标签归档 西安桑拿网

　　The development of global artificial intelligence is changing with each passing day, AI+ industry, AI+ medical care, AI+ manufacturing, AI+ education … … It can be said that a hundred flowers blossom. With the continuous evolution of the Internet and the high maturity of mobile intelligent terminals, the era of information explosion has quietly come to the public. Behind this massive information, a new kind of "media people" has emerged. They are not human beings, but "robots".

　　In October this year, Guangzhou International Artificial Intelligence Industry Research Institute officially settled in Nansha District, Guangzhou, and the institute took the lead in Nansha with 16 high-end talent teams in the field of artificial intelligence. Among the key laboratories, there is an AI R&D team focusing on the application of artificial intelligence and natural language processing (NLP) in the field of information content — — Yuntianyi, that is, the "writing robot" that everyone has heard about for a long time.

　　Besides playing Go, intelligent robots can also write manuscripts. As early as 2009, Major League Baseball used the intelligent robot StatsMonkey to complete the writing of the game manuscript for the first time. In 2015, Tencent, a domestic internet company, launched the writing robot DreamWriter, and the system has been in operation for nearly three years. Artificial intelligence has gradually integrated into the current content creation. How high is the "IQ" of the "writing robot"? What changes can artificial intelligence bring to the media industry?

　　In the future, with the in-depth development of the Internet of Things technology, experts in this field will paint a more "sci-fi" scene for all-media reporters under the background of the Internet of Everything.

　　Wen Jing, all-media reporter of Guangzhou Daily (except signature)

　　The number of intelligent writing robots is growing.

　　Speaking of intelligent writing robots, it can be traced back to 2009. For the first time, Major League Baseball used the intelligent robot StatsMonkey to identify major events during the game and summarize the overall game dynamics through statistical analysis, and automatically compiled a sports report.

　　In 2015, the "writing robot" really broke out in the industry, and major media at home and abroad began to "test the water" writing robot. It is understood that in foreign countries, The New York Times uses the Blossomblot system to screen articles and push them to social networking sites and other platforms; The intelligent system of Los Angeles Times focuses on dealing with sudden news such as earthquakes … … In China, in 2015, Tencent’s writing robot named Dreamwriter was officially launched, and a report entitled "CPI rose by 2% in August to a 12-month high" was released. Subsequently, the domestic media also "early adopters" one after another. Xinhua News Agency launched the robot writing project, Alibaba and CBN launched the "DT Draft King", and today’s headline launched "Xiaoming BOT" & HELLIP; … In the field of content production, traditional media and mobile internet media have followed this technical upsurge in succession, trying to introduce the manuscript-writing robot into the increasingly large number of news reports, content production and distribution; In the technical field, more and more research teams in the artificial intelligence industry are involved in the research and development of "writing robots".

　　Secret writing robot

　　So, how does the "writing robot" "write" a manuscript? Dr. Jin Lijie, CEO of Yuntianyi, a domestic AI news laboratory, said in an interview that "writing robot" is just a name that makes it easier for the outside world to understand. In the industry, they prefer to call this kind of artificial intelligence system "intelligent assisted creative system", which is also a more appropriate statement.

　　Taking the "chess writing" platform as an example, it quickly extracts content clues from massive information, generates an article framework with one click according to the keywords input by users, and automatically judges the content value from multiple dimensions. Users can search the hottest news topics through the list of "Hot Topics in the System" and generate articles on related topics with one click; You can also let "Xiao Yi" write a propositional composition by inputting keywords.

　　All-media reporters learned that the "writing robot" is different from the traditional news gathering and writing mode. The "writing robot" automatically "crawls" all kinds of massive information every day. When reporters and editors need a certain news content, they input keywords, and the system will "crawl" tens of thousands of relevant information from various channels according to the keywords and generate the first draft. On the "chess writing" platform, the active data of international information spans two years, and the whole information is stored for about 5~6 years, which also reflects the massive data behind the writing robot platform. In fact, this is also a prerequisite for being an artificial intelligence platform — — Only with a large enough data reserve, the robot can classify and learn, thus constructing the knowledge map of events.

　　Of course, different artificial intelligence platforms have different algorithms and ideas. For example, the AI system of Yuntianyi does not rely entirely on robots to write a complete manuscript. "Most manuscripts are post-processed and polished by editors."

　　"Robots" are mainly concentrated.

