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Tik Tok made efforts to "interest in e-commerce", where does the star take the goods?

Laiyuan Mixiniu Entertainment

Text | Founder   

"Many stars want to do live e-commerce. They don’t know that this is much more complicated than they think. You need a very strong supply chain team, not your fans who stand there and talk can make money …"

 

A few days ago, Luo Yonghao made this speech on a hot search in Tik Tok. At the same time, he also set a flag, hoping to complete the target income of 10 to 15 billion this year. There are thousands of stars with goods. Why can Lao Luo get a drink alone and occupy a seat in the "Four Kings with Goods Live"?

The word "supply chain" was repeatedly mentioned in Lao Luo’s speech, which reflected the hidden e-commerce operation system behind the seemingly simple live broadcast. At the first Tik Tok E-commerce Ecological Conference that Lao Luo appeared this time, Tik Tok first proposed the concept of "interest e-commerce": an e-commerce based on people’s longing for a better life, satisfying users’ potential shopping interests and improving consumers’ quality of life.

 

In other words, traditional e-commerce relies on users’ search behavior, while Tik Tok e-commerce relies on "short video-based interest content" to actively provide Amway good things for users and lead the improvement of people’s quality of life. After the "interest e-commerce" strategy has landed, or the brand store broadcast has ushered in a big outbreak, the traditional star live broadcast has an uncertain road ahead.

On the other hand, bid farewell to "the first year of star live broadcast with goods". In 2021, the world of star goods will no longer grow wildly, and most brands have a good idea about the strength of each big coffee. After the big waves, the stars who have not made a successful start will fly away, and the remaining "gold" will either return to the main business of performing arts, or face the decline of GMV cliff, or gradually delegate power to their disciples …

 

Star live broadcast with goods 2021, the situation is changing.

"First year" in 2020 and "Fever" in 2021.

"The destination of stars is to bring goods."

 

In the just-concluded Tucao Conference 5, Viya, a "sister with goods", made fun of the trend of stars grabbing her job. Due to the epidemic situation, film and television winter, 2020 is indeed the "first year" when stars flock to the live broadcast room.

 

However, only one year later, seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse, the star is becoming a cash cow in the eyes of the live broadcast platform, and it is no pity to abandon it. The market is "cooling down".

 

Open the "Star Cafe Kanban" with the data of Gourd for nearly 30 days. No matter the platforms of Amoy, Shake, Express and Beijing, the average sales of most star live broadcasts are below 10 million, and only Zhang Ting, Stephy, Tu Lei and Hu Haiquan are higher than this figure.

Among the four, Zhang Ting faded out of the entertainment circle for a long time, and now her main identity is the founder of Wechat business brand TST. Strictly speaking, she is more inclined to businessmen than stars; Tu Lei, who scored 27.86 million sales per game, is best known as the emotional tutor of Tianjin Satellite TV’s people’s livelihood mediation program "love battle". It is also far-fetched to call him a star.

 

In terms of monthly total GMV, from last year to this year, all the stars have an amazing falling curve. According to the statistics of Hulu, in the second half of last year, eight stars, including Zhang Ting, Tamia Liu and Lin Yilun, achieved GMV of hundreds of millions in some months, but only Luo Yonghao can do it this year.

 

On the one hand, the decline of GMV per game, on the other hand, the sharp drop of broadcasting frequency. With the spread of the epidemic and the revival of the entertainment industry this year, many stars who originally brought goods because they were "idle at home" began to shift their focus back to their main business, and it was inevitable that they could not do their best to bring goods live.

 

Tamia Liu, the "Liu Yidao" who once dominated Taobao’s cargo industry, only broadcasted two shipments in the past 30 days, with an average sales of only 6.095 million; Last year, the last live broadcast of Li Birthday, which had a stable record, had to be traced back to January 17, and it had not been broadcast for nearly three months, and his live broadcast only achieved 9.2768 million sales. As for Michael Chen, Stephy and others, they can only keep one or two live broadcasts every month.

 

Another phenomenon is that stars gradually fade out of the live broadcast room, and more and more frequently they are handed over to new anchors to replace them. For example, in Luo Yonghao’s live broadcast room, on the surface, the "daily broadcast" has increased the frequency, but in fact, Lao Luo’s appearance times are getting less and less, and the audience is even tired of watching new anchors such as Zhu Xiaomu, Li Zheng, An Tian and Lin Duola, because they really appear too many times.

Standing at the node of 2021, the world of star goods delivery has undergone more than a year’s evolution. Brands have more or less gradually realized the truth that "flow is not equal to sales", and there are fewer sloppy projects that blindly attract stars into the game. Nowadays, the remaining high-quality star goods are gradually evolving in two fixed directions.

 

The first category is the mode of "head anchor+traffic star assistant". In fact, "supporting performance" may be a more suitable position for stars than "solo anchor" to bring goods. Visiting the live studio in Li Jiaqi and Viya and participating in it as a supporting actor can not only ensure the professionalism of the delivery operation process, but also interact closely with the anchor, and it is easy to be fired into a loud "out-of-circle event".

 

For example, last month, "Lu Han walked into the live broadcast room in Viya and changed to eat and broadcast" boarded a hot search. In the live broadcast, he ate and drank hot pot and barbecue without idol burden, which made the topic reading volume soar to 670 million; A few days later, Dilraba appeared in the live broadcast room in Li Jiaqi, announcing the new drama "Long Songs", hoping to finish the announcement task efficiently while mentioning the hot search.

The second category is that the star leads a supply chain team, the establishment of MCN company, or the star actively signs a contract with MCN to obtain MCN’s full set of live technical support. For example, Luo Yonghao’s "Make Friends" team signed a note for Stephy and other stars to provide live broadcast solutions for a long time.

 

No matter what kind of form, the above-mentioned star live broadcast with goods is becoming more and more professional. Brands are no longer superstitious about inviting high-flow stars to create momentum, but more calmly choose stars with experience in goods cooperation, and match the most suitable goods according to their people’s settings, and operate the projects with goods with stars more finely.

The stars belong to MCN?

Where will the star live broadcast take the goods?

 

First of all, it must face the competition with other modes of carrying goods. Combined with the macro e-commerce ecology, whether it is the "interest e-commerce" first mentioned by Tik Tok or the "content+private domain" live e-commerce that Aauto Quicker has been talking about, its core is to create an immersive shopping scene for users to "tap their potential consumption needs".

 

In this respect, "brand shop broadcasting" is a new threat. According to "Flying Melon Data: Trend Report of Brand Store Broadcasting in 2021", in February 2021, the number of brand store broadcasts nearly doubled compared with January; Up to now, Tik Tok’s brand-name store broadcast sales have accounted for more than 50% of the total sales.

The advantage of brand store broadcasting is to bring users a "cloud shopping" experience, especially watching clothing store broadcasting, which is very similar to walking into a clothing store in a shopping mall. The way the anchor controls the rhythm and mobilizes the atmosphere in the live broadcast room is very close to the shopping guide scene that the public is most accustomed to; And brand stores communicate seamlessly online and offline, and it is easier to carry out profit concessions, so it is easier to obtain high conversion.

 

Of course, star live broadcast also has its competitive advantages, that is, high traffic and the spread of endorsement effect. In public cognition, the appeal of stars is usually far greater than that of brands. It is easier to occupy users’ minds by using celebrity endorsements to bind with brands than by directly and rudely preaching brands.

 

In addition, if the star live broadcast wants to compete with the brand store broadcast track, the most essential thing is the positive contest of live broadcast frequency and live broadcast time. This means that stars who are interested in live e-commerce must adopt a "professional" attitude, one is to ensure a stable and continuous live broadcast frequency, and the other is to cooperate with excellent supply chain teams.

 

From this point of view, this is why a large number of middle-aged stars, artists who have left the entertainment circle, and stars below the third line will be active in the live broadcast room. Cao Ying and Lin Yilun, "representatives of middle-aged stars", Zhang Ting and Ye Yixi, "representatives far away from the entertainment circle", and Yu Zhen and Ji Jie, "representatives of stars below the third line", all of whose GMV are among the best in the industry.

As for the excellent supply chain team, it will become the core factor to determine the star GMV in the future. As Lao Luo said, the biggest contributor to the live broadcast is not the anchor, but the supply chain team behind it. If there is no foundation of supply chain, even if you are eloquent, you can’t bring goods. People, goods and fields are indispensable.

