1905 movie network news The film starring producer, screenwriter, director and Xú Zhēng has maintained a strong reputation since its release on December 24, and has been ranked as the best Chinese film in 2021. In the case that many new films were released on New Year’s Day, on January 2, with less than 3% of the films, it still won 20 million box office.
A few days ago, the promotional song "Love Story in Shanghai" of the film "Love Myth" was officially launched. The new rapper GALI’s Shanghai dialect rap shows the life of Shanghai style, carefully interprets Shanghai customs and shows the charm of dialects with music.
The attendance rate is stable, and the reputation continues to rise.
Shanghai love songs convey the true colors of the city.
The movie "Love Myth" has remained steady at the box office after the fierce killing of the New Year’s Day schedule, and even on January 1, it was significantly ahead of the films of the same period with an ultra-high attendance rate of 49.6%. For the audience in Jiangsu, Zhejiang and Shanghai, the movie "Love Myth" has undoubtedly become a "stepping stone" for chatting at recent dating parties. A netizen in the postal area said: "As a Shanghainese, if you don’t watch" Love Myth ",it is equivalent to missing smoked fish at the New Year’s Eve dinner and no scallion cake for breakfast." "One in every 20 Shanghainese has read the love myth" and "Love Myth Shanghai" have also become one of the hot search words in Shanghai.
Recently, the film went online to promote the song "Shanghai Love Story", which was produced by Matt Culture and released by the Times. It was specially invited to be produced by Shanghai Yangbang Music Studio, and the new rapper GALI created and sang. The distinctive Shanghai dialect collides with the trendy hip-pop music style, resulting in a unique Shanghai style romance.
As early as the special screening in Shanghai, GALI unveiled the mystery of "Love Myth" as an invited guest and the audience. He said: "I am a native of Shanghai, and the dialogue and framing in the film are the places where I lived as a child. I feel very kind and nostalgic." In the propaganda song, GALI refines the "inside" and "face" of Shanghai, a modern capital. The rhyme of the lyrics extends from the bustling Huaihai Road to the deep alleys of Wuyuan Road, and all the details are vivid and echo the flavor of "Love God".
The film’s miniature of urban life, which is fixed in detail, is also included in the song content. The lyrics of "Shoemaker and Bench", "Sycamore Tree and Old Movie" are mapped to the movie plot one by one. On the other hand, GALI expresses his love for his hometown and understanding of urban culture from the perspective of the younger generation. "The respectability of Shanghai style" is the tolerance of diverse attitudes towards life, a constant enthusiasm for life, and a constant pursuit of beauty.
The topic of women is accurate and contemporary.
Regional culture helps cultural self-confidence
While maintaining a steady reputation, The Myth of Love also triggered a heated discussion among netizens about the female topics shown in the film. The film broke the traditional female image, and added a female perspective to the sense of life, showing the modern women’s struggling and vivid self. The speech of the "awakening" female role in the film resonated with many female audiences. Some viewers said: "Love Myth brought three’ pioneer women’ to the audience."
In this regard, Ma Yili once said in the post-screening interview: "Now the requirements and pace of women’s independence are developing very fast. We have to jump out of the identity label of women. First of all, we should discuss women themselves." Wuyue said: "A person’s heart is incomplete without himself. It is very valuable to capture the female state and emotional state in life in the movie and present it."
In addition, Love Myth broadens the diversity of dialect films, enriches the content and creative possibilities of China city films, shows Chinese films based on urban culture, and can also gain the double recognition of word-of-mouth and market.Some fans said: "The smooth city life corresponds to the mature emotional confrontation, and the vivid female expression is the inner charm of the film." Love Myth "condenses the new flavor of the current era with the small taste of Shanghai."
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