　　In sports and financial news reports

　　The research content released by Tencent Media Research Institute points out that "writing robots" can be divided into three categories, all of which rely on natural language processing technology. The first type is template-based writing, that is, using an article template to fill in the structured information (including specific figures, percentages, etc.) in the database. The second category is post-extraction, that is, analyzing long natural language texts containing useless information, extracting key information from the article, reorganizing the language and outputting it. The third category is that it is automatically generated by machines. Generally, the language is modeled mathematically by training the language model, and then the text that the algorithm thinks "best reflects the original meaning and looks like a sentence" is generated sentence by sentence without using the original text.

　　It is understood that at present, many writing robots, or most "intelligent assisted creative systems", mainly focus on the first type of template writing and post-extraction. His more dedicated and good writing fields are mainly sports, finance and disaster news. What these types of news have in common is that most of their contents rely on data to "speak". Take the news of NBA events as an example, most of them are composed of score+players’ scoring performance, that is, the news type based on data analysis. Therefore, there will be templates for this kind of news in the database of "robot". At the same time, through the deep learning ability of artificial intelligence, the system analyzes how journalists/editors handle this kind of news while writing it, so as to get more data and establish more diverse models.

　　All-media reporters have noticed that most of the financial news written by Tencent Dreamwriter is real-time news about the rise and fall of a stock price. According to Liu Kang, the head of Dreamwriter, the core problem that Dreamwriter had to solve when it was first born was that "the production capacity of financial news could not meet the demand of content".

　　Yuntianyi’s "chess writing" is an intelligent information writing system based on a wide range of topics. It is a combination of the second and third categories, and its writing scope is not limited to the news field that "speaks" by data. According to estimates, a small editorial team, with the help of the "Little Game Writing" intelligent creation platform, can improve the work efficiency by five times. "Traditional journalists/editors can probably write two long-length news stories a day, while in ‘ Small game writing ’ With the cooperation, about ten articles can be completed in one day. " In the whole process of intelligent assisted creation, the system can not only help to select the topic, but also "generate" an article frame with high correlation with what the reporter/editor wants to write, which can greatly simplify the writing process and shorten the time of writing.

　　In January of this year, the robot "Xiaoyi" was "employed" in the GET information App. Generally speaking, in the writing of traditional news information, the workload of editors accounts for 80%, and that of machines accounts for 20%. At present, the GET information team can achieve 65% machine completion and 35% manual completion. In the future, we hope to achieve 80% machine completion, and the editor is only responsible for 20%. "In our opinion, only a small part of the content can be produced by machines and automatically released, because any media needs supervision and content review. In the future, the manpower of the news information platform will also be mainly concentrated in this part. However, it is also inevitable to reduce labor costs and improve timeliness. For example, the work done by a team of 30 people in the past can now be completed by a team of 10 or less. " Jin Lijie said.

　　According to the reading data statistics of domestic large-scale content information platforms, with the help of "small game writing", the reading volume of many news written by GET information can reach tens of thousands to hundreds of thousands, and some even millions.

　　After training, it can be effectively improved

　　Content generation ability of "machine"

　　Many Internet companies and R&D teams have focused on writing robots, which is all related to the vigorous development of mobile news information platforms in the past three years — — The emergence of many news content clients means that a huge amount of news content information needs to be produced every day, and the update speed is maintained by minutes. On the other hand, it is the Internet users’ thirst for news and new information. Nowadays, on the way to and from work by subway or bus, everyone will "brush" their mobile phones, and the demand for content information will increase geometrically. It is worth noting that last year, Penguin Think Tank released the Map of the Future: Report on the Trends of New Media in China in 2017. The report shows that Chinese netizens spend an average of 67 minutes reading news information every day, among which the proportion of "heavy users" who spend more than two hours a day is 14.6%.

　　Nowadays, domestic large-scale content information distribution platforms pay attention to "thousands of people and thousands of faces" — — Through big data, algorithms, labels, etc., what everyone sees is different. Similarly, the "writing robot" can also push different content for everyone through the big data and machine learning ability in the background. Yuntianyi is like this: "Imagine that a manuscript-writing robot is like a fisherman, and every day ’ Fishing ’ It will classify and combine the returned fish, shrimp, crab, etc. through artificial intelligence algorithms. " Because everyone’s "entrance" to the intelligent platform is different, and his needs and content are different, the platform can "know" what content he needs and what content he needs more. In addition, the content provided by the machine for readers is updated 24 hours a day.

　　"The intelligent assisted writing system and automatic writing system driven by artificial intelligence can produce hundreds of information articles a day after training of massive high-quality content, which will greatly improve the production efficiency and timeliness of information content. Artificial intelligence technology has achieved innovation in some aspects of the life cycle operation of traditional information content. " Yun Tian Yi said so.

