标签归档 西安夜生活论坛

　　Unveiling e-commerce "sad marketing" routine

　　purpose Give priority to selling poor and miserable, "arouse sympathy" and improve sales effect.

　　picture Most of them are pictures of old people and children crying, or rendering harsh natural conditions. Most of the pictures are posed, previous or published online.

　　characters Falsification of data and facts; The language is sensational, describing misery, and labeling it as "helping agriculture" and "poverty"; Call on caring people to "help them"

　　case "Linyi apples are unsalable"; "100 million Jin of onions in Daliangshan are unsalable, and 9 cents a catty has not been bought"; "50,000 Jin of sugar orange 2 yuan can’t be sold"; "Slow-moving grandfather", a portrait of an uncle is widely used by merchants to sell "slow-moving fruit" … …

　　"Seeing the snow closing the mountain, 500,000 Jin of apples can’t be harvested. Please lend a helping hand … …” Recently, a post about apples in Yanyuan County of Liangshan attracted attention on the Internet.

　　In response to this matter, the Yanyuan County Government of Liangshan Prefecture urgently issued a statement saying that the content of the post was seriously untrue.

　　In the past few days, Chengdu Business Daily reporters went deep into Yanyuan County to investigate and interview, and found that behind the "sad marketing" of such e-commerce companies, it was actually a full routine … …

　　Event background

　　Online posts:

　　"Liangshan snow closes the mountain,

　　500,000 Jin of apples can’t be harvested? "

　　This article is called "sad! Sichuan Daliangshan saw that the snow closed the mountain, and 500,000 Jin of crisp, sweet and ugly apples could not be harvested. Please help the elderly and children tide over this difficulty! ",distributed dozens of photos, most of them are photos of old people and children, and the text is very tragic, describing Yanyuan apples as" ugly apples ". According to the content, because of frequent natural disasters and inconvenient transportation, it is difficult for apples to be shipped out of the mountains for sale, and the purchase price is pressed to two or three cents a catty. "The villagers are also helpless. They have insufficient conditions. The sooner they pick it, the better they can sell it, and they can only let the acquirer take it away at a low price. We can’t bear to tell them that the original ecological apples outside the mountain can often sell for more than ten yuan a catty. "

　　The post also mentions a fifth-grade girl who has 30,000 Jin of apples for sale at home, and the text is accompanied by a photo of the little girl crying. According to the post, the cold and frosty weather is coming, and many times it is necessary to close mountains and roads for safety, which also brings great difficulties to the picking work. The post appealed, "Please buy with 100% confidence! This is responsible for your love and the maintenance of the reputation of fruit farmers in this mountain! "

　　Government statement:

　　The content of the post is seriously untrue.

　　Improper marketing of merchants playing "sad card"

　　In response to this matter, on October 12, the People’s Government of Yanyuan County, Liangshan Prefecture issued a statement on improper marketing methods. According to the statement, the false post spread "virally" on online platforms such as WeChat WeChat official account, Today Headline and friends circle, which seriously misrepresented Daliangshan, Yanyuan County and Yanyuan Apple.

　　The statement of Yanyuan County People’s Government said: The pictures intercepted in the false posts are online pictures, which are falsely pieced together, deliberately exaggerating the descriptions of a few broken houses, muddy roads and unsanitary people in Daliangshan and Yanyuan counties in their early years, which is seriously inconsistent with the actual situation in Daliangshan and Yanyuan counties, and is a deliberate attempt to create a sad picture and maliciously guide consumers.

　　According to the statement, after investigation, this WeChat official account is registered by a Guangdong science and technology company, which mainly sells agricultural special products in poor and backward areas of the country, and the sales methods are mainly poor and miserable. This unfair marketing method of merchants playing "sad card" to seek benefits has caused serious negative impact on the overall image of Daliangshan and Yanyuan Apple.

　　Yanyuan County will resolutely correct and crack down on such improper marketing behaviors such as "sad marketing" according to law. It is hoped that the network platforms and businesses involved will take the initiative to quickly and timely eliminate the negative impact and maintain the good image of Daliangshan, Yanyuan County and Yanyuan Apple.

　　False revelation

　　1. "The purchase price is two and a half cents a catty?"

