标签归档 西安高端外卖

A pair of spy couples living on the mainland from abroad suffered a midlife crisis and lived a trivial life. There is a female team leader of the National Security Bureau leading a close investigation in front of her, and there is a cruel online push behind her. Struggling in the cracks, what should they do? From heaven to earth to chicken feathers, the "atypical" spy war drama "Opponent" featuring two anti-routine spies unexpectedly became popular in 2022, and the heated discussion continued, and the spontaneous publicity of netizens also became a grand occasion.

Facing the double harvest of popularity and word of mouth, producer Zhang Haidong admits that popularity can’t be met, and the only thing he can do is to strive for good quality in the professional field. From conception and creation to shooting and online, The Opponent, which took three years to polish, confirmed Zhang Haidong’s idea as a content creator and producer. Good works are not mass-produced. She enjoys the whole production process, and has accumulated more insights on preparation, production and publicity in her years of work as a producer. In addition, more is still the original heart has not changed. The ups and downs in the industry go round and round, and Zhang Haidong always believes in making products with sincerity and heart, and puts limited energy on every project that can be selected to witness their birth.

Q

A

ICONSPRO: You have actually participated in the production of spy war works before. What do you think is particularly attractive about Opponent?

Zhang Haidong:The theme of modern spy war is relatively rare in the market. Everyone has watched more time dramas, and they are already familiar with some of the usual scenes and deductive methods of time dramas, and they don’t have much expectation. Because this play is a modern spy war, the background of the story is put into the present, and I think it is a very strong attraction for the audience.

ICONSPRO: The audience has some interesting comments on Opponents, such as "The Poor Smith". Have you ever paid attention to them?

Zhang Haidong:We have a group in which all the actors and actresses are creative, and everyone will post some comments from some netizens on the Internet and update them every day. I think people say it is a poor version of Mr. and Mrs. Smith, which is also quite vivid.

ICONSPRO: In the work "Opponent", the characters are very well shaped, and the characters are multi-faceted. Which characters are you particularly fond of or impressed by in this play?

Zhang Haidong:From the creative point of view, I like every character very much, and every character is very lifelike, not the kind of facebook and flat figure, but very three-dimensional. Moreover, the screenwriter also devoted himself to his enthusiasm, and he wrote very full, whether it was the leading role, supporting role or marginal character, so it was equally important. However, if we are most impressed, of course, Li Tang and Ding Meixi are quite different from the spies we have shaped in the past. Those (spies) that I saw in literary and artistic works before, who are in heaven and earth, can do anything in suits and beautiful dresses. Do people think that the imaginary spy should not be like 007? How can we be so poor and forced by life, so trivial, everyone will have such a big contrast, in fact, this is exactly what kind of breakthrough point we said when we were doing this play as the main creator, and what innovations we made on the theme is precisely a reflection of our original intention.

ICONSPRO: The powerful cast of "Opponent" is a highlight of this work. What are the considerations in the choice of actors? In particular, the young actors of several protagonists and the newcomers of the National Security Bureau did not cater too much to the current market to choose actors with high popularity and popularity. How is this considered?

Zhang Haidong:First of all, I think the image temperament of the actor should be highly consistent with the revealed characteristics of this role. Why is it that all the audience will say it’s true and have a sense of substitution this time? It seems that everything that happened is true, and the enthusiasm for pursuing the drama is so high because they have seen it. I think the authenticity of the actors is very critical, and it will not let the audience drift out, and it will not make the audience think that you are fake, acting or making up. I think the actor is a very important part in shaping the role, so its accuracy and the fit between the actor and the role are very important. (ICONSPRO: After reading the script, the starring teachers expressed their willingness to attend? ) Yes, I’m very excited to read all the scripts, and it’s imperative to say that I won’t consider other plays for the time being, so I must go to the "Opponent" play, which is absolutely true.

ICONSPRO: Are the young actors chosen according to them after they are created by the master?

Zhang Haidong:After we decided to play the leading role at that time, we must look for actors who are similar to them in appearance. Again, we must be true. From the current screen performance, we will feel that they are not only similar in shape, but also similar in spirit, that is, they are highly consistent and very predestined.

ICONSPRO: As a modern spy war drama, it is necessary to have a certain understanding of the daily work and life of spies and national security personnel. What preparations did the team make in this regard?

Zhang Haidong:Our screenwriter, Mr. Wang Xiaoqiang, consulted a lot of information in this field at the early stage of his creation. Moreover, we also have experts from the national security department to give us some further guidance, so many viewers, especially some in the industry, will think it is very real.