 

In fact, keen artists have long smelled the changing trend of stars with goods. In the middle of last year, Hu Haiquan, who is a musician and an investor, has been personally involved in every link of product selection, script planning and live broadcast. In June last year, he conveniently founded MCN Company Jujiang Xingchen, and signed a number of artists such as Yu Zhen, Li Naiwen, Charmaine Sheh and Jiang Shan to form a live matrix.

 

When he settled in Aauto Quicker, Hua Shao founded a brand-new MCN company in the same period. He hoped that his live broadcast career would last at least three to four years, and he could build the brand of "Feizaihua Department Store" by accumulating users in the future, so as to develop his own brand supply chain in the future.

 

At the Tik Tok E-commerce Ecological Conference, Luo Yonghao took another step forward. On the one hand, he announced that he would serve more stars and online celebrity through accumulated supply chain capabilities; On the other hand, the "Make Friends" brother company will start the education and training for anchor online celebrity, with Lao Luo as honorary principal and training lecturer.

 

This sends at least two signals. First, for the stars, "making friends" may be the best service provider for the current stars to live broadcast. Previously, they provided a full set of live broadcast solutions for Stephy, Li Dan, Jerry Lee and others. Now, Qiwei’s average sales have reached 30 million. Become a "friend of Lao Luo", or the best destination for all stars to bring goods in the future.

Another signal, for the new anchor in the industry. On the one hand, Lao Luo will build a group of high-quality and professional anchor teams to improve the employment environment of low-quality "gang-type" anchors in the past; On the other hand, he stressed that on the basis of laying a solid supply chain, excellent amateur anchors may not be inferior to stars in bringing goods, and among them, Li Jiaqi and Viya are likely to be born.

 

From this trend, the future industry will be divided into two parts: a group of stars with stable live broadcast time will be advanced to "professionalization" under the system of self-built supply chain; High-quality new anchors trained by professionals have the opportunity to grow into independent Li Jiaqi and Viya.

 

In the future, the live broadcast with goods will be surging.

(

通过admin

The income gap is huge, and industry disputes are constant! Who is making the virtual anchor bubble?

  Virtual anchor "Gan Gan Xian Jun"

  Recently, the news about virtual anchor has attracted much attention: overseas virtual anchor VOX made its live debut in China, with a revenue of 1.11 million RMB. This makes everyone focus on the virtual anchor industry.

  What is the development of this industry, when it is really a blue ocean? Will disputes between content creators, guilds and MCN, which are common in the live broadcast industry, occur in the virtual anchor industry? In this regard, Chengdu Business Daily-Red Star journalists contacted relevant practitioners and chatted with them about virtual anchors.

  It is very important to set up a virtual anchor.

  Tone affects his popularity.

  The so-called virtual anchor refers to people who post videos or live broadcasts on video websites with virtual images. Because it originated in Japan, the current active audience area is concentrated in Asia.

  One weekend in May, in the office of an office building in the west section of Fucheng Avenue, Xiaoxin (a pseudonym) sat in front of two computers and started his live broadcast with a low and magnetic voice into the microphone. On the screen in front of me is a young man with long hair, named "Gan Gan Xian Jun". Xiaoxin is a junior and a serious second-year enthusiast. It happened that he studied broadcast host, and after several rounds of interviews, he finally became a virtual anchor — — Strictly speaking, Xiaoxin is a "man in the middle", and "dry fairy king" is his "condom".

  People in China and holsters are terms of virtual anchor circle. Compared with real anchors, virtual anchors never appear as real people, but carefully prepare a moving image for themselves, which is called holster. Leather covers are generally divided into full three-dimensional simulated real people, three-dimensional simulated cartoon images and plane cartoon images. The anchor himself, who is responsible for providing the voice, movement and expression for the holster, is called the man in the middle.

  The first live broadcast of "Gan Gan Xian Jun" was on May 27th. "Be sure to have your own personnel. Like vox, people are particularly touching, so there will be so many fans. " One of the founders of the virtual brand V1 Cube selected Xiaoxin is not the VOX mentioned here, but a virtual anchor who just premiered in bilibili a few days ago. This Englishman from Japan is a member of Rainbow Society, a famous virtual anchor company in Japan. The Englishman is his design: he will communicate and interact with the audience in British English during the live broadcast. Although he spoke English all the time, he paid an astonishing 73.3% for the first night in China. In other words, for every 10 users who entered the live broadcast room, more than 7 spent money on him.

  According to the data, VOX’s live broadcast lasted for 1.7 hours, and thousands of people charged him with "prefect" (bilibili’s live broadcast room level, prefect is 1998 yuan per month) and "captain" (captain is 198 yuan per month), with revenue of 1.11 million RMB, paying nearly 40,000 people and interacting with more than 50,000 people. At present, his number of fans has reached 991,000.

  "As we have always emphasized, it is very important to set up a virtual anchor. Vox is very talkative, and his conversation content and style are moderate, and many netizens evaluate him ‘ Gentleman ’ ‘ High emotional intelligence ’ 。” Yang Shiqi, another founder of V1 Cube, told reporters, "Secondly, the sound, whether the timbre is moving or not, has a great influence on the popularity of virtual anchors. When you first contact a virtual anchor, whether the timbre is beautiful or not and whether there is enough recognition is extremely critical. " They chose Xiaoxin precisely because his voice is moving enough.

  The ability to collect money is extraordinary

  The income gap between the rich and the poor is huge.

  The virtual anchor’s extraordinary ability to collect money is really surprising. In China, when it comes to the realization of virtual anchors, bilibili’s 2021 annual report points out that users can buy virtual gifts in the application and give them to their favorite anchors to express their approval and reward. Bilibili will share the sales revenue of virtual goods generated by live broadcast with anchors and guilds, in addition to attractive rewards. The annual report also mentioned, "We plan to sign cooperation agreements with more anchors in the future to attract popular anchors and further expand our live broadcast business." In the value-added services (including big member services) section where bilibili’s live broadcast business is located, the revenue in 2021 was 6.93 billion yuan, accounting for 35.78%, up 80% year-on-year, and the revenue in the fourth quarter was 1.895 billion yuan, up 52% year-on-year.

  Lu Luoyi, co-founder of Chengdu Aurora Technology, told the reporter, "At present, there are more than 160 virtual anchors cooperating with the company. On the list of the top 100 released by bilibili, there are 3 anchors of TOP 100 and 1 anchor of Top30, and the monthly income range ranges from 300 to 1 million."

  In Lu Luoyi’s view, the 28 th effect is more obvious in this industry. The reporter learned that in the three months from February to April, 2022, 90 samples of bilibili’s monthly Top30 were taken, and the number of people with monthly revenues ranging from 200,000 to 500,000 was the largest, accounting for 71%; There are 3 people with a monthly income of more than 1 million, accounting for 3.3%. According to incomplete statistics, the top 120 virtual anchors in bilibili severely squeezed the income of other anchors, and the average monthly revenue of the other anchors only accounted for 1% ~ 5% of the top 120 virtual anchors. Polarization is quite serious.

  According to another set of public data, as of August 18th, 2021, among the 3,472 virtual anchors with relative attention in bilibili, 1,827 people earned money in 0 yuan that month, and more than half of them had no income.

  According to the data analysis, among the top five anchors in bilibili in April this year, two live broadcasts lasted more than 700 hours, two were around 600 hours, and one was around 500 hours, close to 600 hours. The reporter saw that the first-ranked "Wubi Crescent" had a live broadcast duration of 711.9 hours, but his income was only 6 yuan, and only three people were rewarded; The live broadcast of 581.2 hours "Heron wants to drink ice" earned 61,600 yuan, and the hourly revenue was about 0.01 yuan. In the event of such an exception, there is a high probability that the middleman is not online, just hanging the holster in the live broadcast room, without performance and interaction, naturally no one will pay attention and reward.

  The reporter learned that the salary composition of Chinese people is similar to that of real anchors, and they are divided into two parts: basic salary and reward. Because this industry has not yet formed a unified standard, enterprises are free to decide to adopt piecework system, hourly wage system or monthly salary system, so the basic salary gap between different enterprises is large. "

  "The Soul of Virtual Anchor"

  But can’t get the same treatment.

  Virtual anchor has won more and more attention with its huge ability to attract gold. On the other hand, some contradictions have gradually become prominent. The focus of controversy is the huge gap between the low income of Chinese people and the high income of holsters.