　　Truth: This year, most of them exceeded 2 yuan by a catty, and the price was several corners higher than in previous years.

　　"A few days ago, there was indeed a snow in Yanyuan County, but there was no road closure, and there was no apple that could not be shipped. The net post also said that the purchase price of Yanyuan Apple is two or three cents a catty, which is completely untrue. " Song Shuping, deputy director of the Agriculture and Animal Husbandry Bureau of Yanyuan County, told reporters that in the past ten years, Yanyuan apples have never sold such a low price, and the price per catty is basically more than one yuan.

　　In the past few days, Chengdu Business Daily reporters visited several apple producing areas such as Shuanghe Township, Weicheng Town and Ganhai Township. Dozens of farmers and fruit merchants interviewed all said that Yanyuan apples sold well this year and the supply was more sought after. On the morning of October 17th, in the apple field of Peng Xianhua, a group of villagers in Yangliuqiao Village, Shuanghe Township, a foreign fruit merchant was buying his apples. "This batch of apples sells a catty of 2.6 yuan, and my family has 70,000 kilograms, and the gross income is about 200,000 yuan." Peng Xianhua said with a smile that in recent years, his apples have been bought by fruit merchants at home, and they are not worried about selling. Wu Weicheng, an apple buyer from Fujian, said that the production of apples in the north was reduced this year, and he went to Yanyuan County to buy apples a month ago, but the supply was tight, and the purchase price was nearly one catty in 3 yuan.

　　Li Dehai, the supervisor of Shuangliu Apple Cooperative in Yanyuan County, said that there are 120 fruit farmers in the cooperative, with a total output of about 5,000 tons this year. Apples were ordered by fruit merchants before they were ripe. At present, the harvest has reached 70%, and the prices are basically above 2 yuan, which is a few cents higher than last year.

　　2. "The little girl has 30,000 Jin of apples for sale?"

　　Truth: There are no apples at the little girl’s house, and the photos are grafted in the post.

　　"According to our investigation, this post used three times of data, all of which have not been verified." Yang Yun, the chief of the comprehensive law enforcement team of the Food and Drug Administration of Yanyuan County, introduced that, first of all, the post mentioned that 500,000 Jin of Yanyuan apples were unsalable, but there was no unsalable situation at all, misleading consumers. Secondly, the words 100% are used in the post, which is the limit word that is not allowed to be used in the Advertising Law. In addition, the article claims that the little girl has 30,000 Jin of apples for sale, which is also a fabrication.

　　Chengdu Business Daily reporter found that the little girl in this article is a primary school student in Tianwan Township, Yanyuan County, and Tianwan Township doesn’t produce apples at all, and there is no apple tree in her home. In this regard, Yang Yun confirmed that after their investigation, the e-commerce company had made a donation to the local area, took this photo of the little girl who was moved to tears, and grafted it into this post. Yang Yun told reporters that most of the pictures in the post are photos of Liangshan many years ago. "Deliberately selling poverty and suffering, deliberately labeling Liangshan, seriously damaging the image of Liangshan and Yanyuan."

　　He said, "Because the e-commerce company is registered in Tianhe District, Guangdong Province, we have sent an official letter to the Tianhe District Administration for Industry and Commerce in Guangzhou, requesting that the company be investigated. If the investigation is true, it will be punished according to relevant laws. At present, the local industry and commerce department is investigating. "

　　3. "Is it difficult to sell Yanyuan apples this year?"

　　Truth: The department responded that the production and sales are booming, and the output of 500,000 tons has sold 400,000 tons.

　　Yanyuan County is the largest apple production base in Southwest China, and Yanyuan Apple has obtained "Sichuan Famous Trademark" and "China Well-known Trademark". Most local fruit farmers have an annual income of 100,000 ~ 150,000 yuan, and there are also millions of yuan. "The fruit farmers in the apple producing areas are still relatively rich, not as described in the net post." Song Shuping, deputy director of Yanyuan County Agriculture and Animal Husbandry Bureau, said.