ICONSPRO: How long did it take "Opponent" from script creation to final shooting? Compared with ancient costumes, sweet pets and other themes, spy war works are not the hot type in the market. Why do you insist on doing works with this theme?

Zhang Haidong:First of all, I don’t resist any theme. It’s not that I can only shoot spy wars. I’ve been trying to pursue such a project with the best of both word-of-mouth and market popularity. It just so happens that I think it is this type of project from the beginning of Mask to the present Opponent. It doesn’t mean I did it on purpose. Spy warfare is because it has strong drama elements, it is a strong plot, and then there is suspense and a particularly strong life-and-death contest, which are very important reasons to attract the audience.

ICONSPRO: What is the biggest difficulty in the whole process of creation and shooting? The plot of "Opponent" is developing at a fast pace, and spy war dramas often need active thinking and understanding skills. Are you worried that the audience will be more difficult and difficult to understand?

Zhang Haidong:I think this phenomenon will definitely exist, and we can only try our best to express it in the most important way. I think Mr. Xiao Qiang is very capable in constructing stories, and he combines strong plots with strong emotions without showing any traces, so everyone doesn’t feel far-fetched The play serves the emotion, which in turn promotes the plot of the play. He has done very well in this respect. In fact, if you construct the whole structure of the story very well in the early stage of creation, and then have the appropriate actors to perform it, it will definitely be a favorite work, and the audience will look at the story first, right? We didn’t say that we should focus on the extreme pursuit of the plot of the spy war drama, because in that case, I think it may divert the audience. The most important thing is to try to lay out some plots that the audience can understand, including its internal reasoning logic, and try to be acceptable to the audience. There is another one. Why do you think the emotional part of this play is very eye-catching? This is a narrative rhythm. In the end, the incident will bring out the relationship between people, and the feelings generated by the incident will be laid out. We have also done very well this time. Therefore, it is very good to grasp this rhythm one by one. And from the feedback now, some viewers will say that he will be a little dizzy in the first few episodes, and there will be more roles, and then he will sort out all aspects of character relations. But slowly, after about three or four episodes, I will go in, and I will not be particularly constrained by the plot. On the contrary, I will pay more attention to the relationship between the characters behind me.What caused all their recent situations and experiences actually happened to be our original intention and our intention to do this play. If everyone pays special attention to the bridge above the plot, maybe I think we will express something, and its degree will be weakened.

ICONSPRO: In fact, we didn’t make much changes in this script in the later period, basically maintaining the original script written by the original little gun teacher?

Zhang Haidong:Because Mr. Xiao Qiang is a very mature screenwriter, he wrote every work himself. He is very strict with himself, and the script has not passed his own level, and he generally won’t take it out easily. Our main creations, including actors, are very recognized after reading the script. Moreover, especially in the spy war drama, its buttons are tightly connected, and it is necessary to be very cautious in unbuttoning, so it is easy not to move its structure and move its bridge. Everyone has reached such a consensus. So we basically didn’t move his script during the creation period, which is based on a common recognition.

ICONSPRO: How long does it take from the beginning of the creation of the small gun teacher to the completion of the final shooting?

Zhang Haidong:There are three years from conception to creation to our real shooting, and then to editing and synthesizing and meeting the audience.

ICONSPRO: With the current trend of younger users, is there any special consideration and design in the expression of younger opponents?

Zhang Haidong:There is a very clear line, that is, the emotional line of Guoan soldiers, which is a very obvious one. Their age groups are all in their twenties. There are also Ding Meixi and Li Tang. Their daughter Li Xiaoman is seventeen or eighteen. She happens to be ignorant in adolescence, and she also represents a very large group. Duan Yingjiu’s son, such a group of seventeen or eighteen, is just about to enter the society. There are also a group of people like Zhu Hui, Huang Hai and Ding Xiaohe, who have entered the society and have made some choices between work and emotion. The puzzles in work and life and how to solve these puzzles are all in this film.

ICONSPRO: Compared with previous spy war dramas, Opponent has some innovations in the background of the times, the setting of characters, the cut-in perspective, etc. In your opinion, what are the new development directions of spy war themes in the future?

Zhang Haidong: Personally, I think that is to say, there are undoubtedly two aspects. One is the laying out of the plot. If it is a spy war now, it is not like a time drama, because it has the looseness of time scope, so you still have some room for imagination and play in the plot design. In modern drama, you just have to fit in, be very real and realistic. Blindly pursuing the strangeness of the plot is prone to flaws, so I think the setting of the plot should not be divorced from people, and simply describe the event, which will be thinner and shallower. Then there is the relationship between the characters and the feelings of the characters behind the incident, which really need to be described by pen and ink. They are organically combined and cannot be separated from each other, just like one or two skins, and the audience will not be moved.

