首页

通过admin

Liangshan 500,000 Jin apples unsalable crying little girl? Reporter’s investigation: fake!

  Unveiling e-commerce "sad marketing" routine

  purpose Give priority to selling poor and miserable, "arouse sympathy" and improve sales effect.

  picture Most of them are pictures of old people and children crying, or rendering harsh natural conditions. Most of the pictures are posed, previous or published online.

  characters Falsification of data and facts; The language is sensational, describing misery, and labeling it as "helping agriculture" and "poverty"; Call on caring people to "help them"

  case "Linyi apples are unsalable"; "100 million Jin of onions in Daliangshan are unsalable, and 9 cents a catty has not been bought"; "50,000 Jin of sugar orange 2 yuan can’t be sold"; "Slow-moving grandfather", a portrait of an uncle is widely used by merchants to sell "slow-moving fruit" … …

  "Seeing the snow closing the mountain, 500,000 Jin of apples can’t be harvested. Please lend a helping hand … …” Recently, a post about apples in Yanyuan County of Liangshan attracted attention on the Internet.

  In response to this matter, the Yanyuan County Government of Liangshan Prefecture urgently issued a statement saying that the content of the post was seriously untrue.

  In the past few days, Chengdu Business Daily reporters went deep into Yanyuan County to investigate and interview, and found that behind the "sad marketing" of such e-commerce companies, it was actually a full routine … …

  Event background

  Online posts:

  "Liangshan snow closes the mountain,

  500,000 Jin of apples can’t be harvested? "

  This article is called "sad! Sichuan Daliangshan saw that the snow closed the mountain, and 500,000 Jin of crisp, sweet and ugly apples could not be harvested. Please help the elderly and children tide over this difficulty! ",distributed dozens of photos, most of them are photos of old people and children, and the text is very tragic, describing Yanyuan apples as" ugly apples ". According to the content, because of frequent natural disasters and inconvenient transportation, it is difficult for apples to be shipped out of the mountains for sale, and the purchase price is pressed to two or three cents a catty. "The villagers are also helpless. They have insufficient conditions. The sooner they pick it, the better they can sell it, and they can only let the acquirer take it away at a low price. We can’t bear to tell them that the original ecological apples outside the mountain can often sell for more than ten yuan a catty. "

  The post also mentions a fifth-grade girl who has 30,000 Jin of apples for sale at home, and the text is accompanied by a photo of the little girl crying. According to the post, the cold and frosty weather is coming, and many times it is necessary to close mountains and roads for safety, which also brings great difficulties to the picking work. The post appealed, "Please buy with 100% confidence! This is responsible for your love and the maintenance of the reputation of fruit farmers in this mountain! "

  Government statement:

  The content of the post is seriously untrue.

  Improper marketing of merchants playing "sad card"

  In response to this matter, on October 12, the People’s Government of Yanyuan County, Liangshan Prefecture issued a statement on improper marketing methods. According to the statement, the false post spread "virally" on online platforms such as WeChat WeChat official account, Today Headline and friends circle, which seriously misrepresented Daliangshan, Yanyuan County and Yanyuan Apple.

  The statement of Yanyuan County People’s Government said: The pictures intercepted in the false posts are online pictures, which are falsely pieced together, deliberately exaggerating the descriptions of a few broken houses, muddy roads and unsanitary people in Daliangshan and Yanyuan counties in their early years, which is seriously inconsistent with the actual situation in Daliangshan and Yanyuan counties, and is a deliberate attempt to create a sad picture and maliciously guide consumers.

  According to the statement, after investigation, this WeChat official account is registered by a Guangdong science and technology company, which mainly sells agricultural special products in poor and backward areas of the country, and the sales methods are mainly poor and miserable. This unfair marketing method of merchants playing "sad card" to seek benefits has caused serious negative impact on the overall image of Daliangshan and Yanyuan Apple.

  Yanyuan County will resolutely correct and crack down on such improper marketing behaviors such as "sad marketing" according to law. It is hoped that the network platforms and businesses involved will take the initiative to quickly and timely eliminate the negative impact and maintain the good image of Daliangshan, Yanyuan County and Yanyuan Apple.

  False revelation

  1. "The purchase price is two and a half cents a catty?"

  Truth: This year, most of them exceeded 2 yuan by a catty, and the price was several corners higher than in previous years.

  "A few days ago, there was indeed a snow in Yanyuan County, but there was no road closure, and there was no apple that could not be shipped. The net post also said that the purchase price of Yanyuan Apple is two or three cents a catty, which is completely untrue. " Song Shuping, deputy director of the Agriculture and Animal Husbandry Bureau of Yanyuan County, told reporters that in the past ten years, Yanyuan apples have never sold such a low price, and the price per catty is basically more than one yuan.

  In the past few days, Chengdu Business Daily reporters visited several apple producing areas such as Shuanghe Township, Weicheng Town and Ganhai Township. Dozens of farmers and fruit merchants interviewed all said that Yanyuan apples sold well this year and the supply was more sought after. On the morning of October 17th, in the apple field of Peng Xianhua, a group of villagers in Yangliuqiao Village, Shuanghe Township, a foreign fruit merchant was buying his apples. "This batch of apples sells a catty of 2.6 yuan, and my family has 70,000 kilograms, and the gross income is about 200,000 yuan." Peng Xianhua said with a smile that in recent years, his apples have been bought by fruit merchants at home, and they are not worried about selling. Wu Weicheng, an apple buyer from Fujian, said that the production of apples in the north was reduced this year, and he went to Yanyuan County to buy apples a month ago, but the supply was tight, and the purchase price was nearly one catty in 3 yuan.

  Li Dehai, the supervisor of Shuangliu Apple Cooperative in Yanyuan County, said that there are 120 fruit farmers in the cooperative, with a total output of about 5,000 tons this year. Apples were ordered by fruit merchants before they were ripe. At present, the harvest has reached 70%, and the prices are basically above 2 yuan, which is a few cents higher than last year.

  2. "The little girl has 30,000 Jin of apples for sale?"

  Truth: There are no apples at the little girl’s house, and the photos are grafted in the post.

  "According to our investigation, this post used three times of data, all of which have not been verified." Yang Yun, the chief of the comprehensive law enforcement team of the Food and Drug Administration of Yanyuan County, introduced that, first of all, the post mentioned that 500,000 Jin of Yanyuan apples were unsalable, but there was no unsalable situation at all, misleading consumers. Secondly, the words 100% are used in the post, which is the limit word that is not allowed to be used in the Advertising Law. In addition, the article claims that the little girl has 30,000 Jin of apples for sale, which is also a fabrication.

  Chengdu Business Daily reporter found that the little girl in this article is a primary school student in Tianwan Township, Yanyuan County, and Tianwan Township doesn’t produce apples at all, and there is no apple tree in her home. In this regard, Yang Yun confirmed that after their investigation, the e-commerce company had made a donation to the local area, took this photo of the little girl who was moved to tears, and grafted it into this post. Yang Yun told reporters that most of the pictures in the post are photos of Liangshan many years ago. "Deliberately selling poverty and suffering, deliberately labeling Liangshan, seriously damaging the image of Liangshan and Yanyuan."

  He said, "Because the e-commerce company is registered in Tianhe District, Guangdong Province, we have sent an official letter to the Tianhe District Administration for Industry and Commerce in Guangzhou, requesting that the company be investigated. If the investigation is true, it will be punished according to relevant laws. At present, the local industry and commerce department is investigating. "

  3. "Is it difficult to sell Yanyuan apples this year?"

  Truth: The department responded that the production and sales are booming, and the output of 500,000 tons has sold 400,000 tons.

  Yanyuan County is the largest apple production base in Southwest China, and Yanyuan Apple has obtained "Sichuan Famous Trademark" and "China Well-known Trademark". Most local fruit farmers have an annual income of 100,000 ~ 150,000 yuan, and there are also millions of yuan. "The fruit farmers in the apple producing areas are still relatively rich, not as described in the net post." Song Shuping, deputy director of Yanyuan County Agriculture and Animal Husbandry Bureau, said.

  Song Shuping said that there was a sharp cooling in the northern region at the beginning of this year, which led to a reduction in production in major apple producing areas such as Shaanxi, Gansu and Shandong. The supply in the country was tight and prices all rose. Therefore, there is no difficulty in selling Yanyuan apples at all. This year, the county’s apple production is expected to be more than 500,000 tons, and the output value will exceed 2 billion yuan. Up to now, it has sold about 400,000 tons, and all dealers have entered a state of grabbing goods, and the freezer has been booked out.

  "In fact, last year, some e-commerce companies issued a document on Yanyuan Apple ‘ Sad marketing ’ But it didn’t have any impact. " Song Shuping said that this year’s "sad marketing" reappeared, and the Yanyuan County Party Committee and the county government attached great importance to it and issued a statement in time to set the record straight. "This time, Yanyuan Apple was tragically marketed by illegal e-commerce, and it was reported in the news some time ago ‘ Slow-moving grandfather ’ The routine is almost the same. "

  Sad routine

  E-commerce company:

  Most pictures are found online.