　　Song Shuping said that there was a sharp cooling in the northern region at the beginning of this year, which led to a reduction in production in major apple producing areas such as Shaanxi, Gansu and Shandong. The supply in the country was tight and prices all rose. Therefore, there is no difficulty in selling Yanyuan apples at all. This year, the county’s apple production is expected to be more than 500,000 tons, and the output value will exceed 2 billion yuan. Up to now, it has sold about 400,000 tons, and all dealers have entered a state of grabbing goods, and the freezer has been booked out.

　　"In fact, last year, some e-commerce companies issued a document on Yanyuan Apple ‘ Sad marketing ’ But it didn’t have any impact. " Song Shuping said that this year’s "sad marketing" reappeared, and the Yanyuan County Party Committee and the county government attached great importance to it and issued a statement in time to set the record straight. "This time, Yanyuan Apple was tragically marketed by illegal e-commerce, and it was reported in the news some time ago ‘ Slow-moving grandfather ’ The routine is almost the same. "

　　Sad routine

　　E-commerce company:

　　Most pictures are found online.

　　Sell 100 thousand apples a day

　　The reporter’s investigation found that the first posting of the unsalable post of Yanyuan Apple was a WeChat WeChat official account named "Help Sell and Help Agriculture". The subject of the account belongs to Guangzhou Bangmai Information Technology Co., Ltd. The company posted this post on October 11, and it has now displayed that "this content cannot be viewed due to violation of regulations". It is understood that after the post was issued, there were other e-commerce WeChat public accounts and network reprints, and most of them have been deleted.

　　WeChat official account’s brief introduction shows that the concept of "helping agriculture with business and helping the poor with love" helps farmers solve unsalable agricultural products and brings green, healthy and pollution-free consumer goods to consumers. The reporter found that the company released a lot of news about the slow sales of agricultural special products, such as: linden honey is looking forward to selling, Cuihong Li is trapped in the mountains, local eggs are looking forward to selling, and Hainan mango is slow-selling & HELIP; …

　　On October 17th, the reporter contacted Chen Xinquan, the purchasing director of Guangzhou Bangmai Information Technology Co., Ltd., and had a face-to-face interview. Chen Xinquan said that the unsalable posts of apples in Yanyuan County were processed by employees, most of which were found online, some were photos of Liangshan before 2007, and some were found in posts published by other shopping malls. "Now many e-commerce companies are using these pictures when promoting agricultural products."

　　He said that there is something wrong with this article, which has caused some bad effects on the local government and Yanyuan Apple. "We also apologize for dealing with this problem in Yanyuan County these days." He said that because the pictures and tweets of the article are not in line with reality, the WeChat WeChat official account has been frozen by the Guangdong Provincial Network Information Department. "We are dealing with this matter and hope that WeChat official account can unblock it as soon as possible, so as to learn from it and post articles according to the facts in the future."

　　"Last year, we were selling Yanyuan apples and sold more than 500,000 pieces in more than a month." Chen Xinquan said that this year, they ordered millions of kilograms of apples, and the purchase price per kilogram was 1~2 yuan. A box of 7 kilograms of Yanyuan Apple Net sold for 49.9 yuan, and 100,000 apples could be sold a day.

　　Reporter’s investigation:

　　The "slow-moving grandfather" was removed

　　The sad routine is still there.

　　In fact, the experience of Yanyuan Apple is only a microcosm of the "sad marketing" of e-commerce companies. Nowadays, there are countless online posts that appeal to everyone to love to buy, such as slow-moving pineapples, slow-moving red dates, slow-moving tangerines and slow-moving onions.

　　The reporter learned that in May this year, a number of e-commerce platforms released "100 million kilograms of onions in Daliangshan are unsalable" and "9 cents a catty has not been purchased", which attracted attention. The Xichang Municipal Government Information Office responded that its propaganda was obviously exaggerated and did not conform to the facts. In this regard, relevant departments in Xichang have taken measures to investigate and deal with it.

　　In the same month, the Linyi County Government of Shanxi Province issued a statement on "Linyi apples are unsalable", saying that several e-commerce companies issued the marketing plan of "Linyi apples are unsalable" and adopted the "posing" method to deliberately create the poor image of fruit farmers, which had a serious impact on the overall brand image of the fruit industry.