ICONSPRO: Why did the title of the play change from the original Lover to Opponent? Is there any other interpretation of the title of the play besides the "opponent" between the national security personnel and the spies?

Zhang Haidong:As creators, our thoughts or our ideas have grown and changed. From the creative point of view, we may focus on how strange the relationship between characters is. In the process of creation, experts give us some guidance, and we will find that this angle and conception will be narrow, so we should enlarge it, because when you hear the name "Love", it will definitely be closely related to love. Moreover, if you simply describe the love of this spy couple, your original intention and conception will be lower. "Opponent" divides the enemy and me, even a camp, into different people at once, right? The degree of their persistence in faith is laid out in all aspects. So I think the title of "Opponent" is still relatively accurate, and it is the opposition in all aspects. And when they face emotions, whether they let go or fight for it, it is a feeling of game in it. For example, Duan Yingjiu actually loves her husband deeply, but she is in the big love area, and she gives up small love. "Opponent" can be interpreted as a neutral word, in fact, it is your choice, whether you choose side A or side B, it can also be extended to be like this. For a spy war drama, you must have a title that is relatively intuitive and clear.

ICONSPRO: There has always been a problem of uneven reputation and ratings of film and television works in the industry. In fact, the popularity of Opponent, which has a high reputation, was not particularly high at the beginning of its broadcast. What do you think of this phenomenon? What do you think is the reason?

Zhang Haidong:The only thing we can do is to do a good job in the quality of this play in our professional field. I think this is something we can do. I think the heat is hard to meet. From the perspective of the industry, I think word of mouth is more significant and very important for us. The general environment is getting better and better now. Everyone’s recognition and pursuit of good content is the pursuit of this enthusiasm, and the awareness is also increasing. In fact, it is a very good direction. From my play "Opponent", it is true that the publicity has not reached the kind of popularity that everyone expected. Of course, there are many objective reasons for it, but as long as everyone watches this film, they say it is very good-looking. This good-looking is not only the story design, but also the actor’s performance and the picture presentation. This is a particularly gratifying thing. All the hard work and payment have been highly recognized and agreed by everyone, and I think it is a positive feedback.

ICONSPRO: After participating in many spy war dramas, have you summarized the rules of content production of this theme work?

Zhang Haidong:Don’t blindly pursue its novelty in the plot of spy war drama, because you are bound by all aspects, your wisdom, your professional knowledge and your ability to set and release buttons may not be perfect in the plot. And once the audience is caught in the situation of tracking the plot, they will repeatedly pick your flaws very severely and meticulously in the plot. I think it is easier for make a fool of oneself. It’s not that we have to speculate or anything, because no one can say that I can be perfect in all aspects of the plot, so I think we must rub the feelings of the characters in. Because what the audience sees is actually an emotion and a state, you see that he is attracted by strong plots. In fact, he is also tracking particularly intense emotions. At this time, after adding emotions, you will give him a pause and a relaxation, which can meet the viewer’s aesthetic needs at a higher level. So I think we should make more efforts in this respect, from the perspective of the combination of events and emotions, rather than blindly pursuing strong plots.

ICONSPRO: Will some friends have some feedback on your play?

Zhang Haidong:I saw a WeChat just now. Look at my friend. He said that you made an atypical spy war drama with fireworks. It was great. What is uncovered is the entanglement, dreams and helplessness of adults, and the works with human flavor have temperature. A WeChat like this, I receive a lot every day, and I feel particularly beautiful.

ICONSPRO: You have been studying dance at first, then why did you choose to enter the film and television industry? What is the turning point?

Zhang Haidong:I think it may be that life has reached a certain stage and there may be another pursuit. I think I’m lucky. After nearly six years of training in a dance, I have a deep understanding of beauty. It is a very opportune opportunity to come into contact with film and television dramas, and there is an internal connection between them. For example, they are all based on literature, and they are expressed in different forms in the depiction of characters. These things are common, but there are some differences in the forms of expression, but it is precisely a space for me to continue to study, explore and improve myself, so I will try to turn to film and television production.

ICONSPRO: From joining Hairun in 2002, to becoming a independent filmmakers in 2005, to signing Huayi to set up his own studio in 2010, and to set up Haidong Tomorrow Film and Television in 2016, what are your different feelings at these important time points in your life?

