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General Office of the State Council on 2024

Notice of some holiday arrangements

State Council invented electricity No.7 [2023].

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

With the approval of the State Council, we hereby notify you of the specific arrangements for the holidays of New Year’s Day, Spring Festival, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival and National Day in 2024.

First, New Year’s Day:It is a holiday on January 1st, even with weekends.

Second, the Spring Festival:From February 10 to 17, the holiday was suspended for 8 days. Go to work on February 4 (Sunday) and February 18 (Sunday). Encourage all units to implement the system of paid annual leave and arrange employees to rest on New Year’s Eve (February 9).

Third, Tomb-Sweeping Day:From April 4 to 6, we will have a holiday for 3 days. Go to work on Sunday, April 7.

Fourth, Labor Day:May 1 ST to 5 th, a total of 5 days. Go to work on Sunday, April 28th and Saturday, May 11th.

Five, Dragon Boat Festival:June 10th is a holiday, even with weekends.

Six, Mid-Autumn Festival:From September 15th to 17th, we will have a holiday for 3 days. Go to work on Saturday, September 14th.

Seven, National Day:From October 1 ST to 7 th, there will be a holiday for 7 days. Work on September 29th (Sunday) and October 12th (Saturday).

During the holidays, all regions and departments should properly arrange the work of duty and safety, security, epidemic prevention and control, etc. In case of major emergencies, they should report them in time and properly handle them according to regulations to ensure that the people spend the holidays peacefully.

the General Office of the State Council　　　　　

October 25, 2023　　　　　

　　On September 17, an office worker left his friend’s dog at home alone in a residential area in Meishan, and the dog barked day and night, which attracted many owners in the residential area to complain to the property management.

　　According to media reports, such a situation is not uncommon in many cities in Sichuan. In the past few days, a reporter from Chengdu Business Daily-Red Star News visited and found that nowadays, there are more and more dog lovers, including many young office workers. However, many office workers have limited time and energy. After going to work, they either keep their dogs at home alone, or give them away for a while, or ask someone to look after them. The difficulty of raising a dog is far beyond their original beautiful imagination.

　　Should office workers have dogs? How to keep a dog to avoid "house dogs disturbing neighbors" after work? Many pet shop owners and dog owners suggest that if you don’t have enough affection, adequate preparation and enough patience and time for dogs, don’t keep dogs on impulse … …

　　annoyed

　　Nobody barks at home, disturbing people day and night.

　　Owner’s complaint: property management

　　At about ten o’clock in the morning of September 17th, a dog barked again in a residential area of Dongpo Avenue in Meishan City, Sichuan Province. "This dog has been barking for several days." Yang Jun, a citizen of Meishan, opened the window, and the barking of dogs came from the next unit, which made Yang Jun angry.

　　Yang Jun is in business, and he can’t go home until very late every day these days because he is with customers. According to his previous schedule, he usually wakes up naturally until noon the next day, but these days, because the dogs in the community bark day and night, he can’t rest at all.

　　"Property management." Yang Jun opened WeChat and complained in the community owners.

　　"Yes, the dog barks with anxiety." As soon as Yang Jun spoke, the owners all spoke out in the group. "If you don’t have time, don’t keep a dog. Howling all day will affect your rest."

　　After the property received the complaint, it came back in less than an hour: it was the dog of the owner’s friend, and it was temporarily fed for two days, and it was arrested later.

　　"I know that the barking of the dog has caused great trouble to the neighbors. I am really sorry." On the evening of 17th, the reporter contacted the owner and talked about the dog sent by this friend. He was a little helpless. "My friend is on a business trip for a few days, and we have to go to work again, so we have to keep his dog in a cage."

　　perplex

　　Many office workers who raise dogs make complaints.

　　How to keep a dog and go to work at the same time?

