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In recent years, more and more people have started to keep pets, and the pet track has also become hot. With the rise of pet economy, there are many users who socialize through pets, and pet social products are also developing constantly. This article evaluates pet social products, let’s take a look.

• Understand the current situation and development trend of the pet market industry by studying the market background of the industry.
• By combing the product positioning, functional structure and business model of different competing products, the development trend, operation mode, business mechanism and characteristic function points of their products are analyzed.
• Through the analysis of competing products and my own thinking, this paper puts forward the summary and suggestions on pet social products.
• Improve the individual’s ability to write competitive product analysis reports.

(1) Market size

China’s pet economy continues to heat up and the market scale grows steadily.

China’s pet industry started late. With the increase of national income and the continuous expansion of pet owners, the types of goods and services related to pet consumption are constantly enriched, and the market scale of China’s pet industry is expanding rapidly. After 2020, the pet industry in China will enter a mature stage. With the rise of domestic pet brands, the market share of overseas brands has gradually decreased, and the new online+offline retail model dominates the market. There are many participants in the pet industry, and the market structure is relatively scattered, and the concentration is expected to be further improved.

According to the white paper data of pet industry, the market size of China’s pet industry (dogs and cats) reached 270.6 billion yuan in 2022, up 8.7% year-on-year, and the compound annual growth rate from 2012 to 2022 was about 23.2%. With the continuous improvement of the penetration rate of pet families and the maturity of the industry, it is estimated that the market size will increase by 297.7 billion yuan in 2023.

Source: White papers on pet industry over the years.

(2) Development space

Compared with developed countries, China’s pet penetration rate is low and there is a big room for development.

As the earliest and fastest-growing country in the global pet industry, America’s pet economy has entered a mature and stable period. In 2021, the penetration rate of pets in the United States ranked first in the world, and American families with dogs and cats accounted for more than 70%. On the other hand, the development of pet economy in China is entering the fast lane, and the penetration rate of pets is relatively low, about 22%. On the whole, there is still a big gap between China’s pet penetration rate and overseas developed countries, and the industry still has a big room for development in the future.

Data source: public information collation and insight research report analysis.

(3) consumption structure

The penetration rate of sub-categories is relatively stable, the penetration rate of snacks and nutrition products has increased slightly, and the penetration rate of drugs has increased greatly.

As just-needed products for pets, food is still the main consumer market for pets, with a market share of 50.7%. Among them, the penetration rate of snacks and nutrients increased significantly, accounting for 84.7% and 66.1% respectively. Among them, the market share of staple food and snacks decreased slightly, while the market share of nutritional products increased slightly. In terms of pet medical treatment, the market share of dogs’ medical treatment was 29.1%, which was 0.8 percentage points lower than that in 2021, including 1.6 percentage points lower for diagnosis and treatment and 0.7 percentage points higher for medicines. The medical market share of cats is 29.2%, up 0.6 percentage points from 2021. In addition, the market for supplies and services has a large room for growth. The market penetration rate of pet products increased slightly compared with 2021, with a market share of 13.3%. The market share of pet service is 6.8%.

Source: White Paper on Pet Industry in China-Report on Pet Consumption in China in 2022

(4) consumption channels

In recent years, pet e-commerce channels have developed rapidly, and domestic brands have quickly seized the market with the advantage of high cost performance. At the same time, due to the decline in the proportion of traditional channels, the advantages of foreign pet food enterprises in traditional channels such as Shangchao have gradually shrunk.

The data shows that in 2022, 62.9% of consumers tend to buy pet food through online e-commerce platform, which accounts for a much higher proportion than other channels, and online shopping has become the mainstream scene. And 67% of consumers think that domestic brands are more cost-effective and more and more in line with international standards. In the future, domestic brands are expected to be laid out through channel construction, brand marketing, category development, etc., and the market share may be further improved.

Data source: Euromonitor, public information collation.

From the data analysis, China’s pet economy has steadily increased, and the market scale has been steadily increasing, which has survived the stage of the overall economic environment decline. Now the pet industry has great opportunities; Compared with some developed countries in the mature stage of pet industry, the domestic pet industry still has great room for development; Due to the continuous upgrading of the role of pets in pet owners’ families, consumers’ consumption stickiness in the pet field is gradually strengthening; From the perspective of consumption channels, online shopping has become the mainstream scene.

(1) Age distribution of pet owners and users

Pet owners show a "two-terminal" growth trend, with the number of young pet owners increasing continuously and the number of older pet owners increasing slightly.

