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　　Unveiling e-commerce "sad marketing" routine

　　purpose Give priority to selling poor and miserable, "arouse sympathy" and improve sales effect.

　　picture Most of them are pictures of old people and children crying, or rendering harsh natural conditions. Most of the pictures are posed, previous or published online.

　　characters Falsification of data and facts; The language is sensational, describing misery, and labeling it as "helping agriculture" and "poverty"; Call on caring people to "help them"

　　case "Linyi apples are unsalable"; "100 million Jin of onions in Daliangshan are unsalable, and 9 cents a catty has not been bought"; "50,000 Jin of sugar orange 2 yuan can’t be sold"; "Slow-moving grandfather", a portrait of an uncle is widely used by merchants to sell "slow-moving fruit" … …

　　"Seeing the snow closing the mountain, 500,000 Jin of apples can’t be harvested. Please lend a helping hand … …” Recently, a post about apples in Yanyuan County of Liangshan attracted attention on the Internet.

　　In response to this matter, the Yanyuan County Government of Liangshan Prefecture urgently issued a statement saying that the content of the post was seriously untrue.

　　In the past few days, Chengdu Business Daily reporters went deep into Yanyuan County to investigate and interview, and found that behind the "sad marketing" of such e-commerce companies, it was actually a full routine … …

　　Event background

　　Online posts:

　　"Liangshan snow closes the mountain,

　　500,000 Jin of apples can’t be harvested? "

　　This article is called "sad! Sichuan Daliangshan saw that the snow closed the mountain, and 500,000 Jin of crisp, sweet and ugly apples could not be harvested. Please help the elderly and children tide over this difficulty! ",distributed dozens of photos, most of them are photos of old people and children, and the text is very tragic, describing Yanyuan apples as" ugly apples ". According to the content, because of frequent natural disasters and inconvenient transportation, it is difficult for apples to be shipped out of the mountains for sale, and the purchase price is pressed to two or three cents a catty. "The villagers are also helpless. They have insufficient conditions. The sooner they pick it, the better they can sell it, and they can only let the acquirer take it away at a low price. We can’t bear to tell them that the original ecological apples outside the mountain can often sell for more than ten yuan a catty. "

　　The post also mentions a fifth-grade girl who has 30,000 Jin of apples for sale at home, and the text is accompanied by a photo of the little girl crying. According to the post, the cold and frosty weather is coming, and many times it is necessary to close mountains and roads for safety, which also brings great difficulties to the picking work. The post appealed, "Please buy with 100% confidence! This is responsible for your love and the maintenance of the reputation of fruit farmers in this mountain! "

　　Government statement:

　　The content of the post is seriously untrue.

　　Improper marketing of merchants playing "sad card"

　　In response to this matter, on October 12, the People’s Government of Yanyuan County, Liangshan Prefecture issued a statement on improper marketing methods. According to the statement, the false post spread "virally" on online platforms such as WeChat WeChat official account, Today Headline and friends circle, which seriously misrepresented Daliangshan, Yanyuan County and Yanyuan Apple.

　　The statement of Yanyuan County People’s Government said: The pictures intercepted in the false posts are online pictures, which are falsely pieced together, deliberately exaggerating the descriptions of a few broken houses, muddy roads and unsanitary people in Daliangshan and Yanyuan counties in their early years, which is seriously inconsistent with the actual situation in Daliangshan and Yanyuan counties, and is a deliberate attempt to create a sad picture and maliciously guide consumers.

　　According to the statement, after investigation, this WeChat official account is registered by a Guangdong science and technology company, which mainly sells agricultural special products in poor and backward areas of the country, and the sales methods are mainly poor and miserable. This unfair marketing method of merchants playing "sad card" to seek benefits has caused serious negative impact on the overall image of Daliangshan and Yanyuan Apple.

　　Yanyuan County will resolutely correct and crack down on such improper marketing behaviors such as "sad marketing" according to law. It is hoped that the network platforms and businesses involved will take the initiative to quickly and timely eliminate the negative impact and maintain the good image of Daliangshan, Yanyuan County and Yanyuan Apple.

　　False revelation

　　1. "The purchase price is two and a half cents a catty?"

　　Truth: This year, most of them exceeded 2 yuan by a catty, and the price was several corners higher than in previous years.

　　"A few days ago, there was indeed a snow in Yanyuan County, but there was no road closure, and there was no apple that could not be shipped. The net post also said that the purchase price of Yanyuan Apple is two or three cents a catty, which is completely untrue. " Song Shuping, deputy director of the Agriculture and Animal Husbandry Bureau of Yanyuan County, told reporters that in the past ten years, Yanyuan apples have never sold such a low price, and the price per catty is basically more than one yuan.