  Sell 100 thousand apples a day

  The reporter’s investigation found that the first posting of the unsalable post of Yanyuan Apple was a WeChat WeChat official account named "Help Sell and Help Agriculture". The subject of the account belongs to Guangzhou Bangmai Information Technology Co., Ltd. The company posted this post on October 11, and it has now displayed that "this content cannot be viewed due to violation of regulations". It is understood that after the post was issued, there were other e-commerce WeChat public accounts and network reprints, and most of them have been deleted.

  WeChat official account’s brief introduction shows that the concept of "helping agriculture with business and helping the poor with love" helps farmers solve unsalable agricultural products and brings green, healthy and pollution-free consumer goods to consumers. The reporter found that the company released a lot of news about the slow sales of agricultural special products, such as: linden honey is looking forward to selling, Cuihong Li is trapped in the mountains, local eggs are looking forward to selling, and Hainan mango is slow-selling & HELIP; …

  On October 17th, the reporter contacted Chen Xinquan, the purchasing director of Guangzhou Bangmai Information Technology Co., Ltd., and had a face-to-face interview. Chen Xinquan said that the unsalable posts of apples in Yanyuan County were processed by employees, most of which were found online, some were photos of Liangshan before 2007, and some were found in posts published by other shopping malls. "Now many e-commerce companies are using these pictures when promoting agricultural products."

  He said that there is something wrong with this article, which has caused some bad effects on the local government and Yanyuan Apple. "We also apologize for dealing with this problem in Yanyuan County these days." He said that because the pictures and tweets of the article are not in line with reality, the WeChat WeChat official account has been frozen by the Guangdong Provincial Network Information Department. "We are dealing with this matter and hope that WeChat official account can unblock it as soon as possible, so as to learn from it and post articles according to the facts in the future."

  "Last year, we were selling Yanyuan apples and sold more than 500,000 pieces in more than a month." Chen Xinquan said that this year, they ordered millions of kilograms of apples, and the purchase price per kilogram was 1~2 yuan. A box of 7 kilograms of Yanyuan Apple Net sold for 49.9 yuan, and 100,000 apples could be sold a day.

  Reporter’s investigation:

  The "slow-moving grandfather" was removed

  The sad routine is still there.

  In fact, the experience of Yanyuan Apple is only a microcosm of the "sad marketing" of e-commerce companies. Nowadays, there are countless online posts that appeal to everyone to love to buy, such as slow-moving pineapples, slow-moving red dates, slow-moving tangerines and slow-moving onions.

  The reporter learned that in May this year, a number of e-commerce platforms released "100 million kilograms of onions in Daliangshan are unsalable" and "9 cents a catty has not been purchased", which attracted attention. The Xichang Municipal Government Information Office responded that its propaganda was obviously exaggerated and did not conform to the facts. In this regard, relevant departments in Xichang have taken measures to investigate and deal with it.

  In the same month, the Linyi County Government of Shanxi Province issued a statement on "Linyi apples are unsalable", saying that several e-commerce companies issued the marketing plan of "Linyi apples are unsalable" and adopted the "posing" method to deliberately create the poor image of fruit farmers, which had a serious impact on the overall brand image of the fruit industry.

  Some media surveys also found that the portrait of a grandfather was widely used by merchants and was called "slow-moving grandfather" by netizens, but there was no slow-moving fruit in his home, which was just a routine of "sad marketing" of e-commerce. The reporter’s search network found that after the incident was exposed, major e-commerce platforms removed the pictures of "slow-moving grandfathers", but some e-commerce companies and WeChat public accounts replaced them with other sad pictures: young children holding agricultural products, old farmers crying, aunts sighing for fruits, and disabled people asking for help. It is difficult to tell whether they are slow-moving or not.

  Netizens who suffered from "sad marketing" said that they were very angry when they saw the order for "helping farmers". "I will never dare to be kind again", "I have cheated netizens and also cheated fruit farmers".

  Chengdu Business Daily reporter Jiang Long’s photo report

  Views of all parties

  Doctor of Economics:

  Overdrawing consumer sympathy will only sever the bond of trust.

  Deng Qijun, President of Liangshan E-Commerce Association: In recent years, the phenomenon of "sad marketing" has been widespread. Individual e-commerce companies have won the sympathy of consumers by means of fraud, which has ruined the overall business environment of e-commerce, and we also hate it.

  Zhu Qiming, Ph.D. in Economics and Chairman of Wharton Technology-Marketing Joint Consulting Agency, said: "Sad marketing" has never been an innovation, such as "the boss is crazy and the boss has run away". But in recent years, it has almost become a public hazard to consume consumers’ "love" and "sympathy" without a bottom line. It will only split the bond of trust with consumers, and in the overall and long run, it will damage the overall brand image and the overall interests of all fruit farmers.

  The lawyer said:

  False propaganda has violated the law, and the administrative organ may punish it.

  Lawyer Zhang Tianhong of Sichuan Qianheng Law Firm: From the consumer’s point of view, the news sent by e-commerce companies is mixed with a lot of fictional plots and pictures, and the content of the statement is seriously inconsistent with the objective facts. It is completely false propaganda and will bring consumers wrong cognition. This kind of false "sad marketing" behavior and means must be severely cracked down to maintain the stability of the market economy.

  Lawyer Wang Yingzhan of Beijing Lanpeng (Chengdu) Law Firm: According to the Advertising Law, the behavior of the above-mentioned merchants is a kind of false propaganda, and the administrative organ may impose administrative punishment on them according to law. "Producers, publishers and operators of advertisements should be punished accordingly."

通过admin

Joseph, the godfather of cross-border European and American independent music, the whole international team is luxurious

  Sohu Entertainment News Recently, Joseph, a new actor from the mainland, officially launched the annual new single "baby’s romance as Me", with Chris Garneau, the godfather of international top independent music and an American singer-songwriter and musician, arranging and arranging the music, and Adele used Matt Lawrence from sound mixer to bless him. It lasted for a year, and it was the first time to try lyrical healing, which was a minority genre. Dayanzi told this song with its unique magnetic voice. The lazy voice of shallow singing and natural emotion touched the deepest emotional resonance of everyone. The good singing was praised by many people inside and outside the industry, which triggered a heated discussion among netizens and fans.

  The new single behind-the-scenes luxury lineup adds fuel to the flames. Transnational cooperation detonates audition.

  The pure music version of "baby’s romance When I’m Alone", which was launched before, has attracted the public’s attention. The piano and electronic synthesizer arrangement throughout the whole song gives people a deep and lonely resonance. The pure music version has a slightly lonely atmosphere, and the hesitation and growth of being alone on the road to dreams is the theme that this song wants to express and convey to the audience. A year later, the brand-new masterpiece made the audience see the growth and sincerity of Big Eye.

  When asked why he chose this song as the new album of the year, Joseph said: "baby’s romance is an early classic work of American independent musician Chris Garneau, which he admired very much. I always had a wish that I could have the opportunity to perform this work in my own way. I am very happy this time, and I thank Chris Garneau for accepting this cooperation quickly after receiving the contact from our producer, and personally arranging and making music for me, and especially proposing to record harmony for me. It’s really a wonderful feeling. I can’t believe that I really cooperated with Chris! "In addition, Big Eye also invited Adele’s royal sound mixer Matt Lawrence and other masters to cooperate, making the whole song not only full of international standards, but also creating a dreamy music scene. It is understood that the behind-the-scenes luxury lineup of "baby’s romance When I’m Alone" has aroused heated discussion among fans once it was exposed, and the loneliness of the genre lingering in my ears has aroused a lot of netizens’ resonance.

  In addition, the outstanding production level of the song itself and Joseph’s mind-wandering interpretation endow this song with more imagination space. The balance of timbre levels and the appropriate proportion of vocal instruments show his diverse musical possibilities to the audience and bring them a brand-new audio-visual experience.

  Charming voice, interpretation of inner world, all-international team, creating luxury

  After "morning call for Good Morning Teenagers", the whole song "baby’s romance When I’m Alone" subverts Joseph’s always sunny and uplifting style, but focuses on psychedelic lyric lines, telling the depth and loneliness, self-restraint and loneliness in the process of growth. The release of the new list lasted for a year, and the cooperation between independent music masters in Europe and America triggered a new round of speculation among fans and the media about Joseph. What kind of existence is Joseph himself? Lively appearance and lonely heart, contradictory and harmonious coexistence, is he a so-called "deep autism"?

  In addition to master figures such as Chris Garneau and Matt Lawrence, Kirby Conn, a leading figure in modern romantic and aesthetic painting in Europe and America, was invited to personally paint Joseph’s new single "baby’s romance When I Am Alone". The new single cover attracted a lot of attention, and the silence, introversion, loneliness and profundity conveyed in the picture instantly attracted countless eyeballs. The combination of pictures and songs directly hit the 19-year-old boy’s heart, which was lonely and beautiful. It is reported that the cover of Chris Garneau’s version of "baby’s romance" was drawn by Kirby Conn earlier, and the two have cooperated tacitly as friends for many years. This time, Joseph not only invited Chris Garneau to personally arrange and make "baby’s romance as I Am Alone", but also invited Kirby Conn to draw the cover of this song. After ten years, their collaboration for this song is enough to add a lot of value and heat to "baby’s romance as I Am Alone", with the magnetic voice of big eyes singing softly. The interpretation of this song that hits the soul directly touches the deepest emotional resonance of everyone’s heart, which makes Joseph’s new 2017 single "baby’s romance When I’m Alone" hot before it is broadcast, and the expected value is bursting! And it is worth mentioning that,With the release of "baby’s romance When I’m Alone", it also includes the second trailer of art film, which was jointly planned by Benjamin Tucker, a cutting-edge British visual director, and the Joseph brokerage team and filmed in Monaco. Full of artistic vision and international team, the public is more looking forward to the appearance of this song and the full version of the art film!