The pet population presents a younger distribution, and the post-80 s and post-90 s become the main consumers. Due to the differences in educational background, lifestyle, growth environment, etc., young people have a relatively high acceptance of the concept of pet raising and a higher emotional demand for pets. The data shows that in 2022, pet owners are further younger, and after 95, pet owners have dominated, reaching 36.8%; Compared with 2021, the proportion of pet owners after 80s decreased by 10.2 percentage points; After 70, the proportion of pet owners rebounded, rising by 0.5 percentage points.

Source: White Paper on Pet Industry in China-Report on Pet Consumption in China in 2022

In addition, with the growing number of empty nesters and young people living alone, the "lonely economy" has promoted the upsurge of pet raising, pets have gradually become emotional sustenance, and family attributes have been further strengthened. The data shows that in 2022, the population aged 65 and over in China is about 210 million, accounting for 15% of the total population; The number of people living alone has rapidly increased from 70 million in 2013 to 146 million in 2022, which has created a good environment for the rapid growth of the pet industry.

Source: National Bureau of Statistics.

(2) Income and consumption of pet owners

The frequency of pet consumption by pet owners is mostly concentrated in 1-2 times or 3-4 times per month; Pet consumption is mainly reflected in pet food, supplies and medical care. 88.3% of pet consumers in China spend more than 500 yuan annually; The higher the population in disposable personal income, the more they spend on pets. This means that the consumption and demand of the pet industry will also maintain steady growth under the social macro-background of the current steady growth of national consumption.

Source: Shanghai Securities

(3) Consumption stickiness

The change and continuous upgrading of the role of pets has strengthened the consumption stickiness of consumers in the field of pets.

In order to improve the health and quality of life of pets, the average consumption amount of a single pet has increased steadily-from 1,532 yuan/pet in 2017 to 2,216 yuan/pet in 2021, and the consumption upgrading trend appears. At the same time, according to the changes of pet consumption demand, consumers also gave birth to new consumption scenes such as pet photo, social intercourse and birthday, further consolidating the growth foundation of pet consumption amount.

Source: Gongyan.com.

(4) pet factors change user needs.

In recent years, the reasons why consumers are fond of pets have also changed. Compared with the early domestic animals, whose main motivation was "use value", modern urban families began to raise pets based on "emotional value". 85% of consumers keep pets for companionship, followed by fun (61%) and decompression (47%).

From the perspective of pet-keeping motivation, pets are given more emotional roles to accompany their owners and add interest. The role of pets is mainly friends and family with companionship function, and pet owners are more willing to devote themselves to their pets and spend time, energy and money to get a better pet raising experience.

Source: iResearch (as of March 2021)

Among the pet owners, the proportion of young people and old people is gradually increasing, and the pet owners after 1995 are dominant. The "lonely economy" promotes the upsurge of pet raising, and the group of young people living alone and empty nesters is huge, which also creates a good environment for the pet industry.

The spiritual needs of pet owners are increasing day by day. Young people’s acceptance of the concept of pet ownership has also changed, and they are more willing to uphold the concept of pet ownership such as scientific feeding. At the same time, the proportion of high-income people has gradually increased, which has also made the consumer demand of the pet industry gradually increase. The change of pet-keeping motivation has changed the role of pets in the family, and pet-keeping people are more willing to spend more time, energy and money to improve the pet-keeping experience.

In this paper, the direct competing products in the existing APP products in the App Store are selected for analysis. Pets can be divided into two categories: pet mall and pet community. Search the pet community from the seven wheat data website, and select the top two products in the past month as the main competing products under this classification. (Inquiry date is August 29th, 2023)

According to the search results, the top two products in the pet community category are "daily life of the shovel officer" and "pet fat" for analysis.

TOP3 Competition Trend of Search Results of "Pet Community" in the Last Month

These three products have different emphases and outstanding fields. Boqi pet is mainly based on pet e-commerce and operates products in the form of community; The daily life of shovel officials is mainly based on community sharing and pet keeping records, and there is also a pet e-commerce part, which pays more attention to and emphasizes the instrumental nature of products; Pet Fat is based on the community of interest, and provides users with more comprehensive and convenient services in the form of online and offline cooperation.

Boqi Pet APP Product Structure Diagram

Structure diagram of daily APP product of shovel officer

Product structure diagram of Pangpang APP

The positioning and core functions of each product can be seen from the product structure diagram.

The product of Boqi Pet APP is positioned as a community+e-commerce pet products mall app. As can be seen from the product structure, its function focuses on the mall part, and its community function is more about assisting the e-commerce part.