  "We are a little different from other companies. We don’t give the Chinese people a basic salary, but we share the income directly, and we will make it very clear when signing the contract. The average income commission of people in the industry is 4.5% of a live broadcast, and ours is 5%. In the early stage of the role, we have to invest a lot of resources, and when we sign an agreement with the trade union, we will also give us some help and support, so that the virtual anchor can quickly realize the benefits. One more thing, we don’t want to give people in China a kind of ‘ Part-time job ’ The feeling is that we will do this together. " The founder of V1 Cube said frankly.

  Xiaoxin said, "Maybe I’m more Buddhist. In addition, the company gave me a share of running water income, and the follow-up increased step by step, up to 20%. As long as I can keep up, I can actually make more money. " He regards himself as a member of the company and thinks that he is working with the company to create a virtual idol. "Although the audience sees that the virtual idols are very glamorous, the Chinese people have made great efforts in the back, so the contradiction between the company and the Chinese people will really make the Chinese people very chilling."

  Some insiders told reporters that although enterprises provide all-round support for virtual anchors, this does not mean that Chinese people can enjoy the same treatment as virtual anchors. "Even if fans think that the person in China is ‘ The Soul of Virtual Anchor ’ However, Chinese people have no special status within the enterprise and are even subject to stricter labor control. "

  It is understood that people in many companies have to bear the expenses incurred in their work. "Rent and transportation expenses account for the bulk. Secondly, find a vocal music teacher to train and buy computer equipment and game cards … … These are all burning money. " Chunye (a pseudonym), the person in China, revealed. "There are usually two kinds of contracts in the industry to create virtual anchors, business brokerage contracts or labor contracts. The common goal of Chinese people and the company is to maximize the content of virtual IP. In this process of character output, fans like not only the holster, but also the emotional connection and deduction of Chinese people. Their roles and identities complement each other. People in China will have different needs at different stages of growth and some plans for their future. In fact, there will be some variables. Regardless of the details of the facts, in fact, these incidents have occurred from time to time in Rainbow Society, so these variables will be considered when signing a contract and creating a virtual IP at the beginning, and several students will be tried (the holster will not be changed, and the Chinese will be rotated). Constantly output high-quality content and continue to let fans pay for the content. " Lu Luoyi bluntly said that it is quite rational for the industry to look at these.

  Industry pain points need to be solved

  Otherwise it will be another bubble.

  In any case, VOX proves that the virtual anchor industry is a blue ocean. Earlier, ANYCOLOR, the parent company of Rainbow Society, said that its listing application submitted to the Tokyo Stock Exchange had been approved and it was scheduled to be officially listed on June 8. According to the prospectus, Rainbow Society has set up five revenue modules, including live broadcast, content sales, performance activities, advertising and others (mainly for overseas businesses, etc.). In the past four fiscal years, Rainbow Society’s revenue and net profit increased rapidly, from the revenue of April 2018 (May 1, 2017-April 30, 2018) to 16.62 million yen and net profit.

  Will the IPO of Rainbow Society become the vane of virtual idol companies? The reporter learned that since 2019, companies of the same type have sprung up like mushrooms after rain, and all segments have been involved. Bilibili, for example, is making efforts in the virtual anchor sector. At the 12th anniversary of bilibili, CEO Rui Chen mentioned that from June 2020 to June 2021, a total of 32,412 new virtual anchors were launched, up 40% year-on-year, with a total contribution of over 1.89 million, and more than 60% of the world-renowned virtual anchors were launched in bilibili. According to bilibili’s 2021 financial report, value-added services (mainly live broadcast and big membership services) are still the largest source of income in bilibili. Relying on live broadcast and big membership services, bilibili’s value-added service revenue reached 1.89 billion yuan in the fourth quarter, with a high growth rate of 52% year-on-year. The annual revenue from value-added services reached 6.93 billion yuan, up 80% year-on-year. Among them, in the entertainment field, virtual anchor has become the fastest growing category of live broadcast in bilibili.

  Nowadays, more attention is paid to the resources of head factories. But in the virtual anchor industry, the majority is still small companies. Yang Shiqi said frankly, "Although the growth rate is very fast, the revenue base of virtual live broadcast is very small, which is not prominent in the total revenue of live broadcast business, so the industry scale is quite small." In Lu Luoyi’s view, generally speaking, the subject of live broadcast with high-intensity output and more repetitive content may turn from real people to virtual. "From the perspective of saving labor costs and protecting the health and safety of personnel, the problem of ROI conversion rate can be solved to some extent by using AI and other technical means, and such content can be broadcast repeatedly by virtual people — — Such an iteration may be good. Because of the replacement, there will naturally be some new jobs. "

  But first of all, we must solve the problems in the short video and live broadcast industries, such as the disputes between content creators, guilds and MCN, which have repeatedly occurred in the virtual anchor industry; Secondly, both the virtual anchor and the virtual idol are produced in the cultural circle with extremely high concentration of two elements, and how to break the circle is also a big problem. In the reporter’s opinion, only by solving these two major pain points can the virtual anchor industry ride the wind and waves. Otherwise, it may be another virtual economy bubble.

  Chengdu Business Daily-Red Star Journalist Ren Hongwei

  Intern He Yanling

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Snake Spirit When online celebrity and Mario Change Little Red Riding Hood, Mix and Match Comics to "Ruin" Childhood.

  Cucurbita pepo fires fire and cupps grandpa, and snake essence is busy broadcasting live. When online celebrity and Mario are taken away by the wolf as Little Red Riding Hood … … The animated characters of childhood have crossed, mixed and blended with modern elements, and turned into a series of new cartoons to brush up the circle of friends. After 80 s and 90 s, they called "ruining childhood", but they couldn’t help laughing. The creator Du Ke is an advertising designer, and he still hopes to record his childhood in such a special way. Du Ke said that since last week, after his works were turned into a fire by the Internet, he was overwhelmed by the business cooperation that followed. He was encouraged to be recognized by so many people, but he would not lose his mind and forget his original intention.

  Pick up the brush after 12 years of work.

  Last week, the circle of friends after 80s and 90s was screened by a series of cartoons that "ruined childhood", and the cartoon images in childhood memories were vividly moved into modern life, and they were mixed on the paper. The author’s mind is wide open, and his works look humorous and interesting, but they make many people who have passed their thirties laugh with tears.

  The Beijing Morning Post reporter contacted the author Du Ke. At the age of 34, he worked in a well-known American advertising company, and all his online works were created in his spare time. "I am very busy at work, and I will work overtime endlessly when I meet urgent tasks. In order to decompress, I thought of painting. " He said.

  Du Ke liked painting since he was a child, but he didn’t begin to receive professional training until he graduated from primary school. It took only half a summer vacation, and some Du Ke with artistic talent was admitted to the High School Attached to the Central Academy of Arts and Crafts. Since then, Du Ke has been admitted to Tsinghua Academy of Fine Arts after six years of study in cultural and professional courses.

  "At that time, my understanding of studying art was to be a painter or illustrator in the future. I felt that my work could not be separated from brushes." By mistake, after graduating from college in 2005, Du Ke worked in a number of domestic and foreign companies, always focusing on the advertising industry. Busy work and endless overtime, Du Ke found that his career was far from his original ideal.

  But how to find a balance between real life and dreams has become a problem he often thinks about. I think I have to find my past dream for myself and let it decompress my present life. Since 2015, there have been two more things on his desk, a large tin candy box filled with watercolor pens and a thick painting book.

  Creativity is a "flash of light"

  In a room of more than 10 square meters, there are almost two display cabinets tailored for his "collection". Plastic tumbler doll, cat shower, retro alarm clock, tin car … … Some of them are playmates that Du Kezhen has been hiding for more than 20 years, and some of them are "treasures" that he scoured back from the flea market in recent years. If it weren’t for the computer on the computer desk, standing in Du Ke’s room, the reporter would feel trance-like when he was a child.

  "I’m a nostalgic person," said Du Ke, who likes painting and is engaged in advertising creative work. He simply opened his mind and had the idea of combining classic images with current life. "What kind of story would happen if the cartoon characters who accompanied us in childhood grew up and were around us?"

  Du Ke picked up the album and told the reporter, "Every idea in it comes by accident, which can be said to be ‘ An epiphany ’ There is no preparation. For example, this dialogue between Spongebob and frozen tofu is that I think it is too like Spongebob when I eat frozen tofu one day. What will it look like if I put these unrelated things together? For example, in the gourd doll, the centipede looks at the red envelope in the Spring Festival Evening, which is also a brainwave during the New Year. It can hold many mobile phones with both hands and feet. This picture is funny. "

  Although he had an idea, Du Ke couldn’t sit down and write at any time. In most cases, he quickly wrote a rough outline on his mobile phone and then took time to draw. "It takes five or six hours for each painting to draw lines with a pencil and finally paint with a watercolor pen, so he often stays up late and doesn’t care about eating." However, Du Ke said that even so, he was still very happy, especially after signing his name at the end of the work, his sense of accomplishment was bursting.