　　Discussion:

　　Can writing robots replace human work?

　　The industry thinks it is more auxiliary function.

　　At the beginning of the writing robot’s launch, "the robot came to grab the reporter’s rice bowl" and "the reporter was going to cry" … … For a time, it has attracted great attention from the technology and media industries. In recent years, whether the writing robot will replace human beings as "news reporters" has been increasingly fierce with the development of technology.

　　Ma Zhijie, dean of the School of Humanities and Communication, Guangdong University of Finance and Economics, and Ph.D. in journalism, said that advanced technologies, including intelligent robots, are only writing AIDS and tools are extremely valuable. "If you want to do a good job, you must sharpen your tools first." The news and communication industry will not disappear, but will only take the advanced technology express train and be stable and far-reaching. However, the news industry must rely on media workers who are good at using advanced technology, not the technology itself. Intelligent robots are highly integrated with cutting-edge technologies such as big data, cloud computing and AR/VR, so they have strong capabilities of data collection, extraction, calculation and information self-organization, which helps media workers to improve content production efficiency, but also strengthens media competition.

　　When talking about the advantages and disadvantages of "writing robot", he believes that compared with people, the advantages of intelligent robot content processing and production are obvious, such as large amount of data, many information points, fast production speed, accurate computerized production service and breakthrough of time and space constraints. However, the shortcomings are also very obvious, such as starting from data, purely objective perspective, "arrogant", and lack of freely controllable ability in information appreciation such as agenda setting, news commentary and public opinion guidance.

　　Writing robots can’t be a branch of the future media. Human beings have been on the road of using new technologies to improve the efficiency of content production. At present, the cutting-edge technology is intelligent robots, so it is understandable that intelligent robots are preset by media, but intelligent robots can only be referred to as "it" forever, because they are machines and intelligent technologies, and they can never become media, and the core of media is people with strong subjective initiative.

　　Dr. Jin Lijie said frankly that the original intention of R&D was to use the intelligent assisted creative system to free journalists and editors from some boring, hard and repetitive work of news reporting and focus on the core of content creation.

　　Dr. Ma Zhijie also stressed that the unemployment of journalists is not the result of technological progress, but the self-elimination of journalists caused by the industry’s advancing with the times. Some journalists and editors who can’t adapt to the requirements of the changed times will inevitably not adapt to the changed news and communication industry. Therefore, the unemployed will inevitably exist.

　　Related links:

　　Can’t catch up with China’s first AI anchor "on the job"

　　At the world internet conference in Wuzhen just held, sogou, a Chinese Internet company, and Xinhua News Agency jointly launched the world’s first "AI synthetic anchor". It is understood that the virtual anchor is based on a host of Xinhua News Agency, which can imitate not only human voice, but also human expression.

　　It is reported that AI synthetic anchor can achieve efficient news broadcast. Users only need to input the news text, and it can broadcast with the same voice as a real person, and even the lip shape and facial expression are consistent with the real host.

　　The specific operation is that the live anchor records a video for broadcasting news to the camera. With this video, "sogou avatar" can extract the voice, lip movement, facial expression and other features of the live anchor, and then "clone" an AI virtual anchor with news broadcasting ability that is very similar to the live anchor through technologies such as speech synthesis, lip synthesis, facial expression synthesis and deep learning.

　　According to sogou, "sogou doppelganger" uses its AI ability to personify AI from the aspects of image expression, sound language habit and logical thinking, and then "clones" human AI doppelganger, thus helping human beings to improve the efficiency of information expression and transmission.

　　CCTV News:For weight loss, many people will choose to take diet pills to lose weight. At present, the market is full of all kinds of weight loss products, including some diet pills, which are under the banner of no diet and no exercise. As long as they are eaten, they can effectively drain oil and lose weight. Xiao Yuan of Dalian, Liaoning Province bought some hot-selling diet pills online. Unexpectedly, this diet pill actually contains drugs.

　　Xiao Yuan, the victim, said that such a thing as Korean slimming pills is also very popular in the circle of friends. Little girls in Korea are using it, and they have lost about 10 pounds just after eating for a week or so.

　　Xiao Yuan, who lives in Dalian, Liaoning Province, found a hot-selling diet pill online in order to recover her figure after giving birth. According to the merchant, this diet pill is very popular in South Korea, and it does not contain any harmful drug ingredients, so the slimming effect is very obvious.