The daily life of shovel officials is mainly based on online community and pet e-commerce. Compared with the other two products, the daily product structure of the shovel officer also provides an entrance for the e-commerce part on the first-level page, which meets the product positioning and adopts the product model of community+e-commerce.

There are very rich contents under the pet-raising function, including medical treatment, e-commerce, pet-raising tools, daily records and other modules. At the same time, online to offline, a pampered city, can effectively contact merchants and users in the same city, and provide a platform for merchants in the same city in the vertical field.

The above is the induction and summary after experiencing three products. By comparison, we can draw the following conclusions:

① High coincidence of core functions.

All three products are in the form of content output, with community sharing as the core function. Users can publish trends on the platform, share the daily life of pets or experience planting grass in the output products, and create a community exclusively for pet owners to interact with each other through content. At the same time, the function of planting grass or using pet mall can realize the profit of pet e-commerce in the products. In addition to the interactive community, while the core functions are developing steadily, all platforms have also broadened their business scope to varying degrees, such as medical care, popular science, daily records, regular reminders, etc., and finally formed a phenomenon of high overlap of functions.

② There are differences among individual functional plates.

There are differences in the functional arrangement of the home page of each product. Boqi Pet arranges some functions of e-commerce and community dynamic display on the home page at the same time. The daily homepage of the shovel officer only arranges daily functions and popular science article recommendations, and arranges all community dynamics on the pet circle page; The home page of Pet Fat is the community dynamics. It recommends the display of graphic notes with double feed streams, and arranges all pet raising functions on the pet raising page. The e-commerce sector also has its own emphasis, and the Boqi pet platform has its own pet products; The daily shopping mall of shovel officer is rich and comprehensive, and the function of the whole shopping mall is mature; The products in Pangpang Mall are linked to other platforms in the form of a third party, which mainly plays a guiding role, but the O2O function of this product is more perfect than the other two products, forming a good cooperation model with offline stores.

③ The emphases of different products are different.

The core function of these products is the pet community, but in different products, the proportion of the pet community plate is different, and other functions except the community also have their own characteristics. From the arrangement of different first-level pages of each product, we can see the functional focus of each product. Boqi Pet strives to build an e-commerce platform to assist the main business with community functions; However, the daily life of the shovel officer focuses on the tool attribute of the product, and the community attribute is weak; Pangpang focuses on its pet community plate, and at the same time provides a more comprehensive pet raising function. Among these products, the medical and city functions of Pangpang are more prominent.

The following is an analysis of the core processes of some major functions of each APP. The product experience analyzes the two core functions of pet community and pet e-commerce. Taking "publishing dynamic function" and "pet e-commerce function" as the breakthrough points, this paper experiences from these two functional modules, compares the same functions in different products, and puts forward improvement suggestions for product optimization.

(1) Publishing dynamic functions

① Boqi pet

Part of screenshot of Boqi pet publishing dynamic process

Boqi pet publishes dynamic flow chart.

Experience feelings:

Advantages:

• There are many forms for publishing;
• There is no word limit in editing content, so editing operation is more convenient;
• When uploading photos, you can choose a variety of upload forms, and choosing photos and videos can be simply beautified and edited;
• Pets and related topics can be selected at the bottom of the editing page when publishing trends. On the one hand, it is convenient for users with multiple pets to use, on the other hand, it increases the convenience and versatility of users’ sharing, increases the communication opportunities between users and enhances the product experience.
• The release can participate in the evaluation, which brings convenience for users to plant grass and e-commerce functions.

Insufficient:

• You can’t choose openness in publishing dynamics, but it is open by default, which is not conducive to users who want to keep privacy;
• The published trends need to be viewed from my-personal information, with many levels, and the entrance is hidden, which is not convenient for users to operate;
• In the display of community pages, there are few contents displayed on each page, so it is difficult to identify the contents.

(2) the daily life of the shovel officer

Screenshot of the daily publishing dynamic process of the shovel officer

Daily release dynamic flow chart of shovel officer

Experience feelings

Advantages:

• Increase the page entrance obviously, and distinguish it from other buttons by color and button size, which is convenient for users to find;
• The whole process has fewer operation steps, which is simple and convenient for users to operate;
• There is no word limit in editing content, so editing operation is more convenient;
• You can choose whether to make it public or not to protect users’ privacy. In terms of privacy, users can choose whether the content is public or not, which eliminates the concerns caused by privacy issues.