  Reject all business cooperation

  From June 22, the network became popular, which made Du Ke unexpected. Du Ke said that at first, several online celebrity ships in Weibo forwarded their works. On June 21st, Weibo, the official of Shanghai Animation Film Studio, forwarded a gourd doll’s cupping work for grandpa, and its influence was further expanded.

  "On the same day, an editor of WeChat WeChat official account contacted me and wanted to reprint it. I agreed, but I didn’t expect the other party to tell me that the content had more than 100,000 hits that night. As of the evening of June 24, the number of hits has exceeded 2 million, and they are also very surprised. " Du Ke said that as his works were widely forwarded, his Weibo and WeChat WeChat official account also exploded with tens of thousands of fans overnight, and about a quarter of the messages were asking when he could publish his works.

  "I am particularly touched, not because of the ‘ Red ’ Instead, many people have found resonance in my works and are even willing to share their memories with me. "

  Among the many messages, many people came to seek business cooperation, and Du Ke refused them one by one. "It’s still the same idea. The original intention of my painting is to do what I like freely. At present, I have painted more than 60 paintings. When this book is full, I hope to publish a book. This is my dream. "

  ■ Reporter’s Notes

  We don’t run away, but we miss it after all

  From bidding farewell to the small commodity market to the return of "bag drenching", from fried kebabs in Daoxiang village to paying tribute to the old TV series Dream of Red Mansions and Journey to the West, in recent years, the "post-80 s" generation seems to suddenly become old-fashioned, with nostalgia prevailing and falling into collective memories. Although Du Ke’s cartoon is called "Subversion of Childhood Memories", its essence is still a deep nostalgia for the past years, only a funny stalk is changed, which makes those "old" cartoon characters catch up with the present years.

  In the interview, Du Ke’s words left a deep impression on me, "It is escapism to be afraid of nostalgia". Du Ke, who has passed his thirties, misses the pure happiness and knows that he has a mortgage in his reality. Although he can’t ignore his willful pursuit of dreams, it doesn’t prevent him from picking up a brush to circle a "private plot" and creating his own utopia. This is not a "surrender" in the face of trivial life, but a "principled compromise". Naughty cartoonists have childlike innocence and initial heart that can’t be erased by years.

  The "post-80s" have a distinct brand of the times and a unique growth track. As this generation has basically passed the "standing", its responsibilities are getting heavier and heavier, and the heart of that "child" is still looking back. Thanks to Dukes, we keep the silhouette of youth with creativity. We don’t dwell on the past, but we miss it after all.

  Beijing Morning Post live news reporter Zhang Jingshu and photo

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Is the mobile phone a "multiplier" or a "jammer" for children’s growth?

After 00 and 10, they seem to face two "parallel worlds" since they became sensible — — Virtual world and real world. To some extent, they have two sets of "ways of living" and even two "social support systems".

  Under such circumstances, banning their contact with mobile phones and depriving one world may not make another world better. This also means that parents’ management of their children’s mobile phones is not simply to isolate their children from their mobile phones, but to help them better survive in the "parallel world" and add value to their lives.

  Video games and social software firmly attract children’s attention, and even many parents think that mobile phones are the "root of all evils" that affect children’s studies.

  Since the beginning of this year, the Ministry of Education has issued documents, clearly requiring five management in primary and secondary schools, namely, mobile phone management, sleep management, extracurricular reading management, homework management and physical health management. Before the start of school in autumn, the State Press and Publication Administration issued a document to strictly regulate the time when online game enterprises provide online game services to minors.

  Under such circumstances, do parents still need to control the time and scope of use of teenagers’ mobile phones? The answer is yes.

  Under the rude ban, children are more likely to indulge in the internet.

  If mobile phones are completely banned, can we go back to the era of rolling iron rings and playing glass balls?

  The answer is probably impossible. Today, the mobile phone is not only a communication tool, but also a "leisure tool" with the update of the times. Not to mention that children love to play, many parents take their mobile phones and it is difficult to put them down. Whether children or parents, the first thing they need is to think calmly about what kind of existence mobile phones and online games are; How should we deal with this mode of existence and achieve a better life for ourselves?

  What exactly is a mobile phone? Mobile phone is a bridge of interpersonal communication, which makes the world smaller and our life circle bigger. Mobile phones are also a tool to transform the world, and many traditional industries have been reshaped online; Including online education, has also entered the study and life of minors.

  According to the "Research Report on the Internet Use of Minors in China in 2020" issued by the Central Committee of the Communist Youth League and the China Internet Information Center, 11.5% of minors spend more than 2 hours online every day on weekdays, and 12.2% spend more than 5 hours online every day on holidays; Among these underage netizens, 62.5% often play games online, and more than half play mobile games.

  It can be said that the mobile phone seems to be the entrance to a "parallel world". When you open the mobile phone, there are surprises and temptations. Some people are "hunting" and "growing vegetables" in it, and some people are lost in it. Both parents and children must learn to survive in this world. Don’t be afraid of strangeness, don’t shrink back from challenges, don’t be lost by temptation, and don’t be disqualified by ignorance.

  But the reality is that the survey shows that 10% of parents don’t let their children play mobile phones at all, and even when their children surf the Internet, such parents are nervous. There are 60% children who check the information online normally, and they have been mistaken by their parents for playing games.

  However, many parents talk about the wrong of mobile phones and games, but they can’t let go of their mobile phones. Their preaching is often difficult to convince children. At the same time, the study found that compared with children who are not addicted to the internet, the proportion of parents who surf the internet frequently is 16% higher, and the proportion of parents who don’t communicate with each other and play separately is 10% higher.

  Research from China Youth Research Center shows that children are more likely to indulge in the internet in families that rudely prohibit their children from surfing the internet.

  Those children who are academically gifted are not completely free from playing mobile phones and games.

  Many parents think that after children are separated from mobile phones and games, the "extra" time will be spent on learning. After all, time is constant. If you don’t spend it on mobile phones or games, you will spend it on learning. Is it true?/You don’t say.

  In fact, because learning efficiency is related to learning time and effect, the longer the learning time, the lower the learning efficiency without obvious improvement in learning effect.

  To make matters worse, the inefficient learning mode will only bring children a low sense of self-efficacy, and they will become less and less fond of learning, even tired of learning and refuse to learn.

  Whether you study, use your mobile phone or play games, in the final analysis, it is to let your children grow up and make them more knowledgeable, capable and valuable.

  No matter whether the child goes online or plays games, when he becomes better and better, it means that parents should let go moderately and don’t dwell on details such as his study time; If the child becomes worse and worse, then parents should pay attention to his state. In our investigation, we found that those children with excellent academic performance are not students who don’t play mobile phones and games at all. From many dimensions, we can see that their lives are complete and their vitality is high.

  Parents’ intelligent management of their children’s mobile phones does not mean that children and mobile phones are completely isolated. Mobile phone management is not a means to control children, nor a tool to reward and punish children, nor is it a way for parents to vent their emotions. Managing mobile phones is to improve the parent-child relationship, not break it.

  Let children learn self-discipline, not heteronomy.

  How to survive better in both virtual and parallel worlds? This requires parents and children to face together and explore together through agreement. Parents should be well-founded and avoid unilaterally adjusting their children’s rules of using mobile phones based on their own subjective wishes. Some parents said that it is not that children are not allowed to play mobile phones, but it is stipulated that they can only play for 30 minutes every day. Then why 30 minutes?

  In the eyes of experts, children under 3 years old should not touch mobile phones and video games. They should climb, run, play with mud, play house, touch and feel the world with their bodies, instead of raising children on the screen.

  At the age of 3-6, children can watch cartoons, science and education films, play interactive games and learn to sing and dance, but it is best not to spend more than one hour every day, and they should play with adults or children in the rest of the time.

  At the age of 7-9, children can use their mobile phones to complete daily tasks, look up information in online courses, and interact in a circle of friends. However, these activities should be carried out under the supervision of parents, monitoring, guiding and managing the online content, interactive objects and overall time.

  Children aged 10-12 can have personal privacy. Parents don’t have to supervise everything. They should grasp the overall direction, control the overall time, solve the problems they encounter, often communicate with their children about their online experience, and improve the online rules through mutual negotiation and interaction.