　　In the past few days, Chengdu Business Daily-Red Star News has randomly visited more than 20 residential quarters in 13 cities and states in Sichuan Province, including Chengdu, Meishan, Ya ‘an, Leshan, Mianyang and Deyang. At least 50 owners said that in their own residential quarters, there have been disturbing phenomena such as the owner was not at home and the dog barked, which caused many complaints. Among them, about 70% of the dog owners are office workers. When the owner goes to work, the dog will "fly himself" at home.

　　This situation is an annoyance to owners who don’t have dogs. For many dog owners, it is actually a problem.

　　Li Qiang, who is engaged in the computer industry, once had a husky. Every time he went out to work, this husky would be called for ten minutes before he would stop. Li Qiang used to keep the dog at home. After the sofa and mattress at home were bitten by the dog, he kept the dog in the bathroom. Not only that, sometimes this husky runs downstairs to chase the puppy, glared at the old man and urinated everywhere. To this end, Li Qiang received many complaints from its neighbors.

　　Tong Tong, who works in a cultural company, keeps two puppies at home. Because the working time and place are relatively free, she often takes the dogs with her when she goes out. Occasionally, when dogs can’t be brought, Tong Tong will put them in the kennel. "We have trained dogs to go to the toilet since childhood, let them get used to life in cages, and there may be playmates, so dogs rarely bark."

　　Hu Ying, a pet owner in Meishan City, said that many young people kill two birds with one stone by sending their dogs to have a beauty treatment before going to work and picking them up after work.

　　doubt

　　If you can’t raise it well, why should you raise it again?

　　"Have a companion when you are lonely."

　　Before opening a pet shop, Hu Ying was also a working dog owner. Because of her love, she opened a pet shop. Nowadays, many of her clients are young office workers, among whom about 80% are women, and many of them are single.

　　Hu Ying said that among office workers who have dogs, there are many impulsive people. Of course, more reasons are because dogs are spiritual, intelligent and loyal. Nowadays, many office workers are under great pressure, and having a dog has a sense of dependence and security, which is a good way for people with loneliness to relax.

　　Wang Hong, who works in Meishan, is very handsome on the surface, but he doesn’t have many good friends in Meishan, so he bought a dog and brought it back to his family to keep him company.

　　"Sometimes I know that I can’t take care of dogs, but I’m really lonely." Wang Hong said, but he goes to work during the day, and the dog is alone at home, and it is also lonely.

　　Solve the situation

　　It is private to have a dog.

　　But how to break the "house dog disturbing neighbors"?

　　The master trains the pulse to increase the sense of security and let it learn to wait.

　　Having kept a dog for more than 10 years, Tong Tong has learned a lot about keeping a dog. She said that dogs love to bark, except for the breed of dogs, the limited space and the proximity of strangers. Another important reason is that dogs like to keep company with others and be separated from their owners for a long time, which will make them feel abandoned and left out.

　　Hu Ying also agrees with this statement. She said that barking of dogs mostly occurs in the early stage of raising dogs. If the owner does not train his behavior habits, the dogs will feel insecure because of anxiety and other reasons.

　　Shen Qunhui, who has run a pet shop in Meishan City for many years, said that it is best to increase the dog’s sense of security through training and let the dog learn to wait. For example, pretending to go out, the dog barks at home and scolds it. When it spends time alone and quietly, it needs to be rewarded. It can start for a minute or two, and then slowly increase the time, and so on.

　　"The most important thing is to let the dog know clearly through training that the owner has only left temporarily and will come back later." Shen Qunhui said that in addition, office workers must take their dogs to play after work, so that the dogs can be satisfied physically and mentally, and the chances of howling will be reduced.

　　Professional advice

　　The quality of a dog reflects the quality of its owner.

　　Don’t have the patience and time to get a dog on impulse.

　　At the beginning of raising a dog, Li Qiang naively thought that raising a dog was very simple, as long as he had food and a place to live, but after raising it, he found that it was not as easy as he thought. After raising it for more than a year, the husky in Li Qiang was sent to his hometown in the countryside.

　　Ren Yuan, who works in a pharmacy in Chengdu, once imagined that when she bought an Alaskan dog last year, people around her would look envious when she walked the dog after work, but in less than three months, Ren Yuan sent the dog away.