Insufficient:

• When adding a video, you can only select one video at a time. If you want to publish multiple videos, you can only select Add multiple times.
• Not editable when adding photos;
• You can’t save the draft if you exit the editing page and then enter the content that needs to be edited again. If the user accidentally quits the editing page, the edited content will be lost and the user needs to edit it again.

③ Pet chubby.

Screenshot of the dynamic process of pet chubby publishing.

Pang Pang released the dynamic flow chart.

Experience feelings

Advantages:

• When editing content, you can simply edit (crop) the selected photos and simply edit (clip the video length) the selected videos;
• With topics, users, activities, addresses and other related choices;
• In addition to the body content, you can edit the title within 20 words;
• There is a function of saving drafts, and there is a prompt whether to save drafts when quitting halfway.

Insufficient:

• Only one video can be selected when publishing the selected video;
• The selected video cannot be less than 2 seconds.

Through the analysis of the dynamic function process of publishing in three apps, this paper gives some optimization suggestions for the dynamic function of publishing Boqi pet:

• You can add the option whether to disclose it or not, which is convenient for some users.
• When choosing the photo/video format for publication, a title can be added before the text, which is convenient for users to browse different contents. When dynamically displaying to the pet circle, only the title can be displayed, which makes the display page cleaner and easier to browse, and increases the information content of the page.
• After editing the text content, the related options are not limited to pets and topics, and you can add tags, @ Other Users and other options.
• You can improve the personal dynamic portal, raise the level, add personal dynamic functions to the community dynamic homepage, or add recognizable entrance buttons.

(2) Commodity purchase function

Functional Structure Diagram of Boqi Pet Mall

Functional structure diagram of daily shopping mall of shovel officer

Functional Structure Diagram of Chongpangpang Shopping Mall

The daily life of Boqi pets and shovel officials in the three apps is relatively complete in the e-commerce part. The fat e-commerce part is more inclined to merchants in the same city, and drives the e-commerce part of the whole product in the form of O2O.

Boqi Pet uses the community plate to assist the e-commerce part. For example, the functional plates such as evaluation and talent in the community can help users plant grass, so as to purchase goods and form a cooperation with the e-commerce part. The evaluation square in Boqi pet is a special function, which makes full use of the community function, and a large number of evaluations also make users more efficient when choosing goods.

At the same time, Boqi pets have self-operated goods, and adopting self-operated mode has many advantages. Self-operated goods have more exposure, which not only has higher search weight, but also provides independent entrance for priority recommendation. Self-operated goods have perfect quality assurance and after-sales service; The repurchase rate of self-operated goods is higher, so it is more helpful for the conversion rate and retention rate of users.

Some pages of Boqi Pet Mall are displayed.

The daily life of the shovel officer has an independent shopping mall section, and the search page provides popular search and historical search. Keeping historical search records can make users use this function more conveniently. Among them, the classification of dogs and cats is more comprehensive, but it does not provide the classification of small pets and different pets. Share function is not set on the product details page.

Some pages of the daily shopping mall of the shovel officer are displayed

There is a big difference between the focus of the shopping mall and the other two products. In the shopping mall, the traditional sales of goods are not the main business, but the mode of good goods recommendation is used as the link between online and offline, goods and users. Through the platform, users can browse the general situation of goods, and click on the details of goods to automatically jump to the original product platform for purchase. Chong Pang Pang Mall strives for greater concessions for users, thus improving the retention rate of users.

In the same city merchants section, users can find the services or goods they need faster, and the distance of offline stores can be screened by positioning, which greatly improves the efficiency of users to solve offline needs. At the same time, as an integrated O2O platform, Pangpang can reach cooperation with offline merchants, which is mutually beneficial and win-win. However, due to the particularity of offline transactions, how to ensure the activity of the platform and the retention rate of users is a problem that needs to be considered.

Some pages of Chongpangpang Shopping Mall are displayed.

The market situation of the pet industry is rising steadily, and the pet economy is developing very well. From the analysis of users, the age of consumers is more and more inclined to be younger. With the general increase of consumers’ income, the status of pets in the family is becoming more and more important, and the willingness of pet owners to spend for pets is gradually increasing. The pet industry has a good momentum of "other economy".

(1) Social function

Comparing the products with the dynamic publishing function, the process of Boqi Pet is more comprehensive, and the page hierarchy and interface are relatively simple. When publishing dynamically, you can choose options such as positioning, topic and pet at the same time, which makes the user feel better. Publishing dynamic content can directly participate in commodity evaluation, which also brings convenience for users to plant grass and platform e-commerce to a certain extent, improves users’ activity and stickiness, and has a higher retention rate.