  It is reported that "baby’s romance When I’m Alone" will also be the theme song of Joseph’s 17-year-old new photo book with the same name, and top production teams will join us. What surprises will Big Eye bring us next? Let’s wait and see!

通过admin

It is difficult to identify the compensation for intellectual property damage, how to solve it?

  Winning the lawsuit, but not getting much compensation, or even losing the market, is an embarrassment for the obligee in many intellectual property cases.

  "For a long time, China’s judicial practice has been plagued by the difficulty in calculating the compensation for intellectual property damage and the low amount of compensation awarded, and the trial of intellectual property cases is widespread ‘ Argument on emphasizing infringement and neglecting compensation ’ The phenomenon. Due to the lack of clear reasoning about the amount of damages in the judgment, both the original defendant and the defendant were unconvinced by the verdict. " Wu Handong, director and professor of the Intellectual Property Research Center of Zhongnan University of Economics and Law, pointed out at the "Seminar on Judicial Protection of Intellectual Property".

  On the occasion of the 16th World Intellectual Property Day, the Publicity and Education Guidance Office of the Central Political and Legal Committee and the Institute of Applied Law of China, the Supreme People’s Court jointly held a seminar on judicial protection of intellectual property rights. Experts and scholars from academic and practical circles have conducted in-depth discussions on the worldwide problem of determining the amount of compensation for intellectual property damage and put forward solutions.

  It is common that the amount of damages is low.

  In the face of repeated prohibitions of intellectual property infringement, many experts pointed out that an important reason is that the amount of damages is not enough to effectively deter infringement.

  Through data analysis, the Intellectual Property Research Center of Zhongnan University of Economics and Law found that in copyright cases, the proportion of "actual loss", "illegal income" and "legal compensation" adopted by the court was 21.21%, 0.25% and 78.54% respectively. In trademark infringement and patent infringement cases, the proportion of "statutory compensation" is as high as 97.63% and 97.25% respectively. Wu Handong believes that excessive application of statutory compensation is a prominent feature of the judicial organs’ determination and amount calculation of intellectual property damage compensation in China.

  The calculation of damages is low, which is another feature of judicial organs in the trial of intellectual property cases. Wu Handong pointed out that the average compensation for more than 97% of patent, trademark infringement and more than 79% of copyright infringement cases in China is 80,000 yuan, 70,000 yuan and 15,000 yuan respectively, which is lower than the same patent licensing fee, advertising fee for cultivating trademark awareness or the average remuneration for similar works.

  "Between 2009 and 2013, the median amount of total compensation for patent litigation in the United States was as high as $4.3 million. Compared with the amount of compensation awarded in intellectual property litigation in developed countries, the problem of low amount of compensation for intellectual property damage in China is objective. " Wu Handong said.

  Li Mingde, director of the Intellectual Property Center of China Academy of Social Sciences, also pointed out according to data analysis that in copyright infringement cases, the amount of compensation for each work mostly ranges from several thousand yuan to 20,000 yuan. In patent infringement cases, the average amount of damages is about 80 thousand yuan. This is in sharp contrast with the amount of copyright damages of tens of thousands to hundreds of thousands of dollars and the amount of patent damages of millions to tens of millions of dollars in the United States and other western developed countries.

  The cost of patent research and development should be taken as an important reference factor.

  According to Yin Fenglin, an associate professor in the Department of Law and Intellectual Property, Chinese Academy of Sciences, how to effectively improve the compensation standard for patent infringement in China to a reasonable level is not only related to the interests of patentees, but also related to the implementation of the national innovation-driven development strategy.

  Yin Fenglin pointed out that there is an obvious direct correspondence between the patent price and the amount of patent infringement compensation. "According to the analysis of statistical samples, the average amount of patent infringement compensation in China is less than 100,000 yuan. Suppose the court decides that the amount of infringement compensation for a patent is 100,000 yuan, then the patent transfer price or price given by the patent technology user will usually not exceed 100,000 yuan. But in fact, the average technology research and development cost of each patent application in China is 441,000 yuan. "

  "It can be seen that the amount of patent infringement compensation and patent price in China are far lower than the research and development cost of patented technology. It is an exaggeration to say that if we rely on patent protection for technology research and development in China, we will not only make profits, but will generate huge losses. " Yin Fenglin said.

  Yin Fenglin believes that to solve this dilemma, the fundamental policy is that the amount of patent infringement compensation should be higher than the R&D cost of patented technology, and the people’s court can take the R&D cost as an important reference factor when applying the calculation method of statutory compensation.

  "At present, the calculation method of compensation for intellectual property damage in China usually adopts the principle of leveling, that is, how much the right holder loses and how much the court orders the defendant to compensate, which greatly underestimates the actual value of infringed works, patented technologies, designs, trademarks and trade secrets." Li Mingde said.

  He said that if the court can determine the loss of the obligee, the benefit of the defendant or a reasonable multiple of the license fee based on the market value of the relevant works, patented technology, designs, trademarks and trade names, rather than simply based on the value of the created works, designs and trademark products themselves, it can award the obligee a reasonable amount of damages.

  The amount of compensation should conform to the law of market value

  "The ultimate concern of justice lies in justice, and the amount of compensation conforms to the law of market value, so the people can feel justice; In violation of the law of market value, the people will feel unfair. " Lin Guanghai, vice president of Guangzhou Intellectual Property Law Institute, said frankly.

  Lin Guanghai believes that compared with punitive damages, it is more operable and predictable to determine tort compensation from market value, which can better balance and balance the innovation incentives for the creation and application of intellectual property rights.

  "Determining the amount of damages from the perspective of market value can not only make up for the loss of the obligee, but also convey the concept that intellectual property rights are valuable to the society and warn potential infringers not to do things that violate the rules." Li Mingde said.

  Li Mingde further pointed out that the amount of damages thus determined will also make the infringer realize that instead of paying high damages for infringement, it is better to seek permission to use related works, patented technologies and designs after paying reasonable fees. On this basis, the court can also apply two to three times the high damages to those malicious infringers or repeated infringers, forcing them to either go bankrupt or return to the normal market competition order.

  "In addition, we should also highlight the important role of criminal punishment in cracking down on and preventing intellectual property crimes, innovate the prosecution system of intellectual property crimes, lower the threshold for criminal infringement of intellectual property rights, and improve the deterrence of criminal judicial protection of intellectual property rights." Wu Handong said.

  However, Lin Guanghai also pointed out that there is no "standard answer" to the specific amount of compensation in a case, and it is usually not "zero cost" for the parties to obtain fair compensation. Therefore, the judicial judgment of intellectual property rights must fully analyze the law, correctly reflect the characteristics of the market value involved in the case, reasonably balance the interests of all parties, and prevent money from overriding everything. (Guangming Daily reporter Yin Wei)

通过admin

Interview with the person in charge of vivo products: X100 series sales are hot, and a follow-up order has been arranged.

On the evening of November 13th, a series of new machines were officially released, including X100 and X100 Pro models, starting at 3999 yuan. The new machine pursues "perfect image, perfect performance and perfect experience" with a new generation of self-developed image chip V3, a brand-new upgraded image experience, Tianji 9300 chip jointly developed with MTK, and blue heart model with excellent intelligence.

After the meeting, Huang Tao, vice president of vivo products, and Han Boxiao, general manager of vivo X series products, accepted media interviews and answered questions of interest to everyone. Let’s see what they said.

This launch of vivo X100 series is not a simple product launch, and technology brands’s "Blue Technology" of vivo also appeared at the launch. The so-called "Blue Technology", in Huang Tao’s words, "is the cornerstone of the core competitiveness of vivo products and the source of leading product experience", which includes four aspects: Blue Crystal Chip technology stack, Blue Ocean Endurance System, Blue Heart Model and Blue River Operating System.

At present, these four technologies are applied to the new products of this conference. The first three technologies are used in the vivoX100 series, and vivo WATCH 3 is equipped with the Blue River operating system. Among them, the big blue heart model left the deepest impression on me.

  • Blue heart model: end-side AI has been switched on.

Blue-core big model, vivo’s self-developed universal big model matrix, vivoX100 series fully covers the core application scenarios through the end-side deployment and cloud service of large parameter AI computing power. Figurative to the product, Huang Tao showed the function of the blue heart small V wisdom assistant to everyone at the press conference. On the vivo X100 series, it can provide excellent semantic search, super question and answer, super writing, super drawing and super intelligent interaction.