Zhang Haidong:At first, I did some plays by myself, but at that time I was still in a state of learning. I felt that I must use some more powerful forces to make myself grow faster. Later, I went to Hairun. At that time, Hairun was among the private film and television companies in our country. It was really a mobile phone, and the quality of its products was excellent. After working as an executive producer and producer for about five plays, I began to feel uneasy again at that time, just to see if I could apply what I had learned. So in 2005, I made the first drama of my company, which was a theme with a strong plot and a strong story. That play is my real release from production, and the whole chain has gone through itself from beginning to end, which is not a small promotion, but also a turn. In 10 years, I entered Huayi, set up my own studio, and then worked in Huayi for another 5 years. In 16 years, the contract expired, because I made several plays and all the transcripts were good. I took such a report card and continued to run my own company. At this time, I came into contact with the Internet. At that time, the Internet was just a stage of rapid development.

ICONSPRO: What are the differences and changes in your mentality at these important time nodes in your life and in your way of thinking about content production?

Zhang Haidong:I think that I am more and more determined, that is, I must be down-to-earth. There is really no speculation in this industry. Never think that a producer is a very glamorous identity. I am here to pursue this identity. In fact, it is a double-edged sword, because identity gives you the right to speak, but if your cognition and your industry experience do not reach a certain level, the greater your right to speak, the greater the risk may be. All aspects have been trained to a very objective and professional angle, so that you can say that the crew can carry out your will, or that you can work hard and move forward in the right direction, so that you can get the final result you particularly want. Otherwise, it is basically consumption. Don’t play the producer, you took a team to move forward. This project was born of you, and its life and death are really under your control. You should be responsible for the overall project and all the creative staff and actors. It is not carrying out your personal will, but amplifying a very objective thing. So I think my feeling is actually that I should be more confident and more confident in my heart, and these things are not blind, but more objective.

ICONSPRO: This is not the first time that "Opponent" has cooperated with the screenwriter and director. Is it possible to have a more tacit understanding in shooting?

Zhang Haidong:I think it is very important for a creative act to get to know each other. Because trust is based on understanding, film and television works are a working mode in which everyone works together. If there is no minimum trust, many creative inspirations or ideas will be consumed more or less, because people’s emotions are something you can’t avoid, and art has no criterion. In the process of communication, it is very consuming. We know each other very well, so everyone will think that we have different views on this matter because of our understanding of the matter. I think everyone’s communication takes place outside the play, in the early stage, and it’s okay to spend a lot of time. It’s okay to unify and express opinions with each other, but when we really enter the creative stage and the shooting stage, we must put all our energy on the drama expression.

ICONSPRO: Haidong Tomorrow Film and Television has basically maintained the production frequency of one work a year after its establishment. Was this planned from the beginning?

Zhang Haidong:Our company’s philosophy is to emphasize quality over quantity, and there is no special external pressure, pushing myself to say how many plays I will shoot every year. A good film and television work is not mass-produced, but it needs to be meticulously crafted in every detail, which itself consumes time. Personally, I enjoy the whole production process. I like to see my favorite works come out from scratch step by step. I didn’t say that my company must have a relatively large layout. I must open several projects a year. In the current market environment, I don’t think anyone will say that I can succeed in opening three projects a year. It is better to put my limited energy into every project that I like and can be selected by our company, and do it carefully.

ICONSPRO: Is the company basically responsible for one project now, or are many projects in parallel?

Zhang Haidong:At present, the focus is on grasping a project and making this project to the extreme. I think this direction should not change much. In 13 years and 14 years, when capital poured into our film and television circle, I didn’t even say that I would recruit more producers and open more plays to do my work, so as to meet the demands of the capital market. Now, it is even more impossible for me to do this because it is meaningless.

ICONSPRO: What standards does the company have in the selection of film and television works? What is the most important thing?

Zhang Haidong:There is no special setting. I think the only criterion is to make quality products and choose them objectively. I think these things are really hard to meet. If I meet a very good IP, I say I don’t do it, I only do the original, and there is no such choice. It is impossible to say that there are good original works in my hands. I must look for IP. I don’t think there is a necessary connection between the two. As long as it is a good script, it is not limited to the subject matter and its source. That is, how many good IP are there, and will you get the good IP? When it reaches you, it is still the original thing, but are there any other elements attached to it, which will interfere with your creation, and the investment may be large. How much money will you put on the original work itself to present it? Therefore, specific issues are treated in a specific way. The underlying logic means how much energy and thought you spend to present it. If you present it with your heart, it is impossible to say that the original IP foundation is very good, and it is ruined for you. There must be objective reasons for reducing its original heat or quality. We must respect objective laws in this line of work, not too many human factors.