Because the product is a vertical product for pets, the cost of obtaining pet-related content is lower for content viewers, and for content creators, the community operation in the vertical field can get better attention, attract users from both sides through the community, and drain the product at the same time, the community and e-commerce can get very good cooperation, which improves the conversion rate of users and has a positive effect on platform profitability.

(2) mall function

Compared with traditional e-commerce, vertical e-commerce has its own advantages, and vertical e-commerce has more targeted consumer users. The products of interest community can be more convenient from the aspects of customer acquisition mode and user stickiness. Boqi Pet Mall is operated in the mode of B2C+B2B2C, and profits are made by the way of merchants entering+commodity commission+commodity self-management. In view of the daily life of the shovel officer, Boqi Pet has increased the mode of self-operated goods and merchants’ presence. Self-operated goods can face consumers directly, which can obtain higher profits, and at the same time increase consumers’ dependence on the platform. Vertical e-commerce can better understand the characteristics of consumers’ needs, and use the platform to obtain the most direct market information and consumer feedback, so as to optimize products faster and grasp the control rights of users.

From the above analysis, it can be seen that products featuring interest communities can attach importance to the connection between communities and e-commerce, and provide users with interests, popular science, sharing and other services from the community, so as to promote the user activity and user stickiness of the platform by increasing user traffic, and at the same time, use the interaction of users in the community to drain the e-commerce part of the platform.

E-commerce in the vertical field can gain greater trust from consumers, and it is more concentrated in categories. The platform is cooperative with enterprises, and it can also win greater preferential strength for consumers, making users more selective. Therefore, e-commerce in the vertical field should pay more attention to the quality and service of goods and increase the product experience of users. Consumers will be more inclined to choose more professional and trustworthy shopping channels.

General Office of the State Council on 2024

Notice of some holiday arrangements

State Council invented electricity No.7 [2023].

People’s governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

With the approval of the State Council, we hereby notify you of the specific arrangements for the holidays of New Year’s Day, Spring Festival, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival and National Day in 2024.

First, New Year’s Day:It is a holiday on January 1st, even with weekends.

Second, the Spring Festival:From February 10 to 17, the holiday was suspended for 8 days. Go to work on February 4 (Sunday) and February 18 (Sunday). Encourage all units to implement the system of paid annual leave and arrange employees to rest on New Year’s Eve (February 9).

Third, Tomb-Sweeping Day:From April 4 to 6, we will have a holiday for 3 days. Go to work on Sunday, April 7.

Fourth, Labor Day:May 1 ST to 5 th, a total of 5 days. Go to work on Sunday, April 28th and Saturday, May 11th.

Five, Dragon Boat Festival:June 10th is a holiday, even with weekends.

Six, Mid-Autumn Festival:From September 15th to 17th, we will have a holiday for 3 days. Go to work on Saturday, September 14th.

Seven, National Day:From October 1 ST to 7 th, there will be a holiday for 7 days. Work on September 29th (Sunday) and October 12th (Saturday).

During the holidays, all regions and departments should properly arrange the work of duty and safety, security, epidemic prevention and control, etc. In case of major emergencies, they should report them in time and properly handle them according to regulations to ensure that the people spend the holidays peacefully.

the General Office of the State Council　　　　　

October 25, 2023　　　　　

　　On September 17, an office worker left his friend’s dog at home alone in a residential area in Meishan, and the dog barked day and night, which attracted many owners in the residential area to complain to the property management.

　　According to media reports, such a situation is not uncommon in many cities in Sichuan. In the past few days, a reporter from Chengdu Business Daily-Red Star News visited and found that nowadays, there are more and more dog lovers, including many young office workers. However, many office workers have limited time and energy. After going to work, they either keep their dogs at home alone, or give them away for a while, or ask someone to look after them. The difficulty of raising a dog is far beyond their original beautiful imagination.

　　Should office workers have dogs? How to keep a dog to avoid "house dogs disturbing neighbors" after work? Many pet shop owners and dog owners suggest that if you don’t have enough affection, adequate preparation and enough patience and time for dogs, don’t keep dogs on impulse … …

　　annoyed

　　Nobody barks at home, disturbing people day and night.

　　Owner’s complaint: property management

　　At about ten o’clock in the morning of September 17th, a dog barked again in a residential area of Dongpo Avenue in Meishan City, Sichuan Province. "This dog has been barking for several days." Yang Jun, a citizen of Meishan, opened the window, and the barking of dogs came from the next unit, which made Yang Jun angry.