When referring to the degree of functional completion, Huang Tao said that the vivo X100 series has a complete end-to-end and cloud model capability, and the end-to-end AI of the X100 series has been fully tuned. In other words, Blue Heart Small V is not just a "try-on", and some of its smart functions can be realized without networking locally.

Of course, at present, it is not the final state of "Blue Heart Small V". vivo will gradually build mobile phone applications, and its functions will become richer and stronger. "The function that is put in now is also the most comprehensive and best that everyone experiences on the mobile phone side."

Because of the end-side deployment of AI, its intelligent function has certain requirements for the hardware of the mobile phone, such as the AI computing power of SoC and at least 8GB of DRAM space. As for whether the future products of vivo will support relevant AI functions, Huang Wei said that vivo is still planning accordingly.

  • Blue Crystal Chip technology stack: Definition Makes Chip Play Higher Value.

Technology stack, a blue crystal chip, is also a highlight of this conference. After all, the performance of Tianji 9300 jointly developed by vivo and MediaTek is excellent, and the self-developed video chip V3 has brought excellent 4K movie portrait video experience.

Talking about the joint research and development of vivo and MediaTek, Huang Tao said: "We have always felt that there are three levels of cooperation, the first is the adjustment mentioned in the past, and the second is the research and development and definition. The so-called definition is to do something together from scratch. In fact, two or three years ago, we have been talking about what our chip looks like on X100. This is our so-called definition. "

Han Boxiao also added: "We are open to each other at every track. From the beginning of chip design, there are many things. We ask them to design according to our standards in advance." The advantage of this is that whether it is performance release or functional adaptation, Tianji 9300 can achieve a very high degree of fit with vivo’s mobile phone.

In addition, vivo also has enough confidence in the self-developed image chip V3. When talking about which is stronger or weaker than 15 Pro video shooting, Huang Tao said frankly: "If it is a normal scene video shooting, we can probably achieve 80% or 90% of Apple’s, mainly due to some problems caused by power consumption", but with the blessing of the self-developed video chip V3, "In the 4K portrait video scene, we will definitely surpass it, which is certain". At the same time, "we are definitely ahead in the whole Android, and this is absolutely certain."

  • Blue Ocean Endurance System: Lightness and thinness are in the same place, and we will continue to focus on it in the future

The Blue Ocean battery life system is multi-pronged, and at the same time, it creates a brand-new model of open source, consumption reduction and efficiency improvement to meet the new needs of users for mobile phone battery life. Reflected in the vivoX100 series, the battery capacities of X100 and X100 Pro are equivalent to 5000mAh and equivalent to 5400mAh, respectively. Among them, X100 uses dual-cell 120W wired flash charging, X100Pro uses dual-cell 100W wired flash charging, and supports 50W wireless flash charging. Under the optimization of the system, it can achieve 10 days of long standby, nearly 8 hours of heavy game life, and 4 seconds of zero-power quick start, so that users can stay away from power anxiety.

It is worth mentioning that this vivo X100W series mobile phone not only supports the fast charging of private protocols, but also supports more general protocols, and the power can reach 100 W. This provides great convenience for friends who travel frequently.

Han Boxiao mentioned that one of the advantages of the Blue Ocean battery life system on the vivo X100 is that it is fast (charging) and large (capacity) on the image flagship, and at the same time it is relatively light and thin. "We will focus on the battery this year to next year, and even in the next three to five years."

As the image flagship of the Blue Factory, the image of vivo X100 series will naturally be greatly upgraded: X100Pro is equipped with a one-inch main camera to achieve leapfrog improvement in image quality; At the same time, it is also the first mobile imaging equipment equipped with Zeiss APO super telephoto lens. With the blessing of floating lens group technology, X100Pro has more extreme color difference control and telephoto image quality with resolution performance. X100 is not weak either. vivo directly moved X90 Pro+’ s large bottom periscope telephoto, and upgraded the aperture to f/2.57 to support telephoto macro function.

Vivo also has its own in-depth thinking about the choice of multi-focus segments. Han Boxiao said that in the previous generation of products, when selecting the focal segment, some people persuaded to change 3.5X to the mainstream 5X, but because the experience of 3.5X at that time was better, the 3.5X scheme was still chosen. "The logic of choosing the focal section today is the same. I also have other alternatives, but I just choose which one is the best for our product, regardless of cost and space, which one is the best choice."

In this regard, Huang Tao also added: "What we want is what is the most important focal length when users take pictures", and how to measure the user’s demand for focal length. "When taking pictures, people will really be willing to save and send them out. I think this is the most useful for users."

This year, the telephoto of vivo X100 series is a highlight, because vivo has customized higher standards than the industry to pursue better results. "From the very beginning, we set up the lens structure design, selection and chip customization," said Han Boxiao.

Based on excellent telephoto images, vivo X100 series also has a fist function, that is, "telephoto hanging sun", which can help users easily shoot a round of perfect and warm red sun. "This is a typical process from consumer demand insight to final technology development and key implementation."

Han Boxiao explained this in detail. When the vivo imaging team conducted research on users, it was found that many consumers thought that the most important moment in their lives was the moment when the mobile phone was most needed to play the role of camera ability. And the sunset is precisely this important moment. For vivo, this is a typical star scene, and the image value that the sunset can play is taken well.

Of course, this is a complicated and difficult process, and it took vivo about two years to realize this function. It is this insight and investment that creates the unique differentiation advantage of vivo X100 series.

The price of vivo X100 series is indeed low enough. Compared with the increase of vivo X100, it will be sold at 3999 yuan. Compared with X90Pro+, X100 Pro has been upgraded by leaps and bounds in many aspects, such as image and battery life, but the price starts at 4999 yuan.

Good products and the price of "real fragrance" have also brought explosive sales. In the interview, Huang Tao revealed that the vivo X100 series was sold for 5 minutes, which exceeded the whole-day sales of the X90 series. Before the deadline, the author also checked the latest data. On the day of the conference, the sales volume of X100 series pre-sales increased by 740% compared with that of X90/X90 Pro.

"As you can see, I have just been sending messages on my mobile phone, that is, I am arranging to chase the order. Although some devices have a long cycle, it is a happy distress for us." Huang Tao said.


mobile.zol.com.cn
true

https://mobile.zol.com.cn/842/8420925.html
report
5715
On the evening of November 13th, the new vivo X100 series machine was officially released, including X100 and X100 Pro models, starting at 3999 yuan. The new machine pursues "perfect image, perfect performance and perfect experience" with a new generation of self-developed image chip V3, a brand-new upgraded image experience, Tianji 9300 chip jointly developed with MTK, and blue heart model with excellent intelligence. After the meeting, …
通过admin

In the first month of "weaning", the sales of new energy car companies plummeted by over 80%! Weilai reduced the price by over 100,000 yuan? Here comes the response.

Every reporter | Sun Lei Li Xing every editor | Fan Wenqing Pei Jianru Lu Xiangyong    

CFF20LXzkOxjjiaeH9ibalicYUavQTWbY6mib3LDSTdBicgCpAn3JfP227c0KOibN1CPrzwQ5J2PkeE28udt4zIia2ibzg.jpg

Tesla’s price reduction at the beginning of this year was a "fierce drug", which put pressure on a number of new domestic car companies. It is reported that Tesla China won an order for 30,000 new cars within three days after the official announcement of price reduction on January 6, 2023.

On February 1, a number of new energy automobile companies announced the delivery of new cars in January 2023. From the data point of view, at the beginning of the new year, the "national subsidy" for new energy vehicles that lasted for 13 years officially stopped. Most new energy vehicle companies generally experienced an expected decline in January, but some car companies significantly exceeded expectations. Among them,Only one new car-making force has achieved a monthly delivery of over 10,000 vehicles.

TCC57Jgxdzm8rBOLV2xictrUkvDVAcaJdj5Kx78RprkehfC3uWVeKQfChwXe4MtFMhofO2UiaYkKq47QiagmgRQzw.jpg

Watchmaking: Every reporter Sun Lei

CFF20LXzkOwNfsay86cib4p0S2T0NfBIZicSMl7tYnKBaibmLibs8uIQI1mZYasibU5KFf6wlMM5EENdMic3ibFTHCmUw.png

The new forces are only ideal over 10,000, and the zero run is reduced by 80%.

Specifically, LI still maintained a strong momentum. Although it failed to deliver more than 20,000 vehicles per month again, it still ranked first in the new car delivery list of the new car-making forces in that month. Data show that in January, LI delivered a total of 15,100 new cars, up 23.4% year-on-year. Since the delivery, the cumulative delivery volume in LI has reached 272,500 vehicles.

LI said that as of January 31, 2023, LI had 296 retail centers nationwide, covering 123 cities; There are 320 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities. In addition, the new car ideal L7 will be officially released on February 8, 2023.

TCC57Jgxdzm8rBOLV2xictrUkvDVAcaJdXpgPpTuLWHd8m8XVTzTRL1ePote9E41G51cvDXXibXMBpUhet6O84jg.jpg

Image source: Photo courtesy of the enterprise

After LI, Weilai delivered 8,506 new cars in January 2023, including 2,190 high-end intelligent electric SUVs and 6,316 high-end intelligent electric cars. As of January 31, 2023, Weilai has delivered a total of 298,000 vehicles.

