On November 15th, the 22nd Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") opened. HarmonyOS Zhixing’s four brands, Wen Jie, Zhi Jie, Xiang Jie and Zunjie, made their debut on the same stage for the first time.
Yu Chengdong, managing director of Huawei, chairman of BG, and chairman of BU, a smart car solution, appeared at HarmonyOS Zhixing booth of Guangzhou Auto Show on November 15th, and interacted with netizens through the live broadcast room in Weibo. When introducing Zunjie, Yu Chengdong "spoiled" that Huawei Mate70 series mobile phone conference will be held on 26th of this month.
At the scene, there are a number of models in the world of inquiry, intelligence and enjoyment, while Zunjie, which has attracted much attention from the market, is covered with a layer of black car clothes. "For the public, the appearance of (Zunjie) is estimated to be on the 26th (Sunday), and it will be officially announced at this month’s Mate70 conference." Yu Chengdong said.
Mate70, Zunjie, see you on November 26th.
The "spoiler" of the conference time is suspected to be Yu Chengdong’s slip of the tongue. Up to now, Huawei officials have not announced the specific release time of Mate70. However, the Shanghai Stock Exchange reporter confirmed that the Mate70 conference was indeed scheduled for November 26.
Yu Chengdong once said in his personal Weibo on November 4: "The strongest Mate in history, see you in November." Later, Yu Chengdong also sent Weibo that the new S7 in Zhijie will be released together with "the strongest Mate in history". This makes consumers full of expectations for this conference.
Yu Chengdong’s "Spoiler" will be released together with Mate70 series mobile phones and the new S7 in Zhijie. It is a model jointly built by Huawei and (), and it is also the fourth smart car brand under HarmonyOS Zhixing. It is positioned as "China Million-class High-end Luxury Intelligent Electric Vehicle". Yu Chengdong said that during the Guangzhou Auto Show, the first model of Zunjie will be open to some people in the form of a private meeting.
Yu Chengdong described this car as "big, respectable and beautiful", saying that from the appearance, "the front is handsome, the body is big and the rear is bright" and that "the core interior will be discussed later".
Together with Yu Chengdong at HarmonyOS Zhixing booth, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, also appeared. At this auto show, the Zhijie brand jointly built by Huawei and Chery brought Zhijie S7 and Zhijie R7, and the new S7 of Zhijie, which will be released soon, was also displayed at Guangzhou Auto Show.
Yin Tongyue said that the previous production capacity problem limited the sales of Zhijie S7, and Chery would go all out to ensure the production capacity of Zhijie brand even at the expense of Chery brand production capacity.
Impact the high-end automobile market
Yu Chengdong has previously revealed that the first model of Zunjie is benchmarked against Maibakh, and the estimated price will reach one million yuan.
At present, many automobile brands, such as HarmonyOS Zhixing, Xiaomi and (), are impacting the high-end automobile market, and related models are all displayed at this auto show.
Among them, BYD looks forward to the brand’s appearance with a full product matrix, and Xiaomi also exhibited Xiaomi SU7 Ultra with a price of more than 800,000 yuan.
Lei Jun, Chairman and CEO of Xiaomi Group, revealed at the Guangzhou Auto Show that Xiaomi SU7 Ultra was booked for 10 minutes, and the "Xiaoding" exceeded 3,680 vehicles.
HarmonyOS Zhixing’s M9 also focuses on high-end, among which the price range of M9 is 469,800-569,800 yuan. In October, 2024, the monthly delivery volume of the M9 reached 16,004 vehicles, and the total order volume issued in 10 months exceeded 170,000 vehicles.
Yu Chengdong said at the Guangzhou Auto Show that the best-selling M9 is the success of safety, intelligence and design concept. In terms of intelligence, the M9 has brought excellent experience in intelligent driving and intelligent cockpit, greatly reducing driving fatigue.
Huaxin Securities Research Report believes that the consumption upgrading trend of domestic passenger car market is obvious, and independent brands quickly seize the high-end market share with the opportunity of electrification and intelligence. Business attributes, comfort and luxury are important differences between millions of luxury cars and low-priced luxury cars. Independent brands such as HarmonyOS Zhixing have gradually broken the monopoly of high-end foreign brands, and the domestic luxury car market is expected to continue to expand.
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