　　Yang Jun is in business, and he can’t go home until very late every day these days because he is with customers. According to his previous schedule, he usually wakes up naturally until noon the next day, but these days, because the dogs in the community bark day and night, he can’t rest at all.

　　"Property management." Yang Jun opened WeChat and complained in the community owners.

　　"Yes, the dog barks with anxiety." As soon as Yang Jun spoke, the owners all spoke out in the group. "If you don’t have time, don’t keep a dog. Howling all day will affect your rest."

　　After the property received the complaint, it came back in less than an hour: it was the dog of the owner’s friend, and it was temporarily fed for two days, and it was arrested later.

　　"I know that the barking of the dog has caused great trouble to the neighbors. I am really sorry." On the evening of 17th, the reporter contacted the owner and talked about the dog sent by this friend. He was a little helpless. "My friend is on a business trip for a few days, and we have to go to work again, so we have to keep his dog in a cage."

　　perplex

　　Many office workers who raise dogs make complaints.

　　How to keep a dog and go to work at the same time?

　　In the past few days, Chengdu Business Daily-Red Star News has randomly visited more than 20 residential quarters in 13 cities and states in Sichuan Province, including Chengdu, Meishan, Ya ‘an, Leshan, Mianyang and Deyang. At least 50 owners said that in their own residential quarters, there have been disturbing phenomena such as the owner was not at home and the dog barked, which caused many complaints. Among them, about 70% of the dog owners are office workers. When the owner goes to work, the dog will "fly himself" at home.

　　This situation is an annoyance to owners who don’t have dogs. For many dog owners, it is actually a problem.

　　Li Qiang, who is engaged in the computer industry, once had a husky. Every time he went out to work, this husky would be called for ten minutes before he would stop. Li Qiang used to keep the dog at home. After the sofa and mattress at home were bitten by the dog, he kept the dog in the bathroom. Not only that, sometimes this husky runs downstairs to chase the puppy, glared at the old man and urinated everywhere. To this end, Li Qiang received many complaints from its neighbors.

　　Tong Tong, who works in a cultural company, keeps two puppies at home. Because the working time and place are relatively free, she often takes the dogs with her when she goes out. Occasionally, when dogs can’t be brought, Tong Tong will put them in the kennel. "We have trained dogs to go to the toilet since childhood, let them get used to life in cages, and there may be playmates, so dogs rarely bark."

　　Hu Ying, a pet owner in Meishan City, said that many young people kill two birds with one stone by sending their dogs to have a beauty treatment before going to work and picking them up after work.

　　doubt

　　If you can’t raise it well, why should you raise it again?

　　"Have a companion when you are lonely."

　　Before opening a pet shop, Hu Ying was also a working dog owner. Because of her love, she opened a pet shop. Nowadays, many of her clients are young office workers, among whom about 80% are women, and many of them are single.

　　Hu Ying said that among office workers who have dogs, there are many impulsive people. Of course, more reasons are because dogs are spiritual, intelligent and loyal. Nowadays, many office workers are under great pressure, and having a dog has a sense of dependence and security, which is a good way for people with loneliness to relax.

　　Wang Hong, who works in Meishan, is very handsome on the surface, but he doesn’t have many good friends in Meishan, so he bought a dog and brought it back to his family to keep him company.

　　"Sometimes I know that I can’t take care of dogs, but I’m really lonely." Wang Hong said, but he goes to work during the day, and the dog is alone at home, and it is also lonely.

　　Solve the situation

　　It is private to have a dog.

　　But how to break the "house dog disturbing neighbors"?

　　The master trains the pulse to increase the sense of security and let it learn to wait.

　　Having kept a dog for more than 10 years, Tong Tong has learned a lot about keeping a dog. She said that dogs love to bark, except for the breed of dogs, the limited space and the proximity of strangers. Another important reason is that dogs like to keep company with others and be separated from their owners for a long time, which will make them feel abandoned and left out.

　　Hu Ying also agrees with this statement. She said that barking of dogs mostly occurs in the early stage of raising dogs. If the owner does not train his behavior habits, the dogs will feel insecure because of anxiety and other reasons.

　　Shen Qunhui, who has run a pet shop in Meishan City for many years, said that it is best to increase the dog’s sense of security through training and let the dog learn to wait. For example, pretending to go out, the dog barks at home and scolds it. When it spends time alone and quietly, it needs to be rewarded. It can start for a minute or two, and then slowly increase the time, and so on.