Nezha ranked third, delivering 6,016 new cars in January, down 45.4% year-on-year. Among them, 3,487 vehicles were delivered by Nezha V, 1,012 vehicles by Nezha U and 1,517 vehicles by Nezha S. As of January this year, Nezha has delivered a total of 254,000 vehicles.

TCC57Jgxdzm8rBOLV2xictrUkvDVAcaJdKR4SjqJDEojgpYqHvSWYv7KArumBH5In5JN0cEzuSIibDlQnoNrZNCQ.png

Image source: Every reporter Zhang Jianshe (data map)

Xpeng Motors delivered 5,218 new cars in January, of which G9 delivered 2,249. Xpeng Motors said that the change in delivery data was due to the delay of some deliveries during the Spring Festival, and the monthly delivery volume reflected the seasonal slowdown of the Spring Festival holiday since mid-January.

TCC57Jgxdzm8rBOLV2xictrUkvDVAcaJdXdIYPgDYdIJK5wCnuOFvz39Ox86CJFFDkpyicF9hNFroibGFYSGUxjTw.jpg

Image source: Every photo by reporter Zhu Wanping (data map)

National business daily reporter learned that the newly redesigned Tucki intelligent coupe P7 will be unveiled in the near future. According to the plan, Xpeng Motors will have two new cars on the market in 2023, and replace the existing three old models, with the goal of delivering 200,000 vehicles throughout the year.

In January, the fifth place in the new car delivery list of the new forces was the zero-running car. It is worth noting that,Zero-run cars have been going downhill since the IPO, with only 1,139 vehicles delivered in January, a sharp drop of over 80% from the previous month.The zero-run car announced that the C11 extended-range version of the zero-run car will be pre-sold on February 9 this year.

In terms of new car brands of traditional car companies, the latest sales data released by Ai ‘an showed that its sales volume in January was 10,200, but it was 36.3% lower than the same period last year. On February 1st, GAC Aian announced that the new version of AION S Plus, 70 Lexiang Edition, was officially launched, with a price of 149,800 yuan, with a view to accelerating the sales target of 500,000 vehicles in 2023.

TCC57Jgxdzm8rBOLV2xictrUkvDVAcaJdJrs8ib62LzylGvNqUzDzLIAp1VSsvyZf4IJ2LrfXSzLwYSth1avWhQg.jpg

Watchmaking: Every reporter Sun Lei

According to the delivery data released by AITO brand, the delivery volume of the series in January reached 4,475 vehicles, and more than 80,000 vehicles have been delivered. It is worth mentioning that at the beginning of January, AITO officially announced that some models of its M5 and M7 cars would be adjusted in price. Among them, the adjusted price of Wujie M5 EV starts from 259,800; After adjustment, the price of the M7 in Wenjie started at 289,800.

It is worth mentioning that, after the price adjustment, the price of the M5 EV has been the same as the starting price of its extended-range model. In the past, due to the cost of raw materials, the price of the pure electric version of the same model was generally higher than that of the extended-range or plug-in hybrid version. For example, the starting price of the pure electric model of Changan Deep Blue SL03 was 189,900 yuan, while the starting price of the extended-range model was 171,900 yuan. The starting price of BYD Han EV is 2000 yuan higher than that of Han DM model.

CFF20LXzkOwNfsay86cib4p0S2T0NfBIZicSMl7tYnKBaibmLibs8uIQI1mZYasibU5KFf6wlMM5EENdMic3ibFTHCmUw.png

Is the hybrid market also "lying down"?

Some people think that as Tesla, Tucki and AITO reduce the price of their pure electric vehicles, the market popularity of extended-range or plug-in hybrid vehicles may be affected. According to the data of the Federation, in 2022, the cumulative retail volume of domestic PHEV models was about 1.42 million, up 160.5% year-on-year, and the growth rate was better than that of pure electric vehicles and the market.

However, there are also views that with the expansion of the market scale, the supply of range extenders, hybrid engines, reducers and other components carried by extended-range or plug-in hybrid vehicles has formed a scale effect, and it has a certain price adjustment space. On the other hand, due to the particularity of vehicle structure, the cost of power battery is not high in extended-range or plug-in hybrid vehicles, which also enables it to better cope with risks such as cost fluctuation of raw materials related to power battery.

TCC57Jgxdzm8rBOLV2xictrUkvDVAcaJdpBvj1va3kEhmbe6ZWgVCDc8WF1OpYMIeTQ85uF6QZNdL6CklicE1vvQ.jpg

Image source: AITO auto official micro-screenshot

Yantu Automobile also announced the delivery data in January 2023. The data shows that Lantu Automobile delivered 1,548 new cars in January, down 10.5% from the previous month, and the average transaction price exceeded 382,000 yuan. Lu Fang, CEO of Lantu Automobile, said: "In January, it was the Spring Festival holiday, and the daily operation of national sales stores and users’ licensing were greatly affected."

In addition, 3,116 new cars were delivered in January, a year-on-year decrease of about 12%. On January 10, Extreme Krypton said that the Extreme Krypton Smart Factory will use the Spring Festival holiday and the period before and after it to upgrade its production line. It is estimated that the time for upgrading the equipment production line will be from January 11 to February 1, 2023.

It is worth noting that,BYD’s sales of new energy vehicles remained bright in January, with a sales volume of 151,300 vehicles, a year-on-year increase of 62.44%.Among them, the sales volume of pure electric passenger cars was 71,300, a year-on-year increase of 53.79%; There were 78,800 plug-in hybrid passenger cars, a year-on-year increase of 69.37%.

TCC57Jgxdzm55PJInxL5efsbS4o55kgGz1yPTSv7DTPRkEiaHmAicRibJrU8iaDSicT0Zds4KhIriav8KC6WL4GUictVQ.jpg

Image source: Every photo by reporter yan wang

BYD’s Tengshi brand continued to grow, with sales of 6,439 vehicles in January, up 7.3% from the previous month. Among them, the average transaction price of Tengshi MPV D9 was 410,000 yuan, which also broke the old pattern of foreign brands dominating the traditional luxury MPV market. It is reported that since its listing, the cumulative order volume of Tengshi D9 has exceeded 50,000 vehicles.

According to the data released by the Association, the retail sales volume of narrow passenger cars in January is expected to be 1.36 million, down 34.6% year-on-year and 37.3% quarter-on-quarter. Among them, the retail sales volume of new energy is expected to be 360,000 vehicles, with a year-on-year increase of 1.8%, a month-on-month decrease of 43.8% and a penetration rate of 26.5%. According to the analysis of the Federation, in January, under the influence of factors such as pre-consumption, epidemic distribution and early Spring Festival, the growth rate of the automobile market declined.

At the beginning of the new year in 2023, the subsidy for new energy vehicles that has been implemented for 13 years has withdrawn from the historical stage. The so-called subsidy refers to the purchase of qualified new energy vehicles, which can get a one-time subsidy. In 2010, the Ministry of Finance began to pilot subsidies for privately purchased new energy vehicles, and in 2013, a unified national subsidy standard was officially introduced. After that, for more than ten years, the subsidy standard was 60,000 yuan for buying a new energy vehicle at the beginning, and finally the benefit amount was reduced to 10,000 yuan. According to the latest statistics released by the Ministry of Industry and Information Technology, from the beginning of the policy in 2010 to 2020, the subsidy for new energy vehicles has exceeded 152.1 billion yuan, covering at least 3.17 million vehicles.

Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the sales growth of new energy vehicles has entered a bottleneck stage, and it will be a serious problem after the new energy subsidy policy is withdrawn from the market in 2023. "The price increase of new energy vehicles in the early stage was too high, and the orders were less. Then the price reduction of head enterprises such as Tesla was superimposed, which caused consumers’ wait-and-see mood, and the sales volume dropped significantly from the previous month." Cui Dongshu said.

CFF20LXzkOwNfsay86cib4p0S2T0NfBIZicSMl7tYnKBaibmLibs8uIQI1mZYasibU5KFf6wlMM5EENdMic3ibFTHCmUw.png

Weilai’s highest discount is over 100,000? Official response

On February 2, some media reported that Wei Lai (09866.HK)The price reduction promotion was started for the 2022 ES6 and ES8 models, with a maximum drop of over 100,000 yuan.

"The 2022 ES8, ES6 and EC6 are about to usher in a new generation of models.At present, there are still a small number of exhibition cars and stock cars available for sale, and these vehicles can enjoy the exhibition car policy.. In response to the above news, the relevant person in charge of Weilai replied to the reporter of national business daily.

However, the report said that the maximum decline of over 100,000 yuan has not been clearly confirmed by Weilai. The above-mentioned person in charge of Weilai only explained that Weilai Japan often has replacement policies, financial policies and technology configuration packages for users to choose from. At present, it is still valid for 2022 ES8, ES6 and EC6 models, among which financial policies are more favorable to car buyers. "The 2022 ES8, ES6 and EC6 models are equipped with 8155 intelligent cockpit chips and Alder intelligent system, and they are still very competitive intelligent electric vehicle products on the market. Weilai will update and maintain the Alder intelligent system software for a long time." The relevant person in charge of Weilai said.