　　In the past few days, Chengdu Business Daily reporters visited several apple producing areas such as Shuanghe Township, Weicheng Town and Ganhai Township. Dozens of farmers and fruit merchants interviewed all said that Yanyuan apples sold well this year and the supply was more sought after. On the morning of October 17th, in the apple field of Peng Xianhua, a group of villagers in Yangliuqiao Village, Shuanghe Township, a foreign fruit merchant was buying his apples. "This batch of apples sells a catty of 2.6 yuan, and my family has 70,000 kilograms, and the gross income is about 200,000 yuan." Peng Xianhua said with a smile that in recent years, his apples have been bought by fruit merchants at home, and they are not worried about selling. Wu Weicheng, an apple buyer from Fujian, said that the production of apples in the north was reduced this year, and he went to Yanyuan County to buy apples a month ago, but the supply was tight, and the purchase price was nearly one catty in 3 yuan.

　　Li Dehai, the supervisor of Shuangliu Apple Cooperative in Yanyuan County, said that there are 120 fruit farmers in the cooperative, with a total output of about 5,000 tons this year. Apples were ordered by fruit merchants before they were ripe. At present, the harvest has reached 70%, and the prices are basically above 2 yuan, which is a few cents higher than last year.

　　2. "The little girl has 30,000 Jin of apples for sale?"

　　Truth: There are no apples at the little girl’s house, and the photos are grafted in the post.

　　"According to our investigation, this post used three times of data, all of which have not been verified." Yang Yun, the chief of the comprehensive law enforcement team of the Food and Drug Administration of Yanyuan County, introduced that, first of all, the post mentioned that 500,000 Jin of Yanyuan apples were unsalable, but there was no unsalable situation at all, misleading consumers. Secondly, the words 100% are used in the post, which is the limit word that is not allowed to be used in the Advertising Law. In addition, the article claims that the little girl has 30,000 Jin of apples for sale, which is also a fabrication.

　　Chengdu Business Daily reporter found that the little girl in this article is a primary school student in Tianwan Township, Yanyuan County, and Tianwan Township doesn’t produce apples at all, and there is no apple tree in her home. In this regard, Yang Yun confirmed that after their investigation, the e-commerce company had made a donation to the local area, took this photo of the little girl who was moved to tears, and grafted it into this post. Yang Yun told reporters that most of the pictures in the post are photos of Liangshan many years ago. "Deliberately selling poverty and suffering, deliberately labeling Liangshan, seriously damaging the image of Liangshan and Yanyuan."

　　He said, "Because the e-commerce company is registered in Tianhe District, Guangdong Province, we have sent an official letter to the Tianhe District Administration for Industry and Commerce in Guangzhou, requesting that the company be investigated. If the investigation is true, it will be punished according to relevant laws. At present, the local industry and commerce department is investigating. "

　　3. "Is it difficult to sell Yanyuan apples this year?"

　　Truth: The department responded that the production and sales are booming, and the output of 500,000 tons has sold 400,000 tons.

　　Yanyuan County is the largest apple production base in Southwest China, and Yanyuan Apple has obtained "Sichuan Famous Trademark" and "China Well-known Trademark". Most local fruit farmers have an annual income of 100,000 ~ 150,000 yuan, and there are also millions of yuan. "The fruit farmers in the apple producing areas are still relatively rich, not as described in the net post." Song Shuping, deputy director of Yanyuan County Agriculture and Animal Husbandry Bureau, said.

　　Song Shuping said that there was a sharp cooling in the northern region at the beginning of this year, which led to a reduction in production in major apple producing areas such as Shaanxi, Gansu and Shandong. The supply in the country was tight and prices all rose. Therefore, there is no difficulty in selling Yanyuan apples at all. This year, the county’s apple production is expected to be more than 500,000 tons, and the output value will exceed 2 billion yuan. Up to now, it has sold about 400,000 tons, and all dealers have entered a state of grabbing goods, and the freezer has been booked out.

　　"In fact, last year, some e-commerce companies issued a document on Yanyuan Apple ‘ Sad marketing ’ But it didn’t have any impact. " Song Shuping said that this year’s "sad marketing" reappeared, and the Yanyuan County Party Committee and the county government attached great importance to it and issued a statement in time to set the record straight. "This time, Yanyuan Apple was tragically marketed by illegal e-commerce, and it was reported in the news some time ago ‘ Slow-moving grandfather ’ The routine is almost the same. "

　　Sad routine

　　E-commerce company:

　　Most pictures are found online.

　　Sell 100 thousand apples a day

　　The reporter’s investigation found that the first posting of the unsalable post of Yanyuan Apple was a WeChat WeChat official account named "Help Sell and Help Agriculture". The subject of the account belongs to Guangzhou Bangmai Information Technology Co., Ltd. The company posted this post on October 11, and it has now displayed that "this content cannot be viewed due to violation of regulations". It is understood that after the post was issued, there were other e-commerce WeChat public accounts and network reprints, and most of them have been deleted.

　　WeChat official account’s brief introduction shows that the concept of "helping agriculture with business and helping the poor with love" helps farmers solve unsalable agricultural products and brings green, healthy and pollution-free consumer goods to consumers. The reporter found that the company released a lot of news about the slow sales of agricultural special products, such as: linden honey is looking forward to selling, Cuihong Li is trapped in the mountains, local eggs are looking forward to selling, and Hainan mango is slow-selling & HELIP; …

　　On October 17th, the reporter contacted Chen Xinquan, the purchasing director of Guangzhou Bangmai Information Technology Co., Ltd., and had a face-to-face interview. Chen Xinquan said that the unsalable posts of apples in Yanyuan County were processed by employees, most of which were found online, some were photos of Liangshan before 2007, and some were found in posts published by other shopping malls. "Now many e-commerce companies are using these pictures when promoting agricultural products."

