration hardware and kitchen hardware industries was the most obvious, falling by 24.18 points and 24.09 points respectively compared with the previous period.
Second, the sales revenue of commodities declined, and the growth rate of operating efficiency slowed down.
In April, the business efficiency prosperity index closed at 92.92 points, down 2.05 points from the previous month. Among them, the prosperity index of commodity sales income was 95.76 points, down 11.45 points from the previous month; The prosperity index of commodity inventory turnover speed was 94.62 points, down 8.26 points from the previous month. In terms of industries, the business benefit prosperity index of building and decoration hardware and kitchen hardware industries dropped the most, down 17.93 points and 12.29 points from the previous month respectively.
Third, the production boom is expected to show a flat trend.
In April, the expected index of production and operation status was 95.09 points, which is expected to be lowered by 0.30 points. It is expected that the production boom will continue to show a stable and volatile operation trend in May.
In April 2020, the demand operation of Yongkang hardware market rose, and the boom index continued.
In April, the trading prosperity index of Yongkang hardware market was 100.64 points, up 5.23 points from the previous month. The prosperity of the twelve major industries showed a pattern of "ten ups and two downs". Structural indicators fluctuated greatly, among which factor supply decreased by 7.43 points, market demand boom index increased by 9.73 points, operational benefit boom index increased by 5.40 points, and overall judgment boom index increased by 9.04 points.
First, the market sales volume and price have risen together, and the demand boom has continued to rise.
In April, the demand boom index of the hardware trading market was 102.68 points, up 9.73 points from the previous month. Among them, the market sales price boom index was 102.08 points, up 8.29 points from the previous month, and the commodity sales boom index was 101.88 points, up 8.16 points from the previous month. Twelve categories of industries showed a pattern of "nine liters and three drops", among which doors and accessories and building decoration hardware were among the top gainers, rising by 33.84 points and 29.83 points respectively.
Second, the speed of commodity turnover accelerated, and the efficiency boom increased month on month.
In April, the trading benefit prosperity index of hardware market closed at 101.37 points, up 5.40 points from the previous month, among which the prosperity index of commodity inventory turnover speed was 101.59 points, up 7.53 points from the previous month, and the prosperity index of gross profit of commodity sales was 101.82 points, up 7.81 points from the previous month. The sales revenue boom index was 101.71 points, up 8.00 points from the previous month. Among the 12 categories of industries, eight industries’ benefit prosperity index rose, and four industries’ benefit prosperity index fell, among which doors and accessories and building decoration hardware rose by 19.69 points and 16.76 points respectively.
Three, the hardware market trading boom index forecast
In April, the expected prosperity index of the hardware trading market closed at 99.34 points, with a slight increase of 0.95 points. Merchants expand sales channels to boost consumption by bringing goods from online celebrity, improving quality and transferring exports to domestic sales. It is expected that the market boom will remain stable in May.
In April, 2020, Yongkang hardware export demand dropped, and the foreign trade boom was slightly adjusted.
In April, the general index of foreign trade prosperity of hardware products closed at 93.42 points, down 1.36 points slightly from the previous period. From the perspective of industry composition, among the twelve major industries, the prosperity index of four industries rebounded, the prosperity index of seven industries declined, and the prosperity index of one industry was basically the same.
First, the export delivery volume decreased month-on-month, and the demand boom fluctuated slightly.
In April, the export demand boom index closed at 90.79 points, down 4.34 points from the previous period. Among them, the export delivery index was 89.65 points, down 9.67 points from the previous month; The customer volume boom index was 89.81 points, down 6.58 points from the previous period. The twelve categories of industries generally showed a pattern of "three rises, eight falls and one leveling", among which the export market demand boom index of building decoration hardware, kitchen hardware and electromechanical hardware industries dropped significantly, dropping by 40.49 points, 20.07 points and 17.80 points respectively from the previous month.
Second, the export volume fell month-on-month, and the operating efficiency shrank.
In April, the prosperity index of foreign trade operation efficiency closed at 91.33 points, down 2.99 points from the previous month. Among them, the export sales boom index was 92.21 points, down 5.17 points from the previous month; The prosperity index of commodity gross profit margin was 81.81 points, down 5.31 points from the previous month. Twelve industry categories showed a pattern of "two rises, nine falls and one level". The top losers were kitchen hardware and sports and leisure hardware, down 18.21 points and 10.16 points respectively from the previous month.
Third, the forecast of foreign trade prosperity index
The expected prosperity index in April closed at 95.20 points, and it is expected to rise by 1.39 points. It is expected that the foreign trade boom will maintain a stable operation in May.
China Yongkang Hardware Index authorized strength office
May 12, 2020
Data source: China Yongkang Hardware Index Compilation Office (the data in this article has been rounded, with two decimal places reserved).
Producer: China Yongkang Hardware Index Compilation Office Zhejiang China Science and Technology Wujincheng Group Co., Ltd. Website: http://www.ykindex.org.cn Tel: 0579-87101573/89260616 Fax: 0579-87101580/87138010 Official WeChat of China Science and Technology Hardware City:
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618 shopping festival shows a new wave of consumption upgrading
With the arrival of the 618 shopping festival, all links from production, sales to distribution have been fully mobilized, and the "fast forward button" has been pressed for the recovery of consumption. The data shows that as of June 18, during the "6.18" period in 2022, the accumulated order amount of JD.COM platform exceeded 379.3 billion yuan, a new high; Since its launch on May 23, the sales scale of all categories of household appliances in Pinduoduo has increased by 103% year-on-year, doubling; The total live broadcast time of e-commerce in Tik Tok was 40.45 million hours, and the sales volume driven by the mall scene increased by 514% year-on-year.