　　Some media surveys also found that the portrait of a grandfather was widely used by merchants and was called "slow-moving grandfather" by netizens, but there was no slow-moving fruit in his home, which was just a routine of "sad marketing" of e-commerce. The reporter’s search network found that after the incident was exposed, major e-commerce platforms removed the pictures of "slow-moving grandfathers", but some e-commerce companies and WeChat public accounts replaced them with other sad pictures: young children holding agricultural products, old farmers crying, aunts sighing for fruits, and disabled people asking for help. It is difficult to tell whether they are slow-moving or not.

　　Netizens who suffered from "sad marketing" said that they were very angry when they saw the order for "helping farmers". "I will never dare to be kind again", "I have cheated netizens and also cheated fruit farmers".

　　Chengdu Business Daily reporter Jiang Long’s photo report

　　Views of all parties

　　Doctor of Economics:

　　Overdrawing consumer sympathy will only sever the bond of trust.

　　Deng Qijun, President of Liangshan E-Commerce Association: In recent years, the phenomenon of "sad marketing" has been widespread. Individual e-commerce companies have won the sympathy of consumers by means of fraud, which has ruined the overall business environment of e-commerce, and we also hate it.

　　Zhu Qiming, Ph.D. in Economics and Chairman of Wharton Technology-Marketing Joint Consulting Agency, said: "Sad marketing" has never been an innovation, such as "the boss is crazy and the boss has run away". But in recent years, it has almost become a public hazard to consume consumers’ "love" and "sympathy" without a bottom line. It will only split the bond of trust with consumers, and in the overall and long run, it will damage the overall brand image and the overall interests of all fruit farmers.

　　The lawyer said:

　　False propaganda has violated the law, and the administrative organ may punish it.

　　Lawyer Zhang Tianhong of Sichuan Qianheng Law Firm: From the consumer’s point of view, the news sent by e-commerce companies is mixed with a lot of fictional plots and pictures, and the content of the statement is seriously inconsistent with the objective facts. It is completely false propaganda and will bring consumers wrong cognition. This kind of false "sad marketing" behavior and means must be severely cracked down to maintain the stability of the market economy.

　　Lawyer Wang Yingzhan of Beijing Lanpeng (Chengdu) Law Firm: According to the Advertising Law, the behavior of the above-mentioned merchants is a kind of false propaganda, and the administrative organ may impose administrative punishment on them according to law. "Producers, publishers and operators of advertisements should be punished accordingly."

CCTV News:In March this year, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods. Subsequently, the Ministry of Commerce and other departments successively issued the Action Plan for Promoting Trade-in of Consumer Goods and the Implementation Rules for Automobile Trade-in Subsidies. Various localities have successively issued implementation plans and introduced policies such as subsidies and concessions.

In the past two months, the reporter visited and found that, driven by the policy, the number of consumers who are willing to redeem has increased significantly. However, some consumers have encountered difficulties in recycling. In particular, some old large household appliances are difficult to handle. Where are the blocking points and difficulties? How to make consumers "easier to get rid of the old and more willing to replace the new"? Let’s take a look at the difficult problems in home appliance recycling.

Mr Meng, who lives in Beijing, wants to buy a new refrigerator recently, but the old refrigerator has not been disposed of. "This refrigerator cost more than 1,000 yuan when it was bought. It has been used for three or four years. Now it looks a little small, and it is a bit old. I want to change it to a new one, but I found a recycler and only agreed to receive the goods from 20 yuan. This is too cheap."

Shang Libo, a citizen of Qingdao, also said: "When the washing machine was bought at that time, it was more than 4,000 yuan. Now it is only a few tens of dollars to check the recycling on the Internet. There is also a refrigerator, which was also three or four thousand yuan when it was bought. Now it is only ten pieces and eight pieces to recycle. People say no, it is not enough to lift it down, so heavy."

Why is the recycling price so low? The reporter saw a car of used household appliances being unloaded at this recycling point.

In the interview, the reporter learned that recyclers will not refer to the brand and market price when recycling used household appliances, but only evaluate them according to the size and transportation distance of used household appliances. In Beijing and other cities, because of the high rent and remote location of transit sites, the recycling cost is high. The difficulty of small cities is mainly that there are fewer recycling outlets and there are no large-scale and standardized recycling enterprises.

Shi Feng, deputy manager of China Renewable Resources and Environment Co., Ltd. said: "At present, the enthusiasm of the operators at the recycling end and the front end is not particularly high, and the profits are relatively low."　