  Children aged 13-18 should independently manage their own mobile phones and time, incorporate mobile phone management into their master plan of life, study and communication, constantly adjust and improve their mobile phone management level, and make mobile phones a "multiplier" rather than a "jammer" for their own life growth. In this process, the relationship between parents and children should be cooperative rather than antagonistic, and parents should gradually give their children the initiative in mobile phone management. In the whole process, maintaining a good parent-child relationship has always been the first magic weapon to give children the ability to manage their mobile phones.

  Managing mobile phones is to let children learn self-discipline rather than heteronomy. Parents always let go and children always grow up. One day, children will use and manage their mobile phones and play games online completely independently. Theoretically, the earlier parents let their children learn the autonomous management of mobile phones and games when they enter adolescence, the less likely their children are to become addicted to mobile phones or games, and the lower the probability of parent-child conflicts.

  Never choose "screen parenting" because you are afraid of trouble.

  The essence of mobile phone management, like emotional management, network management, wealth management and time management, is a part of life management, so mobile phone management for children should start from an early age.

  First of all, parents can’t "screen parenting" when their children are young because they are afraid of trouble.

  Children’s best playmates are parents. Many parents give their children a mobile phone when they are young, so that they can calm down and play by themselves. When children develop the habit of playing with electronic products such as mobile phones through this "screen parenting" method, or find fun in it, parents often upgrade "screen parenting" to a way to control their children. If you are satisfied with your child’s performance, reward him to play with his mobile phone for a long time. If you are not satisfied, deprive him of the right to play with his mobile phone. Over time, in children’s minds, playing mobile phones and playing games is happy, and the occurrence of this happiness is irregular. Only when parents are in a good mood can they play as long as they can.

  When the child enters rebellious adolescence in this way, he will think, why can I play casually when I was a child, but I can’t play now? Why can’t adults just play and I can’t? Why can’t I play when other children can decide for themselves?

  At this time, it is easy for parents to enter the parent-child war if they want to take care of their children’s mobile phone use. This is why parents should manage their children’s mobile phones early, slowly and flexibly, not late, quickly and rigidly.

  Secondly, parents should help their children to start a variety of happy modes. Some children have no playmates, no leisure activities, and can only stay at home alone after studying, and there is no one to communicate with, and they also lack independent activities at home. At this time, mobile phones and online games are the fastest thing for them to get started, the most timely positive feedback, and the easiest thing to put into their emotions. When they turn on their mobile phones, they can escape from reality and forget their unhappiness.

  For such children, we should help them reduce their study pressure, reduce their rankings, reduce their homework, improve the parent-child relationship and teacher-student relationship, increase exercise, increase classmate interaction, increase extracurricular reading, give play to their hobbies and specialties, let them get in touch with nature and engage in social service activities, and rescue them from mobile phone addiction.

  At the same time, we must help children build a circle of friends. From the middle and senior grades of primary school, the influence of peers began to surpass that of parents and teachers. In junior high school, peer influence becomes the "first influence", and developing peer relationship is one of the most important life tasks for adolescents. At this time, it is a critical period to help children build their own circle of friends, develop friendship and find their own social support system. Therefore, parents should provide more time, space, financial support, guidance and protection for their children’s socialization. With social circles such as painting circle, technology circle, performance circle and sports circle, children will not be lonely and depressed, nor will they just play mobile phones in their lives.

  At this time, parents should retreat appropriately, don’t snoop and monitor, and let go appropriately to let their children grow up in the group. Otherwise, parents with high sense of control will encounter children who pursue high autonomy, and parent-child conflicts will be inevitable.

  Facing adolescent children, parents should learn to "quit" appropriately.

  The research shows that once a conflict occurs, the worse the parent-child relationship, the higher the proportion of children addicted to the Internet, and the higher the proportion of playing games and brushing videos. Therefore, in the face of adolescent children, parents should learn to "quit" appropriately, leaving enough room for their children to be independent.

  Let children manage their own time bank. Nowadays, many parents are keeping an eye on the time when their children play mobile phones. As a result, the more they stare, the more they can’t stare, and conflicts occur. In fact, mobile phone management is a problem that children must face in this life. If they can’t control it when they are young, they can’t control it when they are older. In fact, many of us adults and even the elderly are no better than children in cell phone addiction.

  The author’s suggestion here is: When children go to middle school, they should learn to manage their mobile phone use. If parents are not at ease, they can set up a mobile phone use time bank for their children. Parents and children agree on the total time of playing mobile phones every week. Within the total time range, children can choose when to play or how long to play each time. If the total time runs out this week, parents can confiscate their mobile phones in the remaining days. If it is overtime or has special needs, with the consent of parents, it can be borrowed in advance from the total time next week, but the time interest should be paid at 1: 1.5 or 1: 2 times. If you have a balance this week, you can automatically transfer it to next week or redeem the prizes your child wants. In short, it is necessary to gradually shift the parental management mode of mobile phones to the self-management mode of children.

  With the era of cloud storage, big data, 5G Internet of Things, artificial intelligence and mobile terminals coming to us, no one can stop it, and everyone must open their arms to meet the changes. For parents, this requires courage and wisdom. It is not feasible to rely on blocking. It is better to equip the children’s body and mind first and let them be "Peter Pan" who embraces the new era.

  (He Lingfeng is a professor at Shanghai Institute of Physical Education and a member of the Steering Committee of College Psychology Teaching of the Ministry of Education.)

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Did you see the best movie last week?

As we said yesterday, there were quite a few good movies released last week.

Therefore, in last week’s Douban movie-Zhoukou tablet list, six new films were on the list at the same time. Among them, the best evaluation is this Hollywood blockbuster "13 lives" which just went online in August.

This film is now rated by nearly 10,000 people, and it still maintains 8.3 points. In this year’s new film, it is also very worthy of attention.

At first glance, Thirteen Lives may not be so amazing, just a traditional disaster film. But thanks to this solidity and tradition, the film has maintained a very good visibility, which is the kind of familiar taste.

Of course, from the line-up, this film is really worthy of attention. The director of this film is the old director Ron Howard, who is also a heavyweight director in Hollywood. Both the director and the producer have participated in many excellent works.

Many well-known films, such as A Beautiful Mind, The Iron Fist Man, Fast Wind, Apollo 13, Dialogue with Nixon and so on, are all directed by Ron Howard.

Of course, he also has an actress daughter, bryce dallas howard, who is also well known to everyone.

In addition to director Ron Howard, Vigo Mortensen, Colin Farrell, joel edgerton and others also added a lot of color to the film. Only from the line-up, this is indeed the most noteworthy film in the near future.

Besides, the film is also very attractive in plot.

The movie "Thirteen Lives" is based on a real event, from the cave rescue incident in Thailand in 2018. It is estimated that some friends still remember that incident, because it happened to be during the World Cup.

Twelve Thai football teenagers went to explore caves with their coaches, but because the rainy season came early, they were trapped in caves by a heavy rain, which lasted for many days.

After that, the Thai government and thousands of volunteers from all over the world began a long rescue work.

Just last year, there was a documentary about this incident, so we can watch it together with reference.

That’s last year’s Cave Rescue in Thailand:

This documentary is also very exciting. Today, the score of Douban is over 10,000, with a score of 9.0, which is also a high-scoring documentary last year.

Its director is Jimmy Chin and Elizabeth Chai Vasarhelyi, a well-known documentary couple. Their previous documentary "Rock Climbing with Hands" must have been seen by many friends.

In fact, whether it is the documentary "Cave Rescue in Thailand" or the drama "Thirteen Lives", the content is similar. After all, they all originated from the same real event.

Or, you can look at these two films this way. The documentary "Cave Rescue in Thailand" is more like a background information display, so that you can better understand the whole incident.

The drama "Thirteen Lives", because it is a drama performed by actors, will naturally add some detailed descriptions and emotional clues, including the recurrence of some events that cannot be presented in documentaries, which will make the audience feel the event more intuitively.

Of course, for me, whether it is a documentary or a drama, the feelings are actually similar.

As mentioned earlier, in fact, we often see all kinds of news or movies about disaster rescue, but what is special about this incident is that apart from the official rescue in Thailand, there are thousands of volunteers from all over the world who work together and do their best to participate in this rescue.

Even the people who played a key role in the final rescue were amateur cave divers, not professional rescuers.

When this group of volunteers from all over the world, who had nothing to do with these teenagers, volunteered to participate in the rescue without fear of hard work.

Is the most touching part of this incident.