With the gradual stabilization of epidemic prevention and control situation in various places and the implementation of a series of policies to promote consumption, what is the consumption situation of the 618 shopping festival? What are the new consumption trends?
Consumption vitality extends from online to offline.
Online sales are hot, reflecting the concentrated release of people’s consumer demand. The shopping festival has also stimulated the development of real economy such as county agricultural products, time-honored brands and traditional supermarkets. Regional specialty products from all over the country go to the dining table of national consumers through online e-commerce. In JD.COM, the sales volume of Guangdong litchi industrial belt increased by 112% year-on-year, and that of Ningxia wine industrial belt increased by 600% year-on-year. Time-honored brands have also renewed their vitality. In JD.COM, the turnover of time-honored goods increased by 94% year-on-year.
Consumption vitality extends from online to offline, and human fireworks return. In Wuhan, Hubei Province, many shopping malls and shopping centers have attracted many consumers through activities such as discount of coupons, redemption of points and summer weekend market. In Xi ‘an, Taiyuan, Chongqing and other places, the single-day sales of Suning.cn stores reached a record high, among which the orders for household appliances such as air conditioners, refrigerators and color TVs increased significantly.
Zhang Junkuo, former deputy director of the State Council Development Research Center, pointed out that "618" is an important opportunity for entity enterprises. Since 2022, due to the contraction of domestic consumer demand, it has had a great impact on entity enterprises, especially small and medium-sized enterprises, which generally face the problems of reduced orders, decreased sales and blocked circulation. Merchants and entities should make full use of the "618" activities to serve the real economy and promote structural optimization. While trying to promote short-term sales, we should focus on improving product quality and service, and provide more marketable and inexpensive products to the society.
Healthy and intelligent products have become a new trend of consumption.
This year’s 618 Shopping Festival shows a wave of consumption upgrading, and people’s consumption is more personalized and diverse.
With fitness and camping becoming a new trend, the sales of related products have ushered in a substantial increase. Within 4 hours after the opening of the JD.COM Shopping Festival, the turnover of sports professional running category and camping category increased by 80% and 170% respectively. In terms of outdoor scenes, the turnover of portable tables, chairs, beds, picnic supplies and table tennis trainers increased significantly year-on-year.
With the enhancement of residents’ concept of healthy living, fruit and vegetable cleaning machines, acaricides, chopsticks sterilizers and other health products are popular. On the Suning.cn platform, the sales of these products increased by 179%, 46% and 23% respectively. Health services and nutrition and health care products are also selling well in JD.COM, among which the turnover of early screening for severe diseases increased by 56 times year-on-year, and the turnover of HPV vaccine category increased by 9 times month-on-month.
Smart products are favored by more consumers. "Baidu× JD.COM 618 Consumer Trend Insight Report" shows that the turnover of game TV, VR glasses, self-cleaning sweeping robots and other products has risen sharply, and smart products make consumers experience smoother, more labor-saving and more comfortable. "New Consumption Trends of Tmall 618 in 2022" shows that dishwashers, smart toilets and electric competition chairs have become the "new three big pieces" of many families.
Li Yongjian, a researcher in national academy of economic strategy, said that in 2015, the number of middle-income groups in China was close to 330 million, and it will exceed 1.04 billion in 2030. Their consumption is undergoing a qualitative change, showing a new trend. On the whole, they are transforming from food and clothing to comfort, development and enjoyment consumption. Consumers pay more attention to personality, quality, health, beauty and other related products.
A stable supply chain ensures smooth consumption
From production plants, logistics warehouses, distribution sites to residential areas, fast and efficient distribution is inseparable from the stable supply chain support.
Wei Jianguo, vice chairman of China International Economic Exchange Center, pointed out that smooth logistics and stable supply chain are related to epidemic prevention and control, national economic development and social and people’s livelihood security. At present, the responsibility of the supply chain mainly lies in the smooth livelihood security and economic production: vertically, the main responsibility of the supply chain at this stage is to ensure the smooth production, distribution, circulation, consumption and other links; From a horizontal perspective, the main responsibility of the supply chain is to ensure the smooth flow between industries, regions, supply and demand.
Up to now, Jingdong Logistics has provided supply chain services for more than 1,000 agricultural specialty areas and industrial belts across the country, effectively promoting the efficient docking of production and marketing, and comprehensively helping rural revitalization. During the "618" period, the business volume of agricultural special projects in Jingdong logistics production area increased by 184% year-on-year. The rookie launched the "618" logistics "Juli Plan", and launched three measures for merchants to cut warehouses nationwide, pre-sell quickly, and cross-border worry-free, to ensure that merchants improve delivery efficiency; For consumers to launch home delivery, unmanned vehicle delivery, rookie green home and so on to enhance the consumer experience.
"Enterprises must conform to the trend of the times, coordinate the digital economy, high-tech and other fields with the supply chain guarantee, help the intelligent and digital transformation of the supply chain, smooth all links within the supply chain, integrate fragmented information, improve the efficiency of the supply chain by relying on big data analysis, and build a smart supply chain." Su Jian, a professor at Peking University University of Economics, said.
(Reporter Yao Yaqi)