　　He said that there is something wrong with this article, which has caused some bad effects on the local government and Yanyuan Apple. "We also apologize for dealing with this problem in Yanyuan County these days." He said that because the pictures and tweets of the article are not in line with reality, the WeChat WeChat official account has been frozen by the Guangdong Provincial Network Information Department. "We are dealing with this matter and hope that WeChat official account can unblock it as soon as possible, so as to learn from it and post articles according to the facts in the future."

　　"Last year, we were selling Yanyuan apples and sold more than 500,000 pieces in more than a month." Chen Xinquan said that this year, they ordered millions of kilograms of apples, and the purchase price per kilogram was 1~2 yuan. A box of 7 kilograms of Yanyuan Apple Net sold for 49.9 yuan, and 100,000 apples could be sold a day.

　　Reporter’s investigation:

　　The "slow-moving grandfather" was removed

　　The sad routine is still there.

　　In fact, the experience of Yanyuan Apple is only a microcosm of the "sad marketing" of e-commerce companies. Nowadays, there are countless online posts that appeal to everyone to love to buy, such as slow-moving pineapples, slow-moving red dates, slow-moving tangerines and slow-moving onions.

　　The reporter learned that in May this year, a number of e-commerce platforms released "100 million kilograms of onions in Daliangshan are unsalable" and "9 cents a catty has not been purchased", which attracted attention. The Xichang Municipal Government Information Office responded that its propaganda was obviously exaggerated and did not conform to the facts. In this regard, relevant departments in Xichang have taken measures to investigate and deal with it.

　　In the same month, the Linyi County Government of Shanxi Province issued a statement on "Linyi apples are unsalable", saying that several e-commerce companies issued the marketing plan of "Linyi apples are unsalable" and adopted the "posing" method to deliberately create the poor image of fruit farmers, which had a serious impact on the overall brand image of the fruit industry.

　　Some media surveys also found that the portrait of a grandfather was widely used by merchants and was called "slow-moving grandfather" by netizens, but there was no slow-moving fruit in his home, which was just a routine of "sad marketing" of e-commerce. The reporter’s search network found that after the incident was exposed, major e-commerce platforms removed the pictures of "slow-moving grandfathers", but some e-commerce companies and WeChat public accounts replaced them with other sad pictures: young children holding agricultural products, old farmers crying, aunts sighing for fruits, and disabled people asking for help. It is difficult to tell whether they are slow-moving or not.

　　Netizens who suffered from "sad marketing" said that they were very angry when they saw the order for "helping farmers". "I will never dare to be kind again", "I have cheated netizens and also cheated fruit farmers".

　　Chengdu Business Daily reporter Jiang Long’s photo report

　　Views of all parties

　　Doctor of Economics:

　　Overdrawing consumer sympathy will only sever the bond of trust.

　　Deng Qijun, President of Liangshan E-Commerce Association: In recent years, the phenomenon of "sad marketing" has been widespread. Individual e-commerce companies have won the sympathy of consumers by means of fraud, which has ruined the overall business environment of e-commerce, and we also hate it.

　　Zhu Qiming, Ph.D. in Economics and Chairman of Wharton Technology-Marketing Joint Consulting Agency, said: "Sad marketing" has never been an innovation, such as "the boss is crazy and the boss has run away". But in recent years, it has almost become a public hazard to consume consumers’ "love" and "sympathy" without a bottom line. It will only split the bond of trust with consumers, and in the overall and long run, it will damage the overall brand image and the overall interests of all fruit farmers.

　　The lawyer said:

　　False propaganda has violated the law, and the administrative organ may punish it.

　　Lawyer Zhang Tianhong of Sichuan Qianheng Law Firm: From the consumer’s point of view, the news sent by e-commerce companies is mixed with a lot of fictional plots and pictures, and the content of the statement is seriously inconsistent with the objective facts. It is completely false propaganda and will bring consumers wrong cognition. This kind of false "sad marketing" behavior and means must be severely cracked down to maintain the stability of the market economy.

　　Lawyer Wang Yingzhan of Beijing Lanpeng (Chengdu) Law Firm: According to the Advertising Law, the behavior of the above-mentioned merchants is a kind of false propaganda, and the administrative organ may impose administrative punishment on them according to law. "Producers, publishers and operators of advertisements should be punished accordingly."

Every reporter | Sun Lei Li Xing every editor | Fan Wenqing Pei Jianru Lu Xiangyong　　　　

Tesla’s price reduction at the beginning of this year was a "fierce drug", which put pressure on a number of new domestic car companies. It is reported that Tesla China won an order for 30,000 new cars within three days after the official announcement of price reduction on January 6, 2023.