According to the above media reports, the 2022 ES8 and ES6 can still enjoy the subsidy of over 10,000 yuan from Weilai for national new energy vehicles, and the loan has zero interest and zero handling fee for three years. If the old car is replaced in Weilai, Weilai will also give a replacement subsidy of 15,000 yuan. If it is a vehicle with an inventory cycle of more than 120 days, not only can you enjoy a cash discount of up to 40,000 yuan, but Weilai also presents a worry-free service package (including commercial insurance) worth over 10,000 yuan to the owner. In addition, for the promotion of the 2022 ES6 and ES8, Weilai also directly presented NIO Pilot complete package worth 39,000 yuan. If users choose 4,900 yuan NOMI and 6,500 yuan augmented reality, Weilai can also give a discount of 9,600 yuan directly.

CFF20LXzkOxGAthlJz2fQdBDYHjMEPUfeujIgia5IsSlfVVSSefvXxOCAkwPKYwdxEX9C9VxSYib14v7nMCn1KzQ.jpg

Image source: Wei Lai official website

In December last year, Qin Lihong, co-founder and president of Weilai, told reporters that before June 2023, Weilai would complete the iteration of the full range of ES8, ES6 and EC6 models to NT2.0 platform. At the "NIO Day2022" held in December last year, Weilai built a replacement model based on the second generation technology platform NT2.0 — — The new ES8 has been released to the public, and it is planned to start delivery in June this year.

The reporter checked Weilai official website, APP, etc. and found that the specific preferential sales plan for the 2022 ES8, ES6 and EC6 model exhibition cars and stock cars has not been announced. As for the opening time of the price reduction promotion activities of the above three replacement models, Wei Lai has not responded as of press time.

According to the previously disclosed plan, in the first half of 2023, Weilai will launch five new models. By June, 2023, Weilai will have 8 models on sale simultaneously, among which three models are the new generation models of ES8, ES6 and EC6.

CFF20LXzkOxGAthlJz2fQdBDYHjMEPUfvp91ye6rtiavCsXmyYGuzKiaK4LwM4OrqQricDY9CamL3eEiazM0C6YBOQ.jpg

Image source: Every photo by reporter Zhu Wanping (data map)

Li Bin, chairman of Weilai, made it clear at the "NIO Day2022" media meeting that it is expected that by the fourth quarter of next year, the outside world will see the sales potential of Weilai’s entire second-generation platform product portfolio.

Reporter |Sun Lei Li Xing Edit |Fan Wenqing Pei Jianru Lu Xiangyong Du Hengfeng

Proofread |Sun Zhicheng

CFF20LXzkOyYmal29zn37N5Bg2NQ4tyN4ylvMFyM3VmF4x90Uj4cDmoEphibia4RN55ibIXmqU1Od9w2Q5nhA08lA.png

| national business daily  nbdnews  Original article |

Reprinting, editing, copying and mirroring are prohibited without permission.

通过admin

I draw illustrations for masterpieces: the creation and speculation of a middle school student.

When I got the book "I Illustrate Famous Books-A Little Girl’s Private Book List and Graffiti in Haidian" published by 21st Century Publishing House, I saw the sincere works of contemporary middle school students full of creativity and speculation.

This book originated from the author’s daydream. When Liu Tianyun, a fashion student in Grade Two of the High School Attached to Peking University, was chatting with her parents about the books she had read recently, she suddenly had a "daydream": drawing illustrations for her favorite masterpieces. Because the illustrations in many books are not what she thinks. Liu Tianyun wants to draw the world in her own mind and express the beauty she thinks. At the same time, I always heard many students say that they didn’t know what to read, so Liu Tianyun thought, while drawing illustrations, I would like to share with you a list of books that I like. Teacher Jiang Xun said that the author is blessed by heaven and earth, but everyone familiar with the author knows that she still has unimaginable efforts, sacrifices and efforts. During the year of writing, there were dozens of crashes and crying. Liu Tianyun cursed and swore for several times that he would never paint or write again, but in a few days, he silently picked up the brush. It is conceivable that the publication of this book itself is not the author’s greatest benefit, but the entanglement, tribulation, collapse and persistence suffered during the publication process are the wealth that can be enjoyed for life. I envy her for gaining such a rich life experience at an early age.

Illustration of Mango Cat

The structure of this book is also quite interesting. The author has selected 25 classics from nearly a thousand reading experiences, covering the first grade to the ninth grade, and created 75 illustrations and 25 reading notes based on them. The books recommended by the author focus on "atypical" masterpieces. Although these works are not familiar to most parents, most of them have ways to prove their "strength". For example, Lord of the Flies is the most influential masterpiece of British Nobel Prize in Literature winner Golding; Asimov, the author of Eternal End, is a master of science fiction, and has won the Hugo Award and the Nebula Lifetime Achievement Master Award, the highest awards in science fiction. The author of "Golden Insects Fly at dusk" won the highest prize in children’s literature, the International Andersen Prize; The global sales of "Cat Warrior" exceeded 80 million copies; What kind of life do you want to live? was selected as a Japanese primary school textbook, and many works in the book list won the Newbury Children’s Literature Award (one of the most influential awards in the field of international children’s literature).

Liu Tianyun’s writers are also widely distributed: the United States, Britain, France, Germany, Japan, Australia, Sweden, Norway, South Korea … In addition, this round of books does not include Chinese classics for the time being, because most of them are relatively familiar, and many of them are required readings in class, so there is no repeated recommendation.

Illustration of Mao Mao

Wang Donghua, a well-known family education expert, felt deeply after reading this book: "I Illustrate Famous Books" is a reference book list selected for peers from a child’s dimension and from his own reading practice. Not only did she write a brief introduction to every famous book she read, but she also wrote some beautiful stories, plots, characteristics, and even her own experiences and comments on the book. It can be said that it is a very good bridge book for children to read famous books. "

Illustrated "What kind of life do you want to live"

Zhang Pincheng, a famous children’s literature writer, commented in a different way: "This book is actually a reading note written by Liu Tianyun with a brush after reading famous books from primary school."

Professor Wu Bin, a well-known ceramist and painter who has been engaged in art education for more than 20 years, made a detailed comment on this book from the perspective of painting: "It is not easy to draw illustrations for famous works, it is a’ re-creation’ behavior of the illustrator, a good literary work, it bears the writer’s unique life experience and sentiment, and it is the art of language. If readers can combine the contents of pictures in the reading process, they will undoubtedly extend their reading space and enrich their readers. It requires picture book authors not only to have modeling skills, but also to have good literary accomplishment.

Liu Tianyun didn’t calcify her painting form, nor did she "change with the constant", but she had her own thinking and creativity, and treated each literary work differently, such as; In order to express the illusion in the mystery of detective novels, Endless is a print effect with strong contrast between black and white. "Animal Farm" is a political fable, in which the lines are sketched, and the expressions of animals are well held. Little Women and The Count of Monte Cristo are both classical masterpieces. She uses techniques similar to black-and-white movies, with appropriate scene rendering and delicate and realistic characterization, which makes people feel immersive. When reading "Grandma’s Apology Letter", she vaguely read out the faint sadness in the book, so her illustrations adopt blue tones, which appropriately reflect the connotation of literary works; In the book "What kind of life do you want to live" by Japanese writer Yoshino Gensaburo, her illustrations seem to have some Miyazaki Hayao style, fresh and romantic, and there is a feeling that people want to return to nature. "

Illustration of Little Women

A parent of a middle school student in Beijing left a message to the author: "Behind each painting is a book, which is another interpretation of the original work. The wonderful words are graffiti, handwriting, elegance and calmness, and sincerity! Reminds me that I also want to read those books … "

通过admin

How to make consumers "easier to get rid of the old and more willing to replace the new"? Actively practice in many places to get through the "blocking point"

CCTV News:In March this year, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods. Subsequently, the Ministry of Commerce and other departments successively issued the Action Plan for Promoting Trade-in of Consumer Goods and the Implementation Rules for Automobile Trade-in Subsidies. Various localities have successively issued implementation plans and introduced policies such as subsidies and concessions.

In the past two months, the reporter visited and found that, driven by the policy, the number of consumers who are willing to redeem has increased significantly. However, some consumers have encountered difficulties in recycling. In particular, some old large household appliances are difficult to handle. Where are the blocking points and difficulties? How to make consumers "easier to get rid of the old and more willing to replace the new"? Let’s take a look at the difficult problems in home appliance recycling.

Mr Meng, who lives in Beijing, wants to buy a new refrigerator recently, but the old refrigerator has not been disposed of. "This refrigerator cost more than 1,000 yuan when it was bought. It has been used for three or four years. Now it looks a little small, and it is a bit old. I want to change it to a new one, but I found a recycler and only agreed to receive the goods from 20 yuan. This is too cheap."