　　"During the day, it curled up in a cage, and it was painful. When I was tired after work, it was even more difficult to think about walking it."

　　"You think you have the energy to keep a dog, but the practical difficulties will far exceed your expectations. If you have no real feelings, patience and time for dogs, office workers should not keep dogs on impulse. " This is the common view of Li Qiang, Hu Ying and Shen Qunhui.

　　Shen Qunhui said that in a sense, the quality of a dog is the quality of its owner. Dog owners should be responsible for their dogs, and it is most basic not to let dogs disturb their neighbors.

　　Lawyer’s statement

　　If a dog owner causes mental damage to his neighbor,

　　You can claim compensation

　　Wang Yingzhan, a lawyer of Beijing Lanpeng (Chengdu) Law Firm, believes that dog owners should keep dogs in accordance with the law and in a civilized manner, and must not harm the legitimate rights and interests of others. Dog owners and neighbors are neighbors, because the disputes between them are handled in line with the principle of facilitating production and life. Dog owners should try their best to stop barking when keeping dogs in their homes. If the barking does not affect the normal life and rest of their neighbors in time, dog owners should take active measures to put the pet dog up for adoption to others as soon as possible. If it causes serious mental damage to neighbors, neighbors can demand compensation for mental damage in addition to asking dog owners to stop barking.

　　Letting pet noise continue to disturb people has serious consequences

　　May be detained by public security

　　Lawyer Wang Xinnian, director of Sichuan Xinnian Law Firm, said that the pet noise that keeps disturbing people is not only a civil tort, but actually an administrative violation. The new law on public security administration punishment has included this kind of pet noise nuisance into the new public security violation. Under this circumstance, the public security organ can give a warning to the breeder or manager of this related pet according to the owner’s complaint or report, and order him to correct it in time. If the public security organ warns them not to change, they can be fined. If the pet keeper or manager lets the pet noise disturb the people and causes serious consequences, they can be detained for public security. Therefore, if pet owners or managers infringe upon the interests of others when exercising their rights, they may not only be subject to civil tort claims, but also face administrative violations. (Chengdu Business Daily-Red Star News Chief Reporter Jiang Lin’s photo report)

In the past year, with the rapid development of the Internet and e-commerce, the retail industry has experienced waves of innovation, which has put forward higher requirements for the goods, channels and services of offline traditional retailers, and digital transformation has gradually become the key. What will happen to the retail industry in 2024 under the development dilemma of market competition, traditional retail model challenge and channel change?

Below, based on the Ten Trends of Retail Consumption in China in 2024, Ai Media Consulting | Big Data of Global Retail Operation in 2023-2024 and Monitoring Report of China Market Innovation, let’s take a look at what new growth space and new development trends the retail industry will have in 2024. Facing the new trend, how should enterprises respond, explore new growth points from the trend and add new kinetic energy to enterprises?

First, the eight key trends of retail digital development in 2024

Trend 1: digital transformation is accelerating.

After years of digital empowerment and transformation, most enterprises have established their basic digital capabilities. Under the new demand of consumption, retail enterprises will intensify their digital transformation in 2024, with the focus on achieving full integration with business, and turning all kinds of digital tools introduced into their own capabilities to create value for enterprises.

For example, with the help of big data, artificial intelligence and other technologies, enterprises have improved their overall operational efficiency and service quality. This trend is reflected in two aspects: the digital upgrade of physical retail and the innovation and diversification of online retail channels.

(1) the digital upgrade of physical retail.

In recent years, physical retail stores have introduced virtual reality (VR), augmented reality (AR) and other technologies to help customers try on virtual goods in the store, or obtain information and recommendations of goods through AR technology, thus improving the shopping experience of customers.

At the same time, use big data and artificial intelligence technology to analyze customers’ behaviors and preferences, so as to provide them with more personalized services.