　　In the process of taking medicine, Yolanda found some abnormal reactions in her body: when taking medicine, her spirit will become more excited; When you don’t eat, you will feel anxious and flustered.

　　However, in a chat with a friend later, Xiao Yuan was reminded by her friend that her reactions were a bit like the state after taking drugs. Xiao Yuan, who was flustered, immediately went to the local public security organ for a urine test.

　　Subsequently, the local police immediately tested the ingredients of this slimming drug and found that four of them contained the main ingredients of state-controlled psychotropic drugs to varying degrees.

　　After investigation, the main ingredient detected in the diet pills purchased by Xiao Yuan was a psychotropic substance that was forbidden to be manufactured, transported and sold privately by the state. Subsequently, the police launched an investigation into the online shop on suspicion of drug trafficking.

　　After investigation, this diet pill was delivered by an online shopping shop called Xiangxiang Korea Daigou, which was registered in Bozhou City, Anhui Province. The online shop was run by two young people. The diet pill sold in the shop was divided into three packages: basic version, enhanced version and extra strong version, and the dosage of each package was different.

　　Since July 2017, in one year, the store has received more than 600 orders, with customers in 20 provinces, 4 municipalities and 3 autonomous regions, and accumulated sales of more than 1.3 million yuan.

　　After further investigation, the police then locked the suspect Tang, who supplied the online store. Tang had been engaged in prescription drug reselling in Korea for a long time.

　　After arriving at the case, Tang confessed that she was a staff member of a plastic surgery institution in South Korea. She prescribed this weight-loss drug with the convenience of her work. In South Korea, this weight-loss drug is actually a prescription drug. The dosage of the drug is determined according to different conditions of everyone. If it is taken in large doses in violation of regulations, it will still do great harm to the human body.

　　At present, online shop owners Zhang, Gao and Tang have been criminally detained by Dalian police for allegedly violating the crime of drug trafficking stipulated in Article 347 of China’s Criminal Law and selling toxic harmful food in Article 144, and the case is still under further investigation.

CCTV News:"Published by imperial academy, Shanghai" WeChat official account published a letter to the candidates who took the 2023 research exam in Shanghai.

　　Candidates:

　　In 2023, the examination for postgraduate entrance examination has entered the countdown. Can go today, at this moment, please applaud yourself first, and applaud yourself for never giving up!

　　The examination organization under the normalization of epidemic prevention and control has been going through three years, and every year we will encounter new situations and new problems. These days, we have received some candidates’ consultation in different ways, and put forward some opinions and suggestions to the examination work, from which we can appreciate everyone’s preparation mood.

　　Please believe that on your way to your dreams, there is the care of the party and the country and countless people are escorting you. Under the guidance and support of the Ministry of Education, under the leadership of the Shanghai Municipal Party Committee and the Municipal Government, we will work together with all relevant units to make the greatest efforts to achieve "taking the exam as scheduled, taking all the exams, and studying the exam safely", making overall plans for epidemic prevention and control and organizing the exam, making every effort to make all the preparations for the exam, and striving to give you the most attentive and warm security guard. Here, I sincerely hope that every candidate will give more understanding and support to our work.

　　In order to help you take the exam smoothly, we have compiled the "Guide to Taking the Exam", which is attached with the letter. Please read it carefully. At the same time, I would like to remind all candidates:

　　Candidates who take part in this postgraduate examination must complete a nucleic acid sampling in this city before 12:00 a.m. on the 21st. Relevant departments have made careful arrangements to ensure that candidates can be "single-person and single-tube" when they show their admission tickets, giving priority to the inspection and getting the results as soon as possible. Considering that some candidates in Shanghai are currently at home, the relevant departments will arrange for candidates to go out to take the exam smoothly during the exam. Candidates who return to Shanghai from other places to take the exam can stay in relevant hotels with their identity certificates.Candidates are advised to reduce unnecessary walking and do personal protection during preparation and examination. The test center school will try its best to provide drinking water, medical care and other services for candidates. If candidates have special needs, please take the initiative to contact the test center.

　　There are always some beautiful things on the road of life that deserve our all-out efforts. It is never an exam that determines the fate of your life, but every challenge you laugh at, every persistence you persevere in, and every dream you pursue without regret.

　　These days, the temperature in Shanghai has fallen below zero, but the sun is still warm on the shoulders. All the past is a preface, and the infinite future is waiting for you to write.

　　May you work hard and move forward bravely, and live up to your youth and dreams!

　　This time, we stick to it together and come on!

