Special feature of 1905 film network In the seventh week of 2022 (from February 14th to February 20th), the movie box office closed at 1.42 billion. Among them, on February 14th, a number of new love movies were released, which led to a single-day market accounting of nearly 530 million. However, looking at the weekly list, the top three "old movies" in the Spring Festival are still — — And. This also confirms from the side that the new film released in the 2.14 schedule this year is "ice and fire" in the opening box office and follow-up word of mouth.
2.14 single-day box office broke 530 million.
The Battle at Lake Changjin series set a new record for China film history.
Watching love movies on love-related days has become the new normal of consumption for young people. Therefore, in this year’s 2.14 schedule, many works focusing on love themes attracted attention early. Strong IP bottoming, leading the pre-sale stage; , starring, leading also use a variety of fancy confession ways to brush all platforms with a sense of existence.
On February 14th, "Ten Years, One Product as Warm as a Word" reached the top of the single-day box office champion with the advantage of pre-sale, and attracted more than 140 million yuan when it was opened, accounting for nearly 30% of the market. However, at the same time, # One product in ten years is as warm as words is ugly # boarded the hot search, and the score of Kaihua 2.9 basically announced the overall fate of the film’s "one-day trip to the movie market".
I really want to go to your world and love you, and don’t forget that I love you, even on February 14th, failed to make the top three in the daily list. The former accounted for nearly 60 million, while the latter failed to break through 50 million. As the whole word-of-mouth of several new films was spit out, after the "love atmosphere" passed, the market performance of the three works quickly showed a "waist-cutting" state.
Among them, "Ten Years, One Product as Warm as a Word" with the most slots had only 13 million recorded on February 15th, less than one tenth of the first day; "Don’t forget I love you" also basically lost the room for subsequent box office growth. I really want to go to your world and love you, as the only work with acceptable reputation, is still trying to achieve the small goal of breaking 100 million.
2.14 "fire and ice" once again proves that today’s audience only pays for "good content". Although several new films have been lost, several excellent works of word-of-mouth in the Spring Festival file still attract the audience into the cinema. These works, which have been released for three weeks, have continued to set their own records in the past week — — "Watergate Bridge of Changjin Lake" exceeded 3.7 billion at the box office, and together with the previous work of 5.775 billion, it successfully created a new high in the total box office of domestic series films. The box office of "Dark Horse" and "This Killer is Not Too Calm" is still "not too calm", and the current cumulative data has reached 2.3 billion. Miracle Stupid Kid, which ranked third in the weekly list, has now surpassed the 1.2 billion mark in box office.
Week 8: Breakthroughs in literary films are released.
Can the love movie come back and turn over?
The week before, the Berlin International Film Festival came to an end. Although it failed to win the prize, it is indeed a long-lost literary masterpiece full of "local flavor" for the film market. Christina, who has always impressed capable women in the workplace, has made quite a breakthrough in her modeling and performance this time. Whether she can be recognized or not needs to be tested by the audience.
Fans who were hurt by romantic movies last week may be able to go to the cinema again this week: waiting for a good word of mouth may make you believe in love again.
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