(2) Innovation and diversification of online retail channels

With the popularity of mobile Internet and the change of consumers’ shopping habits, online retail channels are constantly innovating and improving. Social media, short video platforms and live broadcast sales have become the norm of new retail channels. Brands can directly interact with consumers and sell products through these platforms, with better experience and faster transformation.

Trend 2: Online+Offline+Intelligent Logistics will be deeply integrated to create a new retail business model.

Under the new consumption trend, personalized demand becomes the key, and consumer experience becomes the competitive advantage of retail enterprises.

In 2024, if retail enterprises want to maintain their competitive advantage, they need to continue to optimize logistics and upgrade their stores, and deepen their omni-channel operation ability to realize the deep integration of online+offline+intelligent logistics.

The trend is manifested in:

Experiential Retail: Retailers provide personalized product recommendation and shopping experience, and the user experience is better.

Value-added service: provide consumers with more convenient and novel shopping experience through innovative interactive experience and value-added service in stores.

Intelligent retail solution: with the help of the capabilities of third-party global consumer service providers and their AI and big data analysis capabilities, optimize inventory management and personalized marketing, improve distribution efficiency and member experience, and uniformly manage member stock assets. For example, digital supply chain can realize the visualization and monitoring of the whole process of commodity circulation, improve the accuracy and turnover efficiency of inventory, and reduce the cost pressure caused by inventory backlog.

In the future, with the development of digital technology, there may be more new formats and modes, such as unmanned convenience stores and self-checkout systems, to provide consumers with more convenient and intelligent services.

Trend 3: The impact of technological innovations such as artificial intelligence and big data on the retail industry continues to expand.

In 2023, the application of artificial intelligence made a great breakthrough and began to be widely cited in the retail industry, including product digitization, member operation, intelligent customer service, product knowledge base, image processing, marketing and so on.

Some enterprises apply AIGC to the digitalization of commodities, realizing automatic image shooting, AI product matting and animation synthesis. Some enterprises use AI for member operation and marketing design to realize real-time production of copywriting, design and personalized marketing content. From this, we see the broad prospects of artificial intelligence in the retail industry, which will be expanded even more in 2024, and at the same time bring challenges in law, compliance, data security and privacy protection.

On the one hand, technological innovation will bring more efficient and accurate operation mode to the retail industry. Through artificial intelligence and big data analysis, retailers can more accurately predict market demand and consumer behavior, thus optimizing inventory management and sales strategies. This can not only reduce waste and cost, but also improve sales and customer satisfaction.

On the other hand, technological innovation will also bring consumers a more convenient and personalized shopping experience. Through artificial intelligence, Internet of Things, virtual reality, augmented reality and other technologies, consumers can obtain and compare commodity information more conveniently, and at the same time enjoy more personalized services and experiences.

Retailers need to keep up with the pace of scientific and technological development, actively explore and apply new technologies, so as to adapt to the changes in the market and the needs of consumers, and improve their competitiveness and sustainable development ability. At the same time, we also need to pay attention to issues such as data security and privacy protection to ensure that consumers’ rights and interests are protected.

Trend 4: The service upgrade trend is obvious.

In 2023, China launched a set of "combination boxing" to promote consumption-a series of policies and measures to promote consumption continued to be effective, and multi-departments coordinated national consumption promotion activities. From January to November, 2023, the total retail sales of social consumer goods reached 42.8 trillion yuan, up 7.2% year-on-year, of which the year-on-year growth rate in November reached 10.1%, while the growth rate of retail sales of services was as high as 19.5, which significantly enhanced the pulling effect of consumption on economic growth.

With the continuous efforts of the consumption promotion policy, consumer demand is expected to continue to grow in 2024, and the potential of the consumer market is expected to be further released. In such a market environment, consumers are not blindly consuming, but the overall demand is more focused and personalized.

Quality consciousness: consumers pay more and more attention to product quality and brand value.

Personalized demand: customized and personalized products are favored by consumers, especially in the fields of clothing, beauty and home.

Experiential consumption: Experiential consumption, such as tourism, catering and entertainment, has become an important aspect of consumption upgrading.