It shows the rare goodwill in human nature, ignoring language, race and national boundaries …

Is across everything.

The reason why I was moved by such a plot is that in the last two years, such goodwill has become more and more scarce.

When teenagers were found trapped in caves, the Thai authorities quickly organized a rescue team. However, this rescue is indeed very difficult.

Because the cave was very deep and filled with water, at first, they were not even sure whether these teenagers were alive or dead.

In order to get further information or promote rescue work, it is necessary to dive in caves.

Although Thai SEALs have rich diving experience, they are not good at cave diving.

After all, cave diving is not a routine diving, it will be more dangerous and more difficult. Compared with conventional diving, cave diving will face more complex and unknown terrain, including the possibility of passing through a very narrow hole.

Especially, in the process of cave diving, the visibility of divers is extremely low. On the one hand, the water in the cave is very turbid, on the other hand, there is really no light in the cave, and the function of their own lighting equipment is very limited, which is why they have to touch the guide rope all the way, because that is their eyes.

Therefore, although in the movie, for the convenience of the audience, we can still see their various behaviors in the water.

But according to the description of the real cave diver, you can’t see anything there.

Of course, the film can’t be made like this, so the audience can’t see anything. We just need to understand that rescue in reality will be more difficult and dangerous than in movies.

So, when the SEALs were unable to perform the diving rescue mission. Several main characters in the film, a group of cave diving amateurs appeared.

Because there is no occupation in cave diving, these people with rich experience in cave diving are actually amateurs, and they also have other jobs themselves.

Their participation has promoted the rescue process to a certain extent. First of all, the two leading men, John and Richard, went deep into the cave through hours of cave diving, and found these 13 people and brought back precious images.

This discovery undoubtedly brings hope to the families of teenagers and lets them know that the children are still alive. At least people are still alive, so we can carry out the next rescue work.

Of course, it’s not that simple.

As mentioned earlier, cave diving is a very demanding diving activity, especially the whole process is very long and complicated, and it often takes several hours to dive, which has very high requirements for the specialty.

At the same time, not long after the discovery of these teenagers, a tragic event happened. A former Thai Navy SEAL member died during rescue diving due to lack of experience in cave diving and oxygen exhaustion.

And his misfortune further hinted at the difficulty of rescue work. A well-trained professional SEAL can’t finish the cave diving and escape successfully.

How can a group of inexperienced children get out of the dark caves by diving?

Therefore, the film shows that after the two protagonists find that these teenagers are still alive. In fact, the two men were so complicated that they even wanted to escape and didn’t want to make this discovery public.

Because they don’t know what to do next, and they are completely incapable of bringing those teenagers out alive.

How to safely take this group of teenagers who have no diving experience and spend a few hours diving through the dark caves.

Officially, it is: an impossible task.

Of course, in the end, they successfully completed the rescue mission, and 13 people, including the coach, were successfully rescued.

Specific how to rescue, the film also tells the process in detail, interested parties can also pay attention to it.

What the film finally presents is that human beings have achieved the impossible with their efforts.

Such a result is always touching.

In fact, whether it is this "13 lives" or the event itself, the touching reason is that most of the participants are ordinary people.

So in the climax of the rescue, the director specially arranged an emotional scene. One of the rescuers accidentally got lost while taking a child away. Because he was too flustered, he thought that the teenager might die. Tension and fear made him close to collapse and kept blaming himself.

Fortunately, in the end, it was just a false alarm. Everything went well and the children were saved.

However, this scene will also make the audience more aware that these rescuers are really not heroes, they are just ordinary people, and they also have fragility and fear.

However, the heroic behavior from ordinary people will be even more touching.

And the most wonderful thing about this "Thirteen Lives" is that it tells a story of a civilian hero and their kindness across national boundaries.

At the same time, the actors have also paid a lot for this film. For example, several leading actors have done a lot of diving exercises for the film, and they need to shoot their own diving. But diving, especially cave diving, is really very difficult and dangerous, and the actors also said that there will be great panic during diving.

Colin Farrell, the male host, even said that in the future, he might be cautious about making a film about water sports, because this film left a great shadow on him.

Of course, although it is very serious, Colin Farrell has made a lot of preparations and efforts for this film. In addition to practicing diving, I have been communicating with the prototype of the character to better understand the role.

Even, because the prototype he played was keen on long-distance running, Colin Farrell practiced long-distance running, and even ran a Brisbane Marathon during filming.

Finally, I finished the race in 3 hours and 54 minutes.

According to official data, he averaged 5 minutes and a half kilometers, and finally ranked 34 in his 45-49 age group (64 in total) and 222 among all the players. As a player who practices and plays, this result is still ok.

Therefore, this group of actors is really too hard to run a marathon for the movie.

After the film was released, the overall evaluation was also good. In addition to douban, IMDb also scored 7.8 points.

Of course, I also saw some questioning voices. It seems that some netizens on Douban feel that this film overemphasizes the role of several white cave divers and ignores the efforts of other volunteers, because thousands of volunteers from many countries actually participated in this rescue activity, including the Thai government.

How can I put it? I can only say that this is the limitation of the creator, or it is called a choice. After all, movies are always limited by time, and creators also have their own direction of expression. Movies can’t cover everything, and they always have to be prominent and choose.

There’s nothing I can do about it.

Of course, watching such a movie, I still hope to give up more bad feelings and just feel the film from the perspective of ordinary people.

Whether white, black or yellow, when participating in this rescue activity.

In fact, they are all kind people first.

Including, in this rescue, a group of China volunteers also participated and provided a lot of support.

All of them are worthy of respect.

通过admin

The new SUV Satus Shanghai Auto Show listed Kia’s global model lineup.

  On April 18th, Kia unveiled its global strategic vehicle matrix at the 20th Shanghai International Automobile Industry Exhibition, and adopted a brand-new "Windows of inspiration" booth design, which shone with a brand-new lineup and a brand-new look. At this auto show, KIA’s brand-new compact SUV Satus went on the market, further enhancing the market competitiveness of the fuel vehicle product lineup. At the same time, EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a platform dedicated to electric vehicles, were unveiled, demonstrating Kia’s determination to go all out to transform into electrification. KIA will unswervingly dig deep into the China market, gather global superior resources to empower the China market, introduce global hot-selling models one after another to improve the product matrix, improve the user ecological chain system, and ensure the success of the China market.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image001

  Brand transformation has achieved remarkable results. Kia has unswervingly taken root in the China market

  Facing the rapidly changing global automobile market, Kia launched a comprehensive and thorough brand transformation in 2021, and made changes in the whole business field, so as to realize corporate vision as a "sustainable mobile travel solution provider". At the same time, based on the "Plan S" strategy, Kia is expanding its business map in an all-round way, creating innovative travel products and solutions in the new travel era, and is committed to becoming a global leader in mobile travel.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image002

  At the auto show, Kim Kyung-hyun, general manager of Kia China, said: "In 2022, Kia achieved unprecedented brilliant results in the world, ranking seventh in the global auto brand sales list with sales of 2.9 million vehicles. As the most dynamic and potential automobile market in the world, China’s success in the China market is the core of Kia’s global strategy. " In order to better promote the development in China market, Kia is also adhering to the brand innovation strategy of New Kia, taking customer experience innovation as the goal, unswervingly pushing forward the localization reform, renewing and upgrading the brand, products, channels, services, marketing and other aspects, accelerating the electrification transformation, and making every effort to meet the increasingly rich mobile travel needs of China users.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image003

  The brand-new SUV Satus is officially listed, and the Kia fuel vehicle lineup will be added.

  At this auto show, KIA’s brand-new compact SUV Satus was officially launched, and four models were launched. The official guide price was 109,900 yuan-139,900 yuan. At the same time, it also brought consumers an eight-fold value-for-money car purchase gift. After comprehensive concessions, the amazing price only started at 99,900 yuan.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image004

  Satus adopts the brand-new design concept of Kia’s "Opposites United" and takes "Power to Progress" as the design inspiration to create a tough, confident, smart and fashionable appearance style. In terms of interior, Setus has a dual 10.25-inch intelligent integrated display screen, equipped with a newly upgraded Kia Connect intelligent interconnection system, which supports intimate functions such as valet mode and rear seat mute mode unique to the same level, creating a higher-level driving experience for users. In addition, Satus is also equipped with L2+ intelligent driver assistance system to protect users’ travel. In terms of power, Setus not only has a 1.5L powertrain with better fuel economy, but also the comprehensive fuel consumption of WLTC is only 6.05L; per 100 kilometers. Add 1.4T surge power system, the maximum torque is 242N·m, and the comprehensive fuel consumption of WLTC is as low as 6.26L per 100 kilometers, which fully meets users’ demand for extreme vehicles with strong power and low fuel consumption.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image005

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image006

  As a star model of KIA’s global strategy, the listing of Satus is another achievement of KIA’s brand innovation strategy, which will help KIA’s fuel vehicle lineup accelerate its rejuvenation. At the auto show, KIA’s world-famous star models such as Lion Platinum Tuojie, Jiahua, K5 and K3 also made their debut, attracting many favorable eyes.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image007

  KIA China’s New Energy Strategy Accelerated Landing KIA Pioneer Pure Trams Shined All over the Hall.