　　"The most important thing is to let the dog know clearly through training that the owner has only left temporarily and will come back later." Shen Qunhui said that in addition, office workers must take their dogs to play after work, so that the dogs can be satisfied physically and mentally, and the chances of howling will be reduced.

　　Professional advice

　　The quality of a dog reflects the quality of its owner.

　　Don’t have the patience and time to get a dog on impulse.

　　At the beginning of raising a dog, Li Qiang naively thought that raising a dog was very simple, as long as he had food and a place to live, but after raising it, he found that it was not as easy as he thought. After raising it for more than a year, the husky in Li Qiang was sent to his hometown in the countryside.

　　Ren Yuan, who works in a pharmacy in Chengdu, once imagined that when she bought an Alaskan dog last year, people around her would look envious when she walked the dog after work, but in less than three months, Ren Yuan sent the dog away.

　　"During the day, it curled up in a cage, and it was painful. When I was tired after work, it was even more difficult to think about walking it."

　　"You think you have the energy to keep a dog, but the practical difficulties will far exceed your expectations. If you have no real feelings, patience and time for dogs, office workers should not keep dogs on impulse. " This is the common view of Li Qiang, Hu Ying and Shen Qunhui.

　　Shen Qunhui said that in a sense, the quality of a dog is the quality of its owner. Dog owners should be responsible for their dogs, and it is most basic not to let dogs disturb their neighbors.

　　Lawyer’s statement

　　If a dog owner causes mental damage to his neighbor,

　　You can claim compensation

　　Wang Yingzhan, a lawyer of Beijing Lanpeng (Chengdu) Law Firm, believes that dog owners should keep dogs in accordance with the law and in a civilized manner, and must not harm the legitimate rights and interests of others. Dog owners and neighbors are neighbors, because the disputes between them are handled in line with the principle of facilitating production and life. Dog owners should try their best to stop barking when keeping dogs in their homes. If the barking does not affect the normal life and rest of their neighbors in time, dog owners should take active measures to put the pet dog up for adoption to others as soon as possible. If it causes serious mental damage to neighbors, neighbors can demand compensation for mental damage in addition to asking dog owners to stop barking.

　　Letting pet noise continue to disturb people has serious consequences

　　May be detained by public security

　　Lawyer Wang Xinnian, director of Sichuan Xinnian Law Firm, said that the pet noise that keeps disturbing people is not only a civil tort, but actually an administrative violation. The new law on public security administration punishment has included this kind of pet noise nuisance into the new public security violation. Under this circumstance, the public security organ can give a warning to the breeder or manager of this related pet according to the owner’s complaint or report, and order him to correct it in time. If the public security organ warns them not to change, they can be fined. If the pet keeper or manager lets the pet noise disturb the people and causes serious consequences, they can be detained for public security. Therefore, if pet owners or managers infringe upon the interests of others when exercising their rights, they may not only be subject to civil tort claims, but also face administrative violations. (Chengdu Business Daily-Red Star News Chief Reporter Jiang Lin’s photo report)

　　From the original depiction symbols unearthed from Jiahu site to Oracle Bone Inscriptions, inscriptions on bronze, bamboo and silk characters, seal script, official script and regular script … … The cultural development history of the Chinese nation for more than 5,000 years is a history of the development of Chinese characters, and almost all the production and important development stages of Chinese characters occurred in the Central Plains.

　　Approaching Oracle Bone Inscriptions’s hometown, Anyang City, Henan Province, the China Literature Museum, known as the "home of words", came face to face. A group of post-modernist buildings with the charm of Yin Shang court are magnificent, telling visitors about the profoundness of China’s writing art and the long history of Chinese culture.

　　China Chinese Character Museum is a national first-class museum approved by the State Council, which integrates cultural relics protection, exhibition and scientific research. It is a popular science center of Chinese character culture, a national popular science education base and a patriotic education base.

　　From the opening of the first phase of the project on November 16th, 2009, to the official opening of the continued construction project to the public on November 16th, 2022, the two phases of the project and the supporting Chinese character park cover a total area of 470 mu, with a construction area of over 90,000 square meters.

　　The overall construction of China Chinese Character Museum includes Zifang, the theme square of Oracle bone stele forest, the main pavilion "Xuanwen Pavilion", the continuation of the East Pavilion "Huiwen Pavilion", the continuation of the West Pavilion "Bowen Pavilion" and the Chinese character parks on the east and west sides of the museum. The first phase of the project mainly focuses on the basic exhibition of the development history of China characters, while the second phase mainly includes four special exhibitions, namely, the folk custom of Chinese characters, the calligraphy of Qionglin, the Yinghua in the Bookstore and the Gankun in the Word, which mainly meet the needs of the museum’s academic research, cultural exchange, education and training, and together with the basic exhibition of the first phase, a systematic and complete exhibition system of China characters and culture is constructed.