In order to adapt to these changes, retailers need to constantly innovate and upgrade their business models and services to win the trust and loyalty of consumers.

Trend 5: The global business model will inevitably become the key for retail enterprises to achieve business growth.

Under the digital transformation and global trend, the global business model effectively helps enterprises to start to understand traffic, coordinate traffic, series traffic and use traffic again, help enterprises to cover a wider user base and achieve different marketing goals, and achieve high repurchase rate and retention rate.

For example, take a maternal and child brand and an operating fashion brand served by Huibo Technology as examples.

A TOP maternal and infant brand:

In last year’s Double Eleven, the brand achieved global scientific management, in addition to using UD content of the platform+Gravitational Rubik’s Cube to plant grass omni-directionally, reaching out to users’ consumption, and at the same time, with the help of Huibo customer management platform, the combination of global serialization was launched based on the target group of brand users, and global reach such as CRM short messages and intelligent AI outbound calls was achieved. In the end, it generated 1.4 billion yuan in omni-channel revenue and achieved precise marketing in the era of all-media management.

A fashion operation brand:

During the period of double 11 last year, the brand took the trump card product as the first contact, planted grass and stored water in advance from outside the station in the form of talent wearing+shopping strategy+community recommendation, and took short video+shopping as the content undertaking in the station, carried out multi-platform and multi-form exposure, spread the brand volume and reached potential customers, and combined with star IP and high-quality goods of the same paragraph to build the brand’s global communication ability. These actions brought considerable growth to the brand in the double 11 cycle last year, with GMV increasing by 34% year-on-year, ranking second in the industry (promoted by 3 places), and the number of buyers increasing by 15% year-on-year, achieving an efficient explosion.

Trend 6: Cross-border e-commerce is expected to become a new growth point.

According to relevant research reports, the cross-border e-commerce market in China will reach 10.5 trillion yuan in 2020, up 16.6% year-on-year. It is estimated that by 2024, the cross-border e-commerce market in China will reach 15.7 trillion yuan, with a compound annual growth rate of 11.3%.

In addition, according to the data of the General Administration of Customs, in the first half of 2021, the import and export volume of cross-border e-commerce in China was 886.7 billion yuan, up 28.6% year-on-year. Among them, the export was 604.3 billion yuan, a year-on-year increase of 28.4%; Imports reached 282.4 billion yuan, a year-on-year increase of 29.4%.

These data show that the cross-border e-commerce market in China has great development potential. With the continuous growth of the global e-commerce market and the diversification of consumer demand, cross-border e-commerce is expected to become a new growth point. At the same time, policy support and the improvement of international trade environment, the improvement of infrastructure such as logistics and payment, and the promotion of technological innovation also provide favorable conditions for the development of cross-border e-commerce.

However, cross-border e-commerce also faces some challenges, such as cultural differences, tax policies and intellectual property protection. Therefore, retail enterprises need to strengthen market research and compliance management when laying out cross-border e-commerce to meet these challenges.

Trend 7: The basic guarantee function of data security is increasingly prominent.

With the development of digitalization, data, as a core factor of production, has become a basic strategic resource, and the basic guarantee role of data security has become increasingly prominent.

The data of retail enterprises is huge, involving consumers, transactions and commodities. With the improvement of consumers’ legal awareness and the continuous improvement of national supervision mechanism, high requirements are put forward for data collection, storage and use.

However, the concept and architecture of data governance in retail enterprises are relatively traditional, resulting in the contradiction between high data usage and low governance level. If it is not handled well, it may rise to administrative punishment or even judicial level. Cases in this regard are not uncommon in the industry.

In order to ensure the security of data, enterprises need to establish a perfect data security management system, adopt effective technical means and safety measures, and improve employees’ safety awareness and operation skills, so as to ensure the data security of enterprises in all directions.

Trend 8: Unmanned retail will improve the current retail pattern.

