After the launch of Huawei’s flagship new product in spring at the end of March, He Gang, chief operating officer of Huawei’s terminal business, once said: "With the release of Huawei’s Mate 50 series last autumn and the release of the P60 series this spring, the release rhythm of Huawei’s mobile phone has returned to normal, which is also the result of Huawei’s breakthrough in various difficulties in the face of many constraints, constraints and challenges." Now, the release rhythm of Huawei’s mobile phone has really begun to normalize.
On April 17th, Huawei’s mobile phone "upgraded" and "released in one breath" new machines such as nova 11 series and Huawei Enjoy 60X, as well as new terminal products such as Huawei Bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16 and Huawei Smart Screen S3 Pro. At the same time, it also released the first time that it was equipped with infinitely close L3 (the entry threshold for automatic driving, In a specific environment, it can complete the response of driving operation, surrounding environment monitoring, etc., without the driver’s own operation). Huawei’s AITO intelligent driving system is the M5 series, and it is predicted that the M9 will be released in the fourth quarter.
Among them, nova 11 Ultra supports the two-way Beidou satellite message function, which also confirms what He Gang said in an interview not long ago: "At present, our flagship product will support the two-way Beidou satellite message, and other products will choose whether to support it according to the situation. The old products have no plans to upgrade this function at present."
Mobile phone innovation differentiation
Last autumn, Huawei’s flagship Mate 50 launched a number of black technologies, including Kunlun Glass, low-power emergency mode, two-way Beidou communication and variable aperture, to "hard" the Apple iPhone 14 series. At that time, after the product was launched, Huawei Mate 50 Kunlun Glass Edition was once out of stock.
It is understood that Kunlun glass has grown hundreds of millions of nanocrystals through compound ion enhanced implantation, which greatly improves the toughness of the glass and makes the mobile phone more reliable and resistant to falling.
This time, Huawei adopted Kunlun Glass for the first time in the nova 11 series. In addition, the nova 11 series is also equipped with the industry’s first short video engine, which supports the dual scenes of subway and high-speed rail with Tik Tok app, covering 38 major cities, and nova 11 Ultra also supports the two-way Beidou satellite message function. In addition, Nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging mode and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes. At the same time, nova 11 series also supports emergency mode and intelligent startup at 2% low battery.
In terms of price, nova 11 starts at 2499 yuan, nova 11 Pro starts at 3499 yuan, and nova 11 Ultra starts at 4499 yuan.
In addition to nova 11, Huawei Enjoy Series also welcomes the "X" version for the first time-Huawei Enjoy 60X, which is equipped with a 6.95-inch large screen, a 7000mAh dual-cell battery, a maximum of 512GB of large storage, and a 50 million AI dual camera system, starting from 1799 yuan.
Will Huawei’s mobile phone go to the top of the high-end market?
In the second quarter of 2018, Huawei once surpassed Apple in the global smartphone shipment list, ranking second in the world. In the second quarter of 2020, Huawei’s global smartphone shipments surpassed Samsung, ranking first in the world for the first time.
However, according to the latest data of mobile phone shipments from market research organization IDC, the top five manufacturers in China’s smartphone market in 2022 are vivo, Glory, OPPO, Apple and Xiaomi, among which Huawei has disappeared.
It is worth noting that according to Counterpoint Research data, in the fourth quarter of 2022, Huawei’s mobile phone increased by 15% year-on-year, becoming the only domestic mobile phone brand in Top6 to achieve contrarian sales growth, and its domestic market share increased to 9.5%.
On March 31st, at the release conference of Huawei’s 2022 annual report, when asked when Huawei’s 5G mobile phone would return, Xu Zhijun, Huawei’s rotating chairman, said that the mobile phone business was the business most affected by sanctions, from the second in the world or the first bragging in Yu Chengdong to others now. Now the US Department of Commerce only licensed 4G mobile phone chips, so Huawei can only make 4G mobile phones. Due to Huawei’s continuous efforts in screens, cameras and other aspects, some people are still willing to buy this kind of 4G mobile phone. "If you want to buy Huawei’s 5G mobile phone, you have to wait for the permission of the US Department of Commerce, so that we can manufacture Huawei’s 5G mobile phone."
"We are pleased to see that at present, we have come from generations of high-end mobile phones in the market, accumulated a large number of flagship machine users, and saw that there are still a large number of high-end users using our old mobile phones. Although it is old, through the upgrade of HarmonyOS, plus our preferential screen change and battery change services, we have retained many consumers, and also reserved our fans and users for the continuous innovation of our high-end mobile phones in the future. I also believe that in the high-end market in the future, Huawei will come first. " Not long ago, He Gang said in an interview.
It is understood that in the folding screen market, Huawei’s leading edge is quite obvious. According to the data released by iResearch, in China folding screen market in 2022, Huawei’s mobile phone has achieved 51.3% market share, and it has accounted for more than 50% of the market shipments for three consecutive years.
The M5 version of Zhijie was officially released.
At this conference, the models of the Wenjie brand jointly built by Huawei and Sailis were also synchronized.
Yu Chengdong, CEO of BU, Huawei’s smart car solution, announced on the spot that the M5 series of AITO Jiejie Huawei Advanced Intelligent Driving Edition was officially launched, becoming the first vehicle equipped with HUAWEI ADS 2.0? Advanced Intelligent Driving System and HarmonyOS Intelligent Cockpit 3.0 at the same time, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, taking the lead in realizing high-speed and urban advanced intelligent driving functions independent of high-precision maps.
"Huawei ADS 2.0 is infinitely close to the high-order intelligent driving L3, which is L2.9999, which can reduce traffic accidents caused by inattention and complex road conditions by 90%, far ahead of other friends." Yu Chengdong said.
According to Huawei’s plan, the unmanned commercial high-order intelligent driving scheme will be extended to 15 cities nationwide in the second quarter of this year and 45 cities in the fourth quarter.
In terms of battery life, the M5 Smart Drive Edition has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. The official guide price of the M5 Smart Drive Edition is: 279,800 yuan for the M5 rear-drive smart drive edition, 299,800 yuan for the M5 four-wheel drive smart drive edition, 289,800 yuan for the M5 pure electric smart drive rear-drive edition and 309,800 yuan for the M5 pure electric smart drive four-wheel drive edition.
In addition, Yu Chengdong also revealed that as the flagship product of Huawei’s deep empowerment, the M9 will be officially released in the fourth quarter of 2023. At that time, Huawei’s smart car full-stack technology solution will be fully boarded, in the intelligent cockpit and intelligent driving. On the basis of the "ceiling", Huawei’s mega-pixel smart headlights, HUAWEI AR-HUD, AI big model, sensor federation and other black technologies will all be boarded, and the pre-sale price will be 480,000 yuan -60 yuan.
Previously, AITO successively released three intelligent smart cars, namely, Wenjie M5, Wenjie M7 and Wenjie M5 pure electric version. At present, AITO Wenjie series has delivered more than 80,000 vehicles, making it the fastest growing brand of new energy vehicles.
Proofreading: Zhao Yan
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