　　Shanghai Education Examinations Institute

　　December 20, 2022

　　A Guide for Candidates Taking the 2023 Postgraduate Examination in Shanghai

　　As the entrance examination is just around the corner, please carefully read the examination epidemic prevention tips issued by the Municipal Education Examinations Institute on December 9 and 16, strictly abide by the epidemic prevention requirements, and go to the examination safely. The following reminders are also required for candidates:

　　Reminder 1: Do a good job in personal health management before the exam.

　　According to the latest epidemic prevention requirements of the city’s research and examination, candidates must do a good job of self-health monitoring before the exam, reduce gathering and mobility, do not go to crowded places, and be the first person responsible for health and safety.All candidates who take part in the postgraduate examination in Shanghai must complete a "single person and single tube" nucleic acid sampling in this city on the morning of December 21st (please complete it before 12:00 noon, and candidates can take a "single person and single tube" sampling with their admission ticket), and take the nucleic acid test results as admission documents during the examination period (paper version or electronic version is acceptable).Candidates should update their health information in the "Candidate Health Information Registration System" according to their own reality. From December 16th to 24th, each test center in this city will send a warm reminder to the candidates every day through the on-site letter or SMS of China Graduate Admissions Information Network, and ask the candidates to pay close attention to the epidemic prevention requirements and precautions in time.

　　Reminder 2: Print the admission ticket in advance.

　　Candidates can log in to China Graduate Admissions Information Network (http://yz.chsi.com.cn/) with their online username and password, and download and print the Admission Ticket for the 2023 National Postgraduate Admissions Examination. Please read the instructions and requirements on the admission ticket carefully, keep the admission ticket well, and do not make any marks on it.

　　Reminder 3: Check the test center, test center number and seat number.

　　From now on, candidates should log on to the websites of the relevant colleges and universities, pay attention to the announcement notice in time, and inquire about the examination places, examination rooms, seats and other information of their respective subjects.It is particularly important to note that because the test center will rearrange the examination room according to the test results of candidates’ nucleic acid on the morning of December 21st, the information of some candidates’ examination room may be adjusted, and the information related to the change of the test center and examination room will be informed to the relevant candidates from the afternoon of December 22nd to the morning of the 23rd through the internal letter of the research website and other channels. Candidates are requested to understand and pay close attention to relevant information.

　　Reminder 4: Grasp the exam time.

　　The examination time is from December 24th to 25th (8: 30am & mdash; 11:30, 14: 00 pm & mdash; 17:00), individual examination subjects exceeding 3 hours will be held on December 26th. Candidates are not allowed to enter the examination room to take the exam as a subject after 15 minutes, so be sure to be familiar with the location of the test center and the route to the exam in advance, pay attention to the weather and traffic conditions on the day of the exam, and make appropriate arrangements to travel in advance to ensure a smooth exam. Pay special attention to carefully check whether the documents and exam supplies are complete before going out.

　　Reminder 5: Take all the documents to take the exam.

　　Each exam must be based on the candidate’s valid identity card and the Admission Ticket to enter the examination room. Exam supplies that can be carried include pens or signature pens with black handwriting, 2B pencils, rubber without envelopes, drawing instruments, etc. Chemistry (agriculture) (subject code 315) in the unified examination subject can use a scientific calculator with logarithmic and exponential calculation functions without dictionary storage and programming functions, and calculators are not allowed in other unified examination subjects. Whether the self-propositional subjects of the admissions unit are allowed to use calculators should carefully check the "admissions unit description" on the admission ticket; Draft paper shall be distributed uniformly by the test center.

　　Reminder 6: Candidates bring their own lunch.

　　In order to avoid the spread of the epidemic caused by the crowd gathering, the test center does not provide lunch during the examination. If candidates need to stay at school for preparation, please bring their own lunch and rest in the area designated by the school. The test center school will try its best to provide drinking water, medical care and other services for candidates. If candidates have special needs, please take the initiative to contact the test center.

　　Reminder 7: Actively cooperate with the admission inspection.

　　Actively cooperate with the admission safety inspection and identity verification, and if you carry any articles other than those specified, you should put them in the designated location according to the regulations; If the security equipment gives an alarm during the inspection, you should consciously show the relevant metal objects to the invigilator. For the convenience of quick inspection, try not to carry (wear) metal objects or clothes. Do not bring any books, periodicals, newspapers, manuscript papers, pictures, materials, tools with communication functions (such as mobile phones, photographic equipment, scanning equipment, intelligent equipment, etc.) or electronic products with storage, programming and inquiry functions, correction fluid, correction tape and other items into the examination room. Special reminder: it is strictly forbidden to bring mobile phones into the examination room. Once found, they will be dealt with in violation of regulations regardless of whether they are turned on or not.