Shang Libo, a citizen of Qingdao, also said: "When the washing machine was bought at that time, it was more than 4,000 yuan. Now it is only a few tens of dollars to check the recycling on the Internet. There is also a refrigerator, which was also three or four thousand yuan when it was bought. Now it is only ten pieces and eight pieces to recycle. People say no, it is not enough to lift it down, so heavy."

Why is the recycling price so low? The reporter saw a car of used household appliances being unloaded at this recycling point.

In the interview, the reporter learned that recyclers will not refer to the brand and market price when recycling used household appliances, but only evaluate them according to the size and transportation distance of used household appliances. In Beijing and other cities, because of the high rent and remote location of transit sites, the recycling cost is high. The difficulty of small cities is mainly that there are fewer recycling outlets and there are no large-scale and standardized recycling enterprises.

Shi Feng, deputy manager of China Renewable Resources and Environment Co., Ltd. said: "At present, the enthusiasm of the operators at the recycling end and the front end is not particularly high, and the profits are relatively low." 

Why does the replacement of used household appliances emphasize "recycling" at the same time?

In fact, in this round of documents related to promoting the trade-in of consumer goods, it is also mentioned that it is necessary to improve the recycling system of used household appliances. Why should we emphasize recycling? What is the value of recycled waste household appliances?

In this waste household appliance dismantling factory in Yutian, Hebei, the reporter saw that workers were skillfully dismantling refrigerators on the assembly line. Here, 3 million sets of waste household appliances can be dismantled every year, and 60,000 tons of resources can be recovered. After that, these recycled materials extracted from waste household appliances will be transported to manufacturing enterprises to become raw materials for new products.

Experts say that renewable resources are an effective supplement to primary resources. In 2023, China recycled about 260 million tons of waste steel, which ensured more than 20% of crude steel production needs. Up to now, the number of household appliances such as refrigerators, washing machines and air conditioners in China has exceeded 3 billion. Every year, 100 million to 120 million used household appliances are eliminated. If these used household appliances are not disposed of properly, it will harm our environment.

Zhu Liyang, president of China Circular Economy Association, said: "Waste household appliances contain a lot of heavy metals such as lead and mercury, and hazardous wastes such as fluorescent powder and waste oil. If they are dismantled through informal channels, it will increase the risk of environmental pollution and cause serious waste of resources."

Experts said that waste household appliances entering the standardized recycling channel can not only reduce potential safety hazards and promote consumption, but also save resources, promote energy conservation and carbon reduction and protect the environment.

"internet plus Recycling" household appliances recycling is more convenient.

Now, it seems that low price, few outlets, and no one coming to recycle are the "embarrassing" problems encountered in the replacement of home appliances. How to get through this blocking point and smooth the consumption cycle of household appliances renewal? What are the practices in various places? Let’s go to Hangzhou, Zhejiang first.

Zhang Xiaoyi, who lives in Yuhang District, can’t use his computer because it is old and damaged. Under the recommendation of the community, he made an appointment for recycling used household appliances from the mobile phone applet. The staff of the recycling company came to the door soon, and Zhang Xiaoyi got the environmental protection fund from 20 yuan.

These waste household appliances will be clearly marked on the mobile phone applet. After recycling, they will be transported to the sorting center for sorting and warehousing, waiting to be sent to the downstream for dismantling and sales. Each household appliance will be labeled with a QR code, and the staff can scan it and enter the relevant information into the big data platform.

At present, Hangzhou, Zhejiang Province has established a whole chain of waste household appliances recycling from user recycling, transportation to dismantling enterprises. The reporter learned from the Yuhang District Bureau of Commerce that in 2023, only Yuhang District recycled more than 82,000 tons of used household appliances, and the retail sales of household appliances exceeded 5.76 billion yuan, a year-on-year increase of 43.5%.

Fu Rong, director of the Yuhang District Bureau of Commerce, expressed the hope that consumers can replace outdated household appliances with smarter, greener and more environmentally-friendly high-tech products by exchanging old ones for new ones, and enjoy the dividend of the times when technology is changing with each passing day.

"One-stop" for recycling, dismantling and reuse of recycling factories in home appliance enterprises

In Shandong, not only did the government implement relevant reward and compensation programs to help household appliances trade in old ones, but some household appliance enterprises also used their own production lines and logistics advantages to establish a more sophisticated recycling system for used household appliances. Let’s watch together.

In Laixi, Qingdao, Shandong Province, this home appliance recycling interconnection factory, which integrates "recycling, disassembly, regeneration and reuse", iron, aluminum, copper, some hard plastics, wires and wires produced by dismantling waste home appliances can be utilized as resources.

The person in charge calculated an account for us: taking a 220-liter refrigerator as an example, about 9 kilograms of plastic, 38.6 kilograms of iron, 0.6 kilograms of aluminum and 1.4 kilograms of copper can be produced after disassembly and circulation; A drum washing machine can remove about 11 kilograms of plastic, 23 kilograms of iron, 1.5 kilograms of copper and 0.5 kilograms of aluminum. These materials can be recycled.

Household appliance stores integrate resources for new ones and collect old ones at the same time.

In order to make it easier for people to replace their home appliances with new ones, many shopping malls and e-commerce platforms have now launched a one-stop service of "buy+collect old ones". Whether online or offline, when buying a new machine, just fill in the old model and express logistics personnel can come to the door for recycling.

In this home appliance store in Beijing, the salesperson told the reporter that recently, according to Beijing’s old-for-new subsidy policy and the preferential conditions of home appliance manufacturers, a home appliance can be given a maximum discount of 15%. At the same time, the price of used household appliances evaluated by small programs can be deducted to buy new machines. Household appliances that used to cost 10,000 yuan can now be cheaper than 1,500 yuan through trade-in, and manufacturers have also introduced convenient services. Users only need to move their fingers on their mobile phones to complete the replacement.

It’s easier to get rid of the old and more willing to get new ones.

It is easier to get rid of the old and more willing to get a new one. If the recycling channels are unblocked, the people can better enjoy the policy and upgrade their home appliances to intelligent and green, which will eventually benefit the environmental construction of energy conservation and emission reduction.

通过admin

How is the system running after the expressway resumed charging for one week? —— The relevant person in charge of the Ministry of Transport responded to hot spots.

Xinhua News Agency, Beijing, May 14th Question: How is the system running after the expressway resumed charging for one week? —— The relevant person in charge of the Ministry of Transport responded to hot spots.

Xinhua News Agency reporters Fan Xi and Wei Yukun

With the consent of the State Council, toll roads will resume charging at 0: 00 on May 6th. How has the expressway network toll collection system been running since the resumption of toll collection for a week? The relevant person in charge of the Ministry of Transport responded to this on the 14th.

The system runs smoothly and orderly, and the road network runs smoothly as a whole.

The reporter learned from the Ministry of Transport that as of 0: 00 on May 13, the optimized and improved expressway network toll collection system was running smoothly and orderly, and the road network was running smoothly as a whole, and the effect of canceling expressway provincial toll collection stations was further revealed.

According to the person in charge, from May 6 to 12, the traffic volume of the expressway continued to grow, and the overall operation of the road network was stable. The total traffic of expressways increased from 25,928,800 to 27,298,300, with an average daily increase of 228,300. Among them, the daily average number of buses increased by 47,800, and the daily average number of trucks increased by 180,500, which effectively promoted the resumption of work and production and the restoration of economic and social order.

After the cancellation of the provincial toll stations of expressways, the number of toll stations with daily average congestion of more than 500 meters in the whole network decreased by 6.9% compared with the same period of 2019, and the sections with congestion of more than 1000 meters decreased by 17.54% compared with the same period of 2019.

In addition, at present, 61.52% of vehicles (about 16 million vehicles) use ETC to pass quickly at the entrance and exit toll stations without stopping, and the utilization rate of ETC has increased by 19.32 percentage points compared with the same period of last year, among which the proportion of buses using ETC has reached 71.2%, and the proportion of trucks using ETC has also increased from 25.9% on May 6 to 31.45% at present. The efficiency of the whole network has been further improved.

Basically realize the real-time display of the charge amount.

The person in charge said that since the expressway toll was resumed for a week, the real-time display of the toll amount and "one pass, one bill, one deduction and one notification" have been basically realized.

Statistics from the Ministry of Transport show that from May 6 to 12, there were 180 million toll transactions on expressways across the country, and all the 9263 toll stations and 68604 toll lanes in the country displayed the toll amount in real time, and the toll was charged according to the principle of "deduction upon display".

According to reports, all 417 ETC cooperative banks across the country send SMS messages with deduction fees according to the unified template specification. Various places also provide payment information and bill inquiry channels such as App, applet and WeChat WeChat official account, which are convenient for consumers to inquire and supervise. In addition, all localities have taken the initiative to adjust the mileage charges outside the expressway toll stations around 133 cities, reducing the mileage charges by 485 kilometers and reducing the fees by about 3.1 billion yuan each year.

In terms of improving customers’ travel experience and issuing electronic invoices, the person in charge introduced that from May 6 to 12, an average of 81,521.57 telephone calls were provided to the public every day, with an average connection rate of 95.98%; A total of 448,700 toll electronic bills were issued nationwide, and 2,430,200 invoices were collected, with a tax credit of 10,954,200 yuan, which effectively reduced the financial cost and labor burden of transportation enterprises, and users no longer worried about one trip and multiple invoices.