With the development of emerging technologies such as big data, artificial intelligence, cloud computing and mobile payment, the technology of unmanned retail convenience stores is becoming more and more mature. According to Ai Media Consulting analysts, unmanned retail, as a new format of the new retail industry, can save labor costs and penetrate into the full-time consumption scene, and has certain development potential.

Second, how to break the global digital operation of the retail industry in 2024?

As a leading global consumer digital operation service provider in China, Huibo Technology has been committed to helping retail enterprises build a digital consumer ecosystem and enhance the value of consumer assets. Up to now, Huibo Technology has provided related services for 300,000+retail enterprises or brand customers to build consumers’ digital ecology, with rich experience and outstanding performance.

1. Providing customized solutions: Huibo Technology can provide customized digital operation solutions for consumers according to the characteristics and needs of different retail enterprises. Through in-depth understanding of the business and objectives of enterprises, Huibo Technology can provide enterprises with digital technology and operation strategies that meet their needs, and help enterprises achieve more efficient management and better user experience.

2. Integrating online and offline global data: Huibo Technology can help retail enterprises to integrate online and offline global data and realize omni-channel digital operation. Through data analysis ability and technical application, Huibo Technology can help enterprises to deeply understand consumers’ needs and behaviors and provide consumers with more accurate personalized services and marketing promotion. At the same time, through data sharing and channel collaboration, the interaction and conversion rate between channels can be improved.

3. Establish and improve the membership system: Huibo Technology can help retail enterprises to establish and improve the membership system and improve the loyalty and stickiness of corporate consumers. Through the establishment and improvement of the membership system, consumer data and membership information can be better managed, and more personalized services and discounts can be provided for members. At the same time, through member marketing and data analysis, we can improve the repurchase rate and consumption of members and help retail enterprises achieve sustained growth.

4. Innovative digital marketing: Huibo Technology can innovate the promotion and application of digital marketing and improve brand awareness and user stickiness. For example, accurate advertising and content marketing can be carried out through platforms such as social media and short videos; Through data analysis, personalized recommendation and precise marketing can be realized. At the same time, offline activities and online interaction can be combined to improve consumer participation and interactivity.

5. Provide all-round service support: Huibo Technology can provide all-round service support to help retail enterprises realize digital transformation. Including project planning, technology selection, system integration, data security and other aspects of support, as well as professional consulting and operation service team to provide enterprises with a full range of digital solutions and after-sales operation service support.

Write it at the end

With the rapid development of science and technology, the retail industry is welcoming a new wave of digital development in 2024. In this change, how to catch the market pulse and find new growth points has become an important topic for every enterprise decision-maker.

Huibo Technology, as the leading global consumer digital operation service provider in China, is not only committed to the innovation and application of technology, but also plays the dual role of leader and practitioner in helping enterprises realize digital transformation.

Facing the future, Huibo Technology firmly believes that only by embracing change and continuous innovation can we stand out in the fierce market competition. We look forward to working with more retail enterprises to explore new paths of digital development and help more retail enterprises achieve long-term development.

"Life is too bitter. I really need this kind of funny drama to slow down. This is my favorite cooking drama recently." A Douban netizen commented on a costume love comedy "Qing Qing Daily" that was recently launched.

On November 16th, the peak content of "Qing Qing Daily" in the iQiyi station exceeded 10,000, making it the fourth series of iQiyi this year and the fastest series in the history of iQiyi. Since its launch, the drama has attracted more than 2,000 hot searches on social platforms, and it has caused heated discussions in Weibo, Tik Tok and other major social platforms. # Qingqing’s daily life seems to be a comprehensive collection of ancient costumes # # Qingqing’s daily electronic mustard tuber # # King Gigi plays a Neptune in Qingqing’s daily life # # Qingqing’s daily life is qingqing grasslands bar # and many other topics have been repeatedly searched, which has helped the drama break the circle successfully.

The "high opening and crazy walking" of "Qing Qing Daily" can not be separated from the "accurate" grasp of the taste of the mainstream audience, which gives a good emotional outlet to the audience surrounded by pressure and anxiety in real life with a relaxed and funny plot; At the same time, it also tells a story with modern social characteristics in the ancient background, and shows the true personality and emotional needs of contemporary women through the mouth of the women in the play, which has won many female audiences’ resonance.