ICONSPRO: So far, what is your most impressive or favorite work?

Zhang Haidong:At present, I think it must be "Opponent". I have been immersed in the creation of "Opponent" for more than a year. A masterpiece is not easy to be copied, and it is unlikely to be copied, because it has gathered too many excellent resources and very rare creative factors.

—　THE

　　CCTV News:On April 25th, the Civil Aviation Administration sent a letter to 44 foreign airlines, asking them to correct their wrong practices in official website that violated the laws of China and the one-China policy within 30 days from the date of the letter. As of May 25th, 18 of the 44 foreign airlines have completed rectification, and 26 have applied for extension due to technical reasons and promised rectification. The earliest promised completion date of rectification is May 28th, and the latest is July 25th. The Civil Aviation Administration has replied and agreed. The Civil Aviation Administration will pay close attention to the rectification of the above airlines and protect the rights of foreign airlines to carry out air passenger and cargo transportation business in China according to law.

　　[News Tracking] Many foreign airlines added "China (CN)" to Taiwan Province.

　　We have seen that many foreign airlines websites have been corrected, but some have not been modified.

　　According to previous media reports, it was confirmed that Air Canada, Lufthansa, British Airways, Finnair and Asiana Airlines received the letter from the Civil Aviation Administration of China and made amendments accordingly. Take Air Canada as an example. On its official booking website, in the multilingual booking system including English, Chinese and German, Taiwan Province airports are marked with China (CN). In Asiana Airlines’ booking system, Taipei has been listed as "Chinese mainland, Hong Kong, Macao and Taiwan" with Beijing, Shanghai and Tianjin.

　　In addition to these five airlines, the reporter found through consulting other foreign airlines’ websites that some airlines have clearly marked Taiwan Province as "Taiwan Province, China" in the "country/region" list, and added "China" or abbreviated "CN" after destination cities such as Taipei. These airlines include Alitalia, Aeroflot, Russian S7, Philippine Airlines, Swiss Airlines, Nordic Airlines and so on.

　　However, we also see that a considerable number of airlines have confirmed that they have received the letter from the Civil Aviation Administration of China, but they have not made any changes so far. Take the English website of American Airlines (AA) as an example. It not only lists Taiwan Province, Hong Kong, Macao and China in the list of "countries/regions", but also marks the locations of airports such as Taipei as "Taiwan Province", and even the airports in Hong Kong and Macau are not marked as China.

　　Many foreign airlines clearly marked Taiwan Province as "Taiwan Province, China"

　　In addition to these five airlines, the reporter found through consulting other foreign airlines’ websites that some airlines have clearly marked Taiwan Province as "Taiwan Province, China" in the "country/region" list, and added "China" or abbreviated "CN" after destination cities such as Taipei. These airlines include Alitalia, Aeroflot, Russian S7, Philippine Airlines, Swiss Airlines, Nordic Airlines and so on.

　　There are still foreign airlines that separate Taiwan Province, Hong Kong, Macao and China.

　　However, we also see that a considerable number of airlines have confirmed that they have received the letter from the Civil Aviation Administration of China, but they have not made any changes so far. Take the English website of American Airlines (AA) as an example. It not only lists Taiwan Province, Hong Kong, Macao and China in the list of "countries/regions", but also marks the locations of airports such as Taipei as "Taiwan Province", and even the airports in Hong Kong and Macau are not marked as China.

　　Foreign Ministry of China: Foreign companies in China should respect China’s sovereign territorial integrity.

　　Earlier, the Ministry of Foreign Affairs of China also responded to this matter. At that time, a reporter asked questions, and the United States issued a statement a few days ago, accusing China authorities of asking foreign enterprises not to list Hong Kong, Macao and Taiwan as "countries" in their websites and promotional materials. What’s the comment of the Foreign Ministry? On the same day, Foreign Ministry spokeswoman Geng Shuang said that foreign companies operating in China should respect China’s sovereignty and territorial integrity, abide by China’s laws and respect the national feelings of the China people. At the same time, the spokesman reiterated that China will continue to handle its relations with foreign countries in accordance with the one-China principle. Then, we will continue to pay attention to the follow-up news as to whether the China administration will impose corresponding penalties on foreign airlines that fail to make amendments within the time limit.