On February 1, a number of new energy automobile companies announced the delivery of new cars in January 2023. From the data point of view, at the beginning of the new year, the "national subsidy" for new energy vehicles that lasted for 13 years officially stopped. Most new energy vehicle companies generally experienced an expected decline in January, but some car companies significantly exceeded expectations. Among them,Only one new car-making force has achieved a monthly delivery of over 10,000 vehicles.

Watchmaking: Every reporter Sun Lei

The new forces are only ideal over 10,000, and the zero run is reduced by 80%.

Specifically, LI still maintained a strong momentum. Although it failed to deliver more than 20,000 vehicles per month again, it still ranked first in the new car delivery list of the new car-making forces in that month. Data show that in January, LI delivered a total of 15,100 new cars, up 23.4% year-on-year. Since the delivery, the cumulative delivery volume in LI has reached 272,500 vehicles.

LI said that as of January 31, 2023, LI had 296 retail centers nationwide, covering 123 cities; There are 320 after-sales maintenance centers and authorized car body panel spraying centers, covering 222 cities. In addition, the new car ideal L7 will be officially released on February 8, 2023.

Image source: Photo courtesy of the enterprise

After LI, Weilai delivered 8,506 new cars in January 2023, including 2,190 high-end intelligent electric SUVs and 6,316 high-end intelligent electric cars. As of January 31, 2023, Weilai has delivered a total of 298,000 vehicles.

Nezha ranked third, delivering 6,016 new cars in January, down 45.4% year-on-year. Among them, 3,487 vehicles were delivered by Nezha V, 1,012 vehicles by Nezha U and 1,517 vehicles by Nezha S. As of January this year, Nezha has delivered a total of 254,000 vehicles.

Image source: Every reporter Zhang Jianshe (data map)

Xpeng Motors delivered 5,218 new cars in January, of which G9 delivered 2,249. Xpeng Motors said that the change in delivery data was due to the delay of some deliveries during the Spring Festival, and the monthly delivery volume reflected the seasonal slowdown of the Spring Festival holiday since mid-January.

Image source: Every photo by reporter Zhu Wanping (data map)

National business daily reporter learned that the newly redesigned Tucki intelligent coupe P7 will be unveiled in the near future. According to the plan, Xpeng Motors will have two new cars on the market in 2023, and replace the existing three old models, with the goal of delivering 200,000 vehicles throughout the year.

In January, the fifth place in the new car delivery list of the new forces was the zero-running car. It is worth noting that,Zero-run cars have been going downhill since the IPO, with only 1,139 vehicles delivered in January, a sharp drop of over 80% from the previous month.The zero-run car announced that the C11 extended-range version of the zero-run car will be pre-sold on February 9 this year.

In terms of new car brands of traditional car companies, the latest sales data released by Ai ‘an showed that its sales volume in January was 10,200, but it was 36.3% lower than the same period last year. On February 1st, GAC Aian announced that the new version of AION S Plus, 70 Lexiang Edition, was officially launched, with a price of 149,800 yuan, with a view to accelerating the sales target of 500,000 vehicles in 2023.

Watchmaking: Every reporter Sun Lei

According to the delivery data released by AITO brand, the delivery volume of the series in January reached 4,475 vehicles, and more than 80,000 vehicles have been delivered. It is worth mentioning that at the beginning of January, AITO officially announced that some models of its M5 and M7 cars would be adjusted in price. Among them, the adjusted price of Wujie M5 EV starts from 259,800; After adjustment, the price of the M7 in Wenjie started at 289,800.

It is worth mentioning that, after the price adjustment, the price of the M5 EV has been the same as the starting price of its extended-range model. In the past, due to the cost of raw materials, the price of the pure electric version of the same model was generally higher than that of the extended-range or plug-in hybrid version. For example, the starting price of the pure electric model of Changan Deep Blue SL03 was 189,900 yuan, while the starting price of the extended-range model was 171,900 yuan. The starting price of BYD Han EV is 2000 yuan higher than that of Han DM model.

Is the hybrid market also "lying down"?

Some people think that as Tesla, Tucki and AITO reduce the price of their pure electric vehicles, the market popularity of extended-range or plug-in hybrid vehicles may be affected. According to the data of the Federation, in 2022, the cumulative retail volume of domestic PHEV models was about 1.42 million, up 160.5% year-on-year, and the growth rate was better than that of pure electric vehicles and the market.

However, there are also views that with the expansion of the market scale, the supply of range extenders, hybrid engines, reducers and other components carried by extended-range or plug-in hybrid vehicles has formed a scale effect, and it has a certain price adjustment space. On the other hand, due to the particularity of vehicle structure, the cost of power battery is not high in extended-range or plug-in hybrid vehicles, which also enables it to better cope with risks such as cost fluctuation of raw materials related to power battery.

Image source: AITO auto official micro-screenshot

Yantu Automobile also announced the delivery data in January 2023. The data shows that Lantu Automobile delivered 1,548 new cars in January, down 10.5% from the previous month, and the average transaction price exceeded 382,000 yuan. Lu Fang, CEO of Lantu Automobile, said: "In January, it was the Spring Festival holiday, and the daily operation of national sales stores and users’ licensing were greatly affected."