Why does the replacement of used household appliances emphasize "recycling" at the same time?

In fact, in this round of documents related to promoting the trade-in of consumer goods, it is also mentioned that it is necessary to improve the recycling system of used household appliances. Why should we emphasize recycling? What is the value of recycled waste household appliances?

In this waste household appliance dismantling factory in Yutian, Hebei, the reporter saw that workers were skillfully dismantling refrigerators on the assembly line. Here, 3 million sets of waste household appliances can be dismantled every year, and 60,000 tons of resources can be recovered. After that, these recycled materials extracted from waste household appliances will be transported to manufacturing enterprises to become raw materials for new products.

Experts say that renewable resources are an effective supplement to primary resources. In 2023, China recycled about 260 million tons of waste steel, which ensured more than 20% of crude steel production needs. Up to now, the number of household appliances such as refrigerators, washing machines and air conditioners in China has exceeded 3 billion. Every year, 100 million to 120 million used household appliances are eliminated. If these used household appliances are not disposed of properly, it will harm our environment.

Zhu Liyang, president of China Circular Economy Association, said: "Waste household appliances contain a lot of heavy metals such as lead and mercury, and hazardous wastes such as fluorescent powder and waste oil. If they are dismantled through informal channels, it will increase the risk of environmental pollution and cause serious waste of resources."

Experts said that waste household appliances entering the standardized recycling channel can not only reduce potential safety hazards and promote consumption, but also save resources, promote energy conservation and carbon reduction and protect the environment.

"internet plus Recycling" household appliances recycling is more convenient.

Now, it seems that low price, few outlets, and no one coming to recycle are the "embarrassing" problems encountered in the replacement of home appliances. How to get through this blocking point and smooth the consumption cycle of household appliances renewal? What are the practices in various places? Let’s go to Hangzhou, Zhejiang first.

Zhang Xiaoyi, who lives in Yuhang District, can’t use his computer because it is old and damaged. Under the recommendation of the community, he made an appointment for recycling used household appliances from the mobile phone applet. The staff of the recycling company came to the door soon, and Zhang Xiaoyi got the environmental protection fund from 20 yuan.

These waste household appliances will be clearly marked on the mobile phone applet. After recycling, they will be transported to the sorting center for sorting and warehousing, waiting to be sent to the downstream for dismantling and sales. Each household appliance will be labeled with a QR code, and the staff can scan it and enter the relevant information into the big data platform.

At present, Hangzhou, Zhejiang Province has established a whole chain of waste household appliances recycling from user recycling, transportation to dismantling enterprises. The reporter learned from the Yuhang District Bureau of Commerce that in 2023, only Yuhang District recycled more than 82,000 tons of used household appliances, and the retail sales of household appliances exceeded 5.76 billion yuan, a year-on-year increase of 43.5%.

Fu Rong, director of the Yuhang District Bureau of Commerce, expressed the hope that consumers can replace outdated household appliances with smarter, greener and more environmentally-friendly high-tech products by exchanging old ones for new ones, and enjoy the dividend of the times when technology is changing with each passing day.

"One-stop" for recycling, dismantling and reuse of recycling factories in home appliance enterprises

In Shandong, not only did the government implement relevant reward and compensation programs to help household appliances trade in old ones, but some household appliance enterprises also used their own production lines and logistics advantages to establish a more sophisticated recycling system for used household appliances. Let’s watch together.

In Laixi, Qingdao, Shandong Province, this home appliance recycling interconnection factory, which integrates "recycling, disassembly, regeneration and reuse", iron, aluminum, copper, some hard plastics, wires and wires produced by dismantling waste home appliances can be utilized as resources.

The person in charge calculated an account for us: taking a 220-liter refrigerator as an example, about 9 kilograms of plastic, 38.6 kilograms of iron, 0.6 kilograms of aluminum and 1.4 kilograms of copper can be produced after disassembly and circulation; A drum washing machine can remove about 11 kilograms of plastic, 23 kilograms of iron, 1.5 kilograms of copper and 0.5 kilograms of aluminum. These materials can be recycled.

Household appliance stores integrate resources for new ones and collect old ones at the same time.