　　Wei Jianjun has been a little annoyed recently. A week ago, the news that "a number of middle and high-level employees of Great Wall Motor resigned" made Great Wall Motor once again stand on the cusp.

　　According to this report, before and after the Spring Festival, many middle and senior employees of Great Wall Motor Brand Company (including brands such as Haval, Wei, Tanks and Euler) offered to leave, including at least three senior employees at the vice president level and over ten section chiefs and ministers (directors and senior directors).

　　The personnel adjustment of Great Wall Motor is nothing new.

　　In 2023, many senior executives of brands such as Wei Pai and Haval changed frequently. There are many speculations about the reasons for the resignation of relevant executives, including unbearable work pressure and poor management. For the departure tide around the Spring Festival, Tencent’s "High Beam" column pointed to the internal anti-corruption. "The top management may have to make a big adjustment and change blood through this incident."

　　Great Wall Motor does not recognize this. In a statement provided to Time Finance, it said that it would sue for accusing the report of "malicious speculation and misleading public opinion". However, Great Wall Motor did not inform the specific information of the relevant employees in this statement.

　　Wei Jianjun, the chairman of Great Wall Motor, still has a lot of troubles in the past two years-in 2022, the annual sales volume of Great Wall Motor suddenly dropped from 1.28 million in the previous year to less than 1.07 million, showing signs of decline. At that time, Wei Jianjun shouted, "Great Wall Motor will squat in 2022, in order to accumulate strength and achieve a better take-off in 2023", and set the annual sales target for 2023 as 1.6 million vehicles.

　　Great Wall Motor finally failed to achieve this set sales target. In 2023, it sold 1.231 million vehicles, nearly 370,000 vehicles short of the target set at the beginning of the year, and also lower than the sales of 1.28 million vehicles in 2021. Sales in 2023 failed to meet expectations, and the net profit of Great Wall Motor also fell by more than 15% year-on-year.

　　Wei Jianjun, the helmsman, may not be able to sit still, because of the slumping sales volume and declining profits, and he began to make frequent appearances and voices at the front desk.

　　Lao Wei’s persistence and employees’ helplessness

　　Wei Jianjun is the soul of Great Wall Motor.

　　In 1990, in the sixth year of the establishment of Great Wall Motor Factory, Wei Jianjun became the general manager of Great Wall Motor Industry Corporation. Since then, Wei Jianjun has been at the helm of this enterprise for 34 years. In private, many employees call him "Lao Wei".

　　In 2016, the annual sales volume of Great Wall Motor exceeded 1 million vehicles for the first time, making it one of the independent brands with the highest sales volume in China. Its pickup trucks and SUVs are selling well, and Haval H6 sells more than 30,000 vehicles a month, making it one of the best-selling models in China.

　　In the eyes of many employees of Great Wall Motor, Lao Wei is a "technology fanatic", and he is especially persistent and serious about technology, which is one of the key factors for the success of Great Wall Motor in the field of fuel SUV and pickup truck. Lao Wei is also a racing driver and a car fan, and studying cars is his great hobby. Today, he often appears in front of employees and the outside world in overalls.

　　In the documentary "The Road to Brand Power" launched by CCTV, Wei Jianjun once recalled the experience of building a car more than 30 years ago: "We lacked technology at that time and were always envious and even admired foreign capital (enterprises), so we always spared no effort in technology to break through."

　　"In terms of investment in technology research and development, we have an unwritten slogan called’ excessive investment in research and development’. Excessive investment is not a waste, but a longer-term investment." Wei Jianjun said.

　　Anyone who has had contact with Wei Jianjun knows that he is strict with his work. "Lao Wei’s requirements for product technology are strictly critical." A Great Wall Motor employee disclosed to Time Finance, "The technical department of Great Wall Motor has the most resources, but it is also the most stressful, and it is more common for (employees) to be scolded."

　　Yang Lin (pseudonym), who worked in Great Wall Motor for 4 years, recalled that Wei Jianjun used to ask the relevant leaders of the brand to lead the main person in charge of the model to report to him regularly. "(Wei Jianjun) If he is not satisfied with his work, he will directly complain." The main person in charge of these models is often an old employee of Great Wall Motor who has been in office for more than 10 years.

　　The management of Great Wall Motor is self-contained and strict. On many social platforms, many former employees of Great Wall Motor complained that Great Wall Motor needed to participate in military training, prohibit eating and wasting, queue up to go to work, and go to designated areas to answer calls.