　　Reminder 8: Abide by the rules of the examination room.

　　Each test center will do its utmost to create a safe and suitable test environment for candidates, provide consultation and medical services, and provide reasonable convenience for special candidates such as the disabled. Candidates are also requested to actively cooperate and abide by the test center management and examination room rules.

　　After the test signal is issued, candidates can begin to answer questions; After the end of the exam signal is issued, you should immediately stop writing and stop answering questions; Raise your hand to ask questions such as papers, answer sheets, answer sheets, etc., or unclear handwriting, missed printing, reprinting, and missing pages. But questions involving the content of the test questions shall not be asked by the invigilator. Special reminder not to take the test paper, answer sheet and draft paper out of the examination room, otherwise it will be dealt with in violation of regulations.

　　Reminder 9: Pay attention to the exam details.

　　Candidates should fill in (paint) the name, candidate number and other information accurately and clearly at the designated location and within the specified time, and paste the bar code as required. Candidates should bear the responsibility for missing the bar code, filling (painting), filling (painting) or illegible answers that affect the marking results.

　　Candidates should answer questions outside the sealed line of the answer sheet or in the area specified in the answer sheet; Do not use pens and paper outside the regulations to answer questions, and the answers written on draft paper or outside the prescribed area will be invalid; Do not make any marks on the answer sheet or answer sheet. Only pens of the same type and color can be used in the process of answering questions. When answering the question, be sure to read the question number mark on the answer sheet before answering the question. Anyone who does not answer the question in the correct position will bear the consequences.

　　Unified examination subjects, examination papers by the invigilator unified unpacking and distribution, answer sheet (card) by the invigilator unified recycling. Enrollment units from the proposition subjects, by the candidates themselves unpacked test bags and sealed test bags, answer sheets and sealed seals issued by the test center; After the exam, the examinee will put the test paper and answer sheet into the sealed bag.

　　Reminder 10: Take the exam in good faith.

　　The examination room is equipped with a video monitoring system, and every move of each candidate is recorded in the whole process. During the examination, the departments of education, public security, internet communication and radio management will rectify the environment in and around the examination room, severely investigate and punish those suspected of cheating by using communication tools, and investigate criminal responsibility for suspected crimes. According to the Criminal Law Amendment (IX) of People’s Republic of China (PRC), criminal acts such as "cheating in organizing exams", "illegally selling, providing test questions and answers" and "substituting for exams" will be severely punished by the criminal law. Please take the exam in good faith, abide by the law and discipline, and don’t regret it for life because of temporary luck!

A few days ago, the State Council issued the "14th Five-Year Plan for the Development of Digital Economy", which clarified the guiding ideology, basic principles, development goals, key tasks and safeguard measures to promote the healthy development of digital economy during the 14th Five-Year Plan period. When it comes to creating a new digital life with shared wisdom, the Plan mentions "cultivating a number of new consumption demonstration cities and leading enterprises" and "cultivating the awareness and habits of digital consumption of the whole people".

According to the "White Paper on the Development of Digital Economy in China" released by China Information and Communication Technology Research Institute last year, the scale of digital economy in China will reach 39.2 trillion yuan in 2020, accounting for 38.6% of GDP, ranking second in the world; The growth rate increased by 9.7% year-on-year, ranking first in the world, which indicates that the digital economy industry has become an important engine for China’s stable economic growth.

Among them, digital consumption is the key driving force to promote the development of digital economy in China, and it is also an important force to accelerate the recovery and continuous expansion of domestic demand. In recent years, new formats and models of digital consumption, represented by online shopping, live webcasting, digital culture and online medical care, have developed rapidly, profoundly changing people’s consumption habits. No matter in urban or rural areas, new highlights of digital consumption are frequent, and various new technologies are accelerated to be applied, and the development prospects are expected.

Give birth to new formats

Help urban space transformation

"Digital consumption refers to the consumption that occurs in the consumer market for the digital connotation of goods." Zhu Yan, president of Tsinghua University Internet Industry Research Institute and professor of Tsinghua University Institute of Economics and Management, believes that in the era of digital economy, both construction machinery and daily necessities need digital and cultural connotations. When the product is endowed with digital performance, the consumption pattern will change accordingly, which will inject new vitality into the market and bring new development opportunities to enterprises.

Many cities have seen the potential of digital consumption and strongly supported the development of related new formats.