  In response to the explosive growth of new energy vehicles in China, Kia has formulated a medium-and long-term electrification blueprint to help Kia China become a leading electrification brand. Starting this year, Kia will launch at least one pure electric vehicle based on the E-GMP platform for electric vehicles every year. By 2027, a total of six pure electric vehicles will be launched. At the same time, KIA will increase its R&D investment in advanced technologies such as mobile travel, electrification, interconnection technology and autonomous driving, and integrate the research results of China Forward Digital R&D Center based on KIA’s special platform for electric vehicles, so as to bring more and more excellent electrification products to China consumers.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image008

  At this auto show, KIA EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a special platform for electric vehicles, appeared on the same stage to show the profound strength of KIA Pioneer pure electric technology. Among them, the comprehensive output power of EV6 GT is as high as 430kW, the acceleration time of 100 kilometers is only 3.5 seconds, and the performance is comparable to that of super-running; At the same time, it supports 800V high-voltage fast charging system, and it only takes 18 minutes to charge the power from 10% to 80%. In terms of intelligence, the EV6 GT is equipped with an enhanced intelligent driving assistance system including semi-automatic lane change assistance and rear collision avoidance assistance, and is also equipped with AR HUD reality enhanced head-up display technology to fully escort users’ travel. It is worth mentioning that, on a global scale, EV6 is in the limelight. After winning the "2022 European Car of the Year" award and the "2023 North American Car of the Year" award, EV6 GT has recently won the title of "2023 World Performance Car", demonstrating Kia’s unparalleled electric technology strength. In August this year, EV6 will be listed in China in the form of imported cars, maintaining the high quality with the global unified standards.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image009

  The EV5 concept car adopts the brand-new design concept of Kia’s "Opposites United", which shows the new trend of design aesthetics of pure electric vehicles in the future. The interior innovation of EV5 concept car adopts a new rotatable seat layout, which breaks the boundary between the interior and exterior space and creates an unbounded space for users to live in harmony with nature. The battery life of more than 700km (CLTC standard) and the fast charging time of less than 20 minutes greatly alleviate users’ anxiety about the mileage and charging of electric vehicles. In addition, EV5 is KIA’s first vehicle equipped with the 2nd generation remote control intelligent parking assistance system in China, and will apply a number of cutting-edge intelligent safety configurations to provide users with a safer and smarter car experience. The EV5 is scheduled to be listed in China in November this year, and it will be the first global electric vehicle produced in China and listed for the first time by Kia, which is of great significance.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image010

  Kia Pure Electric’s flagship SUV EV9 concept car has a car length of over 5,000mm and a wheelbase of 3,100mm, and adopts three rows and six seats of luxury seats, plus a flat floor design, creating a luxury space that is ahead of its peers. The EV9 will be equipped with an 800V high-voltage fast charging system, which can increase the cruising range by 239 kilometers after charging for 15 minutes. At the same time, through the application of the fourth-generation battery and the second-generation battery management system, the competitiveness of the cruising range will be further ensured. As KIA’s first vehicle equipped with highway automatic driving system (HDP) in China, EV9 is expected to achieve L3-class automatic driving, and at the same time, the whole system will be equipped with 10 airbags as standard to escort drivers and passengers all over the world. According to the plan, the new car will be officially launched in China next year.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image011

  In addition to increasing product layout, Kia will also maximize the expansion of electric vehicle sales channels and brand contacts through strategic cooperation with large dealer groups, and comprehensively innovate the user experience. At the same time, in addition to providing personal home charging stations and installation services, Kia also plans to cooperate with Shell to establish a high-speed charging network, and further expand the layout of the basic charging network through cooperation with third-party charging enterprises in China to provide users with a convenient and cost-effective electric travel experience. In addition, Kia plans to launch the brand APP in the second half of this year. As a comprehensive platform built with user thinking, Kia APP will comprehensively enhance the user experience from all areas of car life such as car purchase, car use, service and infotainment.

The brand-new SUV Satus is listed at the Shanghai Auto Show, and Kia's global model lineup is added _fororder_image012

  This year is an advanced year for the brand transformation of Kia China. Kia will accelerate the comprehensive implementation of China’s new energy strategy, provide China consumers with a higher quality mobile travel service experience by introducing more world-leading electrification technologies and products, and strive to take off again in the China market. (Photo courtesy of Kia Motors)

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Surprise drying time: yesterday, 336 yuan ranked third, 1038 yuan.

The direct election group has unlimited choices, and the big prizes and small prizes are constantly available.

Our users have won the prize again!

Congratulations to our customers for arranging three groups to choose the duplex yesterday, with 336 yuan winning 1038 yuan!

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Screenshot, scan code, download, combo! Come and get lucky together!

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Foresight: The route of Beijing Marathon is flat and suitable to play. Zhou Chunxiu is expected to win gold.

  At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.


  Compared with other marathon routes of large-scale events, the marathon route of Beijing Olympic Games is not only beautiful, but also a track suitable for creating good results.


  During the "Good Luck Beijing" International Marathon Invitational Tournament held in April, the contestants said that the marathon track of the Beijing Olympic Games is very suitable for them to play their level 100%.


  What impressed the athletes most was the "flatness" of the track. In the whole route of the Olympic Marathon, except for crossing the railway bridge opening near Zhichun Road, other places are quite flat, and there is almost no uphill and downhill, which is also very beneficial for the runners to run well. In addition, the beautiful scenery along the way can also make athletes always feel comfortable. Therefore, we can expect that the runners on this marathon route will definitely create good results that will cheer us up. At the same time, it is very possible for excellent athletes to break the world record.


  Chongjindian


  Zhou Chunxiu is expected to win gold.


  If Beijingers are going to watch the marathon of the Olympic Games, they must pay attention to China athlete Zhou Chunxiu. In the women’s marathon, Zhou Chunxiu is likely to surprise us.


  Zhou Chunxiu was the champion of the London Marathon in 2007. She lost to the Kenyan veteran Ndereba, the silver medalist in Athens, by 8 seconds in the case of a foot injury at the Osaka World Championships, and was the second runner-up, so she has a strong gold medal strength. Not long ago, Mizuki Noguchi, the champion of women’s marathon in Athens Olympic Games, announced that she had withdrawn from the Olympic Games due to injury, thus Zhou Chunxiu lost another major competitor. In the Olympic Games, Zhou Chunxiu’s main rivals for the gold medal are Radcliffe, the world record holder, and Ndereba, the world champion. However, due to the home game, Zhou Chunxiu has an advantage in the familiarity of the terrain and the adaptation to the climate, and the hope of winning the gold medal is quite great.


  rule


  Athletes can’t drink water casually


  The distance of 42.195 kilometers is a challenge to the limit of physical fitness for human beings. In the competition, although athletes will also receive some water from small tables on the roadside or people standing on the roadside. But this drinking water can’t be handed over casually by anyone.


  In the marathon, water and other drinks are provided at the beginning and end of the race, and there is a drink station every 5 kilometers on the race route. Water and drinks should be placed where athletes can easily get them when they pass by. Athletes can also bring their own drinking water, and they can set up drink stations where they require. Drinking water and wet sponge supply stations are arranged between two beverage stations. There, long-distance runners and race walkers can get drinking water when they pass by, and they can also squeeze water from sponges to wash their heads, which plays a cooling role. Besides, athletes can’t get drinks from other places on the competition route.


  It can be said that "water" is the most strict part of marathon. In addition, athletes can race along the correct route under the supervision of the referee. If there are special reasons, they can leave the race route under the supervision of the referee, but if they leave without supervision, they will lose their qualification.


  Watching etiquette


  You can experience the Olympic Games without tickets.


  For those Beijing people who haven’t bought tickets for the Olympic Games, watching the marathon is the best chance to experience the Olympic Games for free. In the marathon, spectators can cheer for the athletes on both sides of the track, but they must also pay attention to some etiquette.