　　"Take eating as an example. When I am on the job, I will be fined for eating waste, and the section chief and minister in charge will be jointly punished." Yang Lin told Time Finance. Others need military training and other content, and Yang Lin also said that most of them are true.

　　Time Finance verified the authenticity of the above-mentioned internal staff daily regulations with Great Wall Motor. No reply has been received as of press time.

　　Wei Jianjun’s Great Wall Motor’s pursuit of technology and strict management coexist, which makes employees feel nervous and stressed, and also discourages some job seekers. However, in Yang Lin’s view, Great Wall Motor is still a good choice if you want to get tempered and improve your technical level.

　　Be involved in the eye of public opinion storm

　　The sudden departure of a number of middle and senior managers made Great Wall Motor and Wei Jianjun stand in the eye of public opinion storm.

　　"I heard that the departure before the Spring Festival was too fast, and it was only two months." Tencent reported that Li Peng, the head of the sales and service center of Great Wall Motor, left the company suddenly, which surprised his colleagues.

　　Also leaving before and after the Spring Festival was Qiao Xinyu, executive vice president of Harvard brand marketing, who worked for Great Wall Motor for more than 6 years. According to the above report, Qiao Xinyu officially resigned at the end of December last year and completed the resignation procedures in mid-January before the Spring Festival this year. Qiao Xinyu’s last Weibo about Great Wall Motor was released on December 19th, 2023.

　　Time Finance also noticed that the deputy general-level employees who left at almost the same time as Li Peng Cheng and Qiao Xinyu, as well as Gu Huajun, the head of the user operation center of Great Wall Motor. Gu Huajun has worked for Great Wall Motor for many years, and has served as Director of Digital Marketing Department of Great Wall Motor, Senior Director of Wei Brand User Operation Department and Senior Director of User Operation of Great Wall Motor.

　　After the above information was exposed, Great Wall Motor issued a statement to respond, but it did not deny the information about the resignation of relevant executives. Time Finance once again verified the resignation information of the above-mentioned senior executives with Great Wall Motor, but no reply was received as of press time.

　　Despite this, the information from official channels can also reflect the changes of executives within Great Wall Motor.

　　On November 3, last year, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motor, announced the latest appointment in Weibo: Liu Yanzhao is also the general manager of Wei brand and tank brand, responsible for the overall management of Wei brand and tank brand; Zhao Yongpo will be the general manager of Haval brand, taking charge of the overall management of Haval brand; Gu Yukun, the commodity director of the former Tank 500, will serve as the executive deputy general manager of the tank brand.

　　The hasty departure and frequent changes of executives can’t help but make the outside world suspicious. What’s wrong with Great Wall Motor? Why do talents leave one after another?

　　Media reports pointed the reason to the internal anti-corruption of Great Wall Motor, saying that Wei Jianjun had great doubts about the marketing of vehicle business last year. At the same time, in November, 2023, Wei Jianjun at Wuzhen Internet Summit denounced employees as passive defenders in the face of public opinion, saying that they were "not even as good as a watchdog" and were questioned as dissatisfied with employees.

　　The above reasons may have triggered a new round of organizational structure and personnel adjustment quietly and quickly at the end of the year.

　　In fact, Great Wall Motor has already started organizational restructuring. In June, 2023, Feng Mu, President of Great Wall Motor, revealed at the shareholders’ meeting that Great Wall Motor has completed the global management mode, and the "541" management mode of five large and medium-sized companies-four brand organizations-one Great Wall Motor is being consolidated, and the talent echelon construction and incentive mechanism are also accelerating.

　　According to media reports, at an internal meeting at the end of December last year, Feng Mu and Li Ruifeng announced the organizational structure adjustment plan of the large, medium and Taiwan departments in Great Wall Motor’s vehicle business unit, from which the former five large, medium and Taiwan units were changed into seven large, medium and Taiwan units, with the aim of optimizing and integrating resources, improving efficiency and avoiding power concentration.

　　The organizational structure adjustment plan has undergone major changes after half a year, or it means the failure of the old plan of Great Wall Motor and the confusion of the status quo. Time Finance also asked Great Wall Motor for the change of the above organizational structure plan, but no reply was received as of press time.

　　"For Great Wall Motor, technological changes such as batteries and interconnection are not the ultimate challenges. The biggest challenge is the changes in system, mechanism and culture." Wei Jianjun has publicly stated.

　　In addition to the changes in organizational structure, it is difficult for latecomers to integrate, which may also be the reason why some senior executives left, as Li Peng showed.