Zhang Lin, a citizen of Ningbo, Zhejiang Province, who is over 80 years old, suffers from hypertension and renal dysfunction. Last year, his family registered the "Ningbo Cloud Hospital" system for him, and he was able to make an online appointment with an expert doctor. At the appointed time, Zhang Lin told her symptoms through videos and doctors at home. The doctor read his health records, combined with the diagnosis information, made an electronic prescription and submitted the prescription to the "cloud". One day later, Zhang Lin received the drugs for controlling hypertension delivered to her home, and completed the visit easily.

In addition to online medical care, Ningbo also displayed 27 interactive projects of digital consumption experience at the information consumption experience day held in October last year, involving consumption scenes such as communication, medical care, people’s livelihood, finance and entertainment; It also released 13 municipal-level information consumption experience centers such as Ningbo Mobile Tianning Flagship Store and Ningbo Smart City Science and Technology Museum to cultivate and guide citizens’ digital consumption. The relevant person in charge of Ningbo Economic and Information Bureau said that building an information consumption experience center can not only provide a rich new experience of digital life and promote the development of digital consumption, but also drive information technology products and services to move towards the high end of the industrial chain and enhance people’s sense of gain, happiness and security in the field of information consumption.

Digital consumption can also promote the upgrading of urban space.

Longfu Building, Dongcheng District, Beijing, a former department store, has now become a new consumption landmark with deep integration of "culture+technology". Bookstores, art galleries, boutique coffee shops, trendy art markets … Old buildings have turned into fashionable punching places in online celebrity, where technology, digitalization, intelligence and cultural experience consumption are perfectly integrated. Changhong Cinema, one of the second phase renovation projects of Longfu Temple block, which will open this year, includes three functional areas: flying cinema, "Walking into China" and Wenchuang Experience Zone. Tong Tao, the relevant person in charge of Beijing Longfu Wenchuang Business Management Co., Ltd., introduced that the transformed Changhong Cinema will become a brand-new flying theater, with 70 somatosensory seats and a giant ball screen. The suspended dynamic flying platform can push the passengers’ seats into the huge ball screen, creating an immersive entertainment experience. In addition, Changhong Cinema also plans to install a curved naked-eye 3D screen on the fa? ade to further enhance the sense of science and technology of the building.

Chen Huanwen, deputy director of the Beijing Municipal Bureau of Economy and Information Technology, said that in accelerating the construction of a new scene of digital consumption, Beijing will actively cultivate no less than 15 information consumption experience centers in key areas. We will demonstrate the integration of new retail technologies such as unmanned retail and smart retail with traditional retail, promote new digital travel services such as smart parking and driverless taxis, and build new consumer service scenarios.

Expand coverage

Promote rural consumption upgrading

Digital consumption has also become an important starting point to incite rural consumption upgrading and help rural revitalization.

"I didn’t expect it to be so convenient. I paid for it with a touch!" Shen Cailing, a villager from Yinghu Village, wangting town, Xiangcheng District, Suzhou City, Jiangsu Province, bought some daily necessities in the supermarket with a digital RMB physical card, and said that she was very surprised to "try the digital RMB".

In October last year, Yinghu Village took the express train of digital economy, set up a number of digital RMB consumption scenes in farmhouses, hotels, supermarkets and other merchants, and distributed nearly 1,000 digital RMB physical cards to villagers one after another, so that more villagers could get in touch with digital RMB at zero distance and experience the convenience of digital consumption.

Nowadays, with the advancement of digital rural construction, digital consumption in rural areas is growing rapidly, and the difference between urban and rural areas is getting smaller. Taking online shopping as an example, in 2014, the rural online retail sales in China was 180 billion yuan; By 2020, it has increased to 1.79 trillion yuan. More than 2,000 county-level e-commerce public service and logistics distribution centers have been built nationwide, and more than 130,000 village-level e-commerce service sites have been built. Express outlets have covered more than 30,000 towns and villages nationwide, with a coverage rate of 97.6%.

The popularity of digital consumption in rural areas has enabled villagers to enjoy more abundant and high-quality goods and gain a better shopping experience. "I used to buy milk powder for my children, and I had to ride a motorcycle to the town. It was so troublesome and there were few brands. Now that the mobile phone is online, it can be bought at once, and the post can be sent home. " The son and daughter-in-law of Li Meizhu, a villager in Jiangping Village, Hengdong County, Hengyang City, Hunan Province, all work in other places, and she lives in her hometown with her grandson and granddaughter. A few years ago, there were few shops selling maternity products in villages and towns. In order not to delay children’s food, Li Meizhu learned to buy online. "Now, I can understand watching short videos and ordering discounts from the live room. The more I buy, the more skilled I am. I also help other elderly people in the village to’ purchase’, and everyone can fight together, which is more affordable! "

While villagers’ consumption habits and consumption structure have changed, more and more villages have taken advantage of digital consumption demand and embarked on a new way to get rich and increase income.