  1. Don’t pass water to athletes casually.


  When watching the game, some spectators will hand the water in their hands to the athletes out of kindness, which is strictly forbidden, because the athletes can’t drink the water or drinks provided by the organizing Committee at will. The spectator’s action of handing water can not only help the athletes, but also lead them to be sentenced to a foul or even out.


  2. Don’t cross the line casually


  Just like watching a game in a stadium, spectators are not allowed to cross the line, rush to the track or cross the track.


  3. Civilization cheers without booing


  When the athletes run past, the audience should applaud, cheer and applaud, without clapping their hands and booing. Don’t make noise or shout loudly during watching, but be polite and enthusiastic when applauding.


  4. No balloons and kites


  Because the TV media will broadcast live all the time during the competition, and sometimes even helicopters are needed for aerial photography, it is forbidden to hang or fly balloons and kites at the starting point and the surrounding areas along the track during the competition. Residents along the track should not air their clothes outdoors.


  5. Be careful not to crowd and trample.


  Corresponding traffic management will be carried out during the marathon, during which pedestrians, non-motor vehicles and motor vehicles are strictly prohibited from crossing the race route except those with marathon vehicle passes. It is forbidden for the audience to be crowded and trampled; It is strictly forbidden to occupy the road in the competition route, set up stalls and occupy the road for parking; It is forbidden to throw things at the competition route, and the road should be kept clean and tidy.


  brief introduction


  There was only a world record four years ago.


  Most marathon races are held on urban roads. Because of the different terrain, there is no official world record at the beginning, but only the best result in the world. It was not until January 2004 that the IAAF stipulated that the marathon also began to have its own official world record. At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.


  history


  The Olympic Games has the longest history.


  Since the first modern Olympic Games, marathon has been the official event of the Olympic Games, so it can be said that it is the oldest event in the Olympic history.


  In 490 BC, the Persians hit a marathon outside Athens. The Greek governor sent a soldier named Pheidides to Sparta for help. As a result, Pheidides spent 35 hours walking 150 kilometers, but the Spartans said it would take ten days to send troops. Phidias returned to the marathon with the fastest speed, and as a result, the Athenians could only compete with the Persian army last stand.


  Finally, the Athenian soldiers defeated the Persians. In order to send the news of victory back to Athens quickly, Phidias ran from marathon to the central square of Athens in one breath. As a result, Pheebs only had time to shout, "We have won! Celebrate! " Immediately fell to the ground and died.


  The marathon of the first Olympic Games ran from marathon to Athens, which was about 40.2 kilometers. In the subsequent races, the distance of the marathon is different. Until 1924, the distance of the marathon was determined to be 42.195 kilometers by the IAAF.

Editor: Tang Liang

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Great crisis! Four days before the release, ipartment was sued.


Special feature of 1905 film network A friend left a message in WeChat official account, indicating that she was more inclined to choose in the same period.


Today, there are still four days before the big movie "ipartment" will be released this Friday (August 10th), but everything doesn’t seem to be so smooth.

 

At noon, Weibo, the official of ipartment TV series, who has not spoken for a long time, suddenly posted a blog, announcing with a piece of Copyright Certificate that he would file a civil lawsuit against people related to the film, and made a request to the Film Bureau and China Film, hoping to stop the film’s release.

In the Copyright Certificate, it is clearly stated that "Lianfan Computer Technology (Shanghai) Co., Ltd. is the funder and sole authorized person of the play. The domestic and international distribution and economic benefits of the play are handled and enjoyed by Lianfan Computer Technology (Shanghai) Co., Ltd.."


In the column of references, Wang Tianyun’s signature of Shanghai Film Group Co., Ltd. is very eye-catching.

 

However, the film "ipartment" official micro soon released relevant certificates to "counterattack" and said in a statement issued, "In view of the fact that a company in Weibo today claims to’ invest in and enjoy all the rights of ipartment’, Shanghai Gog Film and Television Production Co., Ltd. (hereinafter referred to as’ Gog’) hereby declares as follows: The film’ ipartment’ was produced by Gog based on the original script of Mr. Wang Yuan, the screenwriter of the TV series’ ipartment’, and Gog legally owns the complete copyright of the film’ ipartment’ and has obtained all necessary laws in advance. Gog reserves the right to sue and even hold accountable for malicious slander and harassment of ipartment’s copyright and intellectual property rights."

 

Within a few hours after the incident, the media contacted Mr. Li, the relevant person in charge of Lianfan Company, for the first time. Mr. Li said that the news of Lianfan, a Taiwan Province company with its headquarters, was relatively lagging behind. The movie version of "ipartment" didn’t have a title at first, but only related creative information. (According to Xiao Dianjun, as early as the beginning of the year, the film was named "Finally, I am back to do things again". )



After we got to know each other, we began to collect these companies and sent them lawyer letters one after another, including that we also applied to the China Film and Film Bureau for an injunction. The whole process also takes some time. It was not until last Friday that we sent all these materials. China Film just sent it out today. Only then can we take all the evidence and send them to the media."

Sina Entertainment’s first interview content


Mr. Li also said that the biggest reason for the collapse of Lianfan Company and screenwriter Wang Yuan in the later period was too much plagiarism. According to Mr. Li, Lianfan Company once questioned Wang Yuan, but Wang Yuan’s response at that time was "to pay tribute to foreign movies and TV series".

 

In fact, when searching for "ipartment’s plagiarism" on Baidu, there were 2.5 million pieces of information. Even when the drama version of "ipartment" was popular, many media compared it with American TV series frame by frame. Therefore, it is unknown what will happen to the movie version of ipartment.

The movie version of ipartment has only released a 30-second preview since it started its publicity in June. However, in this 30-second preview, there is hardly any substance. The other three special features are completely centered on "Ten Years of Feelings".


There are only 4 video materials so far.


But is this "ten years of feelings" really effective? Perhaps it is still a question.


Looking back on the four seasons of ipartment, several leading actors are still impressive, and Chen He still bears the logo of "A good man is me, and I am Ceng Xiaoxian".

However, in this film version of ipartment, Eric Wang, the actor of Sekitani Kamiki, and Jin Shijia, the actor of Lu Zhanbo, are both absent.

 

This absence is no accident.

Earlier, Eric Wang said in an interview that he would not appear in the film version. Even when a fan on Weibo asked, "How can you shoot Love 5 like this?" He replied directly, "It’s none of my business."


Later, he simply shut down Weibo’s comments and avoided these strange "interactions".

A while ago, in an interview with the media, I talked about this topic again. He directly said, "For me, filming ipartment is just an experience, and it’s not that important. Everyone thinks that the filming of ipartment 4 should be over. Because we can’t cooperate anymore, don’t you think it looks more and more like an advertisement, regardless of copying? It’s all advertising. Why make a movie?"

 

However, at that time, the director of ipartment was still supporting Eric Wang’s new work in Weibo and said "Chuanjun is a rare good actor.",suspected to respond to Eric Wang’s diss.


There are still four days before the film is released. Apart from the early plagiarism, it is now caught in a copyright storm.

So, will you still go to the cinema to support this film of "Ten Years of Feelings"?

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Essay Competition —— The 7th Reading Festival of Central Primary School of Changlinhe School in Feidong County

  Children enjoy reading and enjoy reading together. The 7th Reading Festival of Central Primary School of Changlinhe School kicked off. On the afternoon of March 17th, middle and senior students’ representatives held the first activity of the Reading Festival in the multimedia classroom-the essence of writing and the essay contest.

  Books bring us happiness and thinking. Through reading, our hearts meet reading, and we can meet with books, so that we can be good students who love reading, read good books and study well. Students in Grade 3 and Grade 4 share their reading stories with the title "The Story of Me and Books". At the same time, in order to commemorate the 62nd anniversary of Lei Feng’s death, we should earnestly study Lei Feng’s advanced deeds and promote social integrity as the goal, and carry out various forms of service activities to learn from Lei Feng, vigorously carry forward the volunteer spirit of "dedication, friendship, mutual assistance and progress" and make contributions to building a harmonious campus. Students in Grade 5 and Grade 6 write about the stories related to Lei Feng.

  The students who participated in the competition were full of ideas, brilliant pen and flowers, and completed a series of excellent works, which drew a successful conclusion for this "writing essence, essay competition" activity and laid a good foundation for the reading festival activity of Changlinhe School Central Primary School. (Miao Tingting)

  Editor: Gao Linxia