In order to make it easier for people to replace their home appliances with new ones, many shopping malls and e-commerce platforms have now launched a one-stop service of "buy+collect old ones". Whether online or offline, when buying a new machine, just fill in the old model and express logistics personnel can come to the door for recycling.

In this home appliance store in Beijing, the salesperson told the reporter that recently, according to Beijing’s old-for-new subsidy policy and the preferential conditions of home appliance manufacturers, a home appliance can be given a maximum discount of 15%. At the same time, the price of used household appliances evaluated by small programs can be deducted to buy new machines. Household appliances that used to cost 10,000 yuan can now be cheaper than 1,500 yuan through trade-in, and manufacturers have also introduced convenient services. Users only need to move their fingers on their mobile phones to complete the replacement.

It’s easier to get rid of the old and more willing to get new ones.

It is easier to get rid of the old and more willing to get a new one. If the recycling channels are unblocked, the people can better enjoy the policy and upgrade their home appliances to intelligent and green, which will eventually benefit the environmental construction of energy conservation and emission reduction.

Recently, Guannan Market Supervision Bureau launched a publicity campaign on intellectual property rights in the community, answering questions for the masses and polishing the "eye-catching" to identify infringement and counterfeit and shoddy products.

Through the interpretation of laws and regulations, the distribution of publicity materials on intellectual property rights, and the display of counterfeit goods, this activity popularized the common concepts of intellectual property rights such as trademarks and patents to community residents, and provided policy consulting services to people in need. Based on the typical cases of intellectual property infringement investigated and dealt with in recent years, the staff taught simple methods to identify infringing and counterfeit goods, encouraged the masses to report illegal acts found in their lives in time, and jointly promoted the healthy development of intellectual property protection.　

In the next step, guannan county Municipal Bureau of Market Supervision will continue to follow up the protection of intellectual property rights, crack down on infringing, counterfeit and shoddy products, and organize more activities to popularize intellectual property rights, so as to enhance the public’s intellectual property cultural awareness of "respecting knowledge, advocating innovation, abiding by the law and fair competition".

　　When you shop online, will you take out a single "freight insurance"? Or will you give priority to the store that has already purchased "freight insurance" to place an order? Recently, many users have found that the online shop they often buy suddenly doesn’t give away shipping insurance. Have you encountered this situation?

　　It is understood that freight insurance was first introduced in 2010 to reduce the cost of returning goods to consumers. Due to the good market response, this type of insurance has gradually become the "standard" for major e-commerce platforms to attract customers. However, in the past ten years, freight insurance has not only optimized the shopping experience, but also pushed up the return rate to a certain extent, and even bred the "professional wool party" of "false insurance fraud", which greatly increased the operating pressure of merchants and insurance companies. When all parties lose enthusiasm, where is the future of freight insurance? How to plug the loopholes in the compensation mechanism?

　　Online shop merchants: "worry-free order" pushes up the return rate

　　The data shows that in e-commerce sales, the return rate of shoes, clothing, accessories and other categories remains high. Some shop merchants said in an interview with reporters, "Shut down ‘ Freight insurance ’ Worried about fewer orders and lower store scores; If it doesn’t, the return volume is really scary. "

　　The reporter interviewed an e-commerce operator, Zhang, who had previously run a women’s clothing store, which was closed in the second half of last year. The owner said that the competition for women’s wear is fierce and it is normal for consumers to shop around. However, she said that under the "worry-free return" mode, some customers are too "impulsive" to place an order. "The same dress, three yards each in two colors, and two of them are returned halfway." The reporter observed that in addition to women’s wear, the return rate of children’s wear, men’s wear, daily necessities and other categories is also increasing year by year. From the merchant’s point of view, the premium cost of each item will be increased by about 5 yuan when giving away the "freight insurance" service. If the return rate is too high, it will be "not worth the loss".

　　Online shopping returns have a scam freight insurance "bonus hunter" of more than 3 million

　　The problems brought by "freight insurance" are increasingly apparent. For merchants, the increase in return rate invisibly increases operating costs; For insurance companies, payout ratio is high, and there is still the risk of being cheated. Recently, the Shanghai police cracked an insurance fraud case in which an online shop made a fictitious transaction to defraud the return freight insurance, and arrested 13 suspects, involving more than 3 million yuan.