In addition, 3,116 new cars were delivered in January, a year-on-year decrease of about 12%. On January 10, Extreme Krypton said that the Extreme Krypton Smart Factory will use the Spring Festival holiday and the period before and after it to upgrade its production line. It is estimated that the time for upgrading the equipment production line will be from January 11 to February 1, 2023.

It is worth noting that,BYD’s sales of new energy vehicles remained bright in January, with a sales volume of 151,300 vehicles, a year-on-year increase of 62.44%.Among them, the sales volume of pure electric passenger cars was 71,300, a year-on-year increase of 53.79%; There were 78,800 plug-in hybrid passenger cars, a year-on-year increase of 69.37%.

Image source: Every photo by reporter yan wang

BYD’s Tengshi brand continued to grow, with sales of 6,439 vehicles in January, up 7.3% from the previous month. Among them, the average transaction price of Tengshi MPV D9 was 410,000 yuan, which also broke the old pattern of foreign brands dominating the traditional luxury MPV market. It is reported that since its listing, the cumulative order volume of Tengshi D9 has exceeded 50,000 vehicles.

According to the data released by the Association, the retail sales volume of narrow passenger cars in January is expected to be 1.36 million, down 34.6% year-on-year and 37.3% quarter-on-quarter. Among them, the retail sales volume of new energy is expected to be 360,000 vehicles, with a year-on-year increase of 1.8%, a month-on-month decrease of 43.8% and a penetration rate of 26.5%. According to the analysis of the Federation, in January, under the influence of factors such as pre-consumption, epidemic distribution and early Spring Festival, the growth rate of the automobile market declined.

At the beginning of the new year in 2023, the subsidy for new energy vehicles that has been implemented for 13 years has withdrawn from the historical stage. The so-called subsidy refers to the purchase of qualified new energy vehicles, which can get a one-time subsidy. In 2010, the Ministry of Finance began to pilot subsidies for privately purchased new energy vehicles, and in 2013, a unified national subsidy standard was officially introduced. After that, for more than ten years, the subsidy standard was 60,000 yuan for buying a new energy vehicle at the beginning, and finally the benefit amount was reduced to 10,000 yuan. According to the latest statistics released by the Ministry of Industry and Information Technology, from the beginning of the policy in 2010 to 2020, the subsidy for new energy vehicles has exceeded 152.1 billion yuan, covering at least 3.17 million vehicles.

Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the sales growth of new energy vehicles has entered a bottleneck stage, and it will be a serious problem after the new energy subsidy policy is withdrawn from the market in 2023. "The price increase of new energy vehicles in the early stage was too high, and the orders were less. Then the price reduction of head enterprises such as Tesla was superimposed, which caused consumers’ wait-and-see mood, and the sales volume dropped significantly from the previous month." Cui Dongshu said.

Weilai’s highest discount is over 100,000? Official response

On February 2, some media reported that Wei Lai (09866.HK)The price reduction promotion was started for the 2022 ES6 and ES8 models, with a maximum drop of over 100,000 yuan.

"The 2022 ES8, ES6 and EC6 are about to usher in a new generation of models.At present, there are still a small number of exhibition cars and stock cars available for sale, and these vehicles can enjoy the exhibition car policy.. In response to the above news, the relevant person in charge of Weilai replied to the reporter of national business daily.

However, the report said that the maximum decline of over 100,000 yuan has not been clearly confirmed by Weilai. The above-mentioned person in charge of Weilai only explained that Weilai Japan often has replacement policies, financial policies and technology configuration packages for users to choose from. At present, it is still valid for 2022 ES8, ES6 and EC6 models, among which financial policies are more favorable to car buyers. "The 2022 ES8, ES6 and EC6 models are equipped with 8155 intelligent cockpit chips and Alder intelligent system, and they are still very competitive intelligent electric vehicle products on the market. Weilai will update and maintain the Alder intelligent system software for a long time." The relevant person in charge of Weilai said.

According to the above media reports, the 2022 ES8 and ES6 can still enjoy the subsidy of over 10,000 yuan from Weilai for national new energy vehicles, and the loan has zero interest and zero handling fee for three years. If the old car is replaced in Weilai, Weilai will also give a replacement subsidy of 15,000 yuan. If it is a vehicle with an inventory cycle of more than 120 days, not only can you enjoy a cash discount of up to 40,000 yuan, but Weilai also presents a worry-free service package (including commercial insurance) worth over 10,000 yuan to the owner. In addition, for the promotion of the 2022 ES6 and ES8, Weilai also directly presented NIO Pilot complete package worth 39,000 yuan. If users choose 4,900 yuan NOMI and 6,500 yuan augmented reality, Weilai can also give a discount of 9,600 yuan directly.

Image source: Wei Lai official website

In December last year, Qin Lihong, co-founder and president of Weilai, told reporters that before June 2023, Weilai would complete the iteration of the full range of ES8, ES6 and EC6 models to NT2.0 platform. At the "NIO Day2022" held in December last year, Weilai built a replacement model based on the second generation technology platform NT2.0 — — The new ES8 has been released to the public, and it is planned to start delivery in June this year.