Daily narration of anti-routine

Qing Qing Daily is adapted from the novel qing wear Daily by online writer Mu Muduo. The original work belongs to the representative work of "Farming Literature", which refers to a style of work in which stories mostly take place in underdeveloped periods and regions, focusing on describing trivial matters and psychological changes of small people in their lives.

In the process of adaptation, Qing Qing Daily abandons the Qing Dynasty background and crossing elements of the original novel, and retains the basic character setting and narrative style. For example, Li Wei, the heroine, is a poor girl with mediocre qualifications and no ambition. She only wants to eat, drink and live a good life every day. The emotional progress between her and Yin Zheng is not based on the two people experiencing "big winds and waves" together, but gradually warming up in three meals a day; In the play, the scene between Li Wei and his sisters-in-law is either cooking or eating. In addition, the drama also downplays the battle for power between Yin Zheng and the head of the office and the brothers, as well as the plot in the conflict between Xinchuan and other Sichuan provinces, which makes the drama more like intercepting a corner of life in the grand historical background. Such a plain, daily and light narrative method presents a slow life picture of "taking quiet in the middle of trouble" and gives the audience with fast-paced life a "decompression" experience.

The play is also full of many unexpected and innovative "anti-routine" plots. For example, in the audience’s cognition, the show girls who participated in the draft are generally well-known families, but the show girls sent by Ji Chuan are Li Wei because of her poor family and inability to deal with the relationship; Everyone’s mouth is charming and looks less than Pan An’s three masters, but the real person is Liu Guanlin, who was nicknamed "King Gigi" by netizens in "The Widowed Husband"; In the play, Yin Zheng was given a wedding and came home without saying a word. When there was about to be a conflict with Li Wei, the old servant’s "long mouth" spoke, which also made the audience straightforward.

In addition, the comedy’s punchline design is also very dense, and by constantly throwing stalks, shaking burdens, and creating funny scenes, it continues to give the audience the motivation to pursue the drama. For example, Li Wei mistook Yin Zheng’s "Book Examination Day" as the day of his death, so she not only marked "Widowhood Day" on her calendar, but also mentioned many times in her family letters: "My husband is going to die, an all-consuming love, I can come home as soon as possible." Even on the day of Yin Zheng’s book test, he held an onion in his hand to tear, and put on hemp for him, Dai Xiao. The plot setting full of jokes attracted the audience to laugh constantly, so "Qing Qing Daily" was called "electronic mustard tuber" by many viewers.

Female group images of "anti-female competition"

"It’s good that all women don’t love their husbands. Haha." This comment by a Douban netizen has won more than 800 praises.

As a costume drama that focuses on love, Everyday for Qing Qing does not follow the path of "seeing for ten thousand years and being in love for three generations" in most fairy tale dramas. I didn’t take the script of "step by step, breaking my love" in the traditional palace drama; Nor is it like "men and women pull and throw industrial saccharin to the limit" in the general sweet pet drama; In a light, daily and joyful way, it tells the story of the secret affection between men and women due to long-term coexistence, satisfying the audience’s psychology of "watching others fall in love the sweetest".

First of all, from the perspective of role setting, as a love drama in ancient costume, "Qing Qing Daily" takes the emotional progress of Ji Chuan’s poor scholar Li Wei and Xin Chuan’s six sons Yin Zheng as the main story, but it does not simplify the side story, but gives two young masters and their two wives, three young masters and their "twenty-five wives", five young masters and seven young masters a certain narrative space respectively. Therefore, " Such a role setting can, on the one hand, contrast and reflect the personality, characteristics and mode of getting along with each other from different angles; On the other hand, it also enriches the story and meets the audience’s demand for "one drama and more CP".