　　When you come to China Literature Museum, the first thing you see is Zifang, which takes the shape of "Zi" in Oracle Bone Inscriptions and Jinwen and is decorated with typical patterns on bronzes in Yin and Shang Dynasties. It is the symbolic symbol of China Literature Museum. Crossing Zifang is the main road leading to the main hall, and there are 28 pieces of Oracle bone tablets on both sides, which contain two most representative elements in the Yin and Shang Dynasties — — Oracle Bone Inscriptions and bronzes.

　　The main museum of China Literature Museum is Xuanwen Museum. The concept of "post-modernism" is adopted, and the modeling is based on the image of a high-level palace building in Yin and Shang Dynasties, which is based on the word "Yong" in Oracle Bone Inscriptions, that is, a large (Taiyin) room is built on a rammed earth platform with four slopes. The main building adopts the embossed golden dome with gluttonous and flat patterns in the Yin and Shang Dynasties, and the carved wall with red and black patterns, which fully embodies the artistic style of China traditional architecture.

　　Entering the "Hometown of Characters", the preface hall, the basic exhibition of the development history of China’s characters, the special exhibition of "A Piece of Oracle bones shocking the sky", the special exhibition of Chinese characters folklore, the special exhibition of Qionglin, the special exhibition of Yinghua in the Bookstore, the special exhibition of Gankun in the Word, the interactive video hall and the special exhibition are organically integrated.

　　From the legend of Cangjie word-making and ancient depicting symbols, to the laser phototypesetting technology and the informationization of Chinese characters and minority languages; From "a stunning Oracle bone" to "dry Kun in the word" … The materials are detailed and the layout is rigorous, showing the beauty of China characters from different angles and in different forms, and presenting a feast of Chinese character culture for the audience.

　　In recent years, China Literature Museum has actively demonstrated the academic nature of cultural relics in a popular way, carried out a variety of activities, and used interactive games, online platforms, IP images, live webcasts, digital blogs and other means to perfectly collide and integrate Chinese characters with modern science and technology and cultural life, helping China’s literary culture to "live" and "fire". Now, standing at a new starting point, the China Literature Museum is striving to become a window to show Chinese culture to the whole world and an international platform for literary and cultural exchanges.

　　Planning:Li zhengying Overall planning:Lei miaoxin Making:Liu Hao write an article：Li Fei Dubbing:Lei miaoxin Poster design:Du Dan and Kong Fanxin

The Beijing News Shell Finance News (Reporter Wang Linlin) On May 28th, the Beijing News Shell Finance reporter learned from the official FAW Pentium that its first miniature pure electric car, the Pentium Pony, was officially launched, and three new models were launched, with the official guide price ranging from 26,900 yuan to 31,900 yuan.

Pentium pony. Figure/car company official website

From the body size, the Pentium pony is designed with three doors and four seats, with the length, width and height of 3000mm, 1510mm and 1630mm respectively, and the wheelbase of 1953 mm.. The new car is equipped with a 7-inch LCD dashboard, equipped with remote unlocking, rear parking radar, main driver’s airbag, tire pressure alarm, uphill assistance and other functions. In addition, the new car is equipped with lithium iron phosphate battery, and the pure electric cruising range under CLTC condition is divided into 122km and 170km.

Editor Bai Haotian proofreads Fu Chuncheng.

Inflammatory bowel disease (IBD) is a chronic disease that affects more than 6.8 million patients worldwide, mainly manifested as Crohn’s disease and ulcerative colitis. Patients suffer from abdominal pain, diarrhea and other symptoms for a long time. Because of its complicated pathogenesis, including heredity, environmental factors, intestinal microbial imbalance and abnormal activation of immune system, there is no radical cure at present, and traditional drug treatment has side effects and some patients have poor response. In a recent study published in Biomedicine & Pharmacotherapy, scientists screened a candidate molecule named KB-0118, which is expected to be used in combination with existing drugs to provide a more efficient and safe treatment scheme. BET family proteins play a key role in gene transcription regulation and have been used in tumor treatment before. However, the application of traditional pan-BET inhibitors is limited because of their high toxicity and short half-life, so the development of new BET inhibitors has become a hot research topic at present. This discovery provides a new hope for the treatment of IBD and other inflammatory diseases.