　　"There will be contradictions between’ Old Baoding’ and newcomers." Yang Lin said to Time Finance: "Older employees in Great Wall Motor may not agree with the newcomers’ ideas, and some old leaders will directly deny the newcomers’ plans."

　　In addition, in Yang Lin’s view, there is still a phenomenon of "one word at a time" in the department. "Even if the leader’s idea is wrong, employees will be required to implement it." He said.

　　Internal and external difficulties, Wei Jianjun came forward to stabilize the situation

　　The internal organizational structure is unstable, and the external market environment of Great Wall Motor is not optimistic.

　　Wei Jianjun once said that the squat in 2022 is to take off better in 2023. However, Great Wall Motor did not "jump" as expected in 2023.

　　According to the performance report, the total operating income of Great Wall Motor in 2023 was 173.410 billion yuan, a year-on-year increase of 26.26%. However, the net profit is shrinking. In 2023, the net profit was 7.01 billion yuan, down 15.06% year-on-year. Great Wall Motor said that the decline in net profit was mainly due to the impact of exchange rate gains during the same period.

　　For Great Wall Motor, 2023 is a challenging year: in 2023, Great Wall Motor sold 1.231 million vehicles at home and abroad, failing to meet the sales target of 1.6 million vehicles set at the beginning of the year. Compared with BYD, Chery and Geely, which are also the top four independent brands, Great Wall Motor’s sales in 2023 were at the bottom. In 2023, the sales of the first three vehicles were 3.02 million, 2.55 million and 1.88 million respectively.

　　Great Wall Motor performed well in overseas markets in 2023. From 2021 to 2023, the overseas sales of Great Wall Motor were 143,000 vehicles, 173,000 vehicles and 316,000 vehicles, respectively, which increased substantially for many years. Its overseas market sales in 2023 also surpassed Geely, BYD, Changan and other car companies, and the overseas sales of the latter three companies in the same year were 274,000, 242,000 and 236,000 respectively.

　　Great Wall Motor’s sales growth in the domestic market is limited. According to calculation, the domestic sales of Great Wall Motor from 2021 to 2023 were 1.138 million, 894,000 and 915,000, and its domestic sales in 2023 decreased by 223,000 compared with the peak period in 2021.

　　When attending the 2022 Annual General Meeting of Shareholders in June last year, Feng Mu revealed that he would strive to achieve sales of 1.9 million vehicles and a net profit of 7.2 billion yuan. Great Wall Motor confirmed the accuracy of this goal to Time Finance at the beginning of this year. This means that Great Wall Motor plans to achieve a 54.5% year-on-year sales growth of about 670,000 vehicles this year.

　　The attitude of the outside world to Great Wall Motor to achieve this goal is not optimistic. Debon Securities Research Report pointed out that in 2024, Great Wall Motor will still face multiple risks such as market price competition exceeding expectations, the company’s new energy transformation falling short of expectations, and the company’s new car sales falling short of expectations.

　　According to the rating report published by Dahua Jixian quoted by Titanium Media, it believes that the sales target of 1.9 million vehicles in 2024 is "impossible to achieve". Based on this, the bank cut the net profit forecast of Great Wall Motor from 2023 to 2025 by 13%, 27% and 28% respectively, lowered the target price from HK$ 13.5 to HK$ 9, and downgraded its rating from "buy" to "hold".

　　Wei Jianjun went to the front of the stage more often, and began to create momentum for new cars frequently-before and after the listing of 700 Hi-4T, a new Great Wall car, at the end of February, the tank brand released a video of Wei Jianjun personally "strictly reviewing" the new car, and Wei Jianjun praised the new car.

　　A screenshot provided by the tank shows that Wei Jianjun said in the WeChat circle of friends that "Tank 700 has been experienced for more than two months, and it feels very good, surpassing the million-class luxury SUV in an all-round way. The work of the tank team and technical center is worthy of recognition, which definitely brings value to users. Enjoy."

　　Wei Jianjun also attended the new car delivery ceremony and presented the new car keys to the car owners’ representatives. According to this, market participants believe that Wei Jianjun’s frequent appearances are intended to send a signal to the outside world: Great Wall Motor’s products and internal structure are constantly being optimized and tend to be stable, hoping to boost market and consumer confidence.

　　As far as the most intuitive market sales are concerned, Great Wall Motor is still facing a severe test this year. In the first two months of this year, Great Wall Motor sold a total of 175,000 vehicles, achieving 9.2% of the annual sales target. In the next 10 months, Great Wall Motor needs to sell about 173,000 cars every month to achieve the annual sales target. It’s not easy.