The reporter checked Weilai official website, APP, etc. and found that the specific preferential sales plan for the 2022 ES8, ES6 and EC6 model exhibition cars and stock cars has not been announced. As for the opening time of the price reduction promotion activities of the above three replacement models, Wei Lai has not responded as of press time.

According to the previously disclosed plan, in the first half of 2023, Weilai will launch five new models. By June, 2023, Weilai will have 8 models on sale simultaneously, among which three models are the new generation models of ES8, ES6 and EC6.

Image source: Every photo by reporter Zhu Wanping (data map)

Li Bin, chairman of Weilai, made it clear at the "NIO Day2022" media meeting that it is expected that by the fourth quarter of next year, the outside world will see the sales potential of Weilai’s entire second-generation platform product portfolio.

Reporter |Sun Lei Li Xing　Edit |Fan Wenqing Pei Jianru Lu Xiangyong Du Hengfeng

Proofread |Sun Zhicheng

| national business daily 　nbdnews　　Original article |

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CCTV News:In March this year, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods. Subsequently, the Ministry of Commerce and other departments successively issued the Action Plan for Promoting Trade-in of Consumer Goods and the Implementation Rules for Automobile Trade-in Subsidies. Various localities have successively issued implementation plans and introduced policies such as subsidies and concessions.

In the past two months, the reporter visited and found that, driven by the policy, the number of consumers who are willing to redeem has increased significantly. However, some consumers have encountered difficulties in recycling. In particular, some old large household appliances are difficult to handle. Where are the blocking points and difficulties? How to make consumers "easier to get rid of the old and more willing to replace the new"? Let’s take a look at the difficult problems in home appliance recycling.

Mr Meng, who lives in Beijing, wants to buy a new refrigerator recently, but the old refrigerator has not been disposed of. "This refrigerator cost more than 1,000 yuan when it was bought. It has been used for three or four years. Now it looks a little small, and it is a bit old. I want to change it to a new one, but I found a recycler and only agreed to receive the goods from 20 yuan. This is too cheap."

Shang Libo, a citizen of Qingdao, also said: "When the washing machine was bought at that time, it was more than 4,000 yuan. Now it is only a few tens of dollars to check the recycling on the Internet. There is also a refrigerator, which was also three or four thousand yuan when it was bought. Now it is only ten pieces and eight pieces to recycle. People say no, it is not enough to lift it down, so heavy."

Why is the recycling price so low? The reporter saw a car of used household appliances being unloaded at this recycling point.

In the interview, the reporter learned that recyclers will not refer to the brand and market price when recycling used household appliances, but only evaluate them according to the size and transportation distance of used household appliances. In Beijing and other cities, because of the high rent and remote location of transit sites, the recycling cost is high. The difficulty of small cities is mainly that there are fewer recycling outlets and there are no large-scale and standardized recycling enterprises.

Shi Feng, deputy manager of China Renewable Resources and Environment Co., Ltd. said: "At present, the enthusiasm of the operators at the recycling end and the front end is not particularly high, and the profits are relatively low."　

Why does the replacement of used household appliances emphasize "recycling" at the same time?

In fact, in this round of documents related to promoting the trade-in of consumer goods, it is also mentioned that it is necessary to improve the recycling system of used household appliances. Why should we emphasize recycling? What is the value of recycled waste household appliances?

In this waste household appliance dismantling factory in Yutian, Hebei, the reporter saw that workers were skillfully dismantling refrigerators on the assembly line. Here, 3 million sets of waste household appliances can be dismantled every year, and 60,000 tons of resources can be recovered. After that, these recycled materials extracted from waste household appliances will be transported to manufacturing enterprises to become raw materials for new products.

Experts say that renewable resources are an effective supplement to primary resources. In 2023, China recycled about 260 million tons of waste steel, which ensured more than 20% of crude steel production needs. Up to now, the number of household appliances such as refrigerators, washing machines and air conditioners in China has exceeded 3 billion. Every year, 100 million to 120 million used household appliances are eliminated. If these used household appliances are not disposed of properly, it will harm our environment.

Zhu Liyang, president of China Circular Economy Association, said: "Waste household appliances contain a lot of heavy metals such as lead and mercury, and hazardous wastes such as fluorescent powder and waste oil. If they are dismantled through informal channels, it will increase the risk of environmental pollution and cause serious waste of resources."

Experts said that waste household appliances entering the standardized recycling channel can not only reduce potential safety hazards and promote consumption, but also save resources, promote energy conservation and carbon reduction and protect the environment.

"internet plus Recycling" household appliances recycling is more convenient.

Now, it seems that low price, few outlets, and no one coming to recycle are the "embarrassing" problems encountered in the replacement of home appliances. How to get through this blocking point and smooth the consumption cycle of household appliances renewal? What are the practices in various places? Let’s go to Hangzhou, Zhejiang first.

Zhang Xiaoyi, who lives in Yuhang District, can’t use his computer because it is old and damaged. Under the recommendation of the community, he made an appointment for recycling used household appliances from the mobile phone applet. The staff of the recycling company came to the door soon, and Zhang Xiaoyi got the environmental protection fund from 20 yuan.