　　In January this year, an insurance company in Shanghai reported to the police that the logistics information of part of the return freight insurance claimed by the company was completely inconsistent with the information of the person who placed the order, the address of the order and the return time. Some orders were even returned much earlier than the receipt time, and these abnormal orders were concentrated, which was suspected of being cheated.

　　Liu Qin, deputy head of the second brigade of the first detachment of the Economic Investigation Corps of Shanghai Public Security Bureaugovern：The concentration of this abnormal situation in which criminals place orders in these online stores is quite obvious. In other words, these so-called false orders are concentrated in those more than 100 stores.

　　The police found that these online stores immediately received more than 100 orders after successful registration. After obtaining the compensation for the return freight of the insurance company, these online stores no longer have new orders. And these logistics document information of delivery and return are forged, and some of them are even thousands of kilometers apart from the delivery address of the order and the delivery address of the return.

　　Liu Qingovern：In order to implement insurance fraud to the maximum extent, these criminals artificially pulled the distance between the two places of origin to the longest. For example, in our case, the store may be set in Tibet, and the so-called receiving logistics address of the brush hand is set in Guangdong.

　　The police immediately filed a case for investigation.

　　After investigation, the criminal suspect Wang used more than 100 online shop accounts opened, together with Peng, Chen Mou and others, to defraud the return freight insurance claims in the form of fictitious transactions. In the meantime, Wang paid the relevant funds for ordering, and 12 people, including Peng and Chen Mou, placed orders in batches to buy small commodities.

　　Liu Qingovern：They, a group of people, first placed an order for low-priced mobile phone cases in these props stores. After placing the order, they immediately uploaded the fake logistics information of the fake delivery. After the brush saw it, they immediately ordered a refund. After the refund, they then sent the fake logistics information to the platform.

　　False application for return, forged thousands of documents to defraud insurance

　　Wang and others falsely applied for a return when the store didn’t actually deliver the goods. By forging the delivery and return logistics documents, they falsely applied to contact the express logistics to return the goods, and defrauded the insurance company of more than 3 million yuan in refund insurance claims. After finding out the criminal facts of the gang, the Shanghai police launched a network-closing operation.

　　By the end of April this year, the police had arrested 13 suspects, including Wang. After investigation, the criminal gang arranged for the fraudulent delivery and return of logistics documents, with 10% of each freight order as a reward.

　　Liu Qingovern：Every day, dozens of brushes are the least, basically hundreds, and many have nearly a thousand orders.

　　At present, five suspects, including Wang, have been arrested by the procuratorate for alleged insurance fraud, and the remaining eight suspects have been criminally compulsory according to law. The case is under further investigation.

　　According to the police, the follow-up of the case will also be traced and cracked down on the brushing personnel and the source of express information, and the financial black and gray industrial chain will be cut off.

　　Deceiving insurance to a certain amount will commit insurance fraud.

　　In addition to "false order" fraud, now a small amount of "single fraud" has also formed a gray industrial chain. Specifically, the payment amount of freight insurance is relatively fixed, but if you choose to send it back by yourself, there is room for bargaining the actual return fee, and some buyers will return it maliciously after placing an order in batches to take the difference between the claim and the courier fee. Article 198 of China’s criminal law stipulates that those who engage in insurance fraud activities with a large amount shall be punished as insurance fraud.

　　How to crack down on insurance fraud without "accidentally injuring" consumers?

　　For consumers, online shopping can’t touch the real thing and see the effect. Without freight insurance, the cost of trial and error becomes higher, and even the desire to shop is reduced. However, some people use the "bonus hunter" of freight insurance and the high rate of commodity exchange, which really makes businesses complain. How to crack down on insurance fraud without "accidentally injuring" consumers?

　　At present, the existing platforms have introduced measures to reduce the merchant’s freight insurance, such as simplifying the return procedures and judging abnormal accounts to solve the problems. Legal experts also believe that it can be comprehensively managed by raising premiums, or stipulating deductible or deductible, and improving consumers’ platform credit rating. Some insiders also said that e-commerce platforms should also break the "information island" mode, so that accounts with bad behavior on one platform can be quickly identified on other platforms.