Everyday in Qing Qing also created a group of female characters with modern female consciousness. For example, Li Wei, the heroine, comes from Jichuan, which pursues equality between men and women and monogamy. Therefore, from the moment she stepped into Xinchuan, which pursues polygamy, she was waiting for her husband to return home, and she repeatedly threw out a modern view of equality between men and women in the play. However, Erhao, a woman who grew up in an environment where men are superior to women and was born in a common woman, chose to "abandon love" after witnessing the influence of marriage and childbirth on women’s status since childhood, and chose the most powerful husband as her owner, just to earn a good future; Shangguan Jing, the monarch of Danchuan County, who comes from a woman who is in charge of the family and recruits her husband’s wife, has a bold personality and a superb martial arts. She prefers to walk freely in the rivers and lakes than marriage. Before being "collected" by the three young masters, the girls in the twenty-four solar terms also worked hard for their livelihood. Such a female role with different personalities, sober human life and certain personality independence has won many female audiences’ welcome.

In addition, although the story in "Qing Qing Daily" mainly takes place in Xinchuan, where men are in power, there is almost no "female competition" bridge where women are fighting for favor and jealousy. On the contrary, the friendship of mutual help and mutual understanding among women is reflected everywhere. For example, Song Dance, who was secretly in love with Yin Zheng and opposed to Li Wei everywhere, was unfortunately chosen to marry and kiss, and Li Wei actively advised her to avoid kissing; When the girl in the twenty-four solar terms was punished by the three young masters, Li Wei and Yuan Ying went to the door directly to rescue her. This plot of mutual help between women can be seen everywhere in the play, which reflects the pursuit of independence, freedom and self-improvement by contemporary female audiences.

　"Modern" Narration by Metaphoring the Ancient to the Present

Another reason for the popularity of "Qing Qing Daily" is that it tells a story with modern social characteristics in the ancient background. This expression of borrowing ancient times to describe the present is closer to the living conditions of contemporary young people, which is more likely to resonate with the audience.

First of all, the characters’ personalities, ways of thinking and logic in Everyday for Qing Qing are all "modern people". For example, the seven young couples in the play are a couple who are "numb-headed" at the thought of communicating with others in social occasions. In the play, the two are in great pain because they need to prepare for the opening banquet, which shows the daily life of social fear to the fullest.

Secondly, the play also sets many topics that are also concerned by women in today’s society. For example, in order to avoid the situation of "being kissed" in Song dance again, Li Wei proposed to look at each other-a blind date in modern society-to find a husband for them, and in the process, he restored several common men in modern women’s blind date bureaus, such as Ma Baonan, a boastful "trustworthy man" and a greasy man with malicious intentions, which caused female audiences to smile.

Thirdly, under the historical background of overhead, the respective regions and cultures of "Jiuchuan" can easily remind the audience of the unique local customs of various regions in China, such as Danchuan, which likes to eat spicy food and is dominated by women, and most men are "raking their ears", which can easily remind people of Sichuan and Chongqing; Mo Chuan, which lives in the north, has strong troops and tough folk customs as a military fortress, can correspond to the three northeastern provinces and Inner Mongolia; Cangchuan, located in the northwest, full of deserts and rough folk customs, is more reminiscent of southern Xinjiang.

All these settings make Qing Qing Daily more like a modern drama in a costume. From the explosion of Qing Qing Daily, it can be seen that young audiences have new requirements for novelty, interest and richness of roles in costume love dramas. Qing Qing Daily has also made some innovations in the content category of costume love dramas: it can make people move, not only the wind and waves, but also the love of the two.

However, at the same time, Everyday for Qing Qing also has some relative regrets. For example, at present, although there are many female roles and different personalities in the play, all their efforts to change their own destiny are ultimately invincible to the "husbands and godsons" under the oppression of imperial power and patriarchy. For example, the channels and directions for Li Wei and Yuan Ying to gain freedom in the play are based on the "good future" of six young masters. From this point of view, if it is not enough as a rebellious female group drama "Qing Qing Daily", but as a light and daily sweet drama, "Qing Qing Daily" is undoubtedly an excellent student.