Promote the "station withdrawal" work to go deeper and deeper.

After the provincial toll stations of expressways were abolished, a "net" was formed for the national expressways. However, the new online toll collection system also had some problems in the initial stage of conversion and running-in, which brought inconvenience to the masses.

The person in charge said that in view of the problems in the initial stage of system conversion, local transportation authorities made every effort to improve the system, optimize policies and improve services, and the system operation and service level were further improved. After the toll collection is resumed, the toll collection system runs smoothly and the road network runs smoothly as a whole. However, it is a complex systematic project to cancel the provincial toll station of expressway, which will continue to consolidate, improve, optimize and upgrade.

According to reports, in the next step, the Ministry of Transport will adhere to problem-oriented, goal-oriented and result-oriented, strengthen overall analysis and dispatching and road network operation monitoring, timely study and solve newly discovered problems, quickly handle customer complaints, and strengthen service personnel’s business training to promote the cancellation of provincial toll stations on expressways.

通过admin

Henan Liujiang Animal Husbandry Egg Selling "Golden Egg Price" Price Department will supervise

 Zhengzhou Liujiang Animal Husbandry "Yishan Yilin" direct sales stores

  Liujiang animal husbandry "relying on mountains and forests" claims to be an ecological grazing in organic eggs.

  Zhengzhou, China Food Network, September 3rd (trainee reporter Qiu Liangjing He Dao) Liujiang Animal Husbandry in Henan claimed that organic eggs could sell the "golden egg price", and the price of Liujiang Animal Husbandry eggs was one more than that of 6 yuan, which was more than 10 times higher than that of ordinary eggs in the market. On September 2nd, Zhengzhou Municipal Price Bureau said in an interview with China Food Network that although the price of eggs can be sold by enterprises at their own prices, it does not mean that enterprises can bid all over the sky, and the price should be supervised and managed by industrial and commercial departments and food quality inspection departments. If there is any act of raising prices by false propaganda and deceiving consumers, in violation of the relevant provisions of the price law, corresponding management and punishment will be given according to the provisions on administrative penalties for prices.

  "Adhere to forest stocking, adopt organic food and raise organic eggs ecologically", and Henan Liujiang Ecological Animal Husbandry Company claims that it has created a "villa-style" ecological raising of laying hens in China. Chickens eat natural cordyceps, whole grains, listen to music and live in five-star villas. However, the media reported that Liujiang animal husbandry not only used a variety of feed additives in laying hens, but also failed to achieve ecological grazing.

  A few days ago, some media reported that Liujiang animal husbandry used feed containing additives to improve its quality, with more than 10 kinds of additives. Liujiang Animal Husbandry responded that additives such as calcium hydrogen phosphate, ferrous sulfate, copper sulfate, manganese sulfate, zinc sulfate, sodium bicarbonate and potassium chloride all meet the requirements of the Catalogue of Feed Additives (2008) and are suitable for animal breeding.

  It is understood that Liujiang Animal Husbandry Co., Ltd. owns two egg brands, namely "Liujiang" and "Yishan Yilin". According to its product introduction, it adopts low-density grazing, an ecological grazing farm derived from ten thousand mu of natural forest, and adopts organic food. Chickens dig the soil freely for food, eat natural insects and weeds, organic soybean corn and organic packages carefully prepared by Astragalus, dried tangerine peel and honeysuckle.

  On August 31, the reporter found in the direct store of "Yishan Yilin" in Liujiang Animal Husbandry, Zhengzhou City that the price of a 32-box "Yishan Yilin" was 128 yuan, with an average price of 4 yuan/piece; "Yishan Yilin" Supreme -36 series ecological eggs, the price of 32 eggs is 198 yuan, with an average price of 6.18 yuan/piece. Why is the price of the same 32-piece package so different? A person in charge of the store said: "The stocking density is different, and the stocking density with high price is lower. There are fewer chickens per mu, and the natural Cordyceps obtained by chickens is richer, and the nutritional value of the eggs laid is definitely higher. The eggs do not contain any additives and hormones, which is more beneficial to human health."

  The reporter found that the store is currently promoting the sale of a "organic eggs for pregnant and baby". The staff of the store told the reporter: "organic eggs for pregnant and baby" is not for retail, and consumers can only buy it with an annual card. The annual fee for each card is 1580 yuan, and a total of 930 "organic eggs for pregnant and baby" can be purchased. Consumers with annual cards can call the manufacturer to deliver the goods at any time.

  Insiders pointed out that some farms use ordinary eggs as high-priced nutritious eggs, which have no certain safety indicators and are difficult to distinguish from color and size. Ordinary consumers can’t distinguish them. From the perspective of nutritional composition, they are not much different from ordinary eggs. These conceptual eggs covered with gorgeous coats are mostly fools. The profit of ordinary eggs is very thin, but after wearing a nutritious "hat", the "worth" will rise. The so-called nutrition and nature are actually a gimmick made by merchants.

  It is understood that there are two standards for eggs in China, namely "Hygienic Standard for Fresh Eggs" and "Standard for Pollution-free Eggs", but both standards are regulated from the perspective of food safety. Among them, the limit standards are set for toxic and harmful substances such as antibiotics, heavy metals and pesticides in eggs. As of press time, Liujiang Animal Husbandry also failed to provide relevant inspection report to the reporter of China Food Network, proving that the nutritional value of Liujiang Animal Husbandry Eggs is higher than that of ordinary eggs.

  According to the official website of Liujiang Animal Husbandry, the company’s chickens live in a "five-star villa", drink filtered pure water, eat natural Cordyceps and organic set meals, are accompanied by roosters, and lay eggs in music. There are 100,000 high-quality laying hens in stock, which can produce 20 million pieces of organic eggs every year, and most of them are sold to large supermarkets such as Dennis, Wal-Mart, Carrefour and Century Lianhua.

  Earlier, some media reported that Liujiang animal husbandry used feed containing additives to improve its quality. There were more than 10 kinds of additives, including prohibited additives explicitly prohibited by the state. After the media reports, the animal husbandry department of Jiyuan City, Henan Province supervised and monitored the feed factory and laying hen production field of Liujiang Company in Henan Province, and will inform them in time after the results come out. However, as of press time, Jiyuan animal husbandry department did not inform the media about the supervision and monitoring of Liujiang animal husbandry.

  In fact, enterprises that use the concepts of cordyceps eggs, native eggs, whole grain eggs and ecological eggs to promote their products have to mention Zhejiang Aerospace Agricultural Science and Technology Co., Ltd.. As early as March this year, the "Aerospace Village" earth eggs produced by the company were advertised as "natural environment grazing, eating grass, insects and other foods", but some of the earth eggs and stupid eggs came from farms and were fed with feed and antibiotics. The price can be about twice as high as that of ordinary fresh eggs. After media reports, Hangzhou Industrial and Commercial Department was suspected of false propaganda of "Yuhang Village" and asked it to change its packaging within the time limit. At the same time, various supermarkets in Hangzhou have taken off the "Aerospace Village" earth eggs. Since the "Aerospace Village" earth eggs were removed from the shelves, this brand of eggs has never appeared in the market again.

  Is it normal that the price of eggs raised in Liujiang animal husbandry is more than ten times higher than that in the market? On September 2nd, a staff member surnamed Chen of Zhengzhou Price Bureau said in an interview with a reporter from China Food Network that although the price of eggs can be sold at their own prices, it does not mean that enterprises can bid all over the sky, and the price still needs to be supervised and managed by the industrial and commercial departments and the food quality inspection departments. If there is any act of raising prices by false propaganda and deceiving consumers, in violation of the relevant provisions of the price law, corresponding management and punishment will be given according to the provisions on administrative penalties for prices.

  Organic eggs of Liujiang Animal Husbandry is really higher in nutritional value than ordinary eggs, its egg price is more than ten times higher than the market egg price, how the regulatory authorities will handle it, and whether its egg output is consistent with the sales volume, etc., China Food Network reporter will continue to pay attention. (End)

通过admin

Guannan: launching publicity activities of intellectual property rights into the community.

Recently, Guannan Market Supervision Bureau launched a publicity campaign on intellectual property rights in the community, answering questions for the masses and polishing the "eye-catching" to identify infringement and counterfeit and shoddy products.

Through the interpretation of laws and regulations, the distribution of publicity materials on intellectual property rights, and the display of counterfeit goods, this activity popularized the common concepts of intellectual property rights such as trademarks and patents to community residents, and provided policy consulting services to people in need. Based on the typical cases of intellectual property infringement investigated and dealt with in recent years, the staff taught simple methods to identify infringing and counterfeit goods, encouraged the masses to report illegal acts found in their lives in time, and jointly promoted the healthy development of intellectual property protection. 

In the next step, guannan county Municipal Bureau of Market Supervision will continue to follow up the protection of intellectual property rights, crack down on infringing, counterfeit and shoddy products, and organize more activities to popularize intellectual property rights, so as to enhance the public’s intellectual property cultural awareness of "respecting knowledge, advocating innovation, abiding by the law and fair competition".