These waste household appliances will be clearly marked on the mobile phone applet. After recycling, they will be transported to the sorting center for sorting and warehousing, waiting to be sent to the downstream for dismantling and sales. Each household appliance will be labeled with a QR code, and the staff can scan it and enter the relevant information into the big data platform.

At present, Hangzhou, Zhejiang Province has established a whole chain of waste household appliances recycling from user recycling, transportation to dismantling enterprises. The reporter learned from the Yuhang District Bureau of Commerce that in 2023, only Yuhang District recycled more than 82,000 tons of used household appliances, and the retail sales of household appliances exceeded 5.76 billion yuan, a year-on-year increase of 43.5%.

Fu Rong, director of the Yuhang District Bureau of Commerce, expressed the hope that consumers can replace outdated household appliances with smarter, greener and more environmentally-friendly high-tech products by exchanging old ones for new ones, and enjoy the dividend of the times when technology is changing with each passing day.

"One-stop" for recycling, dismantling and reuse of recycling factories in home appliance enterprises

In Shandong, not only did the government implement relevant reward and compensation programs to help household appliances trade in old ones, but some household appliance enterprises also used their own production lines and logistics advantages to establish a more sophisticated recycling system for used household appliances. Let’s watch together.

In Laixi, Qingdao, Shandong Province, this home appliance recycling interconnection factory, which integrates "recycling, disassembly, regeneration and reuse", iron, aluminum, copper, some hard plastics, wires and wires produced by dismantling waste home appliances can be utilized as resources.

The person in charge calculated an account for us: taking a 220-liter refrigerator as an example, about 9 kilograms of plastic, 38.6 kilograms of iron, 0.6 kilograms of aluminum and 1.4 kilograms of copper can be produced after disassembly and circulation; A drum washing machine can remove about 11 kilograms of plastic, 23 kilograms of iron, 1.5 kilograms of copper and 0.5 kilograms of aluminum. These materials can be recycled.

Household appliance stores integrate resources for new ones and collect old ones at the same time.

In order to make it easier for people to replace their home appliances with new ones, many shopping malls and e-commerce platforms have now launched a one-stop service of "buy+collect old ones". Whether online or offline, when buying a new machine, just fill in the old model and express logistics personnel can come to the door for recycling.

In this home appliance store in Beijing, the salesperson told the reporter that recently, according to Beijing’s old-for-new subsidy policy and the preferential conditions of home appliance manufacturers, a home appliance can be given a maximum discount of 15%. At the same time, the price of used household appliances evaluated by small programs can be deducted to buy new machines. Household appliances that used to cost 10,000 yuan can now be cheaper than 1,500 yuan through trade-in, and manufacturers have also introduced convenient services. Users only need to move their fingers on their mobile phones to complete the replacement.

It’s easier to get rid of the old and more willing to get new ones.

It is easier to get rid of the old and more willing to get a new one. If the recycling channels are unblocked, the people can better enjoy the policy and upgrade their home appliances to intelligent and green, which will eventually benefit the environmental construction of energy conservation and emission reduction.

　Zhengzhou Liujiang Animal Husbandry "Yishan Yilin" direct sales stores

　　Liujiang animal husbandry "relying on mountains and forests" claims to be an ecological grazing in organic eggs.

　　Zhengzhou, China Food Network, September 3rd (trainee reporter Qiu Liangjing He Dao) Liujiang Animal Husbandry in Henan claimed that organic eggs could sell the "golden egg price", and the price of Liujiang Animal Husbandry eggs was one more than that of 6 yuan, which was more than 10 times higher than that of ordinary eggs in the market. On September 2nd, Zhengzhou Municipal Price Bureau said in an interview with China Food Network that although the price of eggs can be sold by enterprises at their own prices, it does not mean that enterprises can bid all over the sky, and the price should be supervised and managed by industrial and commercial departments and food quality inspection departments. If there is any act of raising prices by false propaganda and deceiving consumers, in violation of the relevant provisions of the price law, corresponding management and punishment will be given according to the provisions on administrative penalties for prices.

　　"Adhere to forest stocking, adopt organic food and raise organic eggs ecologically", and Henan Liujiang Ecological Animal Husbandry Company claims that it has created a "villa-style" ecological raising of laying hens in China. Chickens eat natural cordyceps, whole grains, listen to music and live in five-star villas. However, the media reported that Liujiang animal husbandry not only used a variety of feed additives in laying hens, but also failed to achieve ecological grazing.

　　A few days ago, some media reported that Liujiang animal husbandry used feed containing additives to improve its quality, with more than 10 kinds of additives. Liujiang Animal Husbandry responded that additives such as calcium hydrogen phosphate, ferrous sulfate, copper sulfate, manganese sulfate, zinc sulfate, sodium bicarbonate and potassium chloride all meet the requirements of the Catalogue of Feed Additives (2008) and are suitable for animal breeding.