Ruihao Village, Zheng ‘an County, Zunyi City, Guizhou Province, is better known as "Guitar Taobao Village" among the people around it. This mountain village was once in deep poverty. Villager Tang Yujiang remembers that when he was in the most difficult time, he had to borrow money to buy the seeds of crops. But later, the guitar industry rose in the county, and it opened its market through the e-commerce platform. Every year, millions of guitars went from here to the world. At the beginning of 2020, Zheng ‘an County was officially lifted out of poverty. Hong Yong, an associate researcher at the E-commerce Research Institute of the Ministry of Commerce, said that it was precisely because e-commerce changed the traditional economic layout that it contributed to the transformation of Ruihao Village.

The change in Ruihao Village is not a case. According to the standards formulated by Ali Research Institute, in rural areas, taking administrative villages as a unit, the annual sales of e-commerce reaches 10 million yuan, and the number of active online stores in the village reaches 100 or 10% of the local households, which can be recognized as "Taobao Village". The latest data shows that in 2021, the number of "Taobao villages" has reached 7023, an increase of nearly 30% year-on-year. Luo Zhendong, executive director of the Spatial Planning Research Center of Nanjing University, believes that this shows that the deep integration of digital economy and rural areas still has great potential. Under the background of rural revitalization, "Taobao Village" will provide a feasible path for common prosperity.

New landing technology

Empowering traditional consumption scenarios

The upgrading and increment of digital consumption in China cannot be separated from the support of information infrastructure construction.

The White Paper on the Development of Digital Economy in China pointed out that the scale of information infrastructure construction in China is leading the world. China has the largest optical fiber network and 4G network in the world. By the end of 2020, the penetration rate of fixed broadband households will reach 96%. The speed and scale of 5G network construction ranks first in the world, with 718,000 built 5G base stations and more than 200 million connections of 5G terminals.

The application of more new technologies brings new opportunities for the upgrading of digital consumption. Jiang Xiaojuan, dean of the School of Public Administration of Tsinghua University, pointed out that with the support of a new generation of technologies, including artificial intelligence, big data, cloud computing, Internet of Things, advanced robots, 3D manufacturing, etc., digital consumption, digital production, digital network chain and digital resource allocation will be significantly improved. By the end of the "Tenth Five-Year Plan", the overall shape of the digital economy will take shape and continue to evolve and have a far-reaching impact.

Some areas that are at the forefront are accelerating the application of various new technologies and enabling digital technology to empower traditional consumption scenarios.

In Xicheng District, Beijing, Beijing Square Business Circle has built the world’s first "5G+ Virtual Reality" smart business circle. The "River Map Technology +5G" provided by Huawei has realized the three-dimensional real-life walking navigation function in the business circle. Consumers can see the location of each online celebrity punch point on the mobile phone, which is convenient for sightseeing; Walking into the underground garage, you can receive navigation reminders and easily find your own parking space. In addition, using AR (Augmented Reality) technology, colorful virtual digital content will be displayed on the map, superimposed with the surrounding real environment, so that consumers can interact with virtual elements. For example, you can double-click a virtual shop to participate in the lucky draw and receive coupons issued by real merchants. You can also take photos with cartoon characters in the virtual world and see gorgeous fireworks online.

"Digital consumption has promoted industrial quality improvement and efficiency improvement, stimulated economic growth, and is an important support for promoting Beijing to cultivate and build an international consumption center city." According to the relevant person in charge of the Beijing Municipal Bureau of Economy and Information Technology, Beijing will digitally transform more traditional business districts, use digital technology to promote smart applications such as online queuing, smart membership, online live broadcast and smart parking, and analyze consumers’ residence time, travel time, consumption preferences and other data through big data, and adjust the operation direction in time to provide consumers with a better consumption experience. In addition, it will actively promote the full coverage of "Double Gigabit" networks represented by 5G and Gigabit optical networks in key business districts. "It will not only enable people to obtain various digital contents through the Internet to provide better network services, but also meet the new demands of new digital consumer intelligent terminals such as intelligent networked cars and unmanned delivery vehicles for high-speed and high-reliability networks." (Reporter Li Wei)