　　It is understood that Liujiang Animal Husbandry Co., Ltd. owns two egg brands, namely "Liujiang" and "Yishan Yilin". According to its product introduction, it adopts low-density grazing, an ecological grazing farm derived from ten thousand mu of natural forest, and adopts organic food. Chickens dig the soil freely for food, eat natural insects and weeds, organic soybean corn and organic packages carefully prepared by Astragalus, dried tangerine peel and honeysuckle.

　　On August 31, the reporter found in the direct store of "Yishan Yilin" in Liujiang Animal Husbandry, Zhengzhou City that the price of a 32-box "Yishan Yilin" was 128 yuan, with an average price of 4 yuan/piece; "Yishan Yilin" Supreme -36 series ecological eggs, the price of 32 eggs is 198 yuan, with an average price of 6.18 yuan/piece. Why is the price of the same 32-piece package so different? A person in charge of the store said: "The stocking density is different, and the stocking density with high price is lower. There are fewer chickens per mu, and the natural Cordyceps obtained by chickens is richer, and the nutritional value of the eggs laid is definitely higher. The eggs do not contain any additives and hormones, which is more beneficial to human health."

　　The reporter found that the store is currently promoting the sale of a "organic eggs for pregnant and baby". The staff of the store told the reporter: "organic eggs for pregnant and baby" is not for retail, and consumers can only buy it with an annual card. The annual fee for each card is 1580 yuan, and a total of 930 "organic eggs for pregnant and baby" can be purchased. Consumers with annual cards can call the manufacturer to deliver the goods at any time.

　　Insiders pointed out that some farms use ordinary eggs as high-priced nutritious eggs, which have no certain safety indicators and are difficult to distinguish from color and size. Ordinary consumers can’t distinguish them. From the perspective of nutritional composition, they are not much different from ordinary eggs. These conceptual eggs covered with gorgeous coats are mostly fools. The profit of ordinary eggs is very thin, but after wearing a nutritious "hat", the "worth" will rise. The so-called nutrition and nature are actually a gimmick made by merchants.

　　It is understood that there are two standards for eggs in China, namely "Hygienic Standard for Fresh Eggs" and "Standard for Pollution-free Eggs", but both standards are regulated from the perspective of food safety. Among them, the limit standards are set for toxic and harmful substances such as antibiotics, heavy metals and pesticides in eggs. As of press time, Liujiang Animal Husbandry also failed to provide relevant inspection report to the reporter of China Food Network, proving that the nutritional value of Liujiang Animal Husbandry Eggs is higher than that of ordinary eggs.

　　According to the official website of Liujiang Animal Husbandry, the company’s chickens live in a "five-star villa", drink filtered pure water, eat natural Cordyceps and organic set meals, are accompanied by roosters, and lay eggs in music. There are 100,000 high-quality laying hens in stock, which can produce 20 million pieces of organic eggs every year, and most of them are sold to large supermarkets such as Dennis, Wal-Mart, Carrefour and Century Lianhua.

　　Earlier, some media reported that Liujiang animal husbandry used feed containing additives to improve its quality. There were more than 10 kinds of additives, including prohibited additives explicitly prohibited by the state. After the media reports, the animal husbandry department of Jiyuan City, Henan Province supervised and monitored the feed factory and laying hen production field of Liujiang Company in Henan Province, and will inform them in time after the results come out. However, as of press time, Jiyuan animal husbandry department did not inform the media about the supervision and monitoring of Liujiang animal husbandry.

　　In fact, enterprises that use the concepts of cordyceps eggs, native eggs, whole grain eggs and ecological eggs to promote their products have to mention Zhejiang Aerospace Agricultural Science and Technology Co., Ltd.. As early as March this year, the "Aerospace Village" earth eggs produced by the company were advertised as "natural environment grazing, eating grass, insects and other foods", but some of the earth eggs and stupid eggs came from farms and were fed with feed and antibiotics. The price can be about twice as high as that of ordinary fresh eggs. After media reports, Hangzhou Industrial and Commercial Department was suspected of false propaganda of "Yuhang Village" and asked it to change its packaging within the time limit. At the same time, various supermarkets in Hangzhou have taken off the "Aerospace Village" earth eggs. Since the "Aerospace Village" earth eggs were removed from the shelves, this brand of eggs has never appeared in the market again.

　　Is it normal that the price of eggs raised in Liujiang animal husbandry is more than ten times higher than that in the market? On September 2nd, a staff member surnamed Chen of Zhengzhou Price Bureau said in an interview with a reporter from China Food Network that although the price of eggs can be sold at their own prices, it does not mean that enterprises can bid all over the sky, and the price still needs to be supervised and managed by the industrial and commercial departments and the food quality inspection departments. If there is any act of raising prices by false propaganda and deceiving consumers, in violation of the relevant provisions of the price law, corresponding management and punishment will be given according to the provisions on administrative penalties for prices.

　　Organic eggs of Liujiang Animal Husbandry is really higher in nutritional value than ordinary eggs, its egg price is more than ten times higher than the market egg price, how the regulatory authorities will handle it, and whether its egg output is consistent with the sales volume, etc., China Food Network reporter will continue to pay attention. (End)